The Tom Ferry Podcast Experience

Real estate opportunity is everywhere—but only if you know where to look. Starting and growing a business is hard, especially right now.    In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin, co-founder of Listing Leads, to break down exactly how to spot hidden opportunities and dominate underserved markets.   This is a call to stop chasing what's obvious.  Smart agents uncover what others miss—and that's where real estate opportunity lives.   You'll learn: ✅ How to identify markets no one else is serving ✅ Why chasing "easy money" is holding you back ✅ What top producers do differently to scale fast   Real estate opportunity doesn't just show up… You have to know how to find it, and this episode shows you how. Watch or listen now and start unlocking yours.   P.S. Want to know where to discover the greatest source of opportunities anywhere in this industry? tomferry.com/summit   

So many agents state time management as their biggest problem. But if you're not hitting your goals and time seems to always slip away, time management isn't the issue. The issue is at the heart of what you're so desperately trying to keep up with. In this Mindset Monday, I'll unmask the real culprit behind the problem that will reframe how you look at scheduling your time. 

What does it take to sell listings faster in this market? Listings are sitting. Prices are unstable. Sellers are stressed.   And you're walking a tightrope between telling the truth and keeping the listing…   In this episode of the Tom Ferry Podcast Experience, Tom breaks down how to sell listings faster—without sacrificing trust or the client experience.    You'll learn: The 3 best ways to price a home How to discuss price adjustments without losing credibility  The “Don't Fire Me” Report that keeps sellers informed and on your side How to respond to “This other agent says they can sell my home for more”   The last thing in the world you want is for your listing to expire right now. Watch this episode, take notes, and use the slides to sell listings faster!  

What's the most important day of the week for real estate agents? Recognizing the answer to this question is what sets you off on the track and keeps your momentum going. On this Mindset Monday, we're going to look back at the last few weeks to see what we can change going forward.   

Want to know why most agents fail while others make achieving massive success look easy? Take two agents who are doing all the same things. One of them is grinding nonstop and can't seem to catch a break. The other doesn't work weekends and always has a packed lead pipeline.    It's not luck. Systems are the reason why most agents fail and others succeed. Bad systems produce bad results. Great systems make success inevitable.    In this episode of the Tom Ferry Podcast Experience, Tom breaks down the 14 systems that every real estate agent has in their business, whether they realize it or not. He'll show you what it takes to fine-tune every aspect of your business, get out of a rut, and guarantee a more profitable future.    The reason most agents fail is that they're not conscious of this stuff, so watch the episode now and get ahead of it.    Now, what if you could refine and perfect all of your systems and plays over just 3 days? There's only one event to make that happen. The Success Summit happens August 26-28 in Dallas, Texas. Get your ticket now! TomFerry.com/Summit   

If you're running the same real estate system you've always used… then you already know exactly what results you're going to get.   Yes, skills matter — but even a system will outperform a great salesperson.   What's your system for creating certainty? That's what I'm talking about in this Mindset Monday.    Now, if your systems aren't getting you perfect results, how can you upgrade them so that your business is firing on all cylinders – even when you're not watching?    You'll only get that at Success Summit 2025.   For three powerful days — August 26–28 in Dallas — I'm joining real estate's top minds to break down ECO-SYSTEMS: the next-level systems that deliver 10X results for every 1X effort.   This is how the best in the business scale smarter, faster, and with less stress. Get your ticket now: tomferry.com/summit. 

Your outlook shapes your outcomes. In this Mindset Monday, I share a true story from the Bata shoe company that reveals how your perspective, not the market itself, determines your success. Shift how you see things, and you'll change what's possible.

Have you ever tried defining discipline? It's a simple one sentence mantra that can change your entire life by showing you what to prioritize in every moment. That's what I'm talking about in this Mindset Monday. 

What is the connection between tariffs and real estate? How would a recession impact interest rates and home values? Are we headed for a crisis?    Consumers are understandably worried. But if you look at the current data and the historical cycles, there's a good reason to be optimistic right now – as long as you can control the narrative.    For this podcast episode, Tom talks with Keeping Current Matters CEO David Childers about what's going on with tariffs and real estate.    You'll learn: The most informed, accurate market predictions How tariffs impact new construction Why now is a great time to buy or sell a home How to communicate effectively with your clients And a lot more.    Moving forward and closing more deals means understanding what's going on with tariffs and real estate, so watch or listen now!   Once you do, schedule a free Business Strategy Session that will equip you with the knowledge you need to maximize the opportunities ahead. 

