Podcasts about sales cycles

What if your customers could explore every angle of a complex machine, product, or system without ever stepping onto the factory floor? For industrial buyers evaluating intricate systems and components, static images and brochures rarely tell the full story. That's why immersive 3D visualization is transforming how manufacturers showcase, explain, and ultimately sell their products. In this episode, Mark Worger, Managing Director of MarTech3D, shared how 3D product visualization is helping manufacturers modernize both their marketing and their sales funnels. Brochures, static images, and even trade show booths struggle to fully demonstrate large machinery, embedded systems, or intricate components. It's also very challenging to set up in-person demonstrations or ship large equipment to in-person events. So, sales and marketing  teams must figure out how to effectively present a 10-ton machine or a fully integrated process line during an early-stage sales meeting.That's where interactive 3D visualizations come in. By transforming engineering CAD files into marketing-ready, photorealistic 3D models, manufacturers can create product visuals, animations, augmented reality experiences, and even virtual showrooms. These tools can be applied to a variety of marketing channels and serve multiple stages of the sales funnel. At the top, they create visual impact and differentiation. In the middle, they educate buyers with interactive demonstrations that showcase internal workings and unique selling points. And at the bottom, they help shorten the sales cycle by allowing prospects to fully understand the product before scheduling in-person visits.Key Takeaways3D accelerates complex industrial sales funnels.It's easy to transform CAD files into marketing-ready visual assets.Interactive demos improve buyer education and engagement.Better visualization shortens the sales cycle.Marketing processes should match manufacturing efficiency. ResourcesConnect with Mark on LinkedInConnect with Wendy on LinkedInLearn more about MarTech3DRegister for the Industrial Marketing Summit

What if growth in 2026 isn't about doing more — but choosing better? In this keynote from Benjamin Mena's Elite Recruiter Sales & BD Summit, Kortney Harmon reframes what winning looks like in today's staffing market.In this episode, you'll hear insights from Kortney Harmon's keynote at Ben Mena's Sales and BD Summit, where she explores why narrowing focus, redesigning revenue strategy, and protecting the right relationships are critical in today's staffing market. As sales cycles lengthen and effort becomes more expensive, Kortney breaks down how intentional account selection, system alignment, and leadership judgment can eliminate wasted activity and margin erosion. From confronting burnout and revenue concentration to building repeatable processes that reduce reliance on heroics, she shares practical frameworks to help firms move from reactive selling to relationship-driven growthWhether you're an agency leader, full-desk producer, or building the next phase of your firm's growth, this episode challenges you to rethink where your effort is going — and whether it's truly compounding.____________Follow Benjamin Mena LinkedIn: LinkedIn: BenjaminBenjamin Mena with Select Source Solutions: hereThe Elite Recruiter Podcast Instagram: https://www.instagram.com/theeliterecruiter/Follow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: The Full Desk Experience

Estimated reading time: 9 Minuten Provisionssysteme im Vertrieb sind für viele Unternehmen jedes Jahr wieder ein Riesenthema – besonders dann, wenn Jahreswechsel, Planungszyklus und der Klassiker „Wir müssen die Mannschaft motivieren" zusammenkommen. Natürlich kannst du mit Provisionssystemen im Vertrieb brutal gute Anreize setzen, weil du damit Fokus schaffst, Leistung belohnst und Orientierung gibst. Genauso schnell kannst du jedoch das Gegenteil auslösen: Misstrauen, Deal-Verschieberei, KPI-Theater – und am Ende kaufst du Frieden mit Geld. Meine Erfahrung: Rund 70% der Provisionssysteme im Vertrieb, die ich da draußen sehe, haben deutliche Mängel. Deshalb bekommst du hier die 7 häufigsten Fehler – und außerdem ein simples Framework, mit dem du dein Provisionsmodell Vertrieb wieder zu einem echten Führungsinstrument machst. Kurz erklärt: Was sind Provisionssysteme im Vertrieb? Provisionssysteme im Vertrieb regeln, wie variable Vergütung entsteht – also welche Leistung belohnt wird und wie stark. Das kann klassisch als Vertriebsprovision (z. B. pro Auftrag) laufen. Alternativ arbeitest du mit Zielprämien oder einem Mix. Viele nennen das Ganze auch einfach Vertriebsbonus System, weil am Ende „Bonus" draufsteht – egal, wie es gebaut ist. Entscheidend ist nicht der Name, sondern die Wirkung: Was macht dein Provisionsmodell Vertrieb im Alltag mit Verhalten, Fokus und Prioritäten? Warum Provisionssysteme im Vertrieb oft mehr schaden als nutzen Viele behandeln Vergütung wie einen Lichtschalter: „Mehr Geld = mehr Leistung." Das klingt logisch, funktioniert aber nur, wenn drei Dinge gleichzeitig stimmen. Verständlich: Jeder kapiert es sofort. Beeinflussbar: Der Verkäufer kann es wirklich steuern. Zielgenau: Es belohnt exakt das, was du wirklich willst. Fehlt nur einer dieser Punkte, optimieren Menschen das System. Und zwar nicht den Kunden, nicht den Umsatz, sondern die Mechanik. Typische Symptome schlechter Provisionssysteme im Vertrieb sind deshalb: Top-Performer fühlen sich ausgebremst und gehen. Deals werden verschoben („Wartet mal bis nächstes Quartal…"), weil es sich rechnet. Es wird an Aktivitäten geschraubt, obwohl Ergebnisse fehlen. Am Jahresende wird gestritten – und du zahlst, damit Ruhe ist. Die 7 Fehler bei Provisionssystemen im Vertrieb – und wie du sie vermeidest Fehler 1: Fleißige werden nicht spürbar belohnt (High Performer zu wenig Unterschied) Ist der Unterschied zwischen „solide erfüllt" und „richtig abgeliefert" zu klein, programmierst du Mittelmaß ein. Das ist hart, aber es ist so. Fix: Bau eine Kurve, bei der Mehrleistung spürbar mehr bringt. Nicht symbolisch, sondern wirklich spürbar. Sonst ist dein Provisionsmodell Vertrieb kein Antrieb, sondern Deko. Fehler 2: Der Bonus ist nicht beeinflussbar Ein Klassiker: Bonus auf Konzern-Kennzahlen, EMEA-Ergebnis, EBIT-Logiken oder andere Größen, die ein Verkäufer oder Vertriebsleiter kaum steuern kann. Genau deshalb entsteht Zynismus statt Motivation. Fix: Trenne sauber: Performance-Anreiz (rollennah, beeinflussbar) Erfolgsbeteiligung (optional, on top, „Mitunternehmertum") Wenn es nicht beeinflussbar ist, motiviert es nicht – sondern es nervt im Excel. Fehler 3: Du bezahlst Aktivitäten statt Ergebnisse „CRM-Pflege", „Anzahl Termine", „Anzahl Angebote" – ich verstehe den Gedanken. Trotzdem gilt: Wer Aktivitäten bezahlt, bekommt Aktivitäten. Umsatz kommt dadurch nicht automatisch. Fix: Bezahle Outcomes (Umsatz, DB, Neukunden, Verlängerung – je nach Rolle). Standards gehören dagegen in Führung und Ausbildung, nicht in Vergütung. Merksatz: Kommt ein Profi-Fußballer ohne Turnschuhe zum Spiel, baust du dafür kein Bonus-Modul. Du sagst: Entweder Turnschuhe – oder Bank. Fehler 4: Dein Provisionssystem ist zu komplex oder intransparent Sagt jemand am Jahresende: „Ich habe Bonus bekommen – keine Ahnung wofür", hast du keine Steuerung. Dann hast du Zufall. Fix: Drei Regeln für Provisionssysteme im Vertrieb: In 60 Sekunden erklärbar (ohne Excel-Zauberei) Jeder sieht jederzeit seinen Stand (Dashboard statt Gerüchte) Wenige Ziele, dafür die richtigen Fehler 5: Ziele sind nicht sauber hergeleitet (Top-down ohne Bottom-up) Viele Ziele werden „von oben" runtergebrochen. Dadurch entsteht Widerstand, es gibt Diskussionen – und irgendwann beginnt der Kampf um Zielsenkung. Fix: Ziele brauchen beides: Top-down: Unternehmensziel → Vertriebsziel → Team → Individuum Bottom-up: Markt-Realität, Pipeline, Einschätzung der Teams Ja, das ist manchmal Konflikt. Allerdings beginnt genau da Führung – und dafür wirst du bezahlt. Fehler 6: Auszahlung kommt zu spät Jahresbonus kann funktionieren, allerdings ist er oft zu weit weg von der Leistung. Dadurch fehlt unterwegs die Energie, obwohl die Ziele hart sind. Fix: Bau Zyklen passend zum Geschäft: Kurze Sales Cycles: monatlich oder quartalsweise Lange Sales Cycles: Meilensteine + Zwischenfeedback + klare Regeln Leistung → Feedback → Belohnung. Je näher, desto stärker. Fehler 7: Die Belohnung ist zu gering – oder gedeckelt 95% fix, 5% variabel? Das ist kein Steuerungsinstrument, sondern Trinkgeld. Gleichzeitig sind Deckelungen oft der Turbo für „Deal ins nächste Jahr". Fix: Wirksamer variabler Anteil (damit es überhaupt wahrgenommen wird) Wenige Ziele (nicht 12 Mini-Ziele, die sich nach nichts anfühlen) Kein harter Deckel – und wenn du begrenzen musst, dann lieber weich (abflachende Kurve statt Mauer) Framework: Provisionssysteme im Vertrieb in 5 Schritten verbessern Wenn du dein Provisionsmodell Vertrieb sauber aufstellst, brauchst du keine Magie. Dafür brauchst du Klarheit – und zwar Schritt für Schritt. 1) Zweck klären Was soll das System tun? Leistung pushen, Neukunden forcieren, Marge schützen oder Bestand halten? Schreib es in einen Satz, damit alle das gleiche Zielbild haben. 2) 1–3 Erfolgsgrößen definieren Weniger ist mehr, weil Fokus gewinnt. Nimm deshalb das, was wirklich zählt – und was die Rolle auch beeinflussen kann. 3) Kurve bauen (Ziel, Übererfüllung, Accelerator) Mehrleistung muss spürbar mehr bringen. Sonst lohnt sich „Mehr" nicht, und dann bekommst du „Genug". 4) Transparenz schaffen Kennt das Team den eigenen Stand nicht, wird nicht gesteuert. Transparenz macht aus einem Vertriebsbonus System ein Führungsinstrument. 5) Einführung wie ein Change-Projekt Kommunikation, Training, Pilot, Feedback, Nachschärfen – und dann konsequent leben. Denn ein System ist nur so gut wie seine Umsetzung. 3 Praxisbeispiele: So wirkt ein Provisionsmodell Vertrieb im Alltag Beispiel 1: Der „KPI-Bonus" Du bezahlst CRM-Pflege, Termine, Angebote. Ergebnis: CRM ist voll, Termine sind drin, Angebote auch – nur Umsatz kommt nicht automatisch. Besser: Standards über Führung. Geld über Ergebnis. Dann wird CRM ein Werkzeug und nicht ein Bonus-Spiel. Beispiel 2: Deckelung ab 100% Der Verkäufer ist bei 110%, der Bonus ist gedeckelt. Also verschiebt er den Deal. Nicht weil er böse ist, sondern weil er rational ist. Besser: Keine harte Mauer. Wenn nötig, flache die Kurve ab – aber setz niemals „Stopp". Beispiel 3: Konzern-Bonus für alle Deutschland läuft top, EMEA läuft schlecht, Bonus fällt aus. Ergebnis: Zynismus. Besser: Team-/Rollenlogik + beeinflussbare Ziele. Konzern-Erfolg höchstens als kleiner, separater Anteil. Checkliste: Provisionssysteme im Vertrieb schnell prüfen Kann jeder Verkäufer das System in 60 Sekunden erklären? Ist die Variable spürbar oder nur Symbolik? Belohnen wir Ergebnisse (Outcome) statt Aktivitäts-KPIs? Ist alles beeinflussbar – oder zahlen wir auf „Wetter"? Gibt es eine klare Kurve für Übererfüllung? Haben wir eine Deckelung? Und wenn ja: Welche Nebenwirkungen erzeugt sie? Wie transparent ist die Vertriebsprovision bzw. das Vertriebsbonus System im Alltag? Wie oft zahlen wir aus – und passt das zum Sales Cycle? Quick Takeaways Provisionssysteme im Vertrieb müssen Mehrleistung spürbar belohnen. Was nicht beeinflussbar ist, motiviert nicht – und wird deshalb zum Problem. Bezahle Outcomes, während du Standards über Führung sicherstellst. Komplexität killt Wirkung, wohingegen Transparenz Vertrauen schafft. Deckelungen fördern Deal-Verschiebung. Ein Provisionsmodell Vertrieb ist Führung in Zahlenform. Fazit: Mach dein Provisionssystem wieder einfach, fair und wirksam Ein gutes System ist kein Excel-Kunstwerk. Stattdessen ist es ein Verstärker: für Fokus, für Leistung und für die richtigen Prioritäten. Wenn dein aktuelles Setup Diskussionen produziert, Misstrauen triggert oder „Gaming" auslöst, liegt das selten an den Menschen. Meistens ist es ein Systemproblem. Bring es zurück auf drei Dinge: klar, beeinflussbar und zielgenau. Dann funktionieren Provisionssysteme im Vertrieb wieder so, wie sie sollen: als Hebel für Performance. ➡️ Strategiegespräch vereinbaren Dein Feedback Wie sieht euer Provisionsmodell Vertrieb aktuell aus? Und wo würdest du sagen: „Da verlieren wir Geld" – oder „da passiert Deal-Verschiebung"? Wenn dir der Beitrag geholfen hat, teile ihn gern im Team. Gerade bei Vertriebsprovision und Vertriebsbonus System spart Klarheit am Ende richtig Geld. Wie hoch sollte die variable Vergütung bei Provisionssystemen im Vertrieb sein? Sie muss spürbar sein. Ist der variable Anteil zu klein, wirkt er kaum. Entscheidend sind Rolle, Zyklus und Risiko – aber „wirksam" schlägt „symbolisch". Was ist der Unterschied zwischen Vertriebsprovision und Vertriebsbonus System? Vertriebsprovision ist meist direkt am Deal orientiert (z. B. Prozentsatz pro Auftrag). Ein Vertriebsbonus System arbeitet häufiger mit Zielprämien oder Mischmodellen. Wichtig ist vor allem, ob das richtige Verhalten belohnt wird. Sollte man Provisionen deckeln? Harte Deckel fördern Deal-Verschiebung und Demotivation. Wenn du begrenzen musst, arbeite lieber mit einer abflachenden Kurve statt einer „Mauer". Wie verhindere ich, dass Verkäufer das Provisionsmodell Vertrieb „hacken"? Bezahle Outcomes statt leicht manipulierbarer Aktivitäten, definiere klare Spielregeln (Attribution, Storno, Zahlungsziele) und sorge für Transparenz. Standards gehören in Führung, nicht in Vergütung. Monatlich oder quartalsweise auszahlen – was ist besser? Je näher an der Leistung, desto stärker die Wirkung. Bei kurzen Sales Cycles funktionieren monatliche oder quartalsweise Zyklen gut. Bei langen Zyklen helfen Meilensteine und Zwischenfeedback. So verbesserst du Provisionssysteme im Vertrieb in wenigen klaren Schritten – ohne Excel-Overkill und ohne Ziel-Zirkus. Zweck klären: Was soll das System konkret bewirken? Erfolgsgrößen wählen: 1–3 beeinflussbare Kennzahlen pro Rolle. Kurve bauen: Ziel + Übererfüllung + spürbare Mehrleistung (ohne harte Deckel). Transparenz schaffen: Jeder sieht jederzeit seinen Stand (Dashboard statt Gerüchte). Regeln festlegen: Attribution, Storno, Zahlungsziele, Fairness-Logik. Einführen wie Change: Pilot, Feedback, Nachschärfen – und danach konsequent leben. Review: Quartalsweise prüfen: Was steuert – und was schadet?  

Trigger-Akquise: So erreichst du 5x höhere Abschlussraten Warum kämpfen sich die meisten Verkäufer mit 2-8% Terminquote durch die Kaltakquise, während andere 20-32% erreichen? Die Antwort: Timing schlägt Masse. In dieser Episode erfährst du, wie du mit Trigger-basierter Akquise zur richtigen Zeit beim richtigen Kunden anrufst – genau dann, wenn echter Bedarf entsteht. Das erwartet dich: Warum "Nein" wirklich "Nein, jetzt nicht" bedeuten kann 5 Trigger-Events aus der Praxis mit konkreten Zahlen Praxisbeispiel: Versicherungsmakler steigert Terminquote von 10% auf 45% Startplan: So richtest du dein Trigger-System in 2 Stunden ein Welche kostenlosen Tools du brauchst (Google Alerts, LinkedIn, CRM) Kernaussage: Das wichtigste in der Kaltakquise ist nicht dein Skript, nicht deine Einwandbehandlung, nicht deine Tonalität – sondern das richtige Timing. Der erste Verkäufer nach einem Trigger-Event hat eine 5-fach höhere Abschlusswahrscheinlichkeit. Sales-Cycles verkürzen sich um 30%. Aus Telefon-Terror wird intelligente Akquise. Links: Reflex-Rhetorik® Training: https://umsatzuni.de

► Hier gehts zur nächsten Episode (Meine Geschichte): https://linkly.link/2WkUE  ► Download Stakeholder Map: https://linkly.link/2YkcZ  Enterprise Sales ist die Champions League im Software Vertrieb. Closing Skills und gut Pitches reichen hier nicht mehr aus um zu bestehen. Ich zeige dir die vier entscheidenden Tools, mit denen du die Kontrolle über komplexe Sales Cycles zurückgewinnst und deine Ziele nicht nur erreichst, sondern in der höhesten Spielklasse des SaaS Sales übererreichst. So kann ich dir im Sales helfen: zur Software Sales Formula: https://www.softwaresalesformula.com zum Sales Gym: https://www.sales-gym.io Coaching & Training anfragen: https://2ly.link/24kPi Kickscale: Extended Free Version: https://2ly.link/1zdl4 Timestamps: (00:00) Sales Start bei 0 (02:44) Kunden statt Produkt verstehen (07:44) Fokus auf echte Problem-Statements  (11:24) Battle Cards & Trap Setting  (15:48) Vier Schritte Discovery Framework (21:18) Pipeline- & Territory-Planung  (24:54) Fazit: Der 90-Tage-Plan Infos: jiri@softwaresalesformula.com https://www.softwaresalesformula.com  https://www.sales.gym.io 

How can industrial leaders use auctions strategically to support long sales cycles and build long-term trust?In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson sits down with Jason Levy, President of The Levy Group, to explore how industrial equipment auctions can become a strategic business tool rather than a last-minute decision.Jason shares real-world examples from the industrial auction and asset recovery space, where timing is unpredictable, sales cycles are long, and trust is everything. Together, Donna and Jason discuss why early planning, accurate valuation, and relationship building are essential for manufacturers, plant managers, and operations leaders looking to reallocate capital, upgrade technology, or reduce risk.This conversation reinforces a core theme of the podcast: companies that invest in relationships today are better prepared to make confident, informed decisions tomorrow.Key Takeaways:Planning early gives leaders more control over timing, price, and outcomesEquipment value is often misunderstood without expert insightAuctions provide fair market value when the process is done correctlyRelationships matter more when decisions involve multiple stakeholdersRegular plant walk-throughs spark better long-term decisionsAction Step for Listeners:Schedule a yearly equipment review with a trusted expert to understand what you use, what you don't, and where hidden value may exist.Episode Time Stamps:00:00 – Introduction: Why relationship building matters in long sales cycles01:20 – Meet Jason Levy: Industrial auctions, asset recovery, and preparation03:20 – Why companies delay decisions on surplus equipment05:10 – Planning reality: why auctions take 90–120 days07:30 – Specialized vs. common equipment and timing expectations09:30 – Setting realistic expectations around equipment value12:10 – Valuation mistakes that lead to bad business decisions14:30 – Trust as the foundation of valuation conversations16:40 – Why surplus equipment is often ignored internally18:40 – Using auctions to unlock capital and reduce risk20:50 – Selling equipment to fund upgrades and growth23:10 – New vs. used equipment misconceptions25:10 – Environmental and workforce impact of reselling equipment27:20 – Auctions as a strategic tool, not a last-minute move29:10 – Final thoughts on trust, timing, and long-term relationships30:29 – Episode close *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Stop "toasting" your customers and start closing. Are you stuck wondering if you should be "formal" or "playful" with a client? You're asking the wrong question. In today's episode, I break down why the setting doesn't matter—the complexity of the deal does.Selling isn't just about a smooth pitch; it's the alignment of motives. If you don't understand what truly drives your buyer, you aren't selling—you're just talking. Let's give you a high-level framework to dominate the Nigerian market.What you will master in this episode: * The Motive Match: Why aligning agendas beats "pitching" every single time. * Simple vs. Complex: How to spot the difference using Price, Risk, and Sales Cycles. * The Relationship Asset: Why complex deals fail without a solid foundation. * Stakeholder Management: How to navigate deals involving multiple decision-makers.You need to stop guessing and start executing. Your 2026 revenue depends on your ability to categorize your leads and hunt accordingly.Listen to the full episode now and Subscribe to stay ahead of the curve.Are you ready to transform your results? Join my Sales Training (Jan 12–23, 2026). We'll dive deep into phone sales and relationship building.Call or WhatsApp me at 08064662140 to discuss your 2026 goals today.

