Facility Management Marketing Podcast

Ready to uncover some marketing secrets? This episode promises to level-up your facility management business, as we dissect my fascinating encounter with a Facebook group sponsor pitch and its potential to revolutionize your approach to brand interaction. You'll discover how this innovative method mimics influencer marketing, placing the right person with the right message before the perfect audience. To illustrate, I'll take you through my experience with CMI Mechanical, where my active participation in an online forum led to significant growth in our podcast. We'll dig into the potential of these online communities to elevate your brand image, foster meaningful conversations, and enhance your business.Moving along, we'll navigate the realms of email lists, webinars, and courses as powerful tools to connect and build relationships with potential customers. Drawing from my personal experiences and successful strategies, I'll guide you on how to find and engage with the right groups for your facility or property management companies. Remember, the goal is not just to promote your business, but to initiate and contribute to valuable discussions. This episode is designed to inspire you to think differently about your audience engagement, driving growth in your business. Join us and learn how to make the most out of these marketing techniques to amplify your facility management enterprise.

Are you ready to navigate the digital advertising maze for your facility management business? Let us be your guiding light! We're pulling back the curtain on our struggles and triumphs with paid channels like Facebook, LinkedIn, and Google. Our hard-learned lessons from a disastrous ad campaign will show you why strategic targeting and approval processes are not to be taken lightly. In the second half of our chat, we roll up our sleeves and get down to the nitty-gritty of optimizing ads for high-quality leads. With real-life examples, we explore how to squeeze every drop of value from your ad campaigns on platforms like Facebook, Instagram, LinkedIn, and Google. We also highlight the game-changing potential of granular targeting, compelling copywriting, and setting up a separate ad account for your go-to-market strategy. As we wrap up, don't miss our insights on the power of webinars, digital marketing courses, and email subscription lists for staying ahead of marketing trends and training. Tune in, and let's revolutionize your facility management marketing strategies together!

Get ready to supercharge your lead generation strategy! As we peel back the layers on an innovative approach that last month alone, netted us over 4,000 leads, most of which were commercial, prepare to view your leads in a fresh perspective. This isn't about reinventing the wheel – it's about borrowing and tweaking successful tactics from other industries to fit your facility management business. A total game-changer, we'll show you how to recycle leads effectively, maximizing their potential and keeping them engaged through regular emails and call tasks.Let's talk about technology and its role in streamlining your lead recycling workflow. If you thought HubSpot was just a CRM tool, think again. We'll illustrate how to utilize HubSpot's reassignment tool to reassign AEs to thousands of contacts, and set up emails, SMSes and triggers to keep the workflow running smoothly. But the magic lies in tailoring this approach to your facility management company and the specific services or products you're offering. Lastly, we'll look into the heart of organic growth and its significance in your business. Why just reach out to potential listeners when you can turn them into subscribers? Subscribing to our email list opens up a world of opportunities – from exclusive webinars and training that help grow your business, to updates on our exciting new courses and offerings. So, buckle up and prepare for an exciting ride as we revolutionize marketing in the facility management industry.

Imagine skyrocketing your company's organic search and social revenue by a whopping 1100% in a year! That's not a figment of imagination, but a real-life feat I, Javier Lozano Jr, have achieved. In this thrilling episode, I'll pull back the curtain on the exciting journey to this extraordinary triumph, revealing the marketing strategies and digital tools that propelled us to such dizzying heights. Ever wondered how to optimize content for blog growth or keep your social media strategy fresh and effective? Together we'll explore how consistent, SEO-friendly content can be your golden ticket to driving organic traffic and social revenue. From revamping your social media game to drawing better quality leads, I'll share how strategic posting and advertising can be instrumental in maximizing revenue. Plus, there's a goldmine of practical advice on developing a winning marketing campaign, just like the one that gave us that 1100% growth!But wait, there's more! Strap in as I walk you through the creation of an outline for 300 posts in a year, and guide you on how to develop categories and topics for your marketing team. If you're keen on staying ahead of marketing trends, strategies, webinars, and training, this episode is your one-stop solution. Subscribe to our email list for facility managers and ride the wave of success with us!

Are you falling into the trap of overselling your product capabilities and benefits, without considering the actual needs of your clients? Today's episode is all about shifting that perspective, moving away from a self-centric view to a customer-centric approach. We dig into the common pitfalls that facility property management companies often stumble upon, and how you can sidestep these errors. We discuss how by understanding and highlighting the 'pain' your product can alleviate, you're able to demonstrate its true value. We also touch upon the importance of ensuring that your company's image is consistently reflected in customer reviews, adding credibility to your brand. We further delve into how content marketing can act as a powerful tool to build and nurture relationships with potential customers. Recognizing customer pain points and creating personalized content not only fosters connection but also aids in better decision making. We shed light on the non-linear journey of buyers and the importance of simplifying the purchase process with valuable content. Wrapping up the episode, we share some secrets to keep you updated with facility management marketing trends, strategies, and resources. Whether you're an industry veteran or a budding entrepreneur, today's discussion offers valuable insights to help you navigate the digital marketing landscape for facility management effectively. So, tune in and let's get started on empowering your business growth.

