Podcast appearances and mentions of jay schwedelson

Alex Cattoni is on a mission to humanize the internet, and honestly, we are here for it. She joins Jay Schwedelson to break down why the "bro marketing" era is dying and how empathy is the new currency. They also get into the messy reality of AI in copywriting, exploring why tools like ChatGPT might actually be making real writers more valuable, not obsolete.ㅤCheck out The Copy Posse website or follow Alex on Instagram, LinkedIn, and YouTube.ㅤBest Moments:(01:35) Why the future of marketing combines direct response with empathetic storytelling(03:45) Economics 101 proves that widely available AI content is becoming less valuable(06:15) The danger of treating ChatGPT like a GPS without entering a destination(09:44) Why 55% of companies regret firing their writers for AI tools(11:00) Data shows the demand for human storytelling is actually skyrocketing(15:15) How to spot the difference between good marketing and just pushing buttonsㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

If you want to see a massive spike in your LinkedIn engagement, the data says you need to ditch the videos and text-only updates. Jay Schwedelson breaks down why document posts are currently outperforming every other content format by a huge margin. He also shares a simple yet controversial "hack" for Instagram that can double your reach just by rallying five friends in the first hour.ㅤBest Moments:(00:53) Why document posts are seeing 278% more engagement than video right now(02:00) The exact button you need to click to upload a carousel PDF correctly(03:00) How getting five people to DM or share your Instagram story instantly doubles circulation(04:30) Why the President of Burger King is personally answering customer phone calls for four hours a day(05:40) The shocking statistic about how many Americans buy groceries at Walmart every month(06:45) Why a famous actor skipped the Golden Globes to attend a reptile expo in New JerseyㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Need to boost your open rates while taking a quick break? Jay Schwedelson teams up with Daniel Murray from The Marketing Millennials to break down the latest email subject line tests that are actually working right now. They discuss why screaming in all caps might not be as bad as you think, how to use "accidental" reveals to hook readers, and the psychology behind telling people not to open your emails.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:50) Daniel reveals why writing subject lines in ALL CAPS is beating standard text by 4%(03:20) How using a consistent emoji creates a visual anchor for your brand in the inbox(04:30) Jay explains how pattern interruption phrases like "Wait..." stop the scroll(06:15) The "accidental internal reveal" tactic that makes readers feel like insiders(06:45) Using reverse psychology by telling specific audiences to skip your email(09:00) A quick debate on why most TV show reboots are destined to failㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Your first impression often isn't a handshake. It's a subject line.Recruiters spend hours crafting the perfect message to candidates, only to see it go unopened. The truth? Even the most compelling opportunity won't matter if your email never gets clicked. A strong subject line can be the difference between a missed connection and your next great hire.Jay Schwedelson, founder and CEO of GURU Media Hub, has built and led businesses that have generated over $400 million in revenue, all by doing what most marketers are too afraid to try: breaking the so-called “best practices.” He joins the podcast to talk about what subject lines actually increase open rates and what best practices you should ignore. Hosted on Acast. See acast.com/privacy for more information.

Everyone talks about SEO, but are you tracking how your brand shows up in ChatGPT? Jay Schwedelson breaks down why AI Visibility is the new north star metric for marketing teams. He shares a step-by-step guide to auditing your presence on platforms like Gemini and Claude without spending a dime, plus a look at the specific recency signals that help boost your rankings.ㅤBest Moments:(01:45) The number one metric every business needs to add to their toolkit immediately(02:34) How to identify the 10 to 30 priority questions your customers are actually asking AI(03:55) Why you must use an incognito browser when checking your AI search results(05:00) Free tools from SEMrush and Hau that automate the AI visibility tracking process(06:20) The specific recency signal trick to help your content surface in AI answers(07:30) A very honest review of Love Is Blind Season 10 and the movie RIPㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Soap operas are back, but they look a lot different on TikTok, and even B2B brands need to pay attention to this exploding trend. Jay Schwedelson explains why serialized micro-dramas are the new engagement goldmine and how to adapt the format for professional content. He also shares fresh research on why adding just a few extra links to your email marketing campaigns might be destroying your click-through rates.Best Moments:(00:55) TikTok launches "Pine" to capitalize on the exploding micro-drama trend(01:52) Why Deloitte predicts this bite-sized content format will generate billions this year(02:20) How B2B marketers can use serialized storytelling on LinkedIn to boost engagement(03:22) New data shows hero offer clicks drop by 50% when an email has three or more links(04:50) Mondelez leans into internet culture with their hilarious "Nepo Cookie" campaign(05:50) The problem with "nepo babies" demanding privacy while oversharing on social mediaCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Marketing attribution often feels like a guessing game where everyone just ends up giving credit to Google Search. Jay Schwedelson connects with Daniel Murray from The Marketing Millennials to break down why you should treat attribution data as a directional compass rather than a precise GPS. They discuss practical ways to validate your data, including the power of holdout groups and geo-testing, plus a random side conversation about whether Olympic curlers are actually the best athletes in the world.Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.Best Moments:(01:50) Why attribution should be viewed as a compass instead of a turn-by-turn GPS(02:22) The problem with giving Google Search all the credit for last-touch conversions(03:10) How to set up a holdout group to measure the true lift of your campaigns(04:09) Using geo-based testing to see if specific channels are actually driving growth(04:45) Why it is a red flag if one channel claims 100% of the credit in a multi-touch world(05:15) The surprisingly effective "How did you hear about us?" form field strategy(06:40) A hot take on whether curling athletes are actually the best in the worldCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

If you have ever thought about quitting your agency job to start your own consultancy, Jessica Best has the blueprint on how to actually make it work. She joins Jay Schwedelson to break down why betting on yourself is less scary than staying in a job that drives you crazy. They also get into a heated debate over email marketing hot takes, including why resending to non-openers might be a waste of time and why most A/B tests fail to prove anything useful.ㅤConnect with Jessica on LinkedIn or visit her website at Jessica.BestㅤBest Moments:(02:00) Why getting mad at your current situation is the best fuel for starting a business(04:23) The terrifying reality of keeping your sales pipeline full when you work for yourself(06:30) Jessica argues that resending emails to non-openers is actually a bad strategy(08:00) Jay reveals his aggressive subject line trick for getting people to open the second time(10:00) Why testing every single email you send is a terrible idea that drives you crazy(14:00) The myth of the perfect day and time to send an email campaignㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

