Podcast appearances and mentions of janet falk

Join me and special guest Janet Falk for legal marketing tips you likely haven't heard before. Inside of today's episode, you'll learn: - How to rethink the buyer's journey (and why it's more about confirmation than anything), - The 5 main ways to market as a lawyer, and - Why not shy away from media attention (but instead, seek it out). Janet has a wealth of experience from which to learn (so do yourself a favor and listen now). The post Episode #201: Legal Marketing Tips (You Haven’t Heard Before) appeared first on Life & Law Podcast.

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Janet Falk, Ph.D., is a Communications professional with more than 30 years of experience in-house, as a consultant and at public relations agencies. As Chief Strategist at Falk Communications and Research (www.JanetLFalk.com), she advises attorneys at small law firms and with a solo practice on Media Relations and Marketing Communications to: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel and achieve business goals. Janet leads workshops on these topics and advises on media relations, website, LinkedIn profile, articles in non-legal industry trade publications and client newsletters, among other areas. She has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal and Marketing the Law Firm and is a frequent speaker on webinars and podcasts about Public Relations, Networking and Legal Marketing. Speak with her for a complimentary Strategic Communication Session (30-minute consultation) to assess your Communications activity and online presence. She guarantees TWO IDEAS. Links: Website: https://www.Janetlfalk.com Subscribe to monthly newsletter: https://bit.ly/2MNB11W http://www.linkedin.com/in/janetlfalk Learn more about your ad choices. Visit megaphone.fm/adchoices

152. Everyone Knows Someone Worth Knowing (with Janet Falk) Janet Falk, Ph.D., is a Communications professional with more than 30 years' experience in-house, as a consultant and at public relations agencies. As Chief Strategist of Falk Communications and Research (www.JanetLFalk.com), she manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. Janet is a versatile writer who can prepare newsletters, articles, website copy, LinkedIn profiles, presentations and speeches, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers and printers to meet related client needs. Speak with her for a complimentary Strategic Communication Session to assess your Communications activity and online presence. She guarantees TWO IDEAS. In this episode: Janet shared what she does and how that helps her clients to be more visible. We talked about the various mediums of media that can be used to share what you do. She shared the concept of content multiplication and how that one piece of content can be used in so many ways. She believes there are people who have problems and others who have solutions. She helps connect them together. What to do before, during and after a networking event to stand out. How to help someone who doesn't want to brag learn to see the value that they bring and talk about it with others in media and networking. Janet shared her four As and how that has helped people in conversations. Her book Improve Your Marketing RBI: Five Ways to Get Business Book leverages a baseball theme to remember the steps to follow! Listen in for her tip to make sure you are doing this each week! Information on Janet:   JanetLFalk.com Janet Falk on LinkedIn (in/janetlfalk) The Book that Janet Recommends: Everybody Writes by Ann Handley Thank you for listening to The Visibility Factor Podcast Check out my website to order my book and view the videos/resources for The Visibility Factor book. As always, I encourage you to reach out! You can email me at hello@susanmbarber.com. You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you! If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too! Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast! 

In today's episode of the Wealthy Woman Lawyer® podcast, I chat with Janet Falk, Ph.D., a Communications professional with more than 30 years of experience in-house as a consultant and at public relations agencies. As Chief Strategist at Falk Communications and Research, Janet advises attorneys at solo and small law firms on media relations and marketing communications to: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation to put pressure on opposing counsel, and achieve business goals.Janet leads workshops on media relations, website development, LinkedIn profiles, articles in non-legal industry trade publications, and client newsletters. She has published articles in the New York Law Journal, New Jersey Law Journal, and Marketing the Law Firm, and frequently speaks on webinars and podcasts about public relations, networking, and legal marketing.Listen in as Janet and I discuss:How Janet helps lawyers and law firms get in the media so they can become more visible to their prospects and referral sources and enhance their credibility and authorityWhy conferences are great sources for attorneys who want to expand their networks, and deepen their relationships with potential referral sources and collaboratorsWhy it's critical to prepare before you attend a conference (and HOW to prepare).Exactly what you should be doing during the conference to maximize your experience (including two unique tips to help you stand out in a crowd of hundreds)How to follow-up (there's a right and wrong way!)And much, much more!LINKS TO LOVE:To learn more about Janet and connect with her, visit her website at https://janetlfalk.com/.Also, grab her e-book: How to Connect at Conferences.And get her list of 25 tips. If you are seeking help to grow a profitable, sustainable, wealth-generating law firm, check out my brand new *free* training—Build a Wealth-Generating Law Firm: 3 Strategies for Women Law Firm Owners That Double Your Revenue Without Doubling Your Workload.

