Marketing and a Mic

While AI language models can be helpful in many ways, they are not without their flaws. So, which is better for what task?We are going to compare ChatGPT, Microsoft's Bing AI, and Google Bard and shine a light on the pros and cons of each to determine which is best for what you need. #ai #chatgpt #googlebard #bing #marketingtips To watch the full video of this episode visit: https://fusiononemarketing.com/ai-tools/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:02:25 Features and Capabilities of Chatbots04:00 Capabilities of ChatGPT05:57 Capabilities of Bing AI07:28 Capabilities of Google Bard08:56 User Experience 11:04 How to Best Use ChatGPT13:46 How to Best Use Bing AI17:36 How to Best Use Google Bard

Coming up with new material repeatedly can be exhausting. This is exactly why repurposed content is so valuable. We're going to talk about the all benefits of repurposed content, and show you several ways to reuse your existing material to reach new audiences AND improve your SEO.To watch the full video of this episode visit: https://fusiononemarketing.com/easy-ways-to-repurpose-content/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamKey Moments:(01:54) Why You Should Repurpose Content(04:27) How to Repurpose Content(05:14) Create a Video(06:09) Make an Infographic(06:44) Turn your content into an eBook(07:51) Create a podcast episode(08:31) Twitter Threads(09:31) Turn a Twitter Chat into a LinkedIn Post(11:30) Design Checklist(12:23) Create a newsletter(13:33) Set up a Webinar(14:27) Create Social Media Posts(15:49) Key Takeaways

By now, you've probably heard of ChatGPT, the AI-generated content tool that the internet is obsessing about. We're going to take a deep dive into ChatGPT's benefits, its limitations and to best use it in your own world.To watch the full video of this episode, visit: https://fusiononemarketing.com/chatgpt-chatbot/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamKey Moments:(01:50) What is ChatGPT(02:24) How to Use ChatGPT(05:06) Where Does ChatGPT Get Its Data?(06:32) The Danger of ChatGPT(11:26) The Benefits of ChatGPT

We've all heard of the Boomers, but do you know about the Zoomers? Generation Z will soon become the largest group of consumers – so brands will need to start paying attention to their buying habits. We will share the characteristics, values, traits, and trends with this generation so you can start establishing relationships now.To watch the full video of this episode visit: https://fusiononemarketing.com/how-to-market-to-gen-z/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamKey Moments:(02:16) Facts About Gen Z (04:10) They are Astute Customers(05:59) They Value Self-Care(07:19) They are More Financially Minded(09:14) How to Market to Gen Z(10:37) Create Platform Specific Content(12:38) Use Video - But Keep it Brief(13:51) Embrace Authenticity(14:43) Be Real(15:44) Utilize Influencer Marketing(17:17) Tap into User-Generated Content(19:01) Omni-Channel Marketing(21:16) Key Takeaways

Calling all LinkedIn Users! This episode is for you. We're going to show you some best practices to help use LinkedIn as a dynamic marketing tool rather than an "About Us" page. To watch the full video of this episode visit: https://fusiononemarketing.com/guide-to-linkedin-marketing/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamKey Moments:(02:36) #1 Make the Most of Your LinkedIn Profile(04:50) #2 Use the 411 Rule(06:24) #3 Use the Content Suggestions Tool(07:01) #4 Engage, Respond, Comment. Repeat(07:44) #5 Search and Add Related Hashtags(09:57) #6 LinkedIn Newsletter(11:18) LinkedIn Lead Generation Tips(11:35) Shift Your Mindset from Features to Promises(13:06) Create Catagory Entry Points(14:33) Create Memorable Messages(16:38) Key Takeaways

We all rely on reviews. Not only are they essential for customers, but they are crucial for your business. Getting people to leave a review, however, can be a task in itself - but we've got a solution for you. We're going to share with you an effective and powerful way to get a steady stream of online reviews that will get customers calling.*Original air date: 4/8/22

Hard to believe we are talking about 2023. Last year we gave you 6 digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off?We'll share what we believe will be the heavy hitters in digital marketing for 2023 AND see how accurate our predictions were last year.To watch the full video of this episode, visit: https://fusiononemarketing.com/digital-marketing-trends-2023/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps: 0:00 Welcome to Marketing and a Mic03:18  Uptick in AI and Machine Learning06:38  Improved User Experience09:12 Increased Investment in Influencer Marketing12:08 Corporate Social Responsibility (CSR)16:07 TikTok Will Get Even Stronger

As the end of the year draws near, many businesses are asking themselves, “how did we do?” In this episode, we're going to help give your business a digital marketing audit so you can determine what's working and what needs to be kicked to the curb.To watch the full video of this episode, visit: https://fusiononemarketing.com/digital-marketing-audit/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic1:35 Auditing Your Marketing Efforts2:34 Examine Your Goals4:58 Re-evaluate Target Customers8:08 Evaluate Your Digital Marketing Presence6:28 Evaluate Your Brand Messaging19:50 Final Thoughts

It may shock you to hear that not all WordPress sites are created equal. In this episode, we are going to share what it means to have a WordPress Custom Site vs. a WordPress Theme and why they will give you two very different results if you don't know what you are getting.To watch the full video of this episode visit: https://fusiononemarketing.com/custom-wordpress-site-vs-theme/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTIMESTAMPS0:00 Welcome to Marketing and a Mic2:18 What is a WordPress Theme Template?6:42 Drawbacks to Consider with Theme Templates11:56 What is A Custom WordPress Site?13:48 Advantages of a Custom WordPress Site21:10 Which Should You Choose?24:30 Final Thoughts

While there are lots of SEO tactics that need to be applied on an ongoing basis, there is one in particular that Google is doubling down on. We're going to highlight the one SEO practice every business should be doing and what you can do to improve your website ranking.To watch the full video of this episode visit: https://fusiononemarketing.com/seo-factors/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic4:14 Making Content that Matches Search Intent6:00 Think Search Intent vs. Keywords9:25 Writing Powerful Headlines10:56 Including More Focused Topics13:37 Including FAQs on your website16:25 Delivering E-A-T Worthy Content18:46 Final Thoughts

Landing pages and websites are both customized to cater to potential customers, but they serve 2 very different purposes. So, do you need a landing page, a website, or both?In this episode, we're going to help decide by explaining the specific purposes they provide in grabbing your customer's attention.To watch the full video of this episode visit: https://fusiononemarketing.com/landing-page-vs-website/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps0:00 Welcome to Marketing and a Mic1:14 Landing Page vs. Websites: The Basics6:07 Which is Best for You?7:43 When to Use a Website11:20 When to Use a Landing Page14:34 Final Thoughts

Advertisers spend millions of dollars yearly on Google Ads for one simple reason: they work. However, which type of ad is better for your business?To help avoid wasting your marketing dollars, we are going to explain the differences between Display Ads and Search Ads so you can better determine which is right for you.To watch the full video of this episode visit: https://fusiononemarketing.com/google-display-ads/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic2:39 What are Search Ads?4:34 What are Display Ads?6:15 Display Ads vs. Google Search Ads10:18 When to Use Search Ads16:23 When to Use Display Ads22:37 Final Thoughts

There's a hidden gem in your Google Business Profile that small businesses can use to their advantage: Google Posts.We'll show you how to create click-worthy Google Posts to help your business stand out and promote offers, events, products, and much more.To watch the full video of this episode, visit: https://fusiononemarketing.com/create-google-posts/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic2:17 Types of Google Posts You Can Share10:03 How to Catch the Reader's Eye13:45 Things to Avoid16:54 Important Tips22:10 Final Thoughts  

Is your business ready for change or growth? You're first thought might be “of course!" However, that may not be true if you haven't taken a hard look at some key elements of your business. We're going to talk about steps to take in evaluating your business's "readiness"  for change, and a great process to help you get there.To watch the full video of this episode visit: https://fusiononemarketing.com/scaling-your-business/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic2:03 Scaling Your Business4:17 Leadership Clarity12:40 Infrastructure20:00 Sales & Marketing22:53 Cash27:02 Final Thoughts

We've come across a great process to help determine the current realities of your business, your desired outcome, and the action steps to get where you want to go.We're talking about the CIGAR method - tune it to find out what this is and how you can apply it to your own goals.To watch the full video of this episode visit: https://fusiononemarketing.com/achieve-business-goals-cigar-method/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketingLinkedIn: https://linkedin.com/company/fusion-one-marketing/Instagram: https://instagram.com/fusiononemarketingTwitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:02 What is the CIGAR Method?3:37 Breaking Down the Steps9:40 How to Implement the CIGAR Method11:15 Final Thoughts

