Podcast appearances and mentions of jay schwedelson

Most of us have that voice in our head that says we're not ready, not good enough, or just faking it—and Jay Schwedelson is here to shut that voice up for good. In this episode, Jay explains how negative self-talk sneaks into your brain, why it's so convincing, and the weird trick he uses to stop it instantly. Plus, he somehow ties it all back to Mean Girls, Rocky, and Eddie Murphy.ㅤBest Moments:(01:15) Why switching careers into marketing isn't as hard as you think(02:18) The sneaky power of negative self-talk and how everyone falls for it(03:49) What UCLA's research says about how self-doubt rewires your brain(05:14) The hilarious but effective way Jay shuts up his inner critic(07:00) Jay's unapologetic list of the greatest movies ever madeㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

You know that feeling when events seem like a gamble and AI looks like it might replace the whole point of showing up? Here's the twist: showing up still wins. In this candid chat, Jay Schwedelson digs in with Alon Alroy on why micro events punch above their weight, how to make big conferences actually pay off, and what it takes to challenge a giant without a giant's budget.ㅤFollow Alon Alroy on LinkedIn, follow Bizzabo on LinkedIn, and visit Bizzabo.com to explore their event platform and resources. You can also check out Bizzabo's upcoming webinar on micro events—details available on their site or by messaging Alon directly.ㅤBest Moments:(01:28) From Air Force and an Airbnb-style idea to finding the real pain in events(04:53) AI raises digital noise but live events hit an all-time high for connection(08:00) Micro events that work cost 10k to 14k and get cheaper when you split with 3 to 4 partners(10:20) The booth isn't the strategy pre-during-post activation and same-day follow-up win ROI(15:00) Challenger playbook move fast a virtual launch in March 2020 vs incumbents months later(15:45) Busy vs Venti campaign speak directly to competitor pain and make it unforgettableㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Instagram just dropped a feature that's going to change how you scroll, and probably how you argue with your friends. Jay Schwedelson dives into Instagram's new Watch History tool, the oddly effective subject line hack that's boosting open rates, and why OpenAI's latest update might finally make Google nervous. Plus, a detour into Halloween costumes, reality TV, and a few questionable streaming picks.ㅤBest Moments:(00:34) Instagram finally adds a Watch History so you can find that video you lost in the scroll(01:56) The secret to higher open rates is mid-subject-line capitalization(03:00) OpenAI rolls out shared projects for all ChatGPT users, taking aim at Google Drive(04:00) Love Is Blind reunion and other “useless but necessary” TV updates(04:45) Google's top Halloween costumes of the year include demon hunters and… the LoraxㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Marketers are about to face a new kind of search—and Jay Schwedelson and Daniel Murray are breaking down what it means. Between trick-or-treating mishaps and Halloween candy hot takes, they unpack how AI browsers like Atlas and Comet are rewriting the rules for SEO, content gating, and how your website needs to function for both humans and AI agents.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:55) Why new AI browsers like Atlas and Comet could change how marketers think about search(04:45) How to make your website scannable, fast, and AI-friendly(06:15) Why you should optimize your forms for AI agents, not just humans(09:15) The future of gated content and why “resources” pages might disappear(10:15) How to design sites with fewer clicks and more instant answers(11:00) The great Halloween candy debate: full-size bars or bustㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

This week, I am joined by email marketing extraordinaire, public speaker, podcaster and business owner Jay Schwedelson. We explore how you can make sure your emails get the clicks they deserve through using subject lines and scheduling to boost engagement. We also dive into the impact of Jay's podcast on his personal brand, and how he successfully landed Hollywood superstar speakers at his GURU Conferences. Let's get stuck in…     ...      Connect with Jay:     LinkedIn: www.linkedin.com/in/schwedelson/ Website: jayschwedelson.com/ YouTube: www.youtube.com/@schwedelson Listen to his EPIC podcast ‘Do This, NOT That': open.spotify.com/show/7eiOfHmVakmy01eySdCBH1       Connect with Sophie:            LinkedIn: www.linkedin.com/in/sophie-milliken            Instagram: www.instagram.com/moja_sophie/                 ...             Want to be a guest on Beyond the Bio?      Do you have interesting ideas to share about how to raise your profile? We want to hear from you!       Fill out the submission form here: https://www.sophiemilliken.co.uk/btb           ...             This podcast is brought to you by Moja.       Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.           See how your profile is currently performing: https://mym-btb.scoreapp.com/     

October's serving up some wild marketing data, and Jay Schwedelson is here for it. From why company-name personalization suddenly skyrockets email open rates this month, to why it's officially time to ditch your Instagram posts for reels, Jay breaks down the trends that actually move the needle. Plus, a surprising stat about ChatGPT content that'll make you rethink your next prompt—and a hilarious detour into celebrity weirdness that you didn't know you needed.ㅤBest Moments:(00:59) Why using company names in subject lines boosts B2B email opens by over 30% right now(01:59) The right time to drop “Black Friday” in your emails for maximum engagement(02:43) Why regular Instagram posts are basically dead and reels dominate reach(03:37) Instagram's upcoming redesign proves it's all about reels and DMs(04:29) The top 50 AI phrases killing your engagement (and how to un-AI your writing)(06:49) Kristen Bell's bizarre anniversary caption that broke Jay's brainㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Even on airplanes, chaos finds Jay Schwedelson and Daniel Murray—but this Bathroom Break isn't just about travel horror stories. Between speakerphone offenders and oversized dogs, they break down how to actually organize your content so it doesn't become one big mess. From tagging systems and Notion libraries to “writer's rooms” that actually work, this one's packed with simple, real-world ideas to keep your marketing machine humming.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:13) Jay's nightmare airplane encounter with the loudest guy on speakerphone(03:03) Daniel explains how tagging content and tracking performance makes remixing easy(05:37) Why pain points and headlines belong in your content library, not just campaign names(07:31) The surprising way Daniel's team keeps newsletters fresh and relevant each week(09:15) Jay's tip for solo creators—schedule a content-only block on your calendar(10:43) Why you should include people outside your marketing team in brainstorming sessions(11:00) Jay's plea for airlines to ban “farm animal–sized” dogs from middle seatsㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Somehow, Jay Schwedelson made accountability sound like a superpower instead of a chore. In this short solo riff, he shares the one mindset shift that's fueled his entire career—how showing up every single week, no matter how small the action, builds momentum most people never find. If you've ever felt like you're “not the smartest person in the room,” this one hits differently.ㅤBest Moments:(01:00) Jay admits to constantly talking himself down—and why that's actually helped him grow(02:15) The two habits that changed everything: consistency and accountability(03:45) Why “learning by doing” isn't enough to stay sharp in your career(05:40) How a simple weekly Slack message can transform your growth and visibility(07:08) The real reason Jay's newsletter made him exponentially better at his job(09:28) Brutal stats that prove most people quit way too soon(10:15) The simple formula to beat 95% of people without being the smartest one in the roomㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Marketers love shiny objects, but this chat gets real about what moves pipeline right now with Jay Schwedelson and Ben Schechter. CMO FloQast! [Industry Giant Accounting Platform]From why webinars still outperform to how to score webinar engagement the smart way, Ben shares practical plays for B2B teams that feel more consumer savvy. You also get a sanity check on AEO experiments, and a peek at how a not-so-sexy category builds a brand people actually want to follow.ㅤConnect with Ben Schechter on LinkedIn and explore FloQast if you lead or support an accounting team looking to modernize the close and operations.ㅤBest Moments:(01:23) From B2C to B2B - the consumer skills that turbocharge enterprise growth(04:12) Webinars still crush - attendance, engagement, and conversion you can bank on(06:55) Registered vs attended vs engaged - who sales should call first and why(08:52) Stop worshiping lead count - pipeline and dollars beat vanity metrics(11:45) AEO is real but early - balance experiments with core SEO and paid search(15:15) Making accounting feel human - a distinct voice and an in-house studios teamㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Things are getting spooky in marketing this week, and Jay Schwedelson is here to break down what's worth your attention. From Microsoft revealing exactly how AI tools evaluate your website to the surprising email subject lines that actually boost Halloween engagement (no, not the pumpkin), Jay shares what's working, what's weird, and what to avoid—plus a quick detour into brain-melting AI video apps and some questionable Netflix choices.ㅤBest Moments:(00:45) Why Microsoft's AI content guidelines actually matter for your website(01:30) The simple Q&A format that helps AI (and people) understand your site faster(03:30) How B2B brands can tap into Halloween without looking ridiculous(04:45) The top three Halloween emojis that outperform the pumpkin(05:15) One preheader emoji trick that lifts open rates instantly(06:45) YouTube's wild new AI feature that lets you rewrite video endings(07:15) Jay's unfiltered take on OpenAI's Sora 2 app and the “brain snot” era of content(08:00) The Netflix show too disturbing for Jay to finish(09:10) Why the Amanda Knox Hulu series is unexpectedly binge-worthy(09:45) Final call for free seats at the Guru ConferenceㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Everyone thinks they're sending too many emails, but according to Jay Schwedelson and Daniel Murray, the truth is you're probably not sending enough. In this Bathroom Break episode, the duo dives into the myths around email frequency, timing, and those dreaded unsubscribes. They share hot takes, real data, and a few caffeine-fueled truths about what really keeps your emails in the inbox (and your audience engaged).Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.Best Moments:(01:05) Jay admits to skipping a VIP dinner for room service and honesty wins the night(03:12) Why sending more emails actually improves open rates and inbox placement(06:40) The myth of the “best day and time” to send emails and why variety wins(09:22) How AI tools can now auto-time your email sends to each subscriber's habits(13:00) Unsubscribes aren't bad—they can be a sign your content finally stood out(16:44) Relevancy and frequency are a power couple—great content earns more sends(19:55) Daniel shares the real cost of parenting on six Celsius a dayCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Running social for StubHub sounds like the dream gig—and Jay Schwedelson gets the inside scoop from Caity Bransby, who actually does it. From her start as a college student pitching her school's first Instagram account to leading social for one of the biggest event brands on earth, Caity shares what it really takes to “move at the speed of culture,” build a career from your phone, and stay cool under the viral spotlight.Best Moments:(01:34) How a college Instagram experiment became a career running social for StubHub(07:05) “Always be posting”—why action beats perfection every time(11:40) What “moving at the speed of culture” really means when you work for a major brand(14:56) Why Caity keeps her hands on the creative wheel instead of hiding in meetings(18:10) The secret to viral posts: follow instinct, not quotas(23:14) How active community management keeps StubHub top of mind with fansCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

You think events are just about sessions and swag, but Jay Schwedelson and Bob Vaez make the case that the real ROI happens before showtime and after hours. From pre-show outreach that actually drives booth traffic to the surprisingly strategic world of name badges, Bob shares hard-won plays that save budget and build relationships you'll still be cashing in on months later.Learn more about EventMobi!Best Moments:(01:27) How a boring engineer fell in love with conferences and built EventMobi from attendee pain points(05:24) The simplest networking hack: ask what people are doing for dinner and make it a small group(07:29) Speed to LinkedIn that night so your new connections actually remember you(10:00) The highest impact move for sponsors happens before the show: targeted pre-show emails(11:46) Smart due diligence: check which sponsors keep returning to the same event(16:38) Why badges matter more than you think and how truly wireless on-site printing changes everythingCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

ChatGPT just took a massive swing at e-commerce, rolling out instant checkout with Stripe so you can shop directly inside a chat window. Jay Schwedelson unpacks why this could be a Google-killer, why Threads is suddenly neck-and-neck with X in daily active users (even if it doesn't feel like it), and how Perplexity's new Comet browser can literally save you money at checkout. He also digs into a massive conversion study that proves simple words sell more than fancy copy, Instagram's big bet on Reels, and yes—some unnecessary drama around Cracker Barrel's logo. To balance it all, Jay throws in TV talk, a Dancing With the Stars surprise, and the news Scrubs fans have been waiting for.Best Moments:(00:16) ChatGPT adds instant checkout with Stripe, starting with Etsy and Shopify sellers(02:00) Threads reportedly matches X on daily active users—believe it or not(03:00) Perplexity launches Comet, an AI browser with auto coupon-finding at checkout(04:00) Study shows simple fifth-grade-level copy converts 56% better than complex writing(05:25) Instagram tests replacing the home tab with Reels as default feed(06:08) Cracker Barrel fires its branding agency after logo backlash(07:33) Robert Irwin crushes on Dancing With the Stars and teases a Bachelor future(08:00) Scrubs revival in the works with the original castCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Marketing's old “set it and forget it” strategy just got flipped on its head. Jay Schwedelson breaks down why evergreen content isn't enough anymore and how AI models like ChatGPT, Gemini, and Claude are forcing us to rethink everything. From adding dates and updates to your reports to re-labeling consumer guides for maximum visibility, he explains why recency is now the real SEO power play.ㅤBest Moments:(00:37) Why evergreen content used to dominate but no longer works in the AI era(01:22) How large language models prioritize recency over everything else(02:38) Why stale website pages are invisible to AI citations(03:15) The 50% boost from simply adding dates or “updated” to your content titles(04:15) Practical B2B examples like renaming reports with quarters and years(05:37) Consumer content tricks like “Holiday 2025 Gift Guide” or “Winter 2025 Style Guide”(07:01) Jay vents about neighbors putting up Halloween decorations way too early(08:15) Surprise reveal that Nick Lachey will appear at the Guru Conference karaoke contestㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

The internet turned money advice into extremes, so Jay Schwedelson brought on Braiden Shaw to share the practical middle path. You'll hear the simple 3-step ladder he uses to build wealth, why paying off your mortgage fast is not always the math win, and the counterintuitive way he grew from 2k to 1M followers by never selling for a year.ㅤStart with Amplify's Foundations program (25 dollars) to learn debt payoff, liquidity, and private markets, then explore the Growth Circle to co-invest alongside Braiden Shaw. You can also follow him on Instagram for daily financial tips.ㅤBest Moments:(01:10) From 2k to 500k followers in nine months and why sharing beats gatekeeping(03:03) Three steps to financial freedom simplified into debt, liquidity, then private markets(06:30) The mortgage vs investing example that flips the pay-it-off-fast advice(08:38) Post daily for a year without selling and focus only on educate or entertain(12:14) The first viral hit and how rapid iteration created compounding growth(16:15) Amplify Foundations for 25 dollars and a path to co-invest alongside BraidenㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Wrapping up their learnings from HubSpot's INBOUND marketing conference in San Francisco earlier this month, Sam takes a breather while Claudia joins Roop on the mics once again to chat about email marketing. What's working? What's changing? What's new? Claudia and Roop recap three email marketing sessions they attended with friend of the podcast, Jay Schwedelson.From subject lines that work to formatting hacks, new stats bring clarity to what's ahead for email marketing, including insights on:Things not to do with AIThe incredible shelf life of some emails (it's WAY longer than you think)Why white space matters in email designThe continued anarchy Apple Mail is creating for marketersNew notes on emojisAnd moreAnd if you haven't already, pre-order Jay's new book, Stupider People Have Done It: Marketing Truths, Career Moves, and Life Advice for Doers. It's sure to be full of his trademark wit and wisdom—and proceeds go to The V Foundation for Cancer Research. A win-win for everyone.As always, thanks for listening. We're off next week (listen to this week's episode to hear why), but back with Sam and Roop the week after. See you then!—Claudia, Roop, and ChelseaTell us what you think!

Snapchat just revealed people snapped a trillion selfies in the last year, and Jay Schwedelson can't decide if that's hilarious or horrifying. He also breaks down why the first two weeks of October are prime time for collecting customer data, why LinkedIn video views are suddenly slipping, and what Europe's push for a “digital majority age” could mean for social media. And, because balance matters, he even weighs in on the Golden Bachelor fiasco.ㅤBest Moments:(00:16) Snapchat reports 1 trillion selfies in 12 months(01:15) October is the second-highest opt-in period of the year(03:00) Europe considers setting 16 as the minimum age for social media(04:11) LinkedIn video views are dropping after months of hype(05:26) Carousels and cheat sheets are trending again on LinkedIn(05:30) The Golden Bachelor's messy PR stumble before episode oneㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Travel hacks, Instagram secrets, and even a little Miami tourism pitch sneak their way into this Bathroom Break episode with Jay Schwedelson and Daniel Murray. Between Jay's “carry-on only and lie about parties” conference survival guide and Daniel's Instagram growth tricks, this one's packed with fast, practical tips you'll actually want to try.ㅤBest Moments:(01:04) Jay reveals why he hates travel now and the sneaky way he skips event invites(02:21) Daniel shares the story reply trick that gets 4–5x more engagement than link clicks(04:20) The frustrating new Instagram banner format and why you should still test it(05:30) Jay points out you can now pin your own comments to posts for extra visibility(06:30) Daniel explains why captions matter for SEO and why hashtags are basically dead(08:28) Daniel defends Miami summers and why the Florida heat is overhatedㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Not every business thinks it needs an event, but Jay Schwedelson and Tahira Endean make a strong case for why you do. From building trust faster than endless email threads to creating the kinds of moments people actually remember, Tahira shows how events—big or small—drive connection, loyalty, and growth. She also pulls back the curtain on what makes event submissions stand out and why joy should be part of every strategy.ㅤTahira's book Our KPI is Joy is available on Amazon. Connect with her on LinkedIn.ㅤBest Moments:(03:43) Why 10 minutes at a live meeting can replace 64 emails(05:15) The role of trust in why events matter for any size company(08:30) Designing experiences that the “remembering self” won't forget(10:15) Why in-person events are the antidote to AI sameness(13:30) How she curates sessions and avoids AI content overload(17:12) The must-dos and never-dos when submitting to speak at eventsㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this Marketing Over Coffee: Learn about Guru 2025, Apple Intelligence for Email, AI, and more! Direct Link to File Direct Marketing runs in the family! Was the Guru email event created as virtual first? Is it about exhibitor dollars or lead gen? The rise of personality driven business Splitting time between multiple businesses Guru […] The post Jay Schwedelson on Email, Nicole Kidman, and Bad TV appeared first on Marketing Over Coffee Marketing Podcast.

Google just dropped a curveball for anyone using Chrome: you can now type prompts straight into the address bar and get Gemini-powered answers without ever leaving your browser. Jay Schwedelson unpacks why this matters for marketers, why LinkedIn isn't punishing you for adding links (despite the myths), and the seasonal email trick that quietly spikes open rates. Plus, he can't resist dropping in some TV takes—from Love Is Blind to the sad end of Outrageous Pumpkins.ㅤBest Moments:(01:00) Chrome's address bar turns into an AI prompt box with Gemini(01:30) Why Jay thinks Google might win the AI wars(02:30) LinkedIn's product director says links do not kill reach(04:00) Starting October, “invitation” subject lines boost opens by 24 to 28 percent(06:00) Jay's fall TV lineup: The Girlfriend, Love Is Blind, and a canceled pumpkin showㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Sam is back from his MAGNET (Marketing & Advertising Global Network) retreat in Paris, as fired up as he's ever been! He compares AI notes with Roop (still high from his INBOUND trip in San Francisco), specifically around AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and of course SEO (Search Engine Optimization) in the age of AI. What's new? What's still the same? What's next?So grab a crépe and your favorite wine (those are French things, right?) and listen in as the gang discusses the ever-changing world of AI and marketing.Next week: New email wisdom from Jay Schwedelson, fresh from INBOUND. See you then!— Sam, Roop, Claudia and ChelseaTell us what you think!

Parenting mishaps, exploding diapers, and even a surprise bird incident somehow all tie back to smart marketing takeaways in this Bathroom Break collab between Jay Schwedelson and Daniel Murray. From no-scroll forms that skyrocket conversions to why your CTA button text might be killing deals, this one is equal parts messy, funny, and surprisingly useful.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:00) Daniel's first baby carrier experience turns into a poop explosion mid-call(02:56) Jay reveals how a no-scroll form boosted conversions by 60 percent(03:35) Daniel explains why two-step forms make capturing emails easier(05:00) Why quantifiable testimonials beat generic praise every time(06:45) The danger of weak offers like “Request a demo” and how to make them action-based(07:12) Why your CTA button text should never just say “Submit”(07:30) Small copy details that build trust, like time estimates and progress bars(12:13) Jay shares his own “bathroom break” moment courtesy of a birdㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Sometimes the best insights come from the strangest questions, and this Ask Us Anything proves it. Jay Schwedelson riffs on AI tricks you probably aren't using but should, why half your “official-sounding” stats might be totally fake, and the one detail that makes your prompts 10x better. And just when it seems like things can't get weirder, a question about Guam leads to toilets, vending machines, and why Japan might secretly be the best place on Earth.ㅤBest Moments:(01:04) Why half the stats you get from AI might be made up(03:00) The simple phrase that forces AI to stop inferring fake numbers(03:45) How to get ChatGPT to write the perfect prompt for you(05:13) The one trick that keeps AI responses fresh and not a year out of date(07:01) Guam vs San Francisco and the real problem with Scranton, PA(08:45) Why Japanese vending machines, toilets, and portion sizes make life betterㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Turns out the fastest way to win trust isn't a hack at all. It's radical transparency, smart self-service, and meeting people where they already are. In this chat, Jay Schwedelson digs in with Marcus Sheridan on the four pillars that make brands truly known and trusted, why YouTube might matter more than your website, and how pricing estimators and honest comparisons become AI-era trust signals.ㅤConnect with Marcus on LinkedIn, check out marcussheridan.com, grab his book at endlesscustomers.com or on Amazon, and reach out if you want him to speak or train your team.ㅤBest Moments:(02:00) Becoming the Wikipedia of pools saved a failing business by obsessively answering every buyer question.(04:06) The four pillars of a known and trusted brand: say, show, sell, be more human.(07:00) The Big Five topics that always move the needle: cost, problems, comparisons, reviews, best.(10:13) Use Marcus's custom GPT to spin up Big Five content titles tailored to your business.(11:38) Your YouTube channel is quickly becoming more important than your website for discovery.(16:19) Pricing estimators drive 3x to 5x more leads and set better sales conversations from the start.(18:26) AI won't recommend brands that hide pricing or shy away from negatives; transparency is a ranking signal.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

LinkedIn just added some sneaky-powerful analytics, Instagram is rolling out a surprisingly useful tweak, and Jay Schwedelson has a clever email test that could boost your open rates without writing a single extra word. He also throws in a few life notes, from collapsing toy fads to what's actually worth streaming this week. Quick, punchy, and packed with the kind of tiny updates that can quietly change your marketing game.ㅤBest Moments:(01:00) Why LinkedIn's new save and send metrics matter for your content strategy(02:00) Posting more often could unlock thousands of extra impressions on LinkedIn(03:20) Instagram finally lets you pin your own comments(04:00) The no-preheader email test that can increase opens by 15 percent(05:26) Labubu toys are tanking in value, Beanie Baby dreams crushed(06:15) The Girlfriend on Prime is worth your binge, unlike that wild Netflix catfish docㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Riding in a driverless car might not sound like the ideal place to kick off a marketing chat, but Jay Schwedelson and Daniel Murray made it work. Between sweating it out in a Waymo and figuring out how to breathe again, they got into why Reddit is one of the most powerful (and underused) platforms for marketers. From spotting trends before they hit the mainstream to actually listening in on real customer pain points, this episode shows why ignoring Reddit means missing big opportunities.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(00:45) Trapped in a Waymo, overheating, and questioning life choices(02:15) Daniel explains why he always adds “Reddit” to his Google searches(04:15) Jay shares how to use ChatGPT prompts to surface top Reddit threads(06:15) Daniel points out that Reddit conversations move faster than any other platform(07:00) Jay's Google search hack for finding Reddit content directly(08:45) Why Reddit forces marketers to earn credibility instead of faking it(09:45) The surprising safety and social perks of choosing Waymo over UberㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

AI panic is everywhere, but here's a refreshing take: Jay Schwedelson sits down with Jeff Burningham to unpack why AI might actually make us more human. Jeff sees AI as a mirror that pushes us toward wisdom, deeper relationships, and more intentional living. If you're tired of doom talk and want a practical, hopeful lens, this convo will hit different.ㅤPick up The Last Book Written by a Human on Amazon, connect with Jeff on LinkedIn, visit jeffburningham.com, and follow @jeffburningham on Substack and TikTok.ㅤBest Moments:(01:35) Jay calls out Jeff's rare optimism on AI and sets the tone for a human-first conversation(02:45) Jeff's journey from founder and investor to a reflective pivot that began on the Ganges(05:18) AI as a cosmic mirror and crucible that can catalyze real human transformation(10:30) Counterintuitive advice to step away from AI, do inner work, then return with clarity(13:15) The thesis lands hard as machines get smarter, humans must become more wise(19:36) A hopeful future where AI frees time for art, creativity, and new industriesㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Most marketers never think about the iPhone's built-in Mail app, but Jay Schwedelson explains why it just became a secret weapon for boosting open rates. Apple's new “priority” placement is quietly reshaping how emails surface on lock screens, and the right subject line tweaks can get your promotions treated like high-value confirmations. It's a rare, low-effort hack that could give you a serious edge before Apple inevitably shuts the door.ㅤBest Moments:(00:35) Nearly half of all email is read in Apple's Mail app(01:17) Apple pushing “priority” emails straight to lock screens(02:30) Priority placement boosting open rates by 28%(03:17) Subject line hack with “Access approved”(04:17) Words like confirmation, activated, update, renewal trigger Apple's AI(06:00) Why this low-cost tweak is worth A/B testing nowㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Convincing your boss to embrace testing isn't easy, but Jay Schwedelson has a smart way to flip the conversation. Instead of begging to try new subject lines or tactics, he shows how to reframe experiments as an insurance policy against being left behind. Plus, he shares a hilarious story about a supermarket parking lot that'll make you think twice about where you stand with your shopping cart.ㅤBest Moments:(01:00) Josh asks how to convince a CEO to try proven email tactics instead of sticking to personal preference(02:28) Why creating a 10 percent “laboratory environment” changes the way testing is perceived internally(03:31) Framing experiments as an “insurance program” to prevent competitors from pulling ahead(05:26) Using AI prompts to quickly benchmark your marketing against competitors and show executives the gaps(08:00) Jay debates whether to shop after being dive-bombed by a bird in the parking lot(09:26) A cart-return showdown in the supermarket lot sparks Jay's reflection on being a “cart putter backer”ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

On this week's episode of Little Talks, Roop and Claudia are back from HubSpot's INBOUND 25 marketing conference in San Fransisco, and boy oh boy do they have updates! Everything from new HubSpot products to a new marketing playbook for the AI age called Loop Marketing, it's a LOT. Plus their favorite speakers, including Anthropic CEO Dario Amodei and friend of the podcast, Jay Schwedelson (who had a special message for Sam, since he wasn't able to go this year).So where to begin? Well, this week we just try to unpack what they saw and heard from a high level. In the coming weeks you'll get breakdowns on new HubSpot offerings ranging from Breeze Agents (HubSpot's AI platform) to Smart CRM (their data enrichment tool that is truly next level), as well as a deeper dive into The Loop (HubSpot's reimagined playbook for staying in front of customers where they are in the age of AI.Think of this episode as a "preview" of what's to come. Going to catch our breathes, see you again next week!—Roop, Claudia, Sam and ChelseaP.S. Pre-order Jay Scwedleson's new book, Stupider People Have Done It: Marketing Truths, Career Moves, and Life Advice for Doers! All proceeds go to V Foundation for cancer research.Tell us what you think!

Parenting hacks, diaper duty, and unsubscribe spikes all in one bathroom break? Yep. Jay Schwedelson and Daniel Murray manage to mix dad life with marketing reality in this episode, digging into why unsubscribes peak at the end of the year and what smart marketers should (and shouldn't) do about it. It's funny, a little chaotic, and surprisingly reassuring if you've ever stared at your dashboard panicking over lost subscribers.ㅤBest Moments:(01:00) Daniel shares the highs of new fatherhood and the lows of no sleep(01:23) Using ChatGPT for parenting questions from formula to baby sleep(02:11) Diaper changes as a volume game and a proud dad metric(02:45) Jay explains why unsubscribes spike 200%+ in Q4(03:16) Daniel on welcome offers and why your next deal must beat the first one(06:26) The myth of “AI-written” newsletters and how readers misjudge tone(08:00) Retention curves show when unsubscribes actually stabilize(09:14) Daniel sets firm baby visitor rules: wash hands, no kissing, Tdap requiredㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

The smallest detail can make or break your engagement, and Jay Schwedelson is fired up about it. Forget the fancy hooks and long copy—the first word of your subject line or post might be the single biggest factor in whether people keep reading or scroll right past. He breaks down fresh data on LinkedIn, email, and Instagram that shows just how powerful those opening words really are, plus exactly which ones get the biggest lift.ㅤBest Moments:(01:19) Why the very first word of your subject line changes everything(02:31) How LinkedIn's mobile notifications only show your first three words(03:21) Contrarian, commanding, and relatable openers that boost engagement(04:27) The surprising first words that lift non-sales email opens by 20%(05:15) Which urgency words drive sales emails like “last” and “ends”(05:54) Why Instagram engagement lives or dies in the first two secondsㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Building a newsletter audience on a shoestring budget might sound impossible, but Jay Schwedelson shows how $1,000 can actually go a long way if you know where to put it. From Instagram Reels ads that quietly outperform LinkedIn to Reddit's brand-new lead gen units, this episode is packed with practical, tested strategies that make growing your list both cheaper and faster than you'd expect. And yes, Jay also finds time to rant about streaming platforms and explain why a Netflix sitcom feels like a “mental massage.”ㅤBest Moments:(01:30) Funnel cakes, carnival games, and why rides are no longer an option(02:45) The one truth about social media ads nobody wants to admit(03:37) Why Instagram Reels ads are the best $1,000 you'll ever spend(05:20) The real cost of LinkedIn lead gen ads and why they don't work for newsletters(06:05) Reddit's brand-new lead gen ads and early cost-per-sub numbers(08:10) A sitcom that feels like a throwback mental massage on Netflix(09:02) Love Island spinoffs, Peacock frustrations, and bad reality TV castingㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Reddit just quietly leveled up in the ad world, and Jay Schwedelson is fired up about it. After years of sending people off-platform, Reddit now lets advertisers run lead gen ads directly inside the app, which means smoother conversions and cheaper cost per acquisition. Jay breaks down why that shift matters, plus wanders into the wild world of prediction markets (yes, people are betting on Taylor Swift's engagement timeline) and a guilty-pleasure TV recommendation that you probably didn't see coming.ㅤBest Moments:(01:00) Why Reddit's new lead gen ads are such a game changer for marketers(02:33) The hidden cost of sending users off-platform with your ads(03:15) How to keep cost per acquisition under $10 with smart ad placement(04:00) A $12,000 bet on Taylor Swift and Travis Kelce that turned into $50,000(05:15) Peacock joining Amazon Prime and why Jay is irrationally excited about it(05:30) The “Plastic Surgery Rewind” show Jay can't stop watching, even though it's awfulㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Public speaking can feel terrifying or electric depending on who you are, and that's exactly what makes this episode so fun. Jay Schwedelson and Daniel Murray swap raw, honest tips on what actually works when you're about to face an audience—whether it's a Zoom call, a boardroom, or a 12,000-person conference stage. From practicing in chaos to ditching those dreaded agenda slides, they get real about how to keep both yourself and your audience engaged.ㅤBest Moments:(01:00) Jay opens up about his new book, imposter syndrome, and why all proceeds go to cancer research(02:16) Daniel shares why he always rehearses the morning of a talk to calm nerves(03:00) Jay explains why you should practice speeches with background noise to prepare for real-life distractions(04:15) Daniel talks about using word cues instead of memorizing to stay flexible on stage(05:19) Jay calls out the boring “seven things I'll cover” slide that loses audiences instantly(06:18) Daniel stresses trimming tips down to avoid rushing and keep talks tight(07:15) Jay warns against using unexplained acronyms that can alienate people in the room(09:05) Daniel admits to sweating it out pre-stage while Jay thrives on energy and conversation to stay looseㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

If you've ever wondered how the biggest names on LinkedIn really built their audiences, Jay Schwedelson pulls back the curtain with Chase Dimond in this episode. From posting frequency to company (or “theme”) pages to why Threads is worth your time right now, Chase shares the exact strategies he's using to rack up millions of impressions every month. It's a rare behind-the-scenes look at someone who's actually doing it at scale—and what you can steal for your own growth.ㅤReach out to Chase directly at chase@chasedimond.com or connect with him across platforms under the handle Chase Dimond (no “a” in Dimond): https://www.linkedin.com/in/chasedimond/ㅤBest Moments:(02:46) Why Chase's wife went from zero to 70,000 followers in a year(04:39) The content formats on LinkedIn Chase swears by right now(05:15) How posting three times a day helped Chase scale from 27,000 to 400,000 followers(08:21) The engagement that actually matters in the first hour of a post(08:30) Why “theme pages” on LinkedIn can supercharge your personal brand(13:15) Repurposing viral content across LinkedIn, Reddit, X, and more(15:16) The hidden opportunity on Threads and why it's worth jumping in early(19:07) How to study creators at different levels to find your own content style(21:00) The three things every new LinkedIn creator needs to grow consistentlyㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Q4 is looking different this year, and Jay Schwedelson explains why the usual playbook of urgency and discounts won't cut it. From content tweaks that can boost B2B downloads by 30% to consumer offers framed around “prices will rise,” Jay lays out what's actually working right now—and why. Plus, a quick detour into football, tailgating, and why baseball might just be the most boring sport of all time.ㅤBest Moments:(01:27) Why adding 2026 to your B2B content titles instantly lifts results(03:15) Listicles, toolkits, and playbooks outperforming standard “guides”(04:10) Using the word “trend” for a 15% engagement boost(05:13) Why “prices will rise” messaging is beating standard discounts in consumer offers(06:30) Nonprofits should be upfront about rising costs in Q4 appeals(08:15) Sports are too long and baseball is impossible to defendㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Sometimes marketing gold shows up when you're not even planning to work. Jay Schwedelson and Daniel Murray pulled in a surprise guest – Daniel's far better half, Ari Murray – and ended up with a masterclass on landing page mistakes you're probably making. From why mobile-first design isn't optional to the sneaky ways widgets can ruin conversions, Ari drops quick, practical fixes that will actually make you money. Plus, you'll hear some surprisingly competitive trivia about birthdays, cakes, and who's the real GOAT in the relationship.ㅤBest Moments:(01:34) Why designing for mobile should be your first priority for any landing page(02:46) The case for full screen popups instead of small mobile forms(03:55) How a two step form can capture more data without killing conversions(05:34) Why birthday and half birthday emails are worth adding to your marketing(08:03) The widget mistake that silently kills your landing page performanceㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Some people feel awkward about liking or commenting on their own social posts, but Jay Schwedelson makes the case that not only is it not cringe, it actually boosts performance. From stacking early likes with company pages to pinning your own comments on Instagram, he breaks down the small hacks that can move the needle on engagement way more than you'd expect.ㅤBest Moments:(01:00) Why Jay always likes his own LinkedIn posts within the first 30 minutes(01:45) How using multiple company pages to like and comment gives posts instant social proof(02:55) The 40% engagement lift from early self-engagement tests across 100 posts(03:42) Study of 1.3 million posts shows liking your own LinkedIn content increases reach by 17%(04:30) The “bonus tip” comment strategy that Justin Welsh uses to spark more visibility(05:45) Why pinning your own comment on Instagram boosts comment volume by 20%ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Sometimes the best career advice isn't the polished stuff you find in books, but the off-the-radar tips you'd swap with a friend on a coffee break. Jay Schwedelson and Daniel Murray are back with another “Bathroom Break” to spill the unconventional moves that can get you a better job, a promotion, or just out of a toxic workplace faster. From stealth edits to your resume to the surprisingly simple way to jump the hiring line, this one's full of the kind of practical, slightly rebellious strategies you'll actually use.ㅤBest Moments:(02:00) Why removing your graduation year from LinkedIn can sidestep age bias(03:01) The surprising advantage of applying for jobs while you still have one(04:00) Why you should never turn down an interview, even if you're not looking(04:45) How tailoring your resume to the job description gets you past the first screen(06:00) The DM trick that gets your application noticed by the hiring manager(07:15) Using LinkedIn connections to get insider info before applying(07:30) Building a personal brand as your long-term career cheat codeㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Big social shifts are happening quietly, and Jay Schwedelson is here to help you ride the wave before it crashes. From a hidden LinkedIn trick that boosts your reach instantly to Instagram's secret preference for posts made in its own app, these are the blink-and-you'll-miss-them moves that can give you an edge. Plus, a timely subject line tweak that could lift your open rates by double digits and a candid peek into Jay's post–college drop-off life.ㅤBest Moments:(00:01) Why LinkedIn's new achievement GIFs can spike your engagement right now(00:02) The “experience section” hack that notifies your entire network(00:04) How Instagram quietly rewards content made in its Edits app(00:05) The rapid decline of Blue Sky's user growth and activity(00:06) Back-to-school phrases that lift email open rates by 15%(00:08) Why Jay's college freshman actually wants Life 360 tracking onㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Moving a kid into college is exhausting enough, but Jay Schwedelson somehow turned it into a life lesson on AI. A sweaty battle with a headboard led to a smart, stress-free way to keep up with all the AI changes without feeling like an “expert” (because no one really is). Plus, you'll hear about one of the wildest product mix-ups ever, and why Celsius handled it like marketing pros.ㅤPromptGive me 25 innovative, never-before-possible marketing tactics that only became doable with ChatGPT 5's capabilities (and specifically work on the free version). Focus on tactics that marketers could not execute in the same way using ChatGPT 4, and avoid generic ‘faster/cheaper' answers. For each tactic, include:Name of tacticWhy it wasn't possible in ChatGPT 4 (clear explanation)Exact prompt or workflow to make it happen on the free versionBest marketing use case (email, social, content, ads, etc.)Potential ROI or impact in 1–2 sentences.ㅤBest Moments:(02:00) Why nobody's truly an AI expert and why that's freeing(03:15) The big ChatGPT-5 change that now works in the free version(04:15) Exact prompt to unlock 25 brand-new marketing tactics only possible in GPT-5(05:25) How to skip the AI overwhelm and still stay ahead(06:45) The vodka seltzer mix-up that landed in Celsius cans(07:35) How Celsius turned a recall into viral marketing goldㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

This week's episode of Win The Hour, Win The Day Podcast interviews, Jay Schwedelson. Want more people to open your emails and find you in AI searches? Jay Schwedelson is here to show you how.In this powerful talk, you'll learn:-The simple subject line tricks that can boost your email opens by over 20%.-Why old email marketing “rules” are now myths you can ignore.-How Answer Engine Optimization (AEO) can put you ahead of big competitors in ChatGPT results.-The type of content AI tools love—and how to create it fast.-How to use ChatGPT for competitor research and better marketing ideas. Get ready for clear, fast tips you can use today to make your marketing work harder for you. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Jay Schwedelson at:Website: jayschwedelson.comPodcast: https://podcasts.apple.com/us/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson/id1701260891Instagram:  https://www.instagram.com/jayschwedelson/LinkedIn:  https://www.linkedin.com/in/schwedelson/ #EmailMarketingTips#AnswerEngineOptimization#KrisWard

Sometimes your best growth comes from your worst flops. On this Bathroom Break edition, Jay Schwedelson and Daniel Murray get real about failure in marketing—not just accepting it, but planning for it, documenting it, and even celebrating it. From botched campaigns to abandoned social channels, they dig into why marketers should embrace failure as a feature, not a bug.ㅤBest Moments:(01:41) If you're not comfortable with failure, you're not going to grow—period(02:49) Bad marketing often just gets ignored, so most people never even see your misses(03:30) Not documenting failures is worse than failing itself(04:20) You have to create a culture where sharing mistakes doesn't feel risky(05:00) Every campaign should have a clear kill switch—don't let it drag on(06:15) The Guru Awards launch flopped fast, and that was the win(07:00) Letting go of TikTok let Marketing Millennials double down on what was working(08:00) Keto, Barry's, vegetarian… personal flops can be just as revealingㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Jay Schwedelson just admitted he bullies AI—and thought it worked. Turns out, he's not alone. A wild claim from Google's Sergey Brin got Jay spiraling: can being mean to AI actually make it perform better? New research says no... but the real reason behind better results might surprise you. Plus, Jay explains why treating AI like a doctor (yes, really) is the key to getting more value from it.ㅤBest Moments:(00:37) Jay admits he yells at AI when he doesn't like its answers(01:18) Sergey Brin claims AI models respond better to threats(02:45) Study from Wharton shows tone has zero impact on AI performance(03:49) People give more info when frustrated—that's what improves AI results(05:00) Why giving AI more personal context makes all the difference(06:17) The “AI is like a doctor” analogy you won't forget(09:00) Jay declares the Bachelor franchise is probably doomed(09:40) Why you should skip Love is Blind US and go straight to the UK versionㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

It turns out your smartphone is probably better than the cameras Emmy-winner Tony Gnau used in the early days of his video career—and he's here to tell you why that's good news. Jay Schwedelson gets into what's actually required to make great video, the gear myths you can ignore, and how to stop treating video like a one-off side project. If you think you need a studio and a giant budget to win with video marketing, this episode might just change your mind.ㅤConnect with Tony on LinkedIn or visit tonygnau.com to learn more. If you're in healthcare, check out healthcarevideospecialists.com for his agency.ㅤBest Moments:(03:15) The minimum setup you need to shoot video that won't embarrass your brand(04:30) When it's fine to DIY video—and when you should go pro(05:45) Why “let's make a video” is the wrong starting point(07:00) The smarter way to bake video into your full marketing strategy(08:20) Why short form videos can actually spark long form ideas(12:02) Every video needs its own strategy to succeed(13:30) What B-roll really is—and when you don't need itㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Boston accents, tariff talk, and some surprisingly solid dating advice all in one shot. Jay Schwedelson keeps it real on this quick-hit episode, breaking down why tariffs still matter for your marketing strategy (even if the headlines have moved on) and sharing a sneaky email tactic that's crushing right now. Then, things take a hilarious turn as he tackles a stack of dating questions with zero filter—because why not?ㅤBest Moments:(01:15) Jay cracks up over Boston's official accent dictionary and his new favorite word, “donkeys.”(02:01) Why tariff concerns aren't as “over” as marketers think—and what it means for your promos.(04:20) The value-per-use marketing trick that's driving double-digit email engagement boosts.(07:15) Why mentioning tariffs in your subject lines could give you a 19% lift in opens.(08:30) Jay's blunt take on what to do when someone says “we should hang out sometime” but never picks a date.(09:45) The Instagram ex-following debate—fine or full red flag?(10:36) When “I need space” actually means “this relationship is toast.”ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Templates may save time, but do they kill your creativity? That's the debate Jay Schwedelson and Daniel Murray dive into during this Bathroom Break collab. They get real about why marketers rely on templates, how they backfire, and when it actually makes sense to break the rules. Plus, a tangent about AI glasses you didn't know you needed.ㅤBest Moments:(01:45) Jay compares buying the same shirt to marketers clinging to templates.(02:30) Daniel explains why canned templates make brands invisible on social feeds.(03:36) Jay reveals the “new template” trap that lures teams into stale content.(05:15) Daniel shares how custom styles keep newsletters consistent without blending in.(06:00) Jay points out how copying common webinar formats leads straight to “nowheresville.”(06:18) Daniel highlights why unpolished, text-based emails often outperform slick designs.(07:09) The two riff on AI glasses and the future of wearable tech.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma