Podcasts about PetSmart

What's up everyone, today we have the pleasure of sitting down with Joshua Kanter, Co-Founder & Chief Data & Analytics Officer at ConvertML. Summary: Joshua spent the earliest parts of his career buried in SQL, only to watch companies hand out dashboards and call it strategy. Teams skim charts to confirm hunches while ignoring what the data actually says. He believes access means nothing without translation. You need people who can turn vague business prompts into clear, interpretable answers. He built ConvertML to guide those decisions. GenAI only raises the stakes. Without structure and fluency, it becomes easier to sound confident and still be completely wrong. That risk scales fast.About JoshuaJoshua started in data analytics at First Manhattan Consulting, then co-founded two ventures; Mindswift, focused on marketing experimentation, and Novantas, a consulting firm for financial services. From there, he rose to Associate Principal at McKinsey, where he helped companies make real decisions with messy data and imperfect information. Then he crossed into operating roles, leading marketing at Caesars Entertainment as SVP of Marketing, where budgets were wild.After Caesars, he became a 3-time CMO (basically 4-time); at PetSmart, International Cruise & Excursions, and Encora. Each time walking into a different industry with new problems. He now co-leads ConvertML, where he's focused on making machine learning and measurement actually usable for the people in the trenches.Data Democratization Is Breaking More Than It's FixingData democratization has become one of those phrases people repeat without thinking. It shows up in mission statements and vendor decks, pitched like some moral imperative. Give everyone access to data, the story goes, and decision-making will become magically enlightened. But Joshua has seen what actually happens when this ideal collides with reality: chaos, confusion, and a lot of people confidently misreading the same spreadsheet in five different ways.Joshua isn't your typical out of the weeds CMO, he's lived in the guts of enterprise data for 25 years. His first job out of college was grinding SQL for 16 hours a day. He's been inside consulting rooms, behind marketing dashboards, and at the head of data science teams. Over and over, he's seen the same pattern: leaders throwing raw dashboards at people who have no training in how to interpret them, then wondering why decisions keep going sideways.There are several unspoken assumptions built into the data democratization pitch. People assume the data is clean. That it's structured in a meaningful way. That it answers the right questions. Most importantly, they assume people can actually read it. Not just glance at a chart and nod along, but dig into the nuance, understand the context, question what's missing, and resist the temptation to cherry-pick for whatever narrative they already had in mind.“People bring their own hypotheses and they're just looking for the data to confirm what they already believe.”Joshua has watched this play out inside Fortune 500 boardrooms and small startup teams alike. People interpret the same report with totally different takeaways. Sometimes they miss what's obvious. Other times they read too far into something that doesn't mean anything. They rarely stop to ask what data is not present or whether it even makes sense to draw a conclusion at all.Giving everyone access to data is great and all… but only works when people have the skills to use it responsibly. That means more than teaching Excel shortcut keys. It requires real investment in data literacy, mentorship from technical leads, and repeated, structured practice. Otherwise, what you end up with is a very expensive system that quietly fuels bias and bad decisions and just work for the sake of work.Key takeaway: Widespread access to dashboards does not make your company data-informed. People need to know how to interpret what they see, challenge their assumptions, and recognize when data is incomplete or misleading. Before scaling access, invest in skills. Make data literacy a requirement. That way you can prevent costly misreads and costly data-driven decision-making.How Confirmation Bias Corrupts Marketing Decisions at ScaleExecutives love to say they are “data-driven.” What they usually mean is “data-selective.” Joshua has seen the same story on repeat. Someone asks for a report. They already have an answer in mind. They skim the results, cherry-pick what supports their view, and ignore everything else. It is not just sloppy thinking. It's organizational malpractice that scales fast when left unchecked.To prevent that, someone needs to sit between business questions and raw data. Joshua calls for trained data translators; people who know how to turn vague executive prompts into structured queries. These translators understand the data architecture, the metrics that matter, and the business logic beneath the request. They return with a real answer, not just a number in bold font, but a sentence that says: “Here's what we found. Here's what the data does not cover. Here's the confidence range. Here's the nuance.”“You want someone who can say, ‘The data supports this conclusion, but only under these conditions.' That's what makes the difference.”Joshua has dealt with both extremes. There are instinct-heavy leaders who just want validation. There are also data purists who cannot move until the spreadsheet glows with statistical significance. At a $7 billion retailer, he once saw a merchandising exec demand 9,000 survey responses; just so he could slice and dice every subgroup imaginable later. That was not rigor. It was decision paralysis wearing a lab coat.The answer is to build maturity around data use. That means investing in operators who can navigate ambiguity, reason through incomplete information, and explain caveats clearly. Data has power, but only when paired with skill. You need fluency, not dashboards. You need interpretation and above all, you need to train teams to ask better questions before they start fishing for answers.Key takeaway: Every marketing org needs a data translation layer; real humans who understand the business problem, the structure of the data, and how to bridge the two with integrity. That way you can protect against confirmation bias, bring discipline to decision-making, and stop wasting time on reports that just echo someone's hunch. Build that capability into your operations. It is the only way to scale sound judgment.You're Thinking About Statistical Significance Completely WrongToo many marketers treat statistical significance like a ritual. Hit the 95 percent confidence threshold and it's seen as divine truth. Miss it, and the whole test gets tossed in the trash. Joshua has zero patience for that kind of checkbox math. It turns experimentation into a binary trap, where nuance gets crushed under false certainty and anything under 0.05 is labeled a failure. That mindset is lazy, expensive, and wildly limiting.95% statistical significance does not mean your result matters. It just means your result is probably not random, assuming your test is designed well and your assumptions hold up. Even then, you can be wrong 1 out of every 20 times, which no one seems to talk about in those Monday growth meetings. Joshua's real concern is how this thinking cuts off all the good stuff that lives in the grey zone; tests that come in at 90 percent confidence, show a consistent directional lift, and still get ignored because someone only trusts green checkmarks.“People believe that if it doesn't hit statistical significance, the result isn't meaningful. That's false. And danger...

This Week on the Labor Radio Podcast Weekly: From San Francisco to South Africa, this week's show brings you powerful stories of labor resistance, solidarity, and organizing across borders. WorkWeek Radio takes us to a San Francisco ICE rally demanding the release of detained student activist Mahmoud Khalil, then dives into the fight for Medicare and Medicaid with Dr. Ana Manilow ahead of a national day of action for single payer on May 31. Work Stoppage rounds up headlines from workers organizing at PetSmart, Kroger, the Port of Casablanca and more, with a deep dive into the misclassification crisis in construction and the continuing contract battle at Starbucks. On Union Talk, AFT President Randi Weingarten joins three professors and union leaders to expose Trump's assault on higher ed and what it means for academic freedom and student rights. BCTGM Voices highlights union-made sugar from beets, with two local union presidents in Idaho sharing what union contracts mean to their work and their families. Tales from the Reuther Library features Dr. Justine Modica on the Seattle-based Worthy Wages childcare movement, where SEIU workers organized for equity in early childhood education. And in Buwa Basebetsi, Moss Manganyi remembers the massive May Day strike of 1986 in apartheid-era South Africa—a turning point for worker power. Plus, on Shows You Should Know, Harold Phillips brings us a special spotlight on building trades podcasts—featuring new voices from the United Association, Laborers' International Union, and more—plus stories from firefighters and educators pushing back on anti-worker policies. Help us build sonic solidarity by clicking on the share button below. Highlights from labor radio and podcast shows around the country, part of the national Labor Radio Podcast Network of shows focusing on working people's issues and concerns. @labormedianow @WorkStoppagePod @aftunion @BCTGM @ReutherLibrary #LaborRadioPod @AFLCIO Edited by Captain Swing, produced by Chris Garlock; social media guru Mr. Harold Phillips.

This week on So Many Sequels, Josh and David are holding down the fort while Garrett's out, and there's no shortage of movie news to cover!We kick things off with spoiler-free reactions to Sinners, the surprise horror hit from Ryan Coogler that's got everyone—including strangers at PetSmart—talking. Then we dive into Coogler's next big project: a reboot of The X-Files. Will it stick the landing where others (sorry, Jordan Peele's Twilight Zone) didn't?We also react to the trailer for the I Know What You Did Last Summer reboot, debate whether Freddy Prinze Jr. is secretly the killer, and discuss the Predator franchise's newest entry, Badlands. Plus: John Cena and Idris Elba as buddy-president-and-prime-minister in Heads of State… what is going on?And as always, David breaks down the box office, including Sinners' shocking second-week performance and the return of Revenge of the Sith to theaters.

Join me in the latest episode of the Dog Gone Positive Way as I interview Toni Shelaske. In part 2 of our interview, we discuss the importance of supporting small businesses, competing with big box stores, and the spies of PetSmart. She is the founder and former owner of Healthy Products, Pittsburgh's premier natural pet supply retailer. After successfully growing and selling the business after 16 years, she's now focused on sharing her expertise in entrepreneurship, pet wellness, business growth, and continuing her podcast, ⁠Toni Unleashed⁠. Toni's journey is full of valuable takeaways for aspiring business owners, pet lovers, and anyone interested in building a purpose-driven brand.#SmallBusiness #Petco #PetSmart #podcast #Dog #Puppy You can find her on FB @toniunleashed, IG @toni.unleashed and on her website www.toniunleashed.com/

Migrant Justice Petition: https://migrantjustice.net/node/556 Headlines this week from PetSmart, the Monterey Bay Aquarium, Wellesley College, Kroger,  and the Port of Casablanca. We discuss a piece this week from The American Prospect on the rampant abuse of independent contractor labels in the construction industry. Also this week, attacks on immigrant workers continued to escalate with 8 dairy workers arrested in Vermont. Trump's tariffs continue to wreak havoc on workers, with many manufacturers cutting, rather than increasing jobs. Finally, we check in with Starbucks Workers United, where workers have taken to direct action as the company continues to refuse to offer a fair contract after three years. Join the discord: discord.gg/tDvmNzX  Follow the pod at instagram.com/workstoppage, @WorkStoppagePod on Twitter,  John @facebookvillain, and Lina @solidaritybee More info on the show at http://workstoppagepod.com/

To help local high school students imagine the wider world of opportunities after graduation, the Haverhill High School guidance department is hosting its first Post Secondary Expo next during school hours.Representatives from nine apprenticeship and trade programs, four branches of the military, six community-based workforce agencies and local unions will join 30 two- and four-year colleges to showcase their offerings. The expo is the brainchild of Megan Arivella, supervisor of school counseling K-12 for Haverhill Public Schools, and her team of high school counselors. Arivella, a recent guest on WHAV's “Win for Breakfast” program, explained why offering more options is important to today's high school students.“We're looking to shift the narrative a little bit from students who may choose a college or university for their future plans, but also provide other opportunities for students. So, the typical college fair that a school might host we wanted to think bigger and better beyond that,” she explained.Arivella said that while college remains a strong option for many graduating seniors, particularly with the new option of free tuition at community colleges and some state institutions, she said more and more young people are seeking alternatives. With that in mind, the Expo will be open to all grade levels, freshman through the senior class. Tables will be set up in the school's mall area and in the school library so students can walk through during their lunch hour and see what intrigues them.“We'll be showcasing a wide range of experiences. Workforce pathways, two- and four-year colleges, apprenticeships, trade programs, military service, even gap year experiences for students.”Among those taking part are the Haverhill Fire Department, Northern Essex Community College, Whittier Regional Vocational Technical School's adult evening program, Embry-Riddle Aeronautical University, Rutgers University, Rochester Institute of Technology, MakeIt Haverhill, City Year New Hampshire, New England Tractor Trailer School, Empire Beauty School and PetSmart.Arivella said the idea is to help students answer the question, “What excites them?” rather than just “Where are you going to college?”Haverhill High Schools' Post Secondary Expo takes place Tuesday, April 29Support the show

Ever wondered how data powers the magic behind your favorite theme park experiences? Join Cindi Howson and Gavin Hupp, VP of Technology, Enterprise Architecture, Data and Martech, E-commerce and Analytics at United Parks and Resorts, as they explore the complex data ecosystem of a theme park, from e-commerce and guest experience to AI's role in shaping the future of entertainment.Key Moments: Theme Park Business Model (03:12): Theme parks are described as a mix of multiple businesses, including e-commerce for ticket sales, animal experiences, entertainment venues, culinary and restaurant services, and retail operations. This combination creates a complex ecosystem, similar to city planning, within a single physical location.  Data Ecosystem Challenges (03:37): Gavin highlights the challenge of managing data within theme parks due to the variety of business areas. Each area generates unique data, leading to disparate and sometimes siloed data sets across different business applications.  AI as an Innovation Driver (11:24): AI is viewed as a key driver of innovation within the theme park industry, capable of creating new products and services, such as augmented reality experiences, and enhancing personalization at scale.  AI for Process Optimization (11:24): Beyond guest-facing innovation, AI is also seen as a tool to optimize business processes, streamline operations, reduce costs, and identify opportunities for revenue growth through personalization and increased efficiency.  Data-Driven Decision-Making (17:30): United Parks and Resorts emphasizes the importance of guest feedback, collected through surveys and other means, and uses it to inform decision-making and guide the company's overall strategy.  Agile Development Approach (28:50): Gavin explains how the company employs agile development principles, using "skateboards" as a metaphor for quickly delivering initial solutions and value while simultaneously iterating and building more comprehensive and scalable solutions ("scooters" and "factories").Key Quotes:"To become more data-driven, you have to break down silos. This requires making people aware of the silos, the challenges they create, and framing it as a data quality discussion. Getting business leaders to care about data quality isn't easy; they want end results and impact." - Gavin Hupp"There's product and service innovation, and business process innovation, where AI optimizes and streamlines operations, decreasing costs and increasing revenue through personalization." - Gavin Hupp“There's an agile concept, a principle where, at the end of the day, you need to get movement, you need to get going. And so you can use a skateboard to go from point A to point B.” - Gavin HuppMentionsGavin Hupp, Forbes ArticlePenguin Trek: Seaworld Roller CoasterConway's Law4 Values of Agile DevelopmentScrumDiet & Eating Habits of Killer WhalesGuest Bio Gavin Hupp is currently the VP of Technology: Enterprise Architecture & Data, Martech, e-Commerce & Analytics at SeaWorld Parks & Entertainment (United Parks & Resorts). In addition, he is also a member of the Quartz CIO & CISO Advisory Board. Gavin's expertise is helping shape the agenda to ensure it's packed with actionable strategies and forward-thinking insights. Gavin Hupp has a strong background in technology, data, and marketing, with experience in various leadership roles in companies such as PetSmart, Denny's, and Transdev North America. Gavin has a strong educational background, with degrees from the Massachusetts Institute of Technology, Stanford University, and Western International University. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

Send us a textIn this episode of Pricing Heroes, we speak with Josh Pollack, President and Principal Consultant at Pollack Retail Solutions. Josh shares insights from his 25+ years of experience in retail strategy, including stints at Sam's Club, Circuit City, ALDI, PetSmart, FullBeauty Brands, and Cabela's. He delves into why merchandising and pricing teams must work in tandem, how to balance short-term margin gains with long-term brand health, and where AI-driven dynamic pricing can either strengthen or undermine customer trust.Key Topics:Blending creativity and data to drive merchandising successThe intersection of pricing, forecasting, and inventory managementWhy tightly integrated merchandising and pricing functions matterNavigating price changes in volatile markets without alienating customersUsing AI responsibly to optimize prices and maintain brand integrityRecommended Resources:The Indicator by Planet MoneyArtificial Intelligence: A Guide for Thinking Humans by Melanie MitchellConnect with Josh Pollack:LinkedIn: https://www.linkedin.com/in/joshua-pollack-81980a1/----------Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.For more information about AI pricing solutions, visit Competera.ai.

Last week of February, what'd you miss in vet med?Green Bay's ER DesertVeritas Veterinary Partners' ExpansionVetVerifi Closes Seed RoundPetSmart Charities Veterinary Scholarship AI Survey Peer ReviewedSee you in Vegas!Helpful links:The Bird Bath substackPetSmart Charities Veterinary ScholarshipAVMA Publications - Familiarity with artificial intelligence drives optimism and adoption among veterinary professionals: 2024 survey

An employee at a Hallmark in Shelton was terminated after she made comments to a customer about how she would be terminated. Investigators are trying to get to the bottom of what caused the plane crash in Washington D.C. last night. Democrats are up in arms over Trump’s plans to offer a pay out to federal workers that don’t want to go back into the office. // Big Local: A man was arrested in Granite Falls after stealing from a radio tower. A Kitten was stolen from a Petsmart in Lynnwood. // A woman in the UK is being prosecuted for “cyber-farting.” Meta employees are protesting the removal of tampons from the men’s bathrooms.  

Selling your business to a Fortune 500 company is a dream for many founders. Strategic acquirers often pay the most because they can integrate your business into their larger ecosystem. It's rare to pull off even once—Brock Weatherup has done it three times.  In this episode of Built to Sell Radio, Brock reveals the strategies that helped him attract Fortune 500 buyers like PetSmart and Petco. This episode is a roadmap for anyone who wants to sell their business to a strategic acquirer. 

Alex Yale, began his professional journey in M&A and strategy at Deloitte Consulting. Seeking new challenges, he moved into the tech sector, initially joining a small tech company that was later acquired by AT&T. He then transitioned to a partnerships role at META (formerly Facebook), where he spent six years in various partnerships and sales leadership positions.After his tenure at META, Alex and his family relocated to Boston, where he joined Thrasio, the largest Amazon FBA aggregator. As the General Manager of Angry Orange, Thrasio's most successful brand, he expanded the pet cleaning product line into major brick-and-mortar retailers such as Target, Petsmart, and Walmart.Driven by entrepreneurial spirit, Alex eventually started his own brand, Uncle Todd's, specializing in home cleaning and maintenance products. He also acquired Flip-It Cap, a former Shark Tank brand. Alex now successfully manages both eCommerce businesses, which operate across multiple channels, including an upcoming in-store launch at Walmart.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of retail diversification in e-commerce.Strategies for expanding sales channels beyond online platforms.The impact of changing market dynamics on e-commerce businesses.Insights from mergers and acquisitions and corporate strategy in e-commerce.The significance of product quality in building successful brands.Approaches to launching products on Amazon as a testing ground for retail.The role of packaging and presentation in consumer expectations.Pricing strategies and margin differences between e-commerce and retail.Challenges of entering retail, including securing shelf space and longer sales cycles.The necessity of continuous innovation and adaptation to maintain retail presence.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Alex Yale, owner of Uncle Todd's and Flip It Cap. They discuss the importance of retail diversification and maintaining high product quality in the evolving e-commerce landscape. Alex shares his background in M&A and strategy from Deloitte and Meta, and his journey into e-commerce. He emphasizes the need for a strong product-market fit on Amazon before expanding into retail, and the significance of strategic relationships with major retailers. This episode offers valuable insights for seven-figure business owners aiming to scale to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Action Item #1: Leverage Amazon as a Testing Ground for Retail Expansion:Use Amazon to validate your product-market fit by analyzing reviews, sales data, and customer feedback. This provides proof of concept and helps refine your product before pitching to retail buyers.Action Item #2: Present a Compelling Case to Retail Buyers with Data and Differentiation: When approaching retailers, provide strong sales data and highlight your product's unique selling points. Demonstrate how it fills gaps in their product lineup and aligns with their customer base.Action Item #3: Design Retail-Ready Packaging to Capture Attention on Shelves:Invest in packaging that is not only durable but also visually appealing in a retail environment. Ensure it communicates the product's benefits clearly to stand out from competitors.Resources mentioned in this episode:Helium 10Jungle ScoutSeller SpriteAmazonChatGPTEndurance: Shackleton's Incredible Voyage by Alfred LansingHow I Built This with Guy RazLinkedInUncle Todd'sFlip It CapAngry OrangeSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com

Welcome to Omni Talk's Retail Daily Minute, sponsored by Microsoft and Mirakl. In today's Retail Daily Minute:AWS Invests $11 Billion in Georgia – Amazon Web Services boosts AI and cloud computing capabilities with a massive data center expansion, creating 550 high-skilled jobs and addressing rising energy demands.McDonald's Revamps with New McValue Menu – McDonald's unveils a budget-friendly menu featuring $5 deals, app-exclusive offers, and a star-studded campaign with John Cena to rebuild its value-centric brand.PetSmart Implements GreyOrange gStore Platform – PetSmart enhances inventory management and fulfillment nationwide with AI-driven technology from GreyOrange to streamline operations and elevate customer experiences.Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

This week's "What's Up" episode from the "Do This, Not That" podcast covers a variety of marketing, business, and pop culture topics. Host Jay Schwedelson shares stats on how often to post on LinkedIn to get more profile views, which social platforms teens are using daily, where Sesame Street may end up after Warner Brothers Discovery said new episodes don't fit their current strategy, a tactic for writing attention-grabbing email subject lines, PetSmart's new streaming content for pets, and Jay's thoughts on some shows he's watching like the Netflix movie "Carry On."=================================================================Best Moments:LinkedIn data shows members who post 2 times per week get 5x more profile views. With low content sharing rates on sites like LinkedIn (5%), TikTok (4%), and YouTube (7%), posting frequently can help you stand out.73% of teens visit YouTube daily, 57% visit TikTok daily, 50% visit Instagram daily (Pew Research data)Warner Brothers Discovery says new Sesame Street episodes don't fit their current strategy focused on adult and family content. The show may find a new home with streamers like Netflix, Apple TV+, or Amazon Prime Video.For email subject lines, mid-subject line capitalization (capitalizing every letter in a single non-first word) is a tactic growing fastest right now. It can increase open rates by 16-21%.PetSmart debuted streaming content for pets called "Home for the Pawlidays" with footage pets enjoy like chasing toys and unwrapping gifts.Jay gives his thoughts on the Netflix movie "Carry On" with Taron Egerton + Jason Bateman, says it's bad so far but he'll keep watching. He's excited for Squid Game season 2 debuting in December and Severance season 2 coming to Apple TV+ in January.LAST CALL! There are only a few more weeks to sign up for FREE to be a Certified GURU Email Specialist. Click here to sign up!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Who's that?! Why, it's the newest member of the Fab 5, Jeremiah Brent! Jeremiah stopped by on a very special day: the season drop for Queer Eye Season 9 - out now on Netflix. Jeremiah and JVN talk Queer Eye behind-the-scenes, Jeremiah's design process and ethos, and some science fiction thrown in for good measure. You do NOT want to miss this… Jeremiah Brent is an interior designer, television personality, author, and founder of lifestyle brand Atrio and Jeremiah Brent Design (JBD), an interior design firm with offices in Los Angeles and New York City. Since its inception in 2012, His process begins by developing an in-depth familiarity with his clients' emotional lives and personal journeys, integrating the nuances of their stories into his design choices. In addition to his JBD clients, Brent shares his expertise and eye for design with households around the world through brand partnerships and custom product lines with partners like Living Spaces and PetSmart, and as host of multiple hit television series including, as recently announced, Netflix's Emmy award winning series “Queer Eye.” Jeremiah currently lives in New York City with his husband, Nate Berkus, and their two young children, Poppy and Oskar. You can follow Jeremiah Brent on Instagram @jeremiahbrent and on TikTok @jeremiahbrent Follow us on Instagram @CuriousWithJVN to join the conversation. Jonathan is on Instagram @JVN. Transcripts for each episode are available at JonathanVanNess.com. Find books from Getting Curious guests at bookshop.org/shop/curiouswithjvn. Our senior producers are Chris McClure. Our engineer is Nathanael McClure. Production support from Julie Carrillo, Anne Currie, and Chad Hall. Our theme music is “Freak” by QUIÑ; for more, head to TheQuinCat.com. Curious about bringing your brand to life on the show? Email podcastadsales@sonymusic.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Bill and Heather analyze a high-growth, IP-protected pet product business with $2.9M EBITDA and 54% margins. The discussion explores its sales channels (e-commerce, distributors, and brick-and-mortar), the challenges of IP protection, and untapped e-commerce opportunities. With its potential for private equity interest and strategic expansion, this deal stands out as a strong contender in the thriving pet category.Thanks to this week's sponsors:Capital Pad: Revolutionizing small business investing! Whether you're looking to fund or find a business, Capital Pad simplifies the process. Learn more at CapitalPad.com.Viso Business Capital: Streamline your SBA loan search with Viso. Over 30 lenders, tailored financing, and expert support. Join a free Q&A at VisoCap.net.-Key Highlights:Financial Breakdown: $5.3M revenue, $2.9M EBITDA, 54% margins.IP Protection: The core of its pricing power and market dominance.Sales Channels: Distributors, Petco, PetSmart, and e-commerce.Growth Potential: E-commerce expansion and international reach.Industry Insight: Thriving pet product trends and competitive landscape.Valuation Debate: Estimating its high multiple (8x-12x EBITDA).Subscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking here Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations. For inquiries or suggestions, email us at contact@acquanon.com

In this episode, Bill and Heather analyze a high-growth, IP-protected pet product business with $2.9M EBITDA and 54% margins. The discussion explores its sales channels (e-commerce, distributors, and brick-and-mortar), the challenges of IP protection, and untapped e-commerce opportunities. With its potential for private equity interest and strategic expansion, this deal stands out as a strong contender in the thriving pet category.Thanks to this week's sponsors:Capital Pad: Revolutionizing small business investing! Whether you're looking to fund or find a business, Capital Pad simplifies the process. Learn more at CapitalPad.com.Viso Business Capital: Streamline your SBA loan search with Viso. Over 30 lenders, tailored financing, and expert support. Join a free Q&A at VisoCap.net.-Key Highlights:Financial Breakdown: $5.3M revenue, $2.9M EBITDA, 54% margins.IP Protection: The core of its pricing power and market dominance.Sales Channels: Distributors, Petco, PetSmart, and e-commerce.Growth Potential: E-commerce expansion and international reach.Industry Insight: Thriving pet product trends and competitive landscape.Valuation Debate: Estimating its high multiple (8x-12x EBITDA).Subscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking here Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations. For inquiries or suggestions, email us at contact@acquanon.com

Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business and you'll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- In this episode of The Exit: Rose Hamilton, CEO and founder of Compass Rose Ventures, shares insights from her extensive experience helping CPG brands scale and prepare for exits. With a background at companies like Best Buy, The Vitamin Shop, and Pet360, Rose now specializes in working with founders and investors in the health, wellness, pet, beauty, and food industries. Rose emphasizes the importance of staying connected to customers while scaling, noting that founders often lose touch with their core market as they grow. She advises founders to begin with the end in mind when preparing for an exit, implementing proper systems and processes early, and building strong communities around brands. Rose highlights the value of the crucial "three Ps" that founders should have in place within their business - people, process, and systems - and warns against common pitfalls like trying to do everything alone or hiring too quickly. For more details and insights from her entrepreneurial journey, listen to the latest episode of The Exit. -- Rose Hamilton has 20+ years of experience working with and advising 50+ consumer companies of all sizes, including Petsmart, The Vitamin Shoppe, Nutrafol, and Mend. Rose has helped raise over $70M in funding and generated over $600M in additional revenue by applying her proven omnichannel and community-led methodology. She specializes in providing consumer executives with direct, thoughtful, and strategic outside perspective. Website: https://compassroseventures.com/ LinkedIn: https://www.linkedin.com/in/rosehamilton/ Check Out Flippa's Data Insights Tool: https://flippa.com/data-insights -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You'll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Dan Jeffries shares how agency and client relationships can get off track and how to get the chemistry back.   Dan Jeffries is a seasoned consultant who has worked with some of the most recognizable brands in the world, including Samsung, PetSmart, Capital One, Sonic, and AutoZone. His consulting firm doesn't stop at matching CMOs with agencies, he offers a comprehensive agency management program to maintain top-notch performance throughout the client-agency relationship.    Must-hear moments from this episode include: How CMOs can repair broken client-agency relationships, why the pitch will never fully be ditched, and how to end a client-agency relationship with grace.       What you'll learn in this episode:  How CMOs can repair a broken client-agency relationship The number one reason why clients and agencies butt heads Why agencies should never rewrite their own brief   The difference between agency compensation models  Dan's POV on the ditch the pitch movement  How clients can be better clients  How an agency can end a client relationship with grace Resources:   Learn more about Dan and Jeffries Consulting on his website Connect with Dan on LinkedIn  

Meet Cyrus, a charming tabby kitten looking for his forever home! This playful little guy is always up for a game of chase or a cuddle session on your lap. Plus, smart guy Cyrus is learning how to walk on-leash! His foster home includes other cats and dogs, so he is well-socialized and would make a wonderful addition to any family. Cyrus's estimated birthday is April 23rd, 2024, he is neutered and up-to-date on all of his vaccinations. Come meet Cyrus and see if he's the purr-fect match for you! Reach out to Paws of Hope at information@pawsofhope.org to learn more about our sweet Cyrus!!   Weekly Adoption Events:  Sundays from 1pm to 3pm at PetSmart (1042 Fairplain Drive, Benton Harbor, MI 49022) Chill Hill Christmas Market:  Paws of Hope craft volunteers! Saturday, November 30th from 11am to 5pm (8986 1st Street, Baroda, MI 49101) Holiday Artisan Fair at Union + Social:  Paws of Hope craft volunteers! Sunday, December 8th from 11am to 4pm (216 Court Street, St Joseph, MI 49085) See omnystudio.com/listener for privacy information.

Derek DeAngelis, better known as "Derek D", is an award winning actor/comedian/host with a BFA from William Paterson University. He grew up in Neptune, Nj by the beach. Been seen in national & Int'l commercials, tv, film, print, theater, and has produced a handful of live one man MULTIMEDIA comedy shows. Most recent were No Ordinary Day, and Derek D & Friends Who Are Funny. Both sold out shows at the House of Independents in Asbury Park, NJ. Derek D's done stand-up all over NYC & NJ, hosted shows & events around the country for major brands/companies, and featured all over the internet racking up over half a BILLION views! Hosted 2,350+ episodes of the 2-time Webby Award winning show Fast Lane Daily for over 8 years, a comedic show about daily car news. A voiceover actor doing national spots on TV & radio for brands like PetSmart, Samsung, Under Armour, Nascar, PNC Bank, Amazon, and many more. He was a cast member of the comedy/parody YouTube channel The Key of Awesome with over 3 billion views! He's the founder of the Asbury Park Monologues, was a co-host of PBR Podcast along with Joe Gatto from Impractical Jokers, and now hosts his podcast called The Derek D Dozen as well as Dealer News Today. He hosted Sidetracked w/Derek D and a short series for the watch brand Tag Heuer, winning a Telly Award for both. Derek D is pitching an original sitcom called "Coppin' Stayles" that he co-wrote with producer, writer, and close friend Alan Kaufman. It was selected into and shown at the 2022 Garden State Film Festival!! Dear Entertainment Industry Video: https://youtu.be/hOC627vgEf8?si=UROEZS1rNvBlg_p3 Get your tickets for the Asbury Park Monologues: Https://AsburyParkMonologues.com Connect with Derek D: Https://DerekD.com

In Episode 26 of the Brand Slam Podcast, co-host Steve Rosa and (add)ventures President Mary Sadlier explore the impactful world of corporate social responsibility (CSR), featuring insights from Joanne Dwyer, vice president of Corporate Communications and CSR at PetSmart. This episode sheds light on the strategic significance CSR plays in defining brand identity and cultivating consumer trust. Joanne explains strategies for embedding CSR into PetSmart's business framework, emphasizing the importance of making sustainable choices accessible for consumers. She highlights how PetSmart's passionate workforce, fueled by a shared love of pets, drives initiatives that differentiate the company in a competitive market. This shared passion helps to create a deep bond between employees and customers, strengthening the community around the brand.  Reflecting on her previous experience, Joanne provides insights from the bold corporate decision to eliminate tobacco products at CVS Health. The initiative underscores the impact of aligning actions with core values.  Focusing on how shared passions and CSR combine to strengthen brand-consumer relationships, Joanne shares key strategies for brands aiming to deepen their impact. The episode offers valuable insights into crafting and communicating CSR narratives that build authentic connections and foster consumer loyalty. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

Karen Travers joins Amy to talk about the Harris campaign. Jordana Miller gives us updates on Israel and Hezbollah. PetSmart costumes for your pets could be a fun way to celebrate the holiday.  Steven Portnoy joins Amy to talk about Trump's campaign appearance at a local McDonalds.

The ways customers interact with retailers and other organizations have vastly changed in recent years, and the pet care industry is no different, leveraging technology to deliver personalized, efficient experiences for pet parents. In this episode of Technovation, Peter High interviews Greg Fancher, Executive Vice President of IT and Chief Information Technology Officer of PetSmart. Greg discusses PetSmart's ongoing digital transformation, which has included a shift from a distribution center-focused model to store-based e-commerce fulfillment, improving speed and efficiency for customers. He also shares insights into re-platforming PetSmart's systems to use microservices, enabling faster innovation, and the company's strategic use of AI for optimizing operations like pick path efficiency and personalized marketing. Greg provides an inside look at the company's efforts to enhance its omnichannel retail strategy, including cloud-based booking for pet services and real-time inventory visibility. Lastly, Greg highlights the importance of leadership restructuring and portfolio management in aligning technology investments with business goals and discusses his excitement for future technologies like quantum computing and their potential impact on security.

916: The ways customers interact with retailers and other organizations have vastly changed in recent years, and the pet care industry is no different, leveraging technology to deliver personalized, efficient experiences for pet parents. In this episode of Technovation, Peter High interviews Greg Fancher, Executive Vice President of IT and Chief Information Technology Officer of PetSmart. Greg discusses PetSmart's ongoing digital transformation, which has included a shift from a distribution center-focused model to store-based e-commerce fulfillment, improving speed and efficiency for customers. He also shares insights into re-platforming PetSmart's systems to use microservices, enabling faster innovation, and the company's strategic use of AI for optimizing operations like pick path efficiency and personalized marketing. Greg provides an inside look at the company's efforts to enhance its omnichannel retail strategy, including cloud-based booking for pet services and real-time inventory visibility. Lastly, Greg highlights the importance of leadership restructuring and portfolio management in aligning technology investments with business goals and discusses his excitement for future technologies like quantum computing and their potential impact on security.

Taz is a drop of sweetness wrapped in a snazzy tabby cat coat! All he wants from his new family is to be loved. Taz had something wrong with his eye when he came to us and we had to have it removed. That has not squelched his kitten energy one bit! Taz's favorite playtime activities include climbing cat trees, chasing springs and wand toys, and wrestling with a fellow foster kitten. When he isn't playing, Taz is a cuddly boy who gives kisses and likes to curl up with you for a nap. The humans who adopt him will no doubt be extra compassionate and have boundless affection! Taz's estimated birthday is 06/22/2024, he is neutered and fully vaccinated. Contact Paws of Hope at information@pawsofhope.org or via private message to our Facebook page (https://www.facebook.com/PawsOfHopeSwMich) to learn more about this terrific little guy. Taz is one special kitten! Weekly Paws of Hope Adoption Events:  Sundays from 1pm-3pm, PetSmart, 1042 Fairplain Drive, Benton Harbor, MI 49022 TORP Comedy Improv Night for Paws of Hope:  Thursday, October 24th.  Doors open at 5:30pm.  At The Livery, 190 5th Street, Benton Harbor, MI 49022.  Music by Mike Ault.  Emcee:  Joey Dimaggio WIRX Hole-O-Ween Golf Tournament:  Saturday, October 26th at Pipestone Creek Golf Course.  SOLD OUT!  But, you can still come out to meet a few of our foster pets and visit with us!   See omnystudio.com/listener for privacy information.

The 'Pawsitive' Turnaround: Chris Rowland's Leadership RevolutionMeet Chris Rowland, the visionary CEO of Pet Supplies Plus, the leading pet retail franchise with over 730 locations across the U.S. and its sister brand Wag N' Wash. Chris didn't just lead a turnaround—he redefined what it means to run a powerhouse brand in the pet industry.With a bold, unconventional approach, Chris took a path many of his peers wouldn't dare, and the results speak for themselves. His journey from PetSmart, where he built over 700 stores, to Pet Supplies Plus is nothing short of extraordinary. Discover how he crafted the ultimate customer experience (or "neighbor experience," as they call it) and why his leadership attracted top talent to help grow the brand to new heights.Listen now to hear how Chris's fresh thinking and transformative strategies reshaped the world of pet retail. This is leadership, done differently!LinkedIn Profile https://www.linkedin.com/in/chris-rowland-00161a2bCompany Link: https://www.petsuppliesplus.com/What You'll Discover in this EpisodeA Work-Life Balance Work and Family: Chris Rowland's JourneyThe Key Difference Between a Corporate and Franchise Career.A Risk that Led to Reinvention. Predictions for the Pet Industry.Decision-Making 101.Chris' Advice for the Next Generation.LinkedIn Profile https://www.linkedin.com/in/chris-rowland-00161a2bCompany Link: https://www.petsuppliesplus.com/-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

This week on @whenwifegivesyoulemons we talk about John doing the RC nationals, cheating twats, and Joy talks about Franny going to puppy school, and the Hollywood sign #cheating #cheaters #puppyschool

In this episode, discover how Furry Friends, a no-kill cat rescue in Clark County, Washington, is hosting cat adoption events every weekend at East Vancouver PetSmart. Learn how you can meet and adopt a new furry friend. For full details, visit https://tinyurl.com/3rstzc54 on www.ClarkCountyToday.com. #catadoption #FurryFriends #VancouverWa #ClarkCountyWa #no-killrescue #petadoption #localnews

Today's talk: Random thoughts about 3 on 3 hoops, work, Flo Rida, lamps, kids songs and more. Plus I can never go back to Petsmart KWAYI: Old magazines. Comments. My Website. Patreon

Hello, I'm Tasha. I'm a bit shy, but don't let that fool you. Once I get to know you, I'm the sweetest and most loyal friend you'll ever have. I'm quite mellow, preferring a gentle cuddle to running around. My purr is soft, like a lullaby, comforting and soothing. I'm friendly too, I enjoy the company of kind humans. I might need a little time to warm up, but when I do, you'll see just how affectionate I can be. I'm looking for a forever home, where I can share my love and loyalty. I promise to be your gentle, purring companion, bringing peace and warmth into your life. Adopt me, and let's make beautiful memories together. Please contact Paws of Hope at information@pawsofhope.org, www.pawsofhope.org, or in a private message through our Facebook page to learn more about our beautiful Tasha. Adoption Event:  Sundays, 1pm to 3pm, at PetSmart (1042 Fairplain Drive, Benton Harbor, MI 49022) Berrien County Youth Fair:  Monday, August 12th through Saturday, 17th.  Paws of Hope Volunteers will be in Building 36, Spaces 71 & 72.  Support Paws of Hope local foster pets by shopping for your own furry friends and pet-lovers in our booth! See omnystudio.com/listener for privacy information.

This week's episode, we're joined by Ben Phillips, Chief Audit Executive at PetSmart. In this episode, Ben shares his unique insights into the value that internal audit resources can bring to an organization, particularly in driving effective change. He also discusses his involvement with the CFO Leadership Council, highlighting the top concerns and priorities of CFOs today.   Be sure to connect with Ben on LinkedIn.   Also, be sure to follow us on our new social media accounts on LinkedIn, Instagram, and TikTok.   Also be sure to sign up for The Audit Podcast newsletter and to check the full video interview on The Audit Podcast YouTube channel.   Resources: Phoenix CFOLC Chapter Website: Phoenix - CFO Leadership Council  CFOLF Membership info: Membership - CFO Leadership Council   Timecodes: 5:33 - ChatGPT 7:00 - Creating Change with Internal Audit 11:00 - Staying Up-To-Date with the Business of Audit 15:20 - AI and Inflation 20:09 - How to be a Better Auditor 21:51 - Final Thoughts   *   This podcast is brought to you by Greenskies Analytics, the services firm that helps auditors leap-frog up the analytics maturity model. Their approach for launching audit analytics programs with a series of proven quick-win analytics will guarantee the results worthy of the analytics hype.  Whether your audit team needs a data strategy, methodology, governance, literacy, or anything else related to audit and analytics, schedule time with Greenskies Analytics.

The Tank Talk Podcast on Instagram: https://www.instagram.com/tanktalkpodcast?utmsource=igwebbuttonshare_sheet&igsh=ZDNlZDc0MzIxNw== The Tank Talk Podcast on TikTok: https://www.tiktok.com/@tanktalkpodcast?isfromwebapp=1&sender_device=pc The Tank Talk Facebook group is a place to share your aquariums, ask questions or just hang out with cool people: https://www.facebook.com/groups/1674032529542132/ Johns website with live plants, live snails fish food, chemicals and all the equipment you need for your aquarium. Plus fun KGTropicals merch: https://keepfishkeeping.com Jasons website where you can order Primetime Aquatics merch or reserve your fish to be picked up at local swaps in the Chicago area: https://www.primetimeaquatics.com

Henry & Eddie bring you this week's weirdest stories and true-crime news starting with the biggest story of the week: The Knoxville community on "Soup Watch" after suspicious bags of liquid left on Pickens Gap Rd - AND THEN - An Ohio man named "Mr. Pancake" arrested with multiple gerbils in pants after breaking into Petsmart, Local San Francisco nudists save tourist from crazed "Pirate with a Blowtorch", Romania vs. Bears, RIP Liver Lips McGrowl, Pennsylvania man attempts to assassinate a former US President, Listener E-Mails, and MORE!Email Us! SideStoriesLPOTL@gmail.comLast Podcast on the Left is now on Youtube!Join the Patreon for Ad-Free Episodes and Exclusive Video EpisodesVisit LastPodcastontheLeft.com for Tour Dates, Merch, and everything else!Last Podcast Network on Twitch

On today's episode, adidas were created by a guy named Adolf, Pete & Dan review some Bronx Pizzerias, Dan has an annoying visit with the doctor, Engineer Bob finds a new place to pick up chicks, Pete reviews Ghost: Rite here Rite Now, and we may be getting a boat for the podcast!Support the Show.Catch new episodes of the Where to Stick It Podcast every Tuesday and Thursday. If you like the show, please consider supporting us on Patreon where we upload exclusive content each month for only $3 a month.

https://youtu.be/6s4SzbShRQY Robert Brill, CEO of Brill Media, is driven by a passion for business growth and personal development. His entrepreneurial journey is fueled by a desire for success and resilience, inspired by his modest upbringing, relentless drive to improve, and love for the "game" of business. We learn about Robert's journey from four failed businesses to founding Brill Media, where he excels in media buying and digital advertising. Robert thoroughly explains his two versions of the Meta Framework, which involves mining niche problem statements, testing to find the most relevant ones, turning them into solutions, and combining them with matching imagery. He also highlights the integration of AI to enhance marketing effectiveness and the importance of persistent testing and adaptation in advertising strategies. --- Answer Your Customer's Problems with Robert Brill Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast and my guest today is Robert Brill, the CEO of Brill Media, an expert in media buying in the areas of connected TV, streaming services, digital audio, digital out of home, display, search, and social media. Robert, welcome to the show. Thanks for having me, Steve. Appreciate it. So, let's start with your entrepreneurial journey through, I hate to say that four failed businesses, but finally founding and growing a three times fortune, five times the business. That's a real American success story, isn't it? Thanks. Yeah. So, when I started Brill Media, I started four different companies. One was an influencer marketing company. One was me being the influencer in the food space. One was a consulting firm and one was a social media company. And I didn't have any real level of expertise in any of those. At that moment in time, I had spent about 10 years in the advertising business. And the thing I was the best at, my zone of genius, as it were, was media buying, running ads for corporations Sony, Disney, Capcom, Bacardi, Toshiba, PetSmart, etc. ConocoPhillips, fortune 5 company. And it took me a few years to realize that the thing I need to be doing is the thing that I do the best, which is media buying and media buying is another way of saying advertising.Share on X Advertising is when you spend money to deliver your message. So, if you're spending money with Facebook or Hulu or X or LinkedIn or TikTok or Google search, you're advertising. If you're not advertising, it means you're posting on social media, you're doing search engine optimization, whatever the case might be. I started a bunch of companies and the thing that was the best for me is media buying. And once I really focused on media buying, I fundamentally realized that where I need to focus my time and energy is where I have the most competitive advantage. I have an unfair advantage because I've been doing this for so long for so many big companies. And once I really focused on that, things started to fall into place. It was never easy. None of this is actually really easy. But I think what's interesting is when you determine that you're going to do something, then even the problems you have, the solutions start to come to those problems. And for the longest time, I tried not to deal with the problems of going into the media buying business, which is, I didn't know how to sell, and financial risk is a big thing. It's a big part of the business. So I didn't want to deal with that. And as a result, I put it off. And when I started to deal with those challenges, solutions came into focus. Yeah, that is so true. I think it's Tony Robbins who says that where attention goes, energy flows. So it's basically, we are infinitely resourceful. If we have to solve a problem, we do. And I think the great entrepreneurs are the ones who are willing to put themselves in harm's way and into very stressful situations and force those reserves to come to the surface that are latent in all of us. So that's great.

Send us a Text Message.About the guest on Vet Life Reimagined:Dr. Dennis Chmiel, DVM, MBA graduated from Tufts University vet school in 1998. He worked in small animal and exotic veterinary hospitals. In 2011, he earned his MBA and became a Pfizer speaker. In 2013, he joined Zoetis later becoming a senior marketing manager in parasiticides where he led the launch of Revolution Plus. In 2022, he co-founded My Simple Pet Lab to address the gap in access to care, clinic inefficiency, and the rising cost of veterinary care.  Recently, My Simple Pet Lab Express came to a brick-and-mortar PetSmart in Denver. Resources:Episode on YouTubeMy Simple Pet LabMy Simple Pet Lab Express. Support the Show.More Vet Life Reimagined?

In episode 405 of The Brainy Business podcast, Melina Palmer interviews Roger Hurni, an author and behavior strategist known for his work with iconic brands such as DoubleTree Hotels, Nike, PF Chang's, and PetSmart. Throughout the conversation, Roger shares pivotal moments that shaped his understanding of human behavior, emphasizing the importance of tapping into emotions and motivations when marketing products or services.  He highlights the shift from focusing on functional features to addressing the emotional and psychological aspects of consumer behavior, stressing the significance of understanding and leveraging human emotions and motivations to drive effective marketing strategies. Roger's expertise in behavior marketing, demonstrated through his experiences with renowned brands, offers valuable insights for marketers and business professionals seeking to enhance customer loyalty and brand perception. By delving into Roger's journey from art director to behavior strategist, the episode provides a compelling narrative of continuous learning, open-mindedness, and the power of asking the right questions to drive successful business strategies. In this episode: Unveiling the Power of Behavioral Economics in Marketing Strategies. Leveraging Technology for Enhanced Customer Experience. Creating Memorable Brand Experiences with Sensory Marketing. Embracing the Importance of Micro-Moments in Customer Decision Making. Applying BJ Fogg's Behavior Model in Business. Show Notes: 00:00:00 - Introduction Roger Hurni, author of Outthink. Outperform., shares his expertise in behavior marketing and branding. 00:02:20 - Path to Behavior Strategy Roger shares his journey from art director to behavior strategist, emphasizing the value of hard work over talent and the importance of seamless creative partnerships. 00:11:58 - The DoubleTree Cookie Story Roger discusses the iconic DoubleTree chocolate chip cookie campaign, highlighting the power of tapping into people's feelings and motivations to persuade them effectively. 00:14:48 - Marketing on Emotions Roger emphasizes the value of marketing products based on the job they can do and the values they represent, rather than just their functionality and features. 00:15:16 - The Art of Answering Questions and Media Training Roger shares the importance of answering questions strategically, regardless of the exact words asked. He discusses the value of media training and shares an anecdote about Henry Kissinger's press conference tactics. 00:17:00 - Leveraging Technology for Personalized Experiences Roger discusses the Four Seasons hotel example, highlighting how technology can be leveraged to create personalized and memorable experiences. He emphasizes the importance of using technology to enhance human connections rather than dehumanize interactions. 00:19:06 - Behavioral Data and Technology Roger shares how Four Seasons leveraged geofencing and technology to orchestrate a personalized and memorable customer experience. He emphasizes the potential of technology to inform operational and marketing decisions through behavioral data analysis. 00:23:05 - Surprise and Delight with Technology Roger discusses the concept of surprise and delight in marketing, emphasizing the use of technology to provide unexpected and special experiences for customers. He highlights the importance of analyzing behavioral data to inform personalized interactions and marketing decisions. 00:28:11 - Understanding the Problem and Solution Roger shares a case study about a movie theater chain's popcorn consumption. He emphasizes the importance of understanding the underlying reasons for customer behavior, highlighting the link between movie genres and popcorn consumption. 00:29:35 - Understanding Consumer Behavior in Movie Theaters Roger discusses the correlation between movie genres and popcorn sales and how understanding consumer behavior helps in movie theater marketing. 00:30:30 - Defining Objectives and Aspirations Roger emphasizes the importance of defining measurable objectives and aspirations for clients, and how understanding their true needs is crucial for business success. 00:32:45 - Solving Behavioral Problems for Clients Roger shares examples of how understanding consumer behavior can help solve business problems, whether in marketing or operations. 00:38:21 - Behavior Sequencing in Marketing Roger explains the concept of behavior sequencing in marketing and provides an example of how to simplify the first step for customers to make decisions. 00:42:52 - The Power of Experience and Sensory Marketing Melina shares her insight on the impact of the DoubleTree chocolate chip cookies' scent in creating a memorable experience and the importance of understanding habits and desires for normalcy in marketing decisions. 00:44:13 - The DoubleTree Cookie Recipe Release DoubleTree released their famous cookie recipe, creating a buzz and inspiring home baking during the early days of the pandemic. 00:44:52 - Staying Top of Mind The cookie recipe release is an example of staying connected with customers, even during uncontrollable changes. It's a great case study from Roger's book. 00:45:39 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Roger: Roger's Website  Roger on X  Roger on LinkedIn  Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Outthink. Outperform., by Roger Hurni Alchemy, by Rory Sutherland Tiny Habits, by BJ Fogg Influence, by Robert Cialdini Presuasion, by Robert Cialdini Top Recommended Next Episode: Surprise & Delight (ep 276) Already Heard That One? Try These:  The Most Important Step In Applying Behavioral Economics: Understanding the Problem (ep 126) Habits (ep 256) Framing (ep 296) Robert Cialdini Interview (ep 312) Sense of Smell (ep 298) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

No matter how old or wise we get, we are never safe from doing some idiotic shit. Let's talk about that, accidentally giving a millionaire a dollar thinking he was homeless, finding a gun while working at PetSmart, pissing off the HOA by painting a picture of your boat on your fence, and more on today's episode of Can You Don't?!*** Wanna become part of The Gaggle and access all the extra content on the end of each episode PLUS tons more?! Our Patreon page is LIVE! This is the biggest way you can support the show. It would mean the world to us: http://patreon.com/canyoudontpodcast ***New Episodes every Wednesday at 12pm PSTWatch on Youtube: https://youtu.be/ij7L_2noxUkSend in segment content: heyguys@canyoudontpodcast.comMerch: http://canyoudontpodcast.comMerch Inquires: store@canyoudontpodcast.comFB: http://facebook.com/canyoudontpodcastIG: http://instagram.com/canyoudontpodcastYouTube Channel: https://bit.ly/3wyt5rtOfficial Website: http://canyoudontpodcast.comCustom Music Beds by Zach CohenFan Mail:Can You Don't?PO Box 1062Coeur d'Alene, ID 83816Hugs and Tugs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TODAY: It's pride month and we're shaming the hetero dogs in Petsmart. We're also somehow still talking about Gerbils. PLUS: We follow a Facebook guy's righteous comment-section screed back to his profile and glory in its delights. You aren't ready for A SOLILOQUY ON FEET Please rate and review Minion Death Cult in Apple Podcasts, Spotify, or wherever you listen   Sign up at http://patreon.com/miniondeathcult for $5/month and get 2 bonus episodes a week  

This week, Caleigh and Tina are discussing seeing Seth Meyers, adult acne, half marathon training, how close we are to Handmaid's Tale, getting snappy in PetSmart, Wicked Trailer, if the Wicked book is pervy, Octomom, Kate Gosselin, the Senior Chop, Going Off the Grid, and MENTORS!!!

Your Monthly, Quarterly, or Seasonal Center of Influence and Past Client Suggested Event Schedule… Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206. IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com Note: There are several categories of events: events you create, promote, and manage yourself, events that you can sponsor, which are created by others, and smaller get-togethers with select groups from your list. 1 January:  Happy New Year Party –or- a How To Winterize Your Home video message.  If you're having a blizzard where you live, make a video about preparedness, emergency systems, where to get the best snowblower, etc. HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/ 2 February:  Use Red Hot candies for a pop-by gift, ‘It might be cold outside, but the market is red hot!'  Or ‘I love referral business!'  Using heart candy or heart candles. You can use these for doorknocking, lead follow-up, open house giveaways, and at the closing table.  Bring them to new build reps and ask for their resale referrals. 3 Spring:  Tax time, free CMAs, and closing statements to last year's clients. You can do one video email offering an updated market analysis and follow up with phone contact. 4 Spring: ‘Buy or Sell With me / Adopt A Pet For Free' promotion.  Work with your ASPCA or local shelter for a specific format. They often promote this to you with press releases or events like PetSmart adoption days.  Promote your event via video sent to your database, individual phone calls to invite your people, and of course, post on social media.  Note: Press releases are easy to get published. This is the type of event that gets a lot of media attention. REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris 5 May:  Memorial Day Parades, especially if you're in a military or historic town.  Participate in existing parades, and give out candy water bottles or American flags.  Create a Facebook live session or a video about VA loans and how they work.  Doorknock your neighborhood and doorknock prior to your open houses with red, white, and blue candy and flags. 6 June: Paper ‘n Pancakes Paper Shredding Party! Rent a shredding truck and a pancake food truck and host a shredding party at your office or at an events center or clubhouse. This has a surprising turnout and doesn't cost much! 7 Summer Tornado / Hurricane / Fire season.  After a disaster, host a donation drive. You can do this doorknocking, or ask people to drop donations at your office or home office.  Get good press for this through your local papers and TV stations. 8 Summer / Fall:  Work with the American Red Cross for a blood drive. They'll bring the BloodMobile to your location and even prospect for you so you have maximum turnout. Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/

NFL legend and accused murderer O.J. Simpson lost his battle with cancer yesterday. People born in other countries seem to love America more than Americans. Rep. Rashida Tlaib (D-Mich.) refuses to condemn "Death to America" chants in her congressional district. A Chinese immigrant destroys David Hogg over his views on gun control. More and more "undecided" voters are deciding to vote for Donald Trump. Rep. Sheila Jackson Lee (D-Texas) had a rough time during the eclipse. PetSmart is now in the tattoo business. Hillary Clinton has co-produced a Broadway musical. There's an important vote on FISA today in Congress. Is Iran about to attack Israel, and are all Hamas' hostages dead? Learn more about your ad choices. Visit megaphone.fm/adchoices

Ben Affleck's daughter is now known as Fin, Zendaya is saying she's going through her angsty teenage years, the Joker 2 trailer, PetSmart is giving out free coverup tattoos, a couple with the highest feet differential, a way to process angry feelings, and Vinnie reads your texts!

In honor of Women's History Month, we're taking a look back at some of our favorite conversations with inspiring and trailblazing women in retail. From how to champion diversity to great career advice and how to grow as a leader, we've highlighted these insights worth resharing from some of retail's smartest people: • Michelle Gass, CEO, Levi Strauss & Co (#336) • Jennifer Gandia, Co-owner, Greenwich St. Jewelers (#320) • Prama Bhatt, Chief Digital Officer, Ulta Beauty (#321) • Heidi Cooley, Chief Marketing Officer, Crocs (#328) • Megan Crozer, Executive Vice President & Chief Merchant, Sam's Club (#309) • Mecca Mitchell, Senior VP & Chief DEI Officer, Burlington Stores (#326) • Christiane Pendarvis, Co-CEO, Pattern Beauty (#297) • Theresa Lee, Vice President, HR Talent, Culture, and Strategy, PetSmart (#338) Learn more at retailgetsreal.com.

We've heard some very odd stories over the past couple years on Youth Group Chronicles. But I don't think anything can prepare you for one of the stories on this episode of the show. Join Sam, Isaiah and Buddy in the YGC studio as the trio find out together what a “squish session” is. And no, there's absolutely no way you're gonna guess this one. Tune into this wild episode to find out what a youth group girl was doing for $200… in a PetSmart parking lot?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's no secret that lots of people get their reptiles from places like Petco and PetSmart. We discuss what would need to change in order for us to support buying reptiles from a chain pet store including the improper display enclosures, incorrect supplies, and sick animals. Then it's time for another blind ranking so grab your passport and pack your bags and get ready to hear what vacation cities we want to go to next! Get early access to episodes: https://podcasters.spotify.com/pod/show/the-wild-type-podcast/subscribe Follow the podcast: - https://www.instagram.com/thewildtypepodcast/ - https://www.tiktok.com/@thewildtypepodcast - Merch: https://my-store-efee6d.creator-spring.com Follow Neptune the Chameleon: - https://www.youtube.com/c/NeptunetheChameleon/ - http://instagram.com/neptunethechameleon - https://tiktok.com/@neptunethechameleon - http://facebook.com/neptunethechameleon - https://www.neptunethechameleon.com Follow Lyssa's Lizards: - https://www.youtube.com/channel/UCmZaN6Q4yOt1j36J0-Ml6LQ - https://www.instagram.com/lyssaslizards - https://www.tiktok.com/@lyssaslizards - https://m.facebook.com/p/Lyssas-Lizards-100064470381677/ 00:00 Poor Karens 03:54 Reptile puppy mills 08:16 Improper display enclosures 10:55 Selling the right products 15:08 Need better education 19:40 Should you rescue? 28:04 Thank you employees 29:41 Neptune's vacation city rankings 35:10 Lyssa's vacation city rankings 40:43 Our favorite New Caledonian gecko --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-wild-type-podcast/message

How can you shut out the noise and be present for the little moments? Nate Berkus, world renowned interior designer, founder of Nate Berkus Associates, NYT bestselling author, and TV personality was supposed to be fired from his internship, but it actually led him to eventually starting his design firm at just 23 years old. He shares how he stayed grounded even with early fame and success, how to protect the relationships you have with people you care about, what he said to Oprah that no one had ever asked her before, and how to be fully focused on the small treasures in life that really matter most. - Get the Wealthy Woman Within Workshop (on sale until March 8!) Cathyheller.com/wealth - Follow Nate on Instagram @nateberkus - Get more of Nate at https://nateberkus.com/ - Nate Home Collection https://amzn.to/49lNUZw - Nate and Jeremiah's dog & cat PetSmart collection https://bit.ly/3wsGRQh - Nate's collection with The Shade Store https://bit.ly/48vpHyP - Shoutout to our podcast alumni! Andrea Buchanan's The Connected Women Podcast  Erika Kelly's podcast, LMAO - Laughing My Age Off  Jennifer Arellano's podcast, Guarding the Wellspring: broken marriage, whole heart  Lyndsey Kampen's podcast, Design the Life you Love with Lynz 

Dave Rubin of “The Rubin Report” talks about Joe Rogan's conversation with Shane Gillis, Mark Normand, and Ari Shaffir about why the Bud Light boycott over their partnership with Dylan Mulvaney is far bigger than anyone realizes; the Target boycott getting a lot bigger as new information comes out about their donations to the controversial LGBT activist organization GLSEN; numerous other companies like Kohl's, Barnes and Noble, Adidas and even PetSmart coming under fire for their pride month collections; Calvin Klein's drastic change in their model qualifications; Chic-fil-A being threatened with a new boycott over CEO Dan Cathy's decision to push diversity and inclusion in the company; Toronto Blue Jays Anthony Bass giving a forced apology for promoting boycotts of Bud Light and Target; the National Review defending Kohl's LGBT themed onesies; Kevin McCarthy coming under fire by Chip Roy, Dan Bishop, Ralph Norman and other Republicans for his debt ceiling deal; Ron DeSantis ripping into McCarthy's debt ceiling deal; Donald Trump attacking Kayleigh McEnany; and much more. WATCH the MEMBER-EXCLUSIVE segment of the show here: https://rubinreport.locals.com/ ---------- Today's Sponsors: FastGrowingTrees.com - Don't let your yard look like a plant cemetery. Get your place looking like a resort, easy, with FastGrowingTrees.com. Rubin Report viewers will get 15% off of their entire order. Go to https://www.fastgrowingtrees.com/RUBIN Black Forest's NMN supplement - Improve your energy, weight management, endurance, strength, and even fight aging. Rubin Report viewers will get 10% off. Use the code: DAVE Go to: https://blackforestsupplements.com