Klaviyo Growth Podcast

For our last episode of the season, we're closing it out with Creator's Edition! From the hardcore punk scene of Indiana to building out his dream of an eclectic retail store, Timothy Grindle—co-owner and lead buyer of Canoe Club Clothing—has lived through a dramatic evolution in the fashion space. This creator made the decision early on to break the mold of doing one specific thing well, and created a store that sells really cool clothes across all categories through highly curated, unique pieces. Hear his take on embracing the evolution of menswear, how he managed to build a cohesive brand and how everything always comes back to Ralph Lauren.Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!

The retail and apparel industry (especially women's apparel) is an incredibly crowded market, and it can be very difficult to stand out from the sea of options. How do you differentiate your brand in a crowded market? In this episode, we sat down with Ali McConnell, marketing manager for Magnolia Boutique clothing. Ali discusses why she loves working in such a female-centric environment, and how she keeps the brand fresh, relevant, and on-trend using TikTok. Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!

At its core, advertising is the same as it's always been: telling people that you have something that will make their life better. What's changed is our ability to target relevant audiences with a shocking degree of specificity using third-party data, which isn't always the best experience for consumers. In this episode, we sit down with Jake Cohen—VP of Content at Klaviyo—to understand how the state of digital marketing got to where it is today and how we can shift our perspective moving forward. Looking for a place to dive deeper into advanced topics like APIs? Join our new public Developer Group on the Klaviyo Community forum to get new ideas and learn from other players in the industry.

In this episode, we're bringing you expert relationship advice, straight from the source. Chase Dimond of Boundless Labs and Patrick Eckstein of William Painter sit down to discuss what a great agency-client relationship looks like. You'll hear the perspectives of both the agency side and the client side. It can be challenging to find an agency or consultant that feels like the right fit for your business, so tune in to get tips on building a working relationship that is mutually beneficial!Looking for a place to dive deeper into advanced topics like APIs? Join our new public Developer Group on the Klaviyo Community forum to get new ideas and learn from other players in the industry.

In this episode, we're talking to Ali Bonar—founder and CEO of Oat Haus. Ali opens up about how her struggle with food and her eating disorder recovery journey led her to create a product that addressed a lot of her first-hand problems. . . and also tasted delicious! Through iterating on the product and experimenting with branding, Oat Haus evolved into a fan-favorite nut butter alternative loved by many different communities (vegans, gluten-free, nut-free and adventurous eaters alike). Through the ups and downs of learning how to run this business, Ali and her team are committed to keeping communication with customers authentic. Looking for a place to dive deeper into advanced topics like APIs? Join our new public Developer Group on the Klaviyo Community forum to get new ideas and learn from other players in the industry.

In this episode, we're chatting with Emily Miethner—co-founder of Travel Cat—the world's #1 brand for cat travel gear. It all started when Emily and her husband became first-time cat parents and realized that there was no good way to safely and conveniently transport your cat. Through building relationships with small, tight-knit groups within the cat community, Travel Cat has been able to serve customers across the globe. Hear how they keep customers and brand advocates engaged through virtual events and ongoing education. Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

In this episode, we sit down with Alex Levine—co-founder and CEO of Xebec—to talk about the "work to live" mindset. When the idea for Xebec was first conceived in 2017, Alex and his longtime friend Trevor saw a huge opportunity for innovating remote work. Through their own personal experiences as traveling consultants, they understood how critical it is to have portable productivity tools that can work anywhere that you work. Since then, Xebec has started to shape itself into a symbol of freedom among young professionals. Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

In this episode, we'll hear from Richard Grove—COO of Wall Control—about the evolution of his family's business. This engineer-turned-marketing pro worked to establish a reputation for the company and found answers through the trial-and-error of trying to solve his customers' biggest problems. Today, Wall Control operates as its own entity and offers products that cater to several customer demographics and span a multitude of use cases. Do you have questions about how to A/B test your SMS and email messages? Then join us for a Live Q&A Happy Hour this week on Wednesday, April 20th at 4 pm BST (London) / 11 am ET (Boston). Grab a beverage and bring your burning questions! Questions will be answered live by a panel of Klaviyo experts. Register for the event here.

In this episode, we sit down with Devin McNeill—co-founder and CEO of Flowfold. You may recognize him from our March 2022 Klaviyo Product Event. We'll explore how Flowfold got started, and how they evolved from selling in person at niche New England tradeshows to having a nationwide digital presence. Though they have adapted and grown, sustainability and community have always been central to the brand mission. They demonstrated these values in stride during the COVID-19 pandemic. Listen to learn more. Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

In this episode, we're featuring two Klaviyo Elite Master partner agencies—Lunar Solar Group and Arctic Leaf. These two agencies were featured in the March 2022 Klaviyo Product Event. Now, we're digging deeper to get their take on how to succeed with Klaviyo and to understand their respective journeys in the marketing space. Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

In this episode we are joined by industry expert Paul Benigeri, the co-founder and CEO of Archive.ai. Paul sheds some light on a hot topic for marketers: user-generated content. He'll explain what it is, why it works, and how impactful it can be as a tool for customer acquisition and community marketing. What is community marketing, anyway? Listen to find out!Tune in to the Klaviyo Product Event on Tuesday, March 8 at 12:00 p.m. EST (Boston) to learn about new product features that are designed to help you own your data and grow your business. Learn more here.

This week's episode is a special Creator's Edition. We're zooming out from the world of digital marketing and talking to creators about what inspires them and reflecting on just how much it takes to maintain creativity in a competitive landscape. In this Creator's Edition, our own Tyler Sandoval sits down with Andrew Chen and Johan Lam of denim and clothing brand 3Sixteen to talk about how they first got into clothes. They'll discuss the evolution of their brand over the last two decades, what goes into their design process, and the importance of staying true to yourself through it all.Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

In this episode, we're sitting down with the co-founder and president of Octane AI, Ben Parr. Before Octane AI, Ben was the editor-at-large at Mashable and after writing 2,400+ articles on technology and media, he knows a thing or two about the ever-changing landscape of ecommerce. He'll break down one of the hottest marketing buzzwords of 2021: zero-party data.  Learn why zero-party data is so important in the age of the third-party cookie takedown. Check out the Octane AI blog post Ben mentioned in the episode for some step-by-step guidance on how to get the most out of the Klaviyo x Octane AI integration. Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

In this episode, we're sitting down with Patrick Eckstein — co-founder and CMO of William Painter. Known for their durable bottle-opening sunglasses, William Painter's origin story is anything but ordinary. Learn how two best friends took a crazy college business idea to the next level by finding mentors and always staying true to the spirit of their initial idea. Although their marketing efforts have evolved and they've professionalized in many ways, it's important to the William Painter brand that their message connects with their audience on a personal level and goes beyond just selling sunglasses. Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

Bug Bite Thing was born out of true necessity from a mother who was in desperate need of bug bite relief for her baby. From day one, customer input has been central to this brand. Founder Kelley Higney began packing orders in her garage and selling her item at bake sales. Fast forward, she received a Golden Ticket on Shark Tank and now has an international presence. In this episode, Kelley shares the biggest sticking points in scaling her business, and reflects on just how important it is to always let your customers guide you. For more educational resources from Klaviyo, check out https://www.klaviyo.com/events/live-trainingWant more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

2021 was a year full of change! Join Customer Education Specialists Jenn Brisebois and Taylor Clark as they sit down to recap the year. Starting off with "Jenn and Taylor's Favorite Things" they'll discuss some of their favorite Klaviyo feature releases and improvements that changed the game in the last year. Then, they'll walk through the top ten digital trends that shaped the landscape in 2021, and are likely to have a large impact in 2022. Finally, they'll wrap up with 4 things to leave behind as you move on to a bigger and better year ahead. Please rate and subscribe so you can stay up to date on all of the latest episode releases! Follow us on social @klaviyogrowth. Cheers to 2022! Fact check: There are over 160,000 Klaviyo users (not just 160 as stated in the episode). 

