Movers and Shakers is a thought leadership forum that explores all facets of the latest marketing trends, strategies, and tactics centered around the move and homeownership.
Gen Z's loyalty is hard-won and easily lost. They are tech savvy, expect authenticity, and love a good deal. But, there's a lot more to know about this generation if you want to win them over for the long-term. In this episode, we'll chat about the nuances of this generation's purchase behaviors and preferences—and what all of it means for capturing their attention and earning their loyalty.
Let's talk about the up and coming generation: Gen Z!We cover 5 key characteristics that make them unique. So, if you're marketing to Gen Z in 2025, this is a must- listen to episode!
It's hard to wrap your head around big data, with 328.77 million terabytes of data being created each day – how do you even begin to navigate that? But just because the data is there, doesn't mean you should use it. We are joined to explore how PGM transforms data into actionable insights. Learn more about the complexities of massive data, and how marketers can find their sweet spot to enhance their campaigns. So, prepare for some data fun-facts and to find out how to use data to reach the right people, with the right message, through the right medium, at the right time.
Marketing often involves navigating a very thin line between privacy and personalization. Can we have our privacy and still enjoy those personalized, serendipitous experiences too? In this episode of Data Dialogues, we are joined by data experts Michelle Taves and Kristin Jones to discuss the "Privacy Paradox.” We explore the contrasting reality, which is that we all want brands to be protecting our personal information while the allure of tailored recommendations (and earning freebies and rewards) is undeniable. Now, let's discover why 73% of adults feel they lack control over how their data is used along with the ways marketers can create unique experiences without crossing the line…
What can data tell us about the unparalleled success of Taylor Swift as a brand?We are joined by Kristin Jones, Marketing Manager at Porch Group Media, who helps us explore the facts found in a Harris Poll about Taylor's fans and mega-fans (aka Swifties).Join us for a data-driven look into Taylor Swift!
Want to try CTV advertising this year but don't know where to start?In this episode of Data Dialogues, we are joined by CTV expert, Matt Collins, the Director of Product Marketing at MNTN. Matt lays out a checklist that will get your brand ready for CTV success on this valuable channel
Consumers spending significantly more time streaming than on Meta, CTV should be catching your attention – offering many possibilities to your marketing through precise targeting and real-time reporting.In this episode, we sit down with Matt Collins, Director of Product Marketing at MNTN, to explore the state of the CTV advertising landscape and explore the value of adding this data-driven channel to your media mix in 2025.
Have you ever thought of AI as your marketing partner-in-crime? Cause it can be!Brandon Turnbull, founder of Outbound Scale, returns to explore the cohesion that needs to exist between marketers and AI. Because, while AI excels at data processing and trend analysis, your human touch is what brings unique value to the table.AI can sometimes produce "duds," pulling from questionable sources and that's where your human expertise comes in. We will chat about how you can edit AI content to ensure that it aligns with your brand's voice and avoids seeming generic or inaccurate.Tune in as we explore how AI can be your co-pilot, enabling you to speed up research, refine your messaging, and enhance your overall productivity.
AI has been taking on an increased role in pretty much every aspect of our lives. In this episode, we welcome Brandon Turnbull, founder and CEO of Outbound Scale, to move past the hype and explore the practical uses for AI.Brandon shares invaluable insights on how AI can help you streamline workflows, enhance productivity, and gain a competitive edge – with some pretty fantastic real-world examples.Plus, we'll have a good laugh at the quirks of AI image generation and discuss the crucial balance between automation and human creativity.
Market research positions your brand as a thought leader on important topics in your industry.Todd Lebo, CEO of Ascend2, is back to guide us through the process of creating impactful reports, from initial goals to branded delivery.Join us to discover how market research builds a story for your brand that can be shared through a multichannel experience for your customers.About Todd Lebo, CEO of Ascend2As CEO, Todd Lebo oversees the big-picture strategy and research-based content innovation to help clients better engage with their target audience, build thought leadership, and meet demand generation goals. His background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. Lebo has led programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and has had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales.About Ascend2Ascend2 is a marketing technology firm and agency partner that creates original research content to build branding and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Each month, Ascend2 surveys hundreds of marketers on topics and trends that influence the marketing industry.Learn More: https://ascend2.com/
Authentic marketing starts with solid research.In this episode, we're joined by Todd Lebo, CEO of Ascend2, to discuss how market research can benefit your marketing and sales teams.Tune in to learn how to use this research to build campaigns that educate, engage, and inspire your audience to take actionAbout Todd Lebo, CEO of Ascend2 As CEO, Todd Lebo oversees the big-picture strategy and research-based content innovation to help clients better engage with their target audience, build thought leadership, and meet demand generation goals. His background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. Lebo has led programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and has had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales. About Ascend2 Ascend2 is a marketing technology firm and agency partner that creates original research content to build branding and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Each month, Ascend2 surveys hundreds of marketers on topics and trends that influence the marketing industry.Learn More: https://ascend2.com/
Is dirty data keeping you up at night? Whether you're dealing with minor data hiccups or a full-blown data swamp, this episode is here to help. We're sharing data hygiene hacks to help you whip your data into shape and keep it clean for good. Tune in for practical tips and tricks you can implement right away. Plus, we'll give you the inside scoop on PGM's Data Bootcamp – your fast track to better quality data! And don't miss out – we've got a special offer waiting for you at the end.
Is your data a goldmine....or a dumpster fire?Dirty data has costly consequences. But what exactly is dirty data, why is it such a problem, and what can you do about it right now? In this episode, we fearlessly trudge through the messy world of dirty data to answer these questions.Join us as we confront the chaos of inaccurate, incomplete, and inconsistent data, exploring real-world examples and practical strategies for cleaning up your data act. Don't let dirty data derail your decisions – tune in to learn how to transform your data from a liability into a valuable asset.
When you think about the future of data – are you feeling excited or overwhelmed – maybe a mix of both? Like how we all had to scramble when cookies were going away…Welp, false alarm! Now, they're staying. However, the threat of this looming change for the last couple of years forced marketers to re-evaluate their targeting strategies and hone in on their first-party data. In this episode, we're joined by Michelle Taves, VP & Group GM of Porch Marketing Group, to chat about first-party data's rise to power and why it's become one of the most valuable assets to future-proof your marketing.And we can't talk about the future of data without mentioning AI! We explore AI's growing role in data analysis and predictive analytics, and what this means for the future of data.
The future is uncertain for TikTok.With TikTok facing a potential ban in the US, marketers need to be ready to pivot. In this episode, Data Dialogues host and Head of Marketing, Larisa Bedgood, and Kristin Jones, Content Marketing Manager at PGM, explore the latest developments in the ongoing debate surrounding the app's future and provide actionable strategies to help you adapt your marketing plans. We delve into alternative platforms and innovative ways to connect with your audience, ensuring your brand stays ahead of the curve, no matter what happens with TikTok.
Uh oh! Are you being misled by these common data myths?In this episode, Data Dialogues host, Larisa Bedgood, and Michelle Taves, VP & Group GM of Data and Marketing at PGM, uncover the truth behind these common myths. They also discuss the importance of creativity in data-driven marketing and the dangers of data overload.
Data is the key to truly understanding your customers, their needs, and what motivates them to buy from YOU.In this episode, Larisa Bedgood, Head of Marketing, and Michelle Taves, Group GM & VP, Data and Marketing discuss how data is a marketing super power that can be used to refine your targeting and reach your ideal customers.
Data has become an invisible yet omnipresent force in our lives. It'a generated by countless sources, shaping our experiences as consumers in various ways. The rise of connected devices – from smart homes to wearable tech – is exploding the amount of data being generated. Every sensor, every app, and every interaction with our digital devices creates a vast stream of data. And in marketing, you need to rely on quality data to make the right decisions. Customer data, sales figures, and market trends are all crucial for understanding your customers and optimizing your marketing.In this inaugural episode of the Data Dialogues Podcast, Larisa Bedgood, Head of Marketing at Porch Group Media, kicks off the new series with her colleague Kristin Jones, Content Marketing Manager at Porch Group Media. Together, they chat about the world of data, share mind-blowing big data stats, and provide insights on how you should approach your data-driven marketing strategies in 2025.
It's no secret – AI is helping marketers improve efficiency and enhance creativity. With the abundance of AI tools on the market, teams have many options to choose from to help produce high-quality campaigns that drive meaningful results.But, with a new AI tool launching every week, it can be hard to keep up and find AI solutions that work best for your needs. In this podcast, the PGM team will share the AI tools they use to simplify their marketing on a budget.
Learn from Sherehan Ross, a 3x Global CMO, as she shares her experience and insights on creating robust customer-centric marketing strategies from the ground up for brands across the globe. In this podcast, she will share her strategies for leveraging data-driven tactics, defining your audience, and implementing infrastructure to position you for success in today's marketplace.Key Topics:How to put the customer at the center of your marketing strategiesHow to leverage data-driven insights to optimize product-market fitTips on executing targeted campaigns to increase customer engagement
In marketing, your to-do list is never-ending. As a result, the technological boom of AI tools has been a welcome shift in the marketing landscape, helping you get more work done, much faster. Many tasks that used to take days can now be automated with AI, helping speed up workflows and maximize your marketing team's efficiency.Karlie Welch, Director of Marketing Operations for SuperDupe and Attention Grabbers, joins the PGM team to share tips on using AI tools to simplify your video marketing strategy. In this podcast, you'll learn how to:Streamline the video editing process with SubmagicAutomatically insert b-roll footage, trim silences, and add emojisCreate a digital avatar version of yourself using SuperDupeUse AI to generate your video content in various languagesCustomize scripts and audio tones with ease
The rising cost of living, inflation, and the surge in remote work are driving significant shifts in migration patterns.Ryan Cox, Director of Marketing at SIRVA Worldwide Relocation & Moving, joined the PGM team to share key insights from the 2023 North American Van Lines migration study. Together, we examined the evolving landscape of relocation and its implications for marketers.In this podcast, you'll discover:Key trends in American relocation and migration patternsFactors influencing moving trends and their impact on marketing strategiesThe importance of targeting new movers
In 2024, SEO continues to evolve rapidly, with a strong emphasis on user experience, relevancy, and adaptability. With the integration of AI and machine learning, search engines are becoming increasingly sophisticated, requiring marketers to prioritize quality content, technical optimization, and a holistic approach to digital marketing strategies for maximum visibility and success.In this episode, we will provide invaluable insights and actionable tips to help you drive organic traffic, improve your rankings, and achieve your SEO goals.Key TopicsBest practices for on-page and off-page optimization in 2024Leveraging content marketing and link building to boost your SEO effortsMeasuring success and refining your SEO strategy for continuous improvementAI and the future of SEO
The P&C insurance market is encountering challenges like climate change, rising claims costs, and evolving customer expectations.This podcast explores how leveraging property data helps insurers enable more accurate risk assessment, personalized underwriting, and proactive claims management.Key TopicsKey challenges in the P&C insurance market today and their impact on profitability and competitivenessHow property data can provide valuable insights to insurers, enabling better risk assessment and improved claims management processesAn exclusive sneak peek at PGM's upcoming property data product, Home Factors. Discover how our property data insights on the interior of homes can boost your underwriting decisions
In 2024, marketers are facing several challenges, including cookie deprecation, evolving privacy regulations, and budget constraints. In this podcast hosted by Larisa Bedgood, Head of Marketing at Porch Group Media, we will hear from Michelle Taves, GM of Porch Marketing Group on strategies our team of experts is finding success with, as well as what we are recommending to clients to maximize their marketing performance.Key TopicsLearn how to implement an “all-party data” strategyGet data quality tips to elevate campaign performanceExplore the competitive advantages of leveraging new mover marketingLearn about the benefits of adding CTV to your media mixDiscover how to modernize your direct mail marketing strategies
The demise of cookies is officially underway. On January 4th, Google began phasing out cookies, starting with a limited test to restrict cookies for 1% of Chrome users. By the end of 2024, Google plans to eradicate cookies for the entire Chrome user base.What does this mean for marketers? It's time to dump cookies and embrace new privacy-compliant marketing strategies. In this podcast, we will provide guidance and recommendations on how to adapt to the new privacy landscape and make a seamless transition to cookieless marketing. Key TopicsStrategies to ethically cultivate and leverage zero- and first-party dataBest alternatives to third-party cookies in 2024How to use predictive modeling to understand consumer intentThe importance of leveraging an all-party data strategy across channels
In a digital landscape where inboxes overflow and social media feeds are cluttered with advertisements, direct mail offers a compelling choice for marketers looking to engage their audience in fresh and exciting ways. In this podcast, Larisa Bedgood, Head of Marketing at Porch Group Media, and Michele Maxfield, General Manager of Welcome Wagon, join us to explore the innovative and impactful ways in which direct mail can enhance your marketing campaigns. Tune in for valuable insights and actionable takeaways to help you achieve exceptional results in your 2024 marketing campaigns.
Did you know that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is only 5-20%? Developing an email re-engagement strategy can help rekindle lost relationships, recover revenue, and breathe new life into your customer base.In this session, we'll explore the importance of re-engaging your audience and revitalizing your email database. Get up-to-date on best practices for crafting compelling re-engagement campaigns that not only capture attention but also drive meaningful conversions.Key TopicsWhy email re-engagement mattersHow to clean up your database to maintain a fresh audienceEmail segmentation tactics to rekindle interestContent and design tips to re-capture attentionTiming and frequency of re-engagement campaignsExamples of successful re-engagement campaigns& more!
Did you know that 80% of audiences tend to do business with a brand that personalizes their experience with it? Audience segmentation is the golden ticket to campaign success. Brands that leverage audience segmentation see increased engagement and improved customer loyalty. In this podcast, Amy Klenke, Head of Client Services and Product Strategy, and Larisa Bedgood, Head of Marketing, will discuss five key audience segments to power your 2024 campaigns.Key TopicsHow to leverage the new mover segment for customer acquisitionThe value of marketing to homeownersHow to reach in-market shoppers to boost salesCustom blended audiences for advanced targetingTips to segment your customer database for improved engagement
Marketing to new movers offers a unique window of opportunity to establish brand loyalty and capture a fresh customer base in a critical stage of their decision-making process. It enables brands to build long-term relationships with these individuals and households, resulting in lasting customer relationships and increased revenue.In this podcast, Michelle Taves, GM of Porch Group Marketing, and Larisa Bedgood, Head of Marketing, will uncover the secrets to harnessing new mover marketing and exclusive property insights to acquire new customers.
Gen Z's buying power is growing, and soon this generation will become the largest audience of shoppers. Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers.In this podcast hosted by Luci Rainey, former marketing executive for Comcast and PODS, special guest Nicole Bond, Associate Director of Marketing Strategy at Comperemedia, will share her expertise on Gen Z trends and how to best engage with this key audience in 2024. Key TopicsGen Z myths and realitiesThe diversified needs of the Gen Z consumerHow to breakthrough into this “ad adverse” audienceMarketing investments to prepare for 2024
Did you know that 34% of new movers purchase furniture before move-in day? Moving is a major consumer life event, characterized by increased spending on home-related expenses, particularly new furniture. Do you have a strategy in place to reach this valuable audience segment before your competition?Tune into this podcast with Michelle Taves, GM of Porch Marketing Group, and Larisa Bedgood, Head of Marketing, to learn about five strategies furniture retailers are using today to win new business. In this 30-minute information-packed session, we will share tips that you can implement in 2024 to sell more furniture, faster.Key TopicsStrategies to identify and target new moversHow to leverage pre-move indicators to reach moving homeowners firstHow to reach moving consumers who are upsizing to a larger home, and most likely in need of new furnitureThe value of marketing to millennials – the fastest growing segment of homebuyersOffline and online tactics to convert in-market furniture shoppers into customersBest channels to maximize your ad spendAnd more!
Join Luci Rainey, host of Movers and Shakers, and her guest, Jay Schwedelson, Founder of SubjectLine.com and a top email marketing voice on LinkedIn, as they lay out the latest best practices for email marketing. Jay is also the brains behind the free Guru virtual conference, the world's largest conference on email marketing, and the host of the “Do this, NOT That” podcast. Join this session for his best tips and tricks to leverage email marketing to end the year strong. Key Topics* Best practices: The do's and don'ts of email marketing* Email copy and design trends for improved performance* The importance of email segmentation and personalization* Email metrics that matter* And more!
In today's rapidly evolving digital landscape, data has become the cornerstone of successful brands, providing the foundation for informed marketing decisions. Just like maintaining a healthy lifestyle enhances your physical well-being, ensuring your data is in optimal condition is essential for the vitality of your campaign efforts. In this podcast, Kym Vance, Head of Business Development, and Larisa Bedgood, Head of Marketing, will explore strategies to whip your data into shape and unveil strategies to sustain its agility and relevance over time.Key Topics:The cost of out-of-shape dataCauses of poor data qualityTypes of data hygiene to improve your data fitnessHow to leverage data appending to provide a holistic customer view
Staying ahead of the curve is key to unlocking the full potential of your social media advertising efforts. As we approach 2024, the social media landscape is set to undergo changes that will redefine the way brands engage with their audiences online.In this podcast, we will unveil effective strategies that will dominate social media advertising in 2024 and beyond. From platform shifts to precise audience targeting, this session will equip you with the knowledge and tools to take your social media strategy to the next level.Key Topics:Explore the latest trends that will shape the 2024 social media landscapeThreads vs. X: What does the future look like for these platforms?The rise of social commerceLearn how to harness the power of all-party audiences to optimize your ad spend and boost ROASDiscover the benefits of integrating social media advertising as part of a media network solution
With Q4 approaching and media budgets getting trimmed, tune into this podcast to learn about 5 ways to maximize a shrinking media budget.Luci Rainey, former marketing executive at Comcast and PODS, will share her tested methods for making the most of your media budget to finish the year strong. She will also advise on the pros and cons of each of these budget-saving methods.
Technological advancements continue to reshape marketing and consumer. In this podcast, we will delve into the transformative landscape of media and unveil the key trends that will shape the upcoming year. We will explore top strategies, emerging technologies, and evolving consumer behaviors that will dominate the media landscape in 2024. Key Highlights:Navigating the streaming revolution – the role of CTVThe power of first-party dataDon't just personalize – hyper-personalize!Data in the clean roomAudience planning vs platform planning
In the dynamic world of data-driven marketing, harnessing the right information is crucial for success. Tune into this podcast to explore the untapped potential of 1st party data and uncover why it's your best friend in achieving marketing excellence.During this engaging session, we will delve into the five key reasons why 1st party data should be at the heart of your marketing strategy. From enhancing personalization to maximizing ROI, we'll highlight the undeniable advantages that this valuable resource brings to your business.Key Takeaways:Unrivaled Customer Insights: Discover how 1st party data provides a deep understanding of your customers' preferences, behaviors, and needs. Data Ownership and Control: Explore the strategic advantages of having direct access to reliable and accurate data that can fuel long-term growth.Enhanced Campaign Performance: Explore how leveraging 1st party data can supercharge your marketing campaigns.
The holiday season is a crucial time for businesses of all sizes, and the competition for consumer attention is fierce. In this podcast, you'll learn how to transform your holiday campaigns into a powerhouse of customer engagement and revenue generation.Key Topics:Understand the Holiday Landscape: Explore the unique challenges and opportunities presented by the holiday season and how to leverage them to your advantage.Four Holiday Audiences You Can't Afford to Miss: Discover 4 audiences types of audiences you should be targeting this holiday season (and every year) to maximize your holiday campaign success.Optimize Your Digital Presence: Leverage various digital channels to amplify your message.
Say you are looking for a new car and are researching online on car sites. Suddenly you see a new car insurance ad promising discounts and low prices. It seems odd, however, as you requested “no cookies” when you went to the auto websites. Instead, you may be a participant in contextual advertising. With cookie restrictions and privacy guardrails growing, contextual advertising is making a fast and furious return. It can be an effective way to target media for your potential customers who are opting out of cookies and protecting their privacy. Through contextual advertising planning, marketers rely less on a customer's data or personal information and instead leverage themes of content to deliver appropriate ads for the consumer. It is believed that a customer who searches and investigates a particular piece of content would also be in the market for relevant products associated with that content.In this podcast, Luci Rainey and guest Ben Gaddis, former CEO of T-3 Advertising and Partner at Superstep Capital, discuss winning strategies to leverage contextual advertising to drive new customers or increase brand consideration. As a long-time CEO in the advertising agency space, Ben knows firsthand how to leverage creative strategies for clients to drive business growth and guided clients such as All-State, UPS, 7-Eleven, and Staples. Ben is a frequent writer, speaker, and moderator and has been featured in Forbes, Wired, TechCrunch, The Wall Street Journal, NPR, and Bloomberg TV, among others.
As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability.Understanding the data, life event changes, signals, and insights that highlight retention opportunities is key to swinging the pendulum toward retention improvement. Studies show that even as little as a 1-5% improvement in retention can boost bottom-line margins significantly.Our guest speaker, Rick Lang, former Chief Marketing and Sales Officer of Comcast and current Head of Global Cable Sales at Afiniti, an AI company, focuses retention on “the little hinges that swing a big door.” In this podcast, Rick will share his lessons learned on the 4 advantages and methods of focusing on customer retention – and it all begins with analytics, data, and insights.
As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability.Understanding the data, life event changes, signals, and insights that highlight retention opportunities is key to swinging the pendulum toward retention improvement. Studies show that even as little as a 1-5% improvement in retention can boost bottom-line margins significantly.Our guest speaker, Rick Lang, former Chief Marketing and Sales Officer of Comcast and current Head of Global Cable Sales at Afiniti, an AI company, focuses retention on “the little hinges that swing a big door.” In this podcast, Rick will share his lessons learned on the 4 advantages and methods of focusing on customer retention – and it all begins with analytics, data, and insights.
In recent years, the advertising landscape has undergone a significant shift, with the impending departure of cookies playing a pivotal role. Long regarded as essential tools for digital advertisers, cookies have been the backbone of targeted advertising, providing valuable data about user behavior and preferences. However, growing concerns over privacy and data protection have prompted widespread changes in the way online advertising operates. As internet users demand greater control over their personal information, major web browsers and regulatory bodies have taken decisive steps to phase out or limit the use of cookies. This shift has sparked a profound transformation in the advertising industry, challenging marketers to explore new strategies and technologies to reach their audiences effectively. In this rapidly evolving landscape, the days of relying on cookies for advertising are fading away, giving rise to a new era of privacy-conscious, consumer-centric marketing approaches.So, what do advertisers need to do to prepare? Steven Goldberg, VP of North American Publishers at LiveRamp, and Todd Dziedzic, SVP of Digital & Analytics at Porch Group Media join Movers & Shakers host, Luci Rainey to discuss.
What exactly is going on with advertising cookies? The tracking cookie is crumbling – or is it with Google delaying it now until 2024? New alternatives have been introduced such as the privacy sandbox. Apple continues to launch anti-tracking platform updates to protect consumer privacy and privacy legislation is more confusing than ever.In this podcast, we will break down the cookie landscape and discuss what is happening, what we expect to happen, and what you need to know to keep your advertising strategies strong.Listen to this webinar to learn:How a cookie-less future will impact your marketing strategiesTimeline of the cookie declineWhat you need to do today to be preparedWhat alternatives are being developed or available now
Movers and Shakers host Luci Rainey interviews guest Erica Dudash, former retail marketing executive at top brands like Purple Mattress and American Eagle Outfitters, on key steps to revive your social media strategy.Luci and Erica will walk through five essential elements to structure a program that boosts your brand and breathes life into your social strategy.In this podcast, you'll learn how to leverage clear goals, understand your audience, align the right platforms, create and measure a test environment, and evolve a forum for conversation and evangelism.
An OTT (Over-The-Top) strategy checklist can be a useful tool to ensure that your business is ready to launch or expand its OTT offerings. By following these guidelines and creating a comprehensive OTT strategy checklist, businesses can improve their chances of success in the highly competitive market. Peter Jones, Head of Local Sales at Premion, discusses this further in our podcast.
Connected TV (CTV) ads are a powerful tool for businesses looking to reach audiences in the streaming television landscape. There are several types of CTV ads available, each with its own unique benefits and targeting capabilities. Peter Jones, Head of Local Sales at Premion, explains in our podcast.
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