#329 | Dave is joined by Jay Schwedelson, Founder of SubjectLine.com and GURU Media Hub, to break down why most webinars and email programs underperform and what to do instead. They talk about how packaging drives performance, why the word “webinar” kills registrations, and how small tweaks like renaming your session, shortening it to 22 minutes, or adding an “attend to receive” hook can dramatically increase show rates. Jay also shares tactical email plays, from using white space and tighter subject lines to increasing reply rates and improving inbox placement.Timestamps(00:00) - Why packaging matters more than the content (03:04) - Jay's virtual event business and the GURU acquisition (05:50) - Why you should stop calling it a “webinar” (07:45) - The “attend to receive” tactic to boost show rates (10:19) - Why on-demand is hurting your engagement (14:28) - Why Fridays and Sundays outperform for B2B email + webinars (18:01) - How to choose webinar topics based on your goal (18:28) - Why 22-minute webinars and shorter podcasts win (29:15) - The white space + no preview text email hack (37:27) - The “reply with GUIDE” tactic to boost engagement (39:13) - Final takeaways and wrap-up Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do). Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

We are seeing a massive shift in urgency with big brands launching campaigns months earlier than usual. Jay Schwedelson explains why "preseason marketing" is surging and shares a clever "first 100" registration tactic that leverages FOMO to drive immediate action. You also get the lowdown on a new Reddit ad unit that drives leads for cheap and a heated debate about which pizza chain actually tastes like pizza.ㅤBest Moments:(00:36) Why preseason marketing is becoming the dominant trend for 2026(01:40) How major brands like Salesforce are selling events a year in advance(02:52) The specific "first 100" phrasing that increases webinar signups by 20%(04:09) Using the concept of control to get people to register early(05:15) Reddit's new Reminder Ads that let you test traffic for cheap(05:56) Pizza Hut closing 250 stores and the debate over chain pizza quality(07:58) Why the new reality show about neighbor feuds is peak televisionㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Most marketing podcasts don't start with a debate about the structural integrity of nachos, but this isn't most podcasts. Jay Schwedelson and Daniel Murray team up for a "Bathroom Break" session that pivots from Super Bowl snacks to the specific AI tools actually worth using right now. They skip the doom-and-gloom headlines to share exactly what software is saving them hours on writing, slide decks, and video editing.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:39) Daniel shares his specific layering technique for making the perfect plate of nachos(02:25) Why the Anthropic Super Bowl commercial perfectly captured the current nerd rivalry(03:30) Claude is beating ChatGPT and Gemini for creative writing tasks(04:05) The tool Jay uses to generate full slide presentations in seconds(05:12) Descript remains the top choice for editing video and audio through text(06:00) How to build a functional app in 15 minutes without writing a single line of code(11:13) A healthier hack for the classic onion soup dip recipeㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Most advice on public speaking is total garbage that makes you sound robotic. Jay Schwedelson reveals why common tips like memorizing your script or practicing in front of a mirror are actually sabotaging your success. Whether you are on a big stage or in a small conference room, learn why being perfect is boring and how to instantly connect with any audience without telling a single joke.ㅤBest Moments:(01:47) Why memorizing your speech is the fastest way to bore your audience(02:26) The reason practicing in front of a mirror is a total waste of time(02:40) Why you should never practice in silence and how noise helps you prepare(03:45) Stop opening with a joke and try this relatable tactic instead(05:15) The myth of standing still and why you need to physically fill the space(06:45) Why ending with a summary is a mistake and what you should do to drive actionㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

A new social network gained over a million users in a few days, but real people aren't invited to join. Jay Schwedelson breaks down the rise of Molt Book and what these AI agents are actually posting about us behind our backs. Plus, find out why a $10 million Super Bowl ad might be cheaper than you think and the new LinkedIn skill you can officially add to your profile today.ㅤBest Moments:(00:43) A social network exclusively for AI bots grows to 1.5 million agents in just three days(02:05) The minimum ad spend required to advertise on ChatGPT right now(02:40) You can now list Vibe Coding as an official certification on your LinkedIn profile(04:15) Why the headlines about Meghan Markle's products selling out are total marketing nonsense(05:15) Breaking down the math that proves Super Bowl ads are actually a bargain(06:55) The massive reality TV show is returning for its tenth season in OhioㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Most marketers treat automation like a "set it and forget it" task, but that is exactly how you end up with low engagement and ignored emails. Jay Schwedelson connects with Daniel Murray to break down why the best automated sequences do not look automated at all. They also detour into some surprisingly practical relationship advice just in time for Valentine's Day.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:52) Why celebrating Valentine's Day a day early might actually be the smarter move(02:37) How to write automated DMs that actually get replies instead of eye rolls(03:30) Using GIFs and multimedia to make welcome emails feel less robotic(04:29) The "Over the Top" strategy of inserting manual emails into automated streams(06:45) Why sending emails at standard times like 9:00 AM is a guaranteed way to be ignored(07:15) The power of sending automations at odd hours like 8:07 PM to boost open ratesㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

In this Marketing Over Coffee: Learn about coding tools being used for business, scaffolding, AI agents and more! Direct Link to File Winter grips New England – John biohacks with sauna Claude Cowork spun off from Claude Code – Trust Insights Livestream on Claude Cowork Constant Contact acquires Jay Schwedelson’s GURU virtual email event My […] The post Now with More Claude CoWork, GURU Acquisition, and AI Agents! appeared first on Marketing Over Coffee Marketing Podcast.