In this episode, we're talking to Mary Lenefsky, Assistant Marketing Director at Never Summer snowboards. Never Summer has been around for over 30 years, producing high-quality, made in the USA snowboards. The product has withstood the test of time, but bringing the business into the 21st century poses a new set of challenges. Mary talks us through the delicate art of implementing new technology and modernizing age-old processes. By doing your research and finding the right tools to help manage the more complicated functions, you too can scale your family business by leveraging marketing technology. Get to the next level with a little help from the free courses on Klaviyo Academy.

Today we're talking to Mike Durst, co-founder and CEO of OOMPH Fitness — an on-demand kickboxing workout app. Mike shares his experience in the fitness space and discusses the challenges of marketing a subscription-based SaaS product. With all of the technical challenges comes the added benefit of collecting loads of user data that be leveraged to create hyper-personalized marketing outputs. Mike will walk us through some creative ways that he is leveraging app data to nurture the customer journey. We also discuss the opportunity of New Year's Resolutions in the health and wellness space.  Want more content from Klaviyo? Visit https://www.klaviyo.com/events/live-training for free education resources that can help you own your growth. 

In this episode, we're talking last minute Cyber Weekend marketing preparation with Erik Huberman, founder and CEO of Hawke Media. Erik shares his digital marketing experience in the ecommerce space, plus he walks us through what you should be focusing on in these final weeks before Cyber Weekend. The bottom line: don't panic! Whether you started planning months ago, or you're a little late to the game, Erik's advice will help to guide you through a successful holiday season. Specifically, we'll talk about how small business can win this Cyber Weekend.  Erik's new book The Hawke Method will be available in early 2022, but you can pre-order it now! The Hawke Method demonstrates that marketing strategy isn't just a numbers game: calculations for business growth and sustainability go far beyond systemic analysis. In an accessible voice with a touch of levity, Huberman takes the reader through a mosaic of successes and failures, from his first entrepreneurial venture at nine years old to running a $100M business.

On this episode, we're joined by Dustin Lien, CEO of JumpX Marketing - an ecommerce marketing agency built for helping direct to consumer brands scale their revenue in a predictable and repeatable way. Dustin helps us tackle a daunting but important topic, iOS 15 and it's impact on email marketing. He goes into some general themes, the overarching "why", and most important some strategies we can implement now to not only survive the recent Apple update, but become better marketers as a whole. Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessBuild It with KlaviyoThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

On this episode, we're joined by Taylor Lagace, co-founder and co-CEO of Kynship - an influencer marketing agency that grows revenue. Taylor talks influencer marketing, the common myths around it, such as saying goodbye to the pay-for-post strategy, and doesn't shy away from tangible tactics to start implementing influencer marketing in your marketing strategy. His willingness to talk hard numbers and look at it from a funnel point of view is extremely helpful in determining not when, because now should be the time you implement influencer marketing, but what you should be expecting in terms of hard ROI. Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessBuild It with KlaviyoThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

On this episode, we're joined by Tom Coburn, CEO and cofounder of Jebbit - a tech platform that envisions a future of total data transparency between brands and consumersTom enlightens us on the different types of data, how to use them, and debunks a controversial myth that collecting more data up-front can hurt conversion rates. His insight into the site visitor to customer conversion path is one that all DTC brands should take into account. Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessBuild It with KlaviyoThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

On this episode, we're joined by Sarah Du, CEO and cofounder of Alloy Automation — a YC-backed ecommerce automation platform that helps you reclaim time and focus. This episode dives into tech stacks (like., pairing Shopify and Klaviyo) and the ins and outs of using technology to grow your business.Tune in to listen to Sarah's journey as she went from an ex-Harvard student to a San Francisco CEO and cofounder, and how she helps other brands implement new solutions to improve their ROI through Alloy. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessKlaviyo Product Event: klaviyo.com/events/product-eventsThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

On this episode we're joined by Kim Lewis, co-founder and CEO of Curlmix. The main focus of this episode is fundraising for DTC brands. Kim talks about when to decide if fundraising is right for your business, the steps you need to take to ensure it, and how to stay motivated through what can be a very long and frustrating process. Kim's story and experience is unique, like all of our customers, but specifically due to the fact that she was fighting an uphill battle as under 5% of fundraising goes towards businesses owned by women of color. The lessons learned apply to everyone, and the tenacity Kim showed is an inspiration to many. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

On today's episode we're joined by Michael Lawson, Senior Data Scientist at Klaviyo, to talk about what data science is, both in-general and at Klaviyo specifically, what features Data Science has recently released, and what features they're rolling out in the near future. Klaviyo data science is responsible for a number of our most used features, such as From A/B testing, Send Time Optimization, Benchmarks, and much more. Learn how they thought about these features and how they envision our customers using them. Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

On this week's Creator's Edition and the first IRL episode of the Klaviyo Growth Podcast, Tyler Sandoval sits down with Dedalus Wine CMO Ashley Bryant to talk about multi-brand retail, creating an inviting and accessible customer experience, and, most importantly, everything you need to know about natural wine. To learn more about owned marketing visit https://www.klaviyo.com/owned-marketing.Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

On this episode we’re joined by Patrick Allers, co-founder of the husband and wife founded brand Purusha People. Unlike some of our other episodes with Klaviyo brands, this episode is entirely focused on the origin story. The quick rise to success, equally as fast fall to bankruptcy, and the rocket rebound of Purusha People. Grabbing a box of tissues isn’t a bad idea.Initially, Purusha People operated solely as a made-to-order brand, allowing them to expand with a very low debt-to-risk ratio. However, it was the ability to expand quickly that led Purusha People to stray from their initial founding belief: sustainability. Moving away from the initial passion in favor of expansion backfired, not immediately, but in the form of a slow, crippling decay until it seemed like it was too late. Listen to how Patrick and Haley not only got back on track, which isn’t an easy thing to do, but thrived once they returned to their core message: plastic does not belong on our bodies.Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

On this episode we're joined by Lucy Ayley, Founder of Never Fully Dressed and Ellie Sykes, Creative Brand Manager. Lucy shares the story of starting in Spitafields Market in London, 12 years ago, to 2021 and beyond expansion into the Middle East. We talk the early days of living the product, the inspiration and message for the brand name, and how Never Fully Dressed seized its opportunity at a 2nd start. Finally we talk about the importance of the awareness stage of the marketing funnel, how that shifts as retention starts prioritize itself, and Ellie gives us the Klaviyo strategy of balancing just that, awareness and net new versus retention and customer loyalty. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

On this week's Creator's Edition our own Tyler Sandoval sits down with Chris Echevarria, found and creative director of Blackstock & Weber, to chat about Chris' inspirations in starting his own brand, the changing retail landscape in men's fashion, and his drive to share his creative vision with the world. To learn more about owned marketing visit https://www.klaviyo.com/owned-marketing.Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

On today's episode we are joined by two Klaviyo customer success managers, Rob Hand and Katelyn Howard-Gomez, to talk about the different traits, goals, and strategies of small, medium, and mid-market brands. The goal of this episode is to take a step back from just Klaviyo advice and highlight some of the commonalities we see in brands of these sizes. For example the goals of a mid-market brands are going to differ from those brands just getting up and running. Learn from two seasoned Klaviyos on what your brand should be thinking about as you grow!Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

On today’s Creator’s Edition of the Klaviyo Growth podcast we chat with Harry Fricker, Creative Director of Arvin Goods, about sustainability vs responsibility, building a community around your products and mission, and the importance of developing a plan and sticking to it. To learn more about owned marketing visit https://www.klaviyo.com/owned-marketing.Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