What have you done lately in your real estate business that you're really proud of? Was it an easy victory or something that fell into your lap? Or was it something that required a lot of grit and perseverance over time? We tend to celebrate immediate victories, but in this Mindset Monday, I want to propose a different way of looking at success.    Got a victory you've been nurturing for a while? Share it in the comments!   And if you're interested in consistent victories that snowball and help you hit your long-term goals faster, get your free strategy session to learn how we can create a personalized plan for scaling your business. 

The real estate industry has a burnout problem. When you're constantly showing homes, shooting content, managing your business, and dealing with longer sales cycles, it becomes unsustainable.    In this episode of the Tom Ferry Podcast Experience, Tom talks with Kate Newey – the Hat & Heels Realtor from Chicago – about how she solved the burnout problem in her own business.    I'll give you a little hint… It wasn't just about hiring help — it was about finding the right kind of person for a very specific role. That decision changed everything   She'll walk you through her journey of scaling her business, hitting the wall, breaking through, and onboarding someone during a terrifying time.   If you're ready to solve your own burnout problem and conquer these longer sales cycles, watch or listen to this episode now!   Want to start winning in every area of life like Kate is? As you'll learn in the episode, she took a major leap of faith when she started coaching, and it's paid off BIG TIME. It's the story you'll hear repeatedly. But before you leap, all you have to do is schedule a free call to learn more. Schedule now – thank yourself later. 

When do most people quit? It's not when they achieve what they want, and it's not when they're truly defeated. Most people quit right before the good thing happens. So how do you not let that happen to you? It's not easy, and it's a constant effort, but in this Mindset Monday, I'll show you what it takes to keep going even in the toughest times. 

The National Association of Realtors (NAR) just announced that it will keep its Clear Cooperation Policy (CCP) in place.  So “same old,” right? Not so fast… Big things are on the horizon, including a new policy that will add a layer of complexity to how homes are marketed.  On this episode of the Tom Ferry Podcast Experience, Tom talks with one of real estate's brightest minds, the Co-Founder of 1000Watt, Brian Boero, about what real estate agents need to do in light of the Clear Cooperation Policy developments.  They'll dive into the potential for retaliation from major brokerages, what the new “delayed policy” means for you, and what we can do in order to steer the industry in the right direction.  If you work in real estate, this Clear Cooperation Policy decision affects your business, so make sure to watch or listen now!   

What's your spring market prep? Whatever it is, it better be great, because this market is shaping up to be the hottest we've seen in a while! The competition is fierce, and the opportunities are huge—but only for the agents who are truly prepared.   For this podcast episode, I'm bringing in one of the best in the business, Carolyn Young, to help you get your spring market prep where it needs to be. Carolyn and I talk about the routines, research, and strategies that will help you: Set more appointments Create more structure Win more clients Stand out over the competition    Now is the time to go all-in on spring market prep; this episode is your guide.    But what if you need more than strategies? What if you're looking for action, support, personalized guidance, and guaranteed results? That's what coaching is for. Schedule a call today to speak with an expert about what a Tom Ferry coach can do for you.   

For agents, real estate developers and builders are BIG business. The problem is that most agents don't know how to get their foot in the door and build these relationships. That's where this episode of the Tom Ferry Podcast Experience will help!   I'm talking with LA luxury broker Andrew Dinsky and his coach, Torey Severino. Andrew did 81 transactions last year, with ⅓ coming from real estate developers. These sales are bigger, more profitable, and more consistent. Andrew and Tory will unpack their steps for identifying opportunities, making connections, building relationships, and using developers to skyrocket your business.    If you've ever considered working with real estate developers and builders, this is the episode you need to watch, so do that now!    And, as you'll see from the episode, Andrew credits a lot of his continuous success to having a coach. If you're ready to take your business to the next level, open new doors, and achieve the life you've always wanted, schedule a free call to learn more about coaching: https://www.tomferry.com/free-coaching-consultation/   

Your biggest, most ambitious goals will require a new you to achieve them. So how do you become this new 2.0 or 5.0 version of yourself? You might need to add something new, or, more likely, it may take removing some things. That's what Tom Ferry talks about in this Mindset Monday. 

Realtor humor videos… If that's what you searched for, you should probably be making your calls right now, but since you're here, stick around. You might learn something.    This is an industry where a lot of agents are posting a lot of the same. And if that's working for you, keep doing it forever. But most of the time, the ones who stand out are those who bring their own unique spin.   Take Kaitlin Hannig, for example. She's fairly new to the business, but her hilarious realtor humor videos have already earned her a massive following.   In this podcast episode, Tom sits down with Kaitlin, Jason Pantana, and his social media specialist/personal comedian Savannah Cooper to talk about leveraging authenticity into popularity – and popularity into profits.    You'll learn the secrets of social success, how to find your creative UVP, whether realtor humor videos are right for you, and most importantly… is Kaitlin actually funny?   The only way to find out is to watch the full thing, right now. 

What are Mastermind groups, and why have they been a cornerstone of elite success since Napoleon Hill introduced the concept in Think & Grow Rich? Most real estate agents don't fully understand how to start, join, or truly maximize the potential of these game-changing groups—but that's exactly what we're here to fix.   In this episode of the Tom Ferry Podcast Experience, Tom sits down with real estate leaders Valerie Upham, John Bathurst, and Zac Nelson to unpack the power of Mastermind groups. They'll share how they got involved, the strategies they use to extract the most value, and how these groups have transformed not just their businesses, but their entire mindsets.   Because Masterminds aren't just about new ideas—they're about shifting your identity, leveling up your thinking, and operating at a whole new level.   Want to join a powerful Mastermind group today? Tom Ferry coaching members get exclusive access to online and in-person Mastermind groups, from twice-weekly sessions on various business topics to high-level retreats for comprehensive strategizing and networking. If you're ready to surround yourself with the best and accelerate your success, schedule a consultation now to learn more: https://www.tomferry.com/business-growth-assessment/  

How do you prioritize growth? Often times, it's not about adding more – it's about cutting down. The principles of real estate are just like the principles of gardening; you have to prune if you want something to grow.    In this episode of the Tom Ferry Podcast Experinece, Tom sits down with Jimmy Mackin, Jason Pantana, and the No. 1 team leader in the UK, Matt Nicol, to discuss the keys to business pruning so you can prioritize growth.    You'll get clear insights into discovering what's not working in your business, what's slowing you down, and how you can trim the fat to empower your efforts.    But what if you've been trying to prioritize growth and you can't see what's slowing you down? That's what we're here for. Schedule a quick consultation to see how to Tom Ferry business coach can help: https://www.tomferry.com/free-coaching-consultation/  And don't forget to sign up for TAG event coming soon here! https://www.tomferry.com/tag/

Want to set appointments consistently and close them with ease? As a real estate agent, this is your #1 priority—because more appointments mean more opportunities to help clients and grow your income.   In this episode of the Tom Ferry Podcast Experience, Tom sits down with his brother, Patrick Ferry, to reveal five essential strategies to set appointments at will—so you can start going on three to four a day.   You'll learn: How to identify and attract your ideal clients The perfect way to answer “How's the market?” (without sounding salesy) Strategies to build a powerful online brand   Watch or listen and use what you learn to set appointments now!    And sign up for TAG event coming soon here! https://www.tomferry.com/tag/  

What's the real estate success formula that works for brand-new agents as well as established pros?    Let's take a look at Hannah Dubyne… She's only 24 years old, did 59 transactions in a single year, and has only lived in her city for 3.5 years. Clearly, what she's doing is working.    In this episode of the Tom Ferry Podcast Experience, Tom and Jason Pantana talk with Hannah about her real estate success formula for creating massive demand and closing sales with confidence. She opens up her playbook for social media, creating connections, conversion, and so much more.    These are strategies that will work for agents at any level – a true real estate success formula – so watch or listen now!

Die on empty. What does that mean? It doesn't mean you should burn yourself out or spend your entire life grinding. What is means is living each day with purpose and fulfilling your potential so that you don't die with regrets. That's what I'm talking about in this Mindset Monday, and I hope you pay attention.

Communicate to close – it's the ultimate skill every real estate agent needs to master. From telling the right story to building authentic connections and confidently closing sales, powerful presentations and conversations are your most powerful tools.    But in today's market, a cookie-cutter approach won't cut it.    In this podcast episode, Tom Ferry and Jason Pantana sit down with Terri Sjodin, author of Presentation Ready and a keynote speaker at our Elite Retreat. She'll unpack her proven strategies to help you communicate to close with certainty.    What you'll learn: The 3 biggest mistakes agents make in presentations How to build instant rapport with any client Adapting your style to fit your audience The closing lines that seal the deal   If you want to elevate your presentation skills and communicate to close more deals, this episode is packed with the insights you need. Watch or listen now!  

People ask me all the time how I go about planning my year. It's so simple that I can describe it to you in less than three minutes, but it's one of my most powerful practices. If you want to get more done, control your calendar, and make more money, this Mindset Monday is the place to start. 

How do you get in the flow state? It's that unbeatable level of focus where everything else falls away and you can execute with relentless discipline, but it's not enough to just get in flow – you have to stay there. In this Mindset Monday, Tom will show you three steps to get in the flow state and keep it going even when things get tough.

What does niching down on YouTube mean and why is it one of the best strategies for generating real estate leads?  That's what Jason Pantana and Jeremy Knight discuss on This Week in Marketing! Jeremy has built a huge, dedicated following in the Austin, TX area, bringing him consistent business. His secret is niching down on YouTube to create the content his audience wants.  If you want to create a powerful, lead-generating YouTube channel, finding your niche is an absolute must.  In this episode, you'll learn: The best types of real estate YouTube videos How to combine multiple niches under a cohesive umbrella Keys to strengthening your YouTube brand The best tech and tools for creating YouTube videos Watch or listen and start niching down on YouTube now!  In this episode, they discuss…  2:15 – How long until YouTube pays off  5:00 – Best videos / finding your niche  11:30 – The umbrella of your niche  13:20 – YouTube brand elements  19:35 – Best tech tools for creating video

This crazy year is coming to a close! As we're looking towards the year ahead, it's important to take some time to pause and see how we can make a difference to those around us. In this Mindset Monday, I'm talking about what it means to show gratitude to the people in your life – including yourself.   

Will 2025 be the year of real estate influencers? How do you create real trust at scale? What are the cutting-edge marketing strategies winning today that most agents don't know about?    This is what Tom Ferry, Jason Pantana, and Jimmy Mackin are discussing in this special double-feature of the Tom Ferry Podcast Experience!    In Part 1, they're diving into the unique marketing strategies that worked in 2024 which will really take off in 2025. You'll learn what's going on with real estate influencers, faceless creators, and the best listing attraction strategies out there.    Then in Part 2, Tom, Jimmy, and Jason break down a powerful strategy to build and maintain trust with everyone who encounters your brand.    This is essential 2025 prep, so watch now, and let us know your thoughts on real estate influencers in the comments!   

If TikTok gets banned, what do real estate agents do next? If you could introduce just one new strategy into your business to generate organic leads and establish yourself as the local authority, what would it be? These are the questions Tom Ferry, Jason Pantana, and Jimmy Mackin are answering in this special two-part podcast episode!    To start off, Tom and his guests dive into the best platforms and strategies for real estate agents to turn to if TikTok gets banned in the U.S. You'll hear their predictions, the social media platforms to start building out in preparation, and the the types of content that will set you ahead of the curve.    Next, you'll learn Jason's genius strategy for generating organic leads and establishing yourself and the most trusted authority in your market.    This two-part episode is critical for your Q1 preparation, so watch or listen now! You don't want to be behind if TikTok gets banned! 

What's your strategy for capturing and engaging an insane number of real estate Instagram leads in the next 12 months? Your Instagram is your most powerful lead gen tool, but yesterday's plays won't cut it in tomorrow's market.    In this podcast episode, Tom Ferry and Jimmy Mackin reveal their groundbreaking insights from an in-depth analysis of over 12,000 Instagram posts. They break down exactly what's working (and what's not) for generating real estate Instagram leads, featuring concrete examples of top-performing content.    You'll discover: How to turn your listings into lead magnets Proven strategies to cut through the noise in your market Ways to build a loyal following of engaged prospects The secrets to winning more real estate Instagram leads than ever before   This episode is a powerful playbook for one of your most powerful lead gen pillars, so listen now!   

The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It's your best method for engaging your database, nurturing leads, and generating interest for your brand.    In a year when 6-8% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia's Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action.    Vanessa unpacks her strategy for taking your newsletters to the next level and giving your audience the content they really want. You'll learn her strategy for: Subject lines Email frequency Leveraging listings Valuable content  Driving engagement    Watch or listen, now, and make your real estate email newsletter the factor that sets you apart from the competition.    In this episode, they discuss… 0:00 – Mass email strategy  3:15 – Vanessa's email marketing strategy  6:28 – The subject line 12:18 – Results of email marketing 15:08 – Weekly frequency  19:25 – Mistakes & where to start

What you do today shapes your entire next year. While it's important to savor the holidays, now is the time to put in the work that will set you up for success and save you from stress later. With just weeks left in the year, it's your chance to spark the momentum that will fuel your next 365 days. In this Mindset Monday, Tom shares the essential steps to finish strong and start even stronger. Don't miss this critical message – your future self will thank you!

Mike Ferry is a true legend in the real estate world—an innovator who transformed the way agents think, work, and succeed. And for me, he's more than that—he's my father.   In this special episode of the Tom Ferry Podcast Experience, I'm honored to sit down with my dad, Mike Ferry, to explore the incredible story behind his groundbreaking career. From working alongside the iconic Earl Nightingale to the pivotal decisions that launched him into real estate, Mike shares the strategies and insights that revolutionized the industry.   This is more than a conversation; it's a masterclass in living a purposeful and abundant life. Decades of wisdom are distilled into this one unforgettable episode. Grab a notebook, because the lessons Mike Ferry shares have shaped my journey as a leader, and they could do the same for you.  

A goal should be something you want so badly that you're willing to strive for it. Great goals are often the ones that might be just out of reach – as you currently are. Sometimes you need to transform yourself and summon the giant within to achieve the things you really want in life. You need a different version of you. That's what I'm talking about in this Mindset Monday.   

Personal brand growth is often misunderstood. Too many agents think it's about a logo or a type of social media. But at its essence, it's about your reputation and getting people to trust you at scale.    In this insanely powerful episode of the podcast, Tom Ferry talks with national speaker and NYT bestselling author Rory Vaden about the secrets to personal brand growth which will take your market reputation to the next level. You'll learn exactly what it takes to put your brand on steroids and redefine the way you're seen online.    Watch or listen now, and if you really want to experience personal brand growth in 2025, Rory will be a guest speaker at our upcoming Elite Retreat in Orlando, FL, January 20-21. He'll be sharing game-changing insights you won't get anywhere else.    Elite Retreat is real estate's most exclusive high-level event of the year, and it's only open to Tom Ferry coaching members, so if you're interested in joining, schedule a growth assessment today!     

You probably know that reverse engineering is the act of starting at the end and working backwards. What if I told you it was the secret to transforming the way your entire year (and by extension your life) plays out? There is one practice that I've been doing for years that has never let me down. It's something which clarifies my goals and keeps me motivated to take massive action all year long. That's what I'm talking about on this Mindset Monday. 

If scaling sales is your goal for 2025, this podcast episode is what you need! Last week, we brought you powerhouse agents sharing strategies to boost revenue. Now, in Revenue Rainmakers Part 2, Tom sits down with six more of the top agents in the industry to discuss their secrets for closing record numbers of transactions year after year.    In a series of rapid-fire Q&As, Tom speaks with Jamie McMartin, Alicia Soekawa, Todd Bartusek, Rachel & Dustin Parker, and Derek Caldwell, who each reveal their unique secrets for scaling sales in 2025. They're breaking down their processes, systems, marketing strategies, routines, and mindsets that drive consistent growth.   This episode is loaded with insights and game-changing tactics for scaling sales, straight from the pros. Grab your notepad and prepare to implement these strategies for an unstoppable year ahead!

What are the best social media strategies for realtors in the coming year? That's the question every agent is asking right now, because the landscape is changing. There will be a lot more opportunities in the 365 days ahead and those who understand the marketing of the moment will be the ones who win big.  For this episode of This Week in Marketing, Jason Pantana shares his segment from our epic recent webinar, “THE PLAN: Design Your Ultimate 2025 Business Plan,” in which he shares the best social media strategies for realtors in 2025. He'll show you how to: Beat the algorithm to get your content prioritized and served to the right audience Transform content into conversations Leverage AI to amplify your impact This is absolutely essential for your 2025 business prep, so make sure you watch or listen now, then implement today's best social media strategies into your business plan. Afterward, you'll want to go back and watch the full webinar recording, here.  In this webinar segment, Jason discusses… 4:25 – Local social  6:05 – Content Funnel  12:50 – AI Amplification 

If you're looking to boost your revenue in the coming year, this is the show for you!    On this episode of the Tom Ferry Podcast Experience, I have 8 revenue rainmakers – Lourdes Maestres, Steve Rovithis, Luke Newcomer, Landon Albrick, Riley Smith, Meredith Fogle, Dee Martin, and Blake Davenport – who are spilling their secrets of how they're making a ton of money right now.    In a rapid-fire Q&A, we're going around the table as they share their best strategies for ensuring a profitable year to come.    You'll learn what they're doing to generate and convert huge amounts of leads, the groundbreaking strategies to start implementing now, and their systems for scaling without hitting burnout.    This is too much wisdom to digest all at once, so we're splitting it into two parts. Watch or listen now, take notes, and check back next week for Revenue Rainmakers Part 2!   

Rich/poor/rich/poor/rich/poor. This is the cycle that happens to most real estate agents. If you look at the trends, you can usually trace it back to the holidays – when agents start slowing down on their marketing and lead generation. Want to give yourself and your loved ones a real gift this holiday season that will keep giving back over time? Work harder. That's what I'm talking about on this Mindset Monday. 

Want to make next year your best year in real estate? With time running out, you need a plan to set yourself up for massive success. Tom Ferry has analyzed the strategies of thousands of top agents and the unique market conditions ahead – and he's narrowed it down to five key moves you need to make.   In this episode of the Tom Ferry Podcast Experience, Tom breaks down the five essential steps that will ensure next year is your best year in real estate. From refining your Unique Value Proposition to perfecting your schedule and taking a unique stance on your fees, this episode is packed with actionable insights you can implement immediately.   Don't wait – with the new year fast approaching, the work you do now will determine if it's truly your best year in real estate yet. Watch or listen now!  

The New Rules of Instagram are changing the game – and Sam Reifman-Packett is using them to generate million-dollar deals every single month.   In this episode of This Week in Marketing, Sam sits down with Jason Pantana to break down exactly how he leverages the new rules of Instagram to attract high-end listings and buyers – all without spending a dime on ads.   You'll learn the secrets behind the types of content that drive massive engagement, how to read your audience's interest, and the best tactics for working with Instagram's algorithm to maximize your lead generation.   If you're ready to skyrocket your business using the new rules of Instagram, don't miss this episode. Watch or listen now!   In this episode, they discuss…  3:00 – Qualifying a lead 6:23 – Calibrated questions  13:00 – Content that gets attention  19:00 – Other people's listings 22:43 – Types of post  25:40 – Useful strategies  28:30 – How leads reach out

Do you take the stairs or the escalator? That question applies to a lot more than just how you get around. As other real estate agents begin slowing down during Q4, now is the time to choose the path of discipline. In this Mindset Monday, I'm talking about what it takes to build the kind of discipline that improves every area of your life.   

What are the greatest risks to real estate and the agents working in it today? How can agents stay ahead of shifts and increase their earnings now and in the future? These questions are addressed in T3 Sixty's “The Opportunity Report,” a groundbreaking analysis of the industry that charts a strategic path toward a better future.   In this episode of the Tom Ferry Podcast Experience, I chat with T3 Sixty CEO Jack Miller about the implications of this report, the greatest risks to real estate, and strategies to navigate the challenges ahead.   Ten years ago, T3 Sixty published “The Danger Report,” which accurately predicted 83% of the situations we face today. Given this track record, “The Opportunity Report” is essential knowledge for every agent.   Watch or listen to our full breakdown, and be sure to read the entire report. The risks to real estate are significant, but as you'll discover, there are effective ways to stay ahead of them.  

Hannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can't wait to work with her, and what's most incredible of all is that she built this remarkable social presence in only three years.    In this episode of This Week in Marketing, Jason Pantana talks with Hannah about what it takes to attract double-digit real estate leads from YouTube every month. As they walk through her channel, you'll learn her secrets for: Keyword optimization Video ideas and research Thumbnails Content creation And more!   If you're not generating leads from YouTube (and a lot of them, regularly), you're missing out on one of the best lead generation channels out there. Watch or listen, now!    In this episode, they discuss… 0:00 – About Hannah's business  3:10 – Hannah's story 5:48 – Evergreen videos  8:35 – A walkthrough of Hannah's channel  10:40 – Thumbnails & keyword optimization 17:00 – Hannah's second channel  19:00 – Video breakdowns 22:55 – Researching topics 

Hannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can't wait to work with her, and what's most incredible of all is that she built this remarkable social presence in only three years.  In this episode of This Week in Marketing, Jason Pantana talks with Hannah about what it takes to attract double-digit real estate leads from YouTube every month. As they walk through her channel, you'll learn her secrets for: Keyword optimization Video ideas and research Thumbnails Content creation And more!   If you're not generating leads from YouTube (and a lot of them, regularly), you're missing out on one of the best lead generation channels out there. Watch or listen, now!    In this episode, they discuss… 0:00 – About Hannah's business  3:10 – Hannah's story 5:48 – Evergreen videos  8:35 – A walkthrough of Hannah's channel  10:40 – Thumbnails & keyword optimization 17:00 – Hannah's second channel  19:00 – Video breakdowns 22:55 – Researching topics 

It's the most wonderful time of the year! For some, it's because they're slowing down to enjoy the holidays and take a break. For the most successful agents out there, it's because the others are slowing down, and that means it's time to start marketing even harder. On this Mindset Monday, I'm talking about the importance of maintaining Q4 momentum! 

Heavy, strategic Q4 marketing is absolutely essential for victory in Q1, and yet this is the time that so many agents slow down. Don't start the new year off on the wrong foot. You need to put in the work right now, prioritize profit, and come out of the gate with deals locked and loaded.    In this episode of the Tom Ferry Podcast Experience, I'm talking with my good friend, Jimmy Mackin, about the best Q4 marketing to go all-in on right now. These are three marketing campaigns that will immediately start generating interest and lining up deals while still allowing you to enjoy your holidays and family time.    Watch or listen to it now, and don't forget… On November 6, Jimmy and I, as well as Jason Pantana (of Marketing Edge and This Week in Marketing fame) are going live for the business planning event of the year! THE PLAN: Designing Your Ultimate 2025 Business plan is a step-by-step guide to building your perfect business plan from the bottom up and optimizing it for maximum revenue! Sign up now! https://www.tomferry.com/webinar-registration-business-plan-2025/   One last thing! In the episode, Tom and Jimmy mention an internal message from Mr. Beast. You can check that out here: https://drive.google.com/drive/u/1/folders/1FwLJflbEVG0mKq6AdHIz0-Jj9fiju2l1 

Your No. 1 job is getting listings sold. The faster you're able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust.    For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secrets he learned from his longtime mentor for getting listings sold. You'll learn how Jason went from being an out of work waiter to the rising Rockstar of his first team by aligning with sellers and winning their support in marketing the listings.   This is a framework for how to talk to sellers and get your intentions aligned. It's the foundation of getting listings sold, so watch or listen now!    In this episode, Jason discusses… 0:00 – Jason's story  6:30 – How to set expectations 9:50 – 3 parties in the sale of every home 12:30 – A common foe 17:50 – The second function of a listing agent 21:50 – Decision Criteria 

6% of the people in your phone are going to transact in the coming year. You have a finite number of days to set the stage and position yourself as the obvious agent to work with. So what are you committed to, right now? What will close that loop? That's what I'm talking about in this Mindset Monday. 

What are the best real estate teams doing to control the market right now? That's what RealScout President Andrew Flachner and I are unpacking in this episode of the Tom Ferry Podcast Experience.    When Andrew called me with the idea of sending out an in-depth survey to all the best real estate teams working today, needless to say, I got excited. Over 500 teams responded! We learned what these teams are doing differently, the plays they're running, and distilled all the information down into practical insights.    You're about to learn the most important lessons from the best real estate teams in North America, including: How they organize and compensate their teams Lead generation costs and sources The secrets of successful lead nurturing And a lot more!   If you want to run your business like the best real estate teams do, this is an episode you can't miss!    P.S. Andrew and I share some slides in this episode which you'll definitely want to see. So you may want to go back to check it out on YouTube or our website.