Ever wondered why your facility management business isn't capturing the right audience? Today, we're unlocking the power of bold messaging and compelling copywriting. Join us as we delve into the art of capturing attention by simplifying language, speaking the way a third to fifth grader would, in order to connect with potential clients, including those new to the industry. We emphasize the importance of portraying your company as a trusted, innovative leader using real words that resonate with everyday people.Ready to elevate your business communication to the next level? We're spilling effective writing techniques that can amplify your message. Get the scoop on using active verbs, trimming unnecessary words, and substituting lengthy words for shorter, punchier counterparts. We'll discuss the charm of a choppy writing style that mirrors natural speech, and walk you through examples of how simplicity can boost your copy's momentum. Stay ahead of the curve by subscribing to relevant email lists for the latest marketing trends and strategies. This episode is all about equipping you with the know-how to make your facility management business reach greater heights through bold messaging and effective writing!

Are you ready to turn your business around in less than a year? This episode is an absolute must-listen! We reveal not one, not two, but seven proven methods to acquire clients swiftly. Unearth the power of blogging and discover how it can drive organic traffic towards your business. Learn about the magic of chatGPT and how it can revolutionize your content creation process by reducing time and effort. Remember, consistency is key, and we'll show you exactly how to achieve it.Step into the exciting universe of video content creation and experience its potential to amplify your social presence. We'll guide you through the advantages and potential pitfalls of video content, and how to engage your audience visually. We'll also discuss the art of building a thriving community, the importance of moderation, and strategic time investment. Learn how to grow your community from scratch, starting from offering free membership to gradually introducing a nominal fee.Finally, let's talk about customer acquisition. Get insights into how interactive content can be your secret weapon in capturing leads and creating engagement. We'll share data-driven strategies to inform product and service development. Uncover the potential of a referral program and the challenges it brings along. We'll also examine the cost of customer acquisition and how to make it a win-win situation for your customers and your business. Wrapping up, we'll share secrets of using podcasts as a medium for facility management marketing. Learn about the benefits and drawbacks of subscribing to an email list for growing your business. Buckle up for this journey as we unfold the many facets of business growth in this episode!

Get ready to revolutionize your understanding of marketing! I, your host Javier, will take you on a journey to discover why marketing should be so much more than just a cost center, but a powerful tool for building relationships. Drawing lessons from Bud Light's recent struggles with trust, I'll help you realize how fostering genuine connections with your consumers can bring your brand to new heights. We'll also delve into the nitty-gritty of running campaigns on Facebook, sharing the hurdles we faced and how we overcame them.But that's not all. Alongside these lessons, you'll also learn about the hush-hush world of facility management marketing. What role do webinars play? How important is staying up-to-date with marketing trends and strategies? I'll reveal the secrets behind these questions and more, proving how authenticity and transparency can make your brand stand out in a competitive market. From sharing insights about my team's innovative strategies like bridge email series and targeted campaigns, to my own experiences in fostering business relationships, this episode is jam-packed with practical insights and advice. So, buckle up, and let's redefine the role of marketing in your business together!

What if the secret to skyrocketing your facility management business in the digital age lies in your marketing leadership? That's the intriguing question we tackle in today's episode. As your host, Javier, I lay out nine key traits that make a badass marketing leader, illuminating how these qualities can transform your business. Whether you're looking to join a team or step into the role of a leader yourself, this deep-dive is packed full of invaluable insights.Have you ever wondered why the perfect balance of data and creativity can make or break your marketing strategy? We explore this fascinating concept further, emphasizing the merits of a player-coach approach, and the importance of execution. Celebrating successes is also brought to the fore, shedding light on how this simple practice can inject fun into your work environment. Being a marketing leader isn't about playing it safe, but embracing risk, agility, and the ability to quickly rectify mistakes. That's your ticket to success.Wrapping up the episode, I extend an invitation to all facility managers to subscribe to our email list. This is your golden opportunity to stay updated on the latest marketing trends and strategies. We're launching a series of webinars and courses tailored to help facility management companies leverage marketing for business growth. Subscribing is entirely voluntary, and opting out is as easy as clicking a button. So, brace yourself for a transformative journey and elevate your organization to new heights!

Get ready to revolutionize the way you grow your facility management company in the cut-throat digital age. We're serving you the strategic marketing secrets that will transform your business's growth trajectory. You'll discover how to attract better customers with the right 'bait' and how harnessing tech will enable you to manage more accounts, position your services as premium offerings, and enhance customer experiences to a whole new level. But that's not all. We're also unveiling how to sift through potential clients to get the cream of the crop - those who understand your worth, appreciate your superior offerings, and promptly pay their dues.All set to unleash the true potential of your facility management company? Hold onto your seats as we dive into the world of powerful promotion and marketing strategies. Learn how to make your mark with the right pricing and customer service, and gain insights into building a robust email list to foster an enduring connection with your customers. We're also going to share invaluable advice on leveraging webinars and courses for providing value-added training and insights to your audience. Remember, the right marketing strategies are your golden ticket to thriving in this digital era. Tune in, learn, and conquer!