B2B Marketing Leaders

Rosie Guest, CMO of Apex Group, joined the fintech company when there were 300 employees and no marketing structure.Fast forward seven years, and she now leads a team that's part of an 8,000-person company, that has endured 21 acquisitions in four years, and that has become one of the biggest asset management companies in the world.A lot has changed for Rosie and the Apex Group in the past seven years, so in this episode, she shares how she's used the power of being a commercially creative marketer to establish marketing's role as a critical function in the company.Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.

What's it take to go from a good to great marketer in the Revenue Era? Creating demand for your brand.In this episode, Dave sits on a panel alongside Box's CMO, Chris Koehler, and TigerConnect's CMO, Wendy White. They talk about how the Revenue Era has shifted their go-to-market strategy, how they lead their teams in a digital-first world, and why all marketers should be revenue-focused.Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.

Alignment, flexibility, and prioritization. These three focus points proved critical to 15Five's pipeline generation in the past 6 months. For this episode of Pipeline, Dave sat down with 15Five's CRO, Brad McGinity, and CMO, Julia Stead. They covered everything from what Julia's first few days at 15Five looked like, to the breakdown of 15Five's pipeline forecast matrix. But one of the biggest takeaways (and one of Dave's favorite as Drift's Chief Brand Officer)? Brand campaigns matter, and they're instrumental to driving pipeline for your business.Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.

"One of the biggest misconceptions in content marketing is that content is the most important and only thing that matters in our space."Ross Simmonds, founder and CEO of Foundation Marketing, a content marketing agency for B2B and enterprise companies, doesn't hold back from hot takes on this episode of Pipeline. Over the course of 50 minutes, Dave and Ross dissect all the elements that go into developing a B2B content and social media strategy. By the end of the episode, you'll know everything you need to know about distribution, attribution, hiring, and training to build a brand that generates trust from your audience, and in turn, pipeline for your business.Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.

What does it take to get the CRO saying that marketing is knocking it out of the park?In this pilot episode of Pipeline, Validity CRO, Don Williams, lets you know.SVP of Marketing, Kate Adams, reports up to Don at Validity. Dave interviews them together to better understand how this unique company structure leads them to drive more revenue for their business.Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.

Sales and marketing leaders, we get it. You're busier than ever, and your job is getting harder and harder. That's why we're launching Pipeline, a weekly podcast hosted by Dave Gerhardt. Tune in every Monday for no-fluff conversations with CROs, CMOs, and other leaders across B2B sales and marketing.

In this short episode I'm talking about why I don't like when subject lines turn into gimmicks and how to *actually* improve your email open rates.Get more marketing knowledge at davegerhardt.com or submit future questions to questions@davegerhardt.comThis podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you'd actually want.

A quick update from me if you're looking for new episodes.

Hey it's me with a mailbag episode, taking some questions from DGMG Community members and answering on the podcast this week on creating content for multiple personas, working with subject matter experts and how to get content out of them, what to do as the first marketing hire.Get more marketing knowledge at davegerhardt.com or submit future questions to questions@davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you'd actually want.

Ross Simmonds (@thecoolestcool) is the Founder & CEO of Foundation, a B2B content marketing agency. On this episode we talk about Venmo, Jack Dorsey & Jay-Z, Marc Benioff, the power of staying top of mind, why you need to replay the hits, PGA Tour advertising, commenting as a strategy, is Clubhouse dead? ranking our top social media channels, why Building an audience on social media is a cheat code for business, and more.Get more marketing knowledge at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you'd actually want.

Asia Orangio (@asiaorangio) is the CEO of DemandMaven & helps founders of early-stage startups get their first 100 customers. We talk about the role of demand gen, the difference between lead generation and demand generation, the five stages of awareness, how to be more strategic, how to generate sales ready leads, and why you need to stay curious if you want to get ahead.Get more marketing knowledge at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you'd actually want.

Scott Holden is CMO at ThoughtSpot and previously VP Marketing at Salesforce. Scott joined ThoughtSpot when the team was just three marketers and helped grow the team to 36 marketers today and from 0 to $100M in ARR. We talk about that journey, how the team has changed and evolved, guerilla marketing in the early days, why you need to build an analytics foundation, why he doesn't believe in having a demand gen team, his team structure, direct reports, weekly meetings, how his CEO thinks about marketing, and why marketing should always be proving it's worth.Get more good stuff at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you'd actually want.

Guillaume Cabane (@guillaumecabane) is Co-Founder and GP @ HyperGrowth Partners & Ex VP Growth at Segment and VP Growth at Drift. We talk about what the B2B SaaS playbook looks like for 2021, what investors are expecting out of SaaS companies today, product-led growth, spending $150,000/month on B2B lead gen, how to manage skyrocketing CAC, how to generate free leads to your sales people, and more.Get more good stuff at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you'd actually want.

On this quick episode of the DGMG podcast I'm sharing a few thoughts on the power of branding, how to build yours, why reputation matters, and why it pays to be an expert.Get more content at davegerhardt.com

Martin Gontovnikas (@mgonto) is Co-Founder and GP @ HyperGrowth Partners & Ex SVP, Marketing & Growth at Auth0.Autho0 was acquired by Okta for $6.5B in March 2021. We talk about the differences between a growth team vs. marketing team (he managed both at Auth0), when to bring on growth, why buyer personas matter for your marketing strategy, how to market to developers, why he hired engineers to write for the Auth0 blog, product-led growth, why demand gen. is just about tapping into habits, where brand and PR fit in the puzzle, why his first two hires where a data person and a content person, growing to $25M ARR through inbound, multi-touch vs. first-touch and more.Get more good stuff at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you'd actually want.

