Holistic Business Matters

It's hard to believe my little podcast is 100 episodes old this week. I'm very proud of what I've achieved, but I also know it's time to shake things up. It's been an interesting experience with lots of lessons and I thought today, I'd share some of them with you along with a big decision I've made. (01:08) Don't wait until you're ready (02:46) Making the commitment (04:31) Creating the habit (05:26) Pressing pause (07:09) Lessons learned https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/times-are-changing-for-holistic-business-matters (Full blog post, show notes and links)

I love marketing and I can happily spend hours creating images, writing articles, and producing podcasts amongst other things. I'm known for being consistent with my content and for being productive. Whist creating marketing is a happy place for me – it must have good reasoning behind it. And if I'm honest – for me, it hasn't always been that way! Spending time marketing and working on the wrong things is a great way to keep yourself busy, but it's also a way of procrastinating and stopping yourself from doing the important work. You need to be focussing on the activities that work and attract clients. What time and budget do you have available? What marketing activities did you do last year? New marketing activities Review each activity Commit to your activities https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-consolidate-your-marketing (Full blog post, show notes and links)

Your vision is having an idea of how you want your life and business to look and feel in the future. Knowing what you want your lifestyle to be will help you to create a business that supports it, in the right way for you. You don't need to know all the answers now, and your vision will evolve and change as you do. But it will give you direction and help you to plan your business. This in turn will stop you from getting side-tracked and help you focus on the things that will move your business forward. (01:59) How to represent your vision (03:11) Creating a vision board (5:02) Draw your future (06:35) Written description (07:37) Create a word cloud https://www.helenharding.co.uk/blog/creating-your-vision (Podcast 47 - creating your vision) https://www.helenharding.co.uk/planning-to-thrive-workshop (Planning to Thrive in 2022 workshop) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/making-your-holistic-business-vision-come-to-life (Full blog post, show notes and links)

As practitioners, we're small business owners and need to earn money to survive. Do you set yourself a revenue goal each year – the money you want your business to earn? If not, you're going to be drifting along with a vague idea of what you need to survive – this year it's time to change tactics. (01:14) Personal income (03:24) Business costs (05:41) Setting your financial goals (06:34) Break the figure down (08:00) Reality check https://www.helenharding.co.uk/planning-to-thrive-workshop (Planning to Thrive in 2022 workshop) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-set-your-holistic-business-income-goals (Full blog post, show notes and links)

Creating a simple overview for your holistic business will help you start the new year brilliantly. Having a plan will keep your marketing efforts focused which will ultimately help you find clients and thrive. If you want to look back this time next year and be really proud of all you've achieved, plan it now. (01:18) Start with your vision (01:47) Set your yearly goals (02:15) Create an overview of the year ahead (06:15) Plans are flexible https://www.helenharding.co.uk/blog/creating-your-vision (Blog and podcast - how to create your vision) https://www.helenharding.co.uk/blog/the-power-of-90-day-goals (Blog and podcast - setting 90-day goals) https://www.helenharding.co.uk/planning-to-thrive-workshop (Planning to Thrive in 2022 workshop) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-create-a-yearly-overview-for-2022 (Full blog post and show notes)

We're coming up to the end of another year and it's the perfect time to review how it's gone for you. Spending time reflecting on last year will help you to wrap up the year and move your focus to what you want to achieve next year. When you think about your past year - how was it? Running your own business is a huge personal development exercise and it can be a rollercoaster ride. It's easy to get caught up focusing on what went wrong and miss out on the good bits altogether. (02:08) Create 3 lists (03:08) Your highs (04:18) Your lows (05:56) Things to stop (07:20) Finish on a high (07:58) Planning to Thrive in 2022 https://www.helenharding.co.uk/planning-to-thrive-workshop (Planning to Thrive in 2022 workshop)  https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/reflecting-on-the-last-year-in-your-holistic-business (Full blog post, show notes and links)

Self-sabotage will hold you back and stop you from achieving your goals. It can affect any area of your life and it will definitely get in the way of you thriving as a practitioner. Fear is often behind sabotaging thoughts and behaviours – the good news is, you can change these, and create a thriving mindset that will stop the self-saboteur within. If you're not in the place you want to be in your holistic business, it's time to understand how you could be sabotaging your success, and how to stop. Awareness of your own sabotaging patterns will allow you to quickly recognise what you're doing and help you to move on. This is a lesson I learnt first-hand, and there is light at the end of the tunnel, but you do have to be prepared to work on your mindset along the way. (02:17) Procrastination (03:10) Perfectionism (05:25) Busy badge of honour (06:7) Putting others' needs first (08:00) Daydreaming and planning (08:48) Blaming others (09:57) Laziness (11:13) How to stop self-sabotaging behaviours (12:54) Creating Your Thriving Mindset webinar https://helenharding.as.me/creating-your-thriving-mindset-141221 ( Create Your Thriving Mindset FREE webinar)  https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-stop-self-sabotaging-patterns (Full blog post, show notes and links)

Running a business is the biggest personal development exercise ever. One minute you're on a high and ready to conqueror the world, and the next you don't know which way to turn. Building a thriving and resilient mindset plays a huge role in your ability to be successful - and the great news is - it's something that can be developed. The powerful combination of a thriving mindset and taking action is the difference between those who are successful practitioners, and those that want to be, but never quite make it. (01:27) Optimism and positivity won't find you clients (02:28) When you're stuck in a mindset rut (03:20) Know your distractions (04:33) Reality check (06:30) Resilient self-coaching (09:21) Take action https://helenharding.as.me/creating-your-thriving-mindset-141221 ( Create Your Thriving Mindset FREE webinar)  https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-stop-feeling-like-yourefloundering (Full blog post, show notes and links)

Are you making the most of Christmas offers in your holistic business this December? It may feel like Christmas is overshadowed by the Black Friday deals, but it's just around the corner and you're already late if you haven't given your marketing any thought. If you're looking for inspiration to boost your sales this Christmas period, here are 6 ideas for you. (01:06) Create Christmas gifts (03:47) Gift vouchers (05:02) Online Christmas markets (06:24) Christmas countdown (07:08) Community events (08:16) Create a Christmas ad https://www.youtube.com/watch?v=pDtCXO71FJU (Hafod Hardware Christmas Video 2019) https://www.youtube.com/watch?v=_hTJwaD3J6o (Hafod Hardware Christmas Video 2020) https://www.helenharding.co.uk/power-hour (Book a Power Hour) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/6-ideas-to-boost-your-holistic-business-in-december (Full blog post, show notes and links)

Content marketing includes blogs, videos, podcasts, live videos, social media posts, graphics, emails, etc. – it's the information you publish and distribute online to share your information. Creating content is critical if you want to find clients and work online. It's also key to getting your website found in Google. Sharing regular content will demonstrate your expertise as well as help your audience. See content is an asset for your business that can be used over, and over again. Creating regular content was why I was offered a book deal and it's helped me to be invited to speak at conferences and opened up other opportunities for me. It's also provided me with the draft copy for my book, presentations, workbooks and training. Practitioners often procrastinate over creating content for their business, but there are ways to streamline the process: (02:46) Pick your core content (04:14) Finding content ideas (06:23) Create a content plan (08:57) Create a draft outline (09:45) Creating written content (11:14) Set a time limit https://www.helenharding.co.uk/blog/marketing-to-your-strengths-for-your-holistic-business (Podcast 87 – Marketing to your strengths for your holistic business) https://toggl.com/ (Toggle Tracker) https://www.helenharding.co.uk/content-creation-masterclass (Making Content Creation Simple Masterclass) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-speed-up-content-creation (Full blog post, show notes and links)

Content marketing includes your blog posts, videos, podcasts, live videos on social media, infographics, etc. Basically, anything you create which is then published and distributed online. You know you should be creating content for your business. You know it's going to help you get found online and ultimately find clients and thrive. So why is it, you struggle to create content – consistently? It's more important now than ever to be findable online, especially if you want to sell your products and services online and reach a wider audience than your local area. (01:48) What is content overwhelm? (03:20) Picking your core content (05:05) Finding ideas and inspiration (07:23) Creating a simple process (09:04) Book time in your diary https://www.helenharding.co.uk/blog/marketing-to-your-strengths-for-your-holistic-business (Podcast 87 – Marketing to your strengths for your holistic business) https://www.helenharding.co.uk/content-creation-masterclass (Making Content Creation Simple Masterclass) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-stop-content-creation-overwhelm (Full blog post, show notes and links)

Your website isn't something you can set up and leave, it requires consistent attention if you want it to work properly for you. You can do this by adding content to it that helps your favourite client solve their problems and understand how you can help them. The more helpful content you produce, the less likely you'll have to sell your services. People will come to you knowing you can help them so it's a great fit for a holistic business. Your content also lets Google know what you do so when someone is searching for a solution, you'll be more likely to show up in the results. (03:10) Blogging (04:20) Infographics (05:42) Podcasting (07:53) Video (10:12) Get help with your content creation https://www.helenharding.co.uk/blog/marketing-to-your-strengths-for-your-holistic-business (Podcast 87 – Marketing to your strengths for your holistic business) https://www.helenharding.co.uk/blog/should-you-create-a-podcast-for-your-holistic-business (Podcast 9 – Should you create a podcast for your holistic business) https://www.helenharding.co.uk/blog/creating-a-video-for-your-holistic-business (Podcast 14 – how to create a video for your holistic business) https://www.helenharding.co.uk/content-creation-masterclass (Making Content Creation Simple Masterclass) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/creating-content-for-your-holistic-business (Full blog post, show notes and links)

Helen Perry joins me this week on the Holistic Business Matters podcast and what an episode I have for you! She's an expert in social media marketing and building communities, and her happy place is Instagram where she practices what she preaches. Helen's approach is to get people confident about communicating really well. It's all about identifying the clients they really want to work, with and forgetting about those who aren't interested. (04.05) Pick one platform and start now! (07.46) Instagram isn't just pictures (11.18) Getting comfy on video (15.36) Getting started on Instagram (19.48) Using your Instagram link wisely Find out more about Helen Perry and her work: https://www.helen-perry.co.uk/ (Website)  https://www.instagram.com/_helen_perry_/ (Instagram) https://audioboom.com/search?q=%23JustBloodyPostIt (Just Bloody Post It Podcast) https://linktr.ee/ (Linktree) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-use-instagram-to-find-clients-with-helen-perry (Full blog post, show notes and links)

Do you struggle when it comes to knowing where to start with your marketing and which activities to pick?  You're constantly bombarded with all the different things you think you “should” be doing. You notice your peers everywhere and assume they're busy and finding amazing clients. But you get easily side-tracked and find yourself jumping around from one marketing activity to another. If you're currently struggling to get some momentum with your marketing, it's time to review what you're doing and work out if it's a good fit for you. (01:42) Why you should market to your strengths (03:28) What are your communication strengths? (07:44) What do your clients love to consume? (09:01) Start simply https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/marketing-to-your-strengths-for-your-holistic-business (Full blog post, show notes and links)

Your mindset reflects how you experience the world and is based on a collection of your thoughts and beliefs. These help you to navigate your reality which affects your inclination towards things and your attitude. Your mindset determines how you interpret life, respond to situations and the habits you build. Simply put, your mindset shapes your thoughts, which impact your feelings and are reflected in your behaviours. Mindset is key to thriving as a practitioner and it can easily deceive you and keep you playing small, but the great news is - your mindset can be changed and developed. (01:17) What is mindset? (02:07) What stories are you telling yourself? (03:48) Identify the story (05:03) Decide your new story (06:34) Supporting your new story https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/creating-a-thriving-mindset (Full blog post, show notes and links)

Streamlining your business will ultimately save you time and money. It's about looking at what you do in your business and finding ways to simplify and automate as much as possible. As a practitioner you wear lots of different hats in your business - some you love doing, some you're great at but others are difficult and time-consuming. In an ideal world, you'd get rid of the ones that you're either not good at or hate doing but often, you have to find a way to make it as easy as possible for yourself. One of my superpowers is being organised. Taking some time to streamline areas of my business help me to stay on top of things. In this episode I share 3 easy low tech ways you can streamline your holistic business: (01:54) Create checklists (04:20) Start batching (09:12) Create templates https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/3-easy-ways-to-streamline-your-holistic-business (Full blog post, show notes and links)

As a practitioner, do you use your intuition to enhance your client work?  Do you also use your intuition when it comes to picking your marketing activities for your holistic business?  Good marketing doesn't have to be all logic and data-driven, or following a particular system. You can create a very personal approach based on your intuition that will help you stand out, and importantly, it will feel right. I see my intuition as my ability to have an insight into what is happening, or what's right for me without any specific reasoning or analysis. It's how I understand something in my gut and helps me to make sense of my choices. It's my wise inner voice that guides me, even if the idea doesn't always make complete sense to others. The times I've ignored my intuition in my business have left me feeling unsettled and left me bouncing around from idea to idea. Intuitive marketing isn't giving you permission to not do any marketing, it means using your intuition to help you choose the right path. You then have to dance along with it, in your favourite sparkly shoes! (0:4:17) Recognise your intuition at work (05:20) Tuning into your intuition (06:36) Time out to clear your head (07:14) Be honest with yourself (09:09) Make a decision (10:00) Using intuition in your marketing https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/intuitive-marketing-for-your-holistic-business (Full blog post, show notes and links)

I can't believe it's been a year since my book was published and over two years since I sent the manuscript to the publisher. I've learnt a lot about myself from the process and recognised the things I'd do differently next time (if there is one!). In this episode, I share the lessons I've learnt along the way: (01:14) Check the timing (03:06) It's a huge undertaking (04:58) It's never perfect (06:58) Newfound respect for authors (08:22) Writing a book won't make you rich https://www.helenharding.co.uk/your-holistic-business-recipe/ (Your Holistic Business Recipe Book) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/lessons-from-writing-a-book-a-year-later (Full blog post, show notes and links)

It's scary how many practitioners, especially when first qualified rely on pure optimism to get their businesses going. They start out feeling positive, set their intentions with the Universe, and wait for the magic to happen. And nothing! They're building their business on hope, and before long they're floundering and not sure what to do next. Whilst I believe in the Law of Attraction, you can't just put positive vibes out to the world and sit back and wait for things to happen. You must demonstrate you're serious about what you want with the action you take. Optimism and positive thinking can create unrealistic expectations and if you rely on this alone, you'll be left feeling upset when things don't go right. It won't take much from you to change from being an optimist to a pessimist. (02:06) Too future focussed (03:29) Reality check (05:04) Create a supportive inner coach (06:34) Take action https://www.helenharding.co.uk/blog/the-power-of-90-day-goals (Podcast 20 – the power of setting 90-day goals for your business) https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/finding-clients-requires-more-than-optimism (Full blog post, show notes and links)

Working in health and wellbeing, deciding what you should call your business can be challenging. This isn't something that only affects new practitioners, established ones are often forced to re-visit their business name as their business evolves. There are often fears around the decision such as using my name will make me look small, or no one will want to pay for my services if they know it's just me.  There's also the belief that a business name will give you the appearance of being more professional, or established or bigger than you really are. (01:43) Start with your vision (02:45) Personal connection (03:27) Working under your own name (06:10) Creating a business name https://www.helenharding.co.uk/blog/creating-your-vision (Podcast 47: Creating a vision for your holistic business) https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-name-your-holistic-business (Full blog post, show notes and links)

This week on Holistic Business Matters I'm joined by stylist and life coach Diane Miller. Diane's approach isn't telling clients what they should be wearing, instead, she looks to help them create a style that's authentic and fitting to them as an individual. We chat about how to create your own personal style and how it impacts your personal brand as a practitioner. (01.57) Being your authentic self (04.00) A vast wardrobe with nothing to wear (07.00) Discover your style personality (13.42) First impressions Find out more about Diane Miller and her work: http://www.diane-miller.co.uk/ (Website) Email https://www.instagram.com/diane_miller_style/ (Instagram) https://www.facebook.com/DMillerStyle (Facebook) https://www.helenharding.co.uk/branding-made-easy (Stylish Branding Made Easy Mini-Course) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-find-your-own-style (Full blog post and show notes)

BRANDING ON A BUDGET - PART 3 In parts 1 and 2 of this series of branding on a budget, we looked at some of the visual aspects of creating a consistent brand. In part 3, we're looking at creating a consistent brand voice. Having some simple rules to stick to will help you make decisions about what's a good fit for your brand, and importantly what isn't. It will set the tone for your brand and assist anyone supporting you to understand your style. (01:10) Simple marketing message (03:00) Words that describe your brand (04:44) Writing style outline (06:41) Pick your brand topics https://www.helenharding.co.uk/blog/creating-a-marketing-message (Creating your marketing message) article https://www.helenharding.co.uk/branding-made-easy (Stylish Branding Made Easy Mini-Course) https://www.helenharding.co.uk/blog/how-to-pick-brand-colours-and-fonts (Part 1 - How to Pick Your Brand Colours and Fonts) https://www.helenharding.co.uk/blog/how-to-take-a-great-profile-photo (Part 2 - How to Take a Great Profile Photo) https://www.helenharding.co.uk/blog/creating-a-marketing-message (Book recommendations: How the World Sees You by Sally Hogshead) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-find-your-brand-voice (Full blog post, show notes and links)

