Podcasts about seo web

If you've ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make an informed decision. In this episode I talk about: Copy vs Content   Understanding the critical differences between copywriting (selling and persuasion) and content writing (informing and entertaining) What is niching and the kinds of niches available Social Media: Posts, videos, ad copy Email: Newsletters, sequences, sales campaigns Content Marketing: Blogs, case studies, white papers SEO: Web pages, blogs, title tags Ecommerce: Product descriptions, category pages, sales emails Brand Storytelling: Brand narratives, tone of voice, case studies Sales Copywriting: Sales pages, landing pages, direct mail copy Video: YouTube scripts, webinars, course content AI Writing: Emails, product descriptions, technical documents Examples of copywriters who have niched Learn about those who have successfully niched in various industries, how they did it and why Why less glamorous but lucrative industries can be a good source of niche work The pros of niches: Easier business development Reduced time learning new topics Enhanced expertise and reputation Potential for higher fees The cons of niches: Limited variety Risk of boredom Dependence on one customer or industry Time required to establish recognition How to get started in your niche Using the 'hedgehog' concept to identify your niche Leveraging platforms like Eventbrite to discover niche opportunities Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

- Google algorithm leak revealed over 600 pages of code, providing insights into how website rankings are determined - Link building has diminished in importance, with Google now emphasizing content quality and freshness - Businesses should focus on creating unique, relevant, engaging content that provides value to users - User engagement metrics like bounce rate and session duration signal website authority and impact rankings - Google Analytics provides valuable data to understand user behavior and optimize digital marketing strategies - Having a clear call-to-action, internal linking, and engaging content is important for SEO - Web pages should be optimized with aligned titles, headings, descriptions, and images for search visibility - Businesses should create dedicated pages for each product/service with unique, focused content - AI and technology have made it easier for small businesses to create high-quality content - Service-based businesses should have individual pages for each offering, highlighting the problems solved and locations served - For plumbing/home services, create pages targeting specific issues like water heater repair, toilet installation, leak detection The 3 key learnings that are likely surprising to the listener are: The diminishing importance of link building in favor of content quality in Google's algorithm. The need for businesses to focus on creating unique, relevant, and engaging content that provides value to users, rather than gaming the algorithms. The importance of user engagement metrics and leveraging tools like Google Analytics to optimize digital marketing strategies. Deciphering the Google Algorithm Leak, Reverse Engineering Google's Ranking Factors, Importance of AI Prompt Engineering, Engaging with Content: A Conversion Strategy, Optimizing Your Web Page for Search, Optimizing Website Pages for Search Visibility, Optimizing Product Pages for Search Visibility, Advice for Improving Service-Based Website, Optimizing Your Plumbing Website for Common Issues, Optimizing Website Pages for SEO, Optimizing Website Structure for Better Visibility, Balancing Paid and Organic Strategies, Effective SEO Strategies for Website Success, Building 6-7 Figure Websites in 30-60 Days Chris Williams, an SEO expert with 14 years of experience and a 100% success rate in getting clients ranked on the first page, discusses the recent Google algorithm leak. The leak, which contained over 600 pages of code and details, has provided valuable insights into how Google's algorithms work to determine website rankings. While the leak confirmed some existing theories about ranking factors, it also revealed new information, such as the diminishing importance of link building in favor of content quality. As an experienced SEO professional, Chris provides valuable context and analysis on the significance of this leak and how businesses can leverage this knowledge to improve their online presence and visibility. The speakers discuss how the importance of link building for SEO has diminished over the years, with Google now placing more emphasis on the quality and freshness of content. They note that Google is actively working to prevent the "gaming" of their algorithms, and that simply using AI to generate and post content is no longer an effective strategy. Instead, the focus should be on creating unique, relevant, and engaging content that provides value to users. The speakers also highlight the importance of user engagement metrics, such as bounce rate and session duration, in determining a website's authority and ranking. The speakers discuss how businesses can leverage Google Analytics to understand user behavior on their website and optimize their digital marketing strategies. They explain that Google Analytics provides valuable insights into what users are doing when they land on a website, which can then be used to improve the website's user experience and drive more conversions. The speakers also highlight the importance of having a clear call-to-action, internal linking, and engaging content to signal to search engines that the website is providing valuable information to users. Overall, the discussion emphasizes the power of data-driven decision-making and the benefits of using tools like Google Analytics to enhance a website's SEO performance. The speakers discuss the importance of optimizing web pages for search engine visibility, using tools like Yoast or All-in-One SEO. They emphasize the need to closely align the page content with the title, headings, meta descriptions, and images to provide a cohesive and relevant experience for users. The speakers caution against getting distracted and covering multiple topics on a single page, instead recommending a focused approach that hyperlinks to additional pages for related content. They acknowledge that this level of optimization can be time-consuming, but argue it is necessary to compete with larger companies that invest heavily in SEO. The speakers discuss the importance of having a well-structured and optimized website for businesses, especially those with a range of products or services. They emphasize the need for each product or service to have its own dedicated page with a unique title, description, and relevant media like images and videos. The speakers highlight how advancements in AI and technology have made it easier for small businesses to create high-quality content without significant resources. They provide specific advice for service-based businesses, suggesting they create individual pages for each service they offer, focusing on the specific problems they solve and the locations they serve. The speaker discusses the importance of creating a comprehensive website with dedicated pages for each of a plumbing or home services business's offerings. They emphasize that customers typically search for specific problems, like a "busted pipe," rather than just the general service. By creating individual pages for issues like water heater repair, toilet installation, and leak detection, the business can ensure their website is optimized for these targeted searches and provide the relevant information and solutions customers are looking for. The speaker advises organizing these service pages under a main "Services" section of the website, with clear links and visuals to guide users to the right page for their needs. This strategic approach helps the business get found online and address customer problems effectively. The speakers discuss the challenges of relying solely on paid advertising, as costs can quickly escalate as more competitors enter the market. They emphasize the importance of balancing paid and organic strategies, with SEO being an essential operational cost, not just a marketing expense. The speakers caution against quick-fix AI solutions for SEO, as they can do more harm than good. Instead, they recommend taking the time to create quality content and work with reputable SEO experts who can deliver measurable results. The key message is to approach digital marketing strategically, with a focus on long-term, sustainable growth. In this podcast dialogue, the speakers discuss the importance of building high-quality websites and earning positive reviews to achieve success in the digital marketing space. They highlight the experiences of their clients, such as Total Massage Gun and Choice Signature Luxury Rental, who have seen impressive growth and revenue through their online presence. The speakers emphasize the value of authentic, Google-approved reviews and caution against the use of fake reviews, which can ultimately hurt a business's performance. They also touch on the speed at which websites can now achieve first-page rankings, thanks to advancements in Google's AI and algorithms. Overall, the conversation provides valuable insights for business owners looking to leverage the power of digital marketing to drive their success.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Exploring AI's Role in Legal Research, Data Analysis, and Client Management Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In this episode, he is joined by Karl Seelbach, an attorney, founder of Skribe.ai, and expert in legal marketing. They discuss the evolution of AI in the legal field and how AI tools have transformed legal research, data analysis, and legal marketing. Karl shares his experiences with different AI tools and the challenges of implementing them. They also explore the role of AI in decision-making, client management, and running a law firm. Karl provides insights on how to get started with AI in the legal field and emphasizes the importance of testing and evaluating different tools. Key Takeaways: AI tools have revolutionized legal research, enhancing efficiency and enabling natural language interactions with software. Implementing AI tools in the legal field can present challenges, such as choosing the right tool and addressing risks like hallucinations. AI can assist in decision-making by analyzing large data sets, spotting inconsistencies, and assessing exposure or potential jury verdicts. AI tech can also be leveraged to improve client management, from intake processes to chatbots and AI-powered phone support. Staying ahead in the legal tech space required resting and evaluating different AI solutions, considering cost-benefit analysis, and attending legal tech conferences.  Timestamps: 00:01 - Introduction to Karl Seelbach 01:45 - Evolution of AI in Legal Research 03:49 - Challenges of Implementing AI in Legal Research 04:10 - Leveraging AI Tools for Legal Research 08:10 - AI in Data Analysis and Case Evaluation 11:26 - Using AI for Assessing Jury Verdicts and Risk 12:07 - Starting with AI in Legal Practices 14:15 - AI in Medical Record Analysis 15:15 - AI in Client Management and Intake 18:22 - The Future of AI in Legal Marketing 19:14 - Ethical Considerations and Deep Fakes 21:35 - Introducing Scribd AI 22:43 - Speed and Efficiency in Legal Practices 25:25 - Staying Ahead with Legal Tech 27:20 - Final Thoughts and Advice Best way to contact Karl:  https://www.linkedin.com/in/kwseelbach/  Tweetables and Quotes:  “If you're not online, you're invisible to potential clients. A strong digital presence is no longer optional, it's essential.” @consultwebs “ SEO is about making sure your law firm is found by those who need your services. It's about visibility and relevance.” @consultwebs “Content marketing is about providing value. If you can educate and inform your audience, you'll build trust and credibility.”  @consultwebs “Social media is a powerful tool for law firms. It allows you to engage with your audience and build relationships.”   @consultwebs “PPC advertising can be a game-changer for law firms. It's about reaching the right people at the right time.”   @consultwebs   Do you want to find ways to connect with other lawyers whose practice areas align with your cross-referrals? This podcast is for you: To keep up with issues, trends, and problems in their clients' industries To meet and interact with current clients, former clients, potential new clients, and referral sources To connect with other lawyers whose practice areas align with theirs for cross-referrals To earn continuing legal education (CLE) credits To get away from the office and de-stress Subscribe to LAWsome by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify   Learn more about Consultwebs Digital marketing for Lawyers and Law firms: Digital marketing SEO Web design PPC Local Services Ads Email marketing Search engine marketing Content marketing Social media marketing Video marketing Email marketing   Digital marketing Case studies for Law firms Marketing Resources for Lawyers   Consultwebs 8601 Six Forks Rd #400 Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://maps.app.goo.gl/p99f5Q2V2HeoYDmYA

