SheSpeaks: How She Does It

In this episode, we're joined by Aimee Baller, Head of Partnerships, West & Central at Overwolf—the engine behind the gaming creator ecosystem that's reshaping how brands connect with modern audiences. Aimee reflects on her path into gaming as the first female leader on Overwolf's Brand Partnerships team, exploring the power of in-game advertising, why brands can't ignore gaming culture, and how Gen Z is rewriting the rules of media. She also offers thoughtful insights on mentorship, leadership, and creating space for other women in male-dominated industries.Episode HighlightsHow Aimee helps brands like Slim Jim and Smucker's enter the gaming space with impact and intention.The truth about modern gamers—and why 40% of Overwolf's audience is female.Why gaming is no longer niche and how brands can meet consumers where they actually are.What moment-triggered ads are and why they generate up to 70% brand recall.The rise of Gen Z as creators and why they want to shape the plot, not just watch it.Why Aimee believes women don't need to wait until they feel “ready” to lead.How gaming can be an additive—not disruptive—space for advertisers.Aimee's perspective cuts through the noise—offering real-world advice for anyone navigating today's fast-moving landscape of culture, technology, and consumer connection.Links and Resources Connect with Aimee Baller on LinkedInConnect with Overwolf on LinkedInLearn more about OverwolfWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! *Connect with us on Instagram, FB & Twitter @shespeaksupContact us at podcast@shespeaks.comWATCH our podcast on YouTube @SheSpeaksTVWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we're joined by Shaquana Joseph, Strategic Account Director at Group Black, a media collective dedicated to bridging the gap between today's most influential consumers and the brands that want to reach them.Shaquana shares her inspiring journey from college radio at Howard University to leading game-changing brand partnerships at Group Black. She unpacks how Gen Z is rewriting the rules of influence, why authenticity matters more than ever, and how brands can build lasting loyalty by showing up with purpose.Episode HighlightsHow Shaquana pivoted from radio and agency life to leading culturally impactful campaigns.The mission behind Group Black and how it's reshaping the media and marketing landscape.Why Gen Z doesn't play by the old rules—and how brands must adapt or fall behind.The rise of the nano-influencer and why peer influence now beats follower count.The role of experiential marketing in creating real, emotional brand connections.Shaquana's experience at Twitter and the lessons she learned about being an entrepreneur.Why true influence means making a lasting impact—and how Shaquana defines success beyond the spotlight.Shaquana's insights are smart, actionable, and inspiring—whether you're in marketing, leadership, or just figuring out how to make your voice matter in a noisy world.Links and Resources:Connect with Shaquana Joseph on LinkedInLearn more about Group BlackWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In today's episode, we're joined by Chase Cooper, omnichannel marketing leader at Dorel Juvenile, one of the largest baby product companies in the world (behind brands like Safety 1st, Maxi-Cosi, Tiny Love, and Walmart's exclusive Monbébé). Chase shares her remarkable journey from starting out in the agency world to now leading U.S. media efforts across Dorel's brands — and how she's weaving motherhood into her career path along the way.Here's what you'll hear in this episode:Chase's career path from agency-side digital marketing to leading omnichannel marketing on the brand sideA clear breakdown of what omnichannel marketing really meansHow internal cross-functional collaboration — marketing, sales, supply chain — is critical for omnichannel successWhy curiosity and asking "why" can be a major superpower for marketers and leadersAn inside look at the Monbébé stroller launch at Walmart — and how Chase's team leveraged influencer marketing to drive viral successThe viral moment: How a single influencer video captured over 4.6 million views, and why understanding visual storytelling in the first three seconds matters more than everThe importance of blending organic and paid media and testing influencer content across multiple channelsKey consumer insight: Why dads and diverse caregivers are becoming an increasingly important audience in the baby categoryA refreshingly honest conversation about navigating career and motherhood — and why asking for help is not weakness but a leadership strengthWhy trusting your gut (and surrounding yourself with the right support) might be the best career advice you'll ever getChase's insights on authenticity, collaboration, and evolving with the consumer journey will leave you energized — whether you're in marketing, leadership, or navigating your own life and career. Links & Resources:Connect with Chase Cooper  on LinkedIn See the viral Monbébé 360° Travel System post. Don't forget to subscribe and leave a review if you enjoyed this conversation!Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we welcome Erica Lockheimer. Known for her remarkable career in tech, Erica shares insights from her career  journey at LinkedIn, where she not only played a crucial role in the growth of the platform, but also founded the Women in Tech initiative. Erica shares her story and challenges she faced as one of the few women in her field. We discuss the pivotal moments that led her to redefine success on her own terms, breaking away from expectations to pursue what she had a passion for. Now, as the founder and CEO of HumanizeHer, Erica is passionate about cultivating a world where women can thrive and shatter glass ceilings. Tune in to discover Erica's journey, her thoughts on the evolving role of LinkedIn, and her vision for women in tech and careers beyond. This episode is inspiring and a must-listen for anyone looking to follow their own path and possibilities.Episode Highlights:Redefining Success: Erica talks about how challenging societal norms and expectations was a pivotal step in her personal journey. She emphasizes identifying and pursuing what truly resonates with you, even if it means straying from the path expected by others.LinkedIn's Evolution: From leading LinkedIn's growth team to spearheading Women in Tech, Erica shares behind-the-scenes stories of her dynamic experiences and the platform's transformation over the years.AI and Diversity: Erica discusses the critical role of diverse representation in algorithm development, especially in AI, and how biases can be mitigated.Empowering Women: Learn more about HumanizeHer, Erica's inspiring initiative aimed at creating a world where every woman can thrive, excel, and define success personally.Key Quotes:“You better have diverse people at the table, building products, because representation matters in everything we create.”“We can't be our best-kept secrets—women's voices need platforms to be heard and celebrated.”“I never worked harder, but I've never enjoyed my work more than I do now.”Connect with Erica and HumanizeHer: Website: https://www.instagram.com/humanizehernow/LinkedIn: https://www.linkedin.com/in/ericalockheimer/Instagram: https://www.instagram.com/humanizehernow/YouTube: https://www.youtube.com/@HumanizeHerWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we sit down with PR powerhouse Heidi Krupp, a master publicist and brand strategist with decades of experience shaping bestselling books and personal brands. From working at ABC's 20/20 to launching her own successful agency, she shares her journey, the art of storytelling in PR, and what it takes to craft a message that resonates.We also dive into the current media buzz surrounding the Justin Baldoni & Blake Lively case, breaking down what people get wrong about publicists and the blurred lines in today's media landscape. Plus, hear the fascinating story of how she started her business with just $5,000—and how that risk turned into a career working with icons like Tony Robbins, Dr. Stephen Covey, and more.Key Highlights:✅ Why storytelling, consistency, and relationships are the true keys to building a lasting brand—and how you can apply these principles to your own success.✅ Lessons learned from interning at ABC's 20/20 and working with Barbara Walters ✅ The role of a publicist: understanding what the role entails & what the job is ✅ How to turn a book into a brand (and a business!) ✅ The truth about the PR industry and the media's changing landscape ✅ The surprising way she funded her first business ✅ The impact of mentors and the power of personal brandingKey Links: Follow Heidi at: https://www.linkedin.com/in/heidi-krupp/https://www.kruppagency.com/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we sit down with Terri Cole, a best-selling author, licensed psychotherapist, relationship expert, and empowerment coach. We discuss Terri's career transition, her work (and first book) on setting boundaries, and her expertise in high-functioning codependency. You will learn what is high-functioning codependency (HFC) and learn how you can recognize and address your own codependent behaviors, set healthy boundaries and have better relationships.  Terri shares tangible tips and takeaways to help you change the way you approach relationships today, so grab a pen and paper! Episode Highlights:Terri shares her own career change, transformation & healing process How should you think about boundaries and Terri's book, Boundary Boss. What is the Downloaded Love Blueprint and how is it affecting your current relationships? What is high-functioning codependency (HFC)? What steps can you take if you exhibit the behaviors of HFC? Overinvestment and resentment - what role they play in your relationships, how you see others, and how they see you. Follow Terri & Learn More: Get your free resources, order Terri's book(s) and sign up to stay connected at: https://www.terricole.com/hfc/Learn more about Terri by visiting: https://www.terricole.com/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we dive into a world of storytelling, resilience, and sports with Jamie Mittelman, the voice behind the award-winning podcast Flamebearers.Flamebearers amplifies the stories of women Olympians and Paralympians from around the world, shining a light on the intersection of sports, gender equity, and human perseverance. Jamie shares how her Harvard experience and passion for amplifying underrepresented voices led to the creation of this groundbreaking podcast. You'll hear the inspiration behind Flamebearers and the mission to elevate the stories of women athletes, the challenges faced by women in sports media and how they are breaking barriers, as well as the unique stories for resilience, diversity and triumph by women in athletics. Episode Highlights: The inspiration behind Flamebearers and its mission to elevate the stories of women athletes.Challenges faced by female athletes and how they're breaking through barriers.The unique narratives of resilience, diversity, and triumph that make these athletes' stories unforgettable.How storytelling can inspire a new generation of leaders and changemakers.

In this episode, we hear from Kendra Adachi, the bestselling author of The Lazy Genius Way to discuss compassionate time management. Kendra shares her journey from perfectionism to finding balance, introducing her transformative framework: "Be a genius about the things that matter and lazy about the things that don't."  We explore actionable strategies for prioritizing what truly matters, embracing small steps, and showing kindness to ourselves in every season of life.Key Highlights:The Origin: Kendra explains how her journey as an overachiever and mother led her to create the framework of focusing on what matters most in each season of life.The Myth of Productivity: A candid discussion on the male-dominated productivity industry and why traditional time management systems often fail women.Naming What Matters: Learn practical steps for identifying priorities by narrowing your scope—whether it's a life category, season, or even just a single day.Compassionate Time Management: Discover how to align expectations with the energy you have, rather than striving for unattainable ideals.More about Kendra: Kendra Adachi is a two-time New York Times bestselling author of The Lazy Genius Way, The Lazy Genius Kitchen and The PLAN and host of nationally ranked The Lazy Genius Podcast. As an expert in compassionate time management, Kendra helps others stop doing it all for the sake of doing what matters. She lives in North Carolina with her husband and three kids.You can learn more and follow Kendra at: https://www.thelazygeniuscollective.com/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

The college admissions process has changed drastically, and so has the reality of what students face once they're admitted. In this episode, our guest Jennifer shares her expert insights into the challenges of the modern education landscape, the post-pandemic impact on students, and what parents can do to set their kids up for success—not just in college, but in life. We cover practical strategies, the importance of resilience, and how to embrace a growth mindset to thrive academically and professionally.What You'll Learn in This Episode:Why college admissions are more competitive than ever—and how it affects students.How the pandemic has shaped academic readiness and mental health for today's generation.The crucial skills students need to transition successfully from high school to college.Strategies for managing distractions and building effective study habits.Why failure is essential to growth—and how parents can encourage resilience in their kids.Links & ResourcesJennifer's website: https://www.jgtalks.org/Instagram: https://www.instagram.com/jgtalksorg/LinkedIn: https://www.linkedin.com/in/jennifer-gershberg-99bb409b/Course: https://jgtalks.thinkific.com/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we sit down with Laura Brusca, the Chief Communications Officer at Forbes and President of New York Women in Communications (NYWICI). Laura shares her inspiring journey from her early days in communications to becoming a leader in the industry. We dive into her career path, the challenges she's faced, and the lessons she's learned. She offers advice for young professionals entering the field, discusses the value of building networks, and emphasizes the importance of stepping outside your comfort zone to grow personally and professionally.Highlights from this Episode:The Role of a Chief Communications Officer: Promoting and protecting a brand, corporate communications, and the shift in dynamics with hybrid work environments.Career Path Insights: Laura's career journey, including early internships that shaped her trajectory and how she discovered her passion for corporate communications.The Value of Networking: Laura's involvement in NYWICI, her transition from volunteer to president, and how organizations like this help build networks and create opportunities for women. Overcoming Challenges: From public speaking fears to moments of embarrassment, Laura reflects on how these experiences have made her more confident and adaptable.Advice for Young Professionals: Tips for starting a career in communications, the importance of internships, and the value of being proactive and open-minded.Self-Compassion and Growth: Learning to not overthink feedback, give yourself grace, and use challenges as stepping stones for growth.Follow Laura Brusca: LinkedIn https://www.linkedin.com/in/laurabrusca/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

Did you know that Latina women earn only 53 cents to every dollar compared to men and hold a mere 2% of executive positions despite being 9% of the U.S. population?In this episode of Women of Influence, we welcome Cynthia Kleinbaum Milner and Claudia Romo Edelman, two powerhouse Latinas championing the cause for Latina representation in leadership roles. With a lack of visible role models and adequate networking opportunities, Latinas face unique challenges. Cynthia and Claudia share  their personal stories, the mission behind their cause and podcast,  A La Latina, and the importance of changing the narrative around Latinas in the U.S. This episode is a deep dive into breaking barriers, flipping the script on biases, and promoting leadership.Key Highlights from the Episode:Understanding the Challenges and hurdles Latinas face in the corporate environment, including lack of role models and networking opportunities.A La Latina: Emphasizing the importance of taking risks and authenticity in corporate settings. See how the podcast is empowering Latinas by offering a playbook to help Latinas navigate corporate challenges while staying true to themselves.Learn about the expansion of A La Latina into a comprehensive network that connects professional Latinas both in-person and digitally across cities, providing mentors, sponsors, and a support system.Hear insights from Claudia and Cynthia on how embracing their Latina identity became a superpower and the lessons others can pull from their success stories.Learn how Cynthia and Claudia have a commitment to spreading the empowering message to both Latinas and non-Latinas, reinforcing the possibility of achieving their goal while focusing on strengths and taking a risk without waiting for permission.Hear how both Cynthia and Claudia emphasize the importance of taking risks early in life, assuring listeners that it's okay to leap.Economic and Representation Issues: Discussion on the Hispanic community's impact on the U.S. economy, underrepresentation in executive roles, and the need for equitable wages for Latina women.Links & ResourcesWant to learn more & follow?Claudia LinkedIn: https://www.linkedin.com/in/claudiaromoedelman/Cynthia LinkedIn: https://www.linkedin.com/in/cynthia-kleinbaum-milner-63685b2/Website: https://www.alalatina.com/Instagram: https://www.instagram.com/alalatinapodcast/ Learn more about the Hispanic Leadership Summit and Hispanic Star Gala https://www.hispanicstar.org/hlshttps://www.hispanicstar.org/galaWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this fun episode, our guest Laurie Schacht, the President & Chief Toy Officer at Toy Insider, gives us an inside look into the toy industry and how she got her start. Laurie shares her unique story, from growing up rooted in the toy business to unexpectedly taking over her father's business, reestablishing The Toy Book and launching The Toy Insider. Laurie discusses the evolution of toys, key industry trends, and what to expect in the upcoming holiday season. Plus, she offers an exclusive sneak peek into what's hot for 2025.Key TakeawaysLaurie's Start in the Industry: Laurie grew up surrounded by the toy world, as her father started The Toy Book, a B2B magazine still thriving today, thanks to Laurie nd her team. Laurie took the reins of the company unexpectedly and rebuilt it with the help of her dedicated team.The Toy Insider: After restoring The Toy Book, Laurie launched The Toy Insider, offering a trusted, unbiased list of the hottest toys, a concept that has gained immense popularity.Changes in the Toy Industry: Laurie reflects on the consolidation of smaller toy companies and independent stores, the shift in gender dynamics, and the rise of women in leadership within the industry.The Role of Influencers: Laurie discusses how influencers, particularly on platforms like TikTok, have become a significant part of toy marketing, helping companies predict trends and drive consumer interest.Hot Toy Trends for 2024/2025: Laurie shared upcoming trends like AI integration in toys and a continued emphasis on “analog” playtime, with toys that engage kids without screens.Memorable Stories: A hilarious story involving Laurie and Al Roker during a segment on The Today Show and a Big Hugs Elmo toy!Links & Resources Instagram: https://www.instagram.com/thetoyinsider/TikTok: https://www.tiktok.com/@thetoyinsiderWebsite: The Toy InsiderLaurie Schacht LinkedIn: https://www.linkedin.com/in/laurie-schacht-b3b5035/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

Over the past 2 years, the SheSpeaks podcast has shared the stories of amazing women. Recently, we announced a new name, Women of Influence.  We're excited about this shift as we feel it defines best what we have always done and continue to do, amplify the stories and experiences of amazing women. We realized the common thread through our conversations was women using their influence to build, to grow, to share and inspire.  All of these amazing women, be it founders, CEOs, authors, experts, celebrities, and change-makers have done just that. As we head into new episodes, we will continue to have conversations, learn from women, hear their stories, and see how their influence is effecting change and inspiring others. Join us as we revisit some standout moments from episodes over the years: From Baby Jars to Beauty Bars with Lisa PriceLisa Price, the founder of Carol's Daughter, shared her inspiring journey of becoming an "accidental entrepreneur." Despite not having a business background, Lisa turned her hobby into a thriving beauty empire. Tackling Teenage Mental Health with Lisa DamoreExpert Lisa Damore provided eye-opening insights into teenage mental health - from understanding healthy anxiety to addressing the commercialization of wellness.Evolving at Any Age with Stacey LondonStacey London of TLC's What Not to Wear fame inspired us by discussing her journey to pivot her career and create a voice for midlife women. She  spoke about the importance of personal agency and the freedom to evolve at any stage in life.Rethinking Beauty Standards with Jessica DefinoJessica Defino shined a light on the problematic aspects of the beauty industry. She discussed how the industry has co-opted the concept of beauty and commoditized it, making it a struggle for many to attain the standards.Transparency in Influencing with Kristen SellentinKristen Sellentin's viral reel revealed her earnings as a content creator, sparking a positive conversation about transparency and success in the influencer world. She emphasized that it's never too late to pivot your career and find success.Want to listen to all the episodes featured here? Lisa Price - From Baby Jars to Beauty Bars: The Rise of Carol's Daughter Dr. Lisa Damour - Teenage Mental Health and Social Media Stacy London - Evolving at Any Age Jessica DeFino - Changing the Conversation Round Beauty Kristen Sellentin - Why this Creator Revealed Her 6 Figure Earnings for the Year  Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, our conversation centers around menopause — something that affects millions of women worldwide yet is often misunderstood and under-discussed. Our guest, Tamsen Fadal, is an advocate for menopause education, sharing insights into the community for women she is creating, her upcoming documentary and book. From the lack of research to the ongoing stigma and limited understanding in both healthcare and the workplace, we explore the challenges women face during this life stage and the growing movement to provide better resources, support and early education. Join us as we discuss:Why there is a lack of understanding about  perimenopause, menopause, and their symptomsThe lasting impact of misinformation, including the 2002 study that caused widespread fear about hormone replacement therapy (HRT)Why it's crucial for doctors to be educated on menopause and how to find the right careThe social and emotional toll menopause can have on relationshipsWhat companies can do to support women in the workplace and why a menopause policy should become the norm. The role of community and how platforms, like Tamsen's, are helping women share their experiences and find support.We also discuss Tamsen's Upcoming documentary with PBS: The M Factor. You can get more information here: https://www.tamsenfadal.com/the-m-factorYou can also pre-order Tamsen's upcoming book, How to Menopause here:https://www.tamsenfadal.com/howtomenopauseMore about Tamsen: Tamsen Fadal is an award-winning journalist, menopause advocate, filmmaker and a content creator. She recently left her 30- year career as a news anchor to dedicate herself to rewriting the narrative for women in midlife.Links and Resources:Website:  TamsenFadal.comInstagram: https://www.instagram.com/tamsenfadal/ LinkedIn: https://www.linkedin.com/in/tamsenfadal/TikTok: https://www.tiktok.com/@tamsenfadalDocumentary: https://www.tamsenfadal.com/the-m-factorPre-Order Book https://www.tamsenfadal.com/howtomenopauseEnter to win a copy of the book at SheSpeaks.com Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we sit down with Jade Walters to discuss her journey as a successful content creator and expert on the experiences of Gen Z in the workplace.  Jade shares her experiences of starting a blog during her college years, the impact of a viral tweet, and how she turned her passion for professional development into an ebook. We also delve into the perceptions and myths of Gen Z in the workplace, discussing how this generation is challenging the status quo and redefining career paths. Highlights: How a viral tweet during the pandemic led to the creation of an ebook.The importance of professional development for Gen Z. Gen Z's entrepreneurial mindset and adapting to the job market. Overcoming myths and misconceptions about Gen Z in the workplace. The role of social media platforms like TikTok and LinkedIn in professional growth. Setting boundaries and promoting a healthy work-life balance as a Gen Z employee. Jade's insights on how Gen Z can bring positive changes to the workplace.Connect - Links & Resourceshttp://theninthsemester.com LinkedIn: https://www.linkedin.com/in/jadekwalters/ TikTok: https://www.tiktok.com/@theninthsemester Instagram: https://www.instagram.com/theninthsemesterWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we welcome Tiff Knighton, founder of Brand Curators and host of the "Main Character Energy" podcast. Tiff shares her journey from studying PR and journalism to building a creative agency that champions diverse voices and holistic brand curation. She talks to us about the importance of authenticity in social media, the significance of community-building, and navigating trends without losing your brand's identity. Tiff also discusses the impact of the "QuitTok" trend during the Great Resignation, highlighting how it catapulted her own career. For aspiring creators and entrepreneurs, Tiff offers invaluable advice on how to safeguard intellectual property, leverage trends strategically, and maintain a sustainable social strategy amidst ever-changing algorithms.Towards the end of the episode, Tiff introduces us to her podcast, "Main Character Energy," where she empowers listeners to embrace their full potential, prioritize self-care, and rewrite their narratives. Whether you're a creator, entrepreneur, or someone looking to take control of your story, this episode is packed with insights and inspiration.Key Takeaways Brand Curation: Tiff explains the holistic approach to branding, emphasizing the importance of curating content that aligns with your brand's core identity.Navigating Social Media Trends: Insights on how to strategically participate in trends like QuitTok without compromising authenticity.Intellectual Property: The importance of building a brand that stands out to protect your creative work in the fast-paced digital world.Sustainable Social Strategies: Tips for avoiding burnout by focusing on storytelling and community-building rather than chasing algorithms.Main Character Energy: Tiff's personal journey of embracing her role as the lead in her own story, and how she encourages others to do the same through her podcast.Links and Resources Instagram: @TiffOrDieLinkedIn: Tiffany KnightonListen to Main Character Energy: Available on all major podcast platformsFollow the Podcast on Instagram: @MainCharacterEnergyPodTune in now to discover how to amplify your voice, build a strong brand, and step into your main character energy!Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we sit down with Carrie Kerpen. An entrepreneur, author, and social media pioneer, Carrie joins us to discuss the landscape of connecting with audiences, the intricacies of building and selling a business, and the unique challenges and opportunities for women creators and social media. Carrie shares her journey from co-founding Likeable Media with her husband, Dave Kerpen, to crafting innovative marketing strategies and sponsoring their wedding—a move that garnered massive media attention and laid the foundation for one of the first social media agencies. We'll discuss changes in social media and how these shifts led Carrie to focus on empowering women business owners.Carrie will also discuss her book  "The Whisper Way," which outlines seven essential tenets for making a business sellable, packaged in a unique fable format complete with actionable guidelines for overcoming business challenges. Whether you're a content creator, business owner or navigating the current social media landscape, this episode has something for you. We discuss Carrie's goal to educate and empower women entrepreneurs, her strategies for future-proofing a business, and the emotional aspects of exiting a venture. Links and Resources: https://www.carriekerpen.com/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

 In this episode, we sit down with the talented Courtnee Futch, a chef, mixologist, cookbook author, and culinary producer. Courtnee shares her unique approach to creating food content that engages the senses and inspires her audience to get in the kitchen and cook.Courtnee discusses her passion for making fancy, approachable food and the importance of simplifying what's shown on camera to make it accessible to home cooks. She also delves into her love for building community and fostering genuine connections with her followers through storytelling. Aliza and Courtnee also explore the challenges faced by women in the influencer industry, including the pay gap and the need for more transparent conversations about compensation. Courtnee also shares her exciting plans for the future, including the launch of her culinary creative production house, The Maillard, which aims to support brands with their culinary content needs and develop talented creators in the food space.Episode Highlights00:00 Chef Courtney Futch: cookbook author and influencer.04:04 Elevate flavors of everyday foods with simple ingredients 06:50 Enjoying beautiful food detail shots, empowering followers.12:44 Micro niche allows dual relatability, balancing identity.17:35 Equity encompasses race, gender, numbers, and talent.22:24 Empowering mentorship can lead to remarkable content creation.23:12 Connecting talent with brands for mutual benefit.Links and ResourcesConnect with Courtnee; https://www.courtneefutch.com/ https://courtneefutch.my.canva.site/media#contact-mehttps://www.instagram.com/courtneefutchWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we welcome back to the show, Cate Luzio the Founder & CEO of Luminary. Cate joined us to discuss the results of a joint study conducted by She Speaks and the Luminary community. The study focuses on the emotions and sentiments of women as they approach the 2024 election. Cate and Alize share the results of the study and dive into insights on the emotional states of women, the perception of the economy, the impact of reproductive rights, and the motivation to vote.This episode highlights the deep-seated concerns women have about the current socio-political climate and emphasizes the importance of voting and staying engaged in the political process to effect change.Links and Follow-Up:Follow Cate Luzio on Instagram (@CateLuzio) and LinkedIn for more updates.Stay connected with Luminary at @weareluminary on Instagram. Feel free to listen to the full episode for a more detailed discussion.You can also find the survey results here:https://shespeaks.com/Summer-Women-s-State-of-Mind-Survey-ResultsWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

What happens to our peace of mind after a layoff, even when we land back on our feet? This episode features Michelle Okeke, whose impressive career includes roles at Pinterest, Facebook, Twitter, and Bose. Michelle opens up about the layoff trauma she experienced  and the challenging journey of navigating an unpredictable job market. Despite securing a new role at Triumph Pay, Michelle reveals the persistent anxiety and fear that often accompany layoffs. Her story underscores the critical importance of mental health awareness and the power of a supportive network.In this episode, we peel back the layers of layoff trauma and discuss how to shift our perspectives towards recovery. Highlighting the transformative power of open conversations, Michelle emphasizes moving from fear and anxiety to gratitude and joy. We explore how acknowledging our achievements can rebuild confidence and counter feelings of inadequacy. Additionally, Michelle provides invaluable advice on nurturing career growth through mistakes and staying true to the passions that initially drew us to our professions. Episode Highlights: Discussion about handling layoffs and their long-term impacts on individuals.What is layoff trauma and how is it manifested after finding new employment? Learn about Michelle's personal experience with layoff trauma: anxiety, fear, and disassociation in her new role.Strategies for coping with layoff trauma: talking to someone, shifting to a perspective of gratitude, and recognizing personal achievementsWhy it is important to be open about job status and using social media platforms like LinkedIn for support and networking.Advice on diversifying job search strategies: combining online applications, personal branding, and in-person networking.Understanding that career paths are not always linear and encouragement to stay true to initial career motivations.Guest LInks: https://www.linkedin.com/in/michelleokeke/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, Jade Powell shares her journey from a career in social media marketing to becoming a content creator. She discusses her experience in working with influencers and creators, the evolution of content creation tools, and the impact of AI on the creative process. Jade also talks about her two businesses and how her entrepreneurial skills led her to both.  Additionally, she explains her approach to using LinkedIn as a platform for creator and marketer collaboration and highlights the importance of authenticity in content creation. The conversation also touches upon the potential future of the influencer space and the role of platforms like TikTok and LinkedIn.  Episode Highlights:Journey to Becoming a Content CreatorEvolution of Content Creation and AI's RoleBalancing Multiple BusinessesCannabis and Its Benefits for WomenCreator Tea Talk Series on LinkedInLinkedIn vs Other Social Media PlatformsThe Future of TikTok and Social Media The Future of the Creator Economy  Links and Resources:https://jaydeipowell.com/ https://www.linkedin.com/in/jaydeipowell/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

This is part 2 of our conversation with Libby Rodney, the Chief Strategy Officer at The Harris Poll. Libby helps us analyze the results of the latest SheSpeaks Community Survey. You can listen to Part 1 here. The results of the survey can be found here:https://shespeaks.com/SheSpeaks-Spring-Survey-Results In this conversation, we cover the factors influencing women's votes in the upcoming presidential election. From economic concerns and healthcare access to the impact of Roe v. Wade's overturn.Libby also shares insights on the generational gap in political perspectives, revealing why both younger and older voters are feeling the need for fresh leadership. We also discuss the surprising shifts in public opinion on who might win the next election and dive into the broader societal impacts of these trends. Libby also sheds light on some hopeful trends, particularly around women's economic influence and community-building. Guest Links and Resources: https://libbyrodney.comlinkedin.com/in/libbyrodneyWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we are joined by Libby Rodney, the Chief Strategy Officer at The Harris Poll. LIbby helps us break down the results of the latest SheSpeaks Community Survey. The results of the survey can be found here: https://shespeaks.com/SheSpeaks-Spring-Survey-ResultsJoin us as we unpack the perceptions of women on the  economy,  the upcoming presidential elections, economic concerns and how these things are impacting families. We talk about the heightened anxiety Americans face due to macro forces like financial crises, political uncertainty, and technological disruptions, culminating in a permanent state of national anxiety affecting health and longevity. We also dive into why women are feeling that the US is on the wrong track. Libby also shares insights from her role as Chief Strategy Officer at Harris Poll, discussing how emerging beliefs and attitudes are researched and the significant influence of question framing in obtaining accurate data. Tune in to explore how the questions we ask shape the answers we get and the implications for the results. Links & Resources: https://libbyrodney.com/linkedin.com/in/libbyrodneyWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we pulled some of our favorite episode moments, celebrating our shift to focus on the topics surrounding what SheSpeaks does day to day -  influencer marketing and working within the creator economy. Out of the conversations, we often ask ourselves and our community questions, and these three guests certainly asked some key questions that made us think about how we approach inspiration, friendships, and spending on social media.How do you handle social media spending or overspending?Paige Pritchard tackles the idea of spending and social media. We asked the question, is social media causing you to overspend? She is a money and overspending coach, helped us explore the connection between scrolling through your feed and overspending on often unnecessary purchases. In this clip, Paige shares how the ‘perfect storm'—pandemic, social media, and technology—has changed how we shop and spend money and what we can look out for to keep ourselves from overspending and engaging in compulsive shopping. FULL EPISODEWhy are female relationships difficult and why are women so critical of each other on social media?Danielle Bayard Jackson, helped us understand why women judge each other on social media. We have heard from countless content creators and influencers that often, some of their worst critics are other women. Danielle is an expert in female friendships, the host of a podcast, and a friendship guru. In this clip, Danielle helps us explore why women clash on social media rather than supporting each other and what we can do to help change the narrative. FULL EPISODE Why did this creator share her six-figure salary and how she made it with the world?Our last episode featured Kristen Sellentin, a successful content creator and influencer. In a now-viral post, Kristen revealed her half-million-dollar earnings from 2023. We discussed her desire to inspire women through her transparency and the power of community. FULL EPISODE GIVEAWAY  In highlighting these episodes, we also want to celebrate our audience. After you listen to this episode, tell us what you think and leave us a review! Then, visit this post on SheSpeaks.com. You will find some more information and a way to enter to win AirPod Pros. Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In Part 2 of our conversation with Denise Vitola, an award-winning digital communications & marketing executive and influencer marketing expert, we dive into the ever-evolving world of the creator economy.  Denise and Aliza discuss the industry's maturation, the importance of understanding between brands and influencers, and the value of working with experienced partners. From insights on working with successful influencers to predictions about the future of the influencer space, this episode is filled with valuable information and expert opinions.This episode is Part 2 of 2. Please listen to Episode 179 for Part 1. Key Takeaways:1. Industry Evolution: Influencer marketing is rapidly evolving, with brands and influencers adapting to better understand each other and maximize opportunities in the growing creator economy.2. Importance of Experience: Success in influencer marketing requires working with skilled partners and learning from past mistakes to execute impactful programs that resonate with audiences.3. Future Opportunities: As social media storytelling continues to lead, there will be more opportunities for individuals to enter the influencer space and expand beyond traditional content creation.Episode Highlights: 00:00 Influencer or Creator? Terms used to describe influencers.06:44 Influencers focus on creating authentic, community-oriented content.09:41 Investment in the influencer industry bounces back high.10:57 The importance of choosing influencers carefully, educate and build relationships.20:17 Perspective on partnerships and influencer programs.22:54 Alignment with best partners is crucial for success.25:37 Experienced insight needed for navigating industry challenges.28:23 Investing in building deep relationships with creators.32:02 Future of social media influence in question.34:42 Influencer work requires dedication and persistence.Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In today's episode, we sit down with Denise Vitola, an award-winning digital communications & marketing executive and influencer marketing expert. Denise takes us through her journey from her early days in PR to her current role in the world of influencer marketing. Join us as we unpack the latest topics in social media and influencer marketing - the TikTok ban,  the impact of AI in social media, and explore the possibilities of LinkedIn as a platform for influencers. Denise shares valuable insights and offers a unique perspective on how creators can adapt and thrive in this ever-changing environment. Episode Highlights The Evolution of Influencer Marketing: How influencers have reshaped marketing strategies. Denise shares her journey from PR to her current focus on influencer marketing, providing a unique vantage point on the industry's transformation.TikTok Ban Insights: We discuss the recent TikTok ban, the concerns and potential impacts on creators and audiences. The Role of AI in Social Media: We discuss the ethical implications and the need for regulation. LinkedIn for Creators and Brands: We discuss the potential of this professional network as a space for creator and influencer marketing. Links & ResourcesLInkedIn:  https://www.linkedin.com/in/denisevitola/https://www.vitolastrategies.com/https://www.instagram.com/deezworkoutz/?hl=enWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this follow-up episode, we are thrilled to dive deeper with our guest, Taz Zammit.   Listen as Taz shares her fascinating journey from being a dancer and tennis player to making waves in the Australian Football League and beyond. Discover how she has shattered gender norms and thrived in male-dominated industries, including sports and DJing.What You'll Learn in This Episode: How Taz's interest in sports began with a challenge at a local football club and how her mother's support played a crucial role in her persistence.The challenges Taz faced in entering a male-dominated sport and how she used rejection as a fuel to drive her success, leading to her playing at the national level.Taz discusses her entry into the world of DJing, the setbacks she faced as a female DJ, and how she overcame them by focusing on her skills and the music instead of conforming to industry stereotypes.Delve into Taz's involvement in the creator space, discussing the gender pay gap and the unique challenges female creators face, both online and offline.Learn about the importance of resilience, self-marketing, and leveraging different platforms like LinkedIn to stand out and share your progress and knowledge.Taz shares her thoughts on the future of her career and offers advice to other creators on handling online negativity and supporting one another.This episode provides lessons on perseverance, embracing your passion, and making a mark in challenging environments. No matter your passion, Taz's story offers invaluable insights and motivation.Links & Resources: LInkedIn: https://www.linkedin.com/in/taz-zammit/ App: https://www.tazandalessia.app/Instagram.com/teamtandaapp | Tiktok.com/@teamtandaJoint accounts:Tiktok.com/@tazandalessia | Instagram.com/tazandalessiaWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we sit down with viral TikTok creators and TANDA Ventures founders, Taz Zammit & Alessia Allfree. Their inspiring journey has led them to become Australia's most celebrated Lesbian couple. They turned their lockdown account into a large social media account with a deeply engaged community.  With over a million followers, they have become influential voices within the LGBTQ+ community and in this episode, offer insights into content creation dynamics, community building, monetization strategies, and future aspirations within the creator economy.What You'll Learn in this Episode: 1. The Origin Story: How Taz and Alessia's collaborative TikTok account began as a fun outlet during lockdown and grew into a significant platform with a major following.2. Content Strategy: Insights into how they produce and differentiate between regular video content and live streams, and how each format serves to build connection and community.3. Engagement and Growth: Tips on maintaining audience engagement, the importance of live streaming, and how it significantly amplified their growth on TikTok.4. Monetization: Discussion on various streams of revenue, including brand partnerships, merchandise, and the innovative ways they use live streams for direct sales.5. Building and Managing Community: The importance of fostering a positive, inclusive environment and how their approach has cultivated a strong, supportive network.6. Future of Content Creation: Perspectives on the progression of the creator economy, including personal content platforms, digital independence, and insights into how platforms' evolutions influence content strategies.7. Practical Advice for Aspiring Creators: Real-world advice on the importance of consistency, engagement, and evolving with the platforms.Links & Resources:  App: https://www.tazandalessia.app/ Instagram.com/teamtandaapp | Tiktok.com/@teamtandaJoint accounts: Tiktok.com/@tazandalessia | Instagram.com/tazandalessiaWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we talk with Sherri Langburt, the founder and CEO of BabbleBoxx, about the recent news regarding a potential TikTok ban in the United States. We discuss the impact this may have on the creator economy, brands, and advertisers, as well as the broader implications for the social media landscape. Sherri shares her insights into how brands and creators are responding to the potential ban and explores strategies for the diversification of content. What We Discuss: TikTok Ban: We discuss the recent legislation that could lead to a ban on TikTok unless it is sold within the next nine months. Creator Reactions: Creators are generally calm about the potential ban, but some are considering diversifying their content across other platforms like YouTube Shorts, blogs, and email lists.Brand Perspectives: Despite the potential ban, brands should continue to activate on TikTok as long as it remains functional and retains consumer attention. The Importance of Diversification: Sherri emphasizes the importance of not relying solely on one platform. She mentions that successful long-term creators have diversified across multiple platforms and built their own email lists.Other Social Media Platforms: Discussion on platforms that might be overlooked, like Pinterest and Facebook Groups. Sherri notes the potential of these platforms for community building and marketing.Retail Media Networks: Sherri highlights the emerging trend of retail media networks where large retailers offer advertising and marketing opportunities. This could be a significant opportunity for brands and influencers.Resources:Sherry Langburt - LInkedIn: https://www.linkedin.com/in/sherri-langburt/Babbleboxx: https://babbleboxx.com/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

Join us for Part 2 of our episode with beauty industry and social media expert, Mimi Banks.  In this episode, we dive into the evolution of the beauty industry and explore how transparency, accountability, and a two-way conversation have become key in the relationship between brands and consumers. Mimi shares her insights on how the rise of social media has fueled these changes, emphasizing the significance of community management and the impact of influencer marketing within today's beauty landscape.Episode Highlights: - How the beauty industry's approach to consumers has transformed from a one-sided interaction to a responsive dialogue, with a focus on transparency and immediate communication.- The critical role of community in brand success and how social media platforms have been instrumental in finding and building these communities.- Influencer marketing strategies, such as the Cerave brand-building technique with actor Michael Cera and "Trippin with Tarte," analyze the effectiveness and the potential backlash from consumers of this influencer trip. - The impact of TikTok on brand visibility, consumer engagement, sales, and what brands might face if it were to be banned.- The concept of brands as entities with personalities and a moral compass, and how they're held accountable for their values and practices, which is especially visible during grand influencer events.Listen to the full episode and read more at: shespeaks.com/podcastFollow Mimi on Instagram:https://www.instagram.com/mimibanks/?hl=enMB Social: https://www.mimibsocial.com/https://www.instagram.com/mbsocial.agency/?hl=enWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

Part 1 of Two EpisodesIn this episode, Aliza sits down with social media expert and beauty maven, Mimi Banks. With years of experience in the beauty industry, Mimi helps us break down the shift from more traditional spokespeople in industry, to more traditional influencers (bloggers) to the multi-faceted creators and influencers of today. The conversation peels back the layers of how these roles have evolved and continue to impact brand strategies, marketing campaigns, and audience engagement.**Creators vs. Influencers:** What's the difference between a creator and an influencer? Learn from Mimi's expertise how each serves a unique purpose in digital content and marketing, and why understanding these roles is crucial for both brands and individuals in the social media landscape.**Skin Deep Strategies**Why are popular dermatology accounts on TikTok so important in educating on products and skincare routines, especially in the maze of skincare and  'TikTok-educated' users. **Gen Alpha Waves:**The episode dives into the emerging trends influenced by the youngest social media users. It touches upon the crucial role of educators in a landscape where a "TikTok made me buy it" culture prevails, potentially exposing younger audiences to products beyond their needs.Links and Resources - Connect with Mimi Banks Follow Mimi on Instagram: https://www.instagram.com/mimibanks/?hl=enMB Social: https://www.mimibsocial.com/https://www.instagram.com/mbsocial.agency/?hl=enWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this week's episode, Aliza welcomes Joey Fortman, an original mom influencer or "mom blogger."   While she's no longer in the influencer/creator space, Joey offers the perspective of someone who has seen the industry from the beginning. In this episode, we tackle the evolution of influencer content, the role of children in social media, their right and privacy,  and the ethical considerations surrounding the use of family in social media content.  They discuss these topics stemming from an article in Cosmopolitan, The Parenting Influencers Who Won't Stop Posting Their Children. Aliza and Joey also explore the topics in this article, as well as the dynamic landscape of content creation, touching on the shifting perspectives, the monetization of family life, and the impact on children thrust into the social media spotlight. Highlights of the Discussion:  Origins of Mom Influencers: Joey Fortman reflects on her transition from radio hosting to launching a blog in 2008 after a period of postpartum depression and identity struggle as a new mom.Evolution of Content Creation: The conversation explores the shift from documenting family histories to the emergence of influencer marketing.Ethical Dilemmas: The discussion addresses the “Sharanting Reckoning" article and the ethical considerations around featuring children in content, and the blurred lines between sharing family experiences and the rights of children.Impact on Children: The podcast delves into the implications of portraying children in social media content, including considerations of consent, privacy, and long-term effects on their well-being.In this episode, also hear from Joey about  her journey from working as a radio host to becoming a pioneer in the influencer space, particularly in the mom blogging community. She discusses how she turned to blogging as an outlet during a challenging time and delves into the transformation of influencer marketing through personal experiences. You can find Joey here:  https://joeyfortman.com/Article referenced above:The Parenting Influencers Who Won't Stop Posting Their Children by Fortesa Latifi https://www.cosmopolitan.com/lifestyle/a60115669/why-family-influencers-post-children/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In case you've yet to encounter the #TradWife Trend on your social media feed, you should know that it's been sparking some debate. Our guest, Victoria Yost from Thyme and Tenderness helps us break down the #TradWife or  "Traditional Wife" niche on social media and helps us answer, just what is a Trad Wife and is the controversy behind the content justified?  Victoria shares her journey into content creation surrounding her role as a traditional homemaker and the changes she's witnessed in the traditional wife community.  Victoria helps shed light on the reason the definition is evolving and the impact that younger and new creators are having on the space, by creating content designed to get a reaction. Victoria helps to break down the real, intended meaning behind traditional homemaking, the challenges, and the misconceptions about domestic tasks. Tune in to hear our discussion about what might be next on the horizon for the community, why she thinks a traditional wife television series might just be next,  Links and Resources:Visit Victoria on Social  Instagram: https://www.instagram.com/thymeandtenderness/?hl=enTikTok: https://www.tiktok.com/@thymeandtendernessWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

This episode is sponsored by Prudential. Meghan Allen is a customer and paid promoter of Prudential Financial. To learn more about the material terms of her relationship with Prudential, please go to shespeaks.com/PrudentialDisclosureMeghan. This podcast is provided for educational purposes only. It is not intended to be, nor should be construed as investment, insurance, financial, tax, or legal advice. Please consult with your own advisor for such advice.In this episode, we sit down with Megan Allen, the creator behind the blog and Instagram page "Raising Twin Boys." Megan shares her journey into the world of content creation and influencer marketing, and how she organically grew her following. She discusses her approach to creating engaging content for her audience, particularly fellow moms. The conversation also delves into Megan's brand partnerships and how she selects the right brands to collaborate with.Megan also opens up about her personal experiences, including losing her father, the financial implications of his passing and why she chose to partner with Prudential. She explains the significance of empowering women through financial planning and shares how she seamlessly integrates relevant partnerships, like the partnership with Prudential, into her content.This episode offers insights into brand partnerships, and the importance of authenticity in content creation. Episode Highlights: 1. Megan's journey into content creation and becoming a full-time influencer2. Understanding the audience: Connecting with moms and sharing relatable content3. Monetizing: The role of brand partnerships and affiliate marketing4. Navigating the challenges of judgment and criticism as a mom influencer5. Long-term brand partnerships and the importance of authenticity6. The impactful partnership with Prudential and the personal relevance of financial planning for women7. Future content plans Links & Resources Meghan: https://www.instagram.com/raisingtwinboys/ Prudential Retirement Checklist: https://on.pru/7_RET2023Connect with a Prudential Financial Professional: https://www.prudential.com/common/findfinancialprofessional # 1078346-00001-00****Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

Join us as we sit down with Gen-Z content creator, mental health and chronic illness speaker & advocate, Gigi Robinson. Gigi was a guest on the show back in 2022 and walks us through her own personal journey, working to overcome personal health struggles and advocating for content creators in regard to pay and mental health. You'll hear how Gigi's work on both of these topics helped earn her two separate invitations from the White House. We talk about the the challenges of the fast-paced, ever-changing digital landscape and how content creators have to blance negativity and managing their mental health. Gigi shares her initiative to create a dedicated Mental Health Day for Creators,  shedding light on the urgent need for mental health resources within the creator space. Gigi also discusses authenticity, advocacy, why creators need to create a personal brand. Learn More & Follow Gigi: https://www.gigirobinson.com/https://www.instagram.com/itsgigirobinson/https://www.linkedin.com/in/gigirobinson/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

How do you build a life worth living?  In this latest episode of The Creator Effect podcast, Lan Phan shares with us her journey of overcoming adversity, finding purpose, and reclaiming her life. Lan built a community on LinkedIn and social media to be of service to others during the pandemic. Lan's NEW book, Daily Secrets to Finding Success, Happiness, and Purpose at Work and Life breaks down the secrets that will help you discover your core values, embrace change and see failure as part of the journey to find success. Lan's perspective is a game-changer for those seeking fulfillment and success. Episode highlights: Insights on finding genuine success and happiness. Lan shares her experience of finding her voice and building a community on LinkedIn during the pandemic, emphasizing the importance of consistency and authenticity in content creation.Creating a life worth living.The Four Secrets to Finding Success and HappinessEmbracing Change and Self-Care: The significance of removing self-doubt, surrounding oneself with positive influences, and prioritizing health and well-being as an integral part of personal growth and success.Rethinking Failure and Taking Risks: Reframing failure as part of the journey to success, urging individuals to embrace risk-taking and innovation.Key Links & Resources: LinkedIn | YouTube | lanphan.co/New Book - Release Date 4/2: Daily Secrets to Finding Success, Happiness, and Purpose at Work and LifeWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

Are you finding yourself making more impulse purchases lately? You're not alone. With the rise of social media, the temptation to buy is just a scroll away. But have you ever stopped to consider whether social media is the reason behind your spending habits, or if your emotions affect how you shop? In this episode, we dive into the discussion with Paige Pritchard, a money and overspending coach. We explore the connection between scrolling through your feed and overspending on often unnecessary purchases and how the 'perfect storm' - pandemic, social media and technology - have brought changes to the way we shop and spend money. Paige shares with us her very personal journey as a compulsive shopper in her early adult years and her journey to overcome the issue by confronting the emotions and changing her mindset. These days, she's helping others to do the same. Key Episode Highlights:- The emotional crutch of pandemic shopping and the rise of compulsive spending as technology advances on social platforms. - The boom of TikTok Shop and its implications - The "de-influencing" trend- Understanding emotional spending - Why money issues are more about our mindset and emotions than the hard numbersLinks and Resources:Website - PaigePritchard.com@overcoming_overspending on TikTok and Instagram Paige's Podcast - Money Love Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

We sat down with Jill Smokler, the creator of the original parenting website,  Scary Mommy. We discuss how she started her popular website and community in 2008 to her latest venture, She's Got Issues. Jill shares her experiences in the creator space, from the early days of blogging, building a community and monetizing. Jill also takes us through the experience of being the first 'mom influencer' to have her blog acquired. Our conversation dives into the transition from Scary Mommy to She's Got Issues, and how Jill is now targeting a new life stage while continuing to connect with her audience in a different way. Episode Highlights: Scary Mommy: Jill shares the story of how the name "Scary Mommy" originated and how the blog grew into a platform for mothers to share their experiences and feel a sense of community.Building a Community: The evolution of Scary Mommy from a blog to a platform with millions of followers and a vibrant community is explored, including the use of user-generated content and message boards to foster connections among readers.Selling Scary Mommy: Jill discusses the decision to sell Scary Mommy and the experiences she had post-acquisition. She's Got Issues: Jill's latest venture is introduced as a platform targeting women in a different life stage, addressing the challenges of midlife and uniting women of all ages.  Personal Growth and The Future: Jill reflects on her personal growth as a creator, the lessons she has learned and her vision for moving forward! Connect with Jill Smokler:Instagram She's Got Issues JillSmokler.com Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In the vast social media landscape, pet content remains a favorite, grabbing our attention with cuteness, humor, and heartwarming moments. In this episode, Aliza discusses some of the reasons we love 'petfluencers' and the positivity they bring to our feeds. Our guest, Avanti Fernandes, shares the remarkable story behind her account, Olive & Daisy.   When Olive went from a normal, playful puppy to being completely paralyzed, Avanti refused to give up on her and began to chronicle Olive's journey on Instagram, along with her rescue, Daisy.  By documenting Olive's story, Avanti has been able to build a supportive community, access resources for Olive, and help raise awareness for special needs dogs.   You can follow Avanti and Olive on Instagram: https://www.instagram.com/olive_thedane/You can also check out this feature from The Dodo  on Olive. Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

How much do influencers & creators impact our culture and the decisions we make? What has been the role of female creators and influencers in the evolution of the creator industry? Our guest in this episode is Jo Piazza, a journalist, best-selling author, and host of the popular podcast “Under the Influence,”  We sit down to discuss the cultural impact of influencers and the key role women have had in the industry's evolution.  Jo helps us explore the benefits and challenges of the influencer industry, especially for female creators, and the remarkable empowerment women find through social media. We also discuss the potential need for regulations and accountability in the influencer space,  especially regarding parenting, political views, and mental health.  Jo also gives us a glimpse into her upcoming novel, "The Sicilian Inheritance," a compelling story set in Sicily that weaves together history, feminism, and mystery. Check out the link below to learn more about the book and pre-order your copy -  coming April 2024. Learn more about Jo  Piazza: Under the Influence Podcast https://www.jopiazza.com/Pre-Order The Sicilian Inheritance (Releasing April 2024) Over the Influence -  Substack Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we sit down with the incredibly talented influencer & content creator,  Kristen Sellentin. In a now-viral post, Kristen shares with us what prompted her decision to reveal her half-a-million-dollar earnings in 2023. We talk about her desire to inspire women through her transparency and the power of community. Kristen also breaks down her different revenue streams and helps to shed light on the misconceptions surrounding the influencer industry and the work that goes into creating a successful online brand. Links & Resources: Website: https://kristensellentin.com/Instagram: https://www.instagram.com/kristensellentinTikTok: https://www.tiktok.com/@kristensellentinYou can check out Kristen's viral 2023 earnings post here: https://www.instagram.com/reel/C1npC3HAvVU/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we dive into a topic that many of us know little about, but all of us are affected by: death. Our guest is the fascinating Kari Northey, a funeral director and content creator who uses her popular social media channels to educate people and dispel myths in the often misunderstood funeral services industry. Kari shares her journey into the industry and how she started a viral YouTube presence, providing comfort and clarity on death care to thousands. She's balancing the roles of an educator, professional director, and social media creator and we ask questions about if she receives negative feedback/comments and what it's like to create content around sensitive subject matter. Episode Highlights:We discover how Kari Northey went from being uncertain about her career path to becoming a funeral director AND influential content creator, organically growing a following.Kari's content supports those grappling with loss, as she candidly answers questions that people ask and want to know and understand. We talk about Kari's most viewed and impactful content, such as her embalming room tour, and how stories in the news will often bring new questions from people seeking to understand. We hear how Kari navigates being a social media figure, teaching mortuary classes, and serving families in her role as a funeral director. Kari discusses the changing face of the funeral industry, the rise of females in her field, and the challenges of that in a traditionally male-dominated field.Links and Resources: https://karithemortician.com/https://www.tiktok.com/@karithemorticianhttps://www.instagram.com/kari_the_mortician/https://www.youtube.com/c/karithemorticianWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

On today's episode, we sit down with industry expert Jessy Grossman, founder of Women in Influencer Marketing (WIIM). Jessy shares her journey from talent management to founding a community for women in the creator and influencer space. We discuss the evolution of the industry, the distinction between creators and influencers, and the empowering opportunities the influencer space provides for women. Jessy also offers insights into the future of the industry.Highlights: 00:00 Jessy's impact in women's influencer marketing.09:40 Social media democratizes content creation and influence.12:54  A strong role model; How Jessy's mom helped shape her female perspective.  14:01 Empowerment and impact through building and serving a community.18:51 Why creators should embrace a business mindset for success.20:47 How rapid growth in industry brings learning opportunities.Links & Resources:  About Jessy:  https://www.jessygrossman.com/WIIM: https://iamwiim.com/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

At the top of this episode, Aliza shares the key takeaways and highlights from the most recent SheSpeaks community predictions survey. Our guest this week is the multi-talented Samery Moras, a former Taekwondo Team USA athlete and passionate dog lover.  Samery shares her journey to overcome her fears and achieve success as a Taekwondo champion,  head of a dog rescue, and as a successful online social media influencer & creator. We talk with Samery about the content she creates on social media as well as how she came to start her own rescue for huskies. Samery shares insights on content creation, engagement with her followers, and her plans for future ventures, including writing a book on fear and expanding her rescue efforts. Tune in to hear Samery's inspiring story and tips from a creator working in multiple spaces to build an online presence and influence. Highlights: 00:00 Predictions Survey Results from the SheSpeaks Community / 202408:03 How learning about huskies led to fostering & rescue. 14:05 Facing fear vs. choosing through love - the journey to champion. 17:45 Storytelling & Relationship with Audiences25:16 Embrace imperfection, learn, and move forward.To learn more about Samery visit: https://samerymoras.com/Follow her on social at: https://www.instagram.com/samerymorastkd/https://www.instagram.com/lifewithsnowdogs/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode of The Creator Effect, we sit down with social media expert, Lia Haberman to explore the evolution of the creator and influencer space. Lia shares her extensive experience and background, discussing the shift from the early days of content creation, blogs to social media and the emergence of creators and influencers. The conversation dives into the impact and future of social media, the importance of personal branding, and the potential directions the industry could take. Join us as we gain insights and predictions from Lia on the ever-changing landscape of content creation and digital influence.About Lia: Lia Haberman is a creator economy and social media expert. She publishes a weekly newsletter called ICYMI (In Case You Missed It) and has been named by Buffer as one of the best marketing newsletters of 2023. Additionally, Insider named Lia as a Top Creator Economy Expert to Know.  Lia is a consultant, brand advisor, and adjunct professor, teaching social media and influencer marketing courses at UCLA Extension. Links & ResourcesICYMI by Lia Haberman 2024 Social Media Predictions - Survey Results https://www.linkedin.com/in/liahaberman/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we welcome Marina Iakovleva, the creator behind “Dating Beyond Borders." For over eight years, Marina has been exploring the cultural differences in dating and relationships around the world. She shares her journey and evolution in content creation, the challenges she has faced on changing social media platforms, and her shift towards deeper, more sociological conversations about the differences from country to country. Marina also discusses the impact of social media on relationships, how dating has changed, and her perspectives on creating content through her own evolving interests and why she prioritized content that truly interested her. What we discuss in this episode:1. Cultural Differences - Dating customs around the world2. Shift in Content - Evolution of social media content3. YouTube vs. Instagram - Platforms for content creation and income4. Societal Changes - Impact of social media on dating and relationships5. Passive Income - Monetizing audience beyond social media6. Audience Feedback - Reaction to content shift and cultural insights Links and Resources:YouTube - Dating Beyond Borders InstagramDating Beyond Borders Podcast Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we speak with Davida Roach, a successful influencer and creator (Davida's Diary), about her journey to build a brand, community, and advocacy centered around confidence. Davida shares her inspiring story of resilience, determination, and using her platform for a greater purpose. Starting with personal hardship and homelessness, Davida found her way to create content as a means of self-expression and confidence-building. We discuss her focus on body positivity, confidence, and the normalization of shopping online for curvier women. Davida also sheds light on her efforts to raise awareness about domestic violence through her non-profit, Dear Deanndra, and her very personal connection to this cause.Other topics we discuss: The business aspect of being an influencerStrategies for monetizationDealing with negative and toxic comments on content Building a supportive and engaged communityTune in to this episode to gain insights into the world of influencer marketing, the power of purpose-driven content creation, and Davida's journey to turn adversity into opportunity and empowerment.Episode Links: Follow Davida on Instagram and YouTubeSupport Dear Deanndra - Davida's Non-Profit for Domestic Violence Shop with Davida on Amazon and LTKDear Deanndra December 2023 EVENT  - Get your tickets here. Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com

Our guest on this episode is content creator, comedian and actress, Vanessa Sirias. Vanessa is a Nicaraguan American who is putting her culture on the map through her social media content.  In 2020, she became a TikTok sensation within the Latino community by posting relatable content of shared experiences within the community. She has covered topics such as Latino representation within Hollywood and growing up in a Nicaraguan family.  Vanessa is a fun and relatable voice for other Latinos, even being Buzzfeed's PeroLike first Nicaraguan-American producer, generating over 200k+ followers on TikTok. Growing up, Vanessa never saw her culture represented and today, we are talking about how she came to start her platform and why.We also cover in the episode:How she combines truth about her culture with entertainmentWhy her audience is more of a communityWhy it's important to only work with brands that align with your values To follow Vanessa:Website + LinksWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com

How do influencers and content creators influence how we shop, vote, work, and even keep up with our health and wellness? We asked the SheSpeaks community questions about the impact of influencers on their decision, and the responses are truly surprising! In this episode, we are sharing the key takeaways from our results, exploring some of the insights, and listening to parts of a session where Aliza shares the survey findings with Marketing Brew/Morning Brew. Links & Resources:Listen to the full Marketing Brew/Morning Brew Session here: https://www.marketingbrew.com/events/the-future-of-the-creator-economy-2023Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com

Motherhood isn't perfect and Mary Hendricks From Picking Daisies podcast and @theverymarylife is on a mission to create a supportive online community that is open, honest and judgement free. In this episode, we talk with  "relatable AF" mom and businesswoman, Mary Hendricks. She originally took to social media to post about fitness and ended up creating a thriving online community for mothers to turn to for real talk about motherhood. She is now a leading space in podcasting, blogging, and social media to be that "best friend" in your corner when motherhood gets hard. In today's episode we will be covering:Motherhood taboos, and why it's okay to feel a certain way as you navigate the day to day of parenting, marriage and relationships. Why Mary doesn't consider herself an influencer or a content creator Mary discusses how she decides what the boundaries are for posting her children on social mediaHow Mary deals with negative comments on social media To connect with Mary:Picking Daisies podcast@theverymarylifetheverymarylife.comWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com

What is it like when your family's life is on display on social media or your kids aspire to be influencers?  On this episode, we sit down with Anite Gashumov, also known as @mummy_anite on Instagram. Anite is recognized for her relatable and entertaining family content, which often features her husband and two boys. In this episode, we delve into:Setting boundaries as a family influencer when your children are part of your content creation.How Anite's followers have played a role in and come along on the journey of  raising her boys through online engagement.Choosing the best platform for monetization: Instagram, TikTok, or YouTube?The upsides and downsides of going viral in the influencer world.The necessity of developing a thick skin for success in the influencer business.Follow Anite:Instagram: @mummy_aniteTikTok: https://www.tiktok.com/@mummyanite  https://linktr.ee/mummyaniteWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com