Where creative entrepreneurs get their questions answered. I Want To Know is a no-fluff, 30-minute weekly podcast to help you grow your audience and business. In each episode, host and For The Interested newsletter creator Josh Spector answers three qu
8 LinkedIn strategies to get more reach and clients.More LinkedIn tips in my newsletter: https://fortheinterested.com/subscribe-yt/ 00:00: Introduction01:00: What the LinkedIn algorithm measures03:00: Your LinkedIn connections are probably hurting your reach05:00: Why you should engage with your own posts08:00: What kind of images to use to get more reach10:00: How to use LinkedIn search to grow your following12:00: The surprising truth about sharing links in posts14:00: The importance of the magic hour15:00: How to make someone 85% more likely to see your postsTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Listen in as I review a client's course launch plan.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:03:00: 7 key concepts to remember when promoting a course10:00: How to improve the headline on your sales page15:00: Words to avoid on your sales page19:00: A more powerful way to talk about the topic of your course23:00: A clever way to use a LinkedIn poll to promote your course27:00: How to write promotional emails your readers will love (even if they don't buy)32:00: How to choose excerpts to share in your promotion40:00: The one social post that should be part of any promotional campaignTo Connect with Daphne Gray-Grant: Website: https://www.publicationcoach.com/ LinkedIn: https://www.linkedin.com/in/daphne-gray-grant-thepublicationcoach/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Including one that's going to make you jealous.Get a free Clients From Content skill session --> https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:01:00: How to make the most of free time in your business04:00: A simple way to get someone to promote your newsletter every month08:00: How to get someone you meet in person to subscribe to your newsletter11:00: A ridiculous thing you can do to make it easier for people to14:00: The most important shift to make on your sales page16:00: How to give people a reason to hire you instead of someone else18:00: A template you can use to speak to multiple audiences on one sales page27:00 A unique way to monetize content
What to do (and not do) on your next sales call.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:1:00: How to avoid the 4 most common sales call mistakes4:00: A perception-shifting definition of "sales"11:00: Why every sales meeting should end early13:00: How to approach a sales call with someone who isn't aware of what you do17:00: Why you don't need to transition into an actual sales "pitch"25:00: How to approach selling a year-long coaching package31:00: The one slide you must have in your sales deck32:00: Why objections are a good thing36:00: How to incorporate AI use into sales38:00: What to do if you feel uncomfortable selling42:00: The "one last thing" attention grabberShow Notes: Clients from Content Podcast Episode: How To Get More Buyers: https://youtu.be/YRGBtRBg2Nc?si=_XkvOypWKhIYNeWd Clients from Content Podcast Episode: How To Craft The Perfect Offer: https://youtu.be/YD4V64jp3IQ?si=Jn4N2EZFpTNpdgjK To Connect with Brendan McAdams: Website: https://www.kiinetics.com/ LinkedIn: https://www.linkedin.com/in/brendanmcadams/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
How to find and reach out to people you want to hire you.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:5:00: The most important factor in cold outreach success8:00: How to use the concentric circle approach to cold outreach12:00: A 6-step plan to find your ideal clients14:00: An AI prompt that will help you find clients21:00: The 6 most common cold email mistakes25:00: How to write a cold email subject line32:00: 5 ways you can get people to engage with your cold emails36:00: What to do when people ignore your cold outreach41:00: A "crazy" approach to cold outreach that worked for a realtorShow Notes: Blog Post - Take The First Step: https://joshspector.com/take-the-first-step/Skill Session: The Relationship Builder:https://joshspector.com/sessions/ Clients from Content Podcast Episode: A PR Pro Reveals How To Get Media Coverage For Yourself: https://youtu.be/m88nJY7XB-Y?si=G9jmHWZNz-4kIIcV Clients from Content Podcast Episode: How To Get Your Ideal Client's Attention: https://youtu.be/cZBQfSj4Uvs?si=qOuLcMpBj-aT_jBE To Connect with Seetha The Comic: Website: https://www.seethathecomic.com/ Instagram: https://www.instagram.com/seethathecomic/YouTube: https://www.youtube.com/channel/UC9aheJzSX5A2Uuz5--Kd-wQ Facebook: https://www.facebook.com/seetharaman.radhakrishnan To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
What to do when people enjoy your content.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode:02:00: The first two questions to ask yourself about your content06:00: Why I changed the title of my podcast18:00: 2 growth questions every content creation should ask themselves19:00: 5 ways to clarify who your content is for25:00: How I use my podcast to get clients31:00: How to create a growth loop for your podcast37:00: What a personal archive is and why everyone should create oneShow Notes: Clients from Content: How To Craft The Perfect Offer: https://youtu.be/YD4V64jp3IQ?si=o7Vf0BATBs0StHOaClients from Content: How To Get Clients From Your Podcast: https://youtu.be/4OtQQd9QP0M?si=bEiZ2mMx5cEPxUwt How To Build A Notecard System That Powers Your Creations: https://fortheinterested.com/how-to-build-a-notecard-system-that-powers-your-creations/Cultish Creative Podcast Episode with Josh: https://youtu.be/TOnluvD8kM8?si=3xI0hOHo8wXrCRYLThe Notebook: A History of Thinking on Paper: https://amzn.to/4leygWg To Connect with Matt Zeigler: Website/Newsletter: https://cultishcreative.com/ LinkedIn: https://www.linkedin.com/in/matt-zeigler/ Twitter: https://x.com/CultishCreative To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Clients from Content Program: https://joshspector.com/program/ Skill Sessions: https://joshspector.com/sessions/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