In today's episode of the Internet Marketing Podcast, we're discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERPS. Our experts this week are Sally Raymer and Mark Stanford-Janes, both experts in their field with over 20 years' collective experience. If you're looking to get practical tips on how to improve your digital marketing performance with better site structure and SEO, this episode is for you.In this episode:07:41 Understanding Google's priorities in website searches.11:16 Unique page content and SEO alignment analysis.14:03 Why information architecture is important for website structure and on-site SEO.20:09 Recognising customer needs, seeking resources for customer needs. Resources mentioned in this episode: Moz – Beginners Guide to SEO Web app design resource – patterns.dev More about our guests: Sally is an SEO expert and Founder with almost a decade of experience. Spanning everything from technical SEO to localisation, internationalisation and more, Sally has worked in a variety of industries, including b2b and b2c markets.Connect with Sally here: Linkedin.com/in/sally-r-seowww.seoinmotion.com Mark is a Senior Organic Performance Account Manager and has worked in SEO for nearly 6 years. His experience spans a range of clients, from big brands to SMEs in industries such as Travel, Finance, Saas & Ecommerce. Connect with Mark here: https://www.linkedin.com/in/mark-stanford-janes-4357a7129/https://weareroast.com/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Traditional SEO is going to die. The way we all use the internet is going to drastically change. Why? Because AI search is here. So what effect do AI and LLM chatbots have on the future of traditional web searching? We're diving in.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode pageJoin the discussion: Ask Jordan questions on AI searchUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTimestamps:02:30 Daily AI news06:40 Jordan's background in SEO12:01 Utilize Google's SGE, ChatGPT, perplexity.14:01 Stack Overflow: open forum for developers.18:08 Big publishers suing OpenAI over copyrighted content.20:22 ChatGPT's usage has skyrocketed, generated significant organic traffic.25:56 SEO experts emphasize content volume for ranking.29:31 Online platforms consuming content without generating traffic.32:03 Companies forced to prioritize ad revenue over user experience.37:02 Underused generative AI; personalized content saves time.37:40 MIT study on AI replacing human jobs.43:49 SEO focus shifting to voice and AI.45:29 Consider partnerships or join content publishers' union.48:02 Google's AI search fills screen, discouraging scrolling.Topics Covered in This Episode:1. The Future of SEO and Web Browsing2. Impact of AI and Voice Search on Traditional SEO3. Usage and Benefits of AI Search Engines4. Legal Issues and Partnerships between AI Companies and PublishersKeywords:SEO, AI, traditional SEO, Accelerant Agency, white hat SEO, local service-based businesses, AI features, Stack Overflow, ChatGPT, AI platforms, publishers, legal action, OpenAI, The New York Times, traditional news publishers, recipe search, perplexity, web browsing, lawsuits, partnerships, AI companies, personalization, ad revenue, publishers, browsing experience, retargeting ads, push notifications, video ads, excessive ads, unsustainable browsing experience. Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/

In this episode, I go over the SEO Web Strategy with Wanna DogShow Notes and Other Domains:smashingthemes.comcamarofamily.comdinerotravel.comdogstraveling.comeasytravelday.comtravelmealbag.comwakandatravel.comletstravelup.comixtheme.comnotmute.comEpisode PageJoin the Email ListThis podcast is proudly hosted on Caproni.fm.Support this podcast

In this episode, I discuss a new SEO strategy that I read about and how to do itShow Notes and Other Domains:smashingthemes.comcamarofamily.comdinerotravel.comdogstraveling.comeasytravelday.comtravelmealbag.comwakandatravel.comletstravelup.comixtheme.comnotmute.comEpisode PageJoin the Email ListThis podcast is proudly hosted on Caproni.fm.Support this podcast

ご意見・ご要望（フォーム） https://forms.gle/z4YN79Zj3iZch2Ri6 ／ ツイッター https://twitter.com/AsahiPodcast・https://twitter.com/o98mas（奥山）・https://twitter.com/amanojerk（朽木）／メール podcast@asahi.com 広大なネットの世界で、どうやってユーザーにコンテンツを届けるか。その一つの手段として、カギとなるのがSEOです。WEBマーケティングに精通する企業「ウェブライダー」の事例から、withnews編集長の奥山晶二郎さんと副編集長の朽木誠一郎さんとSEO論を考えます。シリーズ「WEB編集の教科書」第11回です。 【関連記事】検索と向き合い続けて見えた〝泥臭いSEO論〟本数より大事なこと（ https://withnews.jp/article/f0210717000qq000000000000000W0es10705qq000023325A?iref=omny ） 朝日新聞ポッドキャスト（ https://www.asahi.com/special/podcasts/?iref=omny ）では他にも様々な番組を配信、テキストでも読めます。この番組は2021年12月28日に収録しました。 See omnystudio.com/listener for privacy information.

■テーマ SEOライティングの初心者向けな勉強方法【将来性ありです】 ✓最近に気付いた問題意識 ・ライティングの勉強でどの本は選ぶべきか分からない ・SEO集客はGoogleの気まぐれだから時代遅れ →SEOは将来性あります、記事の相性による →本は数冊で問題なしです ■なぜSEOは将来性が無いと言われるのか １，企業メディアの参入 ２，特化サイトの増加 ３，コアアップデートの頻度 ４，ブロガーの離脱 ５，Google検索の需要 ・Googleページ エクスペリエンス アップデートは6月中旬から段階的に導入開始 | 海外SEO情報ブログ https://www.suzukikenichi.com/blog/google-page-experience-update-will-launch-in-mid-june-and-be-gradual-rollout/ →AMPが必須でなくなる →つまりAMP対応のSEO効果は弱い →かわりにPodcast、YouTubeが上位表示 ✓多くのブロガーは、SEO対策で上位を狙う テクニックを使う方が楽だから、しかし圏外に飛ばされやすい →本質は記事の中身を利便性を追求すること ■SEOライティングの勉強は読書すべし ・ぶっちゃけ本からSEOを学ぶのは難しい →時代の変化で情報が古くなる ・専門家の記事を読みつつ良い本を選ぶのがおすすめ →本を買う方が情報の取捨選択のチカラがつく ・ネット副業を始める人におすすめな本8冊【購入済みから紹介】 https://narumedia.com/sideline_book_recommended/ →SEO、アフィリエイト、Webライティング、Webマーケティングは買って損しない ・とはいえSEO対策に頼りすぎはダメです →脱初心者、収益０円から抜け出せない →すこしずつSNSで成果報告、過程を報告する →SNSのアクセスもSEOに効果的です 悩み：自分が書けるキーワードがありません→書けるように行動する →まず無料で情報収集→初心者目線で細かい解説記事を書く ■さいごに：本をあまり読まない人へ ・買うほど本は読まない ・図書館に借りに行って節約してる ・できるだけ安く本を読みたい そんな人はKindle Unlimitedの利用がお得です。 ・Kindle Unlimited https://amzn.to/3tir2oU ・今なら２ヵ月1960円を払うところが０円で読めます ・図書館に行く時間も削減できるので時短にもなる ・「SEO対策・超入門2021」も無料で読めます ・キャンペーンが終わるかもなのでお早目にどうぞ ・少しだけ雑談

En Blogger3cero seguimos apostando por dar protagonismo a todas aquellas mujeres SEO con gran talento pero poca visibilidad. Hoy te traigo a una consultora SEO que trabaja muy bien su marca personal: se trata de Lucía y el SEO. Hablaremos de cómo buscarse la vida para captar clientes y salir a la calle para romper con nuestra zona de confort. Trataremos el tema de las redes sociales para trabajar la marca personal. Charlamos sobre el SEO B2B para Pymes como una estrategia de diferenciación que Lucía está usando. Proceso de captación de clientes, reputación online y branding son otros de los muchos temas que tocamos durante la entrevista. Si estás interesado en el mundo de la consultoría SEO y la marca personal, este episodio te encantará. RECURSOS DEL EPISODIO: ✔️ Twitter de Lucía y el SEO ✔️ Linkedin de Lucía y el SEO ✔️ Web personal de Lucía ✔️ Hosting SSD de Raiola con un 20% de descuento Este es el podcast de Guerreros del SEO, con Dean Romero. Cada martes te traeremos un nuevo episodio con los profesionales más TOP del SEO y del Marketing Digital. Si quieres MÁS INFORMACIÓN, visita estos enlaces: ✔️ Blogger3cero  ✔️ Guerreros del SEO  ✔️ SEOWarriors  ------------------------ Y no olvides suscribirte y valorar nuestro podcast

Las asesorías personalizadas de Google existen como resultado de la inversión que dedican las empresas o marcas para hacer publicidad en el principal buscador web del mundo. Son espacios que ofrece Google para optimizar los contenidos que se publican en páginas web para obtener resultados más efectivos dentro de los buscadores. ¿Quieres conocer en qué consisten estas llamadas de consultas personalizadas? En este video, Jeremías Martorell, CEO de Martorell's Office Group y Martorell Media, lo muestra. ¡Si son apasionados del marketing digital o emprendedores con ánimos de aprrender, no se pierdan ni un minunto de este video!Y si quieres conocer más sobre este y otros temas, te invitamos a navegar por este canal dedicado al emprendimiento, el marketing y el liderazgo empresarial.

How to optimize your website speed? In this episode with Jamie Alberico and Dave Smart we go through the main Web Speed & SEO areas: 00:45 What the most common Web Speed Issues? 04:30 What are your top recommendations to improve Web speed? 07:50 What are good Web speed metrics to have as a reference? 12:00 What to expect from Core Web Vitals? 13:45 What tools do you use when doing Web Speed Analysis? 17:21 A last Web Speed tip to the audience? Remember, like the video if you enjoyed it, and subscribe to the channel :) #WebSpeed #SEO #WebPerformance

#Networker2018 #MikeArmstrong chatting with Author Chris Lynch of SEO & Web Company Gravit-e on the Mike Armstrong Podcast

Hablaremos en este episodio de las Core Web Vitals de Google. Las Web Vitals son métricas esenciales que puedes utilizar para mejorar tu web desde un punto de vista de experiencia de usuario y velocidad. Ambos conceptos están muy vinculados con la mejora en el ranking y por supuesto, con las mejoras en las conversiones de tu página web. Son una métrica con una escala tipo semáforo, que permiten de forma sencilla entender si debemos mejorar aspectos de rendimiento en nuestras webs. Más adelante, Google las incorporará a sus factores de ranking así que nos viene genial ir trabajando con ellas desde ya. Dejo como siempre, enlaces y recomendaciones en las notas del episodio. Visita: https://seoparawp.com/podcast/46Te puedes suscribir a la lista de mailing para estar atenta/o a las novedades del programa. ¡Larga vida y prosperidad a WordPress! ;-)Canciones: Somewhere In My Mind de Apache Tomcat y Floating In Space de Podington Bear con licencia Creative Commons Attribution-Share Alike License, al igual que el podcast.

His law practice started as a general practice but quickly shifted towards mass torts, medical device litigation, & other serious personal injury cases. Johnson never intended to be a personal injury lawyer. However, after starting his practice, he quickly realized that many individuals are injured by large corporations at no fault of their own, and that these people need a champion more than anyone.That is where Johnson found his calling: fighting for the individual and fighting for what is right. Johnson's interests expand beyond the practice of law, especially in the fields of business and technology. Prior to law, he had careers in both the SEO/Web development space, in Internet startups, and in finance.You can contact Anthony at (855) 465-1090 or by visiting www.yourattorney.com

Darcy Knapp is the founder of SEO Web Mechanics. When you want to know how to get your site more visible on the search engines, SEO Web Mechanics can help you get a grip on what work you need to do to generate more site visibility and traffic. Overheard on this Podcast - https://seowebmechanics.com/ - https://abetteranswer.net/ - http://mapleonthelake.com/ -http://collaborate518.com/

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I'm Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, even though it's just us. Topic: Is higher education a waste of time if you're going into digital marketing, social media, SEO, Web design? LinkedIn and social media guy Jordan Paris announced on LinkedIn last week he's doing a TEDx in the spring about how higher education is a waste of time and a scam. This struck a chord with Seth. Let's discuss in the context of digital marketing etc. (Shawn's thought): You're going to get out of whatever situation whatever you're going to want to get out of it. Hypothetical Question: Can conventional colleges keep up with Digital Marketing and changes? IF you decide college is NOT the right solution, what are some alternatives for education? Udemy: Courses about the “how to” elements (FB Ads, SEO, etc.) Any number of reputable “Gurus” BE CAREFUL… Lots of snake oil Content by Frank Kern Follow reputable thought leaders… Ted Rubin Brian Sollis Tim Ferriss (READ THE FOUR HOUR WORK WEEK… SHOULD BE MANDATORY FOR EVERYONE WITH A REMOTE INTEREST IN ENTREPRENEURSHIP) Try to sell something you're good at on Facebook and lose money doing it, lol. This week we're doing our favorite Internet finds:li Shawn: Jordan Belfort Interviews Marshall Sylver Seth: SiteKit by Google and HTTPArchive.org Well that was fun. As always please give us a review in the podcast directory of your choice. We're all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don't want us to read the note on the show, please tell us, because we probably will! So that's it. It's been fun! See you on the flip side! Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I'm Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, even though it's just us. Topic: Is higher education a waste of time if you're going into digital marketing, social media, SEO, Web design? LinkedIn and social media guy Jordan Paris announced on LinkedIn last week he's doing a TEDx in the spring about how higher education is a waste of time and a scam. This struck a chord with Seth. Let's discuss in the context of digital marketing etc. (Shawn's thought): You're going to get out of whatever situation whatever you're going to want to get out of it. Hypothetical Question: Can conventional colleges keep up with Digital Marketing and changes? IF you decide college is NOT the right solution, what are some alternatives for education? Udemy: Courses about the “how to” elements (FB Ads, SEO, etc.) Any number of reputable “Gurus” BE CAREFUL… Lots of snake oil Content by Frank Kern Follow reputable thought leaders… Ted Rubin Brian Sollis Tim Ferriss (READ THE FOUR HOUR WORK WEEK… SHOULD BE MANDATORY FOR EVERYONE WITH A REMOTE INTEREST IN ENTREPRENEURSHIP) Try to sell something you're good at on Facebook and lose money doing it, lol. This week we're doing our favorite Internet finds:li Shawn: Jordan Belfort Interviews Marshall Sylver Seth: SiteKit by Google and HTTPArchive.org Well that was fun. As always please give us a review in the podcast directory of your choice. We're all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don't want us to read the note on the show, please tell us, because we probably will! So that's it. It's been fun! See you on the flip side! Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, even though it’s just us. Topic: Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design? LinkedIn and social media guy Jordan Paris announced on LinkedIn last week he’s doing a TEDx in the spring about how higher education is a waste of time and a scam. This struck a chord with Seth. Let’s discuss in the context of digital marketing etc. (Shawn’s thought): You’re going to get out of whatever situation whatever you’re going to want to get out of it. Hypothetical Question: Can conventional colleges keep up with Digital Marketing and changes? IF you decide college is NOT the right solution, what are some alternatives for education? Udemy: Courses about the “how to” elements (FB Ads, SEO, etc.) Any number of reputable “Gurus” BE CAREFUL… Lots of snake oil Content by Frank Kern Follow reputable thought leaders… Ted Rubin Brian Sollis Tim Ferriss (READ THE FOUR HOUR WORK WEEK… SHOULD BE MANDATORY FOR EVERYONE WITH A REMOTE INTEREST IN ENTREPRENEURSHIP) Try to sell something you’re good at on Facebook and lose money doing it, lol. This week we’re doing our favorite Internet finds:li Shawn: Jordan Belfort Interviews Marshall Sylver Seth: SiteKit by Google and HTTPArchive.org Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

今回の雑談ネタ ・AdobeのCCに乗り換えました ・売れないものは売れない ・ブログじゃないとSEOできないのは嘘 ◼︎◼︎◼︎ WEBマスターの手帳 ◼︎◼︎◼︎ Webサイト： https://homepage-reborn.com/ Facebook： https://www.facebook.com/web.master.pocketbook Instagram： https://www.instagram.com/webmaster_notebook/ Twitter： https://twitter.com/webmaster_notebook RSS： http://homepage-reborn.com/?feed=rss2

今回の雑談ネタ ・GoPro Hero7 ・ちゃんと見極めることは重要だ ・SEOで基礎がわかっていて成果が出せないことってあるのか？ ・トリップアドバイザーがソーシャル化 ◼︎◼︎◼︎ WEBマスターの手帳 ◼︎◼︎◼︎ Webサイト： https://homepage-reborn.com/ Facebook： https://www.facebook.com/web.master.p... Instagram： https://www.instagram.com/webmaster_n... Twitter： https://twitter.com/webmaster_notebook RSS： http://homepage-reborn.com/?feed=rss2

Plan de crisis SEO ¿Qué es un plan de crisis SEO? ¿Cómo aplicarlo? ¿Para qué sirve? ¿Qué técnicas puedo usar? 15/06/2018 7 días gratis Semrush: https://www.borjagiron.com/semrush Grupo de Telegram para bloggers: https://www.borjagiron.com/telegram Curso de SEO Gratis: https://www.borjagiron.com/gratis Podrover para leer todas las reseñas del mundo: https://www.borjagiron.com/podrover Curso SEO para bloggers (con herramientas SEO): https://www.triunfacontublog.com/curso/seo Herramienta de email marketing recomendada https://www.borjagiron.com/mailrelay ¿Qué es un plan de crisis SEO? ¿Cómo usarlo? ¿Para qué sirve? ¿Qué técnicas puedo usar? - Qué es: Definir un plan ante una crisis. Qué hacer. Quién. Cómo. Cuándo. - Plan de crisis en empresa - También plan de crisis SEO - Web caída - Perdida de posiciones - Ataque - Cómo proceder. - Prevenir uptimerobot - Buen hosting: https://www.borjagiron.com/internet/mejor-hosting-profesional-wordpress/ - Alertas Google y Alertas en Google Analytics - A quién llamar - Copias de seguridad - Cómo restaurar Actualiza tus contenidos. Descarga el ebook gratis "10 trucos SEO para tu blog": https://www.borjagiron.com/libro-trucos-seo/ Mi libro 33 Técnicas de persuasión infalibles: https://www.borjagiron.com/persuasion - Central de reservas Código cupón descuento de 12€: https://www.borjagiron.com/central Canjea ahora y usa hasta un año. Portal español de reservas de alojamiento con más de 750.000 opciones en todo el mundo. Encontrarás infinitas posibilidades de alojamiento de todos los tipos así como diferentes opciones para combinar tu reserva de alojamiento, desde una escapada romántica en pareja, una visita con amigos a un parque temático, fin de semana de relax en un Spa... Además, también tienen un departamento específico para organizar reservas de grupos. Precios muy competitivos y alojamientos para todos los presupuestos. Acompañan a sus clientes de forma personalizada antes, durante y después de la reserva. Cuentan con un gran equipo de atención al cliente disponible las 24h. Apps móviles en iOS / Android Gana dinero con cada reserva: Mi Monedero Invita a un amigo y llevaos 10€ cada uno Cheques regalo -> Ideal para regalar escapadas Código cupón descuento de 12€: https://www.borjagiron.com/central Canjea ahora y usa hasta un año. - Herramientas recomendadas: https://www.borjagiron.com/seo/mejores-herramientas-seo/ https://www.woorank.com/es https://www.canva.com https://www.similarweb.com https://www.borjagiron.com/hotjar https://www.borjagiron.com/semrush La herramienta de Marketing todo en uno para los profesionales del marketing digital (SEO, SEM, publicidad, informes, evolución, competencia...) http://openlinkprofiler.org/ Barra de MOZ GTMetrix https://www.borjagiron.com/metricool Metricspot: Herramientas de Análisis Web y Auditoría SEO - Análisis del SEO de tu web y de tus competidores - Análisis de Keywords y rankings - Análisis de Backlinks y mucho más MetricSpot te permite optimizar tu página Web y las de tus clientes para desmarcarte de la competencia Crear cuenta gratis: https://www.borjagiron.com/metricspot https://www.borjagiron.com/xovi https://www.borjagiron.com/comunicae https://www.borjagiron.com/thrive-landing-pages https://www.borjagiron.com/fiverr https://www.borjagiron.com/restream https://www.borjagiron.com/screencast Screencast-O-Matic Pro es un conjunto de herramientas potente y fácil de usar para crear, editar y compartir grabaciones de pantalla de computadora. 20% de descuento. Menos de 15$ al año. https://www.borjagiron.com/benchmarkemail https://www.borjagiron.com/rankingcoach https://www.borjagiron.com/semrush La herramienta de Marketing todo en uno para los profesionales del marketing digital (SEO, SEM, publicidad, informes, evolución, competencia...) - Hosting recomendado https://borjagiron.com/siteground con 50% de descuento y dominio gratis - Hosting recomendado https://borjagiron.com/bluehost (El de Pat Flynn) con 50% de descuento y dominio gratis - Hosting recomendado https://borjagiron.com/profesionalhosting Velocidad, soporte 24x7 (teléfono, chat, ticket), seguridad, prueba 15 días gratis, migración gratis, servidores en España. Dominio gratis y transferencia ilimitada por menos de 4€/mes - Hosting recomendado https://borjagiron.com/webempresa con 20% de descuento - Hosting recomendado https://borjagiron.com/raidboxes con 33% de descuento. 100% compatible con WordPress. Copias de Seguridad cada 4 horas, Reglas Anti-Hackeo para WordPress y Certificados SSL Gratis. - Podcast Recomendado: Caviar Online. Marketing y Redes sociales. Con Joan y Carles - App recomendada: Clips. https://www.apple.com/es/clips/ Grabarlo. Compartirlo. Petarlo. Clips es una app de iOS para crear y compartir vídeos divertidos con texto, efectos, imágenes y mucho más. - Blog recomendado: El antepenúltimo Mohicano. https://www.elantepenultimomohicano.com/ Revista independientes de actualizadad y análisis cinematográfico. Excelente diseño y genial contenido. Fotografías de gran calidad y publicidad perfectamente integrada. - Noticia de la semana: https://searchengineland.com/googles-antitrust-infringement-continues-unabated-google-shopping-competitors-tell-european-commission-293273 La infracción antimonopolio de Google continúa "sin cesar", los competidores de Google Shopping le dicen a la Comisión Europea Cuatro meses después, 19 rivales dicen que muy poco ha cambiado. Manda tu pregunta a https://www.borjagiron.com/contactar Cómo dejar una reseña: http://www.borjagiron.com/internet/como-escribir-resena-en-itunes-para-un-podcast-en-4-pasos/ CURSO GOOGLE ANALYTICS https://www.triunfacontublog.com/curso/google-analytics/ CURSO EMAIL MARKETING https://www.triunfacontublog.com/curso/email-marketing/ CURSO DE SEO https://www.triunfacontublog.com/curso/seo/ CURSO CREAR UN PODCAST https://www.triunfacontublog.com/curso/crear-podcast/ LIBRO SEO BÁSICO PARA BLOGGERS ePub y PDF: http://www.borjagiron.com/libro-seo-basico-para-bloggers/ Kindle de Amazon: http://amzn.to/2jZ6a28 LIBRO SEO AVANZADO PARA BLOGGERS ePub y PDF: http://www.borjagiron.com/libro-seo-avanzado-para-bloggers/ Kindle de Amazon: http://amzn.to/2jzPSkj PATROCINADORES: Metricspot: Herramientas de Análisis Web y Auditoría SEO - Análisis del SEO de tu web y de tus competidores - Análisis de Keywords y rankings - Análisis de Backlinks y mucho más MetricSpot te permite optimizar tu página Web y las de tus clientes para desmarcarte de la competencia Puedes probar las herramientas gratis durante una semana y se le aplica un descuento del 33%. Crear tutorial metricspot en Youtube Puedes crear tu cuenta gratis en https://www.borjagiron.com/metricspot MAILRELAY https://www.borjagiron.com/mailrelay Herramientas para Email Marketing: https://blog.mailrelay.com/es/2017/03/03/herramientas-para-email-marketing Ahora con Mailrelay Smart delivery los emails se envían primero a los que más abren e interactuan con tus emails por lo que la recepción se optimiza. Además se evita ser considerado spam. Cómo hacer mailing: https://blog.mailrelay.com/es/2017/01/17/como-hacer-mailing A medio largo plazo se nota una mayor apertura de emails y mejores resultados en las campañas. Mailrelay, la plataforma de email marketing que ofrece una nueva cuenta gratuita para bloggers de marca personal de hasta 600.000 envíos mensuales y esta cuenta ofrece una capacidad de 120.000 suscriptores. Es la plataforma que uso en algunas de mis listas y funciona realmente bien. Entra ahora en https://www.borjagiron.com/mailrelay y contacta con ellos para que te den acceso a la plataforma de email marketing gratis para usarla con tu blog personal. Blog normal: Hasta 3.000 suscriptores (15.000 si nos sigues en Twitter y Facebook y Google+) Hasta 15.000 emails cada mes ¡75.000 si nos pides el aumento por seguirnos en Twitter, Facebook y Google+! HOSTINGS RECOMENDADOS SITEGROUND Una de las mejores empresas de hosting del mercado. Mi borja borjagiron.com lo tengo con ellos Desde 10gb, migración gratuita, soporte 24/7 con teléfono, https, garantía devolucion 30 días, backups diarios, bases de datos mysql ilimitadas, última tecnología. https://www.borjagiron.com/siteground WEBEMPRESA Otra excelente empresa de hosting. Mi plataforma de cursos triunfacontublog.com la tengo con ellos Migración gratuita, seguridad increíble, htts, backups diarios, última tecnología, soporte técnico super rápido. https://www.borjagiron.com/webempresa Sobre el podcast El podcast “SEO para bloggers” se emite lunes y viernes a las 7:00am (hora española).

Plan de crisis SEO ¿Qué es un plan de crisis SEO? ¿Cómo aplicarlo? ¿Para qué sirve? ¿Qué técnicas puedo usar? 15/06/2018 7 días gratis Semrush: https://www.borjagiron.com/semrush Grupo de Telegram para bloggers: https://www.borjagiron.com/telegram Curso de SEO Gratis: https://www.borjagiron.com/gratis Podrover para leer todas las reseñas del mundo: https://www.borjagiron.com/podrover Curso SEO para bloggers (con herramientas SEO): https://www.triunfacontublog.com/curso/seo Herramienta de email marketing recomendada https://www.borjagiron.com/mailrelay ¿Qué es un plan de crisis SEO? ¿Cómo usarlo? ¿Para qué sirve? ¿Qué técnicas puedo usar? - Qué es: Definir un plan ante una crisis. Qué hacer. Quién. Cómo. Cuándo. - Plan de crisis en empresa - También plan de crisis SEO - Web caída - Perdida de posiciones - Ataque - Cómo proceder. - Prevenir uptimerobot - Buen hosting: https://www.borjagiron.com/internet/mejor-hosting-profesional-wordpress/ - Alertas Google y Alertas en Google Analytics - A quién llamar - Copias de seguridad - Cómo restaurar Actualiza tus contenidos. Descarga el ebook gratis "10 trucos SEO para tu blog": https://www.borjagiron.com/libro-trucos-seo/ Mi libro 33 Técnicas de persuasión infalibles: https://www.borjagiron.com/persuasion - Central de reservas Código cupón descuento de 12€: https://www.borjagiron.com/central Canjea ahora y usa hasta un año. Portal español de reservas de alojamiento con más de 750.000 opciones en todo el mundo. Encontrarás infinitas posibilidades de alojamiento de todos los tipos así como diferentes opciones para combinar tu reserva de alojamiento, desde una escapada romántica en pareja, una visita con amigos a un parque temático, fin de semana de relax en un Spa... Además, también tienen un departamento específico para organizar reservas de grupos. Precios muy competitivos y alojamientos para todos los presupuestos. Acompañan a sus clientes de forma personalizada antes, durante y después de la reserva. Cuentan con un gran equipo de atención al cliente disponible las 24h. Apps móviles en iOS / Android Gana dinero con cada reserva: Mi Monedero Invita a un amigo y llevaos 10€ cada uno Cheques regalo -> Ideal para regalar escapadas Código cupón descuento de 12€: https://www.borjagiron.com/central Canjea ahora y usa hasta un año. - Herramientas recomendadas: https://www.borjagiron.com/seo/mejores-herramientas-seo/ https://www.woorank.com/es https://www.canva.com https://www.similarweb.com https://www.borjagiron.com/hotjar https://www.borjagiron.com/semrush La herramienta de Marketing todo en uno para los profesionales del marketing digital (SEO, SEM, publicidad, informes, evolución, competencia...) http://openlinkprofiler.org/ Barra de MOZ GTMetrix https://www.borjagiron.com/metricool Metricspot: Herramientas de Análisis Web y Auditoría SEO - Análisis del SEO de tu web y de tus competidores - Análisis de Keywords y rankings - Análisis de Backlinks y mucho más MetricSpot te permite optimizar tu página Web y las de tus clientes para desmarcarte de la competencia Crear cuenta gratis: https://www.borjagiron.com/metricspot https://www.borjagiron.com/xovi https://www.borjagiron.com/comunicae https://www.borjagiron.com/thrive-landing-pages https://www.borjagiron.com/fiverr https://www.borjagiron.com/restream https://www.borjagiron.com/screencast Screencast-O-Matic Pro es un conjunto de herramientas potente y fácil de usar para crear, editar y compartir grabaciones de pantalla de computadora. 20% de descuento. Menos de 15$ al año. https://www.borjagiron.com/benchmarkemail https://www.borjagiron.com/rankingcoach https://www.borjagiron.com/semrush La herramienta de Marketing todo en uno para los profesionales del marketing digital (SEO, SEM, publicidad, informes, evolución, competencia...) - Hosting recomendado https://borjagiron.com/siteground con 50% de descuento y dominio gratis - Hosting recomendado https://borjagiron.com/bluehost (El de Pat Flynn) con 50% de descuento y dominio gratis - Hosting recomendado https://borjagiron.com/profesionalhosting Velocidad, soporte 24x7 (teléfono, chat, ticket), seguridad, prueba 15 días gratis, migración gratis, servidores en España. Dominio gratis y transferencia ilimitada por menos de 4€/mes - Hosting recomendado https://borjagiron.com/webempresa con 20% de descuento - Hosting recomendado https://borjagiron.com/raidboxes con 33% de descuento. 100% compatible con WordPress. Copias de Seguridad cada 4 horas, Reglas Anti-Hackeo para WordPress y Certificados SSL Gratis. - Podcast Recomendado: Caviar Online. Marketing y Redes sociales. Con Joan y Carles - App recomendada: Clips. https://www.apple.com/es/clips/ Grabarlo. Compartirlo. Petarlo. Clips es una app de iOS para crear y compartir vídeos divertidos con texto, efectos, imágenes y mucho más. - Blog recomendado: El antepenúltimo Mohicano. https://www.elantepenultimomohicano.com/ Revista independientes de actualizadad y análisis cinematográfico. Excelente diseño y genial contenido. Fotografías de gran calidad y publicidad perfectamente integrada. - Noticia de la semana: https://searchengineland.com/googles-antitrust-infringement-continues-unabated-google-shopping-competitors-tell-european-commission-293273 La infracción antimonopolio de Google continúa "sin cesar", los competidores de Google Shopping le dicen a la Comisión Europea Cuatro meses después, 19 rivales dicen que muy poco ha cambiado. Manda tu pregunta a https://www.borjagiron.com/contactar Cómo dejar una reseña: http://www.borjagiron.com/internet/como-escribir-resena-en-itunes-para-un-podcast-en-4-pasos/ CURSO GOOGLE ANALYTICS https://www.triunfacontublog.com/curso/google-analytics/ CURSO EMAIL MARKETING https://www.triunfacontublog.com/curso/email-marketing/ CURSO DE SEO https://www.triunfacontublog.com/curso/seo/ CURSO CREAR UN PODCAST https://www.triunfacontublog.com/curso/crear-podcast/ LIBRO SEO BÁSICO PARA BLOGGERS ePub y PDF: http://www.borjagiron.com/libro-seo-basico-para-bloggers/ Kindle de Amazon: http://amzn.to/2jZ6a28 LIBRO SEO AVANZADO PARA BLOGGERS ePub y PDF: http://www.borjagiron.com/libro-seo-avanzado-para-bloggers/ Kindle de Amazon: http://amzn.to/2jzPSkj PATROCINADORES: Metricspot: Herramientas de Análisis Web y Auditoría SEO - Análisis del SEO de tu web y de tus competidores - Análisis de Keywords y rankings - Análisis de Backlinks y mucho más MetricSpot te permite optimizar tu página Web y las de tus clientes para desmarcarte de la competencia Puedes probar las herramientas gratis durante una semana y se le aplica un descuento del 33%. Crear tutorial metricspot en Youtube Puedes crear tu cuenta gratis en https://www.borjagiron.com/metricspot MAILRELAY https://www.borjagiron.com/mailrelay Herramientas para Email Marketing: https://blog.mailrelay.com/es/2017/03/03/herramientas-para-email-marketing Ahora con Mailrelay Smart delivery los emails se envían primero a los que más abren e interactuan con tus emails por lo que la recepción se optimiza. Además se evita ser considerado spam. Cómo hacer mailing: https://blog.mailrelay.com/es/2017/01/17/como-hacer-mailing A medio largo plazo se nota una mayor apertura de emails y mejores resultados en las campañas. Mailrelay, la plataforma de email marketing que ofrece una nueva cuenta gratuita para bloggers de marca personal de hasta 600.000 envíos mensuales y esta cuenta ofrece una capacidad de 120.000 suscriptores. Es la plataforma que uso en algunas de mis listas y funciona realmente bien. Entra ahora en https://www.borjagiron.com/mailrelay y contacta con ellos para que te den acceso a la plataforma de email marketing gratis para usarla con tu blog personal. Blog normal: Hasta 3.000 suscriptores (15.000 si nos sigues en Twitter y Facebook y Google+) Hasta 15.000 emails cada mes ¡75.000 si nos pides el aumento por seguirnos en Twitter, Facebook y Google+! HOSTINGS RECOMENDADOS SITEGROUND Una de las mejores empresas de hosting del mercado. Mi borja borjagiron.com lo tengo con ellos Desde 10gb, migración gratuita, soporte 24/7 con teléfono, https, garantía devolucion 30 días, backups diarios, bases de datos mysql ilimitadas, última tecnología. https://www.borjagiron.com/siteground WEBEMPRESA Otra excelente empresa de hosting. Mi plataforma de cursos triunfacontublog.com la tengo con ellos Migración gratuita, seguridad increíble, htts, backups diarios, última tecnología, soporte técnico super rápido. https://www.borjagiron.com/webempresa Sobre el podcast El podcast “SEO para bloggers” se emite lunes y viernes a las 7:00am (hora española).

