Podcasts about jebcommerce

In this episode of the Profitable Performance Marketing Podcast, host Jake Fuller, CEO of JEBCommerce, sits down with Steven Brown, CEO at Moonpull, to explore the evolving landscape of affiliate tracking amid changes in consent laws. With insight based on decades of experience, Steven navigates the complexities of tracking developments including the establishment of Moonpull to solve tracking issues. They delve into Europe's stringent consent regulations compared to the emerging U.S. laws, discussing the profound effects they have on merchants needing to adapt.Steven highlights the hierarchy of tracking methods, emphasizing the precarious position third-party cookies hold—especially with Google's delayed phase-out looming. As they discuss the sometimes frustrating world of implementation, their conversation underscores the importance of collaboration across networks, publishers, and advertisers to optimize program performance and maintain trust. If you suspect there's mischief afoot in your affiliate tracking, do your program a favor and join in for a savvy, enlightening dialogue.

Join Jake Fuller, CEO at JEBCommerce, in this engaging episode of the Profitable Performance Marketing Podcast as he interviews Will Fraser, the Head of /advocate at impact.com. They delve into the nuanced differences between referral and affiliate programs and the significance of brand ambassadors. Will shares insights from his journey from social media promotions to developing a sophisticated referral platform that evolved into /advocate at impact.com. Expect a lively discussion on incentives, common pitfalls, and best practices in referral marketing, ensuring loyal customers become your product's top referrers. Whether you're looking to retain customers or attract new ones, this episode is a treasure trove of practical advice and strategic brilliance. Tune in to learn how understanding these dynamics can transform your marketing strategy without running headfirst into a wall of confusion.

Jamie Birch is the Founder of JEBCommerce, a digital marketing agency specializing in affiliate program management. As a serial entrepreneur, he is also the Co-founder of Renewed Horizons, a day program for adults with developmental disabilities, and EquineRevShare, which helps equine professionals generate revenue from product recommendations. Before becoming an entrepreneur, Jamie established and managed affiliate, email, and SEO campaigns at Coldwater Creek. He also hosts The Profitable Performance Marketing Podcast. In this episode… If you want to exit your business quickly, you might consider selling to your employees. How can you structure this type of deal, and what does it involve? Jamie Birch, the Founder of JEBCommerce, shares how he sold his agency to his employees. With host Todd Taskey, Jamie explains how he initiated the transaction, how he adapted to its outcome, and the sale structure.

In the inaugural episode of PPM's season four, new host Jake Fuller, CEO at JEBCommerce, sits down for an engaging conversation with Cary Pierce, Senior Global Director at Rakuten Advertising. Tackling the hottest topic of the moment, AI, they delve into its impact on the affiliate marketing industry. Cary shares insightful examples of AI's current applications at Rakuten, such as machine learning in forecasting and partner discovery tools. They discuss the fine line between using AI as an efficiency tool and preserving the essential human touch in building relationships. With humor and humility, they explore both the benefits and potential pitfalls of AI, making this episode a must-listen for anyone looking to stay ahead in performance marketing.

In this episode, Jamie Birch, Founder of JEBCommerce, shares invaluable insights for newcomers to the affiliate marketing space. He emphasizes the importance of building relationships, dispels the misconception of the "build it and they will come" mentality, and highlights essential resources available for success. Jamie stresses the necessity of putting in the work, utilizing tools like BrandVerity and FMTC, and tapping into industry organizations like the PMA and MartechRecord. He also underscores the significance of having a solid plan in place, encompassing tracking, commissions, consumer offers, compliance, and more. For further guidance or assistance, listeners are encouraged to reach out to JEBCommerce at gethelp@JEBCommerce.com.Resources mentioned:BrandVerityFMTCThe PMA.orgMartechRecordAffiliate SummitJEBCommerce blogProfitable Performance Marketing podcastJEBCommerce YouTube channel

In this episode, Jamie Birch, Founder of JEBCommerce, welcomes special guests Nick Charrow, Director of Marketing, and Emma Wolff, Digital Marketing Manager at Princess Cruises. Together, they explore their unique origin stories and a myriad of marketing topics. From delving into the enigmatic "dark matter" of marketing to discussing its role as an expression of love and compassion, they navigate through the challenges and opportunities in the travel industry amidst and post-pandemic. The conversation also highlights the significance of testing and learning in marketing strategies, always centering around the consumer. Stay tuned for a follow-up episode with this dynamic team!Stay in touch with Nick (LinkedIn) and Emma (LinkedIn)

Join Jamie Birch, founder of JEBCommerce, in a historic episode with JEB's new ownership team: current CEO Jake Fuller, Director of Administrative Services Nicole Ripley, and Director of Creative Services Gabe Ripley. As they mark a significant moment in the agency's history, the episode explores the future direction of the company and the affiliate marketing channel. After nearly 20 years, the transition to a new ownership team promises exciting new heights for JEBCommerce. Listen in for insights on the journey ahead.

