Podcasts about gyi tsakalakis

Catherine Sanders Reach, Director of the Center for Practice Management at the North Carolina Bar Association, joins Zack Glaser to answer pressing questions about integrating AI into legal operations. Catherine explains how to identify breakdowns in workflows, choose purpose-built AI tools, and calculate the return on investment for tech solutions like Microsoft Copilot. She also shares practical advice on automating tasks like document templates, client intake, and email management while emphasizing the importance of documenting processes for efficiency. This episode is packed with actionable insights for lawyers looking to streamline their practice with AI. Hear Catherine's other appearance on Lawyerist Podcast:  #444: Streamlining Legal Operations for Success, with Catherine Sanders Reach: Apple Podcasts | Spotify | YouTube   Listen to our other episodes about artificial intelligence: #551: Becoming the AI Driven Leader, with Geoff Woods: Apple Podcasts | Spotify | Lawyerist #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis and Conrad Saam: Apple Podcasts | Spotify | Lawyerist #546: Unlock Law Firm Growth: AI Marketing Secrets with Karin Conroy: Apple Podcasts | Spotify | Lawyerist Have thoughts about today's episode? Join the conversation on LinkedIn, Facebook, Instagram, and X! If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. Access more resources from Lawyerist at lawyerist.com. Chapters / Timestamps:  0:00 Introduction 6:17 Meet Catherine Sanders Reach 7:19 How to Kickstart Generative AI Processes 10:53 Microsoft Copilot  13:00 AI Tools Lawyers Should Consider Using 14:36 Agentic AI 20:14 Why You Need a Needs Assessment  23:49 Evaluating Productivity 27:11 Let Go of Perfectionism  28:44 Image Generation 31:46 Why You Need Policies and Systems 35:38 Dictation Tools 38:22 The AI Tool to Watch

Catherine Sanders Reach, Director of the Center for Practice Management at the North Carolina Bar Association, joins Zack Glaser to answer pressing questions about integrating AI into legal operations. Catherine explains how to identify breakdowns in workflows, choose purpose-built AI tools, and calculate the return on investment for tech solutions like Microsoft Copilot. She also shares practical advice on automating tasks like document templates, client intake, and email management while emphasizing the importance of documenting processes for efficiency. This episode is packed with actionable insights for lawyers looking to streamline their practice with AI. Hear Catherine's other appearance on Lawyerist Podcast:  #444: Streamlining Legal Operations for Success, with Catherine Sanders Reach: Apple Podcasts | Spotify | YouTube   Listen to our other episodes about artificial intelligence: #551: Becoming the AI Driven Leader, with Geoff Woods: Apple Podcasts | Spotify | Lawyerist #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis and Conrad Saam: Apple Podcasts | Spotify | Lawyerist #546: Unlock Law Firm Growth: AI Marketing Secrets with Karin Conroy: Apple Podcasts | Spotify | Lawyerist Have thoughts about today's episode? Join the conversation on LinkedIn, Facebook, Instagram, and X! If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. Access more resources from Lawyerist at lawyerist.com. Chapters / Timestamps:  0:00 Introduction 6:17 Meet Catherine Sanders Reach 7:19 How to Kickstart Generative AI Processes 10:53 Microsoft Copilot  13:00 AI Tools Lawyers Should Consider Using 14:36 Agentic AI 20:14 Why You Need a Needs Assessment  23:49 Evaluating Productivity 27:11 Let Go of Perfectionism  28:44 Image Generation 31:46 Why You Need Policies and Systems 35:38 Dictation Tools 38:22 The AI Tool to Watch Learn more about your ad choices. Visit megaphone.fm/adchoices

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:

Zack talks with the hosts of the Lunch Hour Legal Marketing Podcast, Gyi Tsakalakis, and Conrad Saam about how artificial intelligence is affecting consumer behavior and how your law firm should adjust to the changing market. Additionally, they discuss how to leverage AI to your advantage against your own marketing data to be more deliberate with your legal marketing spend.   Additionally, Zack and Jennifer discuss the Lawyerist's annual Best Law Firm Website contest, where they dig into what makes a website “work.”  Links from the episode:   https://www.youtube.com/@LHLM  https://www.gorillaz.com/  Chapters  00:00 Introduction to AI in Marketing  03:04 Best Practices for Law Firm Websites  06:11 The Importance of Emotional Connection  08:53 Innovative Website Experiences  12:08 Navigating AI's Impact on Marketing  15:02 Consumer Behavior and Marketing Strategies  20:42 The Impact of AI on Business Visibility  24:24 Leveraging AI for Client Insights  28:19 Data Analysis and AI: Transforming Marketing Strategies  32:44 Democratizing Data Access with AI  36:56 The Importance of Accurate Data Tracking  41:03 Practical Marketing Takeaways in the AI Era  46:12 lawyerist-podcast-outro.mp4   