This episode is brought to you by HalloCasa, the SEO-ranked digital business card for real estate agents. Looking to find the right agent, no matter where you are?Visit https://home.hallocasa.com to discover and connect with top real estate agents globally.This time we sat down with Theresa Mueller, CEO of Trelleum Real Estate, to explore her journey from early career steps to building a global commercial real estate firm.With over 20 years of experience, Theresa shares how she started in real estate, founded Trelleum, and developed the skills needed to thrive in international markets. We dive into lead generation, global sales cycles, conferences, investment opportunities, and today's market outlook.Timestamps:00:01:00 Introduction00:03:00 Early career and entering real estate00:05:00 Creating Trelleum Commercial Real Estate00:08:00 Skills for building an international real estate firm00:09:40 How international commercial real estate started for her00:16:40 Lead generation, marketing, and role of NICAR00:21:40 Sales cycles in global real estate transactions00:23:40 Current listings Theresa is offering00:24:40 Destinations to invest in commercial real estate00:26:00 Current real estate market outlook00:29:00 Events where you can meet Theresa in person00:33:00 Contact information and conclusionConnect with Theresa Mueller:Website: https://www.trelleum.com/LinkedIn:   / theresamueller  

Daniel catches up with Ari Galper, the world's leading authority on trust-based selling, Founder of Unlock The Game and AriAI. From leaving a traditional sales career to pioneering a new way of selling, Ari has helped thousands of businesses shorten sales cycles and win clients without the endless chase. Daniel and Ari explore the core principles of trust-based selling, why authentic relationships beat outdated tactics, and how shifting focus from the pitch to the problem can transform results. They also touch on Ari's work in AI sales coaching and the personal lessons that have shaped his approach.

In this episode of Stronger Sales Teams, Ben Wright unpacks the craft of building impactful case studies that fast-track the sales cycle. He begins by addressing the common challenge of drawn-out sales processes and stresses the importance of refining internal operations to boost team performance. Ben underscores the power of storytelling in earning client trust, noting that well-written case studies and authentic testimonials can be pivotal in shaping buying decisions and strengthening customer confidence. With a focus on strategic use of SEO-driven keywords and structured storytelling, listeners will gain clear insights into creating compelling content that resonates with audiences, builds credibility, and ultimately accelerates deal closures. Key Takeaways: Storytelling and well-prepared case studies can build trust and expedite the sales process by establishing credibility with potential customers. Effective case studies should follow a structured format, focusing on the situation, response, and outcome to clearly articulate the value proposition. Building a varied library of over 20 case studies helps sales teams address different customer segments, market needs, and scenarios. Incorporating video testimonials and client quotes can further enhance the impact of written case studies, offering multiple formats for customer engagement. Making room in your schedule to create these resources is key; starting with streamlined video recordings can efficiently generate content for case studies. Time Stamps: 0:00 Intro 1:13 Moving Customers Through The Buying Cycle Quicker 5:15 The Power of Story Telling 6:43 Setting Up Strong Case Studies 10:37 Formatting Case Studies 12:15 Structure of Case Studies 15:15 Examples of Case Studies 20:29 Recap 22:19 Outro Rate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode! I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.

summary In this conversation, Chad Burmeister and Dr. Ashwin Mehta discuss the transformative impact of AI on customer experience and sales processes. They explore how AI can enhance the customer journey, reduce costs, and improve sales outcomes while addressing misconceptions about AI's role in the workforce. The discussion also delves into the ethical considerations of AI deployment and the importance of governance in ensuring responsible use of technology. Dr. Mehta shares insights on various AI technologies and their applications in sales and marketing, emphasizing the need for a hybrid approach that combines human expertise with AI capabilities. takeaways AI is transforming customer experience and sales cycles. Disruption in markets has led to longer sales cycles. AI can help reduce the cost of sale significantly. The market is confused about the meaning of AI. AI technologies are evolving rapidly and can automate many processes. Ethics and governance are crucial in AI deployment. A hybrid approach of humans and AI agents is ideal. Understanding the impact of AI on society is essential. Sales intelligence can be improved with AI tools. The attitudes towards AI are becoming more accepting. Chapters 00:00 Introduction to AI and Customer Experience 02:59 AI's Impact on Sales Cycles and Customer Experience 05:57 Reducing Cost of Sale with AI 09:12 Misconceptions of AI and Digital Labor 12:02 AI Technologies and Their Applications 18:03 Ethics and Governance in AI Deployment 30:08 Future of AI in Business and Continuous LearningProudly brought to you by Nooks.ai and BDR.ai, we share proven strategies and cutting-edge technologies that enable sales teams to dramatically accelerate outcomes. Learn how to leverage AI, automation, and conversational intelligence to 5X, 10X, or even 100X your impact. The future of sales is here—let's build it together.

David Esber is the Co-Founder and Chief Commercial Officer of Enviz, a platform revolutionizing how unbuilt properties are designed, marketed, and sold. Frustrated by the limitations of blueprints and static renders, David launched Enviz in 2019 to enable immersive, 1:1 virtual and augmented reality walkthroughs that bring unbuilt spaces to life. Since then, Enviz has helped thousands of users, architects, developers, and homebuilders visualize, refine, and sell their projects with greater impact, saving time, reducing errors, and enhancing customer engagement. At Enviz, David leads sales, marketing, and operations, driving the company's mission to empower 3D designers and shape the future of spatial visualization.(01:42) – Understanding VR, AR, ER / MR(02:51) – The Journey of Enviz(04:28) – Real-Time 3D Visualization(09:14) – The Future of AR(20:05) – Feature: Blueprint - The Future of Real Estate - Register for 2025: The Premier Event for Industry Executives, Real Estate & Construction Tech Startups and VC's, at The Venetian, Las Vegas on Sep. 16th-18th, 2025.(20:58) – Challenges & Costs(22:30) – Trust in Pre-Development Sales (26:33) – Targeting Architecture Firms & Large Clients (28:54) – Sales Cycles & Client Criteria(33:13) – Competition landscape & moats (39:45) – Collaboration Superpower: David's dad & Jaron Lanier (VR founder, Wiki)

Gero Decker, Gründer von Signavio, gibt dir Einblicke in die unkonventionelle Sales-Strategie in den frühen Jahren. Er teilt, wie das Unternehmen mit branchenfremden Junior-Sellern startete, warum uncapped commission der richtige Weg ist und wie sie von 0 auf 50 Millionen ARR skaliert haben. Was du lernst: Warum Signavio bewusst branchenfremde Junior-Seller einstellte Die Bedeutung von Energie und Lernbereitschaft vs. Erfahrung Wie man Sales-Cycles durch cleveres Pre-Sales und Procurement-Management verkürzt ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Gero und Florian: Gero Decker: https://www.linkedin.com/in/gerodecker/  Signavio: https://www.signavio.com/de/  Florian Dostert: https://www.linkedin.com/in/florian-dostert/  Syntinels: https://www.syntinels.com/ Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/ 

Große Deals, lange Sales Cycles und ein begrenzter Pool an passenden Zielkunden? Say no more. Gerade für Enterprise SaaS Companies ist Account-Based-Experience (ABX) nach wie vor extrem relevant. In dieser Folge sprechen Matthis und Tim darüber, wie du mithilfe deiner bestehenden Kundendaten die richtigen Accounts identifizierst, wie Marketing und Sales gemeinsam überzeugende Touchpoints schaffen und warum maßgeschneidertes Messaging der Schlüssel zum Erfolg ist. Jetzt reinhören!

Entdecke die Lösungsfrage - eine revolutionäre Fragetechnik, die deine Kunden dazu bringt, sich deine Lösung selbst zu verkaufen! Was dich erwartet: Verstehe, warum "Telling is not selling" - und was du stattdessen tun solltest Lerne eine psychologisch hochwirksame Fragetechnik kennen, die Kundenwiderstände reduziert Erfahre, wie du komplexe Verkäufe durch clevere Fragen beschleunigst Entdecke den Unterschied zwischen suggestiven und echten Lösungsfragen Die Technik: Lösungsfragen bringen deine Kunden dazu, aktiv zu artikulieren, welchen Nutzen deine Lösung für sie hat. Statt zu erzählen, stellst du gezielte Fragen, die den Kunden zum Nachdenken anregen und eine positive Verkaufsatmosphäre schaffen. 3 Hauptvorteile dieser Technik: Reduktion von Kundenwiderständen - Weniger Einwände durch Selbstüberzeugung Steigerung der emotionalen Bindung - Höhere Identifikation mit der Lösung Verkürzung der Sales Cycles - 15-20% schnellere Entscheidungen Besonders wertvoll für: Komplexe Verkaufssituationen mit mehreren Entscheidungsträgern B2B-Verkäufer und Berater Alle, die aufhören wollen, Kunden "zuzutexten" Verkäufer, die nachhaltige Überzeugungsarbeit leisten wollen Wichtiger Hinweis: Timing ist entscheidend! Lerne, wann der richtige Moment für Lösungsfragen ist und wie du sie richtig formulierst. Basierend auf den Forschungsergebnissen der Huthwaite Unternehmensberatung und bewährten Verkaufstechniken aus dem Umsatzuni-Podcast. Bonus: Praktische Übungsanleitung inklusive - damit du die Technik sofort anwenden kannst!  

"Elite sales leaders don't just hire sellers - they hire 'pirates and romantics' who can thrive in chaos when everything's broken."In today's episode of Bricks & Bytes, we had Scotland Foss, who helped build PlanGrid before its $1B acquisition by Autodesk. Scotland shared his proven playbook for construction tech go-to-market success from his journey across multiple ventures.Tune in to find out about: ✅ Why product-market fit must come before hiring salespeople ✅ The power of "mutual action plans" in closing complex deals ✅ How PlanGrid's freemium strategy created viral adoption on job sites ✅ Why unlimited user pricing models work better than per-seat in construction ✅ How a 90-second video convinced a CEO to take a 2-hour meetingListen now on Spotify to hear Scotland's insights on building successful construction tech sales organizations in challenging market conditions.

