Podcasts about public relations pr

In today's episode of The Harvest Growth Podcast, we're excited to welcome Salome Sallehy, Founder of Sugar Sugar Wax. She has revolutionized the beauty industry with her innovative hair removal product, creating an entirely new category. Her journey from identifying a pain point to building a thriving brand that grows 25-50% year-over-year is educational and inspiring. She shares powerful insights on creating a new category, the importance of education-focused content, and how Public Relations (PR) accelerated growth. Also, she reveals how she turned the COVID shutdown into an opportunity by launching an online summit that added thousands of qualified leads to her email list almost overnight. Join us as we explore Salome's strategies for sustainable growth, building customer loyalty, and creating content that resonates deeply with your audience. Don't miss this episode packed with actionable advice for entrepreneurs!In today's episode of the Harvest Growth Podcast, we cover:How to create and dominate a new product categoryWhy educational content is key to overcoming customer learning curvesHow to leverage PR for explosive early growthTurning challenges into opportunities for audience buildingBuilding customer loyalty that leads to repeat purchasesAnd so much more!Sugar Sugar Wax offers an all-natural, painless hair removal solution that's gentle enough for sensitive skin and environmentally sustainable. Visit www.sugarsugarwax.com now to learn more about this revolutionary alternative to traditional waxing and use promo code HarvestGrowth20 for a 20% discount. To be a guest on our next podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

PR vs Bisnis – Mengapa Harus Selaras?Di era digital yang serba cepat, peran Public Relations (PR) semakin strategis dan tak bisa lagi dipandang sebagai fungsi administratif semata. Dalam episode MAW Talk bersama Steve Saerang (SVP – Head of Corporate Communications Indosat Ooredoo Hutchison), dibahas bagaimana PR harus bertransformasi menjadi mitra bisnis yang proaktif, resourceful, dan kreatif.Steve membagikan insight soal pentingnya PR untuk menghadirkan solusi berbasis data, memahami konteks bisnis, dan tetap menjaga sentuhan humanis di tengah era teknologi seperti AI. Dari pengalamannya menangani IPO Ant Group hingga mengelola krisis, ia menekankan bahwa PR yang andal mampu menggerakkan strategi perusahaan, bukan hanya mengikuti arahan.Podcast ini membuka perspektif baru tentang bagaimana PR bisa menjadi pendorong utama pertumbuhan bisnis, asal berani keluar dari zona nyaman dan aktif mengambil peran.

Send us a textIn this insightful episode of Dear HR Diary by Manage with Hart, host Dawn Hart sits down with Julie Livingston to explore the dynamic relationship between Public Relations (PR) and Human Resources (HR) and how their collaboration can transform workplace culture. Dawn and Julie discuss the importance of interdepartmental collaboration, aligning PR and HR messaging, and how employees can become effective brand ambassadors.Together, they uncover best practices for consistent messaging across departments and share actionable tips for fostering employee representation that reflects the company's values. Whether you're an HR leader, a communications professional, or a business leader looking to break down departmental silos, this episode is packed with valuable insights to strengthen your internal and external brand.Key Takeaways:✅ The Power of PR & HR Collaboration – How these two departments can align to shape a cohesive employee and external brand experience.✅ Messaging Consistency Matters – Why unified communication across departments enhances brand trust and transparency.✅ Employees as Brand Ambassadors – Strategies to empower employees to represent your organization authentically.✅ Best Practices for Employee Representation – Proven techniques to ensure employees reflect the company's mission and values in public and internal spaces.✅ Fostering Collaboration – Practical steps to break down silos and create a culture of partnership across departments.About Our Guest:Julie Livingston is a seasoned communications expert who bridges the gap between Public Relations and Human Resources. With years of experience helping organizations craft cohesive messaging and empowering employees to represent their brand, Julie brings unique insights into fostering collaboration and maintaining a strong, consistent voice.Listen Now:Tune in to discover how aligning PR and HR efforts can strengthen your organization's culture, elevate your brand, and engage employees as powerful company advocates.Connect with Julie Livingston:LinkedIn: https://www.linkedin.com/in/julielivcomms/Website: http://www.wantleverage.com/Blog: https://wantleverage.com/blog/linkedin-video-tab-10-tips-for-leveraging-the-new-in-feed-carousel/Email: julie@wantleverage.comSupport the showConnect with Dawn:Website: www.managewithhart.comInstagram: @managewithhart

Are 1:1 meetings important? How to run effective meetings? What's their purpose? This and more. Let's engage with international professionals from China, the UK, the USA, and Japan. If you would like to be considered for the show, please connect with the host Leo. Details on each guest: Francis Kremer is the founder of the China Flexpat Community. This is a community for international professionals to share advice and experiences about working in and with China. This advice is shared on the "China Flexpat Podcast" which can be found on Spotify or any other podcast app. Francis graduated in Business studies in 2006 in Germany, has always been working in international technology marketing and speaks fluent Chinese. He relocated to China in 2016. In 2020, Francis joined JULI Automation, the Chinese market leader for EV motor assembly lines. The most leading EV brands, such as SAIC, FAW, Geely and Great Wall cooperate with JULI Automation. Francis is now responsible for the internationalization of the company in order to become the worldwide market leader for EV motor assembly lines. He is establishing customer relationships and service offerings in Europe and North America. In 2024 he has established a new subsidiary in Hungary with a planned headcount of 60 professionals in 2026. Sally Maier-Yip is an award-winning cross-cultural Public Relations (PR) strategist with a background in journalism and a passion for helping companies to build successful business in Mainland China, Hong Kong and globally over the past 20 years. In 2015, Sally founded 11K Consulting, a leading London-based China-specialist communications consultancy, specialized in helping clients to reach and attract Chinese high-net-worth individuals, investors and luxury consumers in China and globally. 11K's clients include a mix of international and emerging companies from property development, architecture, interior design to luxury hotels and restaurants. Prior to 11K, Sally had worked at various PR agencies in Hong Kong, Singapore and London. Tom Roberts is a recognized expert in the intercultural complexities of global leadership and has been referred to as “The Expat Whisperer” by a treasured client. Tom is a senior executive, author, keynote speaker, and certified executive coach who has helped hundreds of C-Suite, VP and Director level leaders redefine their overseas experience as a career-making superpower. After over a decade abroad taking on 5 international assignments and guiding teams in 11 different countries, with country, unit, and regional P&L ownership, Tom has been through the ups and downs of leading abroad. The stakes are high for your career, your company's objectives, and – perhaps most importantly – for your family. Jason Durkee is President of corporate training firm Idea Development in Tokyo. During his 30 years as a consultant in Asia, he's helped more than 40,000 people communicate, manage and work better across languages and cultures. Jason was born and raised in Seattle, graduated from Sophia University's Faculty of Comparative Culture in Tokyo, worked in Japan and Shanghai, founded Idea Development in 2003, developed the company to be an leader leader and has managed global teams since 2003.

"Engage smaller trade associations for visibility!" says Public Relations (PR) expert Mickey Kennedy, founder of eReleases.com. With over 25 years of experience, Mickey shares valuable insights on how startups and small businesses can leverage PR to build credibility and visibility. In this episode, you'll learn about the significance of press releases, the importance of storytelling, and how even a small budget can yield significant results. Mickey discusses strategic approaches to PR, including the power of surveys and data to capture media attention. He also emphasizes the value of authenticity and building trust with your audience. Whether you're a startup with limited revenue or an established small business looking to scale, this episode offers practical tips and strategies to enhance your PR efforts. Discover how to create meaningful connections with your audience and stand out in a crowded market. Don't miss this opportunity to gain fresh perspectives on PR and learn how to make your business newsworthy. Tune in now and start your journey towards PR success! Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here https://bit.ly/3XzIEyj Connect with the guest, Mickie Kennedy: https://www.ereleases.com https://www.ereleases.com/plan https://x.com/ereleases https://www.facebook.com/ereleases.press.release.distribution https://www.instagram.com/ereleasespr/ https://www.linkedin.com/in/publicity/ Bonus: Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/   Connect with the host, Ola Williams: Website: https://bit.ly/3rxixue Linkedin: https://bit.ly/3Mbtzwz X: https://bit.ly/3zhpALd Instagram: https://bit.ly/3zgMzWR   Listen on: Apple podcast - https://apple.co/3MCEnUM Spotify - https://spoti.fi/49dQbpY   Products: A 31-day Affirmation Cards Deck: https://bit.ly/45Dt32J

Welcome to this 180th episode of The 10 Minute Leadership Podcast! In this episode, we will explore meaningful and helpful PR for your department / organization and how it is connected to your leadership. Thank you for tuning in! Instagram: @The10MinuteLeadershipPodcast

Are you a wellness entrepreneur struggling to get your business noticed? Public Relations (PR) might be the missing piece in your marketing puzzle! Join us as PR expert Natalie Trice shares her secrets to amplifying visibility and establishing yourself as an authority in your niche. In this episode, Natalie dives into: Understanding PR: It's about more than just press releases – it's about building relationships and becoming a sought-after expert in your field. Overcoming Imposter Syndrome: Believe in yourself and the value you offer! Your expertise deserves to be shared. Starting Visibility Efforts: Identify your message, target the right platforms, and tailor your pitches for maximum impact. Pitching to Media: Learn how to craft compelling pitches that get noticed by editors and journalists. Persistence Pays Off: Each PR win builds momentum and opens doors to new opportunities for growth. About Natalie Trice: Natalie Trice is a seasoned PR professional specializing in helping wellness businesses get the recognition they deserve.With her proven strategies and insider knowledge, she'll empower you to take your brand to the next level. Find Natalie Trice: Website: https://www.natalietrice.co.uk/ Key Takeaways: Public Relations is a powerful tool for wellness entrepreneurs. Overcoming imposter syndrome is essential for successful PR. Targeting the right media outlets is crucial for reaching your audience. Persistence and relationship building are key to long-term PR success. Every PR appearance builds credibility and opens doors to new clients. Tune in to gain valuable insights and actionable tips that will help you confidently navigate the world of PR and achieve your visibility goals! Don't miss out on this opportunity to learn from a PR expert! Subscribe to our podcast and share this episode with fellow wellness entrepreneurs. Get registered for the free Summer of Having Masterclass: https://summer-of-having.qwkcheckout.com/ Book a consultation with Alison: https://igniteurwellness.com/business-coach-for-health-coaches/ Hashtags: #PRforWellness #WellnessBusiness #PublicRelations #MediaVisibility #ExpertAuthority #BusinessGrowth #EntrepreneurTips --- Send in a voice message: https://podcasters.spotify.com/pod/show/ignite-ur-wellness-biz/message Support this podcast: https://podcasters.spotify.com/pod/show/ignite-ur-wellness-biz/support

Dalam dunia Public Relations (PR) negosiasi dan persuasi menjadi keterampilan utama dalam membangun hubungan yang saling menguntungkan antara institusi atau perusahaan dengan para stakeholders-nya. Itulah inti perbincangan Mas Asmono Wikan (MAW) dengan Senior Manager External Communication & Stakeholder Relations Pertamina Hulu Energi, Eviyanti Rofraida, Jumat (26/4) via zoom meeting, dalam program MAW Talkshow episode #42 bertajuk, “Mengapa PR Harus Jago Persuasi dan Negosiasi?”

In this episode of the SPEAKPact show, Antoniette Roze is joined by guest Gloria Chou discuss the ins and outs of effective Public Relations (PR) strategies for entrepreneurs and small business owners. Gloria shares her unconventional journey from a government diplomat to a self-taught PR expert and entrepreneur. She reveals her struggles with breaking into the PR industry and how she developed a successful PR framework, known as the CPR method, which helps entrepreneurs gain media exposure without the need for an agency or significant expenditures. The episode also covers practical advice on crafting pitches, understanding the value of earned versus paid media, and the power of PR in establishing credibility and authority in one's field. Gloria emphasizes the importance of persistence in PR efforts and challenges listeners to embrace rejections as part of the process towards achieving visibility and success.00:00 Introduction and Guest Welcome00:45 Gloria Chou's Journey into PR01:38 Overcoming Challenges and Building a PR Framework02:27 The Importance of Persistence in PR03:30 The Art of Pitching and the CPR Framework04:22 The Power of PR for Entrepreneurs and Thought Leaders05:10 Translating Marketing Pitch into Newsworthy Stories06:22 The Unconventional Approach to PR12:21 The Importance of Direct Communication with Journalists14:25 The Role of PR in Building Credibility and Authority15:46 The Relevance of PR and Marketing in Different Industries17:51 The Right and Wrong Ways to Approach Media Experts18:55 Connecting with Journalists through Social Media19:31 The Importance of Relevance in Your Pitch19:53 Tips and Tricks for Researching Journalists20:19 Understanding the Concept of Relevance21:40 Balancing Time and Effort in Business22:27 The Power of Repurposing Content24:55 The Value of Earned Media vs Paid Media28:35 Exploring the World of Gift Guides29:53 Introducing the Small Business PR Podcast31:36 Understanding the Timing of Pitches33:31 Final Thoughts and ChallengeLEARN MORE & CONNECT with Gloria Chou:https://learn.gloriachoupr.com/prstarter-updatedhttps://learn.gloriachoupr.com/podcastfeaturehttp://www.gloriachoupr.comhttps://www.linkedin.com/in/gloriaychouLinks to Connect with Antoniette and Wellness Productions:On the Web:www.speakerbooker.comwww.speakpact.com www.wellnessproductionsco.com On LinkedIn:www.linkedin.com/in/1AntonietteOn Facebook:www.facebook.com/1Antoniettehttps://www.facebook.com/profile.php/?id=100063739068704

Rusty Shelton, Founder/Chairman of Zilker Media, and Barbara Henricks, Founder, President & CEO of Cave Henricks Communications, tag-team a fascinating talk on the "micromedia mindset", the 3 types of media, the power of perception, why you should prescribe, not sell, and the trick to being discoverable.

Being a journalist is not for the faint of heart. Not only are you working long and unpredictable hours, but you're often coming face to face with devastating news events, all of which can take a toll on your mind and body. That was the experience of today's guest, Marin Richardson; an award-winning journalist who earned her master's in Broadcast Journalism from Columbia University and spent over a decade holding various positions on the newsroom floor, including being an On-Air National Correspondent for CBS. Her experiences within the industry led to her becoming the CEO and Founder of Disrupt PR — a groundbreaking agency for disruptors and forward-thinking entrepreneurs — that was named Best New Agency by Agility Solutions in 2023. In today's conversation with Marin, we discuss the challenges of broadcast journalism, her transition into Public Relations (PR), and the founding of Disrupt PR. We get into the nature of disruption, the ethos behind her agency, why she loves clients who say yes to everything, plus a whole lot more. Tune in for Marin's thought-provoking insights and get the scoop on disruption, journalism, and the future of PR!Key Points From This Episode:Get to know today's groundbreaking guest, Marin Richardson.A rundown of her career in journalism and her transition into Public Relations (PR).How journalism provided her with excellent training for working in PR.The circumstances that led to her founding Disrupt PR.Why Marin identifies so strongly with the term disruptor.The character traits that typically accompany being a disruptor.Why disruptors tend to make such good entrepreneurs.What Marin looks for in her employees and the qualities she values most.An overview of Disrupt PR's target audience.How they select the clients they want to work with.Why their ideal client may not exist yet.Unpacking what success looks like for their clients.Why she loves clients who say yes to everything.Examples of what has caused Marin to let go of clients.The type of companies that Disrupt PR would like to work with.What you can expect from Marin and Disrupt PR in 2024!Don't forget to smash that subscribe button so you never miss an episode, then come hang with us on Instagram & Twitter!Links Mentioned in Today's Episode: Follow Marin Richardson on LinkedIn Check out Marin Richardson's InstagramHear the latest from Marin Richardson on X Visit Disrupt PR's Website Follow Disrupt PR on Instagram Reach out to Disrupt PR on Email Learn more about A Mary Nisi ProductionFind your next DJ at Toast & JamLaunch your DJ business with the Toast & Jam LabSupport the show

Building on the recent Deep Dive with Adam Driver and January's measurement and evaluation theme, I explore a bit more about how SEO can specifically help your PR campaigns. In today's digital age, the landscape of Public Relations (PR) has transformed significantly, with Search Engine Optimization (SEO) emerging as a pivotal tool for gauging the effectiveness of PR campaigns.  Let's dive in!   Links mentioned today: Deep Dive with Andy Barr: https://henbe.co.uk/2023/02/23/ep-114-deep-dive-with-andy-barr-all-things-digital-pr/  

Happy New Year! Are you fired up? You should be. As we usher in the ever-evolving landscape of 2024, small businesses find themselves at a pivotal juncture brimming with both opportunity and challenge. The digital age has leveled the playing field, granting unprecedented access to markets. However, it's also ratcheted up the competition. Amidst this dynamic backdrop, the astute strategy for small businesses is to invest in a Public Relations (PR) consultant. Listen in as Alex explains the why on PR! PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out! We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024." +++ This episode is brought to you by Magic Mind. As part of the PR After Hours community, here's a special deal: get up to 56% off your first subscription within the next 10 days and 20% off one-time purchases with our code AFTERHOURS20 at  ⁠⁠⁠⁠⁠https://www.magicmind.com/prafterhoursjan⁠⁠⁠⁠⁠.  Magic Mind is dishing out an extra dollop of incentive to get your 2024 started on a high note: when you commit to a 3-month subscription this January, they're throwing in an additional month at no extra cost. It's an extra 20% off, which gets you to a total of 75% off. This only lasts until the end of January, ⁠so hurry⁠ up before it goes away. +++ SUPPORT THE SHOW Drop a buck in the tip jar⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠ ⁠⁠⁠⁠Click here ⁠⁠⁠⁠to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content! Send Alex a Voice Message!⁠⁠⁠⁠ Just click here⁠⁠⁠⁠ and give us your first name, city, and question or comment. Contact Alex ⁠⁠⁠⁠via email here⁠⁠⁠⁠. Read and subscribe FREE to Alex's Newsletter, ⁠⁠⁠All the Fits That's News⁠⁠⁠. Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK! Announcer: ⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠⁠⁠https://incompetech.com⁠⁠⁠⁠) License: ⁠⁠⁠⁠CC⁠⁠⁠⁠. ⁠⁠⁠⁠Sound effects.⁠⁠⁠⁠ Image co-designed with the assistance of OpenAI's DALL-E, facilitated by ChatGPT. Copyright © 2024 by J. Alex Greenwood. All rights reserved. This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message

Что бы сейчас такого сделать, чтобы завтра проснуться знаменитым? Если ты когда-либо задавался этим вопросом, то этот выпуск точно для тебя. Ведь в этом деле главное не только обратить на себя внимание масс, но и сделать это так, чтобы это в итоге не привело к крайне негативным последствиям для твоей репутации О том как «хайповать правильно» рассказал - кандидат философских наук, писатель, продюсер и специалист в области Public Relations (PR), генеральный директор и партнер PR-агентства «Взрывной PR» - Роман Масленников Ну что «хайпанём немножечко»? ⏱ Тайм-коды 00:52 Знакомство 03:24 Сколько времени нужно на разработку PR-компании 05:15 Компетенции профессионального пиарщика 08:03 Как изменилась сфера PR в последние годы 10:19 Про хайп и взрывной PR 20:54 Четыре тонких сетки для фильтрации креатива 26:03 Про кейсы, из которых пришлось выпутываться 29:12 ИИ для генерации идей 31:00 Как стать системным будучи креативщиком 33:46 Действия, двигающие рост 36:02 О планировании 37:34 Как дети перенимают методы продуктивности 38:58 О трендах 2024 года 45:28 Блиц 52:52 О книгах Напишите в телеграмм-канал @prmaslennikov кодовое слово «ПОТОМДОДЕЛАЮ» и получите книгу «Хайпанем? Взрывной PR: пошаговое руководство»

In this episode of The Bookkeepers' Podcast, we spoke to PR expert, Jo Swann who sheds light on the power of Public Relations (PR) for entrepreneurs and small businesses. We explore how PR goes beyond advertising to create meaningful connections and communicate effectively with audiences. Jo explains: - The concept of Launch PR, which focuses on telling the story behind why someone launched their business, providing opportunities for media coverage. - The role of media in shaping public perception and how it can be used to enhance credibility and establish authority. - How PR can help in client acquisition, not just through direct exposure, but also via backchannel conversations and word-of-mouth referrals. - How to use PR to amplify one's authority by sharing published articles and celebrating unique stories. In this discussion we also tackled a controversial topic: paying for PR or awards. We share strategies for effective storytelling and preparation for media interviews, emphasising the importance of reflecting on past achievements. Finally, we discuss how PR agencies work with clients, starting with creating a media bio to understand the client's story, passions, and purposes, then matching them with relevant media opportunities. Tune in to learn how to leverage PR to boost your business's visibility, credibility, and client base. About us We help bookkeepers find clients, make more money and build businesses they love that work for them. We're raising the profile of the bookkeeping profession and bookkeepers worldwide. Whether you're a bookkeeper or accountant wanting to grow your own business to have the flexibility for your life, and your family, come and join us. Join our FREE Facebook community, The 6 Figure Bookkeepers' Club, to experience this revolution for yourself. Connect with us at 6figurebookkeeper.club ----------------------------------------------- Quiz Are you 6 figure ready? Find out at 6figurebookkeeper.scoreapp.com ----------------------------------------------- Courses Find out about how we can help you at 6figurebookkeeper.com/bookkeeper-courses ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Find out more at: https://www.xero.com/uk/campaign/new-partner-programme/?utm_source=6FB&utm_medium=podcastnotes&utm_campaign=Q2 ----------------------------------------------- The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast. ------------------

In recent times, the issue of media censorship has sparked widespread debate, raising questions about its impact on the credibility of public relations. In our upcoming episode, we're excited to delve into this complex topic with April Margulies from Trust Relations Agency. Discover more about their innovative approach at Trust Relations Agency.Public Relations (PR) is not just a component of your marketing strategy; it's the powerhouse driving your brand's visibility and reputation. It's about more than just making headlines; it's about crafting a narrative that earns third-party credibility and fosters trust in your brand. But in an era where major tech platforms like Facebook, Google, and YouTube are scrutinized for information censorship, how does this affect your PR campaigns? With growing skepticism towards media credibility, what strategies should companies adopt to effectively communicate with their target audience?PR is invaluable in establishing your brand's credibility, leveraging the authoritative voice of the press. It not only broadens your brand awareness but also positions your company as a frontrunner in your industry.Are you aiming to make a splash in the headlines with your brand's story? Tune in as April and Ronjini share practical, actionable insights to elevate your PR strategy starting today.Don't forget to Like and Share this episode to spread the word. Interested in boosting your brand's credibility and PR outreach? Visit our website to learn how we can assist you in achieving your PR goals.Support the showwww.thesilvertelegram.com

Are Your PR Strategies Keeping Pace with the Digital Shift in News Consumption?In a world where information evolves at the speed of a click, the landscape of news consumption is undergoing a seismic shift. But here's the question: Are your public relations strategies evolving with it?In the latest episode of "Growing Social Now New" hosted by the seasoned expert in social media marketing and public relations, Barbara Rozgonyi, the spotlight is on the transformative changes in how Americans access news. As the digital era redefines how we consume news, Public Relations (PR) professionals find themselves at a crossroads, grappling with shifting preferences and diverse pathways for information. Listen in for ways to stay on the right path to reach the media with your messages.Key Takeaways: Adapting Your PR Strategy for SuccessDigital Dominance: The data screams a clear message – digital is king. With 56% of adults now sourcing news from digital devices, it's imperative for PR strategies to align with this digital shift.Rise of Podcasts: While radio and print decline, podcasts are on the rise. Understanding this trend provides a unique avenue for PR professionals to explore new media placements.Demographic Nuances:  Understanding the preferences of different age groups, genders, and income brackets is paramount for effective PR outreach.Strategic PR Planning: In a world inundated with data, strategic planning becomes the compass for PR professionals. Rozgonyi offers her expertise to help businesses navigate the complexities, attract attention, and connect with their target communities.More from Pew Research on the changing news trends.Barbara Rozgonyi publishes wiredPRworks, a top 50 PR blog and is an international keynote speaker.Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

