Digital Marketing Made Simple with Jennie Lyon

The cart's closed, the launch emails are sent, and now… what?You're not alone if you've ever felt exhausted or directionless after a launch. The post-launch phase is one of your business's most overlooked (and valuable!) opportunities.In this episode, I'm breaking down exactly what to do after your launch to keep momentum going, without burning out.

Your content might look great, but does it feel real to your audience?In this episode, I'm discussing the power of behind-the-scenes (BTS) content and how it can transform your marketing from polished but impersonal to deeply relatable and conversion-friendly. If you've ever felt like your marketing is missing the “human touch,” this is the episode for you.

Are you stuck manually sending emails and trying to stay top of mind with your leads? It's time to build an evergreen nurture engine—a simple, automated email system that runs 24/7 and feels like you're personally showing up right when they need you.In this video, I'm walking you through how to write, structure, and automate your nurture sequence so it drives sales without sounding robotic.

Your leads don't want to hear you talk about your offer, they want proof it works. That's where micro-case studies come in. These short, story-based wins are one of the most effective tools to build trust and convert leads at every stage of your funnel.In this video, Jennie will show you: ✔️ What micro-case studies are and how they outperform testimonials✔️ How to write them using my simple 3-part formula✔️ Exactly where to place them in your marketing funnel✔️ Real-life examples from client funnels that drive results

Your funnel is up and running, but something's off—leads are dropping off, and sales aren't converting. The culprit? Broken, slow, or confusing funnel links that are silently driving customers away!

Selling high-ticket offers doesn't have to mean endless sales calls or chasing leads. You can attract, nurture, and convert premium clients on autopilot with the right funnel.

Running your own ad campaigns might seem like a cost-saving strategy—but in reality, DIY ads often lead to wasted budget, poor targeting, and underwhelming results. If your ad campaigns aren't converting, it's time to stop guessing and start optimizing.

Selling digital products should be easy, scalable, and stress-free—but if you're manually handling sales, you're stuck in a never-ending loop of admin work. What if you could put your digital product sales on autopilot?

Your client experience could be the secret reason you're missing out on referrals—and you might not even realize it! In this video, I'm breaking down the most common mistakes people make when working with clients, from communication blunders to messy onboarding. Don't worry—I'll also show you how to fix them and create an experience that wows your clients and makes them want to refer you to everyone they know.

Every business loses potential customers from time to time—but what if you could bring them back? In this episode, I'll show you how to reconnect with lost leads and missed sales using simple and effective strategies. Whether it's retargeting ads, personalized incentives, or abandoned cart emails, you'll learn exactly how to turn missed opportunities into wins.

Want to know the secrets to transforming first-time clients into lifelong customers?

Are you wondering if your business is ready to start running ads?

Are you tired of losing touch with potential customers after they show interest?

Overwhelmed by the thought of running Facebook and Instagram ads? Don't worry—you're not alone! 

Jennie Lyon reflects on the lessons learned from social media advertising in 2024 and provides actionable strategies to enhance your campaigns in 2025. Whether you're looking to refine your ad strategy or adopt emerging trends, Jennie shares insights to help you succeed in the new year.

Jennie Lyon debunks the top 10 misconceptions about social media ads for online business owners. Whether you're hesitant to start running ads or have been disappointed by past campaigns, Jennie provides clarity and actionable insights to help you succeed with confidence.

Everyone knows that running social media ads can be a game-changer for any online business. The possibilities are endless, but it's more complicated than just hitting publish and watching the money roll in. (Wouldn't that be nice?!)As an online business owner, you may have wondered if running social media ads is worth the extra money or if you should play it safe and stick to organic marketing. My goal today isn't to influence you one way or another but instead to offer some actionable advice that you can use to run social media ads on a budget that will grow your business and increase your sales. Let's get into it. Content Overview

Everyone knows that running social media ads can be a game-changer for any online business. The possibilities are endless, but it's more complicated than just hitting publish and watching the money roll in. (Wouldn't that be nice?!)As an online business owner, you may have wondered if running social media ads is worth the extra money or if you should play it safe and stick to organic marketing. My goal today isn't to influence you one way or another but instead to offer some actionable advice that you can use to run social media ads on a budget that will grow your business and increase your sales. Let's get into it. Content Overview

As they prepare for holiday promotions, my clients ask, “How can I stand out from the competition during the holidays?”I get asked about being competitive all year, but the answers are slightly different now. Holiday promotions have a different energy and strategy, and I wanted to share how you can make your online business more competitive over the next several weeks. Let's get into it. Content Overview:-The Grunt Test-Leverage Personalization-Follow the Numbers-Amp Up the Social Proof-Optimize for Mobile Shoppers-Upgrade Your Digital Marketing StrategyLinks for This Episode:– Marketing Office Hours– Discover Your Digital Marketing Success Path– How to Use Our Digital Marketing Team– Schedule a free call with Jennie todayGet in touch with Jennie:-Free Consultation: https://jennielyon.com/chatwithjennie-Website: jennielyon.com-Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!If you haven't already, please subscribe to the podcast. I'll add new content weekly; you might miss out if you're not subscribed. Subscribe now!

As we approach the end of the year, you, as an online business owner, are starting to evaluate your business and wonder how to make the most of your remaining digital marketing budget. Q4 presents unique opportunities for high-impact campaigns, especially with holiday promotions in full swing. The key to maximizing your digital marketing budget for the holiday season is smart budgeting, strategic allocation, and leveraging every marketing dollar to maximize your return on investment (ROI). How? Let's get into it. Content Overview:-Prioritize Your Winning Promotions-Invest in Retargeting Campaigns-Use Social Media to Your Advantage-Leverage Your Email List-Diversify Your Content Marketing-Double Down on Conversion Rate Optimization (CRO)-Utilize a Digital Marketing ExpertLinks for This Episode:– Marketing Office Hours– Discover Your Digital Marketing Success Path– How to Use Our Digital Marketing Team– Schedule a free call with Jennie todayGet in touch with Jennie:-Free Consultation: https://jennielyon.com/chatwithjennie-Website: jennielyon.com-Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!If you haven't already, please subscribe to the podcast. I'll add new content weekly; you might miss out if you're not subscribed. Subscribe now!

We've talked about preparing for your Black Friday and other holiday sales (which hopefully you've already started, if not finished), but have you also prepared for what your marketing strategies will be AFTER those sales are over? Just because someone has already completed a purchase with your business doesn't mean their lifetime value as a customer stops there. You can continue to nurture and market to your paid customers. After a holiday sale, it is the perfect time to ramp up your digital marketing strategy to take advantage of the Q4 increased spending. You can implement any of these six post-sale strategies to continue to grow your business even after your holiday sales are over. Let's get into it. Content Overview:-Personalized Thank You-Incentives to Return-Post-Holiday Retargeting Ads Campaign-Create a Community, Not Customers-Stay Connected-Gather Feedback and Learn From It-Need Help With Holiday Sale Planning?Links for This Episode:– Marketing Office Hours– Discover Your Digital Marketing Success Path– How to Use Our Digital Marketing Team– Schedule a free call with Jennie todayGet in touch with Jennie:-Free Consultation: https://jennielyon.com/chatwithjennie-Website: jennielyon.com-Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!If you haven't already, please subscribe to the podcast. I'll add new content weekly; you might miss out if you're not subscribed. Subscribe now!

With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024. If you've been following me for a while, you might have noticed I'm strategy-focused. I don't do things just to do them… and I'm constantly looking at my business and trying to find ways to improve and streamline my processes. Recently, that has included examining what increases my revenue as an online business owner and how I can prioritize those revenue-generating activities in the coming weeks. Is that something you want to do, too? Then, let's get into it. Content Overview- Determine Your Revenue-Generating Activities- Maximize What Works- Creating Structures and Systems- Know When to Delegate- Know How to DelegateLinks for This Episode:– Marketing Office Hours– Discover Your Digital Marketing Success Path– How to Use Our Digital Marketing Team– Schedule a free call with Jennie todayGet in touch with Jennie:-Free Consultation: https://jennielyon.com/chatwithjennie-Website: jennielyon.com-Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!If you haven't already, please subscribe to the podcast. I'll add new content weekly; you might miss out if you're not subscribed. Subscribe now!

Links for This Episode:–Marketing Office Hours–Discover Your Digital Marketing Success Path–How to Use Our Digital Marketing Team–Schedule a free call with Jennie todayGet in touch with Jennie:-Free Consultation: https://jennielyon.com/chatwithjennie-Website: jennielyon.com-Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!If you haven't already, please subscribe to the podcast. I'll add new content weekly; you might miss out if you're not subscribed. Subscribe now!

We are in Q4, and I know you are focused on hitting your end-of-year goals and maximizing what could be the most lucrative time of year for your business. To do that, you need to take a step back and examine how everything is converting currently so you know what to improve. But… how do you interpret what you need to do next? I'm going to walk you through exactly what I look for when I do a sales funnel audit for my clients, and explain what I'm looking for, and even what I suggest to fix these common issues. Are you ready to troubleshoot your sales funnel like a pro and figure out what's holding your business back? Let's get into it. Content Overview

Happy October, and more importantly, Happy Q4 to you online business owners! Now, if you're wondering why I'm celebrating, it's because online businesses tend to see their best profits in the last three months of the year. Part of this is because of all the wonderful seasonal sales and gift-giving holidays, but I'd argue what's more important is your strategy for increasing your sales and profits before the year's end. So today, on the first day of Q4, let's talk about how to make these next three months the best your business has seen! Let's get into it. Content Overview

I've been a digital marketing agency owner for over 20+ years, and needless to say, my business has changed so much in the last two decades. What worked for me fifteen, ten, or even two years ago doesn't necessarily work today. I'm constantly looking at my business and trying to optimize, refresh, and revamp my current sales funnels, and I always recommend that my clients do the same.  But I was thinking the other day, what if I lost my entire business, all the contacts, all the automation, and all the sales funnels I've created for it? What would I do to start from scratch and rebuild my successful online business? With my marketing agency, I help new (or relatively new) online businesses do that all the time. So today, I will take you on that theoretical step-by-step journey of building a successful online business from scratch. Let's get into it. Content Overview-Play Detective-Identify the Solution-Reverse Engineering-Setting Up the Logistics-Building Visibility-What's the Catch?!Links for This Episode:-Marketing Office Hours -Discover Your Digital Marketing Success Path-How to Use Our Digital Marketing Team-Schedule a free call with Jennie todayGet in touch with Jennie:-Free Consultation: https://jennielyon.com/chatwithjennie-Website: jennielyon.com-Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!If you haven't already, please subscribe to the podcast. I'll add new content weekly; you might miss out if you're not subscribed. Subscribe now!

Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients. But here's the catch—not just any content will get these results. You can't create content based on your inspiration or generic social media prompts from Pinterest and expect it to convert into sales. Today, we will discuss how to get more strategic with your organic content and utilize this strategy to attract and convert your ideal clients. Content Overview

You've been working hard on growing your email list with a free offer, which we call a lead magnet, and it's been creating some new contacts for your email list. But, those contacts aren't converting into paying customers,  Today, I'm going to troubleshoot this very common problem with you and see if you can identify which opportunity for improvement you can find for your online business. Let's get into it. Content Overview

Running a successful online business is not for the faint of heart. Building your business from the ground up takes strategy, grit, determination, and TONS of work. As business owners, we know that work is worth it, but what if you're missing an essential element that's holding you back? When I talk to online business owners, they usually blame their lack of social media followers, absence of an email list, or even their own calendar for their business's lack of growth. I can usually guess they haven't done this essential step in the first 15 minutes of speaking to them. Can you guess what it is?Let's get into it. Content Overview

Sometimes, I think about how much things have changed since I started in the digital marketing industry over 23 years ago. Inevitably, those thoughts always make me think about how things will change in the future. With social media and the online space being about grabbing attention, the trends are the big things to follow. The trends I'm talking about today are more about how your online business operates in the online space, and they're ones I believe you need to be watching as an online business owner wanting to scale your business. So, let's get into it.Content Overview

First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable. For this 200th blog, I was thinking of doing something different. I decided to share some controversial online business digital marketing opinions that I hold as a digital marketing agency owner with over 23 years of experience. Believe me, I've seen it ALL. There are things that are popular right now that I just don't really get the hype for, and there are things that marketing “gurus” on the internet are sharing that I just don't fully agree with. Of course, these are just my opinions based on my personal experiences. If you're doing any of these for your online business, take this as an opportunity for a different perspective. That's all! Without further ado, let's get into it. Content Overview

From experience, I can say that launching a new offer can be exciting, inspiring… and also very overwhelming. You're excited to put something new into the world, and you're ready for your business to reach the world in a new way… but you're on pins and needles, hoping your launch will be a success. As a digital marketing agency owner for 23 years, I can confidently say I believe I've seen it ALL when it comes to digital marketing do's and don'ts, and since fall is a popular season for businesses to launch new offers, I wanted to compile some of the most common marketing mistakes I see businesses making when launching an offer, and how to avoid them. Let's get into it. Content Overview

If you've been considering outsourcing your marketing to an outside professional, but you're not sure WHO to trust to take your business to the next level- this one's for you! As the CEO of a full-service marketing agency, I've had many clients share their horror stories from working with other marketing “professionals” and the red flags they missed before hiring them. As someone who has been in this industry for over 20 years, I wanted to help you understand what to look for in a marketing agency. And stay until the end because I will give you the top 10 questions to ask a marketing agency before you sign a contract. Let's get into it. Content Overview

As the CEO of a digital marketing agency, I have the privilege of working with businesses that are just starting out to multi-million dollar corporations. After over twenty years in this business, I can tell you that there's a major indicator of future success for online businesses.Businesses bound to succeed understand that marketing is an INVESTMENT, not an expense. But how does spending money on digital marketing make your business more money? We'll discuss three different ways you can invest in your business's marketing and the pros and cons of each. Let's get into it. Content Overview

What I love about running a digital marketing services agency is playing detective. When you're running an online business, things are not always what they seem. I love working with my team to help business owners figure out the REAL reason for their challenges and struggles. You're here because you feel like something is "off" with your business, but you can't put your finger on it. If you're facing any of these six issues, then it's time to upgrade your marketing strategy. Let's get into it! Links for This Episode:

Launching a new offer is a huge milestone in your business. No matter how much time and planning has gone into this new offer of yours, you've probably had a moment of worry about what happens if no one purchases this new offer. So, today, I'm giving you some expert marketing strategies that we implement for our clients launching a new offer to be set up for success.Launching a new offer effectively requires a blend of strategy, creativity, and expertise. At Jennie Lyon Digital Marketing, we specialize in creating customized marketing strategies and plans tailored to your business's unique needs. With over 20 years of experience, we offer a full-service digital marketing agency with options to fit your individual business goals. Links for This Episode:

Hey there, friends! Today, I'm thrilled to discuss one of the most critical topics for any business owner: understanding the difference between a marketing strategy and a marketing plan. These two elements are foundational to any successful marketing effort, and knowing how they complement each other can significantly impact your business's growth and success. Let's break it down in detail.Content Overview

Hey there, small business owner! I get it—running a business is no small feat, and when your marketing efforts hit a wall, it can feel like you're spinning your wheels. You've got some great paid offers, but without a steady income stream, it's like you're riding a roller coaster of feast and famine. You've been writing content, posting on social media, and sending the occasional email, but something's just not clicking. Well, guess what? You're not alone! Many business owners find themselves in this exact position. Today, I'm here to help you breathe new life into your marketing strategy, boost your revenue, and reignite that spark that got you started in the first place. Let's dive in!Content Overview

You only have a few moments to capture the attention of your audience. Once you have their attention, how do you keep it? Enter the lead magnet. A lead magnet is your secret weapon to grabbing their attention with a value-packed free offer that they can't ignore. And you can keep their attention by nurturing those relationships. How do you create a lead magnet that resonates? It's a combination of items including an offer that is irresistible packaged with compelling messaging, beautiful design, and a call to action they can't ignore. Today, let's dig into the blueprint for crafting a lead magnet that not only embodies your brand but resonates with your audience, supercharging that relationship and sending you audience on a journey that ends in conversion. Let's get into it! 

Starting a membership program can seem daunting. Especially when your audience size is small.You might be asking, "Can I start a membership with a small audience?" The answer is a resounding yes.In fact, a small audience can be a powerful asset. It allows for a more personal connection. It fosters a sense of community.This podcast will guide you through the process and provide actionable insights on leveraging a small audience for membership growth. Let's get started!

Creating killer content each week is no small feat. It requires a deep understanding of your audience, a knack for storytelling, and a strategic approach. But why is content so important?As you most likely know, content is king. It's the lifeblood of your online presence, the fuel for your marketing engine.Good content can attract, engage, and convert your audience. It can turn strangers into followers, followers into customers, and customers into advocates.But creating good content is easier said than done.You need to know what your audience wants. You need to deliver it in a way that's engaging and easy to digest. You need to optimize it for search engines and social media. And you need to do all this consistently, week after week.That's where content creation strategies come in.These are the methods and techniques that successful content creators use to produce high-quality content on a regular basis. They help you plan, create, and distribute your content in a way that maximizes its impact and reach.So, are you ready to take your content creation to the next level?Let's dive in.

Growing a business is a challenging task. It becomes even more daunting when you're working with a limited budget.But what if I told you that you could significantly grow your business with just $500 a month? Yes, it's possible. And the secret lies in leveraging digital marketing and a virtual assistant.Digital marketing is a powerful tool for businesses of all sizes. It allows you to reach a global audience, engage with customers, and drive sales. All without breaking the bank.A virtual assistant, on the other hand, can help you manage your digital marketing tasks. They can handle everything from social media management to content creation, email marketing, and more. This frees up your time to focus on other aspects of your business.But how exactly can you use digital marketing and a virtual assistant to grow your business? That's what we're here to discuss.In this article, we'll explore 3 types of marketing you can collaborate with a digital marketing team and virtual assistant on for $500 a month. So, whether you're a small business owner, a startup founder, or an entrepreneur, this article is for you. It's time to take your business to the next level without spending a fortune.Ready to get started? Let's dive in.

Podcasting has become a powerful medium for storytelling, education, and entertainment. It's a platform that allows creators to connect with audiences on a personal level. But how do you ensure your podcast reaches the ears of those who would most appreciate it? How do you grow your audience and promote your podcast effectively?These are questions that many podcast creators grapple with. In this comprehensive guide, we aim to provide you with actionable podcast marketing tips. These tips will help you enhance your podcast promotion efforts and boost your audience growth.So, if you're ready to take your podcast to the next level, let's dive in. 

One trend in the ever-evolving digital marketing landscape has taken center stage: Social Media Stories. These fleeting, 24-hour posts have become a powerful tool for brands and businesses.But why are Stories so popular? The answer lies in their short-lived nature.Stories offer a fresh, engaging way to connect with audiences. They provide a sense of immediacy and exclusivity that traditional posts can't match, leading to a surge in their use across various social media platforms. From Instagram to Facebook, TikTok to LinkedIn, Stories have become a staple of social media marketing.But how can you harness the power of Stories for your brand? How can you create compelling, engaging Stories that resonate with your audience? And how can you integrate Stories into your overall marketing strategy?This week, Jennie talks about: 

You know you should be marketing your business. Still, as a small business owner, you're most likely already wearing many different hats, and adding marketing to your never-ending list of to-do items can feel overwhelming. If you don't have experience in marketing, it can not only feel overwhelming; it can be a rabbit hole that you get sucked into again and again. The solution? A digital marketing virtual assistant!This week, Jennie talks about:

Email marketing is considered one of the most powerful instruments in a company's marketing toolkit. By utilizing email marketing, businesses cannot only connect with their target audience but also establish and nurture relationships with potential customers, drive sales, and increase revenue. In this podcast, we will discuss the key strategies and tips for acquiring your first 1,000 email subscribers and provide insights on how to grow your email list effectively over time.This week, Jennie talks about:

In today's fast-paced digital landscape, it's crucial for small businesses to harness a wealth of resources to navigate the ever-evolving realm of online marketing.When executed with precision and foresight, online marketing can be a powerful tool for attracting new customers and expanding your business.Today, I'm offering insights and practical strategies to elevate your online presence affordably and effectively.This week, Jennie talks about:

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