Podcasts about marketing activities

Send us a Text Message.Discover the practical steps to leverage AI in your workflows, freeing up your valuable time and empowering you to focus on the human touch that truly matters in marketing. Learn how AI-enabled tools can rapidly analyze competitors' websites, extract emotional themes from customer reviews, and take your brand to new heights.In this episode, Jordan West shares the world of AI and its game-changing impact on marketing. Drawing insights from a compelling pottery class study, Jordan shares how quantity can lead to quality, emphasizing the power of testing and iteration. He unveils practical tips for leveraging AI-enabled tools to streamline tasks, ideate on hooks, and enhance messaging tests. Jordan also opens up about the value of AI in analyzing customer reviews and emphasizes the importance of asking better questions in marketing. Listen and learn in this episode!Key takeaways from this episode:The story of the pottery class illustrates how focusing on quantity can lead to improved quality. Testing and iterating through a high volume of ideas and executions can lead to valuable insights and success.Using AI to automate tasks that don't require human creativity or intuition can free up time for more high-value, human-centered work. Tools like Foreplay and ChatGPT are mentioned as useful resources for generating ideas and insights.AI can be utilized to generate a multitude of hook ideas, ad copy variations, and emotional insights from customer reviews, allowing for efficient and creative marketing content creation.AI tools can analyze competitors' ads, websites, and customer reviews to uncover valuable insights and inform marketing strategies.Recommended Tools/Apps:Superhuman: https://superhuman.com/ Foreplay: https://www.foreplay.co/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Welcome to The Thriving Dentist Podcast! In this must-listen episode, we dive deep into the ultimate marketing question: "When Should I Add Additional Marketing Activities Along with Organic SEO?" Discover if organic SEO alone can sustain your practice, the perfect number of new patients for solo dentists, and how to master your ROI calculations. Plus, we'll explore the power of live events, Google PPC, social media, radio ads, and direct mail. Tune in for valuable guidance to supercharge your marketing strategy and watch your practice thrive!

  Daily Marketing Activities: Outreach: Connect with 10-15 people daily through calls, texts, DMs, emails, etc. Aim to secure referrals or book sales calls with new prospects. Start small and gradually increase daily outreach efforts. Main Social Media Platform: Choose one platform (e.g., Instagram) and post consistently. Recycle well-performing posts when needed to save time. Aim for 3 posts per week initially, gradually increasing to 5 or 7. Other Social Media Platforms: Repurpose content from the main platform onto other platforms. Cycle through a list of platforms throughout the week. Maintain a presence on multiple platforms without overwhelming yourself. Set Daily Targets: Establish daily priorities and marketing targets. Review and recommit to goals each morning. Focus on activities that lead to sales calls, the ultimate goal of marketing. Sales Calls: Engage in conversations with potential clients to understand their needs. Explain how your coaching services can help them achieve their goals. The more sales calls you conduct, the more your business will grow. Learning and Growing: Dedicate time each morning to learning about marketing and sales. Stay updated on social media changes and new marketing strategies. Continuous learning is crucial for adapting to the evolving landscape. Habit Tracker: Utilize a habit tracker to monitor daily activities and maintain consistency. Include both personal and professional habits for a balanced approach. Upcoming Webinar: July 11th Register at: https://www.classycareergirl.com/getnewleads Webinar will cover common mistakes, marketing plans, social media strategies, and more. Aim is to help career coaches generate leads and achieve business growth.

https://youtu.be/aKlR5SvJOTQHello listeners and welcome to today's episode of our eCom Pulse podcast! I'm thrilled to have Katy Katz, a digital marketing expert with nearly 20 years of experience, joining us. Katy heads Digital Marketing & E-Commerce at Basic Fun!, a company known for its beloved toy brands like Care Bears, Tonka, and Littlest Pet Shop.In this episode, Katy shares her journey from starting in Facebook marketing for an art gallery to becoming a leader in the e-commerce and digital marketing space. She discusses the challenges and opportunities of marketing in the toy industry, the evolution of digital marketing strategies, and the importance of data-driven decision-making.You'll hear about the critical role of combining organic and paid strategies on platforms like Amazon, the power of influencer marketing, and how to maintain a cohesive brand presence across multiple channels. Katy also offers insights into creating engaging customer experiences, the significance of internal marketing, and the necessity of continuous learning and adaptation in the fast-paced world of digital marketing.Whether you're a seasoned marketer or just starting, this episode is packed with valuable takeaways that you won't want to miss. Let's dive in!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Katy Katz, Head of Digital Marketing & E-Commerce at Basic Fun!LinkedIn: https://www.linkedin.com/in/katykatztx/Basic Fun! - http://www.basicfun.comTakeaways:Data-driven decision-making is crucial in digital marketing, especially in the e-commerce space.Influencers play a significant role in spreading brand messages and building trust with consumers.Attribution can be challenging, but tools like ChannelSight can help track campaign performance.Continuous learning and networking within the industry are essential for marketers to stay up-to-date and find joy in their work.Multi-channel marketing strategies are necessary to reach and engage consumers in a rapidly changing digital landscape.Chapters:00:00 Introduction and Background02:20 The Excitement of Marketing and Passion for the Toy Industry04:13 The Changing Landscape of Marketing and the Barrier to Entry05:35 Marketing Activities on Amazon06:39 The Relationship Between Organic and Paid Marketing on Amazon09:15 The Importance of Inbound Marketing for Paid Media Success11:00 Marketing to Kids and the Role of Influencers12:07 Managing Partnerships with Amazon and Other Retailers15:06 Creating Unique Brand Storefronts and Customized Landing Pages16:21 Managing Multi-Channel Activities and Decision-Making21:46 The Role of the CMO in E-commerce23:32 Tips for Digital Marketing Leaders31:59 Fun Fact and Conclusion

Are you ready to elevate your marketing with the power of video? Join us for an exclusive live workshop on YouTube where we'll explore strategies and techniques for seamlessly integrating videos into your marketing activities.In today's digital landscape, video has become an essential tool for engaging audiences, building brand awareness, and driving conversions. Whether you're a seasoned marketer or just getting started, this workshop will provide you with the knowledge and skills to fully harness the potential of video in your marketing campaigns.Watch it on YouTube: https://youtube.com/live/EksLnhvHpXgAbout our Speaker:Randy Dean, The E-mail Sanity Expert®, is a professional speaker and expert on time & e-mail management, effective organization, and the related use of technology. For 30 years, Randy has been leading training and speaking programs for major corporate, university, association, and government audiences Contact Randy Dean:https://randalldean.comHosted by Cheryl Tan:Cheryl Tan believes everyone has a story to tell, and she is on a mission to help entrepreneurs, nonprofit organizations, and corporations share their stories more effectively through video. As a seasoned TV news anchor and host, Cheryl brings the skills and expertise she acquired in the newsroom to the business world, helping companies across the country establish themselves as media authorities.Through her program, the Media Authority Plan, Cheryl empowers experts to boost their visibility through video and gain recognition as leaders in their field. Her dedication to helping others succeed is matched only by her passion for her family. Cheryl and her husband are proud parents of three sons, and they call Virginia Beach, Virginia home.Find out more about Cheryl Tan:https://cheryltanmedia.comConnect with BIGVU, the powerful Video, Captioning & Teleprompter App:iOS:  https://apps.apple.com/us/app/teleprompter-captions-bigvu/id1124958568Android:  https://play.google.com/store/apps/details?id=bigvu.com.reporter&hl=en&gl=USWebsite:   https://bigvu.tv/Join the BIGVU Community:  https://discord.com/invite/AfMscN24c9

Highlights from this week's conversation include:Kostas Passes the Baton as Co-Host of the Podcast (0:24)Reflecting on the Podcast (2:56)New Co-Host John Wessel and His Background in Data (4:34)Kostas Journey in Data (10:55)Rudderstack's Explosive Growth (21:28)The Podcast's Inception and Marketing Activities (24:19)Evolution of the podcast (27:22)Memorable guests and experiences (28:29)Connecting with industry leaders and key innovators in the space (33:05)Kostas' new venture (36:26)Advice for the new co-host (42:17)Final Thoughts and Takeaways (44:47)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

https://youtu.be/QyxnZtQO7kwMichael Dumas, Director of E-commerce at Zelouf International, a Global Fabric Wholesaler, shares his strategies for driving growth and success in the industry.In this episode, we'll explore how Michael's strategic implementations, such as introducing express shipping options and overhauling the site's SEO, have dramatically increased both sales volumes and customer satisfaction. He'll share insights on the significant impact of small changes in a large catalog environment and the importance of understanding customer needs in the creative industry.Additionally, Michael shares his approach to site redesigns and his plans for integrating B2B and DTC platforms to enhance user experience and operational efficiency. His story is not just about improving a website but about crafting a dynamic strategy that propels an established business into new heights of digital and retail success.Michael also discussed with Michael about the challenges and opportunities in the fashion industry, including the changing retail landscape and the potential for targeting younger customers.Let's uncover the nuances of e-commerce in the fabric industry, the challenges of handling an extensive product range, and how targeted improvements can lead to substantial business growth.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Michael Dumas, Director Of Ecommerce at Zelouf InternationalLinkedIn: https://www.linkedin.com/in/michaeldumas/Takeaways:Implementing express shipping options and improving website search functionality can lead to increased order volume and organic search traffic.Understanding the customer journey and providing a seamless shopping experience are crucial for success in e-commerce.The fashion industry faces challenges due to the changing retail landscape, but there are opportunities in targeting younger customers.Expanding product offerings and catering to different customer segments can help drive growth and success in the industry.Chapters:00:00 Introduction and Weather Chat03:08 Improving Organic Search Traffic with Sitemap Submission04:01 Using Shopify Plus for Higher Limits and Tax Liability Assistance05:02 Proposing a Site Redesign with Different Options07:10 Overview of the Business and Customer Characteristics08:16 Showcasing Fabric Variants and Patterns12:12 Creating a Seamless Shopping Journey and Showroom Experience15:29 B2B Journey and Payment Terms19:36 Managing Supply Chains and Inventories22:44 Marketing Activities and Targeting B2B Customers23:28 Focus on Retention and Selling More to Existing Customers24:19 Social Media Campaigns and TikTok Shop25:36 Expanding Product Lines and Offering Additional Yardage27:27 Challenges and Opportunities in the Fashion Industry31:26 The Changing Retail Landscape and Targeting Younger Customers

Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational failures, and other problems.It would be easy for me to sit here and point the finger at software developers, but are marketers any better? As we focus on getting campaigns out the door, new websites up, and hitting our numbers, what do we sacrifice?Which is why I love this lesson from a recent podcast guest application – ‘Streamline processes to enable efficiency, smooth operations and get rapid results.' Not shiny and exciting like new marketing tactics perhaps, but essential for a well-run organization.So I invited that applicant – Tom Amity, Co-founder & Chief Executive Officer, Entail (https://entail.ai/) – on How I Made It In Marketing to share the story behind that lesson, along with many more lesson-filled stories. Stories (with lessons) about what he made in marketingHere are some lessons from Amitay that emerged in our discussion.Define and differentiate between experimentation and execution in marketing activitiesPrioritize talent over experience when recruitingProvide talented yet inexperienced people with frequent, short training sessions and support as they tackle new challengesCapitalize on opportunities when they present themselves, even if you don't fully understand their potential value at firstStreamline processes to enable efficiency, smooth operations and get rapid resultsCombine platform expertise with consultative service that builds client trustDiscussed in this episodeGet even more ideas from this episode by using the Transcript Tutor expert assistant in MECLABS AI (https://meclabsai.com/). It's totally FREE to use (for now). MECLABS is the parent organization of MarketingSherpa.Leadership Development: Network every day (podcast episode #72) (https://www.marketingsherpa.com/article/interview/leadership-development)The Invisible $1.52 Trillion Problem: Clunky Old Software Everwhere (https://www.wsj.com/tech/personal-tech/the-invisible-1-52-trillion-problem-clunky-old-software-f5cbba27)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Low-hanging fruit is great. But sometimes, you need a high-effort, high-impact program to make a splash in the market.In this episode, Susan and Jess share their top big-whale marketing efforts that actually pay off — and WHY they're worth the investment.Referenced in the show:Descript explainer videoThat's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and their free SEO tool, ottimo (ottimo.cool).Can't get enough? Subscribe to Rants & Raves, the official That's Marketing, Baby newsletter.

Welcome! Thanks for tuning into a super special episode where I'm diving deep into my journey of scaling my coaching business past the $1M mark! It's been a wild ride filled with God's grace, hard work, and some smart strategies. Let's unpack the milestones and marketing activities that made this dream a reality! What You'll Discover in This Episode: The magic of a cohesive marketing calendar: Learn how planning my marketing year with purpose and intention played a crucial role in my business growth. The power of an evergreen funnel (aka my 24/7 silent salesperson): Discover the power of having an evergreen funnel, which helped me sell every day, contributing significantly to my monthly revenue. The impact of large live launches: Hear about how these events became major income generators, helping me to connect deeply with my audience and ultimately convert them into loyal customers. Adapting to change: What worked in 2020 isn't what's driving my business today, so being able to adapt and having an ever-evolving strategy is necessary if you want to scale! Get ready for an episode packed with insights on scaling a coaching business, staying aligned with your Christian values, and managing a successful online coaching business while living out a Proverbs-31 life. You're not just building a business; you're creating a legacy!  So, grab a cup of tea, settle in, and let's get into the nitty-gritty of making your business soar! GET STARTED TODAY: Ready to launch? Join The Selah Collective 12-Month Group Coaching Program Ready to scale? Join the Selah Mastermind For the Holy Spirit-led coaches who want to hit $100K in the next 12 months, get the 25+ page guide: 12-Months to $100k. Free coaching masterclass: Watch the Recession-Proof Online Biz Masterclass The Productivity Playbook: Get your business organized with my Productivity Playbook Ready to get an all-in-one funnel builder? Sign up for Kartra today! Get FREE, ORGANIC email leads on Instagram using this DM flow template. READ THE BLOG: Episode 175. Scaling to $1M+ - The Milestones + Marketing Activities in My Online Business That Made It Possible OTHER EPISODES YOU MIGHT ENJOY:  Episode 62. Unlocking the Real Mystery Behind Consistent $10k+ Months In Your Online Business {Captivated: Courses & Coaching Series Ep. 6 of 6} Episode 99. Beta, 1-1, Launching or Evergreen? The Natural Progression for Growing + Marketing Your Coaching Program or Online Course --- Send in a voice message: https://podcasters.spotify.com/pod/show/shes-wild-and-radiant/message

Listen on your podcast app:                    Finding the time, motivation, and energy to be consistent with your marketing activities on top of your clients' projects can be a real challenge. Tune into this episode to uncover the shifts you can make to increase your visibility without overwhelm and attract new clients more regularly.  Written summary of this episode: Click here to find the article  (Find full transcript below) Resources of this episode: Interested in working with me? Schedule a free consultation call here. Listen to this episode: When should I make the jump from wearing all the hats to creating a team?

In a recent episode, I discussed the five most crucial marketing activities for veterinary practices to ensure success in 2024. We all know that the upcoming year may bring some challenges, like price sensitivity and a decrease in clients and appointments. But fear not, because with effective marketing strategies, we can turn these challenges into opportunities for growth. First up, let's talk about the power of tracking and data analysis. I highly recommend using call tracking software like CallRail to determine where your clients are coming from and gather qualitative and conversion data. This information is crucial in understanding which marketing channels are effective and how to improve conversion rates. Another important aspect is focusing on what you want. It's essential to define your target audience and attract the right clients. By doing so, you can achieve better results in your marketing efforts. And speaking of clients, understanding their value is key. I advise practices to track revenue per client and break it down by source for effective marketing measurement. Now, let's dive into conversion tracking. While tracking website data is important, without conversion tracking, it may not directly impact your bottom line. I recommend using CallRail for call tracking, implementing source tracking for booked appointments, and utilizing Google Analytics for website data. Moving on, I want to stress the importance of marketing to your own email lists. Many practices currently underutilize this strategy, but it's a significant opportunity for growth. Regular communication and providing value to your clients can go a long way in building a loyal customer base. To build a community within your email list, I suggest incorporating text messaging and online chat widgets. Programs like Twilio can help you integrate text messaging into your marketing efforts and facilitate better communication with your audience. Inbound marketing and offers also play a crucial role in your marketing success. Having systems in place to generate leads and increase website traffic is essential. Paid advertising can be a flexible and effective way to boost traffic during slower periods. And don't forget about the power of offers in conveying value to your audience. Maximizing existing resources is another key strategy. Creating a positive customer experience and implementing internal marketing strategies can help you stand out from the competition. Setting up a referral program and implementing rewards and retention programs can keep clients loyal and prevent them from seeking services elsewhere. In conclusion, by implementing these strategies, veterinary practices can navigate challenges and thrive in the industry. I encourage you to share these insights with others who may benefit. Here's to a successful end of the year and an even better year ahead!

Guy-Laurent Epstein a Football Association veteran and senior UEFA Executive for the past 20 years, shaping European football, the commercial side and beyond.  Deep dive into  UEFA's world from Club Football, new National Team competitions, to the growth of the Women's game and much more.  Highly educational and lots of great details you don't want to miss.      Key Highlights How it started, from a passion for mathematics, to Arthur Andersen auditing to Sony Music Commercialising the licensing rights for the FIFA World Cup in 1998 for Sony Music ISL Marketing days – joining ISL in Luzern during an interesting time for the agency Spending time in Asia, around the 2002 FIFA  World Cup Korea/Japan ISL collapse in 2001 just before the FIFA Confederations Cup in 2001, FIFA creating FIFA Marketing to take over agency role Joining UEFA shortly after the 2002 FIFA World Cup  – comparing notes on the event The start of a two decade adventure with UEFA in Nyon No Marketing department within UEFA yet when he first joined,  developing new projects and showing value to the administrators of European Football The “old” way of doing things in European National and Club competitions at the time, early 2000 Change of guards, EBU, mostly state controlled broadcasters vs more commercially driven free to air channels Non-linear channels emerge -  Pay TV – now digitization, Amazon relationship, DAZN, Apple testing US Market importance for both European Club and National team football UEFA.TV -  create new content from archive, exploring new ways to invest in brand – home of Youth and Women's football Relationship between UEFA and their agencies (Team Marketing – Club competitions & CAA Eleven – National Team competitions) Big changes and success stories from the CAA Eleven deal UEFA Nations League – the creation and where it is now and some of the challenges New UEFA Champions League format from next season explained Next steps in the governance of club competitions and relationship with the European Club Association (ECA) Covid impact on UEFA competitions – looking back, moving EURO 2020, etc Success of Women's EURO 2022 in England and the growth and unbundling of UEFA Women's Football – www.weplaystrong.com EURO 2024 in Germany – high hopes for another big Football Summer Festival   About Guy-Laurent Epstein graduated from Paris IX Dauphine University with a Master in Applied Mathematics & Social Sciences in 1990, and completed his studies with a MBA at ESSEC Business School in Paris, which he obtained 2 years later. After four years working as a financial consultant for Arthur Andersen, he decided to shift his career towards sports marketing and worked for the 1998 World Cup in France. After that, he joined ISL Marketing where he was in charge of the licensing and merchandising programme for the 2002 World Cup. In 2001, Guy-Laurent joined FIFA Marketing, where he continued to oversee the good development and implementation of the Licensing programme. He started in October 2002 at UEFA as TV& Sponsorship Manager and became Head of Marketing Activities in December 2004. In June 2005, he created the Media Rights unit which is responsible of the overall sales of the UEFA competitions TV and other media rights, which he managed till March 2010, when UEFA decided to set up a new company – UEFA Events SA - to handle all UEFA's commercial and event operations. Consequently, Guy-Laurent was appointed Marketing Director of UEFA Events SA and as such, he is responsible for the ongoing development of the marketing and commercial activities, including media and sponsorship, across all competitions of UEFA.   Follow us on our social sites for the latest updates Instagram: https://www.instagram.com/sportsentrepreneurs/ Facebook: https://www.facebook.com/marcusluerpodcast LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs Website: https://marcusluer.com Podcast: https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

Many business owners just wing it when it comes to their marketing efforts which often results in a lack of customers and cashflow! In this episode, Franziska Iseli shares a framework you can use to bring structure into your marketing. She makes it super practical by sharing a case study of a fitness business we […] The post S13 EPISODE 12: [CASE STUDY] THE MARKETING ECO-SYSTEM™ TO MAP OUT YOUR MARKETING ACTIVITIES first appeared on Basic Bananas.

Many business owners just wing it when it comes to their marketing efforts which often results in a lack of customers and cashflow! In this episode, Franziska Iseli shares a framework you can use to bring structure into your marketing. She makes it super practical by sharing a case study of a fitness business we Read more The post S13 EPISODE 12: [Case Study] The Marketing Eco-System™ to Map Out Your Marketing Activities first appeared on Basic Bananas.

In this week's episode we would love to talk to you about 3 different marketing activities for your coaching business. This is something we get asked about alot when it comes to growing your coaching business.   We discuss: the difference between masterclass, mastermind and workshop which would work well for you how it can feel scary at first to be thinking about marketing  this is part of the mindset journey of an entrepreneur some tips that will help you get the most out of whichever approach you use   It is important you know about the different marketing options available to you to raise your profile. Embracing these methods are part of the mindset journey of an entrepreneur. How do you use these areas suggested to market your business? We would love you to join us for our 2 day summit. Find out more and sign up by clicking the link here: www.igcompany.co.uk/summit Purchase our bestselling book ”Deciding to Coach”: https://amzn.to/3UvUe9r Resources Take our FREE Quiz 'Which Coaching Course is Right for Me?' https://www.mycoachingcourse.com/ Join The Coaching Crowd Community on Facebook https://www.facebook.com/groups/TheCoachingCrowd/ In Good Company (UK) https://www.igcompany.co.uk/ Check out our YouTube Channel https://bit.ly/378rY9a Check out our Instagram https://www.Instagram.com/the_coaching_crowd Work with Jo Wheatley as your Emotions Coach https://www.jowheatley.com Connect with Jo Wheatley on Instagram https://www.instagram.com/jo_wheatley_coaching/  Connect with Jo Wheatley on LinkedIn https://uk.linkedin.com/in/joannewheatley Work with Zoe Hawkins as your Courageous Leadership Coach https://www.zoe-hawkins.com  Connect with Zoe Hawkins on Facebook https://facebook.com/zoehawkinscoach/ Connect with Zoe Hawkins on LinkedIn https://uk.linkedin.com/in/zoehawkinscoach Connect with Zoe Hawkins on Instagram https://instagram.com/zoehawkinscoach  

In this episode of The Loan Officer Wealth Podcast, we are joined by Ben Lavender, Team Leader and Loan Originator at Madison Mortgage Solutions!

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Gianna and Maria share some powerful insights into cybersecurity marketing society, what they do, and what other cybersecurity marketing societies are doing. Gianna and Mariana shed more light on the cyber security marketing society. It is the world's largest community for cybersecurity marketers built by cybersecurity marketers for cybersecurity marketers. The cybersecurity community has created an opportunity to get together for those working hard in cybersecurity. They have provided an all-day marketer launch for people and also did a marketer party which was completely sold out. There were around 800 people on the waitlist. The party felt like a reunion where all marketers were coming together. Mariana and Gianna continue to talk more about the changes in cybersecurity since the previous year. They say that the cybersecurity industry lacks creativity. It is great to see vendors stepping up and thinking outside the box, pushing the envelope to get creative, and having fun doing what they are doing. This year there were a lot fewer outside activities than last year. The vibe overall, from the security perspective, feels normal and big again. Maria and Gianna also discussed their favorite booths they had seen. There are fully immersive booths with screens on the ceiling above people's heads. Nowadays, things are moving to screening and lighting. Games are also taking the floor. Multiple people are doing comic superheroes, which is appealing to the audience. Magicians are back, and they are also drawing the crowd. There are so many ways to do things to grab attention. Some other security vendors even use sneakers for everyone to wear. There is also a continuation of the axonious campaign, controlling complexity and more. Even No name security provides rides to go to places around the city. In the marketing community industry, we do not want to lead with fear, uncertainty, and doubt, this industry is stressed enough, and we do not need to add stress from our messaging and marketing perspective. Selling, educating, and helping is a way to market, and the cybersecurity marketing society is here to help you stand out. Finally, Gianna and Maria conclude with conferences for more cybersecurity marketers where they say cybersecurity marketing will host an annual cyber marketing conference in Texas. Cybersecurity is ready to open opportunities for marketers in cybersecurity, cybersecurity agencies, and more. If you work with cybersecurity customers and have references for all customers who are happy with your services, members can find a free and open vendor directory. Follow Gianna on LinkedIn. Catch up with Maria on LinkedIn. Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Are you a marketer with limited resources? We're here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.In part one, Sarah and Michelle argue the importance (or lack of) of showing up with regular email newsletters and weekly blog posts.Spoiler alert: We don't always agree :)Email newsletters (we fought over this one).Email is one of the most effective marketing channels out there, but creating a newsletter takes time and resources. So, should you cut them? Again, it depends on your audience. If your audience is not receptive to email marketing, then it may be wise to cut back on newsletters. However, if your audience is engaged with your brand through email, then newsletters are definitely worth keeping.Daily or weekly blog posts.Blogging can be a great way to build your brand, earn SEO juice, and attract new customers, but it can also be time-consuming and expensive. Should you cut them? Well, if you're not seeing any traction from your blog posts, then it may be wise to cut back. However, if your blog is generating traffic and engagement, then it's definitely worth keeping.Join us in the next episode when we explore SEO agencies and being on all social media channels. Find the show notes here: https://www.sarahnoelblock.com/tiny-marketing/ep-35Resources mentioned in this episode: http://tinymarketing.me/websiteDIY Content Planning BundleCODE: Podcast to get 10% off!Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterClick here to ask a question about the episode -Support our Sponsors:Bonjoro - Get 15% Off - https://tinymarketing.me/bonjoroFlodesk - Get 50% Off - https://tinymarketing.me/flodeskDemio

In this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline. Episode Highlights: • Steffen shares what he has learnt from working with various B2B companies (0:36) • How he got introduced to the founders of Dreamdata and how they tackle the problem of attribution (2:31) • The importance of properly evaluating B2B attribution insights (5:03) • How Dreamdata helps B2B companies estimate the length of their customer journeys (7:32) • Why B2B companies should not focus on getting prospects to download e-books through lead forms on Linkedin (13:30) • How Dreamdata successfully leveraged Linkedin and Podcasts to grow their audience and revenue (15:38) • Metrics and touchpoints that can be used to determine meaningful customer engagement (22:14) • The biggest attribution problem B2B companies face and how to solve it (27:17) • Why he has stopped grouping customers in funnels (28:26) • Using Linkedin to run account based and role based retargeting ads (31:32) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-marketing-attribution-steffen-hedebrandt-dreamdata/

Are you being effective with your marketing when you're in the downtime between campaigns and events? Building your business happens in the in-between moments. Jordana Merkin is here to share how you to think about your marketing activities when you have some quieter moments in your organization. https://thefirstclick.net/191

Episode 537 - BEFORE you start demand gen and other marketing activities

Marketers have been eating up cookies like the famous Sesame Street character. Num! Num! Num! But be warned, the cookie famine is on the horizon! The public increasingly values privacy over personalization. Laws are being enacted to protect consumer privacy and companies like Apple and Google are jumping on board. How will digital marketers stay fed with data and continue to drive conversion? With less attribution data and an impending recession in the spotlight, how will you keep marketing budgets from shrinking? Join us for this informative session to:• Learn how to create data strategies and communications between disparate systems used by marketing, sales and support?• Uncover knowledge from your current data• Build a first-party data core• Future proof marketing activities and budgets as we prepare for the loss of third-party cookiesCheck out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In today's podcast, I share the 6 most crucial fundamental marketing steps to use to grow and transform your veterinary practice digital marketing. These activities are the bare minimum to use in your digital marketing that will drive returns in your marketing. 1) Analytics -We need to have Google ads, google tag manager, goals, and events all set up. Need to understand how your traffic is getting there. Figuring out where each audience is coming from. 2) System for generating customers, clients, and lead flow.- A steady stream of people who want and need your services as well as a way to engage with potential clients. And understanding exactly what you offer and why they are beneficial to clients. 3) Email marketing- Send at least a weekly email to customers 4) Text message marketing- Having text as an option is quicker and if done correctly can be highly beneficial  5) Content marketing strategy - If we have all the other steps already in place the content will drive more traffic to your site, referalls to your practice and overall just perform better. and 6) Testing and optimization - We should always be trying new things and seeing what works in our marketing and continues to work. Testing lets us experiment and expand in new areas and ways with out having to start from scratch. Have openings in your schedule? Let's work together to get it filled! Contact me Here Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In this podcast, Kenneth Keung and Kim G C Moody review a recent Tax Court of Canada decision - Bruce Jackman / Nancy Jackman v. HMQ 2022 TCC 73. This case is a rather entertaining case (at least for tax geeks

When people set out to open a business one of the more common reason cited is for "freedom". Being Independence day, we decided to do a Live in our Facebook group and talk about the top 6 home care marketing activities to prioritize if you want to grow your agency and acheive financial freedom as well as answer some key questions from Facebook group members.00:00 Start00:13 Intro01:07 Defining Freedom in business ownership04:17 Identify Your Client11:24 Identify and Select Facilities (Territory Optimization)14:53 Prospecting18:30 Marketing as an owner 20:04 Information about upcoming class (7-9-2022)24:35 Question 1: How long does it normally take to get clients when first opening agency?33:17 Question 2: What facilities are best to market to?39:30 Question 3: Does direct mail work in homecare marketing? 46:35 Wrap upSign up for the July 9, 2022 classhttps://www.thebrionesgroup.com/private-pay-homecare-marketingSign up with EZactis (Background Checks)https://clients.ezactis.com/register/bcgWebsite:https://www.thebrionesgroup.comLinkedInhttps://www.linkedin.com/company/thebrionesgroup/Join our Facebook Group https://www.facebook.com/groups/homecareacceleratorRapid Pay USAhttps://rapidpayusa.com/BCG

Marketing automation is all about building systems that help you save time in the long run! In today's quick tips episode, Laura Kukemelk shares some examples of workflows that you could automate, as well as some automation softwares that help you free up time for strategic activities. To manage your leads and customers, you could opt for softwares such as Keap, ClickFunnels, Hubspot, ActiveCampaign, SharpSpring and many others. To connect different apps, check out Zapier. For effective project management, you could use Trello, Toggl Plan, Monday.com, Slack or other similar tools. Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk   Find out more: https://powerful-marketers.com/podcast/ 

One of the most important activities in your business, if not the most important, is marketing. It's what brings people to your “table” so you can have an effective sales conversation. The very special guest on this episode of The Sales Chalk Talk Show is Gael Wood, a top-notch marketing expert. Gael recommends doing 10 marketing activities a day, which she says, surprisingly, doesn't take up a lot of time! What you'll hear on this podcast: • The 4 pillars of marketing • Creating a marketing strategy • The 10 marketing activities/day strategy • Some of the biggest marketing mistakes business owners make • How to find more time for your marketing activities • And MUCH more! Come listen in with me as I talk with this brilliant marketing expert and mentor. Gael's website is https://elevatewithgael.com. Get your free chapter of Gene McNaughton's book “The Sales Edge” at http://thesalesedge.co. If you'd like to take advantage of more resources to help you dramatically increase your sales and revenue, go to https://redcapsalescoaching.com Join the Red Cap Sales VIP private Facebook Group. It's FREE, and it's packed with blogs, podcasts, FB Live presentations, sales tips, ideas, and strategies! https://bit.ly/red-cap-sales-vip.

We are talking about how to create a marketing plan and marketing activities.

We saw a lot of interesting changes in real estate last year, and as a result, many agents were forced to adapt to stay in the business. The question is, as we head into a new year, which of those adaptations worked?   Which marketing strategies should we be taking into 2022 with us? Is there anything we should be leaving behind?    What do industry newbies need to know as they begin their journeys in real estate?   In this episode, we're diving deep on what worked best in 2021, so we can create our game plans for the year ahead.    "Think of yourself as a media company first and foremost: you just happen to sell real estate." -Nick Sakkis   Three Things You'll Learn in This Episode    The art of personal branding How can we make ourselves so attractive that clients come to us, rather than the other way around?   1 way to boost authority as beginners Is it possible to boost our credibility when we're just starting out?    Where to strike the balance between learning and doing How can we continue to develop our knowledge while taking practical steps towards our goals? 

Believe it or not, it is all about your mindset! If your mindset isn't right, everything is flowing out of that space. In today's episode, I will show you what you need to dig into to get yourself back into alignment where you are excited, focused and back in service. Learn more about my 5 C's of magnetic marketing and mindset: Choice. Remember you always have a choice. Congruence. Congruence is lining up our thoughts, our words, and our actions. Clarity. Keep in mind, if you're talking to everyone, you're talking to no one. Confidence. Confidence is not just knowing how to do things, it's also knowing that you know you can figure it out. Consistency. Consistency builds competency, confidence, and credibility. Don't miss this episode and make sure to let me know which one of the five C's resonated the most with you and which one you are struggling with the most. I'd love to hear from you! Make sure you don't miss an episode of the Magnetic Marketing and Mindset show and subscribe now!

In this episode I'm chatting with Valentina Kristensen, Director of Growth and Communications at OakNorth. Valentina has helped grow OakNorth to the billion dollar company it is today, is a founding editorial board member of Influencer magazine and is a self-professed fintech nerd.What is OakNorth? OakNorth is a UK bank that provides fast, flexible and accessible debt finance to fast growing businesses. It's been nominated the fastest growing business in Europe by the Financial Times, has lent over £5bn to hundreds of UK businesses and has been turning a profit since 2017. It is currently valued at $2.8bn dollars.OakNorth: https://www.oaknorth.co.uk/Follow Valentina Kristensen on LinkedIn: https://www.linkedin.com/in/valentinakristensen/This episode is brought to you by VC Innovations. VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more. 

Marketing activities

AAMplify's host, Chuck Summers, Director of Practice Growth, MCM CPAs & Advisors interview's guests Ed Warren, Business Development Director, Dinamis and Gary Braun, Partner, Pivotal Advisors.

The “why?” question is one parents' are very familiar with. A child will ask why to help them understand the world around them. As adults, we sometimes stop asking “why?” and instead, accept things as the way they are. Just because something has become the norm in marketing, it doesn't mean it's the right thing for you. We've all fallen into this trap at times. Comparing ourselves to others and thinking we should be doing the same as them. Doing more, doing bigger, doing better. You easily get caught up doing the things you think you should be doing, instead of what works for you. So, before you start the next marketing activity, ask yourself why am I doing this? Does it help me achieve my goals? Will it attract clients to my practice? Is this what I really want to spend my time doing? Whilst you should always strive to be visible and get yourself out there. Make sure you do it strategically and not as a knee jerk reaction to something you've seen someone else do. (03:28) Reality check (05:32) Stop and ask why (06:24) Does it fit (07:45) No may mean not right now (08:26) Get a second opinion https://www.helenharding.co.uk/power-hour/ (Power Hour) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/ask-why-when-picking-marketing-activities-for-your-holistic-business (Blog post, show notes and links)

Speaking to Jon Hall about the evolution of marketing, we learn about his rich experience from a military career to communication, to becoming Brand and Product Marketing Director at Whirlpool. Through this journey, John has focused on archetypes drawn from psychology to design brand strategy and uses that as a starting point for his Shiny New Object: mapping marketing activities across the shopper journey.

Hello November

It's another Tip episode for small business owners and if you need help with marketing, then listen now as Fiona shares three free marketing activities you need to do. These simple activities can help you the next time you make your marketing plan, so go ahead, find out what they are and hopefully, you will apply them in your business. Fiona also announces the winners of her recent contest.  Topics discussed in this episode: Introduction [00:54]Announcement of Winners [1:15]Three Free Marketing Activities [2:36]No.1 Figurehead Marketing [4:21]No.2 Retention Marketing [6:22]No.3 Internal Marketing [8:52]Conclusion [11:05] Resources mentioned in this episode:  Episode 24 - Buyer CircleEpisode 25 - Why Every Small Business Owner Needs To Embrace Their Inner Marketing HaterInterview with Chris CrouchMy Daily Business Coach NewsletterPassion. Purpose. Profit. Episode transcript: For a full transcript of this episode please visit mydailybusinesscoach.com/podcast/33

15 ways to market your business in 15 minutes or less You don't have to spend hours on your marketing – here's why little and often is the best approach…   Any business owner will tell you that there is never enough time. For instance there is never enough time to send that email, follow that lead, work on that blog post… but, to make marketing work, you've got to keep turning up the marketing dial, even if it's working on your marketing for just a few minutes every day.   As time is such an issue for many of us, I've created a free resource – 101 Marketing Ideas You Can Do Now. It pulls together a list of marketing activities that will help your business to gain traction, all split into manageable time segments.   In today's podcast, I'll be focussing on the 15 online marketing activities that you can do in 15 minutes or less that will keep your business moving forward. Listen now to get some bitesize ideas on how you can keep turning up that marketing dial every single day.   Some of the ideas I talk about include: Sending a voice note to one of your leads Taking a look at your social media insights Sharing a 30 second video on your phone Scheduling 5 tweets using existing content Colour-coding your leads list Creating an avatar for your ideal customer   Discover the full 15 online marketing activities and my reasoning behind why they'll work in my podcast. If you want to download the free 101 Marketing Ideas You Can Do Now guide, visit Alisonteare.com/101   In addition, why not jump into my Facebook Group – search Simply Marketing Market Your Business Online – and let us know what marketing actions you've taken today – how have you turned up your marketing dial in under 15 minutes?   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes down to what I call the PDCA approach to marketing that my agency is named for, but more importantly, it comes down to visualizing your marketing funnel and aligning everything you do with a part of that funnel. After that it comes down to measurement and truly geeking out on the numbers in the reporting that I recommend you do.Listen in for the full details as to how to effectively do this spending little time but having maximum impact on your business!Links mentioned in the show:The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/Episodes mentioned in or related to this one:161: The Hidden Power of Email Marketing to Scale Your Digital Influence - my episode on lead magnets and email marketing110: How to Generate Leads from Facebook with TabSite [Mike Gingerich Interview]Reference Links for Neal SchafferMy Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

Marketing is essential, even more so in times of crisis. In this episode I'm offering a few recommendations for having a robust and strategic approach to marketing in these difficult times. Show Details: Start with your mindset Focus on retention marketing Talk to your customers Review and adjust your budget Be open to try new things, test, tweak and repeat.Look after your staff if you have some.Whatever you do, just keep on moving forward Resources mentionedTry Keap for FREE: https://infusionsoft.app/signup?affiliateCode=a74351&linkPostedBy=0053a00000KBAJkAAP&bundleId=5670558372986880Check Out My Free Resources: https://flatoutsocial.com/free-resourcesConnect with me: hello@flatoutsocial.comFollow me on LinkedIn: https://www.linkedin.com/in/rosalieaudoin/Instagram: https://www.instagram.com/rosalieaudoin/Facebook: https://www.facebook.com/rosalie.audoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Subscribe to the podcast: https://pod.co/that-marketing-strategy-showDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And leave a nice little review I would really appreciate it.See you in the next episode!

Aktivitas marketing selalu identik dengan yang namanya beriklan. Kesukesan dalam beriklan pun menjadi salah satu kunci yang mempengaruhi performa dari perusahaan. Pengaruh dari iklan ini ada yang langsung mempengaruhi penjualan (tangible) dan ada juga yang sifatnya tidak langsung, untuk investasi di dalam benak target audiens (intangible). Lalu, bagaimana perusahaan harus menyikapi hal ini? Bagaimana iklan yang kreatif mempengaruhi keputusan pembelian customer? Yuk cari tahu jawabannya dalam diskusi antara Kania Kismadi (Head of BrandComm Astra Digital) dan Wolfgang “Ogeng” Xemandros (Brand Specialist Astra Digital) di Podcast Astra Digital Academy. (00:51) - Impacts of Advertising on Organizational Performance (07:16) - Advertisement Impacts on Purchasing Decision (10:52) - In-House Creative vs External Creative Agency (13:50) - Impact of Micromanagement on Creative Output (17:23) - Wrap Up Find us more on: Instagram: https://www.instagram.com/lifeatastradigital/ Youtube: https://www.youtube.com/channel/UCAi-Z7l49soPxrSAIhcApTg Website: https://www.astradigital.id/

My guest in today’s episode is Jerry Jao the Co-Founder and CEO from Retention Science. They are a personalization and customer data platform (CDP) that helps Shopify brands to deliver more personalized messages to create meaningful and personalized relationships with their customers.If you have the desire to learn the strategy and the technology necessary to build lifetime customer loyalty for your commerce brand, this is a fantastic episode for you! Let’s jump in and learn together with the founder...What You Will Learn TodayHow you should split your marketing efforts and budgets on customer acquisition vs. customer retention.Why invest in data collection to understand your customers.Understanding what your customers are most excited about when they come to your Shopify store. Is it your brand story? Is it the product? Is it a discount? Understand your customer's interests so you can give them what they want.How to activate customers and maximize engagement and revenue with data.Links And Resources Mentioned In This EpisodeRetention ScienceDraper JamesDraper James Success StoryFigs Medical Uniforms & ApparelCapturing The Modern Customer WebinarBare Bones BrothBase Bones Broth Success StoryThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.

Download my free resources here to help you scale your business*Topics covered: *A common misconception about marketing, and what it really is instead;The basic marketing foundations you must get right;4 ways you can get insight from your ideal customers;The only thing you should assume when it comes to customer research;How to dig down beyond surface level problems to get inside your customers head;How to use your customer research to make sales effortless;How to find content ideas for your product-based business;The 4Ps of your offer and which one to focus on first.Links Mentioned:Get amazing insight by surveying your customersMark Ritson’s Mini MBA in MarketingConnect with Janine Coombes:Her LinkedInHer websiteHer YouTubeMore about me:My websiteLinkedInTwitterInstagram

This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:The first steps marketers can take to a user-centred approachWhy user journey mapping should be completed before you start marketingThe importance in one to one feedback in the user testing processYou can connect with Becca and Box UK via the following:https://www.linkedin.com/in/beccabp/https://www.boxuk.com/https://www.linkedin.com/company/box-uk/https://twitter.com/  See acast.com/privacy for privacy and opt-out information.

Do you love the campaign object in Salesforce or is it just another object that you do not see the value in? Whether you cannot get enough of campaigns or just want to know more about their place in Sales Cloud and how they fit connected campaigns, check out this episode!Featuring a new guest, a writer for the Pardot Blog, a 7X Salesforce Certified user, and Success Specialist at Salesforce, Lauren Daas, beams about what the campaign object can do as she and Jennifer unleash its power! Have you been dying to give your reports that extra edge? You don’t want to miss this! TakeawaysUsing an event is a great way to get started with using the campaign object for connected campaigns because you can start with the different stages of the event and this keeps you from creating too many campaigns. An example of too many, is one for each email sent.Campaign statuses don’t need to be engagement history metrics such as clicked or form submissions, you will get all of that data through the engagement history. Statuses can be used in terms of the campaign process. For a webinar, a status could be registered, then attended,and then lastly, watched the recording.Engagement History is the first feature that allows Pardot engagement metrics to live inside of Salesforce as a part of connected campaigns. When assets are created in Pardot and tied to a connected campaign, they will show up in Salesforce and then you can build a campaign influence report type.Remember to filter by opportunity stage when creating a report. This allows the user to pinpoint what is happening during different stages of the sales cycle and then sales and marketing can team up during the stages where prospective customers are being stagnant.Contact roles give you the attribution to see what campaigns and opportunity that individual was a part of.Advice from Lauren on connected campaigns:Put in the work before connected campaigns are enabledPrepare with engagement history in mind and think about the reports you want to createRestructure your campaign hierarchyIn the trailblazer community, don’t be afraid to tag someone with your question. If all your resources have been exhausted and you know someone in the community that is knowledgeable on that particular topic, tag them to start the conversation.Find a user group and join it to get more involved in the trailblazer community. There are user groups everywhere and sometimes it is nice to chat with others that speak the same language you do. #PardotLifeHacksUtilize your parent child campaign hierarchy in reporting. - When building a report, the user can then create a campaign filter as the name of the parent campaign and then all the data from the child campaigns will display on the dashboard.Use a start date on your campaigns. - This allows the user to create a global filter by start date, so then campaign data can be seen by quarter, or by a desired customized date range.If your org has the edition above Professional - You have the ability to make contact roles mandatory. Talk to your Salesforce Admin to see what is possible. Useful LinksLauren LinkedIn: https://www.linkedin.com/in/laurendaas/Lauren Twitter: https://twitter.com/laurendaasPardot Blog Articles: https://www.pardot.com/author/lauren-daas/How to Report on Marketing Activities with Engagement History by Lauren Daas: https://www.pardot.com/blog/how-to-report-on-marketing-activities-with-engagement-history/Be a Pardot Hero! Tips & Tricks to Master ROI Reporting: https://pardot.hubs.vidyard.com/watch/kjuHmEAyhnZh68GzLvXEyRTrailblazer Community: https://trailblazercommunitygroups.com/ #Social#pardotlifehackers#TrailblazerTalk

Why is a very important question to ask, and not just "meaning of life" type stuff.

In this episode, I talk about organic marketing activities that generate leads. Organic means free when talking about marketing (not apples and avocados)! We discuss: -The first thing you need to do is engage on Facebook inside of groups. Be very focused and intentional inside of the group. Commit to a set amount of time each day. -Take time to post valuable content. -Inside groups use the search function to find keywords inside other people's posts to continue the conversation. -Understanding how to market yourself without breaking FB rules on your personal page. -Always engage with your audience-reply to comments. -Come up with a system for follow up! -Different platforms and how to market on them. -Call to actions.

Sales strategies are effective when converting leads, and extreme sales techniques are often applied in times of low income in an agency life to help an agency survive. A long term marketing strategy however helps you build your brand, and ATTRACT targeted and warmed up leads to you on a regular basis. Full show notes: https://agencytrailblazer.com/general/marketing-activities-for-agencies/ See acast.com/privacy for privacy and opt-out information.

One of the most frustrating things for me at the beginning of this whole game was that I didn't know what a market was... and there wasn't anybody who could really define it for me...   SALES STRATEGY SHORTCUTS?   Usually, I don't believe in shortcuts, but if you know your market, a lot of stuff just gets answered for you… and it’s much easier to pin down…   Your Messaging   What To Sell   The Funnel You Should Build. Existing companies I work with like this a lot because it helps them position themselves in relation to their competition   New people want this because it actually fills in a lot of the questions that get asked along the way.   For Example:   What should I sell?   Who am I talking to?   What kind of sales message should I create?   Choosing the right market is one of the major things that help to shortcut the game for real.   HERE’S THE PROBLEM…   There are some things that it's obvious that I need to teach; I can see everyone's struggling with X, Y, and Z…   However, there’s an area in my brain that I've NOT  quite uncovered yet and I keep trying to reach to it.   A few days ago, I woke up at five, 5:30 and spent three hours trying to figure out what question I should be asking…   I believe that questions invite revelation; therefore, I must be careful of the questions that I ask.   I always consider the questions and ask… and who I’m asking those questions to.   For example:   Am I asking broke people questions... or am I asking rich people questions?   In fact, I have a whiteboard where I list out the major questions that I feel I should start asking. I'm NOT trying to answer them, I'm just logging that I have that question.   Then when I get a little more clarity on what I need to be asking, I go to my bookshelves…   I buy a lot of books.   … and it's because I'm trying to create clarity on what question I'm hunting the answer for, so I don't get stuck in learning loops…   I just hunt the answer.   … and I've been hunting answers a lot lately.   Half of what I do is teach people, “Hey, this is X, Y, and Z -  I see a lot of people are struggling with this.”   The other half of what I do is in a discovery realm that’s super fun mentally, but exhausting.   And there's something that I’m trying to grasp, and I'm NOT quite there yet…   HOW TO GET MORE CUSTOMERS   I used to believe that in order to have success, you needed a good funnel.   Now before anyone poops a brick, let me explain...   Originally, I’d build a funnel and then I build an offer contingent with the funnel that I’d hacked... NOT based on what the customer needs...   Then I’d build a sales message.   Eventually, I realized that I needed to be doing the exact opposite…   Instead, I need to create the…   Sales Message Offer Funnel   ...and I started teaching it that way.   However, I  quickly realized that wasn’t where I needed to start   I was like, “Wait a second, I’ve gotta go even further back; way before the sales message and get to know the Red Ocean a little bit more.”   ...and that's when I started creating my Red Ocean Analytics Checklist.   It’s a living, breathing checklist of my actual findings; I'm not taking that from anywhere, it’s my stuff.   Red Ocean Analytics, Baby!   So before I’d create an offer,  I'd go through the Red Ocean Checklist…   But then I was like, “Crap, no! We can't start at the Red Ocean, we have to go back even further because there are other oceans and other markets…”   There are ghost markets   We have to think in terms of the customer   … I have to go back even further.   The further I've gone back, the more I see that when people just follow the framework, (and not even well), the chances of their success goes way up.   The challenge is that I can tell that there's another stage before friggin' market selection that’s starting to pop out. But I can't tell yet if it's a pre-market selection or something that’s in it…   Sometimes I feel like it's ‘The Beautiful Mind’ kind of thing, “Y'all here?”   It's like schizophrenia, “Aah, pictures, patterns everywhere...”   That's my unique ability. I'm not very good at many other things besides this.   ART VERSUS SCIENCE   It seems funny for me to say, (cause I'm the “offer guy’), but I'm at a spot now where I believe you can't even make a good offer until you know…   The market you’re selecting The customer journey and where they've been previously.   I can't sell something to a customer that they’ve already gone through - and that's what I mean by a ghost market.   It's the ghost of “marketing past.’   The ghost of the ‘vehicle past’ that they've already gone through.   It’s interesting to start looking at the journey the customer is on…   You have to understand that piece…   Market selection is still an art right now 'cause I'm still learning how to describe it as a science.   I'm trying to pull the pattern out so that it's not an art.   *I HATE ART*   I'm NOT saying that “I hate actual art…” I'm saying, “I hate depending on art because art is hard to calculate.”   I like science. I like patterns because I can say, “When I do A plus B, I get C.”   I'm still learning to pull out the science piece of market selection.   … and I've gotten a lot better at it.   ACTS OF MARKETINGThe last OfferMind Masterclass was the clearest I'd ever taught about market selection.   A lot of people have already created success with what I taught - that's why OfferMind is such a big deal.   I'm not just teaching fluffy junk you’ve already heard.   https://media.giphy.com/media/lwQjQawxKVrUc/giphy.gif   So let’s talk about market selection…   Market selection fuels acts of marketing Stick with me while I explain this…   There's market selection and then there are acts of marketing.   So what are the acts of marketing?   I spent three hours going through all my books…   I wrote down the question I'm trying to answer right now and I asked, “Could this book answer that question?”   … just from face value and kinda flipping through, I’d literally throw books in different piles in the corner.   I cleared out a bookshelf and labeled the shelves:   Offers and Market Positioning   Model, Scaling and Marketing Activities   ..and those are the things that I'm deep diving into to answer the questions.   What is a market?   What are acts of marketing?   ...'cause they’re NOT the same thing.   This is where people get screwed when it comes to marketing.   They say, “I'm gonna go do marketing, so I'm gonna go post stuff on Facebook…”   To that, I say, “Grrgh, tell me some context otherwise, that's NOT marketing…”   So what are acts of marketing?   An act of marketing is things like:   Creating A Sales Letter   A Webinar   A Launch Campaign   An Evergreen Campaign   Let me explain what I mean a little bit more…   MARKETING DESIGN   Let's say that you're gonna go do a launch campaign…   You all just saw me do that with my OfferMind funnel, (we already have 200 seats sold, which is crazy).   Let's talk about what market selection means…   (Maybe I should call it marketing design? I don't know... it's actually a good way to describe it.)   'Cause we're all very familiar with this world, let’s take ClickFunnels as an example…   Anyway, if you look at ClickFunnels…   ClickFunnels is selling wealth.   When they went straight to selling wealth, it didn't sell….   That's when ClickFunnels almost became an abandoned project.   Russell had to try and figure out how to sell ClickFunnels to the right market   …. that's a very natural thing for anything that you build. You're trying to learn how to sell it, right?   Check this out…   When ClickFunnels said, “We're not gonna sell the general wealth category, we're gonna sell to people who’re convinced that websites are the way to get wealth and become anti-Red in our messaging...”   … that's when ClickFunnels became ‘ClickFunnels.’   ClickFunnels talked about the death of the website.   ClickFunnels began to sell to the Red ocean of people who are convinced that building a website is what will give them wealth…   How big is that market?  It's friggin' huge, right!   And when ClickFunnels became the anti-Red in their messaging…   Who did it talk to?   It talked to the sliver of people who were using the websites as the way to get wealth, but who weren't having success.   These were the easiest people to sell to; you don't have to convince them there's a problem, because they already know there's a problem.   Watch the way ClickFunnels grew from this…   EXPANDING YOUR TARGET MARKET   Eventually, someone would say: “Well I'm in affiliate marketing, could this work for me?”   Well, of course, it could... so we'd be like, “Let’s add affiliate marketing to the pot,’ and then that would become part of the expansion...   … and that's one of the ways to grow.   Russell didn’t try to sell EVERYBODY, he sold to people who were in affiliate marketing and already experiencing pain…   That's very different to somebody who says,”Yeah, I'm interested,” but they never pull out their wallet.   These people are:   Problem-Aware Solution-Aware Buyers In the middle of pain   They're not having all the success they want.   This is a HUGE deal to understand.   Then after we’d added the dissatisfied affiliate marketers to the ClickFunnels customer base, we went to…   B2B   Retail   ...'cause they were also asking, “Can this work for me?”   We used the same strategy and sliver by sliver, we grew the ClickFunnels customer base.   And what's fascinating to understand is that it’s a mistake to try to target tons of markets at once.   You have to have one market that acts like a big ol' anchor…   Anti-Website positioning is one of the major anchors for ClickFunnels.   And this is the reason why most people fail, (right at the get-go), before they even get to:   The sales message   How do I write a sales letter?   How do I come up with the funnel?   What's my launch campaign?   One of the BIGGEST reasons why they fail is because they don't know what market they're selling to...   *You're selling to the Red Ocean*   WHERE TO FIND YOUR TARGET MARKET   If I wake up one day and I say, “Hey, I'm gonna go sell my stuff,” and I put my stuff in a little cart, where am I gonna push my cart to? ANSWER: To where everybody else already is.   I’m gonna go to where there are people, i.e., the Red Ocean.   The Blue Oceans don't exist by definition, they're not there. It takes a long time to grow an actual Blue Ocean.   So then, acts of marketing are things that you do in *that* market…   Does that make sense?   COMPLEMENTARY NOT COMPETITIVE   I know who my market is... for me, it's ClickFunnels.   However, I'm not anti-ClickFunnels in my messaging:   That'd be *STUPID*   I'm a diehard   You peel back that heart you're gonna see gears and the ClickFunnels' logo tattooed there.   I'm the offer guy, and if you want success with ClickFunnels, you should probably learn how to build an offer, right? That's how I’ve positioned myself…   I'm complimentary, NOT competitive   ...this is very key.   So for market selection a.k.a market design - (that's really what I call this piece)...   First of all, you identify the market and you somehow position yourself to become either the…   Companion to…   Anti of...   … you need to figure out which you want.   This is all stuff I’ve discovered on my journey PUTTING THE PIECES TOGETHER   There are not a lot of books out there on this subject, and that's why I'm writing a book.   That's also why I have almost an entire bookshelf full of books around this subject, I’ve had to piece it together.   There are a few books that have gotten close or really helped close a few gaps.   But most marketing books out there have been written, how my marketing degree was created -  for corporate and big massive analysts.   I didn’t learn any kind of direct response marketing material in college. That's not what you learn in a marketing degree… I didn’t know that.   What you learn in a marketing degree is marketing analytics.   You learn a lot of quantitative marketing research, (I hated that class), and qualitative marketing research.   I learned a lot of market research, but nothing that I actually use now…   So most of the material that's out there is about that.   There's NOT a lot of material out there that is about direct response marketers or specifically about offer creation like I talk about.   What I'm talking about is very much stuff I've discovered while I've been en route.   That’s a lot of what OfferMind was about last year:   How do you know that the market your selling into?   How should you choose a mature market?   Just think about it…   I'm over here positioning…   Myself   My messaging   My sales letters   My product   Everything is in relation to the market that I’ve chosen... and if that market leaves, I’ve lost my business.   That's why a lot of people fail…   They build a product with no thought on the market that they’re selling into and where they go to market…   ...and so they just friggin' wander the village and trying to follow the veins of gold…   In my honest opinion, that's very dangerous, and it's one of the reasons why people fail!   The offer, the sales letter, the funnel… all that crap gets waaay easy when you understand this...   MY MARKET I am in wealth and my market is the ClickFunnels market.   I've helped a lot of people make a million dollars.   I’ve helped a lot of people make hundreds of thousands... and thousands of people have made their first money online, (or offline), EVER.   There were a few signals that told me that ClickFunnels is a mature enough market to sell into.   I'm selling into the ClickFunnels space, but I’ve positioned myself as an accelerant to the vehicle.   ...and I've done that on purpose and a lot of design, (and I told Russell that)... I was in his office probably like two or three months ago, and I said: “Hey, You're not just the CEO and CMO of an insanely massive and very valuable SaaS software  company that’s explosive and almost worth a billion dollars…”   ( It definitely will be at some time, you know what I mean! It's amazing.)   “ … AND you're also running a massive coaching program. My goal is to take the burden off of you in terms of ‘nerd out coachingism’.”   And he's like, “Oh cool, sounds good.”   That's why…  that's how I positioned myself in the way I have...   I'm an accelerant to the vehicle.   I'm not the anti-Red, that'd be dumb. I love ClickFunnels, you all know that.   (I think it's crazy when someone doesn’t I have a ClickFunnels trial. You can get a trial at freecftrial.com.)   MARKET DESIGN NOT BRANDING   Usually, when I say ‘market design’ most people think logos: “No, no, no, bad! That's branding.”   Branding comes second   ... and when I say branding comes second, I mean it comes at no. 5,000 down the line...   Branding means absolutely zero in terms of how money is already flowing...   I’m like,” Hey ClickFunnels people:   Would you like to learn how to use ClickFunnels from a guy that was the lead ClickFunnels builder at ClickFunnels?   Would you like to learn from the guy who gets outsourced huge amounts of the coaching for what they're selling?   That's a pretty powerful position.   If someone's like, “Well Stephen, I can't be successful like you 'cause I don't have status.”   Yeah, you're friggin' right! It's powerful. Go earn your own path.   I got a few people with poopy-pants syndrome who reach out to me like, “Stephen, but I can't do that...”   Well, you're right…   You haven't worked your face off for the last six years with obsessive sacrifice to figure it out. ...but you've probably done something that I haven't, and if you haven't, it's time to cut out some things in your life...   Alright… ;-)   So there is market selection and then there are acts of marketing.   Market selection = which market is naturally akin to the thing that I'm going to sell.   Acts of marketing = what most people think marketing is.   Acts of marketing are…   Let's go create:   A Sales letter   A Sales Message   Different Kinds of Campaigns.   Most people NEVER do any market selection, and that’s why they're NOT making money…  (and that's a lot of what OfferMind teaches).   Until Next Time: Make Money, Do Good!   BOOM! If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies, right? That's also good.   But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right?   That's what I struggled with for a while until I learned the formula.   So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it.   Wanna come?   There are small groups on purpose, so I can answer your direct questions in person for two straight days. You can hold your spot by going to OfferMind.com.