Join our host, Jamie Birch, as he expertly guides us through the often-overlooked aspects of affiliate program management. In this episode, Jamie transforms the discussion into a fundamental checklist, ensuring affiliate managers establish a robust foundation for success.Key Topics Covered:Rotation of Creative Assets: Learn the importance of keeping creative assets fresh and engaging.Datafeed Management: Assess the status and relevance of your datafeed – a crucial yet commonly missed component.Consistent Outreach: Explore the significance of regular and effective communication with affiliate partners.Continuous Learning: Embrace the value of staying informed and utilizing available educational resources.Affiliate Partner Approvals: Streamline and optimize your affiliate partner approval process.Promotional Strategies: Avoid the pitfall of a lackluster promotional approach by incorporating diverse strategies.Commission Strategies: Ditch the one-size-fits-all approach and tailor commissions based on performance.Channel Ignorance: Address the detrimental impact of neglecting the affiliate channel altogether.Publisher Development: Cultivate lasting relationships through consistent efforts in publisher development.Jamie recommends exploring relevant articles on the JEBCommerce site here and highlights the invaluable "Affiliate Marketing Strategies to Survive and Thrive" ebook available here, offering 19 actionable strategies for navigating the current business climate.Tune in for an episode packed with insights, strategies, and a roadmap for affiliate marketing success!

In this episode, Jamie engages in a dynamic conversation with the remarkable marketer and long-time friend, Matthew Ray Scott. As the mastermind behind the successful medtech marketing firm, FEED. The Agency, Matthew has been an integral part of Jamie and JEBCommerce for over 13 years. Notably, he played a key role in shaping the MyAffiliateCoach affiliate manager training program in 2010, impacting numerous marketers and sales professionals positively.Join the discussion as Jamie and Matthew delve into various aspects, including:The Power of a Daily Scorecard: Discover how a daily scorecard can be a game-changer on the path to success.Video Marketing Strategies: Explore how video accelerates the process of building trust and rapport with the audience.Success Elements - Belief and Discipline: Unpack the crucial elements like belief and discipline that contribute to overall success.Affiliate Industry Insights: Stay tuned until the end, where Jamie distills these learnings specifically for the affiliate industry.Follow and connect with Matthew on LinkedIn for more insights: Matthew Ray Scott's LinkedInDon't miss out on this enriching episode, offering a wealth of strategies and insights to enhance your marketing prowess. Press record and let the learning begin!

In this episode Jamie Birch, the Founder of JEBCommerce and host of the podcast, takes a deep dive into a critical aspect of the affiliate marketing landscape: the realization that the affiliate channel isn't a one-size-fits-all endeavor. Instead, it's a multifaceted ecosystem of various channels under one overarching umbrella.One of the most prevalent and potentially costly mistakes that digital marketers make – viewing the affiliate channel as a monolithic entity, rather than recognizing the myriad of distinct business models represented by affiliate publisher partners. The heart of the matter lies in understanding that you might have ten or even a hundred different approaches and strategies at play within your affiliate marketing efforts.The key to avoiding this pitfall is to treat each affiliate partner individually, considering their unique strengths and objectives. Here's the game plan:Understand Them Individually: Get to know the strengths and capabilities of each affiliate partner. Recognize the role they play in your overall strategy.Evaluate Them Individually: Assess the performance of each partner based on their specific model and contribution to your goals.Optimize Them Individually: Tailor your strategies and efforts to optimize the results for each partner, taking into account their distinct business models.By managing your affiliate program in this thoughtful and individualized manner, you'll unlock the potential for greater success at the top of the marketing funnel. Don't miss out on this episode, as it provides invaluable insights into a more effective and profitable approach to affiliate marketing.

In this episode Jamie Birch, the Founder of JEBCommerce, delves into the intriguing realm of affiliate publishers and their impact on your SEM marketing strategy. If you've ever wondered about the potential downsides of affiliates increasing your costs, cannibalizing customers, or complicating your other marketing channels, this episode is a must-listen.Discover how working with SEM affiliates can be not just rewarding but highly successful. Jamie presents three key ways in which this collaboration can drive significant benefits:Expanding Your Presence on Familiar SERPs: Learn how SEM affiliates can help you secure more opportunities on search engine results pages (SERPs) where your brand is already visible, ultimately boosting your brand's online presence.Venturing into New SERPs: Explore how SEM affiliates can assist you in gaining visibility on SERPs where your brand isn't currently present, opening up new avenues for customer acquisition and growth.Leveraging Others' Budgets for Amplified Results: Jamie discusses the smart strategy of utilizing the budgets of affiliate partners to complement your own, achieving greater reach and impact without incurring additional costs.This episode promises to be a valuable resource for businesses seeking to harness the full potential of SEM affiliates while mitigating potential challenges. Don't miss out on this insightful discussion that offers actionable insights for a more effective SEM marketing strategy.

Today I speak with Andy Hohl, Brand Partnerships and Sales at MagicLinks. As Public Relations and Affiliate Marketing continue to merge, we at JEBCommerce try to bring you the conversations that will help you navigate this brave new world. And this is just one of those conversations.MagicLinks is an influencer platform, working with over 25,000 influencers and 4500 brands. Andy and I discuss best practices in working with MagicLinks, their influencers, and integrating affiliate marketing and PR in this way.Andy has been working in PR and Affiliate Marketing for over a decade and has seen the transition and the integration of these two channels happen for some time. Needless to say, he has some great insight.If you are trying to navigate this new thing, this is definitely the episode for you.Want to contact Andy? Follow him on LinkedIn or email.

Are we entering an economic downturn? Who really knows. There are quite a few signs that we are and that is scary. Not only for individuals, but for businesses as well, and it can be tough to figure out how to get through it.Jamie, PPM host and CEO of JEBCommerce, has learned a lot from previous downturns and a multitude of other events with far-reaching impacts. In today's episode he discusses several reasons how, during times like these, Affiliate Marketing is a top performer and why it should get more investment, not less.Jamie talks about how the affiliate channel provides:Security: You only incur costs after you see revenueAudience flexibility: Affiliates are constantly stretching, innovating, flexing, and pivoting to reach new markets and acquire new customers. You literally have thousands of shots and getting it right and finding the new markets that adjust.Investment flexibility: Many companies during the pandemic saw a huge increase in their demand but didn't plan for what would happen when things started opening up. Now they are experiencing pain because of that growth which wasn't necessarily sustainable. Affiliates allow for ebb and flow with demand.Float: Cashflow is king and affiliates allow you to keep the cash until your invoice comes in. That can be huge.Profit and margins: The affiliate channel has the ability to quickly adapt to keep you profitable.Liquidation: Coupon affiliates have the ability to move clearance products quickly and at a higher profit margin than other options. Check out our blog post on the topic: Coupon Affiliate Marketing More Important as Economy Swings DownGive this episode a listen and let us know what you think!Also, if you need help developing your strategy, we have a free PDF that outlines strategies to thrive in uncertain times. Do yourself (and business) a favor and check it out today.

The merging of Affiliate Marketing and Public Relations continues and today's guest, Cristina Velocci, is at the forefront of this exciting new development. Cristina is the VP, Content Development at SHE Media and straddles the worlds of editorial and commerce as well as anyone in our space.In today's episode, Cristina and I talk about her career, what it's like to go through several layoffs, how she migrated her career from media to commerce and how she manages through change and the importance of adaptability and flexibility in her career and her current role.And we also talk a ton about the merging of Affiliate and PR.You'll enjoy this episode if you:are a PR agency trying to figure this new world outare a Brand wanting to increase your acquisition through content affiliatesare a publisher and want to learn how to adapt to an ever changing landscapeIt's chock full of amazing information that is super relevant to our world today.If you'd like to follow Cristina you can do so on Twitter and at SHE Media.We also discuss some of the PR and Affiliate content we produce at JEBCommerce.

Jamie Birch is the Founder and CEO of JEBCommerce, a full-service, online marketing agency that specializes in performance marketing. His extensive internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. Jamie is also the Host of The Profitable Performance Marketing Podcast and a member of the Bureau of Digital. In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Jamie Birch, the Founder and CEO of JEBCommerce, about affiliate marketing and the best strategies for building an affiliate program. Jamie explains how affiliate marketing works, how it has evolved over the years, and how social media impacts affiliate programs.

We have a special guest for you today, a client of JEBCommerce! Josh Reed, Director Consumer Demand Generation for Evenflo is on the podcast and you don't want to miss it! As always, we go through Josh's journey to digital marketing and affiliate marketing, and I can guarantee you it's not a path you have heard on this podcast before.Josh gives an MBA-level discussion on marketing that I'm super proud to have on our podcast. We discuss:The differences with high consideration productsDigital transformationThe diversity affiliate publishers bring to a DTC manufacturerWhy he chose to bring in SMEs to run his affiliate program instead of an in-house teamWe also discuss some key things in career development and why this period's crop of college grads seem different than when we got out of school.It's a great episode that you'll want to share.And if you'd like to connect with Josh, you can do so on LinkedIn.

On this episode Jamie chats with JEBCommerce's own Director of Affiliate Marketing, Blagica Bottigliero, about the convergence of Affiliate Marketing and Public Relations (PR).We noticed a trend occurring over a year ago with more PR professionals and agencies entering the affiliate marketing space. It's one of the reasons we set out to find someone with significant affiliate marketing AND PR chops to lead our Affiliate Marketing team. And Blagica fits the bill perfectly being a pioneer in the affiliate space (managing the Orbitz affiliate program back in the day) and having significant experience and success in the PR world with her time at Edelman. She also has significant experience in social marketing as well. Oh, did we mention she won an Emmy for her marketing? It's true. On today's episode we discuss the following topics:The general merging ofAffiliate Marketing and PR, and how that impacts affiliates, PR professionals, and advertisersHow Affiliate Marketing and Public Relations are very similar in relationship building and pitching/recruiting publishersHow the advancing technology of the affiliate channel can help PR firms and professionals track way more than they have before and protect the top-of-funnel publishers and track outside of pixelsHow affiliate marketing can increase the speed and reach of PR campaignsHow we need to change our KPIs to measure in this new worldYou can reach out and follow Blagica on LinkedIn.And don't forget to read our blog posts on the subject:Welcoming Public Relations to the Affiliate Marketing PartyAffiliate Marketing Can Boost the Speed of Public RelationsKPIs Need to Change With the Merging of PR and Affiliate MarketingAffiliate Recruitment and PR Pitching Have a Ton in CommonTechnology Available to PR Teams Through Affiliate Marketing

Today I got the chance to sit down and have a conversation with Jared LaMantia. Jared and I met when the team at JEBCommerce managed the Bodybuilding.com affiliate program and at subsequent organizations he has run during his career.Jared started his career as an affiliate manager and through hard work, curiosity, and a dash of self awareness grew himself into a C-Level executive at one of the most vibrant and impactful fitness companies that I know of. Today's conversation is one of those that got me thinking of how I could spend more time and learn more about his story and how he achieves so much success. It really was my favorite hour and change this week.We dive into his career and exactly how he made the transformation from affiliate manager to C-Level exec. Not a typical path! We talk about data and how important it is, but also how sometimes you just have to use your gut in decision making, and then round things out with one of the biggest mistakes marketers make when it comes to data. Sorry, no spoilers here!We wrap up the conversation with a discussion on project management, a topic that Jared has found to be one of the most impactful in his career and his company's successes. It's something that is all too often left out of the marketing discussion.Jared, thank you so much for a really intriguing and enlightening discussion today! If you'd like to continue the conversation with Jared, find him on Linkedin.And, here is the link to our article "The Rise of the Affluencer", written by our Director of Affiliate Marketing, Blagica Bottigliero.

Today our CEO talks with our very own Director of Affiliate Marketing, Blagica Bottigliero! Blagica started with JEBCommerce in November of 2021. Jamie and Blagica talk about her origin story (yes, it involves a great sitcom from the 80's), the importance of representation, and dive into a ton about influencers, affluencers, and affiliate marketing.Blagica shares her experience as an Emmy Award winning digital marketer, her time at large agencies and brands like Edelman, Target, and Motorola, then as a startup founder, and how she came back to affiliate marketing.If you want to know about affiliate marketing and the convergence of PR, Social, and Affiliate, this is the episode for you.

Mandi Ellefson's guest is Jamie Birch, CEO and Chief Incremental Officer at JEBCommerce, an organization that helps retainers maximize their affiliate sales. He has extensive experience in all facets of online marketing. This has enabled Jamie to thrive and become a market leader in these unprecedented times. Jamie and his team help clients grow their revenue and gain an additional $10M in sales in 3 years. He is the host of The Profitable Performance Marketing Podcast, where he talks to industry experts and shares insights to assist listeners.  You'll hear Mandi and Jamie talk about: “Stepping back and allowing my team to solve the problems was one of the biggest steps in my leadership evolution.” Jamie sometimes takes weeks off of the business, which allows his executive team to step up and strengthen their skills as they take over whole parts of the business. [4:26] Mandi and Jamie discuss staying true to vision. [10:35] “You have this problem; there's going to be seven more tomorrow and there are two more waiting for you right now. Work this problem, then work the next, and remove the emotions of ‘This shouldn't be happening.'” Jamie shares the three client reactions to the pandemic that he observed. [20:50] “Young people are getting their first and second jobs using Spotify as a search engine.” Jamie explains how. [35:02] Mandi shares why Jamie is the perfect embodiment of a Hands-Off CEO. “You get your business sustainable, and you look at how to scale, how to keep that consistent cash flow, how to create these amazing careers where people want to be, how to build this culture so that you have people that are fighting for your vision.”  [44:37] Resources Jamie Birch on LinkedIn | Twitter JEBCommerce.com | JamieBirch.com Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

The last 18 months have been some of the most challenging in our company's history. Name an issue and you can bet we either dealt with it directly or through a client. We're both fortunate and thankful to have emerged intact and thriving. However, this minor miracle wasn't achieved without a lot of hard work, long hours, and a healthy dose of well-directed strategy.In this episode, Jamie lays out the framework JEBCommerce used to navigate the troubled waters of leading and doing business during difficult times, and provides a real world example of how it could be used in your business. Be sure to give this one a listen as it may just help kick off a successful turnaround strategy.Lastly, please keep in mind we're here to help! If this topic piques your interest and a desire for more information, don't hesitate to reach out at gethelp@jebcommerce.com. We'd be thrilled to hear from you and have an opportunity to help put you on the right path.

Thinking of removing all the affiliates that aren't producing clicks or sales in your affiliate program? DON'T! Jamie Birch, CEO and Founder of JEBCommerce, gives us a little rant on why this is a bad idea and may hurt the growth of your affiliate program.Removing affiliates that aren't meeting your definition of active:Isn't necessarySaves nothingReduces potential for future sales from partners you don't even know yetShows a lack of understanding of the channel and how affiliates operateHurts relationship building, the core of affiliate marketingShow there's too much value placed on the wrong KPIsListen in as Jamie goes into more detail on these points and others, including a story about one of hundreds of dormant affiliates becoming a "big dog" in the space.

Over the last year and change we've brought you great interviews from all over the digital marketing space. However, to date we have yet to dip into the pool of talent “within our own walls.” To remedy that, this episode marks the first of several in a series highlighting the many savvy folks working at JEBCommerce.Headlining this episode is Digital Marketing veteran and resident super star Chris Park. Jamie and Chris dive into whether programs can or should be run on multiple networks, when and when not to dismiss affiliates, managing multiple brands, and best of all, why Affiliate Marketing is a business of building relationships.For more on Chris, be sure to check out his biography or get him on the phone for a chat. He's a wealth of knowledge and experience on a variety of subjects, and one of the nicest guys you'll meet.

On today's episode… An influencer! Yup, it's one of the hottest topics in affiliate marketing and today we have one of the best on the show.Terry Adelman is our guest today, and he is the Managing Partner of MENfluential, an influencer agency that manages many of the premier influencers in the men's category. JEBCommerce has actually worked with Terry for many years and have seen great success for our clients. In fact, we have two case studies: Bodybuilding.com and Indochino.If you are looking to learn more about working with an influencer, you definitely want to listen to this podcast. Terry talks about his career path and how MENfluential started. We dive into how it is to work with their agency as well as their influencers, how they judge success and what they actually do.You can find more and reach out to Terry with his email and at MENfluential.comYou can also see Aaron Marino's youtube channel which we reference multiple times here.And don't forget, we put together a case study focused on controlling customer acquisition costs. This case study highlights the commission structure, technology utilization and promotional strategies we use for our clients' affiliate programs to help them increase their overall revenue while reducing their cost of acquisition. It can be done, and we outline that in this case study. Go to www.jebcommerce.com/acquisitioncost to get your strategy today.

10 year vet, Jamie Tapia Barr, joins us today on the Profitable Performance Marketing Podcast. It's a homecoming of sorts, as Jamie started her affiliate marketing career right here at JEBCommerce. Going from an assistant affiliate manager to leading some of our most exciting and fastest growing programs, Jamie established herself as an affiliate marketing superstar early and has continued that throughout her career.Jamie truly has a heart for affiliate marketing and has personally managed and supervised teams that developed hundreds of affiliate marketing programs in just about every vertical on the agency side and in-house at several different advertisers. Her experience is impressive and I'm glad to have her on today's episode.Jamie and I discuss everything from the election and how it impacts our Q4 affiliate marketing plans, to career decisions, planning and unique partnerships in the affiliate marketing space. Jamie talks about the need and advantages of being flexible in times like we are experiencing, both because of COVID and this election.If you'd like to get in touch with Jamie via Linkedin.In today's intro I offer you a case study in controlling customer acquisition costs. This case study highlights the commission structure, technology utilization and promotional strategies we use for our clients' affiliate programs to help them increase their overall revenue while reducing their cost of acquisition. It can be done, and we outline that in this case study. Go to www.jebcommerce.com/acquisitioncost to get your strategy today.

065. JEB Commerce | Jamie Birch is an affiliate manager and the founder and CEO of JEBCommerce. He started in the online marketing arena in 1999, working as a search engine guru for a dot-com in the resort town of Coeur d'Alene, Idaho. Jamie worked his way up to managing a multi-million dollar affiliate program and search campaigns for Coldwater Creek, a top-five national women's apparel retailer, growing the affiliate channel from several thousand dollars a month to $35 million a year.*** For Show Notes, Key Points, Contact Info, & Resources Mentioned on this episode visit here: Jamie Birch Interview. ***

This Week’s Guest: Chris Park Christopher Park, Senior Affiliate Manager at JEBCommerce, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins. Episode 107 I wanted to learn more about the real Chris, so I asked him a variety of questions I figured he had not been asked in previous interviews. We discussed... How he ended up in marketing after studying English, economics, and religious studies Riding on a mobile bar Which pro sports teams he likes Playing guitar with a Neil Diamond tribute band Playing rugby in college Serving on the city council Links from this episode Chris on LinkedIn Chris on Facebook The History of Action Park The Most Insane Amusement Park Ever Thank you for listening Please leave a comment or feel free to contact me. And if you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This week we talk with Jamie Birch of JebCommerce about Affiliate Marketing.  If all you know about Affiliate Marketing is its bad reputation, it's time to look again.  Early versions of Affiliate marketing were a playground for fraud, but modern Affiliate Marketing technologies have eliminated these issues and turned Affiliate Marketing into a full commission lead and sales generation machine.   Jamie's extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. 

JEB Commerce helps retailers in the beauty, skincare, travel outdoor and gear and fitness categories generate 10 million dollars within 3 years through their affiliate channel. They use affiliate marketing to augment their customer acquisition model beyond their traditional retail sales. They help them generate revenue they wouldn’t have gotten any other way which is different than what some other types of affiliates offer. They developed a bench-marking tool on their site that demonstrates this for any retailer who wants to learn how much they can potentially earn with affiliate marketing strategies. Case Study: Menswear Company – we instituted a program to save them 100K in commissions in a year buy using technology to track sales that weren’t truly affiliate-qualified. It was pure profit plus they saw an increase in sales. Key insights: You have to know what to spend your time on, and what to avoid. You can’t chase every single lead that shows up. There is an opportunity cost, so every client that’s not right for you takes you away from bringing in the ideal client. Part of the success in scaling the company is in the efficiency of staying focused and aligned. That’s also how he has continued to get great results for clients. Jamie shares a key element of success is matching the passion of account managers with the retailers they work with. Get the 4 categories for identifying clients that you know you can work with successfully. Learn the 2 things that can hinder a client from reaching their goals. It’s something JEBCommerce helps clients move past so they can begin seeing increased revenue. Jamie shares how having the right people has made all the difference is being able to move away from dealing with the daily aspects of running the business. He also realized that he had to empower his team and be the leader they wanted to follow and support. Jamie shares his stress test story. His team was able to take care of everything when an unanticipated circumstance required him to be away from his business. He explains how that impacts the future. Changes and collaborations happened, even when he couldn’t be there. Decisive leader Trusting the process Delegating a big list to your team Mobilized our team and empowered them to own how to get things done Hear how Jamie realized that many of his projects weren’t profitable. They had used data that wasn’t correct. Jamie went from not wanting to know because it might not reflect well on him to where he is now. Hear how he made the shift and how you can implement this for your business.   Find out how Jamie learned the benefits of being a process driven company. How do you get 20 years of experience one person has in the business into part of our company knowledge base? They had to figure out a way to do that – and it’s an strategy anyone can implement. Jamie also shares how he has learned to make best hires and the importance of the company culture.   Jamie shares 4 key things he’s learned about becoming a hands-off CEO and the 4 things you need to do to thrive as an entrepreneur. This can make a huge impact for your business too.     Jebcommerce.com   How to not get Ripped off by affiiates - Get the Guide

Affiliate marketing is a powerful channel that reaches and influences consumers worldwide. On this episode, Steve introduces a special guest, Jamie Birch. Jamie is a world class expert in digital and affiliate marketing. He founded JEBCommerce and is constantly negotiating long-term profitable relationships inside and outside of the affiliate channel. Here are more awesome tidbits on today’s episode: How the book E-Myth Revisited influenced his entrepreneurship journey. Why affiliate marketing is not dead. What is a cash flow statement, how to fill it out and what is a P&L. The biggest thing Jamie learned in his business and how it has helped him grow his company. There are a lot of amazing lessons on this episode, so be sure to listen to know more about affiliate marketing and how it can help your business. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 01:15 (Steve introduces today’s guest, Jamie Birch) Steve: You are listening to Episode number 44 of the Awesomers.com podcast and, as always, you can just go to Awesomers.com/44 to find relevant show notes, details and even, sometimes, a link or two. Now, today, my very special guest is Jamie Birch and he is an absolute professional in digital marketing. I've known Jamie for a long, long time and we get into some of that story and his origin story in today's episode. But a little bit about Jamie is really, he describes himself as a father, a teacher and an entrepreneur. He's also kind of an affiliate manager at heart. That's kind of how we got a start. But he founded over time a company called, JEBCommerce, and that has led him into all kinds of activities. When Jamie first started at Coldwater Creek, which is a top five national women's apparel retailer, he took it to an affiliate channel, was doing several thousand dollars a month to a thirty-five million dollar a year channel for them. That's how powerful affiliate marketing can be when it's done right. Over time, as the Manager for SEO and SEM campaigns, he pioneered performance-based relationship outside of even affiliate marketing and he's always been about negotiating long-term profitable relationships inside and outside of the affiliate channel; and, that basis of philosophy and experience is what he built JEBCommerce. Now, he's all about helping his clients and building the company. You're going to find out lots of fun, facts and details about how that channel works. I can't wait for you to get a listen to this episode. Thanks for joining us today! Steve: Hey Awesomers! Welcome back. It’s Steve Simonson and guess what?

Jamie Birch is an affiliate manager and the founder and CEO of JEBCommerce. He started in the online marketing arena in 1999, working as a search engine guru for a dot-com in the resort town of Coeur d'Alene, Idaho. Jamie worked his way up to managing a multi-million dollar affiliate program and search campaigns for Coldwater Creek, a top-five national women's apparel retailer, growing the affiliate channel from several thousand dollars a month to $35 million a year. *** For Show Notes, Key Points, Contact Info, & Resources Mentioned on this episode visit here: Jamie Birch Interview. ***  

This Week’s Guest: Jamie Birch Jamie Birch, CEO of JEBCommerce, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins. Episode 33 I wanted to learn more about the real Jamie, so I asked him a variety of questions I figured he had not been asked in previous interviews. We discussed... His first Tweet and why he wrote it Getting into triathlons (some gremlins killed part of the answer) His favorite quote How he achieves inbox zero Helping adults with developmental disabilities The old and new Ghostbusters Links from this episode Jamie's first Tweet Jamie on Twitter Renewed Horizons Jamie on LinkedIn Jamie on Facebook JEBCommerce Thank you for listening Please leave a comment or feel free to contact me. And if you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.