For the entire transcript of the interview, please click here. Our guest for today is the Director of Publicity and Co-Founder of Impact24, Andrew Seth Cohen. Andrew graduated from Wesleyan University with a B.A. in Film Studies, and incorporated his love of film and storytelling into all his endeavors. Impact24, Inc. is a distinguished entertainment public relations agency specializing in empowering behind-the-camera creatives, esteemed industry leaders, and visionary content creators. They are a broad team of communication experts and natural storytellers with diverse experience and professional acumen. They are located in Los Angeles, California. What You'll Learn In this episode, Andrew shares some fundamental and essential aspects of Public Relations (PR). He delves into the nitty-gritty of why Public Relations (PR) companies can provide several benefits for individuals, businesses, and organizations. He also emphasized the right time to hire a publicist. He also provides DIY PR for those who can't afford to hire a publicist yet. Things We Discussed He also shares some ideas on  AI solutions for PR and that there are different ways to discover what makes something marketable such as you can always make news things, like a music video or Instagram, real-style content, or a cool album cover or a concert poster. You have to just keep finding ways to create things that make it feel more notable. The more you do, the more buzz you surround yourself with, the easier it will be. Connect with Andrew Seth Cohen Website Instagram LinkedIn Facebook Connect with Jason Tonioli Website Facebook YouTube  Instagram Spotify Pandora Amazon Music Apple Music

Elzie Flenard delves into the world of Public Relations (PR) with seasoned expert Andrea Pass, founder of Andrea Pass Public Relations. They uncover the vital role PR plays for small business owners, offering valuable insights and actionable tips. Andrea's journey from high school PR chair to thriving entrepreneur serves as an inspiring backdrop. They emphasize the significance of earned PR over paid strategies, providing a roadmap to PR success. Whether new to PR or seeking to enhance existing strategies, you'll find this conversation invaluable. From initiating outreach to boosting engagement through active listening and collaboration, the episode guides aspiring entrepreneurs on harnessing the power of PR to elevate their businesses. So, tune in to gain access to practical steps, ensuring you don't just stay in the game, but thrive in it. Listen to discover the transformative potential of PR that will leave you eager to unlock its benefits for small businesses. Episode Highlights:06:12 - I see a lot of podcasts that they're not posting on social. There isn't an engagement. If they are posting, no one's following it except the PR person like me. And so, if there's no engagement other than to say, "I think I have X number of listeners," then what are you selling to the potential audience? So, there really is a challenge in that. In the world of public relations, I consider Andrea Pass Public Relations is a client of mine. So, I'm my own client. So I'm out there like I am today, getting featured on your particular podcast because you reach an audience of business experts and entrepreneurs that would be appropriate clients for me. But it's all part of a process. Is it cut and dry on how it can work? I don't really know because clients are waiting for those analytics. And in a podcast, you don't know the analytics until the podcast could be out six months or a year.09:36 - I think it's about establishing that relationship and seeing where it could go. That this worked out really well. We'd like to have you back. Can you be a sponsor? There's got to be a create the relationship first, because there are so many podcasters today and so many homegrown journalists, people that did not necessarily go to journalism school or have an internship at a TV station, or what have you. So, I think there has to be that recognition that, yes, I might want it to be a business, but let's take the steps necessary.11:41 - In my opinion, podcasters need to listen. You might have a list of questions, but it doesn't mean that question number three has to come after question number two. If the answer to question number two incites something in an effective podcaster, then that could warrant another question, and there should be that comfort level to not have to go down a laundry list of questions a certain way. So, I think that's one of the things. The other thing, I believe that podcasters need to make sure their engagement on social media is up there. And if that means all of your friends and family, and I would have no idea that these are your friends and family.21:23 - I've also flipped things. It is my life-work balance. Work isn't first, life is first. And I think because of that, I'm able to provide a service to my clients where they see results and see results quickly. So, being a solopreneur is exciting. I'm really loving it. I'm a kid in the candy store that if I click with you and you want to hire me, great. If we don't click, that's okay, too. Not everyone is going to be everyone else's cup of tea. And that's all right.25:16 - I don't spend months and months strategizing. I start working with you, day one, I'm securing background information, images, biography, book jacket, company specifics, what your service does for other B2B companies. Day two, I'm pitching you. I'm not...

Elzie Flenard explores the diverse lanes within Public Relations (PR) with expert Andrea Pass. Andrea emphasizes a practical approach to PR, steering away from over-analysis and extensive strategizing. She highlights that getting clients involved from day one and promptly pitching them to media outlets can yield more effective results than prolonged strategizing. This insight provides a fresh perspective on navigating the lanes of PR and seizing opportunities without unnecessary delay.Tune in now for a dynamic take on PR strategies!Episode Highlight:01:10 - I don't spend months and months strategizing. I start working with you, day one, I'm securing background information, images, biography, book jacket, company specifics, what your service does for other B2B companies. Day two, I'm pitching you. I'm not wasting time. I'm not dillydallying. And that's where I'm different from other PR person and people and agencies that will waste six weeks writing fancy, pretty documents. My clients don't need my fancy PowerPoint document. They need to know I'm working and getting the job done, and they want to know I'm working quickly. And that's where it's a different approach in public relations.Connect with ElzieLinkedInContact Andrea PassWebsiteLinkedInFacebookTwitterInstagramMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

In today's episode, we dive into the magic of Public Relations (PR) and its transformative effect on brands. Our expert guest, Paige Dungan, sheds light on why a tailored PR strategy isn't just a choice—it's a necessity for brands that want to make an impact.   Here's what we unpack: - The art of crafting a PR strategy that feels like your brand. - The unmatched credibility a brand gains when the story is told right. - PR's role as a brand's knight in shining armor during tough times. With these insights, you're set to harness the power of PR for your brand's success.   Meet Paige Dungan, the top book publicist who turned her childhood passion for books into a mission to revolutionize the publishing and book launch space. She's here to give us a peek into the world of PR, share her journey, and explain why it's all about telling the right story.  

