Podcasts about beyond product

In this captivating episode, we sit down with Robin Daniels, the Chief Business and Product Officer at LMS365, to embark on a profound exploration of thought leadership in the ever-evolving landscape of technology and software companies. With a career adorned with pivotal roles in various tech enterprises, Robin brings forth a wealth of experience and insights. Throughout the discussion, Robin unveils the pivotal role that thought leadership plays in the trajectory of tech firms. He emphasizes the transcendence of competition beyond mere product features, underscoring the imperative for companies to anchor themselves in a higher purpose. It's this alignment with a broader mission, Robin suggests, that fosters enduring connections with customers and stakeholders. A particularly enlightening segment of the discussion revolves around the role of internal champions in driving organizational success.  Robin shares how cultivating a culture of empowerment and trust can transform employees into passionate advocates for the company's vision. These internal evangelists, he argues, are instrumental in securing high-stakes deals and fostering organic growth. Three Key Takeaways: * Companies often compete at the feature or product level, but if you want to stand the test of time you have to stand for something bigger. * Moving from evangelizing to evangelizing through is a massive step, that takes time and trust but can have huge rewards. * People are social media are not looking to be sold to.  If you want your thought leadership to catch on find the things you are passionate and knowledgable about and speak to those.

Product-led scaling isn't about growth hacking. Scaling 10X is really hard…no matter if you are starting at $1M, $10M, $100M or $1B ARR. Join Dropbox GM, Rachel Wolan, as she shares hard-earned, practical lessons learned through product-led scaling at Dropbox, LiveRamp, and Talkdesk.

In this episode, Todd Wilms talks about growing your business by getting traction in the marketplace. He is a fractional CMO, author of Beyond Product, Angel Investor, and founder of the FoundersPlace.co. Todd Wilms is passionate about helping challenger brands lead. As a CMO-turned entrepreneur, he created the Founders Place as the champion of dreamers, trailblazers, and visionaries. He has guided numerous world-class brands to become better as he has taken leadership roles at companies like PeopleSoft, PayPal/eBay, SAP, Neustar, and Verisign. That's how he began working with founders, entrepreneurs, and startups and the rest is history. If you're looking at your company and realizing that you're not getting the traction you need, you're going to want to reach out to Todd Williams by visiting his website at https://www.foundersplace.co/ and going to his profile at https://www.linkedin.com/in/toddwilms/. Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best-selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Devin Johnson is the CEO of Kennected. He is a sales expert who helps sales leaders and business owners generate more leads. His approach focuses heavily on establishing deep, meaningful relationships with his clients, teams, and partners. He creates simple and effective solutions for his clients, leveraging LinkedIn combined with his experience and the knowledge that he gained from experts in different fields. If you’re thinking to yourself, “I’d rather be in more conversations and not worry about finding conversations,” you should consider reaching out to Devin Johnson by visiting his website at https://kennected.org or https://www.linkedin.com/in/Devin-Johnson-357761169. Todd Wilms is a Fractional CMO, Author of Beyond Product, Angel Investor, and Founder of the FoundersPlace.co. He is passionate about helping challenger brands lead. As a CMO-turned entrepreneur, he created the Founders Place as champion of dreamers, trailblazers, and visionaries. He has guided numerous world-class brands to become better as he has taken leadership roles at companies like PeopleSoft, PayPal/eBay, SAP, Neustar, and Verisign. That’s how he began working with founders, entrepreneurs, and startups and the rest is history. If you’re looking at your company and realizing that you’re not getting the traction you need, you’re going to want to reach out to Todd Williams by visiting his website at https://www.foundersplace.co/ and going to his profile at https://www.linkedin.com/in/toddwilms/. Shel Horowitz is a Transformpreneur at Going Beyond Sustainability, award-winning author, consultant, speaker, and Founder of Business for a Better World. He is passionate about showing business owners how to be more profitable by being green and ethical. He leads organizations to go green affordably and effectively, and teaches them to market the green commitment that wins new customers, turns customers into fans, and makes fans your brand ambassador. As an international speaker, transformational business consultant, a multiple-award-winning author of ten books, he focuses on profit motive as a powerful tool for turning hunger into sufficiency, war into peace, and catastrophic climate change into planetary balance. If you’re an entrepreneur who wants to make money while helping the world, you should reach out to Shel Horowitz by going to his website at https://goingbeyondsustainability.com/ or visiting his profile at https://www.linkedin.com/in/shelhorowitzethicalmarketer/.  Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He’s provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes.   Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

