Lawyer Mastermind Podcast

Is SEO Dead? What PI Firms Must Know in 2025!In this episode of The Lawyer Mastermind Podcast, Casey Meraz and Leann Pickard dive into innovative strategies to break past growth plateaus. From SEO and PPC to AI's impact on LSAs, we explore proven tactics to generate more high-value cases. Watch now to unlock new growth opportunities!

Wade Carlson is an expert in SEO and digital marketing, known for delivering impressive ROI on hundreds of campaigns. With a focus on data-driven strategies, Wade consistently develops tailored solutions that produce measurable results. A proud veteran of the US Coast Guard, he has served in diverse locations including Alaska, the Great Lakes, the Florida Keys, and California. Outside of his professional work, Wade enjoys fatherhood and spends his free time writing and recording music.LinkedIn: https://www.linkedin.com/in/wade-l-carlson/

Sharif Gray is a dedicated trial lawyer with extensive experience in the courtroom, having served as a United States Army JAG Officer, a Drug and Vice Prosecutor, and now as a personal injury lawyer. He is known for his meticulous preparation, persuasive advocacy, and a strong commitment to achieving justice for his clients.A valedictorian from the Virginia Military Institute and a graduate of the University of Virginia School of Law, Sharif has a proven track record in securing significant verdicts and settlements. He also holds a master's degree in trial advocacy from Temple University and has completed the renowned Gerry Spence Method for trial lawyers.Outside of work, Sharif enjoys spending time with his family, playing guitar, participating in kickball, and staying active with CrossFit.LinkedIn: https://www.linkedin.com/in/sharifgray/

Robert Ingalls is a trailblazing entrepreneur, recovering attorney, and the visionary founder of LawPods, one of the pioneering podcast marketing agencies specifically tailored for law firms. After confronting the immense pressures of legal practice that jeopardized both his career and mental health, Robert made the bold decision to exchange the courtroom for the entrepreneurial world. What began as a humble podcasting hobby in his spare bedroom evolved into a thriving marketing agency that now serves some of the most prominent law firms in the industry.Robert's journey is a testament to resilience and innovation, showcasing his ability to turn passion into a profession. He lives in Raleigh, North Carolina, with his wife, beloved daughters, and an ever-growing collection of microphones and skateboards. Through his work at LawPods, Robert not only assists law firms in harnessing the power of podcasting to reach broader audiences but also shares his story and expertise at conferences, inspiring others to find balance and purpose in their professional lives.Robert is now a sought-after speaker, known for his engaging and insightful talks that resonate with audiences ranging from small boardrooms to large conferences. His unique blend of legal experience and marketing acumen provides valuable insights for law firms looking to expand their reach and impact in a rapidly changing digital landscape.LINKS:LinkedIn Personal: https://www.linkedin.com/in/robertingallsLinkedIn: https://www.linkedin.com/company/lawpodsFacebook: https://www.facebook.com/lawpodsInstagram: https://www.instagram.com/lawpods

Eda Rosa is the driving force behind Eda Rosa LLC, a legal consulting company specializing in operations management and staff training. With over two decades of experience aiding attorneys nationwide in efficient caseload management, creating reliable legal education programs, and improving client relationships, Eda founded Eda Rosa LLC on the principle of universal professionalism. Through her operational analysis plans and strong work ethic, she's saved firms millions while achieving optimal legal case outcomes. Eda's background includes 15 years as a paralegal in Florida, which inspired her to establish her own venture in 2017.She's the host of the Let's Talk Paralegal podcast, author of the Let's Talk Paralegal book, and an active member of organizations like Lean In and Namati Global Legal Empowerment Network. Eda's ultimate goal is to foster positive change by equipping legal professionals at all levels with essential skills for their career growth. She achieves this through webinars, podcasts, one-on-one sessions, speaking engagements, and online courses via Eda Rosa LLC. Her constant commitment to learning and embracing growth defines her philosophy.

