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A couple episodes ago, Lauren Lee told us all about how we can use affiliate marketing to increase our bottom line. So how is referral marketing and word-of-mouth marketing different from that? And how can CloudSponge's Refer-a-Friend program double word-of-mouth sales?About Our GuestJay Gibb is the Founder and CEO of CloudSponge, the most effective way to get people to share e-commerce products with people they know. Since 2010, CloudSponge products have helped thousands of companies (including Stitch Fix, Reebok, JustFab, and American Giant to name a few) to make more sales and reduce customer acquisition costs by optimizing their referral interfaces with contact pickers and email personalization.As a technical leader with entrepreneurial drive and years of experience as a software developer, he has both the technical knowledge to help ecommerce store owners leverage plugins and SaaS tools for growth and the soft skills needed to communicate this knowledge to your listeners in a way that is both engaging and easy to understand.This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence. Hosted on Acast. See acast.com/privacy for more information.
Daria Burke is a recognized leader in the field of fashion & technology marketing and most recently served as the Chief Marketing Officer for JustFab, a fashion-subscription eCommerce site, and lifestyle fashion brand.She is a visionary leader and storyteller and has held many leadership positions across a variety of industries. After moving to New York, she took a risk, left a reputable company, took a pay cut, and became one of the first employees of Rent the Runway. She has also worked for esteemed brands like Estee Lauder, Lancôme, and Yves Saint Laurent. She then served as the Head of Beauty Strategy, Growth, and Innovation at CVS, and transitioned to working at Facebook where she led their beauty, fashion, and retail partnerships. Daria was named as a 2020 “Woman to Watch” by AdAge, and has been recognized by Women's Wear Daily, the CFDA, Vogue, and Forbes. She's also an active angel investor and is a member of the Fast Company executive board. In today's episode, Daria shares the benefits of reinventing yourself and switching careers. We discuss the things that commonly hold us back from taking leaps like this, the challenges of putting your ego aside to become a beginner, and some of the lessons she has learned throughout her many career moves. We also discuss how to discover your strengths and double down on them, the importance of listening to your gut, and how to stop being a perfectionist & start living an inspired life. In this episode, we'll talk to Daria about:* Three things that may be holding someone back from switching careers. [3:35]* How Daria views the challenge of putting your ego aside to be a beginner. [6:25]* Daria's childhood and the influence of her grandmother on her life and ambitions. [8:54]* How she realized she could have a life beyond the challenging circumstances of her childhood. [13:04]* What it took to leave a reputable job to go work for Rent the Runway in its infancy. [20:10]* What she learned from working at Rent the Runway. [23:01]* Insight into CliftonStrengths and why it's so beneficial to play into your strengths. [26:56]* Daria's fascination with internal transformation and insight into her process of reinvention. [32:41]* Daria's advice on how to get your mind to listen to your gut instinct. [38:01]* The benefits of not forcing things but working from a place of inspiration and receptivity. [43:19]* How Daria overcame being a perfectionist. [46:13]* An example of a situation where Daria surrendered instead of being a perfectionist. [49:43]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Daria: * Daria Instagram: https://www.instagram.com/dariaburke/Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ Hosted on Acast. See acast.com/privacy for more information.
Daria Burke spent the majority of her career building iconic beauty and fashion brands, working at L'Oréal, Estée Lauder, and Rent the Runway in its early days. She even led fashion and beauty partnerships at Facebook. Then, she landed her dream title of CMO at JustFab before realizing her successful climb up the corporate ladder still may have left her unfulfilled. After walking away from running teams and operations for some of the biggest brands, Burke has pivoted her career to become a board member and advisor for companies that truly align with her values, and she writes about her vast experience examining human potential for publications such as HuffPost and Fast Company. Tune in to hear it all. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Most SEOs are selling snake oil. And it could be affecting a site's performance. You might not agree with this but should check this episode to know why. For today's podcast, I have invited Jeff Ferguson who is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. He is honoured as one of PPC Hero's “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been both a speaker and board member at Search Engine Strategies (SES). We have discussed intriguing topics which include why SEOs are just guessing and how SEOs get caught up in data and tech and strategy? And coming back to basics, what comes before SEO? Why many SEOs are selling snake oil? Jeff and I also talked about the SEO philosophies that you should be following with your online business. What are the paid marketing philosophies that have nothing to do with tweaking PPC campaigns? And how Jeff sees marketing going full circle and coming back to the old-school ways marketers used to make money? Last but not the least, we both shared our take on the buyer's journey being so critical for growing your online business. Discover more about SEO by tuning in to this episode! Episode Highlights 04:00 Key things that SEOs do get wrong about Google 09:00 Is SEO just a guessing game? 15:55 How tools can help you rank on top of the SERP? 29:03 Jeff's best SEO advice 35:15 How do writers create content that out-phases the old SEO techniques? 37:39 PPC philosophies that you should follow to grow your business 49:10 Where can you find Jeff? About The Guest Jeff Ferguson is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. In his current role as Head of Production at Amplitude Digital, he has worked with renowned brands such as Belkin, Billabong, CBS, eHarmony, JustFab, Manchester United, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, Sony and many more. Honoured as one of PPC Hero's “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been both a speaker and board member at Search Engine Strategies (SES). Jeff is a columnist for Search Engine Journal, where his legendary data research projects have tipped many sacred cows of SEO and paid media advertising malpractice. Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com) ➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS here as a BOB listener (https://bit.ly/3BusZE3) Connect with Jeff Ferguson: ➥ https://amplitudedigital.com/ ➥ https://www.linkedin.com/in/jefftferguson/ ➥ https://twitter.com/countxero See omnystudio.com/listener for privacy information.
Evan Padgett is the Chief Operating Officer at Stealth Venture Labs, a team of veteran marketers with full-stack experience who are focused on driving profitable, high-lifetime value customers at scale. He has over 20 years of experience working in the internet and market research. Prior to his work with Stealth Venture Labs, Evan was the General Manager for JustFab and ShoeDazzle brands in North America, the Director of Analytics for Intelligent Beauty, and the Marketing Manager for Fox Interactive Media: Alena Division. In this episode… How can you build a subscription model with a healthy customer service base? Is it possible to create consumer desire and demand for your products? When you take care of your customer, the dominos fall in place to generate a better business and greater profits. How? According to Evan Padgett, the key is engaging with consumers over social media to create lasting connections. By developing a consumer need for your product — and with a good customer service department — you can succeed with a recurring revenue model for your subscription service. Join Joe Valley in this episode of the Quiet Light Podcast as he sits down with Evan Padgett, Chief Operating Officer at Stealth Venture Labs, to talk about developing a rich subscription model for your brand. Evan discusses the evolution of the subscription model, the revenue power behind a customized model, and connecting and establishing an enduring relationship with your clients. Stay tuned!
Evan Padgett is the COO at Stealth Venture Labs, a performance marketing agency. He has over 20 years of experience in the world of eCommerce, specialising in operating and marketing subscription eCommerce businesses. The team at Stealth Lab have generated over $2B+ in online sales for brands like JustFab, Fabletics, Zulily, ThriveMarket, ShoeDazzle, Uber and more. They manage $10-15M in media on FB / IG every year. In this podcast, Evan shares the 7 areas in eCommerce that brands need to focus on to succeed, hint, team and cash management are two of them. He discusses his opinions on recurring revenue models (also known as subscription businesses) and why this model adds that extra layer of pressure. Find out how to navigate uncertainty and uncover the hidden opportunities in life to grow your business. Finally, he discusses what is next in the world of eCom.