Kyle Lacy (@kyleplacy) is CMO at Lessonly. Prior to this he served as VP of Marketing at OpenView Venture Partners, Director, Global Content Marketing at Salesforce, and Senior Manager, Content Marketing at ExactTarget. We talk about his 40 person team at Lessonly, breakdown of inbound and outbound marketing strategy, SDR vs BDR, career paths in marketing or sales, the role of customer marketing, why community always wins, splitting the budget 70/30 demand and brand, lessons growing the team from 8 to 40, hiring for product marketing, what great product marketing looks like, the importance of finding business outcomes, and more.Get more good stuff at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

Dave Woodward is CEO of ClickFunnels. Since 2014 ClickFunnels has grown to $137M in ARR with 100,000 customers using their marketing automation products. I wanted to have Dave on because ClickFunnels bootstrapped their way to the $100M+ ARR mark and they don't do marketing like typical B2B companies. Instead of spending to acquire customers, they have thousands of customers spending money to get in their funnel. We talk about customer acquisition, creating sales funnels, creating a break-even funnel, the power of being an expert in marketing and more.Get more good stuff at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

Sara-Beth Anders is VP of B2B Marketing at Guild Education and was previously Director of Product Marketing at LinkedIn and Director of Product Marketing at Greenhouse. We talked about goal setting, OKRs, how to get better at hiring marketers with the case-study method, why marketing needs QBRs like sales, the modern ABM playbook, making full-time hires for engagement and community, presenting to the board, and how she's spent her first three months at a new company as VP of Marketing.Get more good stuff at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

Chris Walker is CEO at Refine Labs and host of Demand Gen Live. We talk about wasting B2B marketing budget, understanding how people buy, how to think about the ROI of your podcast, short term vs long term marketing, why not all MQLs are created equal, and how to drive more inbound demand.Learn more at davegerhardt.com***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

Patrick Moran @patrickmoran is Chief Revenue Officer at Calendly.

Marcus Andrews (@marcus_andrews) is Director of Product Marketing at Pendo.io

Dave Rigotti (@drigotti) was VP of Marketing at Bizible, Head of Enterprise Demand Generation & ABM at Marketo, and Director of Acccount-Based Marketing at Adobe.

Ursula Ayrout is CEO at Measure and Former marketing leader at Pantheon, Salesforce, and SAP.

Iris Shoor (@IrisShoor) is Founder & CEO at Oribi.

Josh Allen is CRO at Owl Labs and Former Drift CRO and CarGurus SVP.

Tara Robertson (@taraerobertson) is CMO at Teamwork.

Robin Daniels (@robin_daniels) is CMO at Matterport and former CMO at WeWork.

April Dunford (@aprildunford) is a globally recognized leader in positioning and author of the book Obviously Awesome.

Devin Bramhall (@devinemily) is CEO at Animalz.

Ross Simmonds (@thecoolestcool) is the Founder & CEO of Foundation, a B2B content marketing agency.

Chris Walker is CEO & Founder at Refine Labs

Marketing is about getting people to change. Forget the tools and technology for a minute -- because this might be the *real* reason your funnel isn't converting.

My take on the fundamentals of B2B marketing. WARNING: traditional B2B marketers will be uncomfortable.

How to think about B2B creative (ads, videos, landing pages, design). Plus five tips to help you break through the noise and do B2B creative that doesn't suck.

Lauren Vaccarrello is CMO at Talend and previously VP Marketing at Box and Sr. Director and Head of Digital Marketing at Salesforce.

Sara Varni (@saravarnibright) is CMO at Twilio.

Peter Mahoney is CEO at Plannuh and the former CMO at Nuance Communications.

Leela Srinivasan @leelasrin is CMO at SurveyMonkey.

Hey it's Dave. Just had a quick message...

Heidi Bullock is CMO at Tealium. Before that she was CMO at Engagio, and VP of Marketing at Marketo where she led demand gen for the SMB and Enterprise business units, content, and events globally.

Bill Macaitis is the former CMO at Slack, CMO at Zendesk, and SVP of Marketing at Salesforce.

Christopher Lochhead is a #1 charting Apple podcaster, a #1 bestselling Amazon author, a 3x CMO.

Tom Wentworth is CMO at Recorded Future.

Udi Ledergor is CMO at Gong.

Allison MacLeod is EVP of Global Marketing at Flywire. We discuss: - What is your role? - What does your company do? - What is the company’s marketing strategy? - What is the handoff between marketing and sales? - What are the marketing channels you’re using today? - What metrics do you report on? - How many people are on your team? - Who are your direct reports? - What regular “rhythms” do you have as a marketing leader? - What is your marketing budget? - Do you have marketing goals? - What are the biggest marketing challenges you have? - Do you work with any agencies? If so who? - What tools are you using? What is your martech stack? - If you had one wish and could solve any one marketing problem, what would it be? - How do you explain to your family what you do? - What one other marketing leader should we have on? PS. Join The DGMG Community Want more marketing content like this? Join 1,500 other marketers in the DGMG community today: https://www.patreon.com/davegerhardt There you can discuss this episode with the group, get the full show notes & transcript, and hop in on an exclusive AMA with Allison. Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.

Hey and welcome to the B2B Marketing Leaders podcast.