08-14-2024 Janet Falk Learn more about the interview and get additional links here: https://dailybusinessjournal.com/2024/08/14/business-development-is-like-baseball-improve-your-rbi/ Subscribe to the best of our content here: https://priceofbusiness.substack.com/ Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCywgbHv7dpiBG2Qswr_ceEQ

In this episode, Alay and Janet discuss:  Leveraging conferences as in-person events begin their return.  Preparation before a conference.  Scheduling […]

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today's episode, Tanner is accompanied by Janet Falk, the Public Relations and Marketing Communications Professional at Falk Communications and Research. Janet has over three decades of experience in her field. Her expertise spans various domains, including law firms, Wall Street, and the business and nonprofit sectors.  With her strategic insights, Janet offers guidance to attorneys, business owners, and consultants, focusing on achieving media coverage and boosting revenue growth. Join us for an insightful session as Janet walks us through 'The Top 25 Tips to Prepare for Your Next Conference' Janet will draw from her years of expertise and best insights as a Public Relations and Marketing Communications Professional.   Key Takeaways: 00:26 - Introduction  00:27 - Journey as a Public Relations and Marketing Communications Professional 1:39 - Why attending conferences is important for lawyers  7:43 - Effective pre-conference strategy for lawyers 13:11 - The best form of outreach (method to connect) with a conference speaker/attendees 29: 20 -  Final thoughts Best way to contact Janet Falk: https://www.linkedin.com/in/janetlfalk   https://janetlfalk.com/  Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify Visit the LAWsome website.   Follow Consultwebs on social for legal marketing updates: Facebook Instagram X Linkedin YouTube   Learn more about Consultwebs at the links below.  Speaking Engagement  Balancing Work and Life in Law Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351  

Join this insights-packed episode as we welcome Janet Falk, a seasoned communication professional, and the chief strategist at Falk Communications and Research. She brings over 30 years of experience and discusses her innovative approach to understanding the buyer's journey, diverging from the traditional perspectives. Janet challenges the common belief that the buyer's journey is a passive process. She proposes an alternative idea she dubs "the confirmation process". Through this lens, the buyer undertakes a more active role, seeking to validate the identity, skills, and credibility of the professional or vendor they consider. The episode delves deep into this confirmation process and its three critical steps: Confirming the identity of the vendor, the adequacy of their skills and experience, and social proof from others. Janet further explores how professionals can facilitate these steps, increasing their chances of positively influencing the buyer's journey. Moreover, this episode emphasizes the crucial role of client-focused content and the science of online presence in creating an effective buyer's journey. Janet neatly ties these concepts together, outlining a roadmap that optimizes both the vendor's showcase of expertise and the buyer's needs.

I talked with a public relations expert about how lawyers should prepare for, engage at and follow up after a conference. Episode Highlights 02:16 The premise of Janet's company and how it works with attorneys on their public profiles and relations 04:27 Some of Janet's favorite conferences to attend to 06:38 Steps to get ready when attending a conference 10:30 Tips for engaging with speakers 13:53 What happens once you're at the conference? 16:41 The importance of business cards and making the most use of them 21:36 Janet's bonus tip: BYON 25:21 The importance of publishing views and articles Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Janet Falk janet@janetlfalk.com https://janetlfalk.com/ https://www.womenownedlaw.org/  

Janet L. Falk, Ph.D. is the Founder of Falk Communications and Research. Falk has 30+ years of experience in Public Relations and Marketing Communications. She advises attorneys, business owners, and consultants on strategies for news coverage and revenue growth. Connect with Janet on LinkedIn: https://www.linkedin.com/in/janetlfalkVisit Janet's Website: https://janetlfalk.com/Check out Janet's e-book: https://janetlfalk.com/create-and-monitor-your-marketing-rbi/Check out the Media Profile Sample & Worksheet: https://janetlfalk.com/wp-content/uploads/2020/01/Falk-Sample-Attorney-Executive-Media-Profile-Worksheet-Consult.pdfOn This Episode, We Discuss…How to Maximize Preparation for Your Next Bar Association Meeting or ConferenceDifferentiating Yourself from Potential ClientsPR Best Practices for Your FirmFive Ways to Get Business

Shownotes can be found at https://www.profitwithlaw.com/408.Do you want your law firm to gain more visibility and establish a stronger reputation within the legal industry? Wondering how to achieve that desired outcome? Look no further!In this episode, our guest, Janet Falk, will reveal the key solution to help your law firm enhance its marketing strategy and ultimately increase its prominence and credibility in the legal field. With her wealth of knowledge and experience, Janet offers valuable strategies that can help you elevate your marketing game and achieve greater success.Don't miss out on this episode packed with actionable insights!Chapters:[00:00] Introduction to Janet Falk [06:57] Prioritizing Marketing Activities [11:20] Joining Bar Associations and Trade Associations[14:23] Introduction and Warm Up the Room Strategy for Networking Events[20:47] The Importance of Having a Networking Plan [25:15] Maximizing Speaking Engagements[32:28] The Baseball Analogy for Marketing[34:20] Networking Squared[36:48] Cover all the BasesResources mentioned:Check out our Profit with Law YouTube channel!Connect with Janet Falk: Website | LinkedInCreate and Monitor Your Marketing RBI: Five Essential Marketing Activities to Grow Your Practice by Janet Falk: https://janetlfalk.com/create-and-monitor-your-marketing-rbi/Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

On this special year end episode, we highlight our most listening to conversations of 2023, featuring Tina Larsson, the co-founder and owner of The Folson Group, talking about how to Build a Business With What You Know, Alyssa Gelbard, the Founder and CEO of Point Road Group, telling us Your Team is Your Brand, and Janet Falk, explaining how to to Create & Monitor Your Marketing RBI.

