HatsOff with 17hats

In this podcast, Amanda Rae discusses the importance of balancing immediate survival mode with long-term business success. Emphasizing the need for solopreneurs to plan not just for their next sale, but for the next three and ten years, she highlights the value of setting clear, adaptable goals. Amanda also explores practical strategies for achieving these plans. Finally, she underscores the importance of continually reassessing and adjusting plans to ensure sustained growth and success. “When you're a solo business owner, you have to gamble on yourself. You can take money and you can go and invest them in some way, shape, or form or you can invest them in you. When you invest in you and you take a gamble on yourself, you are in complete control.” — Amanda Rae What You'll Learn 00:52 Summer Planning for Success 04:28 Balancing Survival Mode and Long-Term Success Plans 11:36 Investing in Yourself for Long-Term Growth

In this episode of the HatsOff Podcast, Amanda Rae discusses her connection with the song "Thank You, Aimee," appreciating its clever lyrics and the theme of turning adversity into motivation, which she relates to her entrepreneurial journey. She emphasizes the importance of overcoming negativity and using criticism constructively to fuel personal and professional growth. Amanda reflects on the continuous personal development required in business and highlights the significance of managing emotions and staying resilient in the face of challenges. The podcast underscores the need for mindset shifts and emotional strength to navigate the entrepreneurial path effectively. “A journey has lots of ups and downs, [so] instead of letting the naysayers and the haters and the gossips and the whisperers break you, fully, to where you stop and you give up, you use that as inspiration to keep going, to keep building, to keep getting better.” — Amanda Rae What You'll Learn 01:05 Relating Taylor Swift's "Thank You, Amy" to Personal and Entrepreneurial Growth 08:00 Overcoming Negativity and Embracing Growth in Entrepreneurship 14:23 Embracing Personal Growth and Emotional Resilience in Business

This episode of the HatsOff Podcast, hosted by Amanda Rae, delves into the common tendency to delay beneficial actions, whether it's getting a massage for physical relief or optimizing one's business with tools like 17hats. Amanda reflects on why people procrastinate on self-care and business improvements, emphasizing that taking small, proactive steps leads to greater productivity, happiness, and success. Through personal anecdotes and insights, the podcast encourages listeners to seize opportunities for growth and change their mindset from seeing necessary tasks as burdens to viewing them as pathways to improvement and fulfillment. “You don't have to set everything up to get value, you just have to start.” — Amanda Rae What You'll Learn 01:35 Overcoming Procrastination: Embracing Actions for Personal and Professional Growth 05:39 Taking the First Steps: Breaking Down Barriers to Using 17hats Effectively 09:40 Seizing Growth Opportunities: Transforming Challenges into Advantages

In this episode of the HatsOff Podcast, Amanda Rae explores strategies to overcome the "boogeyman under the bed" syndrome, where overwhelming projects become paralyzing. She stresses the importance of separating emotional baggage from the project itself, focusing solely on the tasks at hand. When dealing with complex tasks like workflows, tackle one section at a time, starting with your most profitable revenue stream and writing down each step in your process. By approaching projects incrementally and methodically, you can reduce overwhelm and steadily progress toward completion. What You'll Learn 00:33 Overcoming Overwhelming Tasks 04:21 Stripping Away Emotional Baggage 08:31 Planning and Building Confidence Step-by-Step 14:39 Tackling Workflow Projects: Break It Down and Focus on One Section

In this episode of the HatsOff Podcast, Amanda Rae emphasizes the importance of practice in achieving business success. She explains that consistent practice builds confidence, which is crucial for performing well under pressure and gaining clients' trust. Amanda offers practical tips on effective practice methods, such as recording and reviewing scripts and refining workflows step by step. She concludes by encouraging listeners to incorporate daily practice into their routines to foster continuous growth and improvement in their business. “Practice, practice, practice, because when you get to the moment that you actually have to do it, now you're going to say it with confidence, which at the end of the day is going to give you a better result.” — Amanda Rae What You'll Learn 02:29 Building Confidence Through Practice 07:49 What Confidence Looks Like: Communication Tips 12:01 Mastering the Art of Practice: Improving Your Pitch