How to get feedback, improve your course sales page, and surface buyers.My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:01:00: How to get feedback from course buyers05:00: What to say to get more people to fill out a survey09:00: How I'd rewrite a course sales page11:00: The dangers of using the word "learn"24:00 When to share your personal story with your audience (and when not to)27:00: The email subject line I used to offer a discount to my audience30:00: How to use LinkedIn polls to surface potential buyers
How to set a newsletter up and get your first 100 subscribers.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:04:00: The first big decision to make when you build an email list08:00: 5 things to consider when choosing an email service provider17:00: Why you don't need to be intimidated by the technical process of setting up a newsletter24:00: How to handle email addresses you collected before you had an email list28:00: How to get your first 100 newsletter subscribers36:00: 5 places to promote your newsletter that take less than 10 minutes to set up39:00: The real reason you should write a newsletter45:00: 6 reasons people will share your newsletter49:00: How to turn one newsletter issue into 20 issuesShow Notes: Kit.com: https://kit.com/ To Connect with Mark Wigginton: Website: https://focusingonresults.com/ Linkedin: https://www.linkedin.com/in/focusingonresults/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
A step-by-step guide from someone who got me to buy one.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:02:00: The difference between a paid partnership and traditional ads13:00: The most important thing NOT to do if you offer paid partnerships14:00: The first 3 things to do if you want to offer paid partnerships23:00: What to include in a partnership proposal27:00: Partners aren't paying for what you think they're paying for33:00: How (and why) to incorporate a video into your proposal42:00: How to figure out what to charge for a partnership47:00: The 3 most effective ways to attract partner leadsShow Notes: Christopher Nguyen, Founder of UX Playbook: https://bit.ly/413lRLuLaShonda Brown: https://www.youtube.com/@LaShondaMBrownDouble Your Price by David Falzani: https://amzn.to/3EJiOAIOversubscribed by Daniel Priestley: https://amzn.to/3X9hQnDTo Connect with Lex Roman: Newsletters: https://lexroman.com/newsletters LinkedIn: https://www.linkedin.com/in/lexroman/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
How to get your ideal clients to buy.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/12 things you'll learn in this episode:04:00: The most important thing to learn when interviewing your customers09:00: How to apply the "jobs to be done" theory to your product13:00: The difference between understanding buyers and understanding why they bought a product19:00: How to combine customer research with customer conversations you already have24:00: The two questions I ask everyone who buys from me27:00: 3 powerful questions to ask in a customer discovery call33:00: 3 assumptions marketers make that are usually wrong41:00: The one thing you should assume drives most customer decisions46:00: How to get more conversions from your headlines47:00: How to improve your call to action50:00: The best way to improve your email list signup page1:01:00: The best news perfectionists will ever hearShow Notes: The Innovator's Dilemma by Clayton M. Christensen: https://amzn.to/4jHcAkRThe Innovators Solution by Clayton M. Christensen and Michael E. Raynor: https://amzn.to/4jCvwBnBreakthrough Advertising by Eugene Schwartz: https://amzn.to/3CLDerZTo Connect with Katelyn Bourgoin: Website: https://learnwhywebuy.com/Twitter: https://x.com/KateBourLinkedIn: https://www.linkedin.com/in/katebour/To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
This is how you build a media company.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:00:00: Introduction07:00: How to use emotional brainstorming to create a successful newsletter13:00: Two newsletter format that work in any niche18:00: 4 ways to create a newsletter/social media flywheel30:00: Never be the only evangelist for your brand32:00: 5 times you need to be visible as a founder (even if you're not the face of your brand)38:00: A must-read book for anyone who plans to sell merchandise47:00: The story of Dad Gang48:00: How to sell branded merchandiseShow Notes: Zarna Garg Episode: https://youtu.be/TGmTVySCCIQ?si=y-CEXkyLJlaxvPF_This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear by Bobby Hundreds: https://amzn.to/4jq9v8E To Connect with Rob: Website:https://www.wtfdivorce.com/ Instagram: https://instagram.com/wtfdivorce Podcast: https://podcasts.apple.com/us/podcast/wtf-divorce/id1592952913 To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
10 updates about the past, present, and future of this show.
A crash course in content monetization.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:00:00: Introduction01:00: How to monetize your audience when there's no obvious product to sell them11:00: How to avoid getting bored talking about the same topics in your content all the time19:00: What to do if you have multiple different business ideas within the same niche26:00: How to balance your high-ticket and low-ticket offers34:00: How to start selling sponsorshipsTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Struggling to get the right clients? This can help.My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/8 things you'll learn in this episode:00:00: Introduction02:00: Why you need to be careful what you optimize for05:00: 6 things to do if your audience isn't growing09:00: 6 simple ways to borrow other people's audiences20:00: Everyone falls into one of two categories when it comes to audience growth24:00: The biggest reason an audience doesn't buy35:00: 3 ways to convert more leads into sales40:00: 3 counterintuitive ways to make your product more valuable55:00: 5 ways to boost the perceived value of a course you sellShow Notes: The Two Ways To Grow Your Audience: Do More or Do LessTo Connect with Sally Ivester: Website: https://www.hisallyivester.com TikTok: https://tiktok.com/@hisallyivester Instagram: https://instagram.com/hisallyivester To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Simple ways to improve the look of your creations without hiring a designer.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/8 things you'll learn in this episode:02:00: How to audit your current designs in 10 minutes05:00: How to choose fonts and colors11:00: An unexpected place to find design inspiration17:00: The 3 biggest decisions to make when designing your brand25:00: The one mistake that will doom your rebrand30:00: How to design your brand when you're not sure what your brand even is32:00: How to decide when to rebrand37:00: A huge list of design tools to help youShow Notes: Tools: Design: https://www.figma.com/Canva: https://www.canva.com/Photos/Visuals: https://visualelectric.com/Fonts: https://fonts.google.com/ Fonts: https://fontshare.com/Fonts: https://www.myfonts.com/Fonts: https://www.latinotype.com/Colors: https://colorai.app/Colors: https://www.realtimecolors.com/Copy: https://www.typingmind.com/Moodboard: https://www.playbook.com/Mind Mapping: https://whimsical.com/Headshots/Photography: https://photoai.com/Newsletter: https://kit.com/Website Design: https://www.framer.com/Books: The Brand Gap by Marty Neumeier: https://amzn.to/4icgIIKBuilding a StoryBrand by Donald Miller: https://amzn.to/4ik2dT9Thinking with Type by Ellen Lupton: https://amzn.to/3VoGyiSTo Connect with Nate Kadlac: Website: https://www.kadlac.com/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
What to offer, how to deliver it, and how to communicate it.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/9 things you'll learn in this episode:03:00 - The most important thing to beware of when defining your niche08:00 - Why I ask clients to write down their answers to my questions13:00 - How choosing a nemesis helps you attract your ideal clients14:00 - A simple exercise to identify your own superpower25:00 - How to turn a discovery call into a client27:00 - How to choose the way you want to work with clients35:00 - 7 key questions to ask yourself when creating an offer41:00 - The biggest misconception about paid communities46:00 - 5 keys to structuring a successful recurring revenue productShow Notes: Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel Priestly: https://amzn.to/4fINM9o To Connect with Jessica Williams: Website: https://techbizgurl.com/ Twitter: http://twitter.com/techbizgurl LinkedIn: http://linkedin.com/in/jessicalavernewilliams Instagram: http://instagram.com/techbizgurlFacebook: http://www.facebook.com/techbizgurl Jess Picks Newsletter: https://techbizgurl.com/jesspicks/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Listen in on one of my group coaching calls!My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/7 things you'll learn in this episode:1. A no-brainer option you should include in your newsletter if your readers want to reach your other readersIt's at the 3-minute mark.2. A behind-the-scenes look at how I turn my sent emails into social contentIt's at the 8-minute mark.3. The most valuable questions to ask your audience in a surveyIt's at the 12-minute mark.4. The golden rule of understanding survey responsesIt's at the 15-minute mark.5. What to do instead of offering discountsIt's at the 25-minute mark.6. Exactly what to say in the first email you send to people who join your email listIt's at the 40-minute mark.7. How one tiny mindset shift can help you overcome imposter syndrome.It's at the 45-minute mark.