25 Tips to Prepare for Your Next Conference or Bar Association Meeting with Janet Falk>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

I am pleased to welcome back, Janet Falk. While we talked previously about PR in episode 199, in our conversation today, we're going to talk about another aspect of services that she provides - marketing and communications services. Specifically, we're going to address the 25 things you should do to get the most out of the next conference you go to, whether it's a legal conference, a bar association meeting, or some other public event where you're going to be in and around people. Janet has a lot of great tips, but there are a couple that really blew me away that I think are completely exceptional and really relevant for us, as solo practitioners. In this episode, Neil and Janet discuss:How public relations has changed in a post-COVID world. Understanding who might be a good networking contact for you. Building a better business card (or business card substitute). Maximizing your time at the conference (hint - it requires pre-prep and follow-up). Key Takeaways:You need to be available and present in the spaces people are in - comment on LinkedIn, connect through the virtual world, and be willing to meeting digitally. While the speakers are great, connect with others who are attending the conference - get to know them and use it as a networking opportunity. There is value in the transition periods and socials.Finding commonalities with other people is a great way to introduce yourself and make an initial connection with someone you're wanting to meet or reconnect with. Turn off devices and strike up conversations with those around you. There are opportunities all around you at conferences if you are open and aware of them. Alternately, use your device to take selfies with others as a later connection point. "I think that a lot of people would do well to have, either in addition to or as a substitute for a business card, this business card sized item that they can give away." — Janet FalkGet your Falk Four-Panel Business Card Giveaway PDF Here Get in touch with Janet Falk:Website TwitterFacebook LinkedInIf you missed it, check out the previous episode with Janet here! Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in touch with Neil:Website:

Janet Falk, Chief Strategist, Falk Communications and Research Janet Falk is a Communications professional with more than 30 years' experience in-house, as a consultant and at public relations agencies. As Chief Strategist of Falk Communications and Research, www.JanetLFalk.com, she manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. For example, articles in three hotel industry publications generated more than 800 phone calls from hotel industry CFOs inquiring about a client's services, a far more impactful and economical approach than buying a list of hotel executives for cold-calling. Attorneys, CPAs, business executives and consultants rely on her insight, strategy and analysis. Janet is a versatile writer who can prepare newsletters, speeches, articles, LinkedIn profiles, presentations and website copy, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers and printers to meet related client needs. Speak with her for a complimentary Strategic Communication Session to assess your Communications activity and online presence. She guarantees TWO IDEAS. www.linkedin.com/in/janetlfalk www.JanetLFalk.com Create and Monitor Your Marketing RBI Learn more about your ad choices. Visit megaphone.fm/adchoices

Janet Falk has more than 30 years of experience in public relations and now runs Falk Communications and Research.  She discussed with Brett and Jeff the tools law firms and lawyers need to attract new clients and remain top of mind.   She shares some valuable advice and insights about generating news stories, responding to crises, and the best practices for handling reporter inquiries.  Perhaps most important, she explains why so many lawyers get it wrong with “no comment” in response to reporters.If you enjoyed the show, please subscribe, share, and leave a review. Subscribing to the show and leaving a review will actually help others find the show. And It will help us grow, devote more time, and produce better content for you.Streaming now on  YouTube, Spotify, Google, Amazon Music, and Apple Podcasts.

Join our resident Business Ninja Kelsey together with Janet Falk of Falk Communications and Research, which provides public relations and marketing communications services to CPAs, attorneys, business executives, consultants, and nonprofit organizations since 2009. They advise attorneys, business owners, and consultants on Strategies for news coverage and revenue growth. In today's world, it is critical for law firms to incorporate digital marketing strategies into their practice. Whether you're just starting out or already running an existing practice, there's a lot you can do to acquire clients through the internet. If you're a lawyer or attorney, you understand the importance of building relationships with clients. And with the right law firm marketing strategies, you can build new relationships faster. Here, we'll cover law firm marketing tips that can help establish trust & secure more clients.Janet Falk is a writer, speaker, and consultant with over 30 years of experience in public relations and marketing communications. Through her company, Falk Communications and Research, she helps attorneys, executives, and firms stand out in the market. Janet Falk, Chief Strategist at Falk Communications and Research, leads workshops and advises on media relations, websites, LinkedIn profiles, articles, nonlegal industry trade publications, and client newsletters, among other areas. She has published articles on media relations and marketing in the New York Law Journal, the New Jersey Law Journal, and Marketing the Law Firm. Janet is also a frequent speaker on webinars and podcasts about public relations and legal marketing. She advises attorneys at solo and small law firms on media relations and marketing communications so that they can attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel, and achieve business goals. One of the major components that can help firms thrive in these areas is knowing how to deal with reporters. That's why Janet is on a mission to help attorneys gain visibility, get in touch with reporters, and craft a memorable message that will make them the go-to lawyer for big news stories. Learn more about them and visit their website today at https://janetlfalk.com/-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writ...https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

New Livestream guest- Janet Falk from https://janetlfalk.com/ Here is a link to a Sample Media Profile, with a worksheet and an offer for a Complimentary Strategic Communications Consultation: http://bit.ly/2KS4dma. Janet has had an amazing career journey through the corporate world, private advisory businesses and more which has led her to the field of public relations. Tune in and as we'll be discussing how you can take advantage of what's new in your business to find customers and influence the market by helping those in the media. This is a ‘must see event' for anyone who owns a business or will one day. Be sure to join live so that you can ask questions, replay will be available. We'll be going live August 1st, 5pm, Eastern Time See you there! David C Barnett Sponsored by https://www.SMBPodcastNetwork.com and https://www.JeffAlpaugh.com/DCB10