In this episode of the HatsOff Podcast, Amanda Rae delves into common misconceptions and assumptions in business that may hinder growth. She explores the pitfalls of low pricing strategies, the drawbacks of striving for perfection in aesthetics, and the importance of streamlining client scheduling. Additionally, she emphasizes the benefits of niche specialization over offering a broad range of services and discusses the necessity of embracing automation for improved client engagement. Through insightful anecdotes and practical advice, Amanda encourages listeners to reassess their business practices and prioritize strategies that lead to long-term success. “Instead of looking for the next thing that is going to spark your growth, think about what you're doing now and can you do it better.” — Amanda Rae What You'll Learn 04:48 Misconceptions About Pricing 08:30 Why Perfection Isn't Key to Success 11:21 Why Client-Driven Schedules May Be Hurting Your Efficiency 13:51 The Downsides of Offering Too Many Services in Your Business 17:46 How Automation Boosts Client Engagement and Conversions

In this episode of the HatsOff Podcast, the CEO of 17hats, Amanda Rae, and guest, Carissa Woo delve into the critical role of automation and process in business growth. They emphasize how lead automation and immediate engagement can significantly enhance client trust and conversion rates. Amanda highlights the newly launched Marketplace by 17hats, connecting users with verified, successful partners to share practical tools and strategies. This episode also offers advice for solopreneurs on maintaining resilience, creating a vision with clear milestones, and the importance of proactive client communication for sustained success. What You'll Learn 02:48 Exploring Amanda's Roots: Growing Up in Small-Town Texas 17:34 The Beginnings of 17hats: From User to CEO and Beyond 22:49 Mastering Lead Automation: Boosting Engagement and Conversions 36:51 Launching the 17hats Marketplace: Connecting Consumers with Verified Experts 41:05 Staying True to the Vision: Evolving with Simplicity and Robustness

In this episode of the HatsOff Podcast, Amanda Rae shares practical advice for solopreneurs striving to balance business and family life. She emphasizes the importance of embracing one's current capacity and cherishing small moments with loved ones. The podcast offers heartfelt insights and actionable strategies for navigating the challenges of solopreneurship while nurturing meaningful relationships. “Whether you are doing volunteer work or you're the boss or maybe you're the employee or you're the mom or you're the teenage mom (because it's a whole different hat) … each one of those playing fields in life brings out a different you [and] you have to embrace [those] different parts of your personality.” — Amanda Rae What You'll Learn 06:28 Finding Your Best in Each Moment 09:26 The Power of Little Things in Parenting 12:14 Navigating Multiple Roles with Grace 14:52 Navigating the Illusions of Social Media 17:07 Instilling Grit and Perseverance in the Next Generation 20:21 Nurturing Relationships Amidst Busy Lives Resources Mentioned: "The Alter Ego Effect" by Todd Herman

This episode of the HatsOff Podcast dives into creative ideas for reels on social media platforms. Host Amanda Rae shares various content ideas and strategies for those who might feel stuck or uncertain about what to post. She emphasizes the importance of engaging with your audience through authentic and relatable content, such as behind-the-scenes glimpses, client testimonials, progression stories, and tips and tricks related to your industry. Additionally, Amanda encourages consistency and experimentation, reminding listeners that success on social media requires dedication and a willingness to adapt and grow. “I think [it] is so important to reveal [your] products, transformations, things you bought, things you're doing because again, you are your brand, you are the number one representation, you are the walking billboard for your brand all the time. So people need to see your face and they need to recognize your face." — Amanda Rae What You'll Learn 01:37 Optimizing Your Time on Social Media 05:07 Social Media Marketing Ideas

In this episode of the HatsOff Podcast, host Amanda Rae, the CEO of 17hats and special guest, Emily Warren from the 17hats team discuss the newly launched 17hats Marketplace. The Marketplace connects buyers with trusted professionals offering templates and services for small businesses. The marketplace aims to provide valuable resources for small business owners, showcasing exclusive items and processes to enhance business operations. Amanda and Emily emphasize the importance of community support and learning from successful business owners to navigate challenges and grow in the small business industry. “Our current marketplace sellers are people who are in the grind right now, they are current small business owners. It just means that their templates are that much more effective, [and is] what's propelling their business forward.” — Emily Warren What You'll Learn 02:47 A Deep Dive into 17hats Marketplace Templates and Beyond 11:09 Cultivating Trust: The Quality Assurance Process of 17hats Marketplace 20:06 May Marketplace Madness: Exclusive Daily Features Await!