Dorna Moini is the CEO and founder of Gavel (www.gavel.io), a no-code platform for building document automation and client-facing legal products. Prior to starting Gavel, Dorna was a litigator at Sidley Austin. There, in her pro bono practice, she worked with legal aid organizations to build a web application for domestic violence survivors to complete and file their paperwork, which led to the idea for Gavel.Gavel has been named Best Technology by the American Legal Technology Association and Disruptive Technology of the Year by Law.com. Dorna is on the Legal Services Corporation Emerging Leaders Council and a member of LAFLA's Advisory Board. She was named an ABA Legal Rebel and a Fastcase 50 honoree. She also teaches the Legal Innovations Lab at USC Law School.Company URL: www.gavel.io

Dan Warburton specializes in enabling law firm owners to dramatically increase their profits while reducing their workload, and he has an extraordinary track record for doing so. From working with Dan, a law firm partner, one of his US clients, took his firm from being valued at $3.5 million to over $8.5 million in less than 12 months. A UK client of his increased her firm's revenue by over 400% in 6 months, and another went from billing £13K to over £80K per month in less than a year. These are just a snapshot of the results his clients achieve, but not only this; they all gained something else in common: they each became able to work less than half the hours per week than they did before and transform their lifestyles by gaining lots of free time to focus on what really matters to them whether this be more business development or time with their family. Warburton does this by showing his clients how to profitably delegate away their workload and empower their teams to handle larger work volumes than ever. This then enables the law firm partners to transition from being technicians in their business to someone who predominantly owns their business and creates time to solve all the inefficiencies in their businesses that they previously had to neglect due to heavy workloads.  Dan is now a highly sought-after law firm growth consultant who has been invited to speak in small boardroom meetings and to audiences of over 4000 attendees around the world, including Singapore, Malaysia, India, Vietnam, the USA, and the UK. Over the last 15 years, Dan has worked closely with over 1,000 ambitious individuals, and his website now has over 80 testimonials from clients who say they achieved extraordinary results.Company URL:www.danwarburton.com

In his pursuit of justice, Hugo has received recognition from various entities. He was named Marketing Professional of the Year by the Hispanic Chamber of Commerce and was given the prestigious Trailblazer Award by the National Association of Minority Attorneys. Having achieved significant success in the marketing world, Hugo remains grounded and committed to his mission. He believes in the power of leveraging digital innovation to help law firms reach untapped markets and to bring justice closer to those who need it. Join us as we delve into the world of Spanish legal marketing for law firms with Hugo E. Gomez, a visionary who is rewriting the rules of legal marketing and ensuring that no community is left behind.

The legal world, often perceived as rigid and slow-moving in the face of digital innovation, is currently undergoing a seismic shift. Law firms, now more than ever, recognize the necessity of modernizing their content marketing strategies to maintain relevance and competitiveness.Welcome to the newest episode of our podcast series, where today's topic is the novel content marketing strategies custom-made for law firms as we progress through 2024. Our guest today is not just any professional but Joshua W. Branch, a luminary in the sphere of personal injury law.Joshua W. Branch is a dedicated personal injury attorney with 18 years of experience representing clients in Athens and Atlanta. Known for his passion for helping individuals over corporations, Josh has been immersed in the legal profession since he was 16, working in a law firm as a high school student. This early exposure, coupled with an inherent ability for clear and concise argumentation, marked him as a future lawyer from a young age.Joshua W. Branch has earned the AV® Preeminent™ Rating from Martindale-Hubbell®, the highest possible accolade for an attorney in terms of ethical standards and legal ability. This rating signifies the zenith of professional excellence and is only bestowed after an attorney has been scrutinized and endorsed by their peers - members of the bar and the judiciary.

The legal industry, traditionally viewed as conservative and slow to adapt to digital trends, is undergoing a transformation. Law firms now recognize the need to innovate their content marketing strategies to stay relevant and competitive.Welcome to our latest podcast series, where today's focus shines on pioneering content marketing strategies tailored for law firms as we go through 2024. Joining us in this enlightening dialogue is none other than Maxine Harrison, a vanguard in the realm of legal marketing strategy.Maxine Harrison is the Director of Content for Juris Digital. “Max” is a purveyor of all things content, including writing, deployment, and ongoing optimization. She's worked directly with attorneys to establish their brand voices online, implement SEO best practices, and contour channel-specific content for maximum conversion and success. As a seasoned copywriter and marketing strategist, Max understands the pivotal impact that SEO and effective messaging have on the success of a brand.Max brings over 15 years of content marketing experience to Juris Digital, promoting more efficient content throughput, quality, and diversification. Max has written dozens of articles covering tax and legal matters in the captive insurance industry and beyond.

Welcome to today's episode of our podcast, where we delve into the art of mastering lead generation and conversion, specifically for law firms. In this episode, Casey is joined by Aaron Weiche, the brain behind LeadFerno, a tool revolutionizing how businesses connect with their clients.Aaron Weiche is the co-founder and CEO of Leadferno, a conversion platform for businesses to close more leads faster with text messaging. He is an entrepreneur, founding and leading multiple software companies and digital marketing agencies over the past 25 years.Prior to Leadferno, he was CEO of GatherUp, growing it to serving over 25,000 businesses and appearing in the INC 5000 and an acquisition in 2019. Aaron speaks internationally on digital marketing, customer experience, conversion, and messaging.

Welcome to the first episode of the second season of our podcast, where we delve into the intricacies of legal intake processes and the transformative role of data intelligence in law firms.Today, we're thrilled to have Yani Smith, a renowned expert from Legal Intake Pros, joining us.As the visionary founder of Legal Intake Pros, Yani's mission is crystal clear: Empower law firms with efficient and effective intake teams for exponential growth. With over a decade of experience and a proven track record in intake optimization, she is dedicated to revolutionizing how law firms approach client acquisition. Her unwavering commitment to this mission is reflected in her innovative strategies and relentless pursuit of excellence in the field. Yani's goal is to assist law firms and transform them into thriving, client-focused enterprises that achieve remarkable success.As the visionary founder of Legal Intake Pros, Yani's mission is crystal clear:Empower law firms with efficient and effective intake teams for exponential growth.This Podcast is sponsored by Juris Digital.

Janet Falk is a communications professional with more than 25 years experience in-house and at public relations agencies. Prior to launching Falk Communications and Research in 2009, she served as Media Relations Counsel for more than 350 attorneys in the Corporate & Securities, Private Equity, Financial Industry, Bankruptcy, Securities Litigation and New York Commercial Litigation practice groups at Reed Smith LLP. Janet arranged for these attorneys to speak on timely legal and business issues with reporters at The New York Times, The Wall Street Journal, The New York Law Journal, CNBC and Time magazine, among other top-tier legal, business and trade media. These interviews led to quotes in front-page articles and other news stories, which generated new clients for the law firm, resulting in more than a million dollars in new business.In this episode, Falk talks to Casey about getting the most of out a newsletter and making it your primary source of relaying information to your client base.Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here.This Podcast is sponsored by Juris Digital

Aiden Durham is the founding attorney at 180 Law Co. in Colorado. Aiden is a business and branding attorney who focuses on helping entrepreneurs and aspiring entrepreneurs to start, grow, and protect their businesses. 180 Law Co. offers done-for-you services such as entity formation, contract drafting, and trademark registration, as well as low-cost DIY programs for entrepreneurs that wouldn't normally be able to afford to work with an attorney. 180 Law Co.'s goal is to make legal services accessible and understandable for entrepreneurs of all levels. Aiden is also the creator and host of the popular YouTube series, All Up In Yo' Business, which aims to educate entrepreneurs on complex legal topics so they can be informed and empowered to take big steps in their businesses. Over the past 7 years, Aiden has created over 100 videos, and her All Up In Yo' Business channel has grown to over 85,000 subscribers.In this episode, Durham talks about how she became well-versed in YouTube marketing and gives valuable advice for law firms looking to expand and improve their marketing on YouTube.Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here.This Podcast is sponsored by Juris Digital

Leann Pickard is the Director of Advertising at Juris Digital. Leann brings extensive PPC experience is backed by a fundamental understanding of SEO, which all contributes to exceptional success for Juris Digital clients. With over 10 years running pay-per-click + social media campaigns, she prides herself on optimizing campaigns so attorneys can sign more clients.In this episode, Leann talks to Casey about the importance of paid search and how it can put your law firm in front of your competition.Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here.This Podcast is sponsored by Juris Digital

Joy Hawkins is the founder and owner of Sterling Sky. She has been working in the Local SEO industry since 2006 and loves being a Google Top Contributor. She also loves spending time managing Google Ads accounts and has been certified in both Google Search & Display. She is also a speaker at various search engine marketing conferences such as SMX & LocalU, Pubcon & Mozcon.In this episode, Hawkins talks to Casey Meraz about how law firms can use Local SEO to gain more visibility and clients for their business.Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here.This Podcast is sponsored by Juris Digital

Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing. In this episode of Lawyer Mastermind Podcast, Gyi talks with Casey about the most effective ways to go about marketing automation as a law firm.Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here.This Podcast is sponsored by Juris Digital

Growing a large, albeit profitable law firm is no easy feat. In this episode of Lawyer Mastermind Podcast, Stewart Guss talks about how he grew his law firm and the important concepts he has learned on his journey to success.Stewart J. Guss has been practicing personal injury law for over 20 years, representing clients from all over the world in the most serious and catastrophic injury claims. After many years of nationally recognized professional accomplishments, Stewart has been recognized by the National Association of Distinguished Counsel as one of the top one percent of personal injury attorneys in the country in 2015; by the National Trial Lawyers as one of the top 100 trial lawyers in the nation in 2016; and as one of the “Best Attorneys in America” by the prestigious Rue Ratings since 2015.In addition to gaining substantial peer and industry recognition and numerous professional accomplishments, Stewart is an active philanthropist and avid believer in the need to “pay it forward.” He sponsors an annual college Scholarship and established, runs, and funds Houston’s Unsung Greats “HUG” Award.Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here.This Podcast is sponsored by Juris Digital

Justin Hill is a trial lawyer whom has been representing individuals and businesses in and around South Texas since 2007. Justin serves as an advocate for those who have been injured or those who have lost loved ones as a result of a drunk driver, he is an active supporter and participant in the activities of the South Texas chapter of the Mothers Against Drunk Driving, and performs many hours of pro bono services for the Rape Crisis Center in San Antonio, Texas.In this episode Casey talks to Justin about what he names as the five keys for a profitable law firm.Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here. This Podcast is sponsored by Juris Digital

Kay Van Wey is a Board Certified Personal Injury Trial Lawyer and Patient Safety Advocate at her firm Van Wey, Presby & Williams. She has over 30 years of experience and has received many accolades in her time practicing law.In this episode, Casey talks with Kay about how her law firm adapted to COVID-19 and Kay offers her expertise on how to adapt to the new normal. Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here. This Podcast is sponsored by Juris Digital

In this episode, Casey talks to Kristin Tyler about how she has been able to manage her firm remotely and some tips and tricks to make the transition to remote working smooth.Kristin Tyler is the co-founder of LAWCLERK and founding partner at her firm Garman Turner Gordon that is based out of Las Vegas. She chairs the firm’s Estate Planning, Probate & Guardianship Practice Group. Her practice is focused primarily on estate planning, asset protection, probate and guardianship matters. She has authored a number of published articles and is a regular speaker at local seminars regarding estate planning. She has been designated as an “AV/Preeminent Attorney®” as rated by Martindale-Hubbell®.Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here.This Podcast is sponsored by Juris Digital

Culture is crucial is crucial for any company to thrive. Law firms should be especially cognizant of the way they motivate their employees while promoting a healthy workplace culture.On this episode of Lawyer Mastermind Podcast, Casey talks with Philippe Danielides who is a former Wall Street attorney and is now a life coach, about creating a healthy workplace culture within a law firm.

Would you consider your law firm to be profitbale? If not, do you know how it can be?In this episode, Casey talks to Joesph Hoelscher of Hoelscher Gebbia Ceppedia, PLLC about the five keys to a profitable law firm.Hoelscher is an award-winning criminal and family law trial lawyer whose tireless dedication to his clients had earned him national recognition. He has successfully represented clients in high-profile civil and criminal cases covered by outlets such as Crime Watch Daily with Chris Hansen, The New York Daily News, Washington Times and America's Most Wanted. Joe is a published author and regular speaker at public events and legal seminars. He advocates a client-centered approach to legal representation and aggressive trial-oriented approach to the law. Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here.This Podcast is sponsored by Juris Digital

The COVID-19 pandemic has involuntarily caused organizations to move to working remotely. Law firms that were originally all in office have had to find ways to manage their firms remotely.In this episode, Casey talks with Thomas Gardiner of Gardiner Koch Weisberg & Wrona about some tips and tricks on how to manage a law firm remotely.Tom’s many years of litigation experience and ability to connect with judges and jurors has allowed has allowed him to achieve tremendous results for those who have experienced catastrophic injuries. Teaming up with John Wrona and other members of the GKWW team has led to tremendous results for the families of those who have died or for individuals who have survived the accident.Tom’s myriad other accomplishments have not gone unrecognized. Every year since 2007, Tom’s peers have selected him as an Illinois Super Lawyer, placing him as one of the top lawyers in his practice areas. He has also been chosen as a Leading Lawyer by the Chicago Daily Law Bulletin and his peers. Tom holds membership in the Million Dollar Advocates Forum–a distinction limited to trial lawyers who have demonstrated exceptional skill, experience, and excellence in advocacy by achieving a trial verdict, award or settlement in the amount of $1 million or more.Make sure to listen to the episode and follow us on social media. Read the full transcript on our website here. This Podcast is sponsored by Juris Digital

Law firms have had to become creative when it came to adapting to the COVID-19 pandemic.In this episode, Casey talks with Adam Flager of Flager & Associates about how his law firm adapted to the pandemic and some tips for other firms that are struggling to adapt to the new normal.Adam D. Flager is an associate in the firm, with his practice focused on litigation. Adam represents clients primarily in personal injury cases, including motor vehicle, slip & fall, defective products, and construction/worksite accidents. He also assists with the firm’s municipal clients. Adam is licensed to practice in the Commonwealth of Pennsylvania, State of New Jersey, Eastern District of Pennsylvania, District of New Jersey, and the United States Court of Appeals, 3rd Circuit.Make sure to listen to the episode and follow us on social media. Read the full transcript on our website here. This Podcast is sponsored by Juris Digital

Despite being immersed in a pandemic, there are plenty of ways to use this time to market your law firm.In this episode, Casey talks with Adam Rossen of the Rossen Law Firm talks about different marketing tactics they have been using while coping with the pandemic.Adam Rossen, an award-winning trial attorney, approaches criminal defense with one goal in mind – results. Mr. Rossen is an AV® Preeminent Rated“, “AVVO perfect 10.0 rated”, “Top 100 DUI Attorney.” The National Association of Distinguished Counsel considers him among the nation's top 1% of all attorneys. These peer, client, and legal association endorsed awards solidify Mr. Rossen as a knowledgeable, skilled, experienced and aggressive Broward County Criminal Defense Attorney.Make sure to listen to the episode and follow us on social media. Read the full transcript on our website here. This Podcast is sponsored by Juris Digital

COVID-19 has forced all industries to adapt rapidly in a world of a global pandemic. Law firms were no exception to this change and have had to find ways to continue to serve without risking the health and safety of the firm.In this episode, Casey is joined by Faith Fox of The Cochran Firm Charlotte to discuss how her office adapted to COVID-19.As the single mother of two boys, Ms. Fox defied the odds, and not only worked while attending law school part-time, but completed the rigorous program in just two years, graduating cum laude with distinctive honors in pro bono service, and consistently achieving “Best Advocate” during regional competitions on the Trial Team Advocacy Honor Board. Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here. This Podcast is sponsored by Juris Digital

Joey Coleman is the author of the book "Never Lose a Customer Again", but the book isn't just about losing customers - it's about building a sustainable business. In this episode Casey Meraz interviews former "recovering" attorney Joey Coleman and the author of Never Lose a Customer Again.In this episode, Casey & Joey cover a wide range of topics including why law firms struggle to get clients, how they can catapult the number of cases they sign monthly through culture changes, and inherent issues lawyers can fix at their law firms that will facilitate growth.Make sure to listen to the episode and follow us on social media. Read the full transcript on our website here. This Podcast is sponsored by Juris Digital