Podcast appearances and mentions of jay schwedelson

Sometimes the best insights come from the strangest questions, and this Ask Us Anything proves it. Jay Schwedelson riffs on AI tricks you probably aren't using but should, why half your “official-sounding” stats might be totally fake, and the one detail that makes your prompts 10x better. And just when it seems like things can't get weirder, a question about Guam leads to toilets, vending machines, and why Japan might secretly be the best place on Earth.ㅤBest Moments:(01:04) Why half the stats you get from AI might be made up(03:00) The simple phrase that forces AI to stop inferring fake numbers(03:45) How to get ChatGPT to write the perfect prompt for you(05:13) The one trick that keeps AI responses fresh and not a year out of date(07:01) Guam vs San Francisco and the real problem with Scranton, PA(08:45) Why Japanese vending machines, toilets, and portion sizes make life betterㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Turns out the fastest way to win trust isn't a hack at all. It's radical transparency, smart self-service, and meeting people where they already are. In this chat, Jay Schwedelson digs in with Marcus Sheridan on the four pillars that make brands truly known and trusted, why YouTube might matter more than your website, and how pricing estimators and honest comparisons become AI-era trust signals.ㅤConnect with Marcus on LinkedIn, check out marcussheridan.com, grab his book at endlesscustomers.com or on Amazon, and reach out if you want him to speak or train your team.ㅤBest Moments:(02:00) Becoming the Wikipedia of pools saved a failing business by obsessively answering every buyer question.(04:06) The four pillars of a known and trusted brand: say, show, sell, be more human.(07:00) The Big Five topics that always move the needle: cost, problems, comparisons, reviews, best.(10:13) Use Marcus's custom GPT to spin up Big Five content titles tailored to your business.(11:38) Your YouTube channel is quickly becoming more important than your website for discovery.(16:19) Pricing estimators drive 3x to 5x more leads and set better sales conversations from the start.(18:26) AI won't recommend brands that hide pricing or shy away from negatives; transparency is a ranking signal.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

LinkedIn just added some sneaky-powerful analytics, Instagram is rolling out a surprisingly useful tweak, and Jay Schwedelson has a clever email test that could boost your open rates without writing a single extra word. He also throws in a few life notes, from collapsing toy fads to what's actually worth streaming this week. Quick, punchy, and packed with the kind of tiny updates that can quietly change your marketing game.ㅤBest Moments:(01:00) Why LinkedIn's new save and send metrics matter for your content strategy(02:00) Posting more often could unlock thousands of extra impressions on LinkedIn(03:20) Instagram finally lets you pin your own comments(04:00) The no-preheader email test that can increase opens by 15 percent(05:26) Labubu toys are tanking in value, Beanie Baby dreams crushed(06:15) The Girlfriend on Prime is worth your binge, unlike that wild Netflix catfish docㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Riding in a driverless car might not sound like the ideal place to kick off a marketing chat, but Jay Schwedelson and Daniel Murray made it work. Between sweating it out in a Waymo and figuring out how to breathe again, they got into why Reddit is one of the most powerful (and underused) platforms for marketers. From spotting trends before they hit the mainstream to actually listening in on real customer pain points, this episode shows why ignoring Reddit means missing big opportunities.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(00:45) Trapped in a Waymo, overheating, and questioning life choices(02:15) Daniel explains why he always adds “Reddit” to his Google searches(04:15) Jay shares how to use ChatGPT prompts to surface top Reddit threads(06:15) Daniel points out that Reddit conversations move faster than any other platform(07:00) Jay's Google search hack for finding Reddit content directly(08:45) Why Reddit forces marketers to earn credibility instead of faking it(09:45) The surprising safety and social perks of choosing Waymo over UberㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

AI panic is everywhere, but here's a refreshing take: Jay Schwedelson sits down with Jeff Burningham to unpack why AI might actually make us more human. Jeff sees AI as a mirror that pushes us toward wisdom, deeper relationships, and more intentional living. If you're tired of doom talk and want a practical, hopeful lens, this convo will hit different.ㅤPick up The Last Book Written by a Human on Amazon, connect with Jeff on LinkedIn, visit jeffburningham.com, and follow @jeffburningham on Substack and TikTok.ㅤBest Moments:(01:35) Jay calls out Jeff's rare optimism on AI and sets the tone for a human-first conversation(02:45) Jeff's journey from founder and investor to a reflective pivot that began on the Ganges(05:18) AI as a cosmic mirror and crucible that can catalyze real human transformation(10:30) Counterintuitive advice to step away from AI, do inner work, then return with clarity(13:15) The thesis lands hard as machines get smarter, humans must become more wise(19:36) A hopeful future where AI frees time for art, creativity, and new industriesㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Most marketers never think about the iPhone's built-in Mail app, but Jay Schwedelson explains why it just became a secret weapon for boosting open rates. Apple's new “priority” placement is quietly reshaping how emails surface on lock screens, and the right subject line tweaks can get your promotions treated like high-value confirmations. It's a rare, low-effort hack that could give you a serious edge before Apple inevitably shuts the door.ㅤBest Moments:(00:35) Nearly half of all email is read in Apple's Mail app(01:17) Apple pushing “priority” emails straight to lock screens(02:30) Priority placement boosting open rates by 28%(03:17) Subject line hack with “Access approved”(04:17) Words like confirmation, activated, update, renewal trigger Apple's AI(06:00) Why this low-cost tweak is worth A/B testing nowㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Convincing your boss to embrace testing isn't easy, but Jay Schwedelson has a smart way to flip the conversation. Instead of begging to try new subject lines or tactics, he shows how to reframe experiments as an insurance policy against being left behind. Plus, he shares a hilarious story about a supermarket parking lot that'll make you think twice about where you stand with your shopping cart.ㅤBest Moments:(01:00) Josh asks how to convince a CEO to try proven email tactics instead of sticking to personal preference(02:28) Why creating a 10 percent “laboratory environment” changes the way testing is perceived internally(03:31) Framing experiments as an “insurance program” to prevent competitors from pulling ahead(05:26) Using AI prompts to quickly benchmark your marketing against competitors and show executives the gaps(08:00) Jay debates whether to shop after being dive-bombed by a bird in the parking lot(09:26) A cart-return showdown in the supermarket lot sparks Jay's reflection on being a “cart putter backer”ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

On this week's episode of Little Talks, Roop and Claudia are back from HubSpot's INBOUND 25 marketing conference in San Fransisco, and boy oh boy do they have updates! Everything from new HubSpot products to a new marketing playbook for the AI age called Loop Marketing, it's a LOT. Plus their favorite speakers, including Anthropic CEO Dario Amodei and friend of the podcast, Jay Schwedelson (who had a special message for Sam, since he wasn't able to go this year).So where to begin? Well, this week we just try to unpack what they saw and heard from a high level. In the coming weeks you'll get breakdowns on new HubSpot offerings ranging from Breeze Agents (HubSpot's AI platform) to Smart CRM (their data enrichment tool that is truly next level), as well as a deeper dive into The Loop (HubSpot's reimagined playbook for staying in front of customers where they are in the age of AI.Think of this episode as a "preview" of what's to come. Going to catch our breathes, see you again next week!—Roop, Claudia, Sam and ChelseaP.S. Pre-order Jay Scwedleson's new book, Stupider People Have Done It: Marketing Truths, Career Moves, and Life Advice for Doers! All proceeds go to V Foundation for cancer research.Tell us what you think!

Parenting hacks, diaper duty, and unsubscribe spikes all in one bathroom break? Yep. Jay Schwedelson and Daniel Murray manage to mix dad life with marketing reality in this episode, digging into why unsubscribes peak at the end of the year and what smart marketers should (and shouldn't) do about it. It's funny, a little chaotic, and surprisingly reassuring if you've ever stared at your dashboard panicking over lost subscribers.ㅤBest Moments:(01:00) Daniel shares the highs of new fatherhood and the lows of no sleep(01:23) Using ChatGPT for parenting questions from formula to baby sleep(02:11) Diaper changes as a volume game and a proud dad metric(02:45) Jay explains why unsubscribes spike 200%+ in Q4(03:16) Daniel on welcome offers and why your next deal must beat the first one(06:26) The myth of “AI-written” newsletters and how readers misjudge tone(08:00) Retention curves show when unsubscribes actually stabilize(09:14) Daniel sets firm baby visitor rules: wash hands, no kissing, Tdap requiredㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

The smallest detail can make or break your engagement, and Jay Schwedelson is fired up about it. Forget the fancy hooks and long copy—the first word of your subject line or post might be the single biggest factor in whether people keep reading or scroll right past. He breaks down fresh data on LinkedIn, email, and Instagram that shows just how powerful those opening words really are, plus exactly which ones get the biggest lift.ㅤBest Moments:(01:19) Why the very first word of your subject line changes everything(02:31) How LinkedIn's mobile notifications only show your first three words(03:21) Contrarian, commanding, and relatable openers that boost engagement(04:27) The surprising first words that lift non-sales email opens by 20%(05:15) Which urgency words drive sales emails like “last” and “ends”(05:54) Why Instagram engagement lives or dies in the first two secondsㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Four key strategies show how firms can lead with value, optimize for AI, test strategies, and show more humanity to win clients.Gear Up for GrowthWith Jean CaragherFor CPA Trendlines“Firms can't afford to hide behind best practices or boring templates anymore,” says Jay Schwedelson, president and CEO of Outcome Media and host of the top-rated marketing podcast Do This, NOT That, during his appearance on Gear Up for Growth, powered by CPA Trendlines, and hosted by Jean Caragher of Capstone Marketing. More Gear Up for Growth here. | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here “It's time to be bold, be human, and make sure you're showing up where your prospects are actually searching, especially in AI,” he adds. Schwedelson shares four urgent takeaways for CPA firm leaders.

Building a newsletter audience on a shoestring budget might sound impossible, but Jay Schwedelson shows how $1,000 can actually go a long way if you know where to put it. From Instagram Reels ads that quietly outperform LinkedIn to Reddit's brand-new lead gen units, this episode is packed with practical, tested strategies that make growing your list both cheaper and faster than you'd expect. And yes, Jay also finds time to rant about streaming platforms and explain why a Netflix sitcom feels like a “mental massage.”ㅤBest Moments:(01:30) Funnel cakes, carnival games, and why rides are no longer an option(02:45) The one truth about social media ads nobody wants to admit(03:37) Why Instagram Reels ads are the best $1,000 you'll ever spend(05:20) The real cost of LinkedIn lead gen ads and why they don't work for newsletters(06:05) Reddit's brand-new lead gen ads and early cost-per-sub numbers(08:10) A sitcom that feels like a throwback mental massage on Netflix(09:02) Love Island spinoffs, Peacock frustrations, and bad reality TV castingㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Reddit just quietly leveled up in the ad world, and Jay Schwedelson is fired up about it. After years of sending people off-platform, Reddit now lets advertisers run lead gen ads directly inside the app, which means smoother conversions and cheaper cost per acquisition. Jay breaks down why that shift matters, plus wanders into the wild world of prediction markets (yes, people are betting on Taylor Swift's engagement timeline) and a guilty-pleasure TV recommendation that you probably didn't see coming.ㅤBest Moments:(01:00) Why Reddit's new lead gen ads are such a game changer for marketers(02:33) The hidden cost of sending users off-platform with your ads(03:15) How to keep cost per acquisition under $10 with smart ad placement(04:00) A $12,000 bet on Taylor Swift and Travis Kelce that turned into $50,000(05:15) Peacock joining Amazon Prime and why Jay is irrationally excited about it(05:30) The “Plastic Surgery Rewind” show Jay can't stop watching, even though it's awfulㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Public speaking can feel terrifying or electric depending on who you are, and that's exactly what makes this episode so fun. Jay Schwedelson and Daniel Murray swap raw, honest tips on what actually works when you're about to face an audience—whether it's a Zoom call, a boardroom, or a 12,000-person conference stage. From practicing in chaos to ditching those dreaded agenda slides, they get real about how to keep both yourself and your audience engaged.ㅤBest Moments:(01:00) Jay opens up about his new book, imposter syndrome, and why all proceeds go to cancer research(02:16) Daniel shares why he always rehearses the morning of a talk to calm nerves(03:00) Jay explains why you should practice speeches with background noise to prepare for real-life distractions(04:15) Daniel talks about using word cues instead of memorizing to stay flexible on stage(05:19) Jay calls out the boring “seven things I'll cover” slide that loses audiences instantly(06:18) Daniel stresses trimming tips down to avoid rushing and keep talks tight(07:15) Jay warns against using unexplained acronyms that can alienate people in the room(09:05) Daniel admits to sweating it out pre-stage while Jay thrives on energy and conversation to stay looseㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

