The Business of Apparel

Helping Independent Apparel Brands Avoid Costly Mistakes with Elizabeth Solomeina In this episode, Rachel welcomes Flying Solo co-founder, Elizabeth Solomeina to talk about what it really takes to successfully grow an independent apparel brand from scratch and avoid some very costly mistakes. From testing the market to wholesale risks, Elizabeth draws from real-world experiences from over nine years helping designers break into the fashion world. Elizabeth shares the biggest mistakes new brands make during early production, the underestimated power of community building, and why slow, strategic scaling beats going big from day one. They get into how to test your market, build brand loyalty, approach PR and wholesale smartly, and use retail partnerships as a launchpad, not a liability. If you're launching or scaling a fashion brand, this episode is essential for you and your brand. discover more! In this episode, you'll hear: - How to test your first apparel collection without overcommitting. - Why being visible as a founder drives sales. - Building a community that markets your brand for you. - Retail strategies that won't bankrupt your startup. - The hidden risks of wholesale agreements.   Connect with Elizabeth: Instagram: https://www.instagram.com/flyingsolonyc/ Website: https://flyingsolo.nyc   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Mary Coats On Sustainable Fashion, Finding Your Fit & Her Role At Unmarked Street In this episode, Rachel connects with longtime friend and industry pro Mary Coats for an inspiring conversation about her winding path through the apparel industry. From childhood sewing projects to earning a master's degree in sustainability and working with major brands like Pearl Izumi and Head Sweats, Mary shares her journey with humor, clarity, and wisdom, making this a must-listen for anyone in, entering, or even thinking about entering the apparel world. Together, they discuss how sustainability isn't just about fabric. It's about people, education, systems, and small, intentional changes. Mary details her research on laundry behavior, her pivot into solar sales during COVID, and her current role helping scale the Unmarked Street team and its mission. If you're a student, freelancer, or founder trying to navigate your next step, this episode will leave you inspired and empowered.o discover more! In this episode, you'll hear: - The real sustainability issues most brands ignore. - Navigating career pivots and industry changes. - Sales and customer service in a small fashion business. - The power of networks and mentorship.   Connect with Mary: LinkedIn: https://www.linkedin.com/in/mary-coats/   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

How to Build a Line Sheet That Saves Your Apparel Brand Thousands | Full Tutorial + Free Template In this episode, Rachel is giving you a full tutorial on how to build a bulletproof apparel line sheet, using the exact spreadsheet used by both $0 startups and $16M brands. Whether you're brand new or already running a business, this line planning template will become your most-used tool for budgeting, pricing, and negotiating with factories. If you are listening on your favorite audio platform, make sure you head over to our YouTube channel to get the full experience here: https://youtu.be/6hzqe8DI5dc. We break down how to calculate your landed cost, manage duty rates (especially with rising tariffs), and determine how many units you can actually afford to produce. Plus, we show you how to use this tool to project revenue, protect margins, and grow your business sustainably, without spending money you don't have. Watch the screen share to see it in action, and get the free downloadable template at https://thebusinessofapparel.com/gift. In this episode, you'll hear: - How to calculate landed cost and profit margins. - Setting realistic retail and wholesale prices. - Managing MOQ and staying within budget. - Free template walkthrough and how to download.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

The Biggest Contract Mistakes Apparel Founders Make (That Could Cost You Thousands) In this episode, Rachel shares a very personal story that highlights a critical legal and business lesson for every apparel entrepreneur: always get it in writing. Through the lens of her current rental dispute, she draws strikingly similar parallels between landlord agreements and the contracts apparel founders sign with vendors, manufacturers, and clients. If you've ever relied on a verbal agreement, this is a must-listen. Rachel unpacks why tech packs and vendor agreements are contracts (even without a signature), how to handle redlining terms, and what to do when a deal doesn't feel fair. Whether you're navigating NDAs, supplier terms, or a difficult landlord, listening to this episode will help you avoid costly mistakes and operate your business like a pro. In this episode, you'll hear: - Why you should never rely solely on verbal agreements - get it in writing! - The essential contracts every apparel business needs. - Rachel's personal story of rental miscommunication. - Never sign a contract you're not 100% comfortable with.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Smart Product Naming Strategies to Elevate Your Apparel Brand In this episode, Rachel is touching on the underestimated challenge of naming your apparel products—and why getting it wrong can cost you time, clarity, and customer trust. Drawing from her corporate experience (including a years-long product renaming project), Rachel shares how naming impacts everything from marketing to scalability, and why founders need to set up a thoughtful naming structure from day one. You'll learn why descriptive names matter, how to avoid bottlenecking expanding your product line, and creative approaches (like using personal names or themes) to stand out while staying clear. Plus, Rachel offers practical advice for startup brands to build a naming system that grows with them—so you won't get stuck redoing your entire product catalog later. In this episode, you'll hear: - Why product naming is more complicated than it looks - Lessons from a corporate renaming nightmare - How naming affects marketing, product expansion, and customer understanding - Tips to avoid common naming mistakes as a new apparel brand   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

3 CEO Mistakes That Are Killing Apparel Brands (And How to Avoid Them) In this episode, Rachel is going deep into the hidden challenges facing apparel brand CEOs—and the critical mistakes that can sabotage even the most promising businesses. Drawing from years of firsthand experience at Unmarked Street and working with dozens of clients, Rachel shares real stories (with names changed) of three distinct CEO types: the over-scaler, the financially unstable, and the relentless micromanager. You'll learn what red flags to watch for in your own leadership style, how scaling too fast, neglecting finances, or holding on too tightly can derail your brand—and most importantly, how to step fully into the CEO role you were meant for. Whether you're an emerging designer or an established founder, this episode is a hard dose of reality, but so needed to keep your business sustainable, profitable, and growing. In this episode, you'll hear: - How scaling too fast confuses customers and crushes cash flow. - Why financial management is THE make-or-break for apparel brands. - The high cost of micromanagement and employee turnover. - How to step back and empower your expert team.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

The Truth About Apparel Manufacturer Sourcing & Factory Partnerships In this episode, Rachel breaks down everything you need to know about sourcing an apparel manufacturer and choosing the right factory partner. We go into the key differences between FOB, X-Works, and CMT production models—and why understanding these terms is critical to your brand's success. If you're still unclear on MOQs (minimum order quantities) and MCQs (minimum color quantities), be sure to catch last week's episode for a full explanation here: https://youtu.be/z7d7_kjmWxE. We also talk about sustainability certifications like Bluesign and Oeko-Tex, how to assess factory conditions (hint: check out those floors), and why clear communication with your vendors can make or break your production process. Whether you're just starting out or looking to improve existing supplier relationships, this episode gives you actionable steps to build strong, lasting partnerships. Plus, learn why visiting your factory in person can reveal the real story behind their practices. In this episode, you'll hear: - FOB vs. X-Works vs. CMT pricing models. - Sustainability certifications, specifically Bluesign & Oeko-Tex. - The importance of building strong factory & supplier relationships. - What to look for on a factory visit and why a clean floor says more than you think.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

How to Use MOQs to Budget Smarter & Grow Your Apparel Brand In this episode, Rachel is addressing the subject of Minimum Order Quantities (MOQs) and how they can make or break your apparel brand. As one of the most asked-about (and most misunderstood) topics in the industry, Rachel goes over how MOQs impact your production, budget, and growth strategy. Rachel breaks down exactly what an MOQ is, why it exists, and how to use this number to your advantage when negotiating with manufacturers. She also explores minimum color quantities (MCQs), the connection between MOQs and fabric suppliers, and how to forecast production costs with real-life examples. Plus, you'll learn how to avoid common pitfalls that can cost you thousands.  This episode is not to be missed! In this episode, you'll hear: -What MOQs (and MCQs) are and what they really mean for your apparel business. -How to ask manufacturers the right questions during the sourcing process. -Why MOQ's impact your profit margin, quality control, and scalability. -How to forecast production needs and negotiate effectively -Tips for choosing a factory that can grow with your brand!   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