Zack talks with the hosts of the Lunch Hour Legal Marketing Podcast, Gyi Tsakalakis, and Conrad Saam about how artificial intelligence is affecting consumer behavior and how your law firm should adjust to the changing market. Additionally, they discuss how to leverage AI to your advantage against your own marketing data to be more deliberate with your legal marketing spend.   Additionally, Zack and Jennifer discuss the Lawyerist's annual Best Law Firm Website contest, where they dig into what makes a website “work.”  Links from the episode:   Subscribe to Lunch Hour Legal Marketing https://www.youtube.com/@LHLM  https://www.gorillaz.com/  Chapters  00:00 Introduction to AI in Marketing  03:04 Best Practices for Law Firm Websites  06:11 The Importance of Emotional Connection  08:53 Innovative Website Experiences  12:08 Navigating AI's Impact on Marketing  15:02 Consumer Behavior and Marketing Strategies  20:42 The Impact of AI on Business Visibility  24:24 Leveraging AI for Client Insights  28:19 Data Analysis and AI: Transforming Marketing Strategies  32:44 Democratizing Data Access with AI  36:56 The Importance of Accurate Data Tracking  41:03 Practical Marketing Takeaways in the AI Era  46:12 lawyerist-podcast-outro.mp4    Learn more about your ad choices. Visit megaphone.fm/adchoices

You've got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today. ----- Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they're not. So, how do you avoid potential misuse of resources and make the most of your relationship with marketing partners? Gyi and Conrad talk through how to build trust, optimize your assets, and learn to be on the same team with your marketer. It's a bird! It's a plane! No, it's Gyi Tsakalakis! Who is Gyi, anyway? Every super hero has an origin story, and so does every marketer.  The News: The Google algo update is finished—FINALLY. And, honestly, the results are a bit of a snoozefest. Gemini 2 is out and about! And, similarly—Zzz.  Apple launched its ChatGPT integration with Siri. Useful? No? Yes?  And, Gyi and Conrad's Google Business Profiles are back on track. What happened?   Suggested LHLM Episodes: Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2 Dial M for Mystery Shopper    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Naughty Elf on the Shelf?  (2:57) ALL the Legal Marketing News (10:36) Should Associates Play a Role in Your Law Firm's Marketing Strategy? (26:53) What makes a Gyi?

You've got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today. ----- Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they're not. So, how do you avoid potential misuse of resources and make the most of your relationship with marketing partners? Gyi and Conrad talk through how to build trust, optimize your assets, and learn to be on the same team with your marketer. It's a bird! It's a plane! No, it's Gyi Tsakalakis! Who is Gyi, anyway? Every super hero has an origin story, and so does every marketer.  The News: The Google algo update is finished—FINALLY. And, honestly, the results are a bit of a snoozefest. Gemini 2 is out and about! And, similarly—Zzz.  Apple launched its ChatGPT integration with Siri. Useful? No? Yes?  And, Gyi and Conrad's Google Business Profiles are back on track. What happened?   Suggested LHLM Episodes: Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2 Dial M for Mystery Shopper    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Naughty Elf on the Shelf?  (2:57) ALL the Legal Marketing News (10:36) Should Associates Play a Role in Your Law Firm's Marketing Strategy? (26:53) What makes a Gyi? Learn more about your ad choices. Visit megaphone.fm/adchoices

I spoke with a law firm marketing expert about how to build a marketing program for the upcoming year. Episode Highlights 01:14 - Legal marketing rebuilding. 01:32 - Introducing Gyi Tsakalakis. 05:55 - Favorite Christmas gift memory. 07:00 - Importance of annual planning for law firms. 09:08 - Metrics and law firm identity. 10:32 - Affinity audiences explained. 11:30 - Google de-indexing explanation. 13:13 - AI impacting search results. 15:30 - Google's AI challenges. 16:50 - Strategy for AI content placement. 19:50 - Rise of AI search engines. 23:15 - Importance of brand vs. direct response. 26:10 - CRM's role in marketing. 28:05 - Owning your marketing data. 30:38 - Practicing gratitude daily. Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Gyi Tsakalakis gt@attorneysync.com https://www.attorneysync.com/ https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/  

What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news of Scorpion's acquisition of Get Noticed Get Found and get into the potential pitfalls of YOUR marketing agency getting bought out. Learn the crucial things to watch for, like loss of data control, hidden fees, and potential conflicts of interest. Don't get caught off guard—stay informed and protect your firm's interests!  Conrad's Blog Post Press Release: Scorpion Acquires GNGF

What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news of Scorpion's acquisition of Get Noticed Get Found and get into the potential pitfalls of YOUR marketing agency getting bought out. Learn the crucial things to watch for, like loss of data control, hidden fees, and potential conflicts of interest. Don't get caught off guard—stay informed and protect your firm's interests!  Conrad's Blog Post Press Release: Scorpion Acquires GNGF

In the past year, AI propelled change in almost every corner of the legal tech industry, but has it proven to be of great use to lawyers at this stage? Gyi Tsakalakis talks with Ryan Anderson of Filevine to discuss the latest trends in tech and what types of AI tools are actually creating new and better approaches to legal work. They also discuss the variability of KPIs across different practice areas and which ones may be major indicators of success in a law firm.  Ryan Anderson is the founder and CEO of Filevine, a project management and collaboration tool for lawyers and consumer professionals.

A law firm's marketing efforts are never-ending! That, coupled with the fact that algorithms and tools seem to also always be changing can leave lawyers with a marketing headache. In this episode, Stephanie chats with the host of the popular podcast, Lunch Hour Legal Marketing, Gyi Tsakalakis about the latest things to know in law firm marketing.   Links from the episode:    Check out NetDocuments   Listen to the Lunch Hour Legal Marketing Podcast     If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

A law firm's marketing efforts are never-ending! That, coupled with the fact that algorithms and tools seem to also always be changing can leave lawyers with a marketing headache. In this episode, Stephanie chats with the host of the popular podcast, Lunch Hour Legal Marketing, Gyi Tsakalakis about the latest things to know in law firm marketing.   Links from the episode:    Check out NetDocuments   Listen to the Lunch Hour Legal Marketing Podcast     If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

There has been a lot of talk and concern about generative AI tools and how they are changing the legal industry. A major worry for many lawyers is that these tools could replace them or make them redundant. But what about the potential of generative AI to help lawyers generate business, market themselves more effectively, and make more money?  On this month's episode of the Legal Rebels Podcast, Gyi Tsakalakis, founder of AttorneySync and EPL Digital and digital marketing expert, talks about how generative AI can help lawyers generate business and market themselves.

There has been a lot of talk and concern about generative AI tools and how they are changing the legal industry. A major worry for many lawyers is that these tools could replace them or make them redundant. But what about the potential of generative AI to help lawyers generate business, market themselves more effectively, and make more money?  On this month's episode of the Legal Rebels Podcast, Gyi Tsakalakis, founder of AttorneySync and EPL Digital and digital marketing expert, talks about how generative AI can help lawyers generate business and market themselves.

There has been a lot of talk and concern about generative AI tools and how they are changing the legal industry. A major worry for many lawyers is that these tools could replace them or make them redundant. But what about the potential of generative AI to help lawyers generate business, market themselves more effectively, and make more money?  On this month's episode of the Legal Rebels Podcast, Gyi Tsakalakis, founder of AttorneySync and EPL Digital and digital marketing expert, talks about how generative AI can help lawyers generate business and market themselves.

Change is hard, especially when your team is uncertain about a new process or uncomfortable with new tech implementations for your legal practice. Gyi Tsakalakis is joined by Danielle Hall and Matt Spiegel to discuss their TECHSHOW session focused on managing change well in your law firm. They discuss common mistakes that may lead to resistance and offer strategies for creating change management processes that encourage and support your team.  Danielle Hall is the Executive Director for the Kansas Lawyers Assistance Program. Matt Spiegel is the co-founder and CEO of Lawmatics, an attorney-client relationship management platform.

Change is hard, especially when your team is uncertain about a new process or uncomfortable with new tech implementations for your legal practice. Gyi Tsakalakis is joined by Danielle Hall and Matt Spiegel to discuss their TECHSHOW session focused on managing change well in your law firm. They discuss common mistakes that may lead to resistance and offer strategies for creating change management processes that encourage and support your team.  Danielle Hall is the Executive Director for the Kansas Lawyers Assistance Program. Matt Spiegel is the co-founder and CEO of Lawmatics, an attorney-client relationship management platform.

Should you start a podcast for your law firm? Showcasing your expertise could be a great way to engage new clients, but where do you begin? Co-hosts Gyi Tsakalakis and Laurence Colletti chat with Patrick Wright and Mathew Kerbis about their TECHSHOW talk on podcasting for lawyers. They talk through a DIY approach to podcasting, discussing gear and technology, AI-powered workflows, content creation and scheduling, and other basics to help you consider whether a podcast might be right for your law firm.  Patrick A. Wright is managing partner of The Wright Firm, LLP, a law firm based in the Dallas/Ft. Worth Metroplex.  Mathew R. Kerbis is founder of Subscription Attorney LLC, a modern law firm affordable access to legal advice for business owners, freelancers, and everyday people. Links: Lunch Hour Legal Marketing www.lawsubscribed.com  thewrightlawyers.com

Should you start a podcast for your law firm? Showcasing your expertise could be a great way to engage new clients, but where do you begin? Co-hosts Gyi Tsakalakis and Laurence Colletti chat with Patrick Wright and Mathew Kerbis about their TECHSHOW talk on podcasting for lawyers. They talk through a DIY approach to podcasting, discussing gear and technology, AI-powered workflows, content creation and scheduling, and other basics to help you consider whether a podcast might be right for your law firm.  Patrick A. Wright is managing partner of The Wright Firm, LLP, a law firm based in the Dallas/Ft. Worth Metroplex.  Mathew R. Kerbis is founder of Subscription Attorney LLC, a modern law firm affordable access to legal advice for business owners, freelancers, and everyday people. Links: Lunch Hour Legal Marketing www.lawsubscribed.com  thewrightlawyers.com

In this week long series, Lawyers Who Lead covers insights from 2024 ABA Tech Show in Chicago, Illinois. In episode three, we interview Gyi Tsakalakis, the president of Attorney Sync, a digital marketing company that helps law firms grow their businesses. Gyi's discusses the importance of online visibility for lawyers and how his company leverages Google Business Profiles. He also emphasizes the rising role of AI in the legal world, particularly its potential in client communications and data analysis. He argues that though AI is transforming efficiency in law practices, lawyers must understand the technology ethically and practically. The conversation ended with his views on legal tech leadership and its responsibility towards improving client experiences and access to justice. Visit https://www.attorneysync.com/ to learn more.