This week on the podcast, we have a special guest joining us to talk about a topic we haven't had a chance to thoroughly dive into...Welcoming the amazing Kelsey Kloss - from Kloss Creatives - to talk all about Public Relations (PR) and Social powered by journalism! Kelsey is the founder and CEO of Kloss Creatives, and she helps to scale companies as thought leaders in their industry. Kelsey gives us the details on how she got started with PR and Social, and gives us tips on how to build your expertise, build (your) community and really set yourself up for the long game! We get some specifics on when to start seeking media coverage, how to maximize that opportunity and how to start your PR journey if you are a new business! Take a listen and let us know what resonated with you!Links For You:• Kloss Creatives• Kloss Creatives on Linkedin • Checkout Kelsey's Linkedin! For Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform LaterDon't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

There is a skill that a COO can bring to a business and supercharge a brand, one that we often don't think about, or fail to use most effectively: Public Relations (PR). In today's episode, Cameron provides insight on this often overlooked skill and how you can use it to create real growth for your […] The post Ep. 295 – Supercharge Your Brand: Three Easy Steps to Free PR, and Why PR is a Subset of Sales, not Marketing appeared first on COO Alliance.

There is a skill that a COO can bring to a business and supercharge a brand, one that we often don't think about, or fail to use most effectively: Public Relations (PR). In today's episode, Cameron provides insight on this often overlooked skill and how you can use it to create real growth for your […] The post Ep. 295 – Supercharge Your Brand: Three Easy Steps to Free PR, and Why PR is a Subset of Sales, not Marketing appeared first on COO Alliance.

Alex explores the evolving synergy between Voice of the Customer (VoC) and Public Relations (PR) in today's competitive business landscape. Are you listening? This episode is based on an essay in Alex's weekly column on Medium. Subscribe today: https://medium.com/@a-greenwood. Photo by Andrea Piacquadio: https://www.pexels.com/photo/woman-in-gray-tank-top-3812746/ +++ Free copywriting class: thevirtualmama.com/alexcopy Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠https://amzn.to/3gOCYLj⁠ Listen to our entire library of episodes and more on the show website: ⁠PRAfterHours.com⁠. Check out Chica and the Man ⁠here⁠. Drop a buck in the tip jar⁠ ⁠⁠here.⁠ Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠. ⁠Sound effects.⁠ This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message

 PR & Marketing force the programmers to release a game? There are a lot of myths about PR & Marketing. Together with our PR expert Wolfgang Ebert, we looked at those misbeliefs and cleared them for you! 

Brennen Aaliyah Jenkins, also known as BA Jenkins, joins Monica on this episode. She is a dynamic and multifaceted American business woman and publicist. With a passion for helping others succeed, BA has become the driving force behind Ruthless Marketing, a company she founded to help businesses of all sizes and industries grow and thrive. BA's expertise in PR has allowed her to create successful strategies for a wide range of clients, including small businesses, influencers, celebrities, politicians, government agencies, and media outlets. Her unique approach to public relations has helped her clients achieve greater visibility, build stronger relationships with their audiences, and ultimately achieve their goals. But BA's work goes beyond just helping her clients succeed. As a black woman business leader, she is using her PR tactics to create greater equality for the BIPOC community facing legal issues, while advocating for small business owners to earn the exposure they need to compete in today's fast-paced market. BA is a true champion for the underdog, working tirelessly to ensure that all businesses have the opportunity to succeed, regardless of their size, industry, or background. With her unwavering dedication and exceptional skills, BA Jenkins is truly making a difference in the world of business and PR, and inspiring others to do the same. Episode Quote: Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad. ~ Richard Branson How to reach BA... linkedin.com/in/bajenkins https://www.instagram.com/ruthleessmarketing/ Episode Sponsor -  Zeus' Closet  Helpful Entrepreneurial Resources from Become Your Own Boss Monica FREE ebook Get your Become Your Own Boss Planner The best way to train team members - Trainual Link Get the 30 point checklist for building a clothing brand at www.zeuscloset.com/checklist Ways to reach Monica: Instagram: @becomeyourownbosspodcast Email: monica@monicaallen.com Follow me on Clubhouse - @monicaallen2 Join my Clubhouse Club -  Become Your Own Boss - Social Media Room hosted each Thursday at 10AM EST. Who is Monica? Monica Allen grew up in a small town in Georgia with her single mom who had her at age 18, her grandmother and uncle. Living below the poverty line for all of her young life, Monica was determined to break the cycle. Being the first in her immediate family to attend a 4 year university, Monica worked in the field of insurance as a benefits broker for 8 years and earned her Masters in Business Administration. Leaving to set out on her entrepreneurial journey in 2005, she is now a serial entrepreneur owning several businesses. She is co-founder of Zeus' Closet, stuff4GREEKS and Deuce Equity Group.  She is the sole proprietor of Monica Allen Interiors and an Amazon Bestseller (The Fearless Entrepreneurs: Fear Less; Be More). She loves equipping aspiring entrepreneurs, side hustlers and small business owners with tips to launch, grow and scale their business while avoiding the many pitfalls of entrepreneurship. She believes that being surrounded by positive people, believing in yourself, and having faith in God has led to her success. Have some Feedback? If you enjoyed this episode, please share it with your friends or fellow entrepreneurs. Don't forget to subscribe to the show on iTunes, Spotify, Stitcher, Google Podcast, Pandora, Amazon or wherever you get your podcast to get automatic episode updates for "Become Your Own Boss!"  And, finally, please take a minute to leave an honest review and rating on iTunes or Audible. This truly is what helps the podcast grow. --- Send in a voice message: https://podcasters.spotify.com/pod/show/becomeyourownboss/message