How to Start An Apparel Brand the Right Way In this episode, Rachel strips it all down and gets real about what it actually takes to start an apparel brand. If you've ever typed "how to start a clothing line" into Google or YouTube, this is the episode you've been waiting for. Rachel breaks down the pros and cons of drop shipping, and what sets a real apparel brand apart — especially when your goal is long-term success and not just selling tees with a trendy logo. She explains why drop shipping might be a good learning tool, but also why so many founders choose to go deeper by designing bespoke garments that make a real impact in the fashion space. From understanding your startup budget to writing your business plan and claiming your brand name online, Rachel walks you through every key step. She also shares industry insights on topics like target costing, production timelines, and why it's smarter to launch with just one standout product instead of a dozen at a time. If you're dreaming of building a brand that lasts, this episode is packed with the exact strategies, frameworks, and encouragement you need to move from idea to execution. In this episode, you'll hear: -What is drop shipping?  Pros and cons. -If you want to create custom, bespoke pieces, hear why you're in the right place! -First step: find a community and start building those relationships. -Start small...all the big brands do it.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Are Patents Worth It? Deciding on Legal Protection for Your Brand with Tamany Vinson Bentz In today's episode, Rachel sits down with legal expert, Tamany Vinson Bentz about intellectual property in fashion and apparel. There have been a ton of questions regarding the critical role patents, trademarks, and trade dress play in safeguarding and enhancing brand identity and today, those questions are getting answered. We get into the subtle nuances of patents, including how to discern if an idea is patentable and whether a utility or design patent is the best fit. With examples from major corporate brands, we tackle the challenges of defending patents against slight modifications and explore when alternative forms of intellectual property might be more advantageous. Trademark and trade dress become our focal points as we discuss their power in forging a recognizable brand identity.  We also cover the role of copyrights in protecting creative works. Apparel and fashion entrepreneurs will find valuable insights in our conversation about the cost, timing, and strategic benefits of securing trademarks and patents. Emphasizing the necessity of expert legal guidance, this episode acts as a guide to help designers navigate the competitive landscape of the fashion industry, ensuring their creative expressions remain protected and their brands stand out. to discover more! In this episode, you'll hear: -Patents aren't always the right fit.  Hear why. -The 2 types of patents and a breakdown of alternative legal protections available. -What the process of obtaining a trademark really looks like. -Actual costs associated with filing for legal protections.   Connect with Tamany: Website: https://www.caiplawyer.com TikTok: @tamanyvinsonbentz  LinkedIn: https://www.linkedin.com/in/tamanyvinsonbentz/   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Behind the Scenes of a Fashion Photoshoot! In this episode, Rachel offers a backstage pass into the world of fashion photography, revealing the realities of what to expect, but also how to prepare to have a successful photoshoot for your own brand. Learn how tools like shot lists can help you be more efficient and ensure you capture every necessary image. As the industry shifts towards digital advancements, Rachel throws out the exciting potential of AI and 3D renderings as sustainable and cost-effective alternatives to traditional methods. The spotlight shifts to the crucial team roles during a photo shoot, emphasizing the stylist's impact and the magic of hair and makeup in aligning with brand visions. Let's not forget your role of empowering everyone on set so the vision and the why remains clear for everyone involved. In this episode, you'll hear: -Why a detailed shot list is essential in a successful photoshoot. -AI is changing the game - can you omit a photoshoot altogether? -Who should be at the photoshoot? -Photoshoots are FUN.  It's your job to cultivate the energy and maintain the vision.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Should You Start A Trend or Innovation-Based Apparel Business?  How To Decide What Is Right For You In today's episode, Rachel is comparing a trend vs. innovation-based business in the apparel industry and helping you decide which is right for you.  She goes through the process of how high-end runway styles trickle down into ready-to-wear collections. Rachel even recommends a resource like WGSN that are essential for trend forecasting and planning. Rachel also talks about navigating the apparel industry's patent process presents unique challenges, particularly for innovations-based products. We're weighing the benefits and costs of patenting, and learning the importance of understanding consumer needs before investing in development.  We'll finally explore the advantages of starting as a trends-based business to quickly establish a customer base and how integrating innovative products can strengthen your lineup. Whichever you decide is the right path for you, our community here at The Business of Apparel and Unmarked Street is here to support you.  In this episode, you'll hear: -Worries fall away when you put the right processes in place. -How trends are decided in the fashion industry. -Hold on to the key pieces in your line if you are an innovation-based business. -Our recommendations for deciding on the right path.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Watch Your Business Thrive By Simplifying Your Product Offers In today's episode, I'm teaching you about the one thing that will help your business thrive! You'll discover the power of simplicity and focus in connecting with your ideal customer. At Unmarked Street, we shifted our focus from appealing to a broad audience to appealing to a singular target customer by making our communication crystal clear and simplifying our product offers. Brand refinement, inspired by Russell Brunson's funnel strategy, highlights the chaos that comes from trying to please too many people at once and how narrowing down your audience and product line can revolutionize customer engagement. This approach isn't just theory; it's a practice we're implementing and building along with what our target customer wants.  In this episode, you'll hear: -How simplifying your product offers makes a HUGE impact. -It's very normal to feel like your business is being spread too thin. -How you're confusing people and driving them away. -It's not possible to create a product for everyone to love.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Efficient PLM Solutions for Emerging Apparel Brands with OnBrand Founder, Preston Plowman In today's episode, Rachel sits down with Preston Plowman, co-founder and CEO of OnBrand PLM System! Preston has crafted a PLM system that uniquely serves small and emerging fashion brands alike. This episode uncovers how OnBrand PLM stands apart by slashing high costs and enhancing user experience, offering project management capabilities that empower startups to employ sophisticated tools once out of reach (and budget) reserved for larger enterprises. We touch on the cutting-edge features of OnBrand's PLM software designed for the apparel industry. Particularly noteworthy is the tech pack functionality that allows seamless unit conversions—although maybe slightly nerdy according to Rachel, it's really an invaluable asset for technical designers. These thoughtful elements simplify complex tasks, elevating productivity and providing a competitive edge to fashion professionals. Preston also shares insights on how integrating design tools and PLM systems can streamline workflows for designers. By creating modern PLM solutions, we are revolutionizing team interactions and workflows, setting new standards in the apparel industry. Do you think OnBrand's PLM System might be the right solution for you?  Head to https://www.thebusinessofapparel.com/onbrand to discover more!d to discover more! In this episode, you'll hear: -Yes, a PLM system is accessible for you!  Hear why. -The common problem not a lot of people know about when you need to customize your software. -It's the simple things about this program that make the biggest impact. -Hear a story about how OnBrand helped one client save DAYS worth of work!   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Grow a 7-Figure Apparel Business Using These Budget Tools In today's episode, Rachel is announcing brand-new budget tools to help you grow to a 7-figure apparel business!  We all know, growing any business takes realistic budgeting and strategic planning. Using these new tools will help you reach your goals in less time. Forget the myths of beginning your venture with just a few thousand dollars; learn why a well-planned budget and early team hiring are crucial for long-term growth and sustainability.  Have limited funds to start? We explore the challenges of launching with limited capital, from managing multiple roles to avoiding burnout, and why a substantial investment can position you for greater success. By allocating your budget wisely between inventory and hiring, your brand could reach milestones like $1 million in revenue within six years, and it doesn't stop there.  Make sure to head to https://www.thebusinessofapparel.com/pie to get started! In this episode, you'll hear: -Announcement of our new budget tools! -There is so much more to starting an apparel brand than you might think. -Sure, you can do it for $10-15K, but the bandwidth required for keeping up isn't sustainable. -Most people think they will sell out in the first week of launching.  They're wrong.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Use These Tools to Build A Tech Pack in 2025 (The Great Tech Pack Debate) In this episode, Rachel turns to the Great Tech Pack Debate and clarifying what the best tools actually are to build an amazing tech pack. Essential tools shaping the industry's future, like Adobe Illustrator, Excel, Google Sheets are all great, but that's not all. Our focus is the art of transforming stylized fashion sketches into precise technical drawings, a critical step for accurate communication with manufacturers. We also break down the technical aspects of creating efficient and clear tech packs. Adobe Illustrator's role in sketching is unmatched, but we highlight its limitations when handling complex data. Learn how integrating spreadsheets like Excel or Google Sheets can bridge this gap, resulting in tech packs that communicate every detail needed for manufacturing success. For the grand finale, Rachel reveals how Product Line Management (PLM) systems are the ideal, offering solutions that streamline processes and provide seamless updates.  We're proud to announce our affiliation with Onbrand PLM!  Head to https://www.thebusinessofapparel.com/onbrand to discover more about why a PLM is right for you! In this episode, you'll hear: -The best tools to use for building clear and concise tech packs. -Why Adobe Illustrator is industry standard for fashion sketching. -It's important to create as many sketches as possible.  Hear why. -Investing in a PLM system is ideal.  New affiliation announcement!   Book your call with Onbrand!: https://www.thebusinessofapparel.com/onbrand   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Learn to Be A Successful Fashion Freelancer with Heidi Weinberg In today's episode, Rachel welcomes, by popular demand, successful fashion freelancer, Heidi Weinberg, aka "Sew Heidi" to the podcast!  Heidi is sharing her journey from industry insider to earning 6 figures as a successful freelancer. Heidi compares niche in the fashion industry to mall food courts and cuisine-specific restaurants, offering some context as to why it's best to not take the "everything for everyone" approach. She talks about her FAST program, a game-changer for fashion professionals aiming to transition from surviving to thriving in freelancing. Honing in on a specific area, like sustainable denim or gender-neutral activewear, can distinguish you from the masses. Heidi explains how a focused approach can enhance connections with clients and justify higher rates. A platform like Upwork plays a pivotal role in this strategy, helping freelancers establish niche-specific profiles that attract the right projects and clients. Throughout our conversation, Heidi shares invaluable tips on optimizing freelance opportunities, from crafting compelling cold pitches to leveraging LinkedIn effectively. This episode is tailored to those looking to focus on freelancing in their fashion career, but with techniques that can be applied in many other industries. In this episode, you'll hear: -How freelancing can quickly become exploited by brands. -Why you need to focus on niche in your career. -Your portfolio needs to visually make sense for a potential client. -Upwork can be a great place to get started - how to use it strategically.   Connect with Heidi: Website: https://successfulfashiondesigner.com LinkedIn: https://www.linkedin.com/in/sew-heidi/ Podcast: https://successfulfashiondesigner.com/podcast/   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

How to Run Your Business Like An Elite Athlete In this episode, Rachel is channeling her inner athlete as an entrepreneur?  Yes, you read that right! Rachel realized that the lessons learned on the field could transform anyone's approach to business success. This episode offers a fresh perspective on structuring ambitious goals, breaking them down into actionable steps, implementing strategies, and maintaining consistency, even when you may not be feeling like getting up and doing the thing. We also highlight the importance of teamwork, positivity, and well-being—qualities essential for both athletes and business leaders. Rachel shares how building a cohesive, resilient team can lead to the production of not just superior products but also mold a healthier work environment. Don't miss how adopting the mindset of an elite athlete can lead to creating impactful change within your business. In this episode, you'll hear: -Being an entrepreneur is a lot like being an elite athlete.  Hear how. -Athletes and entrepreneurs alike all need to be doing the incremental work each month, week, and day. -Watching film vs. evaluating KPI's.  It's essentially the same. -Your team is everything!   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Struggling In Your Business?  This One is For You In this episode, Rachel is raw and real. The struggles of maintaining optimism amidst the pressures of business growth, especially in the wake of the pandemic and all of the other obstacles we have in front of us are REAL. This episode explores the realities of entrepreneurship, where trust is tested, and expectations aren't always met. From challenging interactions with old friends to the frustration of investing in opportunities that don't deliver, Rachel is not holding back from the emotional highs and lows that many of us face daily.  Resilience is so needed to persevere in these turbulent times, and the gratitude Rachel feels for her dedicated team who continue to push forward is also real, but that doesn't negate the complexities of refining backend systems and acquiring the mental toughness required to sustain a positive mindset. If you're struggling and just need a few minutes to listen to someone that is in the trenches with you, this episode is for you. In this episode, you'll hear: -Unmarked Street hasn't hit the goals intended or reached all of the right people yet, but headed in the right direction. -The reality of what is happening inside the industry.   -Having a positive mindset is required for success.  Ultimately, what you believe is what will happen. -Frustration is normal.  It happens and it's okay.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Lessons in Teamwork and Leadership from ‘Top Gun: Maverick' In this episode, Rachel has come up with a pretty cool parallel between the movie, Top Gun: Maverick and Teamwork in the apparel industry. Just like Maverick and his team of elite pilots, success in this industry demands more than just technical skill—it calls for powerful collaboration and the ability to thrive under pressure. As I share stories from my experiences, I hope to inspire you to see how teamwork can elevate not just your career, but the entire creative process. Whether you're an assistant designer or a technical designer, your ability to engage and work effectively with others offers a unique edge in this industry. It's a space where resilience, self-motivation, and leadership are not just buzzwords but essential for success. I discuss the critical need to cultivate internal drive and the ability to lead amidst fierce competition.   In this episode, you'll hear: -You can still be a leader even if you're not in a leadership role yet. -How ‘Top Gun: Maverick' is a great example of the process of teamwork. -The importance of communication in this intensely competitive industry. -You have to commit to your job and yourself to be able to get to where you want to be.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

EP 100 - Celebrating Episode 100 with Rachel's Husband! In this episode, Rachel welcomes her husband to the podcast to help celebrate our 100th episode of the Business of Apparel!  We go from the playful dynamics of being each other's supporters—like when Rachel thought she'd be a "sugar mama"—while sharing tips for maintaining sanity and a healthy marriage. The secrets to a successful partnership? A good dose of humor, effective communication, and continuously challenging each other to grow. After numerous adventures have taken them all over the country and back to Colorado, each move has brought a few challenges, but also allowed for connection with various communities. Topics such as the decision to be childfree come up, which fuels decisions, allowing Rachel and her husband to pursue their passions without regret. Wrapping up, a huge thanks to our listeners!  We couldn't be at episode 100 without you and we invite you to explore further resources on our website tailored to help apparel professionals scale their businesses. In this episode, you'll hear: -Meet Rachel's husband! -Some sage marriage advice from Rachel and her husband. -How choosing to be childfree has opened up opportunities in their careers, but also in lifestyle. -Time to get vulnerable - the challenging times, especially with multiple moves.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Generational Ideas on Success, How to Grow Your Salary In this episode, Rachel is approaching the viewpoints of what salaries each generation feels is necessary to be successful and how it shapes the wildly different perceptions of financial success. The fascinating disparities in salary and net worth expectations among these age groups is staggering.  What's even more fascinating is how these figures reveal the broader economic challenges and aspirations defining each generation's unique view of success. We'll also unpack what the average salary looks like in comparison to what average salaries look like in the fashion and apparel industry. No matter what, patience, persistence, continued education, and professional growth can lead to financial success in the challenging yet rewarding world of fashion, as well as other industries in our society. In this episode, you'll hear: -The amount each generation thinks they need is very indicative of how they define success. -There's a huge misconception about "overnight" success. -How to earn more and grow your salary in the fashion industry. -Average salaries in the fashion industry.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