In this episode of the HatsOff Podcast, Amanda Rae, CEO of 17hats, delves into the intricacies of the marketing funnel and the importance of brand trust, alignment, visibility, and readability in growing a thriving business. She emphasizes the significance of reaching the third generation of clients and discusses the key steps of awareness, interest, and consideration in the marketing funnel. Amanda shares practical tips for enhancing brand awareness beyond social media, highlights the role of unique content in cultivating client interest, and underscores the need for streamlined contact methods to facilitate effective conversion. “One of the most important things that I can tell you … is you need to make contacting you as easy as possible. If it is difficult to contact you, they're done. They are not going to [reach out to] you.” — Amanda Rae What You'll Learn 01:52 Building Brand Trust and Alignment 05:29 Understanding the Marketing Funnel 08:17 Expanding Your Reach with Brand Awareness 13:27 Cultivating Interest Beyond First Impressions 18:35 Enhancing Consideration for Effective Conversion

In this episode of the HatsOff Podcast, Amanda Rae, CEO of 17hats, discusses the common distractions that solopreneurs face in their businesses, such as social media, being a 'yes' person, lack of policies and boundaries, getting too engrossed in details, and procrastination. She emphasizes the importance of mindset, time blocking, documentation, knowing your vision and goals, and overcoming procrastination to reduce distractions and improve business efficiency. By focusing on these aspects, entrepreneurs can streamline their workflow, make informed decisions, and achieve greater success in their business endeavors. What You'll Learn 01:03 Navigating Social Media Distractions 03:19 The Pitfalls of Being a 'Yes Person' in Business 07:10 The Importance of Knowing Your Policies and Limits 09:55 Balancing Passion and Productivity 13:59 Tackling Procrastination to Reduce Stress and Distractions 15:52 Essential Strategies to Overcome Your Distractions

In this episode of the HatsOff Podcast, Amanda Rae, CEO of 17hats, delves into the significance of perception in business, emphasizing the key aspects of perceived value, availability, personality, and values. Amanda explores the vital connection between aligning client perceptions and business delivery to foster trust and enhance conversions. She provides insightful tips on how businesses can effectively manage these aspects to create a strong and authentic brand presence in the market. What You'll Learn 01:13 Perceived Value: Shaping Business Impressions 09:55 Cultivating Perceived Availability 15:11 Business Personality: Crafting a Consistent Brand Image 17:43 Brand Values: Aligning Perception with Purpose

Welcome to another engaging episode of the HatsOff Podcast by 17hats. In this episode, host Amanda Rae delves into the captivating world of vision and its profound impact on the journey of small business owners. In this thought-provoking discussion, Amanda explores the significance of having a clear vision, the benefits of planning and strategizing, and the role vision plays in sustaining motivation and preventing burnout. Get ready to embark on a transformative exploration into the power of vision in shaping the success and fulfillment of entrepreneurs like you. “Only if you wake up each morning, recognize where you want to be and take on the discipline, the hardships, excitement, and work of the journey, that's the only way to make dreams a reality.” — Amanda Rae What You'll Learn 00:15 Cultivating Clarity Through Vision 04:00 Establishing Personal Vision Clarity 07:17 Crafting Business Vision: Dreams to Reality 09:23 Crafting Client-Centric Vision 13:05 Your Vision as a Guiding Light

In this episode, host Amanda Rae interviews Joey Thomas, a successful business coach. They discuss the importance of brand positioning, knowing the ideal client, and creating a valuable client experience. They deep dive into the concept of Perceived Value and the four pillars to increase it: brand identity, client experience, pricing model, and product quality. Joey shares experience-driven insights and tips for small businesses to thrive in the market. What You'll Learn 00:46 Understanding Perceived Value and Business Branding 10:57 Redefining Business Value: Beyond Monetary Transactions 14:27 Decoding the Language of Value 19:57 The Four Pillars of Perceived Value 27:11 Establishing Trust through Value Alignment

In this episode of the HatsOff podcast, Amanda Rae discusses why running sales in your business may not be beneficial. She explains the psychology behind price-conscious consumers and the importance of building trust with potential clients. Amanda also emphasizes the value of cultivating the right clientele and provides insights into offering discounts and referral programs. Tune in to learn why pricing and selling strategies can impact your business's long-term success. What You'll Learn 00:32 Attracting the Right Clients for Long-Term Success 04:21 Building Trust as a Business Strategy 06:03 Avoiding the Pitfalls of Discount Conditioning 11:18 Pricing and Undermining Your Business

In this episode of the HatsOff podcast, Amanda Rae hosts Mariette Martinez, a long time 17hats user and a business and finance educator. They delve into the importance of maintaining financial transparency in one's business, with a focus on understanding your financial inflow and outflow. Mariette offers insight into how to manage and organize your finances, as well as differentiating between bookkeepers and accountants. Mariette also emphasizes how different business structures have different tax obligations and advises business owners to exercise patience with their journey towards their goal. What You'll Learn 01:00 Mastering Financial Fitness 07:27 Overcoming Tax Season Anxiety 15:28 Understanding Different Transaction Categories 22:03 Transitioning from Paper to Digital Receipts 26:48 Understanding Different Tax Obligations 32:24 Bookkeeper vs. Accountant in Your Business

In this insightful episode, host Amanda Rae delves into the critical aspects of guiding potential clients through the decision-making process. From unraveling the startling statistic that 40-60% of purchasing processes end in no decision to exploring the power of trust and transparency, she explores strategies to stand out in a saturated market. By providing glimpses behind the curtain, answering key questions, and crafting authentic experiences, you could lower this unacceptable statistic. Join Amanda Rae as she informs you on how to transform frustration into action and elevate your business through service, trust, and genuine connection. What You'll Learn 00:19 The Startling Truth About the Purchasing Process 05:21 Standing Out in the Sea of Choices: Capturing the Overwhelmed Buyer 10:08 Unveiling Your Essence 14:04 Turning Frustration into Action

In this episode, Amanda Rae and Meredith Ryncarz discuss the importance of understanding and optimizing business processes and workflows. With a keen focus on client-centricity, they stress the importance of timing, clarity, and simplicity in communication and follow-up strategies. Through candid discussions and practical advice, they demystify the process of refining workflows, ensuring that businesses prioritize efficiency, client satisfaction, and long-term growth. With a blend of personal anecdotes and professional insights, this podcast offers a valuable roadmap for entrepreneurs navigating the complexities of workflow optimization. What You'll Learn 02:34 Unpacking Process and Workflow 05:42 The Relationship Between Process and Workflow 09:37 Taking Responsibility: Evaluating Processes Amid Client Challenges 16:40 Streamlining Your Workflow: Simplifying the Process 21:04 Crafting Workflow: From Sticky Notes to Software Integration

In this episode of the HatsOff podcast, Amanda Rae, the host and CEO of 17hats, delves into the essential topic of finding leads for your business. She emphasizes the significance of raising awareness about your business and highlights the fact that no one will hire you if they don't know you exist. Amanda provides valuable insights and strategies on identifying your ideal client profile, the importance of getting out and interacting with people, building relationships and partnerships, the power of trust and engagement, and ultimately taking action to expand your network and reach potential clients. “Trust is huge. You cannot underestimate trust. And trust, when it comes to the buying experience, is a bigger player than price.” — Amanda Rae “You show up in an authentic way, and that is a huge path … to business growth, but also professional growth, [and] personal growth as well.” — Amanda Rae What You'll Learn 01:39 Mapping Your Ideal Client Profile 04:55 Building Strategic Partnerships 09:10 Engagement and Follow-Up Strategies 11:28 Leveraging the Chain of Command in Industry Relationships 15:19 Building Trust and Genuine Connections

In this HatsOff podcast episode, Amanda Rae, the host and CEO of 17hats, talks with Vanessa Joy, a photographer, educator, and business woman. Their unfiltered conversation revolves around sharing raw experiences and advice for entrepreneurs and creative professionals. They delve deep into the dynamics of operating a successful business while balancing the craft they specialize in. They offer valuable tips on business development, raising prices, meeting client expectations, handling competition, and the importance of outsourcing. What You'll Learn 03:59 Vanessa's Journey: Navigating the Shift from Craft to Business 08:24 Embracing Professionalism as a Business Person 19:18 Master Your Pricing to Elevate Your Business Rates 29:28 Connecting with Clients and Delegating for Business Success 32:20 Striking the Perfect Balance Between Good and Great in Your Business

In this HatsOff episode, Amanda Rae, CEO of 17hats, talks about the topic of post success and the impact it has on individuals. She shares her personal experience with post-cancer success and discusses the changes and challenges that come with achieving success in business. Amanda emphasizes the importance of self-growth and understanding the impact of success on relationships. She encourages small business owners to embrace their growth and accomplishments while navigating the emotional and mental struggles that often accompany success. What You'll Learn 00:31 Post-Cancer Experience 02:21 Growth through Entrepreneurship 04:26 Nurturing Relationships Post-Success 09:31 Own Your Achievements and Overcome Imposter Syndrome 14:56 Truth and Work/Life Balance