With 830 million members worldwide, LinkedIn sits on the throne as THE platform for professional networking, business relationships, and job opportunities. And its capabilities are only getting better. We're going to show you some of the latest LinkedIn features that will help expand your reach and connect with the right people.To watch the full video of this episode visit: https://fusiononemarketing.com/new-linkedin-features/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes: 0:00 Welcome to Marketing and a Mic2:57 Creator Mode Explained11:10 New Creator Mode Features18:27 Final Thoughts

What's better than acquiring new customers? Answer: Keeping your current ones.Maintaining your current customers can be cost-effective, profitable, and even easier than customer acquisition. We're going to talk about brand-tested customer retention strategies to keep your current customers loyal, happy, and engaged.To watch the full video of this episode visit: https://fusiononemarketing.com/customer-retention-strategies/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:55 Calculate Your Customer Retention Rate5:25 Create a Customer Loyalty Program8:52 Send Engaging Emails to Existing Customers14:59 Create a Smooth Process19:44 Capitalize on Data Collection24:01 Final Thoughts 

When it comes to making a purchase, is your decision influenced by what others are saying about it? Social proof is a strategy that many of us rely on when validating a product or service.  In this episode, we're going to explain why this is such a powerful marketing strategy, and all the ways you can use social proof to generate more sales.To watch the full video of this episode visit: https://fusiononemarketing.com/social-proof/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:13 What is Social Proof?3:39 Online Reviews7:43 User-Generated Content10:47 Case Studies12:48 "Wisdom of the Crowd"15:21 Awards, Certifications & Achievements19:28 Final Thoughts

Blogs drive traffic to your website, help promote your business, improve your online rankings, and build trust with potential customers. We're going to highlight the many benefits of having a blog on your website, and how to create blogs that search engines love. Set your reminder button so you don't miss an episode!Time Stamp Notes:0:00 Welcome to Marketing and a Mic1:16 Why Your Business Needs a Blog3:52 It Improves Your SEO9:59 It Drives Website Traffic13:50 It Builds Value and Brand Authority16:47 It Builds Customer Trust19:27 Wrap Up

Google Business Profile is a great tool that helps customers not only find your business, but learn more about what you offer, and connect directly to your website. We're going to show you 5 GBP features that help make it easy for customers to discover your products or services and earn you more potential sales.To watch the full video of this episode visit: https://fusiononemarketing.com/google-business-profile-features/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic!1:57 Your Google Business Profile3:25 Products and Services8:30 Add Attributes11:07 Call to Action Buttons14:00 Messaging16:33 Google Posts22:43 That's a Wrap!

Do you know how profitable your marketing is? If your business has a website and uses social media, SEO, and online ads, you should be tracking all your marketing efforts. We're going to show you what tools are available to track the effectiveness of all your marketing efforts and how this can greatly improve your ROI.To watch the full video of this episode visit: https://fusiononemarketing.com/how-to-measure-marketing-success/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes0:00 Welcome to Marketing and a Mic!2:10 What are Marketing Metrics?3:02 Website Marketing Metrics5:29 Website Metrics to Track7:03 SEO Marketing Metrics8:24 SEO Keyword Tool10:38 SEO Metrics to Track11:36 Social Media Marketing Metrics14:54 Social Media Metrics to Track15:40 PPC Marketing Metrics17:35 PPC Metrics to Track18:30 PPC Metric Tools21:39 Social Media Ad Tracking22:38 DASH - Powered by Fusion One Marketing24:34 That's a Wrap! 

If you're a business looking to advertise but have no idea what social platform is right for you, this is your show.We're going to break down 3 of the top social media advertising platforms and share which is best for certain industries and some helpful best practices to create a lead-generating ad. To watch the full video of this episode visit: https://fusiononemarketing.com/social-media-platforms/ To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:16 Instagram Ads1:57 Types of Industries for Instagram Ads6:04 Instagram Advertising Best Practices11:01 Types of Industries for Facebook Ads17:37 Facebook Advertising Best Practices21:00 Types of Industries for YouTube Ads28:25 YouTube Advertising Best Practices32:40 Recap & That's a Wrap!

Whether you are new to social media or need a better strategy, this show is for you. We're going to cover platform tips, content creation, and social media best practices to help build your brand awareness and increase your customer base. To watch the full video of this episode visit: https://fusiononemarketing.com/social-media-marketing-strategy/ To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic!1:54 The Basics9:29 Best Practices11:09 Hashtags16:16 Inviting Others 18:12 Platform Tips 23:34 Driving Website Traffic25:02 Communication Features28:15 Recap & That's a Wrap! 

A lot of businesses understand the importance of online reviews, but they may not understand exactly WHY they are so important for your online presence. We're going to share with you an effective and powerful way to get a steady stream of online reviews and get customers calling.To watch the full video of this episode visit: https://fusiononemarketing.com/the-importance-of-online-reviews/ To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:[00:00] Welcome to Marketing and a Mic![1:41] Social Proof Drives Purchases[3:24] Seem More Trustworthy[5:51] Make Your Business More Visible[8:05] Creating Business Profiles[9:22] Making it Easy for Customers to Leave Reviews[10:06] FOM Review System[16:12] Review Cards[17:30] Responding to Reviews[19:23] Recap & That's a Wrap!

What matters when it comes to website optimization and improving your online rankings?We're going to give you a step-by-step guide on what your website needs to have to boost its SEO rankings and examples of how to do it.  To watch the full video of this episode visit: https://fusiononemarketing.com/website-optimization/ To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

How will new privacy guidelines, automation, and other Google trends impact your online ads? We're going to show you some new Google capabilities that will help put your ad on top. #GoogleAds #digitalmarketing #marketingTo watch the full video of this episode visit: https://fusiononemarketing.com/google-ad-trends-that-will-put-you-on-top/ To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

LinkedIn is a social platform built for business networking and it works exceptionally well for generating B2B leads. We're going to show you 7 great ways to use LinkedIn to achieve your marketing goals.To watch the full video of this episode visit: https://fusiononemarketing.com/linkedin-for-b2b-marketing/ To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes: [00:00] Welcome to Marketing and a Mic! [01:06] Turn Your Page into a Conversion Page[05:43] Showcase Pages[08:19] Identifying Key Decision Makers[11:06] Refrain from the Cold Lead Approach[13:32] Engage with Connections & Colleagues[15:06] Participating in LinkedIn Groups[17:50] Following Suggested Content [19:48] Recap & That's a Wrap! 

Search engines use a specific SEO checklist to ensure they give users the most accurate and trustworthy information online. This criterion has everything to do with online visibility and rankings.We're going to show you 5 SEO strategies that will help give your business a boost in search results.To watch the full video of this episode visit: https://fusiononemarketing.com/seo-strategies-to-win-the-rank-war/ To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:[00:00] Welcome to Marketing and a Mic![01:00] SEO Basics[02:21] Long-Tail Keywords[04:48] Long-Form Content[09:20] Core Web Vital Signals[14:00] Video Key Moments [19:17] E-A-T (Expertise, Authority & Trust)[23:30] That's a Wrap!

If you've been thinking about starting a podcast, this is the show for you. We're going to walk you through the process step by step and give you the confidence to start your podcast show.To watch the full video of this episode visit: https://fusiononemarketing.com/how-to-start-a-podcast/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:[00:00] Welcome to Marketing and a Mic![01:02] Planning Your Podcast[01:38] Determine Your Target Audience[02:36] Know Your Content [03:36] Plan Show Topics in Advance[05:11] Name Your Podcast[06:48] Choose Style & Frequency[08:56] Preparing Your Podcast[09:05] Run of Show[13:20] Streaming Platforms[14:56] Audio Only Platforms[15:52] Launching Your Podcast[16:05] Choose Hosting Site[20:14] Get Listed in Directories[21:04] Podcast Equipment Tips[22:24] That's a Wrap!

Whether you're a small start-up or an established business, you need marketing. The good news is you have options. Is it better to build a marketing team internally or hire an agency to get the job done? We're going to break down the pros and cons of each to help you make an informed decision on what's best for your business.  To watch the full video of this episode visit: https://fusiononemarketing.com/agency-vs-in-house-marketing/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:[00:00] Welcome to Marketing and a Mic![01:02] Agency vs. In-House Marketing[02:41] Pros of In-House Marketing[04:48] Cons of In-House Marketing[09:12] Pros of a Marketing Agency[13:33] Cons of a Marketing Agency [16:59] That's a Wrap!

With chatbots, text messages, messenger, and so on, it has become increasingly easier for customers to contact businesses.So, what do they prefer? We're going to share our findings with you, and some important takeaways to ensure you're offering the channels customers want to see.To watch the full video of this episode visit: https://fusiononemarketing.com/customer-service-statistics/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:[0:02] Welcome to Marketing and a Mic![01:55] Customer Age Drives Preference[04:41] Stage of Buying Impacts Preference[09:13] Text Messaging vs Live Chat vs Messenger [11:18] SMS Content That Consumers Want[13:41] Fusion One Marketing's Tips [17:18] That's a Wrap!

Instagram was on the fast train last year with new features and updates, and they are showing no signs of slowing down.We're going to talk about what trends to expect now and in the near future with Instagram, and how to best use this platform for your business. To watch the full video of this episode visit: https://fusiononemarketing.com/instagram-new-features/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

This show is about discovering which marketing tactics are best for your business. We're going to walk through all the steps necessary to build the right strategy and share some key questions that will help you find the right marketing focus for your business.To watch the full video of this episode visit: https://fusiononemarketing.com/how-to-find-your-marketing-focus/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime-Stamp Notes:[0:08] Welcome to Marketing and a Mic![02:34] Defining Your Marketing Plan[04:44] Analyzing Your Target Audience[06:30] Identifying Pain Points[08:40] Applying The Right Marketing Tactics[12:28] Additional Marketing Options[19:09] That's a Wrap!

We've done the research for you and compiled a list of the top 6 marketing trends to be on the lookout for in 2022, and how to optimize them for your business.To watch the full video of this episode visit: https://fusiononemarketing.com/digital-marketing-trends-2022/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketingLinkedIn: https://linkedin.com/company/fusion-one-marketing/Instagram: https://instagram.com/fusiononemarketingTwitter: https://twitter.com/fusiononeteamTime-Stamp Notes: [0:29] Welcome to Marketing and a Mic[01:55] Voice Search[04:14] Social Selling & Social Commerce[06:47] Audio Content[10:11] Multitask Uniform Model[14:27] Short-Form Video[18:02] Customer Intent & User Experience[22:10] That's a Wrap!

QR Codes are making a comeback – for real this time. QR Codes are providing one of the most seamless and fastest customer experiences for customers.We have a complete list of ways to use this unique piece of technology to help make it easier and seamless for customers to take action!To watch the full video of this episode visit: https://fusiononemarketing.com/8-ways-to-brilliantly-use-qr-codes-for-marketing/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

This show is all about helping your business. We're going to give you a rundown of some basic digital marketing tactics every business should be doing and exactly how to do it. Plus, we've brought in some special guests to get in on the fun!To watch the full video of this episode visit: https://fusiononemarketing.com/your-digital-marketing-cheat-sheet/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

Goodbye Google My Business, Hello Google Business Profile! We're going to talk about everything that's changed and what these updates mean for businesses.To watch the full video of this episode visit: https://fusiononemarketing.com/the-new-google-business-profile-everything-you-need-to-know/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime-Stamp Notes:[2:07] What's Changed?[3:30] New Features[3:50] Verify Your Business[5:30] Edit Business Profile[7:06] Multi-Location Businesses[9:10] Edit Your Business Info[10:22] Add Your Products[11:44] Add Your Services[12:43] Your Customers[13:55] Messaging[16:11] Call History[19:05] Benefits of Google Business Profile[20:49] That's a Wrap!

Join us for Part 2 as we dive deeper into creating YouTube Ads. We'll explore how to set up, target, and launch an effective ad on YouTube. We'll also share some of our top tips that will ensure you're setting up your ad for success.Time-Stamp Notes:[3:16] YouTube Ad Setup[4:02] Google Ads[5:07] Campaign Goals[5:52] Campaign Subtype[6:27] Budgeting Strategy[7:12] Setting Up Your Budget[10:44] Inventory Type[12:45] Defining Your Target Audience[13:29] Demographics[14:37] Targeting[16:30] Custom Intent[18:14] Launch Your Ad[20:09] Tracking Metrics[22:08] That's a Wrap!To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketingLinkedIn: https://linkedin.com/company/fusion-one-marketing/Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

If you've seen YouTube ads in action, you might be asking yourself, "are they worth the investment?" The short answer is yes! YouTube Advertising is actually relatively inexpensive for small businesses, and the cost might surprise you.We're going to break down the basics in advertising costs, the different types of YouTube ads available, and how to create an Oscar-worthy video that will entice viewers to take action.To watch the full video of this episode visit: https://fusiononemarketing.com/how-to-create-youtube-ads-beginners-guide/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

It's official. It's happening. Apple's new policies have impacted small businesses and Facebook advertisers. However, it's not all lost. We've got some helpful workarounds for small business owners to get the most out of their online ads despite these changes.To watch the full video of this episode visit: https://fusiononemarketing.com/what-apples-ios-update-means-for-advertising/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

Digital Marketing is all about connecting with your audience exactly when and where they are spending most of their time: the internet.There's a lot to it, but we're going to simplify it all so you can see exactly how it can be a great profit center for your business.To watch the full video of this episode visit: https://fusiononemarketing.com/what-digital-marketing-can-do-for-you/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

What is a Brand? What isn't a Brand? You might be surprised that branding has very little to do with your design, your product, and even YOU. Is your mind blown yet? We're going to define exactly what branding is and how to build a powerful branding strategy.To watch the full video of this episode visit: https://fusiononemarketing.com/what-branding-is-and-what-it-isnt/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

You may have not heard of the term omnichannel marketing, but I can guarantee your using it – and it's safe to say you're dependent on it.We're going to share what it is, how it works, and why it provides the most seamless and personalized experience for your customers.To watch the full video of this episode visit: https://fusiononemarketing.com/omnichannel-marketing/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

Calling all Canva lovers! Hang on to your hats because we've got some great Canva secrets to share with you. In this step-by-step tutorial, we'll show you some AMAZING Canva features to take your creations to the next level!From templates to keyword searches, to special effects and video tools, this show has it all!To watch the full video of this episode visit: https://fusiononemarketing.com/canva-features-you-may-not-know-aboutTo learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

We've compiled a list of crucial questions every business owner should be asking themselves to set their company up for success...and there are a few questions that may even surprise you. This is going to be a highly informative show you won't want to miss!To watch the full video of this episode visit: https://fusiononemarketing.com/important-marketing-questionsTo learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

It's not your Grandma's Facebook anymore! Facebook and Instagram have made some major updates to help small businesses connect to potential customers, promote and sell products, and drive conversions.Tune in for our LIVE Demo and get a full tutorial on how to "bling out" your Business Pages and take advantage of these awesome features!To watch the full video of this episode visit: https://fusiononemarketing.com/the-top-facebook-and-instagram-updates-you-dont-want-to-missTo learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

We love digital marketing, but we also love to partner with other types of marketing companies that can take your business to the next level.Samata Shah, the owner of Kopri Promotions, joins us to explain the importance of branding through promotional products and the added gains it gives your marketing strategy.  **Join us LIVE every Friday at 8 AM CDT on Facebook, YouTube, Twitter, and LinkedIn! Follow us for the latest digital marketing tips, tricks, and trends.To watch the full video of this episode visit: https://fusiononemarketing.com/the-importance-of-promotional-products-to-brand-your-business/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

Digital Marketing is everchanging, so it's only natural to have some common questions about the industry.  We thought it would be helpful to put together a list of our most frequently asked digital marketing questions and the answers to them.From websites to social media and everything in between, we're going to cover a lot of ground on this show!To watch the full video and transcript of this episode visit: https://fusiononemarketing.com/digital-marketing-our-most-frequently-asked-questions/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn:https://linkedin.com/company/fusion-one-marketing Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

There's a lot of myths floating around out there in the digital marketing world. This makes it difficult for businesses to know exactly what they should or should not be doing. We're going down the list of most common digital marketing questions, and will separate fact from fiction to help your business stay on the right track.To watch the full video of this episode visit: https://fusiononemarketing.com/digital-marketing-fact-vs-fiction/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

Local SEO improves your businesses' online visibility from relevant local searches. So, if you want your business to show up, you need to make sure you're doing all the right things to improve your rankings. We've created a step-by-step guide to help make sure your local SEO stays updated and local customers can find you online.To watch the full video of this episode visit: https://fusiononemarketing.com/local-seo-updates-to-make-right-now/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

What do consumers want to see on social media? Bottom line, people, not just products, matter to consumers.We're going to share why it's so important that your brand produces content consumers want to see and show you some trending content ideas to help you win over consumers.To watch the full video of this episode visit: https://fusiononemarketing.com/the-types-of-content-consumers-want-to-see-on-social-media/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam