Podcasts about attorneysync

There has been a lot of talk and concern about generative AI tools and how they are changing the legal industry. A major worry for many lawyers is that these tools could replace them or make them redundant. But what about the potential of generative AI to help lawyers generate business, market themselves more effectively, and make more money?  On this month's episode of the Legal Rebels Podcast, Gyi Tsakalakis, founder of AttorneySync and EPL Digital and digital marketing expert, talks about how generative AI can help lawyers generate business and market themselves.

There has been a lot of talk and concern about generative AI tools and how they are changing the legal industry. A major worry for many lawyers is that these tools could replace them or make them redundant. But what about the potential of generative AI to help lawyers generate business, market themselves more effectively, and make more money?  On this month's episode of the Legal Rebels Podcast, Gyi Tsakalakis, founder of AttorneySync and EPL Digital and digital marketing expert, talks about how generative AI can help lawyers generate business and market themselves.

There has been a lot of talk and concern about generative AI tools and how they are changing the legal industry. A major worry for many lawyers is that these tools could replace them or make them redundant. But what about the potential of generative AI to help lawyers generate business, market themselves more effectively, and make more money?  On this month's episode of the Legal Rebels Podcast, Gyi Tsakalakis, founder of AttorneySync and EPL Digital and digital marketing expert, talks about how generative AI can help lawyers generate business and market themselves.

Episode 53 of the "Everything Except The Law" podcast has arrived! This time we're speaking with ABA TECHSHOW 2024 presenters Mathew Kerbis and Gyi Tsakalakis.In this episode, Mathew, Gyi and host Nick Werker discuss what lawyers should know about attending the ABA TECHSHOW, how to make the most of your time in Chicago, what types of AI discussions will take place at the event this year and much more!About our guests: Mathew Kerbis is The Subscription Attorney. He's on a mission to get more attorneys to adopt the subscription model and abandon the billable hour. He founded the law firm Subscription Attorney LLC in 2022 after working for private practice law firms for nine years. It's a modern law firm offering legal advice starting at $19.99/month. Kerbis realized the subscription model could revolutionize the legal profession, so he launched the podcast Law Subscribed to help the rest of the legal profession make the same choice.Kerbis is a frequent public speaker, and you can watch/listen to him at https://mathewkerbis.com. As the President of AttorneySync, Gyi Tsakalakis has been helping law firm leaders exceed their business objectives with digital media for over 15 years. He is a licensed Michigan attorney (not practicing), a Google certified partner, a Moz Local trusted provider, an Avvo SEO partner company, and a contributor to the Moz Local Search Engine Ranking Factor survey. Gyi is also interested in emerging technologies and innovative solutions for the legal industry. Learn more about Gyi's company here: https://www.attorneysync.com/Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. Learn more about the show here: http://ow.ly/Eni250LekLgInterested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviNYou can also give us a call at 631-400-8000 or go to www.answeringlegal.comThis podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:Social media and your law firm.Doing research on LinkedIn for potential connections. Taking accountability for what you publish on social media. Directing people back to your website for the full content and owning your content on your website.  Key Takeaways:Be on the social platforms that your audience is on. Keep your social media posts to information, not advice. Clients want to know about the legal process. Responding to negative reviews is not for the reviewer - it is for the next person who sees it and sees that you are recognizing it. Repurpose the content on your website for social media - don't make more work for yourself. All content should be guided through the eyes of your audience.  "You've got to think about who your audience is. But I will tell you this, from a from a top of mind awareness standpoint, it's the best, the most efficient, and the most effective way to stay in front of your audience on a regular basis. It's cheaper than TV, it's cheaper than radio. Radio and TV don't even have the eyeballs and the attention span that social media has." —  Gyi TsakalakisGet a free copy of Steve's book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: LinkedIn Examples: https://www.linkedin.com/in/ryanmckeen/https://www.linkedin.com/in/brewster-rawls/YouTube Examples: https://www.youtube.com/channel/UCra2AXtKeyqnkAcToRAP8wwhttps://www.youtube.com/playlist?list=PLCFwfTmTPYWyj7F2tg6VPOzg2b1eRru8PClio Legal Trends: https://www.clio.com/resources/legal-trends/What Legal Consumers Want to Know Article: https://www.attorneyatwork.com/2019-clio-legal-trends-report-lawyers-fail-to-communicate-value/Coogan Knows the Law: https://podcasts.apple.com/us/podcast/coogan-knows-the-law/id1701005291Simple Concepts for Legal Consumers: https://drewlewis.law/category/blog/Descript: https://www.descript.com/Think About Client Journeys: https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/micro-moments-understand-new-consumer-behavior/AI Assisted Workflow Tool: https://www.taskade.com/ Connect with Erik Olson:  Website: https://arraylaw.com/Show: https://arraylaw.com/managing-partners-podcast/YouTube: https://www.youtube.com/channel/UCWsbJqhtLMS5wmWmXulpY2ALinkedIn: https://www.linkedin.com/in/iamerikjolson/Twitter: https://twitter.com/thisisarrayFacebook: https://www.facebook.com/thisisarrayInstagram: https://www.instagram.com/array.digital/ Connect with Jocelyn Brumbaugh:  Website: https://www.buildenpartners.com/LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/ Connect with Jared Correia:  Website: RedCaveLegal.com & Gideon.LegalLinkedIn: linkedin.com/in/jaredcorreia & linkedin.com/company/gideon-legal-software/Twitter: twitter.com/RedCaveLegal & twitter.com/Gideon_LegalFacebook: facebook.com/GideonLegal Connect with Gyi Tsakalakis:  Website: GyiTsakalakis.com & AttorneySync.comEmail: Gyi@AttorneySync.comShow: legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/LinkedIn: linkedin.com/in/gyitsakalakisTwitter: twitter.com/gyitsakalakisFacebook: facebook.com/gyitsakalakis Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:The first step lawyers and law firms need to do before marketing themselves.  Positioning yourself as uniquely qualified to help your client.  Perspective client avatars and referral partners.  Pros and cons of specializing and finding your niche.   Key Takeaways:Look at what you are already doing well now and capitalize on that first.  Bring in personal differentiation points in your marketing strategy to stand out from the crowd.  Positioning is what you want to be known for, it does not necessarily cover all that you do.  AI can be a tool, but there still needs to be a human component both before and after using the technology.   "AI is a remarkable tool as a supportive assistive tool. I think about it just like we use Grammarly or a bunch of other stuff to help us write and publish and do research, and it is absolutely remarkable in those contexts. So short answer, yes, use it - just learn about it and learn how you can actually use it both effectively and ethically." —  Gyi Tsakalakis Get a free copy of Steve's book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/  Overture: https://overture.law/Get Visible: https://www.getvisible.com/Lawmatics: http://lawmatics.com/bethatlawyer   Episode References:  ChatGPT for Legal Marketing Search: https://www.google.com/search?q=chatgpt+for+legal+marketing  ChatGPT for Legal Marketing Article: https://www.attorneysync.com/blog/chatgpt-for-legal-marketing/  Law Firm AI Article: https://thisisarray.com/law-firm-ai/ Connect with Erik Olson:  Website: https://arraylaw.com/  Show: https://arraylaw.com/managing-partners-podcast/  YouTube: https://www.youtube.com/channel/UCWsbJqhtLMS5wmWmXulpY2A  LinkedIn: https://www.linkedin.com/in/iamerikjolson/Twitter: https://twitter.com/thisisarray  Facebook: https://www.facebook.com/thisisarray  Instagram: https://www.instagram.com/array.digital/   Connect with Jocelyn Brumbaugh:  Website: https://www.buildenpartners.com/  LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/   Connect with Jared Correia:  Website: RedCaveLegal.com & Gideon.LegalLinkedIn: linkedin.com/in/jaredcorreia & linkedin.com/company/gideon-legal-software/Twitter: twitter.com/RedCaveLegal & twitter.com/Gideon_LegalFacebook: facebook.com/GideonLegal Connect with Gyi Tsakalakis:  Website: GyiTsakalakis.com & AttorneySync.comEmail: Gyi@AttorneySync.comShow: legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/LinkedIn: linkedin.com/in/gyitsakalakisTwitter: twitter.com/gyitsakalakisFacebook: facebook.com/gyitsakalakis   Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gyi Tsakalakis, founder of AttorneySync, a law firm marketing agency that helps law firms grow profitably with digital legal marketing and without wasting time.In their discussion about best practices in legal marketing  today, Gyi and Wayne talked about, among other things:- What is good content these days- How law firms screw up when it comes to referral marketing- The two things that all legal marketing and business development boils down to (18:25ish)- Why community marketing is underappreciated- Branding vs. direct response advertising- The state of SEO for law firms today- The importance of authorship in the age of AI- Why Gyi might not hang up the phone on an attorney who calls to discuss a metaverse strategy- Law firms and influencer marketing- What corporate law firms can learn from "direct to consumer" law firms, and vice versaWatch the episode on YouTube:https://www.youtube.com/watch?v=qSFsD5-0mA0About Gyi TsakalakisGyi's personal website: https://gyitsakalakis.comGyi on LinkedIn: https://www.linkedin.com/in/gyitsakalakisGyi on X/Twitter: https://twitter.com/gyitsakalakisGyi's podcast, Lunch Hour Legal Marketing: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketingGyi's company, AttorneySync: https://www.attorneysync.comAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

On the surface, the logic is simple. To grow, you need leads. To get leads, you need an integrated marketing strategy. But understanding how the marketing flywheel is powered can get pretty complicated.  Gyi Tsakalakis (@gyitsakalakis), President of AttorneySync, offers a manual on best practices for omnichannel marketing. Whether you're a high-volume pre-litigation firm or a selective litigator, his insights will help your firm dominate the competition. Tools in this Episode: Why social media should be leveraged for brand building,  Why traditional media is still relevant,  Why your budget should inform your tactics. Not the other way around. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Gyi Tsakalakis Instagram  Gyi Tsakalakis LinkedIn  AttorneySync Website  Gyi Tsakalakis Website  Gyi Tsakalakis Twitter 173. Kat Taylor, Rankings — Link Building Masterclass: Earn Quality Links to Dominate Google What's in This Episode: Who is Gyi Tsakalakis? What really works in SEO?  What to do in SEO if you're just starting out. How to go about nurturing referral partnerships.  Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

TECHSHOW 2023 is right around the corner! Sharon Nelson and Jim Calloway chat with co-chairs Jeannine Lambert and Gyi Tsakalakis about the offerings at the upcoming conference. This year, the conference will be an entirely in-person event, so don't miss the return of Taste of TECHSHOW, crowd favorite Start-Up Alley, the new Visionaries of Legal Tech panel discussion, and much more. Find out more and register (and snag the early bird discount before January 18th!) at: techshow.com. Jeannine Lambert is the executive director of Centers & Programming at Northern Kentucky University Chase College of Law. Gyi Tsakalakis is a former lawyer and the founder of AttorneySync, an online legal marketing agency, to help lawyers be where their clients are looking.

TECHSHOW 2023 is right around the corner! Sharon Nelson and Jim Calloway chat with co-chairs Jeannine Lambert and Gyi Tsakalakis about the offerings at the upcoming conference. This year, the conference will be an entirely in-person event, so don't miss the return of Taste of TECHSHOW, crowd favorite Start-Up Alley, the new Visionaries of Legal Tech panel discussion, and much more. Find out more and register (and snag the early bird discount before January 18th!) at: techshow.com. Jeannine Lambert is the executive director of Centers & Programming at Northern Kentucky University Chase College of Law. Gyi Tsakalakis is a former lawyer and the founder of AttorneySync, an online legal marketing agency, to help lawyers be where their clients are looking.

In today's episode, Jim and Tyson chat with Gyi Tsakalakis and Conrad Saam! They dive into the journey of digital marketing and your legal practice. If you're interested in learning more about tips, tricks, marketing, and SEO, check out this week's episode.Gyi Tsakalakis helps lawyers grow their practices online. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync to provide lawyers with more effective, transparent, and accountable digital legal marketing results. He proudly serves as a Co-Chair of ABATECHSHOW 2023 and hopes to see you there. He is passionate about Michigan football, coffee, and stoicism.After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. In his spare time, he enjoys publishing Cease and Desist letters from unscrupulous vendors called out for misleading the legal industry.1:05 Lunch Hour Legal Marketing4:18 poked the legal industry8:46 a lot better and a lot more13:38 that's what tech's all about17:01 first Metaverse law firm20:09 build relationships24:06 to clear buckets in referrals28:36 from an SEO standpoint32:48 business development36:07 budgetJim's Hack: Implementing  AnyTrack.io is providing a weekly sheet of all the leads to the firm that comes in and where everyone falls out of the funnel. It also tracks people from the time they come into our atmosphere, which will allow the firm to dial in exactly where the leads are coming from. Gyi's Tip: Create feedback loops. There are often a lot of improvement opportunities in law firms, starting from the point of first contact. The feedback loop is a great way to regularly ask clients, team members, other lawyers, etc for feedback about the entire legal process from start to finish. Conrad's Tip: All about velocity. How quickly are people moving through your funnel? This will give you a good metric for responsiveness and the ability to get people from one step to the next.Tyson's Tip: Leaky funnel! Look and track your abandoned calls within your phone software system to see where the leak might be in your funnel. If you don't know about it, you could be losing out on a lot of cases.Watch the podcast here. Join the Guild: www.maxlawguild.com

Patrick wraps up his conversation about the legal market and how to unlock its potential using marketing.  Two experts in the field  Gyi Tsakalakis, CEO of Attorneysync, and Mark Homer, CEO of GNGF, will build a hypothetical firm and give you practical tips for how to maximize its growth with marketing.  Follow Gyi Tsakalakis on twitter.Click the link to find out more about Attorneysync.Follow Mark Homer and GNGF on Twitter. Click the link to find out more about GNGF.Patrick can be found on social media at @PalaceLaw#ABACIN Follow updates from the ABA Center for Innovation on Twitter: @ABAInnovation  

Few people understand the legal market and how to unlock its potential like marketing professionals.  Today Patrick is joined by two experts in the field who share real world examples of how marketing can be a game changer for your firm.  Gyi Tsakalakis, CEO of Attorneysync  and Mark Homer, CEO of GNGF, discuss the market opportunities that are beginning to unfold and how lawyers can be at the forefront of these changes.  Follow Gyi Tsakalakis on twitter.Click the link to find out more about Attorneysync.Follow Mark Homer and GNGF on twitter. Click the link to find out more about GNGF.Patrick can be found on social media at: @PalaceLaw#ABACIN Follow updates from the ABA Center for Innovation on twitter: @ABAInnovation

Your law firm is a business, so it's in your best interest to treat it like one. That means – focus on developing your marketing strategy. Gyi Tsakalakis chats with Conrad Saam and Jeana Goosman about targeting the right market with the right process to grow your law firm.  Gyi Tsakalakis is founder of AttorneySync and co-host of Lunch Hour Legal Marketing. Conrad Saam is founder of Mockingbird Marketing and co-host of Lunch Hour Legal Marketing.  Jeana Goosmann is the founder, CEO and managing partner of the Goosmann Law Firm.

Host John Strohmeyer is joined by two of this year's four 60 in 60 presenters, Gyi Tsakalakis and Jeannine Lambert to discuss what they're bringing to the hour-long session on the latest hot tech, Gyi's hug/handshake/fistbump dilemma, and Jeannine's awkward post-isolation conference moments.  John Strohmeyer is an international tax and estate planning attorney and host of the Five Star Counsel Podcast.  Gyi Tsakalakis is a former lawyer and founder of AttorneySync. Jeannine Abukhater Lambert is the executive director of Centers & Programming at Northern Kentucky University Chase College of Law. 

What do we mean when we talk about web presence, and how exactly can your law firm get it? Hosts Molly Ranns and JoAnn Hathaway welcome legal marketing pro Gyi Tsakalakis to chat about what digital marketing looks like in the current legal landscape. They discuss effective ways to invest in your online presence, how to measure your success, and whether an in-house marketing team or a marketing consultant is right for your firm's needs. And, after their aerial view, Gyi closes in on some of the specifics of Google marketing and shares why he recommends Wordpress for developing your firm's website. Gyi Tsakalakis is founder of AttorneySync, and as a non-practicing lawyer, he understands the unique considerations of ethically and effectively marketing a law practice online.

What do we mean when we talk about web presence, and how exactly can your law firm get it? Hosts Molly Ranns and JoAnn Hathaway welcome legal marketing pro Gyi Tsakalakis to chat about what digital marketing looks like in the current legal landscape. They discuss effective ways to invest in your online presence, how to measure your success, and whether an in-house marketing team or a marketing consultant is right for your firm's needs. And, after their aerial view, Gyi closes in on some of the specifics of Google marketing and shares why he recommends Wordpress for developing your firm's website. Gyi Tsakalakis is founder of AttorneySync, and as a non-practicing lawyer, he understands the unique considerations of ethically and effectively marketing a law practice online.

What do we mean when we talk about web presence, and how exactly can your law firm get it? Hosts Molly Ranns and JoAnn Hathaway welcome legal marketing pro Gyi Tsakalakis to chat about what digital marketing looks like in the current legal landscape. They discuss effective ways to invest in your online presence, how to measure your success, and whether an in-house marketing team or a marketing consultant is right for your firm's needs. And, after their aerial view, Gyi closes in on some of the specifics of Google marketing and shares why he recommends Wordpress for developing your firm's website.  Gyi Tsakalakis is founder of AttorneySync, and as a non-practicing lawyer, he understands the unique considerations of ethically and effectively marketing a law practice online.  

Your service and your marketing are intertwined much more than you think. Your marketing tells clients what to expect, who you are, and how you operate. That expectation sets the stage for your actual service delivery. Gyi Tsakalakis of AttorneySync joins the show to explain how you can reduce client anxiety, friction, and uncertainty with your marketing - and gain new clients by doing so. - Your marketing explains your unique qualifications and whether that's what the client needs - High stress situations warrant clarity and respect, and your marketing efforts should show that - Low stress and less friction can be your market differentiator! - Explain your process clearly ahead of time Follow Gyi on Lunch Hour Legal and On The Road here: https://legaltalknetwork.com/hosts/gyi-tsakalakis/ or @GyiTsakalakis on Twitter. FiveStarCounsel.com Get our FREE client service whitepaper! Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055

In this episode, you will hear from Gyi Tsakalakis. Gyi helps lawyers understand how to use the web for client development. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync, a trusted digital legal marketing partner, to provide lawyers with more accountable and transparent digital marketing results. Here's how to find Gyi: Website https://www.attorneysync.com Social Media https://twitter.com/gyitsakalakis https://www.linkedin.com/in/gyitsakalakis/ https://www.facebook.com/gyitsakalakis

In this episode, you will hear from Gyi Tsakalakis. Gyi helps lawyers understand how to use the web for client development. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync, a trusted digital legal marketing partner, to provide lawyers with more accountable and transparent digital marketing results. Here's how to find Gyi: Website https://www.attorneysync.com Social Media https://twitter.com/gyitsakalakis https://www.linkedin.com/in/gyitsakalakis/ https://www.facebook.com/gyitsakalakis

Making smart choices online can help lawyers gain exposure and relationships that connect them with new clients. How? Sharon Nelson and Jim Calloway welcome legal marketer Gyi Tsakalakis to discuss his top tips for effective, no-cost online client development. While money certainly can (and sometimes should!) be spent on marketing, Gyi stresses that some of the best ways to gain clients won't cost you anything but time. Gyi Tsakalakis is a former lawyer and the founder of AttorneySync, an online legal marketing agency that helps lawyers be where their clients are looking. Special thanks to our sponsors, Scorpion, Blackletter Podcast, Alert Communications and Nota.

Making smart choices online can help lawyers gain exposure and relationships that connect them with new clients. How? Sharon Nelson and Jim Calloway welcome legal marketer Gyi Tsakalakis to discuss his top tips for effective, no-cost online client development. While money certainly can (and sometimes should!) be spent on marketing, Gyi stresses that some of the best ways to gain clients won’t cost you anything but time. Gyi Tsakalakis is a former lawyer and the founder of AttorneySync, an online legal marketing agency that helps lawyers be where their clients are looking. Special thanks to our sponsors, Scorpion, Blackletter Podcast, Alert Communications and Nota.

In this episode, Steve Fretzin and Gyi Tsakalakis discuss:Defining your success metrics in advance of a marketing campaign. Having a business objective for your marketing plan. Social media strategies for lawyers and law firms. What lawyers should be focusing on with their marketing.  Key Takeaways:Ask a lot of questions - your best weapon is an education in what you’re talking about. Set clear expectations of what the partnership looks like from the beginning when working with any marketing or website expert. The key to social media is engagement. Having content is great, but engaging with others on their posts is a great way to make connections. Social media is like a networking event - you have to nurture the connections in order to get value out of the platforms.  "I really would focus on trying to stand out and delivering value over the next couple of years, because those are the people that are going to win the day in the future, no matter what the conditions in the landscape are." —  Gyi Tsakalakis Connect with Gyi Tsakalakis:  Website: GyiTsakalakis.com & AttorneySync.comEmail: Gyi@AttorneySync.comShow: legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/LinkedIn: linkedin.com/in/gyitsakalakisTwitter: twitter.com/gyitsakalakisFacebook: facebook.com/gyitsakalakis Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

You know what we’re all pretty tired of? The same old generic interview show. Trust us, we’re right there with you. And thus Legal Toolkit is reborn! Jared Correia welcomes Gyi Tsakalakis, legal marketer and host of the Lunch Hour Legal Marketing podcast, on the first episode of the new Legal Toolkit. Jared opens the show by highlighting the way jurisdictions are hurting the industry with restrictions on branding and how following these rules can lead to results both comical and dishonest (2:05). Then Gyi and Jared sit down to discuss some of the most important and accessible tools and tactics lawyers should be using to up their marketing game (10:03). Finally, stick around for the first round of the Rump Roast, where Jared and Gyi play a version of the Name Game (28:04). Gyi Tsakalakis is a legal marketer and founder of AttorneySync. Special thanks to our sponsors Scorpion, TimeSolv, Abby Connect and Alert Communications.

You know what we're all pretty tired of? The same old generic interview show. Trust us, we're right there with you. And thus Legal Toolkit is reborn! Jared Correia welcomes Gyi Tsakalakis, legal marketer and host of the Lunch Hour Legal Marketing podcast, on the first episode of the new Legal Toolkit. Jared opens the show by highlighting the way jurisdictions are hurting the industry with restrictions on branding and how following these rules can lead to results both comical and dishonest (2:05). Then Gyi and Jared sit down to discuss some of the most important and accessible tools and tactics lawyers should be using to up their marketing game (10:03). Finally, stick around for the first round of the Rump Roast, where Jared and Gyi play a version of the Name Game (28:04). Gyi Tsakalakis is a legal marketer and founder of AttorneySync. Special thanks to our sponsors Scorpion, TimeSolv, Abby Connect and Alert Communications.

Seth Price, BluShark Digital founder, is with Gyi Tsakalakis, AttorneySync president, discussing SEO best practices and how SEO has evolved over time with the changing Google environment. Listen in on Seth and Gyi's discussion on Google and their thoughts and opinions on SEO. They compare paid searches and organic searches and explain how they should work in unison.

Gyi Tsakalakis is a law firm marketing expert. As a former lawyer who now runs an SEO and digital marketing agency, he’s watched the legal technology landscape evolve over the past 15 years—and accelerate dramatically since the start of COVID-19. In this interview, Gyi and Jack Newton discuss important aspects of legal marketing in the pandemic era.

Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing. In this episode of Lawyer Mastermind Podcast, Gyi talks with Casey about the most effective ways to go about marketing automation as a law firm.Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here.This Podcast is sponsored by Juris Digital

Gyi Tsakalakis of AttorneySync and Litify VP of Growth Jon Robinson discuss how to accurately measure your law firm's marketing ROI. They offer tips for tracking every piece of marketing collateral to determine what is truly driving new business for your law firm. Read the recap and watch the full episode here.

Lawyers deserve better from their internet marketing people.As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online.He regularly writes and speaks about online legal marketing. He’s always open to talking shop, but if you really want to get him fired-up ask him about Michigan football, coffee, or whiskey. If you’re in the Chicago area, and you’re not a mean person, he’d love to meet-up.Learn More: https://www.attorneysync.comInfluential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-gyi-tsakalakis-co-founder-of-attorneysync

Lawyers deserve better from their internet marketing people.As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online.He regularly writes and speaks about online legal marketing. He’s always open to talking shop, but if you really want to get him fired-up ask him about Michigan football, coffee, or whiskey. If you’re in the Chicago area, and you’re not a mean person, he’d love to meet-up.Learn More: https://www.attorneysync.comInfluential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-gyi-tsakalakis-co-founder-of-attorneysync

Lawyers deserve better from their internet marketing people.As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online.He regularly writes and speaks about online legal marketing. He’s always open to talking shop, but if you really want to get him fired-up ask him about Michigan football, coffee, or whiskey. If you’re in the Chicago area, and you’re not a mean person, he’d love to meet-up.Learn More: https://www.attorneysync.comInfluential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-gyi-tsakalakis-co-founder-of-attorneysync

Lawyers deserve better from their internet marketing people.As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online.He regularly writes and speaks about online legal marketing. He’s always open to talking shop, but if you really want to get him fired-up ask him about Michigan football, coffee, or whiskey. If you’re in the Chicago area, and you’re not a mean person, he’d love to meet-up.Learn More: https://www.attorneysync.comInfluential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-gyi-tsakalakis-co-founder-of-attorneysync

We have double the fun today with two guests — Gyi Tsakalakis from AttorneySync and Joy Hawkins from Sterling Sky Incorporated. They presented a session at the ABA TechShow on how to market your practice online for almost free. Given where we are today, learning how to do some online marketing would be time well spent for most of us as attorneys. The experts here will give you some insight into the things you can do to improve your marketing in the internet space. Resources: Gyi's LinkedIn: https://www.linkedin.com/in/gyitsakalakis (https://www.linkedin.com/in/gyitsakalakis) Gyi's Twitter: https://twitter.com/gyitsakalakis (https://twitter.com/gyitsakalakis) Joy's LinkedIn: https://www.linkedin.com/in/joyhawkins (https://www.linkedin.com/in/joyhawkins) Joy's Twitter: https://twitter.com/JoyanneHawkins (https://twitter.com/JoyanneHawkins) https://www.sterlingsky.ca (https://www.sterlingsky.ca) https://www.attorneysync.com (https://www.attorneysync.com) https://www.attorneysync.com/clienting/ (https://www.attorneysync.com/clienting) https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/ (https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/) If you've enjoyed the podcast, http://getpodcast.reviews/id/1086406592 (please head to Apple Podcasts and leave a rating & review for the show)! It only takes a moment, and really helps me to reach new listeners. You can also http://www.thelawentrepreneur.com (head to the website at TheLawEntrepreneur.com) for more information on the podcast and my legal services. -- Thank you to our sponsors! http://thrivejd.com (Juris Diction) - Next Level Law Practice is Juris Diction's new training program for estate planning attorneys that want to start or grow profitable and streamlined businesses. Use code TLE150 for $150 off of your course registration at http://thrivejd.com (thrivejd.com). http://callruby.com/lawentrepreneur (Ruby Receptionist) - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to http://callruby.com/lawentrepreneur (callruby.com/lawentrepreneur) or call 844.895.7829 The Law Entrepreneur is a production of http://crate.media (Crate Media)

Gyi Tsakalakis of AttorneySync in Chicago discusses the nuts and bolts of making your law practice website more accessible to persons with disabilities in this lecture from the 7/16/2019 program, Making Your Website ADA Compliant, part of MCLE’s Tech2Practice series. The full CLE program is available as an on demand webcast or an MP3 at https://www.mcle.org/product/catalog/code/2190330WBA. Get 24/7 instant access to hundreds of eLectures—and more—with a yearly subscription to the MCLE OnlinePass. Learn more at www.mcle.org/onlinepass.

Many lawyers have figured out clever hacks that help them run their businesses better, and at TECHSHOW's Un-Track for Doers, they were afforded opportunities to share these solutions with their peers. Host Christopher Anderson is joined by Jess Birken, Ben Sessions, Gyi Tsakalakis, and Erin Gerstenzang to discuss how this ‘unconference’ part of TECHSHOW 2020 encouraged participant-driven conversations about issues in everyday legal practice. Jess Birken is a solo practice attorney for nonprofits at Birken Law. Ben Sessions is a trial attorney at The Sessions Law Firm, LLC. Gyi Tsakalakis is the founder of AttorneySync. Erin Gerstenzang is a criminal defense attorney in Atlanta, Georgia.

Many lawyers have figured out clever hacks that help them run their businesses better, and at TECHSHOW's Un-Track for Doers, they were afforded opportunities to share these solutions with their peers. Host Christopher Anderson is joined by Jess Birken, Ben Sessions, Gyi Tsakalakis, and Erin Gerstenzang to discuss how this ‘unconference’ part of TECHSHOW 2020 encouraged participant-driven conversations about issues in everyday legal practice. Jess Birken is a solo practice attorney for nonprofits at Birken Law. Ben Sessions is a trial attorney at The Sessions Law Firm, LLC. Gyi Tsakalakis is the founder of AttorneySync. Erin Gerstenzang is a criminal defense attorney in Atlanta, Georgia.

When is the last time you talked to a lawyer about GDPR compliance? When is the last time you got to talk to a lawyer who is also a marketer? Wouldn't it be great to hear from someone with both perspectives? Now you can! An Attorney, Digital Marketing Advisor, Podcast Host, and the President of AttorneySync, Gyi Tsakalakis, brings GDPR, email marketing, and SEO centerstage with his years of experience in law and marketing. Have you ever heard someone say “consult your legal counsel”? Check it out!   Takeaways: People hire people based on knowing and trusting them. With the internet, a business can nurture relationships with their buyers prior to them getting at the stage in their cycle where they are shopping around.  GDPR stands for General Data Protection Regulation, and it is a law that has been enforceable since May 2018. It was put into practice to protect people's data and give them the right to consent to process their data and the right for them to be forgotten by a company. The basic principles to be GDPR compliant is to get consent, get the record of that consent, if there is a data breach, report it, and then have clean data where you can remove someone's information if requested. Read the terms of your software and see what the data retention policy is. This will give you a better idea if the data that you delete, is actually deleted. If you are outsourcing your marketing, be sure that the third-party practices are in compliance with GDPR and CAN-SPAM as you could be held liable. When considering whether or not to spam links to build your SEO, consider the integrity and reputation of your business. Do you want to be around for a while or do you want to be around for a year? With SEO, get informed about how search engines work. “Meh links - Links still drive the engine at Google...they want to build the world around their servers.” - Gyi Tsakalakis Find ways to earn links from other websites that are relevant to your business in terms of topic and location. Culture happens whether you are intentional about it or not. If you don't prioritize it with a core framework, it can become toxic.   Links: Twitter: https://twitter.com/gyitsakalakis LinkedIn: https://www.linkedin.com/in/gyitsakalakis/ AttorneySync: https://www.attorneysync.com/ Clienting: https://podcasts.apple.com/us/podcast/clienting/id1329721720 Lunch Hour Legal Marketing: https://podcasts.apple.com/us/podcast/lunch-hour-legal-marketing/id973563135   Busted Myths: People don't use the internet to hire lawyers. - They DO use the internet to find lawyers. Lawyers may say that most of their inbound comes from word of mouth, however, those word of mouth conversations are now happening on the internet through reviews, and private groups on social media such as Facebook and LinkedIn. GDPR only applies to you, if you are in the European Union. - This is false because if your business is in the United States and it processes data of a resident in the EU, then you are subject to being GDPR compliant. We live in a direct-response only world. - We do NOT live in a direct-response only world. Buyers are everywhere in their journey. They may see an ad, then they are on social media, then they are attending a webinar, and then reading a blog post. The journey model that marketers are dealing with is no longer a structured funnel as there are so many different touches that buyers interact with. Outbound sales is a dead concept. - Outbound sales is not dead. You need to pick your battles, put time in researching your customer, and then go after the targeted accounts. Domain authority is a good indicator for SEO. - Domain authority is NOT a good indicator of the link quality in the local SEO Universe. It is Moz's proxy metric for measurement.   Shout Outs 48:34 - David Meerman Scott

Marketing is saturated with buzz words and strategic approaches like agile, ABM, AI, conversational marketing, and digital transformation. It's difficult not to jump to one of these items and hope that it will be the answer to your marketing prayers. A Marketing Leader, Podcast Host, and the Marketing Director of AttorneySync, Kelly Street, empowers the audience to not look at just one piece of marketing to fix all their problems, but to use a holistic approach. Do you want more than what Google tells you on Holistic Marketing? Then check out this episode to get a practical approach to apply to your marketing strategy.   Takeaways: Holistic Marketing takes into account the company's brand, their ideal buyer, looks at the different marketing initiatives they could be doing to reach the ideal buyers, captures their engagement with reporting, and makes sure that the marketing aligns with the company's deliverables. A brand is more than a logo, it's the company's mission, values, goals, and what people think of that company. To determine your Ideal Customer Profile, look at who is engaging with your website, your marketing materials, and who is actually buying from you. All three will start to form your ideal customer and show you if your messaging is not aligning with your ideal audience. Your company's mission needs to match the ideal buyers you are trying to attract. Consider, does this mission have an audience? At large companies that want to boost internal morale where employees need to connect, consider doing an internal podcast. It spotlights different players at the company and allows your coworkers to learn more about each other. Before doing a podcast, look to see if there have been other successful podcasts in your industry. Where are the gaps in content that you could deliver to your audience? To plan a podcast, one needs to answer the following questions: who is the audience, why would someone listen to it, what is the content, cadence, and format, and how will production be executed? If these questions are not answered, do not start the podcast until they are. “Not all your jobs in marketing will be great, but you will learn something from all of them. And a traditional path sucks, don't worry about your windy road.”-Kelly Street   Links: Twitter: https://twitter.com/kellyannstreet LinkedIn: https://www.linkedin.com/in/kelly-street-494699110/ “Clienting” Podcast: https://podcasts.apple.com/us/podcast/clienting/id1329721720 “Lunch Hour Legal Marketing” Podcast: https://podcasts.apple.com/us/podcast/lunch-hour-legal-marketing/id973563135 AttorneySync Website:  https://www.attorneysync.com/team/    Busted Myths: Find the one marketing method that will save your company and do it.-This is not the case as there is no one thing to do that will save you. Marketers need to take a holistic approach and consider their ideal customer, their brand, use all different marketing mediums, and track their reporting to see what marketing efforts are receiving the most engagement from their ideal buyers. Everyone should do a podcast.-Not quite. Someone should only do a podcast if they know they have an audience for it. They also need to create a plan and see if they have the time to dedicate to producing a podcast on a timely cadence that will keep listeners engaged.    Books to Check Out: Brand: It Ain't the Logo by Ted Matthews Superfans by Pat Flynn The 10x Marketing Formula: Your Blueprint for Creating Competition‑Free Content by Garrett Moon

The way clients are seeking legal representation continues to evolve—in fact, in 2019, it’s estimated that the average consumer will require 6-8 digital ‘touches’ before becoming a prospective client. Does your firm know how clients are finding you, and are you controlling the information they’re encountering along that journey? Search engines, review sites, social media, online legal directories, and your website are all touchpoints that your potential clients are looking at as they determine whether to hire you or not—and each one can impact whether they choose to retain your services or hire a competitor instead. In this episode, legal marketing expert Gyi Tsakalakis of AttorneySync and Minneapolis-based attorney Jess Birken will cover the basics and benefits of managing your law firms’ online presence.

Gyi Tsakalakis and Kelly Street were joined by Justie Nicol, owner of Nicol Law Offices, a Criminal Defense Attorney in Fort Collins, Colorado. She is a savvier than average solo attorney who used technology tools to make her practice run smoother and create better work/life balance.  Justie has even taught a CLE on tech tools as a solo to boost client experience! When you look at the list of tools below and listen, keep in mind that Justie is a regular lawyer who implemented these tools over time, as she saw a need. She starts with a low-cost or free solution What Justie uses to streamline her firm and client experience: Wisestamp for email signature (appt scheduler, tweets, etc) Copper CRM Connects with Zapier to her email and more Typeform for intake/conflict check Prior to client consultations, have them fill this out. Send a post-consultation form to see why a potential client didn't choose your law firm Send a post-case form to get client feedback for reviews Zapier, to connect apps and services Acuity for appointments Set expectations with clients so they know when and how appointments should go; filling out a conflict check prior, etc. Consult with everyone who wants one or send them referral sources; just don't let them feel ignored Square for payments Easily end to collect payment at the time of engagement Justie includes a credit card charge policy in her engagement letter, so clients know how payments work Docusign for document signing Engagement letters, etc. AttorneySync uses PandaDoc for document sharing and signing Buffer for social media Trello for content management Outsourcing marketing efforts Content creation Schedule posts, draft one month at a time Use an attorney or an agency who understands legal ethics Posts for referrals and posts for clients Digital marketing Pay-per-click Cost per click, and customer acquisition cost SEO Monitor ad copy to make sure it complies with your state's ethics rules Website updates and buildout Make sure to track Return On Investment for all marketing efforts; Justie likes to try one new method at a time Smith.ai for after-hours receptionist and chatbots for website communication Receptionist service for inbound and outbound calls, filling out the intake form and helping schedule appointments or court reminders for clients. Using a chatbot as an option for communication, even if it isn't something you would want to use. Non-tech: Engagement Letters to set client expectations How you will communicate with them and when it is appropriate to contact you Your lawyer-style; aggressive or not? Quickbooks for firm accounting methods Manually reimbursing credit card charge fees Square & Quickbooks connections Ethics Issues: Engagement letter includes a section about the technology used for information and document security Contact Justie at justieforjustice@gmail.com or find her on social media: #officedogs Contact Kelly for more information on Clienting at kelly@attorneysync.com     

If your law firm's digital marketing plan isn't working for you, consider changing your tactics! In this episode of The Digital Edge, hosts Sharon Nelson and Jim Calloway talk to Gyi Tsakalakis about how to be successful in digital marketing for small and solo firms. They also advise lawyers to have ownership for all of their online content, caution against being overly self-promotional, and encourage lawyers to track and measure their marketing efforts to effectively evaluate success. Gyi Tsakalakis is a former lawyer and the founder of AttorneySync, an online legal marketing agency, to help lawyers be where their clients are looking. Special thanks to our sponsors, ServeNow, Scorpion, Answer1, and Clio.

Are your company’s core values boring? Do you use them to strategically choose vendors and clients? Forbes Councils members John Hittler of Evoking Genius and Gyi Tsakalakis of AttorneySync and EPL Digital share their perspectives on how to define your values and then actually use them as part of your business strategy.

In this On The Road report from ABA TECHSHOW in Chicago, host Laurence Colletti talks to Jess Birken and Gyi Tsakalakis about how to master Google Adwords for your law firm. They discuss how to assess whether Google ads are the right type of advertising and share tips on finding key terms that fit your work description best. They also give advice on how to find a SEO specialist. Jess Birken is a solo practice attorney for nonprofits. Gyi Tsakalakis founded AttorneySync to help lawyers earn business online because that’s where clients are looking.

Lawyers, does your website draw in potential clients or scare them away? In this episode of On The Road at ABA TECHSHOW in Chicago, host Chris Anderson talks to Julie Tolek and Gyi Tsakalakis about how lawyers can make their websites more client-friendly. They give tips on what lawyers should and should not do on their site to create an exceptional client experience. Julie Tolek is a solo firearms compliance, criminal law, and estate planning attorney as well as a family law mediator in the Metrowest Boston area. Gyi Tsakalakis founded AttorneySync to help lawyers earn business online because that’s where clients are looking. As a licensed attorney, his is familiar with the unique aspects of effectively and ethically marketing a law practice online.

Are you using social media to get your message and your practice out there? Gyi Tsakalakis is the co-founder of AttorneySync, an internet marketing agency helping their clients grow their visibility and get in front of their audience. He’s here to share with us his insights around the use of the internet and social media — and why you’re already left behind if you don’t. How do you communicate the values of utilizing social media to your clients? It requires a lot of education because it still faces a lot of skepticism. It’s all about demonstrating that from search, to click, to phone call, to fee, clients will make a return on investment, and grow their social network and referral base. It comes down to those key metrics. Between 25-50% of the audiences Gyi speaks with still don’t have a basic website, and websites really are table stakes. Will a website or social media presence be able to help a general practitioner? It’s a no brainer. One of the challenges is to get out of the mindset of pitting the internet against traditional client acquisition activities. Social networking is simply an extension of professional networking, except more efficient, with the opportunity for you to accelerate and amplify your message to a global audience. No matter how somebody hears about you, they will probably look you up online. And what they find or don’t find plays a big role in their first impression of you. If they can’t get a sense of what your expertise is, or what it’s like working with you, then they’re going to go on and find somebody who is online. They can vet them without a phone call. What are search engine marketing campaigns, and how does that tie into search engine optimization? Search engine marketing is paid media management like Google Ads or boosted content on Facebook or LinkedIn. Search engine optimization is organic: you don’t pay the search engine, you do things to make sure your pages come up in Google search results. Free information online Providing information and demonstrating your knowledge and expertise is powerful. It’s human knowledge organized based on queries at your fingertips, and it’s some of the most effective and efficient marketing you can do. The majority of searches on Google are research-based and you want to be where others are looking for answers. Social media marketing An overwhelming majority of business that AttorneySync wins is from inbound marketing since the education-based approach to marketing their own services is really effective. It also resonates with clients, because they can get on the phone and say, ‘Hey, you know how you did a search, found us online, downloaded our guide, got on our newsletter, then called us? That’s what we want to do to get you in front of your clients.’ Resources for Gyi LinkedIn | Twitter | AttorneySync | Lunch Hour Legal Marketing Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Get digital legal marketing advice from the pros. In this On The Road episode, Jared Correia hosts legal marketing experts Gyi Tsakalakis and Kelly Street of AttorneySync. They discuss content marketing, the differences between SEM and SEO, and the importance of using free Google My Business listings to maximize your presence on Google. There’s also a healthy dose of goats, Netflix recommendations, karaoke, laundry talk, and general mirth. Gyi and Kelly are also hosts of the Lunch Hour Legal Marketing podcast on Legal Talk Network. Gyi Tskakalakis is the founder of AttorneySync and EPL Digital. Kelly Street is the marketing director at AttorneySync. Sign up to attend the Clio Cloud Conference next year!

