Modern Chiropractic Marketing Show

In this episode of 'Modern Chiropractic Mastery,' Dr. Kevin Christie interviews SEO expert Darcy Sullivan to discuss the impact of AI on Google search and SEO strategies for chiropractors. They explore the benefits and challenges of using AI tools like ChatGPT, the importance of valuable content creation, and the evolution of search behavior. Darcy provides actionable advice on optimizing online presence, maintaining congruent business listings, and leveraging content to stay ahead in the evolving digital landscape. Dr. Christie emphasizes the critical role of consistent, educational content in drawing new patients and competing in the AI-driven future.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Corey Campbell from the Motion Palpation Institute. Dr. Campbell discusses his mantra of 'grit, grace, and gratitude,' and its importance in the daily life of a chiropractor. He shares his career journey, teaching experience, and the value of mentorship and community in professional growth. The conversation explores the challenges of the chiropractic profession, the necessity of being skilled with hands, and maintaining a balanced life.

In this solo episode of Modern Chiropractic Mastery, host Dr. Kevin Christie dives into the concept of creating margin in your life, which refers to building buffer space to handle unexpected challenges, reduce stress, and enhance well-being. Topics covered include financial, time, energy, relationship, work, emotional capacity, health, and leisure margins. Dr. Christie discusses the importance of understanding the stage of life you're in and offers practical tips for auditing and improving each aspect. He emphasizes that it's possible to maintain high productivity and business success while also improving life's margins.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Jonathan Saigh, an experienced chiropractor who has successfully built and integrated a large clinic in Wisconsin. The discussion covers the importance of having a vision for growth, the mental and financial rigors of establishing an integrated practice, and strategies for providing exceptional patient care. Saigh shares insights on managing a diverse team of medical professionals, the significance of delayed gratification, and the necessity of evolving in business. He also gives practical advice for chiropractors looking to start their own integrated clinics and emphasizes the value of a solid problem-solving system and strong team dynamics.

In this value-packed episode of Modern Chiropractic Mastery, host Dr. Kevin Christie sits down with Tim Hawkins, a seasoned fractional CFO who specializes in helping chiropractic practices thrive.Together, they unpack the financial playbook behind sustainable growth—covering everything from forecasting and cash flow strategies to profit margins and performance metrics every chiropractor should track.Tim offers a behind-the-scenes look at:*The real value of a fractional CFO—and when to hire one*How to evaluate your practice's readiness to scale to multiple locations*Key financial indicators that signal smart growth opportunities*How to balance personal income goals with business profitability*Marketing as a non-negotiable investment*Leveraging equipment, tech, and even private equity with intentionWhether you're a solo doc or managing a growing team, this conversation is a must-listen for any chiropractor aiming to build a financially sound and scalable practice.Tune in and discover how to scale smarter—not just bigger.

In this solo episode of Modern Chiropractic Mastery, host Dr. Kevin Christie explores the concept of the profit-sharing model in chiropractic practices. Dr. Christie shares insights from various experts and practical applications from his own practice. He delves into the benefits, challenges, and key considerations of implementing a profit-sharing system, drawing on recommendations from industry leaders like Dr. Ray Tuck and resources like 'The Great Game of Business' by Jack Stack and 'Simple Numbers 2.0' by Greg Crabtree. Dr. Christie provides detailed guidance on setting up the model, managing overhead, and ensuring both associate doctors and practice owners benefit from the arrangement. He emphasizes the importance of profitability, financial clarity, and strategic planning in making the model work effectively for both parties.

In this episode of 'Modern Chiropractic Mastery', Dr. Kevin Christie interviews Jeff Moore, a physical therapist from the Institute of Clinical Excellence and founder of Onward Physical Therapy Clinics. They discuss the nuances of leadership in private practice, the importance of mentorship, and how to cultivate conviction in clinical skills. Jeff shares insights into a fitness-forward approach to physical therapy, the structure of his cash-based clinic model, and the role of interpersonal skills in successful practice management. The conversation also delves into strategies to prevent burnout and the importance of skill stacking for career advancement. This episode offers valuable advice for chiropractors and physical therapists looking to enhance their leadership capabilities and practice efficiency. https://ptonice.com/https://onwardphysicaltherapy.com/

In this solo episode, Dr. Kevin Christie dives into the rapidly evolving landscape of AI-powered search and its profound implications for chiropractic marketing. He kicks off with a surprising real-world example: a 69-year-old new patient who found his practice using Grok, an AI search engine—highlighting a shift that's already underway.Dr. Christie explores how tools like ChatGPT, Claude, and Grok are changing the way patients discover providers, thanks to more nuanced and personalized search experiences. He shares insights from real AI prompts where his practice came up as a top recommendation for sports chiropractic and shockwave therapy in Boca Raton.The conversation then shifts to strategic takeaways: why creating consistent, high-quality, human-driven content is essential in standing out in AI-generated search results. Drawing from Gary Vaynerchuk's talk at Parker Vegas, Dr. Christie reinforces the idea that your practice must function like a media company—educating, engaging, and creating content that reflects your expertise and personality.Learn how to embrace AI without losing your human touch, and why blending both is key to thriving in the new era of search.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Tyler and Dr. Laura Wright to share their transformative journey over the past year. As members of the West Mastermind group, the Wrights recount their bold decision to move from Jackson, Wyoming to Anchorage, Alaska, uprooting their clinic and family life in search of better opportunities. They discuss the various challenges they faced, from selling their home and closing their practice to rebuilding their business in a new location. The conversation highlights the importance of resilience, adaptability, and the mindset of overcoming obstacles. Tune in to be inspired by their story and learn how to tackle big changes in your own professional and personal life.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Craig Huston, a seasoned business consultant, to discuss the vital role of playbooks in chiropractic practices.Huston shares insights from his extensive experience in various industries, emphasizing how playbooks can streamline operations, enhance employee onboarding, and ultimately increase a practice's value. He explains the difference between playbooks and standard operating procedures (SOPs), advocating for a more digestible approach that focuses on key tasks and processes.Listeners will discover practical strategies for creating effective playbooks, including utilizing technology for documentation and training. The conversation also touches on the importance of building a self-managing business that can thrive independently of its owner, preparing for unforeseen circumstances, and ensuring a solid exit strategy for the future.This episode is a must-listen for chiropractors looking to elevate their practice through structured systems and improved operational efficiency, all while fostering a culture of engagement and excellence.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages with Naota Hashimoto, a chiropractor and entrepreneur, to explore the transformative concept of the five pillars of profit. Hashimoto shares invaluable insights from his journey in founding the software TrackStat, discussing how technology can be leveraged to enhance profitability in chiropractic practices. He emphasizes the importance of understanding and monitoring profit margins, as well as implementing innovative strategies to both increase revenue and reduce costs. The conversation dives deep into practical approaches, such as diversifying services, automating repetitive tasks, and effectively managing accounts receivable. Both entrepreneurs also highlight the significance of taking action and completing projects to drive growth, urging chiropractors to engage with their communities and market themselves effectively.

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie discusses an essential assessment tool for hiring associate chiropractors. Dr. Christie delves into the Talent Impact Profile (TIP), provided by VisionSpark, and explains its significance in identifying the best fit for associate roles. He outlines the challenges in finding compatible owner-associate dynamics and categorizes chiropractors into three types: clinicians, builders, and entrepreneurs. Dr. Christie emphasizes the importance of a meticulous hiring process, which should include evaluations like the TIP and the Kolbe assessment to measure cognitive, affective, and conative traits. Additionally, he stresses a four-phase approach to building a great team: talent acquisition, a comprehensive hiring process, thorough onboarding, and continuous training using the 'constant gentle pressure' method. This episode is a guide for practice owners to hire effectively and develop a productive, well-integrated team.

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie dives deep into the critical topic of managing the chatter and emotions that can impact chiropractors in their daily practice.Drawing insights from Ethan Cross's books, Chatter and Shift, Dr. Christie explores the psychological underpinnings of self-talk and emotional management. He emphasizes the importance of harnessing the voice in our heads, offering listeners actionable strategies to transform negative self-talk into a more empowering dialogue.Listeners will learn practical techniques such as using distanced self-talk, reframing challenges, and broadening perspectives to mitigate the impacts of stress and anxiety. Dr. Christie also discusses the concept of self-efficacy and how belief in one's capabilities can significantly influence emotional outcomes.This episode is a must-listen for chiropractors at all stages of their careers, providing essential tools to enhance emotional resilience and foster a positive mindset. Discover how to become a thermostat in your practice, setting the tone for your environment rather than merely reacting to it.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Jared Wadsworth, a chiropractor who has carved out a highly successful career by specializing in the golf niche. Over the past five to seven years, his dedication to educating and engaging with the golf community has led to a major breakthrough—working extensively with a professional golfer.Dr. Wadsworth shares the key strategies that helped him stand out, including overcoming the discomfort of video marketing, building a loyal client base, and balancing business growth with personal life. He also reveals his transition from an independent contractor to practice owner, achieving an impressive 40% increase in office visits and 45% revenue growth in 2020—despite the challenges of that year.This episode is packed with valuable insights for chiropractors looking to define their niche, create impactful content, and turn passion into professional success.Tune in now to learn how persistence and smart positioning can transform your practice!

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dr. David Berg, chiropractor and founder of Redirect Health, to discuss innovative healthcare solutions and business growth.Dr. Berg shares his journey from the Canadian healthcare system to creating a U.S.-based platform that cuts healthcare costs by optimizing routine care and reducing unnecessary expenses. Redirect Health's model is designed to help chiropractors and small businesses lower costs while improving employee retention and competitiveness.Dr. Berg provides real-world examples, like reducing costs for medications and MRIs, showcasing how businesses can better manage healthcare expenses and offer employees affordable, accessible care.This episode is essential for chiropractors and business owners looking for practical strategies to reduce healthcare costs and strengthen their practice or workforce. Learn more at redirecthealth.com.

In this solo episode of Modern Chiropractic Mastery with Dr. Kevin Christie, chiropractors are guided through common capacity blocks hindering their practice growth. Derived from Dr. Christie's work with Strategic Coach, these capacity blocks include lacking support team members, clinical duplication, limited space and equipment, mindset issues, time constraints, delegation challenges, cash flow problems, and marketing deficits. Dr. Christie emphasizes the importance of viewing support team members as investments and discusses how tools and coaching can help overcome these obstacles. He highlights the concept of 'even better' growth and provides detailed insights into addressing underlying problems that prevent chiropractors from breaking through the ceiling of complexity in their practice.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes John Williams, a certified coach from the Great Game of Business, to discuss transformative business principles for chiropractic practices. The conversation delves into the Great Game of Business framework, emphasizing how to cultivate an ownership mindset among employees. John shares his extensive background in manufacturing and distribution, illustrating how these principles can be effectively applied to chiropractic settings. Listeners will learn about the importance of transparency in sharing financial information, the critical number that drives business success, and how to engage staff in decision-making processes. John also highlights the significance of creating a sense of purpose at work, which fosters motivation and commitment among team members.

Step into an enlightening episode of Modern Chiropractic Mastery as Dr. Kevin Christie sits down with renowned business strategist Gino Wickman, the visionary behind Traction and the Entrepreneurial Operating System.This deep-dive conversation unpacks Wickman's latest book, Shine, a powerful guide to unlocking leadership potential, personal growth, and the path to becoming your most effective self.Wickman reveals the key to entrepreneurial success—whether you're a chiropractor or a business owner—lies in understanding your inner drive and making choices rooted in love rather than fear. He introduces the three discoveries that set your true self free and shares the 10 essential disciplines designed to amplify energy, impact, and inner peace. From long-term vision to knowing your 100%, these principles help create a thriving, balanced life.Together, Dr. Christie and Wickman explore the game-changing power of letting go of ego to achieve both ambition and deep fulfillment. This is an episode you won't want to miss!

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Scott Munsterman, an expert in compliance for chiropractic practices. The conversation covers crucial topics such as the importance of compliance programs, understanding NPIs, billing practices, and the nuances of evaluation and management coding. Dr. Munsterman also explains the significance of the ABN form for Medicare patients and the necessity of informed consent, emphasizing its role in patient safety and legal protection. Listeners will gain valuable insights into the challenges of maintaining compliance in a highly regulated healthcare environment and the strategies to effectively manage these requirements. Whether you're a seasoned practitioner or a new chiropractor, this episode provides essential guidance to ensure your practice operates within legal and ethical boundaries.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the application of AI in chiropractic marketing. Dr. Christie describes how he used AI to create a podcast episode based on his book 'Doing It Right: Modern Chiropractic Marketing'. The episode features AI voices as co-hosts discussing the core principles of effective chiropractic marketing, including content creation, patient engagement, and the importance of ethical marketing. Additionally, Dr. Christie announces an upcoming webinar on the essential marketing blueprint for evidence-based chiropractors and emphasizes the importance of continuous learning and adaptation in the evolving healthcare landscape.

In this episode of Modern Chiropractic Mastery, hosted by Dr. Kevin Christie, special guest Michael Silverman, an attorney from Florida, shares valuable insights on establishing integrated chiropractic practices. The discussion covers various aspects, including different levels of integration, legal requirements, compliance, and misclassification of employees. Michael emphasizes the importance of written agreements, compliance programs, and understanding both state and federal regulations. Additionally, the episode highlights the benefits of integrated practices, such as improved patient outcomes and increased revenue, while also addressing key considerations for implementing and maintaining such practices successfully. Whether you're considering integrating your practice or simply want to understand the legal landscape better, this episode provides a wealth of information to guide you through the process successfully.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie discusses cost-effective marketing strategies for chiropractors to enhance their practice growth.Key topics covered include the importance of email marketing, utilizing video marketing for a stronger patient connection, leveraging Instagram reels, implementing text message campaigns, and building a robust allied health network.Dr. Christie also emphasizes the significance of community outreach, patient appreciation days, and optimizing your website and search engine presence. The episode features insights into practical tools and resources available in the CSA Academy to further support chiropractors in their marketing endeavors.https://www.sites.modernchiropracticmarketing.com/

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Brandy Brimhall to discuss various aspects of chiropractic practice management, including insurance credentialing, billing, coding, and optimizing systems for both in-network and out-of-network providers. Brandy emphasizes the importance of understanding the revenue cycle from the initial patient contact through the end of treatment, including managing claims and patient relationships effectively. They also explore best practices for monitoring billing processes, handling patient statements, and maintaining compliance, whether the practice is in-network or operates on a cash basis. Tune in to learn how to enhance the logistical efficiency of your practice, improve patient satisfaction, and ensure compliance with insurance billing requirements. Whether you're in-network, out-of-network, or a cash-based practice, this episode provides essential guidance to optimize your financial operations.

In this reflective episode of Modern Chiropractic Mastery, host Dr. Kevin Christie shares his annual tradition of conducting a Positive Focus, a concept he learned from Strategic Coach. This episode is a heartfelt exploration of the past year's achievements, challenges, and the vision for 2025, aimed at inspiring chiropractors to harness the power of positivity and confidence in their personal and professional lives. Dr. Christie begins by explaining the importance of the Positive Focus tool in reinforcing personal confidence, which is crucial for progress and achievement. He shares his own experiences from 2024. Each achievement is dissected to highlight its significance and the further progress it encourages. Listeners will gain insights into the importance of planning and executing a vision for the future. Dr. Christie outlines his goals for 2025, emphasizing the need for an accelerator year in both his practice and Modern Chiropractic Marketing (MCM). He discusses plans for the Mastermind groups, the Chiropractic Success Academy, and the continuation of providing value through coaching and content marketing. Tune in to be inspired to create your own Positive Focus and set a clear vision for the coming year. Dr. Christie encourages chiropractors to acknowledge their achievements, plan actionable steps for further progress, and embrace the journey towards a successful 2025

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie sits down with Dr. Gage Winkels, an associate chiropractor at Health Fit Chiropractic, to explore the dynamic world of Instagram Reels and its impact on chiropractic marketing. Dr. Christie and Dr. Winkels delve into the landscape of Instagram, highlighting the platform's shift towards emphasizing Reels as a response to TikTok's popularity. They discuss the mechanics, strategies, and tactics essential for creating effective Instagram Reels that can enhance branding and patient engagement. From understanding the nuances between posts, stories, and reels to leveraging trending music and captions, this episode is packed with actionable insights. The conversation also touches on the importance of building a robust social media presence, especially for young chiropractors entering the field. Dr. Winkels shares his journey of taking on marketing responsibilities within the practice and the intrinsic motivation required to succeed in today's digital age. They also discuss the benefits of collaborating with local businesses and influencers to expand reach and credibility. Listeners will gain valuable knowledge on how to track and analyze Instagram metrics, set realistic goals, and maintain consistency in posting. Whether you're new to social media marketing or looking to refine your strategy, this episode offers practical advice to elevate your chiropractic practice's online presence.

In this insightful episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Kristen Lawrenz from Student Loan Planner to tackle a pressing issue for many chiropractors: managing student loans. With changes in loan programs and economic conditions, this conversation is a timely update on strategies to handle student debt effectively. Dr. Lawrenz shares her expertise on navigating the complexities of student loans. They discuss the current state of student loans for chiropractors, including the average debt amounts and interest rates that recent graduates face. Dr. Lawrenz explains the nuances of the SAVE plan, its benefits, and the challenges posed by recent legal proceedings that have put the plan on hold. Listeners will gain valuable insights into the options available for managing student debt, including the Fresh Start program for borrowers in default and strategies for balancing loan repayment with other financial goals. Dr. Christie and Dr. Lawrenz emphasize the importance of not letting student loans hinder financial growth and professional success, offering practical advice for chiropractors at different stages of their careers. Tune in to learn how to navigate the student loan landscape and make informed decisions that align with your financial and career aspirations.

In this solo episode of Modern Chiropractic Mastery, host Dr. Kevin Christie delves into the distinction between fluid and crystallized intelligence and their significance for chiropractic professionals. Drawing insights from Arthur Brooks' book 'From Strength to Strength,' Dr. Christie explores how recognizing and transitioning between these forms of intelligence can shape and enhance a chiropractor's career. He discusses the common pitfalls for both younger and seasoned chiropractors, offers strategies for navigating midlife career challenges, and stresses the importance of faith, family, friendships, and a positive work attitude in achieving long-term career satisfaction.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes back Dr. Naota Hashimoto from TrackStat to explore effective reactivation strategies for chiropractic practices. Throughout the episode, Dr. Christie and Dr. Hashimoto discuss the importance of defining what reactivation means for your practice and how to effectively measure and optimize it. They explore the challenges many practices face, such as insufficient content marketing and communication technologies, and provide actionable strategies to overcome these obstacles. Dr. Hashimoto shares insights on tools and technologies that can streamline reactivation processes, including the use of targeted lists for direct mail, text messaging campaigns, and the implementation of new services and offers. They also touch on content marketing, referral techniques, and maintaining patient engagement. Tune in for valuable tips to enhance your practice's reactivation strategies and ongoing patient communication.

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie addresses a critical concern for chiropractors: protecting your practice and income in the event of an injury. Inspired by a group coaching call, Dr. Christie shares practical strategies to safeguard your practice and ensure continuity, even when unexpected injuries occur. Dr. Christie emphasizes the importance of having a contingency plan in place, drawing from personal experiences and industry insights. He discusses various layers of protection, including having an associate or partner doctor, utilizing locum tenens, and securing short-term disability insurance. The episode also highlights the significance of maintaining an emergency savings fund and an unused line of credit to buffer against financial setbacks. Key topics include: · The role of an associate or partner in maintaining practice operations during an absence.· Utilizing locum tenens for both vacations and unexpected injuries.· The benefits of short-term disability insurance for chiropractors.· Building an emergency savings fund and securing a line of credit.· Avoiding high-risk activities to prevent injuries that could impact your practice. Tune in to learn how to ensure your practice remains resilient in the face of unforeseen challenges.

In this engaging episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Dr. Steven Geanopulos to explore the true essence of being an influencer in the chiropractic community. Dr. Geanopulos shares his journey from having no social media presence to becoming a significant influencer by providing valuable and ethical information.Dr. Geanopulos discusses the misconceptions surrounding the term "influencer" and emphasizes the importance of community influence over seeking celebrity status. He shares insights on how chiropractors can position themselves as experts within their communities by leveraging their unique knowledge and perspectives.Key topics include:· Dr. 'Geanopulos' transition from traditional practice to a virtual model during the pandemic.· The impact of creating valuable content and growing a substantial online following.· Strategies for chiropractors to engage their communities without the pressure of becoming global influencers.· The significance of understanding and improving metabolic health through chiropractic care.Dr. Geanopulos also touches on the potential for chiropractors to diversify their revenue streams and pursue personal and professional goals, such as spending extended time abroad while maintaining a virtual practice. This episode offers a fresh perspective on influence and provides actionable insights for chiropractors looking to expand their reach and impact.

In this insightful solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the complex realities of chiropractic revenue and the misconceptions surrounding it. With a focus on achieving financial stability and growth, Dr. Christie provides a thorough analysis of what it takes to ensure a professional and sustainable income in the chiropractic field. Dr. Christie challenges common misconceptions about revenue goals and highlights the importance of understanding the balance between overhead costs and take-home pay. He emphasizes the need for chiropractors to aim for a revenue target that allows them to build a strong team and provide excellent patient care without financial stress. Key topics include: · Understanding the importance of revenue targets like $30,000 per month. · The impact of overhead on a practice's ability to generate revenue. · Strategies for achieving a professional wage through effective practice management. · Insights from the Profit First model and Greg Crabtree's financial frameworks. · The significance of building a team to enhance patient experience and prevent burnout. Dr. Christie also introduces an upcoming six-week online course designed to help chiropractors reach their revenue goals through actionable strategies and leadership development. This episode is a must-listen for chiropractors seeking to optimize their practice's financial health and achieve long-term success.

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie shares insights into the essential services and technologies that can enhance your chiropractic practice. Drawing from his own experiences and experiments within his practice, Dr. Christie highlights the importance of leveraging modern tools to bridge gaps and improve efficiency in today's challenging chiropractic landscape.With the evolving nature of insurance reimbursements and the rise of cash practices, Dr. Christie emphasizes the need to position oneself as an expert to attract cash-paying patients. He discusses the impact of technological advancements and services that provide a significant return on investment, transforming costs into valuable investments.Dr. Christie introduces VisionSpark's upcoming assessment tool to streamline the hiring process for chiropractic associates, alongside a new online course aimed at helping practices achieve $30,000 in monthly revenue.This episode is packed with actionable advice and resources to help chiropractors modernize their practices and thrive in a competitive environment.

Join Dr. Kevin Christie in an exciting episode of Modern Chiropractic Mastery as he sits down with Dr. Courtney Conley, a renowned specialist in foot and ankle care and the force behind the popular Instagram profile, Gaithappens. Dr. Conley shares her incredible journey from her early days as a ballet dancer dealing with foot issues to becoming a transformative figure in the chiropractic community.In this episode, Dr. Conley discusses her appearance on the Peter Attia podcast and its impact on her practice and professional positioning. She delves into her passion for the foot and ankle, emphasizing the importance of specialization and mastery in chiropractic practice. Whether you're interested in foot and ankle care or looking to enhance your practice, Dr. Conley's insights are invaluable.Key topics include:· The journey from ballet dancer to foot and ankle specialist.· Building a niche practice and the importance of positioning in the community.· The significance of content marketing and ethical promotion in chiropractic.· Mastering foot and ankle assessment and treatment techniques.· The upcoming MPI Gait Seminar with Dr. Conley and other industry leaders.Dr. Conley's story is a testament to the power of dedication, specialization, and strategic marketing. This episode is a must-listen for chiropractors looking to elevate their practice and make a lasting impact in their community.

In this enlightening episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes back Dr. Steven Fransen, a prominent figure in the chiropractic world, to discuss the "Four Seasons of a Chiropractic Career." Dr. Fransen, from the Remarkable Chiropractor, shares his insights on the different stages of a chiropractic career and the importance of transitioning through these stages with a clear vision and goals.Dr. Fransen elaborates on the four key phases: Launch, Build, Scale, and Exit, emphasizing the significance of understanding one's role, whether as a caregiver, business builder, or entrepreneur. He highlights the challenges faced by many chiropractors, particularly the "failure to launch," and provides strategies to overcome these hurdles. The discussion also touches on the entrepreneurial spirit within the chiropractic profession and the importance of aligning one's career path with their inherent strengths and aspirations.Key topics include:*The distinction between caregivers, business builders, and entrepreneurs in chiropractic.*The importance of understanding economic metrics like revenue per employee (RPE) in practice management.*Strategies for transitioning from a solopreneur practice to a scalable and durable business model.*The significance of building a business with an eye on future exit strategies.*Compensation models and the financial realities for associate chiropractors.Dr. Fransen also introduces the "Practice Value Drivers Cheat Sheet," a valuable resource for chiropractors looking to enhance the attractiveness of their practice to potential buyers. This episode is packed with actionable insights and strategic advice for chiropractors at any stage of their career, aiming to optimize their practice and ensure long-term success.

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie provides a comprehensive technology update relevant to chiropractic practices, highlighting advancements such as AI applications like Opus Clip, Zoom's AI capabilities, and Grammarly. Dr. Christie discusses new courses and initiatives, including the MCM online course designed to boost clinic revenue to $30k monthly. He also introduces effective tools and resources from CSA and FTCA, underlining the importance of modernizing practices to stay competitive. Additional insights include cash practice software benefits and Propel Marketing's SEO services. Listeners are encouraged to utilize technology for enhanced practice efficiency and patient-centered outcomes.

Dr. Kevin Christie hosts Dr. Brennan Donohue on Modern Chiropractic Mastery to discuss Dr. Brennan's journey from a new Doctor of Chiropractic to running a successful practice.They explore Dr. Brennan's growth within the Chiropractic Success Academy, the challenges faced, and the steps taken to achieve $30,000 in monthly revenue and beyond. The episode highlights the importance of mentorship, the balance between professional and personal life, and overcoming burnout. They also touch on the significance of a visionary approach, the power of strategic hiring, and maintaining a growth mindset while planning for a successful future in chiropractic practice.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dr. Greg Rose from the Titleist Performance Institute.Dr. Rose shares his journey from an engineering student to becoming a leading expert in golf injuries and a co-founder of the Titleist Performance Institute. They discuss how to position yourself as a golf injury expert, applicable strategies for various sports, and the importance of credibility and referral networks in building a successful practice. Key topics covered include:*The significance of credibility in establishing expertise.*Building a referral network with local professionals and trainers.*Utilizing social media and modern technology to enhance visibility.*The benefits of specializing in a specific sport or niche.*Innovative approaches to distance coaching and cash practice models.Dr. Rose also provides exciting updates on the future of TPI, including a $25 million renovation of their facility and the launch of new educational programs and certifications. This episode is packed with valuable insights for chiropractors looking to grow their practice and establish themselves as experts in their field.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Taylor Premer from Winchester Spine and Sport. They discuss the delegation of rehab exercises within chiropractic practice. Dr. Premer shares insights from his journey, including his early challenges with assessments and the evolution of his approach to delegating rehab tasks to interns and rehab techs. They also explore the importance of structuring intern programs and the significance of mastering manual therapy and assessment. Additionally, Dr. Premer emphasizes the need for a consistent training schedule and the value of practical experience in enhancing patient care. The episode highlights upcoming events like the MPI Adjustathon and various educational courses offered by Gestalt Education.Whether you're a chiropractor looking to delegate rehab tasks or seeking to improve your clinic's efficiency and patient care, this episode provides valuable insights and practical advice.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie interviews financial expert Christine Odell. Together, they dive deep into managing personal finances, overcoming inflation, and practical strategies couples can use to stay financially healthy.Christine shares her insights on managing your finances effectively, especially in challenging times like today's inflationary environment. She also sheds light on the cost of money, debt management, and the importance of budgeting and communication within marriages. The episode includes insights and historical context on inflation, strategies for managing financial stress, and planning for future stability. Useful for chiropractors and business owners, this episode is packed with actionable advice to navigate today's financial challenges.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie is joined by Dr. Ashley Jordan, an associate coach at MCM, to discuss the essential topic of community outreach for chiropractic practices.Dr. Jordan shares her journey from being a coaching client for five years to becoming a coach herself, and discusses the significant growth her practice has experienced through effective community outreach strategies. They explore the importance of integrating creative community engagement with digital marketing efforts to build a thriving practice.Key topics covered include:*The concept of five weekly community touches and how to implement it effectively.*The role of monthly creative calls in generating innovative outreach ideas.*Strategies for building a robust referral network with local professionals and organizations.*Tips on organizing and structuring community outreach campaigns for maximum benefit.*Insights on balancing work and preventing burnout while maintaining a high level of community engagement.Whether you're a seasoned chiropractor or just starting out, this episode offers practical advice and actionable steps to enhance your community presence and grow your patient base.

In this solo episode, Dr. Christie delves into marketing and communication strategies specifically tailored for the active care patient.Dr. Christie emphasizes the importance of ethical, patient-centered marketing and outlines the three phases of a patient's life cycle: new, active, and inactive. He highlights the often-overlooked active care phase and offers seven strategies to improve communication and patient adherence, which in turn enhances patient outcomes.Dr. Christie also discusses the benefits of using tools like Bonjoro for personalized video messages, new patient packets, email onboarding sequences, and more.Don't miss this insightful episode packed with practical advice and tips!

In today's episode, we are thrilled to welcome back Dr. Shawn Thistle to delve into the latest advancements in chiropractic research.Join Dr. Kevin Christie and Dr. Thistle as they navigate through the evolving landscape of evidence-based chiropractic care, discussing how integrating the latest research into practice can significantly enhance patient outcomes and foster professional growth. They also explore the transformative impact of big data, the mechanisms behind spinal manipulative therapy, and the promising role of artificial intelligence in the field.Discover the difference between evidence-based and evidence-informed practices and gain valuable advice for new chiropractors entering the profession. This episode is packed with insights that you won't want to miss!

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Amanda Campana from VisionSpark to delve into the intricacies of hiring the right chiropractic associate. They discuss the different types of associates—sustainers, builders, and hunters—and how to identify which one suits your practice best.Amanda introduces the Talent Impact Profile (TIP) assessment, a comprehensive tool that measures 16 different mental aptitudes and personality dimensions to help make data-driven hiring decisions. They also explore how this assessment can be customized to fit specific chiropractic roles and the importance of having a robust hiring process.Whether you're looking to hire a new associate or improve your current team dynamics, this episode offers invaluable insights and practical advice.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with tax strategist Barbara Schreihans to delve into the world of tax strategies for chiropractors. Barbara explains the key differences between traditional accounting and proactive tax strategy, offering invaluable insights for small business owners looking to optimize their tax situations legally and ethically.Barbara shares her expertise on:- The benefits of hiring a tax strategist versus a traditional accountant.- Utilizing family members in your business for tax advantages.- The importance of choosing the right business structure, such as S corporations, for significant tax savings.- Maximizing tax benefits through retirement plans and cost segregation studies.- Strategies for managing end-of-year tax surprises and maintaining financial health.Dr. Christie also highlights the importance of proactive planning and the role of coaching in achieving business success. He emphasizes the value of investing in professional services that offer a return on investment, such as tax strategists and business coaching.Don't miss this episode if you want to learn how to save more on taxes and run a more efficient chiropractic practice.

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie discusses five key business topics for chiropractors: cash flow management, compliance, outsourcing vs. in-house billing, envisioning a future bigger than the past, and knowing your practice's key metrics.Dr. Christie shares insights from interactions with members of his coaching program, Mastermind group, and online communities. Key strategies include:*Maintaining cash flow confidence,*Managing compliance requirements*Deciding between in-house and outsourced billing*Planning for a future vision*Understanding important practice statistics.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Manuel Astruc, a psychiatry expert specializing in mental health for healthcare providers and entrepreneurs. Together, they discuss strategies to prevent professional burnout and how different personality traits, such as high anxiety, OCD tendencies, and melancholic dispositions, can impact business owners. Dr. Astruc offers insights into managing empathy, anxiety, and depression, emphasizing the importance of work-life balance, self-awareness, and intentional recovery techniques. They also preview Dr. Astruc's upcoming talk for the 2024 East Mastermind focused on avoiding burnout while maintaining high performance.

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie provides key marketing updates and strategies for chiropractic practices.He discusses the benefits of using the AI tool Opus Clip for video content, the importance of Instagram Reels, the effectiveness of email marketing, why not to worry about recent Google updates for local practices, and the concept of front stage vs. backstage in practice management.Additionally, Dr. Christie highlights upcoming events in the 2025 West Mastermind program and encourages listeners to remain proactive in marketing tactics to optimize practice growth.

Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this episode, Dr. Christie welcomes back Dr. Josh Satterlee to discuss an essential topic for chiropractors: maximizing your chiropractic license. They delve into what it means to truly utilize your license to its fullest potential, focusing on honing your unique skills, building a competent team, and scaling your practice effectively.Dr. Christie and Dr. Satterlee explore the importance of mastering core competencies like diagnosis and chiropractic manipulation, emphasizing how these skills can set you apart and enhance your clinical decision-making process. They also discuss the strategic delegation of tasks such as patient exercises and certain therapies to trained team members, allowing you to focus on what you do best. This approach not only improves patient care but also helps in reducing practitioner burnout.Throughout the episode, they share practical examples and insights on how to integrate various diagnostic and treatment methodologies like SFMA, DNS, McKenzie, and ART into your practice. They also touch on the operational aspects of running a chiropractic practice, including the importance of delegating administrative tasks to free up more time for patient care.Dr. Satterlee also introduces his innovative communication platform, Trust Driven Care, which aims to enhance patient communication and automate routine tasks, allowing chiropractors to spend more quality time with their patients. Whether you're a seasoned practitioner or just starting out, this episode provides actionable strategies to help you maximize your chiropractic license and build a more efficient, profitable practice.

Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this episode, Dr. Christie is joined by Kristi Hudson of ChiroHealth USA to discuss an often overlooked but crucial aspect of chiropractic practice: billing compliance and avoiding dual fee schedules. Kristi Hudson provides invaluable insights into how to optimize your practice by adhering to proper billing practices, offering prompt payment discounts, and ensuring compliance with regulations.Dr. Christie and Kristi Hudson dive deep into the importance of maintaining compliance in your billing practices. They cover a range of topics including the pitfalls of dual fee schedules, the benefits of implementing a discount medical plan organization (DMPO) like ChiroHealth USA, and how to legally offer discounts to your patients. Kristi also shares some surprising statistics about the number of clinics ChiroHealth USA works with and the impact of their services on avoiding common billing traps.Additionally, Dr. Christie takes a moment to remind listeners about the upcoming West Mastermind in 2025, featuring a stellar lineup of speakers including Dr. Mark King, Dr. Holly Tucker, Dr. Brett Winchester, and Dr. Jay Greenstein. This event promises to be a comprehensive learning experience covering topics from clinical practice to business strategies and technology in chiropractic care.Don't miss this essential episode that provides actionable solutions for chiropractors looking to ensure their practice is compliant and profitable. Whether you're a seasoned practitioner or just starting out, this episode offers strategies to help you navigate the complexities of chiropractic billing and compliance.

Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this solo episode, Dr. Christie delves into an innovative approach to staffing your chiropractic practice, especially when resources are tight. He introduces the concept of the "Swiss Army CA," a versatile team member who can handle multiple roles within the practice, from patient care to front desk activities and even enhancing the patient experience.Dr. Christie discusses the core team structure of a chiropractic practice, which typically includes the chiropractor, a front desk rockstar, and a CA. He explores how a well-trained and highly capable CA can serve dual functions, thereby optimizing efficiency and profitability. This episode also covers the potential for outsourcing billing and using virtual front desk services to further streamline operations.Throughout the episode, Dr. Christie emphasizes the importance of strategic planning and thoughtful decision-making when it comes to staffing. He shares insights from his coaching experience, highlighting how some practices have successfully implemented these ideas to overcome common challenges such as financial constraints and time management issues.Don't miss this thought-provoking episode that encourages chiropractors to think outside the box and consider innovative staffing solutions. Whether you're just starting out or looking to optimize your existing practice, this episode offers valuable strategies to help you build a more efficient and profitable practice.

Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this episode, Dr. Christie is joined by Dr. Bobby Maybee, founder of the Forward Thinking Chiropractic Alliance (FTCA), to delve into the current state and future of evidence-based chiropractic practice. Dr. Maybee, a long-time friend and business partner of Dr. Christie, brings a wealth of experience and insight into the profession.Dr. Christie and Dr. Maybee discuss a range of topics, including the challenges and opportunities facing evidence-based chiropractors today. They explore the importance of clinical efficiency, the role of add-on services like laser and Shockwave therapy, and the need for chiropractors to adapt to a results-based economy. The conversation also touches on the potential for burnout and the importance of maintaining a beginner's mindset throughout one's career.Dr. Maybee shares his perspective on the splintering within the evidence-based chiropractic community and emphasizes the need for collaboration and open-mindedness. They also discuss the importance of being married to one's business and the role of ethical, patient-focused marketing in building a successful practice.Don't miss this insightful discussion that offers valuable advice for chiropractors at all stages of their careers. Whether you're a seasoned practitioner or just starting out, this episode provides actionable strategies to help you navigate the complexities of the chiropractic profession.