On this episode of Link Up Leaders, Francois and Lisa are joined by eCommerce veteran Evan Padgett! Evan will share with us his observations of the eCommerce industry over the last 20 years, and how he's seen growth marketing evolve over the last two decades. --
Digital Marketing Entrepreneur and Stealth Venture Labs Founder. Since 2008, Brent and his team have been identifying slip stream after slip stream and managing 10s of MMs in the process. They have formed the “anti-agency” agency that aligns with your P&L goals and helps you connect the acquisition dots across the omni-channel funnel. Their team of proven digital marketing veterans have generated over $2B+ in online sales over our careers at brands like JustFab, Fabletics, Home Chef, Factor_75, ThriveMarket, ShoeDazzle, and Uber. Leave Some Feedback: Who should we have on the show next? Please let us know in the comments below Did you enjoy the episode? If so, please leave a short review. Connect with Us: TheHowtoEntrepreneur.com Instagram Twitter LinkedIn Today's Sponsors: JavaPresse Coffee Company - #1 Rated Coffee Grinder on Amazon (Free Grinder in Link) SANESolution - Harvard Medical endorsed body & mind health framework American Dream U - Transitioning veteran professionals
Ohh man I loved this conversation with Monika Felice Smith. She is such a positive light and we talk a lot about who we want to work with in the industry and gravitating towards the right people. Once you find your people, it just clicks. MNTR MGMTWebsite@mntr.mgmt@justinementerMonika Felice SmithWebsite@monikafelicesmithMONIKA FELICE SMITH is a professional choreographer, director, movement coach, & dancer from NY, currently based in Los Angeles, CA. Having transitioned to the contemporary & commercial hip hop world from classical ballet & pointe, her choreography blends a fusion of both technical contemporary & hiphop vibes. Today, Monika's credits include choreography & movement direction for artists such as Olivia Rodrigo, FINNEAS, Bebe Rexha, Bella Poarch, Alessia Cara, One Republic, Twenty One Pilots, Ashe, Young Thug, Gunna, Sam Fischer, Woosung, Audrey Mika, Lennon Stella, Wengie (Wraya), Ingrid Andress, Jessie Murph, Sky Katz (Disney), Jvke, Citizen Queen, Brynn Elliott, Waze & Odyssey, Samm Henshaw, Karina Sofia, Cloe Wilder, Stalking Gia, and Adam Melchor. Monika has been shouted out by Justin Timberlake as 'One to watch'. Her work can be seen in the feature films The Relationtrip, Pivot, and Lunch Ladies. As a movement director & choreographer, her work includes ads/commercials such as Lululemon, Spyder Athletics for Milan Virtual Fashion Week, Nike/Jordan Brand for Teyana Taylor, JustFab & Fabletics for Kelly Rowland & Liza Koshy, Flaunt Magazine Cover Shoot for Joey King & Maude Apatow, Oculus VR, Sift Science Technology, ADAY & Sans Gene.Monika's work has been awarded the World Choreography Award for “Best Choreography in a Commercial” for Spyder Korea; nominated for an MTV Video Music Award for FINNEAS' Let's Fall In Love For The Night for “Best Alternative Music Video”, as well as UKMVA nomination for “Best Choreography in a Video” & “Best Dance/Electronic” for Waze & Odyssey, Tommy Theo, George Michael & Mary J. Blige's Always. Monika and the production team were winners of the “How The Hell Did They Do That?” for Always MV at SXSW 2021. Monika's dance credits include Paramount Network's Michael Jackson's Lip Sync Battle Live Tribute, Spyder Athletics for Milan & NYC Fashion Week 2020 & NY Virtual Fashion Week 2021, music videos with artists such as Meghan Trainor, Jeremih, Jay Rock, Elle King & Sam Fischer, also dancing in commercials such as PRISM for SnapChat and performing at the Staples Center as a member of the WNBA Sparks Crew.Monika is the founder & director of LUME Dance, alongside choreographer & business partner MaryAnn Chavez.Monika works regularly developing musical artists, choreographing their stage sets, music videos and social content. She enjoys educating and training dancers in her Masterclasses and private training sessions. Monika's strength lies in storytelling; fusing movement with intention & raw emotion. She enjoys playing with shape, texture and musicality, while grounding her choreography with technical elements. Monika is excited to share and instill her love of movement with all audiences in all forms.
Lugano in der Schweiz. Ein malerischer und idyllischer Ort. Kein Wunder also, dass sich die Reichen dieser Welt dort wohlfühlen. Wir haben Tipps einer Hörerin bekommen, dass sich die Geliebte von Putin, Alina Kabajewa, dort aufhalten soll. Also haben wir uns auf eine (virtuelle) Spurensuche begeben. Was spricht dafür, dass Putin seine Geliebte und die gemeinsamen Kinder dort versteckt? Was erzählt man sich im Ort? Und wieso ist Lugano so beliebt bei den russichen Oligarchen? Und da taucht auch schon wieder der Name Roman Abramowitsch auf. Das nehmen wir zum Anlass, um noch einmal ausführlich über seinen Werdegang zu sprechen. Es wird sehr spannend und sehr informativ! Viel Spaß mit der Folge, eure Nina & Fredi Quellen: https://www.tio.ch/svizzera/attualita/1571937/svizzera-petizione-ticino-putin https://www.ticinonews.ch/ticino/abramovich-ha-una-villa-a-lugano-HKTCN161521?refresh=true https://www.bilan.ch/economie/un_petit_coin_de_russie_au_coeur_du_tessin https://www.clinicasantanna.ch/it/ https://www.blick.ch/politik/superreiche-russen-lieben-die-schweiz-oligarchen-willkommen-id7940772.html https://www.parlament.ch/de/ratsbetrieb/suche-curia-vista/geschaeft?AffairId=20185117 https://www.bbc.com/news/world-europe-60736185 https://www.n-tv.de/wirtschaft/Mit-diesem-Deal-ist-Abramowitsch-reich-geworden-article23199843.html https://www.zdf.de/nachrichten/wirtschaft/russland-putin-oligarchen-abramowitsch-lanz-100.html https://www.fr.de/kultur/tv-kino/markus-lanz-zdf-ukraine-krieg-russland-oligarchen-abramowitsch-tv-kritik-91416283.html *** Diese Folge enthält Werbung *** Habt ihr Lust auf neue Schuhe für den Frühling und Sommer? Dann seid ihr bei JUSTFAB genau richtig. Folgt einfach diesem Link: http://www.justfab.de/darksecrets JUSTFAB bietet eine große Auswahl an Schuhen für jeden Anlass an. Mit einer VIP-Mitgliedschaft genießt ihr exklusive Vorteile - ihr könnt aber natürlich auch ohne Mitgliedschaft dort shoppen. DIE VORTEILE IM ÜBERBLICK: • Exklusive VIP-Preise • Exklusive Angebote (Privatverkäufe, besondere Kollektionen) • Kostenlose Lieferung (kostenlose Lieferung bei allen Bestellungen ab 39€) • Kostenloser Umtausch (gratis und einfache Rückgabe) • Jedes VIP-Mitglied erhält eine eigene, personalisierte Boutique, die auf ein kurzes Quiz basiert. Das Quiz filtert die Auswahl an Kleidung und Schuhen in Deiner Größe und Deinem persönlichen Stil entsprechend! • Auf dieser Seite wird nochmal Schritt für Schritt erklärt, wie JustFab funktioniert: https://www.justfab.de/about/story/works Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten.
Daria Burke is a recognized leader in the field of fashion & technology marketing and most recently served as the Chief Marketing Officer for JustFab, a fashion-subscription eCommerce site, and lifestyle fashion brand.She is a visionary leader and storyteller and has held many leadership positions across a variety of industries. After moving to New York, she took a risk, left a reputable company, took a pay cut, and became one of the first employees of Rent the Runway. She has also worked for esteemed brands like Estee Lauder, Lancôme, and Yves Saint Laurent. She then served as the Head of Beauty Strategy, Growth, and Innovation at CVS, and transitioned to working at Facebook where she led their beauty, fashion, and retail partnerships. Daria was named as a 2020 “Woman to Watch” by AdAge, and has been recognized by Women's Wear Daily, the CFDA, Vogue, and Forbes. She's also an active angel investor and is a member of the Fast Company executive board. In today's episode, Daria shares the benefits of reinventing yourself and switching careers. We discuss the things that commonly hold us back from taking leaps like this, the challenges of putting your ego aside to become a beginner, and some of the lessons she has learned throughout her many career moves. We also discuss how to discover your strengths and double down on them, the importance of listening to your gut, and how to stop being a perfectionist & start living an inspired life. In this episode, we'll talk to Daria about:* Three things that may be holding someone back from switching careers. [3:15]* How Daria views the challenge of putting your ego aside to be a beginner. [6:05]* Daria's childhood and the influence of her grandmother on her life and ambitions. [8:34]* How she realized she could have a life beyond the challenging circumstances of her childhood. [12:44]* What it took to leave a reputable job to go work for Rent the Runway in its infancy. [19:50]* What she learned from working at Rent the Runway. [22:41]* Insight into CliftonStrengths and why it's so beneficial to play into your strengths. [25:36]* Daria's fascination with internal transformation and insight into her process of reinvention. [31:21]* Daria's advice on how to get your mind to listen to your gut instinct. [37:41]* The benefits of not forcing things but working from a place of inspiration and receptivity. [42:59]* How Daria overcame being a perfectionist. [45:53]* An example of a situation where Daria surrendered instead of being a perfectionist. [49:23]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIREFollow Daria: * Daria Instagram: https://www.instagram.com/dariaburke/Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
Kimora Lee Simmons is a model, a mogul, but most of all, she's a mom. In 1999, Kimora launched her first clothing line, Baby Phat, which would become one of the first explosive streetwear brands that specifically catered to women, and even more so, women of color. Kimora created size-inclusive denim styles and looks that complemented a wide range of women with diverse body types. As a result, the Baby Phat brand became a fashion sensation, popping up in magazines, runways, and top celebrities across the globe. In the early 2000s, Kimora launched an intimate docuseries called “Life in the Fab Lane,” where she gave the audience an inside look into her life as a working mom and a glimpse behind the scenes into her fashion empire. In 2006, Kimora captured our hearts with her book Fabulosity, which empowered countless women to pursue self-love, confidence, and success. She would later build a high-end luxury brand, KLS, and would become the Creative Director of JustFab. Her list of accolades and accomplishments is endless. Now, with her brilliant daughters Aoki and Ming by her side, Kimora launched Baby Phat Beauty and recently revived and expanded her clothing brand, Baby Phat by Kimora Lee Simmons. Host, Kirsten Holtz Naim sat down with Kimora to talk about her illustrious career, the revival of Baby Phat by Kimora Lee Simmons, and her dedication to empowering women. Enjoy the episode? Support the podcast by buying a cup of coffee! Learn more here: https://www.buymeacoffee.com/afashionmoment Connect with Us! Spotify | Apple Shop + Support Instagram: @afashionmoment Twitter: @A_FashionMoment Email: AFashionMomentPodcast@gmail.com Website: A Fashion Moment Show Notes: Check out the new Baby Phat Collection: https://babyphat.com/ Shop the full collection available at Macy's: https://www.macys.com/shop/featured/baby-phat-womens Follow Baby Phat on Instagram @babyphat Follow Kimora Lee Simmons on Instagram @kimoraleesimmons Shop Baby Phat Beauty: https://babyphatbeauty.com/ Purchase Kimora's book, Fabulosity: What it is and How to Get It: https://www.amazon.com/Fabulosity-What-Kimora-Lee-Simmons/dp/006084339X/ref=sr_1_1?keywords=fabulosity&qid=1639505761&sr=8-1
Katherine Zabloudil is co-founder of The Vertical Collective, a manufacturing firm that specializes in product design and accelerated development with brands and retailers of all kinds. Established in 2015 with partner, Morgaine McGee, their mission is to create high end products by intersecting their expertise in fashion with the product development business. As a leader in apparel industry with over 17 years of experience, Katherine has developed strategic alliances with key designers across platforms, international distribution networks, and global sourcing partners. Prior to co-founding The Vertical Collective, Katherine was hired as Vice President of Design at leading retail subscription company JustFab. While there, Katherine oversaw the vertical integration of the entire organization, bringing all design in-house. She successfully built an extensive and talented design and development team, and oversaw all divisions of footwear, handbags and apparel design. During this time, JustFab tripled its net revenue, turning a profit by Q2 of 2015. In 2010, Katherine launched her own collection of luxury loungewear and accessories called C.Z. Falconer, which quickly found distribution in over 150 retail locations throughout the U.S. and Canada. While running C.Z. Falconer, Katherine continued to consult with a variety of brands including Guess, JustFab and Charles David, where she eventually acquired handbag rights from him to start her own collection. Prior to that, Katherine took a job as Fashion Director for Guess Handbags. She was instrumental in reinvigorating the brand by initiating a new merchandising process that extended the reach of the global Guess customer from basic to fashion forward. The success of these initiatives was instrumental in growing Guess's top line revenue from $200MM to $450MM over the course of her tenure. In addition, Katherine has held positions at top fashion brands, including Kate Spade, Coach and Ralph Lauren. Most recently, Katherine and Morgaine added a division to their global manufacturing services firm to include a medical supplies vertical, becoming instrumental in sourcing and manufacturing badly needed PPE for Federal and State Government programs as well as the US Healthcare system. She recently has relocated to the San Diego area with her husband and two children, expanding the business as well. Katherine when not in the office is active in art curation, philanthropy, and spending time with her family. --- Morgaine McGee is Co-Founder of The Vertical Collective, a manufacturing firm that specializes in product design and accelerated development, working with brands and retailers of all industries. Through her passion and history in sourcing, she has cultivated a strong network of designers, developers and global partners. McGee is a fashion industry leader with experience overseeing design, development, production and global distribution initiatives for major US and European companies. With over 20 years of experience in apparel and accessories, McGee is a respected Consultant in the industry, having lectured at the London College of Fashion, and appearing as a guest commentator on Bloomberg. Prior to founding The Vertical Collective, McGee worked as Vice President of Product Development & Managing Director at Signal Brands, where she liaised between the Italian design and the US sales and merchandising teams for prominent brands like Guess, Splendid, Trina Turk and BCBG. While at Signal, she built and led a world class material sourcing and development team, and in one year grew export by $50MM. McGee began her career at RT Sourcing USA working on design and product development for multiple luxury global brands including Dior, Chanel and Givenchy. After a few years, she identified the need to bridge the gap and streamline the design and development process. She was promoted to their Hong Kong office where she opened a sample room in Southern China to manage...
In this episode of PixlFeed Radio, I have the pleasure to interview Jay Gibb who is the Founder and CEO of CloudSponge, the most effective way to get people to share e-commerce products with people they know using Shopify or any other e-commerce platform out there.Since 2010, CloudSponge products have helped thousands of companies (including Stitch Fix, Reebok, JustFab, and American Giant to name a few) to make more sales and reduce customer acquisition costs by optimizing their referral interfaces with contact pickers and email personalization.As a technical leader with entrepreneurial drive and years of experience as a software developer, he has both the technical knowledge to help e-commerce companies leverage plugins and SaaS tools for growth and the soft skills needed to communicate this knowledge to your listeners in a way that is both engaging and easy to understand.You can follow Jay Gibb Here:
Eric Frankel CEO and Co-Founder at AdGreetz https://www.adgreetz.com/ https://www.linkedin.com/in/eric-frankel-bb79666 AdGreetz is the industry's only ad-tech/martech personalization platform: empowering brands, agencies and ad platforms to build stronger relationships with customers and increase engagement 5X-7X and activation 2X-3X by producing and deploying hundreds or thousands of smart, hyper-personalized, data-driven, relevant, video and display ads (versus a generic, traditional, much less-activating version) delivering to 26 channels via our omni-channel solution enabling personalization at scale (Facebook, YouTube, Instagram, Google AdWords, programmatic, TikTok, LinkedIn, DV360, Twitter, Snapchat, outdoor, display, premium video, print, SMS text, brand website, point of purchase, OTT, in-app, email, on-pack) recently named a Programmatic Power Player by AdExchanger (along with Publicis Media, Verizon, Roku, IBM Watson, Epsilon) utilizing all forms of PII and GDPR-compliant data (brand, geo/browser, cookies, third-party, social, real-time, publisher, contextual, user-generated, weather, decisioning platforms) and unlimited ad formats (display, GIF, video, banner, et al); deploying in 30 languages to 23 countries integrated with all major social media platforms and most publishers/DSPs (via our proprietary, patent-pending ad-tech platform AdChef™) and utilizing AI/machine learning to optimize creative, trafficking and every aspect of a campaign in real time, ensuring delivery of the most engaging and activating ads to the right person at the right time in the right location on the right channel in the right format -- while saving brands significant media expense utilizing all forms of creative/content (original or re-purposed live action, animation, graphics, voice over) partnered with more than 100 major brands, agencies and ad platforms, including: : Amazon, Google, Facebook, Twitter, Kroger, Costco, Rakuten, Flipkart, Nestlé, BMW, Sotheby's, Publicis Media, PHD, OMD, Interactive Avenues, Intel, Adobe, LG, Lenovo, Dell, Zalando, JustFab, West Elm, Forever 21, P&G, Coca-Cola, Anheuser-Busch, Quaker, PepsiCo, Kraft, General Mills, Post Holdings, Toyota, Acura, Disney, DirecTV, The Wall Street Journal, the NFL, HBO, NBC, ABC, Hearst, Universal Pictures and many more
Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada. On this special episode I am thrilled to be sharing a full episode from my all new Conversations with CommerceNext podcast featuring Daria Burke, Chief Marketing Officer at JustFab I launched the Conversations with CommerceNext podcast with my U.S. based partners to meet the top practitioners and thought leaders in the DTC & eCommerce marketing space, and explore both their tradecraft and share the learnings from their career journeys. Let's listen in now to the introduction, and then we pick up the conversation with Daria as she joins CVS as the head of Beauty Strategy. Thanks for tuning into today's episode of The Voice of Retail. Be sure to subscribe to the podcast so you don't miss out on the latest episodes, industry news, and insights. If you enjoyed this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests on the show. I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you're looking for more content, or want to chat follow me on LinkedIn, or visit my website meleblanc.co! Until next time, stay safe and have a great week! Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.
Welcome to the Conversations with CommerceNext podcast, I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Wunderkind.As the CMO of JustFab, one of AdAge's ‘Women to Watch 2020' and an angel investor in the fashion tech space, Daria Burke has her finger on the pulse of the marketing world.In this episode of Conversations with CommerceNext, we get an exclusive look into Daria's work and career. Daria talks about the big ideas that drew her into the marketing space and the values that are at the core of her work. Gain insights on her vision for JustFab, the future of digital marketing and the value of inclusive growth as a process and an outcome.Daria BurkeAd Age 2020 Woman to Watch. Rare CMO at the intersection of fashion x technology, brand x performance marketing, leveraging storytelling to drive revenue and customer growth in beauty, fashion and retail. Expertise in developing and reinventing winning brands; designing successful awareness, acquisition and retention campaigns across mobile, digital and traditional media; building teams and scaling process; developing strategic alliances; and enabling others to embrace and initiate change.Strategic | Relator | Significance | Futuristic | Activator Thanks for tuning into this episode of Conversations with CommerceNext. Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we'll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode. CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext dot comHave a fantastic week everyone! ABOUT US: Scott SilvermanAn ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org's scholarship fund. Veronika SonsevVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn. About CommerceNextCommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at https://commercenext.com/commercenext-webinars/.
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
What's a simple way to make more sales and reduce customer acquisition costs? A referral program. Jay Gibb is Founder and CEO of ClouodSponge, the most effective way to get people to share eCommerce products with people they know. CloudSponge has helped thousands of companies--like StitchFix, Reebok, JustFab and more—create an evergreen acquisition system with referrals. The mechanics of a referral system are critical to its success, which is where Jay's expertise is so valuable. In this conversation, we cover the various elements of a referral program: • How to double the performance of your existing referral program • 3 sharing features that are essential for every e-commerce store • Positioning your sharing features on your e-commerce website Jay put together a free guide to help identify opportunities with your referral program: Download it for free here: https://www.cloudsponge.com/cartoverflow
This week Katie is joined by Master certified life coach Kara Loewentheil of UNF*CK Your Brain Podcast and The Clutch. Kara explains that being a life coach doesn't mean giving people advice, but rather helping you to think more clearly and learning to trust yourself. Katie and Kara exchange their experiences with body image struggles and how practicing neutral thoughts can start to rewire our brains and help us to choose how to think on purpose . It's about learning to take just one baby step above whatever shitty thought you're having and repeating that throughout the day. They discuss why it is that women feel the need to look a certain way in the first place and how to curate what you're seeing online and give yourself other images to fill your “visual diet” with. Kara reminds us that there is no version of human life where you're not going to feel bad sometimes, and Katie reminds us to be patient and kind with ourselves. If you've ever spent a few excruciating minutes trying to clasp your necklace shut, or have wanted to rage text your cat, you're gonna love this week's episode! Visit www.DailyHarvest.com and enter code loveme to get $25 off your first box! Visit www.JustFab.com/LOVEME to become VIP and get your first pair of shoes for only $10 Produced by Dear Media
On today's episode, Kunle is joined by Taylor Lagace, Managing Partner at Kynship - an Influencer Marketing Agency. Taylor's previous appearance on the show is one of our most popular episodes.Influencer marketing is no longer the elephant in the room. It has become a front-and-centre marketing strategy for brands of all sizes. With more and more brands leaning in on user generated content, influencer marketing's relevance has only increased. But as with any other form of marketing, it works only if done properly.There are a lot of stories bouncing around of how influencer marketing is too expensive and out of reach for most brands. But what if there is a way to get started with influencer marketing in a cost effective manner? Our guest and colleagues have created just the resource to get you in the game without having to go through all the trial and error.In this episode, Kunle and Taylor talk about the pillars for building out an influencer marketing strategy. You will get to hear everything from how to seed micro influencers to identify your flag bearers and obtaining rights to the content they generate . This is a great episode for anyone looking to know more about influencer marketing. There is also a special offer for 2xers - Use the code '2X' for 20% OFF the Influencer Marketing Blueprint Course.-----------SPONSORS:This episode is brought to you by:MESAThis episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x. RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'FamousThis episode is brought to you by Famous.Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous' software allows you to build your pages in minutes without code, so you don't need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x. ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.
Pilgrim Soul with CEO and Founder Shawn Gold today on Plant Prophets with Vern Davis only on Cannabis Radio. Pilgrim Soul is a mission-driven cannabis brand focused on optimizing human creative performance to gain a competitive edge in business and life. Until recently, Shawn was CMO of Lowell Herb Co., one of the fastest-growing, most talked about cannabis companies in North America. He has been an advisor to other leading cannabis brands including MedMen and Charlottes Web. Previous to Lowell, he was CMO at TechStyle Fashion Group which launched the subscription fashion category with Fabletics, JustFab, ShoeDazzle, FabKids, and Rihanna's SavageXFenty. Before TechStyle he was head of entertainment brand partnerships at Wattpad.com, the world's largest storytelling platform and one of the fastest-growing mobile content sites in the world. Before Wattpad, he oversaw sales, marketing, and content development as CMO of Inside Studios, a video and mobile app company creating shows with over 1 billion views on YouTube and MSN.
Kendra talks with Daria Burke (@dariaburke), CMO of JustFab (@justfabonline) about being one of very few Black female C-suite executives leading a major company, her journey from L'Oreal to Estée Lauder to RentTheRunway to Facebook, and the importance of generational wealth - learning how to make your money make money for you. Daria believes that everyone deserves to have a sense of belonging. “Shoes may not change the world, but the women who wear them do.” - Daria See omnystudio.com/listener for privacy information.
Kendra talks with Daria Burke (@dariaburke), CMO of JustFab (@justfabonline) about being one of very few Black female C-suite executives leading a major company, her journey from L'Oreal to Estée Lauder to RentTheRunway to Facebook, and the importance of generational wealth - learning how to make your money make money for you. Daria believes that everyone deserves to have a sense of belonging. “Shoes may not change the world, but the women who wear them do.” - DariaSee omnystudio.com/listener for privacy information.
On today's episode, Kunle is joined by Lauren Schwartz, Founder of The Loft 325, an agency focused on helping eCommerce and DTC brands build profitable creative strategies and create top-performing ad creatives. She is a California-based design professional with over 15 years of industry experience. On this show we often highlight how the marketing tech and landscape is always changing and evolving. The same can be said for the actual content and creatives used in marketing. The pace of “the scroll” is getting even faster and our attention spans even shorter. Now the onus is on getting your message across in an instant or risk getting lost in the feed.Another striking pattern emerging in social media marketing is replicating popular trends from one platform across all the others. The popularity of TikTok has sparked the transition to short form video content. We have also seen the rise of user-generated content (UGC). This means that marketers now have to create a compelling message in 15 seconds or less, and even have users generate the content for them. Welcome to the Brave New World of Ad Creatives.In this episode, Kunle and Lauren talk about what it takes to build creatives that convert. You will get to hear about what is working well now, how to create native content across platforms, leveraging UGC and creating content that gets click throughs. This is a great episode for marketers and business owners alike!-----------SPONSORS:This episode is brought to you by:MESAThis episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x. RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'FamousThis episode is brought to you by Famous.Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous' software allows you to build your pages in minutes without code, so you don't need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x. ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.
Special LIVE episode from our Future You Festival! You know our next speaker from quote-unquote “the small screen.” Ashley Tisdale has starred in wildly popular movies and TV shows, playing every character from an enterprising teen as Maddie Fitzpatrick in “The Suite Life of Zack & Cody” to a scene-stealing antagonist as Sharpay Evans in “High School Musical.” But now, she's stepping into a new role as a health and wellness industry trailblazer. As the founder of the health, wellness, and beauty site, Frenshe, she's disrupting a saturated content market by rejecting unattainable beauty standards, confronting mental health stigmas, and opening up about her own self-love journey. I'm so excited to dive into the incredible career of this successful multi-hyphenate. • Join the party on social @workparty and stay in-the-know at workparty.com. Visit www.JustFab.com/WORKPARTY to become a VIP and get your first pair for only $10 Visit Athleta in store or online at ATHLETA.com to shop their full rang of shorts, available XXS-3X. Produced by Dear Media
On today's episode Katie welcomes back one of her besties Lala Kent to the podcast. The two talk about what it's been like filming the current season of Vanderpump Rules. After a year in lockdown it's been a whirlwind of emotions, hitting the ground running and getting back into the swing of things. Katie brings up The Friends Reunion and how it's sparked the notion of not taking this time in her life for granted for they will soon just be memories. Lala is a new mom to a beautiful baby girl Ocean and speaks to how her life has changed and how she has adapted to motherhood. While she recently gave birth she continues to Give Them Lala in the form of her new book of the same title. Lala discusses the process of writing her book, why she wanted to tell the most intimate stories from her past and which one was the hardest to revisit. Katie mentions her favorite chapter, one in which discusses the infamous feud between the two of them and discusses how forgiveness and self reflection healed their tension. These two women have come a long way and we love to see it! You don't want to miss this emotional episode. Visit www.JustFab.com/LOVEME to become a VIP and get your first pair for only $10 Produced by Dear Media
On today's episode, Kunle is joined by Dan McGaw, Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Dan is considered one of the original growth hackers, having led teams at Kissmetrics.com, CodeSchool.com, UTM.io and more.We are currently living in a “gold rush” period of Martech. There are new tools popping up almost everyday. Many of these are great standalone tools, and almost all of them are super cool. It's no surprise that many marketers fall for the shiny object syndrome. We buy tools without fully understanding how best to use them and more importantly, how to make them work with other tools we use. Sound familiar?What we're left with is a bunch of systems that don't talk to each other. The result? We miss out on the golden nuggets that unified data can provide. That being said, just being deliberate about the tools we use is not enough. The ever shifting marketing landscape must also be accounted for. Stricter privacy laws, and the shift to 1st party data are going to have a massive impact on how you market. This is where expects like Dan come into the picture.In this episode, Kunle and Dan talk about building a future-ready Martech Stack that utilises 1st party data. You will get to hear about why everything is moving towards 1st party data, how you can do it and which tools work best. This is a great episode for marketers and business owners alike!-----------SPONSORS:This episode is brought to you by:MESAThis episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x. RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'FamousThis episode is brought to you by Famous.Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous' software allows you to build your pages in minutes without code, so you don't need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x. ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.
On today’s episode, Kunle is joined by Cactus Raazi, Best Selling Author of PRICE: Maximizing Customer Loyalty through Personalized Pricing. He is also founder and former CEO of Elefant Inc., now a part of Exos Financial, which leverages AI-powered pricing to build smarter marketplaces.Businesses are often obsessed with collecting data points for visitors and users. This would be to build out email lists, sms lists and even social media audiences. More often than not, this type of data only comes through increased marketing spends. However, there is one source we can tap where users readily share their details - our customers.All too often businesses either don’t collect the right data or simply don’t leverage the data they have to segment customers. We know all about segmenting audiences so as to send the right marketing campaign at the right time. But what if you can segment your customers and offer a personalised price basis on the value of those relationships? This would take your customer loyalty program to the next level.In this episode, Kunle and Cactus talk about leveraging data and price as tools to maximise customer loyalty. You will get to hear about the difference between dynamic and personalised pricing, how you can segment and reward loyal customers. This is a great episode for business owners and marketers looking to level up their customer loyalty programs.-----------SPONSORS:This episode is brought to you by:MESAThis episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x. RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'FamousThis episode is brought to you by Famous.Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x. ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.
On today’s episode, Kunle is joined by Sean De Clercq, CEO at KickFurther, a 7-year-old platform helping DTC and eCommerce brands raise inventory finance through crowdfunding.Managing inventory levels is a perpetual puzzle for businesses dealing in physical products. Have too much and the costs eat into your profits. Too little and you risk being sold out and losing orders to the competition. Solving this problem through timely funding allows businesses to reap the benefits of placing bulk orders, being in control of their inventory, and ultimately boosting profits.Kickfurther has innovated the way businesses can raise this crucial working capital, and it is through crowdfunding. Investors on their platform can fund inventory that will eventually be sold to someone else, and earn a commission along the way. This model offers a different and often quicker way for businesses to fund working capital.In this episode, Kunle and Sean talk about using crowdfunding to fund your inventory. You will get to hear about the challenges businesses face with Cash Flow and Conversion cycles, and how crowdfunding could be a great way to raise working capital. This is a great episode for business owners and anyone interested in alternate sources of capital.-----------SPONSORS:This episode is brought to you by:MESAThis episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x. RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'FamousThis episode is brought to you by Famous.Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x. ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.
On today’s episode, Kunle is joined by Brecker Brees Co-Founder at Pricestack, a customer data intelligence platform specialising in working with Shopify merchants.All too often eCommerce merchants and DTC business owners don't have a “real” pricing strategy. They set prices based on competitor research and plain old gut feel. This might work at times but more often than not, you’ll be leaving money on the table.This is not just applicable to product pricing, but also to your discount and bundling strategy. Which product to discount, how much to discount and when to offer that discount could make or break your profits. This is where data driven optimisation comes in.In this episode, Kunle and Brecker talk about leveraging economic principles and data to optimise your pricing strategies. You will get to hear about the importance of finding equilibrium in pricing across all your products, building the right product bundles and leveling up your discount offers . This is a great episode for anyone wanting to know more about the technical side of pricing!-----------SPONSORS:This episode is brought to you by:MESAThis episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x. RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'FamousThis episode is brought to you by Famous.Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x. ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.
Brittany Diego is a fashion stylist + Fashion Career Coach based in Los Angeles, California. Brittany worked with a diverse range of celebrities and companies including: Revolve, BCBG, JustFab, MTV, Fox Studios, the CW and more. During the show we discuss: ● Fashion trends ● Choosing the fashion industry ● Starting a fashion career ● Challenges in building a career ● Proven strategies for career development ● Why does someone need a mentor ● Tips for up and coming entrepreneurs Show resources: https://www.brittanytdiego.com/ https://www.fashionmentor.co/ https://www.instagram.com/brittanydiego/
On today’s episode, Kunle is joined by Michael Raven, Founder of Blazon Agency, a future-oriented brand launch agency specialising in crowdfunding campaigns in the UK and Europe.On this show, we often highlight the massive growth in eCommerce over the last year or so. We are all indoors, so we all shop online. But this hasn’t just increased the number of shoppers online. This has also had another effect that could easily go unnoticed.Not only are there more online shoppers, there are also many more shoppers willing to buy unique and never-seen-before products. Yes, this means the crowdfunding market is booming. This is no longer a niche where far-sighted shoppers come to find innovative products. This is now a thriving market full of people looking for something “different”. Crowdfunding is now a lucrative avenue for both new and established brands.In this episode, Kunle and Michael talk about what it takes to plan and launch a successful crowdfunding campaign. You will get to hear about which products are best suited to crowdfunding, how established brands can use it and the mechanics of pre-launch and post-launch marketing . This is a great episode for anyone wanting to know more about crowdfunding!-----------SPONSORS:This episode is brought to you by:MESAThis episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x. RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'FamousThis episode is brought to you by Famous.Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x. ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.
In this episode, my guest and I are discussing very important topics. Talking Points: How did you start your modeling career Did you have any challenges in your modeling career People magazine shared your interview, and your rules to loving your body What inspires you the most What are you an advocate for? The most exciting moments of your career How do find work/life balance What’s your favorite quote that you live by The best advice you can give to women Guest Lornalitz Baez @lornalitz is a recognized international Fashion Curve Model, Actress, Advocate for diversity and humanitarian. She has a Bachelors in business and graduated with Magna Cum Laude honors. She has established relationships and influence with top brands in the fashion and film industry for over 10 years. While successfully working in Fashion and Film, she's established herself as being a positive role model for all women and young girls. Traveling and appearing in many places, you can see her modeling for top brands such as; Nordstorm, Torrid, Savage X Fenty, JustFab, Macy's, Target, Walmart, Slink Jeans, NYDJ, just to name a few. She appeared on the Lifetime channel "Project Runway" as the muse for the winner, plus designer Ashley Nell Tipton. Lornalitz became the 1st Latina Curve model to close the show for Project Runway during New York Fashion week. She also starred on two docu-series on NuvoTV (an American Latino network) and filmed two national commercials for Ross department store. Being Puerto Rican and a quarter Japanese with a curvy physique, Lornalitz is a proud advocate for "Diversity", promoting not just size inclusivity but mixed culture, race, gender and age inclusivity within the Entertainment industry. On her down time, she loves to give back to the less fortunate, this act of love is a personal endeavor for her. "Philanthropy and giving provides me with a higher sense of purpose and joy." ~Lornalitz Host Olyasha Novozhylova - NotBasicBlonde @notbasicblonde_ NotBasicBlonde Podcast - @nbbpodcast Olyasha Novozhylova is the founder and creator of Not Basic Blonde, a fashion, and lifestyle blog dedicated to inspiring young women to create an extraordinary style. Graduated from Georgia State University with a BBA in Managerial Sciences, Olyasha successfully built a career in IT/Project Management, before she became a full time blogger. A model, blogger, entrepreneur, author, and celebrity podcast host of NotBasicBlonde Podcast. As the founder and host of NotBasicBlonde Podcast, where no topic is off limits, Olyasha provides millennials an ultimate guide on entrepreneurship, dating, marketing, self-development, astrology, spirituality, fashion, coaching, beauty, health & wellness. Author of the children’s book Cutie the Unicorn – It’s ok to be different, Olyasha teaches our younger generation how to express their individuality. The Russian model led an impressive 15-year career in fashion and runway in Atlanta and overseas, as well as enjoying several acting roles. Now a leading influencer, Olyasha shares her beauty, wellness, and fashion tips with an audience of over half a million. As seen in YahooFinance, Jezebel magazine, Thrive, Medium, and Fashion Week Online magazines. Olyasha has also partnered with brands such as Cartier, Revolve, PrettyLittleThing, PGA, Steve Madden, Too Faced, Vital Proteins, Tarte, DryBar, Drunk Elephant, etc. When she’s not documenting her travels through the world, Olyasha is busy masterfully educating women how to create iconic looks with a mix of affordable and designer pieces, as well as offering makeup, skincare, and fitness tips to encourage her followers to live their best and most beautiful lives!
On today’s episode, Kunle is joined by Trevor Crotts, Founder of Buddy Brands. Trevor is a serial entrepreneur who started out with pet products and is now a major proponent of using 3d models and mixed reality in eCommerce. With limited or no access to brick-and-mortar stores during the pandemic, almost all types of products have now moved online. So now we have more people buying products they’ve never seen in person. This has taken the importance of product images and descriptions to another level. Customers want what they see while ordering. Otherwise you get (lots of) returns and loss of credibility. On the flipside, it is already well established that great product images help with conversion. But if you can provide customers with a 360-degree view of the product, you are really getting a leg up on the competition. You are effectively allowing the customers to touch and turn over the product in their hands - all from the safety of their home. The result? User experience and Conversion rate skyrocket. You are looking at an average jump of 30% in conversion rate! In this episode, Kunle and Trevor talk about using 3d models and mixed reality in eCommerce. You will get to hear about triggering sales with emotions, using 3d models and mixed reality on product pages, and best practices on moving your catalogue to 3d models. This episode is a sneak peek into a technology that is rapidly becoming a norm! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x. ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.
On today’s episode, Kunle is joined by Will Laurenson, Founder of Customers Who Click - a Customer Value Optimisation consultancy and podcast. Will helps DTC brands optimise customer experience to convert customers that bring higher lifetime value. Paid acquisition is a go-to strategy for most eCom and DTC brands. While this brings in new customers, they don’t always stick around to become repeat customers. When a customer buys purely based on incentives (discounts and rewards), their repeat purchase is also driven by those same incentives. This is not viable for the business. Cracking the code of bagging customers who understand and value your brand is a key determinant of success. Boosting Lifetime Value (LTV) is becoming the top focus of businesses looking to build long term profitability. Today’s guest, Will believes that LTV is one of the three major pillars that drive customer value. In this episode, Kunle and Will talk about building an entire business strategy with the goal of boosting customer value. You will get to hear about conversion rate optimisation, CX goals, retention strategies and the KPIs you should be tracking. This is a great episode for marketers and business owners! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x. ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.
On today’s episode, Kunle is joined by Samir El-Sabini, Co-founder and CEO at Juni - the Digital Bank made for Media Buying. The platform aims to provide eCom businesses access to banking power, and has a waiting list of over 3000 while still being in Beta. When entrepreneurs think about launching a new DTC or eCom business, the focus is usually on the product. While identifying the right product and market can help you drive revenue, other nitty-gritties like compliance and banking can put a dent in your profitability. Most payment gateways have settlement periods ranging from 3-7 days. Delayed access to payouts can create cash flow issues for businesses. While access to credit in the eCommerce industry has certainly improved, choosing the right option for your business is still a very real challenge. This is where Juni is trying to reimagine banking for eCom and Media buying firms. Their services are completely focused on alleviating the pain points in eCommerce banking and credit. In today’s episode, Kunle and Samir talk about the typical financial challenges faced by eCom businesses. You will get to hear about how specialised knowledge, automation and credit solutions can help overcome those challenges. This is a great episode for businesses selling internationally. There is also a special offer for 2xers! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.
On today’s episode, Kunle is joined by Louis Lavedan, Strategic Partner Manager EMEA at Gorgias - a Paris-based eCommerce customer experience platform. The platform allows you to create a unified stream to offer effective customer service on all platforms. Gorgias is trusted by over 5500 merchants. What do you think of when you hear “Customer Experience”? The common answer would be sending shipping info, handling returns and answering post-purchase questions. If you are of this opinion too, then you’re leaving money on the table! Customer experience (CX) has really come into the spotlight with the explosive growth of eCommerce. For successful brands, CX is a pillar for driving sales and retention. Being wherever the customer is and responding promptly is the difference being gaining, retaining or losing a customer. However, keeping tabs of all communication channels and offering prompt customer service can be daunting. This is where a platform like Gorgias comes in. In today’s episode, Kunle and Louis talk using technology to build a CX that’ll set you apart. You will get to hear about how segmentation and automation can instantly boost productivity and drive revenue. This is a great episode for eCommerce brands of all sizes! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.
On today’s episode, Kunle is joined by Raúl Galera, Chief Advocate at ReferralCandy - a customer referral platform that gets shoppers to refer their friends and drive word-of-mouth. The company has worked with over 30,000 brands since launching in 2009. In today’s market, a company’s long-term success is closely linked to their cost of acquiring new customers. Cracking the right marketing mix that enables consistent acquisition and retention is what keeps marketers up at night. It's safe to say that every brand wants more word-of-mouth referrals. There are many advantages of word-of-mouth marketing, most of all that it doesn’t cost anything. But building a reputation that drives organic customer acquisition is not just about creating buzz or being seen more. It starts with a solid product and an even better customer experience. But that being said, there are systems you can put in place that make referrals a bit more likely. This is where a platform like ReferralCandy comes in! In today’s episode, Kunle and Raúl talk about all things referral marketing. You will get to hear about what it takes to build a solid base that breeds loyal customers, the right time to activate customers, what incentives to offer and other best practices. This is a great episode for marketers - regardless of your industry or scale! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.
On today’s episode, Kunle is joined by Chris Shipferling, Managing Partner at Global Wired Advisors - an investment bank specialising in buyouts in the DTC segment. Together with his highly experienced team, Chris provides companies with comprehensive financial advice and strategic planning through the sales transaction. Entrepreneurs start businesses for various reasons. For some it will come to represent their life’s work and carry on for decades. For others it is an asset to grow, nurture and ultimately sell for a profit. The latter is definitely the more prevalent scenario, especially in the DTC world. Almost every other day, we read about businesses getting bought and sold for huge sums of money. Buyouts are becoming more common and aided by the stellar growth spurt of eCommerce, money has come flooding into the market. More VCs, PEs and Investment banks are on the lookout for companies ripe for sale. However, with more opportunity comes more noise and different challenges. It is easy for founders to take their eye off the ball, i.e. their business, while seeking out and speaking to investors. In today’s episode, Kunle and Chris talk about the ins and outs of an exit strategy. You will get to hear about how investors screen businesses, what metrics they look at, and how transactions are modelled. This is a great episode for anyone building a business (whether or not they plan to sell it in the future). ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.
On today’s episode, Kunle is joined by Bob Braham, CEO of Famous - a mobile-first platform that helps build stunning storefronts and landing pages for shopify stores. With Famous, you can build premium pages without code using the super intuitive page builder. Gone are the days when having a great-looking online store was a novelty. ECommerce is now front and centre across all industries. To compete, and indeed survive, in today’s market, you need a store that not only works well but also helps you stand out from your competitors. Not every business has the means to hire developers to build trendsetting landing pages and storefronts. This is the very problem that Famous solves with it’s page builder. You can create custom mobile-first landing pages and product pages in minutes - all without code. Famous completely integrates with your Shopify store. Now even bootstrapped businesses can build premium pages with additional spend (and headache!). This means quicker launches and iterations that will help drive growth. In today’s episode, Kunle and Bob talk about Famous’ unique offering and positioning to help both businesses and design agencies. You will get to hear about the company’s background and plans for the future. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.
On today’s episode, Kunle is joined by Stefan Jordev, Director of Marketplace Strategy at Bobsled - a digital marketing agency that has successfully launched 100+ brands on Amazon and managed millions of dollars in monthly sales. The founder of Bobsled was a guest on the show way back in season 2. DTC brands pride themselves on being able to control all aspects of customer experience. Be it UI on their website, packaging or fulfillment and returns. Building a rapport and direct connect with the customer is a key driver. While selling on Amazon and other marketplaces, you lose control of the experience and connect with the customer. This is why many DTC and eCom brands steer clear of marketplaces. But with growing competition and an extremely volatile market, being omnipresent is growing in importance. Being everywhere your customers are is a soon-to-be norm. That being said, DTC brands have a lot of apprehension about how to make the transition to marketplaces and replicate their success on the platform. In today’s episode, Kunle and Stefan examine the case for DTC brands to start selling on Amazon. You get to hear about how to prepare for transition, leverage Amazon’s programs and ads to succeed on the platform. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.
"Shawn Gold is the founder of Pilgrim Soul, a mission-driven cannabis company focused on optimizing human creative performance. Until recently Shawn was CMO at Lowell Herb Co., one of the fastest-growing, most talked about cannabis companies in North America. He has been an advisor to other leading cannabis brands including MedMen and Charlotte’s Web. Previous to cannabis, he was CMO at TechStyle Fashion Group which launched the subscription fashion category with Fabletics, JustFab, ShoeDazzle, and Rihanna’s SavageXFenty." True Buds TV Channel @truebudstv https://www.youtube.com/c/truebuds iTunes: https://podcasts.apple.com/us/podcast/true-buds-show/id1486115512 Spotify: https://open.spotify.com/show/32zShdeHXzvoGess1V0NTp?si=pI4DoIxHSuC3yD77gMKjiw SoundCloud: https://soundcloud.com/truebudsshow Stitcher: https://www.stitcher.com/podcast/true-buds-show?refid=stpr#/ True Buds Show Video Podcast https://truebudstv.com/podcast-ep-1-19 https://www.youtube.com/c/truebudsshow MERCH https://teespring.com/stores/true-buds-tv
On today’s episode, Kunle is joined by Guillaume Cabane, a SaaS Growth Hacker with over 2 decades of online selling expertise. He has been a growth advisor to high Growth SaaS Startups including G2, Gorgias, Metadata, Madkudu and also worked for Apple. All businesses, whether eCommerce, DTC or otherwise, grapple with an ever present challenge: “how do we compete?”. Competing on price is difficult, as the race to the bottom has eroded margins almost completely. Competing on product is also easier said than done, because creating a truly innovative product requires huge investments in R & D. So in a market where there is no room in pricing and products are more or less standardised, how can we compete? To answer this question, ask yourself, if given a choice would you buy a certain product from Amazon or a smaller-relatively unknown store? Chances are you would say Amazon. Why? Because you know what to expect in terms of customer experience. A seamless, hasslefree shopping experience is enough to win over customers. In today’s episode, Kunle and Guillaume discuss how creating a seamless, responsive and easy experience for customers can be a key driver of growth. Guillaume talks about what eCommerce can learn from SaaS and also shares some key CX metrics to track for driving growth. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.
Amy and Gregory discuss and explore her background in the mortgage industry. Her experience ranges from managing a sales team as an in-house lender for a large real estate firm to opening a new branch for a national mortgage company. As a California born and raised in the Santa Clarita Valley she grow up enjoyed a wide variety of hobbies and sports such as baseball, bowling, gymnastics, and competitive dancing. As a young lady she became deeply passionate about acting. She has worked on a few national commercials for Nissan, JustFab, ThirdLove, and Google and TV series including 100 Humans, 911, and NCIS. Later in life, critical thinking skills mixed with perseverance helped propel Amy to become a contestant on the world-famous Wheel of Fortune. That drive, passion and winning attitude has helped steer Amy into a successful career as a high producing Loan Officer. She began her real estate career almost 20 years ago, obtaining her real estate license back in 2001. In the beginning of her career in real estate, Amy worked at ReMax. Soon after that she found her niche in the field of Lending and decided to become a Loan Officer. Amy knows how to deal with all types of clients and is always adapting to changing real estate market conditions. She is always focused on making the deals happen. Her specialty is repeat business and referrals from long-term client relationships. Amy always ensures that her clients and business partners have the resources they need to accomplish their goals and grow their wealth. This is what makes Amy a crucial player in the loan game. Her specialty is helping her clients save money on their loans and real estate investments. Tune-in and listen to the full episode. #kut2thachase #podcast #epsiode62 #thestruggle --- Support this podcast: https://anchor.fm/kut2thachase/support
On today’s episode, Kunle lays out the key pillars that’ll drive growth for DTC brands in 2021. He distills the experience of having worked with over 60 businesses in the last 3 years into key action points all brands can (and should) implement. 2020 was a landmark year for eCommerce, where growth and adoption went into fast-forward. The brands that could adjust and pivot prospered, those that couldn’t perished . In light of the pandemic the entire business landscape changed. Manufacturing, supply chain, marketing, fulfillment, customer service and everything else in between had to be rethinked. The very way customers perceive brands and “feel” about products has shifted. 2021 has started off much in the same vein as 2020. Emotions are running high all over the world. Building a “connect” with your audience is more important now than ever before. This approach has to drive everything from product launches to marketing to customer service. The businesses that maximise lifetime value of customers will maximise profits in the long-term. On today’s episode, I lay out my top strategies and tips that marketers or business owners can implement in 2021. It is my personal mission to make an impact in eCommerce. If you find our content useful, then please leave us a review or reach out to us on social media. Thank you and onto the episode! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.
On today’s episode, Kunle is joined by Chase Dimond, Partner at Structured Social. Chase is a leading eMail Marketer who has generated over $50 Million in attributable revenue from eMail marketing. He is always willing to share knowledge and educate, and this reflects in his large following on social media. There are sweeping changes taking place in the marketing landscape as you read this. With privacy becoming better protected, the ability to “buy” revenue is diminishing. But there is one medium that allows you to connect with prospects on a personal level, and not depend on third parties. Yes, we are talking about eMail. In the age where customer retention could mean the difference between success and failure, eMail marketing is a stand-out performer. Whether you are a small business or an 8-figure business, eMail marketing can help you convert leads and retain customers. Email allows you to segment your audiences and hit them at the right time with the right offer. With the host of powerful tools available to leverage email marketing, the possibilities are endless. But getting it right is easier said than done! On today’s episode, Kunle and Chase get into the real nitty-gritties of what it takes to run successful eMail marketing campaigns. You will get to learn a ton about flows, campaigns, segmentation, split testing, list building, and tying it all together to drive revenue. Whether you are new to eMail marketing or a veteran, there are golden nuggets for you in this one! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.
Laura and Executive Director @HBCFL Betty Nordwind discuss The Center's work with low income families, Betty's crusade to empower underrepresented women behind bars, and the important work being done at The Center to help families in need. On The Sunny Side Up Report, Johnnie and Laura discover a man who's phone played some X-rated sound over the PA system at a wedding, one writer's list of lessons she wishes she knew before her divorce, and we learn the going rate for a dating app ghost writer. Just Fab - Go to JustFab.Com/DIVORCE to get your first style for as low as $10 Fab Fit Fun - Check out FabFitFun.com and use code DIVORCE to save $10 off your first box
On this episode of the Divorce Sucks! podcast Laura is joined by life coaches Erika Feresten and Jeff Stein to discuss their 3 part series from the it's over easy insights blog, "Every Relationship Is Two Inside Jobs." The series includes, "Lego My Ego", "Doing the Marriage Math" and "Ask Not what your partner can do for you, but what you can do for your partner". On the Sunny Side Up Report Laura and Johnnie look at Fatherly's article reacting to the SNL sketch "Dad's Christmas", the potential need for prenups in late life marriages and a discussion of Men over 40 on Tinder leads to a learning opportunity for Johnnie. Just Fab - Go to JustFab.Com/DIVORCE to get your first style for as low as $10 Fab Fit Fun - Check out FabFitFun.com and use code DIVORCE to save $10 off your first box
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