In this episode, Steve Fretzin and Janet Falk discuss:The power of LinkedIn and how to utilize it to your greatest advantage. Tuning in to WIIFM.How not to get burned by a marketing or public relations expert. The many reasons (beyond attracting new clients) to be in the news and other media.  Key Takeaways:Change your LinkedIn headline to be descriptive of your practice utilizing keywords so people can find you in a search. Speak to the issue others face, not about yourself. PR and marketing are not an expense, they are an investment. When a reporter hears from a new source, they will either latch on immediately or file it for later if you reach out with intention and purpose.  "People who are attorneys are used to speaking about themselves. In this kind of environment, you're not speaking about yourself, you should be speaking to the issue that the other person faces." —  Janet Falk Connect with Janet Falk:  Website: https://janetlfalk.com/LinkedIn: https://www.linkedin.com/in/janetlfalk/Twitter: https://twitter.com/JanetLFalkFacebook: https://www.facebook.com/falkcomms/Find more Resources, including Janet's Media Profile Tool on her website here: https://janetlfalk.com/library/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Today our host Mary Vandenack, CEO, Founder and Managing Partner at Vandenack Weaver Truhlsen and her guest, Janet Falk, a public relations and marketing communications consultant in New York discuss how attorneys can improve their marketing RBI. The discussion starts with the definition of marketing RBI and why it is important. Then they take the listener through the 5 components, the strategies behind them and how to accomplish them if it is out of your comfort zone. Listen in and learn how you can raise your RBI to increase awareness of your law firm.A Hurrdat Media Production. Hurrdat Media is a digital media and commercial video production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network and learn more about our other services today on HurrdatMedia.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How can you be the attorney that reporters call? That is the topic on today's episode when our host Mary Vandenack, CEO, Founder and Managing Partner at Vandenack Weaver Truhlsen and Janet Falk, a public relations and marketing communications consultant from New York, discuss how solo practitioners and small law firms with distinguishing themselves in the market. Why should attorneys want to be seen in the news? What is a media profile and how should you use one? When do you use a press release? Listen in and learn more about raising your public profile.A Hurrdat Media Production. Hurrdat Media is a digital media and commercial video production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network and learn more about our other services today on HurrdatMedia.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've seen a lawyer interviewed on TV, Podcast or heard them on the radio, it's not by accident.Your competitors know how to garner attention to themselves and their firms.It's call Public Relations, PR for short.Social media is great and necessary but the power of PR goes well beyond the occasional Facebook or LinkedIn post. Our No Law Firm Left Behind guest, Janet Falk has spent her career getting other people the attention they need from their audience. Listen or watch today for her most valuable tips to get your PR engine started. Connect with Janet - https://www.linkedin.com/in/janetlfalk/Watch our past shows: https://www.youtube.com/c/NoLawFirmLeftBehind/Listen to our Podcast: https://www.splice.net/podcasts/

Having connections with reporters give  a huge boost your authority and credibility. This week, we're joined by media relations expert Janet Falk to talk about the entire process of building those relationships from first getting a reporter's attention to being interviewed. Grab your Media Profile template here: https://janetlfalk.com/falk-sample-attorney-executive-media-profile-worksheet-consult/Get Janet's tips for maximizing an interview here: https://janetlfalk.com/falk-five-fast-tips-for-an-executive-to-maximize-a-media-interview/

Having connections with reporters give  a huge boost your authority and credibility. This week, we're joined by media relations expert Janet Falk to talk about the entire process of building those relationships from first getting a reporter's attention to being interviewed. Grab your Media Profile template here: https://janetlfalk.com/falk-sample-attorney-executive-media-profile-worksheet-consult/Get Janet's tips for maximizing an interview here: https://janetlfalk.com/falk-five-fast-tips-for-an-executive-to-maximize-a-media-interview/

Janet Falk is a writer, speaker, and consultant with over 30 years of experience in public relations and marketing communications. Through her company, Falk Communications and Research, she helps attorneys, executives, and firms stand out in the market. Janet leads workshops and advises on media relations, websites, LinkedIn profiles, articles, nonlegal industry trade publications, and client newsletters, among other areas. She has published articles on media relations and marketing in the New York Law Journal, the New Jersey Law Journal, and Marketing the Law Firm. Janet is also a frequent speaker on webinars and podcasts about public relations and legal marketing. Janet advises attorneys at solo and small law firms on media relations and marketing communications so that they can attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel, and achieve business goals. One of the major components that can help firms thrive in these areas is knowing how to deal with reporters. That's why Janet is on a mission to help attorneys gain visibility, get in touch with reporters, and craft a memorable message that will make them the go-to lawyer for big news stories. In this episode… Why would an attorney want to be in the news? Beyond the immediate gain of being in front of your potential client, getting in the news can help you keep in touch with referral sources, recruit employees, advocate for a cause, and prove that you're an expert on a given topic. So how can you situate yourself as the go-to lawyer reporters want to call?  According to Janet Falk, attorneys have to think about the reporter's audience. This is crucial if you want reporters to continuously use you as a source. Additionally, you want to be memorable and quotable. But how? Janet breaks it down into the “four A's:” acronym, analogy, anecdote, and alliteration. You have to be creative in your remarks to a reporter, and providing visuals, a story, or any one of the “four A's” will give them something that they can latch onto and turn into a compelling account for their audiences.  In this episode of The Lawyer's Edge Podcast, Elise Holtzman is joined by Janet Falk, consultant, writer, and speaker at Falk Communications and Research, to talk about strategies for dealing with reporters and getting in the news. Janet details how to identify and contact reporters, the best ways to shape your media profile, tips for dealing with spontaneous reporter calls, and why it's crucial to keep the reporter's audience top of mind throughout the process.

In this episode of On Record PR, Gina Rubel goes on record with Janet Falk, who has more than 30 years of in-house and public relations agency experience. She advises attorneys at solo and small law firms on media relations and marketing communications. Learn More Janet has more than 30 years of in-house and public relations agency experience. She advises attorneys at solo and small law firms on media relations and marketing communications and shares unique opportunities for women lawyers to distinguish themselves in media outreach. Learn more about Janet on her website: www.janetlfalk.com.

In today's episode, Jim and Tyson chat with communications specialist, Janet Falk! They dive into the importance of communication. If you've been thinking about how communication could be helpful to improving your practice,  check out this week's episode.Janet Falk is a Communications professional with more than 30 years of experience in-house and at public relations agencies. She advises attorneys at small law firms and with a solo practice on Media Relations and Marketing Communications to: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel and achieve business goals. Janet leads workshops on these topics and advises on media relations, website, LinkedIn profile, articles in non-legal industry trade publications, and client newsletters, among other areas. She has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal, and Marketing the Law Firm and is a frequent speaker on webinars and podcasts about Public Relations and Legal Marketing. Speak with her for a complimentary Strategic Communication Session (30-minute consultation) to assess your Communications activity and online presence. She guarantees TWO IDEAS.2:15 octagonal peg6:15 why should anyone care11:29 you're not saying no comment16:09 broadcasting industry publications20:04 into the media too much24:32 promoting everything that you do onlineJim's Hack: When you talk about coaching, it's an investment, not a cost. I challenge you to have a growth mindset. Janet's Tip: Check out some of my e-books on topics such as networking, LinkedIn, and how you can be the one reporters call. You can access them here. If you'd like to keep in touch for more tips, subscribe to my newsletter.Tyson's Tip: Check out the TED Masterclass App. It offers a lot of great information. It's about speaking, specifically the TED style of speaking.Watch the podcast here.Join the Guild: www.maxlawguild.comMaxLawCon tickets are on sale now! Grab your ticket today at www.MaxLawCon2022.com

Need to improve your LinkedIn page or get on TV? This episode will help you, as Janet Falk, legal PR and marketing communications expert talks about all things PR! She gives lots of insight that can separate lawyers from the pack on LinkedIn and in media. For video options, click the link below! https://youtu.be/L4zaJCH6-MY For more Ask Alan! The Podcast, click right here! https://cronelawfirmplc.com/resources/ask-alan/ Janet Falk: https://janetlfalk.com/

EP 111 - Janet Falk - How Media Strategy Should be Part of Litigation StrategyJanet Falk is the Founder and Chief Strategist at Falk Communications and Research. Check out Janet's company here: https://janetlfalk.com/ On This Episode, We Discuss...- How to come up with talking points with reporters.- Prepare to announce the case when you represent the plaintiff- Prepare to defend your client- Be aware of the Rules of Professional Conduct and Model Rules during trial- Prepare for the decision/verdict- Promote the case after trial

Janet Falk is a Communications professional with more than 30 years of experience in-house and at public relations agencies. She advises attorneys at small law firms and with a solo practice on Media Relations and Marketing Communications to: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel and achieve business goals. Janet leads workshops on these topics and advises on media relations, website, LinkedIn profile, articles in non-legal industry trade publications and client newsletters, among other areas. She has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal and Marketing the Law Firm and is a frequent guest on podcasts about Public Relations and Legal Marketing. I encourage you to speak with her for a FREE 30-minute consultation to assess your Communications activity and online presence. She says she guarantees TWO IDEAS, but I heard she gives more. Click for information to Improve Your Marketing RBI    For Janet's media profile mentioned in the episode:  https://janetlfalk.com/wp-content/uploads/2020/01/Falk-Sample-Attorney-Executive-Media-Profile-Worksheet-Consult.pdf Your Gold Mine of 5,000 Contacts has tips to re-start the conversation: https://janetlfalk.com/gold-mine-5000-contacts/ You can also watch a video of Mitch & Janet's discussion by visiting our YouTube Channel. For general more information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Please support our affiliate sponsors (https://beinhakerlaw.com/podcast-affiliates/). Also be sure to visit our new podcast store (https://beinhakerlaw.com/podcast-store/) to purchase affiliate services, guest merchandise and even podcast merchandise.  Yes, we have merch! Digital Accelerant - the digital business card that generates leads. Get a custom branded digital card with information and links to all your social media, email and other information. Text LAW to 21000 to connect with us and request more details. Fetch Internet. Fetch Pro is an app that creates a secure and high-speed mobile internet connection for laptops and desktop computers. Printify - the on-demand print shop to create your own merchandise without cost or the need to house inventory. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2021. All rights reserved.

I spoke with Janet Falk, the founder of Falk Communications and Research, which provides public relations and marketing communications guidance to solo practitioners and small law firms, as well as to business executives and consultants. We discussed the value of media relations for attorneys, how they can introduce themselves to reporters as authoritative sources, what legal professionals can do to be more quotable, and the types of articles professionals should publish.

