Podcast appearances and mentions of jay schwedelson

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤTurns out the AI tools everyone swears by might be quietly working against you - one big study found they added hours to campaign workflows instead of trimming them. Jay Schwedelson digs into that gut-check alongside fresh LinkedIn data on what the algorithm is actually rewarding right now, plus a warning about why those handy free AI tiers you've built your process around probably won't stay free. It wraps with the usual detour into whatever he's been watching and reading lately.ㅤBest Moments:(00:42) LinkedIn's own playbook for the algorithm, post two to three times a week and stay between 200 and 300 words(01:40) The Metricool study putting carousels at 11 times more interactions than single images on company pages(02:11) Why ending a post with a question quietly earns 77 percent more comments(03:35) The AI plot twist, Meta's creative tools adding over three hours to the campaign cycle instead of saving any(04:21) Adam Mosseri's warning that the free AI tiers everyone leans on are on their way out(06:30) A full-throated case against IMAX screen-shaming and for the freedom to watch anything on your phone

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤSomewhere between a rant about weird breakfast clubs and the great Taco Bell salad panic, there's a legit masterclass on subject lines hiding in here. Jay Schwedelson and Daniel Murray swap the moves that actually lift open rates, including the stuff no AI tool would ever hand you, like leading with ellipses, skipping capital letters, and writing subject lines so long they get cut off on purpose. It's half tactical, half unhinged, which is exactly what a bathroom break should be.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(00:44) Jay confesses the real problem with pickleball isn't the sport, it's having to talk to the same people every week.(02:22) Daniel's go-to subject line arsenal, from emojis to oddly specific numbers like 7, 11, or 6.5.(03:45) The Claude versus human split test, and why the human still usually comes out on top.(04:32) The case for absurdly long subject lines that fill the whole line and get cut off on purpose.(05:08) Starting a subject line with ellipses and dropping every capital letter to dodge the AI look.(06:49) Telling someone exactly who they are as the easiest engagement trick in marketing.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with Hailey McDonald on LinkedIn to jam on social or anything marketing. Grab Sprout Social's new Social Intelligence Report. And for fun, follow her cat's golf-themed account, Cats Gone Golfing, on Instagram.ㅤEveryone's drowning in dashboards yet trusting the numbers less than ever, which is a strange place for marketing to end up. Hailey McDonald, VP of Revenue Marketing at Sprout Social, makes the case to Jay Schwedelson that social is the last corner of the internet where real people still say what they actually think, which is exactly why flooding it with AI slop quietly wrecks the trust you're trying to build. Stick around for the "Customer Zero" idea, a smart take on whether job interviews should ask about your following, and yes, a cat with a golf Instagram.ㅤBest Moments:(02:45) Death by dashboard, more information than we've ever had and less faith in any of it(04:23) Why social may be the last authentic, unprompted signal left online(05:01) Where the AI volume play stops working and starts eroding trust(10:55) "Customer Zero" and why employee advocacy starts with culture, not a Slack post(13:17) Should a job interview really ask about your personal social following now(18:00) Social intelligence in the wild, catching churn risk before it hits the P&L

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤCalling something a webinar might be the most expensive word choice in your marketing calendar, and there's fresh data on exactly how much it costs you. Jay Schwedelson walks through a Google Search Console update almost nobody is talking about, a naming test that lifted registrations by double digits, and where ChatGPT ads are quietly headed next. Plus a genuine crisis of conscience about sitting through a three-hour movie.ㅤBest Moments:(00:16) Google Search Console can now report on individual social posts, and almost nobody noticed(02:02) The exact Gemini prompt to get your social posts surfacing in Google search results(02:44) Why the word "webinar" is a registration killer, backed by 1,000 event pages(03:47) "First look," "behind the scenes," "insider session," and the lift each one delivers(04:30) OpenAI's job postings hint at video and native ads, so ChatGPT is about to become a billboard(06:07) The three-hour movie rule, the popcorn problem, and a very personal theater grievance

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤYou would not expect a debate about short sleeves and flip-flops to bury a legitimately useful marketing lesson, but here we are. After Jay Schwedelson shows up in short sleeves for once and gets roasted for it, he and Daniel Murray get into the intent signals most teams walk right past, the tiny stuff like which CTA someone clicks, whether they hit reply, or if they left an emoji in a webinar. Turns out those throwaway behaviors are quietly telling you who is actually about to buy.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (02:35) Not every click is equal, and a hidden honeypot link quietly filters out the bots padding your numbers(03:14) Track clicks by where they sit in the email, because the people scrolling to the bottom are reading every wordㅤ(03:50) Separating ICP account clicks from the rest shows which topics your target accounts actually care about(04:31) The people tapping your lower CTA reach pipeline faster and turn into higher lifetime value customers(04:53) A webinar emoji reaction or a throwaway hello in your chatbot is a louder intent signal than most opens(05:53) Ask an easy reply question, then let AI turn those replies into first party data that also boosts deliverability

#372 | Dave sits down with Jay Schwedelson, founder of subjectline.com and Guru Media Hub, one of the sharpest tactical minds in email, webinars, and live content. Jay explains why so many B2B marketers get live content wrong from the very first step, and how small shifts in packaging can completely change who shows up and who doesn't. They dig into the psychology behind when people actually open and engage with email, why shorter almost always wins, and the habits that quietly keep you out of the spam folder. Jay also shares the specific email and send-day habits he swears by, a few of his go-to tricks for getting people to actually reply, and how he thinks about testing your way to what works for your own audience.Timestamps (00:00) - – Why "webinar" might be costing you registrations (01:12) - – Meet Jay Schwedelson and the virtual event he built to 30,000 people (06:26) - – A simple trick to get more people to actually show up live (08:44) - – Why giving everything away on-demand might be a mistake (10:23) - – The case for live, human connection in an AI-saturated world (13:00) - – The send times most B2B marketers are sleeping on (15:18) - – How to package and name your content so people actually want it (22:02) - – The newsletter habit that makes people stick around (26:09) - – Small email tweaks that quietly boost open rates and deliverability Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with Russ Harp and follow the launch of Russ Harp Media. He is open to conversations about digital marketing work, career advice, or the foster care and adoption journey.LinkedIn: linkedin.com/in/russharpmediaEmail: russharpmedia@gmail.comInstagram: @russharpmediaWebsite: russharpmedia.comㅤGetting laid off with two young kids at home, an adoption date on the calendar, and a family counting on you is the kind of thing that flattens most people. Russ Harp did close to the opposite, turning a birthday post into 130-plus real conversations by being honest about what happened and asking people what they actually thought he was good at. Jay Schwedelson found him after that post stopped the scroll, and what comes out of it is less a job-hunt story than a working example of choosing gratitude and vulnerability over "woe is me."ㅤBest Moments:(05:31) The layoff took out 40 people, more than half the marketing team, one day before his sons' naming ceremony.(06:01) Two days of prayer and drumming at a Prairie Band ceremony pull his identity out of his job title.(07:48) Instead of collecting happy-birthday messages, he asks his whole network what he is actually good at.(08:29) One honest post becomes 130-plus replies, coffees, and calls, relationships instead of resumes.(11:04) The line from Jay's book that lit the fuse, the regret of not starting beats failure.(16:53) His two foster sons, adopted young, redefine what resilience actually looks like.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤFrance and Italy are about to require explicit permission before you can even tell whether someone opened your email, and plenty of people are already writing the open rate's obituary. Jay Schwedelson thinks that funeral is premature, and he breaks down why a deeply flawed metric can still be a genuinely useful one, plus what all of this actually means (and doesn't mean) for marketers in the US. There's also a Reddit ad update worth stealing and a weirdly great story about where "jump the shark" came from.ㅤBest Moments:(00:38) A real question worth asking - could tracking whether someone opened your email actually become illegal?(02:59) Why the open rate is a directional signal, not a real number, and why that distinction matters.(04:09) The opt-in loophole that quietly keeps open tracking alive even after consent rules kick in.(05:20) Why none of this is landing in the US anytime soon, and the CAN-SPAM gap behind it.(06:38) Reddit just added split testing to its ad units, and almost nobody is paying attention.(09:42) The oddly satisfying true story behind the phrase "jump the shark."

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤSomewhere between confessions about theme-park vomit and stolen fries, Jay Schwedelson and Daniel Murray land on the number that's quietly running their whole marketing budget: blended CAC. It's the metric Daniel can't stop bringing up, and here he finally breaks down why it matters more than watching any single channel in isolation. Stick around past the carnival talk, because the real answer to "should I panic about Reddit's rising cost per acquisition" is in here.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:07) Jay explains why he can't survive anything that spins in a circle(03:15) Jay calls out Daniel's favorite obsession: blended CAC(03:45) Daniel breaks down what blended CAC actually measures(04:33) Why attribution lies and makes channels like Meta and Google look better than they are(06:20) The case for tracking channels both blended and in silos(08:33) How to fold a brand new channel, like ChatGPT ads, into your blended CAC without skewing it

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMost of the advice floating around about public speaking comes from people who are, ironically, painfully boring at it. Jay Schwedelson has done over 300 keynotes and landed on a set of habits that run against almost everything you've been coached to do, from ditching the memorized script to practicing with the TV blaring. Whether the room is a packed stage or four people on a Zoom, the same small moves are what actually keep people listening.ㅤBest Moments:(01:30) The opener that quietly loses the room before you've even started(02:00) Two little words that tell people boredom is on the way(02:18) Why a memorized speech always sounds hollow, no matter how polished(03:10) Rehearse with the TV on, because silence is nothing like the real room(03:45) Put your best material in the first 90 seconds instead of saving it for the end(06:15) The pre-talk move with one or two people that quietly kills the nerves

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with Chris Cunningham on LinkedIn and on Instagram (@Cunningham), or reach him directly at chris@clickup.com. He's happy to help anyone getting started with content or building on ClickUp.ㅤMost B2B software gets sold with a webinar and two floating headshots on a LinkedIn promo. Chris Cunningham helped build ClickUp into a $4 billion company by doing the opposite, hiring actors by the day, making genuinely funny videos, and treating a project management tool like a consumer brand. He sat down with Jay Schwedelson to walk through the actual mechanics, from the scrappy month-one tests to mining follower data to land a meeting with McDonald's COO.ㅤBest Moments:(02:46) The bet behind the whole strategy, that every company will soon have at least one in-house creator(04:02) The scrappy growth loop, run tiny tests, prove the signal, then go back for budget(05:45) The actor day-rate hack that gets you eight to ten videos for under a grand(08:30) Spotting McDonald's COO in the follower data, then shooting a video just for him(12:15) Why bloated, slow-shipping software is exactly what gets vibe-coded out of existence(16:31) Instagram's head says leave the barking dog in, messy video is what's winning reach

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤSomething quietly broke inside Google this week, and most marketers won't notice until their AI Overview traffic disappears from the dashboard. Jay Schwedelson walks through what changed, why over 90% of that traffic just went dark, and a free 5-minute trick using ChatGPT, Claude, Gemini, Perplexity, and Grok to figure out exactly what your content should be built around. Stick around for the LinkedIn move everyone copied from Instagram, Kraft's genuinely clever ranch dressing play, and a deeply unserious ranking of the best July 4th movies ever made.ㅤBest Moments:(00:50) Google stripped the tracking code, and over ninety percent of AI Overview traffic just went dark(03:01) Ask all five AI tools the same question to find what your content should actually be about(04:44) LinkedIn borrows collaborative posts from Instagram, and it is a bigger deal than it sounds(05:27) Kraft rolls out TSA-friendly ranch dressing for the World Cup crowd, smuggling it home(06:01) Polymarket gets caught paying creators to fake big-bet wins(07:43) Ranking the best July 4th movies, with a strong case for Jaws at number one

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤEver wish you could hand your ad copy to David Ogilvy and get notes back? Daniel Murray and Jay Schwedelson turn that into something you can actually do, trading the two AI moves they each reach for when they want sharper work instead of a faster first draft. It's a quick one, with a detour into Jay's surprisingly committed strategy for never being spotted near a bathroom, but the tactics are the kind you'll try the same afternoon.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:27) Daniel has AI critique his copy through the principles of the ten best to ever do it, Sugarman and Ogilvy included.(03:35) Jay's take on why it works, the model has absorbed everything those experts ever published, so you get their real input.(04:52) The step most people skip, write it yourself first and let AI refine, or you just end up sounding like them.(05:22) Jay asks all five major LLMs for the top fifty questions buyers actually type in.(06:32) Find the four or five questions that overlap across every platform and you have your headline content.(07:28) Daniel layers in Reddit, Quora, and G2 to catch the pain points people post in public.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤListen to Kipp's podcast Marketing Against the Grain, and pre-order his new book with Kieran Flanagan, Loop: Outlearn. Outmarket. Outgrow.ㅤJay Schwedelson wanted Kipp Bodnar on the show since day one, and it's easy to hear why once the two of them get going on the one thing keeping marketers up at night: whether AI has quietly torched the playbook everyone spent fifteen years building. HubSpot's CMO makes the case that content isn't dead, it just has a brutally short shelf life now, and the marketers who win are the ones who treat originality and taste like the scarce resources they've become. Along the way they get into why the new robots reward writing for actual humans, what a real content engine looks like when you're starting from zero, and the reasoning behind Kipp's new book in a year when four million others got published.ㅤBest Moments:(02:01) Why AI didn't kill content marketing but did break the old playbook and slash content's shelf life(04:16) The T-Swift theory of content, why being good isn't enough anymore and you have to be prolific too(05:56) Writing for the new robots, how AEO flips twenty years of SEO into a human-first game(08:48) Why Reddit, LinkedIn, and YouTube quietly became the sources AI search trusts most(10:53) The one content engine Kipp would build first if he were starting with nothing today(13:18) Why he wrote a book in the middle of the short-form video era, and who it's really for(16:17) The journalism-school lesson that beats a business degree, repetition doesn't ruin the prayer

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤPaying for an AI tool and quietly wondering whether you're getting what they promised? That nagging feeling just turned into a class action lawsuit, and Jay Schwedelson thinks it's the first of many in a world where nobody can actually measure what "usage" even means. He also makes a surprisingly convincing case for why dropping the work-email requirement on your forms is a win and not a leak, with detours through LinkedIn GIFs, a Netflix rom-com, and a bestseller list nobody saw coming.ㅤBest Moments:(00:35) LinkedIn is rolling out GIFs in comments, and why that matters more than it sounds(02:45) The Claude Max buyer who expected 20X more usage and found he was getting closer to 6X(02:56) Why "am I actually getting the AI usage I'm paying for" is about to become a recurring legal fight(04:00) Year over year, 27% fewer companies are forcing a work email on their forms(04:54) The case for letting job seekers use a personal email, and why your brand wins when they get hired(08:16) "Stupider People Have Done It" lands at #87 on the USA Today list, with $130,000 raised for cancer research

Friend of the podcast Jay Schwedelson is back on Little Talks this week, and as usual, he didn't disappoint!Jay joined Sam and Roop to talk about his new book, Stupider People Have Done It, and somewhere between marketing, AI, LinkedIn, TV, coffee, and life advice, we landed on a simple idea: people still trust people.AI can help you move faster. Social proof matters. Your LinkedIn page shouldn't look abandoned. But as Jay pointed out, "humanity is the algorithm." The brands and people that stand out are usually the ones willing to sound like actual humans.Also, if you haven't checked out the book yet, all proceeds go to The V Foundation for Cancer Research, which is a pretty great reason to pick up a copy.See you next week for more Little Talks.— Jay, Sam, Roop, and ClaudiaTell us what you think!

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤSomewhere over the Atlantic, a soccer fan is white-knuckling a full-size bottle of ranch dressing in their carry-on, and that is exactly where Daniel Murray and Jay Schwedelson start before getting to the part that should rattle every marketer: most of the opens and clicks in your reports were never human. If your numbers look incredible, the bots are probably flattering you, and if they look terrible, you have a real deliverability or content problem hiding underneath. It is a fast, funny run through the zero-click era and why sending more email is not the crime people make it out to be.ㅤBest Moments:(02:45) Roughly 95% of clicks can be bot activity, and a honeypot link in the newsletter proved it.(03:25) Not a single one of your email metrics is accurate, and it keeps getting worse.(04:44) If a contact opens every email you ever sent, that is not a superfan, it is bots wrecking your lead scores.(05:21) Welcome to the zero-click era, where the real goal is making things people actually want to share.(06:32) No-agenda marketing builds equity in someone's brain long before they are ready to buy.(08:29) Relevancy is married to frequency, so the more relevant you are, the more often you can send.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with and follow Andy Frawley on LinkedIn, and learn more about Data Axle at data-axle.com.ㅤMost people assume AI quietly solved the data quality problem for good. Andy Frawley, CEO of Data Axle, tells Jay Schwedelson the opposite is true: clean data matters more now, because a weak foundation just lets AI make bad calls faster. From there they get into why your B2B email list flops on Instagram, why direct mail is quietly thriving, and why Andy doubled his events budget after swearing them off.ㅤBest Moments:(02:13) Why data quality is becoming a hotter topic, not a solved one, in the AI era(04:27) Data Axle still calls 25 million businesses a year to verify them by hand(07:51) How to match a B2B email list to consumer profiles so you can hit people on Instagram and CTV(10:42) Direct mail is far from dead, and even Amazon is leaning back in(12:52) Why a small, clean database beats a big, unreliable one every time(14:45) The skeptic who doubled his events budget once he forced an ROI story

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤSubscribe to Amy's newsletter at amyporterfield.com/newsletter and follow her on Instagram @amyporterfield, where she shares real-life updates, Amazon finds, and marketing tips.ㅤWalking away from a course that pulled in over $60 million sounds like a mistake, until you hear why Amy Porterfield did exactly that. She sat down with Jay Schwedelson at Eventastic to break down how she now fuels an entire coaching business with the same live webinar every single Monday, no replay and no apologies. If you've ever told yourself your best material is too repetitive to run again, her answer might change your mind.ㅤBest Moments:(04:15) Amy's reframe for anyone facing a big pivot, the idea that you have earned your elevation.(07:46) The Tony Robbins lesson that stuck with her: growth means being uncomfortable about ninety percent of the time.(12:06) A Claude project audits her webinar every week and nudged conversions up four percent with tiny tweaks.(17:44) Her fix for boring webinars: make the first five minutes about them and get to the pitch by the forty-five-minute mark.(20:32) The in-person event mistake she kept making: teaching too much when people actually wanted time to connect.(25:35) The simple three-part email that pulled a hundred thousand dollars in three days from a list she already had.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤThe link between ranking high on Google and getting cited in AI overviews has quietly fallen apart over the past year, and Jay Schwedelson has the numbers to prove just how fast. He lays out the small, almost boring tweaks that decide whether AI tools surface your content or skip right past it, then makes the case that your prettiest emails might be the ones working against you now. Stick around for a soccer confession and a book update with a genuinely good cause behind it.ㅤBest Moments:(00:42) Only 38% of pages cited in Google's AI overviews still rank in the top 10, down from 76% a year ago.(01:18) Put a date on everything you publish, because the AI tools are hunting hard for a recency signal.(02:15) Rewrite your headlines and page titles as questions so the LLMs actually pull them in.(03:33) Meltwater found 75% of LinkedIn AI citations come from personal profiles, not company pages.(05:33) Live text in the first 150 to 200 characters is becoming the new North Star for email.(09:14) His book hit number one new release on Amazon, with all proceeds going to cancer research.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤTurns out the fastest way to get over flinching at every bug at the dinner table is to suit up and stand in a cloud of fifty thousand bees, which is roughly the same energy Daniel Murray and Jay Schwedelson bring to email strategy. The real payoff here is a tactic most marketers are too nervous to run: hitting your database twice in a single day. Stick around for why the angry opt-outs are worth it, and the humbling reminder that almost nobody remembers your messaging as well as you think they do.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:33) Jay suits up in a hazmat suit around 50,000 bees just to stop swatting at dinner(03:20) The aggressive play most people swear they could never run, two email sends to the same database in one day(04:15) Stacking urgency across two sends pushes conversions up more than thirty-five percent(06:33) A book launch nobody noticed, even the friend who follows everything Jay does(07:31) Why repeating the same message beats inventing a new one every time(08:27) When in doubt, send them out, and when in doubt, opt them out

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with Alexandra Conners on LinkedIn, and see what her team is building at wunderkind.co.ㅤEvery martech platform seems to be buying up every other one right now, each promising to become the single tool that finally does everything. Jay Schwedelson gets Alex Conners of Wunderkind to pressure-test that idea, and her take is refreshingly blunt: the all-in-one promise is mostly a mirage, and your real edge was never sitting in the stack to begin with. What she says is actually driving results now might change how you look at your next renewal.ㅤBest Moments:(02:20) Most brands use only about 30 percent of what their marketing tools can actually do(03:46) Why a platform's new acquisition is really just negotiation leverage with your CFO(06:04) The right martech pick has less to do with your industry than your team's skill set(07:17) Customer acquisition costs jumped 222 percent and the buying journey keeps getting longer(10:30) The average enterprise is quietly running 91 marketing tools, and the risk that creates(12:05) A plain-English breakdown of what Wunderkind actually does with your anonymous site visitors

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤTurns out one of the email "best practices" you have probably been told to follow for years might be quietly working against your list. Recording from the road this week, Jay Schwedelson makes the case that confirmed opt-in is more than halfway to dead, and that the spam-complaint logic everyone repeats about it is actually backward. If you have ever asked a new subscriber to click a confirmation link, this one is worth a few minutes.ㅤBest Moments:(00:33) LinkedIn rolled out free in-network versus out-of-network reach data on every post, no premium account required(02:00) Confirmed opt-in is fading fast, with usage down more than 45 percent year over year(03:33) The myth gets busted: lists built on double opt-in actually draw higher spam complaints, not fewer(04:15) Reddit just added video replies, opening a fresh way to reach its billion-plus monthly users(05:00) Jay's new book "Stupider People Have Done It" is out, with all author proceeds going to cancer research

Most teams roll out the VIP treatment for anyone who already swiped a card, then quietly ignore the people circling the website five times in a week. Jay Schwedelson and Daniel Murray make the case that your loudest buying signals are sitting in segments you probably never bothered to build, hiding in plain sight while you fuss over the folks who already converted. There is also a detour into bikini-store career advice and the structural horrors of the Rhode Island accent, so adjust your expectations accordingly.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:00) The VIP segments already sitting in your database that you keep sleeping on(02:40) Why pain-point segmentation beats another round of lead scoring(03:19) The argument for in-person events being the strongest intent signal you have(04:00) Five site visits or eight email clicks is nobody's accident(05:27) Lifetime value of audience deserves as much love as lifetime value of customers(06:37) How brands quietly torch loyalty by only reaching out at renewal time(07:15) The dedicated send you owe subscribers who have stuck around five years

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMost of us figure we've already tried every subject line trick worth trying, which is exactly what makes this batch so annoying. Jay Schwedelson runs through a pile of tactics that sound too dumb to work, like dropping a period after every word or dressing up a subject line as a calendar invite, except the open rates keep climbing anyway. Stick around for the strangely strong hill he's willing to die on involving coworkers, swimming pools, and dance floors.ㅤBest Moments:(01:20) Why a subject line that reads like a calendar invite is lifting opens by 28%.(02:15) The bracketed newsletter trick everyone abandoned, back from the dead and working again.(03:43) Opening a subject line with And or But to trigger a different kind of curiosity.(04:15) A period. After. Every. Word. And the quiet drama it stirs up.(04:46) Dropping next month into your subject line two weeks early, and why people bite.(06:00) Jay's deeply held refusal to see work people in bathing suits or on a dance floor.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤEver asked an AI tool to explain your own company and cringed at how wrong it got things? This week there's a genuinely simple fix for that, and Jay Schwedelson lays it out in a way that turns those AI answers into a ready-made content plan. He somehow gets there by way of a hospital collab and a four-dollar Instagram upgrade he's weirdly excited about, which tells you everything about how this one flows.ㅤBest Moments:(00:16) Disney teams up with Philips to surround kids with ambient Disney characters during their MRIs(01:36) The gut-punch stat, 88 percent of CMOs are getting grilled on AI visibility while most have no plan(02:06) Most marketers have already caught AI describing their company completely wrong(03:40) Ask all four AI tools the same question, then build content around the answers they all share(04:52) Meta's new Instagram add-on lets your stories outlive the 24-hour cutoff, and Jay thinks it's worth it(06:45) The Eventastic pitch arrives with DJs, a cannonball guy, and a Taylor Swift dance contest

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤEver caught yourself snapping at ChatGPT when it just won't get something right? Jay Schwedelson and Daniel Murray get into exactly how (un)kind they are to their AI tools, then swing into the small webinar habits quietly tanking everyone's show-up rates. It's equal parts petty and practical, and the live-only advice alone earns the ten minutes.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:53) Jay confesses he's relentlessly rude to AI and explains why yelling never actually helps(02:47) The hidden environmental cost of being polite to ChatGPT(03:48) The webinar title mistake that kills curiosity before anyone signs up(06:51) Why a serialized, same-time webinar turns it into a show people come back to(07:16) Two day-of reminder emails and the 400% jump that comes from live attendanceㅤ(09:06) Holding on-demand hostage for 30 days to force people to show up live

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with Kristen on LinkedIn and visit ringcentral.com to see what they're building with AI across voice, video, and messaging.ㅤMost marketers are using AI to shout louder. Kristen Koenig, who leads AI and Collaboration go-to-market at RingCentral, thinks the smarter move is using it to listen better. She's back with Jay Schwedelson to unpack what most marketers are getting wrong about AI, why voice is having a renaissance, and what meetings will actually feel like three years from now.ㅤBest Moments:(01:46) Why right now is a renaissance moment for marketers and communicators(02:39) The fix for AI that sounds like a robot starts with feeding it your real voice(04:35) The biggest thing most marketers are getting wrong with AI(06:49) More content, worse quality, and why chasing volume is a trap(11:43) Why companies are so AI-obsessed, they're forgetting to improve the actual mothership product(13:39) What voice and video will actually feel like in the next three years

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤEver wonder why your slick, AI-polished marketing content gets crickets while someone's shaky phone clip from a hallway racks up engagement? Jay Schwedelson breaks down the lo-fi content formats actually winning right now, with hard numbers on why behind-the-scenes videos, walking selfies, and even airport rants outperform the polished stuff. Stick around for the chaos of prepping Eventastic, which somehow involves a Taylor Swift impersonator, a mouth guard game, and a guy being shot out of a cannon.ㅤBest Moments:(00:16) Why expensive, AI-perfect marketing now reads as more boring than wallpaper(01:30) Behind-the-scenes video drives 200% higher engagement on LinkedIn than any other format(02:45) The red play button trick that lifts email click-through rates by 34%(03:30) Walking selfies pull 49% higher completion on LinkedIn and 57% on Instagram(04:14) Desk drive-bys and one-take mistake clips that beat any polished asset(05:15) Why airport walk-and-talks turn boring B2B content into something humans actually watch(06:30) The behind-the-scenes panic of dry-running the Fate of Ophelia dance for Eventastic

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤMeta just quietly dropped a standalone app built to swipe users straight from Reddit, and that's only the start of what Jay Schwedelson is digging into this week. There's also a new LinkedIn tool that exposes which AI models people are actually using by industry, plus some fresh data showing that one tiny tweak to your promotional emails can triple engagement and seriously boost your inbox placement.ㅤBest Moments:(00:16) Meta launches Forum, a standalone app built to go straight at Reddit(01:36) LinkedIn Cross Check reveals which AI models are dominating by industry(03:30) Why reply-driven promotional emails are pulling 3X the engagement(04:25) The 90-day inbox placement lift B2B brands are seeing from reply CTAs(05:18) Reply rate is now the number one signal for Outlook, Gmail, and Yahoo(06:30) Love Island USA returns June 2nd with ad demand up 73% year over year

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMemorial Day weekend brings up the eternal marketer's debate: do you keep the emails flowing or pump the brakes for the holiday? Jay Schwedelson and Daniel Murray make a strong case for sticking with consistency, plus share a surprisingly clever trick for turning all those out-of-office auto replies into retargeting fuel. Stick around for a housewarming gift confession that'll either make you laugh or quietly question your own friendships.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:46) The Irish goodbye strategy for surviving networking events you didn't want to attend(02:49) Why breaking consistency for a holiday is a bigger mistake than the lost opens(03:47) Turning out-of-office auto replies into a retargeting goldmine with one AI tool(05:38) The subject line trick for speaking to the exact moment your audience is living in(08:34) How LinkedIn's new 24 to 48 hour algorithm window is changing what a "flop post" looks like(10:37) The unopened housewarming gift sitting on a counter for six months that says everything about adult friendships

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤConnect with Laura Morton on LinkedIn and explore Lasega Books at lasegabooks.com to learn about her hybrid publishing imprint.ㅤImagine writing your first book, hitting a wall, and then learning the person guiding you through it has 23 New York Times bestsellers on her shelf and 60-plus titles with names like Justin Bieber, the Jonas Brothers, and Al Roker.ㅤThat's the call Jay Schwedelson made when he started writing Stupider People Have Done It, and the person he kept hearing about was Laura Morton.ㅤShe's the publisher behind his book, the founder of Lasega Books, and she joins to pull back the curtain on what really sells, what AI can't fake, and why pre-orders quietly decide everything.ㅤBest Moments:(02:45) Four million books were published last year, and the average one sells just 300 copies(06:00) The three boxes a book has to check before Laura agrees to publish it(07:05) Why even billionaire founders walk in feeling like total impostors(09:38) How Laura spots an AI-written manuscript in under a minute(14:30) The word "intimacy" broken down into "into me you see," and why that's what readers really come for(17:00) The real reason pre-orders matter more than the launch week itself(22:15) Writing the book is only ten percent of the work, the other ninety is what most authors miss

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMost people use AI to spit out a blog post and call it a day, but Jay Schwedelson thinks that's leaving the good stuff on the table. He shares a few sneaky free-tier tricks that pull back the curtain on your competitors' martech stacks, make AI tools quote your brand back to searchers, and even predict which emails in your inbox will get opened. Then things go fully off the rails into reality TV territory.ㅤBest Moments:(01:20) The Ask Gemini button hiding in your Chrome browser that exposes any competitor's full martech stack(03:14) Why comparison tables are the number one piece of content AI engines hunt for when answering queries(04:14) A ChatGPT prompt that builds a competitive comparison table skewed in your favor without lying(05:11) Uploading a screenshot of your analytics dashboard so AI can tell you what to actually do with it(06:00) The cheesy inbox screenshot trick that ranks which emails are most and least likely to be opened(07:30) Why Send Help is not the horror movie everyone thinks it is, plus the most bonkers reality show on TV right now

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤFriday used to be the day no one bothered sending emails, and now it's quietly become one of the two best days of the week, with Jay Schwedelson walking through fresh numbers from a 26 billion email study to prove it. There's also a quick read on how Alexa Plus is changing the way Amazon shoppers find products, why use case copy is suddenly the most valuable thing you can put on a landing page, and a real talk on which days webinars actually show up. Plus a Spotify logo panic that says a lot about how we're all doing.ㅤBest Moments:(00:16) Omnisend pulled apart 26 billion emails and Friday quietly climbed into the top two send days of the week(01:25) Sunday's 11 AM window delivers a 33.69 percent open rate, one of the strongest stretches anywhere in the week(02:00) Spotify swapped its logo for a disco ball and the internet briefly lost its collective mind over an app icon(02:34) Alexa Plus is rolling out across Amazon and use case copy like "best for" and "ideal if" is the new language AI shopping assistants reward(03:54) Year over year webinar show-up rates on Fridays jumped from 27 to 35 percent, with Mondays sliding the other direction(07:30) The book launches June 9th with all net author proceeds going to the V Foundation for Cancer Research

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤJune is about to get weird for marketers, and most people aren't ready for it. Jay Schwedelson and Daniel Murray get into why the back half of the month quietly tanks webinar attendance, how the World Cup landing on US soil reshapes the email game, and why Amazon shifting Prime Day to early June matters even if you sell B2B software. A heated detour into cloth diapers also happens, because of course it does.ㅤBest Moments:(03:00) The three week dead zone that quietly tanks webinar show-ups and B2B content downloads(03:50) Why the FIFA World Cup landing across US host cities changes your email strategy(04:37) The themed subject line angle that plays into game day energy(06:10) Amazon moving Prime Day to the second week of June and what it means for every marketer(06:45) Why inbox time jumps 15 percent during Prime Day, even for B2B audiences(06:59) The Shopify lift nobody talks about during Prime Day week

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤEver notice how one tiny word can decide whether someone clicks or scrolls right past you? That's the rabbit hole Jay Schwedelson climbs into this week, making the case that "without" might be the most underrated word in marketing and that your audience is far more beginner than your ego wants to admit. Stick around for the second half, where a listener's block-party dilemma turns into a surprisingly honest confession about 16 years of dodging the people next door.ㅤBest Moments:(01:30) How the no-code movement quietly trained everyone to expect easy(02:17) A plain-English definition of cognitive load and why it drives every yes or no(02:45) The one word that lifts opens, engagement, and conversions across every audience(03:43) Side-by-side offer rewrites that make "without" click instantly(05:01) Why marketers overestimate their audience and ignore the beginners who actually convert(06:57) A dog, a stare, and Jay's real answer on block-party guilt

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤIf your attribution model is telling you to dump everything into branded paid search, congratulations, you've just found a fast way to flatline your pipeline. Laura Beussman, CMO and CRO at CallRail, sat down with Jay Schwedelson to push back on the idea that attribution is dead, and to make the case that the real problem isn't measurement, it's marketers oversimplifying it. Spoiler: she has the patent and the 20 million call dataset to back it up.ㅤConnect with Laura Beussman on LinkedIn and try CallRail free at callrail.com/dothis to see how attribution, call tracking, and conversational AI actually fit together for your business.ㅤBest Moments:(01:43) Why "attribution is dead" is mostly clickbait dressed up as a hot take(03:17) The trap of trusting a beautiful chart that tells you to spend on one channel(04:29) Self-reported attribution and why CallRail holds the patent on it(06:26) Conversational AI now picks up call sentiment, next steps, and coaching moments(08:00) What it actually feels like owning marketing and revenue under one job title(13:29) LLM traffic is still tiny but growing fast, and the discovery game has changed(15:21) The hide-in-your-room versus go-to-the-dinner debate at industry events

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤHalf the planet opens a Meta app every single day, but The New York Times just ran a piece arguing it's the beginning of the end. Jay Schwedelson is not buying that one, and he's got fresh data on the fourteen-day window that quietly decides whether a new subscriber ever opens another email from you again. That, plus what an obvious AI fail from the Indiana Fever says about the rush to use AI for everything.ㅤBest Moments:(00:43) The OpenAI ad manager just killed its minimum spend, and early cost per click is landing at three to five dollars(01:40) Why The New York Times's calling Meta dead doesn't hold up when half the planet uses one of its apps daily(03:09) The brutal fourteen-day window where engagement likelihood drops sixty-one percent if a new subscriber never opens or clicks(04:49) The Indiana Fever turned Caitlin Clark into an AI image, and the hands gave the whole thing away(05:30) Delta is pulling free snacks on flights under 350 miles, and the hot take might surprise you(06:56) Apple agreed to pay 250 million over false advertising claims tied to Siri and Apple Intelligence

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤSome of the LinkedIn tactics that actually move the needle right now feel a little ridiculous to admit out loud, and Jay Schwedelson and Daniel Murray get into the ones they're using anyway. There's a very specific image size, a self-saving trick, and a hard warning about the kind of automation that will quietly nuke your account. Plus a tangent about toddler swim lessons and a pet elephant named Hakuna Matata, because of course.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(00:45) Why being a new dad means swim lessons four mornings a week with weirdly strict food rules(03:17) The 800 by 999 image size that takes over the entire LinkedIn feed(04:30) The cheesy save-and-send trick Jay does ten minutes after every post goes live(05:16) Why liking your own post is actually a reach hack, not a sin(06:25) The LinkedIn automation tool that quietly killed Jay's engagement overnight(07:18) What LinkedIn actually allows versus what gets your account banned for weeks(08:07) Why ManyChat-style DM automation works on Instagram but never on LinkedIn

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤCranking out more content with AI, but watching engagement quietly tank? Jay Schwedelson breaks down why polished AI output is dragging performance down and shares the weirdly casual button copy, screenshot formats, and webinar title tweaks that are actually lifting clicks right now. Plus a round of ridiculous debates that may or may not include why saying "we need rain" is the most annoying sentence in the English language.ㅤBest Moments:(01:53) Why cranking out more AI content is quietly dragging engagement down(02:34) Screenshot testimonials lifting conversions 22% over standard case studies(03:29) The casual "maybe" CTA buttons pulling 14% higher click-throughs(04:13) The webinar title format crushing polished educational content right now(04:45) Why day in the life content wins even in regulated and boring industries(07:00) The public speakerphone offense that nobody on earth should ever commit

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤCheck out Thorne (T-H-O-R-N-E) at thorne.com to explore their supplements and wellness tools, and connect with Mary Beech on social to follow her work leading growth.ㅤRunning the second half of a marathon faster than the first sounds borderline impossible, but Mary Beech treats that idea (the negative split) as a life philosophy. As Chief Growth Officer at Thorne, she sat down with Jay Schwedelson to get into why Gen Z will sit through an hour-long Reddit AMA but scroll right past your TikTok, why 65% of Americans say picking a supplement is more confusing than filing their taxes, and what actually changes when a marketer trades the CMO seat for full P&L ownership.ㅤBest Moments:(03:45) Why she'd never go backwards to CMO and what the CGO title really unlocks(05:30) Her head of sales is her closest peer at Thorne, on purpose(07:45) The wellness confidence stat that should make every marketer rethink their content(08:30) Gen Z's split brain, six-second ads and hour-long Reddit AMAs in the same week(13:30) Why TikTok hasn't cracked for a clinical supplement brand even though everyone else is winning there(18:45) The negative split applied to your career, today gets to be better than yesterday ㅤ

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤTurns out Gmail and Apple Mail are quietly scanning your emails for very specific phrases, and if you're not using them, your open rates are leaking out the back door. Jay Schwedelson breaks down the new Attentive data on signal phrases, why Duolingo's plan to be "less unhinged" might be a strategic miscalculation, and a Google AI mode stat that should make every marketer obsess over their email list. There's also a Gravitron story from 1989 that you absolutely cannot unhear.ㅤBest Moments:(00:30) The new "signal phrases" AI email summaries are hunting for at the top of your messages(01:15) Why "What's included:" is the number one structural cue beating every other phrase(02:15) Duolingo's CMO promising fewer butt jokes and why that's the wrong call(03:30) Reddit's 69% ad growth and why intent beats scrolling brain rot every time(05:00) Google AI mode hits 75 million daily users with 93% zero-click queries(06:15) The Gravitron incident, the angry adult, and a $10 shirt purchase at age nine

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤTwo platform updates dropped this week that quietly change the math for B2B marketers, and Jay Schwedelson and Daniel Murray get into both before the AC kicks in. LinkedIn finally killed the worst part of running event ads, Instagram just made it painfully obvious which videos people skip, and there's a tight window to ride the algorithm before the rest of the crowd catches on.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:39) LinkedIn just killed the event page workaround that's been wasting marketers' time for years(03:31) Why off-platform event ads should bring webinar registration costs down fast(03:49) Instagram pushed share rate and skip rate front and center this week(04:31) The first two seconds are the headline of your video, and skip rate will rat you out(05:47) Platforms quietly amplify whoever jumps on their new features first(06:28) Get in early on the events feature before CPMs climb with the crowdㅤFollow the Marketing Millennials podcast and tune into the weekly Bathroom Break series. Connect with Daniel on LinkedIn to tell him what marketing topics you want covered next.ㅤ

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤFive hundred episodes in, and the celebration is reading hate mail. Jay Schwedelson cracks open a year's worth of nasty unsubscribes, brutal reviews, and one dagger that reads "no one would miss this if you stopped." Somewhere between the salmon complaints and the "man card" insult, there's an actual point about why turning some people off is the cost of being worth listening to.ㅤBest Moments:(00:38) Why the early hour-long interviews almost killed the show before it started(02:04) The exact reply that goes back to every mean unsubscribe(03:03) Pushing back on the AI environmental damage hate mail(04:45) The weekly salmon dinner finally gets explained(05:56) The "man card" insult that earned a permanent place in the hall of fame(09:07) The case for doing one small thing every single week so you never stop learning

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤMarketing automation platforms are the one piece of the MarTech stack everyone seems to have a complaint about, and Jaina Mistry, Director of Brand and Content at Knak, has a pretty clear theory on why. She joins Jay Schwedelson to unpack what marketers keep getting wrong when picking these platforms, why scoring leads on opens and clicks is a trap, and how a computer science grad who hated software engineering ended up running brand and content for some of the most-loved companies in email.ㅤBest Moments:(02:00) The teenage Buffy fansite obsession that accidentally became a career(04:30) Why being afraid of AI is the worst possible move for a marketer(06:15) The real reason no one ever loves their marketing automation platform(08:00) The shiny-feature magpie effect that wrecks most RFP processes(10:45) Why marketers keep paying for features they have no idea they have(13:00) The case for ditching opens and clicks as scoring signals(20:30) A surprisingly strong soft spot for the Saw movies

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤJay Schwedelson is in full chaos mode this week, and honestly, same. A toy company just sparked a legit debate about what we're teaching two-year-olds to aspire to, JetBlue's social team accidentally confirmed the travel booking conspiracy theory everyone's been whispering about for years, and there's fresh data that should make every marketer rethink the content strategy they've been running on autopilot.ㅤBest Moments:(00:30) Argos dropped an influencer kit for toddlers and parent groups are not having it(01:45) Instagram quietly launched a new app called Instance to go head-to-head with Snapchat - already live in Spain and Italy(02:56) New research shows adding a recency signal to your content is lifting engagement by at least 20% across every platform(04:16) Dated content has a 50% higher chance of surfacing in ChatGPT and other LLM results - this one is worth acting on today(05:00) 60% of Google searches now end without a click, and analysts say that number is headed toward 70% by the end of 2026(06:45) JetBlue replied to a complaint on X by telling the user to book in incognito mode - and accidentally validated every travel hack you've ever heard

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤSomething you probably didn't expect to learn from a bathroom break podcast: which AI platform you're not using might be the thing quietly holding your marketing career back. Jay Schwedelson and Daniel Murray skip past the theoretical AI conversation and get into the actual tools, connectors, and updates worth your attention right now. And somehow, a very personal story about Patrick Dempsey's nose job makes it all land harder.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:30) ChatGPT's image upgrade now lets you generate a full multi-slide carousel in one single prompt(03:30) Why setting up Claude skills for your brand voice means you never have to re-explain your dos and don'ts again(04:22) The hard truth: if you only use one AI platform, you are not doing good marketing(05:00) The Claude and Canva connector that outperforms anything inside Canva's native AI(05:15) Why canceling your Starbucks run to pay for Claude Pro, Gemini Pro, and ChatGPT Pro might be the best career move you make(06:30) Jay uploads his photo to ChatGPT to find his celebrity lookalike and gets a result that genuinely upsets him

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤEver notice how you can do real business with someone for months without ever actually getting on a call with them? That's the setup Jay Schwedelson is pulling off right now, and there's a Stanford study, a sneaky read receipt trick, and a LinkedIn button most people scroll right past behind it. If you're still typing novels into Slack and texting paragraphs, this one is going to bug you in the best way.ㅤBest Moments:(00:45) The Stanford study that says speaking gets your thoughts across four times faster than typing(02:11) The hidden read receipt inside voice memos that almost nobody talks about(03:00) The dictation stack Jay runs and why typing everything is leaving ideas on the table(03:39) The tiny microphone icon on the LinkedIn app that changes how you build relationships(04:45) Why the most connected world ever somehow feels the most disconnected(06:45) The dinner brag Jay refuses to accept as a personality trait

Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026.Why Getting Conversions Is Harder Than Ever4 Ways to Grow Your Email DatabaseHow to Fix What's Broken on Your Landing PagesHow to Optimize Your Post-Conversion Thank You Page for Additional ConversionsHow to Use One-Click Actions to Protect Your Email DeliverabilityGuest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/715Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Follow Amanda Cole on LinkedIn for the sharpest AI and marketing takes you haven't heard yet, and head to bloomreach.com/cloudy for a free two-minute personalized forecast on upgrading from a legacy ESP to a modern sending platform.ㅤFew people speak plainer about where MarTech is actually headed than Amanda Cole, the CMO at Bloomreach, so it tracks that her return visit with Jay Schwedelson turned into a string of hot takes that cut against almost everything the industry keeps repeating. ㅤShe makes the case for ditching tools you're already paying for, designing a loyalty program that actually rewards the right people, and rethinking what it even means to hire a marketer right now. Worth a listen if you've ever stared at your tech stack and wondered how much of it you could rip out tomorrow.FREE Registration for Innovation Fest 2026! Click hereㅤBest Moments:(02:08) The case for divesting from MarTech instead of piling on more of it(03:48) Why most lightweight tools are just UI wrappers you can now talk to AI to replace(05:30) Loyalty programs are broken when all they attract are discount hunters(06:15) Excluding one-hit-wonder buyers from ad spend is saving brands millions a month(07:36) Why Fred Reichheld walked away from NPS and started preaching earned growth(08:30) Don't hire more marketers, train your AI agents and then hire weirder people(11:55) Who Amanda actually reads and watches to stay ahead of every AI shiftㅤPartner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/