Podcast appearances and mentions of jason pantana

AI isn't just coming—it's here, and it's already changing the way the top real estate pros do business. This week on Stay Paid, we welcome back Jason Pantana, marketing coach and Tom Ferry speaker, for a deep dive into the AI strategies every real estate agent must understand to stay competitive. From ChatGPT and Claude to CapCut and Canva, Jason shares the exact tools, prompts, and real-world applications agents are using right now to scale their marketing and dominate locally.

Realtor humor videos… If that's what you searched for, you should probably be making your calls right now, but since you're here, stick around. You might learn something.    This is an industry where a lot of agents are posting a lot of the same. And if that's working for you, keep doing it forever. But most of the time, the ones who stand out are those who bring their own unique spin.   Take Kaitlin Hannig, for example. She's fairly new to the business, but her hilarious realtor humor videos have already earned her a massive following.   In this podcast episode, Tom sits down with Kaitlin, Jason Pantana, and his social media specialist/personal comedian Savannah Cooper to talk about leveraging authenticity into popularity – and popularity into profits.    You'll learn the secrets of social success, how to find your creative UVP, whether realtor humor videos are right for you, and most importantly… is Kaitlin actually funny?   The only way to find out is to watch the full thing, right now. 

How do you prioritize growth? Often times, it's not about adding more – it's about cutting down. The principles of real estate are just like the principles of gardening; you have to prune if you want something to grow.    In this episode of the Tom Ferry Podcast Experinece, Tom sits down with Jimmy Mackin, Jason Pantana, and the No. 1 team leader in the UK, Matt Nicol, to discuss the keys to business pruning so you can prioritize growth.    You'll get clear insights into discovering what's not working in your business, what's slowing you down, and how you can trim the fat to empower your efforts.    But what if you've been trying to prioritize growth and you can't see what's slowing you down? That's what we're here for. Schedule a quick consultation to see how to Tom Ferry business coach can help: https://www.tomferry.com/free-coaching-consultation/  And don't forget to sign up for TAG event coming soon here! https://www.tomferry.com/tag/

What's the real estate success formula that works for brand-new agents as well as established pros?    Let's take a look at Hannah Dubyne… She's only 24 years old, did 59 transactions in a single year, and has only lived in her city for 3.5 years. Clearly, what she's doing is working.    In this episode of the Tom Ferry Podcast Experience, Tom and Jason Pantana talk with Hannah about her real estate success formula for creating massive demand and closing sales with confidence. She opens up her playbook for social media, creating connections, conversion, and so much more.    These are strategies that will work for agents at any level – a true real estate success formula – so watch or listen now!

Communicate to close – it's the ultimate skill every real estate agent needs to master. From telling the right story to building authentic connections and confidently closing sales, powerful presentations and conversations are your most powerful tools.    But in today's market, a cookie-cutter approach won't cut it.    In this podcast episode, Tom Ferry and Jason Pantana sit down with Terri Sjodin, author of Presentation Ready and a keynote speaker at our Elite Retreat. She'll unpack her proven strategies to help you communicate to close with certainty.    What you'll learn: The 3 biggest mistakes agents make in presentations How to build instant rapport with any client Adapting your style to fit your audience The closing lines that seal the deal   If you want to elevate your presentation skills and communicate to close more deals, this episode is packed with the insights you need. Watch or listen now!  

What does niching down on YouTube mean and why is it one of the best strategies for generating real estate leads?  That's what Jason Pantana and Jeremy Knight discuss on This Week in Marketing! Jeremy has built a huge, dedicated following in the Austin, TX area, bringing him consistent business. His secret is niching down on YouTube to create the content his audience wants.  If you want to create a powerful, lead-generating YouTube channel, finding your niche is an absolute must.  In this episode, you'll learn: The best types of real estate YouTube videos How to combine multiple niches under a cohesive umbrella Keys to strengthening your YouTube brand The best tech and tools for creating YouTube videos Watch or listen and start niching down on YouTube now!  In this episode, they discuss…  2:15 – How long until YouTube pays off  5:00 – Best videos / finding your niche  11:30 – The umbrella of your niche  13:20 – YouTube brand elements  19:35 – Best tech tools for creating video

Will 2025 be the year of real estate influencers? How do you create real trust at scale? What are the cutting-edge marketing strategies winning today that most agents don't know about?    This is what Tom Ferry, Jason Pantana, and Jimmy Mackin are discussing in this special double-feature of the Tom Ferry Podcast Experience!    In Part 1, they're diving into the unique marketing strategies that worked in 2024 which will really take off in 2025. You'll learn what's going on with real estate influencers, faceless creators, and the best listing attraction strategies out there.    Then in Part 2, Tom, Jimmy, and Jason break down a powerful strategy to build and maintain trust with everyone who encounters your brand.    This is essential 2025 prep, so watch now, and let us know your thoughts on real estate influencers in the comments!   

If TikTok gets banned, what do real estate agents do next? If you could introduce just one new strategy into your business to generate organic leads and establish yourself as the local authority, what would it be? These are the questions Tom Ferry, Jason Pantana, and Jimmy Mackin are answering in this special two-part podcast episode!    To start off, Tom and his guests dive into the best platforms and strategies for real estate agents to turn to if TikTok gets banned in the U.S. You'll hear their predictions, the social media platforms to start building out in preparation, and the the types of content that will set you ahead of the curve.    Next, you'll learn Jason's genius strategy for generating organic leads and establishing yourself and the most trusted authority in your market.    This two-part episode is critical for your Q1 preparation, so watch or listen now! You don't want to be behind if TikTok gets banned! 

What are the best social media strategies for realtors in the coming year? That's the question every agent is asking right now, because the landscape is changing. There will be a lot more opportunities in the 365 days ahead and those who understand the marketing of the moment will be the ones who win big.  For this episode of This Week in Marketing, Jason Pantana shares his segment from our epic recent webinar, “THE PLAN: Design Your Ultimate 2025 Business Plan,” in which he shares the best social media strategies for realtors in 2025. He'll show you how to: Beat the algorithm to get your content prioritized and served to the right audience Transform content into conversations Leverage AI to amplify your impact This is absolutely essential for your 2025 business prep, so make sure you watch or listen now, then implement today's best social media strategies into your business plan. Afterward, you'll want to go back and watch the full webinar recording, here.  In this webinar segment, Jason discusses… 4:25 – Local social  6:05 – Content Funnel  12:50 – AI Amplification 

The New Rules of Instagram are changing the game – and Sam Reifman-Packett is using them to generate million-dollar deals every single month.   In this episode of This Week in Marketing, Sam sits down with Jason Pantana to break down exactly how he leverages the new rules of Instagram to attract high-end listings and buyers – all without spending a dime on ads.   You'll learn the secrets behind the types of content that drive massive engagement, how to read your audience's interest, and the best tactics for working with Instagram's algorithm to maximize your lead generation.   If you're ready to skyrocket your business using the new rules of Instagram, don't miss this episode. Watch or listen now!   In this episode, they discuss…  3:00 – Qualifying a lead 6:23 – Calibrated questions  13:00 – Content that gets attention  19:00 – Other people's listings 22:43 – Types of post  25:40 – Useful strategies  28:30 – How leads reach out

Hannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can't wait to work with her, and what's most incredible of all is that she built this remarkable social presence in only three years.  In this episode of This Week in Marketing, Jason Pantana talks with Hannah about what it takes to attract double-digit real estate leads from YouTube every month. As they walk through her channel, you'll learn her secrets for: Keyword optimization Video ideas and research Thumbnails Content creation And more!   If you're not generating leads from YouTube (and a lot of them, regularly), you're missing out on one of the best lead generation channels out there. Watch or listen, now!    In this episode, they discuss… 0:00 – About Hannah's business  3:10 – Hannah's story 5:48 – Evergreen videos  8:35 – A walkthrough of Hannah's channel  10:40 – Thumbnails & keyword optimization 17:00 – Hannah's second channel  19:00 – Video breakdowns 22:55 – Researching topics 

Hannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can't wait to work with her, and what's most incredible of all is that she built this remarkable social presence in only three years.    In this episode of This Week in Marketing, Jason Pantana talks with Hannah about what it takes to attract double-digit real estate leads from YouTube every month. As they walk through her channel, you'll learn her secrets for: Keyword optimization Video ideas and research Thumbnails Content creation And more!   If you're not generating leads from YouTube (and a lot of them, regularly), you're missing out on one of the best lead generation channels out there. Watch or listen, now!    In this episode, they discuss… 0:00 – About Hannah's business  3:10 – Hannah's story 5:48 – Evergreen videos  8:35 – A walkthrough of Hannah's channel  10:40 – Thumbnails & keyword optimization 17:00 – Hannah's second channel  19:00 – Video breakdowns 22:55 – Researching topics 

Heavy, strategic Q4 marketing is absolutely essential for victory in Q1, and yet this is the time that so many agents slow down. Don't start the new year off on the wrong foot. You need to put in the work right now, prioritize profit, and come out of the gate with deals locked and loaded.    In this episode of the Tom Ferry Podcast Experience, I'm talking with my good friend, Jimmy Mackin, about the best Q4 marketing to go all-in on right now. These are three marketing campaigns that will immediately start generating interest and lining up deals while still allowing you to enjoy your holidays and family time.    Watch or listen to it now, and don't forget… On November 6, Jimmy and I, as well as Jason Pantana (of Marketing Edge and This Week in Marketing fame) are going live for the business planning event of the year! THE PLAN: Designing Your Ultimate 2025 Business plan is a step-by-step guide to building your perfect business plan from the bottom up and optimizing it for maximum revenue! Sign up now! https://www.tomferry.com/webinar-registration-business-plan-2025/   One last thing! In the episode, Tom and Jimmy mention an internal message from Mr. Beast. You can check that out here: https://drive.google.com/drive/u/1/folders/1FwLJflbEVG0mKq6AdHIz0-Jj9fiju2l1 

Your No. 1 job is getting listings sold. The faster you're able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust.    For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secrets he learned from his longtime mentor for getting listings sold. You'll learn how Jason went from being an out of work waiter to the rising Rockstar of his first team by aligning with sellers and winning their support in marketing the listings.   This is a framework for how to talk to sellers and get your intentions aligned. It's the foundation of getting listings sold, so watch or listen now!    In this episode, Jason discusses… 0:00 – Jason's story  6:30 – How to set expectations 9:50 – 3 parties in the sale of every home 12:30 – A common foe 17:50 – The second function of a listing agent 21:50 – Decision Criteria 

Navigating real estate SEO and online brand optimization can be overwhelming, especially with so many moving parts in your business. Add AI into the mix, and it can feel even more complex. But fear not—understanding the fundamentals of AI can simplify scaling your online presence like never before!   In this episode of This Week in Marketing, Jason Pantana teams up with AI expert Dennis Yu to explore how AI can revolutionize your online brand optimization. They'll dive into the mechanics of AI searchability and reveal strategies to leverage these tools effectively.   By the end of this episode, you'll know how to enhance your online visibility, attract more leads, and outshine your competition on Google.   Online SEO and brand optimization are essential for any real estate agent, and this episode is the place to start. Watch or listen, now!    In this episode, they discuss… 0:00 – AI for online discoverability  6:10 – Optimizing online presence 12:35 – Claiming your name 20:34 – Using Google against itself  24:54 – Bots as employees   

YouTube optimization for agents is a complicated thing. You're so busy running your real estate business, creating content, meeting clients, and working on closing deals that social optimization can fall to the wayside. But don't let that happen, because all the power is in the discoverability of your content.   To help make it easy on you, this episode of This Week in Marking is all about the Dos and Don'ts of YouTube optimization for agents. Jason Pantana shows you how to fine-tune your channel with everything from attention-grabbing thumbnails to meaningful SEO. You'll get advanced strategies for enhancing engagement, tips for harnessing playing to the YouTube algorithm, and so much more!    YouTube optimization for agents doesn't have to be overly complicated – but it MUST be done. Watch or listen now to get started!   

Instagram leads for real estate agents are a goldmine. Just ask Elio Alanis. At only 23-years-old, Elio is the top single agent in the Houston, TX area. He became a millionaire at 22 by dedicating himself to mastering the art of real estate Instagram leads, and he wants to show you that no matter where you're at in your business, you can do it too.    In this episode of This Week in Marketing, Jason Pantana talks with Elio about his strategy for generating Instagram leads at scale, the content he produces to captivate his audience, and his tactics for following up. This is one young genius's process for going from DMs to closed deals.   No matter what lead gen sources you've been using, you can not afford to miss out on Instagram leads. As you'll see, it doesn't have to cost a lot to make a lot. Watch or listen now!   

Winning listings is the ultimate goal, and great marketing is the key to achieving it! For this week's episode of the podcast, I'm sharing a compelling clip from the Success Summit where Jason Pantana and Jimmy Mackin talk with three innovative real estate agents who are each leveraging unique marketing strategies that deliver remarkable results.   First up is Ashley Blackmore from Durango, CO, who is harnessing the power of the often-overlooked platform NextDoor to generate and win listings at scale. Next, Jill Biggs from Hoboken, NJ, reveals her Listing Multiplier strategy, which transforms one listing into four additional opportunities. Finally, Vanessa Reilly from Atlanta, GA, shares her game-changing approach of using personalized letters that are dominating her market.   These three standout marketing strategies are some of the best working today for winning listings and enhancing your reputation in the industry. Don't miss out—watch or listen now to discover how you can implement these tactics for your success! 

Let's talk about practical Instagram pro tips. These are direct, applicable how-to tactics for achieving your goals through Instagram – your goals being to expand your reach and attract more listings.    In this episode of This Week in Marketing, Jason Pantana and Coach Jeff Bannan discuss what's working for the best agents today to generate more business from Instagram. They're not delving into theory or anything overly technical. These are straightforward, practical Instagram pro tips that you can start to execute immediately for better results.    Jeff is even busting out a list he's compiled from all of his top level clients which shows the tactics that work every time, consistently.    If you're looking for practical Instagram pro tips for targeting real estate buyers and sellers, this is the video for you. Watch or listen now.    In this episode, they discuss… 2:20 – Jeff's list of pro tips 5:30 – Getting shares 10:50 – A play-by-play for success  13:05 – The power of polls  25:15 – How to form your strategy 34:55 – Appeal to those who aren't ready YET

Why would a real estate agent consider leveraging NextDoor to generate leads? Isn't that the platform where people go to complain about their neighbors and share screenshots from their doorbell cameras?  Turns out, it's a lot more than that, and leveraging NextDoor might just be the best way for winning over sellers who weren't considering listing before.  In this episode of This Week in Marketing, Jason Pantana starts off with some important news and updates from the world of real estate marketing, including a new Google Business Profile scam you need to be aware of, plus an interesting new Instagram update that helps expand your presence.  For the main story, he interviews Rockstar agent Ashley Blackmore from Durango, Colorado, who blew the audience at our past Success Summit with an innovative strategy of leveraging NextDoor for leads.  Ashley shared one post which got her 6 listings and 3 buyers. It was just one post with $0 spent! Make sure to watch or listen to learn how she did it!  In this episode, they discuss…  0:00 – A Google scam & Instagram update 8:17 – Leveraging NextDoor 16:00 – DMs from listings

A post-settlement world requires post-settlement marketing. For many of us, the new rules imposed by the NAR settlement agreement have already gone into effect. For others, that change will come at the end of the week. If you're still running the same marketing that you were before the shift, you can't expect the same results.    This is a special episode of This Week in Marketing, aimed at your overall marketing strategy for the road ahead. Jason Pantana interviews the No. 1 coach himself, Tom Ferry about the post-settlement marketing that drives consumer decisions now.    You'll learn the mindset, the messaging, the marketing channels, and the consumer psychology you need to make an impact in your market, as well as the best ways to protect yourself under the new rules.   Watch or listen now!

If you want listing, first you need to figure out where sellers look for listing agents. For that, Jason Pantana has you covered on This Week in Marketing!    First, Jason dives into the impact that AI is having on online search. You'll learn the most recent developments that OpenAI has made on their online search feature, and what it means for your SEO.    Next, you'll discover the six most dominant sources where sellers look for listings agents, so you can be found and stand out. He'll give you a full tutorial of how to position yourself on these sources to maximize your chances.    Watch or listen to this episode now and then position yourself for success where sellers look for listing agents!    In this episode, Jason discusses… 0:00 – Intro 1:15 – AI's impact on Search 8:20 – Where sellers look for listing agents 15:00 – Finding the best agent directory sites  

The Instagram sequence feature is one of the best tools for making your videos go viral. Essentially, it allows you to cut gripping opening visual hooks from other videos and edit them into your own. But how do you use it correctly?    In this episode of This Week in Marketing, Jason Pantana shares breaking marketing news relevant to real estate agents including a new scam affecting social uses and an important update Instagram is experimenting with. Then, he gives into how to use Instagram sequence tools to grab clips from other videos to use as opening visual hooks to captivate your audience. It's one of the best tricks for helping your videos to go viral.    Last, Jason talks to listing genius, Felicia Lewis, who is crushing her market in Carmel Valley outside San Diego. Felicia is what you might call “the seller's dream agent,” and creates an unparalleled demand for her services. In this conversation she'll show you how to adopt her listing generation strategies into your own business.    Be sure to watch or listen, take note, and start using the Instagram sequence feature in your social media videos right away!    In this episode, they discuss…  0:00 – News & Updates 6:26 – IG Sequence Tutorial  13:30 – Felicia Lewis Interview

The best AI tools for real estate agents are practical creation and automation systems that can be used every day. You need powerful technology that will increase the quality and quantity of your output while costing you less time and money.  There is only one place where you'll get the full insider scoop on all of the best AI tools for real estate agents that will vastly improve every area of your business – our biggest event of the year, the Success Summit. This year, we're going all out on AI and showing agents exactly how to reshape their entire business for maximum efficiency and profit.  For this episode of This Week in Marketing, I want to share a clip from last year's Summit, where Jason Pantana walks you through the best practical AI tools for real estate agents. It's powerful knowledge for any agents looking to future-proof their businesses.  Watch it now and then be sure to get your tickets to the upcoming Success Summit this August in Dallas!  In this episode, Jason discusses… 0:00 – Practical uses for AI 4:40 – Outputs of AI 7:10 – Video cloning  10:30 – Audio enhancement  12:00 – Text to… 16:20 – Text edited videos 18:52 – Never sacrifice

In today's shifting real estate market, ensuring that a listing doesn't linger is crucial for maintaining your seller's power. Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the marketplace. Our host, Jason Pantana, brings on his original mentor, Bobbie Noreen, to share her proven framework for effective seller conversations. Learn how to set the stage for a successful listing and build a strong relationship with your sellers from the start. Don't miss part one of this two-part series!

How can you leverage MLS data with ChatGPT to become a market data genius for your buyers and sellers? It's simpler than you think!   For this episode of This Week in Marketing, Jason Pantana takes you through a step-by-step tutorial on connecting your MLS data to ChatGPT. You'll learn how to transfer your data into a Google Sheet, connect it to ChatGPT, and ask strategic questions to analyze and extract valuable insights.   Plus, we dive into the latest marketing news and updates, including groundbreaking developments in AI and generative video technology.   If you're looking to enhance your market analysis skills and stay updated with cutting-edge marketing tools, this episode is a must-watch.     Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc   For the majority of my life, I've been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!   Let's Connect: Website - https://TomFerry.com Facebook - /tomferry Instagram - /tomferry Twitter - /tomferry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events   You are advised that any information provided in this video is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the information. Some of the information may be outdated or not consistent with current law.

How do the best real estate marketers in the game attract clients at scale and build enough trust to close hundreds of transactions a year? It's not that they have some secret advantage or are using channels you've never heard of.    For this episode of This Week in Marketing, we're sharing a clip from the Marketing Edge Phoenix event where Jason Pantana interviews two of the greatest real estate marketers working today, Shannon Gillette and Brandon Howe.    In this panel, these two Arizona marketing juggernauts share their secrets to success and the pillars they use to close hundreds of deals each year. Shannon will teach you how to build a powerful personal brand through Instagram and YouTube, while Brandon breaks down how to use postcards and Google Business Profile to their maximum potential.    If you're looking to learn the secrets to better marketing straight from the best real estate marketers themselves, this is an episode you can't afford to miss. 

As a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let's start by asking, where do you find seller leads? In your community! Geo-targeting is the key.    In this episode of This Week in Marketing, Jason Pantana will show you how to geo-target your YouTube ads for capturing seller leads and becoming the “I see you everywhere” agent of your community.    You'll also learn some important updates about ChatGPTs new integration with Google docs which will help keep you on the cutting edge of real estate tech and automation.    Geo-targeting your YouTube ads for capturing seller leads is one of the best ways to supercharge your lead gen in this market, so watch or listen, now! 

The best real estate recruiting strategies do more than bring in talented agents, assistants, and other roles for your team. They enhance the value proposition of your business for consumers and other businesses looking to work with you. Recruiting is a game that all agents play, whether they're looking to grow or not.   In this episode of This Week in Marketing, Jason Pantana talks with Chris Giannos, the CEO of Humanize.io, about the best real estate recruiting strategies working today for any role. They'll cover the places to run ads, the messaging to attract top talent, how to write great ads, and creating a flywheel that amplifies your business from all angles.    These are the real estate recruiting strategies guaranteed to make an impact on your business, direct from the best in the field, so quit wasting time and watch or listen now!   

What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That's just one of the questions Jason Pantana is answering in this episode of This Week in Marketing.    First, he dives into some breaking news surrounding the Google Map Pack and the upcoming TikTok ban in the U.S. You'll learn what it means for you and how to prepare yourself before diving right into the four most important videos for buyers to be making right now.    Once you watch, be sure to check out the full examples on the Instagram pages of Shannon Mangin and Roland Osage. This is not one to miss!   In this episode, Jason discusses… 0:00 –  News and Updates 10:30 – Videos for Buyers Agents 13:48 – Homebuyer hacks 15:48 – Property preview 18:10 – Instagram as matchmaker 20:30 – Area comparison guide  

Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It's your job to establish your value and control the narrative with home buyers today.   In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers.    Jason and Marc cover everything from the science of colors and fonts to the messaging you put you out. This is a masterclass of crafting a brand identity that consumers trust. Watch it now!    And if you're truly dedicated to scaling your marketing and skyrocketing your value proposition with buyers, do not hesitate to check out Jason's full line of MarketingPRO courses.

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It's because you need to teach ChatGPT what you want every time.    Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that.    He'll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he'll even give you the listing description prompts to feed it.    And if you're interested in more of these step-by-step real estate marketing tutorials, you must check out MarketingPRO – Jason's 3-part, self-guided video series covering the most important aspect of your marketing: email, social media, and Google Business Profile. Get the full bundle now!    On top of that, Jason's full AI course, AI Marketing Academy, has a new session starting soon. Be sure to check it out!    In this episode, Jason discusses…  0:00 – News & Updates: Meta.AI 4:30 – YouTube & Adobe updates 8:45 – Custom GPT tutorial  14:20 – Writing listing descriptions 

Buyer agency has never been more important.    Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It's your job to fix that and the way you do it is in your real estate marketing.    In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today.    Watch or listen now.   In this episode, they discuss… 0:00 – Fixing buyer agency perception  4:08 – What matters to consumers 9:16 – Questioning value 12:00 – Setting better expectations 16:25 – Tell the right story 22:50 – Revealing statistics 26:30 – The best script is the truth  31:00 – Lead the pack

If you're looking for real estate TikTok tactics, an open house game-plan, or the tech news that's going to take your marketing to the next level, look no further.  Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview. This week, he's talking with Zachary Foust about the knock-out real estate TikTok videos he's using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind.  Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below: Gen Z & Millennial Buyers 10 Minute Personal Story Stop Buying a Home Video   In this episode, you'll hear about… 0:00 – News & Updates 6:00 – Tips & Tactics 10:30 – Interview with Zachary Foust

What if you could consistently convert leads from your email list into listings? I'm talking about taking everyone in your email audience (including buyer leads) and nurturing them with quality emails that directly lead to listings.    In this episode of This Week in Marketing, Jason Pantana gives you a step-by-step process for converting your email list into listings using simple but effective campaigns. You'll learn the campaigns to run, the content to add, and how to minimize your opt-out rate.    If you're really serious about turning your email list into listings, watch or listen right here.   In this episode, we discuss… 0:00 – Email alchemy  2:25 – How Matt Curtis does it 5:00 – Two emails a week 6:28 – Weekly Real Estate Roundup  8:40 – Seller-focused content  11:20 – Monday CTAs 13:30 – Content strategy 

As a real estate agent, you're likely already using ChatGPT, but if you're not taking advantage of custom trained GPTs then you're overlooking a huge advantage.     In this episode of This Week in Marketing, Jason Pantana is going to unlock ChatGPT's most powerful and underutilized feature for scaling your real estate marketing – custom-trained GPTs. You'll learn the four most useful GPT models and how to train them to handle your tasks for you.    If you're a real estate agent serious about saving time and upgrading your marketing, custom-trained GPTs are a MUST. Watch or listen to get started now!     In this episode, Jason discusses…   0:00 – What are custom GPTs?   5:40 – Create or configure?  7:40 – Property Description Generators  9:20 – Review Ghostwriter   11:15 – Social Media Content Creator   13:30 – MLS Data Forecaster 

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff.    At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That's what a knowledge broker helps you do. Unfortunately, great salespeople are not always so great at math. But don't fear…    That's where people like Jeremy Davis come in. PalmAgent helps real estate agents find the numbers that matter and use them to become the knowledge broker in their markets.     In this episode of This Week in Marketing, Jason Pantana talks with Jeremy about the numbers that buyers and sellers care about and how to use them in your marketing for maximum effect.     Watch or listen now!     In this episode, they discuss…   0:00 – Being the knowledge broker matters  2:40 – What PalmAgent does   7:00 – The important calculators   13:00 – Smart social media  17:30 – Rapid-fire marketing ideas  19:38 – Specificity makes the difference  22:00 – Final thoughts  

Your No.1 priority right now is maximizing listing leads before the interest rate drop. Because the drop is coming, and this can be a great thing if you're prepared, or it can set you way behind if you haven't front-loaded your marketing.     There is urgency here! You don't want to get left behind in the wave of competition!     This episode of the Tom Ferry Podcast Experience is dedicated to bringing you the latest and most effective strategies for maximizing listing leads over the coming months.     To help you do that, I have coach and Rockstar team leader Lourdes Maestres and the real estate marketing masters of today, Jason Pantana and Jimmy Mackin. We're discussing how to prepare yourself for when the interest rate drops, the converging forces to keep in mind, and the marketing you can't afford not to run.    Watch or listen, right here and start maximizing listing leads before it's too late!     In this episode, we discuss…   0:00 – Maximizing listing leads NOW  2:00 – A perfect equity video  4:30 – Front-loading your marketing  12:30 – Marketing NOT to run  14:30 – Market outside the box  20:20 – Robot mail  

Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can't get another listing from a seller they just worked with.   It's true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.    In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.     In this episode, they discuss…  0:00 – The greatest opportunity for listings  2:51 – Quit the gratification addiction  7:30 – Prepare the value-ad  9:00 – Nurturing   12:20 – Being the knowledge broker  14:30 – Have an opinion  16:20 – ZMA vs. HVA   23:12 – All roads lead to the agent  26:30 – Takeaways  

Your database marketing plan shouldn't be the same as every other marketing plan in your playbook. These leads are special – potentially more valuable – and require a particular nuance that will spur them to refer and repeat business.   In this episode of This Week in Marketing, Jason Pantana will demystify a few unspoken rules or guidelines surrounding your database marketing plan for this year. You'll learn exactly what not to do and how to guide all your database marketing efforts in the right direction.   Before you do ANY kind of marketing to your database, this episode should be your first priority, so watch or listen now and form the basis of your database marketing plan!  

Your real estate marketing plan is the star of your business. When formulated correctly, it's your step-by-step guide to attracting more leads, increasing your business, and scaling your brand.   But it all starts with knowing exactly how to fill it out. For this episode of the Tom Ferry Podcast Experience, I'm sharing a clip from a recent (EPIC) webinar event in which Jason Pantana takes you through the full process of crafting a perfect real estate marketing plan.   You'll learn what sections to include, the strategies to incorporate, and much more!   And if you find this helpful (which you definitely will), then be sure to register for our continuation of this webinar, “Tom Ferry's BIG Kickoff Pt. 2: Maximizing Momentum” on Feb. 22 at 9 a.m. PT! This is going to be the biggest, most transformative free webinar we've ever done.   So first get your real estate marketing plan from the episode and then save your seat for the career-defining webinar! (link below)   https://pages.tomferry.com/webinar-registration-tf-q1-feb-2024  

Jason Pantana is the go-to coach for real estate video creation and content strategy.   Over the last two years on This Week in Marketing, he's released some of the most groundbreaking tactics for agents to reap extraordinary results from their real estate video creation. But with such a wealth of content, it's easy to have missed some of his most practical tips.  For this episode of This Week in Marketing, we're sharing some highlight clips from the past year centered on the best tips for real estate video creation, content ideation, and distribution.   Watch or listen right here, then let us know in the comments which tip you're going to put into action!  

What are your real estate SEO strategies for attracting sellers? I'm not just talking about getting your name found on Google – I'm specifically talking about getting found on Google by home sellers. And of course, it's not just about getting found on Google but winning the seller's attention and trust.   In this episode of This Week in Marketing, Jason Pantana shows you six effective real estate SEO strategies for agents to use to attract and win more listings. He'll guide you through the specific networks to use, the keyword placements to seize, and exactly what it takes to have Google recognize you over the competition.  If you're serious about using real estate SEO strategies to attract home sellers, this is the place to start. Watch or listen now!     In this episode, Jason discusses…  1:40 – Local Directories   5:46 – Search Portals  7:30 – Google Local Services  13:15 – Social Media  16:08 – Agent Referral Sites  18:48 – Review Sites 

Jason Pantana's list of Ultimate Listing Generation Tactics keeps getting better and better!   This episode of This Week in Marketing picks up with Part 3 of 4 of Jason's 24 Ultimate Listing Generation Tactics. You'll learn the next six marketing strategies specifically targeted toward potential sellers and how to use them in a way that makes those sellers want to list their homes with only you.  You don't need to see the first two parts to learn the tactics, so check them out right here!  

More than anything else, agents want EFFECTIVE listing generation tactics, because not all are created equal. That's why Jason Pantana has taken all the plays he's seen as a top coach and boiled them down to the 24 most effective.   On this episode of This Week in Marketing, Jason is continuing with Part 2 of his list of ultimate listing generation tactics. He's opening up six more of the most effective plays that agents are running today to generate listings both immediately and over time.   If you're not neck-deep in real estate listings right now, it's not the market… It's your listing generation tactics. So watch or listen to this episode and start attracting more sellers today!  In this episode, Jason discusses…  0:00 – Listing to last  1:30 – No. 7: Case Study Postcards   3:40 – No. 8: Better Buyer Follow-Up  4:55 – No. 9: Seller Streaming Ads  7:35 – No. 10: Organic Social Media  9:30 – No. 11: Seller Seminar   11:30 – No. 12: Open Houses 

Listing generation tactics are everything in your real estate business. The agent who lists is the agent who lasts, and you're not going to get more listings without running the type of high-quality marketing that reaches and resonates with consumers. Real estate marketing icon and coach Jason Pantana has seen every listing generation tactic ever run. He knows what was working yesterday, what's working today, and what's certain to work tomorrow. In this episode of This Week in Marketing, he's breaking down the first six of 24 ultimate listing generation tactics that agents can run to sell more homes and ultimately control their markets.Watch or listen, right here! In this episode, Jason discusses… 1:26 – 1: Home Valuation CTAs 5:08 – 2: Seller-centric ads 9:00 – 3: ZMA Equity Checkup 12:45 – 4: Weekly Database Email 16:40 – 5: Local SEO/SEM 21:50 – 6: Online Reviews

“What are the must-have real estate videos of 2024?” That's the big question agents are asking as we move out of the planning phase and into the action of this new year – because not everything that worked last year will hold up now.   That's the question that Jason Pantana is answering on this first podcast episode of 2024! Jimmy Mackin and I are asking questions, dropping insights, and expanding on the strategies behind the seven must-have real estate videos for every agent in 2024.   But keep in mind, these aren't just one-off videos that will launch you to local stardom immediately. Every one of these seven must-have real estate videos is meant to be on regular rotation.   So watch the episode, take notes, and then adjust your content batching schedule to include these seven videos!  

Building your brand in 2024 is not the same as building your brand in any other year. You're playing in a hard market with social media and tech tools changing. It's critical to think smarter, adjust to your client avatar, and use the best social media strategies working today.   On this episode of the podcast, Jason Pantana and I talk with Rockstar agent and coach Will Draper about his five social media steps for building your brand in 2024. We're talking about choosing the right platforms, creating a winning content strategy, and a lot more!   Watch or listen, right here!  

I've heard agents say that in-stream YouTube ads sound intimidating. For whatever reason, agents get the idea that they're costly, time-consuming, and complicated when they're actually completely affordable, fun, and manageable. But the best thing about in-stream YouTube ads is how effective they are at directly generating listings. Shane Burgman is back on this episode of This Week in Marketing! He's talking with Jason Pantana about his dynamite strategy for using in-stream YouTube ads in combination with his geo farm to bring himself the status of a local listing celebrity. If YouTube ads ever seem intimidating, Shane and Jason will make them very simple for you by breaking down all the steps for running successful campaigns. Watch or listen, right here. In this episode, they discuss… 1:56 – Shane's approach to geo farming 4:37 – High-level farming strategy 6:27 – Publishing the market update 9:45 – Client avatar 11:37 – Open Houses 14:53 – In-stream YouTube ads 17:54 – Details and content of ads 21:04 – Method to the money 27:17 – Calls to action 31:55 – Being the local celebrity

When Meredith Fogle shared her Viral Listing Strategy on stage on Roadmap Annapolis, everyone in attendance was blown away – including myself. Here was an entire next-gen system for consistently turning every single listing into multiple listings, and I knew I had to get her on the podcast.   On this episode, Jason Pantana and I interview Meredith on every aspect of her viral listing system, including: The Listing System Blueprint Her signature Listing Flywheel Her tech stack and AI protocols And a lot more.   Meredith will guide you through building a repeatable system for making listings go viral, so I'd recommend you don't miss this one.