Hourly to Exit

What if the biggest thing holding your business back… is you?In this episode of Scaling Expertise, I sit down with Jill James, founder of The Jill James, a fractional COO firm that helps expert founders scale without burning out or staying stuck in operator mode. Jill built her firm by asking one powerful question: “How can I help people do the work they love without being buried in admin?”We dig deep into the invisible costs of overwork, the identity shift from doer to leader, and the moment Jill realized she needed to break her own rules to scale. If you're feeling like your business can't run without you, this episode is your wake-up call.Jill shares hard-earned wisdom from scaling businesses to $10M+ and offers actionable ways to reclaim your time, build operational clarity, and let go of control—without compromising your vision.Key Takeaways:Founders can be the bottleneck. If your business can't function without you, it's not scalable.Don't sell your time—sell your thinking. Experts grow when they stop doing and start designing systems.Scaling isn't about doing more—it's about doing less, better. Create space so the business can operate without you.You don't need to be a “visionary.” You just need to be clear about where you want to go.Resist the "fixer" urge. Let your team solve problems so they can grow into their roles.Fractional leadership. This can help expert founders transition out of operator mode with structure and sanity.Jill is a featured author in The Wisdom Collection: Stories That Transform How We Live, Connect, and Lead—an anthology of powerful insights from business leaders who've built, failed, and figured things out the hard way so you don't have to. Each chapter is practical, quick to read, and full of hard-won wisdom.The book launches June 24 and will be available for just $1.99 during its first 24–48 hours.Want the launch link or more details? Check out Jill's announcement post on LinkedIn.Resources Mentioned in the Episode:

What if scaling your consulting business wasn't just about making more money—but about making it work for you?In this episode of Scaling Expertise, I am joined by Jessica Fearnley, a business consultant and expert in sustainable growth strategies, to discuss the real challenges consultants face when scaling their businesses. Too often, we chase bigger revenue numbers, assuming that more clients and higher earnings automatically lead to success. But Jessica reveals why that's not always the case—and how growth can actually hurt your business if it's not intentional. We dive into why traditional scaling strategies don't always work for consultants, the common pitfalls of hiring and expansion, and the mindset shifts necessary for building a profitable, sustainable, and enjoyable consulting business.If you're a consultant looking to scale without burning out, this conversation is for you.Key Takeaways:Bigger revenue ≠ bigger success. Many consultants increase their revenue but see little to no profit growth. Jessica explains why revenue isn't the ultimate measure of success.The hidden costs of scaling. More clients, more staff, and bigger contracts can sound great—but they often come with increased stress and complexity.Hiring isn't always the answer. Scaling doesn't mean immediately building a huge team. Jessica shares how to assess whether hiring is the right move for your business.Intentional growth is key. Sustainable success comes from a business model that supports your goals, lifestyle, and energy—not just higher numbers.Mindset shifts for scaling success. Jessica discusses the biggest mindset blocks consultants face when trying to grow—and how to overcome them.Resources Mentioned in the Episode:

In this episode of Scaling Expertise, I sit down with business growth strategist Maiko Sakai to dive into the key strategies expert-preneurs need to scale their businesses sustainably. Maiko shares her insights on finding the right balance with delegation—avoiding both hesitation and premature delegation—while emphasizing the crucial role that intellectual property (IP) plays in creating a leverageable business.We explore how to develop unique frameworks, test and protect your IP, and transform your expertise into scalable assets. Maiko also breaks down how service-based business owners can structure their offerings to move beyond one-on-one work while still maintaining profitability. If you're looking to scale your business without burning out, this episode is packed with actionable insights you won't want to miss!Key Takeaways:The Delegation Sweet Spot: Avoid being too hesitant or too aggressive in hiring; instead, build systems that allow for smart, sustainable delegation.IP as Your Growth Engine: Your intellectual property is your most valuable asset. Develop, test, and secure your frameworks before scaling them.Testing Before Scaling: Ensure your methodologies and frameworks are robust by stress-testing them before rolling them out widely.Creating Scalable Offers: Keep your 1:1 services as a stable revenue source while developing both a gateway product for new clients and a high-ticket offer for deeper transformation.Quizzes as a Lead Generation Tool: A well-structured quiz can help filter ideal clients and boost engagement.Resources Mentioned in the Episode:

In this episode of Scaling Expertise, I am joined by Anjel B. Hartwell, a seasoned business development strategist, to uncover the secrets of sustainable growth through authentic sales and relationship-building. Anjel shares her journey from corporate sales to helping businesses scale through strategic partnerships and personalized outreach.We discuss how business development differs from traditional sales, the importance of cultivating genuine connections, and why a long-term mindset is key to success. Anjel also breaks down actionable steps for entrepreneurs and experts looking to expand their reach without feeling pushy or transactional.If you're ready to rethink sales and build a business that thrives on meaningful connections, this episode is for you!Key Takeaways:Business Development vs. Sales: Business development is about fostering long-term relationships, not just closing deals.The Power of Personalization: Generic outreach doesn't work—craft messages that show you've done your research.Follow-Up is Key: Persistence and consistency build trust and increase conversion rates.Networking with Purpose: Focus on quality connections rather than mass outreach.Value-First Approach: Lead with value before asking for anything in return.Resources Mentioned in the Episode:

In this episode of Scaling Expertise, I sit down with business coach and consultant Liz Wolfe to dive into the mindset and strategies essential for scaling a business. Liz shares powerful insights on overcoming business roadblocks, understanding value and profit, and optimizing resources for sustainable growth.She also introduces her CEO Entrepreneur Leadership Style Quiz, a tool designed to help business owners identify and leverage their unique leadership strengths. We explore the importance of aligning spending and investments with the right stage of business growth, making strategic outsourcing decisions, and navigating the challenges of marketing and customer acquisition.If you're an entrepreneur looking to scale or a business owner seeking clarity on your next steps, this episode is packed with valuable takeaways.Key Takeaways:Mindset and Strategy: Why success requires both a clear vision and purposeful action.Smart Investments: How to balance costs and spending for long-term profitability.Outsourcing Wisely: When to delegate and when to do it yourself.Marketing with Intent: Why not every strategy works for everyone—and how to find what fits your business.Leadership Awareness: Understanding your unique leadership style to maximize business growth.Resources Mentioned in the Episode:

Scaling a business isn't just about growth—it's about maximizing profit, optimizing systems, and positioning yourself as the go-to expert in your field. I had the pleasure of sitting down with Cheryl Texeira, founder of the S.O.O Advantage, to discuss the strategies she uses to help businesses break through plateaus and reach the next level.Cheryl has a background in IT, project management, and marketing, and she specializes in helping businesses—from startups to multi-million-dollar companies—streamline operations, optimize their messaging, and create sustainable growth strategies.Key Takeaways:

I had the pleasure of chatting with Melanie Herschorn, founder of Big Impact Books, about how professionals—especially attorneys—can use books to build their reputation, attract clients, and scale their businesses. Melanie has a background in journalism, PR, and entrepreneurship, and she now helps experts turn their knowledge into powerful, reputation-building books.We talked about how writing a book can be a game-changer for thought leaders, the biggest mistakes people make when approaching the process, and why books are an essential marketing tool rather than just a passion project.Key Takeaways from Our Conversation:

Marketing strategist and author Veronica Romney joins me to discuss how entrepreneurs can scale their expertise while building a brand that truly connects with their audience. With 17 years in marketing—from corporate roles to consulting and speaking—Veronica has seen firsthand what works (and what doesn't) when it comes to scaling a business.Key Takeaways:✅ The Power of Identity Marketing – Veronica's book, Identity Marketing, shifts the focus from selling products to aligning with the identity your customers aspire to. When your audience sees themselves in your brand, conversions follow.✅ Scaling Starts With Proven Frameworks – Before turning knowledge into courses or products, test it through one-on-one services. Many entrepreneurs jump to scalable offers before refining their process, leading to unhappy customers and damaged reputations.✅ The Future of Small Business Marketing – Consumers are more skeptical than ever, and aggressive scarcity tactics aren't the answer. The real opportunity? Building trust through genuine, personalized experiences—something small businesses can do better than big corporations.

I had the pleasure of sitting down with Celi Arias, an entrepreneur, business strategist, and creator of the Grown Ass Business Method. Celi has spent her life building, running, and fixing businesses—from launching her first venture as a kid to working as a COO in the startup world and coaching business owners to scale with confidence. She's passionate about helping entrepreneurs avoid costly mistakes, condense time, and build businesses that truly work for them.Key Takeaways from Our Conversation

In this episode of Scaling Expertise, I'm sitting down with Suzanne Tulien, founder of Brand Ascension and a self-proclaimed "brand clarity expert." With a deep passion for helping professionals uncover and articulate their unique value, Suzanne shares how she empowers businesses and solopreneurs to harness the power of authentic branding to stand out and scale.Key Takeaways from the Episode:Branding vs. Marketing: Branding is about defining how others perceive you, while marketing is how you communicate that brand. Without a clear brand, what are you marketing?Personal vs. Business Brand: For small businesses, personal and business branding often overlap. Suzanne explains how to align your unique traits with your business values.The Power of Niching: Scaling isn't about doing more—it's about focusing on a niche. The more specific you are, the bigger your opportunities become.Want to dive deeper?Check out Suzanne's Personal Brand Presence course at personalbrandpresence.com or learn more about her work at brandascension.com.I loved this conversation and hope it inspires you to define your brand and scale with clarity!More About Our Guest:For 30 years, Suzanne has been inspiring and driving personal & organizational brand alignment through internal brand definition, stakeholder engagement, process & customer service alignment.Suzanne is co-pioneer of the proven, step-by-step, Brand DNA methodology & transports her clients & audiences into a refreshingly brand-conscious, authentic and inspiring way of being.As co-author of Brand DNA: Uncover Your Unique Genetic Code for Competitive Advantage, & author of Personal Brand Clarity, she is helping to pave the ‘alignment highway' for business growth through conscious, internal brand definition and coherence. As a dynamic, high-energy speaker and certified trainer in accelerated learning methodologies, Suzanne is leading business growth with advocacy, intention, engagement & purpose.Connect with Our Guest:WebsiteLinkedInCharity: Sue's GiftConnect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.LinkedIn: www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Paphos by MountaineerA Team Dklutr production

This week I'm joined by Katie Nelson, founder and CEO of Sales Uprising. Katie is a sales expert who helps solopreneurs scale their businesses, break revenue ceilings, and build sustainable, community-driven growth.Key Takeaways from the Episode:Why Niching Matters: Katie explains how narrowing your focus boosts profitability and positions you as an expert.Scaling Smart: Learn Katie's strategies for leveraging time, refining pricing, and packaging services effectively.Protecting Your IP: Discover why safeguarding your intellectual property is essential for long-term success.Connect with Katie:Follow Katie on YouTube at Sales UpRising for her “Feed the Fire” series and find details on her master classes and retreats in the show notes.Get ready to scale smarter with Katie Nelson!More About Our Guest:Katie Nelson, Founder and CEO of Sales UpRising, is a three-time business owner who has coached hundreds of entrepreneurs to playing smarter, better games in the Big Leagues. She is firmly committed to changing the current statistic that 90% of businesses do not meet their sales goals. She has developed the message: Cashflow Is Oxygen and made it her mission to bring the fun back into sales. Katie uses her charismatic style as a speaker, consultant, and business coach to encourage business owners that they, too, can make their revenue dreams happen. With a total 25 years of in sales and $150 million sold in products and services, Katie is adamant that every business action is a sales conversation. She has proven strategies for success that she shares to transform companies into profit-making powerhouses. Katie has learned through hard work, determination, and networking the tips to growth that she teaches across the country to entrepreneurs who are hungry to take their businesses to the next level. Katie's workshops, Mastermind courses, one-on-one workshops and business retreats are in high demand. She is known as “The Sales Catalyst,” and her personalized-yet-versatile message empowers business owners to be their own best spokesperson. Her strategies have achieved sales of more than $7 million in her own businesses. Katie is active in the small business community in Northern Virginia, and she works with a wide variety of business associations as a member and as a coach to steer them towards successful, profitable business growth. Connect with Our Guest:WebsiteLinkedInCharity: National Association of Women Business OwnersConnect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.LinkedIn: www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Paphos by...

I recently had the pleasure of hosting the inaugural episode of my rebranded podcast, Scaling Expertise, with a remarkable guest, Jenn T. Grace, the passionate force behind Publish Your Purpose. We had an in-depth conversation about scaling her business, hybrid publishing, and the transformative power of AI.Here are three key takeaways from our chat:

I'm Erin Austin, an intellectual property lawyer passionate about helping experts like you turn your knowledge into scalable, recurring revenue. Scaling Expertise is the evolution of Hourly to Exit, and I'm thrilled to dive even deeper into building sustainable businesses rooted in expertise.In this first episode, I'll cover:The mission behind Scaling Expertise—helping consultants, coaches, and entrepreneurs protect their IP while creating profitable, repeatable revenue.Why contracts and copyrights are key to safeguarding your knowledge and scaling with confidence.What to expect in future episodes, including real-world strategies and success stories to inspire and guide you.Don't miss our rebranded Scaling Expertise newsletter for even more insights.Thanks for kicking off this new chapter with me. Let's get started on building a business that thrives on your expertise!Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.LinkedIn: www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Paphos by MountaineerA Team Dklutr production

I am thrilled to announce that the Hourly to Exit Podcast has reached its 100th episode! As I take a step back for the summer to revamp and rebrand, I want to extend my heartfelt gratitude to everyone who has been a part of this incredible journey. When the podcast returns in the fall, expect a fresh title and renewed focus on what matters most—protecting your expertise for scalable and profitable growth.Here are three key takeaways from this episode:Importance of Legal Protection for Leverage: Without the right legal protections, creating leverage is nearly impossible. Ensuring your intellectual property is safeguarded enables you to grow your business legally, safely, and profitably.Transitioning to a Scalable Business Model: Moving away from an hourly billing model to a scalable and potentially saleable business model is essential for long-term growth. This involves standardizing processes, leveraging intellectual property, and developing products that can generate income independent of your time.Focus on Expertise-Based Niches: Specializing in protecting expertise-based businesses, particularly those working with corporate clients, allows for more targeted and effective solutions. Owning and managing your intellectual property correctly can greatly enhance your market position and profitability.As we close this chapter, I am excited about the new horizons ahead and eager to continue providing value in protecting your expertise. Thank you for your unwavering support!Stay tuned, and remember, IP is fuel.

Enjoy this reminder about why copyright protection and contracts are key to growing legally, safely and profitably.

Excited to share the latest episode of the Hourly to Exit podcast featuring our exceptional guest, Heidi Araya!

Recently, I had the chance to weigh in on a fascinating LinkedIn post discussing whether using AI-generated content without giving credit constitutes plagiarism. As many of you know, my focus is on copyright infringement and protection, not plagiarism, but I thought it would be a great opportunity to clarify the differences between the two and share my perspective.

No protection → No leverage. I cannot overstate the importance that legal protection plays in scaling in your business. Recorded as a LinkedIn Live session, this episode is packed with essential insights for safely and profitably scaling your expertise-based businesses by owning and controlling intellectual property (IP).Three Key Takeaways:Legal Agreements for Growth: As you transition from one-to-one services to one-to-many offerings, specific legal agreements such as client agreements, contractor agreements, non-disclosure agreements (NDAs), and AI usage policies become crucial to safeguard your business and intellectual property.Protection Equals Leverage: Protecting your intellectual property through copyright and trademark registration is needed to create scalable revenue streams and decouple income from time.Prevention of Poaching: To avoid clients poaching your employees or contractors and your contractors from poaching your clients, make sure to have clear agreements in place with remedies like liquidated damages or equitable relief. This not only protects your team but also your business interests.If you have further questions or ideas for future topics, we'd love to hear from you. Stay protected, stay leveraged, and keep scaling!Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

Are you confident in the origins of your AI training data? In this episode, we unravel the complexities of generative AI with IP attorney Joy Butler, delving into data provenance, liability, and the transformative role of diversity in AI. We discuss the importance of verifying your AI training data to avoid copyright issues, the need to avoid inputting confidential information in AI prompts and ensuring compliance with contractual obligations, and how AI companies are offering indemnification and adopting licensing models to provide legal assurances and mitigate liabilities. Tune in to stay ahead in the fast-evolving AI domain!

In this episode, I used the example of a parent recording Little Johnny's play to walk through all of the IP issues–and the trouble we can get in.Here are 3 Key Points we cover in this episode:1. Understanding Copyright Rules:- Most plays and their adaptations, like the ones performed in high schools, are protected by copyright laws, meaning you can't record or share them without permission.- Always check if you need permission before recording or sharing a play.2. Music Rights Are Tricky:- When plays include music, there are extra rules about using the song itself and any recordings of it.- Make sure you have the right permissions to use all aspects of the music to avoid any legal issues.3. Respecting Privacy and Publicity Rights:- If you record a performance, you need to have permissions not just from the performers but also from anyone who might appear in the video, including people in the audience.- Be careful when you upload videos to places like YouTube — ensure you follow their rules about sharing content you don't own.

Let's dive into the critical role ownership of intellectual property plays in scaling your business. Whether you're a budding entrepreneur or an established business owner, this episode is packed with invaluable insights into securing and leveraging your intellectual assets.

In our latest episode, hosted by Erin, we dive deep into the complexities of AI training data, exploring its sources, legal ramifications, and evolving landscape. A must-listen for anyone curious about how generative AI models like ChatGPT are trained and the ethical and legal debates they stir.Here are three key takeaways from the discussion:Diverse Data Sources: AI platforms are now shifting from relying on web scraping to purchasing licensed data sets, including private archives from major tech players like Meta and Microsoft, ensuring richer and legally compliant training materials.Synthetic Data Innovation: The creation of synthetic data by AI to train other AI systems shows promise for enhancing privacy and data security, pivotal for sectors like healthcare and finance.Legal and Ethical Considerations: As AI consumes a vast array of content, issues surrounding copyright infringement, privacy, and contractual breaches come to the forefront, highlighting the importance of adhering to legal standards and ethical practices.Stay informed about the dynamic world of AI and ensure you're up to speed on the implications of AI developments on privacy, creativity, and legal standards. Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

In our latest episode, host Erin dives into the intersection of artificial intelligence and copyright law. This insightful conversation unravels the nuances pivotal for entrepreneurs leveraging AI for business growth.Here are your 3 Key Takeaways from the episode:- Copyrightability of AI-Generated Content: Understand the distinction between content facilitated by AI and content solely generated by AI for proper copyright protection.- Human Element is Crucial: The necessity of human creativity for copyright eligibility cannot be overstated — make sure your AI-assisted content has enough human input.- Protect Your Assets: Safeguard your leverage by ensuring that your intellectual property is rightfully copyrighted and exclusively owned by you.▶️ Don't miss the full episode to navigate the tricky terrain of AI in the world of copyright with Erin's expert guidance.

Attention, content creators and business innovators!I'm thrilled to share some insights from the latest episode of Hourly to Exit. We had the pleasure of hosting Nate Hecker, CEO of Big Idea, as he unveiled the future of intellectual property management.This episode was jam-packed with valuable takeaways for anyone looking to protect and monetize their creations. Here's a glimpse of what we covered:- Innovative IP Management: Big Idea's platform revolutionizes how creators handle their intellectual assets, leveraging blockchain technology for proof of ownership and efficient copyright protection.- Empowering Creators: The mission is simple yet powerful – giving control to creators over their IP, ensuring they are recognized and benefit economically from their work.- AI and IP: Looking ahead, the platform will navigate the intriguing intersection of AI and IP, simplifying licensing agreements and setting the stage for AI-generated content within legal frameworks.Here are 3 Key Takeaways to elevate your IP game:- Embrace the Shift: Transitioning to Web 3.0 means more individual control. Understanding and utilizing platforms like Big Idea can bridge the gap, making the process seamless.- Asset Management: Treat your intellectual property as an asset. With proof of authenticity and ownership, your ideas can secure the funding and recognition they deserve.- Security & Collaboration: Utilize platforms ensuring verified creator identities and integrated legal tools for a balance of protection and transparency in your creative endeavors.For a deep dive into the future of IP management and how you can protect your intellectual property, visit bigideaplatform.com.

Check out the latest episode of the Hourly to Exit podcast where we dissect unintentional collaborations and their legal repercussions. This insightful episode covers how joint ownership of copyrighted work can arise when we don't use written agreements with our contractors. Available on all major podcast platforms.Key Takeaways: - Joint ownership of copyrighted work can occur when your contractor makes copyrightable contributions to your materials. - Avoid unintentional collaborations by having clear contractor agreements in place that specify ownership of intellectual property rights. - Even simple contractor agreements can prevent potential disputes and protect your business from unforeseen legal implications.Tune in to the full discussion on Hourly to Exit for invaluable legal insights to safeguard your creative endeavors. Don't miss out on this important episode!Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

If you are creating a licensing program, you need to be confident that you have the right to use all of the content in your materials. If you are using any content you did not create, you need to listen to this episode. Dive into Episode 87 where host Erin unpacks the essentials to securing the right permissions with confidence. Here's a sneak peek!

In this episode, Part 2 of 3, we dive into another edge case for licensing your expertise. What to do when you don't have a large enough audience to support a traditional licensing program? I use a real-life example to demonstrate how leveraging other people's audiences (OPA) can be a game changer for reaching a wider audience with your licensed materials.Key takeaways from this episode:- Understand the concept of leveraging other people's audiences (OPA) to amplify your reach and engage with new customers and clients who already trust the source they follow.- Consider the benefits of a master license with an organization as an efficient way to reach a large group of potential licensees, minimizing the need for individual negotiations and monitoring.- Explore the key provisions and considerations for a master license agreement, including defining licensed materials, grant of license, sublicensing rights, financial terms, intellectual property rights, and dispute resolution.Listen to the full episode on the Hourly to Exit podcast to learn more about this unique approach to licensing your expertise and expanding your impact.Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

Are you a high-value service provider looking to leverage your expertise without a traditional licensing or certification program? Tune in to the latest episode of Hourly to Exit, where we explore innovative ways to create leverage in your business through licensing.In this episode, we dive deep into the concept of licensing bespoke custom services, drawing inspiration from the origins of Microsoft and the shift from ownership to access in today's economy. I share examples and insights on how you can apply the principles of licensing to your unique service offerings, paving the way for new opportunities and revenue streams.Key Takeaways:Understand the Value: Clients seek results, not just deliverables. Learn to focus on the benefits and outcomes of your custom solutions rather than just the inputs. Value-based pricing can be a powerful tool in this context, allowing you to align your pricing with the transformative impact of your services.Licensing Solutions: Explore the possibility of licensing custom solutions to clients instead of selling deliverables. This approach can create a win-win scenario where clients gain access to the solution they need, and you build a valuable IP library for future use. It's about offering access to transformative solutions rather than transferring ownership of specific deliverables.Incorporating Licensing: Even if your services involve clients' proprietary information, there may still be opportunities to retain and license certain portions of your work. By identifying non-client-specific research or solutions, you can expand your revenue potential through licensing. This approach not only retains your valuable insights and work but also enables you to create additional income streams.Tune in to the full episode for more in-depth insights and practical examples on how to integrate licensing into your bespoke service offerings. As always, I look forward to your thoughts and questions as we continue to explore new horizons in business leveraging. Happy listening!Mentioned in this Episode:LinkedIn live on licensingConnect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page:

In our latest episode, I had the pleasure of speaking with the incredibly insightful Pamela Slim, an expert in creating impactful certification programs for service-based businesses. We covered a wide array of topics, from legal considerations to the ethics of leveraging intellectual property (IP). It's jam-packed with wisdom for any entrepreneur looking to scale their business or safeguard their creative assets. Key Takeaways:Crafting Certification: Discover the power of developing certification programs that expand upon your unique skills to ensure reliable outcomes for your clients and add a new revenue stream to your business.IP Essentials: Understand the significance of trademarks, and the delicate balance of creating competitors through certification programs, especially in the B2B space.Community Impact: Learn from Pam's hands-on approach to economic empowerment in Arizona, preventing gentrification and supporting BIPOC entrepreneurs during challenging times.Don't miss these invaluable insights! Tune in to "Hourly to Exit" now and equip yourself with the tools needed to transform your intellectual property into a lasting legacy.Resources Mentioned: Let's put Thumbprint, renamed "Productize Your Service Business" https://maven.com/pamelaslim/discover-your-thumbprint-methodMore About Our Guest:Pamela Slim is an award-winner author, speaker, and agency owner who has spent three decades helping business owners scale their businesses and IP. Pam's agency specializes in the design and development of certification and licensing programs. Pam is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021, winner of Best Sales and Marketing Book of 2021 from Porchlight Books). Pam and her husband Darryl co-founded the K'é Community Lab in Mesa, Arizona, where they host scores of BIPOC entrepreneurs and contribute to the local social, health and economic development of their community.Connect with Pamela:WebsiteLinkedInFacebookCharity Mentioned: https://railcdc.org/Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

Let's discuss key issues and considerations when entering into a collaboration with colleagues, shedding light on crucial legal aspects that often go unnoticed.Key Takeaways:1. Ownership and Licensing: When collaborating, it's essential to clearly define ownership of preexisting materials and set limitations on their use through licensing agreements.2. Joint Work Rights: Without a collaboration agreement in place, each collaborator owns 100% of the new materials created, allowing them to exploit the copyrights individually. Clear terms on revenue sharing and use rights are crucial to avoid potential conflicts.3. Collaboration Agreements: A well-crafted collaboration agreement should outline desired terms and restrictions upfront, ensuring both parties are aligned on the vision and outcomes of the collaboration.Tune in to the latest episode of the Hourly to Exit podcast to gain valuable insights into navigating collaboration legal issues and empowering your intellectual property.Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

Dive into a conversation that reveals how shifting away from the hourly grind can pave the way to a thriving, scalable business with transformative impact. Samantha Hartley shares game-changing insights from her journey of empowering consultants towards financial stability and success.Key Takeaways:Embrace Complementary Skills: Learn why a successful business isn't just about individual expertise but also about creating synergistic partnerships that can drive growth and innovation.Leverage Your IP: Understand the power of intellectual property conversions, from e-courses to signature systems that allow you to scale your business beyond billable hours.Shifting Billing Paradigms: Transitioning from hourly billing to value-based engagements can catapult both client satisfaction and business profitability. The conversation underscored the need to align pricing with the impact and outcomes delivered, rather than the hours expended, to create a more stable and predictable financial model.Don't miss out on this enlightening episode—perfect for consultants ready to revolutionize their business model and build a legacy.

I recently had the pleasure of chatting with Dawn Foster, owner of D Foster Marketing Consulting, on my podcast Hourly to Exit.

We're discussing how to spot the hidden license in your client agreements.In this episode, Erin dives deep into the nuances of protecting your intellectual property with your clients and uncovers the hidden licenses that may exist within your client agreements. Here are 3 key takeaways from the episode:1. Understanding the Levels of Ownership: Learn about the varying levels of ownership and permissions in copyrights under intellectual property law – from work for hire to assignment and license.2. Granting Limited Licenses: Discover the importance of limiting the license you grant to your clients for the use of your materials, ensuring it aligns with your compensation and use parameters.3. Protecting Your Intellectual Property: Gain insights into how to carve out your preexisting materials, clarify the exclusivity of the license, and ensure it is solely for your client's internal use.Tune in to the full episode on the "Hourly to Exit" podcast to equip yourself with the knowledge needed to protect your intellectual property and navigate client agreements effectively. Don't miss out on these valuable insights!Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

On the latest episode of "Hourly to Exit," we had the pleasure of speaking with the remarkable Judy Weber, a savvy, joy-filled scaling strategist and business coach dedicated to empowering Christian women in entrepreneurship. Don't miss this enriching conversation where Judy shares her transition from an attorney to a flourishing entrepreneur and business coach!Here are your 3 Key Takeaways from this episode:-Mindset is Everything: Judy emphasizes the power of self-belief and a faith-based thought model to navigate the entrepreneurial landscape with confidence and grace. She challenges our host, Erin, and all listeners to examine their thoughts, knowing that who you are is more vital than how you do it.- Focus on Who You Serve: Dive into the strategic wisdom of delivering one impactful offer to one ideal client. Judy expertly discusses her "Joyful Six Figures Accelerator" program, revealing that understanding your client deeply not only serves them better but propels your business growth.- Scalability for Legacy: Judy highlights that scaling isn't just about the short-term gain—it's about building a sustainable, impactful business that leaves a legacy. She details three scaling strategies (marketing and sales, operations, and profit) to ensure longevity and meaningful business practices.Tune in to the full Hourly to Exit episode titled "Practical Steps to Leverage IP (even if you don't have any right now)" with Erin and Judy for a deep dive into the power of combining strategy and faith in your entrepreneurial journey. Whether you're just starting out or looking to elevate your existing business, there's a multitude of insights just waiting for you!

This week I'm sharing some amazing insights on turning your expertise into scalable income. Here are some of the key takeaways:Assets are the Foundation: Before creating leveraged assets, it's crucial to own and control all the necessary rights. An audit of your assets ensures you're not at risk of legal issues and helps lay the foundation for the next steps.Leverage Increases Profitability: The application of leverage in business leads to not just increased revenue, but also increased profitability. This can be achieved by creating digital products, online offerings, systematizing services, and more.Cloning Yourself as Leverage: Developing systems that allow others to deliver your services, frees up time, enables consistent customer experiences, and promotes business growth without sacrificing quality. This can be done through products, employees, facilitators, and licensees.I can't wait for you to tune in once the episode airs! Keep an eye out for it, and don't forget to stay updated with all the amazing content on Hourly to Exit. Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

In the latest episode of Hourly to Exit, I'm delving into the crucial first step to scaling your expertise-based business - the audit of your intellectual property. Here are three key takeaways from the episode:1. Ownership of Intellectual Property is Key: Owning intellectual property is essential for scaling your expertise-based business. Understanding what you currently own and control is the initial step towards leveraging your assets for growth.2. A successful audit involves both a quantity (i.e., an inventory) and quality assessment of your assets, helping you recognize the relative value of each.3. Auditing your intellectual property assets sets the foundation for creating scalable, recurring revenue sources. Ensuring you own the rights to your assets and have strong legal foundations is crucial as you transition from one-on-one services to one-to-many offers.Tune in to the full episode to learn more about the vital role of audit in scaling your business by leveraging your intellectual property assets. Remember, #IPisFuel.Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

In our latest episode, I was thrilled to host Kiley Peters, visionary and founder of Rayne IX, where they personalize business strategies so you can have the life you want, make the money you want, and love the work you do.We had a deep dive into the intersection of entrepreneurship, personal branding, and the evolving definitions of success.

In this new series, we'll tackle the ins and outs of copyright law and what it takes for a work to be considered copyrightable. Drawing from real-life experiences and legal expertise, This episode brings clarity to the complex topic of originality. Discover how the US Supreme Court's definition of originality factors into independence and creativity. Learn about the minimal degree of creativity required for a work to be considered copyrightable.Key Takeaways from this Episode:

In this Special Thanksgiving Episode, I remind listeners about the key statistics that are part of the reason why I work with women entrepreneurs – namely, that women approach wealth with a mind to give back, make change, and better the world. And my guests are good examples of just that. At the end of each episode, each guest is invited to share some information about a cause and organization that is near and dear to their heart in the area of economic justice, and we replay their responses as part of this episode. Have a wonderful, safe Thanksgiving, and I look forward to connecting with you.Organizations mentioned in this episode:Michelle Calcagni - YWCA Chicago - www.ywcachicago.org Michelle Calcagni - Pass the Torch for Women - passthetorchforwomen.orgStaci Hauschild - Planned Parenthood - https://www.plannedparenthood.org/Christy Cook - Bandar and Bhaaloo - https://bandarandbhaaloo.org/Shosanna French - Black Girl Ventures - https://www.blackgirlventures.org/Kylie Hodges - The Tiyya Foundation! - https://www.tiyya.org/Patty Block - Girls Inc. - https://girlsinc.org/Cathy Sikorski - Nancy's House - https://nancys-house.org/Laura Posey - Safe Harbor - https://safeharborshelter.com/Jaclyn Mellone - The Loveland Foundation - https://thelovelandfoundation.org/loveland-therapy-fund/Mary Ann Pruitt - Women Deliver - https://womendeliver.orgErica Holthausen - FRESH New London - https://freshnewlondon.org Rochelle Moulton - Hero Women Rising - https://www.herowomenrising.org/Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

I recently had the pleasure of being interviewed by Scott Ritzheimer, host of The Secrets of the High Demand Coach Podcast. It was a rollicking fast-paced interview that I think you will really like and Scott kindly allowed me to share it here with you.A little about Scott: He has helped start nearly 20,000 new businesses and nonprofits and, with his business partner, started and led their multimillion-dollar business through an exceptional and extended growth phase (over 10 years of double-digit growth), all before he turned 35. Here are a few key takeaways from our conversation together:The importance of owning and controlling intellectual property as a prerequisite for scaling expertise-based businesses. Whether it's a book, a course, or workshop, these assets are copyrightable and can be sold as part of the business. The consequences of failing to build a business that can run without the founder. Adapting to changing market forces and building multiple revenue streams is crucial in decoupling income from time. While AI may be a trendy topic, I argue that it cannot replace the unique value that human expertise and personal touch bring to businesses. Thought leadership and unparalleled services are the keys to staying ahead in the market.Overall, this episode delved into the fascinating world of building and protecting saleable assets in female-founded expertise-based businesses.Tune in to the full episode to dive deeper into this enlightening conversation. You can find the episode on your favorite podcast platform.#HourlyToExit #PodcastEpisode #BusinessGrowth #IPProtection #ScaleYourBusiness #ThoughtLeadershipConnect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

In this episode, the fabulous Rochelle Moulton, business coach, cohost of The Business of Authority podcast, and now(!) creator of her new podcast, Soloist Women, shares her journey from working with small boutiques to focusing primarily on soloists and creating a platform for women to share their stories and expertise. A few takeaways from Rochelle's episode:Redefining Wealth: Wealth is not just about revenue. It is the balance of what is important to you and brings you joy–whether money, free time and/or flexibility. We each get to define our own version of wealth. This redefinition of wealth is especially important for soloist women because we often face distinct challenges due to traditionally shouldering domestic responsibilities. The perfect mix isn't static, and may change during different seasons of business and life.The Importance of Building Assets: Don't underestimate the value of your unique knowledge and methods. Turn your methodologies and processes into valuable assets like books or unique tools, like creating licensable content or training programs. But be careful not to fall into the trap of misfit ideas that don't align with your business model.The Power of Listening: Rochelle embarked on a Listening Tour to understand the challenges soloist women face, their aspirations, and what frustrates them. By truly listening to their stories and experiences, she gained valuable insights that helped shape her offerings and connect with her audience more effectively. I particularly love this lesson Rochelle shares about listening tours that I can't hear often enough: “They gave me the sales copy for the landing page, because they told me stories. They told me experiences. They told me things that had happened to them. They told me what they did not want. Like they were so clear about what they didn't want. And I use that language on my website.”Don't miss out on this empowering episode of Hourly to Exit! Tune in now on your favorite podcast platform, and let Rochelle's story inspire you to embrace your own journey to success.

Exciting news! The latest episode of Hourly to Exit is here, and it's all about Copyright Infringement Basics, Part 3! Tune in to learn more about protecting and leveraging your expertise. In this episode, we dive into prevention measures to reduce the likelihood of becoming a victim of copyright infringement. While preventing every instance is impossible, we can implement legal, technical, and practical strategies to safeguard our intellectual property.

Part Two of the Copyright Infringement Series is here. Check it out!

In this episode of Hourly to Exit, we delve into the topic of copyright infringement. Copyright infringement occurs when someone violates the exclusive rights of a copyright owner. These exclusive rights include the right of reproduction, adaptation, distribution, public performance, public display, and translation.The penalties for copyright infringement can vary, ranging from embarrassing situations that require apologies and cleanup, to more serious legal consequences. In the worst cases, copyright infringers can be criminally prosecuted.This episode is the first of a three-part series covering copyright infringement. In part one, we discuss the remedies and penalties that apply when a copyright is infringed. Part two focuses on how to avoid being a copyright infringer. Part three explores ways to prevent your own copyrights from being infringed.Tune in to Hourly to Exit to learn more about copyright infringement and how to protect your intellectual property.Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

I recently had the honor of interviewing Girija Patel. We had an engaging discussion about the impact of AI on business and intellectual property rights. Here are some key takeaways from our conversation:The Importance of Disclosure: As AI technology becomes increasingly prevalent in various industries, it's crucial for businesses to be transparent about the extent to which AI is used in their products or services. Whether it's researching, creating prompts, or generating content, disclosing the involvement of AI is necessary to build trust with clients and consumers.Copyright Protection & AI: Determining copyright ownership of AI-generated content is a complex and evolving area of law. While copyright protection may be obtained for parts of content created by an individual, it's important to disclose any content that is not originally or 100% created by the person claiming authorship. The level of originality and difference between the original and final content are key factors considered in copyright protection.Human Touch & Expertise: While AI tools like Chat GPT can be powerful and time-saving, they have limitations. AI lacks creativity, emotional intelligence, and the ability to replace humans in jobs that require expertise, context, and human involvement. The human touch is essential for tasks that involve artistic elements, judgment based on body language, and complex decision-making.Remember, as AI continues to shape our world, understanding its implications for intellectual property rights and business practices is crucial. Let's embrace AI ethically and ensure that transparency and human involvement remain at the forefront. Listen to the full episode for more insights!More About Our Guest:Girija Patel is a mom, a wife, lawyer, podcaster, strategist, educator, and a business owner in Houston, Texas. Her law practice, GBP Law, specifically focuses on helping entrepreneurs and on-line business owners build their business' legal fundamentals and integrate legal as a part of their strategy so they can move forward confidently and do what they love! Her goal is to help make legal a line item and not a panic attack! In 2020, Girija launched Your Contract Buddy (www.yourcontractbuddy.com), an online contract template shop, and also founded her podcast, Law Chat with Girija. From her days of being a prosecutor to managing her own law practice and to being the lead legal strategist for your business, Girija's core value to serve her community remains at the center of all her endeavors.Connect with Girija Patel:WebsiteLinkedInInstagramConnect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page:...

Are you a B2B professional services provider with corporate clients? Then this episode is for you. Join me on Hourly to Exit as we take a deep dive into why copyrights are more valuable than trademarks in our line of work.