I spoke with Janet Falk, the founder of Falk Communications and Research, which provides public relations and marketing communications guidance to solo practitioners and small law firms, as well as to business executives and consultants. We discussed the value of media relations for attorneys, how they can introduce themselves to reporters as authoritative sources, what legal professionals can do to be more quotable, and the types of articles professionals should publish.

Janet Falk is a communications professional with more than 25 years experience in-house and at public relations agencies. Prior to launching Falk Communications and Research in 2009, she served as Media Relations Counsel for more than 350 attorneys in the Corporate & Securities, Private Equity, Financial Industry, Bankruptcy, Securities Litigation and New York Commercial Litigation practice groups at Reed Smith LLP. Janet arranged for these attorneys to speak on timely legal and business issues with reporters at The New York Times, The Wall Street Journal, The New York Law Journal, CNBC and Time magazine, among other top-tier legal, business and trade media. These interviews led to quotes in front-page articles and other news stories, which generated new clients for the law firm, resulting in more than a million dollars in new business.In this episode, Falk talks to Casey about getting the most of out a newsletter and making it your primary source of relaying information to your client base.Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here.This Podcast is sponsored by Juris Digital

In this episode, Dan digs deep into PR with strategic communicator, writer, speaker, and media expert Janet Falk, owner of Falk Communications and Research. With a career spanning from academia to investment banking and ultimately to public relations, Janet lays out some practical ways PR professionals can excel in their field. She and Dan discuss the evolution of the profession, how to think like a reporter, how to be quotable, and a range of other valuable topics for communications pros and fans alike.

On this week’s episode of the Wealthy Woman Lawyer® Podcast, we speak with Janet Falk, a Wall Street securities analyst turned PR professional, and the founder of Falk Communications and Research. Falk Communications and Research provides media relations, public relations, and marketing strategy for revenue growth for attorneys, as well as other professional consultants.

As one of the Top 20 Business Law Podcasts to listen to, call 760-784-9109 or email me from our contact page if you have a question. We’ll answer it on the show! When it comes to pitching business reporters, Faulk says you have to think like one of them. “The reporter is thinking, ‘What does my audience care about?’ Whether it's readers or listeners or viewers, what they care about is saving time, saving money, and making money.”   Taken a step further, you should employ the basic tool in the reporter’s kit: The Five W’s. WHO do you want to read the story?  WHAT  do you want that person to think about and do? Use your service, buy your product, go to your website, visit your location, make a phone call? WHEN is the information timely? WHERE should the news appear -- in the general news or a special interest platform? WHY should anyone care about what you have to say? How does your insight, product, service help an individual, a business owner, or a company to save time, save money, or make more money. Other tactics Faulk considers indispensable for attracting business, growing audience, getting a favorable message out:  Networking: Align yourself with like-minded groups.  Develop a media profile: It’s not your bio or CV, but it's very tailored to the interests of the five W's. Give your contact information, three to five sentences that broadly describe your background and what it is that you do, then you have three to five bullet points that are more specific about the kinds of services that you provide. Think about three to five issues or hot topics that people really need to know more about. The last part is a quote, something about 50 words that gives an idea of what it would be like for the reporter to talk to you. Have a web presence: When the visitor comes to the website, they should feel that there's a connection and that the person understands what is their situation, what is their problem, and that this is the solution. Your LinkedIn profile confirms you are the person that you say you are.  Have a newsletter.  Faulk is offering listeners 20 minutes of consultation and guidance on your media profile absolutely free, so be sure to check her website. Get your copy of the Go Legal Yourself eBook FREE when you get the APP from your APP Store and also get my latest book “Go Own Yourself” which is available on Amazon from this link. Contact Janet Falk Janet L. Falk Website: www.janetlfalk.com  (212) 677-5770 Contact the Queen of Business Law Kelly Bagla, Esq. Go Legal Yourself One of the Top 20 Business Law Podcasts to listen to. GoLegalYourself.com Email us from our Contact Page 760-784-9109

Janet Falk is a communications professional with over 30 years of experience in-house and at public relations agencies. Janet advises attorneys at small law firms on Media Relations and Marketing Communications so they can: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel, and achieve business goals. For example, a press release announced a lawsuit had been filed one morning; that afternoon, a news story appeared in an online industry publication. Less than four hours later, defense counsel contacted the plaintiff’s attorney to discuss a settlement. Before launching Falk Communications and Research in 2009, she served as Media Relations Counsel for more than 350 attorneys in the Corporate & Securities, Private Equity, Financial Industry, Bankruptcy, Securities Litigation, and New York Commercial Litigation practice groups at Reed Smith LLP. Janet arranged for these attorneys to speak on timely legal and business issues with reporters at The New York Times, The Wall Street Journal, The New York Law Journal, CNBC and Time magazine, among other top-tier legal, business and trade media. These interviews led to quotes in front-page articles and other news stories, which generated new clients for the law firm, in some cases resulting in more than a million dollars in new business. Janet has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal and Marketing the Law Firm. She is a frequent guest on podcasts about legal marketing. What you’ll learn about in this episode: ow Janet helps solo attorneys and small firms with their marketing and communications, and how law firms can benefit from partnering with public relations firms What reporters are looking for when they are seeking sources, and how a PR firm can help you get your name out as a professional that reporters can trust How to build a media profile that offers reporters all the information they need to confirm your status as a professional How the official public relations trade association, the Public Relations Society of America (PRSA), defines public relations How Janet helps lawyers clarify the message they want to communicate and then helps them find opportunities to spread that message through the right platforms How Janet’s public relations efforts benefitted a client through a sexual harassment case by creating intense pressure and encouraging the other party to settle quickly Why Janet believes that any publicity isn’t always good publicity for lawyers and their clients, and what options and tools are available for creating press releases What steps firms should take to clean up a bad PR situation, and how the secret is to focus on the three R’s: regret, recompense, and reform How to avoid appearing guilty when talking to a reporter, and why “no comment” is never the right answer to a tough question How to connect with Janet to request a free 30-minute consultation and sign up for her free monthly newsletter Resources: Sample Attorney Executive Media Profile for Reporters & FREE 30 Minute Consult Website: www.JanetLFalk.com Website: www.JanetLFalk.com/newsletters LinkedIn: www.linkedin.com/in/janetlfalk/ LinkedIn: www.linkedin.com/company/falk-communications-and-research/ Facebook: www.facebook.com/falkcomms/ Twitter: @JanetLFalk Additional Resources: 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

Each week on "Marketing for Your Future," our hosts talk to experts in the marketing industry. Today, Susan St.Denis sat down with Janet Falk from Falk Communications and Research.alk Communications and Research provides Public Relations and Marketing Communications services to attorneys, CPAs, business owners, financial services firms and consultants. Strategy for news coverage and revenue growth.To learn more check out www.JanetLFalk.com.BluHorn Media Planning and Buying Software is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and Free Wheel may require contracts, BluHorn remains a cost effective solution with no contract requirements. Enjoy a 14 day risk free trial of BluHorn Media Buying software today at BluHorn.com.

Your firm has a lot to offer, but does your community even know you exist? Getting into the news can do a lot to increase your visibility and bring you new clients. But, how exactly do you attract the attention of a reporter? In this edition of Jared Correia's Legal Toolkit, Janet Falk offers up a press coverage playbook for helping lawyers connect with the media. Check out Janet's Media Profile worksheet for attorneys, and her Falk FIVE Fast Tips to Maximize a Media Interview.  Janet Falk is a media, PR, and marketing consultant at Falk Communications and Research. Special thanks to our sponsors Scorpion, TimeSolv, Abby Connect and Alert Communications.

Your firm has a lot to offer, but does your community even know you exist? Getting into the news can do a lot to increase your visibility and bring you new clients. But, how exactly do you attract the attention of a reporter? In this edition of Jared Correia’s Legal Toolkit, Janet Falk offers up a press coverage playbook for helping lawyers connect with the media. Check out Janet’s Media Profile worksheet for attorneys, and her Falk FIVE Fast Tips to Maximize a Media Interview. Janet Falk is a media, PR, and marketing consultant at Falk Communications and Research. Special thanks to our sponsors Scorpion, TimeSolv, Abby Connect and Alert Communications.

Janet Falk is a Communications professional with more than 30 years’ experience in-house, as a consultant and at public relations agencies. As Chief Strategist of Falk Communications and Research, she manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. Attorneys, CPAs, business executives and consultants rely on her insight, strategy and analysis. Janet is a versatile writer who can prepare newsletters, speeches, presentations and website copy, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers and printers to meet related client needs. I encourage you to speak with her for a FREE 30-minute consultation to assess your Communications activity and online presence. --- Support this podcast: https://anchor.fm/freeman-means-business/support

Reporters are always looking for sources, and you’ve got the expertise. So, why aren’t they calling you? Gyi and Kelly talk with Janet Falk, a media consultant, about how she helps attorneys develop media relationships and become a source for comments. Janet offers strategies for making initial contact with reporters and explains how to establish yourself as a unique voice in legal with impactful insights. Check out Janet’s Media Profile worksheet for attorneys, which includes a free 30-minute consultation. Janet Falk is a media, PR, and marketing consultant at Falk Communications and Research. Special thanks to our sponsor Nexa.

Reporters are always looking for sources, and you’ve got the expertise. So, why aren’t they calling you? Gyi and Kelly talk with Janet Falk, a media consultant, about how she helps attorneys develop media relationships and become a source for comments. Janet offers strategies for making initial contact with reporters and explains how to establish yourself as a unique voice in legal with impactful insights. Check out Janet’s Media Profile worksheet for attorneys, which includes a free 30-minute consultation. Janet Falk is a media, PR, and marketing consultant at Falk Communications and Research. Special thanks to our sponsor Nexa.