3 of The Biggest Myths About The Fashion Industry In this episode, Rachel is revealing the 3 biggest myths and misconceptions like starting a line with a lot of products or making something for everyone.  There's actually a lot of bad information out there about the fashion and apparel industry that can stifle growth for new brands and fashion professionals and we're here to set the record straight. This episode is a bit of a sneak peek into our upcoming FREE, yes, free workshop series set for 2025, tailored for fashion design students, startups, and seasoned industry veterans. The workshop provides actionable steps and frameworks to help you navigate these misconceptions and forge a successful path in fashion. Don't miss out on our 90-minute Friday sessions designed to boost your industry knowledge and career prospects. In this episode, you'll hear: -There's a lot of bad information out there about the fashion and apparel industry.  Get a leg up on the competition by attending our free workshops! -Whether you're a student, industry pro, or startup brand, there is something everyone can take away from this. -The 3 biggest myths about the fashion industry, explained!   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Behind the Scenes of Podcasting In this episode, Rachel is sharing her personal journey of starting this podcast in a way that suited her introverted nature. From choosing the right equipment to mastering camera engagement techniques, get an insider's look at the essential tools and strategies that keep the content fresh, engaging, and flowing. Consistency is key, and Rachel shares how life happening, like moving, makes it a little challenging to maintain a regular release schedule filled with diverse content—from solo episodes to industry leader interviews. Plus, get a sneak peek into exciting changes coming in 2025 that promise to elevate your listening experience. In this episode, you'll hear: -Reasons why Rachel started the Business of Apparel Podcast. -How to start your own podcast - get recording! -Consistency is key.  The strategy behind the structure of the podcast that makes the consistency happen. -Challenges Rachel has experienced, especially with guest interviews and what to expect in 2025!   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Goal Setting 101: How to Set Goals for 2025 Happy New Year!  In this episode, Rachel is walking us through how to set goals for 2025, and even sharing a few of her own goals with unmarked Street. Rachel also talks about her inspiration from Rachel Hollis's audiobooks and discusses the significance of envisioning long-term goals and working backward to create actionable steps. Whether you're an entrepreneur, a small business owner, or someone with personal aspirations, you'll discover the importance of setting realistic targets in the pursuit of success. Finally, Rachel shares effective strategies for improving conversion rates through goal setting. Emphasizing the value of testing different messaging approaches, she explains how building rapport by offering valuable content can foster trust and familiarity with potential clients. By breaking down goals into smaller, manageable steps,  you can set achievable targets that lead to meaningful outcomes.  In this episode, you'll hear: -The tools you have to be equipped with to be an entrepreneur. -Look forward in your goal setting to work backwards. -Actionable steps you need to take to help reach your goals. -Our goals at Unmarked Street for 2025.   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

EP 95 - What to Expect in The Fashion Industry in 2025 (Happy Holidays) Happy Holidays and welcome back!  In this episode, Rachel is reflecting on personal traditions for this time of year along with goal setting and what to expect in 2025 in the fashion industry.  As we approach 2025, it's a perfect opportunity to hit the reset button, close the books on 2024, and set fresh goals for the coming year. Despite the challenges faced by the fashion industry in 2024, Rachel offers encouragement and reminds you that we are all in this together, with signs of economic improvement on the horizon. Let's embrace a positive outlook together and express gratitude for the past year's experiences. In this episode, you'll hear: -The very peaceful tradition Rachel has on Christmas morning. -The new year is a great time to start fresh, despite what you hear! -Things are looking up in the fashion industry in 2025.  What to expect. -Make those resolutions if you want to - do you!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

How Much You Really Need to Save to Start An Apparel Line In this episode, Rachel answers one of the most important questions you need to know the answer to when starting an apparel line: how much do you REALLY need to save? Learn why $200,000 is a realistic figure and what that truly covers. Spoiler alert: It's all about aligning your resources, from understanding website fees to navigating taxes and legalities. That's not all.  We'll talk about the real-world challenges of working with factories that might not fully grasp your target market's body types, and how these nuances can make or break customer satisfaction. Should you decide to start with a modest $1,200 or coming in strong with $5 million, a strategic plan is your best friend. Learn strategies to manage expenses and even leverage credit cards to smooth out cash flow hiccups. Plus, discover why being part of a community is invaluable, offering exclusive insights and resources.  This episode is a must-listen reality check for anyone looking to start an apparel line. In this episode, you'll hear: -Realistic costs associated with starting an apparel line and ways to distribute those costs throughout the process. -The importance of quality when it comes to your garments. -Why not focusing on fit is a HUGE mistake: customers simply won't come back. -You can start with less, but be prepared for a very lengthy process.   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

EP 93 - New Potential Tariffs, How They Will Impact the Apparel Industry In this episode, Rachel is tackling a subject that's been on everyone's minds, tariffs and what that means for businesses AND consumers. We start by unraveling the concept of duty rates, how tariffs are calculated based on the manufacturer's cost rather than the retail price, highlighting how this affects brand expenses and consumer prices. Rachel also touches on the importance of sourcing materials strategically to maintain favorable rates and make informed manufacturing decisions. We'll explore the challenges of U.S. apparel manufacturing amidst recent tariff announcements and examine the hurdles of domestic production due to limited infrastructure and workforce. Finally, we'll look at strategies for businesses to mitigate these effects of tariffs, such as pre-purchasing materials and planning long-term production needs. By holding inventory or raw goods, companies can help avoid future tariff-related expenses to a degree. While this episode was pre-recorded and information may change by the day, it's important that we stay informed and proactive as we navigate these potential economic changes together. In this episode, you'll hear: -Tariffs are not a new concept, but what exactly are they and how do they affect businesses and buyers? -Different areas are subjected to different duty rates. -The challenges of manufacturing in the U.S. is largely due to our infrastructure. -Ultimately, it's up to the brand whether or not to pass along the additional costs to the buyer. -What steps can we take now to minimize impact of these new, potential tariffs.   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

EP 92 - Answering All of Your Apparel Sourcing Questions with Expert, Cheryl Tzeng In this episode, I'm sitting down with Cheryl Tzeng from Short Street Company to answer all of your questions about apparel sourcing! We explore the critical factors for selecting the right factory, including evaluating capabilities for your specific product type and ensuring alignment with your brand's production needs. Cheryl is an expert in sourcing and is sharing her wealth of knowledge on building strong factory partnerships through open communication and mutual respect. Cheryl also shares how strategic decisions about the country of origin to optimize costs and enhance product value are essential. Sustainability and social responsibility come to the forefront as we discuss the importance of certifications like Blue Sign, fair wages, and community involvement when choosing your manufacturing partners. Cheryl offers advice on negotiating vendor contracts to foster mutually beneficial relationships, such as tailoring minimum order quantities (MOQ's) and lead times to fit your brand's unique needs. We get into production planning strategies like establishing clear Service Level Agreements (SLA's) and maintaining organized processes to mitigate risks and ensure quality standards. This episode is packed with so much valuable information to help you streamline your production process and cultivate lasting partnerships in the apparel industry. In this episode, you'll hear:  -The top 3 things you need to consider when choosing a factory to work with. -Don't sleep on Country of Origin!  Hear why it's so important. -How sustainability factors into your manufacturing starts with where YOU want to be. -Lead times and MOQ's are essential when it comes to negotiating terms of a contract with your factory. -You must set expectations with your factory...it helps everyone involved. We can't wait to hear what you think of this episode!   Connect with Cheryl: LinkedIn: https://www.linkedin.com/in/cheryltzeng/ Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Thanksgiving Gratitude and Being Grateful For What's Next Happy Thanksgiving!  In today's episode, Rachel is giving thanks and reflecting on her daily practice of gratitude that truly transforms her mindset, as well as expressing how grateful she is for what's coming up! Focusing on small, daily joys can lead to a more positive outlook, even when life gets tough. Recently, Rachel was inspired by the vibrant energy of students at Colorado State University, where she had a fulfilling experience of engaging with these future industry leaders through speaking engagements and mock interviews.   This collaboration is a key part of Unmarked Street's upcoming initiatives, highlighting the impact of giving back and building a supportive community as we build something special for 2025.  Make sure you listen to the full episode for all the details about what's next at Unmarked Street! In this episode, you'll hear: -Happy Thanksgiving!  What I love so much about this holiday. -How a consistent gratitude practice can really make a huge difference in your life. -The intention behind practicing daily gratitude. -One thing I'm grateful for that is coming up at Unmarked Street!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Chasing Revenue vs. Chasing Consistency In this episode, Rachel is aiming to shift focus from immediate revenue to long-term stability through consistency and tips on how to modify your approach. After her experience with hiring a bookkeeper and seeing how they transformed her financial management views, it helped Rachel gain perspective and remain positive, even if revenue targets for 2024 remain unmet. Laying a rock-solid foundation is crucial for achieving future success. We also touch on the impact of patience and routine tasks that we do every day and how these tasks are actually what set us up for true success in the long run. Rachel provides tips for organizing roles and responsibilities as well as how analyzing data can enhance business operations. By shifting your mindset from chasing revenue to chasing consistency, your apparel brand will have a better chance to flourish in the industry. In this episode, you'll hear: -Rachel opens up about not hitting her financial goals for this year. -It takes time to lay a good foundation for your business. -It's the work you don't want to do daily that moves the needle forward. -Keys to focus on: Clearly defining team roles and data analytics.   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Behind the Scenes of Life As A Design Director with Megan Krajco In this episode, Rachel connects with Megan Krajco as she navigates her brand new role for Paka as a Design Director. Megan shares her nearly two-decade journey from an intern at Garnet Hill to a design director role, offering just a snapshot of the wisdom she's gained along the way. Megan's self-direction and perseverance played a pivotal role in her growth through the ranks. From marketing insights to merchandising strategies, her extensive experience with small to mid-sized brands has equipped her with a holistic view of the industry. Megan emphasizes the power of networking, continuous learning, and the invaluable support of industry connections, all of which are essential for anyone looking to craft a thriving career in fashion. We also touch on the essential role of mentorship and leadership development in shaping a successful professional path. Explore Megan's thoughts on the impact of supportive versus stifling managers and the importance of maintaining a positive attitude amidst challenges. This episode offers an enlightening discussion that focuses on the intersection of creativity and business acumen in the apparel world.    In this episode, you'll hear: -Megan's journey into the apparel industry and her self-guided approach to gaining traction in her career. -Learning to take the ego out is key! -Working with small startups allows opportunity for testing theories and creating an iconic look for the brand. -What you do will always affect someone else - you become a better designer when you understand the process along the lifecycle of a garment. We can't wait to hear what you think of this episode! Connect with Megan: LinkedIn: https://www.linkedin.com/in/meganakrajco/ Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

California's New Legislation for Apparel Sustainability In this episode, Rachel is getting into the nitty gritty about California's new legislation coming into place that focuses on apparel sustainability, AB 347 and SB 707.. These regulations are not just another legal hurdle but a driving force compelling brands to rethink their materials and processes, particularly in reducing reliance on harmful PFAS (forever chemicals). European precedents have actually been pushing the U.S. to adapt swiftly for years now and we're examining the innovations emerging from this challenge and the industry's race to maintain product quality without compromising on these new environmental standards. Rachel breaks down all of the information she has received and goes into detail, helping us to understand what some of the terminology really means.  We also focus a bit more on the potential of SB 707 in addressing textile waste. It's not just about recycling but about building a sustainable framework for the future. We'll dissect how SB 707 is paving the way by encouraging community involvement and innovation in garment recycling. Perfection does not exist though and Rachel is sharing what her personal concerns are regarding the recycling of particular types of goods.   For more information about the new legislation, please visit http://www.californiaoutdoor.org/.     In this episode, you'll hear:   -What exactly are PFAS? -How does the fashion industry use PFAS and what the industry is doing to lessen the use of these forever chemicals. -Why you need to take action NOW. -Detailed breakdown of each bill and the concerns Rachel has about future recycling plans.   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Embracing Empathy and Comfort Through the Apparel Business with Barely Canadian Founder, Kelly Slattery In this episode, Rachel is chatting with Kelly Slattery, the visionary co-founder of Barely Canadian, who is sharing insights from her journey on establishing a brand with a heartfelt mission. Cozy apparel is only part of the story as Kelly forges a brighter future for youth in the foster care system. Through her nonprofit, Fosterpreneur, she empowers youth to build their own brands and secure stable futures, all while instilling the values of gratitude and positivity that are foundational to her life and work. Barely Canadian's commitment to using high-quality materials and maintaining high standards sets it apart, even attracting partnerships with major retailers like Neiman Marcus. Kelly's dedication extends beyond business as she fosters and mentors youth, and builds community networks like "Power Ladies" to support women in Los Angeles. Her motto, “the more we give, the more we get back” is a testament to how this episode highlights the power of community, emphasizing how these connections can drive both personal and professional growth.   More about Barely Canadian: Barely Canadian is a family business that creates insanely soft sweaters, hoodies, onesies, sunsies, smittens, and other comfy apparel and accessories to keep you cozy, feeling at home, and layered in color, love and acceptance. Having both fostered and adopted from foster care, we are passionate about our mission to continue to serve foster youth, and to share the gifts these deserving and brilliant kids bring to our world. Barely Canadian is all about giving back through extreme softness. We're redefining premium apparel and accessories by combining unbeatable softness, sheer luxury, and sustainable practices. We locally source and craft our garments and accessories from unbelievably soft, sustainable materials that leave you feeling as good as you look. But here's the exciting part: we don't just offer pre-made pieces! We invite you to be part of the creative process, infusing your unique branding and style into our high-quality, custom creations.   In this episode, you'll hear: -The mission behind the brand, Barely Canadian. -Always be kind, even when something has gone wrong. -How the chosen fabric for the brand embodies the mission of comfort and empathy. -Mistakes Kelly has made in her business, but always keeping in mind - there's always an answer. We can't wait to hear what you think of this episode!  Connect with Barely Canadian: IG: https://www.instagram.com/barelycanadian/ Website: https://barelycanadian.com/ Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.