In this episode of the HatsOff Podcast, Amanda Rae and guest Myrna Daramy dive deep into the world of Search Engine Optimization (SEO). Myrna, an experienced SEO consultant, shares invaluable tips on understanding SEO nuances. This discussion ranges from the importance of setting clear and consistent brand messaging to covering significant SEO elements like on-page, technical, and off-page sections. This episode underscores the emphasis on maintaining a properly structured website that not only appeals aesthetically but also works effectively for SEO, enhancing the site's discovery on search engines. What You'll Learn 03:23 Understanding SEO Basics 07:40 Building Online Presence 11:54 SEO Facets & Elements 19:19 Website Checkup Essentials 27:01 Crafting a Strategic Home Page 34:32 Elevating Blogging and Content Creation 43:11 The Importance of Platform Consistency 50:14 Google's Role In SEO

The new year marks the perfect time for a brand refresh, emphasizing the importance of identifying your ideal client. By shaping your brand's look and style to appeal to them, creating content that resonates, and identifying intangible elements they desire, your brand gains a distinctive edge. In this episode, Amanda Rae delves into the significance of understanding your ideal client and its contribution to business growth. Amanda shares insights on identifying the ideal client, aligning your offerings with their needs and desires, and ensuring your marketing message strikes a chord with them. She also underscores the importance of comprehending your ideal client's journey and making small adjustments to your business for increased momentum and traction. What You'll Learn 00:18 Why Knowing Your Ideal Client Matters 01:05 Identifying Your Ideal Client 03:40 What Your Ideal Client Will Buy 07:39 Aligning Your Brand with Your Ideal Client 10:04 Understanding Your Ideal Client's Questions and Needs 13:16 Unlocking the Intangible Value in Your Service Business 18:21 Taking Small Steps Towards Your Goals

In this episode of HatsOff, Amanda Rae, the CEO of 17hats, discusses the challenges of dealing with emails in a small business and the importance of proactive communication. She provides tips on how to switch from reactive to proactive communication by delivering timely and bite-sized information to clients and leads. She also emphasizes the role of automation in streamlining communication processes. 00:23 The Struggles of Email Management 00:49 The Impact of Email Overload on Business 01:43 The Importance of Business Processes and Automation 02:42 The Pitfalls of Reactive Communication 04:18 Transitioning from Reactive to Proactive Communication 04:52 The Role of Timely and Bite-Sized Information 08:51 The Importance of Relevant Communication 10:21 The Power of Proactive Communication in Business 16:44 The Role of the Professional in Driving Experience

This podcast episode of HatsOff Podcast features fitness expert Renae Specht talking with host and CEO of 17hats, Amanda Rae, about integrating fitness into the hectic life of a solopreneur. The conversation encapsulates several benefits of incorporating regular exercise into the lifestyle, from mental clarity to increased capacity and the importance of accountability. Renae Spechy provides actionable advice for solopreneurs looking to start their fitness journey. What You'll Learn 00:39 Amanda Rae's Initial Fitness Journey and Challenges 03:32 The Transformational Journey in Fitness 04:59 The Importance of Fitness Beyond Physical Appearance 09:33 The Vital Role of Accountability in Fitness 12:15 The Positive Pervasive Impacts of Committing to Fitness 25:12 Concrete Steps to Integrating Fitness into Your Life

In this episode of 'HatsOff Podcast', Host Amanda Rae chats with her esteemed guest, Sara Meyer, a successful solopreneur and balloon artist. They delve into Sara's journey from making hemp bracelets in the fifth grade to running a thriving balloon business. They discuss the importance of keeping business processes simple and manageable, the value of being persistent, and how prioritizing particular clients aids in business growth. Sara also emphasizes how creating her unique workflows in 17hats, a CRM tool, kept her focused and allowed her business to grow organically.  Furthermore, Sara urges small business owners to prioritize client communication, sustainability, and simplicity when organizing their businesses. She credits her success to learning from her experiences and growing over the years and urges new entrepreneurs to focus more on their best clients and not obsess by over-complicating their operations. 00:38 Sarah's Entrepreneurial Journey 02:33 The Organic Growth of a Business 04:14 The Difference Between Teaching and Coaching 04:54 The Importance of Patience in Business 05:02 The Challenges of Business Processes 05:28 The Importance of Taking Small Steps in Business 06:28 The Business Side of Business 06:41 The Test of Time in Business 08:13 The Evolution of Sarah's Business 09:34 The Importance of Workflow in Business 21:01 The Importance of Local Networking in Business 24:36 Engaging with Uber Drivers: A Unique Opportunity to Practice Your Pitch 25:33 The Importance of Networking and Embracing Your Unique Selling Proposition 26:14 The Pressure of Perfection: Overcoming the Comparison Trap in Creative Industries 29:05 The Importance of Showing Up: Staying Top of Mind in Your Industry