Janet Falk is a public relations and marketing communications expert out of the New York Area focusing on attorneys and other business professionals. She had previously worked at a public relations agency whose principal client was part of the Am Law 50, and her job was to get those attorneys into the news as much as possible. We have a fascinating discussion about how to use public relations communications to your advantage to build and grow your law practice. She touches on a lot of great suggestions, such as how to find publications that will be interested in what you have to say, using the power of LinkedIn to further amplify your message, and how to memorialize your speaking engagements and use the power of photography to enhance the voice you have. Resources: Learn more: https://janetlfalk.com/ (https://janetlfalk.com/) LinkedIn: http://www.linkedin.com/in/janetlfalk (http://www.linkedin.com/in/janetlfalk) Twitter: https://twitter.com/JanetLFalk (https://twitter.com/JanetLFalk) Facebook: https://www.facebook.com/falkcomms/ (https://www.facebook.com/falkcomms) If you've enjoyed the podcast, http://getpodcast.reviews/id/1086406592 (please head to Apple Podcasts and leave a rating & review for the show)! It only takes a moment, and really helps me to reach new listeners. You can also http://www.thelawentrepreneur.com (head to the website at TheLawEntrepreneur.com) for more information on the podcast and my legal services. -- Thank you to our sponsors! http://thrivejd.com (Juris Diction) - Next Level Law Practice is Juris Diction's new training program for estate planning attorneys that want to start or grow profitable and streamlined businesses. Use code TLE150 for $150 off of your course registration at http://thrivejd.com (thrivejd.com). http://callruby.com/lawentrepreneur (Ruby Receptionist) - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to http://callruby.com/lawentrepreneur (callruby.com/lawentrepreneur) or call 844.895.7829 The Law Entrepreneur is a production of http://crate.media (Crate Media)

Every day - journalists publish articles that need sources, Almost every day, attorneys (maybe even your competition) are called on as expert sources and gain the prestige, brand recognition and more that comes from being on your prospects local newstand. We talk about how Janet has been able to get her attorney clients placed in publications running from the WSJ to Pizza Industry Reviews (seriously) in this interview.More from Janet at Falk Communications and ResearchGet her free ebook here See acast.com/privacy for privacy and opt-out information.

[EPISODE] Roosevelt Island On this episode we will journey to Roosevelt Island, which is part of Manhattan and probably the borough’s best kept neighborhood secret. My guests will be Kevin Draper, Director of New York Historical Tours, and Janet Falk, longtime Roosevelt Island resident and owner of Falk Communications and Research. Segment 1 Jeff greets the audience by introducing our first guest, Kevin Draper. Kevin explains his inspiration for going into the touring business. His story stretches back to childhood. The two move to the origins and early history of Roosevelt Island. Kevin explains how the state eventually acquired Roosevelt Island. Segment 2 Jeff returns to the show asking about Kevin’s tours before coming back to Roosevelt Island. Kevin goes on to explain how the first slums were in New York. Charles Dickens’ was shocked at the sight of New York slums. Nellie Bly was pivotal in the exposing of the mental asylums when she underwent getting arrested and reporting on the inside. Despite the thin channels Roosevelt Island hosts one of the strongest currents in the country. On January 6 1941 an address was given on the island outlining goals of FDR.  Segment 3 Jeff comes back by introducing his second guest Janet Falk as they discuss the reason for moving to Roosevelt Island. Janet’s husband worked for NYU and Roosevelt Island supplied apartments to the university's faculty. Janet talks about her work on the resident’s association and the multiple issues that she wanted to address. She then goes into the different residential areas on the island and their origins. Janet loves the feeling of the small town of Roosevelt Island within the massive city of New York. There is a lot more light, space and air in this neighborhood in comparison to the rest of the city. Segment 4 Janet talks about the community movement in the 1980s to create a public library. She says that is what makes Roosevelt Island special; if something needs to be done, the people there roll up their sleeves and do it. Janet also talks about the feral cat population on the island. It is often a destination for people to leave unwanted cats, but the community has put efforts towards rescuing them. The residents of the island have also participated in a lot of community activism. One example is pushing to keep the local post office on the island and they were successful. Something that surprises Janet is the fact that when she gives people her business card they often have little or no idea about Roosevelt Island.

Janet Falk is a communications professional with more than 25 years' experience in-house, as a consultant and at public relations agencies. She manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. For example, articles in three hotel industry publications generated more than 800 phone calls from hotel industry CFOs inquiring about a client's services, a far more impactful and economical approach than buying a list of hotel executives for cold-calling. Attorneys, CPAs, business executives, consultants and nonprofit leaders rely on her insight, strategy and analysis. Janet is a versatile writer who can prepare newsletters, speeches, presentations and website copy, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers and printers to meet related client needs. In this episode, Mark interviews Janet and discovers: How to better connect with media to get interviewed/published.  This will provide you better content and boost your reputation. Janet's innovative approach to networking! Hows your ePresence?

In this podcast, Janet Falk discusses how solo practitioners or small law firms can use media relations to promote their product.

With the explosion of social media, the role of public relations to enhance reputations has shifted from predominantly editor dependent to self promotion and self publishing. Given that reputation enhancing in a principle pillar to building and growing a prosperous service business, engaging in informed PR activities can be pivotal to attracting qualified clients and referral sources. In my discussion with PR pro Janet Falk, she discusses how clients may leverage PR to become the attorney reporters call for expert commentary. Moreover, Janet outlines tips on becoming reporters’ trusted sources. She wraps up our discussion by explaining how media relations and PR are two different disciplines, serving two critical functions. Join us to learn more.

Scaling Up Services is a podcast devoted to helping founders, partners, CEOs, key executives, and managers of service-based businesses scale their companies faster and with less drama. Have each episode delivered to your inbox by subscribing here: http://www.scalingupservices.com/subscribe

PR professional Janet Falk, principle of Falk Communications and Research, discusses how law firms can use PR proactively to instigate key influencers to undertake actions that lead to positive outcomes for their clients. We discuss the multiplicity of "publics" that public relations can reach, the increasingly fragmented nature of these in the digital age, and examples of PR being used to reach particular groups in order to advance clients' interests.