Episode 53 of the "Everything Except The Law" podcast has arrived! This time we're speaking with ABA TECHSHOW 2024 presenters Mathew Kerbis and Gyi Tsakalakis.In this episode, Mathew, Gyi and host Nick Werker discuss what lawyers should know about attending the ABA TECHSHOW, how to make the most of your time in Chicago, what types of AI discussions will take place at the event this year and much more!About our guests: Mathew Kerbis is The Subscription Attorney. He's on a mission to get more attorneys to adopt the subscription model and abandon the billable hour. He founded the law firm Subscription Attorney LLC in 2022 after working for private practice law firms for nine years. It's a modern law firm offering legal advice starting at $19.99/month. Kerbis realized the subscription model could revolutionize the legal profession, so he launched the podcast Law Subscribed to help the rest of the legal profession make the same choice.Kerbis is a frequent public speaker, and you can watch/listen to him at https://mathewkerbis.com. As the President of AttorneySync, Gyi Tsakalakis has been helping law firm leaders exceed their business objectives with digital media for over 15 years. He is a licensed Michigan attorney (not practicing), a Google certified partner, a Moz Local trusted provider, an Avvo SEO partner company, and a contributor to the Moz Local Search Engine Ranking Factor survey. Gyi is also interested in emerging technologies and innovative solutions for the legal industry. Learn more about Gyi's company here: https://www.attorneysync.com/Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. Learn more about the show here: http://ow.ly/Eni250LekLgInterested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviNYou can also give us a call at 631-400-8000 or go to www.answeringlegal.comThis podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:Social media and your law firm.Doing research on LinkedIn for potential connections. Taking accountability for what you publish on social media. Directing people back to your website for the full content and owning your content on your website.  Key Takeaways:Be on the social platforms that your audience is on. Keep your social media posts to information, not advice. Clients want to know about the legal process. Responding to negative reviews is not for the reviewer - it is for the next person who sees it and sees that you are recognizing it. Repurpose the content on your website for social media - don't make more work for yourself. All content should be guided through the eyes of your audience.  "You've got to think about who your audience is. But I will tell you this, from a from a top of mind awareness standpoint, it's the best, the most efficient, and the most effective way to stay in front of your audience on a regular basis. It's cheaper than TV, it's cheaper than radio. Radio and TV don't even have the eyeballs and the attention span that social media has." —  Gyi TsakalakisGet a free copy of Steve's book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: LinkedIn Examples: https://www.linkedin.com/in/ryanmckeen/https://www.linkedin.com/in/brewster-rawls/YouTube Examples: https://www.youtube.com/channel/UCra2AXtKeyqnkAcToRAP8wwhttps://www.youtube.com/playlist?list=PLCFwfTmTPYWyj7F2tg6VPOzg2b1eRru8PClio Legal Trends: https://www.clio.com/resources/legal-trends/What Legal Consumers Want to Know Article: https://www.attorneyatwork.com/2019-clio-legal-trends-report-lawyers-fail-to-communicate-value/Coogan Knows the Law: https://podcasts.apple.com/us/podcast/coogan-knows-the-law/id1701005291Simple Concepts for Legal Consumers: https://drewlewis.law/category/blog/Descript: https://www.descript.com/Think About Client Journeys: https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/micro-moments-understand-new-consumer-behavior/AI Assisted Workflow Tool: https://www.taskade.com/ Connect with Erik Olson:  Website: https://arraylaw.com/Show: https://arraylaw.com/managing-partners-podcast/YouTube: https://www.youtube.com/channel/UCWsbJqhtLMS5wmWmXulpY2ALinkedIn: https://www.linkedin.com/in/iamerikjolson/Twitter: https://twitter.com/thisisarrayFacebook: https://www.facebook.com/thisisarrayInstagram: https://www.instagram.com/array.digital/ Connect with Jocelyn Brumbaugh:  Website: https://www.buildenpartners.com/LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/ Connect with Jared Correia:  Website: RedCaveLegal.com & Gideon.LegalLinkedIn: linkedin.com/in/jaredcorreia & linkedin.com/company/gideon-legal-software/Twitter: twitter.com/RedCaveLegal & twitter.com/Gideon_LegalFacebook: facebook.com/GideonLegal Connect with Gyi Tsakalakis:  Website: GyiTsakalakis.com & AttorneySync.comEmail: Gyi@AttorneySync.comShow: legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/LinkedIn: linkedin.com/in/gyitsakalakisTwitter: twitter.com/gyitsakalakisFacebook: facebook.com/gyitsakalakis Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:The first step lawyers and law firms need to do before marketing themselves.  Positioning yourself as uniquely qualified to help your client.  Perspective client avatars and referral partners.  Pros and cons of specializing and finding your niche.   Key Takeaways:Look at what you are already doing well now and capitalize on that first.  Bring in personal differentiation points in your marketing strategy to stand out from the crowd.  Positioning is what you want to be known for, it does not necessarily cover all that you do.  AI can be a tool, but there still needs to be a human component both before and after using the technology.   "AI is a remarkable tool as a supportive assistive tool. I think about it just like we use Grammarly or a bunch of other stuff to help us write and publish and do research, and it is absolutely remarkable in those contexts. So short answer, yes, use it - just learn about it and learn how you can actually use it both effectively and ethically." —  Gyi Tsakalakis Get a free copy of Steve's book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/  Overture: https://overture.law/Get Visible: https://www.getvisible.com/Lawmatics: http://lawmatics.com/bethatlawyer   Episode References:  ChatGPT for Legal Marketing Search: https://www.google.com/search?q=chatgpt+for+legal+marketing  ChatGPT for Legal Marketing Article: https://www.attorneysync.com/blog/chatgpt-for-legal-marketing/  Law Firm AI Article: https://thisisarray.com/law-firm-ai/ Connect with Erik Olson:  Website: https://arraylaw.com/  Show: https://arraylaw.com/managing-partners-podcast/  YouTube: https://www.youtube.com/channel/UCWsbJqhtLMS5wmWmXulpY2A  LinkedIn: https://www.linkedin.com/in/iamerikjolson/Twitter: https://twitter.com/thisisarray  Facebook: https://www.facebook.com/thisisarray  Instagram: https://www.instagram.com/array.digital/   Connect with Jocelyn Brumbaugh:  Website: https://www.buildenpartners.com/  LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/   Connect with Jared Correia:  Website: RedCaveLegal.com & Gideon.LegalLinkedIn: linkedin.com/in/jaredcorreia & linkedin.com/company/gideon-legal-software/Twitter: twitter.com/RedCaveLegal & twitter.com/Gideon_LegalFacebook: facebook.com/GideonLegal Connect with Gyi Tsakalakis:  Website: GyiTsakalakis.com & AttorneySync.comEmail: Gyi@AttorneySync.comShow: legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/LinkedIn: linkedin.com/in/gyitsakalakisTwitter: twitter.com/gyitsakalakisFacebook: facebook.com/gyitsakalakis   Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

If you want to stay relevant, or better yet, ahead of the curve, you need to embrace AI and learn its uses for your legal practice. Gyi Tsakalakis welcomes Ed Walters, Alia Luria, Erin Walker, and Mitch Jackson to talk about their session dedicated to teaching lawyers how to implement AI technologies while also maintaining necessary ethical responsibilities. And no, robots aren't replacing you! But, you do need to proactively work with AI and automation to keep your firm from getting left behind.  Ed Walters is the Chief Strategy Officer of vLex and the founder of Fastcase.  Alia Luria is managing partner at LNK Law, PLLC. Erin Walker is the Director of Strategy and Enablement at Clio. Mitch Jackson is a California trial attorney and private mediator.

If you want to stay relevant, or better yet, ahead of the curve, you need to embrace AI and learn its uses for your legal practice. Gyi Tsakalakis welcomes Ed Walters, Alia Luria, Erin Walker, and Mitch Jackson to talk about their session dedicated to teaching lawyers how to implement AI technologies while also maintaining necessary ethical responsibilities. And no, robots aren't replacing you! But, you do need to proactively work with AI and automation to keep your firm from getting left behind.  Ed Walters is the Chief Strategy Officer of vLex and the founder of Fastcase.  Alia Luria is managing partner at LNK Law, PLLC. Erin Walker is the Director of Strategy and Enablement at Clio. Mitch Jackson is a California trial attorney and private mediator.

What exactly is dark social? Gyi Tsakalakis chats with Conrad Saam about his ClioCon session titled, “Dark Social: How to Turn Your Community Into an Eager Referral Source.” You might have points of contact with consumers that are virtually impossible to track, but these connections are still bringing new clients to your law firm. Conrad explains dark social strategies for lawyers and how they can build affinity for your firm and bring in new business. Hear more from Gyi and Conrad on their podcast, Lunch Hour Legal Marketing! Conrad Saam is founder of Mockingbird Marketing, an online marketing agency focused exclusively on the legal market.

What exactly is dark social? Gyi Tsakalakis chats with Conrad Saam about his ClioCon session titled, “Dark Social: How to Turn Your Community Into an Eager Referral Source.” You might have points of contact with consumers that are virtually impossible to track, but these connections are still bringing new clients to your law firm. Conrad explains dark social strategies for lawyers and how they can build affinity for your firm and bring in new business. Hear more from Gyi and Conrad on their podcast, Lunch Hour Legal Marketing! Conrad Saam is founder of Mockingbird Marketing, an online marketing agency focused exclusively on the legal market.

Mockingbird Marketing President Conrad Saam. AttorneySync President Gyi Tsakalakis. Crisp Founder & CEO Michael Mogill. Three legal marketing experts. One unforgettable conversation. In this episode of The Game Changing Attorney Podcast, these savants sit down to discuss: What it means to focus on strategy over tactics The importance of running a law firm like a business When to build an in-house marketing team and when to partner with an agency Why it's easier to build a personal brand than a business brand How AI will change the legal space (and what will always stay the same) Links & Resources Episode Show Notes Avvo TikTok Pay-per-click (PPC) Pokémon GO Local Service Ads (LSAs) Google Business Profile Entrepreneurial Operating System (EOS) David C. Baker Search engine optimization (SEO) Customer Relationship Manager (CRM) CallRail Clubhouse Google Ads Facebook LinkedIn Gary Vaynerchuk Morgan and Morgan Joe Rogan Spotify YouTube Artificial intelligence (AI) Non-fungible tokens (NFTs) Ray Kurzweil Lawmatics WordPress ChatGPT Tom Martin United States Department of Justice (DOJ) Smith & Jones Ryan McKeen

The Ever-Changing Landscape: Navigating Law Firm Growth in 2023 with Gyi Tsakalakis>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gyi Tsakalakis, founder of AttorneySync, a law firm marketing agency that helps law firms grow profitably with digital legal marketing and without wasting time.In their discussion about best practices in legal marketing  today, Gyi and Wayne talked about, among other things:- What is good content these days- How law firms screw up when it comes to referral marketing- The two things that all legal marketing and business development boils down to (18:25ish)- Why community marketing is underappreciated- Branding vs. direct response advertising- The state of SEO for law firms today- The importance of authorship in the age of AI- Why Gyi might not hang up the phone on an attorney who calls to discuss a metaverse strategy- Law firms and influencer marketing- What corporate law firms can learn from "direct to consumer" law firms, and vice versaWatch the episode on YouTube:https://www.youtube.com/watch?v=qSFsD5-0mA0About Gyi TsakalakisGyi's personal website: https://gyitsakalakis.comGyi on LinkedIn: https://www.linkedin.com/in/gyitsakalakisGyi on X/Twitter: https://twitter.com/gyitsakalakisGyi's podcast, Lunch Hour Legal Marketing: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketingGyi's company, AttorneySync: https://www.attorneysync.comAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

On the surface, the logic is simple. To grow, you need leads. To get leads, you need an integrated marketing strategy. But understanding how the marketing flywheel is powered can get pretty complicated.  Gyi Tsakalakis (@gyitsakalakis), President of AttorneySync, offers a manual on best practices for omnichannel marketing. Whether you're a high-volume pre-litigation firm or a selective litigator, his insights will help your firm dominate the competition. Tools in this Episode: Why social media should be leveraged for brand building,  Why traditional media is still relevant,  Why your budget should inform your tactics. Not the other way around. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Gyi Tsakalakis Instagram  Gyi Tsakalakis LinkedIn  AttorneySync Website  Gyi Tsakalakis Website  Gyi Tsakalakis Twitter 173. Kat Taylor, Rankings — Link Building Masterclass: Earn Quality Links to Dominate Google What's in This Episode: Who is Gyi Tsakalakis? What really works in SEO?  What to do in SEO if you're just starting out. How to go about nurturing referral partnerships.  Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:Appreciation marketing, email marketing, and newsletters. The incremental approach to social media and content marketing. The business of law and treating your firm like a business. Being involved in the marketing plan.  Key Takeaways:Send a handwritten note. People get stuff all the time, but a handwritten note is personalized and feels more intentional. Segment your list. Do as many thank you cards as you can, but don't ignore everyone else. Utilize stats, don't just list your credentials, in your marketing, content, and bio.You need to understand your goals and what needs to be done in marketing to make those goals happen.  "Business development is about process, it's about figuring out what works and takes the least amount of your time and doing it over and over again. And that's no fun. That's so boring. But it's always like losing weight and figuring out how to run a marathon and learning another language -  it's doing something incrementally every day. " —  Jocelyn Brumbaugh Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Jocelyn Brumbaugh:  Website: https://www.buildenpartners.com/LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/ Connect with Jared Correia:  Website: https://redcavelegal.com/Show: https://legaltalknetwork.com/podcasts/legal-toolkit/LinkedIn: https://www.linkedin.com/in/jaredcorreia/Twitter: https://twitter.com/RedCaveLegal Connect with Gyi Tsakalakis:  Website: https://gyitsakalakis.com/Website: https://www.attorneysync.com/Website: https://epldigital.com/LinkedIn: https://www.linkedin.com/in/gyitsakalakis/Twitter: https://twitter.com/gyitsakalakis Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:How law firms can show their personal side on social media. Focus on who you are serving. Marketing locally and internationally for the best return. Opportunities and challenges around AI.  Key Takeaways:Lawyers do really cool things outside of the law - people want to see that side of you. Put some of you in your bio, not just your credentials. Optimize content on your site for users who consume it internationally. If you can position yourself as the expert, it is a much less competitive market. ChatGPT and other AI are changing the face of searching and content generation. Your content is best when you are in the content. It needs to be authentic and sound like you to really soar.  "At the end of the day, there is no shortcut to good content." —  Jocelyn Brumbaugh Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Jocelyn Brumbaugh:  Website: https://www.buildenpartners.com/LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/ Connect with Jared Correia:  Website: https://redcavelegal.com/Show: https://legaltalknetwork.com/podcasts/legal-toolkit/LinkedIn: https://www.linkedin.com/in/jaredcorreia/Twitter: https://twitter.com/RedCaveLegal Connect with Gyi Tsakalakis:  Website: https://gyitsakalakis.com/Website: https://www.attorneysync.com/Website: https://epldigital.com/LinkedIn: https://www.linkedin.com/in/gyitsakalakis/Twitter: https://twitter.com/gyitsakalakis Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Gyi Tsakalakis, co-chair of TECHSHOW 2023 gives the lowdown for ABA TECHSHOW sessions, events, and special speakers. Stay tuned for Chicago travel-foodie tips, plus a skosh of stoic wisdom. #Mirth 

TECHSHOW 2023 is right around the corner! Sharon Nelson and Jim Calloway chat with co-chairs Jeannine Lambert and Gyi Tsakalakis about the offerings at the upcoming conference. This year, the conference will be an entirely in-person event, so don't miss the return of Taste of TECHSHOW, crowd favorite Start-Up Alley, the new Visionaries of Legal Tech panel discussion, and much more. Find out more and register (and snag the early bird discount before January 18th!) at: techshow.com. Jeannine Lambert is the executive director of Centers & Programming at Northern Kentucky University Chase College of Law. Gyi Tsakalakis is a former lawyer and the founder of AttorneySync, an online legal marketing agency, to help lawyers be where their clients are looking.

TECHSHOW 2023 is right around the corner! Sharon Nelson and Jim Calloway chat with co-chairs Jeannine Lambert and Gyi Tsakalakis about the offerings at the upcoming conference. This year, the conference will be an entirely in-person event, so don't miss the return of Taste of TECHSHOW, crowd favorite Start-Up Alley, the new Visionaries of Legal Tech panel discussion, and much more. Find out more and register (and snag the early bird discount before January 18th!) at: techshow.com. Jeannine Lambert is the executive director of Centers & Programming at Northern Kentucky University Chase College of Law. Gyi Tsakalakis is a former lawyer and the founder of AttorneySync, an online legal marketing agency, to help lawyers be where their clients are looking.

The ABA Techshow isn't just for tech wizards; rather, it should be a vital part of every solo lawyer's networking plan! Guests Jeannine Abukhater Lambert and Gyi Tsakalakis are co-chairs of the upcoming ABA Techshow, the home of all things tech and your opportunity to see what's new, and what you're missing. Both guests serve unique corners of the legal world and found their paths through different methods. Lambert covers large policy areas through academia, and Tsakalakis is a leader in employing tech into legal marketing, making the most out of any firm. No matter what area of the legal world your career leads you to, knowing how to network and market effectively is vital to your success. What's frightening is how many lawyers, across the field, say “tech competence” isn't relevant. Not only is it relevant, it's table stakes. If you aren't confident of your firm's – or your own – tech know-how, the ABA Techshow can open your eyes, open new pathways, and help you better serve your clients. Got questions or ideas about solo and small practices? Drop us a line at NewSolo@legaltalknetwork.com Topics: Not everyone who graduates from law school ends up practicing law. There are many little corners of the legal world. The upcoming ABA Techshow is your gateway to catching up and latching on to the latest in legal tech AND building your network. Gyi offers listeners some advice on how to start thinking about marketing, even from a young point in one's career.

The ABA Techshow isn't just for tech wizards; rather, it should be a vital part of every solo lawyer's networking plan! Guests Jeannine Abukhater Lambert and Gyi Tsakalakis are co-chairs of the upcoming ABA Techshow, the home of all things tech and your opportunity to see what's new, and what you're missing. Both guests serve unique corners of the legal world and found their paths through different methods. Lambert covers large policy areas through academia, and Tsakalakis is a leader in employing tech into legal marketing, making the most out of any firm. No matter what area of the legal world your career leads you to, knowing how to network and market effectively is vital to your success. What's frightening is how many lawyers, across the field, say “tech competence” isn't relevant. Not only is it relevant, it's table stakes. If you aren't confident of your firm's – or your own – tech know-how, the ABA Techshow can open your eyes, open new pathways, and help you better serve your clients. Got questions or ideas about solo and small practices? Drop us a line at NewSolo@legaltalknetwork.com Topics: Not everyone who graduates from law school ends up practicing law. There are many little corners of the legal world. The upcoming ABA Techshow is your gateway to catching up and latching on to the latest in legal tech AND building your network. Gyi offers listeners some advice on how to start thinking about marketing, even from a young point in one's career.

Love it or hate it, social media is where you need to be to get noticed by modern consumers. Gyi Tsakalakis chats with Michelle Fonseca-Kamana and Adam Juratovac about their session on developing your online presence to strengthen your credibility and reach new clients. Tune in for their thoughts on crafting entertaining, educational, and empowering content. Michelle Fonseca-Kamana is the Founder and Principal Attorney at West Coast Lemons APC, a law firm specializing in California lemon law. Adam S. Juratovac is a California employment law attorney. 

Love it or hate it, social media is where you need to be to get noticed by modern consumers. Gyi Tsakalakis chats with Michelle Fonseca-Kamana and Adam Juratovac about their session on developing your online presence to strengthen your credibility and reach new clients. Tune in for their thoughts on crafting entertaining, educational, and empowering content. Michelle Fonseca-Kamana is the Founder and Principal Attorney at West Coast Lemons APC, a law firm specializing in California lemon law. Adam S. Juratovac is a California employment law attorney. 

In today's episode, Jim and Tyson chat with Gyi Tsakalakis and Conrad Saam! They dive into the journey of digital marketing and your legal practice. If you're interested in learning more about tips, tricks, marketing, and SEO, check out this week's episode.Gyi Tsakalakis helps lawyers grow their practices online. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync to provide lawyers with more effective, transparent, and accountable digital legal marketing results. He proudly serves as a Co-Chair of ABATECHSHOW 2023 and hopes to see you there. He is passionate about Michigan football, coffee, and stoicism.After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. In his spare time, he enjoys publishing Cease and Desist letters from unscrupulous vendors called out for misleading the legal industry.1:05 Lunch Hour Legal Marketing4:18 poked the legal industry8:46 a lot better and a lot more13:38 that's what tech's all about17:01 first Metaverse law firm20:09 build relationships24:06 to clear buckets in referrals28:36 from an SEO standpoint32:48 business development36:07 budgetJim's Hack: Implementing  AnyTrack.io is providing a weekly sheet of all the leads to the firm that comes in and where everyone falls out of the funnel. It also tracks people from the time they come into our atmosphere, which will allow the firm to dial in exactly where the leads are coming from. Gyi's Tip: Create feedback loops. There are often a lot of improvement opportunities in law firms, starting from the point of first contact. The feedback loop is a great way to regularly ask clients, team members, other lawyers, etc for feedback about the entire legal process from start to finish. Conrad's Tip: All about velocity. How quickly are people moving through your funnel? This will give you a good metric for responsiveness and the ability to get people from one step to the next.Tyson's Tip: Leaky funnel! Look and track your abandoned calls within your phone software system to see where the leak might be in your funnel. If you don't know about it, you could be losing out on a lot of cases.Watch the podcast here. Join the Guild: www.maxlawguild.com

In March 2022, I attended the fabulous ABA Tech Show in Chicago, and I had a chance to hear from some amazing speakers, and even chat with a few for our show. I asked our guests the same four questions: Describe the topic you're talking about at the conference Give me one takeaway from your session Tell me one thing you've learned here at ABA Techshow And lastly, what's one of the biggest distractions facing lawyers today? I spoke with some familiar names, and a few new guests: Gyi Tsakalakis, Jeannine Lambert, Ivy Grey, Jon Tobin, Jacqueline Schafer, Josh Weaver, Ann-Marie Rabago, Maddy Martin, and Bob Ambrogi. The answers I got were pretty fantastic, and I want to share them with you here this week.    ----- FiveStarCounsel.com Get our FREE client service whitepaper! Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055 Here's a link for you to get 20% off your first year of using TextExpander! - https://fivestarcounsel.com/textexpander  

Host John Strohmeyer is joined by two of this year's four 60 in 60 presenters, Gyi Tsakalakis and Jeannine Lambert to discuss what they're bringing to the hour-long session on the latest hot tech, Gyi's hug/handshake/fistbump dilemma, and Jeannine's awkward post-isolation conference moments.  John Strohmeyer is an international tax and estate planning attorney and host of the Five Star Counsel Podcast.  Gyi Tsakalakis is a former lawyer and founder of AttorneySync. Jeannine Abukhater Lambert is the executive director of Centers & Programming at Northern Kentucky University Chase College of Law. 

Your law firm is a business, so it's in your best interest to treat it like one. That means – focus on developing your marketing strategy. Gyi Tsakalakis chats with Conrad Saam and Jeana Goosman about targeting the right market with the right process to grow your law firm.  Gyi Tsakalakis is founder of AttorneySync and co-host of Lunch Hour Legal Marketing. Conrad Saam is founder of Mockingbird Marketing and co-host of Lunch Hour Legal Marketing.  Jeana Goosmann is the founder, CEO and managing partner of the Goosmann Law Firm.

In honor of Conrad Saam's recent appearance on this program, we're sharing an episode of his show Lunch Hour Legal Marketing for you to hear. If you like what you hear, be sure to subscribe for more Conrad and Gyi Tsakalakis. ----------- Conrad and Gyi take on the elephant in the courtroom. Clio's Legal Trend Report shows us potential clients are interested in both pricing and payment plans, but as lawyers, we're reluctant to go there. Why?  Explore options on how you can better position yourself. Are you less expensive than the competition? More efficient? A better value? Dig into the marketing opportunities that make you special based, in part, on your pricing model. Hey, the other guy is doing it. If it's something you've never considered, it's probably time you did.  And in the news (maybe related, just a bit!) we're seeing a spike in inflation, even if the Fed wants to call it transitory. Look around, everything seems to be going up … except legal fees? Plus, Facebook (and its global apps) go down. In legal tech, what's up with Smokeball legal matter management? Changes in Google marketing? Let's talk. 

Gyi joins us today to share his tips on looking at the bigger picture, and seeing whether or not your firm is moving in the right direction.

Your service and your marketing are intertwined much more than you think. Your marketing tells clients what to expect, who you are, and how you operate. That expectation sets the stage for your actual service delivery. Gyi Tsakalakis of AttorneySync joins the show to explain how you can reduce client anxiety, friction, and uncertainty with your marketing - and gain new clients by doing so. - Your marketing explains your unique qualifications and whether that's what the client needs - High stress situations warrant clarity and respect, and your marketing efforts should show that - Low stress and less friction can be your market differentiator! - Explain your process clearly ahead of time Follow Gyi on Lunch Hour Legal and On The Road here: https://legaltalknetwork.com/hosts/gyi-tsakalakis/ or @GyiTsakalakis on Twitter. FiveStarCounsel.com Get our FREE client service whitepaper! Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055