Fredrik snackar SEO - sökmotoroptimering - med Linus Larsson, agency director på Web guide partner. Linus delar in sitt arbetsområde i tre huvudsakliga delar: innehåll, länkar och tekniken i sig. Vi fokuserar på de tekniska delarna och går igenom en lista på saker värda att tänka på både under utvecklingen av en webbtjänst och när den redan är i drift och ska vidareutvecklas. Listan vi går igenom är: HTTP status-koder Meta robots robots.txt Google search console URLer Queryparamterar Hashbangs Crawlability Crawling index HTTP och HTTPS Javascript - främst innehåll som läggs på plats av Javascript Vi började med en ungefär dubbelt så lång lista, så det kan mycket väl bli ett avsnitt till framöver. Därför är det extra välkommet med följdfrågor och tankar, gärna direkt till @uupodden på Twitter eller Under utveckling på Facebook! Länkar Linus Larsson - linus.larsson@wgp.se SEO Web guide partner - där Linus jobbar som agency director HTTP-statuskoder Crawlability Meta robots robots.txt Regex Google search console Queryparametrar Hashbangs - brädgårdstecknet (#) kan användas i URL:er Crawling index HTTP och HTTPS SSL och TLS schema.org Under utveckling är en podd av och för utvecklare, skapad i soliga (nåja) Göteborg av oss som jobbar på TimeEdit. Vi vill väldigt gärna höra dina åsikter om det vi pratar om! Vi finns på Twitter som uupodden och på Facebook som Under utveckling. Gillar du podden får du mer än gärna betygsätta oss i iTunes!  

In this episode, you'll learn if there are there still opportunities to start a web design and SEO business. I'll tell you why you can still be successful with a new web design and SEO business even if you feel the market is oversaturated. Plus, you'll learn 2 ways you can easily stand out from the competition and grow your business.  Thanks for listening! To ask a question visit: www.portableentrepreneur.com/podcast   RESOURCES FROM THIS EPISODE Portable Entrepreneur Podcast Giveaway

This week we discuss how to use CAD files to increase website traffic and generate awareness. If you are manufacturing parts whether configured or stock, this tactic is a must have. Highlights: The crux of the idea is that as a manufacturer of a component, you should provide downloadable, usable CAD that makes it easy for them to use that file in their own drawings without having to create the model themselves. [4:45] Most engineers will not stick on a site that does not offer CAD. But, only about 50% use this tactic. That spells opportunity. [7:00] The 2D drawing can be more important than the 3D. The 2D has a much wider audience. [9:00] Learn how CAD works to help with SEO. You don't want the person looking for a part to leave your website to get the CAD file.  [15:00] Those companies that do not use this tactic will start to lose business to companies that are already doing it. [21:10] Interview Questions: Question 1 –  Let’s start with the logistics. How does it work? A real example would be great. Question 2 –  It seems like any company selling a part would be all over this. Is the practice widely adopted or are only a few savvy manufacturers reaping the benefits? Is it hard to do and/or very expensive? Question 3 – Would you please walk our listeners through the strategy and then through the tactical steps from a prospective customer visiting the site to downloading the CAD file to making the purchase? Question 4 – How does offering CAD drawings on a website affect SEO? Web traffic in general? Are there other benefits related to marketing and sales that we haven’t discussed? Challenge Question –  This week our challenge question comes from a VP Sales & Marketing of a Midwest manufacturer of steel tubing. Here it is “We’re a mid-size manufacturer of all types of steel tubing. We’re sold on the idea of gaining brand awareness and differentiating by sharing expertise. Our challenge is that we have no idea about how to get started since it’s all new to our sales and marketing team. What would you advise being the first steps?” The best way to get started is to understand a common problem that your audience faces where you have expertise. Share knowledge around that pain or problem. Build some content and distribute it to your target audience. As that content is consumed by your target audience, your reputation as the go-to expert will begin to grow. Takeaways: Don't wait any longer to start using CAD for your business. Be aware that you may never know the amount of business you are losing because they are going to the competitor who does offer CAD on their website.

今回のゲストはWebアナリストの枝川さんにウェブアナリストの話をお聴きしました。 [トピックス] 前談: やっぱり女子のひきがが強い マークアップエンジニアからWebアナリストへ Webアナリストになったキッカケ 昔のSEO 夫婦でWebアナリスト 昔のGoogle Analyticsの使い方/今のGoogle Analyticsの使い方 最初にサービス側にゴールを決めてもらう ユーザーとアクションを紐付ける 最初の設計が大事 Measurement Protocol (https://developers.google.com/analytics/devguides/collection/protocol/v1/?hl=ja) 実店舗のデータをどうGAに送るか リアル世界がデータ解析されたときの駅の世界 ウェブアナリストとデータサイエンティストの違い コンサル力と数学力とエンジニア力 Webアナリストからの質問(1) : GAってどう思いますか？ Webアナリストからの質問(2) : 技術者からWebアナリストに期待すること プロダクトオーナーとデザイナーとUXデザイナーとWebアナリストと営業が最初からプロダクト仕様にコミットしたら

In this episode we discuss how web design can affect SEO (search engine optimization). We also discuss the importance of SEVO in that web design. SEVO stands for Search Engine Visitor Optimization. We also discuss a particular vertical market, orthopedic and sports medicine. Attacking this market from an SEO process. Finally, we discuss Social media, specifically Facebook and how social media will affect SEO. The most popular PPC Houston on iTunes. E-Webstyle provides Houston SEO .

In this episode we discuss how web design can affect SEO (search engine optimization). We also discuss the importance of SEVO in that web design. SEVO stands for Search Engine Visitor Optimization. We also discuss a particular vertical market, orthopedic and sports medicine. Attacking this market from an SEO process. Finally, we discuss Social media, specifically Facebook and how social media will affect SEO. The most popular PPC Houston on iTunes. E-Webstyle provides Houston SEO .