In this episode, we talk with PR-expert, Breanna Suden about how Public Relations (PR) and copywriting share a lot of overlap. In both worlds, we want to position our product in front of right audience and in the right way. Let's unpack it all with Breanna. Listen in...   What To Look For In This Episode: The importance of networking (even for introverts) and the POWER of LinkedIn How to start (and find) clients that have worked with big agencies but need the smaller, boutique approach you offer. How to get your first few clients   Resources: Suden PR website – sudenpr.com ACTION Email Bootcamp – ACTIONEmailBootcamp.com   Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions

This episode features the brilliant Saoirse McCabe. Saoirse is the Director Of Marketing and Public Relations at Cork Heritage Pubs. Saoirse speaks about the art of networking and starting small in your local events, which can be a great way to get started in the space. A more seasoned professional should look to industry-leading events to build a great network of contacts. She talks about her current marketing campaigns focusing on the Cork market creating hyper-local events that would tie into the city. Saoirse highlights Sprinkler as a go-to tool to trace your brand online. We discuss social listening and Saoirse provides some great tips on going into geo posts to see consumer engagement which might not be using the correct text/hashtags. Lastly, we talk about the influencer market and the potential within it. This episode is perfect for anyone interested in PR and understanding community building.

What is public relations' role in achieving health equity? Listen as Melissa discusses diversity and inclusion in the healthcare industry with Senior Vice President at FleishmanHillard and health equity trailblazer, Thomas Bennett.About Thomas:Thomas is an MBA-educated, military veteran with over 20 years of combined experience in Public Relations (PR), Sales, Marketing, Diversity & Inclusion, and Business Development. He has devoted over 14 years of his career working for companies and organizations in the healthcare industry due to his passion and commitment to achieving health equity.Currently, Thomas is Senior Vice President at FleishmanHillard, a global PR agency that was recently named Agency of the Year by PRWeek. Topics covered: - The importance of public relations in healthcare- Introducing health equity- The evolution of diversity & inclusion- How to start working in D&I- Becoming a D&I champion- Going above and beyond in your day jobActions to take:- Ensure your communication is fair and accurate- Your lived experiences can enlighten your work- Become an ally- Look internally before you fix external problems- Address D&I problems head-onResources mentioned: - The Public Relations Society of America- Deloitte- Melissa's PRSA articles- MVW Communications- PR Pro Gear

Learn briefly with host, Daphne Dunning what exactly is the difference between Public Relations (PR) and Marketing. Visit www.DaphneDunning.com/Podcast for an exclusive freebie. --- Send in a voice message: https://podcasters.spotify.com/pod/show/digidaphacademy/message

Small businesses often face challenges in building a positive reputation and generating media coverage. That's because they don't have the same resources as larger businesses. They may not have a dedicated marketing or public relations team or have the budget to pay for advertising. How can small companies step up their public relations game to attract customers and generate revenue from dream clients?In today's edition of the Knucklehead Podcast, Mickie Kennedy talks about Public Relations (PR). He will share how PR is a great business strategy, his business model, and how technology has changed how PR works.Mickie Kennedy is the Founder and President of eReleases, a leader in affordable press release writing and distribution services. He developed eReleases in 1998, believing that publicity is not only for the big guys and to give small businesses access to the media and national newswire. eReleases delivers personal service and exceptional value to every customer, with every press release at every price point.Enjoy!In This Episode02:39 - Mickie's struggles during the first 14 years of his business05:29 - What motivated Mickie to join mastermind groups08:00 - Mickie's business model11:15 - How Mickie overcame business challenges15:53 - How anyone can develop a PR strategy20:00 - An example of PR going in a different direction22:52 - How technology has changed PR24:55 - A list of companies that excel at PR27:06 - Why people with different political viewpoints are so deeply dividedFavorite Quotes03:19 - "I was a micromanager, and my exacting expectation of perfection cost my employees their sanity." - Mickie Kennedy04:10 - "This HR professional did me a favor by identifying that I was the weak link. I was the reason that people did not like being there." - Mickie Kennedy17:17 - "When everybody in your industry is talking about one hot button issue, it's so easy to just join the conversation with another 'me too, and here's my opinion on it.' You're not going to stand out in a crowded marketplace where you're just agreeing with everybody. But if you're willing to have a rational contrarian viewpoint on a trending topic, you're going to appear in a lot more articles than just agreeing with it and going along with it." - Mickie Kenny30:30 - "Being human and having conversations is productive because you can get and build a relationship with someone. And I think that relationship is how we will have a successful business." - Mickie KennedyConnect with Mickie KennedyLinkedIneReleasesFree Master Class: How to Build a PR Campaign Designed to Get Massive Media CoverageGrab your COVID 19 survivor T-shirt HEREConnect with Knucklehead Media GroupWebsiteFacebook• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast

On this episode Jamie chats with JEBCommerce's own Director of Affiliate Marketing, Blagica Bottigliero, about the convergence of Affiliate Marketing and Public Relations (PR).We noticed a trend occurring over a year ago with more PR professionals and agencies entering the affiliate marketing space. It's one of the reasons we set out to find someone with significant affiliate marketing AND PR chops to lead our Affiliate Marketing team. And Blagica fits the bill perfectly being a pioneer in the affiliate space (managing the Orbitz affiliate program back in the day) and having significant experience and success in the PR world with her time at Edelman. She also has significant experience in social marketing as well. Oh, did we mention she won an Emmy for her marketing? It's true. On today's episode we discuss the following topics:The general merging ofAffiliate Marketing and PR, and how that impacts affiliates, PR professionals, and advertisersHow Affiliate Marketing and Public Relations are very similar in relationship building and pitching/recruiting publishersHow the advancing technology of the affiliate channel can help PR firms and professionals track way more than they have before and protect the top-of-funnel publishers and track outside of pixelsHow affiliate marketing can increase the speed and reach of PR campaignsHow we need to change our KPIs to measure in this new worldYou can reach out and follow Blagica on LinkedIn.And don't forget to read our blog posts on the subject:Welcoming Public Relations to the Affiliate Marketing PartyAffiliate Marketing Can Boost the Speed of Public RelationsKPIs Need to Change With the Merging of PR and Affiliate MarketingAffiliate Recruitment and PR Pitching Have a Ton in CommonTechnology Available to PR Teams Through Affiliate Marketing