In this episode of HatsOff, Amanda Rae, the CEO of 17hats, talks about the importance of assessing, planning, and setting goals for the upcoming year. She emphasizes the need to evaluate the past year, identify revenue streams, and make data-driven decisions to achieve business success. What You'll Learn Why Wait for the New Year To Plan? Assessing the Past Year Analyzing Revenue Streams Calculating Available Work Days Determining Client Capacity

In this episode of the Hats Off podcast, join host Amanda Rae as she talks with her friend and talented photographer Leslie Cervantez. Leslie shares her personal journey navigating the world of social media, extending from her initial forays inspired by her daughter to building specialty content and adapting to the ever-changing social media landscape.  Imparting lessons learned from her experiences with platforms like TikTok and Instagram, Leslie provides heartfelt advice for those navigating their own journey and dealing with criticisms and challenges along the way. Tune in to this humorous, candid and insightful discussion on the role of social media in personal and professional growth. What You'll Learn: 00:51 Guest's Background and Journey into Social Media 02:32 The Impact of Social Media on Self-Discovery 04:23 The Challenges and Rewards of Being Authentic on Social Media 05:39 The Intersection of Health and Social Media 07:26 The Power of Persistence and Growth in Social Media 08:44 The Importance of Authenticity and Genuine Connections in Social Media 13:31 The Struggles and Triumphs of Being a Solopreneur 18:13 The Value of Trusting Your Gut and Enjoying the Journey 20:55 The Art of Giving and Receiving Critiques 22:36 Overcoming Stagnation and Embracing Change 23:23 The Power of Social Media and Personal Growth 24:00 The Concept of False Starts and Persistence 25:05 The Art of Balancing Multiple Social Media Accounts 25:36 Learning Curve and Content Creation Strategies 27:15 The Power of Planning and Consistency 28:03 Behind the Scenes: Organizing and Managing Content 29:39 The Challenge of Managing Multiple Social Media Accounts 36:28 Overcoming the Fear of Judgment and Embracing Authenticity

In this episode of the Hats Off podcast by 17hats, Amanda Rae shares a personal experience of how a confrontation at a conference led to a profound transformation in her photography business. The host explains how she realized that passion alone was not enough to establish a successful business. This led her on a journey of self-discovery, which she calls 'dating herself.' By understanding herself, her values, and her business's mission and vision, she found a unique angle for her business, setting herself apart from others in the market. She encourages other entrepreneurs to experience their own self-discovery journey to identify their uniqueness, paving the way for a successful business. 00:17 The Journey of a Budding Solopreneur 00:55 The Turning Point: A Crucial Conversation 02:06 The Realization: Passion Isn't Enough 03:05 The Aftermath: A New Perspective on Business 04:22 The Process: Dating Myself 10:52 The Discovery: The Power of Connection 16:47 The Mission: A Journey of Service 17:32 The Strategy: Identifying the Ideal Client 18:33 The Transformation: From Hobbyist to Business Owner 21:18 The Conclusion: The Rewarding Challenge of Business

Welcome to the first episode of Hats Off, the official 17hats podcast hosted by CEO, Amanda Rae. Our first guest, is none-other than one of 17hats' founders, Donovan Janus. First, we'll dive into the history of 17hats and the inspiration behind it's creation. Then we talk about the importance of business automation. Donovan offers advice to solopreneurs and small business owners for improving their businesses, including the importance of having a repeatable experience for customers and regular systemic assessments. 00:05 Introduction and Welcome 00:34 The Story Behind 17hats 01:38 The Importance of a Business Name 04:52 The Concept of 17 Hats 06:41 The Journey of Creating 17hats 07:04 The Challenges and Successes of 17hats 09:37 The Impact of 17hats on Business Efficiency 11:41 The Evolution and Future of 17hats 23:34 Overcoming Insecurities in Business 24:29 The Importance of Saying No 24:58 Avoiding Overcomplication in Business 25:49 Learning from Past Business Experiences 26:26 The Importance of Repeatable Experiences 30:16 The Power of Streamlining and Outsourcing 31:14 The Role of a Professional in Guiding Clients 34:06 The Art of Streamlining Your Business 37:28 Appreciating the Team Behind the Business Donovan Janus is one of the original founders of 17hats and current president of the company.