Highlights from this week's conversation include:Willz's Background and Journey (1:25)Discussing Real Estate Data Challenges (2:58)Inspiration for Software Creation (4:05)From Spreadsheet to Software (9:04)Challenges in Ownership Identification (12:24)Company Acquisition (16:00)Pitching Investors with Data Tools (18:46)Lessons Learned from Selling the Company (21:45)The Journey to Ready (26:55)Sales Development Representatives Explained (29:22)Role of Data in Sales (33:30)Real-Time Dashboards (36:54)Human-AI Collaboration (39:53)Human Touch in Data Compilation (44:02)Paradigm Shift in Data Access (46:19)Frustrations with Sales Cycles (48:22)Value of Genuine Conversations (55:23)Optimizing Internal Tools (56:23)Future of Data Interfaces and Parting Thoughts (57:21)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

The real estate industry has a burnout problem. When you're constantly showing homes, shooting content, managing your business, and dealing with longer sales cycles, it becomes unsustainable.    In this episode of the Tom Ferry Podcast Experience, Tom talks with Kate Newey – the Hat & Heels Realtor from Chicago – about how she solved the burnout problem in her own business.    I'll give you a little hint… It wasn't just about hiring help — it was about finding the right kind of person for a very specific role. That decision changed everything   She'll walk you through her journey of scaling her business, hitting the wall, breaking through, and onboarding someone during a terrifying time.   If you're ready to solve your own burnout problem and conquer these longer sales cycles, watch or listen to this episode now!   Want to start winning in every area of life like Kate is? As you'll learn in the episode, she took a major leap of faith when she started coaching, and it's paid off BIG TIME. It's the story you'll hear repeatedly. But before you leap, all you have to do is schedule a free call to learn more. Schedule now – thank yourself later. 

In this episode of the Transform Sales Podcast: Sales Software Review Series, Dave Menjura ☁, RevOps Marketplace Specialist at CloudTask, interviews Jói Sigurdsson, Founder & CEO at CrankWheel, an intuitive screen-sharing tool designed for seamless communication between sales representatives and clients. Jói explains how CrankWheel helps sales teams engage prospects in real-time with instant screen sharing—without requiring downloads or complicated setups. By eliminating friction in remote presentations, CrankWheel empowers sales reps to deliver smooth, professional demos that keep prospects engaged and drive conversions. Ideal for teams handling outbound sales, customer support, and remote meetings, CrankWheel makes it easier to showcase products, answer objections on the spot, and accelerate the sales cycle with just a simple link. Try CrankWheel here: https://getcloudtask.com/crankwheel-e5ae1e #transformsales #salessoftware #crankwheel #cloudtask

It goes without saying that success in the government contracting ecosystem requires more than just having good methodologies and processes, both of which are significantly enhanced by strategy and knowledge.Amber Hart and Lisa Shea Mundt, cofounders of The Pulse of GovCon, believe that taking a true “BD 360” approach to the market means enhancing all aspects of the federal sales process with the goal of achieving an intuitive understanding of how agencies buy things.They have now put permanency to their concept in the form of a book aptly named BD 360, from which the ideas in it are the foundation for this episode with our Ross Wilkers.Legislation, policy and knowing how people work is where much of the conversation centers around. Yes, they talk about proposals too.

Join host Mike Murphy as he welcomes Tanner Knecht, Local Product Group Manager for ABB in the U.S., to explore ABB's powerful packaging solutions for energy-intensive industries like chemicals, oil and gas, metals, and mining. This episode covers ABB's extensive product range from 500 to 60,000 horsepower, the long sales cycles that span up to 10 years, and ABB's unique approach to managing complex projects with multiple stakeholders. Tanner shares insights on ABB's seamless project execution and ongoing support, with real-world examples from LNG facilities to jet engine test stands, illustrating ABB's reliability and efficiency in demanding applications.Product Packaging Power Studies and Consulting 

In this episode of the Transform Sales Podcast: Sales Software Review Series, Amir Reiter, CEO at CloudTask, interviews Michael Kole, SVP of Marketing at Everflow, a comprehensive partner marketing platform that helps businesses manage and scale their affiliate, influencer, and partner programs. Michael shares how Everflow empowers marketers to track performance across all channels, analyze ROI with detailed insights, and automate compliance and optimization processes. With powerful analytics and seamless integrations, the platform enables businesses to maximize revenue growth efficiently while maintaining full control over their partnerships. Ideal for companies looking to optimize their partner marketing efforts, Everflow provides a scalable and data-driven approach to managing affiliate, influencer, and strategic partner relationships. Try Everflow here: https://getcloudtask.com/everflow. #transformsales #salessoftware #everflow #cloudtask

"You need to explain to the client their challenge and demonstrate how your solution addresses it. Potential purchases don't always come knocking with a clear need.” -Omer Frenkel Omer Frenkel is an Intelligence Product Expert for NEXYTE, Cognyte's Decision Intelligence platform. Omer brings extensive experience and know-how in the intelligence field, with a decorated tenure of over 18 years as an intelligence analyst, department head, and product manager in the Israeli research National Unit. Omer holds a B.A. in International Relations & Middle Eastern Studies and an M.A. in Political Marketing. In this episode, we explore B2G marketing strategies and sales cycles. Discover how to build trust and navigate government sales challenges. Website: https://www.cognyte.com/nexyte LinkedIn: https://www.linkedin.com/in/omer-frenkel-3127128/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/

"You need to explain to the client their challenge and demonstrate how your solution addresses it. Potential purchases don't always come knocking with a clear need.” -Omer Frenkel Omer Frenkel is an Intelligence Product Expert for NEXYTE, Cognyte's Decision Intelligence platform. Omer brings extensive experience and know-how in the intelligence field, with a decorated tenure of over 18 years as an intelligence analyst, department head, and product manager in the Israeli research National Unit. Omer holds a B.A. in International Relations & Middle Eastern Studies and an M.A. in Political Marketing. In this episode, we explore B2G marketing strategies and sales cycles. Discover how to build trust and navigate government sales challenges. Website: https://www.cognyte.com/nexyte LinkedIn: https://www.linkedin.com/in/omer-frenkel-3127128/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/

So you're in sales and want to get paid faster? Want to close more deals, bigger deals, and more often? Here are some philosophies, skills, and techniques you can implement starting TODAY to close bigger deals faster. Interested in sales coaching? Message me on Instagram @thecolinwalters or shoot me an email at colinwalters2322@gmail.com to get on the waiting list. If you enjoyed this episode, can you please help and: 1. Leave a 5-star rating and review?  2. Share this with one friend? 3. Support the newsletter?  https://seedsofsuccess.beehiiv.com/subscribe Thank You

Title: Rise and Thrive in 2025: The 3 Sales Cycles – The Path to Attraction and Generosity Host: Michael J. Maher Description: Welcome to Day 4 of our Rise and Thrive in 2025 podcast series! In this episode, Michael J. Maher addresses a critical challenge in the entrepreneurial world: the sales cycle. With 4 out of 5 entrepreneurs dropping out, we're facing a sales crisis. The outdated chase-and-corner-them sales method no longer works in today's consumer-driven marketplace. Michael breaks down the flaws of the traditional sales cycle and introduces a more effective approach based on attraction and generosity. Learn how to escape the cycle of discontent and build a business that thrives on referrals and trust. (7L) Referral Strategies and Podcast Topics: 3 Sales Cycles, Genergy Special Offer: Join a community that builds businesses on attraction and generosity! Visit www.JoinGenGen.com to become a part of the Generosity Generation today.

The Idea to Author Coachhttps://www.facebook.com/groups/ideatoauthorcommunityThe purpose of the show is to transform your business and life with education and inspiration. I introduce busy business leaders to trends in business, technology, and marketing to highlight people you should know.First ParagraphAre you tired of feeling like your healthcare business is stuck in a rut, with long sales cycles and fierce competition making it difficult to stand out in a noisy market? You're not alone. As a healthcare leader, you're constantly looking for ways to accelerate growth and make the right bets with your budget. But with so many options and strategies out there, it can be overwhelming to know where to start. That's where Saul Marquez comes in - an 18-year healthcare veteran with a wealth of experience in transforming the payer and provider space."Second ParagraphAs the CEO of Outcomes Rocket, a full-service marketing agency specializing in healthcare, Saul has spent the past two decades working with mission-driven healthcare founders and leaders to help them achieve their goals. With a team of marketers and creatives at his disposal, Saul has developed a unique approach to healthcare marketing that combines innovative strategies, cutting-edge technology, and a deep understanding of the healthcare industry. From ads and podcasts to PR and web development, Saul's team has the expertise to create and execute on customized marketing plans that drive results. Join us as we explore the latest trends and insights in healthcare marketing with Saul Marquez."EpisodeDuring this episode, we'll do a deep dive into the changes and hot topics of healthcare marketing including the biggest challenges and growth. I will leverage the expertise of my guest and how to navigate the unique dynamics of the field. CTABy the end of this episode, you will be better equipped to know what to do, & I encourage you to contact my guest, Saul Marquez, Founder & CEO of Outcomes Rocket.Have you ever wondered why your carefully crafted emails end up in spam folders, never reaching their intended recipients? In our next episode, we dive deep into the world of email deliverability with Nicolas Toper, the mad scientist inventor behind INBOXBOOSTER. Nicolas shares his groundbreaking AI-driven solutions that are revolutionizing email marketing and keeping messages out of spam folders. You'll discover practical strategies to dramatically improve your email campaigns' success rates and learn how AI is reshaping the email ecosystem.With an impressive track record of delivering over 50 billion emails at scale over 15 years, Nicolas brings unparalleled expertise to our discussion. As a YCombinator alumnus and recently featured innovator in Forbes, Nicolas has earned recognition for his game-changing approach to email marketing. His company, INBOXBOOSTER, serves over 2,000 clients, including industry giants, and has been highlighted in prominent publications like FinSMEs and Business Mole. Holding a Master of Science in Computer Science and four patents in computer compiler optimization and email deliverability, Nicolas is at the forefront of merging AI technology with email marketing strategies.During this episode, we'll do a deep dive into the changes and hot topics of email deliverability, and AI secrets along with the biggest challenges and growth. I will leverage the expertise of my guest and how to navigate the unique dynamics of the field.By the end of this episode, you will be better equipped to know what to do, & I encourage you to contact my guest, Nicolas Toper is the CEO and Co-Founder of Inboxbooster.The Idea to Author Coachhttps://www.facebook.com/groups/ideatoauthorcommunityThe Doctor offers a complimentary strategy session at TheDoctorOfDigital@pm.me.https://swellai.com/?via=mick-the-doctor-of-digitalOn Track Ian Hunterhttps://www.amazon.com/dp/1789523044?ref_=cm_sw_r_cp_ud_dp_WOLGDN9AD6UWV1H4EG8OBurning America: In the Best Interest of the Children?Mick, The Doctor of Digital, Smith mick.smith@wsiworld.comBurning America: In the Best Interest of the Children?https://burning-america.comAmazon: https://www.amazon.com/G-Mick-Smith/e/B0B59X5R79Also at Barnes & Noble, Walmart, and TargetLeave a message for The Doctor of Digital:https://podinbox.com/thedoctorofdigitalpodcastInstagram: burningamericacommunityPatreon burningamericacommunity:https://www.patreon.com/SmithConsultingWSITheDoctorofDigitalPodcastListen, subscribe, share, and positively review The Aftermath:https://podcasts.apple.com/us/podcast/the-aftermath-the-epidemic-of-divorce-custody-and-healing/id1647001828Substack:https://micksmith.substack.com/Commercials Voice Talent ||https://www.spreaker.com/user/7768747/track-1-commercialsNarratives Voice Talenthttps://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis for your business?https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith_Podcast&utm_source=SpreakerMake an Appointment:https://www.picktime.com/TheDoctorOfDigitalBe sure to subscribe, like, & review The Doctor of Digital™ PodcastSign up for the Doctor Up Your Life courseFacebook || Instagram || Twitter || LinkedIn || YouTubeConnect on LI! Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.

Julia Kumari Drapkin is the CEO and founder of ISeeChange, a data platform that combines resident-generated insights with AI to address climate adaptation challenges. Julia's background as a climate science reporter, covering disasters like Hurricane Katrina, inspired her to bridge the gap between people's lived experiences and actionable climate solutions. Her expertise in storytelling and data-driven insights shapes ISeeChange's people-first approach to building climate resilience.ISeeChange leverages ground-truth data—stories, photos, and observations—from residents and combines it with sensor, satellite, and proprietary AI models. The platform delivers actionable insights to cities, counties, and utilities, enabling them to prioritize real-time responses and long-term infrastructure design to adapt to 21st-century climate risks. By creating a feedback loop between communities and decision-makers, ISeeChange helps build trust, improve climate outcomes, and unlock the value of previously siloed data.In this episode, Julia shares insights on:Ground-Truth Data Integration combining resident observations with existing satellite and sensor data, delivering more granular and actionable insights for managing floods, heat waves, and infrastructure failuresAdaptation Over Politics, evident by how they are growing fastest in Republican-led states, showing that climate impacts are bipartisan and adaptation solutions resonate when framed around local needs like infrastructure protection and economic resilienceAI-Driven data processing, enabling faster prioritization of critical tasks while transforming anecdotal community feedback into validated, actionable intelligence for utilities and governmentsEnjoy!

In this week's edition of the AmiSights Podcast, we talk to Richard Walton, founder of Outsell Sales, a company specializing in helping B2B businesses succeed with outbound sales development. Richard shares why he champions traditional marketing activities over relying solely on online networking.“The traditional marketing back in the '80s was all about meeting people, shaking people's hands, and then somehow we got lazy…technology made us lazy,” he said. “I help our clients go back to the '80s, and I help them embrace more traditional marketing activities and to use technology to be very successful.” Today's episode explores key insights for business professionals, particularly in sales. We'll discuss the importance of using a broad suite of approaches to keep customers engaged, the shift from being seen as just a supplier to positioning yourself as a trusted partner, and how writing can help entrepreneurs clarify their thoughts and sharpen their strategic thinking. Connect with Richard: https://www.linkedin.com/in/richardwalton2/ Check out Outsell Sales: https://outsellsales.com/ Recorded on 11/13/24

In dieser Podcast-Folge spreche ich mit André Christ über effizientes Wachstum und den Weg zu 100M ARR. Wir sprechen über die Bedeutung verschiedener Metriken, die unerlässlich sind, um effizient und planbar zu wachsen. Dabei werden Metriken wie Annual Recurring Revenue, Net-Dollar-Retention, Gross-Retention und Average Revenue per Customer verwendet, um das Wachstum zu steuern. André erklärt auch, warum es wichtiger ist, Vorhersagen realistisch zu gestalten und diese einzuhalten, als auf Teufel komm raus hohes Wachstum anzupreisen und dieses Mal zu erreichen und mal zu scheitern.ALL ABOUT UNICORN BAKERY:https://zez.am/unicornbakery André ChristLinkedIn: https://www.linkedin.com/in/andrechrist/ LeanIX: https://www.leanix.net/ Join our Founder Tactics Newsletter:2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://www.tactics.unicornbakery.de/Was du lernst:•Die fundamentale Bedeutung von Kennzahlen am Anfang des Unternehmensaufbaus•Wie André Burn Management steuert•Wie man den Sweet Spot zwischen Wachstum und Effizienz findet •Die Herausforderungen beim Übergang von einem Ein- zu einem Mehrprodukt-Unternehmen und die mögliche Einführung einer Business-Unit•Die Bedeutung von Fokus für die erste große WachstumsphaseMarker:(0:00:00) Intro & LeanIX Zahlen, Daten & Fakten(0:07:01) Die Mendoza Line: Warum es leichter ist, das Wachstum gleich zu halten anstatt es wieder anzukurbeln(0:10:56) Vorhersagbarkeit und Predictability von Wachstum: So stellst du sicher, dass deine Pläne auch erreicht werden(0:24:39) Kern-KPIs für Planung von Wachstum: Net-Dollar-Retention, Gross-Retention, Average Value per Customer, Sales Cycles, und mehr(0:43:30) Burn Management: Wie steuerst du deine Ausgaben richtig?(0:50:56) Wachstum und Wandel zu Mehrprodukt-Unternehmen(1:01:46) Produktmanagement-Mindset für CEO.(1:13:49) Durchhalten im Unternehmertum. Hosted on Acast. See acast.com/privacy for more information.

This week, our host Brandi Starr takes the solo spotlight in the latest installment of Revenue Rehab, diving deep into "Quick Wins & Optimization" for your email nurtures. Join Brandi Starr, the insightful COO of Tegrita, as she navigates the pivotal "middle of the funnel," often referred to as the "messy middle." Leveraging her recent insights from the Winning by Design Revenue Architecture course, Brandi shares invaluable strategies for enhancing conversion rates and aligning your funnel goals with actionable tactics. Discover how small, incremental improvements can lead to significant gains in targeting and personalization, and why clean data and detailed tracking are essential for maximizing every lead. Through Brandi's expert narrative, you'll learn to re-evaluate existing strategies, focus on meaningful engagement, and ultimately, prevent your resource bucket from leaking. Tune in as Brandi breaks down the importance of optimizing the middle of the funnel to transition leads from curiosity to commitment, ensuring you're not just managing, but excelling in your revenue goals. Brace yourselves for a therapy-like session packed with actionable insights and practical solutions, perfect for CMOs and CROs striving to elevate their marketing strategies. Bullet Points of Key Topics + Chapter Markers: Topic #1 Quick Wins & Optimization: Personalizing Email Nurtures [07:45] “Small, incremental improvements can yield significant results,” Brandi Starr emphasizes. “By refining email nurtures and focusing on better targeting and personalization, we can significantly optimize conversion rates. Don't overlook the power of leveraging digital behaviors to understand and engage your audience effectively.” Topic #2 Challenges with Nurture Campaigns: Aligning with Sales Cycles [13:22] “Before replacing underperforming campaigns, it's crucial to understand why they failed,” Brandi Starr advises. “Aligning your nurture durations with your sales cycles can greatly enhance their effectiveness. Remember, it's about creating a journey that transitions leads smoothly from curiosity to commitment.”  Topic #3 Data Tracking and Metrics: Conversion Points Analysis [23:15] “Clean data is the backbone of efficient campaign management,” Starr argues. “Focusing only on large conversion points can cause us to miss the nuances. By tracking detailed metrics and understanding the ‘in-between' conversion points, we ensure that every part of our funnel is optimized and no revenue leaks through the cracks.” Links: Get in touch on: LinkedIn Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Have you ever wondered what it takes to turn a groundbreaking idea into a successful startup, especially in the face of seemingly insurmountable challenges? In this episode of The Angel Next Door Podcast, Marcia Dawood sits down with Tricia Compas-Markman, a civil engineer turned entrepreneur, to explore the uncharted waters of innovative problem-solving and business resilience. Through their engaging discussion, listeners gain an intimate look at the complexities and triumphs of launching a mission-driven venture.With a background in civil engineering from Cal Poly and a passion for providing clean drinking water in disaster zones, Tricia shares her journey from a simple master's thesis to founding DayOne Response—a company dedicated to creating family-sized water treatment devices. Her story is one of visionary thinking, relentless determination, and an unyielding commitment to making a positive impact on vulnerable communities worldwide.In this episode, Marcia and Tricia go deep into the entrepreneurial process, covering topics such as tech transfer, investor engagement, complex sales cycles, and the strategic shifts required for sustainability. Listeners will learn about the importance of intellectual property, the challenges of regulatory approvals, and the intricacies of selling to large organizations and relief agencies. Moreover, Tricia's pivot to aiding other entrepreneurs through Venturewell showcases the enduring value of lessons learned, even when a startup doesn't survive. This episode is a must-listen for aspiring entrepreneurs, investors, and anyone intrigued by the journey of turning innovative ideas into impactful realities. To get the latest from Tricia Compas-Markman, you can follow her below!LinkedIn - https://www.linkedin.com/in/tricia-compas-markman-04103239/  Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

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The Idea to Author Coachhttps://www.facebook.com/groups/ideatoauthorcommunityThe purpose of the show is to transform your business and life with education and inspiration. I introduce busy business leaders to trends in business, technology, and marketing to highlight people you should know.First ParagraphAre you tired of feeling like your healthcare business is stuck in a rut, with long sales cycles and fierce competition making it difficult to stand out in a noisy market? You're not alone. As a healthcare leader, you're constantly looking for ways to accelerate growth and make the right bets with your budget. But with so many options and strategies out there, it can be overwhelming to know where to start. That's where Saul Marquez comes in - an 18-year healthcare veteran with a wealth of experience in transforming the payer and provider space."Second ParagraphAs the CEO of Outcomes Rocket, a full-service marketing agency specializing in healthcare, Saul has spent the past two decades working with mission-driven healthcare founders and leaders to help them achieve their goals. With a team of marketers and creatives at his disposal, Saul has developed a unique approach to healthcare marketing that combines innovative strategies, cutting-edge technology, and a deep understanding of the healthcare industry. From ads and podcasts to PR and web development, Saul's team has the expertise to create and execute on customized marketing plans that drive results. Join us as we explore the latest trends and insights in healthcare marketing with Saul Marquez."EpisodeDuring this episode, we'll do a deep dive into the changes and hot topics of healthcare marketing including the biggest challenges and growth. I will leverage the expertise of my guest and how to navigate the unique dynamics of the field. CTABy the end of this episode, you will be better equipped to know what to do, & I encourage you to contact my guest, Saul Marquez, Founder & CEO of Outcomes Rocket.Have you ever wondered why your carefully crafted emails end up in spam folders, never reaching their intended recipients? In our next episode, we dive deep into the world of email deliverability with Nicolas Toper, the mad scientist inventor behind INBOXBOOSTER. Nicolas shares his groundbreaking AI-driven solutions that are revolutionizing email marketing and keeping messages out of spam folders. You'll discover practical strategies to dramatically improve your email campaigns' success rates and learn how AI is reshaping the email ecosystem.With an impressive track record of delivering over 50 billion emails at scale over 15 years, Nicolas brings unparalleled expertise to our discussion. As a YCombinator alumnus and recently featured innovator in Forbes, Nicolas has earned recognition for his game-changing approach to email marketing. His company, INBOXBOOSTER, serves over 2,000 clients, including industry giants, and has been highlighted in prominent publications like FinSMEs and Business Mole. Holding a Master of Science in Computer Science and four patents in computer compiler optimization and email deliverability, Nicolas is at the forefront of merging AI technology with email marketing strategies.During this episode, we'll do a deep dive into the changes and hot topics of email deliverability, and AI secrets along with the biggest challenges and growth. I will leverage the expertise of my guest and how to navigate the unique dynamics of the field.By the end of this episode, you will be better equipped to know what to do, & I encourage you to contact my guest, Nicolas Toper is the CEO and Co-Founder of Inboxbooster.The Idea to Author Coachhttps://www.facebook.com/groups/ideatoauthorcommunityThe Doctor offers a complimentary strategy session at TheDoctorOfDigital@pm.me.https://swellai.com/?via=mick-the-doctor-of-digitalOn Track Ian Hunterhttps://www.amazon.com/dp/1789523044?ref_=cm_sw_r_cp_ud_dp_WOLGDN9AD6UWV1H4EG8OBurning America: In the Best Interest of the Children?Mick, The Doctor of Digital, Smith mick.smith@wsiworld.comBurning America: In the Best Interest of the Children?https://burning-america.comAmazon: https://www.amazon.com/G-Mick-Smith/e/B0B59X5R79Also at Barnes & Noble, Walmart, and TargetLeave a message for The Doctor of Digital:https://podinbox.com/thedoctorofdigitalpodcastInstagram: burningamericacommunityPatreon burningamericacommunity:https://www.patreon.com/SmithConsultingWSITheDoctorofDigitalPodcastListen, subscribe, share, and positively review The Aftermath:https://podcasts.apple.com/us/podcast/the-aftermath-the-epidemic-of-divorce-custody-and-healing/id1647001828Substack:https://micksmith.substack.com/Commercials Voice Talent ||https://www.spreaker.com/user/7768747/track-1-commercialsNarratives Voice Talenthttps://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis for your business?https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith_Podcast&utm_source=SpreakerMake an Appointment:https://www.picktime.com/TheDoctorOfDigitalBe sure to subscribe, like, & review The Doctor of Digital™ PodcastSign up for the Doctor Up Your Life courseFacebook || Instagram || Twitter || LinkedIn || YouTubeConnect on LI! Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.

