Ophthalmology Business Podcast

Dr. Shanika Esparaz, a woman entrepreneur and ophthalmologist, has made great strides in her career. Opening her own practice and establishing a different patient care model, she has shown her true entrepreneurial spirit. In this episode, Dr. Esparaz joins Dr. Shehzad Batliwala to expand on her story of opening her direct care ophthalmology practice, as well as the hurdles and problems she had to overcome to make this model successful.

In this episode of the Ophthalmology Business Podcast, host Guido Piquet is having an insightful conversation with Steve Gottfredson, owner of Brevium, about mastering patient recall. They discuss the fundamentals and benefits of a structured recall system. Steve also shares practical strategies learned from his life experiences to optimize recall campaigns, including technology, personalization, and multi-channel communication. By the end, you'll have actionable strategies to improve patient recall campaigns in your ophthalmology practice.   

Dr. Mark Lobanoff is truly "one of a kind," as one of his LinkedIn recommendations aptly describes. In this episode, you'll discover why that statement is 100% true. Dr. Lobanoff's unique ability to apply real-world observations to groundbreaking innovations has remarkably transformed the field of ophthalmology. A true entrepreneur at heart, he excels at identifying unmet needs and leveraging his business acumen to develop impactful solutions.Tune in to be blown away by Dr. Lobanoff's journey and insights!

Gone are the days of clunky filing systems and endless paperwork. Practice management is evolving rapidly, and Ashlie Malone, founder of Phone COA, is here to guide you through the exciting (and sometimes overwhelming) changes. In this episode, Ashlie explores how to leverage the latest practice management innovations to streamline workflows and boost efficiency, all while ensuring that patient care remains personalized and compassionate. Tune in and discover how to future-proof your practice management without compromising the human connection that matters most.

In this episode, two ophthalmology marketing experts, Naren and Ryan, engage in a discussion about the significant marketing errors that practice owners often make, which can greatly impact their patient acquisition. However, this episode goes beyond merely pointing out mistakes; Naren and Ryan also offer practical advice on how to steer clear of these pitfalls. Listen in to see if you might be making one of these mistakes and learn how to correct it.

Among the 18,000+ ophthalmologists in the USA, it's crucial to differentiate yourself and build a strong connection with your patients. In this episode, Amanda Cardwell, Co-founder of Ophthalpreneurs, offers insights and strategies to enhance your personal brand.

In this episode, esteemed ophthalmologist Dr. James Murphy collaborates with Dr. Deep Parikh to discuss the importance of finding a practice that fits your lifestyle rather than conforming your life to the demands of the practice.

Not all leaders are created equal. Some leaders cling to power for decades with no interest in developing their team. Others struggle with embracing diversity, demanding everyone conform to their mold. However, there are leaders like Ben Seals who defy these limitations. In this episode, we will explore Ben's journey to becoming an outstanding leader, analyzing the strategies and winning leadership formula he used to build a thriving ophthalmology practice environment.

In this episode, Dr. Lai generously shares the strategies and principles that underpinned the development of his thriving ophthalmology private practice, along with the challenges he encountered during its inception. The initial years of any entrepreneurial endeavor are notoriously tough, and Dr. Lai's insights into navigating these hurdles are truly compelling.

This week, we are excited to share our podcast episode, which features our webinar with Dr. Anish Kapoor. The episode covers valuable insights into leveraging technology and smart marketing tactics to take your practice to the next level.

Modern ophthalmology practices comprise diverse teams spanning generations, each with unique communication preferences and styles. Understanding and navigating these differences is crucial for fostering collaboration, achieving practice goals, and building strong team relationships.

In this episode, Reputable HR consultant and leadership specialist Mike Lyons explores the potential of emotional intelligence and how it may change the way we influence and lead others in ophthalmology practices. He explains the four key elements of emotional intelligence and how you can use these elements for the benefit of your practice. 

This compelling episode of our podcast brings to light the personal story of Dr. Shehzad Batliwala, DO, MG, a dedicated Cataract and Refractive Surgeon, a passionate podcaster, and a vlogger from EyeCare Associates of South Tulsa.  

In this episode, Tony addresses the recent changes in Medicare and their impact on office-based surgeries. Tune in now for a timely update and valuable insights into navigating these shifts.  

In this episode, Alexa Montesino, the managing partner of iDocSocial, collaborates with Sarah Duval to explore the vision behind their innovative startup, iDocSocial, and discuss their future plans for the development of the ophthalmology landscape.

Dr. Rehan Ahmed, a board-certified ophthalmologist, has cultivated a diversified career portfolio through his determined entrepreneurial mindset. This approach offered him numerous benefits, including gaining diverse skills and experiences and building valuable networks. In this fascinating episode, Dr. Ahmed recounts his incredible success story of building a diversified career and the revolutionary device his team at Blink created, which benefits the field of eye care all around the world. 

As an expert in healthcare digital marketing, Naren Arulrajah has been assisting private practice owners in winning their marketing game and attracting more patients for over 15 years. In this episode, he, together with our co-host, Dr. David Lazar, dives into a strategic plan to get more Google reviews than any other practice in your area. They will set you a goal to achieve in 2024 and will provide a simple step-by-step plan to grab more reviews from your patients. 

In this episode, Anita Nayak explores how data interoperability is integrated into Ophthalmology, influencing patient care and clinical decision-making.

In this engaging episode, Shareef Mahdavi, the author behind 'Beyond Bedside Manner' shares invaluable insights on implementing straightforward yet effective steps to enhance the overall patient experience significantly.

In this episode, Chris Bonsall, Vice President of Revenue Generation at Navigate Patient Solutions, explores the vital role of human interaction in patient pre-education. He addresses the limitations of traditional non-human patient education methods and emphasizes the inefficacy of these approaches. Chris underscores the significance of personalized, one-on-one communication with patients, particularly in increasing conversions to premium ophthalmic surgical options.

In this episode, Naren and Ryan, digital marketing experts at Ekwa Marketing, discuss a crucial factor that every ophthalmology practice owner should be aware of when creating their website.

As a busy eye surgeon, you may wonder how you can actively participate in clinical development and earn extra income. In this episode, Dr. Nnenna Ihekoromadu, Founder & CEO of Ocular CRC, offers valuable perspectives on the shift from clinical practices to clinical development for doctors while highlighting the benefits you can receive from such a transition.   

In this episode, we feature an exceptional individual Lucian V. Del Priore —an ophthalmologist with a unique background in physics. His fascination with the scientific and engineering facets of medicine propelled him towards a career in the field of healthcare. Throughout this episode, he discusses the ongoing scientific revolutions within ophthalmology, elucidating breakthroughs and major advancements. Additionally, he provides insights into essential business skills required in an academic environment and emphasizes the significance of maintaining team motivation.

Cohen Laser & Vision Center, established in 1991, has consistently upheld a five-star reputation on Google reviews throughout its rich history.  Amidst the dynamic landscape of private ophthalmology practices, this center has not just survived but thrived across generations. Dr. Richard Cohen laid the foundation for this success, and today, Dr. Joshua Cohen stands as a towering figure, preserving and expanding upon his father's legacy. Tune in to uncover the secrets behind their enduring success in this exclusive episode.

Dr. Melendez is such a cool and enthusiastic person! He's got this unique way of leading his successful practice, and he's all about spreading the good vibes. He's got some killer tips to up your leadership game, improve the practice culture, and make your employees happier than ever. And guess what? It's all with one goal in mind: giving top-notch care to your patients.  

In this episode, we pay tribute to the dedicated professionals in the field of ophthalmology. Come on board as we take you through the history, present, and future of ophthalmology with our four amazing co-hosts!

In a recent episode of our show, we had the honor of hosting Dr. Cynthia Matossian, a distinguished and highly regarded ophthalmologist who has made significant contributions to the field. As an industry pioneer, Dr. Matossian has paved the way for many advancements and innovations in ophthalmology, and we were thrilled to have her share her expertise and insights with our audience.

In this episode, get ready to be blown away as Jessica Myers, the brilliant mind strategist, certified hypnotherapist, and the driving force behind Business Development and co-management at Referrals Assil Gaur Eye Institute, shares her insights on the power of Emotional Freedom Technique (EFT) in transforming your practice.  

Dr. Emilio Justo graced the renowned red dot (TEDx) stage, delivering a captivating talk titled "Delayed Gratification." His story of how he ascended to that prestigious platform resonates with every doctor who's a parent of young children, spanning across the generations of Millennials and Gen Z.

Leadership is an important component of any organization, and your practice is no exception. It's the foundation of delivering superior patient care, as it shapes your employees and organizational culture. In this episode, Mike dives into how leadership is impacting team engagement, productivity, and the bottom line for your practice - backed up by research data. 

Did you know that integrating Upper Lid Blepharoplasty into your ophthalmology practice can significantly boost your revenue and expand your horizons, all while enhancing patient satisfaction through your value-added services? In this episode, we're joined by Dr. Emilio Justo, a TEDx speaker and expert in the field. Dr. Justo, along with co-host Dr. Parikh, shares practical insights on incorporating Upper Lid Blepharoplasty into your practice.

Discover the remarkable journey of Dr. Sruthi Arepalli as she conquers the challenges of building a thriving ophthalmology practice specializing in two subspecialties: retina and uveitis.

In this insightful episode, Troy Cole, the Catalyst-in-Chief at LogiCole Consulting, LLC, is trying to debunk the myths constraining your premium conversions. He explores four pervasive limiting beliefs that may be holding you back.

Welcome to an episode full of insightful conversation with co-host Sarah and esteemed guest speaker Amanda Turner. They engage in a discussion about “Cultivating a Culture of Feedback and Communication.”

In this episode, Christine Lapointe, Director of Growth Programs at Eyecare Partners, LLC, discusses a crucial aspect of patient care in the field of ophthalmology: The significance of patient education and readiness among cataract patients before their initial consultation with the doctor.

In this episode of the Ophthalmology Business Podcast, co-host Dr. David Lazar engages with renowned ophthalmologist and serial- entrepreneur Dr. Kerry Assil. Dr. Assil talks about how he went from being a medical practitioner to an entrepreneur and what kind of mindset is required for making smart investment decisions. He underscores the importance of consistently believing in yourself because it will be the key whenever the chips are down. This podcast episode is essential for ophthalmologists looking to reshape their careers and open new doors of opportunity.

"Just like acing university admissions, mastering Google's algorithm is the key to online success."  -Naren Arulrajah-  In today's digital landscape, a robust online presence is an absolute must for businesses across all industries, including the healthcare sector. The strategic implementation of Search Engine Optimization (SEO) has the potential to significantly enhance the prospects of ophthalmology practice owners who are striving for success. In this episode, co-host Sarah Duval and guest speaker Naren Arulrajah, an SEO expert who works with ophthalmologists, discuss how healthcare practices, specifically in ophthalmology, can benefit from understanding Google's ranking algorithm. You know, getting into a top school or ranking high in Google searches isn't so different. It's all about showcasing your strengths in the right way.  It's like optimizing a website. You want to prove you're the expert in your field and that people can trust you. Original, high-quality content is key to establishing authority. And just like admissions officers look at recommendations, Google considers things like reviews and backlinks from other respected sources. In this episode, Naren explains the significance of six essential factors that helps you to get into the top 5%,  Name, Address, Phone Number (NAP) consistency Google Lighthouse scores Expertise, authority, trust Original content Quality backlinks Google reviews

In this episode of the Ophthalmology Business Podcast, renowned facial plastic surgeon Dr. Azizzadeh takes us through his remarkable career and the dynamic world of periorbital plastic surgery.  He discusses the nuanced decision-making process between surgical and non-surgical approaches. He shares valuable insights on incorporating oculoplastics seamlessly into general ophthalmology practice, highlighting the synergistic relationship that enhances patient care. 

The importance of co-management in ophthalmology has been further accentuated by recent lawsuits, making it a critical topic for discussion. In this episode, Dr. Dana Ondrias, CEO of Mann Eye Institute, explores the essential aspects of co-management and how it can ensure patient-centered care. She discusses the legal implications and ethical considerations surrounding co-management practices, emphasizing transparency, patient choice, and compliance with healthcare regulations. This podcast episode serves as a platform to address concerns, share best practices, and navigate the complexities of co-management to ensure patient-centered care while safeguarding the interests of all participants involved.

In Episode 35 of the Ophthalmology Business Podcast, industry expert Jane Shuman, President and Founder of Eyetechs, Inc., joins host Naren Arulrajah to unveil one of her unique strategies. This episode packs a detailed guide to Jane's innovative and groundbreaking 4S strategy, a toolkit designed to increase the efficiency and success of your practice.

In this episode, Kathy Otto, Director of Marketing at Fichte, Endl & Elmer Eyecare, joins co-host Sarah Duval to share her expertise on implementing unique marketing strategies to attract patients to their practice. Kathy discusses their successful LASIK open house program, which aims to educate patients about LASIK surgery and encourage them to consider undergoing the procedure. Whether you're a practice owner or looking for innovative ways to attract more patients, this episode offers valuable insights and actionable tips.

In this episode of the podcast, Guido Piquet, Chief Operations Officer of Mann Eye Institute, and Jeff Freedman, Private Equity Engagement Director at ModMed, explain the role of private equity in ophthalmology.

In this episode, we welcome Dr. Rudrani Banik, an ophthalmologist specializing in neuro-ophthalmology, as our guest. Dr. Banik shares her insights and experiences in incorporating holistic approaches into ophthalmology practice, including nutrition, botanicals, and lifestyle modifications. Discover the strategic advantages of this integrative approach and how it can empower patients to take charge of their eye health.

This episode is hosted by Dr. David Lazar and features special guest Dr. Jonathan Cabin. In this episode, Dr. Cabin shares his impressive background, from starting as an investment banker to pursuing his passion for medicine and becoming a facial plastic and reconstructive surgeon. 

Maximizing the impact of your ophthalmology practice website involves a multifaceted approach. By improving search engine visibility, providing a user-centric experience, highlighting your expertise, optimizing for local search, and regularly monitoring and updating your website, you can attract more patients, build credibility, and ultimately grow your practice. In this episode, Naren Arulrajah, CEO of Ekwa Marketing, and Ryan Davies engage in an acquainted discussion that embraces the power of the internet and leverages your website as a powerful tool to connect with patients and expand your reach in the digital landscape.  

Today's episode features Mike Guelcher, managing partner and co-founder at Prism Consulting Partners. Mike brings his leadership and organizational development expertise to provide valuable insights into the significance of effective leadership in the post-pandemic world. He shares actionable strategies to enhance leadership within your practice, offering deep insights into the evolving landscape of employee retention and the rise of the Great Resignation phenomenon.

In this episode of the Ophthalmology Business Podcast, Guido Piquet interviews Dr. Deep Parikh, a Retina and Uveitis specialist, about building a successful subspecialty practice. 

In this engaging episode, we shine a spotlight on universal eye health and the global efforts to address inequities and disparities in eye care services. Our guest, Julibeth Alvarez, MD, an opthalmologist and a compassionate leader in global eye health, shares her experiences, insights, challenges, and the essential qualities required to make a difference in global ophthalmology.

In this captivating episode, Christine and Lauren, the brilliant minds behind Patient Whisperers, captivate their audience as they delve into the intricate process of selecting the perfect influencer for a practice. Joined by the insightful Sarah Duval, they embark on an enlightening conversation that unravels the critical elements of aligning brand values, culture, and vision with the influencer's persona.

In this episode, Dr. Lazar and Dr. Hemmati engage in an insightful conversation that will be invaluable to all ophthalmology professionals. Dr. Houman Hemmati shares his inspiring journey from a solo ophthalmologist to a successful pharmaceutical entrepreneur. He discusses the pivotal moments in his life that led to his transformation and the lessons he learned.