BRANDING ON A BUDGET - PART 2 Last week we looked at picking colours and fonts in the first part of branding on a budget. Your next essential element of a professional brand is to have great photography. As a practitioner, you are your business, so the photography you use play a key role in your branding. It isn't good enough to grab a photo from a party or holiday and stick that on your website or social media profiles. Remember, your photograph is all about connecting you with people and clients, so you want them to reflect you and the service you provide. Also, don't limit yourself to just head and shoulders, you can use your photos to demonstrate how you work and give clients an insight into you and the experience of working with you. This job is best done by a professional but if you don't have the money to hire a photographer, you need to put in some effort to get good images that you can use in the meantime.  (02:39) What do you need photographs for? (03:30) What do you wear? (04:52) Where to be photographed (06:02) What's in the background? (07:53) Ask a friend to help https://www.canva.com/ (Canva) https://www.helenharding.co.uk/branding-made-easy (Stylish Branding Made Easy Mini-Course) Part 1 - https://www.helenharding.co.uk/blog/how-to-pick-brand-colours-and-fonts (How to Pick Your Brand Colours and Fonts) Part 3 - https://www.helenharding.co.uk/blog/how-to-find-your-brand-voice (How to Find Your Brand Voice) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-take-a-great-profile-photo (Full blog post, show notes and links)

BRANDING ON A BUDGET - PART 1 Branding is hugely important to provide you with a look and feel to help you to stand out and be recognised by those who need your help. Ultimately your brand reflects you and your service and consistent branding will help you find clients and thrive. Prospective clients will have a perception about working with you based on your branding, so you need to ensure it fits. If you don't currently have the budget to invest in professional branding, there's a lot you can do on a budget to create a brand that looks great. This is part one of a series of three podcasts looking at how you can create a great brand on a budget. (01:49) Picking your main brand colour (03:25) Contrasting and complementary colours (04:58) Logo and typography (08:52) Create branded templates (10:40) Create your brand style guide https://www.pinterest.co.uk/ (Pinterest) https://fonts.google.com/ (Google Fonts) https://www.canva.com/ (Canva) https://www.helenharding.co.uk/branding-made-easy (Stylish Branding Made Easy Mini-Course) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-pick-brand-colours-and-fonts (Full blog post, show notes and links)

Do you feel the pressure to be doing everything to market your holistic business? You add more and more to the list of activities you “should” do because you assume other practitioners are finding clients using them, and you're missing out. Different strategies work for different practitioners, even if they work in the same discipline and help the same niche. Whilst there are loads of options, just because they work for one practitioner, it doesn't mean it's right for you. And you certainly shouldn't be trying to do them all – it's a recipe for failure. Finding clients won't come from doing more marketing, you need to do the right marketing, and this is where less is more. Ultimately, marketing is about building relationships and connections - this is what leads to finding more clients. (02:12) Less general, more niche (04:08) Less quantity, more quality (06:22) Less frequent, more consistent (07:26) Less sharing 'just because' (09:42) Think of the 80/20 rule https://www.helenharding.co.uk/blog/finding-clients-starts-with-knowing-who-youre-looking-for (Podcast 51 and the blog – finding clients starts with knowing who you're looking for) https://www.helenharding.co.uk/your-holistic-business-recipe/ (Your Holistic Business Recipe book) https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-do-less-marketing-to-find-more-clients (Full blog post, show notes and links)

Recently I was having a clear-out of my office and I discovered unfinished projects I'd started years ago, got a chunk done, but I hadn't finished them. I'd literally shelved them and moved on. The sad thing is, they never achieved their potential and were sitting quietly, gathering dust. I surprised myself at the interesting and helpful ideas in there. There were usually valid reasons why the projects came to a halt and all too often I'd just got busy or life had got in the way.  If you have started projects and not finished them, in this episode we look at how to go about reviving them. Podcast 75 show notes:(03:14) Is the project worth reviving? (04:50) Pick your project and make a plan (07:10) Accountability is the secret sauce (09:26) Book recommendations https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-revive-projects-for-your-holistic-business (Full blog post, show notes and links)

How do you feel about your business? Do you get up feeling excited for the day ahead? Or are you finding it all a bit of a struggle? One of the reasons practitioners fall out of love with their practice is they have their priorities in the wrong order. Putting their clients first, their services second and themselves third doesn't make for a happy life. This is setting them up for failure as their own needs aren't being met first and foremost. Your clients are the lifeblood of your business and without them paying you, you have no business. You however are at the heart to keep everything running. Yes, your clients are critical to your success, but so are you and without prioritising yourself, you can easily run out of steam. Your work is meaningful and heart-centred - you need to be at the heart of your business. (02:12) Your business, your why (04:24) Mind-map yourself (05:58) Build a business that makes you happy (07:56) Create your vision Simon Sinek's TEDx talk, https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action (‘Start with Why') https://www.helenharding.co.uk/blog/creating-your-vision (Podcast 47 - Creating your vision) https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/you-re-the-heart-of-your-holistic-business (Full blog post, show notes and links)

Presentations are a fantastic tool we can use in our marketing as well to help our clients. Whether you're creating a workshop, making videos or sharing slides, they're a versatile option and well worth considering. I'm currently working on a workshop and love playing with anything visual, it's my happy place. Back in the pre-mac days, I trained as a graphic design which really helps me to create good presentations. There are a few simple rules you can follow to get the best out of your presentations. Technology allows us to do more than ever before but with that comes the responsibility to use it well. Creating a bad presentation will kill your carefully planned workshop or online course. Your participants will zone out and your message will be missed or forgotten. I've collated my suggestions to help you create amazing slide presentations for your holistic business. (04:19) Keep it simple (05:53) Use images (06:54) Branding (07:34) One message per slide (08:12) Size and contrast (09:42) Six elements (10:17) Call to action https://www.youtube.com/watch?v=Iwpi1Lm6dFo (How to Avoid Death by PowerPoint - David JP Phillips TedX Talk) https://www.canva.com/ (Canva) https://pixabay.com/ (Pixabay) https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-create-an-amazing-slide-presentation (Full blog post, show notes and links)

I love learning and can happily spend all day soaking up new information. I read a couple of books a month, listen to podcasts, and I'm a member of online communities with endless courses available. New and exciting information is everywhere and it's easy to get side-tracked from the tasks I should be doing. The danger in constantly learning is it won't find you clients and help your holistic business thrive. You can do the new course, read every book and sign up for the shiny new blueprint but they won't work unless you're putting what you learn into action. (02:34) Learning as a way of procrastinating (04:13) Just in time learning (05:19) Capturing lessons (06:53) Simple steps (08:18) Stop consuming and start implementing Podcast 71 - How to review and refocus your holistic business https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/too-much-learning-is-bad-for-your-holistic-business (Full blog post, show notes and links)

The first half of this year has flown by in a flash and for most, it's been a rollercoaster! As we're just about to start the second half, it's time to review and refocus your business to ensure you have a brilliant second half of the year. Do you actually know how well (or not) your business has done so far this year? If the answer is no, you're not alone! It's easy to get caught up in the day to day running of things, you lose sight of what you wanted to achieve. It's time to stop and re-align yourself and your business to end the year on a high. (01:53) Take time out (02:47) Reality check (04:26) Streamline (05:39) Review your clients (07:10) Pick your project (08:02) Plan of action https://www.helenharding.co.uk/blog/the-fastest-way-to-find-clients (Podcast 18 - the fastest way to find clients) https://www.helenharding.co.uk/blog/ask-why-when-picking-marketing-activities-for-your-holistic-business (Podcast 56 – always ask “why?” when picking marketing activities) https://www.helenharding.co.uk/blog/the-power-of-90-day-goals (Podcast 20 – the power of setting 90-day goals) https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-review-and-refocus-your-holistic-business (Full blog post, show notes and links)

Batching is a way of being super productive and is simply doing similar tasks together. It will save you a serious amount of time and energy and help you thrive. Anything that frees up time is worth doing in my book, and batching is one of the best ways I've found to do this. I'm still a work in progress and it's something I've gotten really good at in some areas but there's definitely room for improvement. Time is our most precious resource and we don't get to spend it twice. Life is busy and it's too easy to get bogged down with stuff. Before you know it, it's the end of the day and you're no further forward than when you started the day. (01:34) Advantages of batching (03:17) 9 batching ideas (09:36) How to start with batching https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-save-time-with-batching (Full blog post, show notes and links)

We gather our beliefs from all areas of our life and work including from our family, our culture, our peers, our environment, etc. They help us make sense of our experiences and navigate the world, and we store them as our personal facts.  Limiting beliefs about your ability to be successful will stop you from finding clients and building a sustainable holistic business.  A few examples include: I don't have the training/experience to build a business There is too much competition I'm never going to be able to earn a living as a practitioner Money isn't important, I just want to help people I can't be successful People won't pay for what I have to offer I'm a private person, I can't put myself out there and tell people what I do I'm a total failure I'm no good at selling or marketing myself Listen in on the stories you're telling yourself about your business and your ability to succeed. These stories are reinforcing the limiting beliefs that are getting in your way and keeping you stuck. You'll unconsciously start looking for evidence to back them up - guess what, you'll find it! (03:35) Identify the stories you tell yourself (06:31) What's your new story? (07:26) Supporting your new story (09:48) Take action https://www.helenharding.co.uk/blog/creating-your-vision (Podcast 47: Creating Your Vision for Your Holistic Business) https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/limiting-beliefs-will-stop-you-finding-clients (Full blog post, show notes and links)

This week on Holistic Business Matters, I'm joined by Megan Kuhar, host of the podcast Creative Brand Sessions.  Megan is a coach who empowers soul-centred entrepreneurs to step into their true potential and make an impact with their brand and business online. Her coaching is grounded in the belief that anyone can stay authentic and aligned while also employing savvy and accessible marketing strategies, using social media, web design, and technology. We had a chat about how to use social media effectively for your holistic business. (04.14) What is the biggest mistake people make with social media? (06.40) How do you start out on social media if you're new to it? (11.12) Picking a social media platform (16.55) What to talk about on social media Find out more about Megan Kuhar and her work: https://www.megan-kuhar.com/ (Website) https://www.facebook.com/groups/promotingwithpurpose (Facebook group) https://www.instagram.com/megankuhar/ (Instagram) To access Megan's “Free Roadmap to Aligning Online” click https://www.megan-kuhar.com/roadmap (here) https://www.canva.com/ (Canva) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/podcast-68-where-to-start-with-social-media (Full blog post, show notes and links)

We're slowly moving back to being able to work in person again although with restrictions. For some of us, the way we help our clients will never be the same, for others, they've eagerly awaited getting back to working in person again. Working in person is accompanied by rules and regulations to navigate and you'll need to step up your marketing efforts to bring clients back to your door. This week I thought it would be great to look at how to build a buzz and so you stand out in your local area. Being visible will remind people you exist, which equals more potential clients coming to see you. (01:10) Branding (03:44) Your physical environment (06:22) Ideas people want to share (08:33) Build your local profile (09:14) Sharable information (10:56) Let everyone know https://www.helenharding.co.uk/blog/how-to-create-a-style-guide-for-your-holistic-business (Podcast 12: How to create a style guide for your holistic business) https://www.helenharding.co.uk/blog/how-to-position-your-holistic-business-to-find-clients (Podcast 64: How to position your holistic business) https://www.helenharding.co.uk/blog/creating-a-marketing-message (Blog: Creating a marketing message) https://www.helenharding.co.uk/blog/how-to-write-a-leaflet-for-your-holistic-business (Blog: How to write a leaflet for your holistic business) https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-create-a-buzz-for-your-local-holistic-business (Full blog post and show notes)

When you're marketing mojo is working brilliantly, you'll feel like everything just flows. You show up at your best, have fun in the process and let people know how you can help them. Clients are attracted to your practice and your confidence grows. If you lose your marketing mojo, it'll affect how you show up in the world. Everything will feel forced, and you'll struggle to communicate and build the relationships you need to be successful. You'll start to doubt that anything works and end up doing nothing. Many practitioners feel they've never discovered their marketing mojo. For them, marketing is something that they've struggled with from the start - a necessary evil to finding clients. How do you feel about your marketing right now? find calm Re-visit your vision Make marketing fun Get organised Celebrate your wins Support network Be fabulous https://www.helenharding.co.uk/blog/creating-your-vision (Podcast 47: creating a Vision for Your Business)  https://www.helenharding.co.uk/blog/how-to-make-marketing-fun (Podcast 23: How to Make Your Marketing Fun) https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/discover-your-marketing-mojo (Full blog post, links and show notes)

This week I'm joined on the podcast by Natalie Gensets: a copywriter who specialises in helping health coaches write copy that connects with their ideal clients. Natalie does this by either coaching health coaches to write their own copy, or she writes it for them to help them find clients and thrive. It's so important for practitioners to find a niche. So many send out messages in their copy suggesting they can help anyone with everything. Natalie understands how compelling it can be to put out generic "I can help everyone copy", but the message is going to fall short of you connecting with anyone.  Potential clients are often left thinking "what am I supposed to do with this information?" Or "what is the practitioner doing?"  By picking a niche you can write directly to your ideal client, so they know how you can help them. (03.16) Why it's so important for practitioners to find a niche (12.00) How do you go about identifying your niche? (14:35) Ideal client language and questions they ask (19:10) Building your email list and lead magnets Find out more about Natalie Gensits and her work: https://www.nataliegensits.com/ (Website) http://www.facebook.com/nataliegensits.wellnesswordshop (Facebook page) https://www.facebook.com/groups/healthcoachingcontenthub (Facebook group) https://www.instagram.com/nataliegensits.wellnesswriter/ (Instagram) https://www.linkedin.com/in/natalie-gensits-5465903/ (LinkedIn) To access Natalie's free audio training "3 Steps to Creating a Freebie That Lands You More Health Coaching Clients” click https://www.nataliegensits.com/ (here) https://answerthepublic.com/ (Answerthepublic.com) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/great-copy-starts-with-knowing-your-ideal-client (Full blog post, show notes and links)

Positioning is one of those phrases that gets banded around but, what does it actually mean? In its simplest terms, positioning is how you and your brand sits in the mind of your favourite client. It determines how you connect with them and the services you offer. It decides where you appear in relation to your competitors, and how you distinguish yourself from them. How you position yourself can be responsible for how you build your brand and the strategies you use to connect with prospective clients. It will determine your services and how they are packaged, how much you charge and ultimately will affect how successful your business will be. (02:32) Positioning and branding (03:47) Where are you now? (05:26) Who are your clients? (06:41) Packages and pricing (08:18) Marketing message (10:02) Focus your marketing efforts (10:50) Next steps https://www.helenharding.co.uk/blog/creating-your-vision (Podcast 47: Creating a vision for your Holistic Business) https://www.helenharding.co.uk/blog/finding-clients-starts-with-knowing-who-youre-looking-for (Podcast 51: Finding clients starts with knowing who you're looking for) https://www.helenharding.co.uk/blog/how-to-work-out-your-minimum-hourly-rate (Podcast 37: How to work out your minimum hourly rate) https://www.helenharding.co.uk/blog/how-do-you-know-if-your-marketing-is-working (Podcast 62: How do you know if your marketing is working?) https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/how-to-position-your-holistic-business-to-find-clients (Full blog and show notes)

Do you make yourself available anytime a client wants you? It's so tempting especially if you are struggling to get enough clients, or just starting out. We've all been there. Offering a late, last-minute evening appointment, when we really want to be winding down and having dinner with our family. But no, we're in the office or clinic, with a cold coffee and regretting our decision. Setting boundaries was a lesson I learnt the hard way, as a new practitioner. I was already setting up my practice alongside working full time and found myself working ridiculous hours. To fit people in, I was overly flexible around appointment times. I started to feel like I was missing out on my life and a little resentful. Yet it was my own doing! (02:38) Consider the opportunity cost (03:05) Boundaries will keep you sane (03:56) Respect the boundaries you set (05:27) Separate work and home (08:15) Limit personal information (10:27) Client agreement (11:07) Advertise boundaries (12:41) Create your boundaries reference list https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-set-healthy-boundaries-with-clients (Full blog post, show notes and links)

You know you have to market yourself, but do you know if what you're doing is actually working? You may be holding the marketing busy badge of honour (I certainly have on more than one occasion), but not working on the right things. There are many different roles your marketing plays. At its core, marketing is about engaging with people and building relationships. It works to maintain the connection with your existing clients and attract new ones. It's also where you demonstrate how you can help people and share your offers. Many practitioners jump around from one activity to another and end up feeling frustrated and like nothing works.  If this is you, the reality is, you're not sticking with anything long enough to know if it worked. You're just not making the most of your time and effort. Marketing is a marathon and not a sprint. It will take time to mature and for you to learn whether certain activities work. Discovering this is the key to effective marketing for your holistic business. (02:47) How did you hear about me? (03:50) What's the point of the activity? (05:30) Understand your analytics (06:21) Email marketing (07:34) Social media (09:09) Website traffic (10:45) Stop doing the things that aren't working (11:45) Do more of what works (12:37) Keep measuring https://www.helenharding.co.uk/blog/ask-why-when-picking-marketing-activities-for-your-holistic-business (Podcast 56 – Ask 'why?' when picking marketing activities for your holistic business.) https://helenharding.as.me/discoverycall (Book a discovery call) https://mailchimp.com/ (Mailchimp) https://www.mailerlite.com/ (Mailerlite) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-do-you-know-if-your-marketing-is-working/ (Full blog post, show notes and link)https://www.helenharding.co.uk/doing-less-marketing-to-find-more-clients (s)

Are you worried about the amount of competition out there, and the effect it's having on you finding clients? Do you feel there are too many practitioners who provide the same service as you? Maybe you think there are too many alternative options available for prospective clients? This is a complaint I often hear from practitioners. They feel discouraged and frustrated because there are so many other practitioners competing for new clients. This knocks their confidence and they end up feeling like they'll never be able to earn a living doing the work they love. (02:05) Why competition is good (03:28) Marketing will help you stand out (05:17) Review your current marketing (07:10) Marketing is all about connection (09:36) Stay in your lane https://www.helenharding.co.uk/blog/finding-clients-starts-with-knowing-who-youre-looking-for (Podcast 51 – Finding clients Starts with Knowing Who You're Looking For) https://www.helenharding.co.uk/blog/creating-a-marketing-message (Creating your marketing message) https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/too-much-competition-stopping-you-finding-clients (Full blog post, show notes and link)https://www.helenharding.co.uk/doing-less-marketing-to-find-more-clients (s)

Are you feeling the pressure to do everything and be everywhere with your marketing? Do you assume others are thriving because they're doing things differently? Maybe you're feeling overwhelmed at your never-ending to-do list. There's no question you do have to market yourself, but there's no one size fits all, especially when it comes to marketing. I know some extremely successful practitioners who promote themselves solely on social media, and others who prefer the more personal approaches like networking. Whilst there are lots of different ways to market your holistic business, just because it works for one, it doesn't make it right for you. It's time to stop and review what you're doing. There are ways to reduce the amount of marketing you do and find more clients in the process. (02:04) Less quantity, more quality (04:12) Less frequent, more consistent (05:33) Less sharing "just because" (08:43) Less general, more niche (10:23) Repurpose content (12:42) 80/20 rule https://www.helenharding.co.uk/blog/ask-why-when-picking-marketing-activities-for-your-holistic-business (Podcast 56 - Ask yourself why when picking marketing activities) https://www.helenharding.co.uk/blog/finding-clients-starts-with-knowing-who-youre-looking-for (Podcast 51 - Finding clients Starts with Knowing Who You're Looking For) https://www.helenharding.co.uk/blog/creating-a-marketing-message (Creating your marketing message) https://www.helenharding.co.uk/how-to-repurpose-content/ (Podcast 15 - How to repurpose content for a holistic health business) https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/doing-less-marketing-to-find-more-clients (Full blog post, show notes and links)

When was the last time you really listened to your favourite clients and the language they use? Have you ever done any client research for your holistic business? If not, you could be missing out on a wealth of information that will help your marketing to stand out. Researching your best clients will help you to provide them with a better service. It'll also help you to connect with others, just like them. The value is in understanding the language they use, and how they feel. (02:07) The power of language (05:32) How to research your clients (07:05) The process of researching your clients (11:16) Identifying your clients' language https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/researching-your-ideal-clients (Full blog post, show notes and links)

Although you're passionate about what you do, it's your client success stories that speak volumes when it comes to finding new clients. We're naturally drawn to stories and want to know what happens next. Case studies and testimonials are an incredibly powerful way to illustrate how you've helped people. They help prospective clients to understand what you do and the results they could achieve. (01:36) The difference between case studies and testimonials (02:46) Why case studies and testimonials are important (04:08) what to include (05:43) How to get testimonials (08:08) Have a process (09:20) different types of testimonials and case studies (10:52) Online reviews (12:16) What if you don't have any testimonials (13:34) Word of caution https://www.asa.org.uk/ (ASA and CAP Code) https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/using-case-studies-testimonials-to-find-clients (Blog post, show notes and links)

Have you been thinking about doing paid advertising online to find clients for your holistic business? Many practitioners consider it, thinking it's a quick or easy way to find clients. But it isn't a decision to take lightly - it needs to be done strategically to make the most of your money. Getting paid advertising wrong can cost you dearly. With any paid advertising, professional help to get your ads set up properly is a good investment. You can pay someone to do them on your behalf, or do a course to understand how to set the ads up properly for yourself. There's always the option to learn as you go and there are loads of free resources available. Be aware, this way will take time and you're more likely to make expensive mistakes. Whichever route you decide, allow yourself a budget to test out what works and what doesn't. (02:38) Google Ads (05:40) Social media ads (07:32) Building connection (08:41) Understand what works https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/paid-online-advertising-to-find-clients (Blog post, show notes and links)

The “why?” question is one parents' are very familiar with. A child will ask why to help them understand the world around them. As adults, we sometimes stop asking “why?” and instead, accept things as the way they are. Just because something has become the norm in marketing, it doesn't mean it's the right thing for you. We've all fallen into this trap at times. Comparing ourselves to others and thinking we should be doing the same as them. Doing more, doing bigger, doing better. You easily get caught up doing the things you think you should be doing, instead of what works for you. So, before you start the next marketing activity, ask yourself why am I doing this? Does it help me achieve my goals? Will it attract clients to my practice? Is this what I really want to spend my time doing? Whilst you should always strive to be visible and get yourself out there. Make sure you do it strategically and not as a knee jerk reaction to something you've seen someone else do. (03:28) Reality check (05:32) Stop and ask why (06:24) Does it fit (07:45) No may mean not right now (08:26) Get a second opinion https://www.helenharding.co.uk/power-hour/ (Power Hour) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/ask-why-when-picking-marketing-activities-for-your-holistic-business (Blog post, show notes and links)

Whilst researching content for a workshop, I discovered many therapists, coaches and healers confuse their clients with their messaging. LinkedIn has a sea of practitioners with weird and wonderful profiles. They either focus on their collection of approaches or use jargon that no client would understand. A few examples of the sort of things I mean are: Transformational coach helping you achieve authentic confidence Energy medicine and sound healing specialist Healthpreneur, consultant and speaker Holistic therapist helping you find your sparkle Intuitive healer People are busy and don't want to have to think about what you do. They're simply looking for a solution to their problems. People just want to know how you're going to help them and what results to expect. These are the type of descriptions that will stop you from finding clients because they just aren't clear. Podcast 55 show notes:(04:02) Practitioner training teaches jargon (04:45) Outside of training - simple rules (06:40) Have a simple way to describe what you do (07:33) Avoid jargon (08:22) Use stories (08:51) Get a second opinion https://www.helenharding.co.uk/blog/creating-a-marketing-message/ (Marketing message article) https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/stop-confusing-people-with-jargon (Blog post, show notes and links)

This week on the podcast I'm joined by Nikki Tapley of The Inspire Network. Nikki is a networking expert as well as an entrepreneur, investor and business coach. The Inspire Network is an amazing community of women, centred around building networks and relationships. Nikki's passion is supporting women to thrive whether they're new to business or have been trading for some time. Nikki networks for a living and feels very privileged to be able to do so. She feels networking is massively misunderstood, but once you know how it works, it's a huge amount of fun. Podcast 54 Show Notes:(01:50) What's at the Core of Networking (03:10) Building the Online Community (07:30) The Difference Between a Facebook Group and a Membership Community (09:22) The Benefits of Being an Inspire Member, (14:12) Other Opportunities Inspire Offers Connect with Nikki and The Inspire Network: https://www.theinspirenetwork.co.uk/ (Website) http://www.facebook.com/theinspirenetwork (Facebook Page) http://www.facebook.com/groups/theinspirenetworkcommunity (Facebook Group) http://www.instagram.com/theinspirenetwork (Instagram) https://www.linkedin.com/in/nikkitapley/ (LinkedIn) https://twitter.com/WeAreInspireUK (Twitter) https://www.helenharding.co.uk/blog/building-relationships-and-connection-to-find-clients (Blog post, show notes and links) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group)

Our lives are run by our habits - they affect us as individuals, across groups and cultures. The ability to run habits automatically reduces the number of decisions we need to make. Unfortunately, there are some bad habits that sabotage your ability to find clients. Whilst you may promise yourself a new start and set out with good intentions. You're going to follow up on old clients or the enquiries you've had. Before you know it, old familiar habits creep back in and take over. They are comfortable, and you don't have to think about them, they just run. (02:22) The habit loop (03:50) Identify your sabotaging habits (04:48) Focus on changing one small habit at a time (05:48) Set yourself up for success (06:51) Awareness (07:42) Employ willpower (09:23) Believe you can do it https://www.helenharding.co.uk/blog/changing-bad-habits-that-stop-you-finding-clients (Blog post, show notes and links) https://helenharding.as.me/discoverycall (Book your discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group)

If you want a marketing strategy that requires little budget but is incredibly powerful, word of mouth marketing is for you. Also known as referral marketing, it's one of the oldest marketing strategies and still one of the most effective. Marketing your holistic business using word of mouth will help you build a strong foundation of trust around it. Consider the last time you bought something recommended by a friend; this is a perfect example of referral marketing in practice. People naturally trust the opinion of family and friends when they are looking for something new. Working as a practitioner, you already have a relationship with your clients because of the personal nature of your work. It's this relationship you're nurturing with referral marketing to help attract more clients like them to your door. (02:09) Benefits of word-of-mouth marketing (03:32) How to build your word-of-mouth marketing strategy - create amazing experiences (05:02) Exceed expectations (05:50) Build relationships (06:22) Address issues immediately (07:26) Collect testimonials (08:25) Ask for referrals (09:18) Get visible https://www.helenharding.co.uk/blog/word-of-mouth-marketing-to-find-clients (Blog post, show notes and links) Book your https://helenharding.as.me/discoverycall (discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group)

When I had my knee operation, why did I see a physio who specialised in knee rehabilitation? When my chimney leaked, why did I find a roofer rather than a general builder? It's because I wanted an expert in the area to solve my specific problem. As practitioners, we can help lots of people in lots of ways. But, we're working and marketing online more than ever before, having a focussed niche is even more important. When people are searching for help, they're very specific in what they ask Google – think back to your last few searches. (02:34) What is a niche (03:39) Using your discipline as a niche (05:42) Niches are more than demographics (07:28) The ideal niche (08;20) What if you're just starting out (10:01) Your ideal client (10:52) Building your reputation https://www.helenharding.co.uk/blog/finding-clients-starts-with-knowing-who-youre-looking-for (Blog post, show notes and links) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/power-hour/ (Book a Power Hour with me)

This is my 50th episode of the Holistic Business Matters podcast, and I was reflecting on the experience. I'm now in the habit of creating it consistently and it's just what I do each week. I absolutely don't want to miss one - no matter what it takes. Whilst I love the short, bite-sized episodes, I've really enjoyed doing the interviews and I want to do more in the future. Podcasts are a powerful way to intimately connect with people - they accompany them while they go about their lives. Listeners aren't tied to a screen, they can be consumed to while walking the dog, driving, working out, etc. Podcasts are growing in popularity, and they're a great way to find clients for your holistic business. Podcast 50 show notes:(03:42) Podcasts are an amazing way to find clients for your holistic business (04:51) Research podcasts (08:51) get on the host's radar (08:48) Your email pitch to be a guest (09:56) Your one-pager (10:53) Podcast etiquette (11:52) Once the podcast is published Email me your pitch to be a guest on Holistic Business Matters https://www.helenharding.co.uk/blog/how-to-find-clients-by-being-a-guest-on-a-podcast (Blog post, show notes and links) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group)