POPULARITY
A few years ago, Tina Wells came to a crossroads in running her market agency. She was living the dream of growing her seven-figure business, but she was also on the express train to burnout. Tina had to either find a way to make more money or figure out a new way to work. She decided to close her company. It proved to be the best thing she could have done, and she discovered that what she truly loved was creating content. In today's episode, Tina will share what she learned about achieving work-life harmony and share some techniques that will help you meet your goals without sacrificing joy. Tina Wells is an entrepreneur, bestselling author, brand builder, and creator of the Elevation Tribe community. Tina has been creating opportunities to help others launch, grow, and lead companies for decades. She is the author of best-selling tween fiction series Mackenzie Blue, and its new spinoff series, The Zee Files. Her most recent book,The Elevation Approach: Harness the Power of Work-Life Harmony to Unlock Your Creativity, Cultivate Joy, and Reach Your Biggest Goals, was released earlier this year. In this episode, Hala and Tina will discuss: - Her start as an “accidental entrepreneur” - How she fell out of love with her marketing career - The challenges of being a Black female entrepreneur - Work-life balance vs. work-life harmony. - How to maintain a work-life harmony - How decluttering can transform your efficiency - Ways to create rituals for yourself - Recreational activities to recharge you - Choosing joy over happiness - And other topics… Tina Wells is the founder of RLVNT Media, a multimedia content venture serving entrepreneurs, tweens, and culturists with authentic representation. Tina has been recognized by Fast Company's 100 Most Creative People in Business, Essence's 40 Under 40, and more. For over two decades, she led Buzz Marketing Group, an agency she founded at age 16 with clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P+G, Johnson & Johnson, and American Eagle that Tina connected with her network of 30,000 buzzSpotters® and 7,000 “momSpotters”, all influential millennials and passionate end-consumers. Tina is also the author of several books, including the best-selling tween fiction series Mackenzie Blue, its new spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right. Resources Mentioned: Tina's Website: https://tinawells.com/ Tina's LinkedIn: https://www.linkedin.com/in/tinawells/ Tina's Twitter: https://twitter.com/tinacwells Tina's Instagram: https://www.instagram.com/tinawells/ Tina's Facebook: https://www.facebook.com/twells17 Tina's latest book, The Elevation Approach: Harness the Power of Work-Life Harmony to Unlock Your Creativity, Cultivate Joy, and Reach Your Biggest Goals: https://www.amazon.com/Elevation-Approach-Work-Life-Creativity-Cultivate/dp/0593580249 The Elevation Approach Course: https://tinawells.com/the-elevation-approach/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Sponsored By: Shopify - Go to shopify.com/profiting to take your business to the next level today Factor - Head to youngandprofiting.co/factor and use code profiting50 to get 50% off! Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year! Lumi Labs - Go to Microdose.com and use code: YAP to get free shipping & 30% off your first order More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Today, I'm joined by Tina Wells, a brilliant business strategist, author, and founder of RLVNT Media, to discuss her methods for building your brand without burning out. At just 16 years old, Tina founded Buzz Marketing Group and worked with high-profile clients such as Dell, The Oprah Winfrey Network, Kroger, Apple, P&G, Johnson & Johnson, and American Eagle. If you're ready to reach your goals while maintaining harmony in your life, this episode is a must-listen! In our conversation, Tina shares insights from her book, "The Elevation Approach," which outlines her process for achieving work-life harmony and realizing your big ideas. Plus, she offers advice for giving yourself grace, accepting the challenges of pursuing your goals, and being open to flexibility in your planning stages. IN THIS EPISODE, WE TALK ABOUT: - How to structure your life to make space for recreation and transformation - Unlocking your creativity by embracing the unknown - Tips for maximizing the potential of your planning process - A simple method to bring fresh insights to your business - Daily rituals to nurture your creativity RESOURCES - The Elevation Approach - Enroll in my FREE “Aligned” course HERE - Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts. CONNECT WITH TINA Follow Tina: @tinawells CONNECT WITH LORI Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness
In this inspiring episode, Jamie Kullman sits down with the incredible entrepreneur, author, and youth advocate, Tina Wells. Together, they delve into the fascinating world of empowering young minds and explore the strategies and insights needed to navigate the journey to success. Tina Wells, known for her groundbreaking work in youth marketing and entrepreneurship, brings her wealth of experience to the conversation, sharing her personal journey and the lessons she has learned along the way. From founding Buzz Marketing Group at the age of 16 to becoming a sought-after speaker and author, Tina has dedicated her life to helping young people unlock their potential and thrive in a rapidly changing world. During this thought-provoking discussion, Jamie and Tina explore the challenges faced by today's youth and offer practical advice on building resilience, discovering passion, and finding one's authentic voice. They delve into the importance of mentorship, the impact of technology on young minds, and the power of self-belief in overcoming obstacles. Whether you're a young person seeking guidance or an adult looking to support the next generation, this episode will provide you with valuable insights and inspiration. Join Jamie Kullman and Tina Wells as they embark on an enlightening conversation that will empower you to make a difference in the lives of young people and help shape the leaders of tomorrow. --- Support this podcast: https://podcasters.spotify.com/pod/show/aligned-with-purpose-in-life-and-leadership/support
Episode 208: Natalie is having a major pinch me moment this week as the opportunity to connect with CEO, author, and marketing guru, the incredible Tina Wells. Tina shares her inspiring journey from answering an ad in the back of 17 Magazine to becoming a successful entrepreneur and author of over 20 books (yes, you read that right!). Tina discusses her "elevation approach," which is a game-changer for anyone who feels stuck in their corporate job and is looking for a way to take their career to the next level. She emphasizes the importance of taking breaks and finding sources of inspiration in everyday moments, so you can always show up as your best self. Tina's infectious energy and practical tips will leave you feeling empowered to make positive changes in your life. So tune in, laugh along with Nat and Tina, and let her wisdom inspire you to find work-life harmony and achieve the dreams you've been putting off! Today's episode dives into: The 17 Magazine ad that sparked Tina's entrepreneurial spirit How the support of her parents laid the groundwork for her success An in-depth breakdown of The Elevation Approach and what it means Her journey as an author of over 20 books and counting Tips for minimizing burnout and integrating the elevation approach into your own life Why she prefers to use the word "harmony" instead of "balance" Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Tina @tinawells and find her books at www.tinawells.com Thank you to our sponsors for making this episode possible. Check out these deals just for you: Athletic Greens – Get a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase when you go to athleticgreens.com/REALREEL Apostrophe - Get your first visit for only five dollars at Apostrophe.com/REALREEL when you use our code: REALREEL Shopify - Sign up for a one-dollar-per-month trial period at shopify.com/realreel Rothy's - Get $20 off your first purchase at rothys.com/TRR. Osea - Get 10% off when you go to Oseamalibu.com and use code REALREEL Learn more about your ad choices. Visit megaphone.fm/adchoices
Hey friends! Welcome to Girls' Night! I'm so excited about today's episode. Today we're talking about how to build your dream career and create work-life harmony. I'm excited about this episode because a lot of us have big dreams, but we don't know how to begin. Or, if we have started, we want to know how we can continue to grow and push our creativity without feeling totally burnt out! And while this might seem like an overwhelming feat, our guest is here to show you why this is possible, because she's done it herself! Our guest for today's episode is my new friend, Tina Wells. Tina is a speaker, brand builder, author of over 20 books, and introspective entrepreneur recognized by Fast Company as one of the 100 Most Creative People in Business. For over two decades she led Buzz Marketing Group, an agency she founded at age 16 with clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P+G, Johnson & Johnson, and American Eagle. She also has a whole collection of office supplies at Target called Elevation, and a new book called The Elevation Approach. In it, she shares about how to meet your goals without sacrificing joy for productivity and progress. During our conversation, you'll hear about the journey that led to Tina's success as an entrepreneur and the practices she's implemented to create work-life harmony and stay creative in her work! You guys are going to love her! Learn more about your ad choices. Visit megaphone.fm/adchoices
Tina Wells is a business strategist, advisor, author, and the founder of RLVNT Media, a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation. For over two decades she led Buzz Marketing Group, an agency she founded at age 16 with clients like Dell, The Oprah Winfrey Network, Apple to name a few. Not to mention she is also the author of several books, including the best-selling tween fiction series Mackenzie Blue. Serves on numerous boards and has been recognized by Fast Company's 100 Most Creative People in Business, Essence's 40 Under 40 and much more! Tina shares her journey with Meera. In this week's motivational segment Meera talks about why you don't need to be a perfectionist. Visit www.theschoolofsass.com for more wisdom!
Join the Warrior Women 30 Day Challenge! https://liz-svatek.mykajabi.com/offers/f6wgqkYX/checkout Episode Description: Tina Wells is a business strategist and author of over a dozen books. She has been recognized by Fast Company's 100 Most Creative People in Business and Essence's 40 Under 40. For over two decades Tina led Buzz Marketing Group, an agency she founded at age 16. Tina and I explore the Elevation Approach to launching an idea or business, something she developed after not being able to bring her ideas to fruition and suffering burnout. Learn why all life is cyclical and why your business should be too! Connect with Tina! Links: Instagram: https://www.instagram.com/tinawells_/ Facebook: https://www.facebook.com/twells17 LinkedIn: https://www.linkedin.com/in/tinawells/ Website: https://tinawells.com/ LinkTree: https://linktr.ee/tinawells2020 Guest Bio: Tina Wells is an entrepreneur, author, speaker, and brand builder at the intersection of pop culture, contextual commerce, and wellbeing that centers women of color. For over two decades, Tina led Buzz Marketing Group, an agency she founded at age 16 with clients like Dell, The Oprah Winfrey Network, Apple, and P+G, that Tina connected with her network of 30,000 buzzSpotters® and 7,000 “momSpotters”, all influential millennials and passionate end-consumers. She is the author of over a dozen books, including the award-winning and best-selling tween fiction series' Mackenzie Blue, The Zee Files and Honest June. Through her company RLVNT Media, she harnesses her creative and entrepreneurial energy to increase the imprint of her multimedia brands that blend culture-shifting storytelling and beloved products that she brings to market through innovative omni-channel partnerships. In 2021 she was inducted into the American Advertising Federation's Hall of Achievement.
For over 2 decades Tina Wells led Buzz Marketing Group, an agency she founded at the age of 16. Her client list included: Dell, The Oprah Winfrey Network, Apple, and Johnson & Johnson. She's also the author of 7 books and is now focusing on her children's series. The latest book in her Zee Files series, is now available exclusively at Target stores. Her Story is hosted by Kathy Romano and airs Sunday morning at 7:30am on 95.7 BEN-FM in Philadelphia.
Tina Wells and I discuss the first book in her newest series, HONEST JUNE, as well as how she arranged for an exclusive distribution period through Target Stores. We talk about how she founded her first company at age 16 and built a successful career as a marketer before she became a writer. She shares specifics about how this has allowed her to research her demographic and incorporate reader feedback to ensure future books will resonate with tween readers. We also talk about series planning, being one of six children, the importance of authentic representation, and so much more. Tina Wells is a business strategist, advisor, author, and the founder of RLVNT Media, a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation. Tina has been recognized by Fast Company's 100 Most Creative People in Business, Essence's 40 Under 40, and more. For over two decades she led Buzz Marketing Group, an agency she founded at age 16 with clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P+G, Johnson & Johnson, and American Eagle that Tina connected with her network of 30,000 buzzSpotters® and 7,000 “momSpotters”, all influential millennials and passionate end-consumers. Tina is also the author of seven books, including the best-selling tween fiction series Mackenzie Blue, its new spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right. Tina's board positions have included THINX, the United Nations Foundation's Global Entrepreneurs Council, The Franklin Institute and Young Entrepreneur's Council. She has also served as the Academic Director for Wharton's Leadership in the Business World Program at the University of Pennsylvania and is a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.
In this episode, Host Paola Soares speaks with the brilliant Tina Wells, a Business strategist, advisor author and founder of RLVNT Media, a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation… She's been recognized by Fast Company's as one of the 100 Most Creative People in Business, Essence's 40 under 40 among other accolades. For over two decades she led Buzz Marketing Group, an agency she founded at age of 16 with clients like Dell, The Oprah Winfrey Network and more…She is also the author of seven books, including the best-selling tween fiction series Mackenzie Blue among others.. Wells also served as Academic Director for Wharton's Leadership in the Business World Program at the prestigious University of Pennsylvania. In this episode Tina shares how to get a business idea out of your head and onto paper to see if it can actually be a feasible business or not, the essentials of market of research and why work-life harmony is better than balance…this and so much more… Connect with Tina Instagram: @tinawells tinawells.com Let's Connect: Instagram: @butfirstshefailed Weekly But First, She Failed Newsletter Sign up/ Your Boss Woman Profile Quiz But First, She Failed FB Community
Tina Wells is a business strategist, advisor, author, and the founder of RLVNT Media, a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation. She has been recognized by Fast Company's 100 Most Creative People in Business, Essence's 40 Under 40 and more. For over two decades, Tina has led Buzz Marketing Group, an agency she founded at age 16 with clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P+G, Johnson & Johnson, and American Eagle. She is also the author of seven books, including the best-selling tween fiction series Mackenzie Blue, its 2020 spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right. Tina's board positions have included THINX, the United Nations Foundation's Global Entrepreneurs Council, The Franklin Institute and Young Entrepreneur's Council. She has also served as the Academic Director for Wharton's Leadership in the Business World Program at the University of Pennsylvania and is a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute. Grab something hot and listen in to hear what you need to focus on when marketing to Gen Z consumers. In this episode you will learn about: What prompted Tina to start her business at 16 year old Building on foundations What it's like to write middle-grade fiction What compelled Tina to write books for middle-grade fiction Where the idea of the book series came from The keys to marketing to Gen Z The importance of authenticity and creativity when marketing to Gen Z The Gen Z mindset and what we need to know What it means to be a wild woman: "Existing on my own terms, and not letting anyone define for me what that means." ------------- Got a minute? Would love a review! Click here, scroll to the bottom, tap, and give me 5-stars. Then select "Write a Review." Make sure to highlight your favorite take aways. Subscribe to level up your businessSubscribe here. ------------- Connect with Tina Wells Tina Wells RLVNT Media @tinawells_ Facebook LinkedIn @tinacwells Connect with Renée Warren @renee_warren @we.wild.women www.wewildwomen.com
Tina Wells created her marketing agency at the age of 16 because, as a young girl, she didn't feel that brands were speaking to her and her friends. For over two decades, she led Buzz Marketing Group, a full-service marketing and research company working to help clients like Dell, The Oprah Winfrey Network, Apple, P+G, Johnson & Johnson, and American Eagle, build lucrative relationships with youth markets. But in 2019, Tina decided to make herself a client and take stock of her own business. She decided to dismantle her agency, opting to pursue the work that lights her up-- creating content that speaks to tween girls. The multimedia content venture RLVNT Media was born in 2020, serving entrepreneurs, tweens, and culturists with authentic representation. This venture houses her newsletter, Elevation Tribe, a community and quarterly publication created to help women launch, grow and lead their businesses focusing on women of color. Tina is also the author of seven books, including the best-selling tween fiction series Mackenzie Blue, its spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right. Her mission is to help tween girls that look like her feel seen. In this episode, you'll learn how Tina made the hard decision to look at her own business and re-evaluate how she was spending her time, how to leave the things that don't work, outsource things you're not good at, and make sure that your vision and purpose guides the path no matter where it brings you. *** This episode of LEAVE YOUR MARK is brought to you by Madison Reed, the hair color company revolutionizing the way women color their hair. This fast-growing disruptor brand offers luxurious, Smart-8 Free hair-color formula (that's free of harsh ingredients like PPD, ammonia, and parabens), that makes your hair look and feel fabulous. Madison Reed is truly your one-stop-shop for all things hair color. Whether you're at a Hair Color Bar or coloring at home with a Radiant Hair Color kit, you get the same amazing results every time. Madison Reed's proprietary color-matching technology coupled with a team of on-call colorists help women choose their perfect shade of hair color. With over 40 Hair Color Bars in 17 markets and many more to come, Madison Reed is fast becoming the leader in hair color. The full line of products can be found online at madison-reed.com and in Madison Reed Hair Color Bars, in addition to Ulta Beauty and Ulta Beauty at Target. First time customers can use ALIZA20 20% off + free shipping on Madison-Reed.com and local Hair Color Bar services.
Over 4 million businesses were launched last year – a 24% increase from the year before and the biggest increase on record.However, many of these newly minted founders struggled with the transition from being an employee to being an entrepreneur.Our guest, Tina Wells, is an entrepreneur, business strategist, advisor, best-selling author, and the founder of RLVNT Media, a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation.Tina dove into entrepreneurship at the tender age of 16 when she founded Buzz Marketing Group. For over two decades she built and led the brand with clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P+G, Johnson & Johnson, and American Eagle.She connected these large brands with her network of 30,000 buzzSpotters® and 7,000 “momSpotters,” all influential millennials and passionate end-consumers.Throughout her entrepreneurial journey, Tina has always been committed to helping other entrepreneurs succeed. She's been recognized by Fast Company's 100 Most Creative People in Business, Essence's 40 Under 40 and more.Tina's board positions have included THINX, the United Nations Foundation's Global Entrepreneurs Council, The Franklin Institute and Young Entrepreneur's Council. She has also served as the Academic Director for Wharton's Leadership in the Business World Program at the University of Pennsylvania.Tina has authored seven books, including the best-selling tween fiction series Mackenzie Blue, its 2020 spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right.Learn more about Tina's remarkable work in the world here: Join Tina's Elevation Tribe here: https://elevationtribe.com/RLVNT Media: https://rlvntmedia.com/Tina's tween fiction books at Target: Zee Files: https://www.target.com/p/the-zee-files-target-exclusive-edition-by-tina-wells-hardcover/-/A-80880845Honest June: https://www.target.com/p/honest-june-target-exclusive-edition-by-tina-wells-hardcover/-/A-82754654McKenzie Blue: https://www.target.com/p/mackenzie-blue-by-tina-wells-paperback/-/A-81529108Follow Tina everywhere she glows on social:LinkedIn: https://www.linkedin.com/in/tinawells/ Facebook: https://www.facebook.com/twells17 Instagram: https://www.instagram.com/tinawells_/ Twitter: https://twitter.com/tinacwellsBuy The Art of Less Doing: https://amzn.to/2WVmmKx00:00 - Meet Tina!06:20 - launching a business at the tender age of 1614:00 - becoming an advisor to 167 students forming 16 companies26:25 - outstanding marketing advice for startup founders29:00 - Tina's artistpreneur journey - she's the author of tween books Zee Files, Honest June and McKenzie Blue and she used her marketing brilliance to create the best stories for her "reader" segment32:00 - a features and benefits exercise for your startup35:25 - the best project management productivity tool for your startupTina's Elevation "4 seasons" approach to launching and bringing things to fruition: preparation, inspiration, recreation and transformation37:15 - why Tina launched Elevation Tribe for Women of Color Founders41:10 - the exciting news for women of color founders46:15 - we need FRIENDTORS - Stitch that on a Pillow!!55:31 - what compelled Tina to launch RLVNT Media58:20 - best advice for shifting out of founder doubtThank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!Ande Lyonshttp://andelyons.com#howtotransitiontoentrepreneur #tinawells ANDELICIOUS RESOURCES:JOIN STARTUP LIFE LIVE MEETUP GROUPGet an alert whenever I post a new show!https://bit.ly/StartupLifeLIVESTARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you're looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.STREAMYARD OVERLAYS AND GRAPHIC DESIGNNicky Pasquierhttps://www.virtuosoassistant.co.uk/Visit Nicky's CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjONicky's Canva Presentation Playlist: http://bit.ly/Canva_Present_PlaylistGET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AIhttps://bit.ly/StartupLifeOtter CONNECT WITH ME ONLINE: https://andelyons.com https://twitter.com/AndeLyonshttps://www.facebook.com/StartupLifew... https://www.linkedin.com/in/andelyons/ https://www.instagram.com/ande_lyons/ https://www.pinterest.com/andelyons/ https://angel.co/andelyons TikTok: @andelyonsAnde ♥
This week on The Well Woman Show, I talk to Tina Wells, business strategist, advisor, author, and the founder of RLVNT Media, a multimedia content venture serving entrepreneurs, tweens, and culturists. Tina has been recognized by Fast Company's 100 Most Creative People in Business and Essence's 40 Under 40. For over two decades she led Buzz Marketing Group, an agency she founded at age 16 with clients like Dell, The Oprah Winfrey Network, and Apple. Tina is also the author of seven books, including the best-selling tween fiction series Mackenzie Blue, its 2020 spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right. Tina's board positions have included THINX, the United Nations Foundation's Global Entrepreneurs Council, The Franklin Institute, and Young Entrepreneur's Council. She has also served as the Academic Director for Wharton's Leadership in the Business World Program at the University of Pennsylvania and is a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute. We discuss: Why are tween girls so important? Why is it so hard for young girls of color to find representation in media? How do parents find books for their children with interesting storylines, that are age-appropriate? The books she is reading are: https://bookshop.org/books/seven-days-in-june-9781549138577/9781538719107 (Seven Days in June by Tia Williams) https://bookshop.org/books/summer-on-the-bluffs-9780062994172/9780062994172 (Summer on the Bluffs by Sunny Hostin) You can find notes from today's show at http://wellwomanlife.com/260show (wellwomanlife.com/260show). The Well Woman Show is thankful for the support from The Well Woman Academy™ at http://wellwomanlife.com/academy (wellwomanlife.com/academy). Support this podcast
My guest today is Tina Wells; entrepreneur, business strategist, and best-selling author. She is also the founder of RLVNT Media - a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation.Tina has been recognized by Fast Company's 100 Most Creative People in Business, Essence's 40 Under 40 and more. And for over two decades she led Buzz Marketing Group, an agency she founded at 16 with clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P+G, Johnson & Johnson, and American Eagle just to name a few.As if that's not impressive enough, Tina is also the author of seven books, including the best-selling tween fiction series Mackenzie Blue, its 2020 spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right. I invited Tina to be a guest on my show to discuss how she became an “accidental entrepreneur. I wanted to learn about her Elevation Tribe and I was curious to get her POV on how diversity has changed in the world of branding.
Meet Tina Wells, business strategist, advisor, author, and founder of RLVNT Media. This power woman speaks with She Leads Me today about all things business, transitioning careers, and finding work/life harmony on the journey.Tina Wells leads the charge in this interview with some incredible tips and takeaways for female entrepreneurs. Tina is a business strategist, advisor, author, and founder of RLVNT Media. This power woman speaks with She Leads Me today about all things business, transitioning careers, and finding work/life harmony on the journey. Tina has been recognized by Fast Company's 100 Most Creative People in Business, Essence's 40 Under 40, and more. For over two decades she led Buzz Marketing Group, an agency she founded at age 16 with clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P&G, Johnson and Johnson, and American Eagle. Tina is also the author of 9 books, including the best-selling tween fiction series Mackenzie Blue its 2020 spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting it Right. Take a look at Tina's website: www.tinawells.comFollow us on :Web: sheleadsme.comInstagram: @she.leads.me LinkedIn
Real Good Company is a show where we talk with real people building good companies that are making a real impact. We're so excited to welcome today's guest, Tina Wells. Tina is a business strategist, advisor, author and the founder of RLVNT Media, a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation. She is the author of the best-selling tween fiction series “Mackenzie Blue” and its spinoff series “The Zee Files,” which is exclusively sold at Target. Most recently, she launched Elevation Tribe, a mentor group and online platform for aspiring female entrepreneurs, specifically women of color. Tina got her start after answering an ad in Seventeen magazine to be a writer at a newspaper called The New Girl Times. A suburban teenager and the oldest of six kids with dreams of being a fashion writer, she was hired as a product review editor. Intent on finding a way to “finance her suburban lifestyle,” Tina didn't think she could make much money, but she thought it might be a fun way to get the product she liked. In 1996, at the age of 16, Tina launched her first company, Buzz Marketing Group. Two years into it in college, one of her clients told her that she had a business in market research and that she should “figure it out.” So she did. By her senior year of college, she had six-figure research projects and was working with big name clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P+G, Johnson & Johnson, and American Eagle Nicknamed the “millennial whisperer,” after a decade of studying the purchasing decisions of the millennial demographic, Tina was in the position for clients to find her. As the buzz grew, Tina enlisted the help of friends. They nicknamed themselves “buzzspotters,” a network of trendspotters that did market research for brands. In 2000, after a blurb in Cosmopolitan about Tina and Buzz MG, she got 15,00 applications from teenagers from around the world for the role of “buzzspotter.” A decade into running Buzz Marketing Group, Tina wrote her first book, “Mackenzie Blue.” She put her journalism degree and her marketing experience to good use to write a book series for the tween girl market with good values. It sold hundreds of thousands of copies. A couple of years ago, Audible bought the audio rights to it. Tina is a true marketer who understands the balance of art and science in marketing. Today's podcast focuses on her passion for consumer insights and the intersection of research, content product and community. She also shares research insights about what today's youth are craving and what is changing in product and content. For authors, she shares the value of seeing your book as a product, the importance of deeply knowing and understanding your audience and matching that product toward what the consumer wants. She also shares advice for the upcoming entrepreneurs and authors on how to market themselves and work with big name brands.You can find out more about Tina and everything mentioned on today's show here. Also, you can find Tina on Instagram @tinawells and on Facebook here. Get to know our hosts on Instagram @CaitlinCrosby and @AllieBridge. Please be sure to rate, review, and subscribe so that we can stay in Real Good Company!
In this episode, we are joined by Tina Wells, author, and entrepreneur. Prepare to be inspired as she shares her incredible journey to success. At just 16 years old, she began her first business, which eventually grew to the marketing firm, Buzz Marketing Group. Tina is also an accomplished author best known for the tween series Mackenzie Blue, and the most recent series, The Zee Files. Tina shares with her how she got started at such a young age and how the power of women supporting women helped her get where she is today. She talks to us about the importance of representation, especially in literature for young girls. You can learn more at TinaWells.com.
“I wanted to create something that everyone could relate to.” When Tina Wells was 16 she wasn’t sitting still. She was founding an agency. A BIG agency — Buzz Marketing Group — with big-name clients like The Oprah Winfrey Network, Apple, and Johnson & Johnson. Then she became a best-selling author of the tween fiction series Mackenzie Blue. On today’s episode of #TheKaraGoldinShow, she shares more with us including her spin-off series The Zee Files. Listen for BIG inspiration.
At age 16, Tina Wells began what would become a multi-million dollar marketing firm, Buzz Marketing Group, that would claim Apple, The Oprah Winfrey Network, Johnson and Johnson and other top brands as clients. Today, at age 40, she is pursuing a new path that entails building a publishing empire focusing on tween girls. In our conversation, she discusses her business beginnings in high school to her recent - hard, but important - decision to pivot, as well as her business relationship with Target. More about Tina Wells: She is the founder of RLVNT Media, a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation. Tina is also the author of seven books, including the best-selling tween fiction series Mackenzie Blue, its 2020 spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right. Learn more at TinaWells.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices
In the sixteenth episode of The Idealists. (formerly Grit & Grace), entrepreneur and host Melissa Kiguwa interviews Tina Wells. Tina has been listed as one of Fast Company's 100 Most Creative People, Billboard's 30 Under 30 Power Players, and Inc's 30 under 30 world's coolest young entrepreneurs. For over two decades she led Buzz Marketing Group, an agency she founded at age 16 with clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P+G, Johnson & Johnson, and American Eagle. And what's most exciting, Tina's new book series, The Zee Files launches today, December 1st! The Zee Files is a spin-off series of Tina's best-selling tween fiction series Mackenzie Blue and is sold exclusively at Target and Target.com.While we celebrate Tina's launch, in this episode she gets real and raw on the many rejections that are part of the success journey, including the circumstances that made her walk away from $50 million.
Tina Wells is a business strategist, advisor, author, and the founder of Elevation Tribe, a community and quarterly publication she created to help women launch, grow and lead their businesses with a focus on women of color. For over two decades she led Buzz Marketing Group, an agency she founded at age 16 with clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P+G, Johnson & Johnson, and American Eagle. During this episode, Tina shares more about the importance of building your network, mentoring each other, and offers a few of the money lessons she's learned along the way. Learn more about Tina: https://tinawells.com/
How to market yourself and create a strong personal and professional brand with Tina Wells, CEO and founder of Buzz Marketing Group. In Mailbag, Kelly questions on using life insurance plans for college savings, trusts, and credit card balance transfers. Also, the UltraFICO and how it impacts you.
Tina Wells is the CEO and founder of Buzz Marketing Group, an agency that serves clients like Dell, Microsoft, Oprah Winfrey Network, American Eagle Outfitters, and Levo. She authored the youth marketing handbook Chasing Youth Culture And Getting It Right and the best-selling tween series Mackenzie Blue. Tina is a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute. She has received a number of honors and awards, has been a guest lecturer at universities across the country and has spoken at many industry conferences. Tina has also been profiled in numerous media outlets across TV, radio, print, and online, including NBC’s “The Today Show,” Fox News, the HLN Network, O Magazine and Forbes Small Business, to name a few. Follow her on Twitter @tinacwells or visit tinawells.com & http://buzzmg.com. Get the Inclusion Revolution CD by Sister Jenna. Visit www.AmericaMeditating.org. Download our free Pause for Peace App for Apple or Android.
Tina Wells is the CEO and founder of Buzz Marketing Group, a marketing agency that creates strategies for clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. For more than two decades, Tina has connected thousands of influencers and consumers to brand clients. Through its network of 30,000 buzzSpotters® and 7,000 momSpotters®, Buzz Marketing Group delivers data and digital strategies that drive the marketing approach for clients like Dell, The Oprah Winfrey Network, and American Eagle Outfitters. Tina sits on numerous boards, including the Young Entrepreneurs Council and The Franklin Institute , and THINX. If that doesn’t keep her busy enough, she is a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute and the Academic Director (Practicum) of Wharton’s Leadership in the Business World program at the University of Pennsylvania. It’s no wonder her list of honors include, Cosmopolitan’s Fun Fearless Phenom Award, Essence’s 40 Under 40, Inc’s 30 Under 30, and Fast Company’s 100 Most Creative People in Business. Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play Links mentioned on this episode Buzz Marketing TinaWells.com Fast Company Revisionist History podcast Luvvie Ajayi Mackenzie Blue Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Tina Wells - @tinawells_ Side Hustle Pro – @sidehustlepro #SideHustlePro
Tina Wells is the CEO of Buzz Marketing Group. They create marketing strategies for clients within the beauty, entertainment, fashion, financial and lifestyle sector. She is an incredibly accomplished entrepreneur; to name a few of her accomplishments – Essence’s “40 Under 40”, Billboard’s “30 Under 30”, Fast Company’s “Most Creative People in Business” and INC’s “30 Under 30”.
BEE 47 – Tina Wells, Buzz Marketing Group Tina Wells, author, CEO and founder of Buzz Marketing Group, a marketing agency focused in creating marketing strategies for clients within the beauty, entertainment, fashion, financial and lifestyle sector. She's also the author of the bestselling Mackenzie Blue book series. Tina started her entrepreneurial journey when she was just 16 years old, in this episode she shares with us her experiences about business, marketing and life. Tools: Slack Flipboard Books: Man's Search for Meaning, by Viktor E. Frankl Connect with Tina: Web Buzz Marketing Group Facebook Twitter Instagram Linkedin
Tina Wells, founder and CEO of Buzz Marketing Group, answers questions on trend-spotting, ethics in marketing and new approaches to audience engagement. Wells also tells the story of her journey from school-age entrepreneur to leading a firm that helps companies create ways for consumers to express their true experiences with brands.
Tina Wells, founder and CEO of Buzz Marketing Group, answers questions on trend-spotting, ethics in marketing and new approaches to audience engagement. Wells also tells the story of her journey from school-age entrepreneur to leading a firm that helps companies create ways for consumers to express their true experiences with brands.
Tina Wells, founder and CEO of Buzz Marketing Group, answers questions on trend-spotting, ethics in marketing, and new approaches to audience engagement. Wells also tells the story of her journey from school-age entrepreneur to leading a firm that helps companies create ways for consumers to express their true experiences with brands.
Tina Wells, CEO and founder of Buzz Marketing Group, earned her B.A. in Communication Arts graduating with honors from Hood College in 2002. Currently a Wharton School of Business student for marketing management, Tina continues to create innovative marketing strategies for numerous clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. Tina has worked with clients including: Maidenform, SonyBMG, PBS, P+G, Sesame Workshop, and American Eagle Outfitters. Tina's long list of honors include Essence's 40 Under 40 , Billboard's 30 Under 30 , and Inc's 30 Under 30, just to name a few. She is the author of the tween series Mackenzie Blue, published by HarperCollins Childrens Books, and the youth marketing handbook Chasing Youth Culture And Getting It Right, which will be published by Wiley in Spring 2011. Tina is also a celebrated blogger on The Huffington Post. She serves on the board of directors of the Philadelphia Orchestra Association, The Franklin Institute, and The South Jersey Food Bank. She resides in Southern New Jersey with her vast collection of shoes. :)
Migratory audiences and declining channel loyalty are seen as two key challenges convergence culture poses to the advertising industry. At the same time, campaigns that respond by capitalizing on the creativity of audiences prompt questions about the continuing role for creatives. This panel looks at the unfolding role for advertisers within convergence culture, looking at questions about the nature of agencies, transmedia planning and the increasing circulation of advertising as entertainment content. Does the agency structure need to be rethought? What are the implications of breaking down the distinction between content and advertising? What are effective ways to collaborate with creative audiences? How is convergence culture changing the value of different advertising sites? Panelists: Mike Rubenstein, The Barbarian Group; Baba Shetty, Hill/Holliday; Tina Wells, Buzz Marketing Group; Faris Yakob, Naked Communications; Bill Fox, Fidelity Investments