Tiny tweaks are where the real wins hide, and this one is basically a checklist of easy tests you can run without ripping up your whole marketing stack. Jay Schwedelson pulls rapid-fire insights from billions of emails and thousands of campaigns to show how small layout and UX choices can swing clicks, submissions, and conversions way more than you would expect.ㅤBest Moments:(01:45) Left-justified email copy beats center-justified by 12% on click-through(02:45) Add one reassurance line under a form, and submissions lift by 18%(03:45) About 1 in 5 email clicks hit your logo, so stop wasting that traffic on the homepage(04:42) Every extra required form field drops submissions by around 9%(05:15) Fridays are not dead, webinar attendance is up 75% year over year(06:45) Remove social buttons from your landing page, and conversions rise by over 8%ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Social media platforms are suddenly obsessed with long-form writing again, and it feels like 2010 all over again. Jay Schwedelson breaks down why X is paying huge money for articles and why your old blog strategy might actually work on social today. Plus, get the specific keywords that are boosting email open rates right now, ahead of the Super Bowl.ㅤBest Moments:(00:30) X is offering $1 million for the best long-form article on the platform this month(01:50) New data shows Threads is actually beating X in daily mobile usage(03:10) Using specific football terms in subject lines this week can boost opens by 15%(03:50) The single emoji that drives a 20% lift in engagement around the Super Bowl(04:15) You can now use paid boosting to target specific audiences for Facebook Live(05:45) Lululemon is facing backlash over a major product failure with their new yoga pantsㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Everyone assumes the Super Bowl is strictly for consumer giants with massive ad budgets, but that mindset is a huge missed opportunity for B2B marketers. Jay Schwedelson teams up with Daniel Murray to break down exactly how boring brands can ride the wave of the biggest cultural event of the year without spending a dime on commercials. They share specific keywords that trigger higher open rates during game week and explain why hyper-targeting the cities of the competing teams is the smartest play you can make.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:25) Why Jay eats a "disgusting" salmon salad for lunch every day(02:24) Daniel's diet while playing D1 college football at Cincinnati(03:37) Why even the most boring B2B companies need to lean into the Super Bowl(04:45) How to use X (Twitter) during the game to find relevant memes for your brand(06:00) The specific subject line keywords like "MVP" and "QB" that spike engagement(07:15) A clever strategy to target prospects based on which teams make the big gameㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Ever notice how a “No thanks” button can make you feel weirdly judged? That is the whole point of today's quick-hit tactic from Jay Schwedelson, and it can lift conversions fast with a simple two-button rewrite. Then things take a hard left into Jay's personal dream for turning 50: two days on a farm, hanging with chickens, trying to feel like a functional adult.ㅤBest Moments:(00:16) A five-second landing page tweak that can spike conversions without any tech headache(00:57) The magic move: make the Yes button heroic and the No button painfully self-owning(01:45) Big brand examples that use it and why it keeps working on us(03:15) The lift by page type, including a big jump for newsletter signups(03:42) The psychology behind it: framing effect and loss aversion make “No” feel like a loss(06:36) Jay's 50th birthday wish: live on a farm for two days and vibe with the chickensㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Live from IMEX in Las Vegas, the usual “make it more experiential” advice gets flipped on its head. With Jay Schwedelson joined by Ken Holsinger of Freeman and Carina Bauer of IMEX Group, you'll hear why attendees remember the basics (one great connection, one useful idea) way more than the fancy stuff planners pour money into.ㅤDownload and share the IMEX Group and Freeman experiential trends research, then use it to redesign your next event around learning, networking, and business before you spend on “wow” extras.ㅤBest Moments:(01:33) The clearest explanation of what IMEX actually is and who it is really for(05:42) The big “experience” disconnect between what planners build and what attendees want(11:45) The stat that stunned me: planners think 78 percent have a memorable moment, attendees say 40(12:09) If someone meets just one person, retention jumps to 51 percent(12:31) Peak moments drive 85 percent retention, and “gala” never shows up in 2,100 attendee responses(18:21) The best swag ever is either a 20-year-old branded card case or unreleased sneakersㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

AI rumors are getting weirdly specific this week, and the ripple effects are already showing up in places you probably are not watching closely enough. Along the way, Jay Schwedelson connects the dots between LinkedIn suddenly becoming an AI citation machine, ChatGPT testing ads, and a major Constant Contact acquisition that hits close to home. Then it takes a sharp turn into a very firm new rule about movie runtimes and the reality show everyone is apparently addicted to.ㅤBest Moments:(00:30) The rumor that OpenAI is eyeing Pinterest and why tagged images are the real prize(01:19) LinkedIn is getting cited by AI tools 5x more and now outranking Wikipedia and YouTube(02:33) The simple LinkedIn post formula that actually gets pulled into AI citations(03:45) ChatGPT ads are being tested in the US, and what the rollout might look like(05:04) Constant Contact acquired Guru Conference, SubjectLine.com, and Certified Gur,u and what changes (and what does not)(06:42) Marty Supreme review plus the new hard cutoff for movie theater runtimeㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