If you've ever wondered how the biggest names on LinkedIn really built their audiences, Jay Schwedelson pulls back the curtain with Chase Dimond in this episode. From posting frequency to company (or “theme”) pages to why Threads is worth your time right now, Chase shares the exact strategies he's using to rack up millions of impressions every month. It's a rare behind-the-scenes look at someone who's actually doing it at scale—and what you can steal for your own growth.ㅤReach out to Chase directly at chase@chasedimond.com or connect with him across platforms under the handle Chase Dimond (no “a” in Dimond): https://www.linkedin.com/in/chasedimond/ㅤBest Moments:(02:46) Why Chase's wife went from zero to 70,000 followers in a year(04:39) The content formats on LinkedIn Chase swears by right now(05:15) How posting three times a day helped Chase scale from 27,000 to 400,000 followers(08:21) The engagement that actually matters in the first hour of a post(08:30) Why “theme pages” on LinkedIn can supercharge your personal brand(13:15) Repurposing viral content across LinkedIn, Reddit, X, and more(15:16) The hidden opportunity on Threads and why it's worth jumping in early(19:07) How to study creators at different levels to find your own content style(21:00) The three things every new LinkedIn creator needs to grow consistentlyㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Q4 is looking different this year, and Jay Schwedelson explains why the usual playbook of urgency and discounts won't cut it. From content tweaks that can boost B2B downloads by 30% to consumer offers framed around “prices will rise,” Jay lays out what's actually working right now—and why. Plus, a quick detour into football, tailgating, and why baseball might just be the most boring sport of all time.ㅤBest Moments:(01:27) Why adding 2026 to your B2B content titles instantly lifts results(03:15) Listicles, toolkits, and playbooks outperforming standard “guides”(04:10) Using the word “trend” for a 15% engagement boost(05:13) Why “prices will rise” messaging is beating standard discounts in consumer offers(06:30) Nonprofits should be upfront about rising costs in Q4 appeals(08:15) Sports are too long and baseball is impossible to defendㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Sometimes marketing gold shows up when you're not even planning to work. Jay Schwedelson and Daniel Murray pulled in a surprise guest – Daniel's far better half, Ari Murray – and ended up with a masterclass on landing page mistakes you're probably making. From why mobile-first design isn't optional to the sneaky ways widgets can ruin conversions, Ari drops quick, practical fixes that will actually make you money. Plus, you'll hear some surprisingly competitive trivia about birthdays, cakes, and who's the real GOAT in the relationship.ㅤBest Moments:(01:34) Why designing for mobile should be your first priority for any landing page(02:46) The case for full screen popups instead of small mobile forms(03:55) How a two step form can capture more data without killing conversions(05:34) Why birthday and half birthday emails are worth adding to your marketing(08:03) The widget mistake that silently kills your landing page performanceㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Some people feel awkward about liking or commenting on their own social posts, but Jay Schwedelson makes the case that not only is it not cringe, it actually boosts performance. From stacking early likes with company pages to pinning your own comments on Instagram, he breaks down the small hacks that can move the needle on engagement way more than you'd expect.ㅤBest Moments:(01:00) Why Jay always likes his own LinkedIn posts within the first 30 minutes(01:45) How using multiple company pages to like and comment gives posts instant social proof(02:55) The 40% engagement lift from early self-engagement tests across 100 posts(03:42) Study of 1.3 million posts shows liking your own LinkedIn content increases reach by 17%(04:30) The “bonus tip” comment strategy that Justin Welsh uses to spark more visibility(05:45) Why pinning your own comment on Instagram boosts comment volume by 20%ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

It's Roop's favorite time of year—HubSpot's INBOUND marketing conference is here! This year, the event moves from Boston to San Francisco, but the awesomeness remains the same. On this week's episode of Little Talks, the gang shares some favorite INBOUND memories and the sessions they're most excited about for 2025.AI and new HubSpot platform announcements are set to take center stage again, but INBOUND isn't just about the technical updates. Every year, Roop comes back buzzing with fresh ideas from inspirational speakers like Jay Schwedelson and Neil Patel, along with sessions covering B2B marketing hacks, email tactics, content strategies, and more.This year's main stage will also feature some unexpected names, like Sean Evans from Hot Ones and Amy Poehler from SNL. How do they fit into a marketing conference? Roop and Claudia will report back! Plus, Anthropic CEO Dario Amodei is sure to deliver fascinating insights on the intersection of AI and marketing.So grab your Rice-A-Roni and meet us by the Bay as we preview Roop and Claudia's pilgrimage to San Francisco and all things INBOUND 25!—Roop, Claudia, Sam, and ChelseaTell us what you think!

Sometimes the best career advice isn't the polished stuff you find in books, but the off-the-radar tips you'd swap with a friend on a coffee break. Jay Schwedelson and Daniel Murray are back with another “Bathroom Break” to spill the unconventional moves that can get you a better job, a promotion, or just out of a toxic workplace faster. From stealth edits to your resume to the surprisingly simple way to jump the hiring line, this one's full of the kind of practical, slightly rebellious strategies you'll actually use.ㅤBest Moments:(02:00) Why removing your graduation year from LinkedIn can sidestep age bias(03:01) The surprising advantage of applying for jobs while you still have one(04:00) Why you should never turn down an interview, even if you're not looking(04:45) How tailoring your resume to the job description gets you past the first screen(06:00) The DM trick that gets your application noticed by the hiring manager(07:15) Using LinkedIn connections to get insider info before applying(07:30) Building a personal brand as your long-term career cheat codeㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Big social shifts are happening quietly, and Jay Schwedelson is here to help you ride the wave before it crashes. From a hidden LinkedIn trick that boosts your reach instantly to Instagram's secret preference for posts made in its own app, these are the blink-and-you'll-miss-them moves that can give you an edge. Plus, a timely subject line tweak that could lift your open rates by double digits and a candid peek into Jay's post–college drop-off life.ㅤBest Moments:(00:01) Why LinkedIn's new achievement GIFs can spike your engagement right now(00:02) The “experience section” hack that notifies your entire network(00:04) How Instagram quietly rewards content made in its Edits app(00:05) The rapid decline of Blue Sky's user growth and activity(00:06) Back-to-school phrases that lift email open rates by 15%(00:08) Why Jay's college freshman actually wants Life 360 tracking onㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Moving a kid into college is exhausting enough, but Jay Schwedelson somehow turned it into a life lesson on AI. A sweaty battle with a headboard led to a smart, stress-free way to keep up with all the AI changes without feeling like an “expert” (because no one really is). Plus, you'll hear about one of the wildest product mix-ups ever, and why Celsius handled it like marketing pros.ㅤPromptGive me 25 innovative, never-before-possible marketing tactics that only became doable with ChatGPT 5's capabilities (and specifically work on the free version). Focus on tactics that marketers could not execute in the same way using ChatGPT 4, and avoid generic ‘faster/cheaper' answers. For each tactic, include:Name of tacticWhy it wasn't possible in ChatGPT 4 (clear explanation)Exact prompt or workflow to make it happen on the free versionBest marketing use case (email, social, content, ads, etc.)Potential ROI or impact in 1–2 sentences.ㅤBest Moments:(02:00) Why nobody's truly an AI expert and why that's freeing(03:15) The big ChatGPT-5 change that now works in the free version(04:15) Exact prompt to unlock 25 brand-new marketing tactics only possible in GPT-5(05:25) How to skip the AI overwhelm and still stay ahead(06:45) The vodka seltzer mix-up that landed in Celsius cans(07:35) How Celsius turned a recall into viral marketing goldㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

This week's episode of Win The Hour, Win The Day Podcast interviews, Jay Schwedelson. Want more people to open your emails and find you in AI searches? Jay Schwedelson is here to show you how.In this powerful talk, you'll learn:-The simple subject line tricks that can boost your email opens by over 20%.-Why old email marketing “rules” are now myths you can ignore.-How Answer Engine Optimization (AEO) can put you ahead of big competitors in ChatGPT results.-The type of content AI tools love—and how to create it fast.-How to use ChatGPT for competitor research and better marketing ideas. Get ready for clear, fast tips you can use today to make your marketing work harder for you. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Jay Schwedelson at:Website: jayschwedelson.comPodcast: https://podcasts.apple.com/us/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson/id1701260891Instagram:  https://www.instagram.com/jayschwedelson/LinkedIn:  https://www.linkedin.com/in/schwedelson/ #EmailMarketingTips#AnswerEngineOptimization#KrisWard

Sometimes your best growth comes from your worst flops. On this Bathroom Break edition, Jay Schwedelson and Daniel Murray get real about failure in marketing—not just accepting it, but planning for it, documenting it, and even celebrating it. From botched campaigns to abandoned social channels, they dig into why marketers should embrace failure as a feature, not a bug.ㅤBest Moments:(01:41) If you're not comfortable with failure, you're not going to grow—period(02:49) Bad marketing often just gets ignored, so most people never even see your misses(03:30) Not documenting failures is worse than failing itself(04:20) You have to create a culture where sharing mistakes doesn't feel risky(05:00) Every campaign should have a clear kill switch—don't let it drag on(06:15) The Guru Awards launch flopped fast, and that was the win(07:00) Letting go of TikTok let Marketing Millennials double down on what was working(08:00) Keto, Barry's, vegetarian… personal flops can be just as revealingㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

It turns out your smartphone is probably better than the cameras Emmy-winner Tony Gnau used in the early days of his video career—and he's here to tell you why that's good news. Jay Schwedelson gets into what's actually required to make great video, the gear myths you can ignore, and how to stop treating video like a one-off side project. If you think you need a studio and a giant budget to win with video marketing, this episode might just change your mind.ㅤConnect with Tony on LinkedIn or visit tonygnau.com to learn more. If you're in healthcare, check out healthcarevideospecialists.com for his agency.ㅤBest Moments:(03:15) The minimum setup you need to shoot video that won't embarrass your brand(04:30) When it's fine to DIY video—and when you should go pro(05:45) Why “let's make a video” is the wrong starting point(07:00) The smarter way to bake video into your full marketing strategy(08:20) Why short form videos can actually spark long form ideas(12:02) Every video needs its own strategy to succeed(13:30) What B-roll really is—and when you don't need itㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Jay Schwedelson just admitted he bullies AI—and thought it worked. Turns out, he's not alone. A wild claim from Google's Sergey Brin got Jay spiraling: can being mean to AI actually make it perform better? New research says no... but the real reason behind better results might surprise you. Plus, Jay explains why treating AI like a doctor (yes, really) is the key to getting more value from it.ㅤBest Moments:(00:37) Jay admits he yells at AI when he doesn't like its answers(01:18) Sergey Brin claims AI models respond better to threats(02:45) Study from Wharton shows tone has zero impact on AI performance(03:49) People give more info when frustrated—that's what improves AI results(05:00) Why giving AI more personal context makes all the difference(06:17) The “AI is like a doctor” analogy you won't forget(09:00) Jay declares the Bachelor franchise is probably doomed(09:40) Why you should skip Love is Blind US and go straight to the UK versionㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Boston accents, tariff talk, and some surprisingly solid dating advice all in one shot. Jay Schwedelson keeps it real on this quick-hit episode, breaking down why tariffs still matter for your marketing strategy (even if the headlines have moved on) and sharing a sneaky email tactic that's crushing right now. Then, things take a hilarious turn as he tackles a stack of dating questions with zero filter—because why not?ㅤBest Moments:(01:15) Jay cracks up over Boston's official accent dictionary and his new favorite word, “donkeys.”(02:01) Why tariff concerns aren't as “over” as marketers think—and what it means for your promos.(04:20) The value-per-use marketing trick that's driving double-digit email engagement boosts.(07:15) Why mentioning tariffs in your subject lines could give you a 19% lift in opens.(08:30) Jay's blunt take on what to do when someone says “we should hang out sometime” but never picks a date.(09:45) The Instagram ex-following debate—fine or full red flag?(10:36) When “I need space” actually means “this relationship is toast.”ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Templates may save time, but do they kill your creativity? That's the debate Jay Schwedelson and Daniel Murray dive into during this Bathroom Break collab. They get real about why marketers rely on templates, how they backfire, and when it actually makes sense to break the rules. Plus, a tangent about AI glasses you didn't know you needed.ㅤBest Moments:(01:45) Jay compares buying the same shirt to marketers clinging to templates.(02:30) Daniel explains why canned templates make brands invisible on social feeds.(03:36) Jay reveals the “new template” trap that lures teams into stale content.(05:15) Daniel shares how custom styles keep newsletters consistent without blending in.(06:00) Jay points out how copying common webinar formats leads straight to “nowheresville.”(06:18) Daniel highlights why unpolished, text-based emails often outperform slick designs.(07:09) The two riff on AI glasses and the future of wearable tech.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Your company doesn't matter as much as who you connect with through your content. Jay Schwedelson explains why building real relationships through podcasts, newsletters, or any content platform beats chasing vanity metrics like downloads or clicks. It's a fresh way to think about your brand's storytelling and networking—less about audience size, more about the right people you actually meet and collaborate with.ㅤBest Moments:(00 00) Why your business needs content that forces interaction with important people(02 00) How inviting guests to your podcast breaks down cold-call barriers(03 00) Jay's secret behind landing high-profile guests like Gary Vaynerchuk(04 30) Reimagining content as a tool for building strategic relationships, not just audience growth(06 00) It's never really about downloads—focus on who you want to meet instead(07 00) Jay's hilarious story about battling a fly that took over his house(09 30) Don't miss Guru Conference, a free virtual email marketing event with big namesㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Anne Handley is not here to bash AI—she actually uses it—but she is here to warn us about what happens when we use it too early, too often, and for the wrong reasons. Jay Schwedelson gets into it with Ann Handley about how to stay creative when AI wants to take over your brain, what's really at stake for writers, and why being a good marketer still means sounding like an actual person (even if it's a sweaty, messy one).ㅤSubscribe to Total Annarchy—Ann's free newsletter on writing and marketing that's actually worth reading.ㅤBest Moments:(01:31) Why she's more afraid of humans becoming robots than robots becoming human(04:00) The biggest mistake creators make when using AI(05:15) A smart rule of thumb for where AI should save time(07:15) How we're being trained to accept boring content—and how to fight back(08:08) The rise of AI trigger words like “unlock” and “discover” (and why they're ruining copy)(09:00) Are marketers avoiding copywriting as a career now?(11:18) The case for “thoughtstipation” and why prompt engineering is not the future(14:00) The very human way Ann used AI to review her book draft(17:30) Her 30-minutes-a-day reading challenge and why it rewires your brainㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Ever trusted an AI-generated stat only to get called out? Jay Schwedelson drops the one prompt that keeps bogus numbers out of your deck:ㅤ“Give me stats for ___, but clearly label them as either sourced and 100% accurate or inferred and prioritize real stats with sources that you have verified when possible.”ㅤThen he swaps analytics for dice as he relives a wild Vegas trip where his crew turned pennies into payouts. Short, sharp, and surprisingly useful, this one saves your credibility and maybe your next casino night.ㅤBest Moments:(01:01) Ben's meeting nightmare proves blind trust in AI can burn you(03:00) ChatGPT admits 40-50 percent of its numbers are flat-out wrong(03:32) Jay shares the exact prompt to separate sourced stats from AI guesses(08:15) Blackjack drains wallets, but craps turns into a money-making marathon(09:55) A stranger flips a $100 chip to Jay's friend after a legendary 25-minute rollㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Not gonna lie, this one gets real. Jay Schwedelson and Daniel Murray go beyond the usual follower-count talk to break down what really matters when it comes to audience size—and what doesn't. Social proof, ad credibility, platform strategies, and how to avoid looking like a ghost town brand all come into play. Whether you're trying to grow a brand or just not embarrass yourself online, this one's got some gems.ㅤBest Moments:(00:40) The real reason Jay preps for Q4 months in advance—even if he procrastinates holiday shopping(01:55) Why followers still matter when it comes to legitimacy and social proof(02:54) Jay checks business credibility by LinkedIn followers, not websites(03:49) YouTube Shorts outperforming subscriber-heavy accounts—and why that proves the algorithm has changed(04:30) Why big brands run multiple burner accounts on social to maximize reach(05:15) Running ads? People will click your profile—and your follower count influences their trust(05:45) Followers unlock newsletter and broadcast features you can't fake(06:00) Set a baseline number to avoid looking sketchy—and stop chasing vanity metricsㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Jay Schwedelson finally found someone who might just have the answer to his time struggles: Rebecca Shaddix. She's not only a Forbes contributor and the force behind UCLA's Women in Tech research, but she's also on a mission to rescue your day—90 seconds at a time. This episode isn't about productivity hacks that require color-coded calendars or waking up at 4 a.m. It's about the tiny gaps you already have and how to reclaim them with purpose.ㅤListen to Rebecca's podcast Time Billionaires for short, actionable ways to reclaim your day. Learn more at timebillionaires.org and follow her on LinkedIn.ㅤBest Moments:(01:00) Why a car accident at 15 forced Rebecca to rethink how she used time(02:45) The connection between micro moments and COVID-era burnout(04:45) How filling short gaps with email and doomscrolling backfires(06:02) The simplest shifts to stop draining your brain between meetings(07:30) Rebecca's favorite 2-minute actions that actually reset your energy(09:35) Why we check email too often—and what to do instead(12:04) Rebecca's exact daily structure, from no-phone mornings to energy-aligned gaps(14:00) The six categories she uses to decide how to fill her micro moments(17:00) Why we spend time on things we'd never spend money onㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Instagram just changed the game by making posts searchable on Google—and Jay Schwedelson is here to tell you why it matters way more than you think. Plus, he breaks down the most overlooked, no-cost growth move on LinkedIn that could double your visibility with zero effort. If you've been sleeping on newsletters or just vibing your way through captions, this episode will wake you up.ㅤBest Moments:(00:45) Instagram posts are now fully searchable on Google—even without logging in(02:15) Why “weekend vibes” captions are killing your search visibility(03:15) Tagging a location helps your post rank better in search—even if it's generic(04:30) The wild reason launching a LinkedIn newsletter beats the algorithm(05:45) On average, 20–30% of your audience will subscribe to your LinkedIn newsletter(07:30) LinkedIn now lets you use video as the header image for newsletters(08:15) The first two words of your newsletter title are make-or-break(09:45) Jay's friend deleted Instagram and gave a TED Talk no one asked for(10:55) The group text etiquette violation that made Jay nearly disown a friendㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Trying to get attention for a new product or newsletter and hearing crickets? Jay Schwedelson drops a simple mindset shift that can actually double or triple conversions—without changing your offer. It's all about how fast you get people to act, and Jay has a playbook for doing it that works across email, social, popups, and even SMS. Plus, he weighs in on the Coldplay kiss cam scandal, where tech execs and brand marketers collided in the weirdest, most viral way.ㅤBest Moments:(01:01) Why even your most exciting announcement is likely to flop(02:14) The psychology trick that creates urgency instantly(03:15) How to “fake limit” a webinar and still give everyone access(04:30) Smart ways to reward the first few buyers, subscribers, or registrants(05:45) The exact tactic that got 1,000 signups in under 30 minutes(06:16) Jay's take on the viral Coldplay kiss cam mess—and the wild data behind it(07:45) Over $250K was bet on whether the CEO would be fired(08:15) A fast food chain's promo code response: ColdplayㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Memes aren't just for Gen Z or internet junkies—they're a real-deal marketing tool, and Jay Schwedelson teams up with Daniel Murray to break down exactly why. From condiment debates to viral ad strategies, they get into how memes can signal audience empathy, drive shares, and even outperform traditional ad formats. If you've ever wondered whether your “serious” brand could pull one off—yep, you probably can.ㅤBest Moments:(02:05) Jay's traumatic first Florida burger with surprise mustard and ketchup(03:00) Daniel explains why memes are the language of the internet(03:45) How to safely create memes without copyright issues or creative risk(04:20) Memes as powerful ad formats that prove you understand your audience(05:26) Why you shouldn't keep using the same carousel over and over(07:15) Jay's trick for finding viral meme formats to recaption for your niche(08:30) How platforms punish watermarked or reposted content(09:05) Want to reuse a hit meme? Resize it first or risk getting throttled(09:57) Daniel's hot take: skip Taco Bell, hit the local burrito jointㅤFollow Daniel on The Marketing Millennials and let him know what you want future bathroom breaks to cover.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

How to Make Your Own Custom GPT (in under 10 minutes):Upgrade to ChatGPT Plus ($20/month).Go to chat.openai.com, click “Explore GPTs” on the left sidebar.Hit “Create” in the top right corner.Fill in the prompts (name, purpose, tone, etc.).Upload your content (transcripts, newsletters, articles—anything).In the instructions, tell it to only use your uploaded content unless told otherwise.Save and mark it “Private” so only you can use it.That's it—you now have a version of ChatGPT that knows everything you've ever made.ㅤCreating a ChatGPT that thinks like you sounds like a futuristic headache—but Jay Schwedelson just made it feel like a no-brainer. After producing hundreds of podcasts, newsletters, and posts, Jay finally got tired of drowning in content chaos. His fix? A 10-minute, game-changing custom GPT that now powers his idea engine, streamlines content, and basically acts like a digital clone. The setup is surprisingly simple, and Jay swears it's the best $20 he's spent.ㅤBest Moments:(00:40) Jay promises this will be simple, not some overwhelming tech tutorial(01:30) The content overload that pushed him to create a custom GPT(02:48) How uploading all past content into a private GPT changed everything(04:02) Real examples of what his “JGPT” now helps him generate instantly(05:30) The $20 catch—and why it's still 100% worth it(06:15) Step-by-step on how to build your own in 10 minutes(07:18) Why any marketer, brand, or nonprofit should jump on this now(08:00) Jay's guy trip dilemma and the reality of “clubbing” in your 40sㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

You might not think running marketing for over 130 wildly different restaurants sounds like fun, but Jay Schwedelson finds out that for Jennifer Bell, it's exactly that. From Michelin-starred fine dining to casual pizza joints, Jennifer has spent 25 years at Lettuce Entertain You, mastering how to scale loyalty, storytelling, and strategy without turning everything into a bland, one-size-fits-all experience.Jennifer oversees the marketing for Lettuce Entertain You...As a culinary-driven company, our restaurants - including R.J. Grunts, Aba, Hub 51, Wildfire, RPM Italian, M Burger, Shaw's Crab House, Mon Ami Gabi, Beatrix and more - offer diverse opportunities. But we all share the same goal: a desire to be the best we can be. If you want to be part of a progressive company with a firm commitment to its people, join the creative team of Lettuce partners and employees. Please visit https://www.lettucejobs.com to learn more about Lettuce and view our current openings.Lettuce Entertain You Restaurants is an independent, family-owned restaurant group based in Chicago that owns, manages and licenses more than 110 restaurants in Illinois, Minnesota, Maryland, Nevada, Texas, Virginia, Florida, Washington D.C. with Tennessee coming soon. We were founded in June 1971 by Richard Melman and Jerry A. Orzoff with the opening of R.J. Grunts and today, thanks to the creativity of our partners, we proudly serve guests at more than 60 concepts ranging from fast casual to fine dining restaurants.ㅤDownload the LettuceEats app: https://www.lettuce.com/lettuceeats-app/Visit Lettuce Entertain You: https://www.lettuce.com/Connect with Jennifer Bell on LinkedIn: https://www.linkedin.com/in/jenniferleberbell/ㅤBest Moments:(01:30) Why the company's founder never wanted to be the biggest—just the best(03:45) How marketing is structured across 60+ brands without losing individuality(06:19) The “scary” shift from total flexibility to standardized tech platforms(08:58) The Scratch Off promo that moved from mailers to the app (and why servers loved it)(10:45) How they test and scale new tools without forcing every restaurant into it(11:31) Loyalty isn't just a program—it's their biggest strategic asset(13:45) Why they had to reinvent loyalty metrics across wildly different concepts(15:00) The matchmaking magic of pairing the right influencers with the right restaurants(17:39) Jennifer's favorite way to use AI (and how it makes guest experiences better)(20:45) Why two drinks help her stop analyzing every menu when dining outㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you

Marketing doesn't always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can outperform the classic “win-win” tone we're all told to use. So if you've ever wanted to tell your boss that positivity is tanking your subject lines, now's your moment. Plus, Jay gets fired up about weird moviegoers and horror trailers in a classic ridiculous question rant.ㅤBest Moments:(01:30) Why "positive vibes only" might actually kill your marketing results(02:44) Negative words in headlines generate 63% more clicks than positive ones(03:31) Using “mistake” in your subject line can double CTRs(04:48) Negative emojis outperform positive ones in email subject lines(05:56) The “nope” subject line trick that boosts open rates by 17%(07:45) Jay rants about people bringing blankets to the movies (and taking off their shoes)(08:48) The battle of the trailers: Jay loves them, his wife hates themㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

If you're ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for “Bathroom Break” — a quick-hit series where they trade data-backed tips while pretending we're not all scrolling on the toilet. This one's all about why Saturday and Sunday might be your secret weapon for better engagement, higher intent, and less crowded inboxes.ㅤBest Moments:(01:52) Jay admits to having no work-life balance — and why that matters for weekend strategy(02:30) Daniel makes the case for less competition and more attention on weekends(04:34) Sunday night sends are outperforming weekday ones for Daniel's list(05:30) Jay explains why weekend send times should never match your weekday schedule(06:14) Open rate isn't everything — high-intent opens matter more(07:03) Jay's weird morning habit: two minutes of direct sun to the eyeballs(08:00) Daniel's morning walk is less about coffee and more about mindsetㅤFollow Daniel on LinkedIn, leave a review for The Marketing Millennials, and tag them on Instagram to get reshared in their stories.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Your Dream Business Podcast, Teresa Heath-Wareing sits down with email marketing expert Jay Schwedelson for a deep dive into the tactics and tools that can supercharge your email marketing strategy. From writing irresistible subject lines to knowing the best times to hit send, Jay shares actionable tips that can immediately boost your open and click-through rates. They also explore how AI is transforming email campaigns—from smarter automations to more effective personalization. Plus, you'll learn why weekends might just be your secret email weapon. Jay also gives an inside look at his innovative Guru Conference and how he's revolutionizing the way we experience virtual summits—with humor, star power, and unforgettable value. Whether you're new to email marketing or looking to level up, this conversation is packed with expert insights you won't want to miss. KEY TAKEAWAYS COVERED IN THE PODCAST Subject lines are everything. Jay explains how great subject lines are the #1 way to increase open rates—and shares real-world examples that work. AI can make your emails smarter. From optimizing send times to refining content, AI tools are changing the way we approach email strategy. Don't underestimate weekend sends. Contrary to common myths, emails sent on Saturdays and Sundays often perform better—especially with the right audience. Automation isn't optional—it's essential. Jay breaks down how automated email flows save time, re-engage cold leads, and drive long-term results. Your CTA buttons matter more than you think. Personalized and benefit-driven call-to-actions get more clicks. Jay shares what to say (and what to avoid). Email is still king—when done right. Relevancy, frequency, and personality are key to building lasting connections through your list. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Jay Schwedelson on Website, Linkedin, Instagram Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram,

Jay Schwedelson gets the truth about LinkedIn company pages from Michelle J. Raymond—and it's not what you'd expect. Turns out those dusty, forgotten pages could be your brand's biggest missed opportunity. They dig into what's actually working now, why impressions are dropping for everyone, and how you can build a company presence that doesn't feel like a corporate ghost town. Plus, Michelle reveals what happened when she stopped posting for two weeks straight.ㅤSubscribe to Michelle's newsletter: https://b2bgrowthco.com/newsletter/Check out her podcast, Social Media for B2B Growth: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569Follow Michelle on LinkedIn: https://www.linkedin.com/in/michellejraymond/ㅤBest Moments:(01:09) Michelle's accidental journey from B2B sales to LinkedIn company page expert(03:15) Why she doubled down on company pages when everyone else ignored them(04:44) The quick page audit you should do today(06:20) What kinds of content actually work on company pages (and what to avoid)(09:00) Why follower count matters—just not the way you think(10:56) Yes, your page looking dead is sending a message(14:00) Michelle's two-week LinkedIn break—what happened and why she did it(19:00) The algorithm actually wants you to come back(20:15) What platform Michelle would bet on if LinkedIn disappeared tomorrowㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Most people don't love their jobs—and that's not only normal, it might be healthier. Jay Schwedelson unpacks the toxic myth that everyone should “do what they love” and explains why chasing passion often backfires. He shares why he doesn't love his own job (and why that's fine), what actually matters more than love, and how redefining career fulfillment might be the smarter move.ㅤBest Moments:(00:30) Jay admits he doesn't love his job—and that's more than okay(02:00) Why “do what you love and you'll never work a day” is terrible advice(02:45) Chasing passion can ruin the thing you once loved(04:00) What really matters more than loving your job(04:45) The quote from Eat, Pray, Love that nails it(08:00) Jay's gym rant: mirror flexing, water jugs, and the unholy sin of not wiping machinesㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

If your email performance is slipping even though you're using that classic “letter format” style, there's a reason—and it's not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird airport loophole that makes Jack & Coke at 8:30 a.m. seem totally fine.ㅤBest Moments:(02:01) Why everyone's using letter format emails—and what they're getting wrong(03:02) The sneaky visual signals that make your “personal” emails feel automated(04:30) 600% higher reply rates when your email looks truly human(05:15) Why your “plain text” email is still HTML—and why that's okay(06:15) The email strategy mistake of living in both the graphic and plain text worlds(08:13) Jack & Coke at 8:30 a.m.? Only acceptable in airports, apparentlyㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Waitlists might sound boring, but Jay Schwedelson and Daniel Murray make them feel like a secret weapon you're probably underusing. They break down why waitlists aren't just for trendy DTC brands and how you can use them to test demand, gather leads, and build buzz—without sounding like a scammy giveaway. Plus, you'll hear some strong opinions on self-checkout, impulse buys, and why Jay owns too many Lululemon hats.ㅤBest Moments:(01:10) Jay confesses he's never used self-checkout without needing help(02:28) Daniel explains why waitlists matter even if you're not launching a product(03:35) Jay shares how he turns a free event waitlist into a hype machine(04:42) Daniel drops the “rolling thunder” strategy for smarter launches(06:44) Limited quantity launches aren't just hype—they're insight gold(08:05) Jay admits he keeps buying hats he'll never wear at LululemonㅤFollow The Marketing Millennials podcast and connect with Daniel on LinkedIn to share marketing topics you want to hear in future episodes.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Jay got a rare chance to dig into exactly how Amy Porterfield gets such ridiculously high value—and sky-high conversions—from her webinars, bootcamps, and intimate in-person events. And she doesn't hold back. From rethinking your promo timing to why “masterclass” beats “webinar,” she shares the specific tactics she uses to drive results without burning out her audience. Jay Schwedelson is all in on her playbook, and after this, you might be too.ㅤSubscribe to Amy's newsletter for weekly marketing tips that actually move the needle: https://www.amyporterfield.com/newsletterListen to The Amy Porterfield Show for deep dives on webinars, course creation, and smarter digital strategies: https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545ㅤBest Moments:(02:43) Why “webinar” is killing your sign-ups—and what to call it instead(05:30) The simple live bonus that gets people to actually show up(07:01) How often you should email between sign-up and go-live(08:00) Why 7 days (not 2 weeks) is the sweet spot for promotions(09:45) How to create “pre-launch breadcrumbs” that boost conversions(14:15) What to do with all the people who don't show up live(17:15) Why she charges $37 for bootcamps—and gets 25% conversions(20:45) How small events with specific goals outperform big ones(23:10) Shrinking her audience on purpose (and making more money doing it)(27:00) The one event mistake she keeps making—and how to fix itㅤ====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yes—and then proved it. This episode is all about how to rewire your calls to action with “inner dialogue” buttons that speak directly to what your audience is thinking. Whether you're in nonprofit, B2B, DTC, or SaaS, these simple tweaks can boost your click rates way more than you'd expect. Also: Jay's love-hate relationship with green markets, lavender dog biscuits, and mildly gross soap people.Best Moments:(02:00) Why “does this apply to me?” is the most common (and misguided) marketing question(03:44) The one element everyone overlooks that can drastically lift click-through rates(04:59) How to replace “Donate” with CTAs that actually reflect what donors are thinking(06:30) B2B examples of flipping “Download” into clicks that convert(07:43) Ecomm buttons that tap into guilt, indulgence, and the online shopping spiral(08:15) Jay's favorite SaaS CTA: “Convince me this is worth it”(09:00) Why green markets feel like a fever dream of soap, lavender, and risky mushrooms(10:58) The one vendor Jay always buys from (hint: it's briny)====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Marketers throw testimonials on their sites like seasoning—but most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your customer's phone camera might be your best marketing tool.Best Moments:(00:45) The go-to excuse everyone secretly uses to escape bad meetings(02:10) Why social proof isn't optional anymore—it's table stakes(03:12) Generic testimonials kill conversions, but numbers make people act(04:38) A lo-fi customer video trumps a polished quote every time(05:32) Don't slap the same logos on every page—match them to your audience(06:30) Even attendee logos can drive event registrations if you use them rightFollow Daniel's show The Marketing Millennials and drop him a note on LinkedIn about what topics you want covered next.====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

You know those people who refuse to let B2B get boring? That's Jay Schwedelson sitting down with Shawn Perritt, who's out to prove that “business to boring” is a mindset—one that needs to go. From why your brand budget shouldn't be an afterthought, to how AI can actually make things less creative if you're not careful, this one's full of real talk for anyone tired of beige B2B. You'll walk away rethinking brand, attribution, and why your best creative ideas probably don't come from staring at Zoom.Follow Shawn on LinkedIn for more B2B brand inspiration and original thinking.Sean is VP, Brand Strategy and Creative at Acquia.Best Moments:(02:31) The human brain literally ignores the average—emotion is what gets remembered.(04:12) Creativity needs a workout plan, just like the gym; go get different experiences to spark ideas.(05:47) Think first, prompt second—don't let AI shortcut the work your brain should do.(07:15) The risk of AI is turning brand into a “high-def sea of sameness” that costs more to stand out from.(09:01) The brands that win will build a strong “human stack” first, then power it with AI.(11:47) Most companies miss the mark by only investing in the 5% of buyers ready to buy right now—what about the other 95%?(14:45) If you want real brand awareness, get “revenue in the room” with events and human connection.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Mid-July and it's 98 degrees out—but marketers are already thinking about December. Jay Schwedelson drops a reality check: your Q4 and holiday campaigns don't start in the fall, they start now. From subject line data to social engagement spikes, he breaks down why jumping into end-of-year messaging this early isn't just smart—it's a major edge. Even if you're sweating through summer, your prospects are mentally putting up the tree.Best Moments:(00:30) Why July flips the mental switch from BBQs to Q4(01:15) Google's data shows “holiday marketing” searches spike between July 10–15(01:45) 68% of Q4 B2B deals start in summer—don't get left behind(02:30) Subject lines mentioning Q4 get 14% higher open rates after July 4(03:04) Consumer emails with holiday mentions see a 22% boost in opens(03:45) Social posts about Q4 drive 25% more B2B engagement starting in July(04:30) Easy tests to see if early Q4 messaging works for you(06:02) Steve from Blue's Clues has a podcast—yes, really(08:15) Jay's favorite random podcast: a Melrose Place rewatch=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma