Angus Underground

Our response to the American Angus Association acceptance of a grant from the Bezos Earth Fund. Recap, opinion and suggestions on how we move forward. Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

In this episode of Angus Underground, hosts David Brown and Seana discuss their recent trip to Australia, sharing experiences of jet lag, the beauty of the country, and the kindness of its people. They transition into updates from Montana Ranch, including cattle management and the excitement of visitor season, and the upcoming calving season. The conversation shifts to the recent release of new maternal EPDs by the American Angus Association, sparking discussions on their implications and the importance of maternal traits in cattle breeding. David expresses skepticism about the new maternal EPDs. In the 2nd segment, the conversation reflects on the recent Australia Angus Expo 2025, highlighting its success, logistical challenges, and the camaraderie among participants. Jake Phillips, with Angus Australia, shares insights into the planning and execution of the event, emphasizing the importance of community and international collaboration in the Angus cattle industry. The discussion also touches on the competitive events held during the expo, including the pen show and elite female sale, and the engagement of youth and international participants. Looking ahead, the conversation considers the future of Angus cattle and the potential for continued growth and collaboration across borders. Sound Bites"What a fun time. Amazing. Such beautiful country.""The cows are fat. They're happy. I'm happy.""We just blew right past our hundredth episode.""These three new maternal EPDs, they have people talking.""Functional longevity is expressed in number of calves.""I simply cannot put any serious thought or emphasis on this EPD.""Maternal is a quality, not a quantity.""If a cow's feet are bad, she's definitely not maternal.""We need to continue to find and select the outliers.""You simply cannot make this crap up.""Our cup has never been more full.""Two days was not near enough.""If you get the cattle, you'll get the people.""We had zero injuries to cattle or people.""We wrote a page in history, I suppose.""We had 48,000 online viewers of the camp draft.""That was the best fellowship they have experienced.""The Angus family now is tighter than ever before.""What could be possible as opposed to what couldn't be?""I believe the U.S. is hosting the Angus Forum here in four years." Chapters00:00 Welcome Back and Jet Lag Tales02:40 Reflections on Australia: Beauty and Culture06:04 Cattle Management and Ranch Updates09:53 New EPDs and Industry Changes22:05 Deep Dive into $Maternal EPDs49:17 Upcoming Segments and Future Discussions51:16 Reflecting on Angus Australia's Angus Expo Success01:01:18 Angus Expo Logistical Challenges and Innovations01:12:11 Competitive Spirit: The Pen Show and Elite Female Sale01:18:42 Youth Engagement and International Participation01:30:06 Looking Ahead: The Future of Angus Cattle  Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Host David Brown does “Man on the Street” interviews from the 2025 World Angus Forum Angus Expo in Tamworth, NSW, Australia. Part 2 of 2. Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Host David Brown does “Man on the Street” interviews from the 2025 World Angus Forum Angus Expo in Tamworth, NSW, Australia. Part 1 of 2. Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

This episode features a marketing roundtable discussion focusing on the challenges and opportunities in marketing agricultural products, particularly cattle. The conversation highlights the importance of effective marketing strategies, the need for intentionality in branding, and the shift towards digital sales platforms. David and guests emphasize the significance of establishing a strong brand identity, effective communication with customers, and finding a niche in the market to succeed in the competitive agricultural landscape. In this conversation, David Brown and guests, Dave Mullins and Producer Seana, discuss the importance of intentional marketing strategies in the cattle industry. They emphasize the need for long-term planning, effective communication, and the use of technology to engage customers. The discussion also covers the significance of maintaining an updated online presence, being consistent in social media marketing, understanding the target audience, budgeting for marketing efforts, and the value of networking to build relationships within the industry. The conversation concludes with insights on future-proofing marketing strategies to ensure ongoing success for your operation. Chapters00:00Introduction to the Marketing Roundtable03:08Current Market Trends and Opportunities06:02The Importance of Marketing in Agriculture09:00Intentionality in Marketing Strategies11:50Establishing Your Brand Identity15:05Effective Communication and Customer Engagement17:56The Shift to Digital Sales Platforms21:13Finding Your Niche in the Market24:07Evaluating Marketing Mediums26:59Personalized Marketing Approaches33:44The Value of Intentional Marketing35:05Building a Long-Term Identity37:51Effective Communication Strategies40:34Leveraging Technology for Customer Engagement43:31The Importance of an Updated Online Presence45:28Consistency in Social Media Marketing52:04Understanding Your Audience55:27Budgeting for Marketing Success01:00:20Networking and Building Relationships01:02:14Future-Proofing Your Marketing Strategy Episode Links -SaleRing.liveInsureMyBull.com  Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The conversation explores the current enthusiasm in the cattle market, particularly focusing on the bull sales and strategies employed by producers. David Brown introduces the latest episode in the Master Breeder series, featuring Brent Thiel, Isabel, South Dakota, who shares insights from his extensive career in breeding Charolais and Angus cattle. The discussion highlights the importance of family values, early influences in agriculture, and the evolution of the Charolais breed. Brent emphasizes the significance of customer relationships and the balance between sire and cow lines in breeding practices. In this conversation, David and Brent discuss the intricacies of cattle breeding, focusing on the Angus breed and the challenges of maintaining quality across generations. Brent shares insights on the importance of selecting influential sires, understanding customer expectations, and the significance of consistency in cattle quality. He reflects on his breeding philosophy, the impact of recent sires, and the dynamics of his partnership with Les Lindskov. The discussion also touches on the future of the seed stock industry, advice for young breeders, and the rewarding experiences that come from building relationships within the cattle community.Episode Linksjorgensenfarms.commontanaranchangus.comthielranch.com Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

In this episode of Angus Underground, host David Brown reflects on the busy March season in Montana, discussing the successful delivery of bulls and the importance of building a strong network in the ranching community. The episode features an interview with Matt and Sarah Thompson, who recently held their first non-traditional bull sale, sharing insights on their journey in the cattle business, the challenges they faced, and the strategies they employed to market their bulls effectively. The conversation also highlights the upcoming World Angus Forum and the significance of community and collaboration in the livestock industry. In this conversation, David is joined by Erica Halliday, Chairperson of the World Angus Forum committee; Jake Phillips, AngusExpo Coordinator; and Geoff Birchnell, co-owner of 3R Livestock in Tamworth, NSW. The discussion also touches on the logistics of planning and hosting Angus producers from around the world, as well as the planned schedule of events over 3 weeks.TakeawaysBuilding a network is essential for success in ranching.The Thompson family has made significant strides in their breeding program.Marketing strategies can greatly impact the success of a bull sale.Community support plays a vital role in the livestock industry.Preparation and presentation are key for successful sales.Flexibility on sale day can lead to better outcomes.The importance of learning from both successes and failures.Family dynamics can influence ranch operations.Engaging with customers can enhance relationships and sales.The World Angus Forum is a valuable opportunity for breeders. A strong crowd presence boosts enthusiasm.Effective communication is key during sales.Setting a base price establishes value.Creating a welcoming atmosphere is essential.Food logistics can impact guest experience.Networking is crucial for success in agriculture.Continuous improvement is necessary for future events.A well-structured catalog aids in sales.Community support fosters growth and collaboration.Websites jorgensenfarms.cominsuremybull.comworldangusforum2025.com Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

In this episode of Angus Underground, host David Brown engages with experts in embryo transfer, Dr. Tim Gibbs with TransOva Genetics and Dr. Nathan Schmidt, PureEmbryo, Inc. They discuss the fundamentals of embryo transfer and various reproductive drugs. The conversation also covers the differences between conventional embryo recovery and IVF, emphasizing the importance of synchronization and management in cattle reproduction. The speakers discuss the success rates of different embryo types, the management of recipient cows, and the importance of timing and nutrition in achieving optimal results. They also highlight the challenges and considerations when using heifers as recipients, emphasizing the need for careful selection and management to ensure successful pregnancies. This conversation delves into the intricacies of embryo transfer focusing on conception rates, the importance of communication between producers and technicians, health management protocols, and the impact of stress on breeding success. The speakers share insights on managing recipient herds, exploring new products, and the effectiveness of synchronization protocols and emphasizing the need for good management practices to achieve optimal results.https://pureembryo.com/https://transova.com/https://www.montanaranchangus.com/ Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

In this episode of the Angus Underground, host David Brown discusses the latest happenings in the cattle industry, including successful bull sales and the importance of community engagement. The conversation transitions into the Master Breeder Series, featuring Jack Holden of Holden Herefords, who shares insights from his family's long-standing cattle breeding legacy. The discussion covers the significance of integrity in breeding, the dynamics of family-run operations, and the diverse customer base that supports their business. Additionally, Jack explains the history and importance of Line One Herefords, emphasizing the need for quality cattle that benefit both producers and consumers. This conversation delves into the intricacies of cattle breeding, focusing on Hereford and Angus breeds. The discussion covers the importance of pedigree understanding, marketing strategies, and the balance between commercial buyer needs and breeding philosophies. Key themes include the significance of cow quality, the economic impact of pigmentation, and the challenges faced in sire and donor selection. The conversation also touches on the role of genomics in breeding decisions and the future challenges for Holden Herefords. In this conversation, Jack Holden discusses his breeding philosophy, the future of the seed stock industry, and the implications of gene editing and artificial intelligence in cattle breeding. He emphasizes the importance of community, mentorship, and competition in the cattle business, while also sharing insights on what winning means to him. Additionally, he provides advice for newcomers in the seed stock industry and details about an upcoming production sale. Episode Links: HoldenHerefords.com InsureMyBull.com BrandlCattleCo.com SaleRing.live MontanaRanchAngus.comLearn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

In this episode, host David Brown engages with Brent and Tina Vieselmeyer, Vision Angus, Amherst, CO,  a couple who have successfully combined their marriage with their passion for cattle breeding. They discuss their journey, the importance of communication, handling disagreements, and finding balance in their personal and professional lives. The conversation highlights the dynamics of working together as a couple in the agricultural industry, emphasizing teamwork, respect for each other's strengths, and the significance of outside perspectives in resolving conflicts. The Vieselmeyers share personal anecdotes and insights that resonate with anyone navigating the complexities of family and business. In this episode, the conversation delves into the dynamics of relationships, particularly focusing on how couples can navigate personal reactions, extend grace to one another, and build healthy dynamics while working together. The discussion then moves to another guest, Kurt Kangas, American Angus Association Regional Manager, and touches on the current bull sale season, market insights, and predictions for the future, especially in light of recent trends and challenges faced by ranchers.Episode Links - VisionAngus.comMontanaRanchAngus.comInsureMyBull.comSaleRing.liveFor more information about advertising with the Angus Underground Podcast, please email AngusUnderground@yahoo.com. Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

In this engaging conversation, Jim Henderson, a fifth-generation Angus breeder, shares insights into the evolution of Angus cattle breeding, emphasizing the importance of genetic evaluation, the balance between phenotype and genotype, and the significance of hair shedding for fertility. He contrasts the breeding practices in Canada and the U.S., highlighting the focus on yield and commercial production in Canada. The discussion also touches on the role of youth in agriculture, the current cattle market dynamics, and the potential for collaboration between Canadian and U.S. Angus breeders. This conversation explores various aspects of cattle ranching, focusing on customer insights, innovative management practices, and the importance of community events like the Cattlemen's Ball. The speaker shares personal experiences transitioning to a new ranching environment, the significance of honoring a legacy through cattle sales, and the impact of marketing strategies on business success. The discussion also highlights the importance of inspiring the next generation of ranchers and the role of agriculture in community building. This conversation explores various aspects of livestock sales, particularly focusing on innovative auction methods, the significance of stock shows, and the integration of technology in cattle breeding. The speakers discuss the importance of maintaining a balance between tradition and modern advancements in the Angus Association, while also addressing the need for strong relationships within the cattle industry. The dialogue emphasizes the evolving landscape of seed stock production and effective marketing strategies for breeders.Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

This conversation features a series of interviews conducted at the National Western Stock Show, highlighting the importance of livestock education, networking, and the evolving landscape of beef genetics. The guests discuss their experiences in the industry, the role of podcasts in educating young producers, and the significance of events like the National Western for building relationships and sharing knowledge. The conversation also touches on the challenges and opportunities within the Angus breeding community, as well as the importance of balancing various genetic traits to meet market demands. This conversation explores the dynamics of marital communication and work-life balance for couples in the cattle industry, the significance of events like the National Western, and the challenges and innovations in cattle production. The speakers share personal experiences, insights on managing stress in high-pressure situations, and the importance of community and relationships in the livestock business.Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

In this episode of Angus Underground, hosts David Brown and Seana discuss their experiences at the 2025 National Western Stock Show, emphasizing the importance of networking in the cattle industry. They reflect on memorable moments from past shows, including the evolution of the cattle facilities and the significance of quality breeding practices. The conversation transitions into a deep dive into the art and science of cattle breeding, highlighting the role of embryo transfer in enhancing breeding programs. The episode features insights from renowned breeder Kelly Schaff, Schaff Angus Valley, Saint Anthony, ND, who shares his expertise on cow families, selection criteria, and the impact of technology in modern cattle breeding. In this conversation, Kelly discusses the evolution of the Schaff Angus Valley cattle breeding operation, emphasizing the importance of embryo transfer and IVF in enhancing herd quality. He highlights the significance of ranch tours for customer engagement and the value of sharing knowledge with clients. Kelly reflects on his definition of success, which includes profitability and customer satisfaction, and offers advice for young breeders to focus on quality genetics. He also addresses the challenges of managing expectations and the pressures of maintaining a successful breeding program while balancing personal life and work commitments. In this conversation, we explore the intricacies of cattle breeding, focusing on time management, the future of the seed stock industry, emerging technologies, and the challenges faced in advancing breeding practices. The discussion also highlights the importance of legacy, personal insights, and community engagement through upcoming sales, culminating in a concise elevator pitch that encapsulates the unique aspects of the SAV breeding program. For more information on our episode sponsor, Rousey Angus, please visit Rouseysimangus.com. To learn more about Schaff Angus Valley, please visit schaffangusvalley.com. To learn more about advertising with Angus Underground Podcast, please email AngusUnderground@yahoo.com.

The conversation explores the journey of the Mohnen family in the cattle business, focusing on their challenges, successes, and the importance of family and mentorship in building a legacy. Steve and Josh Mohnen share insights on the evolution of Mohnen Angus, the significance of functional cattle, and the future of the seed stock industry amidst changing demands and challenges. In this conversation, the speakers delve into the complexities of running a family business, particularly in the ranching industry. They discuss the challenges of balancing management and marketing, the importance of staying inspired amidst the demands of calving and crop management, and the revolutionary changes they've made in their practices. The conversation also touches on the legacy they wish to leave behind, advice for the next generation, and personal insights that reveal their character beyond the business. Finally, they highlight their upcoming cattle sale, showcasing their offerings and the hard work that goes into their operation. To learn more about today's episode sponsors, please visit: MontanaRanchAngus.com RouseySimAngus.com InsureMyBull.com

In this episode of Angus Underground, host David Brown reflects on New Year's resolutions, emphasizing personal growth and business development. The conversation transitions to the significance of the National Western Stock Show, highlighting its role in agriculture and community engagement. Jennifer Boca, Senior Director of Livestock Operations, discusses her responsibilities and the importance of maintaining relevance in agriculture, especially in urban settings. The episode concludes with insights into the growth of stock show entries and an overview of the upcoming Foundation Angus Sale. This conversation covers various aspects of the upcoming Angus Sale at the National Western Stock Show, including the excitement surrounding the event, the community engagement through fundraising efforts, and the introduction of the Maternal Merit Sale. The discussion also highlights an educational program aimed at enhancing knowledge in cattle breeding and concludes with a recap of a successful benefit auction for Hurricane Helene victims. For more information on our episode sponsor, Montana Ranch, please visit MontanaRanchAngus.com. To learn more about advertising with Angus Underground Podcast, please email AngusUnderground@yahoo.com.

In this episode of the Angus Underground, host David and Seana Brown reflect on their hiatus, the reasons behind it, and the renewed focus of the podcast. They discuss the optimism in the Angus business following recent events, community engagement through charity efforts, and share personal Christmas memories. The episode features a guest, Tammy Bartholomew, who discusses her background in agriculture, her work in youth education, and the importance of creating a culture of excellence in the agricultural workforce. The conversation explores the generational gaps in leadership and work ethic, particularly in the agricultural sector. It discusses the need for mentorship and hands-on learning experiences to prepare the next generation for careers in agriculture. The impact of instant gratification on youth engagement and the importance of viewing the agricultural industry as a complete system are also highlighted. The discussion emphasizes the role of education and mentorship in fostering a strong work ethic and leadership skills among young people. To learn more about Tammy's work, go to ShowMeAg.org. Thank you to the sponsor of this episode, InsureMyBull.com For more information on Montana Ranch and The Angus Underground, please visit MontanaRanchAngus.com.

Hurricane Helene struck the Southern and Mid-Atlantic agricultural regions hard, leaving billions in damages. In response, Elizabeth Marshall of Glenmary Farms launched the Help Us, Help Them benefit auction on SaleRing.live to rally support for those impacted. In this episode, David talks with Elizabeth, volunteer Bethany Daigle, and Chris Mackey from the TN Ag Extension Service about how this auction can bring real relief to devastated farming communities.Auction Details:Date: Monday, November 4thBidding: Opens at 7 AM ET; extended bidding begins at 7 PM ETFunds Distribution: 100% of proceeds go directly to the Virginia Cattlemen's Foundation, Farm and Forest Families of Tennessee Fund, South Carolina Cattlemen's Foundation,  North Carolina Cattlemen's Association, and Georgia Cattlemen's FoundationJoin us to support those hardest hit by bidding on unique items, with all proceeds directly aiding the agricultural community's recovery.Mentioned in this Episode:SaleRing.liveMontanaRanchAngus.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Elizabeth MarshallGlenmary FarmBethany Daigle, Active Community Member/VolunteerChris Mackey, TN Ag Extension Servicecmackey@utk.eduQuotes:“I had it on my heart to try to do something. … I felt like, given my position with SaleRing.live, there was a tool in my toolbox to help these people.” — Elizabeth [4:16]“It's easy to look at something that's miles and miles away and turn your head to it and think that it's never going to impact you, and you may be the person at some point that needs that kind of help and outreach.” — David [7:13]“It's a really humbling experience to see your town turn into ground zero.” — Bethany [15:00]“The one good thing about America is we are a society that takes care of our own.” — David [16:40]“Honestly, about 2% of the world is bad. The other 98% is really awesome.” — Chris [29:40]

The show kicks off with a heartfelt discussion about the devastating storms that recently hit the Southeast and East, sharing their concerns for friends, colleagues, and listeners. They also highlight the upcoming Help Us Help Them benefit sale on SaleRing.live, Monday, November 4th at 7 p.m. EST, aimed at supporting those affected. From there, the team discusses the pros and cons of bull test stations before answering listener questions about everything from optimizing embryo production to finding the right balance between maternal and terminal traits in breeding programs.Mentioned in this Episode:MontanaRanchAngus.comBucksnortRanch.orgSaleRing.liveFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Quotes:“Do not expect them to sell them for you, because that's not what's going to happen.” [26:21]“I think the heart, the heart of a bull test station… There's no more appropriate time for that in this breed than right now. We need to be verifying cattle.” [28:04]“There is a difference. Do your research, because not every test station is created equal. Ultimately, as a breeder, you have to analyze where you are and where you want to go.” [31:17]“As long as that cow's having a calf, sometimes you can get along pretty good.” [47:16]“Balance is what keeps people in business.” [52:28]“Raise some good cattle that don't cause people problems, and that's all the way from conception until it's eaten on a plate." [52:28]

David is joined by returning guest Josh Stroh, a beef nutritionist from Hubbard Feeds. Josh talks about the critical aspects of bull development, from feeding protocols to achieving long-term herd success. Josh shares some great tips for maintaining gut health, optimizing feed intake, and managing bulls to ensure they're in peak condition for breeding. He also discusses how to avoid overfeeding, the importance of consistency in feeding schedules, and strategies for improving skeletal and muscle development.Mentioned in this Episode:Hubbard FeedsBlueprintAnimalNutrition.comCreekInsure.comMontanaRanchAngus.comBucksnortRanch.orgSaleRing.liveFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Quotes:“You want bulls that are muscular and masculine, not couch potatoes.” — David [10:07]“You've got to find that happy medium — get the right development and gain without making them too fat.” — David [10:23]“Bulls are athletes. We need to treat them like young men in football practice.” — Josh [11:32]“Consistency is key. Slow and steady wins the race.” — Josh [21:03]“Attention to detail is everything in this business.” — David [21:38]“Cattle are habitual. They have this internal clock, and consistency in feeding is everything.” — David [23:00]

In this episode, David, Joe, and Vince are joined by special guest Mark Nold from Gettysburg, South Dakota. Mark shares insights from his work with the family operation of Nold Family Angus and Nold Animal Supply, focusing on the critical topic of pre-conditioning and weaning calves. They chat with Mark about vaccination protocols, parasite control, and how to set calves up for success during the stressful weaning process. Mark offers his recommendations on vaccination timing, nutritional support, and practical management strategies to minimize stress on herds and boost immune health.Mentioned in this Episode:Nold Family AngusNold Animal SupplyVitalixFaithAngusFarms.comUpchurchbrothers.comMontanaRanchAngus.comBucksnortRanch.orgSaleRing.liveBruinRanch.comShadyBrookAngusFarm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Quotes:“Mother Nature always wins.” — Mark [28:40]“Number one, develop a relationship with your local vet. And number two, when you have a problem, get them involved and let them use their mind to help you solve that problem and set up the vaccine protocol that's more geared towards their circumstances.” [34:04]“I'm always on the war against the parasite.” — Mark [1:04:09]

Joe, Korbin, and Vince sit down to chat about the recent calving season, including the impact of drought on cattle operations and the challenges of maintaining healthy herds during tough conditions. They share insights into managing feed shortages, early calving issues, and the importance of mental health during these stressful times. The guys then focus on the topic of what makes a cow a donor and the careful considerations involved in choosing the right animals for breeding. They highlight what they've learned about managing genetics, selecting bulls, and navigating the complexities of embryo transfer programs.Mentioned in this Episode:MontanaRanchAngus.comCreekInsure.comSaleRing.liveBruinRanch.comShadyBrookAngusFarm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Quotes:“Even if it crashes and burns now, it was still worth it. And that's just saying, you know, even if I go have a bad sale next year, it will still be worth it.” [1:39]“Everybody wants to know some secret sauce to these marketing keys about getting people there. And what I've found is if you're able to show your passion with people, the people will find you who think like you, and they'll show up.” [2:12]“I'm hopeful that a listener will hear this, and they will say, ‘You know what? Joe's gone through that, and he's had to sort through it, or he's had friends go through it. And I'm not alone, because we don't talk about mental health nearly enough in this ag business.” [11:57]“I'll be the first one to tell you guys that I struggle with it every day. It's one of those things that when you're running cows and things aren't going well, whenever it gets dry and I don't have any grass and I don't have any way to get any feed, and I don't have hay, it gets tough. I just want everyone else to realize that they're not alone in that. I'm sharing those same problems you are having.” [12:42]“I think a lot of times, if you had that mindset instead of, ‘Boy, how can I make her better?' It's more like, ‘How can I not screw this thing up? How can I make another one just like her?'” [43:08]

The full crew is back and here to celebrate their third anniversary! They share updates on their busy summers — from calving and crop work to family vacations. They then reflect on the podcast's evolution, the valuable connections they've made with listeners, and the profound gratitude they feel for the overwhelming support that has sustained the show. Everyone agrees how the podcast experience has instilled lessons in humility, discipline, and maintaining perspective — so thank you, and here's to the next three years ahead.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comSaleRing.liveShadyBrookAngusFarm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Quotes:“Perspective means everything when it comes to forming an opinion.” [1:07:16]“To be able to actually see that on this podcast we have made people's lives easier and solved a problem for someone means a lot to me. It's absolutely my favorite part.” [1:18:44]

This week, David welcomes Darris Meitler of Meitler Cattle in Lucas, KS and Brent Lonker of Lonker Cattle in Fresno, CA. They dive into the principles for selecting cattle for functional efficiency, as taught by Dr. Jan Bonsma, a renowned animal scientist from South Africa. Darris and Brent share insights on Bonsma's approach to evaluating cattle based on visual indicators of hormonal balance and adaptability, and how these principles can be applied to improve herd productivity and longevity.Mentioned in this Episode:MontanaRanchAngus.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.MeitlerCattle.comThe Bonsma All_Breeds Cattle GroupQuotes:“Three of my favorite things — wine, beef, and the fine art of breeding cattle.” [1:44]“The great cattlemen are already breeding Bonsma-type cattle, they just don't realize it.” [3:00]“If you want to breed great cattle, it basically consists of three equal parts of observation, management, and science.” [29:57]“Your cow herds are no better than the mothers of the bulls you're using, and so that should tell you exactly where you're at.” — Brent [32:43]“If you apply the principles and you're making those close decisions, the percentages are going to increase in your favor.” — Brent [1:26:03]

Dallas Woltemath, Advisor to ZWT Ranch, joins David and Vince to discuss the most influential cows in Angus breed history. The trio recaps a list of the top cows based on their own personal experience and input from the Angus community on social media. They discuss phenotypes, maternal lines, and their impact on shaping the modern Angus breed.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngusFarm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.CreekInsure.comZWT RanchQuotes:“It was interesting to see the common ground that a lot of people landed on and then get some ideas of cows that maybe you wouldn't have thought of right off the top of your head.” — Dallas [4:40]“She was an impressive beast, for sure.”

David welcomes veterinarian Dr. Beth Blevins of All Creatures Mobile Veterinary Clinic and Rafter E Angus in Ronan, MT. They discuss the challenges of managing outbreaks like rotavirus and the importance of testing for diseases such as BVD and Johne's disease. Dr. Beth gives her expert advice on prevention strategies, biosecurity measures, and the latest developments in cattle health management.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngusFarm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.CreekInsure.comAll Creatures Mobile ClinicRafter E AngusQuotes:“It's a roll of the dice when you test, but I think as a seed stock producer, we have an obligation.”“If we're selling cattle to others to use in a breeding operation, whether it's commercial, or whether it's purebred, we have an obligation to make sure that these cattle are free of these infectious diseases.”

Joe, Vince, and Korbin celebrate the peak of summer, discussing preferred times and methods for cattle shows and favorite warm-weather activities with their herds. They then talk about the nuances of working alongside family, acknowledging both the rewards and challenges that can come with it. They talk about the importance of fostering family-like relationships with employees and the value of letting kids learn from their own mistakes.Mentioned in this Episode:MontanaRanchAngus.com BruinRanch.comShadyBrookAngusFarm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Quotes:“You show your banker your grass in the morning and your cows in the evening.” [4:26]“Commercial cattlemen don't want a lot out of the cattle. They just want them to do what you say they will do.” [7:23]“Investing in our kids is super important.” [11:50]

David is joined by return guest, Dave Mullins. Dave is the former Angus Association Regional Manager, Consultant for leading Angus herds throughout the county, livestock auctioneer, and founder of the online sales platform SaleRing.Live. Dave first shares the latest at SaleRing and why he's optimistic about the future of the Angus industry. He and David then discuss building a successful business through your culture, network, and branding.Mentioned in this Episode:MontanaRanchAngus.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.SaleRing.LiveCreekInsure.comQuotes:“In a world where they struggle and people say good help is hard to find, I've been blessed.” — Dave [6:59]“Believe in what you want to do, even when it may not be the most popular. That's okay. Own your lane.” — Dave [23:40]“Branding is the art of differentiation.” — David Brier [29:10]“It takes 20 years to build a reputation and five minutes to ruin it.” — Warren Buffett [29:16]You have to let people know who you are, and what you are.” — David [32:06]“From a professional standpoint, the greatest blessing I have and will ever receive is the friendships and network that I have accumulated over the last 25 years across this country. Period.” — Dave [36:15]“There's nothing that will pay dividends like your network.” — Dave [38:29]

It's a fun week this week as the crew covers the upcoming American Angus Association sire evaluation update. Then they dive into different approaches for wintering cattle, grazing management, and vaccination practices across climates. The guys also talk through their preparation process for moving cattle to pasture as the season changes. During the “Grumpy Old Men” segment, the guys question what the main obligation is for customers in the industry.Mentioned in this Episode:MontanaRanchAngus.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Quotes:“It's amazing to me how different I would run things if I didn't have to catch these cows all the time.” [36:13]“The more information I can have, the better on these cows.” [53:01]“If you are a young fellow wanting to get established in this business, the last thing you want is a bad reputation for being a slow payer, or a no payer!” [1:13:14]

This week, the crew first welcomes Kylie Sherrill from Central Life Sciences, who joins to discuss Altosid IGR feed-through supplement for controlling horn flies in cattle and how producers can integrate it into their mineral programs. They then get into the valuable resources of time, and their tips and tricks for time management, including documenting everything in a calendar and scheduling important projects. They also touch on the challenges of multitasking, their biggest time drains, and the beauty of keeping things simple and doing what works best for your operation.Mentioned in this Episode:MontanaRanchAngus.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.CreekInsure.comAltosidIGR.comQuotes:“Genetic potential and the realistic ability to express those things are two completely different things.” [24:32]“What's the most valuable resource of your life? Time. You can't make more of it.” [50:12]

David welcomes Jake Phillips from Australia, who shares his experience learning about the U.S. beef cattle industry through an extensive sponsored trip. Jake details his five-week trip across the U.S., including visits to renowned seedstock operations, universities, cattle conferences, and more. He and David talk about the importance of networking, lessons learned in operation culture and character, and the reminder that often the quality of the cattle is really correlated to the quality of the people.Mentioned in this Episode:MontanaRanchAngus.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.SaleRing.liveJake PhillipsAngus AustraliaQuotes:“It's about bringing people together.” — Jake [23:11]“We really need to be playing at the highest quality. It doesn't matter if it's grapes, oranges, beef, or lamb, and that really starts with the people. The people growing it, producing it, and then marketing it.” — Jake [34:33]“The question I had was, is it possible for a first generation seedstock operation to happen in one generation?” — Jake [35:50]“Quite often the quality of the cattle is really correlated to the quality of the people.” [1:22:21]

It's all about genomics this week, with special guest Jim Johnson from Zoetis Animal Genetics. Jim, who owns JMar Genetics in Appomattox, VA, explains how genomic testing works and how markers are used to predict traits. He discusses how genomics can help breeders make genetic progress faster while emphasizing that the direction breeders choose is up to them. Jim also provides insight into the accuracy of genomic tests and how environmental factors may influence genetic expression.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Crooked Creek AngusCreek InsureUpchurch AngusBrands and Barbed WireZoetisJMAR GeneticsLawson Family FarmsQuotes:“Figure out where you want to go and be disciplined about heading in that direction.”  — Jim [18:27]“I spent my whole career educating people and I just want to entertain people. I want people to get the opportunity to tell their stories.” — Jim [24:40]“I want an opportunity for somebody's grandkid in 10 years to go back and hear their grandfather's story.” — Jim [25:04]“If you want to run as fast as you can for longevity, fertility, and predictability, genomics will help you get there.” — Jim [50:29]

This week, a conversation with a loyal listener sparks a conversation amongst the crew on the topic of pedigree snobbery and intentional breeding. They debate the use of historic sires like Complete after examining pedigree awareness and goals. They also emphasize balancing lineage relevance with discipline, and how clear objectives guide effective selection toward a breeder's vision.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Crooked Creek AngusDr. Madhi SaatchiSalering.liveQuotes:“Everybody finds something different, and that's what I think is so neat.” [9:59]“If you don't have a program in mind; if you don't have a goal in mind, you are still going to sell all of your experiments right through to the commercial industry where those folks live and die by the fun you're having.” [15:40]“If you can't find a good seedstock provider, be one.” [15:51]“Figure out where you want to go with your program. That should be first.” [17:10]“Consider whose opinions you're gonna get on social media.” [18:39]“I think we all have a little bit of pedigree snob in us.” [23:50]“Being pedigree aware is really, really important and you don't have to be a snob about it.” [30:50]“If you really want to get to this objective you're breeding towards, you've got to use your own sires, and you've got to stay disciplined and on course.” [56:44]“There is a big difference between pedigree snob and pedigree educated, much different.” [1:02:46]

It's all about minerals this week with guest Josh Stroh, Beef Nutritionist with Hubbard Feeds. Josh addresses the importance of minerals for cattle health and productivity, how minerals support reproduction and growth, and how mineral needs can differ significantly depending on location. He talks about how producers can evaluate their mineral programs suitable for their operations and environments.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Cooked Creek AngusInsureMyBull.comHubbard FeedsQuotes:“Think of it as tools in your tool shed and you're just equipping that animal to maximize the kind of performance levels you want.” — Josh [9:42]“Whoever you're buying your mineral product from, if they aren't making you money with their product, don't buy it.” — Josh [24:28]“I think it comes back to who you trust, who you want to deal with, what you're comfortable with. If it isn't broke, don't fix it.” — Josh [1:13:09]

The crew welcomes the distinguished Robert Whitacre, co-owner of Breeder Link in Winchester, Virginia. In a topic timely for spring breeding, Robert talks about the best estrus synchronization protocols and methods, along with some cool tools to help make synchronization easier and more effective. The guys also talk about the importance of selecting the best protocol based on management abilities and heifer development.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.BreederLink.comMarshallandFennerFarms.com Quotes:“At the end of the day, if the heifers are not cycling, nothing is going to make them cycle. Nothing is going to make them breed. It's just nature, and it's got to run its course.” [31:56]“You can't highlight it enough, understanding what your people are capable of and what your facilities are capable of with your management and time.” [50:54]“Sometimes, we just need to know what our management is capable of or not before deciding a breeding endeavor.” [1:07:04]“We want to work with like-minded people and like-minded breeders.” — Robert [1:38:38]

David and Seana welcome Brent and Tina Vieselmeyer of Vision Angus in Amherst, CO. They first share the story of their journey towards a healthier lifestyle and the importance of accountability through a support network. Brent and Tina then talk about the customer-centric approach at Vision Angus and what we can expect at their annual production and bull sale in March.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Montana RanchVision AngusDr. A's Habits of HealthOptavia Quotes:“Be part of a network of support in whatever journey you're in.” — Brent [20:46]“Part of our struggle is that we think we can do things ourselves, and we can change ourselves, when you really need a whole network of support to start making subtle changes.” — Tina [26:29]“We need that time away to trigger our creativity. I think you have to spur that creativity sometimes.” [1:03:55]“I think that the two key words that really just describe our program are balance and predictability.” — Tina [1:10:10]

The guys start with a segment called “Be Prepared” to make sure you stay equipped and protected during this winter and upcoming spring season. Then they welcome Tom and Kim Nixon, along with their daughter Elizabeth, from the family-run Glenmary Farm in Virginia. They discuss two segments within their diversified farming business, Glenmary Reserve meats and their registered seed stock operation. Tom, Kim, and Elizabeth chat about their production calendar and their bull selection process and they share some great tips for word-of-mouth marketing.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Montana RanchGlenmary FarmGlenmary Reserve BeefRafter 5M Land and Cattle Quotes:“Get a look at it and say what's the worst-case scenario, and plan for it.” [24:46]“Assess what your reasonable risk is, and attack it from there.” [38:04]“When you have that network of people who are directed to you because the products in the service match the people, then you don't have to do all this expensive shotgun approach marketing that may or may not hit the target.” [1:22:12]

David and Joe report from the National Western Stock Show. First, they sit down with American Angus Association CEO Mark McCully and Angus Genetics Inc. President Kelly Retallick. Then, they are joined by American Angus Association board members Darrell Stevenson, Mark Ahearn, and Smitty Lamb.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.InsureMyBull.comHooverAngus.comAmerican Angus AssociationNational Western Stock ShowAngus Genetics Inc. Quotes:“It's critical that we as an industry, American Angus Association, help propel this, and show them what we're all about.” [26:53]“Instead of fighting for the environmental or ‘sustainable issues' we need to educate these communities how vital we are not only for food security but for the general health and well-being of the environment as well.” — Darrell [28:12]“We have a very diverse membership, and we have to keep that diversity in mind when we make these decisions.” [32:07]“We don't talk about accuracy enough.” — Smitty [56:32]“Diversity is key and critical to our success.” [1:08:32]“It's so important for young people to continue to be involved in our breed and understand what we do.” — Kelly [1:12:22]“Spending time on our breeding objectives is one of the most important things we can do to make a genetic change because you've got to know where you want to go in order to see the results.” — Kelly [1:17:05]

David and Joe are back at the National Western Stock Show with man on the street style interviews. They sit down with fellow Angus breeders, dear friends and Angus Underground listeners including: Ryan Parry from Parry Angus, Darren Kilgore from Faith Angus Farm, Chris Earl from CK 6, Will Mayes and Dallas Woltemath from ZWT Ranch, Lex Carter and Robert Whitacre from Breeder Link, Brent Sadler from Sadler Ranches, Brad and Melissa Elmore, Jake Tiedeman from Baldridge Tiedeman, Jake Phillips, and Bruce and Amie Stertzbach. Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.InsureMyBull.com HooverAngus.com American Angus AssociationNational Western Stock Show Parry Angus Faith Angus Farm CK6 Consulting ZWT Ranch Breeder Link Sadler RanchesBaldridge Tiedeman Stertzbach Cattle Company  Quotes:“I found a way to take genetics which I love. But bring it to good people which I love more.” [14:57] - Chris  “I saw a God given animal that can take grass anywhere in the country anywhere and turn it into a product that has value to the market, and I really saw it as a way to sustain people.” [16:16] - Chris “I want genetics to support great people.” [16:40] - Chris “When you can contribute to somebody else's growth, take advantage of that. Will you ever get paid back? Yes. Will you get paid back in dollars? Not necessarily, but the gratification you get out of being able to help somebody down the road is worth more than you could ever write a check for. ” [31:06] - Darren “When young people approach us, we detect that enthusiasm. The switch flips and we want to help that person. So that's what it's all about.” [34:27] “I think that's the passion of cattle people. We are family oriented, and you always want to pass on what you did to your kids. A new generation.” [1:45:01] - Bruce 

It's a full crew this week as they welcome a special guest, Dr. Tim Gibbs of Trans Ova Genetics, where he currently serves as a Professional Services Veterinarian. He discusses many repro topics including IVF techniques with colleagues, the importance of timing insemination with ovulation, IVF technology vs. conventional flushing, FSH donations, and variations in protocols. Dr. Tim also shares his thoughts on the future of improving IVF conception rates and takes listener questions on embryo quality, the age at which cows start to decline in embryo production, and how the breeding for terminal traits has changed in the success of Angus cows.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.Trans Ova Genetics Quotes:“Reproduction is five times more important to profits than any other trait.” [13:41] “One little thing by itself might not matter, but all those little things done perfectly, is what makes a difference in having great success or just average success.” — Tim [23:49]“I think the best is yet to come on improving that conception rate.” — Tim [48:40]“It's a blend of art and science, and everyone's going to be a little bit different and what they think works the best for them and what they think is going to be feasible for the client to pull off.” — Tim [26:16 ]

David and Vince are joined by special guests Dave Mullins from SaleRing.live and Matt McFarlane from M3 Marketing Services to discuss the very exciting upcoming National Western Stock Show and the Foundation Angus Sale. They highlight the distinctive features of this year's sale, which is divided into two parts: Thursday's live cattle and picks/flushes, and Saturday's embryos, boasting representation from 24‒25 states and offering world-class selections. The event is anticipated to be a gathering of the who's who in Angus genetics.Beyond revenue generation, this is a one-of-a-kind family-friendly event where participants have the chance to network on the industry's largest stage.Make sure to mark your calendars for the sale on Thursday, January 11, at 2 p.m., and don't miss out on the Junior Angus Show before the main event. Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.InsureMyBullNational Western Stock ShowSaleRing.LiveM3cattlemarketing.comThe 4th Annual Dotson Christmas Charity Raffle — donate on VENMO at @greg-dotson-9 Quotes:“I'm just blown away from start to finish on the sale.” [20:52]“It is truly networking on the industry's largest stage, and if you've never experienced it, you owe it to yourself to go and experience it at least once.” [40:00]

It's a warm welcome this week for return guest and friend of the show, Landi McFarland Livingston, owner and operator of Hoover Angus in Ellston, Iowa. Landi talks about Hoover's history of over 95 years in the biz and the upcoming sales she is excited about before getting into the main topic regarding the new indexes and EPDs. A few of the questions discussed include: are EPDs reflective of what we are observing on the ranch? Do we have enough data that went into formulating the EPDs and most importantly, how do we get more phenotypic data submitted to build accuracy?At the end, the guys promote a very special event for charity, the 4th Annual Dotson Christmas Charity Raffle. Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.GeneBrokers.comHoover AngusThe 4th Annual Dotson Christmas Charity Raffle — donate on VENMO at @greg-dotson-9  Quotes:“We're excited to be counting down to 100 years in the Angus business.” — Landi [9:07]“The goal of all these new traits, these new EPDs, these new indexes should be aimed at providing accurate selection tools for our commercial bull customers, but, what we're seeing on the paper does not necessarily translate to what we are seeing at the ranch or the farm.” [12:57]“As accuracy goes down, and as phenotypic data goes down, we need to be more cautious.” — Landi [19:22]“I feel genomics are weighted too heavily in the genetic evaluation.” — Landi [20:32]“We can never have too much. We need our data and we need it from everyone.” — Landi [45:11]“I encourage you to collect and measure and accurately turn the data because we as a breed cannot get stronger and better unless we're all pulling in the same direction and turning in the data.” [47:08]“If we want accurate predictions, we've got to give them the data.” [51:04]“If you consider yourself a breeder, if you consider yourself a positive contributor to the gene pool of beef cattle in America, and this is no matter if you have 10 head or 1,000 head, then “we,” meaning the American Angus Association, need data from you.” [1:29:11]

The crew has three entertaining segments lined up for this week. Initially, they define what's really on the pedigree page, exploring ways to enhance transparency in data, and unraveling the reasons behind the prevailing secrecy. Following that, they respond to a listener's question, reflecting on the errors they've made in their careers that ultimately contributed to their growth and transformation into better cattlemen. To wrap things up, the team engages in a fun segment titled “What's In Your Tank,” discussing their most frequently used bulls, go-to choices, the most unique ones, and much more. Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.InsureMyBull.com Quotes:“We need transparency in the data.” [19:04]“If the data is cloaked in a cloud of secrecy, how can we make any decisions?” [19:33] “I always believe when you talk about transparency, shining more light is always better than shining less.” [24:07]“Why give credit to a cow who didn't even raise the calf?” [26:57]“One of the biggest lessons I've learned about succeeding in this business is that attention to detail actually matters.” [31:11]“Performance results are the combination of genetics and management, not just one or the other, it's both. And then your sales are the result of genetics, management, and marketing. So you've got to have all the components in place.” [33:44]“If you make the pursuit of the dollar your highest priority, there's a pretty good chance you'll ruin your cow herd. However, on the contrary, if you breed the cattle to excel in their environment to excel in your management, you're gonna have a good cow herd, and when you have a good cow herd, the money will come.” [46:50]“I've learned to trust in my own product and to be excited about it.” [57:59]

The crew dives into a potpourri of topics, from exploring the road to Hana and discussing dream dinner guests to reflecting on valuable lessons learned from a recent successful sale. Transitioning into the holiday spirit, they express gratitude for favorite products and essential tools and highlight two or three bulls that have left a lasting impact. Above all, they extend their heartfelt thanks to the podcast and the incredible community of loyal listeners that has flourished over time. Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.TruTime Logistics Facebook PageStrommenRanch.comThe BiltmoreBlack Rifle CoffeeJoe Rogan — Ep #2054 with Elon MuskCharles RussellBilly The Kid Quotes:“This is not a cattle business. This is a people business.” [12:20]“You are only as good as your network.” [12:32]“We said, we're leaving the mainstream. We're gonna go our own way. We've got our own vision, and we're gonna breed cattle the way we want to breed cattle.” [18:06]“If you build something different and you stand behind it with conviction and you focus in that direction, you tune out all the noise.” [18:44]“I'm thankful for the Angus cow, hopefully, she allows me to put my kids through college and allows me to retire.” [1:11:13]

The crew welcomes Brent Sadler from Sadler Ranches and Heritage Planning Group in Perkins, OK. Brent talks about his path from working at Limestone Angus to eventually owning it, and the steps he took to get into estate planning. He discusses the importance of succession planning, the typical issues his clients face at Heritage, and his passion for helping the next generation protect their legacy for years to come. At the end of the episode, the crew talks about breeding philosophies and prioritizing the balance of productivity, fertility, and longevity in their herds. Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.TruTime Logistics Facebook PageStrommenRanch.comSadler RanchesInsureMyBull.com Quotes:“My passion and everything that is on my mind when I wake up and when I go to sleep is cattle and this industry. It's the thing that's always driven me since I was a little kid.” — Brent [29:15]“Most of us are asset-rich and cash-poor, and that's very hard.” — Brent [31:09]“We're literally able to help families last for generations upon generations.” — Brent [32:57]“We have clients that we are protecting 500 years worth of legacy.” — Brent [33:16]“I personally just do everything we can to take care and be a good steward of our livestock.” — Brent [32:05]“Cattle are what I eat, sleep, and dream every day.” — Brent [56:40]

The crew kicks things off with a chat about how social media has been making waves in the cattle industry. Plus, Joe sets the record straight on something he mentioned in a past episode — we all want new customers, just the right ones. Then, the buzz in the cattle world right now is all about the World Angus Evaluation. This leads to a conversation about fine-tuning post-sale logistics and remembering that at the end of the day, it's all about the people and those long-lasting relationships. To wrap it up, the guys give a special shout-out to some of their customers, mentors, and friends in the Angus community.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.TruTime Logistics Facebook PageStrommenRanch.comBear Mountain Angus Ranch Quotes:“Once you establish these loyal little pockets, your customer becomes your biggest drum beater.” — [7:45]“I don't want to sell relics. I don't want to sell collector's items. I want those bulls to go out and perform how they're intended to for the customer they were built for.” — [10:10]“You can be bold, you can be your own program, and you can do your own thing, but you should seek to be producing a consistent type and consistent product for your customers.” — [18:29]“I think that intentionality throughout your mating system is what's the key in the vision of the product you're trying to produce.” — [18:49]“What we're striving to do is stimulate independent thought and give people hope that they don't have to follow exactly what they read in the sales reports day after day. They can go their own way.” — [27:54]“I encourage people to find people they trust and let them help you with your sale because it can be a really beautiful thing.” — [42:10]“This is a people business. It's not about the cattle. It's about the people. It's about the people behind the cattle. It's about people that are there putting their trust in your program.” — [45:08]

It's a jam-packed episode, starting with Aaron and Sheyna Strommen from Strommen Angus Ranch and Livestock Services in North Dakota. They talk about how they met and got started, what maternal power means to them, the sale coming up in December, and insights on their breeding program and marketing partnerships. Then Sheyna jumps in for a conversation all about sale marketing, including building a budget, getting the right kind of sale photos, and sharing who you really are with your customers.Then, at the end of the episode is a quick interview with Jeff Sackmann, Sackmann Cattle Company in which he talks with David about his upcoming "Herd Builders Partners Female Sale" with JR Ranch in Othello, WA.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.TruTime Logistics Facebook PageStrommenRanch.comGMC GeneticsBear Mountain Angus RanchSackmann Cattle CompanyJRRanch.net Quotes:“Predominantly, our customers are true cattlemen. They are professional ranchers. Their commercial cattle will send their kids through college and will hopefully help them retire one day.” — Sheyna [18:41]“We also tell our customers that you can look at our breeding program and figure out exactly what we're doing.” — Aaron [23:03]“I think one of the areas that is absolutely not discussed as much as it should be anymore is the productivity of these cows. I think for me, that's the great frontier ahead of us.” [29:17]“For us, getting to where we've gotten to now, it takes a lot of people and a lot of questions. We haven't done this just completely on our own. It's a combination of enough people helping us out and giving us advice along the way.” — Aaron [39:55]“We don't really want to offer something for everybody, that's not our goal. We want when guys come here and look at every pen and go, man, I can select one from any of these pens, and it will be fine.” — Aaron [48:55]“I think the most important marketing tool that you could ever build is a budget and you need to do that for six to eight months in advance of your sale.” — Sheyna [55:00]“You're the secret that makes your program special. Let's figure out what that is and share that.” — Sheyna [1:00:21]

Special guest host and auctioneer Dave Mullins joins David, Joe, and Korbin this week as Vince is off celebrating his father, the legendary Tony Santini. They dive into the topic of working backward to develop a timeline and schedule for your sale — from hiring staff, securing a location, ad deadlines, supplemental online pieces, photo sessions, and selecting the optimal sale day. Dave gives great insight on the macro and micro of getting ahead of your sale. Then, the guys talk about the Beef Solutions Bull Sale coming to Ione, California on Thursday, September 28th.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.PointPleasantAngus.comTruTime Logistics Facebook PageSalering.livePredictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan ArielyBeef Solutions Bull SaleInheritSelect.comBeefgenetics.com Quotes:“Time is our most valuable asset.” [20:02]“I always like to start at the end and work my way backward with a schedule.” — Dave Mullins [24:18]“I think there's a lot of value in just visiting with those that have experienced what you're trying to accomplish.” — Dave Mullins [29:08]“If you are not utilizing the regional manager and think they're not bringing you value, then you probably need to look at what you're not doing.” — Dave Mullins [31:21]“It's the 21st century. It pays to have that online presence.” [47:43] “It's no longer a fight on the coffee table. It's a fight to get in the door to the house.” [1:01:40] 

The guys had a ton of feedback from their recent special listener appreciation episode and wanted to address four topics that you all weighed in on. First, they talk about sale catalogs and sale orders, and then give their take on what trade money has done to the Angus breed. Then, they discuss why all these cows are nursing other cows, and daydream about what they would change about the American Angus Association if they were kings for a day. Keep those questions coming in, and tune in to hear the answers to these great topics.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.InsureMyBull.comPointPleasantAngus.comTruTime Logistics Facebook Page Quotes:“That motion and commotion that you're saying is completely orchestrated and designed to confuse, it's offset by the headache that it creates for your crew and the specialized labor that you have to have.” — [10:31]“The purpose of an auction is not to create commotion and craziness. The purpose of an auction is to find price discovery.” — [12:33] “It makes sense to catalog them together in an order that fits our program philosophy.” — [14:15]

Celebrating their two-year milestone, this special episode features a long-awaited special appearance by Producer Seana, who joins the conversation and asks the crew over 60 listener-submitted questions, ranging from the podcast's inception to favorite episodes, unveiling their breeding program philosophy, and outlining strategic operational goals.Mentioned in this Episode:MontanaRanchAngus.comBruinRanch.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground. Quotes:“My favorite episode, and I can't narrow it down to one, are the ones that provoke thought. The ones that make people think and the ones that progress our breed as a whole.” [15:27]“I think we shouldn't underestimate heifer retention. The heifer market this fall is going to be wild. So I'm not so sure we're gonna need fewer bulls.” [34:32]“I have two sets of goals. Ones that are micro-level goals and ones that are macro-level goals. One the micro, it's really simple. Make the cattle more problem-free, increase net profit year over year, and then on the macro level, improve consistency and uniformity.” [39:52]“For me, it's all about the cows behind the bull, and how those cows behind the bull complement those behind the female that I'm breeding.” [1:31:02]

The team delves into a widely discussed subject: embryo cooperator agreements. They talk about their own past and future agreements, emphasizing the vital role of clear communication and mutual commitment to success. Then, they answer a listener question on the decision to retain or sell bull calves and heifers in the current market climate. And it's — confessional time — a story about sharing phone pictures of cattle that aren't yours and posting them on social media.Mentioned in this Episode:MontanaRanchAngus.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.GeneBrokers.com Quotes:“I'll spend more time talking to sixteenth place than I do the first place because I want the kids to feel good.” [10:12]“The rule of all conflict is unmet expectations, so just make sure that you have everything spelled out.” [19:27]“Whether it's a co-worker, whether it's an, ET cooperator, whether it's your spouse, communication is key.” [23:00]“As the embryo provider, I feel an obligation to provide embryos that will make pregnancies.” [23:27]“These guys are saying all the rebuilds going to happen, so I'm going to keep extra bulls. Guess what? I think you're gonna be off base on that one.” [36:11]“Mark my word: this fall, we're going to see commercial-bred heifers outsell registered-bred heifers. It's going to happen.” [38:12]“If you have the kind of cattle that you are like, ‘Nobody should ever be able to take a picture of my animals,' you better check yourself. Maybe you should be doing something different.” [49:06]“What's different is not always right, and what's right is not always different.” [54:54]

It's a hot one, this week, as the crew continues their chat about what shapes genetic direction. Then, they dive into making a killer first impression when folks visit your production sale, ranch, or spot your ads on social media, publications, and more. They share tips about avoiding common mistakes when representing your business and the importance of the best pictures to showcase your work. They also emphasize finding your niche, authentically connecting with your customer, verbalizing your vision, and building a network and community that fosters respect and a symbiotic relationship.Mentioned in this Episode:MontanaRanchAngus.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.INHERITprogress.comGeneBrokers.comZoetisLBS Scales Quotes:“I will freely admit that I have the best, best environment and the worst, worst political climate.” [17:17]“Regardless of where you think or who you think, is driving genetic direction within the breed, you need to think about, okay, what can I do about it as one breeder?” [21:31]“If you plan to be in the registered Angus business for the long haul you have to look at the reality of how niche you want to be. You can pigeonhole yourself pretty fast to where you have no customers or no relativity, but you make a hell of a nice set of cows.” [24:02]“You have one chance to make a great impression.” [39:50]“You want to be big time, you gotta be big time, and big time means a lot to a lot of different people.” [53:24]“You're only as good as your network. So build your network.” [1:08:18]“Be ready to verbalize what your vision is.” [1:10:03]