That “big win” moment is supposed to feel chill, right? Instead, the vibe here is more like: congrats, now the pressure triples. Between Jay Schwedelson admitting he's somehow more anxious after selling subjectline.com and Daniel Murray dropping a ridiculously simple conversion lever most marketers ignore, this one lands as equal parts real talk and immediately usable.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:16) Selling a business sounds relaxing until Jay admits it cranked his anxiety up 10x(03:13) The uncomfortable reason Jay sometimes turns down small-budget clients, even when they believe in you(04:48) The easiest conversion lift you can test is not the offer, it's the name of the offer(06:37) The “one modifier word” title test that can change conversions fast(08:12) Why tiny A/B tweaks teach you more than totally different versions(09:15) Jay starts meditating every morning, and Daniel calls him out for the sun-staring habitㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Ever stare at an AI tool and think, cool, but how do I make it write like a real marketer? Jay Schwedelson brings on Michael Stelzner to break down why Claude is the go-to for persuasive copy and how to set it up so it actually learns your style instead of forgetting everything five minutes later. If you have been fighting custom GPT amnesia, this one will feel like a reset.ㅤGet $100 off the already discounted AI Business World ticket here:https://www.socialmediaexaminer.com/dothisAlso check out Michael's AI Explored podcast for weekly, practical AI tactics.ㅤBest Moments:(02:08) Why Claude is the best writer for persuasive marketing copy(04:05) The simplest explanation of Claude Projects and why they beat custom GPTs(05:30) The “artifact” trick that turns messy output into clean, usable docs(06:45) Uploading 1,000 testimonials and letting Claude pull the perfect snippets automatically(11:38) The ninja prompt move: generate 8 options, then force the AI to pick the best(16:57) The quick pitch for AI Business World and the $100 listener discountㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Google is quietly trying to become the entire checkout lane, and that changes what marketers should obsess over this week. Jay Schwedelson explains why the Universal Commerce Protocol could shift marketing from driving clicks to earning influence in AI search. Then it takes a hard turn into oddly useful timing for email performance and a very strong opinion on PerfumeTok and scent stacking.ㅤBest Moments:(00:30) Universal Commerce Protocol could make buying happen inside an AI search without ever visiting a brand site(02:32) Why marketing is shifting from chasing clicks to being everywhere at the exact moment of intent(03:15) January 20 to January 30 is one of the best non-holiday stretches for email performance(04:31) The vending machine era is getting weird, and Sprinkles cupcakes going under is a bummer(05:30) A podcast wins at the Golden Globes, plus a spicy take on an annoyingly popular show(06:34) PerfumeTok and scent stacking are officially too much for civilized societyㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Anyone who says marketing is about “big ideas” has never tried to book a demo in late January when everyone feels behind and allergic to time commitments. Jay Schwedelson and Daniel Murray get weirdly tactical about a simple lever that quietly boosts conversions right now: making everything feel shorter, sharper, and more specific. Also, yes, there is a strong plane baby strategy, and it involves apology gift bags, poopy diaper urgency, and an app that basically predicts human needs like a tiny marketing oracle.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:12) Daniel's move for flying with a newborn: apology, goodie bags with earplugs, and chocolate(02:10) Jay's one-flight horror story and the one rule: do not wait on the diaper situation(03:31) The 22-minute webinar trick that stands out and secretly gives people eight minutes back(04:18) Why “12-minute demo” beats “15” or “30” because specifics feel more honest(05:18) TLDR as a conversion cheat code in subject lines, landing pages, and social posts right now(06:27) Adding “read time” to emails and content to lift opens and reduce resistanceㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Some days you wake up feeling like everyone else has it figured out and you're the only one barely holding it together. In this honest solo riff, Jay Schwedelson shares what has actually been running through his head lately, from self-doubt and negative self-talk to the tiny brave moves that quietly changed his career and life. He unpacks how being grateful to your past self, brave for just 10 seconds, and kind to your future self can shift how you show up this year without needing some huge reinvention.ㅤBest Moments:(00:16) Jay admits he is just as full of doubts and mental noise as everyone else and calls out how invisible most people's struggles really are.(02:18) The question that reframed everything for him: what are you grateful your past self dared to do that makes your life better today?(04:30) The behind-the-scenes story of COVID panic, payroll stress, and the walk with his wife that pushed him to finally launch Guru Conference.(06:45) Why you do not need a massive life overhaul, you just need to be brave for 10 seconds to send the message, start the convo, or take the next step.(07:55) Using those 10 seconds of bravery in your personal life, from saying hi to someone you are drawn to, to opening doors to an entirely new chapter.(09:15) Reframing the new year away from catastrophic thinking and into a quieter pact with your future self to try, stumble, and still keep going.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Social media caps for teens, AI-written subject lines, and the fact that people now search TikTok like Google all collide in this week's chaos as Jay Schwedelson riffs on what actually matters for marketers right now. You will pick up a tiny email tweak that can lift opens, a smarter way to write social posts for search, and a frankly unhinged dose of pop culture takes from Avatar 3 to the return of My Strange Addiction.ㅤBest Moments:(00:34) Virginia limits social media scrolling for users under 16 to 60 minutes a day and Jay wonders how platforms, parents, and free speech lawsuits will actually shape what happens next.(02:04) Jay shares new World Data Research results showing that all lowercase email subject lines can outperform polished AI title-cased subject lines and lift open rates by around 14 percent.(03:30) Between new Forbes and eMarketer stats, Jay breaks down why social platforms are becoming the primary search engine and why captions, transcripts, and on-screen text now need to be written like search hooks, not clever throwaways.(05:19) Jay cannot get over Avatar 3 passing a billion dollars at the box office when he does not know a single human who admits to seeing it.(06:29) The return of My Strange Addiction sends Jay into a horrified recap of car romances, Eiffel Tower marriages, and drywall eating that makes him question both humanity and his own viewing choices.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

New year, same avalanche of bad marketing advice, and Jay Schwedelson and Daniel Murray are calling it out in the most cathartic way possible. From the myth that you need to be everywhere on social to the dangerous habit of letting "I don't like it" kill good ideas, they walk through the worst guidance floating around your feed right now and what to do instead. If you have content guilt, AI anxiety, or a content calendar you secretly hate, this Bathroom Break will make you feel seen and send you back to work with a much saner playbook.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:16) Jay rants about how every marketer suddenly becomes a futurist in January and why most of that big-brain advice is "epic toilet paper, garbage, trash."(02:46) Daniel rips apart the idea that you need to be on every social platform and explains why being A-plus on one channel beats being C-minus everywhere.(03:38) Jay goes off on the classic "I wouldn't click that" feedback and lays out why you are not your audience and testing culture has to beat personal opinion.(04:34) Daniel demolishes the obsession with perfect content, arguing you should ship above-average ideas and obsess over distribution and formatting instead.(05:38) Jay calls rigid content calendars a waste of time and shows how the best performing posts are usually the unplanned ones that move at the speed of culture, Gap hoodie and all.(06:40) Daniel and Jay tag team the AI panic, insisting it will replace lazy, task-only work long before it replaces real marketers with taste, strategy, and curiosity.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

A fake holiday hijacks a doctor's office phone greeting, and somehow that spirals into a super practical marketing hack: using Jay Schwedelson's favorite ChatGPT trick to predict which subject line will actually win before you hit send. Then it takes a hard left into the worst trash TV of 2025, with zero apologies and maximum side-eye.ㅤBest Moments:(00:52) A doctor's office answers “Buddy the Elf, what's your favorite color?” and Jay is not emotionally prepared(02:15) Why sticking to one AI tool is a marketing mistake(03:49) The “micro-pause” test for whether your LinkedIn post survives a busy feed(05:30) Upload your A and B versions and have ChatGPT call the winner before the test runs(06:45) The 89% accuracy claim that changes how you should run A/B tests(08:15) Jay's worst trash TV of 2025 list goes fully unhingedㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

January marketing has a weird hangover, and it messes with way more than your motivation. Jay Schwedelson and Daniel Murray get very specific about what to do in those first two weeks, what not to freak out about, and the tiny “swap 2025 to 2026” moves that can quietly outperform your big new ideas.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:39) The first two weeks of January are not “normal marketing,” and you have to treat them differently(02:15) Set monthly goals for the next three months so you do not start the year feeling behind(03:30) Do not kill a new test just because it flops around January 8 or 9(03:46) Why late-January promo email click rates jump about 30% compared to early January(04:00) Audit every automation and trigger and delete anything that still screams 2025(05:31) Shorter copy, more white space, and shorter subject lines win because everyone is overloadedㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media   SUMMARY In this episode of "Right About Now," host Ryan Alford interviews Jay Schwedelson, founder of Guru Media Hub and email marketing expert. Jay discusses why email marketing remains a top-performing channel, sharing insights from testing over 15 million subject lines. He emphasizes the importance of focusing on a clear niche, using human language, and adapting to new AI-driven inbox filters. Jay also explains how authenticity and strategic subject lines can boost open rates, and cautions against over-reliance on AI-generated content. The episode offers actionable tips for marketers looking to improve their email campaigns. TAKEAWAYS The enduring effectiveness of email marketing as a conversion channel. The importance of defining a clear brand identity or niche. The impact of focusing on a specific area of expertise in marketing. Strategies for improving email subject lines to increase open rates. The role of human touch and authenticity in email content amidst AI-generated content. The influence of AI on content creation and its implications for SEO. Current trends in email marketing, particularly regarding Apple’s Mail app sorting. The significance of using engaging language and formatting in email marketing. The value of data-driven insights from testing email subject lines. The necessity of adapting to evolving marketing technologies and consumer behaviors.  

When a once-reliable podcast promo email suddenly tanks to 15% opens, you either keep pretending it's fine or you blow it up and rebuild it from scratch. You'll hear Jay Schwedelson and Amy Porterfield get honest about what changed in her newsletter, why “being more you” is now a real growth strategy, and how to experiment without freaking out when people unsubscribe.ㅤSubscribe to Amy Porterfield's newsletter, listen to The Amy Porterfield Show, and follow her on Instagram.ㅤBest Moments:(03:45) When 15% open rates forced a total newsletter reset.(05:03) Why letting your real personality show matters even more in the AI era.(07:06) Turning “YOUR cringe” feedback into a subject line that popped open rates.(08:06) The email metrics she still watches, and why beating your own baseline is the point.(13:10) Cart-close urgency is shifting, so she frontloads webinars in the first 48 hours.(17:12) The custom AI tool move that makes “just use ChatGPT” the wrong answer.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

The fun part of this chat is watching Jay Schwedelson try to reverse-engineer how one human can juggle a million hats and still keep a sense of humor. Jeremy Byars from United Systems & Software, Inc. gets real about cognitive load, impostor syndrome, and the weirdly powerful career move most people ignore: showing up for your community like an actual person. It goes from practical leadership lessons to an unexpectedly honest story about why he has a room full of Superman collectibles.ㅤConnect with Jeremy Byars on LinkedIn, especially if you're in utilities or comms and want to swap notes.ㅤBest Moments:(04:45) The quiet trap of saying yes to everything, and why letting go feels so hard(08:30) “If you want a village, be a villager,” and the career upside of participating like a human(10:15) Comedy, content, and marketing all have the same truth - you fail way more than you win(16:00) How being a caretaker reshaped Jeremy's ego, priorities, and gratitude(18:25) The real reason behind the Superman collection, and why “hope” is the whole point(22:25) Jeremy's simple ask - connect with him on LinkedIn and start a real conversationㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Marketing feels like guesswork until you can actually predict what people will notice before you hit send. Jay Schwedelson shares a simple way to use the new ChatGPT 5.2 to test “two-second” attention, then swings through the latest platform experiments that might change how followers and local discovery work. Plus, a quick victory lap for a dead meme and a wild Home Alone casting almost-mistake.ㅤBest Moments:(00:30) ChatGPT 5.2 rolls out and why it matters even if you are not an AI person.(01:51) The new superpower: simulating human scan behavior to predict what gets attention(02:15) The “two-second scan path test” prompt you can copy and use on any email or creative.(03:51) Instagram tests 24-hour early access Reels for followers, and why that could boost follows(04:36) TikTok's Nearby feed is back, and it could become a local discovery game changer(05:18) LinkedIn ads get creepy-personal with your name, title, and company pulled into the copyㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Holiday urgency is real, whether you are trying to squeeze into your jeans or squeeze in those last few deals, and on this Bathroom Break Daniel Murray pulls Jay Schwedelson into a fast, funny riff on how to make that urgency actually pay off. They get into a wild "ate through the shot" Wegovy story, then flip it into simple, budget friendly tactics that push people to buy or opt in without feeling gimmicky. From DTC countdown discounts to B2B content that literally expires, you get plug and play ideas you can steal before the year is over.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:08) Jay admits he tried Wegovy expecting magic, then laughs about how he "ate through the shot" and ended up just eating less instead.(02:30) Daniel calls out how much money Jay wasted on the shot before pivoting into the real topic of using urgency to close year end revenue and email goals.(03:22) Daniel breaks down Set Active's "Set Miss" promo and why shrinking discount windows instantly force shoppers to make a decision.(05:26) Jay shares a dead simple B2B play where you put a countdown on how long a guide is available, then actually remove it from your resources page.(07:11) They brainstorm a "12 days of content" idea where every day a new curated asset drops and then expires to rapidly grow your email list.(08:23) The chat drifts into holiday party avoidance, sweatpants vs real pants, and Jay getting officially banned from wearing his hat backwards at 50.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Subject lines that tap into who your audience wants to be, a bathroom emergency at a Nashville hot chicken spot, and a minus-200 degree cryotherapy experiment all show up in this Ask Us Anything with Jay Schwedelson. Jay riffs on a listener's challenge to share a subject line test they probably have not tried yet, breaking down the idea of aspirational personalization that speaks a level above your current audience. Then he answers a not-so-serious question about his health that turns into a ridiculous story involving Boca Raton, Brass Monkey, and a frosty recovery chamber.ㅤBest Moments:(00:16) Jay explains the Ask Us Anything format and how to send him your own work and ridiculous questions through his site.(01:15) Hattie B's "shut the cluck up" hot chicken story ends with a bathroom line so long he swears they need 74 restrooms.(02:15) Jamie's challenge for a subject line test they have never tried sets Jay up to go beyond basic personalization.(03:38) Jay introduces aspirational subject lines that speak to the C level or lifestyle people want instead of the role they have now.(05:30) He shares data from 50 million sends showing aspirational subject lines lifting open rates by roughly 24-28 percent in both B2B and consumer campaigns.(06:30) Bill's jab about Jay's health leads to a cryotherapy adventure in Boca Raton, complete with Brass Monkey and dancing in a minus-200 degree box.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Holiday gift snooping, F-bomb subject lines, and an AI country hit somehow all end up in the same conversation, and Jay Schwedelson has opinions. From Lowe's genius decoy gift boxes to a wildly misjudged suit sale email to a simple subject line trick that quietly spikes opens, this week is part marketing therapy, part pop culture catch-up. If you've ever wondered where the line is between clever and cringe, or how targeted your targeting should really be, this one will get you rethinking your next send.Best Moments:(00:20) Lowe's leans into holiday chaos with free decoy boxes so parents can hide gifts in plain sight from snooping kids.(01:25) A suit brand fires off a Black Friday email with a "grow the f**k up and buy a suit" subject line that explodes into a full-blown PR apology tour.(03:02) Double personalization in subject lines like "pet parents of anxious dogs" or "mid-market CMOs Q1 pipeline fix" quietly crushes with big open rate lifts and way better qualified clicks.(04:18) Jay breaks down why narrowing your audience with ultra-specific segments may lower volume but massively upgrade intent and sales potential.(06:05) An AI-generated country song hits number one on the Billboard charts, and Jay questions whether machine-made music should even be allowed on human charts.(05:12) Streaming recs get personal as Jay walks back his early take on Netflix's The Beast in Me and admits he still cannot bring himself to care about Stranger Things or the Taylor and Travis wedding frenzy.Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

December might feel slow for B2B, but Jay Schwedelson and Daniel Murray are using it to double down on what actually worked in their email programs this year. They trade five real world email lessons headed into 2026 - from reply worthy CTAs and smarter list metrics to domain reports and AI powered repurposing - while calling out the bad hot takes about what does and does not matter in your metrics. You get practical tweaks you can ship immediately, plus a little peek into their real lives as humans who occasionally leave their inboxes.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(03:04) Daniel shares why every email now includes a simple, low lift reply question so he can spark real conversations and keep deliverability strong.(04:07) Jay explains why the idea of a single "best send time" is garbage and why he tracks weekly unique humans engaging instead.(05:11) Daniel breaks down his "verified subscriber" metrics to see how true ICP subscribers are opening, clicking, and shaping future email content.(06:07) Jay walks through running a domain frequency report to spot deliverability bottlenecks and hidden account opportunities inside your list.(07:21) Daniel shows how to repurpose talks, webinars, and podcasts into tactical emails using AI so you can add sends without adding burnout.(08:23) Jay and Daniel rant about why open rates and preheaders still matter, how rage bait content confuses marketers, and why cleaning your list is still non negotiable.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Think your B2B world is doomed to be dry and boring? Kathryn Frankson sits down with Jay Schwedelson to prove the opposite, pulling stories from massive fintech stages, tiny city libraries, and even her own tea obsession to show how human your marketing could be. From last touch attribution myths to three year event strategies that actually leave room for creativity, this conversation is basically a permission slip to stop hiding behind spreadsheets and start telling real stories. If you have ever been told to just “stick to the numbers,” you are going to feel very seen.ㅤConnect with Kathryn on LinkedIn and explore Money20/20 to see how she brings human first storytelling into massive global fintech events.ㅤBest Moments:(01:20) Kathryn shares how years as a quota carrying B2B sales rep shaped her obsession with human centered marketing and real storytelling.(03:40) Why she loves so called boring B2B industries and hires people with zero events background to keep perspectives fresh and curious.(07:30) The New Berlin library trust fall video, a renamed Minnesota town, and a car dealership spoof show how wildly creative “unsexy” sectors can be.(10:05) Kathryn breaks down how Money20/20 uses three year strategy, data, and clear guardrails so creativity and storytelling are baked into the plan, not random one offs.(12:05) A takedown of last touch attribution and the gap between how humans actually discover brands and how most marketing teams try to measure it.(15:05) Kathryn sells Jay on switching from coffee to tea with a mini masterclass on polyphenols, calmer energy, and her “I like my marketing hot, but my tea hotter” tagline.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

December might feel like a throwaway month, but Jay Schwedelson is here with a simple shift that turns the end of the year into a lead and revenue spike by using intent signals as your actual offer. He walks through how to spot and capture real buying intent across B2B, consumer, and nonprofit campaigns, then finishes with some very honest (and funny) thoughts on holiday cards and those ridiculous surprise-car commercials. Expect specific copy ideas you can steal right away while everyone else is mentally on vacation.ㅤBest Moments:(00:20) Why December is secretly a goldmine if you stop mailing it in and lead with intent-based offers.(01:45) B2B examples like Q1 readiness audits, vendor comparison checklists, and RFP kickstart kits that instantly reveal who is in market.(03:05) Consumer plays such as last-minute hero finder and VIP early access for sellout items to target shoppers who are still actively buying.(04:15) Nonprofit hooks like donation impact calculators and sponsor a need selectors that surface serious year-end donors.(04:55) How intent signal campaigns in December and early January crush for pipeline, platform switches, and tax-motivated giving.(05:40) Jay's rant on random family holiday cards and unrealistic holiday car gift commercials you never see in real life.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

From under-16 social media bans in Australia to the sneaky reason your email should never go out exactly on the hour, this weekly rundown packs in plenty of usable takeaways and a little chaos. Jay Schwedelson connects policy shifts, inbox strategy, influencer math, and the latest AI land grab so you can keep your marketing sharp without living in a news feed. He even throws in some wild traffic stats and a Stranger Things rant that might make you question how old you feel right now.ㅤBest Moments:(00:16) Jay riffs on Australia's under 16 social media bans, Snapchat's behavioral signals, and why age gating is about to spread to the EU and US.(01:57) A dead-simple holiday email trick where not sending on the hour helps you dodge inbox clutter and lift open rates by around 15%.(03:15) Holiday influencer rate reality check for micro creators and why follower count means nothing without real engagement.(04:15) Jay makes the case for Team Gemini, breaking down fresh usage numbers and how it is catching up fast to ChatGPT.(05:09) Wild traffic stats reveal Yahoo and even Bing pulling more visits than ChatGPT, leaving Jay stunned at what people still type into their browsers.(06:34) From Wicked vs Zootopia 2 box office surprises to the very grown up Stranger Things cast still riding bikes, Jay wonders when nostalgia finally goes too far.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Watch the YouTube version of this episode HEREAre you a business owner looking for tips on improving email marketing? In this episode of the Maximum Lawyer Podcast, Tyson interviews email marketing expert Jay Schwedelson, founder of SubjectLine.com, to discuss data-driven strategies for boosting email engagement. Jay shares actionable tips on crafting attention-grabbing subject lines, debunks common myths about spam filters, and highlights the importance of growing a targeted email database. Jay provides some tips for creating interesting subject lines for emails. One thing to consider is using white space. This includes having a subject line and then a pre header. A pre header is a second subject line and is usually in grey text. With this tactic, many people are intrigued because there is so much open space that they wonder what the email is about. For Jay, this saw open rates increase by 25%.Jay and Tyson chat about the key metrics for email marketing. One metric is to understand your target audience through developing an Ideal Customer Profile (ICP). This is creating a description for the ideal customer who will benefit from your business. Identifying your ICP will help a business tailor their marketing. Another metric is focusing on the database and how to grow it. This can include hiring the right people to work on improving your database and knowing what to add to it and remove from it.Listen to learn more!4:52 Why Email Still Dominates in the Age of AI6:27 The Value of Unsubscribes10:29 Emotion vs. Logic in Subject Lines & CTAs12:30 Vanity Metrics: The Truth About Open Rates18:43 The Power of White Space in the Inbox23:12 The Most Important Metric for 2026: Database Growth24:30 Email Frequency & Relevancy for Lawyers 27:18 The Future of Email: ChatGPT Atlas Browser29:21 Closing Plugs & Contact InformationTune in to today's episode and checkout the full show notes here. Connect with Jay:SubjectLine Website GuruConference WebsiteInstagramLinkedin  

A quick-hit Bathroom Break with Jay Schwedelson and Daniel Murray that actually makes social feel manageable again — from tiny boost budgets that move mountains to a commenting play that beats mindless posting. You'll also hear why short video still wins, how to turn email into a social flywheel, and a sneaky Stories tactic Daniel swears by.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(03:00) LinkedIn's new comment impressions make thoughtful replies a growth channel, not an afterthought.(04:31) Micro budgets work: toss $5 on YouTube or under $50 on IG/LinkedIn to amplify content that's already winning.(05:41) Treat short video like share fuel for DMs, Slack, and group chats with a tight first three seconds and a clean loop.(07:00) Stop propping up losers and only boost winners, plus link newsletter hero images straight to your social posts.(08:00) Balance rented and owned audiences so people see you wherever they actually pay attention.(08:45) Use IG Stories with DM keywords and simple automation to spark replies that lift your story distribution.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Most people cranking out content feel like they're on a hamster wheel, and this one is Jay Schwedelson basically turning his own burnout into a live strategy session with Caleb Ralston. They get into why copying 400-post-a-week creators is wrecking your brain, how to reverse engineer a cadence that actually fits your life, and what it really means for a personal brand to “work.” If you care more about leads, trust, and reputation than vanity metrics, this convo will mess with how you think about content in a good way.ㅤCheck out Caleb's free 6-hour-and-22-minute YouTube course on how to build your personal brand, grab the companion workbook by dropping your email, and use it to level up before you ever think about hiring a media team.ㅤBest Moments:(00:16) Jay admits he “got the guy” behind some of the biggest personality-led brands because he wants to reverse engineer what actually works for personal brands.(03:00) Caleb explains why copying top creators' insane content routines is like trying to train like the greatest athlete on day one and guarantees you will quit.(04:15) The low-volume, high-effort strategy that grew Caleb's YouTube to over 50,000 subscribers from just seven videos by focusing on depth over constant posting.(08:58) Breaking down the Brand Journey Framework so you finally define why you are building a personal brand and what success is supposed to look like.(13:23) A behind-the-scenes example of a video designed with one job only: get talented creatives to DM Caleb so he can place them on client media teams.(16:01) Why views and followers are useful signals but become dangerous distractions when sales, conversions, and cost to acquire a customer are going the wrong way.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

AI sounds like a shortcut until your “great” ideas flop in the wild, and that is exactly what Jay Schwedelson digs into here. He breaks down a simple 100,000 person prompt that quietly flips AI out of generic creative mode and into deeper statistical thinking, then shares what happened when he A/B tested it on subject lines and CTAs. Plus, a surprisingly relatable question about hating phone calls turns into a legit strategy for staying connected without awkward calls or endless text threads.ㅤBest Moments:(01:00) Alyssa from Denver asks why AI generated ideas keep underperforming, and Jay flags the hidden problem with how most of us prompt these tools.(01:47) Jay introduces the 100,000 person prompt and shows how to ask AI to simulate huge audiences reacting to subject lines, landing pages, and offers.(03:05) Jay explains how framing prompts around 100,000 real people forces AI out of pure creativity and into deeper statistical mode for sharper recommendations.(03:45) Jay shares A/B test results where 100,000 person prompts beat generic AI suggestions over 70 percent of the time and even double click throughs on CTA buttons.(05:15) Jared from Dallas admits he hates phone calls and finds texting shallow, and Jay gets real about how easy it is to drift into isolation.(06:00) Jay reveals his go to solution of voice memos as a low pressure, high connection way to maintain relationships without live calls or walls of text.ㅤPrompts mentioned:Predict how 100,000 real subscribers would respond to each of these subject lines, rank them by expected open rate, and explain the psychology.Evaluate this hero section as if 100,000 new visitors landed on this landing page. Identify confusion points and drop-off risks.How would 100,000 consumer buyers or 100,000 B2B buyers interpret this offer? What is confusing, what is strong, and what is missing?We want you to simulate 100,000 people interacting with this call-to-action button. What should the language be?ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Getting ready for Thanksgiving has nothing on the chaos swirling around AI, privacy rules, and even Instagram trying to make you watch 20-minute reels. Before the turkey coma hits, Jay Schwedelson digs into everything from the death of the em dash to Google's sneaky new flight deal superpower, plus a few very strong opinions on Netflix holiday movies. Somehow it all ties together in a way that'll make your week a little smarter and a lot funnier.ㅤBest Moments:(00:00) ChatGPT finally admits the M dash problem and promises to stop abusing it(01:41) Europe's Digital Omnibus plan could loosen GDPR and ease cookie consent madness(03:28) Instagram quietly tests 20-minute reels, and Jay cannot handle it(04:00) Google's AI-powered flight deals tool is officially rolled out and wildly useful(05:17) Three preheader words that just boosted email open rates by 19 percent(06:44) Jay's brutally honest reviews of The Beast in Me and Merry Little Ex ChristmasㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Holiday email engagement is somehow both nerdy and genuinely fun here, as Jay Schwedelson and Daniel Murray use Thanksgiving food opinions, Hallmark movies, and Bathroom-Break banter to get into why replies matter way more than most marketers think. They dig into how to engineer responses in your emails and stories, why reply rate is a killer signal for both humans and algorithms, and how AI plus simple prompts like “Reply GUIDE” can quietly blow up your results. It's basically a playbook for turning “one-way” campaigns into conversations people actually want to have.Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.Best Moments:(00:50) Daniel shares his not-so-traditional Thanksgiving background and why dry turkey is an instant no.(02:06) Jay's hard rule for Thanksgiving dinner: mac and cheese is required, salad is banned.(02:49) Jay explains why the reply rate on promotional emails is about to explode thanks to AI and better follow-up.(03:28) Daniel's tricks for prompting real human replies, from light personal questions to hidden Easter eggs in the middle of an email.(05:20) Jay's “just reply GUIDE” tactic for content and discounts that crushes landing page forms and boosts inbox placement.(07:14) Daniel shows how the same reply mindset on Instagram Stories boosts distribution while keeping interactions feeling human.(09:28) They break down how replies become a goldmine of first-party data and even shape future content topics like reality TV.(09:49) A rapid-fire holiday movie riff that goes from Die Hard and Home Alone to The Grinch, romcoms, and why Hallmark is secretly elite.(11:15) Jay and Daniel pitch their very on-brand Thanksgiving “gain 5 pounds, then lose it” logic as the ultimate holiday hack.Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Event folks like to joke about chaos, but Jay Schwedelson and Rachel Andrews get into what it actually takes to build a career inside that chaos. Rachel shares how she went from school events and holiday parties to leading a massive global events program, why “embrace the suck” is secretly great career advice, and what is really changing for attendees on-site. They also talk about burnout, boundaries, and how to build networking formats that do not make introverts want to hide by the coffee station.ㅤConnect with Rachel on LinkedIn and check out Cvent CONNECT in Nashville, her “big family reunion” style industry event that brings together event pros and event technologists from across the world.ㅤBest Moments:(01:45) Rachel's oldest-child energy, early love of bringing people together, and the moment she realized she wanted the events side, not PR.(05:10) How saying yes to “small” assignments like a company holiday party turned into a 15-year path to leading events at a huge brand.(08:05) Why attendees keep begging for “more networking” and how Rachel designs formats that actually work for introverts and ambiverts.(11:15) The problem with topic tables that go nowhere and how facilitators and “influencer hosts” can make roundtables worth showing up for.(14:10) Rachel's honest take on burnout, the myth of “do more with less,” and why she fiercely protects PTO and being present with her family.(17:20) What 1,000 last-minute registrations revealed about attendee behavior and how she is feeling about event budgets and growth heading into 2026.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

If you're scrambling for a few last marketing wins before everyone mentally checks out for the holidays, Jay Schwedelson has you. He runs through ridiculously simple, data-backed plays you can still pull off in December to drive engagement, then pivots to underrated holiday movie picks you probably forgot existed. It's fast, a little unhinged, and full of ideas you can steal right away.ㅤBest Moments:(01:12) Jerry's question about easy, last minute tactics to drive end of year engagement before everyone checks out.(02:00) The holiday team photo or video that boosts social engagement by 400 percent and opens the door for casual DMs that build real relationships.(03:12) Turning your email signature into December gold with a holiday thank you and a “best of 2025” content link that quietly drives 40 percent more clicks.(05:00) Why December is the cheat code month for testimonial outreach, with a 500 percent lift in submissions you can repurpose all year long.(06:33) Running simple end of year and next year polls that tap into everyone's reflective mood and earn 250 percent higher engagement.(08:00) Jay's offbeat holiday watchlist from The Holiday and Love Actually to his all time favorite, The Family Man, plus a passionate defense of Thanksgiving classics.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

If you're looking for a quick spark for your marketing this week, this one's packed with clever timing plays and wild cultural moments that Jay Schwedelson breaks down with zero fluff. From riding the wave of Spotify Wrapped to the bizarre reality of Brown Friday, he pulls out the stuff brands can actually use right now and the stuff that's just too ridiculous not to mention.ㅤBest Moments:(00:00) Why jumping on Spotify Wrapped is the smartest content move you can make this week(01:45) The wild engagement bump brands get when they launch Wrapped style content(04:09) The extremely real and extremely gross reason the day after Thanksgiving is called Brown Friday(05:30) Why unsubscribe rates skyrocket this time of year and why it's not your fault(06:59) Jenna Bush Hager had 19 bridesmaids and Jay cannot process itㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/