What to post on LinkedIn, how to optimize your profile, and how to use direct messages.My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/11 things you'll learn in this episode:03:00: Are you optimizing for the wrong clients? (Probably.)09:00: The most common LinkedIn bio mistake10:00: How LinkedIn influencers use their header images12:00: A clever way to make your featured link more prominent14:00: The 4 questions you need to ask yourself about your LinkedIn profile22:00: How asking yourself one question can make ALL your content better25:00: A crash course in how the LinkedIn algorithm works32:00: The 5 types of content to post if you want to get clients42:00: The surprising place to find some of your best content ideas48:00: When to ignore what the algorithm wants53:00: 6 ways to use direct messages to get clients (without being annoying or spammy)Show Notes: Cheryl Tan's LinkedIn Profile: https://www.linkedin.com/in/cheryltanmedia/I Want To Know Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQ?si=c7eINTy9E6VwFy28 To connect with Cheryl Tan: Website: https://cheryltanmedia.com/ Camera Ready Newsletter: https://cheryltanmedia.com/newsletter/ LinkedIn: https://www.linkedin.com/in/cheryltanmedia/YoutTube: https://www.youtube.com/cheryltan To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
My favorite podcast growth expert shares a step-by-step guide.My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/14 things you'll learn in this episode:02:00: 3 things to do in the month before you launch a podcast04:00: The most important goal for your podcast (that most podcasters overlook)05:00: How to reverse engineer a marketing strategy for your podcast13:00: 3 things to do when your podcast growth has flatlined19:00: The easiest way to grow your podcast26:00: How to convert 5 of your 500 podcast listeners into clients37:00: How to turn podcast listeners into email subscribers39:00: The single best way to pick a show format42:00: The single best way to pick a show name43:00: The single best way to create episode titles46:00: The single best way to create podcast cover art48:00: The single best way to write episode descriptions49:00: The single best tip for show intros52:00: The single best way to use social media to grow your podcastShow Notes: Podcast Marketing Academy Audit: https://earsaudit.scoreapp.com/Podcast Marketing Trends Explained: https://podcastmarketingacademy.com/podcast-marketing-trends-explained/ To Connect with Jeremy Enns: Website: https://podcastmarketingacademy.com/josh/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Newsletter and social media growth strategies I've never shared before.Proven strategies to get clients from your content: https://fortheinterested.com/subscribe-yt/8 things you'll learn in this episode:05:00 - Five newsletter growth strategies I've never shared before17:00 - What Rick Rubin said to Johnny Cash when they started working together21:00 - How to make sure you optimize for the right goal (and the right goal is rarely more followers)24:00 - How to estimate the size of your target audience28:00 - The best book I've ever read about audience growth31:00 - 4 ways to attract more social media followers (that are rarely talked about)39:00 - Why most creators take the wrong lesson from what works for other creators40:00 - 4 ways to create more innovative contentShow Notes: I Want To Know Zarna Garg Episode: https://youtu.be/TGmTVySCCIQ?si=3qbWhMnO_y9tzENP I Want To Know Dylan Redikop Episode: https://youtu.be/r9aCr1sS1TI?si=KLpyUo_ICDlRKxLh I Want To Know Justin Moore Episode: https://youtu.be/nvm5wQnBofM?si=TTqr5TC3A-OADwrg I Want To Know Jamie Northrup Episode: https://youtu.be/eGjqB16eEGQ?si=s2iqu2r-w4dJA8s9 I Want To Know Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQ?si=FEUI6vAh_RN_em6E “Tribes” by Seth Godin: https://amzn.to/3XsfrUy To Connect with Jerrica Long: The Laugh Strategy Newsletter: https://the-laugh-strategy.beehiiv.com/subscribe LinkedIn: https://www.linkedin.com/in/jerricalong/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Listen in on one of my private group coaching calls!Proven strategies to get customers from your content: https://fortheinterested.com/subscribe-yt/7 things you'll learn in this episode:1. A reason NOT to offer a money back guarantee.It's at the 1-minute mark.2. Guarantees you can offer instead of a money back guarantee.It's at the 4-minute mark.3. How to figure out if not offering a money back guarantee is costing you customers.It's at the 6-minute mark.4. How to turn your free content into a paid product (and what to charge for it).It's at the 9-minute mark.5. Does EVERYTHING you offer need to be featured on your website?It's at the 17-minute mark.6. How big the price difference should be between multiple products you offer.It's at the 22-minute mark.7. How to rewrite your sales page to make it more clear.It's at the 24-minute mark.
Content creation tactics I've used to attract 500+ clients.Proven strategies to get clients from your content: https://fortheinterested.com/subscribe-pod/Questions: 01:23: How do you make sure your messaging resonates with a hyper-specific niche audience?19:24: What kind of content should you publish to attract B2B buyers?36:56 How can you make sure the services you offer align with the needs of your ideal customer? Show Notes: How To Differentiate Yourself: https://youtu.be/nvVLyJIUrBU?si=734P4_zxRz-ino4TTo Connect with Mike Malloy: Website: https://malloyindustries.com/ LinkedIn: https://www.linkedin.com/in/mwmalloy/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
A masterclass in email marketing with NO fluff.Proven strategies to get customers from your content: https://fortheinterested.com/subscribe-yt/To Connect with Dylan Bridger: X: https://x.com/dylan_bridger LinkedIn: https://www.linkedin.com/in/dylan-bridger-8469005a/ Website: https://www.dylanbridger.com/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe-yt/Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/X: https://x.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
Content strategies for membership businesses.Proven strategies to get customers from your content: https://fortheinterested.com/subscribe/?utm_source=YTPromoHow do you get people to join a membership community whose main value is an emotional benefit instead of a financial one?What kind of content can you publish to attract new members?And how do you get existing members to refer new ones?You're about to find out.To Connect with Brock Briggs: Twitter: https://x.com/BrockHBriggs LinkedIn: https://www.linkedin.com/in/brockbriggs/ Podcast: https://www.scuttlebuttpodcast.co/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/
Listen in on one of my private group coaching calls!Proven strategies to get customers from your content: https://fortheinterested.com/subscribe/?utm_source=YTPromoIn this recording from a recent Jam Session group coaching call, I give my Skill Session members advice on how to turn a customer discovery call into an actual paid client, whether it's worth creating an audio version of your newsletter, and how to write effective website copy if you're a consultant.
How did I create a one-paragraph daily email that 35,000 people read, and what am I doing right now to grow it?But most importantly, how can you use email to grow YOUR business?You're about to find out.Today, my guest on the I Want To Know podcast is Emily Ryan. Emily is a top MailChimp expert. She's listed on page one of the MailChimp experts directory and is obsessed with helping brands grow via email marketing. In the last nine years, she's worked on a wide range of emails, from Columbia University to Sparkling Ice to your mom-and-pop hardware store. Her work has been featured in the Wall Street Journal, Inc.Magazine, and Entrepreneur.com, as well as on the MailChimp blog. You can find her on Instagram stories daily @EmilyRyanLikes and subscribe to her popular email, Nine Things Sunday, which is a link roundup of fun from around the internet..Here are some of the most valuable moments in our conversation:00:00 - Introduction12:36 - 6 Keys To Consistently Publishing A Daily Newsletter27:27 - 7 Ways I Grew My Newsletter To 35,000 Subscribers (Without Spending Money)42:50 - The 5 Elements A Newsletter Needs (If You Want It To Get You Customers)Show Notes
How can you differentiate yourself from everyone else who does what you do?How can you come up with a big sexy idea and communicate it clearly in only seven seconds?And what can you do to make sure your brand gets noticed and remembered?You're about to find out.This is a special “Flip the Script” episode! Instead of answering a guest's questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today's guest is Marky Levy. Mark is a differentiation expert. The ideas he and his clients have created are known by hundreds of millions of people. His clients include Simon Sinek of “Start with Why” fame, David Meerman Scott, the former head of the strategy unit of the Harvard Business School, and the head of a division of two different White House administrations. Mark has also worked on shows that have been on Netflix and The History Channel.Show Notes
Want to know the secret to my most effective content flywheel?How to figure out if you're giving away the wrong content for free?Or the best way to juggle multiple content websites?You're about to find out.Today, my guest on the I Want To Know podcast is Alex Howson. Alex teaches freelance medical writers how to launch and grow a specialist continuing medical education writing niche. She offers courses and coaching and runs WriteCME Pro, a professional development membership that provides ongoing support to CME writers. Alex also hosts Write Medicine, a weekly podcast that explores best practices in creating CME content.Here are some of the most valuable moments in our conversation:00:00 - Introduction09:40 - Content Flywheel: How I Repurpose My Podcast Content28:05 - Free vs. Paid Content: 6 Signs You're Giving The Wrong Stuff Away For Free40:08 - Your Website Will Suck Less If You Consider These 10 QuestionsShow Notes
How can you easily improve your sales email? Which of your website data points should you pay most attention to? And how can you get your book in front of the people who are most likely to buy it? You're about to find out.00:00 - Introduction01:28 - Suggestions on improving a product sales email13:36 - What data to look for to grow your audience22:12 - How to market something to the people who are most likely to buy itShow Notes
This is a special “Flip the Script” episode! Instead of answering a guest's questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today's guest is Ryan Deiss. Ryan is a serial entrepreneur, investor, and advisor. He started 17 companies and exited four. His portfolio of companies generated an excess of $200 million in revenue last year alone. But he's also an author, speaker, and creator, and he knows what it takes to scale from a one-person expert-based business into a scalable and even sellable enterprise.How do you build an operating system for your business? Is it possible to scale a business based on your individual expertise? And how do you find the right people to hire or partner with?You're about to find out.Here are some of the most valuable moments in the conversation:00:00 - Introduction05:42 - How To Create A Business Process Map Using Post-It Notes21:52 - Do You Want To Build A Business Beyond You?28:40 - Personal Brand vs. Business Brand: Which Is Better?36:15 - Who To Hire FirstShow Notes
Today, my guest on the I Want To Know podcast is Andy Brown. Andy's an award-winning advisor and coach for people-based businesses, helping them grow and increase their value. He's also the author of “The Emotional Overdraft: 10 Simple Changes for Balancing Business Success and Wellbeing.” Published on January 22, 2024, “The Emotional Overdraft” identifies the 10 drivers of an emotional overdraft and the hidden cost line in many leaders' P&L statements. The book enables leaders to create healthier relationships with their businesses, loved ones, and themselves. What's the best way to use a book to grow your business? Do you know when it makes sense to give your book away for free? And does your book need to sell a lot of copies in order for it to help you? Well, you're about to find out.Here are some of the most valuable moments in our conversation:00:00 - Introduction09:19 - 3 Ways To Use Your Book To Create Value For Yourself (Without Being A Best-Seller)17:37 - Give Away Your Book For Free (To These 8 People!)35:10 - Are You An "Expert?" 3 Misconceptions You Likely Have About AuthorityShow Notes
How to improve your newsletter by getting more out of your archives, shortening your sales sequence, making it easier to publish frequently, and more.Show Notes
Today, my guests on the I Want To Know podcast are Melanie Marsell and Kathleen Hall. They run Dive the Americas, a boutique ocean travel company that specializes in scuba diving travel experiences in Latin America. Their mission is simple: to inspire a love for the ocean and contribute to its protection through dive-focused travel. They have more than two decades of combined experience in travel planning and live locally in Mexico and Costa Rica. Do you know how to build anticipation for your upcoming product launch or how to turn a free community into a moneymaker? And how do you decide when the right time is to launch a paid membership? Well, you're about to find out.Here are some of the most valuable moments in our conversation:00:00 - Introduction14:31 - 5 Ways To Build Anticipation For Your Product25:59 - How To Monetize A Free Community36:49 - Don't Launch A Paid Community! (Until You Check These 4 Boxes)Show Notes
Today, my guest on the I Want To Know podcast is John Brewer. Jon assists high-performing individuals in transforming their success strategies, emphasizing the importance of well-being through his coaching venture, Authentically Led, and his newsletter, The High Performance Paradox.You can find him on Twitter at @LeadAuthentic, where he shares insights related to performance, personal transformation, and his skill for selecting the ideal GIF. In addition to his coaching role, he's an executive in the mental health field, a practicing clinician, and an academic professor.I pulled together my best tips for how to grow a coaching business and shared them in this episode - including how to get clients, use social media as a coach, and make sure you pick the right niche.Here are some of the most valuable moments in our conversation:00:00 - Introduction07:04 - Hey Coaches! Avoid These 6 Social Media Mistakes27:32 - 3 Clever Ways To Get Coaching Clients Without Spending A Dollar36:57 - Should You Change Your Niche?Show Notes
This is a special “Flip the Script” episode! Instead of answering a guest's questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Email automation doesn't have to be complicated. In this episode, expert Brennan Dunn reveals simple ways you can use automation and segmentation to better serve your newsletter subscribers and drive more sales - including how he helped Justin Welsh do just that.Brennan helps businesses better understand and individually sell to their audience at scale. He's the author of This is Personal. The founder of Right Message. He writes weekly at the Create & Sell newsletter and occasionally does a bit of consulting for partner clients, like Justin Welsh, Smart Passive Income, Dan Go, and others.Here are some of the most valuable moments in our conversation:00:00 - Introduction03:58 - Steal This Welcome Email Sequence Template09:19 - An Email Segmentation Expert Reveals His 3 Favorite Ways To Segment His List16:45 - The Secret Sauce That Fuels Justin Welsh's NewsletterShow Notes
Today, my guest on the I Want To Know podcast is James Ellis. James is obsessed with using employer branding to make hiring better for recruiters, hiring managers, and candidates. He's written three books on the subject, including Talent Chooses You, which has been referred to as the new Bible of the industry, The Change Agent newsletter, and is about to launch his third podcast, The Definition of Insanity. Ever wonder how to get someone to pay $7,500 for your work instead of $75? Or maybe on the flip side, how to attract people to a movement and get them to take action that has nothing to do with actually buying something from you? Either way, what are the most underutilized channels and tactics content creators can use these days to accomplish your goals? You're about to find out.Here are some of the most valuable moments in our conversation:00:00 - Introduction03:40 - Selling Is Not Convincing (How To Avoid The Biggest Sales Mistake)08:46 - You Can Make A $100,000 Sale With A Single Sentence10:17 - 5 Keys To Selling High-Ticket Products14:50 - The Only 10 Reasons Why Customers Don't Buy29:19 - 5 Ways To Grow A Movement35:12 - Content Creation Tips: The 6 Most Underutilized TacticsShow Notes
If you've got a blog, you're going to want to check this out.00:00 - Introduction02:17 - The One Blog Post Every Expert Needs To Write05:58 - A Newsletter or A Blog: Which Is More Valuable?14:15 - Book Marketing: Always Give Two Free CopiesShow Notes
A big change is coming to my Skill Sessions and I want you to be the first to know about it.Learn more about my Skill Sessions and get them here: https://joshspector.com/sessions/
Today, my guest on the I Want To Know podcast is Ron Placone. Ron's a comedian, writer, actor, and recent filmmaker. He hosts the podcast 1000 w/ Ron Placone, and writes the webcomic Lucy & Ron. This year he released the short film Loner, had a vertical short called Frank Azuri premiere in Rome, and just finished his first feature that premiered in November called Left at Wall.We talk about how there will come times in your creative life where you need to start, stop, or shift the direction of your work. This episode will help you navigate those tricky times.Here are some of the most valuable moments in our conversation:00:00 - Introduction11:37 - 4 Questions To Ask Yourself Before You Reinvent Your Brand22:48 - 5 (Unexpected) Things To Do When You Start A New Project38:00 - 4 Signs It's Time To End A ProjectShow Notes
Want more people to check out your podcast, but have no idea how to make that happen?Struggling to convert social media followers into podcast listeners?Want to know how to turn any single episode of your podcast into your most popular episode ever?You're about to find out.In this episode, podcast growth expert Lauren Passell reveals exactly how to do each of those things including specific, proven tactics she's used with her Tink Media clients to help them grow their podcasts.It's a true masterclass in podcast growth strategy that's full of simple, actionable advice.And if nothing else...Listen to what she suggests at the 15 minute mark.TOPICS DISCUSSED15:15 - Podcast Cross Promotion: How To Find Your Podcast Friends29:43 - Want More Podcast Ratings and Reviews? Watch This!31:02 - Are Podcast Ratings and Reviews Overrated?35:23 - A 5-Question Survey Every Podcaster Needs To Try37:17 - How To Get Featured On Apple Podcasts
Today, my guest on the I Want To Know podcast is Claire Bartholic. Claire has helped hundreds of real runners chase their dreams and conquer what they never thought possible. Her coaching philosophy combines science-based training, plant-based running nutrition, and proven mindset techniques to unlock every runner's true potential. She's a certified running coach, sports nutrition specialist, 2-hour and 58-minute marathoner, and borderline obsessive plant lover. We talk about how to capture people's attention for your unique concept, product, or service and stand out in a crowded niche.Show Notes
Watch me share some landing page secrets and rewrite a sales page and newsletter signup page in real-time.00:00 - Introduction25:51 - A Must-Do If You Publish On Medium And Your Own Blog!Show Notes
Today, my guest on the I Want To Know podcast is Anita Chaperon. Anita aims to inspire driven individuals to approach self-development as a craft—a more fluid and nurturing self-care set of practices that don't just aim to change behaviors; they empower you to understand and work with your natural tendencies to move through life with less friction. You cultivate a stance of allowing an intentional life path with more presence, meaning, fulfillment, and joy. You can join the conversations and enjoy her materials at anitachaperon.com. How to capture people's attention for your unique concept, product, or service and stand out in a crowded niche.Show Notes
This is a special “Flip the Script” episode! Instead of answering a guest's questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today's guest is Danny Miranda. Danny hosts The Danny Miranda podcast every Monday, Wednesday, and Friday. He's best known for leading deep research interviews to help your favorite entrepreneurs and thinkers go off script. His podcast has been played over a million times, featuring guests like Gary Vaynerchuk, Alex Hormozi, Andy Frisella, Robert Green, and Seth Godin.This episode is a behind-the-scenes look at the rise of The Danny Miranda Podcast.Here are some of the most valuable moments in our conversation:00:00 - Introduction04:21 - How To Ask Good Podcast Questions (Danny Miranda's Approach)25:23 - How To Promote A Podcast On TikTok And YouTube26:28 - A Surprising Way To Find Podcast Guests38:07 - What Every Creator Economy Success Story Has In Common40:46 - A Creative Formula For Creators Who Care About QualityShow Notes
Today, my guest on the I Want To Know podcast is Dr. Corey Wilks. Corey is a psychologist and coach who helps creators reach their potential. He has worked with some of the top creators and communities in the creator economy space to help them build fulfilling lives and thriving businesses. Now he shares these insights in his newsletter, Creator Alchemy, where he explores topics like the psychology of human flourishing, online business, and content creation. You can find his work at coreywilkspsyd.com or connect with him on Twitter @CoreyWilksPsyD. If you're looking for coaching business tips about how to price your offers, sell more courses, and create a brand that attracts your ideal clients, you've come to the right place.Here are some of the most valuable moments in our conversation:00:00 - Introduction07:30 - Value Ladder Example: The Secret To Pricing Multiple Products21:59 - How To Sell More Courses By Offering Two Versions Of Yours38:18 - This Simple Brand Strategy Mistake Is Killing Your BrandShow Notes
