Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss†podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?†“How do I start a handmade shop?†“How can I make this passion my full-time gig?†or “How do I sell my crafts online†then you’re in the right place boss!I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade bossâ€, visionary and coach behind Handmade Bosses. However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
Struggling to get sales on Etsy? In this episode of How to Be a Handmade Boss, Steph shares 5 powerful tips to help your Etsy listings get found, get clicked, and get bought. Whether you're brand new to selling handmade products online or you've been on Etsy for a while with little traction, this episode will show you exactly how to optimise your Etsy listings for more visibility, better conversion, and sustainable growth.We're covering:✅ Etsy SEO tips for beginners✅ How to write titles that actually get found✅ What your photos really need to do✅ How to write product descriptions that sell✅ The truth about pricing and perceived value✅ Why your tags matter more than you thinkSo if you're ready to turn browsers into buyers and create listings that do the selling for you, grab a notebook and tune in!
In this feel-good episode of How To Be A Handmade Boss, I'm joined by the lovely Fran from Born to Shop Designs – and we're diving into how she turned hobbies like gardening, crafting and music into a heart-led clothing brand that connects people through what they love. We chat about navigating business pivots, building a brand that feels like you, and why community matters more than ever (especially when you're not a fan of working solo).Fran also opens up about leaving behind a business that didn't light her up, starting again with a friend and fresh purpose, and how the Handmade Business Success Academy helped shape her journey. If you've ever questioned whether your idea is the one, or wondered if starting over means starting from scratch – this one's for you.
Feel like your handmade business is stuck in the same place month after month - no matter how hard you try?
Ever feel like your business is all over the place? One minute you're buzzing with ideas, and the next… totally burnt out? You're not doing anything wrong - you're just in a different season of business.In this uplifting episode, I'm walking you through the 4 natural seasons your handmade business cycles through - winter, spring, summer and autumn - and exactly how to thrive in each one without forcing yourself to keep pushing all year round. You'll learn:
Welcome to Day 5, the final episode in this affirmation series! Today, we're focusing on abundance and repeatable success because thriving in your handmade business isn't just a lucky break, it's the result of aligned action, consistency, and belief in your own power.These affirmations will help you step into the role of CEO with confidence, embrace systems that work for you, and welcome growth with ease (and joy!). Whether you listen once or on repeat all week, let this episode remind you that success is already in motion and you are ready to receive it.Take a deep breath, let the words sink in, and get ready to soar to new heights. You've got this!The Summer Sales Sprint: £1k in 1 Week Challenge is happening RIGHT NOW — and it's not too late to join us!
Welcome to Day 4 of our affirmation series! Today we're diving into visibility... showing up, shining bright, and calling in your dream customers with confidence and authenticity. These affirmations will help you shake off self-doubt, embrace your unique voice, and remind you that every post, story, and conversation is planting seeds of connection and impact.Whether you listen on repeat for a week or weave it into your challenge journey, let this audio help you feel more open, seen, and magnetic in your marketing. Your people are out there and they're ready for you. Let's take a deep breath, release the tension, and step into the spotlight together.The Summer Sales Sprint: £1k in 1 Week Challenge is happening RIGHT NOW — and it's not too late to join us!
Welcome to Day 3 of our 5-day Affirmation Series, created to help you stay focused, inspired ✨, and energised as you move through the Sellathon.Today, we're leaning into ease, authenticity, and creating a shop experience that feels as good to run as it does to buy from. These affirmations will help you release pressure, build genuine connections, and trust that your creativity and care naturally attract the right customers.Whether you're tidying your workspace, packing orders, or simply sitting with a cup of tea, let these words remind you: you don't have to chase or force success - you're here to invite it in. Selling can feel joyful, aligned, and true to who you are. Let's take a deep breath and step into that calm, magnetic energy together.The Summer Sales Sprint: £1k in 1 Week Challenge is happening RIGHT NOW — and it's not too late to join us!
Welcome to Day 2 of our 5-day Affirmation Series, designed to help you stay positive, motivated ✨, and focused as you build momentum during the Sellathon.Today, we're focusing on something so many makers struggle with: truly believing in the value of your products and in your worth as a business owner, creative, and CEO of your handmade brand.These affirmations will help you reconnect with the joy, meaning, and impact behind what you create, and remind you that your work deserves to be seen, valued, and celebrated. Whether you're repeating them out loud or just letting the words soak in, let this be a powerful reset for your confidence and mindset.Your creativity is your superpower and the world is lucky to experience it. Let's dive in and light that spark today!The Summer Sales Sprint: £1k in 1 Week Challenge is happening RIGHT NOW — and it's not too late to join us!
Welcome to Day 1 of our affirmation series! This episode is your gentle reminder that you already have everything you need to succeed in your handmade business.Together, we'll ground ourselves, release fear, and focus on the small but mighty actions that create momentum and growth. Whether you're listening in the car, on a walk, or while wrapping orders, let this short audio set you up for a day filled with clarity, intention, and courage.You are powerful. You are ready. And your dreams are worth showing up for — today and every day. Let's dive in!The Summer Sales Sprint: £1k in 1 Week Challenge is happening RIGHT NOW — and it's not too late to join us!
Ever had a listing randomly vanish from Etsy with no explanation?
Etsy just dropped their Q1 2025 financial report… and there's more to it than just numbers. In this episode, I'm breaking down what the latest earnings reveal about where Etsy is heading, how it's affecting sellers like you, and the big changes to Etsy's search algorithm - including the now-official Q Score.If you've ever felt in the dark about how Etsy decides who gets seen (and who doesn't), this episode is your spotlight. The Q Score isn't brand new, but it's now a named, structured part of Etsy's AI tools and for the first time, they're giving us actual tips on how to improve it.Here's what you'll learn:What Etsy's latest financials really mean for sellersWhy your customer service and shop quality matter more than ever5 simple ways to improve your Q Score and stay ahead of the algorithmWhether you're a seasoned seller or just getting started, this is a must-listen if you want to stay ahead of Etsy's changes... without the fluff or overwhelm.Because Etsy success should be doable, not mysterious
If you've been posting on Threads and wondering why some posts take off while others flop... you're not alone. In this episode, I'm breaking down exactly how the Threads algorithm works (spoiler: it's NOT just a copy of Instagram's).We'll chat about what Threads looks for when deciding what to show people, the role of engagement (and what kind of engagement actually matters) and why posting more isn't necessarily the answer.I'm also sharing simple, practical tips you can use right now to boost your reach, without needing to go viral or burn yourself out trying.✨ In this episode:✔️ How Threads decides what shows up in feeds✔️ The key signals the algorithm looks for✔️ What content performs best (and why)✔️ Actionable ways to work with the algorithmWhether you're brand new to Threads or feeling a bit stuck, this episode will give you clarity and confidence to grow!
In this uplifting episode, I'm chatting with the lovely Jen from Indy Bee Crafts, one of our Handmade Business Success Academy (HBSA) students, about her real and raw journey from craft hobbyist to small business owner.Jen opens up about:
Welcome back to How to Be a Handmade Boss! If you've been sleeping on Pinterest, it's time to wake up because this visual search engine is a goldmine for handmade business owners who want consistent, long-term traffic and sales.In this episode, I'm breaking down exactly how the Pinterest algorithm works and how you can make it work for you and unlock the secrets to turning your passion into profit. We'll cover:✨ What the algorithm actually looks for (spoiler: it's not followers)✨ Discover the importance of SEO and keywords, fresh content, saves and clicks, and consistency.✨ The biggest mistakes that are secretly killing your reach✨ How different pin types serve different purposes... from Idea Pins to Rich Pins✨ How often to post, what to post, and how to make your pins go further✨ The #1 thing that will help you get more saves, clicks, and traffic over timeIf you're ready to ditch the constant hustle of social media and tap into a platform that works while you sleep, hit play now.
Hey handmade boss
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