Our Community Asked, We Have Answers!  Unmarked Street Q&A with Rachel In this episode, Rachel addresses the questions asked by those in the Unmarked Street community like, How has Unmarked Street grown so fast, How have we gotten to 15,000 Instagram followers, and so much more! First, it's important to know that personal definitions of success can vary greatly.  Rachel shares her initial vision of achieving a steady five-figure monthly income and how this mindset, inspired by witnessing other success stories, propelled our company forward.   Rachel answers each question in detail and drops invaluable knowledge about how managing your money mindset is so impactful, why podcasting makes the most sense given Rachel's personality, and how learning to “get over it” when it comes to being on camera really helped nip insecurities right in the bud. Also, learn how our commitment to exceeding client expectations, authenticity, and a holistic approach to services has fostered strong relationships and community growth.   In this episode, you'll hear: -Success looks different to everyone - we're just getting started. -Learn to manage your money mentality. -Engagement is key for Instagram growth. -Learning to get over your insecurities on camera is essential for not just podcasting, but for the success of your business.   We can't wait to hear what you think of this episode!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Finding the Real Treasures in the Struggles with Youer Founder, Mallory Ottariano In this episode, Rachel sits down for a fascinating conversation with Mallory Ottariano about her unexpected journey into fashion entrepreneurship and the creation of her brand, Youer.. From dreaming of architecture to finding her true calling in design, Mallory's story is one of creativity, resilience, and innovation. She recounts her beginnings with a simple Etsy shop and the eventual evolution of her previous brand, Kind Apparel, ultimately leading to the creation of Youer. Her journey is filled with passion and the determination to ultimately make it work, no matter what it took. In the early days of the pandemic, Mallory faced overwhelming supply chain disruptions, like many, that threatened the very survival of her business. This episode details her struggle to maintain production, operate from a basement, and even code a crowdfunding page from scratch. Through incredible perseverance, she successfully rebranded her business and pivoted to in-house production, setting the stage for a triumphant product launch that would change the trajectory of her business as she knows it. We also explore the unique marketing strategies that have set Youer apart, including an annual treasure hunt event and various other marketing tactics. Mallory's approach to being the face of her brand, her engaging social media presence, and her carefully-crafted content make her a must-follow and stand-out in the community of apparel.   More about Youer: In 2012 I was fresh out of architecture school and looking to keep a creative outlet alive so I bought a $100 serger (a sweet sewing machine) on eBay and started sewing clothes in my parents basement (like, the closet where the Christmas decorations are stored part of the basement) to sell on Etsy. My mom found a great free table on the side of the road and loaded it on to the roof of her '98 Subaru and that was my work station. My materials were thrift store clothes that I would spend hours shopping for and cutting up to sew into really wacky things that were colorful and weird and one of a kind.     In this episode, you'll hear: -Mallory's incredible journey that led to her starting her brands. -The tough journey through the pandemic and the one product launch that turned everything around. -Some of the biggest obstacles in manufacturing in the US, particularly from a remote location in Montana. -The marketing advice Mallory did not take that ultimately worked out for the better. We can't wait to hear what you think of this episode! Connect with Youer: IG: @shopyouer Website: https://www.shopyouer.com/ Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Don't Make This Mistake!  The Importance of Product Ownership In this episode, Rachel is getting really passionate about the possibility of making one huge mistake…not taking ownership of your products in your apparel brand. In Rachel's 20+ years of experience in the apparel industry, she's seen and heard it all. She shares real-life stories and recent client calls that demonstrate how skipping certain steps can compromise your product's quality and jeopardize your brand's future. From production mishaps to changing vendors, she goes deep in explaining the significant dangers and highlights why it's important to retain control over your tech packs, patterns, and materials to ensure consistency, customer loyalty, and brand survival.   In this episode, you'll hear: -A lot of start-ups are developing product through their manufacturers - why this is a HUGE mistake. -At some point, you will need to diversify your sourcing base. -A real-life example of what can go wrong and what can happen when there's a mishap with your factory. -Why it's important to own your tech packs and patterns and how this helps you in the future.   We can't wait to hear what you think of this episode!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.

How An Unconventional Childhood Experience Shaped A True Fashion Visionary with Crystal Cave In today's episode, Rachel has the pleasure of welcoming Crystal Cave, former celebrity stylist and entrepreneur to the podcast! Crystal is a third-generation entrepreneur with an impressive lineage in the apparel and retail world. From her grandfather's trailblazing efforts in the music industry to her own early achievements, Crystal's story is a masterclass in innovation and perseverance. Along her storied path, Crystal created Poppy Row, one of the pioneering size-inclusive apparel brands. Through candid stories about managing the brand, coping with a head injury, and navigating a health diagnosis, Crystal shares how coaching and faith have helped her use style as a tool for empowerment. We then tackle the complexities of running a size-inclusive fashion brand, touching on financial pressures, critical feedback, and market realities. Plus, get a sneak peek into the 7-Day Challenge that The Product Visionary is hosting!  This episode is NOT to be missed.   About The Product Visionary: Crystal grew up in upstate New York, where she was lucky enough to spend her childhood creating and dreaming up products for her Poppy's national retail chain—a place where she discovered her passion for retail, product development + marketing.   Now, with several award-winning products to her name and features in ELLE, SELF, and NBC, She's made it her mission to help visionary entrepreneurs like you take that leap from dreaming to doing.    In this episode, you'll hear: -Crystal's unconventional upbringing, surrounded by entrepreneurs and being exposed to all facets of retail and business. -How Crystal was led to start her own size-inclusive apparel company after working on Madison Avenue in New York City, L.A., and on Taylor Swift's Red Tour. -The REAL challenges of being in the size-inclusive apparel space. -Crystal shares actual data she collected from sales in the size-inclusive space with her line, Poppy Row. -A sneak peek into the 7-Day Challenge, hosted by The Product Visionary! We can't wait to hear what you think of this episode!  Connect with The Product Visionary: https://theproductvisionary.com/  Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Fashion Freelancer vs. High-End Consultant: How to Choose the Right Industry Professional For You Welcome back to The Business of Apparel Podcast!  In this episode, Rachel is breaking down the characteristics of both freelancers and high-end consultants in the Fashion industry, and what to think about when making this choice. There is an infectious enthusiasm to freelancers new to the industry, but one thing is for sure, real-world experiences will absolutely come into play here, which you will find out why when we use our recent project with a cycling apparel brand that struggled with fit and communication issues as an example. There is an art to finding the best fashion freelancers for your projects using platforms like Upwork and LinkedIn, which you will learn. We'll also talk about which tasks can be efficiently handled by less experienced freelancers and why partnering with a consulting agency like Unmarked Street can save you time and money. We'll get into the importance of understanding factory operations and the order of operations to ensure your designs are production-ready. Whether you're new to the fashion industry or a seasoned professional, this episode has something for everyone looking to optimize their approach to apparel design and production.   In this episode, you'll hear: -How Rachel classifies Unmarked Street in the realm of freelancing and high-end consulting. -Something that Rachel has noticed among freelancers who are fairly new to the industry. -The perks of hiring freelancers and where to find them. -There are details only a high-end, experienced consulting agency can help you with.   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.

Jumping Into Size-Inclusive, Sustainable Fashion with Hayley Matthews-Jones In today's episode, we are back with a brand-new guest interview! This time, Rachel is chatting with Hayley Matthews-Jones, the visionary founder behind The Jump. Discover how Hayley has shaped her understanding of local economies and sustainability, and why her personal struggles with finding the perfect jumpsuit fit inspired her to launch The Jump. We'll also learn about the importance of domestic manufacturing and the critical role of engaging with customers through surveys can be so helpful in the product development process. One of the most challenging aspects for any small business is finding funding, which Hayley dives into, including the rigorous application and pitch process of the Hatch Bloomington contest. Additionally, we touch on the importance of business planning, self-accountability, and maintaining a strategic vision for entrepreneurial success. We'll also explore the significance of building an email list from the get-go to ensure reliable customer communication despite the volatility of social media platforms.    About The Jump: The Jump is a size-inclusive jumpsuit brand that will be sustainably made in the US. We're currently in the research and development phase, with a goal to launch in Fall, 2025. Although we didn't make it to the final round of Hatch Bloomington, we're moving ahead with planning. We're currently conducting a user survey to learn more about our customer needs.   Take the survey here: https://docs.google.com/forms/d/e/1FAIpQLSe03FzrSq-jk8rSBNdXF-OtPr9G9V_tVB0tHOkr9k8ECb9SAQ/viewform   In this episode, you'll hear: -How The Jump got started and what Hayley noticed in her own collection of jumpsuits. -Recent survey findings! -How Hayley was able to reach the Top 10 in her Pitch Fest! -It's so important to stay focused on where you're going when you're in the trenches of the day-to-day in your business. -Always check your local community (Library, Chamber of Commerce, etc.) for free resources in the small business realm. We can't wait to hear what you think of this episode! Connect with The Jump: https://shopthejump.com/   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.

New Rebrand Announcement + Exciting Updates for Unmarked Street! We are so excited!!  In this episode, Rachel is announcing the new rebrand of The Business of Apparel and Unmarked Street!  You may notice a few changes as you're watching this new episode and going forward, but that's not all that's happening.  Rachel and her team have been working around the clock to bring a much-needed refresh including color palette changes and content updates. The episode begins with a little bit of a personal update and how Rachel is approaching this new era and what exactly led to the change. We also update you on why the brand's visual identity and marketing strategy will change to better reflect Rachel's personal style. This episode also covers updates to our website and marketing efforts, including fresh ad campaigns and the continued commitment to weekly podcast episodes, including getting back to guest interviews! We're thrilled to introduce our new live show, "Money Mondays" on YouTube, where Rachel will share budget, finance, and money stories in regards to the fashion and apparel industry. There's much more going on behind the scenes as we roll out our new weekly content schedule designed to keep you informed and engaged across multiple platforms. Tune in for more unique content and valuable industry insights as we head into the future!   In this episode, you'll hear: -Rachel's personal update and how she's approaching this new era. -Why it was important to come back to Colorado -All of the visual changes you will see for The Business of Apparel and Unmarked Street. -So much content coming - new LIVE videos, Facebook group, and an automated “Secrets Behind Billion Dollar Brands” Workshop, just to name a few!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.

40 to 40 Series, Week 6: Confirming and Questioning My Stance on Religion In this episode, Rachel is wrapping up the 40 to 40 series with the controversial topic of Religion.  Rachel grew up in a devout Catholic family, and was accustomed to the rituals and traditions that defined her early years—attending Catholic school, participating in weekly mass, and going through various sacraments like baptism and first communion. She recounts her journey through Catholicism, the doubts that surfaced, and how these experiences prompted her to question if this faith truly resonated with her personal beliefs and values. Transitioning from a strictly religious upbringing to an agnostic stance opened Rachel's mind to a broader spectrum of belief systems, allowing her to maintain a non-judgmental outlook. We explore the significance of cultivating personal spirituality outside the confines of organized religion, and how moral and ethical values have consistently guided her life. Emphasizing the importance of self-pride and authenticity, she reflects on how these principles contribute to a fulfilling existence. Finally, prepare for an exciting future at The Business of Apparel Podcast, which will kick off with a rebranding announcement!  So, stay tuned, and don't miss it!   In this episode, you'll hear: -Rachel's Catholic background and a history of sacraments in the Catholic church. -When Rachel started to question her relationship with Catholicism and the church. -Some of the challenges Rachel started to see in regard to her values. -Why Rachel was devastated after being told she couldn't be saved and was going to Hell. -How being Agnostic is a much better fit at the moment for Rachel.     Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

40 to 40 Series, Week 5: My Gender Discrimination Story In this episode, Rachel is discussing another hard-hitting topic in the 40 to 40 Series, this time…gender discrimination. Growing up, Rachel was always told that hard work would pave the way to success, but her journey in the corporate fashion industry has shown a harsher reality. Rachel shares very personal stories of confronting gender discrimination and the systemic biases that undermine women's ambitions. She touches on the harsh perceptions and roadblocks she faced, especially when her choice to be child-free led to judgments and obstacles that no amount of hard work could change. The fight for pay equality is a tough battle, one that Rachel knows all too well. She recounts a struggle when she was offered a promotion with a glaring pay gap compared to my male predecessor. With the help of the DEI department, they unearthed shocking systemic pay disparities affecting women in their company. The resistance they faced will shock you. Finally, Rachel shares a significant personal experience with gender discrimination from a female manager, highlighting how deeply hurtful words can be. Do not miss this episode and prepare to gain valuable insights and learn how we can all contribute to a more inclusive and sustainable world.   In this episode, you'll hear: -The TRUE definition of feminism. -Equity vs Equality. -The amount of pushback from female leadership Rachel encountered while fighting for equal pay. -How the fear of being walked all over creates a persona you don't want to develop. -The one thing Rachel was told that she still can't believe to this day!     Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

40 to 40 Series, Week 4: Adrenaline Junkie! In this episode, Rachel is taking us along for the ride in the next part of the 40 to 40 Series! What happens when a skydiving enthusiast, a Formula 1 fanatic, and a triathlete steps into the business world? Rachel is sharing the more thrilling side of her life — from the heart-pounding jump out of a plane to the high-speed excitement of following Lewis Hamilton on the Formula 1 circuit. Plus, Rachel shares details about her journey back into triathlon training and her mutual love for cycling. Let's also not forget the giant leap from leaving a corporate 6-figure income and benefits behind to solopreneurship - the ultimate calculated risk! This episode promises to offer a unique glimpse into the adventurous side that fuels Rachel's passion, both in and outside of the business.   In this episode, you'll hear: -There is NOTHING like skydiving! -How incredible it is to feel your heart pounding at a Formula 1 race. -As an avid cyclist, Rachel begins training again for another adventure! -An explanation of how walking away from a 6-figure income, podcasting, and owning a business alone is the ultimate calculated risk.     Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

40 to 40 Series, Week 3: Our Childfree by Choice Story In today's episode, Rachel is going a little deeper in the 40 to 40 Series and approaching the subject she and her husband rarely, if ever, talk about publicly…the decision to be Childfree by choice.  Together with her husband Kyle, Rachel navigated the realm of societal expectations and internal struggles to make a conscious decision that aligns with their values and aspirations. Rachel reflects on her early experiences with babysitting and being a nanny, and how much she absolutely adores kids and supports the lifestyle choice to have them. Rachel also sheds light on how this life choice has profoundly impacted her personal and professional goals, granting the liberty to scale her business and travel spontaneously, without thinking about school schedules, and other intricacies involved when children are in the mix. In this episode, Rachel truly emphasizes that having children is an extremely personal choice that you get to make and there is support for your choice.  We encourage you to listen to the episode in its entirety and embrace perspectives of those contemplating similar decisions.  Feel free to connect with Rachel about any of the points discussed in this episode as we encourage dialog and conversation to move forward and achieve success in any area of our lives and businesses.    In this episode, you'll hear: -Defining why the term “childfree” over “childless” is preferred in this community. -How incredibly difficult this decision was and Rachel's history with babysitting and children, including being certified with the Red Cross! -The importance of opening up to the discussion about following the feeling of not being ready for kids. -The opportunities Rachel and Kyle have created for themselves related to the choice they've made. -Utilize resources to help guide you in your own decisions and always know there is support and compassion for whatever choice to do make.   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

40 to 40 Series, Week 2: You Can Take the Girl Out of the Midwest, but You Can't Take the Midwest Out of the Girl In today's episode, Rachel is continuing the 40 to 40 series with an intimate exploration of how her Midwest upbringing and large family dynamics have shaped her journey as a fashion entrepreneur. Growing up in Ohio with a strong German Catholic background and a very large family, reminiscent of Hulu's “The Bear,” Rachel certainly took on a few unique experiences and values. She touches on how living near her grandparents' farm instilled a deep respect for nature and animals. Additionally, Rachel reflects on the initial instinct to pursue a career in medicine due to her family's strong medical background, and how she ultimately found my passion for apparel design.   Rachel also discusses her personal journey of stepping outside traditional life expectations as a geriatric millennial. From attending art school to moving to New York City for internships, these experiences broadened her horizons and opened up new opportunities. She started to miss the sense of belonging and community in the fast-paced life of big cities, which led her to seek out the warmth and friendliness of the Midwest which ultimately landed her looking for a balanced lifestyle in Colorado.   In this episode, you'll hear: -How “The Bear” relates to many of Rachel's childhood experiences. -Why Rachel tended to feel like the family oddball. -The importance of feeling like you're ready to move on from where you grew up, but always having an appreciation for it. -Why Colorado feels really fulfilling right now! -THE Ohio State culture and how it influenced Rachel's college career.     Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet   Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

40 to 40 Series, Week 1: Confessions! In today's episode, Rachel is embarking on a special six-week "40 to 40 Countdown" series to celebrate her 40th birthday! In this inaugural episode, Rachel candidly shares her journey of overcoming discomfort with social media and highlighting her commitment to honesty, as it is consistently one of her most treasured values. She bravely opens up about personal experiences, including the need to occasionally lie for security reasons and a traumatic home robbery. In the second part of the episode, Rachel goes deeper into the critical importance of cybersecurity in her daily routine from secure password managers to avoiding the sharing of sensitive details, Rachel outlines practical steps to protect personal information. She also busts the myth of the "CEO lifestyle" by sharing her own balanced morning routine, NOT starting at 5am like all of the gurus tell you to do to be successful. Stay tuned and get to know Rachel much more in the remainder of this series!   In this episode, you'll hear: -This series is all about transparency and honesty and will help you decide if Rachel is the right fit for you! -How an experience with a home robbery helped Rachel learn to lie for safety reasons. -Pro tip: Take photos of everything you own in your home! -Rachel is not a morning person!  And you don't have to be either.     Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

On the Move: Our Crazy Moving Stories from Over the Years, Part 2 In today's episode, Rachel is continuing the journey with part 2 of the On the Move series.  This unique series features part 1 of the crazy moving stories from over the years, beginning with just before the Great Recession all the way up to right before this last move in the last episode. Part 2 covers the recent epic move from California back to Colorado—Rachel's 12th relocation! From the exceptional service of Atlas Van Lines to the chaotic nightmare with an unnamed moving company, Rachel shares her best and worst moving experiences. You'll walk away with invaluable tips on choosing reliable movers, handling unexpected hiccups, and navigating the emotional rollercoaster of relocating. The journey from California to Colorado was filled with unexpected roadblocks that would test anyone's nerves and flexibility. Picture this: the anxiety of a house appraisal, the necessity of walkie-talkies for seamless communication, and the sheer relief of a successful sale. Rachel also recounts a critical moment when her car faltered in the scorching heat of Bakersfield, California. Thanks to the incredible team at Audi Bakersfield, she managed to survive this ordeal, highlighting the importance of being prepared for any emergency during a long move.   In this episode, you'll hear: -Why having a moving company you can trust is so, so valuable. -A recount of an experience with a moving company that was pretty terrible. -What it was really like trying to sell a house in the San Jose area in 2023. -A recount of the time between closing on the house in May to actually arriving in Colorado. -The chaos that ensued on the drive and ways to be better prepared to handle whatever comes at you during a big move.   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

On the Move: Our Crazy Moving Stories from Over the Years, Part 1 In today's episode, Rachel has got us wondering…where in the world is Rachel!?  This unique series features part 1 of the crazy moving stories from over the years, beginning with just before the Great Recession all the way up to right before this last move JUST made (stay tuned for part 2). We'll also talk about the latest transformations in our business and podcast. We promise you'll gain practical insights into high-level business ownership and the creative process of rebranding Unmarked Street. Plus, get an exclusive peek into our new series, "40 to 40," as we approach my 40th birthday with a fresh perspective and innovative content. The first part of our journey takes us from the cold, and a lot of times, dreary state of Ohio to the beach landscapes of Santa Cruz, California, revealing how each move impacted our professional and personal lives. If you've ever wondered what it's like to adapt to new communities while running a remote business, we share our firsthand experiences, from the early days of Kyle mastering remote work to the highs and lows of apartment hunting and home building. I guess in a way, we truly were digital nomads. As we settle back into Colorado, we prep you for part 2 where we offer valuable tips for anyone planning a cross-country move, and some advice based off of what we could have done better!   In this episode, you'll hear: -Some of the evolutions you can expect at Business of Apparel and Unmarked Street in the coming months. -The move that started it off in Ohio. -How the Great Recession of 2008 affected Rachel and Kyle's next move. -Why it's important to ask for a relocation package when working (and moving) for a corporate company! -The CRAZY schedule we kept in California that became truly unsustainable. We can't wait to hear what you think of this episode!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

Don't Just Survive, Learn How to Thrive in Your Apparel Business! In today's episode, Rachel is showing us that it is absolutely possible to thrive in the apparel industry during challenging economic times. She doesn't hold back on the real struggles—and welcomes triumphs, of running an apparel business. Even as Rachel enters her third year at Unmarked Street, making great money doesn't necessarily translate to annual profit. This episode explores the importance of scrutinizing every dollar spent and assessing the ROI to finally achieve that elusive profitability. We'll also dive into topics like making sure you're always learning and brand messaging.  Spoiler alert! It's crucial for increasing visibility and establishing your brand as an industry leader. Finally, we address nurturing brand loyalty, especially in the sustainable apparel sector, and how locking down your systems and processes is essential for future growth. Don't miss out on actionable tips for maintaining customer loyalty, enhancing brand messaging, and fostering collective growth within the apparel industry. In this episode, you'll hear: -Make sure you're bringing in more money than you are spending. -Rachel's huge goal for the year! -Think about your ROI on anything that you do in your business and really hone in on your brand's messaging. -Hard truth: You will not always have new customers coming in. -Lock down those systems and processes, yes, even the boring stuff, so you are prepared for that growth in the future. We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet

How Unmarked Street Does It Differently: Tips to Avoid Burnout In today's episode, Rachel is addressing a chronic issue in the apparel industry, burnout. Unmarked Street is leading the charge in creating healthier work environments by setting clear boundaries and recognizing what truly matters. You'll hear practical tips like avoiding work apps on personal devices and maintaining meaningful communication that can transform your daily work experience and help your team thrive. The pursuit of a balanced life led us to loosely follow a four-day workweek, where Fridays become CEO days for strategic focus and creativity. If a four-day week isn't feasible in your corporate setting, Rachel offers alternative strategies like Summer Fridays and no-meeting days to help you manage your workload and prevent burnout. Lastly, we discuss how Unmarked Street's unique approach of combining strategic business coaching with hands-on execution helps alleviate client burnout. By working remotely, we've noticed benefits like increased productivity and significant cost savings, allowing us to attract top-tier talent while maintaining competitive pricing. This episode is not-to-be-missed if you're headed down the path of burnout.   In this episode, you'll hear: -Actionable tips to help avoid burnout and create balance between work and personal life. -The benefits behind designating certain days of the week for certain tasks. -Every single person on this planet has a relationship with apparel! -The importance of being able to relieve stress for the client. -The difference between hiring a coach and hiring Unmarked Street. We can't wait to hear what you think of this episode!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/