Secret Sauce Marketing Tastings

A trail blazer. A changemaker. A progressive leader. These and so many other descriptors and accolades may characterize our recent podcast guest Jacqueline Wales.   As Founder of Transformational Strategies for Success, Jacqueline helps high-achieving individuals take greater ownership and authority over their professional lives, and to find greater fulfillment in their personal lives.   In our lively discussion, Jacqueline outlined numerous pragmatic strategies for embracing uncertainty, re-claiming one's confidence, effectively navigating through fears of all sorts, and so much more.   Listen in for powerful insights and tips to a more fulfilling work life and peaceful and enriched life, in general.  

What do your clothes say about you? Before a word is spoken, what you wear and how you show up communicates to those around you insights into your personality, your life station and preferences. Listen in for a fascinating conversation with GoGoGracious President Janet Valenza to learn how to integrate a simply smart style into a post-Covid world, where we can go from comfy to camera to client with ease.

Francine represents the best in all of us. As Owner and Executive Director of Hannah's House, Francine carries out her purpose-filled life by manifesting her mission, every day. Hannah's House, a shelter for homeless women and children, is a safe space for women who are victims of domestic violence, sexual assault and human trafficking. Guiding them from brokenness to wholeness, Hannah and her team provide the love, support and services to change the trajectory in the lives of their women clients so that their goals and dreams are achieved. Listen in to be inspired and uplifted by Francine's empowering story.

What do your clothes say about you? Before a word is spoken, what you wear and how you show up communicates to those around you insights into your personality, your life station and preferences. Listen in for a fascinating conversation with GoGoGracious President Janet Valenza to learn how to integrate a simply smart style into a post-Covid world, where we can go from comfy to camera to client with ease.

Now, more than ever, leadership teams must be aligned in their goals and values to continue to move in the same direction, in a meaningful way. Designing and delivering leadership programs that transform managers into the best bosses ever and executives into inspirational role models that can scale and grow the company is what my colleague and friend Patty Beach, inclusive leadership evolutionist and author of the bestselling book: The Art of Alignment: A Practical Guide for Inclusive Leadership focuses her business LeadershipSmarts on. Listen in as Patty and I discuss the changing workplace and why creating inclusive environments where all voices are heard and decisive actions are taken to move new ideas forward is the quickest path to growth and prosperity. As a special gift to CHANGEMAKERS podcast listeners, Patty has curated an Alignment toolkit package that includes an executive summary and PDF copy of her book The Art of Alignment A Practical Guide for Inclusive Leadership along with other helpful tools and resources. Access them here: leadershipsmarts.com/changemakers. (https://www.leadershipsmarts.com/changemakers)

Creating culturally conscious and civil workplaces ranks among one of the greatest priorities for many forward-thinking CEOs. Helping clients build diverse and inclusive work environments is what Sejal Thakkar is passionate about and excels at. Listen in as Sejal and I discuss how educating and training employees to create positive workplace cultures can be a bottom-line benefit for companies worldwide.

Thriving in a meaningful career as a clinical psychologist, Sunni Lampasso knew she could help people make positive change in their lives. And, she did. Yet, after several decades in private practice, Sunni was called to pivot her mission from serving others in a positive psychology role to that of executive coach wherein her mission broadened. Listen in as Sunni and I discuss the role of positive changemaking in all our lives, the sneaky triggers that can trip us up and how to truly create the life and career of your dreams.

While in-person networking and large professional conferences may be a distance memory, at least for now, relational sales are so critical in the professional services space. In short, you cannot build a prosperous service business without meaningful relationship building. Full stop. So, in a mid-pandemic world full of zoom screens, how does that happen? Enter sales leadership expert Chris Larcade whom has spent his career in sales with organizations such as ABC Network, ESPN, FX, FXX, Freeform, and National Geographic brands on driving sales growth. Listen in as Chris and I discuss the tools and best practices of how to build and grow a prosperous business in our current environment. Listen into our lively discussion on how to boost your online profile, gain a following and boost your business via gesturing.

You have a built out LinkedIn profile (that’s not a copy/paste of your website profile). You even post content on occasion. Yet, when others share content, you do nothing, take no action whatsoever. Or, maybe you click a button to “Like” or “Celebrate”. To unlock the true value of LinkedIn’s power, you must ENGAGE beyond the “easy click”…if you ‘Like’ content that is shared with you, post a quick comment to articulate why this content resonated with you. LinkedIn expert and coach (and author of “LinkedIn Marketing Techniques for Law & Professional Practices”) Marc Halpert and I sat down for our third episode in a series to discuss the role and imperative of “gesturing”. Listen into our lively discussion on how to boost your online profile, gain a following and boost your business via gesturing.

In the second episode of a series, Marc and I discuss the many ways that LinkedIn users can easily leverage the social media platform in a meaningful way to build and grow their online networks and communities. Never more than today is LinkedIn so relevant and timely on which to build a robust professional network and a prosperous business.

In good and not so good times, connecting with others to foster relationships is always important…for our businesses, job and lives. No one I’ve ever met does it quite so effortlessly as Marc Halpert. As a multipreneur and man who wears many hats, Marc is in constant in service to connecting people for the greatest good of all. Listen in as I interview super energetic LinkedIn branding expert Marc Halpert to be entertained and learn how to leverage digital tools to drive positive change in your business, job and overall life.

After years of practicing law, Robyn Goldenberg found her passion is running businesses to help fellow entrepreneurs to realize their dreams by taking care of the “back room operations” so they may focus on their substantive expertise. Allowing business owners to do what they do best affords Robyn the opportunity to do what she does best and that is to create systems, processes, advising on best practices in technological solutions and overall operations. Listen in to learn how Robyn has taken her legal background and transformed it into a rewarding and freedom-finding business she can call her own.

As the daughter of a criminal defense lawyer, Elena Deutsch grew up with a birds-eye view of the practice of law. Working in her Dad’s office, she considered following in his footsteps but ultimately her professional journey led her into public health, training and coaching. In her work, Elena met one woman lawyer after another who expressed their dismay and dissatisfaction with their firm and/or the practice of law yet felt stuck and unsure of where to turn. Eventually, Elena launched a new business, WILL (Women Interested in Leaving (big) Law) was born. Listen in as Elena shares her story of helping women who suffer to discover what else they could do, believe they can, and go for it. A most uplifting and inspiring show.

Aspiring a legal career, Alicia checked all the right boxes for a high-achieving woman professional to reach what others would perceive to be the top rung of the professional ladder. What they didn't see, however, was the long hours, stress and anxiety that comes with the life of a practicing lawyer. Then, Alicia's body rebelled and took her life into another direction. Listen in to this powerful story of how Alicia's long journey opened an unexpected door and how she has now turned her pain into a great purpose of helping others.

Four Seasons, Nordstrom, Disney. What do they have in common? Unparalleled service. In the digital age of of connection, client service has never been more important, especially because as consumers (of everything), we have so many choices. Tune in to learn Philadelphia-based law firm Chief Client Officer Cole Silver's version of client service and how to convert your clients to promoters, to grow a prosperous business. How are you delivering on the Rainmaker Roadmap version of extraordinary service?

With an early love of theatre and acting, Catherine thought she was headed to Broadway yet somehow landed in the country's legal services marketplace as a super innovator. Listen in as we discuss the path Catherine has taken to become a successful serial entrepreneur, educator and consultant and, in doing so, learned the indubitable lessons of guiding and giving to others that has proven transformational for all.

Born on her parents' bed, lawyer and serial entrepreneur Nicole Auerbach approaches her professional journey with gusto and forward motion in much the same way. She has had the "Big Law" experience, founded and co-founded two thriving law businesses and is excited to see what's next. Join us to learn a few of the learnings Nicole has leveraged to propel her forward and her best professional advice to her younger self. You do not want to miss this episode for a glimpse into how one powerful woman has created the career of her dreams.

What makes our hearts sing, professionally, likely is linked to an early curiosity, an interest that we develop a fire for. That is the case for attorney Ross Goren in his pursuit of addressing daily problem solving to help his corporate clients. Join us for a fabulous discussion on the importance of identifying our passion, following it for a more success and fulfilling professional journey.

The internet has revolutionized public relations. Social media has increased exponentially the channels used to engage with new audiences. Print media is slowly going the way of dinosaurs though still relevant in some instances. Given the level playing field that the internet brought with it, everyone can be their own publicist, but should they? Technically, it is not necessary (though advised) to retain the services of PR professionals IF individuals can generate their own digital content and understand how to leverage it across multiple platforms. This is one of the points of discussion with today's guest Sharon Berman, President of Berbay Marketing and PR. Take a listen to gain helpful insight in the secrets of PR in the digital age.

Never before has marketing technology driven innovation and change as quickly as it is happening today. As business owners and professionals, if we aren't learning and adapting, you can bet that your competitors are. That's our world in the digital age and we continue to zoom ahead, or, some of us do. In our conversation with Intapp's Christopher Raymond, we learn about how their one-stop technology solutions are revolutionizing the business of law...every CMO thanks them for developing and rolling out solutions that enables deep dive analysis for bottom line business growth. Join us to learn more and what is teaching his five-year-old daughter to do...it may surprise you.

Networking. Most people don't care for it. Even more people don't truly understand how to leverage their networking activities. Yet targeted networking is essential to building a prosperous service business. Fact. So, how do we reconcile all these points? Join national networking guru and networking company CEO Frank Agin and I to hear our perspectives on how business owners can strategize how and where to invest their networking time and prioritize where and with whom to meet. Highly enlightening episode for those who are focused on growing their robust network and committed to making it happen.

With all the connectedness that most of us have via social media and digital marketing, relationship building has never been easier than it is today. In fact, it can be overwhelming unless you are law firm Adams & Reese’s Strategic Initiative Manager Jeff Manning, a super dot connector. Listen to our discussion on top-level tips for building and growing a “seed sowing and producing” network while enjoying the fruits of your labor. This is strategic business building stuff, right here.

With so much media attention on strong women rising in the #MeToo era and beyond, organizations are feeling the pressure to make a culture shift to retain their best female talent and promote them into leadership. Change is never easy and organizations need support to navigate unchartered waters. Join nationally renowned leadership and sales trainer Alexis Gladstone and I to learn ways you and your organization can make these imperative shifts for diversity and inclusion for all.

Clients today expect greater efficiency and high responsiveness from their service providers in addition to a superior work product. That's new territory for most services providers. How to manage it all, all at the same time? Join award-winning entrepreneur and CEO of OutsourceEasier’s Dina Eisenberg and I as we discuss how, in today’s gig economy, a mindset shift is required so that business owners (including those responsible for business generation) can retain the services and/or hire a dream team to run their business while enabling them to focus on what's important and creating the life/career of their dreams

In the age of content overload, National Law Review’s Eilene Spear offers listeners actionable steps they may take to develop thought leadership in front of desired targeted audiences via content marketing. Building a following is imperative to building a robust online reputation leading to client retention. Join us to learn more.

As a coach’s coach, David Freeman meets firms where they are to create productive internal cultures that allow business development to thrive. In this podcast, listeners will learn how to develop short, medium, and long-term goals to build a prosperous business that is sustainable as well as personal metrics of success. Results are what we count, shouldn’t you? Join us to learn concrete steps to take today.

For those women whom have experienced the undermining, shaming workplace environment in male-dominated fields, our podcast with Julie Kratz is a refreshing discussion on the advancements that are underway by inviting supportive male allies to join the conversation of why there must be gender equality into the workplace, for everyone to thrive. In this podcast, learn concrete steps that all may take to propel the conversation forward.

Sales is an evergreen topic in every organization. Sales in professional services is always controversial. Today's Secret Sauce Marketing Tastings addresses how age-old training and coaching has gotten a facelift with new technologies that can provide contemporary solutions and separate the real aspirational rainmakers from those who pretend to be. Listen as Mike and I discuss the legal marketing evolution and how some of the greatest business development challenges are now being solved with intimate digital solutions, if you dare to "go there".

As a career-long employment lawyer and one of the country’s leading experts on gender diversity and equality in the workplace. Pat’s illustrious career has focused on solving the most critical business issues of Fortune 500 clients by strategizing and implementing paradigm shifts in company culture and management. During our electrifying discussion, Pat and I discussed the struggles and opportunities for law firms to bring gender and diversity equality to their business practices. Pat outlines two of her major professional accomplishments: 1. The Opt In Project 2. The Mansfield Rule Fascinating and uplifting, focused on how women can create the career of their dreams. To learn more about Pat visit http://www.patriciagillette.com

Will transitioned his career as private practicing lawyer to a psychotherapist after working as an attorney for two years with a very large Manhattan-based law firm. When Will entered the law in the late 90’s, he had no idea what exactly he was getting himself into. He found quickly that his professional choice was not one that fit him nor his lifestyle. He is the author of “Way Worse than Being a Dentist: the Lawyer's Quest for Meaning.” He has also written a book introducing and elaborating upon the central concepts of psychotherapy, “Life is a Brief Opportunity for Joy”. Will writes regularly for Above the Law, and maintains a blog at www.thepeoplestherapist.com. In this episode of Secret Sauce Tastings Podcast, Will and I explore the sometimes tragic and toxic environment that law firms can be and how lawyers can protect themselves and their colleagues via wellness practices and programs.

As a lawyer who helps individuals and families who have suffered life-altering injuries as a result of someone else's negligence, Amber also mentors young lawyers and teenagers who are considering a career in the law. While Amber has been practicing law for a bit over a decade, she has immersed herself in public service and has, so far, built a formidable reputation not only as a fierce client advocate but also as a leader in the legal community. Our podcast episode centers on the topic “Practicing Law While Female” during which we discuss the challenges, triumphs and milestone there are still yet to be realize in the still male dominated legal services profession. Amber and I had a fascinating, electrifying conversation. Please do listen to learn all about it.

With the explosion of social media, the role of public relations to enhance reputations has shifted from predominantly editor dependent to self promotion and self publishing. Given that reputation enhancing in a principle pillar to building and growing a prosperous service business, engaging in informed PR activities can be pivotal to attracting qualified clients and referral sources. In my discussion with PR pro Janet Falk, she discusses how clients may leverage PR to become the attorney reporters call for expert commentary. Moreover, Janet outlines tips on becoming reporters’ trusted sources. She wraps up our discussion by explaining how media relations and PR are two different disciplines, serving two critical functions. Join us to learn more.

What do you do to get and stay connected with your active (and inactive) clients? How often do they hear from you? Do you keep them apprised of all your service offerings so they know the full range of your practice and may refer you to others?

In our inter-connected world, it is challenging to cut through the noisy message clutter that we receive, every day. Sometimes, the “noise” is just overwhelming. To be seen and get known (one of the three-pillars of all business development), you must cultivate a personal brand that is your “promise” of high value and consistent quality to your targeted audiences (clients and referral sources). Building a personal brand reflects the essence of why someone should retain you and what she will receive when she does.

Combining her experience in corporate process improvement and social work degree, Barbara is president of BB’s Clutter Solutions as a certified professional organizer. In the podcast, Barbara discusses how clutter and disorganization leads to lack of productivity and can steal coveted time from running and growing a prosperous business. She provides numerous actionable steps that listeners can take to rid themselves of productivity-busting habits. Barbara shares her approach that helps clients feel less stressed about making decisions and keeps them motivated to continue so that they can regain control over their lives.

An attorney by training, Rhonda has held various roles in and around legal for over 20 years. Presently, she leads her consulting practice serving the professional services sector (real estate, construction and law) in go-to-market strategies in the marketing communications arena. In this podcast, Rhonda and Kimberly discuss how storytelling can be an impactful marketing tool through which professional services providers communicate effectively and efficiently how they solve their clients’ problems and issues better than their competitors. Rhonda outlines how to incorporate storytelling by leveraging unique stories and experiences, not merely offering objective credentials such as case wins and professional accomplishments. A great insight into how professional services providers can easily differentiate themselves in a competitive marketplace.

In his 20+ years of working in the legal services arena, Darryl has seen the profession and the business from many different vantage points. In addition to his roles as law firm CMO and VP of Professional Development and Coaching for Lexis, Darryl informs and guides clients in a wide variety of business sectors on how to secure the best performance from employees and firm leadership who are already proficient in their respective roles. He has found that a sure path to peak performance is to help clients learn how to improve their team dynamics by integrating certain practices into their daily habits. In his book Cultivating Excellence: The Art, Science, and Grit of High Performance in Business, Darryl illuminates how great achievers and performers can up their game, so to speak, through cultivating collaboration. Darryl shares in this podcast common team-building and collaboration threads he learned from interviewing astronauts, fire fighters, athletes, Navy SEALS, surgeons and others that lead to peak performance. Listen and learn from this fascinating exchange.

Following a distinguished entrepreneurial-based career, Jim joined Offit Kurman in 2013 to lead its business development efforts. Operating from the “give to get” philosophy, Jim has been an instrumental part of the firm’s extraordinary growth up and down the east coast. He increases the firm’s visibility, reach and value by developing and managing educational outreach programs designed specifically to support an extensive network at every stage of its business cycle. In our discussion, Jim and I share observations into what creates an ideal business development environment, how professional services providers must align themselves for the long haul of building, growing and sustaining a prosperous business. Learn from those whom evoke the Secret Sauce to marketing success.

Social media has entered its second decade and boy, has it changed the way we do business as a result. National social media strategist Spencer Smith joins us on our Secret Sauce Marketing Tastings podcast to discuss the role and importance of embracing social media to build a prosperous business. Spence is founder of spencerXsmith.com and social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He's been named a "Social Media Expert" by Forbes, and his company AmpliPhi is the winner of the 2016, 2017 and 2018 InBusiness Magazine Executive Choice Award for Social Media Consulting Company. Among Spence’s 2017 presentations, he addressed the New York Stock Exchange on social media best pracices. His debut book "ROTOMA: The ROI of Social Media Top of Mind" was featured in Forbes, and is an Amazon Bestseller. Listen in and learn best practices for social media marketing in the second decade of the 21st century.

While lawyers stay busy practicing law, there are many legal professionals behind the scenes who make the trains run on time, from legal administrators aptly running the business of the law firm, IT experts protecting firms’ and clients’ intellectual capital, the CFO and her team to maintain and advise on firms’ finances and so many more non-lawyer functions. In my discussion with Mark Tarasiewicz, former Executive Director of the Philadelphia Bar Association and now the Executive Director of Administration with Spector, Gadon & Rosen, I learned what a day in the life of a legal administrator looks like and Mark’s unique point of view of today’s law firm leaders’ greatest challenges.

After graduating Yale University, Adam moved to Los Angeles to pursue a screenwriting career. While enjoying the opportunity to work with industry greats like Mel Brooks (Spaceballs: The Animated Series), Adam supplemented his income by writing for the web. What began as a “day job” blossomed into a full-scale business, and Adam soon fell in love with working with his clients to help their firms achieve their full potential. Enter, Virtuoso Content, Adam’s virtual business that creates high quality online marketing content to help attorneys and clients to showcase their firms and be more profitable. Adam joins us on another episode of Secret Sauce Marketing Tastings podcast to discuss the increasing need for content generation, mostly digital, in the 21st century. We discuss what makes a desirable client and Adam’s approach to collaboration for greater results.

As founder and president of Force Fitness & Nutrition, Damien is an exercise specialist, nutrition consultant and qigong instructor who offers a comprehensive and evidenced-based approach to health, fitness and performance training needs. With nearly 20 years of field experience and 26 years of dedicated practical experience in health, fitness, and MBS (mind, body, spirit) cultivation, Damien has discovered one consistent fact that leads him to assert, "You ArePowerful"! With his unique background, skill sets and experience, Damien’s integrated services are an invaluable asset that create solutions for overall positive health, wellness and performance goals for his clients. The foundations of Damien’s business is derived from his desire to combine the principles and practices of strength/fitness training, sports medicine, nutrition and mental fitness techniques with the most effective methods of their application to provide clients with the utmost health and wellness experience. Damien partners with his clients to assess their overall health, identify areas of concern for improvement and designs customized programs, including building health, wellness and self-regulation habits and benefits from the inside out. Connect with Damien - damien@forcefitnessandnutrition.com, 856.381.2673.

A SAG-AFTRA eligible actor, writer, director and producer, Michael Kelberg has developed a sizable resume in film, television, theatre, music video and so much more for over 20 years. Born and reared in Philadelphia and with a journalism degree from Temple University, Michael’s career took him to NYC where he studied at HB Studio and The Simon Studio. It is there that he embarked on quite a successful Off-Off Broadway career. Michael has gone on to work in every area of film, theatre, commercials, new media, music videos, to name a few. In addition to his acting/directing/producing career, Michael is also president of Blueye Video Productions, a video production services company that provides the full video experience, from concept, shoot and post/release. Michael’s experience on both sides of the camera keeps his pulse of the ever-changing industry and offers clients a unique perspective on how to best make their projects shine. Connect with Michael – kelberg@gmail.com, 856-685-7396, blueyeproductions.biz.

There are viable, organic steps that experienced and well-informed digital marketers take on an ongoing basis to help clients to build a robust online reputation and leverage clients’ digital assets (i.e. a professionally designed website, social media platforms and directory listings). We make this happen for our clients every day and am thrilled to learn that by staying the course, that they are generating new client retention directly from their website lead generation and conversion systems put into place. Understanding that many lawyers skew on the skeptical side, I hear often “I don’t expect to get any clients from our website”; “I just want people to find us on the web, to see that we are who we say we are”. Wow! While I hear these remarks frequently, the truth is if you do not expect to generate a revenue stream from your digital assets, either you need to just shut down everything and retreat or, the wiser move, is to engage in a strategic digital marketing program, with seasoned and proven experts.

Of all the marketing initiatives that are critical for lawyers to commit to, the most basic and seemingly obvious is the “sin” of omission - - the failure to follow up. We have worked with lawyers who have invested innumerable hours and thousands of dollars chasing after new clients and prospects, but have largely been unsuccessful in retention because of a gap in their business development process: following up.

We understand how easy it can be to become discouraged when the “client attraction” process is not progressing as quickly as you want it to. We get it as we are business owners, too. What is important to understand is that the action items you, as a business owner, must focus on includes: • Having a deep understand of exactly whom is your “ideal client(s)”. What do they look like, what is their job title, where do they go, what do they read? You absolutely must know as much as possible about your “buyers’ journey”. (more on this later). • Where does your “ideal client” go for professional development? To what associations do they belong? What are their buying habits? You need to know. Once you know this fundamental data, then you must take steps to go where they go, read what they read (to learn about their business sector and industry). How will you know when there is a problem or opportunity with which you can help, if you don’t dive into learning about your prospective clients?

We have developed a proprietary proven methodology that we affectionately refer to as the Secret Sauce for business and marketing success. In this episode, Kimberly outlines in detail what it is and how it will help service business owners and lawyers build a prosperous book of business.

While there are few things absolute in growing a prosperous business, I am sure that there are three pillars to creating a solid business. Listen in to learn what they are and how you can align your business building accordingly. These simple truths will clear the way for generating great momentum to attracting the clients you want and increase the loyalty of the client you have.

The very first episode of Secret Sauce Marketing Tastings by KLA Marketing Associates President/Chief Strategist Kimberly Rice. Kimberly introduces herself and describes her path in legal marketing.