Podcasts about world sees you

Did you know that the color blue is often associated with trust and security?  In the world of financial branding, understanding design and color psychology can make all the difference. Join Larry Sprung this week as he speaks with Josh Passler, the “FinArtist”, to talk about his extraordinary journey from financial advisor to entrepreneur, using art as a networking and branding tool in the financial industry. Josh sheds light on how FinArt started as a side project, evolved into a full-fledged business focusing on brand identity, and how color and design psychology can transform a firm's image. You'll gain insights into the entrepreneurial spirit, branding essentials, and the impact of visual elements on brand perception. Larry and Josh discuss:  Josh's background and transition from financial advisor to founding FinArt. The role color psychology plays in branding and marketing. The creative process and collaboration with designers to build or strengthen a brand. Processes that help align a firm's brand identity with its core values. The differences between a brand refresh and a complete rebrand. And more!   Resources: Mitlin Financial   The JOY and Productivity Journal by Larry Sprung  Logos that Last by Allan Peters How the World Sees You by Sally Hogshead Connect with Larry Sprung:  LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with Josh Passler:  LinkedIn: Josh Passler X (Twitter): Josh Passler Instagram: Josh Passler The FinArtist  About our Guest: After eight years in the industry, Josh Passler discovered the RIA community and found an innovative way to connect with financial planners—by drawing them as cartoons. As he continued to network, Josh realized that FinArt could evolve into a business, which came to be thefinartist.com. His dream is to develop content that allows advisors to explain financial concepts in a fun and engaging manner while also creating materials that help the public better understand the financial world. When he's not creating art, Josh enjoys spending time with his wife, Michelle, particularly through travel.

‘'The biggest risk is not can you build this? The biggest risk is that no one cares. So how do you validate that someone will care? And how do you validate that someone will be willing to pay for what you are selling?'' – Rob Walling. Calling all bootstrap founders! Joining us on today's masterclass on launching and growing a business is special guest Rob Walling. Rob is an admired serial entrepreneur, investor, author, and host of the popular podcast ‘Startups for the Rest of Us'. Since 2005, Rob has guided thousands of startup founders through his widespread books, recordings, articles, and MicroConf discussions. In this episode, Rob kindly lends us his time to openly share his experience of finding people who care when starting and growing a business. Rob also reveals how to communicate with your customers and unpacks the magic within collecting customer feedback. This episode may seem short and sweet but trust us when we say it is stuffed with brilliant insights and actionable nuggets of advice for you to take away straight from the master of startups. Key points throughout the discussion include:  An introduction to Rob Walling.  When is the right time for building an audience? The art of selling: warm VS cold leads. Business development and the magic of customer feedback.  The early day selection process: unlocking product-market fit.Smashing sales as an introvert. The key to capturing clients and communicating effectively. Sustainable marketing in a tech-savvy world. How to avoid an unprofitable business. Book recommendations for business builders. Rob's top two sales techniques for obtaining your first 10 customers. Why a landing page is a must!The rhythm of business growth from beginning to take-off.Connect with Rob Walling:https://robwalling.com/ https://twitter.com/robwalling https://www.linkedin.com/in/robwalling/ https://microconf.com https://www.startupsfortherestofus.com/about https://tinyseed.com/  Connect with First 10 Podcast host Conor McCarthy: https://www.first10podcast.comhttps://twitter.com/TheFirst10Podhttps://www.linkedin.com/in/comccart/ Resources:Book: The Mom Test by Rob Fitzpatrick.  http://momtestbook.com/  Book: Traction by Gabriel Weinberg. https://www.amazon.com/gp/Traction Book: How the World Sees You by Sally Hogshead. https://www.harpercollins.com/products/how-the-world-sees-youBook: Fascinate by Sally Hogshead. https://www.howtofascinate.com/store/books  Check out my podcast partners!Buzzsprout: https://www.buzzsprout.com/?referrer_id=1389931Otter:

Conform celor două cărți din episodul de azi, în 7 moduri. Dar trebuie să asculți pentru a le afla. 'Psihologia Persuasiunii' de dr. Robert CIaldini 'Fascinate - How the World Sees You' de Sally Hogshead După ce le citești, notează-ți felul în care tu îi fascinezi pe ceilalți, dar si care sunt acele reclame cre te-au convins să cumperi un produs de care nu aveai nevoie. -------------------------------------------------------------------- Eurostat a publicat statisticile anuale, iar România ocupă primul loc în topul țărilor europene ai căror locuitori nu au citit nici măcar o carte într-un an. Mai exact, 70% dintre români nu au citit în 2020 nici măcar o carte (!!!). Pe locul 2, dar la distanță, este Bulgaria, cu 52%. Pe cine găsim pe 'ultimele' locuri? Găsim țările nordice, iar Suedia are doar 17% dintre locuitori care să nu fi citit nici măcar o carte într-un an. Poate este un alt motiv pentru care nu ar trebui să ne mai mire că au printre cele mai bune nivele de trai și sisteme educaționale. De mult timp îmi doream să fac ceva prin care să încurajez oamenii să citească, iar acest procent de 70% a fost catalizatorul. Acest sezon este manifestul meu pentru educație. Episoadele lui vor fi scurte (10-15 minute). Vor fi fără invitați, iar în ele voi recomanda câte două cărți care pe mine m-au influențat și ajutat. Ele vor fi din domenii diferite: de la parenting la dezvoltare personală, trecând prin business, marketing digital, beletristică (mai ales SF & Fantasy), personal branding, copywriting sau psihologie. Ma voi folosi de notițele luate în timp ce citeam cartea respectivă și le voi prezenta pe cele mai importante 3. Vreau și sper ca așa să te influențez pe tine, care asculți, să citești și mai mult. La fel de important, sper ca TU să influențezi pe cineva care știi că nu citește, să pună mâna pe o carte. Să o citească și să ia din ea ce are nevoie pentru a deveni mai bun sau mai bună. Hai să ieșim împreuna din acest top! Hai ca, împreună, să ducem procentul la 49% în următorii 3 ani. Spor! Andrei V. P.S.: între timp, te poți inspira și din lista de 35 de cărți pe care să le citești pentru tine, cei dragi și cariera ta. P.S.2: nu te panica, la începutul episodului este și o scurtă 'mea culpa' (ascultă dacă vrei să râzi puțin) - ca întotdeauna, îți recomand să fii atent la mesaj, nu la felul în care este transmis. --- Send in a voice message: https://anchor.fm/parentprenor/message

BRANDING ON A BUDGET - PART 3 In parts 1 and 2 of this series of branding on a budget, we looked at some of the visual aspects of creating a consistent brand. In part 3, we're looking at creating a consistent brand voice. Having some simple rules to stick to will help you make decisions about what's a good fit for your brand, and importantly what isn't. It will set the tone for your brand and assist anyone supporting you to understand your style. (01:10) Simple marketing message (03:00) Words that describe your brand (04:44) Writing style outline (06:41) Pick your brand topics https://www.helenharding.co.uk/blog/creating-a-marketing-message (Creating your marketing message) article https://www.helenharding.co.uk/branding-made-easy (Stylish Branding Made Easy Mini-Course) https://www.helenharding.co.uk/blog/how-to-pick-brand-colours-and-fonts (Part 1 - How to Pick Your Brand Colours and Fonts) https://www.helenharding.co.uk/blog/how-to-take-a-great-profile-photo (Part 2 - How to Take a Great Profile Photo) https://www.helenharding.co.uk/blog/creating-a-marketing-message (Book recommendations: How the World Sees You by Sally Hogshead) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-find-your-brand-voice (Full blog post, show notes and links)

This episode, Nate and Danny explore the power and utilization of personality tests. They focus on the the "How to Fascinate" or "How the World Sees You" program by Sally Hogshead! They even have a free promo code for listeners to try the test themselves!

Stephanie Ann Bagley is on the show today, and I'm so excited and honored to share this bright light of a CEO with you today!In today's podcast, Stephanie and I dive into the joy of entrepreneurship, and how to be vulnerable in business – infusing your personality into what you do without losing your sense of self. GOLD!This episode is for you if you go through those seasons of feeling stuck in your business – grinding day in and day out, but struggling to see the needle even budge.Stephanie's tips and golden bits of wisdom will light a fire of clarity and inspiration in you, helping you break out of that cycle so you can finally get where you KNOW you're destined to be.Full shownotes here!Resources mentioned in this episodeThe E-Myth BookHow the World Sees You by Sally HogsheadLaunch by Jeff WalkerYou are a Badass by Jen SinceroThe Go Getter by Peter KyneThe Amy Porterfield PodcastThe School of Greatness PodcastThe Ed Mylett PodcastCONNECT WITH STEPHANIE ANN BAGLEYStephanie's websiteThe Dream Maker's PodcastCheck out Stephanie's photographyConnect with Stephanie on InstagramHelpful Links and ResourcesFor more information on the Leadership Academy, visit www.joytolead.com/academy!To learn more about the Dream to Team Hiring Course & Template Bundle, click here!Need 1:1 Hiring Support and Strategy? Click Here!

In this episode, I interview Stephen Larsen, Russell Brunson's #1 Funnel Builder. Stephen failed 17 times before he succeeded, and at one point couldn't even feed his family, but now he is a multi-millionaire. At this point, he has coached 20,000+ entrepreneurs and generated over $10,000,000 dollars.He comes on to talk about his personal identity shifts and killing his old self to become a new person and shares how that consequently led to his immense success today. Listen in and learn how you can a greater and more successful version of you.Key Points Discussed:The original energizer bunny and king of offer creation (01:59)Steve’s personal identity shifts (03:48)Becoming a successful coach accidentally (07:28)Becoming the person that you need to become (09:59)Steve’s Vision: Fighting the J-Curve (12:55)Doing things the unconventional way (15:51)Your business will only grow to the degree that you do (23:45)Motivation sucks and environment changes our behavior (28:40)Obstacle is the way (34:52)Enduring the dips and plateaus (40:38)Balancing personal and business (46:05)The role of faith in business (51:46)Making a difference in the world (55:55)Additional Resources:The Obstacle is the Way by Ryan HolidayEgo is the Enemy by Ryan HolidayHow the World Sees You by Sally HogsheadCan't Hurt Me by David GogginsThe Dip by Seth GodinAffiliate OutragePlay Bigger by Al RamadanExpert Secrets by Russell BrunsonHow To Design A 7 Figure Funnel In 30 Minutes - Free TrainingJosh’s New Communication Facebook GroupJosh’s New Travel InstagramJosh’s Weekly Vlog Videos on YouTubeJosh’s Daily BlogThe Mindset GuideYou can find the transcripts and more at www.thinkdifferenttheory.com/88-Be sure to follow me on Instagram @joshfortiSubscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere else you listen to your podcasts.You can find this episode plus all the previous episodes here.Be sure to grab a copy of The Mindshift Playbook here.If you haven't already, please rate and review the podcast on Apple Podcasts!

Have you been waiting to incorporate album sales into your business, because you're uncomfortable with selling?In episode 324 of the Bokeh Podcast, Raquita Henderson shows us a different way to look at and approach album sales, by offering them as more than just a product. Listen in as she shares how albums become a part of her couples' marriages, a conversation piece for family gatherings, and a peace offering during heated discussions.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position: A photographer who values printing photographs. (12:03)Advice for Photographers: People don’t know what they want. (16:17)Technique for Time: Be honest with those you’re close to about your availability and utilize systems. (22:46)Book Recommendations: (29:35)Start With Why by Simon Sinek - bit.ly/bp-startwithwhyBuilding a Storybrand by Donald Miller - bit.ly/bp-storybrandHow the World Sees You by Sally Hogshead- bit.ly/bp-howtheworldseesyouUnconditional Parenting by Alfie Kohn - bit.ly/bp-unconditionalparentingThe Gear Bag: Quarterback Playbook - bit.ly/bp-quarterbackplaybook (31:46)Wedding Albums Save Marriages (35:23)Approaching the Print Process: (44:28)1. Take the time to design the album in person.2. Believe in the process and prints.Links:pinxitphoto.cominstagram.com/pinxitphotoinstagram.com/theraquitaDubsado.comfundydesigner.comgraphistudio.comfloricolorusa.commillerslab.com See acast.com/privacy for privacy and opt-out information.

As we approach the end of another year, it’s time to start thinking about business strategies and what we can do to boost our business in the new year. In today’s episode, Monica speaks with Cheryl Knowlton and Kristy Hairston about some book suggestions for building your brand, personal development, and business strategies. Both guests stress the importance of reading, and with a curated list like this, you’ll know right where to start!   Cheryl Knowlton   Cheryl loves to read! Not only physical books, but Audible is a great hack to get more books in. Both Cheryl and Monica have their book lists on their websites, and you can also check out Goodreads, a social media platform for book sharing.   The first book they discuss is Never Split the Difference, by Chris Voss. Chris was the chief hostage negotiator for the FBI, and the book focuses on different types of negotiations. In some cases, you literally can’t negotiate for half of whatever is at stake, and this book teaches you the skills to never settle for half of what you want. You can also access Chris’ material on YouTube.   Cheryl and Monica discuss the idea of a win-win situation if you never split the difference. The book provides scripts and scenarios that can help you navigate different situations. They also talk about the “black swan” as a key to negotiation, and how knowing what the black swan is can change the course of the deal.   The next book is Unfu*k Yourself, by Gary Bishop. Though the title is a bit colorful, it is a great personal development book. It helps you be intentional about the things that are hijacking your life. The companion workbook is an aid to help you work through these things and make real changes. The way to make fundamental changes is to make promises with ourselves, and hold ourselves accountable to those promises no matter what.   Think and Grow Rich for Women, by Sharon Lechter is a great book about not only how to make money, but also talks about other motivations beyond just making money. Money means different things for different people. It uses the same language and terminology as the original, and has a lot of great quotes and affirmations, especially for women.   The last two books they discuss are both from author Sally Hogshead. Fascinate is geared toward understanding branding in corporations. She took this same information and put it into How the World Sees You, which focuses more on branding for individuals. There is also a code in the back of the book for a quiz to determine your primary and secondary advantage, and how to use them.   Books allow you to connect with very powerful people without having to be physically with them. Reading can make you a better real estate professional, husband or wife, son or daughter, and all-around human being.   Kristy Hairston   Getting Everything You Can Out of All You’ve Got, by Jay Abraham has 21 ways you can outperform your competition. It focuses on mindset and looking at other industries for principles you can apply to real estate. These steps can help you form your brand around the customer experience. The book also provides tips on how you can get clear on who you are and what you’re setting up for yourself.   Kristy and Monica go in-depth about the customer experience, and how we can draw on different industries and apply those ideas to real estate, especially getting consistency in your customer experience from open houses to closing gifts.   Ninja Selling by Larry Kendall focuses on the flow Kristy referenced. Sometimes we don’t have a referral-based business because we aren’t “in flow” with them. It focuses on two types of flow, auto-flow and live-flow, and how you can continue to deliver to your current customer base. It will help you identify your “Ninja 9,” nine successful habits that are done each week.   Kristy talks about how she combines the ideas and principles of the two books mentioned to better suit her business.   The book To Sell Is Human, by Daniel Pink is a research-heavy book that breaks down the different layers of information about our careers and industries. There are case studies across several different industries that can help shift the mindset for REALTORS® in how they present themselves and their product. This book is great for people who are looking for thoughtful insight and data.   In this business, don’t forget to be uniquely you! Do that with a system and a brand for yourself.   Guest Links:   Goodreads   Cherylknows.com Workpurposefully.com   Never Split the Difference, by Chris Voss Unfu*k Yourself: Get Out of Your Head and Into Your Life, by Gary John Bishop — the book and the companion workbook Fascinate: How to Make Your Brand Impossible to Resist, by Sally Hogshead How the World Sees You: Discover Your Highest Value Through the Science of Fascination, by Sally Hogshead Think and Grow Rich for Women: Using Your Power to Create Success and Significance, by Sharon Lechter Burn the Hamster Wheel: Stress Management Strategies for Today’s Real Estate Professional, by Cheryl Knowlton   Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, by Jay Abraham Ninja Selling: Subtle Skills. Big Results., by Larry Kendall To Sell Is Human: The Surprising Truth About Moving Others, by Daniel Pink Real Estate Tech Reboot: Tips for Leveraging Technology to Grow Your Real Estate Business, by Kristy Hairston   Additional Links: OnlineLearning.REALTOR for NAR Online Education Training4RE.com — List of Classroom Courses for REBAC and REBI classes.   CRD@realtors.org   Host Information: Monica Neubauer Speaker/Podcaster/REALTOR® Monica@MonicaNeubauer.com FuntentionalLiving.com FranklinTNBlog.com   Additional Bios:   Cheryl Knowlton is the CEO and Chief Energy Officer of Dynamite Productions, Inc. A 20-year veteran of the real estate and mortgage industries, Cheryl works with real estate professionals who want to increase confidence through compliance and elevate their expertise through education. Cheryl is a proud member of the National Speakers Association and holds the highly coveted Certified Speaking Professional (CSP) Designations as well as the Distinguished Real Estate Instructor (DREI) designation, given by the Real Estate Educators Association. She also holds fifteen designations and certifications bestowed by the National Association of REALTORS®.   A record-breaking recruiter, licensed broker, real estate sales and mortgage expert, Cheryl specializes in enthusiastically empowering excellence by consistently delivering highly engaging, timely and relevant content. Cheryl’s programming ensures that today’s real estate licensees and brokers the tools they need to hit the ground running to raise the bar of professionalism in the real estate industry.   Cheryl is the author of “Burn the Hamster Wheel: Stress Management Strategies for Today’s Real Estate Professional.” She is consistently working to fight overwhelm and burnout and to “burn her own hamster wheel” in her personal and professional life through long runs, loud concerts in the car, weekly massages, and playing with her grandbabies and her dog, Buzz Lightyear.   Kristy Hairston   Kristy Hairston is an energetic, driven and compassionate leader. For the past 11 years, Kristy has chosen real estate as the vehicle to use those qualities to add value to family, clients and fellow REALTORS®. She is the Principal Broker at Parks Realty in Nashville. She is a national instructor and was awarded the Educator of the Year award in 2018 by Tennessee REALTORS®. “The most rewarding part of being an instructor is the satisfaction that comes from helping others grow their businesses.” Kristy is the 2020 President of the Greater Nashville REALTORS®. At the core, Kristy is a life-long learner and goal-setter. She has served on the Tennessee REALTORS® Forms committee for four years. She had a really interesting experience that helped all of us by being the Co-Chair for the NAR Conference and Expo for 2018–2019. You might have seen her on the big stage!

In this episode, I interview Stephen Larsen, Russell Brunson's #1 Funnel Builder. Stephen failed 17 times before he succeeded, and at one point couldn't even feed his family, but now he is a multi-millionaire. At this point, he has coached 20,000+ entrepreneurs and generated over $10,000,000 dollars. He comes on to talk about his personal identity shifts and killing his old self to become a new person and shares how that consequently led to his immense success today. Listen in and learn how you can a greater and more successful version of you. Key Points Discussed: The original energizer bunny and king of offer creation (01:59) Steve’s personal identity shifts (03:48) Becoming a successful coach accidentally (07:28) Becoming the person that you need to become (09:59) Steve’s Vision: Fighting the J-Curve (12:55) Doing things the unconventional way (15:51) Your business will only grow to the degree that you do (23:45) Motivation sucks and environment changes our behavior (28:40) Obstacle is the way (34:52) Enduring the dips and plateaus (40:38) Balancing personal and business (46:05) The role of faith in business (51:46) Making a difference in the world (55:55) You can find the transcripts and more at www.thinkdifferenttheory.com/88 Additional Resources: Get the Free Mindshift Playbook and Get a Chance to Win Some Great Prizes The Obstacle is the Way by Ryan Holiday Ego is the Enemy by Ryan Holiday How the World Sees You by Sally Hogshead Can't Hurt Me by David Goggins The Dip by Seth Godin Affiliate Outrage Play Bigger by Al Ramadan Expert Secrets by Russell Brunson -- Be sure to follow me on Instagram @joshforti Subscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere else you listen to your podcasts. You can find this episode plus all the previous episode here. Be sure to grab a copy of The Mindshift Playbook here. If you haven't already, please rate and review the podcast on Apple Podcasts!

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode57 Marketing is a necessary part of any online business, but the approach is entirely up to you. In fact, if you want to be successful, it is important to find your own marketing voice and design a method that works with your introversion rather than against it. The ‘get known’ method of constant networking and speaking on stages isn’t for everyone, and there are countless other ways to attract clients that don’t involve collecting business cards or making hundreds of phone calls. Thank goodness! After the birth of her third child in 2012, Michelle Evans walked away from a position in global marketing strategy at Microsoft to start her own marketing consultancy. Today, she focuses on helping entrepreneurs go from ‘simply surviving to predictably SOLD OUT’ by way of marketing funnels and Facebook ads. Michelle also serves as the host of the Marketing Funnel Show podcast. On this episode of Introvert Biz Growth, Michelle shares the story of getting involved in the wrong mastermind and trying to fit the mold of the extroverted marketer. She explains how getting back to her roots and building a sales funnel turned her business around—and taught her to trust her gut. Michelle describes her strength in helping clients find their own authentic marketing voice and the tools she uses to streamline client communication. Listen in for Michelle’s insight on carving out the time to work ON your business (before taking care of clients) and learn how to define the marketing voice that works for you! *** Become a VIP of my community Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/ *** In this episode you’ll learn… Why Michelle left a global marketing position at Microsoft for entrepreneurship. How Michelle’s business evolved to focus on attracting clients with marketing funnels. Michelle’s harrowing experience in a mastermind that was ‘all about the hustle.’ How Michelle turned her business around with an introverted marketing approach. The AHA moment that helped Michelle realize she didn’t have to be someone else. Michelle’s strength in helping clients find a marketing approach that fits them. How Michelle’s business manager supports her in staying visible. Why Michelle blocks the first 90 minutes of each day to work ON her business. How Michelle leverages Dubsado for contracts, auto billing and client communication. How How the World Sees You helped Michelle define her own marketing voice. Michelle’s gratitude around coming to a place of self-acceptance. Michelle's favorite quote "If you're not embarrassed by the first version of your product, you've launched too late.” ~Reid Hoffman Other links and resources mentioned in this episode: Michelle’s Website Michelle on Twitter Michelle on Facebook Michelle on LinkedIn Michelle’s Marketing Funnel Quiz The Marketing Funnel Show Dubsado How to Fascinate How the World Sees You: Discover the Highest Value Through the Science of Fascination by Sally Hogshead Sarah’s Book List Donate to the IBG Podcast Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Warmly Sarah

Visit EOFire.com for complete show notes of every Podcast episode. Sally Hogshead is an award winning branding expert, hall of fame speaker, and bestselling author of Fascinate: How to Make Your Brand Impossible to Resist and How the World Sees You. Hundreds of corporations and small businesses use her Fascinate system including Twitter, IBM and Porsche as well as universities such as NYU.

“Seeing Your Past”   Terry Linhart is joined by three leadership coaches to discuss the themes about Christian leadership that emerge from his book, The Self-Aware Leader.   April Diaz is 20-year youth ministry veteran who got her start at Willow Creek Community Church and then Newsong Church in southern California. She has authored the book, Redefining the Role of the Youth Worker. She is the director of coaching for The Youth Cartel and is a member of the advisory council for Fuller Youth Institute.   She is married to her high school sweetheart, Brian, and they have three children. You can connect with April on Twitter or at AprilDiaz.com.   Joan McClendon is the project director at Women’s Entrepreneurship Initiative at St. Mary’s College and co-author of Life on the Fringe: Testimonies of Women Moving Beyond Desperation to Faith. She is an executive-level coach to women who run large companies in the Midwest. Joan and her husband, Kary, are the proud parents of two adult children. Connect with Joan at joanmcclendon.com   After 16 years as an executive pastor at two different large churches, Jon Swanson is a consultant with the Center for Congregations. He is also a senior consultant with The Arbor Research Group and a hospital chaplain at Parkview Hospital in Fort Wayne, IN. He has authored numerous books, including A Great Work: A Conversation with Nehemiah for People (Who Want to Be) Doing Great Work and Lent for Non-Lent People. He and his wife Nancy have two adult children. You can connect with Jon on Twitter or at 300 Words a Day.     Show links – resources, books, and organizations discussed on this episode.   Strengths Finder resources.   DISC profile assessment.   The Enneagram tool.   Sally Hogshead’s book, How the World Sees You.   Gary Thomas’s book, Sacred Pathways: Discovering Your Soul’s Path to God   Terry’s free guide Getting Published Download   Sponsor   We are grateful for EXPERIENCE MISSION to be a sponsor for our ENTIRE Season 3. EM is one of the leading non-profit organizations for short-term mission trips and longer Immersion experiences throughout the U.S. and around the world. Right now, EM is offering some amazing cross-cultural training resources for FREE to listeners of 37 the Podcast. Check out their training sessions built around the ideas of Hope, Human Dignity, and Brokenness. EM believes that “living your mission” and serving others is incredibly important and these resources explore the importance of how we serve others in a cross-cultural setting. Don’t miss these and all of Experience Mission’s upcoming mission trip opportunities.   Links: Follow 37 the Podcast on Twitter Connect with Terry on his website – TerryLinhart.com Follow Terry Linhart on Twitter or Michael Yoder on Twitter. Thanks to J2 Marketing for providing studio space. Thanks to Bethel College for allowing us the time to record this episode.       The opinions expressed on this episode are exclusively those of podcast participants.  

Terry Linhart is joined by three leadership coaches to discuss the themes about Christian leadership that emerge from his book, The Self-Aware Leader.   April Diaz is 20-year youth ministry veteran who got her start at Willow Creek Community Church and then Newsong Church in southern California. She has authored the book, Redefining the Role of the Youth Worker. She is the director of coaching for The Youth Cartel and is a member of the advisory council for Fuller Youth Institute.   She is married to her high school sweetheart, Brian, and they have three children. You can connect with April on Twitter or at AprilDiaz.com.   Joan McClendon is the project director at Women’s Entrepreneurship Initiative at St. Mary’s College and co-author of Life on the Fringe: Testimonies of Women Moving Beyond Desperation to Faith. She is an executive-level coach to women who run large companies in the Midwest. Joan and her husband, Kary, are the proud parents of two adult children. Connect with Joan at joanmcclendon.com   After 16 years as an executive pastor at two different large churches, Jon Swanson is a consultant with the Center for Congregations. He is also a senior consultant with The Arbor Research Group and a hospital chaplain at Parkview Hospital in Fort Wayne, IN. He has authored numerous books, including A Great Work: A Conversation with Nehemiah for People (Who Want to Be) Doing Great Work and Lent for Non-Lent People. He and his wife Nancy have two adult children. You can connect with Jon on Twitter or at 300 Words a Day.     Show links – resources, books, and organizations discussed on this episode.   Strengths Finder resources.   DISC profile assessment.   The Enneagram tool.   Sally Hogshead’s book, How the World Sees You.   Gary Thomas’s book, Sacred Pathways: Discovering Your Soul’s Path to God   Terry’s free guide Getting Published Download   Sponsor   We are grateful for EXPERIENCE MISSION to be a sponsor for our ENTIRE Season 3. EM is one of the leading non-profit organizations for short-term mission trips and longer Immersion experiences throughout the U.S. and around the world. Right now, EM is offering some amazing cross-cultural training resources for FREE to listeners of 37 the Podcast. Check out their training sessions built around the ideas of Hope, Human Dignity, and Brokenness. EM believes that “living your mission” and serving others is incredibly important and these resources explore the importance of how we serve others in a cross-cultural setting. Don’t miss these and all of Experience Mission’s upcoming mission trip opportunities.   Links:             Follow 37 the Podcast on Twitter             Connect with Terry on his website – TerryLinhart.com       Follow Terry Linhart on Twitter or Michael Yoder on Twitter.       Thanks to J2 Marketing for providing studio space.       Thanks to Bethel College for allowing us the time to record this episode.       The opinions expressed on this episode are exclusively those of podcast participants.

Terry Linhart is joined by three leadership coaches to discuss the themes about Christian leadership that emerge from his book, The Self-Aware Leader. April Diaz is 20-year youth ministry veteran who got her start at Willow Creek Community Church and then Newsong Church in southern California. She has authored the book, Redefining the Role of the Youth Worker. She is the director of coaching for The Youth Cartel and is a member of the advisory council for Fuller Youth Institute.   She is married to her high school sweetheart, Brian, and they have three children. You can connect with April on Twitter or at AprilDiaz.com. Joan McClendon is the project director at Women’s Entrepreneurship Initiative at St. Mary’s College and co-author of Life on the Fringe: Testimonies of Women Moving Beyond Desperation to Faith. She is an executive-level coach to women who run large companies in the Midwest. Joan and her husband, Kary, are the proud parents of two adult children. Connect with Joan at joanmcclendon.com After 16 years as an executive pastor at two different large churches, Jon Swanson is a consultant with the Center for Congregations. He is also a senior consultant with The Arbor Research Group and a hospital chaplain at Parkview Hospital in Fort Wayne, IN. He has authored numerous books, including A Great Work: A Conversation with Nehemiah for People (Who Want to Be) Doing Great Work and Lent for Non-Lent People. He and his wife Nancy have two adult children. You can connect with Jon on Twitter or at 300 Words a Day.   Show links – resources, books, and organizations discussed on this episode.   Strengths Finder resources.   DISC profile assessment.   The Enneagram tool.   Sally Hogshead’s book, How the World Sees You.   Gary Thomas’s book, Sacred Pathways: Discovering Your Soul’s Path to God   Terry’s free guide Getting Published Download   Sponsor:   We are grateful for EXPERIENCE MISSION to be a sponsor for our ENTIRE Season 3. EM is one of the leading non-profit organizations for short-term mission trips and longer Immersion experiences throughout the U.S. and around the world. Right now, EM is offering some amazing cross-cultural training resources for FREE to listeners of 37 the Podcast. Check out their training sessions built around the ideas of Hope, Human Dignity, and Brokenness. EM believes that “living your mission” and serving others is incredibly important and these resources explore the importance of how we serve others in a cross-cultural setting. Don’t miss these and all of Experience Mission’s upcoming mission trip opportunities.   Links: Follow 37 the Podcast on Twitter Connect with Terry on his website – TerryLinhart.com Follow Terry Linhart on Twitter or Michael Yoder on Twitter. Thanks to J2 Marketing for providing studio space. Thanks to Bethel College for allowing us the time to record this episode.       The opinions expressed on this episode are exclusively those of podcast participants.  

The incredible Sally Hogshead has done it all. She’s a branding expert who founded her own ad agency in her 20s and has worked with prestigious companies like Nike, Godiva, and MINI Cooper. She’s also the author of two New York Times bestselling books, Fascinate and How the World Sees You. In this conversation, it becomes very clear that she also has a deep, nuanced understanding of human nature and communication. She explores how your personality and goals should shape the message you share with the world, and how having all these things in alignment offers the potential for a more powerful message. This conversation previously aired as episode 44 on my other podcast, The Optimized Geek, but it’s so great I had to share it with my Marketing Speak listeners too! With that said, though, I suggest checking out The Optimized Geek if you aren’t already a regular listener. You’ll learn many tips, strategies, and methods to transform your life, body, and health. Find Out More About Sally Here: @SallyHogshead on TwitterHogshead on Facebookhowtofascinate.com In This Episode: [04:06] - Sally starts off by emphasizing the importance of making sure we have the same understanding of words. She then shares her definition of the word “brand” and gives a couple of examples. These days, she says, everything we do is either adding value to or damaging our brand. [07:31] - Next, Sally gives us a look “inside the golden hallways of a high-end ad agency” by discussing the example of MINI Cooper. She then discusses how this relates to smaller companies, entrepreneurs, and solopreneurs. [10:04] - We learn what the term “anthem” means in advertising through several examples. [11:23] - Stephan shares his own example of an anthem. [14:19] - Sally takes a moment to rave about the experience of helping brands find the right words to describe themselves. She then explains that all communication can be put into seven different categories and gives some insight into how this applies to brands. [17:58] - Stephan offers LifeLock as an example of an alert brand. Sally agrees with his assessment, and elaborates on it. She then explains that  these seven categories apply to people too, with each of us having a primary advantage. [21:35] - Does Sally have any processes or tips for stepping into our best selves? She starts her answer by offering an example of needing to balance a trust company with an innovation message. She then offers three recommendations. [27:28] - In response to Sally’s client “Mountain Dew” anecdote, Stephan shares a story of his own on connecting with a client whose internal and external messages were incongruent. [29:47] - Sally talks about the terms “quicksand” and “wellspring.” A wellspring is a situation that allows you to fully apply your natural advantages. For Sally, that’s sitting down and writing headlines or short-form copy. Quicksand, on the other hand, is something that takes a disproportionate amount of energy and doesn’t allow you to show up at your best. [32:37] - Sally applies these concepts to a completely different type of personality: Dan Kennedy. His wellspring is being able to sit and think through concepts intensely. His quicksand is emotional connection in which he has to fake interest or hug strangers. Jay Abraham’s wellspring is coming up with nonlinear ideas very rapidly. His quicksand is micromanaging his own thinking and following a formalized script, or going through details in a way that doesn’t allow creative freedom. [34:23] - Stephan takes a moment to talk about flow and being in a flow state. He then shares his own wellspring and strengths. His quicksand, he reveals, lies in details. He then discusses the finite nature of willpower. [39:05] - This time, Sally asks Stephan a question: when we’re working on something that requires a tremendous amount of willpower, does that lead to unhealthy behaviors? They discuss willpower, the allocation of time, and abstinence versus moderation. [43:43] - We hear Sally’s thoughts about hiring people based on their wellspring and quicksand. She recommends having people take the Fascination Advantage Assessment (free to Marketing Speak listeners with the code “GEEK”), then gives examples of how to use this when managing people. [47:56] - Is Sally a speaker who writes or a writer who speaks? Her answer reveals that you aren’t necessarily wired one way or the other, but something that can change depending on our experiences and what we practice. [50:38] - Sally shares another perspective on this question, framing it in a more conceptual way. [52:41] - Stephan explains how to get Sally’s free gift (howtofascinate.com/you code: geek) [53:17] - We learn more about the Fascination Advantage Assessment, which takes about three minutes and tells you about how the world sees you at your best. [55:21] - Sally has two training programs: one for personal brands and one for businesses. She talks more about the programs she offers. Her Fascination Business System is for people who don’t have the budget to hire an agency, but understand the need to differentiate themselves. [57:12] - To wrap things up, Sally shares a final parting thought: the world isn’t changed by people who sort of care. You have to passionately care and find something that fascinates you and allows you to become fascinating. Links and Resources: @SallyHogshead on TwitterHogshead on Facebookhowtofascinate.comDan KennedyJay AbrahamFlow by Mihaly CsikszentmihalyiThe Rise of Superman by Steven KotlerStrengths Finder TestFascination Advantage AssessmentRobert Allen

Jane Anderson is a Personal Branding and Presentation Skills expert. She is a communication expert with over 12 years in personal branding and LinkedIn in profile development. Jane works with experts in their field to grow their businesses and increase their leads, her clients include Virgin Australia, Cisco, Leggo, IKEA, Rio Tinto and Origin Energy. Jane has been featured in Business Insider, Sydney Morning Herald, The Age, Courier Mail and Marie Claire and is the host of the number 1 ranked iTunes Podcast, The Jane Anderson Brand You Show. Jane is a nominee for Telstar Business Awards for 2016 and a mentor on Thought Leaders Business School, helping clever people be commercially smart. Jane has been endorsed by LinkedIn as one of the top influences in Australia and New Zealand; she is also the author of 3 books including Connect: How to Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less Than 7 Minutes per Day.   Questions Tell us a little bit about yourself and your journey How do you feel about customer service/ customer experience on a global level? From your book, what are some of the top things that will help business owners to grow their business, to leverage and understand their business and how customer service can help their business and get more leads and more customers and will they see results? Yanique indicated that se read Jane’s website that Jane believes people should really be optimizing on their personal brand because people buy you. How do you stay motivated every day? What is the one online resource, website, tool or app that you absolutely cannot live without in your business? What are some of the books that have had the biggest impact on you? What is one thing in your life right now that you are really excited about – something that you are working on to develop yourself or people? Where can our listeners find your information online? What is one quote or saying that you live by or that inspires you in times of adversity?   Highlights Jane Anderson state that when she was growing up something that she has always been interesting in was the world of business but while she was in high school, her very first job was in retail and she worked for a company called Mavis Shoes in Australia and Mavis Shoes is a family type shoes store and they have branches all over Australia. She started working for the Mavis Shoes brand when was she was 14 years old but the keeping was that the Mavis family owned the Mavis brand and it was a big iconic family in Australia and they sold the company and moved on. She started in retail and remembered how the experience was with customers and how she was allowed to have a customer by herself for the first month. They had to have somebody with them the whole time, the standards of training was high but it lead her down the path of really starting to become interesting in personally branding businesses so the Mavis name is still known in Australia, they are 3rd and 4th generation retailers and she has since gone on to work with other industries like State Government, Roads and Transport but she kept coming back to retail, she spent about 15 years in retail, she was a manager. She did a marketing degree but have always loved customers, she loves being able to make them happy but she worked with the Mavis family for 12 years and one of the things she found while working with them is that what drew people to the business was because everybody had a story about the family, everybody knew something about them or they knew the daughters and what she notice was that the family had a strong reputation in the community and they were very well respected and her job was to make sure that their values of customer service that she adapted those and did things in the same way as if they were in the store, she went on to be a area manager for them. She then went on to work for a super retail group, Supercheap Auto in Australia, it is the fastest growing retail companies, they have just over 10,000 staff and she was the Learning and Development Officer for them. She always knew she would go out on her own, it’s something she has always been committed to is customer service. She grew up in a place called Lismore in Australia, which is laid back, she moved to the city when she finished University because she just wanted the jobs there and she has gone on to doing other things. Jane Andersons stated that on a global level from what she see and talking clients is that she thinks there’s not one way to do things anymore, there are so many channels the way you access customers and particular now, what’s the digital platform that matches the face to face customer experience. She stated that she was talking to someone the other day and they said, “the only reason why I on Twitter is make a customer service complaint because if I can’t the answers, they’ll soon answer me if I’m on Twitter”, so the customer service experience she thinks is a lot more transparent than it use to be in the past. If somebody has a bad experience, it’s not that hard for us to go and find out, people make comments on Facebook pages and Twitter, so the digital foot print as part of your customer experience in your business is something she thinks people don’t always think is much. She stated that the other thing is about evolving and changing, so if you look at the retail industry, something that they have noticed in Australia and it’s been in the media, is that retail businesses are being extraordinary slow to adapt online shopping as part of their experience, so a lot of Australian shoppers have shopped overseas online because the can get it cheaper and so Australian retailers suffer because they are not offering the customer experience that people want, so people will shop overseas. Those 2 things, the impact of digital social media, businesses evolving and changing fast enough because it’s the ones that edge all, who can move quickly if they look at thing like Instagram or what people are able to sell and create the customer experience and integrate that, it’s just not walking pass the shop front anymore. Jane stated that the challenge is that the customer is driving the direction of the experience, not the businesses and it depends on the kind of business you are in but she thinks that 1 of the challenge is being able to know when to listen to customers and when not to, she always thinks of that Henry Ford quote, “If I had asked my customers what they wanted, they would have said a faster horse.” Sometimes it’s that balance, it’s not necessarily playing with the popularity contest. They’ll say, I need you to look at what’s trending and stop marketing around what customers or what people are talking about and what’s trending but the problem with that is that you’re just diluting your business because you’re focusing on what people are talking about what they want but sometimes it’s about being comfortable that what you’re talking about is actually about what people need and you have to be comfortable that you might not be popular, you might not be everybody’s favorite but if you’re following what everybody is interested in, you become commoditize, so you have to be very careful that you can still stand out even if customers are wanting it and everyone’s following what customers want. Sometime you have to actually go in the opposite direction. Jane stated that when she first started her business, she is a sole entrepreneur and have a team of 1 staff member full-time and rest of her team are contractors but one of the things when she first started and she left corporate business life was that she had some money saved and she thought she was going to go out and start her business and the first year she lost about $30,000.00 in google advertisments and search engines optimization and it wasn’t that anything was wrong with those products, they are fantastic but she spent it on the wrong person and she was a little naïve and this person said that they were an expert but she might have well just given the money away. When that happened she had a choice, she had either go back to job or she had to find a way to make it work with zero budget, so it forced her to start to learn about LinkedIn a little more, it’s free and she can go and start reaching out to people and contacting them and that was in 2009. At the time she was also writing profiles for her clients, so they were getting jobs, and branding people and what happened was that she used LinkedIn to help grow her business and that was how, she learnt from someone in the United States of America about how the algorithms work. She is also productivity. The book was written for people who are time poor, who just really need it to work for them when they need it to, when they are trying to grow their business and what are the activities they need to work on that will get the growth. There are thought leaders, experts in their fields she has worked with and she generally says, “you can get your turn over up to the $300,000.00 mark just purely through LinkedIn before you start your website.” She stated that LinkedIn is extraordinary powerful and what it did for her at a time when she had no money and she had to try and work out how to grow her business, it puts you in the drivers’ seat as to hoping that you will get an enquiry on your website. Jane stated that a client who is a sole entrepreneur, her name is Rachael Burke who lives in Australia and is a Sales Expert and she came to her and said, “I’m not really good at lead generation but I’m really good at selling, so I just need more customers.” So what she did with her was to show her the formula and how to get it to work and she increased her sales by over 66% in 3 months, so that’s in the hundred of thousands of dollars. She does LinkedIn for lead generation for large organizations as well as small ones and sole entrepreneurs. Jane stated that in Australia, they have a business which is a big superannuation and superannuation in Australia is like money you put away for your retirement and they built all the LinkedIn profiles for the staff and for the financial planners for the business and what she got them to do was, they have a change of legistration in Australia so it was a great time to educate the market on some of the changes because nobody was educating the market, she was out looking. She said to them that they need to run webinar, they need to got out and educate some of these clients and they got 500 new leads from that webinar. That was purely through leveraging the profiles and that was about 50 staff that got their profiles built. The opportunities that are in there but the thing is with LinkedIn is that, she find most people will come to her and say, “I’ve got a LinkedIn account but I have never achieve any results from it.” and then she’ll ask them what their profile say, there are often be no content in it at all or she’ll ask them how often they have reached out to people? What have you said to them? What have you invited them to? What’s your content plan? And they don’t have any of that, so LinkedIn doesn’t make clients magically appear, you have to go out and find them but you’ve got to have really good collateral and they make a decision about you in 3 seconds. You have to make sure that all your collateral and profile is so nice and polished and sharp and that it matches how amazing you are in person because we only have 3 seconds for them to go “wow, this person knows what they are doing, this person is amazing, I have to talk to you.” To have a profile that really works, like making sure it turns up in search results as well as having that impact when they see you. For just a simple 3 seconds, that’s how long they look at it before they move on and have a look at somebody else, so they have to make sure that they make their job really easy. Jane stated that people need to shift their attention now onto the other person, so you’re looking for what’s the common ground or what the purpose because the other person is asking themselves “why are you offering to connect with me?” so you’ve got to be able to answer the “why”, so if you’re reaching out and for example, she was reaching out medical financial planner, if he just looked at her profile and say, “why is she offering to connect with me, I don’t understand.” She explained to him that she does a lot of work with doctors, she helps them with lead generation but she helps them who are going into specialist training programs and she said to him, “I would love to catch up with you, I think there’s an opportunity for me to perhaps add some value to your clients, if not, that’s totally fine but here are some links, you are welcome to check out what I do and I would love to catch up with you for coffee one day and see what I can do to help you as well.” And so he met with her, so it all started from there and you’ve got to focus, look at their profile, what is it that they do and you have to address, “I notice this on your profile or I notice that you do this type of work, I notice that you’re in the same industry, I do this type of work or I help people like you in this space, so I thought I’d connect.” Jane stated that what happens is that just because you are ready to sell, doesn’t mean that the customer is ready to buy. So when you reach out to people, people have got to get to know you so they are going, “hold on, I haven’t even met you” and it’s a little like dating. She recalled she went on a date with a guy once and he turned up with a bag pack and she said to him, “have you just coming from the gym?” and he said, “No, you never know, things might go alright” and she thought he was joking and he opened his bag and there was a tooth brush, he had a change of clothes, his undies. She stated that LinkedIn is a little like that, is that sometimes we turn up with a bag pack, we’re ready to move in together, start this relationship and go in whole but the customer is saying, “hold on, can we just have coffee first, who are you?” So we sort of scare people and that’s when you hear people say they just get harass by sales people. You have to connect, be liked, friendly but then you’ve got to let people get to know you through your content, Mark Port who wrote the book, Book Yourself Solid said, “you have got to earn the right to sell.” And the problem is that most people don’t earn the right and then they scare people away. You can then ask for the value, you can ask for what you want based on the value you delivered. So in other words, if you have given enough, you have done enough content, if you kept visible enough, if you build enough trust, now you’re ready to go and ask for what you want. One of the things she does with clients is that she will look at how much value they have given to their audience because what they do is done nothing, they have given no value and they will say to her, “I want to be able to grow my business on LinkedIn but it’s not working.” But are not giving their audience any value, so you can’t go and ask for what you want because you haven’t earn it yet. You can do that in less then 7 minutes a day. Jane shared her concept of people buying you, her experience working with this family from she was 14 years old, people’s connections were so intertwined. Jane shared back then the only way people really knew who you were was if you were on TV or something or if you are in the newspaper. Now, Social Media has heavily leveled the playing field so if you leverage your name and identify your Unique Selling Proposition (USP) that you bring to your customer. Jane says thought leaders will at times come to her and say there is so much content out there already about for example productivity and Jane believes there is only one of you and so people deserve to hear your unique views on the subject – your experiences, your voice, you lens, your interpretation and your insights. Your Social Media profile, particularly something like Linked In offers great opportunities for a small business owner or soloproneur that is leveraging their own brand – you own your own profile, you can add agility, personality and so much more which is a threat to larger companies. Jane shared how she stays motivated every single day – Jane thinks it is important to be really clear about your purpose and what you want. Jane shared she thinks that motivation really hits you when you have a choice at 2:00 am in the morning and you have the choice of going to bed or finishing that last bit of work because you really want to do it and get it done. Jane says she believes that it is in those moments that your motivation will either work for you or against you and it is in those moments that purpose is really important. Jane says some other factors that really keeps her motivated is that she is very particular about the people that she works with – she chooses to work with thought leaders and experts in their fields as they inspire her. She further stated that if they bring the best to her and inspire her then she can bring the best to others and inspire them. Jane also shared that it is important to find a group that you can belong to that are similar to you such as an industry association etc. and then Jane said there is also the basics such as eating well, get enough sleep as these activities help to make you more productive and efficient. Jane shared the one website, online tool or app that she absolutely cannot live without in her business is LinkedIn as a Social Media platform but the one app she cannot live without is actually an app that she created. Jane spent some time as a Productivity Consultant working with some real large corporations, she did a lot of work helping CEO’s and EA’s how to work really well together and what she found working with the two set of persons was the speed of communication between going to meetings and being on the run. Jane said she was looking an Concur, which is an IT company that looks at the on-the-go economy and how there is this shift to doing things on the go. Jane said the app she has created is called “Memo-Mailer” and it can be accessed at memomailer.com and it is available on iTunes. Jane stated the way that it works is holding down the button in the app – say what you have to say and then the app will email the memo to your Inbox. Jane said sometimes ideas come along at really inconvenient times and this tool really captures those things. Jane stated that she built the app with her colleague Dermot Crowley, who is an expert in Productivity and he has written the book Smart Work, which was recently released and hit Best Seller in Australia. Jane said that’s the app she definitely cannot live without. Jane shared some books that have had the biggest impact on her Sew Your Thoughts by Matt Church, he has spent the last 30 years helping people who are experts in their fields commercialize their ideas. She also mentioned Book Yourself Solid by Michael Port, which is a New York Times Best Seller and Seven Habits of Highly Effective People by Stephen Covey. Jane mentioned another book she really believes is great is How the World Sees You by Sally Hogshead, she has created a diagnostic testing that helps people identify what makes them fascinating. Jane also mentioned Seth Godin’s Linchpin as a great book too. Jane gave us an additional nugget through the book – Mindset: The New Psychology of Success by Carol Dweck – another “must read!” Jane shared the one thing that is going on in her life right now that she is really excited about is a piece of work that she is working on to further develop her Linked In engagements with clients which will be called the Lead Generation Indicator. The tool is specifically designed for people who are experts in their field and will help clients identify 12 activities that will grow your business even if it is from scratch with absolutely no clients. A complete package for business owners. Kay stated that listeners can find him on: Jane Anderson LinkedIn Jane Anderson Facebook Jane Anderson Instagram Jane Anderson Twitter Jane Anderson SnapChat Jane Anderson Periscope Jane Anderson Website Jane shared a quote that she has on her wall and sees all the time during times of adversity – “If you are going through hell, keep going.” Winston Churchill ***Jane says she feels that this is a quote that she believes is in the trenches with her when she needs to hear something real and authentic.   Links Book Yourself Solid by Michael Port Seven Habits of Highly Effective People by Stephen Covey How the World Sees You by Sally Hogshead Seth Godin’s Linchpin Mindset: The New Psychology of Success by Carol Dweck

Sally Hogshead is an American author, professional speaker, chief executive officer of Fascinate, Inc and a former advertising executive. She is the author of Fascinate and How the World Sees You. Over the past decade, Hogshead has studied the science of fascination and what persuades and captivates people. In this interview, we discuss how individuals and leaders benefit from knowing what is so fascinating about them and how to put it to work.

This week Cut The Crap Podcast features the business book, 'How the World Sees You' by Sally Hogshead. You already know how you see the world. But do you know how the world sees you? How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you—at your best.  I took 4 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.    See acast.com/privacy for privacy and opt-out information.

Today we’re going to talk about how to take that “thing” that you’ve had forever and actually create an asset without doing a whole lot of extra stuff.  We’re talking about that YouTube channel that’s been sitting on the back burner, that’s kind of collecting dust, and right now, it could be collecting more leads and more sales. For me, personally, I use YouTube to drive sales, to build a list, and to really get great results.  This is something that I’ve been doing since 2007, and I’ve been doing it just kind of matter-of-factly.  I’ve seen these results.  I’ve seen traffic to my website. I’ve seen sales, and I thought, “How can we improve upon that?”  Really, what I have studied in the past 8 months is really all around that. The promise is: [bctt tweet="How to take your YouTube channel, drive more traffic to it and convert the traffic into leads/sales " username="danielhall"]And ultimately create an asset that is valuable and important to your business. One of the great things about YouTube videos is that you can put them up and people can access them, so you have this ability to cast a wider net.  You can reach out and connect with people who have never  otherwise heard of you. Download the Complete PDF Show Notes Free for this Episode Not only can people access the information, not only can you provide a huge, valuable resource for other people, but other people that don’t have any idea who you are can find those videos.  Right now, if you were to search for “Apple Branding,” my video ranks #1, and then, all of the other videos on Page 1, the first 10, they’re two years old, they’re three years old, and I think, like, the sixth video is 10 years old. Imagine really having the foresight to build a channel out.  Not just to think, “Hey, YouTube is where I stick my videos.  That’s my video hosting,” but to build a channel, and to be able to drive views that can bring people on your list, or to sell products, or to really gain that exposure and authority.  To me, that was one of the reasons why I wanted to dive in.  I couldn’t think of any other platform that would allow me to drive traffic year after year, like YouTube can and does. In this interview Brian teaches: The importance of building a YouTube Channel Why you should not use YouTube just to store your videos About Value Proposition How to brand your YouTube Channel How to design your YouTube Channel Creating content Audience retention Making videos Getting Real Fast Results Download the Complete PDF Show Notes Free for this Episode Connecting with Brian I’m on YouTube.  Brian G Johnson TV.  I’ve got the website, BrianGJohnson.TV.  You can find me on Facebook, Brian G Johnson TV.  You know, it’s that brand.  It’s that TV brand, and I’m out there, so people won’t have a hard time finding me. Resources How the World Sees You by Sally Hogshead Fiverr for YouTube Channel Art Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

All right, all right, all right. Today I've got a sweet story for you guys. I was, so it's Monday right, and I was coming out of church and yesterday I was in church and this guy and I just got in this conversation. I've seen him before. I've haven't really talked to him that much though. Great guy. I was sitting there and actually we were walking out and our little kids were running around screaming like crazy right and he goes, "You're in the Army right?" I said, "Yes". He goes, "I don't know if I should publicly say that but I just did so." He goes, "Man, like is that cool and stuff?" I was like, "Just like anything there's pros and cons you know. There's really fun times and there's really boring times." He goes, "You do marketing stuff right?" I said, "Yeah, yeah, yeah." He goes, "So what do you do?" I start telling him. I go, "Hey, I build sales funnels and I do this and this and this." He was like, "This is really really interesting." I could tell like something was bothering him. He looked over and I asked, him, "What do you do for work? You do like supply chain management stuff?" He was like, "Yeah, yeah, yeah." I was like, "I almost did that in college but like you guys are crazy smart. Like you guys have so much" ... I remember my supply chain classes that I took being up all night making these ridiculously huge Excel models. They were cool but man it was rough. It was super super rough to do that stuff. My brain ... I wasn't cut out for it. I got bored really quick. He goes, "That's just the thing man. Like I'm so, I don't know, I can't say what it is." I was like, "Are you just really really bored?" He goes, "Yeah". He goes, "I'm so bored. I hate my job. I hate what I do. I don't ..." He got animated. It was the first time I'd seen him kind of open up. He and I have spoken before but you know small talk. We're not really friends or whatever. It's not that we're not but we just haven't done anything. Anyways he starts opening up to me. He's telling me how bored he is with his life. He said, "The only think that I like about my job is the fact that it provides for my family. I like that. I hate going to work though. I hate doing what I do." He looked at me and goes, "You are so lucky." I felt like, I mean I didn't know how to react to that because yes, I am. He was like, "You wake up every single day and you're excited to go to work." I was like freaking yes man. It's not even seven o'clock in the morning right now and I'm all ready at the office. I get up early to just crush it because you guys know that I have a normal job on the side so I do this in the mornings and I build sales funnels in weird times of the day so that I can keep moving towards my dreams and make extra money and it works. I make a lot of extra money with this. He looks at me and he's like, "You're so lucky man." He's like, "And you're in the Army. How's that? Is that super fun?" It's just like, it's exactly what I said before man, it's like, there's really good times and there's really boring times. Anyways, there's a book by Tim Ferriss. I'm sure you guys have all heard it, The 4-Hour Workweek. In that book, the first time I read it, I thought this was kind of a weird comment that Tim Ferriss said in there and Tim Ferriss, I remember he said, "The real thing that we're fighting in this life is boredom." I thought, I don't know if I really agree with that. I don't know. I wish I could remember the rest of the quote. I should have looked it up before I started recording. He said, "The real thing we're fighting in this life is boredom. We should do things because it excites us and that's the only reason." I started thinking about why I am where I am and that actually is one hundred percent spot on true that I started learning how to drive traffic because I thought it was really freaking cool and I could send traffic over to tons of different sites and make money. I remember the first time that I made money online. I went to sleep. My buddy and I was working on stuff and I had just convinced my internet marketing teacher to not let me, I said, "Hey, please don't let me come back, I don't want to go back to class. I've all ready been studying this stuff for awhile. You guys are talking about the basics and it's killing me." I said, "No offense but can I go do this instead right?" I drew up a plan and it was just a sales funnel. I had an opt in page, an order from, there was an up sale and something else. It was for affiliate products right? I said, "This is what I want to go build and I wasn't to do this instead of your class." I can't believe he let me do it but I thank God every day that he said yes because he very well could have just changed my life right there, which he probably did because it worked. I went out and I built it and I remember that night I was like, "Gosh, I hope this work." I sent traffic to it. I spent fifty bucks which to me was a huge amount of money. Fifty dollars in traffic and I went to sleep and I woke up the next day and immediately pulled up my computer and I was looking at it. I was like, "Holy Crap!" There was fifty dollars back in my account. I broke even. There were seventeen people who had seen it and had opted in but didn't purchase so I gained seventeen contacts and fifty dollars. I was like, "This is crazy. Oh my gosh." I was a little bit disheartened because I didn't make money right? All I got was contacts. I didn't understand how cool it was and what I had just pulled off the very first time that I had tried it. We call that a self-liquidating offer. I had made no money but had gained customers, so my cost to acquire a customer was zero which to any VC firm or whatever, is nuts. I went through and I could re-market to those people and I could make more money with them. Anyways, I was going nuts. I got super excited and I started going and driving traffic for Paul Mitchell that was local there and got introduced to eight more Paul Mitchell's through California. My buddy and I started building websites for some of their upcoming celebrities who were being on TV. I did it because it was exciting. I was fighting boredom and my brain works at a billion miles an hour. You guys can probably hear it. Sometimes I talk super fast but I just, I was fighting boredom. That's what you should do. Go fight boredom. That's the real enemy is boredom. Gosh, I hate going to ... The reason I love my job so much, my normal job, is because it's different every day. I do a different thing every single day. It's the reason I chose marketing. I remember I was talking to a professor and a teacher. I know I talk about college a lot but there were some things I really liked about college and things I hated and I'm not necessarily that old. I'm only twenty-eight. For me college was not that long ago and so there's always lessons I still did learn from college. I'm glad I went and I'm glad I did it. There was a teacher that I sat down with and I was like, "Look, I don't know what I want to do. I can see myself being in finance. My brain can handle that stuff a little bit. I can see myself being in supply chain. That stuff's really interesting to me too. Marketing is interesting but it seems like the one that I would actually like the least." I can't believe I said that, which is very funny. He's like, "You're built for marketing." I said, "What? Aren't they like a dime a dozen?" He said, "Well yes, but you don't need to be." I was like, "There's no tangible skill that comes with marketing though." You don't study marketing and come out and go, this is x, y, z like engineers who say, "Hey, I can make you a blueprint. We'll get it going over to an architect and then you've got a building." Marketing people don't do that stuff. I said, "What do you guys do?" He's like, "The reason I think you're going to like it is because there's literally a different problem every single day." He was the chief marketing officer of Denny's for a long time and Little Caesar's. He's actually the guy that invented cheese crust. You know the cheese filled crust. He thought about that and he was like, "Hey, let's just try it out." He told me that for a long time there's not string cheese in any stores in America because he kept telling all the managers to go buy it up because they exploded their projections. People wanted cheese filled crust. Anyways, random story. Anyways, he told me that in marketing you get to go solve a new problem every day. My problem right now is I'm trying to find a good Blogger. I don't like writing but there's some articles that I need written all right. I'm going to go solve that problem. Another problem I'm having right now is I want to go find one more awesome sales guy that I can manage all my other sales guys with and pay more than the others. That's a problem I'm trying to solve right now. It's fun because I can go out and okay, how am I going to get new blood into my business. How am I going to sell more sales funnels. How am I going to get more people to try ClickFunnels because I absolutely love it and I do get a little bit of commission with it. That's my business model and that's how I make money. How am I going to that? I get to think of all all these cool problems and come up with all these cool strategies and really the number one thing to fight in this life is boredom when it comes to professionally. Boredom. Don't be bored. If you're bored at your job go quite it. I'm serious. Go, maybe not right off the bat. But seriously go get a book that has a really interesting title. If you want to go make money in a different way then start. Holy crap, start. Life's too short to do stuff you freaking hate. The guy yesterday I was talking to was saying, "Hey, you're super lucky and I just hate my job." I said, "Well there's some books I'll give to you if you want that really have pushed me forward. The books that have really made the huge difference in my life." He's like, "Well yeah, that sounds awesome, let's do that." I was like, "Yes, let me show you what I do and let's see if we can kind of save you man because that sucks." I can't remember the name of the book. I'm looking at the bookshelf here. Gosh, I can't remember the name of it. You know, anyways, one of the major lessons. It's on the back of the cover. It says ... Oh, it's a book called, How the World Sees You, Seven Reasons to Discover How the World Sees You. I just want to read these real quick. The first one is, the world's not changed by people who sort of care. The world is not changed by people who sort of care. You kind of have to really care. I've talked about that in a previously podcast, how you have to be purposeful. Number two, you don't learn how to be fascinating, you unlearn boring. Number three, instead of focusing on strengths, highlight your differences. That alone has made me really stand out. There's some things I really suck at. I just would hate to be an account. I would hate to be a lawyer. There's people who love it so that's great and I'm going to hire them out. Just because I can do something doesn't mean I should. I should do the thing that distinguishes me the most, which is building. I'm actually quite a good funnel builder. Until I realized that I kind of stayed in the back scenes. Number four, every time you communicate you're either adding value or taking up space. I hope that you guys think I'm adding value. I'm trying to give you guys cool nuggets and get you motivated to do stuff. Number five, to become more successful don't change who you are, become more of who you are. Number six, if you don't know your value, don't expect others to know it, which is true. I charge ten grand for my sales funnels. Those are the ones I kind of pre-built for a certain industry. I charge fifteen grand for custom funnels. Until I actually said that for people, I actually worked for free for a long time, which is good. You should go work for free for awhile. Get results, get testimonials, if you're just starting out. If you don't actually come out and say, "Hey, this is how much this is going to be", before you start building, before you start doing whatever it is you're going to go do. I don't care if you're not building sales funnels but whatever it is you're going to go do, then people aren't going to, they're not going to pay you any money. Number seven, the greatest value you can add is to become more of yourself, which I kind of all ready said that. This is kind of six things. The biggest one I wanted to say is that you need to unlearn boring in your own life, not just in your marketing, and then just because someone says, like working nine to five is awesome but it doesn't always take me eight hours to get my tasks done for the day. Go do something else. Work on something on the side. Instead of focusing on your strengths, highlight your differences. That's like Marketing 101 right there as far as personal branding. Anyways, I'm kind of ranting now again but I just want you guys to know that the thing you need to be doing is like I said, unlearning boring. Fight boring. You can't, number one you can't be boring in your business but number two, you can't do boring over and over again in your life and expect to maintain potency. You can't. Don't be like that guy that I talked to yesterday. If you hate your job, man, start making moves to quit it. Figure out what you do like. If you need help, here's a trick. What do you think about when you don't need to be thinking about anything? That's one of the reasons I chose business. That's one of the reasons I chose building stuff. Because I started thinking, holy crap, every time I have nothing to be thinking about, meaning I don't need to be doing homework, I didn't need to be working for a client that I had during college, I was away from home so I wasn't talking to my wife or anything, I wasn't around other people. The things I would think about was always business related. I was always thinking, "Oh, how could I sell that. How could I do this. How could I do this. Wow, this was a great idea." I fell into that wow, it's a great idea trap for awhile but when I actually started putting things into action, anyways, it was really, anyways. Go out and don't, just don't be boring. Just go figure out what it is you want to go do. Figure out what excites you. Think through, what do I think about when I don't need to be thinking about anything. The answer to that it is usually what is really going to excite you. Just follow that trail for a little bit and you'll probably find the answer. Anyways guys, I want to thank you guys for listening in. As always please go to salesfunnelbroker.com, download some of the free funnels if you don't know where to get started and just tinker with them. You do need to ClickFunnels account but that comes with a free trial when you download that link. If you have any questions go to the HeySteve page there and you can record right off the browser page of recording to me and it will email that voice recording to me. I kind of vent the questions and if the question pops up on the show, then I will go ahead and send you guys a HeySteve t-shirt. It's a sweet t-shirt. I'll go through another podcast episode on how I made those t-shirts without really needing to. How I made them not on my own. Anyways guys, I'll talk to you later and please let me know what you think about this. All right guys, see you.

Whether we’re content creators, managers, leaders or customer service reps, we’re all in the teaching business. Breanne Dyck joins me again, to continue the conversation about making better learning experiences that work for our learners and work for us. Hint - it’s not about the content. A quick plug here - come join us at The Creative Giant Campfire, our free Facebook group.  We’ll be having conversations about podcast episodes there as well as other micro-post prompts, and the occasional Facebook Live Broadcast. You can find it by searching “creative giant campfire” on Facebook. Ready? Let’s do this!   Key Takeaways: [1:04] Thank you to SaneBox.com for sponsoring episode #99. [2:04] Breanne joined us on episode #30, which is definitely worth listening to. [4:53] Let’s talk Before and After Infobesity [aka information overload]. [11:57] Breanne is experimenting with Facebook Live right now & shares tips on how to get people to take action after a video. [15:12] Breanne explains Bloom’s Taxonomy of Learning. [16:48] How to get into that higher level learning zone in the quick slices of time we have available. [24:31] It’s not about content, it’s about context and what you’re gonna do within that context.    [29:27] What’s the next wave in the online space?  [35:20] Do’s & don’ts of the current state of learning. Breanne shares many insightful tips here. [46:47] Let’s talk about problems consultants run into and transmedia content production. [55:18] Pick up a game, teach it to someone & have fun, because it’s the best vehicle for learning how to make learning work.    Mentioned in This Episode: SaneBox.com/Giant mnibconsulting.com Breanne Dyck on The Creative Giant Episode #30 Bloom’s taxonomy How the World Sees You by Sally Hogshead Million Dollar Consulting by Alan Weiss

  Sally Hogshead is a branding expert and author of two New York Times bestselling books, Fascinate and How the World Sees You. Sally founded her own ad agency at 27 years old and has worked with clients like Nike, Godiva, Aflac, and Mini Cooper. Her program, How To Fascinate, makes her years of branding expertise available to individuals and small business owners. You can find Sally on Twitter as @SallyHogshead.   EPISODE Your audience is being distracted by an overwhelming amount of noise. You don't just need to draw their attention from your direct competition; you want them to listen to you when the whole internet is calling them. Sally Hogshead has created a complete system to help individuals and small brands stand out from the crowd.   We Discuss: How knowing your “wellspring” and “quicksand” can help you make the most of your time and gifts, and how to apply these principles when hiring new team members. The seven types of communication and why you need to know which one is right for your brand Understanding your primary and secondary advantages and applying that knowledge as you schedule your day. The importance of developing a brand "anthem".   LINKS & RESOURCES MENTIONED Fascinate How the World Sees You Fascination Advantage System Fascination Advantage assessment Fascination Profile Additional Fascination programs and products Flow by Mihaly Csikszentmihalyi The Rise of Superman by Steven Kotler StrengthsFinder Fascination Business System   GET OPTIMIZED! 1) Take Sally Hogshead’s Fascination Advantage assessment, free for our listeners with the code “GEEK”. 2) Identify your wellspring, which is work that energizes you-and quicksand, the work that exhausts you. 3) Stop wasting your time with quicksand work! Delegate, discipline, or delete.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED Reboot and Improve Your Life - Free Guide | Twitter | Facebook

Today’s Guest After two and a half years of interviews and solo shows on this podcast, I'm super excited to introduce a new format. You may know Jo Casey from previous episodes: I interviewed her for episodes 21 and 121 (no, we didn't plan the numbering there...but I like it!), and Jo interviewed me for episodes 31 and 115. Plus, I've been on her podcast twice, first talking about social media http://www.jocasey.com/hollyworton/ and later talking about coaching http://www.jocasey.com/whp-27-combine-coaching-expertise/. So you can see that we have loads to talk about! I wanted to partner up with someone this year to do some co-hosted episodes, and we decided we'd make a great match. The idea is to have a conversation (much like my regular episodes) around a single topic each time. We started out experimenting with this new format for episode 132 and got great feedback, so we're giving it another go. Today, we talk about our top ten business books that have changed our lives and businesses. We discuss at which point in our business we discovered these books, and how they helped us. We also share whether each title is best in paperback format (so you can use it as a reference to take notes and come back to it again and again) or if you can get it as an ebook for ease of reading and carrying around. I'd love to hear what you think of this new format! Please comment and let me know. Also, we've got a whole list of topics that we want to discuss on this show, but please drop us a note in the comments and let us know what you'd like to hear us talking about. Thanks! About Jo Casey Jo Casey is a certified life coach, trainer and coach mentor.  She’s British, slightly nerdy and allergic to the marketing bullsh*t in the coaching industry. Founder of jocasey.com, podcaster, speaker, and writer for Coaching Blueprint, Mind Body Green and Tiny Buddha.  Things that make me scream with glee: Freshly washed bed linen, watching my husband get all 'handy' around the place (DIY I mean), yellow wedge sandals, fabric stores, the sound of my kids giggling, Jesus Christ Superstar the musical. Spirit Animal: Lesley Knope Why you should listen to me about coaching: I've been training, coaching and mentoring coaches for 14 years and I built my own coaching and training business after a lot of initial trial and error. I've been where you are now and I love showing coaches like you how to pull out all of the things that will make your business stand out and attract the right clients to you, without wasting a lot of time on useless and expensive shiny objects. Listen to this episode What You’ll Learn Our 10 favorite business and mindset books and how they've helped us Whether you should get them in digital or print format Which books are best at certain points of your business Holly's Top 5 Get Rich Lucky Bitch, Denise Duffield-Thomas Anything by Kat Loterzo The Suitcase Entrepreneur, Natalie Sisson  Create Your Shining Year in Life and Business, Leonie Dawson  The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level, Gay Hendricks  Jo's Top 5 The Firestarter Sessions, Danielle LaPorte The Art of Earning, Tara Gentile Book Yourself Solid, Michael Port  The Right Brain Business Plan and Building Your Business the Right Brain Way, Jennifer Lee  How the World Sees You, Sally Hogshead People and Things We Discussed Myers-Briggs It would make me so happy if you could take a minute and share this with other women entrepreneurs on Twitter. If you enjoy the Business Mindset Podcast, please click to tweet: [BMP151] Jo + Holly ~ Our Top 10 Life-Changing Business Books for Solopreneurs http://wp.me/p3507p-3uR #podcast How to Subscribe Click here to subscribe via iTunes Click here to subscribe via RSS Click here to subscribe via Stitcher Help Spread the Word If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.    

Want to know how to make your audience hang on your every word? You must capture their attention immediately with a powerful introduction. And nope, telling them your name or what you did last night is not powerful. Thanks to the 30-second Head and Shoulders commercial from the 80s, I know you never get a second chance to make a first impression, but as a professional speech coach, I see far too many people blowing it. As Sally Hogshead states in her book, How the World Sees You, you only have 9 seconds (NINE SECONDS) to fascinate your audience. I beg you: Don’t waste ’em.  Our episode today explores: The variety of ways speakers waste their precious few moments after walking on stage with meaningless conversation that doesn’t tie into their speech. The brain science that guarantees you audience will tune you out if you waste your intro. How to craft a powerful first line and a wow-worthy opening. Mentioned in this Episode:    The Unfair Speaking Advantage    Speak for Impact Program     Rebel Speaker Facebook group

It is more important than ever to have a clear and compelling brand. You, lucky warriors, get to spend time today with one of my favorite people who I believe is doing some of the most important work the business world has seen. You must be fascinating to stand out. In this episode, you're going to learn why you must be fascinating to your potential customers. Sally Hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. One of the “Top 10 Brand Gurus in the World” in 2015, she went on to measure 700,000 consumers with the science of fascination. Sally appears in media such as the “TODAY” show and “LIVE with Kelly and Michael.” She has been featured as one of the top five speakers in the U.S. Hundreds of corporations, and small businesses use the Fascinate system, including Twitter, IBM, and Porsche, as well as universities such as NYU. Her previous book, How the World Sees You, is a New York Times and Wall Street Journal bestseller. And just seven days ago her latest book, Fascinate became her 2nd NY Times best-seller in two years Highlights - Being more of who you are Finding your care-crazy zone What makes you unique? Key advantage of a Creative Warrior

Sally Hogshead is an award winning branding expert, hall of fame speaker, and bestselling author of Fascinate: How to Make Your Brand Impossible to Resist and How the World Sees You. Hundreds of corporations and small businesses use her Fascinate system including Twitter, IBM and Porsche as well as universities such as NYU. Visit EOFire.com

I’m constantly reminding myself to be grateful for what I have and where I’m at, and also to think outward. Today I’m continuing my list of my top books for the creative entrepreneur. You can listen to part one of my list here. These books are great for learning about creativity, both the artistic process and the business side of it. The books on this list will inspire you to create greatness and give back to the community. Whether you’re a creative entrepreneur or an entrepreneur in general, I think these books will be super helpful to you. People skills, I believe, are essential to any entrepreneur, and especially an artist. Some things we learn in this podcast: How to master the money game with Tony Robbins’ book Money: Master the Game [3:10] Why I think every entrepreneur should read Walter Isaacson’s biography of Steve Jobs [3:55] Distilling your best attributes with help from Sally Hogshead [4:45] Creating greatness with Lewis Howes’ book The School of Greatness [6:00] How The Promise of a Pencil can help you find your purpose [6:55] Links mentioned: Listen to Lewis Howes' podcast episode with Tony Robbins Listen to me on Lewis' show Check out the books in today's episode: Money Master the Game by Tony Robbins Steve Jobs by Walter Isaacson How the World Sees You by Sally Hogshead The Promise of a Pencil by Adam Braun Take the quiz on Sally’s website to discover how the world sees you Listen to last week's episode with Christopher Makos Music Credit: Need / Want by Ana-Tole and Jonah Christian

For anyone in a distracted and competitive environment, the real issue is not how you see the world. The real question is… how does the world see you?   My dear friend Sally Hogshead is our guest on today’s episode, and Sally created the Fascination Advantage®, the first personality assessment that measures how others perceive you! After researching over 600,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn't measure how you see the world – but How the World Sees You. Her recent book, HOW THE WORLD SEES YOU, was a #1 Wall Street Journal bestseller! Working with companies such as Nike, Aflac, Godiva, Jägermeister, Avon, and the Wall Street Journal, Sally creates and leads global marketing campaigns, and also teaches companies how to use their brand personality to fascinate in social media and customer experience. Today, Sally teaches us how to instantly persuade and captivate in a world with a 9 second attention span, using your own unique competitive advantages – including how to captivate customers and close the sale. As the only speaker and author on the topic of fascination, Sally has developed a scientifically-based system of influence, based on the brain's hardwired patterns. This is for any goal that requires powerful communication— from selling insurance to motivating employees. Take a listen and give us a review if you like what you hear!

Episode 61: Brian Musial is a professional that came upon his career in acupuncture accidentally quite literally. His first exposure to Acupuncture and Traditional Chinese Medicine was when he sought treatment for lingering back pain experienced after a sports injury. When the results amazed him, he became so intrigued that he investigated this alternative. After finishing his bachelors in nutrition, masters in herbal medicine, and acupuncture license, he started his private practice in the Chicago suburbs.He approaches health challenges methodically with the most relevant information that integrative medicine has to offer. He has worked with patients all over the U.S. with conditions ranging from infertility, autoimmunity, and overall wellness. Here's what we talk about in this podcast episode: How Brian became interested in alternative medicine and entrepreneurship Dealing with depression The Untethered Soul by Michael A. Singer (I read this after he told me about it and it's now my absolute favourite book, period. Ever. YAS.) The Slight Edge by Jeff Olson The 1% change that turned Brian's life around Common misconceptions with nutrition Getting addicted to social media (literally) Explaining the good and bad of cortisol The 7 Principles that Beat Any Diet, Cleanse, or Pill (get it HERE) How the World Sees You by Sally Hogshead Here's where you can connect with Brian: Website Facebook Twitter YouTube Podcast (Listen to my interview on his podcast HERE!) Become a patron of the show by contributing as little as $1 per podcast and get a mention on my show HERE! [Tweet "Do you think a 1% difference in how you do things can make a difference? #podcast"]

If you haven't seen your friends douse themselves in ice to support ALS research yet, you're probably living under a rock. The ALS Ice Bucket challenge has raised over $13.3 million (compared to $1.7 million last year) and has over 260,000 new donors.Why is the ice bucket challenge so effective? 2 reasons:1) It plays on the power of video, which is much more visceral and experiential than text or photo could ever be.2) It happened concurrently with the new Facebook update that now allows videos to autoplay in your news feed.The other important reason this challenge has succeeded is that it wasn't ALS who asked people to dump ice on their heads, it's friends. And while we may not all have a personal connection to ALS, we do have personal connections to our colleagues and friends so we want to support the cause in their honor.This is a lesson that all businesses, not just non-profits can learn from: Social media is about people, not logos, and it's the individual connectivity that makes campaigns successful.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out is a three-part challenge to Sally Hogshead (http://twitter.com/sallyhogshead), author of the new book, How the World Sees You (http://www.amazon.com/How-World-Sees-... Rory Vaden (http://twitter.com/rory_vaden), best-selling author of Take the Stairs (http://www.southwesternconsulting.com... and Jess Ostroff (http://twitter.com/jessostroff), Managing Editor at Convince & Convert and Director of Calm at Don't Panic Management (http://dontpanicmgmt.com). You have 24 hours to complete the ice bucket challenge and/or donate $100 to ALS research!OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

THE SHOW If you haven't seen your friends douse themselves in ice to support ALS research yet, you're probably living under a rock.  The ALS Ice Bucket challenge has raised over $13.3 million (compared to $1.7 million last year) and has over 260,000 new donors. Why is the ice bucket challenge so effective? 2 reasons: 1) It plays on the power of video, which is much more visceral and experiential than text or photo could ever be. 2) It happened concurrently with the new Facebook update that now allows videos to autoplay in your news feed. The other important reason this challenge has succeeded is that it wasn't ALS who asked people to dump ice on their heads, it's friends. And while we may not all have a personal connection to ALS, we do have personal connections to our colleagues and friends so we want to support the cause in their honor. This is a lesson that all businesses, not just non-profits can learn from: Social media is about people, not logos, and it's the individual connectivity that makes campaigns successful. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out is a three-part challenge to Sally Hogshead (http://twitter.com/sallyhogshead), author of the new book, How the World Sees You (http://www.amazon.com/How-World-Sees-You-Fascination/dp/0062230697); Rory Vaden (http://twitter.com/rory_vaden), best-selling author of Take the Stairs (http://www.southwesternconsulting.com/takethestairsbook/); and Jess Ostroff (http://twitter.com/jessostroff), Managing Editor at Convince & Convert and Director of Calm at Don't Panic Management (http://dontpanicmgmt.com).  You have 24 hours to complete the ice bucket challenge and/or donate $100 to ALS research! OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Sally Hogshead helps us to understand the value of being fascinating by telling us about her new book, How the World Sees You.

With a code to a free profile test (limited number). Like most of us, she was so wrapped up in what she did (she was writing ads for the first half of her career), she didn't notice her natural gifts or the full value of what she had to offer. As her own case study of sorts, she learned that for her own success, the key was not to fix weaknesses, but to identify and optimize strengths. As she explains on the show - If you don't know your own value, you can't expect anyone else to either.  The amazing Sally Hogshead joins us on the show to share her hottest ideas from her latest book, How the World Sees You, and gives us an incredible tool for understanding what it means and how we can use it - the famous profile test "How the World Sees You". Check this out, she IMMEDIATELY gave us some business advice based on our profile results!    Sally's incredible gift to the ReLaunch! nation. Go to this link and Use the code "jboggess" (without the quotes) and take the quick 5-minute Fascination Advantage Assessment and learn how the world sees you. (Available for first 500 listeners.) Killer insights Sally shares on the show "Different is better than better"; Don’t change who you are but become more of who you are. Follow Sally on Twitter, Facebook, and visit her site.

If everybody wants to use Facebook, every other service should change their offerings to be just like Facebook. Right?  Wrong.  Jay Baer examines Twitter's design and functionality changes that are making it look more and more like Facebook and why that's not a great strategy for long-term success. Today's Sprout Social shout out goes to a good friend, Sally Hogshead. Her new book, How the World Sees You takes an almost scary look at you personality, strengths, weakness, and how you can use all of them to your advantage. We encourage you to check it out today, you'll be glad you did. Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day. See you tomorrow!

Do you struggle when it comes to marketing yourself? Are you wondering what your unique strengths are? In this episode, I interview Sally Hogshead, author of Fascinate and How the World Sees You. She was an award-winning copywriter at the age of 23 and worked with brands such as Nike, Target and BMW. Show notes: https://www.socialmediaexaminer.com/99