The Shopify Solutions Podcast

6/18/25 - Episode 161Episode Summary Scott Austin interviews Tanner Larsson to explore how AI is transforming e-commerce. They discuss how traditional SEO strategies are being disrupted by AI-driven search tools like ChatGPT, and what that means for Shopify store owners. Tanner shares insights on adapting content strategies, staying relevant in AI-generated results, and preparing for the future of shopping where search becomes conversational. The conversation emphasizes being proactive with AI tools and building genuine brand value beyond keyword optimization. Show Links Tanner's LinkedIn - https://www.linkedin.com/in/tannerlarsson/AI Commerce Tool - https://ecomaidatalayer.com/Linear Shopping Experiences App - https://apps.shopify.com/linear-shopping-experienceTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-161-ai-commerce-with-tanner-larsson

6/4/25 - Episode 160Episode Summary​​​​​Host Scott Austin welcomes Alex Rossman, founder of Rossman Media, to explore the potential of TikTok Shop for Shopify merchants. Rossman, whose agency specializes in social media strategies for e-commerce brands, shares insights from his direct collaboration with TikTok, including beta testing and strategy development for TikTok Shop. The discussion covers the fundamentals of TikTok Shop, its integration with Shopify, and effective strategies for leveraging social commerce to drive sales and engagement.Show Links Rossman Media - https://rossmanmedia.com/Brand It! Calendar - https://apps.shopify.com/brand-it-calendarTranscript & Videohttps://jadepuma.com/blogs/shopify-tutorials/episode-160-tik-tok-shop-with-alex-rossman

5/21/25 - Episode 159Episode Summary​​​​​In this episode, host Scott Austin delves into the nuanced process of selecting a brand name and corresponding domain. He emphasizes that there's no universal formula for this task, highlighting the importance of creativity and personal judgment.

5/7/25 - Episode 158Episode SummaryIn Episode 158 of The Shopify Solutions Podcast, host Scott Austin speaks with Jake Levin from Inflection Growth about the evolving landscape of marketing attribution, particularly in light of changes to cookie tracking and privacy regulations.​

4/22/25 - Episode 157Episode Summary​​In Episode 157 of the Shopify Solutions Podcast, Dylan Lam from Omirank discusses using quiz funnels to boost Shopify store conversions by up to 50%.  Quizzes build trust by asking strategic questions and recommending products based on customer responses.Key points:- Focus on the quiz goal first (conversion vs. expertise).- Track quiz step completion rates.- Best traffic sources: search ads and email, not social media.- Tools like Typeform work well, even without native Shopify integration.✨ Bottom line: Quiz funnels personalize shopping, increase trust, and drive sales when done right.Show Links Omirank - https://omirank.com/Dylan on Linkedin - https://www.linkedin.com/in/digitaldylanofficial/Linear Shopping Experiences App - https://apps.shopify.com/linear-shopping-experienceTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-157-quiz-funnels-in-your-shopify-store 

4/9/25 - Episode 156Episode Summary​​In Episode 156 of the Shopify Solutions Podcast, Scott Austin discusses the strategic advantages of integrating subscription models into Shopify stores to build recurring revenue. He explains how subscriptions can enhance customer lifetime value, improve cash flow, and simplify inventory management. Additionally, subscriptions offer convenience for customers by automating regular purchases. Scott emphasizes that while subscriptions may not suit every business, they can be effective beyond typical products like coffee, encouraging merchants to explore various subscription models tailored to their offerings.Show Links Get Recharge - https://jadepuma.com/rechargeVideo Consult with Scott - https://jadepuma.com/products/live-video-consultTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-156-building-recurring-revenue-subscriptions-in-your-shopify-store

3/26/25 - Episode 155Episode Summary​In Episode 155 of the Shopify Solutions Podcast, host Scott Austin discusses leveraging Shopify's blogging functionality to enhance SEO and drive traffic to your store. He acknowledges the evolving landscape of SEO in 2025, with AI's growing influence, yet emphasizes that SEO remains a valuable strategy. Boehm shares data from his clients, noting that while some experienced declines, others saw significant increases in organic traffic—up to 500% year-over-year—highlighting the potential benefits of investing in SEO. The episode focuses on a specific tactic: using Shopify blogs to target keywords not covered by product pages, thereby expanding search visibility and attracting a broader audience.Show Links The Healing Hedge Witch - https://thehealinghedgewitch.com/blogs/crystal-guide/rose-quartzReptiChip - https://reptichip.com/blogs/animals/veiled-chameleonLooker Studio Scorecards - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-storeTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-155-seo-tactic-with-shopify-blogs 

3/12/25 - Episode 154Episode SummaryIn Episode 154 of the Shopify Solutions Podcast, host Scott Austin engages in a store audit of EverChew, a company specializing in dog chew products designed to reduce choking hazards. The discussion emphasizes the importance of articulating the benefits to customers—such as providing peace of mind—over merely describing the physical products. Austin also highlights the effectiveness of using infographics on product pages to convey value propositions visually, suggesting that while EverChew incorporates these elements, there is room for optimization to enhance customer understanding and engagement. Show Links EverChew - https://everchew.com/ Get a Store Audit - https://jadepuma.com/products/ecommerce-store-audit Transcript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-154-store-audit-of-everchew 

2/26/25 - Episode 153Episode SummaryIn Episode 153 of the Shopify Solutions Podcast, Scott Austin discusses upcoming changes to the Shopify platform that may affect your store's operations. He focuses on three main areas:Shopify Admin Accounts: Shopify is updating how store staff log into the admin panel. To check your status, navigate to Settings in your Shopify admin. If you see "Users" instead of "Users and Permissions," you're on the new system. While Shopify will handle this upgrade automatically, be aware that some staff permissions might change, requiring you to adjust them accordingly.Customer Accounts: Changes are coming to how customers log into your storefront. These updates may impact the user experience, so it's essential to stay informed and prepare your store to accommodate these modifications.Thank You and Order Pages: Recent communications from Shopify have introduced deadlines related to these pages, causing some confusion among merchants. Scott clarifies these changes and emphasizes the importance of understanding and implementing necessary adjustments to prevent disruptions to your business.Staying proactive and informed about these platform changes will help ensure a smooth transition and continued seamless operation of your Shopify store.Show Links Brand-It! Calendar - https://apps.shopify.com/brand-it-calendarTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-153-managing-shopify-platform-changes

2/12/25 - Episode 152Episode SummaryIn Episode 152 of the Shopify Solutions Podcast, host Scott Austin shares his methodology for evaluating Shopify stores, focusing on two key aspects:Trust: Does the store evoke trust in the brand or company?Confidence: Does the experience give customers confidence that the products they select are right for their needs?Scott emphasizes the importance of the product page as the most critical part of an online store, as it's where conversions happen. He discusses evaluating elements such as product information, photography, copy, and videos to ensure they provide all the necessary details for customers to make informed purchase decisions.He also highlights the significance of a well-structured navigation system, including collection pages and filters, to guide customers through their shopping journey. Additionally, Scott touches on the importance of consistent branding, professional design, and the presence of customer reviews to build trust.Throughout the episode, Scott provides practical insights and examples to help store owners effectively assess and improve their Shopify stores.Show Links Store Audit by Scott Austin - https://jadepuma.com/products/ecommerce-store-auditTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-152-how-to-evaluate-a-shopify-store

1/29/25 - Episode 151Episode Summary In Episode 151 of the Shopify Solutions Podcast, host Scott Austin discusses strategies for optimizing holiday campaigns for Google Search, using Valentine's Day as a case study. He emphasizes the importance of targeting long-tail keywords, such as "Valentine's gift for 58-year-old man," "Valentine's gift for best friend," and "Valentine's gift for elementary school classmates." By analyzing these specific search queries, Scott demonstrates how businesses can better align their products with potential customers' search intent. He also highlights the significance of Google Shopping ads and the role of detailed product feeds in enhancing visibility during holiday seasons. For a more in-depth understanding, listeners are encouraged to watch the accompanying video linked in the show notes. Show Links Badgezilla - https://apps.shopify.com/badgezillaTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-151-optimizing-holiday-campaigns-for-google-search

1/15/25 - Episode 150Episode SummaryIn Episode 150 of the Shopify Solutions Podcast, host Scott Austin interviews Dan Nikas, owner of Elite Brands, to discuss the significance of email marketing for online brands, particularly through Klaviyo. Dan emphasizes that email marketing can contribute approximately 30% of a brand's revenue, highlighting its importance alongside other marketing channels. He shares insights on building effective email flows, such as welcome series and abandoned cart sequences, and underscores the value of personalized communication with customers. The conversation also touches on the integration capabilities of Klaviyo with Shopify and other platforms, making it a versatile tool for e-commerce businesses.Show Links Elite Brands - https://www.elitebrands.org/Klaviyo (affiliate link) - https://jadepuma.com/klaviyoGleam - https://gleam.ioBrand-It! Calendar - https://apps.shopify.com/brand-it-calendarhttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-150-klaviyo-email-with-dan-nikashttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-150-klaviyo-email-with-dan-nikas

1/1/25 - Episode 149Episode Summary In Episode 149 of the Shopify Solutions Podcast, host Scott Austin introduces Shopify's AI-powered image editing tools integrated directly into the platform. He demonstrates how to access these features within the Shopify admin by selecting a product image and utilizing options like background removal and background replacement. Scott provides practical examples, such as removing shadows from product photos to achieve a clean white background and replacing backgrounds by describing the desired scene, enabling the creation of professional-looking product images without the need for external software. He also discusses the effectiveness of these tools in various scenarios, noting that while they perform impressively in many cases, complex images may require additional attention. This episode offers valuable insights for Shopify store owners looking to enhance their product imagery efficiently using built-in AI capabilities.For a visual demonstration, you can watch the accompanying video: Show Links Badgezilla Shopify app - https://apps.shopify.com/badgezillaShow Notes & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-149-shopifys-ai-image-tools

12/18/24 - Episode 148Episode SummaryIn Episode 148 of the Shopify Solutions Podcast, host Scott Austin interviews Matthew Stafford, an expert in Shopify Conversion Rate Optimization (CRO). Stafford discusses the concept of "revenue optimization," emphasizing that the ultimate goal for store owners is maximizing take-home revenue rather than focusing solely on conversion rates. He shares insights from his journey, highlighting the importance of understanding data and user behavior to improve sales without necessarily increasing traffic. The conversation provides practical strategies for Shopify store owners to enhance their revenue by effectively converting existing visitors into customers.Show Links Build Grow Scale - https://buildgrowscale.com/Brand It! Calendar - https://apps.shopify.com/brand-it-calendarShow Notes & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-148-shopify-cro-with-matthew-stafford

12/4/24 - Episode 147Episode SummaryIn Episode 147 of the Shopify Solutions Podcast, recorded on Black Friday 2024, Scott Austin explores online Black Friday deals to extract valuable insights for e-commerce businesses. He begins by searching for "best gifts for holiday 2024," analyzing a Good Housekeeping article listing 28 recommended products. Using these items, he conducts targeted searches combining product names with terms like "Black Friday" or "Cyber Monday" to assess search results and consumer interest.Scott utilizes Google Ad Planner to evaluate the specificity of search queries, noting that highly specific ("long-tail") searches often show minimal search volume. He observes that broader terms, such as "Black Friday luggage deals," yield higher search volumes. Additionally, he finds that the term "deals" is more frequently searched than "sale," and "Black Friday" surpasses "Cyber Monday" in search popularity.The episode emphasizes the importance of selecting appropriate keywords for optimizing marketing campaigns, highlighting that word choice significantly impacts search visibility and consumer engagement. Scott's analysis offers practical guidance for e-commerce businesses aiming to enhance their Black Friday and Cyber Monday strategies through effective keyword utilization and understanding consumer search behaviors.Show Links Badgezilla - https://apps.shopify.com/badgezillaShow Notes & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-147-evaluating-black-friday-cyber-monday-efforts

11/20/24 - Episode 146Episode SummaryThis podcast episode tackles the myth of overnight success in e-commerce and emphasizes the importance of perseverance, focus, and steady progress for Shopify store owners. Host Scott Austin debunks the idea of quick wins and shares realistic advice for building a sustainable, profitable business. He encourages listeners to prioritize revenue-driving tasks over vanity metrics and highlights the importance of small, consistent improvements over time. Scott also introduces the JadePuma support program, offering long-term guidance for those seeking focused, meaningful growth on their e-commerce journey. This episode serves as both a reality check and a motivational guide for entrepreneurs committed to building a successful Shopify store.Show Links Jensen Huang quote - https://www.youtube.com/watch?v=XmlyGgH3XnwCustomer-centric focus - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-41-let-your-customers-design-your-shopify-storeShopify scorecard - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-storeSupport Program Client Interview - https://jadepuma.com/pages/shopify-ongoing-support-programsJadePuma Support Program - https://jadepuma.com/pages/shopify-ongoing-support-programsShow Notes & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-146-the-real-journey-to-shopify-success-it-s-a-marathon-not-a-sprint

11/26/24 - Episode 145Episode SummaryIn Episode 145 of the Shopify Solutions Podcast, Scott Austin discusses the integration of artificial intelligence (AI) into various business tools and its growing significance for Shopify store owners. He highlights how AI is now embedded in platforms like Shopify, email services, Loom, Notion, and Adobe products, enhancing functionalities such as auto-responses, video summarization, task management, and creative processes. Scott emphasizes his reliance on ChatGPT, noting its value in streamlining tasks within his agency. He advocates for consistency in using a single AI provider to build proficiency, comparing it to choosing between Apple and Android ecosystems. The episode underscores the importance of embracing AI tools to improve efficiency and effectiveness in managing Shopify stores.Show Links Chat GPT - https://chatgpt.com/Episode 96 - How to Kickstart Creating Copy for your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-storeEpisode 118 - AI Images in your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-118-ai-images-in-your-shopify-storeEpisode 122 - Using AI in Customer Support - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-122-using-ai-in-customer-supportShow Notes & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-145-ai-as-your-shopify-companion

10/23/24 - Episode 144Episode SummaryIn this episode, Scott discusses the importance of building trust for online stores. He focuses on trust badges—small icons that reassure customers about security, payments, guarantees, shipping, and reviews. These badges help reduce customer hesitation and boost conversions.Scott explains where to place badges on your site (homepage, product pages, cart, footer) and shares best practices for consistent styling, relevance, and accessibility. He also introduces his Shopify app, Badgezilla, which offers customizable, brand-aligned trust badges with features like conditional logic and mobile optimization, designed to build credibility and increase sales.Show Links Badgezilla - https://apps.shopify.com/badgezillaEpisode 5 - Establishing Trust in your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-5-establishing-trust-in-your-shopify-storeShow Notes & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-144-building-trust-with-badges

10/9/24 - Episode 143Episode Summary In Episode 143 of the Shopify Solutions Podcast, Joshua George, an SEO expert from ClickSlice, discusses the importance of SEO for Shopify stores. He highlights strategies such as adding content to category pages to improve rankings, using keyword research to map content effectively, and the importance of optimizing technical SEO without overcomplicating it. He emphasizes focusing on user intent and ensuring keywords are aligned with Google's understanding to drive organic traffic and conversions. Show LinksClickSlice - https://www.clickslice.co.uk/Video & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-143-shopify-seo-with-joshua-george

9/25/24 - Episode 142Episode SummaryIn this episode, Scott Austin compares the eCommerce stores for the Kamala Harris and Donald Trump campaigns. The episode examines the strengths and weaknesses of each store's structure, design, and user experience. Key highlights include technical critiques of navigation, branding choices, platform usage (BigCommerce for Harris, WinRed for Trump), and merchandising strategies. Scott also discusses how political campaigns differ from typical eCommerce businesses regarding brand building and product presentation.Show LinksHarris campaign - https://store.kamalaharris.com/Trump campaign - https://secure.winred.com/trump-national-committee-jfc/storefront/Video & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-142-harris-vs-trump-ecommerce-showdown

9/11/24 - Episode 141Episode SummaryIn this episode, Scott Austin interviews Bahzad Trinos, co-founder of WonderLooper, about his experiences with email marketing for his luxury apparel brand. They discuss the importance of email in building community, why Trinos chose OmniSend for his email marketing, and how email campaigns and flows, like abandoned cart reminders, are critical for maintaining customer engagement. Trinos also emphasizes the value of storytelling and brand building through email, especially given the limited availability of their artisanal products.Show LinksWonderLooper - https://wonderlooper.com/Video & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-141-email-marketing-with-bahzad-trinos

8/28/24 - Episode 140Episode SummaryIn episode 140 hear about the importance of early preparation for holiday marketing campaigns. The episode provides actionable tips for e-commerce brands to start planning and executing their holiday strategies well in advance. Key topics include understanding the timeline for holiday campaigns, crafting compelling offers, optimizing your Shopify store for increased traffic, and leveraging various marketing channels to maximize reach during the crucial holiday season. The podcast is designed to help Shopify merchants ensure they are fully prepared to capitalize on the holiday shopping rush.Show LinksDigital Downloads app - https://apps.shopify.com/digital-downloadsVideo & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-140-now-is-the-time-to-create-your-holiday-campaign

8/14/24 - Episode 139Episode SummaryIn this podcast episode, Scott Austin delves into the technical details of setting up Shopify marketing campaigns. He highlights how to create effective campaigns that go beyond simple discounts, focusing on building customer awareness and increasing average order value. He illustrates this with two detailed examples: one for Reptichip, centered around World Lizard Day, and another for Custom Windsocks, tied to National Aviation Day. The episode covers key elements like landing pages, automatic discounts, and theme customizations.Show LinksReptichip Campaign - https://reptichip.com/pages/world-lizard-dayCustom Windsock Campaign - https://www.custom-windsocks.com/pages/national-aviation-dayLinear Shopping Experiences App - https://jadepuma.com/pages/linear-shopping-experiencesVideo & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-139-the-technical-details-of-shopify-campaigns

7/31/24 - Episode 138Episode SummaryIn Episode 138 of the Shopify Solutions Podcast, Scott Austin discusses the importance of browse abandonment flows in Shopify stores. He explains that these flows re-engage visitors who viewed products but didn't purchase, using Klaviyo to track and target them. Austin highlights best practices, such as segmenting email recipients based on behavior and demographics, and sending multiple, nuanced emails to encourage conversions. He emphasizes that while browse abandonment flows may not drive the highest revenue, they are easy to set up and provide ongoing returns.Show LinksKlaviyo (affiliate) - https://jadepuma.com/klaviyoTranscripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-138-browse-abandonment-flows-in-shopify-stores

7/17/24 - Episode 137Episode SummaryIn Episode 137 of the Shopify Solutions Podcast, Scott Austin introduces JadePuma's new Shopify app, "Flex Theme Sections." This app is designed specifically for the Flex theme, offering custom sections that integrate seamlessly with the theme's styling and functionality. The app has a free tier with useful tools for store management and a paid tier ($5/month or $50/year) that enhances the shopping experience with additional customer-facing sections. Austin emphasizes the app's performance benefits, affordability, and the extensive tutorial support provided.Show LinksFlex Theme Sections App - https://apps.shopify.com/flex-theme-sectionsFlex Theme (affiliate link) - https://jadepuma.com/flexTranscripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-137-our-new-shopify-app

7/3/24 - Episode 136Episode SummaryThis episode highlights the benefits of creating your own marketing campaign around Amazon's Prime Day, even if you're not selling on Amazon. Prime Day, which generated over $12 billion in 2023, has conditioned consumers to seek deals in July. Major brands like Walmart and Target also run promotions during this time.For Shopify store owners, Scott recommends leveraging Prime Day's buzz by offering unique deals to attract customers who are ready to spend. He suggests focusing on your existing audience through email and social media, avoiding ad spend, and notifying customers in advance about your deals. Creating a single landing page optimized with Prime Day keywords can also help attract traffic.Scott advises making your offers compelling, emphasizing the personal touch of a smaller business compared to Amazon. Overall, tapping into the Prime Day shopping mindset can boost your sales during a typically slow season.Show LinksEpisode 108 - Getting Started with eMail Campaigns for your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-108-getting-started-with-email-campaigns-for-your-shopify-storeTranscripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-136-boost-your-shopify-sales-capitalize-on-prime-day-fever

 6/19/24 - Episode 135Episode SummaryIn episode 135 of the Shopify Solutions Podcast, Scott Austin discusses the Shopify Flow app, a powerful tool for automating repetitive tasks in a Shopify store. Originally exclusive to Shopify Plus, it's now available to all Shopify users. Scott highlights how Flow can reduce errors and save time by automating tasks like tagging orders and managing inventory. He shares examples from clients and explains the key elements of Flow's visual workflow builder: triggers, conditions, and actions. The episode emphasizes starting with simple automations and gradually increasing complexity. Show Links Connecting Shopify Flow to Google Sheets - https://jadepuma.com/blogs/shopify-tutorials/connecting-shopify-flow-to-google-sheets-without-middleware Shopify Flow App - https://apps.shopify.com/flow Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-135-shopify-flow-a-must-have-app-for-every-store 

6/5/24 - Episode 134Episode SummaryIn Episode 134 of the Shopify Solutions Podcast, Scott Austin analyzes the Welcome eMail Series from three electric scooter brands: Voro Motors, Segway, and Niu. He reviews the content, design, and effectiveness of their emails, emphasizing the importance of personalization, brand storytelling, and high-quality imagery. Scott highlights best practices and areas for improvement, providing practical insights for creating engaging and effective welcome email series for Shopify stores.Show LinksEpisode 110 - Mastering your Klaviyo Welcome Series - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-110-make-a-compelling-welcome-seriesVoro Motors - https://www.voromotors.com/Segway - https://store.segway.com/Niu - https://shop.niu.com/Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-134-lets-look-at-some-shopify-welcome-series

5/22/24 - Episode 133Episode Summary In this podcast episode, Scott Austin discusses the challenge of achieving the first 100 sales for new e-commerce entrepreneurs. He highlights the importance of understanding product/market fit, which ensures that a product satisfies strong market demand and is well-positioned against competitors. Scott emphasizes the critical role of direct customer engagement, suggesting entrepreneurs conduct live conversations to gain deeper insights into customer needs and preferences. He recommends methods like calling abandoned checkouts, engaging previous customers, selling to friends and family, and participating in local markets and trade shows. These interactions are crucial for refining sales pitches and understanding effective messaging, ultimately helping to achieve initial sales milestones and prepare for future growth. Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-133-getting-your-first-100-sales

5/8/24 - Episode 132Episode SummaryIn this episode,  Scott Austin reviews three Shopify stores focused on men's shoes. In this mobile-only review, Scott evaluates stores named Big Shoes, Jay Butler, and Wide Fit Shoes, discussing their mobile optimization, SEO practices, and user experience. The review highlights specific elements like home page design, navigation, promotions, and product presentation, offering insights on how each store could improve its appeal and functionality to better meet customer needs.SHOW LINKS Big Shoes - https://bigshoes.com/Jay Butler - https://jaybutler.com/ Wide Fit Shoes - https://widefitshoes.com/ VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-132-lets-review-some-shopify-store HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions 

4/24/24 - Episode 131Episode SummaryIn this episode, Scott Austin introduces a scorecard tool for assessing your Shopify store's performance. The episode outlines how this scorecard helps store owners identify strengths and weaknesses, enabling informed decision-making for improvements. It emphasizes the importance of setting clear metrics and regular updates to foster systematic growth and enhance customer satisfaction.SHOW LINKSAdding GA4 Tracking to your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-102-adding-google-analytics-4-to-your-shopify-storeGA4 Implementation Checklist - https://jadepuma.com/blogs/blog/ga4-implementation-checklist-for-shopify Google Looker Studio - https://lookerstudio.google.com/Shopify Weekly Scorecard Template - https://jadepuma.com/weekly-scorecardShopify Monthly Scorecard Template - https://jadepuma.com/monthly-scorecardVIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-store  HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions 

4/10/24 - Episode 130Episode SummaryIn this episode, Scott Austin talks to JT, owner of ReptiChip.  JT has grown the revenue of his Shopify store 5X in the past year and a half.  Listen to him tell how has done this. SHOW LINKS Reptichip - https://reptichip.com/VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-130-5xing-a-shopify-store  HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions

 3/27/24 - Episode 129Episode SummaryIn this episode, Scott Austin discusses strategies for maximizing business gains from participating in various events such as industry trade shows, local community events, pop-up shops, workshops, and more. He emphasizes the importance of not just selling but also using these opportunities to better understand customers and collect email addresses. Austin suggests that rather than primarily talking about the brand and products, engaging in listening and asking questions can provide valuable insights into product-market fit. He provides a list of questions aimed at deepening understanding of customer needs and preferences. Additionally, he explains the psychological advantages of an "Enter to Win" campaign over discount offers for collecting email addresses, highlighting how excitement, anticipation, and the perception of winning a valuable prize can significantly increase participation and engagement. Austin outlines practical steps for setting up an email collection process using tools like Klaviyo and Shopify, and concludes by reiterating the dual goals of understanding customers better and efficiently collecting email addresses at events.SHOW LINKS Klaviyo - https://jadepuma.com/klaivyo (Affiliate Link)Adding the Event to your Klaviyo form - https://www.youtube.com/watch?v=h4iveBpSt6A TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-129-getting-the-most-out-of-events HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

3/13/24 - Episode 128Episode SummaryThis podcast episode offers a comprehensive guide on creating simple yet effective videos for e-commerce content marketing, emphasizing the importance of video content in 2024. The host, a proponent of video marketing for every e-commerce store, demonstrates how to craft a video using Clip Champ, a free Microsoft software ideal for beginners due to its simplicity and intuitive interface. The episode details the process of creating a promotional video for an Airbnb cabin, starting from scripting to the final touches, utilizing features like text-to-speech for voiceovers and basic editing techniques to enhance visual assets. The host showcases how to effectively use transitions, background music, and motion effects to make static photos engaging, and introduces ways to incorporate text for additional information. The tutorial is designed to motivate e-commerce store owners to overcome hesitations about video production by demonstrating an accessible, easy-to-follow method that doesn't require advanced equipment or software, encouraging them to start incorporating video content into their marketing strategies.SHOW LINKSThe Video We Made - https://www.youtube.com/watch?v=kfTSHHiB-KEClipChamp video editting software - https://clipchamp.com/en/TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-128-making-your-first-video HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

2/28/24 - Episode 127Episode SummaryIn this podcast episode, the focus is on strategies for Shopify store owners to incorporate customers from third-party channels like Amazon, Etsy, and eBay into their email marketing lists. The episode emphasizes the significance of email marketing in e-commerce, stating that established brands should aim to generate a significant portion of their revenue from email through both automated flows and targeted campaigns.The challenges of marketing to customers on third-party platforms are discussed, highlighting the inability to directly email these customers. Strategies for enticing customers to join a Shopify store's email list include offering compelling incentives such as welcome gifts, educational content, or warranty registration. The importance of making the call to action clear and simple is stressed, with suggestions on how to effectively communicate offers through pack-ins, stickers, dedicated landing pages, QR codes, and friendly URLs.The episode also covers the necessity of adhering to third-party platform policies to avoid policy violations, briefly outlining the guidelines set by Amazon, Etsy, and eBay regarding customer engagement and data collection.The takeaway is a call to action for listeners to start engaging their customers more effectively by testing out these methods, with optimism about the potential for quick and positive results. The episode provides actionable insights for Shopify store owners looking to expand their email marketing efforts by integrating customers from various selling platforms.SHOW LINKSShopify QR Code Generator - https://www.shopify.com/tools/qr-code-generator TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-127-building-your-list-through-other-channels HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

2/14/24 - Episode 126Episode SummaryThis episode discusses the importance and effectiveness of video content in e-commerce, using a case study of a company known for its aggressive video marketing strategy. It highlights how this company has successfully used video content to showcase product features, create a strong brand identity, and significantly increase its marketing reach and sales. The episode emphasizes the power of well-produced video content in engaging potential customers, driving traffic, and boosting conversions for online stores.TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-126-video-content-in-e-commerce HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

1/31/24 - Episode 125Episode SummaryIn this podcast episode, Scott Austin critiques Bearskin Tactical's marketing by reviewing 62 promotional emails he received from them in a month. He notes their aggressive marketing, with emails sent out twice daily, often featuring engaging visuals and emojis. However, he disapproves of their deceptive sales tactics, where the company advertises fake sales with inflated list prices that never change.Austin acknowledges the effectiveness of Bearskin Tactical's approach in terms of customer engagement and expanding their product line. He commends their email copywriting, creative use of urgency, and product presentation strategies, including the use of animated graphics and tiered pricing discounts.Yet, he advises against duplicating their dishonest sales strategy and stresses the importance of honest marketing. He suggests having unique landing pages for each campaign for SEO benefits and challenges listeners to consider increasing the frequency of their honest email campaigns to enhance their marketing efforts.TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

1/17/24 - Episode 124Episode SummaryThis episode offers advice on improving SEO traffic for e-commerce sites. The episode emphasizes the importance of creating a dedicated page for discount codes, with a focus on optimizing for relevant keywords. It suggests including high-quality content, current and valid coupon codes, and clear information about the use of discount codes. The podcast also discusses the strategy of building separate, optimized pages for different discount programs such as military, student, or first responder discounts. Finally, it highlights common mistakes in discount code pages using the example of a top Shopify brand.DISCOUNT CODE LINKhttps:///discount/?redirect=/TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-124-add-this-page-for-seoSHOW LINKSAllbirds Example - https://www.allbirds.com/pages/truth-about-allbirds-coupons HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

1/3/24 - Episode 123Episode SummaryIn this episode, Scott, discusses the significance of email marketing for e-commerce brands, particularly those using Shopify and Klaviyo. He emphasizes that well-executed email strategies can contribute significantly to a brand's revenue, potentially accounting for one-quarter to one-third of it. The discussion revolves around two types of emails: campaigns (bulk emails for events like sales) and flows (triggered emails sent to individuals based on specific actions like making a purchase).Scott highlights the importance of post-purchase email flows as a tool to convert one-time buyers into repeat customers. He suggests various post-purchase email ideas, initially covering basic notifications already provided by Shopify like order confirmation, shipping and delivery notifications, and requests for reviews.The focus then shifts to more strategic email flows that brands should set up using their email tool. These include personalized thank you notes, delayed shipping notifications, reminders of warranties or guarantees, cross-sell recommendations, replenishment reminders, subscription options, and suggestions for product replacements or upgrades.Additionally, Scott proposes ideas for engaging customers beyond direct sales, such as educating them about products, sharing maintenance tips, suggesting product customizations, and offering ideas for different uses or upcycling of products. He also touches on incorporating brand stories, sustainability practices, and community involvement in emails.For implementation, Scott advises keeping each email focused on a single topic and call to action, creating product-specific flows, managing multiple flows for ease, and not worrying about sending too many emails if they offer value. He underscores the necessity of content creation in email marketing and the iterative process involved in developing effective content.The episode concludes with Scott reiterating the importance of post-purchase emails in growing a business and enhancing customer engagement, emphasizing the need to tailor these strategies to fit the brand's voice and customer demographics.TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-123-49-ideas-for-post-purchase-email-flowsSHOW LINKSKlaviyo Sign-Up - https://jadepuma.com/klaviyo (affiliate link)  HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

12/20/23 - Episode 122Episode Summary:This episode discusses the use of AI, particularly a new feature called GPTs, in improving the efficiency and accuracy of customer support for e-commerce brands. The host, a proponent of AI, describes GPTs as custom versions of ChatGPT that provide consistent experiences and are easy to create without coding knowledge. These tailored AI systems can be fed specific data sources, such as a company's website, to ensure high-quality, accurate information.The episode details a practical application where GPTs are used for customer support. By restricting the AI to a company's website, it can quickly provide relevant answers, enhancing the customer experience. This is particularly useful for smaller e-commerce brands that outsource their customer support, often resulting in slow and inadequate service due to lack of brand-specific knowledge. The GPTs can also be restricted to certain websites or incorporate uploaded files like product manuals for more precise information.The process of setting up a GPT is explained through a step-by-step demonstration, showcasing how to create a customer support representative AI. The host emphasizes the importance of the AI's tone and the ability to tailor it to specific needs, such as being professional and empathetic for products related to recovery from injuries.A limitation of the GPTs is mentioned: ChatGPT's query throttles, which restrict the number of queries. The quality of the GPT's responses depends on the quality of the content provided. The host advises regularly updating the website with new information from customer queries to ensure the GPT remains effective.In conclusion, the host recommends using GPTs for brands on the paid plan of ChatGPT, emphasizing their ability to leverage existing content for accurate customer support responses.TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-122-using-ai-in-customer-supportSHOW LINKSChatGPT - https://chat.openai.com/ HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

 12/6/23 - Episode 121Key topics include:Importance of Color Palette: Emphasizes the role of a consistent color palette in brand recognition and emotional connection with the audience. Colors distinguish a brand from competitors and are integral to the brand's identity​​.Color Theory Basics: Explains primary, secondary, and tertiary colors, and the concept of color relationships like complementary, analogous, and split complementary colors​​.Color Schemes: Discusses different color schemes such as triadic, tetradic, and monochromatic, highlighting their applications and effects on brand aesthetics​​.Emotions and Meanings of Colors: Describes how various colors evoke specific emotions and associations, influencing customer perception and brand messaging​​.Crafting a Color Palette: Offers a step-by-step guide on creating a brand's color palette, considering brand personality, target audience, and industry trends. It suggests using tools like ColorHexa for color selection and stresses the importance of a minimalist approach to color choices​​.Implementing the Color Palette: Covers practical aspects of applying the color palette to a Shopify store, including theme customization, notification settings, and consistency across customer-facing apps. It advises against frequent changes to maintain brand consistency and trust​​.This episode provides a comprehensive understanding of how to effectively choose and implement a color palette to enhance a Shopify brand's identity and customer appeal.TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-121-creating-a-color-palette-for-your-shopify-brand SHOW LINKSColorHexa - https://colorhexa.com Branding Crash Course - https://jadepuma.com/products/branding-crash-course HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

11/22/23 - Episode 120This podcast episode by Scott Austin focuses on analyzing Black Friday marketing strategies of Shopify stores. Scott begins by searching for "Black Friday deals Backpack 2023" on Google and examines the results, particularly focusing on Shopify stores appearing in the search.He first discusses an AdWords result, critiquing the use of a pop-up for email sign-ups, which he believes should be avoided during high-traffic events like Black Friday. He suggests directly ushering customers into the shopping experience. Scott notes that while the site he examines has good merchandising elements, such as a gift guide, it lacks a holiday theme and urgency in its Black Friday sales messaging.Next, he looks at stores appearing in Google shopping ads and finds that many do not mention Black Friday in their product descriptions. He suggests that they could improve by being more specific about their sales and adding thematic elements to create a festive atmosphere.Scott also reviews organic search results for Shopify stores, noting the difficulty for these stores to rank high on Google. He finds that these stores generally lack filters and sorting options, which could help customers find the best deals or products more easily.Throughout the episode, Scott offers constructive criticism and suggestions for improvement, such as:Avoiding pop-ups during sales events and instead focusing on the shopping experience.Creating a sense of urgency and indicating the end date of sales to motivate customers.Including holiday theming and messaging to enhance the festive atmosphere.Improving site navigation and product filtering options for better user experience.Clearly indicating sale items and discounts to avoid customer confusion.He concludes by expressing surprise at the general lack of optimization in the Black Friday campaigns of the Shopify stores he reviewed, suggesting that there is significant room for improvement in their online marketing strategies.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-120-lets-review-some-black-friday-campaignsHELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

11/8/23 - Episode 119The podcast episode discusses the selective use of product recommendations on Shopify. Unlike Amazon, which has a vast catalog, Shopify stores should use recommendations sparingly. Scott Austin suggests using them for complementary products, like Ortho Bracing's ice packs for therapy machines, and for upselling, as with Chama Valley Meat Co.'s bundled meat products. He recommends manual over automatic recommendations due to Shopify stores typically having less data. For stores with product lines or franchises, like The Game Steward's board games, custom code can highlight related products. The key takeaway is to use recommendations to enhance, not distract from, the customer's shopping experience.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-119-shopify-recommended-products-done-rightSHOW LINKSChama Valley Meat Co - https://chamavalleymeatco.com/ OrthoBracing - https://orthobracing.com/ The Game Steward - https://www.thegamesteward.com/ Youth & Earth - https://youthandearth.com/ HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

10/25/23 - Episode 118Introduction: Scott Austin introduces the topic of AI for Image Generation and mentions that there will be an accompanying video for the podcast.Importance of AI in E-commerce: Scott emphasizes the significance of content creation for building e-commerce brands. He believes AI is a valuable tool for content creation strategies.Recent Advancements: He notes recent improvements in graphics and image generation from AI.Tools for AI Image Generation: Scott covers two main tools:Dolly three from Openai: This tool allows users to create specifications for image generation. It's now integrated with Chat GPT, making image generation even easier.Adobe Photoshop: Adobe has incorporated AI tools into its suite, enhancing graphic design capabilities.Practical Use Cases: Scott provides several examples of how he uses these tools in his agency:Creating graphics for podcast episodes.Generating images for specific client needs, such as campers by a campfire or a snake on coconut substrate.Producing images for e-commerce, like store owners in front of their shops or families during Easter.Challenges with AI Image Generation: While AI can produce impressive results, it's not always perfect. Scott mentions instances where the AI didn't follow specific instructions or produced images that were slightly off in terms of realism or context.Conclusion: Scott concludes by highlighting the potential of AI in image generation, especially for e-commerce. However, he also emphasizes the need for human intervention to ensure the images align with specific requirements.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-118-ai-images-in-your-shopify-store SHOW LINKSChatGPT - https://chat.openai.com/ PhotoShop - https://www.adobe.com/products/photoshop HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

10/11/23 - Episode 117Bundles are combinations of products sold together, often at a discount. There are various types of bundles such as Pure, Mixed, Cross-Category, and more. They offer numerous benefits to businesses, including convenience, increased sales, inventory movement, and enhanced shopping experiences. Shopify has introduced a new Bundle App, which is free and aids in managing bundle inventory. However, it comes with some limitations, like a three-option limit. For stores new to bundling, the Shopify Bundles app is worth considering. It's essential to focus on customer needs and use personas to design impactful bundles.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-117-bundles-in-your-shopify-storeSHOW LINKSShopify Bundles App - https://apps.shopify.com/shopify-bundles HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

9/27/23 - Episode 116Scott Austin discusses the benefits of using dynamic sources in Shopify's Online Store 2.0 theme to create more maintainable pages for products and collections. Dynamic sources allow for the connection of theme settings to various data entities, reducing the need for multiple unique templates and making it easier to manage content across the store. He provides examples of how dynamic sources can be utilized, such as automatically updating page titles or color schemes. Scott also mentions some limitations, like not every theme setting having a dynamic source and the need for code edits in certain scenarios. He encourages listeners to explore dynamic sources to simplify store maintenance, despite the learning curve involved.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-116-structured-data-and-templatesSHOW LINKSChama Valley Meat Co - https://chamavalleymeatco.com/  ChargeTech - https://chargetech.com/ Shopify Dynamic Sources Documentation - https://shopify.dev/docs/themes/architecture/settings/dynamic-sources HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

9/13/23 - Episode 115Overview:Shopify has been continuously improving its platform, and the latest release allows for more robust filtering options.The episode aims to guide you through implementing powerful filters on your Shopify store using free tools.Tools Needed:Shopify Search & Discovery App: This free app by Shopify helps in setting up filters.Shopify Flow: Another free app that automates various tasks, including setting metafield values based on conditions.Steps to Implement Filters:1. Define Your Taxonomy:Decide what you want your filters to be (e.g., types of meat like beef, yak, lamb).2. Use Metafields:Go to Shopify settings and then to custom data to define metafields.Metafields can be set to have a dropdown menu of options, ensuring consistency.3. Enable Faceted Filtering in Theme:Go to your Shopify theme and enable faceted filtering, which will look to the Shopify Search and Discovery app for what filters to present.4. Set Up Filters in Search and Discovery App:Use the metafield values you've defined to set up filters.5. Automate with Shopify Flow:Create a flow that automatically sets metafield values based on certain conditions (e.g., if the product title contains "beef," set the metafield value to "beef").6. Use Metafields in Collections:You can now also create collections based on metafield values, ensuring consistency across your store.Additional Tips:The episode also discusses some technical details, like how to structure data in Shopify Flow, especially when you have multiple options for a metafield.The episode concludes by emphasizing that small stores can now have a rich browsing experience with filters without needing a paid app, thanks to these free Shopify tools.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-115-easy-yet-powerful-filters-in-your-shopify-storeSHOW LINKSGet a Store Audit - https://jadepuma.com/products/shopify-store-audit Shopify Flow - https://apps.shopify.com/flow Shopify Search & Discovery - https://apps.shopify.com/search-and-discovery HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

8/30/23 - Episode 114The episode delves into the world of digital creators and how they are shaping the future of online commerce. The host, Scott Austin, interviews Jaimie Lee, a prominent digital creator. They discuss the evolution of digital content, the role of influencers in the e-commerce landscape, and the tools and platforms that are empowering creators to monetize their content.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-114-digital-creators SHOW LINKSGet a Store Audit - https://jadepuma.com/products/shopify-store-audit Jaimie's Website - https://jaimieleeugc.com/ HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

8/16/23 - Episode 113The podcast episode features host Scott Austin and guest Elizabeth Potts Weinstein discussing the importance and intricacies of trademarks for brands. Here's a summarized overview:Basics of Trademarks: Elizabeth delves into the fundamental concepts of trademarks, explaining what they are and why they are essential for businesses.Benefits of Trademarks: Registering a trademark can provide a brand with exclusive rights to its name, logo, and other identifying features. This prevents other entities from using similar marks that could confuse consumers.Trademark Registration Process: Elizabeth outlines the steps involved in registering a trademark, from conducting a thorough search to ensure the mark isn't already in use, to filing the necessary paperwork and awaiting approval.Common Mistakes: The podcast highlights some common pitfalls brands might encounter during the trademarking process, such as not conducting a comprehensive search or choosing a name/logo that's too generic.Expert Insights: Elizabeth offers insights from her professional experience in the field of trademark law. She provides advice on best practices and shares her experiences.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-113-trademarks-for-your-brandSHOW LINKS Get a Store Audit - https://jadepuma.com/products/shopify-store-auditElizabeth's Website - https://www.elizabethpottsweinstein.com/ Elizabeth's YouTube - https://www.youtube.com/@ElizabethPW USPTO - https://www.uspto.gov/ Trademarkia - https://www.trademarkia.com/ HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions   

8/2/23 - Episode 112In this podcast episode, Shopify expert Scott Austin shares insights on improving customer decision-making in e-commerce. He critiques a client's buyer's guide, noting it lists product specifications without aiding decision-making. Scott suggests reducing the number of products presented, highlighting key differences, and using language that resonates with customers. He cites an example of a "staff pick" feature that guides customers towards the best product for their specific needs. His approach aims to enhance the customer experience and boost sales.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-112-help-your-customers-make-decisionsSHOW LINKSFine Linen and Bath - https://flandb.com/ OrthoBracing - https://orthobracing.com/ HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

7/19/23 - Episode 111In this podcast episode, the host, Scott Austin, discusses how to effectively tell a brand's story on its 'About' page using 10 Shopify stores as examples. These include All Birds, Asphalt, Blend Jet, Chubby, Grub Club, Nix, New Era Cap, PipCorn, Pura Vida, and WP Standard. Each brand uses different strategies to convey their story and values. For instance, All Birds emphasizes their environmental focus, Asphalt discusses their commitment to high-quality clothing, and Blend Jet shares their origin story and core values. Scott identifies seven common themes across these pages: use of multiple types of content, telling the origin story, telling a bigger story, stating how long they've been in business and where they're located, showing the owners and/or team, showing a timeline, and explicitly stating their core values. He encourages listeners to consider these elements when creating their own 'About' pages.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-111-enhancing-your-brand-with-your-about-pageSHOW LINKSallbirds - https://www.allbirds.com/pages/our-story Asphalte - https://www.asphalte.com/en-us/h/pages/aboutblendjet - https://blendjet.com/our-story chubbies - https://www.chubbiesshorts.com/pages/about-us Grub Club - https://mygrubclub.com/pages/about-us Knix - https://knix.com/about-us New Era Cap - https://www.neweracap.com/pages/our-story PipCorn - https://www.pipsnacks.com/pages/our-story puravida - https://www.puravidabracelets.com/pages/story WP Standard - https://wpstandard.com/pages/about-us HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application