You need to acknowledge that employee experience (i.e. happiness) is a bridge to customer experience.   In this episode, I interview Stacy Sherman, the Head of Customer Experience & Employee Engagement at Schindler Elevator and the Founder at DoingCXRight, about the EX/CX intersection.    Stacy and I chatted about:   - The role of video in EX and CX communication (one of my favorite topics)   - The heart and science approach to interest in CX   - Why Stacy spends nights and weekends on elevating the customer-centric culture    Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play, or Google Podcasts, and find more episodes on our blog.

On yesterday’s episode, Scott McKain discussed the problems that organizations and professionals create when they focus obsessively on their products and not on their customers. Today’s PROJECT DISTINCT discusses an all-important step: a customer focus in every phase of your business. Whether you’re a solopreneur or in a large corporation, this message can play an important insight for your success! Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining a firm as CEO requires a very specific skillset, and today we chat with Dennis Fois about his journey with Copper in this capacity, and what differentiates the company in the CRM space. Most CRMs have placed too much focus on increasing visibility at the company level at the cost of productivity at the user level, but Copper is different. In a nutshell, Copper is a productivity CRM designed for companies that use G Suite. Dennis begins by sketching out his experience and specialty of joining firms as their CEO to boost their scaling process and journey to product-market fit. From there, he gives us an idea of the vision at Copper – to be truly user-focused and increase adoption while making it more organic by honing in on amazing UX. We drill down on the process whereby a company onboards a CEO next, and Dennis does a great job of explaining when, how, and why this should happen, the typical differences between CEOs and founders, and what his experience joining Copper in the middle of their journey looked like. Building a great company culture across distributed and remote teams becomes our next main talking point, and Dennis lays out his brilliant thinking and approach to this matter. Make sure you catch today’s interview to learn how a CEO should run a firm from a man that was born for the role. TIME-STAMPED SHOW NOTES: [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:52] Dennis’s travels, his professional experience, and the value he provides as a CEO. [01:35] What differentiates Copper from other CRMs: Focusing on UX and productivity.  [02:19] How Copper charges on a per-user/per-month basis in a three-tiered model. [02:29] Growth rates for Copper after the pandemic and how their user focus affects this. [03:46] What captured Dennis’s attention at Copper and the roles of CEOs versus founders. [06:08] When and how CEOs should be hired according to Dennis’s experience of this process.  [07:22] Why an external CEO should be hired and how to find one. [08:40] The process for Dennis as far as his onboarding with Copper and what went right.  [10:38] Building a healthy company culture in a virtual/remote work landscape after COVID. [16:45] Considerations and insight while building a long-form writing culture in the company. [19:25] Growth areas for Copper: Scaling spend down while getting more conversions. [19:55] How people are finding/adopting Copper because they need it, not because they found it on an app store. [20:23] Dennis’s favorite tool that isn’t Copper and how he uses it. [20:49] A book recommendation from Dennis and other media he likes to consume. [21:44] Where to learn more about Copper as well as Dennis.   Resources From The Interview:   Dennis Fois on LinkedIn Copper G Suite Jon Lee on LinkedIn Vonage (NewVoiceMedia) Peloton Basecamp Amazon Confluence Bear Malcolm Gladwell Tim Ferriss Must read book: Talking to Strangers   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Eric Siu on Twitter    

What You Will Learn: What challenges manufacturers face when distributing their product How to market to your end consumer The importance of great customer service In the latest episode of GWP’s Constructing Brands podcast, we speak with Craig Friedman, CEO of XO Appliance. In this episode, we discuss some of the distribution challenges manufacturers face, and what to keep in mind when marketing, to your target, and your target’s target. Product development is only the beginning, it is equally important to focus on marketing to your end- end consumer, and provide unmatched customer service. Listen to this episode for marketing touchpoints that go beyond a great product. About Craig Friedman Craig Friedman began his career in sales at Marketing East. Craig remained in this position for 2 years before becoming a District Sales Manager for Bud Barger Associates for 4 years. Craig then found his way to Eastern Marketing Corp. in 1989 where he became the Vice President for 19 years before becoming CEO in 2008. Resources: Website: easternmarketing.com LinkedIn: www.linkedin.com/company/eastern-marketing-corp Facebook: www.facebook.com/easternmarketing Instagram: www.instagram.com/easternmarketingcorp XO Appliance: xoappliance.com

Todd is a fractional CMO in the Bay Area and also the co-author of the book ‘Beyond Product.' He's on the board of directors of MOCCA (Marketing Operations Cross-company Alliance) and has previously served Verisign, Neustar, SAP, and IBM in a variety of senior marketing roles. Highlights from Todd and Erica's conversation include: - Who needs a fractional CMO and when (hint: It's not just for early-stage companies) - Advantages of fractional CMOs: --Upscale your marketing strategy without the expenses of a full-time CMO --Get rich perspectives and cross-pollinate ideas -When not to hire a fractional CMO (hint: when what you actually need is a lead gen manager!) -Measures of success with fractional CMOs: Is it the number of hours served or the nature of the value and seasoned expertise that they bring? -The secret value of a Fractional CMO (It's more than the marketing expertise but you won't hear it in the pitch!) -How to pick the right fractional CMO: Advice for CEOs

On yesterday’s episode, Scott McKain discussed the problems that organizations and professionals create when they focus obsessively on their products and not on their customers. Today’s PROJECT DISTINCT discusses an all-important step: a customer focus in every phase of your business.  Whether you’re a solopreneur or in a large corporation, this message can play an important insight for your success!

Jill has been launching and growing innovative cloud-based software products at startups and large companies for the past 16 years. Many lessons learned the hard way. She has seen a lot of the same mistakes made over and over and over again by super-smart product and technology leaders. Why? It is impossible to know everything and it is easy to get caught up in what you do know. Jill authored Beyond Product to help entrepreneurs avoid common pitfalls and build their ideas into successful businesses. Currently, she is the Chief Product Officer at Obo, working on agile product management software that addresses the high failure rates for new products. Jill has a wealth of experience in a number of startups in the speciality of product development. Her career began in documentary film and educational multimedia, learning how to educate through stories and elicit others’ stories - critical to marketing and product success. She has brought these skills to the StartUp space. Website: https://jillsoley.com Linkedin - https://www.linkedin.com/in/jillsoley/ Twitter - https://twitter.com/Jillsoley Instagram - https://www.instagram.com/jillsoley/ This episode is brought to you by my book "So You Want to Start a Business; the 7 steps to create, start and grow your own business" This is the only advertising on this podcast! My guess is that you are here for one of 2 reasons: Are you curious about what it’s like to start a business? Do you wonder if you have what it takes? Would your idea work? How much does it actually coss to build a successful business? OR   Have you been in business for a few months or a year or 2 and things aren't going quite the way you thought they might? I’ve written this book to answer pretty much all of your questions “So You Want to Start a Business” and you can download the first 20 pages at www.thestartupsteps.com My 15 years of experience working with start up and small businesses are condensed into this book. This is your step by step guide to launch your business smarter and faster. It’s so exciting to be sharing it with you. Please share your progress Are you ready to buy the book? Head over to Amazon Happy reading!  

Beyond Product by Jill Soley and Todd Wilms Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/beyond-product-jill-soley Most startups fail, even the ones with great products. 

It's the Golden Age of the entrepreneur. Hundreds of thousands of new businesses are started in the US alone every year. A plethora of tools and platforms make it easy to bring new apps and services to life. But a great product is not enough. A great idea needs a smart strategy to reach the right market. In Beyond Product, marketers Todd Wilms and Jill Soley bring over 50 business leaders, entrepreneurs, and investors together to help founders take their organization through each stage of growth, overcome obstacles and learn from common mistakes. You'll discover:  What marketing work needs to happen long before a product is built When to bring on the first marketing hire How to find great resources--even on a budget What founders should focus on at each stage of their growth How founders can control their exit, even if it is far in the future "THE marketing book for non-marketers. Startups, small business owners, even product managers at larger companies, this book is for you."

September 25, 2019 Entrepreneurs 401k Chris Palmisano and Beyond Product Jill Soley

“Just having a great product isn't enough, you actually have to know how to leverage marketing, and how to reach your market in order to build a business.”  -Jill Soley    In this episode, Jay interviews Jill Soley, a Strategic Product and Marketing leader and author of Beyond Product.  In Beyond Product, Jill interviewed over 50 startup founders, and in this episode, she shares some of the common mistakes that early-stage founders make with regard to marketing.  Jay and Jill discuss her theory on the 5 stages of marketing, placing small bets, how to remain optimistic in the face of failure, how marketing needs to be thought of as a 2-way conversation with your customers, and so much more.   Visit https://jayrooke.com/072-Jill-Soley/ for resources and show notes.    Check out my website: https://jayrooke.com/    Follow me on: Facebook: https://www.facebook.com/TribeCreator/   LinkedIn: https://www.linkedin.com/in/jayrooke  Twitter: https://twitter.com/JayRooke  Episode Highlights: 01:50 Beyond Product 07:27 Data Points 10:24 What Really is Marketing 17:00 Add Wisdom in the Marketplace 20:28 Stages of Marketing  26:54 Small Bets 31:15 Exiting the Business  35:39 Be Mission-Driven Regardless of Outcomes 43:46 Imposter Syndrome

Jill Soley is the author of Beyond Product. She talks about how exceptional founders embrace marketing to create and capture value for their business. She is currently the Head of Product for a startup company Cloverpop, helping companies improve their decision practices. She is the mother of two amazing boys. Beyond Product is a startup marketing book for nonmarketers. It helps startup founders figure out how to take an idea and get it to market successfully. What We Discuss with Jill Soley: Why marketing has to first be understood People don’t realize they’re already doing marketing What marketing is for authors Not all people who bought your book actually read them Why marketing should be a continual stream of messaging How to validate ideas and to let go of them when needed Testing through beta programs and minimum viable product (MVP) The real proof of proving your business Why you shouldn’t necessarily follow what all your competitors are doing Where companies are failing in terms of messaging Jill shares some relevant principles from her book Internal vs external messaging Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Todd Wilms co-wrote [with Jill Soley] Beyond Product, a guide for business founders and entrepreneurs on how to take their big idea and turn it into a successful company. Todd is a huge fan of Emperor Palpatine (though not in a whole “dark side, kill rebels” kind of way). The Empire in its infancy was a startup and Palpatine, as a founder, was not only charismatic; he systematically took over…everything. Taking control of the Galactic Senate was a huge marketing coup orchestrated by a startup and completed with perfect execution. As a CMO-turned entrepreneur who loves a challenge, Todd created foundersplace.co as a champion of dreamers, trailblazers, and visionaries. He understand what it’s like to have an idea and love working 18-hour days. "The joy of seeing a concept come to life is simply indescribable." Founders, entrepreneurs, and startups can’t afford missteps with 50% of all new companies failing. That is where Todd comes in. Lorraine Justice, PhD, is an internationally known designer who has helped shape the industrial design field through her work as a design researcher, author, and educator. She works with companies and governments to help them find the best way to promote their products and services in this world of cultural differences. She is a TED presenter, Fellow of the Industrial Design Society, author of China’s Design Revolution (MIT Press, 2012) and newest book The Future of Design, Global Product Innovation for a Complex World (Nicholas Brealey, Spring 2019). www.lorrainejustice.com. Thank you to Jen Coken for introducing us to Lorraine.  

Product, marketing and technical knowledge alone are not enough to be effective with today's prospects and clients. Dana Dombrowski, a coach with Hit The Ground Running, shares some of her tips and techniques for advisors who need to listen more carefully, speak more clearly, and act more deliberately. Get full show notes and more information here: http://bit.ly/2U7RK5h  

Margaux Khoury is the CEO of “The Best Deodorant In The World,” a company based in New Brunswick that she started out of her kitchen with her husband Joshua. She is a compassionate, heart-centered entrepreneur who operates by two very simple philosophies: “People over profit”... The post Beyond Product and Profit with Margaux Khoury – January 7 2019 appeared first on Startup Canada.

Marketer Todd Wilms generated over $1B for organizations, now leading the Market Leadership Practice for the Consultants Collective. He is a former Forbes contributor and his first book "Beyond Product" is in stores Feb 5th, 2019. He hangs on toddwilms.com

In this podcast recorded at Agile 2017, Shane Hastie, Lead Editor for Culture & Methods, spoke to Ahmed Sidky and Michael Robillard of Riot Games about their experiences in product management for a comprehensive gaming experience Why listen to this podcast: • The need for a framework to make really tough product decisions • The importance of a clear strategy when faced with many good ideas - selecting which ones not to pursue • In the Agile community most of the conversation is about being better product owners, not having better product strategy and this is a gap • In the product space there are lots of loosely defined terms (outcome, impact, mission, vision, strategy…) so aligning on common terminology and meaning was an important early step • There are models and frameworks for strategic product management which draw on multiple sources • To have agility in the tactical space you need to have it in the strategic space • Anybody in the product development lifecycle should be able to think strategically More on this: Quick scan our curated show notes on InfoQ https://bit.ly/2vkr8mq You can also subscribe to the InfoQ newsletter to receive weekly updates on the hottest topics from professional software development. bit.ly/24x3IVq Subscribe: www.youtube.com/infoq Like InfoQ on Facebook: bit.ly/2jmlyG8 Follow on Twitter: twitter.com/InfoQ Follow on LinkedIn: www.linkedin.com/company/infoq Check the landing page on InfoQ: https://bit.ly/2vkr8mq

A CNA 2.0, a post-sale quarterback strategy, and a blowy thing might be all you need to win at sales in 2018! This week, George chats with Jed Williams, Chief Innovation Officer of the Local Media Association to discuss how personalized, business-specific data can help you drive sales. Tune in to hear them discuss how to execute a better customer needs assessment, and the post-sale fulfillment strategy. Also something about a #blowything. Don't miss an episode — Subscribe today. And join in the discussion on Facebook, LinkedIn, and Twitter! #conquerlocal — Jed Williams is the Chief Innovation Officer at the Local Media Association, where he leads industrywide digital revenue and business transformation initiatives for newspapers, radio and TV broadcasters, digital publishers, and R&D partners. These programs include Innovation Missions, Chief Digital Club executive networking groups, and LMA’s strategic consulting practice. Previously, Williams was a Senior Analyst and Vice President of Strategic Consulting at BIA/Kelsey, where he managed the company’s consulting division. He has led projects for AT&T, Constant Contact, Google, Time-Warner Cable, and Yahoo!. He has also advised local media companies such as GateHouse Media, Advance Digital, CNHI, Raycom, and Valpak He also previously led business development and strategy for two venture-backed technology companies, Vendasta and Main Street Hub. Williams’ insights have been cited by The New York Times, The Wall Street Journal, USA Today, Digiday, Bloomberg, FOX Business, and the BBC, among others. He is a frequent speaker at industry conferences and corporate meetings. He has written extensively on creative destruction and disruptive media. His work has been published and taught by the Columbia Journalism School and the Yale School of Management.

Helping consumers engage more easily with your services can help you maximize your efforts and your profitability. But what components do you need and how do you deliver them for best effect? Veer Gidwaney, the co-founder and CEO at Maxwell Health, joins us this week to answer these questions and more. He has extensively studied benefits technology platforms and shares his knowledge about how we can seamlessly integrate benefits enrollment, management, and other tools to redefine the way clients understand managing their health. You can find show notes and more information by clicking here: http://bit.ly/1UkXpxL