Anne Saulnier, the trailblazing CEO of Hex IQ, joins us to reveal how reimbursement data is revolutionizing healthcare sales. With her unique expertise in both marketing and enterprise software, Anne sheds light on the groundbreaking changes brought about by the 2020 law that mandates insurance companies to disclose negotiated rates. This newfound transparency empowers medical sales reps to showcase ROI compellingly, target the right customers, and accelerate their sales cycles. From Hex IQ's innovative solutions to the enthusiastic reception from healthcare professionals, Anne shares the journey of bringing actionable reimbursement data to the forefront of the industry.   Anne's story of founding Hex IQ is a testament to vision and perseverance. We explore her background, the pivotal moment that led to Hex IQ's creation, and the competitive edge the company offers in making healthcare data transparent and actionable. The episode delves into the challenges of market awareness and the positive impact Hex IQ's solutions have had on medical sales reps and physicians alike. Anne takes us through the user-friendly features of their software that streamline access to complex data and optimize sales strategies.   But Anne is more than just a pioneering CEO; she's also a hobby farmer, mother of three, and stand-up comedian. We get an inside look at how she balances these roles and what drives her to excel both professionally and personally. From high-risk hobbies to the future of AI in healthcare, Anne's multifaceted life offers a rich tapestry of insights and inspiration. This episode also tackles the critical issue of data security, emphasizing the measures needed to protect business transactions in the healthcare sector. Join us for an engaging and enlightening conversation that spans the realms of data science, personal passions, and industry innovation.   Meet the guest:   Anne Saulnier is a data nerd, a comedian, a hobby farmer, a former skydiver, and the CEO of a data science company called HexIQ. She and her team are on a mission to disrupt healthcare by revealing how money flows between major payers (such as Blue Cross Blue Shield, United, Cigna, and Aetna) and medical practices, health systems, and private equity firms.   Visit: https://hexiq.com/podcast/   Best Book - Blink by Malcolm Gladwell (https://www.amazon.com/Blink-Power-Thinking-Without/dp/0316010669) Best Food/Restaurant - Halibut Fish at Scales Restaurant in Portland, Maine (https://www.opentable.com/scales?ref=1068) Best TV Show - Old Man (https://www.imdb.com/title/tt5645432/)     Watch Anne's Stand-up comedy snippets on her TikTok Account - https://www.tiktok.com/@annesaulnier

Ben Brady is joined by Paul R. Butterfield, Founder and CEO of Revenue Flywheel Group and a renowned expert in optimizing sales cycles. Together, they tackle the unique challenges real estate agents face within their sales processes and discuss actionable strategies for improvement. Paul shares his insights on common pitfalls in real estate sales cycles, particularly how agents can become disconnected from key business activities like customer acquisition as they scale their operations. This discussion is crucial for agents and brokers looking to refine their sales approach and maintain direct involvement in generating new business.

For many agency owners, sales is a necessary evil. For others, it's your natural gift, and you look forward to doing it. Either way, you can always benefit from making it easier and better for you. One of the biggest benefits we cover in today's episode is shortening the sales cycle. Many agencies struggled with elongated sales cycles last year, but that doesn't need to become par for the course. Stephen Steers joined me on the podcast to teach us how storytelling in sales is one of the most effective ways to make sales faster and easier. He shares a ton of nuggets of info from understanding why people buy, why agency owners need to stay in contact with prospects (and how), and how to use storytelling to catch the attention of prospects and keep them interested. The bottom line is sales doesn't have to feel icky. By embracing storytelling, you can build trust, forge deeper connections, and get prospects excited to work with you. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why founders and agency owners should aim to fire themselves from sales The Magnificent 7 reasons why people buy Maintaining relationships with prospects throughout the sales cycle What is storytelling in sales? Unlocking urgency for prospects 4 questions to ask yourself before telling a story to a prospect Why storytelling is so effective and what we get wrong about it Preparing for 3 types of objections from prospects The AREA Framework

Shedding more light on the sales world is Caryn Kopp from Kopp Consulting. Caryn shares her unique strategies and theories that have helped her and her clients cut down on sales cycles, creating impactful messaging tailored to specific prospects and purposes. She explains to Joel Volk, host of Small BizCast, how Ai and other groundbreaking tools give her the edge in a competitive market. Whether you're struggling to get in front of the right clients or looking to refine your sales outreach, today's episode is packed with actionable insights and inspiring stories that will help you on your business journey.  00:00 Small Bizcast tackles sales challenges with expertise. 04:40 Discovering sales skills through phone book telemarketing. 09:27 Hired senior staff to avoid micromanaging. 12:00 Guide your sources to refer ideal clients. 14:31 Podcast seeks to share valuable business insights. 19:51 Outsource lead generation for small business growth. 21:18 Hire senior level business developers for success. 24:12 Employee lacks focus on customer-centric solutions. 30:02 Assessing client profitability and acquisition cost evaluation. 33:59 Understanding producer responsibilities leads to increased earnings. 36:42 Referral led to successful sales improvement strategy. 39:52 Reduce 14 hours, now only 4. AI for analysis, but human for calling. 44:06 Podcast aims to help connect and grow business. 44:51 Karen offers help for small businesses growth. ------------------- Guest: Caryn Kopp | Kopp Consulting | www.koppconsultingusa.com ------------------ We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Southern California Labrador Retriever Rescue

  What do fig trees and industrial glue have to do with sales success? Learn the unexpected agricultural analogy that could transform your sales strategy! This insight-packed conversation between two sales leaders will change the way you think about nurturing your team and your business. Get ready to dig deep and unearth the secrets of seed and soil in sales. Dive into the unexpected with Stephen Oommen and Mario Martinez Jr. on the Modern Selling Podcast. Stay tuned for a game-changing revelation that will recalibrate your sales mindset. If you're feeling frustrated with the lack of progress in your sales team, trying to figure out whether the problem lies with your people or your processes, then you are not alone! The struggle to identify the root cause of underperformance can be overwhelming, leaving you unsure of where to focus your efforts. It's time to untangle the web and uncover the real issues holding your sales team back. Let's dive into the importance of people, process, and tools in optimizing sales performance and achieving the outcomes you desire. Mastering Strategies for Growing Sales Numbers In this episode, Mario and Stephen discuss the importance of seed and soil in sales leadership, emphasizing the need for sales leaders to assess and address talent and environmental factors within their organizations to drive growth. By understanding the metaphor of seed representing talent and soil symbolizing the environment, sales leaders can strategically nurture their team members to optimize performance and achieve higher sales numbers. The key takeaway is that by focusing on both the individual talent (seed) and the organizational environment (soil), sales leaders can identify opportunities for improvement and implement strategies to drive sales growth effectively. This is Stephen Oommen's story: In Stephen Oommen's career, the significance of people, process, and tools in sales became apparent when he faced the challenge of revitalizing an underperforming organization. Through this experience, he uncovered the critical role of mindset and attitude within the sales team, igniting a transformation in his approach. Stephen's journey exemplifies the profound impact of human connections and individual perspectives on sales success. His ability to empathize and comprehend the human element within sales dynamics has not only reshaped his strategies but also inspired others to recognize the intrinsic link between people, process, and tools in driving sales performance. I usually would rather start with the soil, believe it or not. I would think through, if I were to build a finance plan, if I were to build anything, I would go through all of these metrics, see where our core skills were or wins, where do we have a toehold, a foothold and just market dominance. - Stephen Oommen My special guest is Stephen Oommen Stephen Oommen, formerly the vice president of enterprise sales at Outreach, boasts a robust 25-year tenure in sales, having navigated diverse industries, including substantial roles at Microsoft and ADP. His extensive experience encompasses selling an array of products, from cell phones to enterprise software. With a keen focus on driving sales performance and refining go-to-market strategies, Stephen's expertise in the critical elements of people, process, and tools in sales renders him an authoritative figure in optimizing team performance and achieving superior sales outcomes. In this episode, you will get the skills to: Mastering Strategies for Growing Sales Numbers at Scale: Learn how to exponentially increase your sales performance and drive revenue growth across your entire team. Embracing the Importance of People, Process, and Tools in Sales: Discover the vital role that people, processes, and tools play in optimizing sales outcomes and transforming your team's performance. Transitioning from Enterprise Sales to Strategic Advising: Uncover the key insights and strategies for successfully transitioning from traditional enterprise sales to a more strategic advisory role, unlocking new opportunities and revenue streams. Overcoming Challenges and Rebuilding in Sales Careers: Explore effective methods for overcoming challenges and rebuilding your sales career, empowering you to bounce back stronger and more resilient than ever. Cultivating Effective Leadership in Sales Organizations: Uncover the essential principles and practices for cultivating effective leadership within sales organizations, driving team motivation, and achieving outstanding results.   The key moments in this episode are: 00:00:09 - Introduction to FlyMSG and Modern Selling Podcast 00:01:01 - Introduction to Stephen Oommen 00:04:16 - Personal Revelation of Stephen Oommen 00:07:55 - Seed and Soil Analogy 00:11:23 - Addressing Attitude and Mindset Issues 00:12:58 - Setting Expectations for In-Office Attendance 00:15:16 - Contract Review and Decision Making 00:17:01 - Talent Management and Organizational Culture 00:20:58 - Assessing the Impact of Office Attendance 00:24:21 - Identifying Seed vs. Soil Problems 00:25:47 - Talent Misalignment Issue 00:26:50 - Skills and Sales Cycles 00:29:32 - Leadership Philosophy 00:31:10 - Soil Dynamics 00:33:44 - Fixing Challenges 00:40:56 - Importance of Tilling the Soil 00:41:23 - Connecting with Stephen 00:42:13 - All-Time Favorite Movie 00:42:46 - Request for Ratings and Review Timestamped summary of this episode: 00:00:09 - Introduction to FlyMSG and Modern Selling Podcast Mario Martinez Jr. introduces FlyMSG and the Modern Selling Podcast, highlighting the focus on helping sales leaders and practitioners grow their sales numbers at scale. 00:01:01 - Introduction to Stephen Oommen Mario Martinez Jr. welcomes Stephen Oommen, former VP of Enterprise Sales at Outreach, and discusses the importance of people, processes, systems, and tools in sales and marketing. 00:04:16 - Personal Revelation of Stephen Oommen Stephen Oommen shares a personal story of overcoming a challenging time during the recession, highlighting resilience and determination in the face of adversity. 00:07:55 - Seed and Soil Analogy Stephen Oommen discusses the concept of "seed" as the people or talent in an organization, and "soil" as the environment or infrastructure where people are placed. Emphasizes the importance of evaluating both aspects when addressing organizational growth and performance. 00:11:23 - Addressing Attitude and Mindset Issues Mario Martinez Jr. shares a personal experience of addressing attitude and mindset issues within a sales team, highlighting the significance of cultural alignment and team dynamics in achieving sales goals. 00:12:58 - Setting Expectations for In-Office Attendance Mario discusses the importance of getting to know his team and sets the expectation for in-office attendance. He confronts an employee who refuses to come into the office and questions the director about the employee's contract. 00:15:16 - Contract Review and Decision Making Mario contacts HR to review the employee's contract and discovers that there is no requirement for remote work. His boss advises him to fire the employee, but Mario decides to coach him first. 00:17:01 - Talent Management and Organizational Culture Stephen shares his belief in the importance of talent and the impact of an individual's circumstances on their performance. He emphasizes the need for creating an environment that attracts top talent and aligning skills with the company's needs. 00:20:58 - Assessing the Impact of Office Attendance Mario explains that the office attendance requirement was not solely about work but also about building rapport and getting to know the team. He emphasizes the impact of an individual's attitude on the entire team and the importance of reasonableness in expectations. 00:24:21 - Identifying Seed vs. Soil Problems Stephen discusses the complexity of identifying whether a problem lies with the individual (seed) or the organization (soil). He highlights the need to align an individual's skills with the company's processes and emphasizes the role of the leader in optimizing the environment for the team's success. 00:25:47 - Talent Misalignment Issue Stephen discusses the trend of misalignment in the marketplace, highlighting the importance of full cycle AE's and the skills required for enterprise sales. 00:26:50 - Skills and Sales Cycles Stephen explains the challenges in enterprise sales, emphasizing the need for specialized skills in creating pipeline due to longer sales cycles. 00:29:32 - Leadership Philosophy Stephen shares his management philosophy, focusing on potential, capability, and effort, while also discussing the nurture potential of skills. 00:31:10 - Soil Dynamics Stephen delves into the various components of the soil in sales, including historical evidence, marketing, leads, and investment in training and career growth. 00:33:44 - Fixing Challenges Stephen emphasizes the importance of starting with the soil to fix challenges, focusing on product-market fit, awareness, and driving demand in today's economy. He uses the analogy of nurturing a fig tree to illustrate the need for time and investment in the seed. 00:40:56 - Importance of Tilling the Soil Stephen and Mario discuss the analogy of changing out the seed versus tilling the soil in a sales context. They emphasize the impact of putting in the work to till the soil and fertilize it for more effective results. 00:41:23 - Connecting with Stephen Mario asks Stephen how listeners can connect with him. Stephen suggests reaching out to him on LinkedIn with a specific message, as he gets a lot of requests. He also provides his name spelling for reference. 00:42:13 - All-Time Favorite Movie Mario asks Stephen about his all-time favorite movie, and Stephen reveals it to be "Love and Basketball," a sports-related film. Mario expresses interest in the movie and plans to look it up. 00:42:46 - Request for Ratings and Review Mario asks listeners to give the podcast a five-star rating and review on iTunes. He also promotes the FlyMSG app for productivity. He concludes by thanking the audience for listening. Transitioning from Enterprise Sales to Strategic Advising Stephen shares his insights on transitioning from a role in enterprise sales to strategic advising, emphasizing the importance of understanding the holistic approach to sales leadership. The conversation delves into the significance of evolving from a focus on sales numbers to strategic advising, where sales leaders must balance people, Leveraging the Importance of People, Process, and Tools Stephen emphasizes the importance of aligning talent with the right processes and tools within the sales organization to optimize performance and drive better results. The discussion highlights the need for sales leaders to evaluate the alignment between individual salespeople, organizational processes, and tools to ensure synergy and effectiveness in achieving sales objectives. By leveraging the alignment of people, process, and tools, sales leaders can create a harmonious and efficient sales environment that maximizes the potential of their team and drives success in sales initiatives. The resources mentioned in this episode are: Connect with Stephen Oommen on LinkedIn and mention that you heard him on The Modern Selling Podcast to establish a specific connection. Download FlyMSG for free to save 20 hours or more in a month and increase your productivity. This is a free text expander and personal writing assistant. Give The Modern Selling Podcast a five-star rating and review on iTunes to show your support and help the podcast reach a wider audience.

Having no plans of becoming a CEO, engineer Marko Dinic shares his 18-year journey to becoming the leader of a company that excels in compliance solutions. Leading his company through both triumphs and challenges, Marko, CEO of Jatheon, delves into his experiences, lessons learned, and the unique insights he's gained along the way.Complex Sales Require Technical ExpertiseMarko emphasizes the need for deep technical understanding when selling intricate compliance solutions. Marko states, “In our industry, sales cycles are very long and involve numerous technical evaluations and integrations. Having a technical lead ensures that we can address any technical concerns that arise during the process, providing confidence to our clients and streamlining the sales journey.”Adapting Through Economic TurmoilFacing market turmoil and recession, Marko had to downsize and rebuild, showcasing resilience and adaptability in leadership. He recalls, “We went from 32 people down to six. So it wasn't going according to plan. But we were able to get back to a cash flow positive state by 2013.”Building the Right TeamThe journey to finding the right sales team involved trial and error, emphasizing the need for experienced, senior salespeople who understand the intricacies of the industry. Marko shares, “We arrived at our current setup, which is primarily SEO-based and PPC-based inbound leads. They come to our senior account executives. We do not have SDRs in front of them because we found that young sales executives do not help us at all.”Action Steps for CEOs:Embrace Technical Expertise in Sales: Ensure your sales team includes technical leads to handle complex details and improve the overall sales process.Focus on Resilience: Prepare for economic challenges by having adaptable strategies and a resilient mindset.Invest in Senior Talent: Hire experienced salespeople who can navigate complex sales environments and provide valuable feedback for product development.Marko Dinic's journey from engineer to CEO of Jatheon offers invaluable lessons for any leader. His experience underscores the importance of technical expertise in sales, resilience in the face of economic challenges, and the critical role of hiring the right team. To gain deeper insights into Marko's story and the strategies that have driven his success, listen to the full episode below. Whether you're a budding entrepreneur or an established CEO, this episode provides practical advice and inspiration for your own business journey. Episode DetailsChapters00:49 Overview of Jatheon Technologies02:52 Early Career and Joining Jatheon09:33 Navigating Financial Challenges and Reorganization09:33 Transitioning to CEO and Sales Department Challenges14:25 Structuring and Scaling the Sales Team20:34 Lessons from Trial and Error in Hiring24:30 Remote Work and Open Communication Culture30:51 Alignment and Continuous Improvement42:26 Recommendations and Closing RemarksAbout GuestMarko Dinic is an SaaS B2B entrepreneur, investor, and CEO of Jatheon Technologies, a Toronto-based com tech company that is a leader in the archiving and compliance technology sector.With a sharp focus on innovation and customer-centric solutions, Marko has spearheaded Jatheon's transformation into a key player in the data archiving space. His strategic vision centers around providing robust and secure archiving solutions that cater to regulated industries, including financial services, healthcare, and government entities. Marko's leadership is marked by a commitment to delivering technologies that ensure compliance with evolving regulations and enhance operational efficiency. His expertise and dedication have been pivotal in Jatheon's growth and its ability to help organizations manage their information governance and compliance challenges effectively.Social Links Connect with Marko on LinkedIn: https://www.linkedin.com/in/markodinic/Connect with Marko on Twitter: https://twitter.com/mdinicCheck out Jatheon's website: https://jatheon.com/Follow Jatheon on LinkedIn: linkedin.com/company/jatheon-technologiesFollow Jatheon on YouTube: https://www.youtube.com/@jatheonCheck out Alice's website: https://aliceheiman.com/Connect with Alice on LinkedIn: https://www.linkedin.com/in/aliceheiman/

Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! In today's episode, we dive deep into the critical challenges of lead conversion, exploring how businesses can shorten sales cycles and improve conversion rates. Roland and Ryan share their latest insights and strategies, focusing on the power of pillar content and effective follow-up techniques. They discuss real-world data and experiences, revealing what works and what doesn't in today's competitive market. Whether you're in B2B or B2C, selling products or services.Highlights:"The faster we followed up, the less it made a difference; it's the quality of engagement that counts.""Differentiation is key – without a compelling offer, you're just another option on a crowded shelf.""What is the one piece of content that you wish everyone would see before making a decision? That's your pillar content.""We found that the ungated content on YouTube drove more qualified leads than traditional methods."Timestamps:00:00 - The Challenge of Differentiation01:13 - Welcome and Introductions04:45 - Achieving Top 200 Podcast Status05:50 - Slow Growth and Sales Data Insights10:00 - Consumer Skepticism and Marketing Claims17:28 - Testing Speed to Lead and Volume20:00 - Importance of Pillar Content28:27 - Step-by-Step Implementation34:32 - Optimizing Lead Follow-Up39:57 - Final Thoughts and Call to ActionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

What do you get when you put Chris Rock, Timothée Chalamet, Greta Thunberg, & Marc Andreessen together? -- You get Tom Ferguson! The King of Water VC!(Warning! Tom is hilarious, so cancel your comedy cellar tickets because you won't need them)Today, we had the chance to speak with Tom, the founding partner of Burnt Island Ventures. They are the leading VC investor in all things water. They became this by compounding their network for years with some of the best water networks, including Imagine H2O. One notable thing he pointed out is, the IRA didn't include any investment into water infrastructure.

We've gone from arguably the biggest bull market in the history of tech in 2020-2021 to arguably tech's biggest down cycles in 2022-2023. It's not the first time, and it won't be the last. What does that mean for a sales leader? What does that mean for the pressures you're getting from your CEO, from the leadership team, from the board? How do you manage expectations, culture, product pivots, and value prop with your customer? Take a breath. Exhale. Ang McManamon (Vp of Sales, Crunchbase) gets candid about navigating tricky sales cycles — so you'll be best equipped for the inevitable next one. Use this to start closing more deals https://clickhubspot.com/atg The Science of Scaling is a HubSpot Original Podcast // Learn more about HubSpot for Startups // Produced by Matthew Brown

Paul Müller ist zu Gast, Mitgründer & CTO von Adjust, welches für 1,2 Milliarden Euro an Applovin verkauft wurde und inzwischen Partner bei EWOR, über den Weg zu 100 Millionen ARR.Paul hat Adjust als technischer Co-Founder Adjust auf über 100 Millionen ARR skaliert und wir sprechen in diesem Podcast über die wichtigsten Learnings aus dem Aufbau einer Sales-Organisation.Auf der einen Seite sprechen wir über den Mythos Founder-Led Sales, das Coaching der ersten Vertriebsmitarbeitenden, die Rolle des technischen Gründers im Vertriebsprozess, aber auch das Onboarding neuer Sales-Mitarbeiter bei technisch anspruchsvollen Produkten, wie Adjust. Was du lernst:Founder-led Sales verstehen und implementieren: Warum ist zu Beginn jeder Sale Founder-Led?Warum müssen technische Mitgründer in jedem Sales Meetings sitzen?Onboarding und Training des Vertriebsteams: Wie hat Adjust eine interne Akademie geschaffen, um Sales-Leute zu onboarden und deren Fähigkeiten nach Einstellung zu testen?ALLES ZU UNICORN BAKERY:https://zez.am/unicornbakeryPaul MüllerLinkedIn: https://www.linkedin.com/in/paul1/EWOR: https://ewor.com/ Unicorn Bakery Whatsapp Broadcast:Hier erfährst du alles, was du als Gründer wissen musst: https://drp.li/jrq5S Unser WhatsApp Broadcast hält dich mit Einblicken in die Szene, News und Top-Inhalten auf dem Laufenden.Marker:(00:00:00) Was kannst du Early-Stage-Gründern zum Thema Vertrieb mitgeben, welche Erfahrungen teilst du aus deiner Karriere?(00:09:52) Was sind für dich Founder-Led Sales bzw. wo endet für dich die Frühphase?(00:13:26) Welche finale Lösung hat Adjust verkauft und wie habt ihr die Preis-Ranges gestaltet?(00:18:35) Was hältst du von mehrmonatigen Sales-Cycles?(00:22:44) Was ist für dich ein relevanter Businesscase, der eine Skalierung möglich macht?(00:32:51) Wie sah euer Weg bei Adjust aus, um die 100 Mio. ARR zu knacken?(00:40:48) Wie habt ihr die Erwartungen von neuen Mitarbeitenden bedient?(00:51:33) Wie lernt man als Gründer am besten?(00:54:08) Wie bekomme ich als Gründer ein Investment von Paul? Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of the I Do Wedding Marketing Podcast, Daniela E. Justus of Wedding Industry ads, a digital marketing agency specializing in the wedding industry, shares valuable insights on leveraging Google Ads and Meta (Facebook and Instagram) for wedding businesses. Host Nina Addeo and Daniela discuss the precision targeting and audience reach offered by these platforms, emphasizing their role in capturing potential clients at various stages of the wedding planning journey. Daniela's expertise sheds light on the effective use of social media and ads to generate high-quality leads, highlighting the Lead Lock system for smoother customer experiences and the benefits of automation in responding to inquiries. With a focus on precision targeting, customer experience, and financial transparency, this episode offers practical strategies for wedding professionals looking to enhance their marketing efforts. Whether you're new to digital marketing or seeking to refine your current strategies, Daniela's insights provide valuable takeaways for attracting more clients and increasing bookings for your wedding business. In this episode, you will be able to: Maximize Your Online Presence with Digital Marketing Strategies for the Wedding Industry. Unlock the Power of Meta Advertising to Elevate Your Wedding Professional Brand. Skyrocket Your Venue's Visibility with Google Ads Tailored for Wedding Venues. Streamline Your Lead Management System for Seamless Client Interactions. Master the Art of Effective Targeting in Wedding Industry Ads for Maximum Impact. The key moments in this episode are:00:00:02 - Introduction and Location 00:02:46 - Differences in Sales Cycles 00:04:49 - Importance of Targeting in Advertising 00:09:40 - The Role of Google in Advertising 00:13:08 - The Ultimate Power Couple: Google and Meta 00:15:00 - Benefits of Meta for Relationship Building 00:16:24 - Preparing for Meta Advertising 00:21:38 - Importance of Dedicated Landing Pages for Google Ads 00:24:16 - Understanding the Investment Behind Online Advertising 00:27:35 - Outsourcing vs. DIY for Advertising 00:30:43 - Maximizing Quality Leads through Ads and Social Media 00:32:20 - The Lead Lock System 00:35:33 - Customized Automations for Improved Customer Experience 00:38:14 - Working with Wedding Industry Ads 00:43:38 - Connect with Daniela Connect with Wedding Industry Ads: https://weddingindustryads.com/ Apply for WIA Meta VIP Day: https://www.weddingindustryads.com/vip-day Follow Daniela and WIA on Social Media: https://www.instagram.com/weddingindustryads/ https://www.instagram.com/danielaejustus/ https://www.pinterest.com/WeddingIndustryAds/ Connect with I Do Wedding Marketing: https://www.linkedin.com/nina-addeo-699898ab https://www.idoweddingmarketing.com/ https://www.instagram.com/idoweddingmarketing/ https://www.pinterest.com/idoweddingmarketing/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

With 4 out of 5 entrepreneurs going out of business in 5 years or less, we have a sales crisis on our hands. There's a reason why so many people are dropping out of the dream and failing at sales.   It's the way sales has been taught for decades.   The chase-and-corner-them method doesn't work on today's consumer. All you'll get is clients who want to fight or flee. There's a better and more profitable way to get business, and it's the path of attraction and generosity.   In this episode, we dive into sales cycles - the one you need to get away from and the one you need to build your business on.   Business owners are dropping out of the dream and committing professional suicide, and it's because of the way sales is taught. -Michael J Maher   Three Things You'll Learn In This Episode     -Traditional sales doesn't work What's wrong with the way we've always been taught to go after clients? Should going after clients even be the goal?   -The cycle of discontent  Nothing good comes from chasing clients. Why does the traditional sales cycle cause nothing but frustration, dissatisfaction and struggle?    -Act on genergy  We can never predict how a cold call will go. How does proactive generosity give us more control over our businesses?    Episode: 336 Title: 3 Sales Cycles: The Key to Being Ridiculously Profitable Host: Michael J. Maher

In this exclusive episode of the Revenue Insights Podcast, Guy presents the key insights from the 2024 B2B Sales Benchmark Report and reveals how top sales performers are achieving success, delves into how technology can streamline the qualification process and improve sales team performance, and why effective objection handling, relationship building, and proactive opportunity management matters.

Andrew Cass & Aaron ParkinsonSales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.infoIN THIS EPISODE YOU WILL DISCOVER:During slower economic times, sales cycles tend to increase and conversions can trail off. But they don't have to! In this episode of Sales Velocity TV, Andrew and Aaron did a deep-dive into the "buyers cycle" and shared examples of how to creatively tap into each segment of it with new and different lead generation strategies. This is a MUST during slower economic cycles. Because diversity = stability. We included the buyers cycle graphic in the show notes. Now that we're IN slower economic times and have many negative economic factors working against us, these strategies are more important than ever. Don't miss this episode!Follow Sales Velocity TV on Facebook, Instagram and YouTubeSales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.info 

Doug Adamic is the CRO @ Brex and leads the company's revenue and growth strategy. Prior to Brex, Doug was most recently the Chief Revenue Officer at SAP Concur, a provider of travel spend management solutions and services. During his 16-year tenure oversaw an organization of 600+ employees. He was responsible for all aspects of revenue, generating go-to-market strategies and departments. Prior to SAP Concur, he had a five-year tenure as an Enterprise Sales Manager for Kronos, Inc. In Today's Episode with Doug Adamic We Discuss: 1. Entry into Sales: Does Doug believe that love of sales is innate or can be learned? When did he discover his love? What does Doug know now about sales he wish he had known when he started? What are 1-2 of his biggest takeaways from leading 600+ people at SAP? 2. Discovery, Pipeline and Qualification: What are the three core reasons why companies buy software today? How do the best sales teams use those needs to get deals done fast? What does great sales discovery mean today? Why do you have to make customers feel uncomfortable to understand their true needs? What are the biggest mistakes sales teams make when asking questions, determining customer pain, willingness to pay etc etc? Why does Doug believe that everyone in the company is responsible for demand creation? What are the core pillars to success in qualification? Where do so many go wrong? 3. Getting Deals Done: Why does Doug disagree that now is the hardest time to be selling? Are companies buying new software today? What is the secret to opening up organizations that say they are not open for buying new software? How can sales teams create multiple champions in a prospect? How can they determine who is really a buyer vs who is an influencer in a prospect? What are the biggest tactics that can be used to reduce sales cycles and create urgency in a sales process? 4. Discounting, Trust and Deal Reviews: What is a good reason to lose a deal? What is a bad reason to lose a deal? How does Doug and Brex conduct deal reviews? What makes a good vs a bad deal review? What is the fastest way to lose trust either with prospects or with customers? Why does Doug believe discounting is BS and should not be used?

Christina Brady is the Chief Strategy Officer at Sales Assembly. On today's episode we start by discussing the biggest challenges companies face in scaling revenue. We then shift gears and dive into the topic of certifications. More specifically, this idea gets revived every few years, should there be standardized certifications for salespeople? Like licensing exams that exist for CPAs and for lawyers. Finally, we talk sales cycles. Data suggests that the average deal cycle in B2B tech is transitioning from 60 days to 75-80. Christina and I dig into this and explore what these longer and more involved sales cycles mean for sellers and sales leaders. More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World's leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast