The Lucra Life™

Why Success Can Be So ScaryWe don't usually think of success as something to fear. It's supposed to be the goal, the win, the finish line we've been crawling toward for years.For many high performers, pain has been the fuel. We're used to proving something to someone, somewhere (even if that someone is a ghost from the past or never existed at all).When that external motivator is gone, we have to recalibrate. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit lucra.substack.com

50% of Americans make New Year's resolutions, but only about 25% of people actually stay committed to their resolutions after just 30 days. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit lucra.substack.com

In this episode of The Lucra Podcast, we'll get set for 2025 with some powerful questions and a look at what we want more or less of in the new year. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit lucra.substack.com

In this episode of The Lucra Podcast, I'm sharing insights inspired by last night's full moon—and yes, a fair bit of freezing weather to witness its beauty. The natural cycles of the moon offer a powerful metaphor for the cycles we experience in life and business. From new beginnings to moments of growth, celebration, and reflection, there's wisdom in embracing where we are in the process instead of forcing what isn't ready. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit lucra.substack.com

In this episode of The Lucra Podcast, we explore the transformative power of the expectation effect—how the thoughts you nurture today shape the reality you'll experience tomorrow. Drawing on both science and personal insight, we dive into how your brain primes you to notice opportunities (or obstacles) based on the expectations you set. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit lucra.substack.com

Join me on The Lucra Podcast as we dive into Warren Buffett's timeless advice: "The best investment you can make is in yourself." In this episode, we'll explore practical tips for investing in your skills and well-being. Discover how to turn self-investment into lifelong wealth, boost your confidence, and create positive ripple effects in your career and relationships.

In this episode, we explore the surprising allies that help fuel the journey of entrepreneurs: ignorance and confidence. Drawing on personal stories and lessons from Steven Pressfield's Do The Work, we discuss why being unaware of challenges can be a gift and how bold belief propels us forward when doubt creeps in. Tune in to learn why starting before you're ready and believing in your success are keys to launching any new endeavor.

In this episode of The Lucra Podcast, we dive into the difference between knowing how to reach your goals and actually putting in the work to achieve them. Inspired by a powerful Mary Oliver quote, I share from nearly two decades of coaching, exploring why commitment and true effort make all the difference. Whether you're striving for financial freedom, personal growth, or a more meaningful life, this episode reveals how real progress comes from showing up consistently—especially when the path isn't clear. Tune in for insights on embracing the journey and honoring the process that leads to transformation.

In this episode of The Lucra Podcast, I sit down with entrepreneur and visionary Yanik Silver to explore how aligning purpose with business can create meaningful impact and lasting success. Yanik shares his journey from digital marketing success to building Maverick 1000, a global network of entrepreneurs dedicated to doing well by doing good. We dive into how business can be a lever for positive change, staying grounded in chaotic times, and why integrating purpose into your work accelerates both personal and financial growth. If you're an entrepreneur looking for inspiration to align your work with your values, this episode is a must-listen!

Join me for a captivating conversation with relationship expert Alex Allman, where we explore the multifaceted world of adult friendships, networking challenges, and the complexities of relationships. Tune in as Alex and I reconnect, sharing insights on the value of maintaining strong friendships through life's transitions and the unique difficulties men face when they rely too heavily on their partners for emotional support. In this episode, we riff on everything from entrepreneurship to the intersection of intelligence and laziness, copywriting, and strategies that can transform your business. Don't miss our discussion on the impact of challenging and reshaping beliefs about self-worth and success. You'll discover the transformative power of questioning deep-seated beliefs, the role of mentorship in personal growth, and the timeless wisdom gleaned from literature. Alex discusses his mission to help men navigate the evolving landscape of relationships and self-perception. BIO:  Alex Allman is the creator of the best-selling books and programs that have helped tens of thousands of men, women, and couples enjoy more passionate relationships, overcome insecurities, enhance sexual pleasure, create deeper intimacy and communication, and improve their sexual confidence. His writing, lectures, public appearances, and videos have been seen by more than 10 million people around the world. In 2007, he founded the company Life Love Passion, Inc., with the mission of helping men and women have the experience of True Love, and to help them get more fun, deeply connected passion, and intimacy in their relationships. Learn more at https://howtomantv.com/

Vinnie Fisher is a dynamic and successful businessman, lawyer, and chairman of the highly esteemed Fully Accountable. With more than 20 years of experience leading companies to success and authoring two highly acclaimed best-sellers, Vinnie is an expert in growth strategy and leadership development. He has been instrumental in launching the careers of countless ambitious individuals. His wealth of knowledge allows him to help companies grow personally as well as professionally by developing their growth strategies in the marketplace. He is a husband to Debbi for nearly three decades and the devoted father of four accomplished children, Sophia, Vinny, Jacob, and Elizabeth - Vinnie is deeply rooted in both his personal and professional life. He is an inspiring figure who continues to make waves in the corporate world through his tireless pursuit of progress. Click here for free gifts from Vinnie and the Fully Accountable team.

Learn more at TradesTrending.com. Silas Peters is the founder and publisher of Trades Trending and Trades Trending Research, and co-founder/COO of Blue Marlin Advisors, LLC. He has been an active trader for 15+ years in equities, commodity futures, currencies, and options, focusing on analysis and price action, institutional levels, and historical data to put the odds in his favor. Silas began working on a global trading desk at the Chicago Board of Trade (CBOT) right out of college, executing trades and large block order flow for hedge funds, banks, institutional investors, commodity trading advisors, and high-net-worth individuals. In addition to working on various trade desks managing and executing trades in US, European, and Asian markets, Silas helped build and manage several futures and equity brokerage firms, handling day-to-day operations, trading, risk, and support. He has also worked as a private family office investment consultant and managed fixed income and equity portfolios within trust and asset management banking units. Silas holds (or has held) Series 3, 7, 30, 34, 65, & 66 Securities and Futures Licenses.

A number of years ago, Riley Dayne invited Mindie Kniss and Sean Stephenson to be in his film, The Abundance Factor. In this episode, Mindie catches up with Riley on what he's been up to since.    They chat about: Pursuing the "responsible" path and how that turned out How a destabilizing life event can turn into a dream realized IF you have the courage to pursue it Naivety as a super-power Riley Dayne is an award-winning Canadian entrepreneur, writer, and director known for his impactful work in the personal development space. With three acclaimed documentaries, including The Abundance Factor and Unsinkable, Riley's work has been featured on national television and showcased at renowned film festivals. He has interviewed over 100 influential thought leaders and entrepreneurs, including T. Harv Eker, John Assaraff, Lewis Howes, Tom Bilyeu, and Bob Proctor.   Watch The Abundance Factor at https://www.abundancefactormovie.com/

Let me introduce you to my friend, DeAnna Rogers. At one point, she was a single mom diagnosed with Stage 4 cancer. Not only did she meet and marry the man of her dreams and win out over cancer, but she helped create this "little thing" called Traffic & Conversion Summit with the guys over at Digital Marketer.  Here's a bit more about her story in her own words: In the past twenty years, I have owned several of my own successful businesses. When diagnosed with cancer, I took a long look at what I wanted to do and realized that my job was not done yet. I became stronger and more determined to make an impact in the community. I also learned to create relationships in order to build a back-end funnel for my business and have truly appreciated the people that I've met along the way. I am not afraid of adversity and truly believe that challenges are just “stepping stones” toward success. This journey led me into the Events and Marketing world and I am thrilled to be working with such great people within Digital Marketer. Working with Roland Frasier and Ryan Deiss is a daily blessing. I began with them over ten years ago as their Events Director and the journey with them and the team at Digital Marketer has been amazing. I have loved managing events for years and my passion for events is now something that I get to do on a daily basis. What started with my first event with 54 people is now working with events that host over 7000+ people. I grow daily along with my team and I am proud of the people that I work beside each day. The event career led me to have the opportunity to become a partner with Roland Frasier and Ryan Deiss on several different companies, including EPIC, Evolve Events, Rise Nation Mastermind, and several others. I am proud to lead the EPIC company, and serve as the GM and guide that program/community of amazing entrepreneurs and investors. I can actually say that my business experience has been crafted over the past twenty years with just “trial and error.” I have no fear of failing, but rather fear of not being able to try at all. I am stronger today because of the people that I work with and the entrepreneurs that I have chosen to work beside. It is with great honor that I am able to share my “success stones” with others in hopes that you too will not give up and you can create your very own success. You control your destiny. Your success is up to YOU!   You can find DeAnna on LinkedIn.

Nic Kusmich is the Founder of the H2H Media group and NicholasKusmich.com. He's responsible for over 10B ad impressions, over 55M leads generated, and $600M in collective revenue. Nicholas is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don't suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at NicholasKusmich.co.

From her early days as a teenager coding and pioneering business growth, Sheevaun Moran's journey as a Transformational Coach and Business Growth Strategist is a rich tapestry of experiences that have defined her unique path.  At just eleven years old, she ventured into entrepreneurship, setting the stage for a career marked by innovation and leadership. Sheevaun's Midas touch played a pivotal role in propelling a small business to a staggering $140 million valuation, eventually leading to its acquisition by Rubbermaid.  But her extraordinary impact didn't stop there; she continued to play a key role in the exponential growth of three more businesses, each reaching hundreds of millions in sales. Sheevaun Moran is also the visionary behind the ascent of a startup restaurant from obscurity to having its products grace the shelves of major supermarkets. Over the years, she has served as the guiding light for over 100,000 individuals, empowering them in the realms of energy, health, and business. Her diverse clientele mirrors her diverse skill set, encompassing tech companies, entrepreneurs, inventors, creators, physicians, coaches, lawyers, marketing agencies, and healthcare practices on the brink of collapse. With an unwavering passion for unlocking human potential and a wealth of knowledge in business development, Sheevaun Moran is on a mission to help people break free from stagnation and realize their epic life success. Experience the synergy of business prowess and spiritual wisdom with Sheevaun Moran. Join her on a journey that transcends limitations and leads to extraordinary success, both in your professional and personal life.

Text version at https://lucra.substack.com/p/let-them-underestimate-you

Garrett Gunderson is the author of nine books, including multiple Wall Street Journal best-sellers, with Killing Sacred Cows hitting number 1 and making the New York Times Best Sellers list. His book, What Would the Rockefellers Do?, has been consistently among the top 5 titles in Amazon's Wealth Management category since its publication. Garrett is a speaker who uses entertainment to educate and his theatrical keynote illustrates the principles in his most recent book, Money Unmasked, using humor, storytelling, and music. Garrett's comedy special, The American Ream, produced by Emmy-winner Marty Callner, breaks down all the myths about money through an original stand-up show he performs for corporate events. Garrett enjoys time at his cabin, especially one-on-one immersions with clients where he teaches them how to create their richest life. Learn more at https://garrettgunderson.com/

Next time you're having a bad day, consider Laura Fredrickson's extraordinary story of her parent's double suicide, losing everything in the Dot.com crash, and a wildfire destroying her home. AND YET... Despite all of this, Laura redefined her relationship with her own worth and created a life of purpose and joy. As she says, "True Wealth is a Mindset." Laura Fredrickson is a True Wealth Coach, Ted X Speaker, Best Selling Author of A Journey Back to Self, and was featured in Forbes Women for her service over the last 23 years. Laura is also the Founder of the PROSPERITY INSTITUTE ~ an online membership community where she guides people with her methodology that has been infused with Spirit, backed by science, and proven by results. Laura's Priceless Principles and teachings on true wealth tap into the ultimate zeitgeist of our times, exposing the false concepts that have kept us trapped in limitation, hypnotized by the belief that our source is outside of us - and giving us a path back home again. A path back to our true value, our true abundance, and the power to manifest our purpose and potential beyond what we have imagined! With her online programs and personal coaching sessions, Laura promotes empowerment, authenticity, joy, and the actualization of our deepest purpose and highest potential. She inspires us to live a life of what she calls a Fulfillionaire – which is a holistic experience that is rich in all ways. Visit LauraFredrickson.com to learn more.

Alexis Banc is CEO of Kwik Brain, a global brand revolutionizing the world of brain performance and mental fitness. As a co-founder of Kwik Learning, the premier online academy for accelerated learning, speed-reading, and memory training with students from 185 countries, Alexis has been responsible for the company's growth in the last 15 years from the ground-up to generating multi-million dollars in revenue annually. Their clients include Google, Virgin, Nike, Zappos, WordPress, SpaceX, Cleveland Clinic, YPO, Caltech, Harvard, and Singularity University. Alexis is a contributor to the New York Times and the #1 Wall Street Journal bestseller Limitless - Upgrade Your Brain, Learn Anything Faster, Unlock Your Exceptional Life. She is also the producer of Kwik Brain Podcast, a leader in educational training, boasting over 59 million downloads. With a mission to leave no brain behind, Alexis and her team at Kwik Brain are dedicated to pushing the boundaries of human mind & potential. Click here to discover your Kwik Brain Animal C.O.D.E. Click here to explore Kwik Brain programs. As a gift from Alexis, take 15% off with coupon code: MINDIE15

Giovanni Marsico is the CEO and founder of Archangel - a global community of entrepreneurs on a mission to impact millions of people together.  He's also a 2x EMMY® award-winning producer, creating a new genre he calls 'real-life superhero movies' with films like DREAMER and HERO to inspire millions of people to dream bigger, unleash their gifts, and change the world. Learn more at https://www.giovannimarsico.com/ or follow Gio on Insta at https://www.instagram.com/giovannimarsicoofficial/

Ali Katz is a family, financial, and legal expert who supports founders, CEOs, coaches, practitioners, advisors, creatives, and service-based entrepreneurs with establishing legal, insurance, financial, and tax systems in their businesses. Ali graduated first in her class from Georgetown Law. While raising her two children, Ali built her own 7-figure law practice and then a million-dollar online training company before giving up on business due to over $1M in mistakes that could have easily been avoided had she known what you'll learn in the LIFT Business Foundation Blueprint. Ali learned from these mistakes and was able to rebuild as a result, taking her business from inconsistent income to a now 8-figure business. She is a go-to advisor for industry leaders (including many other lawyers and advisors) and is sharing her mistakes and lessons learned with you so you can trust your own business foundations to support you with your next right income model, consistent income you can count on, and the legal, insurance, financial and tax systems to support your and your family's legacy for generations to come. Learn more at her websites: TheAliKatz.com PersonalFamilyLawyer.com EyesWideOpenLife.com

Chelsea Williams' genius lies in her understanding of the financial world, the human condition, and how the two coincide. This is what allows her to help business owners get unstuck from their money story so they can write a new one without limits! As she says, "I've never struggled with money a day in my life. Even at the age of 20 when I found out I was pregnant I hustled my way through years of working toward my degree and working multiple jobs. We didn't have everything we wanted but we had everything we needed and found satisfaction with where we were." For almost 15 years now, Chelsea has been using her unique understanding of money and people to help business owners understand how money works and tailor a financial strategy that's unique to their business vision. Learn more at YourCoreSolution.com or follow Chelsea on Insta @the_money_whisper

Gordy Bal is a heart-centered entrepreneur, impact investor, and visionary leader. He is the author of The New Millionaire's Playbook, and the founder of CTR.com, which consists of Conscious Partners and CTR Capital. Through these organizations, he has spearheaded the transformation of early startups into billion-dollar powerhouses. Gordy's aim is to accelerate the evolution of human consciousness and create a future where humanity and the planet can thrive harmoniously. Harnessing this commitment, Gordy has dedicated himself to creating a world where business, finance, and human consciousness seamlessly co-exist. With over a decade of trailblazing experience in digital marketing, Gordy's expertise has cultivated industry-leading companies. He has become a highly sought-after advisor, mentor, and coach to entrepreneurs and investors seeking his unparalleled guidance. Gordy's passionate pursuits extend far beyond financial realms, delving into the intersection of science, technology, and spirituality. Holding a degree in Psychology with a neuroscience emphasis, he remains at the forefront of these fields, forging an inspiring body of work centered around the profound notion that thoughts are the ultimate form of currency. Follow Gordy on Insta @balgordy

In her 20+ year career as a professional photographer, Wendy Yalom has worked with industry-leading coaches, speakers, and authors in 14 countries and 28 states. Her work has been featured on book covers, billboards, countless websites and publications, among them the New York Times, Cosmopolitan, Forbes, The Knot, Yoga Journal, and Marie Claire. When she's not traveling the world as a Personal Brand Photographer, Wendy is organic farming coffee, cacao, avocados, mangos, and more on The Big Island of Hawaii. Curious to learn her best practices for acing any photoshoot? Learn more at Wendy.photo. Or follow her on Insta @wendykyalom.

Today on the podcast, I answer an “Ask Me Anything” question from Perry: Even though I'm in my 40's, I have a number of health challenges that I've had my whole life. Nothing like what Sean had, but I always wanted to ask him how he coped. There must have been times he just couldn't do things, and it impacted him and everyone around him. So it would be really helpful if Mindie was able to share how his physical challenges affected both their initial dating, as well as the long-term success of the relationship. Actual daily life couldn't be a constant "dance party" so how did it actually work?  How did they deal with the limitations?

Neil Szczepanski is an experienced futures and options trader with a passion for the financial markets. Born in Indiana and raised in Colorado, Neil's love for sports is only matched by his dedication to trading. When he's not analyzing charts, you'll likely find him watching a game or coaching sports teams. With degrees in Economics and Marketing, plus an MBA, Neil has spent over 20 years working in the technology industry ascending to executive ranks for Fortune 100 companies. Throughout his professional career, he maintained a strong interest in trading and honed his skills as a hobbyist. Now a pro trader, Neil also has been a trading coach since 2018 and has helped unprofitable traders become profitable using his strategies and methodologies. To learn more, visit TopTradeTools.com or find him on Twitter (X) @TradeWithNeil. For Apex Trader Funding, visit Apex and use this coupon code for a special discount: YRKUIGCJ

Wayne Mullins is known for helping entrepreneurs build exceptional teams and create high-performance cultures. He's passionate about driving results for business owners through exceptional marketing, branding, social media, and website design. He's also a husband, father of four, entrepreneur, the Founder of Ugly Mug Marketing, and author of Full Circle Marketing. Wayne is an out-of-the-box, against-the-grain thinker and it has more than paid off for his company and clients. He leads from the heart and is passionate and unapologetic about doing so. Through his work with Ugly Mug Marketing, he's inspired clients from more than 100 industries and his work directly influences more than 250K entrepreneurs per year.

Rich German is an entrepreneur and environmental advocate with an unyielding passion for the ocean. Since 1999, he has been a respected business coach, captivating speaker, and best-selling author of three transformative books. In 2010, Rich's fascination with stand-up paddleboarding ignited a journey that would shape his legacy. Having navigated an astonishing 30,000 miles— more than the circumference of the Earth— he has documented over 2,000 awe-inspiring interactions with dolphins and whales. His photographic work has been featured by National Geographic, The New York Times, NPR, The BBC and more. His latest book, Blue Laguna, is a visual testament to the captivating marine life he has intimately encountered from his paddleboard. Rich's passion led him to found Project O, a non-profit organization committed to the preservation and protection of our ocean and the fragile life within it. Through its innovative Blue City Network, his organization is at the forefront of guiding cities toward regenerative practices, harmonizing the progress of urban development with the needs of the environment. Rich's voice reaches further through his solution-focused podcast, Our Epic Ocean, where he engages with esteemed experts to address the world's most pressing challenges. For the past two years, Rich has also served as President of the nonprofit OneWhale, an organization working to establish an ocean reserve that will provide sanctuary for whales held in captivity, demonstrating his dedication to the well-being and freedom of marine life. Based in the breathtaking city of Laguna Beach, California, Rich exemplifies the remarkable potential of aligning passion and purpose. His journey stands as a testament to the transformative impact one individual can make through love for the planet and more importantly to the massive change possible utilizing the power of collaboration. Rich's dream is a world where humans learn to live in balance and harmony with the natural world. Follow him on Instagram: @richgermanlb

Pilar Gerasimo is an award-winning health journalist, pioneering social explorer, and author of The Healthy Deviant: A Rule-Breaker's Guide to Being Healthy in an Unhealthy World (North Atlantic Books, 2020). Best known for her visionary work as founding editor of Experience Life magazine, which today reaches more than three million people with each issue, Pilar has also served as top health editor for The Huffington Post, and as visiting faculty for the Institute for Integrative Nutrition. Today, Pilar co-hosts a top-rated podcast called The Living Experiment and teaches online courses through her digital learning platform, Healthy Deviant Academy. She guest lectures at universities, leads workshops at top retreat centers, and consults for organizations committing to transforming health and happiness at work and around the globe. Her work has been featured by the World Economic Forum, MIT, International Monetary Fund, and a variety of other thought-leading platforms. When she's not traveling, Pilar hangs out on her family's organic, communal farm in Wisconsin with her pit bull pal, Sally Sue. Learn more at www.healthydeviant.com (where you can also take the “Are You a Healthy Deviant?” quiz). Join Pilar's private Healthy Deviant Facebook Group or follow her on Instagram at @pilargerasimo.

In this episode, I sit down with Ontraport VP Rochelle Yoshida and dish on the software, industry, and challenges all entrepreneurs face.

Introducing... The Collective Heart: True Stories of the Invisible Thread That Connects Us All. Available now exclusively on Amazon!

What is your #1 obstacle or challenge to building true wealth? Years ago, I was asked to be a guest expert on The Prosperity Summit. We received so much great feedback, I decided to create a course to respond to everyone's obstacles and challenges. Here is that course in 2 parts. If you're interested in attending the updated version, visit Lucra.com and register for free.

What is your #1 obstacle or challenge to building true wealth? Years ago, I was asked to be a guest expert on The Prosperity Summit. We received so much great feedback, I decided to create a course to respond to everyone's obstacles and challenges. Here is that course in 2 parts. If you're interested in attending the updated version, visit https://lucra.com and register for free.

Tune in for highlights of The Lucra Collective's recent retreat. We talk about entrepreneurship, deserving, taking on others' burdens, successful summits, and more. The best part about this group is the people who make up the Collective.

Here's my basic business plan in 4 simple steps. I've used this in my coaching business at Lucra as well as in my trading education business at The Daily Rage.

Andrea Reindl, Founder of Legacy Creative, is a Business Strategist who supports high-performing visionaries by helping them bring their vision to reality. In this episode, we talk habits, entrepreneurship, success, and self-care.

Today, May 5, 2022, would have been Sean's 43rd birthday. To celebrate, here's a recording of one of his speeches so you can get a sense of the magic and joy that was Sean on stage.

Paul Hoffman is an internationally known Speaker, Author, and Transformational Musician. He's the CEO of The Success Creation Institute and Success Songs, amongst other companies. As a speaker, he's shared the stage with T. Harv Eker, Jack Canfield, The Dalai Lama, Keith Cunningham, Lynn Twist and more. His teachings and music elevate the mind and open the heart bringing people from the impossible to the possible. He is passionate about helping people change their mindset, behavior, and beliefs.

Tune in to hear my conversation with Scott Ford, co-founder of Legado Family and host of The Way2Wealth podcast. Scott's entrepreneurial spirit began as a young child when he would perform magic shows at friends' birthday parties. And, from there, it has unfolded into the successful businessman he is today. Early in Scott's career as an insurance salesman, he witnessed many business owners lack the knowledge of money management and miss out on opportunities to maximize their earning potential. Because of this, Scott made it his mission to help other business owners pursue true wealth to experience financial freedom. Today, Scott is Managing Director, Partner & Wealth Advisor of Carson Wealth in Hagerstown, MD and Johnson City, TN. He is a Registered Financial Consultant (RFC) and has been an active Financial Technical Analyst since 2005. His firm specializes in comprehensive wealth management with his Way2Wealth® proprietary process. His talents don't stop there. He has also published three books including Financial Jiu-Jitsu: A Fighter's Guide to Conquering Your Finances, The Widow's Wealth Map: Six Steps to Beginning Again, and the New York Times Bestseller, The Sustainable Edge: 15 Minutes a Week to a Richer Entrepreneurial Life. Scott is living proof that with a determined mindset, entrepreneurial and family success is possible.

Tune in for my conversation with Rich Christiansen, co-founder of Legado Family, about creating a family legacy of wealth through traditions, rituals, and rites of passage. Rich is a thought leader, educator, mentor, entrepreneur, and humanitarian. He has founded or co-founded 51 businesses, of which 16 have become multimillion-dollar successes. Each was capitalized with $10,000 or less. He has done business in 14 countries. He is presently the Chairman of the Board of Trustees at Southern Utah University and is the founder of HooDoo Capital, an early-stage venture capital firm. Rich authored The ZigZag Principle: The Goal Setting Strategy That Will Revolutionize Your Business and Your Life, a Wall Street Journal & USA Today best-selling book, and co-authored Bootstrap Business: A Step by Step Business Survival Guide. Together with his family, Rich loves to explore and spelunk slot canyons and crest the summits of high mountain peaks. He has stared up the throat of Mt. Everest three times and summited Mt. Kilimanjaro with his wife and sons.

Join Mindie Kniss for a read-along in preparation for The Lucra Collective book club. The Game of Life and How to Play It, by Florence Scovel Shinn, is a classic in New Thought, prosperity and abundance books originally published in 1925.

Join Mindie Kniss for a read-along in preparation for The Lucra Collective book club. The Game of Life and How to Play It, by Florence Scovel Shinn, is a classic in New Thought, prosperity and abundance books originally published in 1925.

Join Mindie Kniss for a read-along in preparation for The Lucra Collective book club. The Game of Life and How to Play It, by Florence Scovel Shinn, is a classic in New Thought, prosperity and abundance books originally published in 1925.

Join Mindie Kniss for a read-along in preparation for The Lucra Collective book club. The Game of Life and How to Play It, by Florence Scovel Shinn, is a classic in New Thought, prosperity and abundance books originally published in 1925.

Join Mindie Kniss for a read-along in preparation for The Lucra Collective book club. The Game of Life and How to Play It, by Florence Scovel Shinn, is a classic in New Thought, prosperity and abundance books originally published in 1925.

Bettina Gordon joins Mindie Kniss to riff on doing entrepreneurship according to your personality, plus how to navigate family, health challenges, and a busy life with building the business of your dreams. Bettina is on a mission to help women realize it's never too late.

In this episode, I review The Lucra Life's Top 5 episodes of the year, the Top 5 books I read, and a few personal highlights. Huge thanks to Barbara Huson, Madeline Miller, Maggie O'Farrell, Morgan Housel, Brendan Moynihan, and Pema Chodron for creating such great works.

Shane and Angie Saunders have had their share of stress, pain, and trauma. From financial trouble to starting a business, loss of loved ones, and postnatal depression. Having studied transformational and mechanical breathing, behavioral psychology, and social science, they realized how many areas of life could be improved by implementing a few regular breathing techniques. Low moods, fatigue, irritability, overwhelm, burnout, achy muscles, insomnia - the list goes on! Together, they work as executive breathing coaches to help hardworking, busy, and stressed-out leaders align their emotional and physical health in order to enjoy life and success!

Why am I so excited about 100 bucks? It's not about the money...

Henry Ford said, "The air is full of ideas. They are knocking you in the head all the time." You just need to go to where they are more accessible.  For me, this is outdoors in the wilderness. In this episode, I share how I boost my clarity and creativity by going into what I call "radio silence." Try it and let me know if it works for you here:  https://lucra.com/tll-84