The secrets to dealing with competition, a high-converting sales page, and picking the right business idea in the first place.00:00 - Introduction08:55 - No One Is Stealing Your Customers (It's All In Your Head)17:49 - Gumroad Tutorial: How I Write My Sales Page25:01 - How To Choose The Right Business IdeaShow Notes
Today my guest on the I Want To Know podcast is Jane Hamill. Jane is the founder of Fashion Brain Academy, which offers online classes and coaching for apparel and accessory designers on the business side of things. Her goal is for every designer to make a living using their creativity while becoming business savvy, even if they hate sales and cringe at the idea of a marketing plan. She ran a successful women's wholesale clothing line and boutique. Her work has been seen in Entrepreneur, CNN, NPR, InStyle WWD, and Lucky. Her clothing line was carried in stores across the country, including Macy's, Saks, and Bloomingdale's.I don't even have the words to describe how much value is packed into this one.Here are some of the most valuable moments in our conversation:00:00 - Introduction13:12 - Subscription Product vs. One-Time Fee: Which Should You Offer?28:52 - Don't Create Another Piece Of Content Until You Ask These 3 Questions41:59 - The Simplest Strategy I've Ever Found To Choose Your NicheShow Notes
This is a special “Flip the Script” episode! Instead of answering a guest's questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today's guest is Nate Kadlac. Nate is a designer helping non-designers make better design decisions for their brands and businesses with his company, Approachable Design. He writes a weekly newsletter I highly recommend called Make It Yours. He leads design workshops and works as a consultant. Throughout his career, he's worked with early-stage startups to Fortune 500 companies and recently led product and brand design at a startup to its mid-eight-figure acquisition in 2021.Here are some of the most valuable moments in our conversation:00:00 - Introduction11:11 - How To Choose Your Brand Colors (If You're Not A Designer!)24:31 - YouTube Thumbnail Tip: The Rule Of Thirds34:25 - How To Hire A Designer: 3 Questions To Ask ThemShow Notes
Today my guest on the I Want To Know podcast is Josh Shayne. Josh has spent 15 years helping marketers power and grow their businesses with design. His company DesignBolt is re-imagining the traditional agency model of per-project quotes, contracts, and invoices, and instead offering clients. All the design they need for one simple fixed-rate monthly subscription.Here are some of the most valuable moments in our conversation:00:00 - Introduction23:29 - Coaches and Consultants: Never Sell Your Service This Way32:39 - The Missing Element In Most Sales Page Copy46:44 - Popup Newsletters: A Better Way To GetShow Notes
Typically, I invite a guest to the I Want To Know podcast to ask me three questions, and I help them figure out how to grow their audience in business. But today, I've actually got three guests for you. That's because what you're about to hear are three excerpts from one of my recent Jam Session Q&AS—which are part of my Skill Session membership, which you can check out at josh specter.com/sessions.They are a series of one-hour video presentations where I teach you how to do things like grow your newsletter in five minutes a day, get more clients, create a product in a day, and define your niche. When you become a Skill Sessions member. You also get invited to join me for a monthly jam session Q and A, where I give members specific feedback and suggestions on anything they're trying to figure out.In this Jam Session, I shared tips on the best time to publish your newsletter, how to improve your newsletter signup page, and messaging to get more subscribers, and how to get the most value out of a free product you offerHere are some of the most valuable moments in the Jam Session: 00:00 - Introduction02:52 - What's The Best Day To Send Your Newsletter?14:53 - Watch Me Rewrite A Newsletter Signup Page In Real-TimeShow Notes
This is a special “Flip the Script” episode! Instead of answering a guest's questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today's guest is Hillary Weiss Presswood. Hillary is a creative director and positioning strategist who helps creative service providers develop their statement piece brands and become absolutely unmissable in their corner of the market.Through her weekly newsletters and social media presence, she prides herself on getting to the guts of things and sharing insights on every aspect of her work. From concepting to differentiation, positioning, creating your own visual language, to the ups and downs from over a decade in the entrepreneurial trenches. You can find her on Instagram @hcweiss, where she shares videos, writings, and extremely silly deep dives. And you should come say hey over there because she doesn't bite or so she claims.Here are some of the most valuable moments in our conversation:00:00 - Introduction07:53 - The First 3 Things To Consider When Building A Brand28:53 - Use The "One-Word Trick" To Write An Insanely Powerful Headline31:37 - A Pro Copywriter Reveals Her Clever Call To Action Strategy!Show Notes
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