Why do marketing and sales always work in silos - isolated and independent from each other? Wouldn’t it be fruitful to push for more collaboration between those teams?   Andres Tapia and Corinne Herberg from Project A use the example of AZOWO to illustrate the advantages of the cooperation between marketing and sales. Not only can personas be defined more precisely, but also meeting structures, reportings and budgets can be optimised. These are only a few of the many advantages. Have a listen for more! Guest: Andres Tapia, Head of Marketing & Corinne Herberg, Sales & Customer Success Analyst at Project A Language: English RSS Feed:  http://project-a.libsyn.com/rss   If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter

Marketing your practice is an essential piece for growing your business. However, many of us are clueless about how to apply it in a practical sense. In Episode 166 of the Savvy Dentist Podcast, we're going to have a chat with Brent Hodgson, a Marketing Strategist, speaker, author and mentor, about helping us understand our numbers, using this to our advantage, and implementing tiny tweaks that can result to bigger increases in our sales and marketing results. In this episode we discuss:   * 02:16: The ideas that prompted Brent to write his book. * 06:00: The reason why it is important for dentists to understand the emotions of their potential patients and some examples they can implement to approach and engage their patients. * 09:36: Most common mistakes in marketing. * 13:45: How Google Analytics can help you identify where your clients are coming from. * 15:36: Looking at numbers in your website to identify what kind of marketing you need. * 21:23: Marketing foundations that dentists need to be aware of in their marketing and some tips you can implement in your practice. * 24:25: Current and future trends in marketing you need to know to stand out. * 27:31: Old-school marketing strategies that still work today.

     Marketing your practice is an essential piece for growing your business. However, many of us are clueless about how to apply it in a practical sense. In Episode 166 of the Savvy Dentist Podcast, we're going to have a chat with Brent Hodgson, a Marketing Strategist, speaker, author and mentor, about helping us understand our numbers, using this ...   Read more... This article is copyright ©  Dr Jesse Green The post 166. How Little Tweaks Can Skyrocket Your Current Marketing Activities appeared first on Dr Jesse Green.

This episode continues the conversation on classing storytelling frameworks that can be used in firm marketing. Jason and Jeff pick up where they left off last episode and discuss the last four story types, including The Voyage and Return, Comedy, Tragedy, and Rebirth. The post Comedy & Tragedy: Leveraging 4 More Story Plots in Your Marketing Activities appeared first on Rattle and Pedal.

          Christopher Corey / Corey Advertising Expose Yourself Corey Advertising is more than an advertising agency! We form long-term partnerships with our clients and team up with them to take on the world. With experience, energy and enthusiasm, we bring our clients brand, message and assets to new levels focusing on […] The post Pensacola Business Radio: Spotlight Episode With Marketing Guru Christopher Corey appeared first on Business RadioX ®.

In this episode, I talk to Temelko Dechev, and we look at how to coordinate Digital Marketing activities to achieve maximum impact for your business. Temelko is a CEO, Entrepreneur, Digital Marketer and Business Development Strategist with extensive international experience which spans across multiple industries and business disciplines, some of which include Marketing, Digital Innovation, Real Estate, eCommerce, Management Consulting, IT, IoT, International Trade & Commerce, Professional Services, Hospitality, NGOs, Entertainment and others. His profile and website is https://expandx.com/

While both can benefit a practice, lawyers often get marketing and business development confused. In this episode of On Balance, hosts JoAnn Hathaway and Tish Vincent talk to John Reed about essential marketing strategies for lawyers and how marketing differs from business development. They discuss important marketing and business development activities that are important depending on your practice areas. Stay tuned for tips on using social media like Linkedin, building a blog, and whether or not TV commercials are a viable investment. John F. Reed is the founder of Rain BDM, a consultancy that helps law firms of all sizes build outstanding client relationships.

In this ' Get More Referrals Today' podcast we look at your marketing funnel as 3 segments. For most business owners we try to market to people the wrong way and at the wrong time by doing bottom of funnel activities at the top of the funnel, or middle of funnel activities at the bottom of the funnel. In this episode we look at all 3 areas of your marketing funnel and get you to work out the right sorts of marketing activities for the right time of the funnel. Remember if this is your first podcast with us, welcome you can subscribe on ITunes or Spotify, plus grab our resources at www.referralmarketingguru.com.au/resources

In this episode we are joined by marketing specialist Chris Liddle from CLiddle Consulting https://cliddle.co.uk/ talking briefly CRMs and KPI's

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We are introducing a brand new segment called Author Answers. We're taking questions from authors like you and answering them directly on this podcast. In this episode, we're answering a question from author Brennan McPherson about the best marketing activities that produce long-term results. The post Ep 115: “Author Answers: Best Marketing Activities” first appeared on Book Marketing Tools Blog.

Episode 9 analyses Culture and Marketing Activities. This topic explains terms, characteristics and components of culture as well as elements of subculture; the measurement of culture method, the influence of culture and subculture on consumer behaviour and marketing strategy. The topic also discusses cross-cultural analysis and its relevance to marketers.

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS163.mp3] Podcast: Download | Play in new window/mobile device Running Time: 54:32 min Building a comprehensive marketing plan is a critical skill set that Dentists need to master in 2015 and beyond. In this Thriving Dentist Show, Gary interviews his …  

Abigail Tiefenthaler, "The Sweetspot Marketing Expert" of www.SweetSpotStrategies.com presents "Sweetspot Marketing Mastery". Marketing is an investment and knowing where to spend your money and time can be a great success tool for the small business owner.  Learn how to maximize your marketing efforts so that you get the biggest bang for your marketing dollars.

Marketing would be easy if you had unlimited time and unlimited money. You could implement every marketing tactic for each of your productions and know that you had literally done everything you could to promote your show. Unfortunately no one in theatre marketing (or any other kind of marketing) has... Read More »