Online reviews have become an incredibly influential part of any business and that includes law firms and lawyers. In this report from On The Road, hosts Sharon Nelson and John Simek talk to Gyi Tsakalakis and Erin Gerstenzang about how lawyers can and should use the reviews their clients leave them, including how to deal with negative reviews. They also discuss creative ways to use reviews, like video testimonials, that will further the reach of your positive feedback. Gyi Tsakalakis is a former lawyer and the founder of AttorneySync, an online legal marketing agency. Erin Gerstenzang is a criminal defense attorney in Atlanta, Georgia. She primarily handles DUI and other drug- and alcohol-related offenses.

In this episode, Gyi and Kelly talk with David Bitton about how to automate your law firm for a streamlined client experience and boosting your marketing.  David announced his book, "The Secrets to Marketing and Automating Your Firm" and shared that he will be giving away copies at Techshow 2018.  How to start your own firm:  - Get an EIN number for free online - Use Quickbooks and invest in Practice management software as soon as you can afford to.  - Try working remote and hold off on paying for office space or try a coworking space instead.  Automation tips:  - Automate your intake forms, agreements and invoicing process for a smoother client experience and removing this from your time. Marketing tips:  - Make sure your phone number is easily seen and accessed on your website. - Try a live chat or chatbot service, so clients can reach someone quickly - Claim your listings online - Blog regularly and often, with relatable topics - Try automating your marketing with Hubspot, Active Campaign, Agile CRM, Zapier plugins, Google Forms, or Infusion Soft - Step up your email marketing with Mail Chimp. Monitor your open rate, click-through rate, and unsubscribe rate. A/B test subject lines and in-email content for click rates.  VISIT US AT TECHSHOW: Stop by Practice Panther's booth for their free book giveaway! Stop by AttorneySync's booth (#1010) for a free competitive analysis or website assessment!

In this episode, Gyi Tsakalakis and Kelly Street identify two things lawyers should do in 2018 to make a big improvement in their online presence. Gyi Tsakalakis is the Director at AttorneySync, where he helps lawyers earn meaningful attention online because that’s where clients are looking. Kelly Street is the Marketing Director at AttorneySync. She is passionate about all things marketing and small business but is recently focused on content creation and social media advertising.

Kelly Street, the marketing director with Attorneysync, a digital legal marketing agency, joins us today to share her top tips on how lawyers can go about incorporating content creation into their marketing efforts. What You'll Learn in this Episode: What the 6 rules are: Engaging content leads to better search results Be true to your own style Keep your audience in mind Localize your content Content provides context Always ask, “why?” How to be true to your own style and personality and allow that to show through your content Keep your audience in mind when creating content Where to find topic ideas Why you should localize your content Always ask yourself “why” first before you embark on any content creation efforts Why video marketing is something lawyers should give some serious consideration to How to prepare your script and yourself to record a legal video When you have your content created, how can you best promote it? Should you create content specifically for social media? Resources: Grab Kelly's free resource - www.attorneysync.com/geny Soapbox by Wistia Biteable Teleprompter iOs app Canva Fiverr Upwork Contact Information: kelly@attorneysync.com Thanks for Checking Out the Show Notes and for Listening! I really hope you enjoyed this episode. I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode. Also, please don't forget to subscribe to the GWL Podcast in Apple Podcasts or in Stitcher Radio. That way, every time I prepare a new episode for you, it'll automatically show up in your phone.  Once last thing: I would truly appreciate it if you could leave an honest review for The Gen Why Lawyer Podcast in Apple Podcasts. Positive ratings and reviews help boost the visibility of the show and help me in reaching more lawyers.

There is no lack of advice when it comes to legal marketing, but it can sometimes be overwhelming. What are the basics in a law firm’s online presence and where should lawyers focus their time and money? In this short podcast, Adriana Linares and Jason Marsh interview three law firm marketing specialists about their areas of expertise. Gyi Tsakalakis, founder of AttorneySync, discusses the blurring lines of the real and online worlds and how local search engine optimization plays its part. Allen Rodriguez and Eva Hibnick, founders of One400, talk about the fundamentals for streamlining your law firm’s marketing and sales process. Essential Marketing Topics Discussed: Local search Overall service quality Reviews Social media Experiential marketing Remarketing Optimizing for receiving service Content marketing AdWords

This week Sam and Aaron wonder whether a lawyer could become an Uber driver to market a law practice, on obvious marketing, and Sam talks to Gyi Tsakalakis of AttorneySync about online marketing without the BS.

If you want to market your practice by leveraging your expertise, content marketing may be your answer. Jared Correia, the host of The Legal Toolkit and Senior Law Practice Advisor with Mass. LOMAP, interviews Gyi Tsakalakis, the director of web marketing for AttorneySync, to get the skinny. Jared and Gyi discuss different types of content marketing and distribution platforms, the efficacy of paywalls and the skill set lawyers need to become effective content marketers.