We're joined by Dan LeBlanc, founder & CEO of Daasity, and Josh Knopman, Director of Growth for Caraway Home to talk data points that matter as your business grows. Josh provides great perspective from a brand standpoint while Dan touches on how they help brands identify which metrics matter the most. The key takeaway of this episode is the 6-pack framework laid out by Dan. This concept originated from the fact that pilots only look at 6 key areas of a cockpit when they're flying, only looking at the hundreds of other gauges/indicators when one of those 6 is off. This same concept can be applied to marketing metrics: If your main 6 metrics are looking good, don't bog yourself down with the scores of other metrics you have at your disposal as a marketer. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

Erica Liu Williams, founder and CEO of gr8nola joins us to talk influencer marketing, moving from farmer's markets to Google, and how she turned a fun diet idea into a successful food brand that is in over 100 stores. Oh, and how she got Halle Berry to feature gr8nola on social!We speak specifically about the initial challenges that brands face in terms of distribution and initial marketing strategy without an abundant budget. The micro-influencer strategy is easy, and isn't always a success, but Erica highlights how important it is to make sure your finding influencers that are talking to YOUR desired audience. Separately, being in the health food business, normally Black Friday/Cyber Monday aren't your biggest time of year. Erica speaks about how instead of getting caught up in the BFCM madness she focused on the new year to make sure she had new products available for those going through New Years resolutions. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

Jackson Cunningham, CEO and Founder of Tuft + Paw join us to talk the value of keeping your product vertical vs. moving horizontally into other areas, when and how to evaluate an agency partner, and of course, the story behind high end cat products. Tuft + Paw focuses specifically on cat furniture but the logic Jackson shares around not just accepting the natural move into dog/other pet products is applicable across all industries. If there is something you do well, and are passionate about, it is fine to continue to produce high quality products in that area. When it comes to agency partners, we talk about the doubt that comes into play as a new eCommerce brand. Jackson's strategy was instead of looking around for less expensive options, he decided to go with the best agency he could find, even if more expensive, but for a short period of time. This way he and his team were able to learn what the best was, and replicate off of that. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

On today’s special Creator’s Edition of the Klaviyo Growth Podcast, Jimmy Gorecki, partner and marketing director at Standard Issue Tees, sits down with our own Tyler Sandoval to talk about creating quality garments, the importance of authenticity in owning your destiny, and what it’s like to see NBA superstars wearing the clothes you make. To learn more about owned marketing visit https://www.klaviyo.com/owned-marketing.Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

Having an email subscriber turn into a customer is a great feeling, a huge win that shouldn't be ignored, but the real money starts getting made when you have a great repeat purchase rate. The acquisition cost is much lower on repeat customers and goes a long way towards generating brand awareness and brand ambassadors. Today on the Klaviyo Podcast we're joined by Vira and Alissa of Flowium to talk repeat purchase rate and CLTV. They address some common questions, misconceptions, and provide strategies to improve these metrics. One of the most interesting points brought up was the concept of having multiple tracks of Customer thank you/Post-purchase flows. Generally we see a single Post-purchase flow for the first time buyers. Alissa and Vira introduce the concept of have a post-purchase flow for 2nd time, 3rd time buyers, etc. This is a great way to show customers that you're paying attention and really appreciate them becoming a repeat purchaser. What content do you use? You don't need to discount! Use educational content, make them feel part of a community, give them interesting/relevant news. Follow Klaviyo Growth on social for more great email marketing and sms marketing strategy. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo Success

SMS marketing began in the mid 2000s, most notably by some large brands like Nike in 2006, but is now one of the most common and profitable ways of marketing. It is something that used to be difficult, expensive, and somewhat misunderstood. So when Klaviyo released SMS in early 2020 I found myself asking if it was correct for me to be recommending this to our customers. Joining us as the first internal Klaviyo guest on this podcast, Navin Jain, SMS Account Executive, helps answer that question directly, after explaining some basics, even if it means telling some customers or listeners to hold off. The way Navin, and many of us at Klaviyo, look at SMS is that "SMS is really a great tool to add fuel to the fire." AKA if your email marketing strategy is solid, it doesn't have to be perfect, you would consider enhancing your performance by developing an SMS strategy. Similarly, if you're not seeing the results you want from email, or are struggling with setting up some main flows (Welcome Series etc) you'll want to focus on having that foundation built before devoting resources to SMS. That being said, Navin describes some of the easiest ways to get started with just TESTING SMS. The "home run" cases that we go through are really pretty simple, have some basic flows set up where you can begin to AB test email vs. SMS - and Klaviyo does provide an initial $50 balance so you can test this relatively risk free. There's a lot of other great information in the podcast and here: Getting Started with SMS. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo Success

Ezra Firestone, eCommerce expert, Shopify Compass instructor, and CEO/Founder of BOOM! By Cindy Joseph, SmartMarketer, and Zipify joins us to share insights on repeat customer revenue, Spinwheel vs. no Spinwheel, Subscription models, List engagement, managing your unengaged contacts and much more. You can follow Ezra on Instagram here. BOOM! generates 45%+ of it's email revenue from repeat customers. One of the main flows that helps with this is the "2x Buyer Flow" which is designed just to get someone to that second purchase through additional discounting. This repeat customer revenue eliminates the need for a subscription model, but Ezra points out that generally one shouldn't push someone towards a subscription until the second purchase. List health is another big focus for Ezra and his team and he goes in depth about how they never actually delete contacts from their Klaviyo portal, they simply rotate lists and content to make sure they're delivering the right message to those that are unengaged. There's a lot of very good advice from Ezra, make sure you listen and let us know what you think!Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo Success

Ronnie Teja, CEO of SoftwareKeep, joins us to talk about 2021 planning. With 2020 being one of the strongest years in history for eCommerce the question now becomes: How do we keep it going? Ronnie speaks to the importance of creating educational content. How can customers use your product correctly? What should customers know before making this purchase? When exploring additional revenue opportunities, Ronnie implemented SMS, "We were noticing that people wanted to get on the phone less and less...offering SMS, we're offering hands off options for individuals to set up appointments, calls, and support." On setting goals as a leader: "First of all you have to critique yourself before you critique others...you have to have your employees comfortable to provide feedback on goals." Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo Success

Chris Handy from Demand Outlaws joins us to talk about content planning for 2021. You've likely put yourself and your team through the gambit of Black Friday/Cyber Monday content but there is still a lot of money to be made and it all starts with a good content plan. Chris shares some excellent ideas on how to begin content planning, from choosing the topics to creating the headlines to converting the reader. It all starts with his 52 card deck strategy, which hits the nail on the head. "What's missing from a lot of content strategies is building towards something." What can your team come up with to create some additional pieces of content?Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo Successor reach out to us at growthsocial@klaviyo.com

Brett Bernstein, founder and CEO of Gatsby, https://www.gatsby.ai/, joins us to talk about the importance of turning customers into micro-influencers. What is that you may ask? "A micro influencer is someone who is authentic, already a customer, and isn't necessarily raising their hand to become one. " The conversion rate on these types of individuals is significantly higher than the more famous individuals out there. The software his team has built through customer feedback has become one of the integral ways to grow your influencer base through integrating with Klaviyo. The current solution of managing your micro-influencers requires multiple softwares to manage, let alone reach out and nurture them. With Gatsby it is not only easy to manage, but prioritizing, ranking, and reaching out becomes almost effortless. Combine this with its integration with Klaviyo and you'll be growing your micro influencer base quickly and efficiently. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo Successor reach out to us at growthsocial@klaviyo.com

Dennis Mistrioty, co-founder and CEO of Batch by www.wisconsinhempscientific.com, joins us on the podcast to talk about evaluating Black Friday/Cyber Monday and how to keep the foot on the gas through the holidays and new year. We focus on how to market products as gifts, using smaller items (both size and cost) to incentive last minute purchases or add ons to an already larger order. "Throughout the rest of the holidays our main focus is making sure we have 'ready to gift' items." The focus on making products gift ready and marketing less for self-purchases is something that a lot of brands should be focusing on over the next few weeks. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo Successor reach out to us at growthsocial@klaviyo.com

Pamela Booker, founder of Koils by Nature, joins us on the podcast to talk about the importance of collecting emails early, creative ways to market beauty products, using Klaviyo to get the most of your content, and advice on the upcoming Cyber Weekend. Another very unique guest in the sense that she consults with other brands on top of implementing her own strategy. We focused a lot on the concept of educational marketing, which the Beauty industry is uniquely equipped to utilize. "In this space before and after is really important. We provide customers detailed instructions on how to take good before and after shots, which angles and lighting to use, and how to post their reviews." "...our products that aren't performing well, instead of discounting, we push them to the front with live video tutorials on how to use them and the results." How can you better utilize video in your marketing? Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessOr reach out to growthsocial@klaviyo.com

Matt Mullenax, founder of Huron, joins us on the podcast to talk about how he started his marketing, implemented Klaviyo, is trying SMS, and pushed through his first Black Friday/Cyber Monday. You can find more information on Huron at https://usehuron.com/ . There are a lot of great insights but the two that stuck out to me were:"The main tenant of our original marketing strategy was relatability..."That they didn't plan for Black Friday 2019 a month ahead, they got things ready 2-3 days ahead, but they still pushed out sales and had a successful weekend. Not everything has to be perfect. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessOr reach out to growthsocial@klaviyo.com

We're welcoming back Phil from Tetra to wrap up our initial conversation on optimal Klaviyo account performance. We left off with Signup forms and now we discuss Flow and Campaign best practices. You can find more information on Tetra at gotetra.co Specifically we discuss:The big 4 Flows and how they should be set upCampaign best practices from open rates and revenue shareList management - how to know which lists you should be sending toFollow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - Klaviyo GrowthYouTube - Klaviyo SuccessOr reach out to growthsocial@klaviyo.com

First Partner Podcast with Phil Rivers of Tetra. Listen as we go through a Klaviyo account analyzing the things we like to see right off the bat, best practices, pitfalls, and advice for how to improve your email revenue generation. Specifically we discuss:Lead and lag indicatorsRevenue share from email, campaigns vs. flowsSign up form best practicesMuch moreFollow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - Klaviyo GrowthYouTube - Klaviyo SuccessOr reach out to growthsocial@klaviyo.com

Listen to Mary Coggins of Athletic Greens, Athleticgreens.com, speak about their founding story, the advice she was able to bring to the company after 5+ years using Klaviyo, and the advice she has for new ecommerce customers starting now. My favorite, but simple quote, "Get the basics up and running"It is never too late to get up and running with email marketing. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - Klaviyo GrowthYouTube - Klaviyo SuccessOr reach out to growthsocial@klaviyo.com

Listen to Michael Pinckney of Pinckney Cookie Cafe share his story about how he brought his business to ecommerce in the wake of COVID. There are some great insights into how he prioritized, what he wished he had done sooner, and how he is giving back to the community in these uncertain times. And treat yourself to some great cookies at https://lovethesecookies.com/ !It is never too late to get up and running with email marketing. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - Klaviyo GrowthYouTube - Klaviyo SuccessOr reach out to growthsocial@klaviyo.com

Dr. Jennifer Edwards, founder of Refinne Skincare (refinneskincare.com) joins us to talk about how she moved to e-commerce during COVID and how she is preparing for her first Black Friday and Cyber Monday. She has a lot of great insight for anyone else thinking of, or recently new, to e-commerce.Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - Klaviyo GrowthYouTube - Klaviyo SuccessOr reach out to growthsocial@klaviyo.com