Public Relations (PR) is critical for scaling your business, and in this episode of the Wild Womn Hotline, we dive into why public relations is important for your brand with acclaimed Publicist, Lydia Bagarozza. Lydia helps purpose-driven brands expand their audiences, grow their impact, gain credibility and trust, and create a new point of entry to their businesses through media exposure. She is really passionate about working with coaches, mentors, consultants, and environmentally conscious brands, and finds it her absolute mission to help them leave behind a legacy on this planet. Lydia's clients have been featured on a wide variety of media outlets, including but not limited to, Forbes, MindBodyGreen, Well+Good, Thrive Global, Byrdie, FabFitFun, SheKnows, Coveteur, HelloGiggles, and Medium. In this episode, Lydia fills us in on: Lydia's journey to becoming a publicist How can public relations be defined? Why PR is the missing piece in a lot of online entrepreneur's brands What PR can do for brand exposure Public relations trends in 2022 Practicing conscious PR and what that means to you as an entrepreneur If you enjoyed today's guest expert, Lydia Bagarozza, and want to learn more about her work, you can find her on Instagram @lydmariebag, on TikTok @lydiabagarozza, and on her website www.lydiabagarozza.com. Don't forget to check out Lydia's “Free Signature PR Checklist” which includes all the items you need on hand to get started on your press journey today! Wild Womn are a special breed. But did you know that there are 5 different types of wild womn entrepreneurs? TAKE THE WILD WOMN ARCHETYPE QUIZ and in 5 minutes, you will discover which archetype you are and then how to leverage your type's superpowers through your own brand. --- Support this podcast: https://anchor.fm/the-wild-womn-hotline/support

Machen Sie Fehler zu unbezahlbarem Know-How für Ihr Verkaufswissen! DIE ERFOLGSPYRAMIDE im Vertrieb Es handelt sich um ein unumstößliches Gesetz, dass es in jeder Branche so etwas wie eine „Erfolgspyramide” gibt. Sprich überall, wohin das Auge blickt, erkennt man dies: Viele „Mitspieler”, rund 50 Prozent sind wenig erfolgreich. Etwa 40 Prozent dagegen sind ab und an erfolgreich, sie befinden sich im Mittelfeld, „richtiges” Geld wird hier ebenfalls nicht verdient, aber man kommt vielleicht einigermaßen über die Runden. Oben, an der Spitze der Pyramide, wird es nun bereits eng. Vielleicht 8 % gehören zu den Top-Verkäufern oder Spitzenverkäufern. Ganz oben, an der absoluten Spitze, tummeln sich dagegen die „Verkaufs-Genies”, zu denen man allenfalls 1 – 2 % aller Verkäufer zählen darf. Welches Verkaufswissen haben sie? Nun handeln wir sie in aufsteigender Reihenfolge ab und beleuchten wir jeden Punkt. Verkaufswissen No. 7: TRICKS IM VERKAUF Untersucht man systematisch die Gründe, wie Verkauf am Boden der Pyramide angegangen wird, so stößt man unweigerlich auf den „Trick-Verkäufer”, wie man das nennen könnte. Es handelt sich hierbei um einen Zeitgenossen, der sein gesamtes Verkäufer-Leben lang auf der Suche und Jagd nach bestimmten Tricks und Finessen ist. Er versucht mit anderen Worten, möglicherweise durch simple Lügen Land zu gewinnen, um den Kunden um den Finger zu wickeln, aber es mag auch sein, dass er sich in eine der vielen Schulen der Psychologie verliebt. Nun ist selten in völliger Offenheit gesagt worden, dass Psychologie, sofern sie sich auf zweifelhafte Tricks konzentriert, nicht funktioniert. Ich deute vielmehr auf den Umstand, dass die „Trick-Psychologie”, wie ich dies nennen möchte, von vorneherein zum Versagen verdammt ist. Der Grund ist ebenso einfach wie einleuchtend: Der Kunde, der nur für fünf Pfennige Hirn hat, wird dem Verkäufer, der sich hierauf kapriziert, auf die Schliche kommen. Genau in diesem Moment aber sind Sie unten durch, wie man umgangssprachlich so schön sagt, sprich Sie haben verloren. Der Top Verkäufer verzichtet grundsätzlich auf zweifelhafte Tricks und Finessen, auf Pseudowissenschaften, halbausgegorene Psychologie und unethische Manipulierungsversuche. Verkaufswissen No. 6: VERKAUF ÜBER DEN PREIS Ein weiterer prominenter Fehler von Verkäufern, die im unteren Teil der Pyramide angesiedelt sind, besteht darin, grundsätzlich nur über den niedrigen Preis zu verkaufen. Sie glauben, man müsse nur die gesamte Konkurrenz aus dem Rennen schlagen und den Billigheimer spielen – und schon habe man den Kunden im Sack. Aber das Ergebnis ist immer das gleiche: Eine Weile mag das Spiel funktionieren, aber man führe sich einmal die Statistiken in einer stillen Minute zu Gemüte, was die Produktion vieler chinesischen Waren angeht – die retourniert werden. Die Gründe: mangelnde Qualität, Zeitverzögerungen, schlechter Service undsoweiter. Preis ist nicht alles. Speziell wenn es um hochwertige Waren oder Dienstleistungen geht, ist der Verkauf über den Preis oft nur eine Ausrede, die bemänteln soll, dass der Verkäufer nicht verkaufen kann. Der Umkehrsatz, der entsprechend gilt: Spitzenverkäufer rücken das Preis-Argument selten oder nie an die erste Stelle. Verkaufswissen No.5: VERKAUF ÜBER PR-ATTRIBUTE Der minderbegabte Verkäufer versucht weiter gern, Kunden zu überzeugen, indem er die Disziplin der Public Relations (PR) bemüht, aber nicht etwa die positive, wichtige Seite dieses Faches. Im Klartext: Er versucht sich aufzublasen wie ein Frosch, er spricht davon, dass sein Unternehmen „das beste und größte” ist, oder, noch schlimmer, dass er unschlagbar gut sei, dem ohnehin niemand das Wasser reichen könne. Es gibt einige (wenige) Beispiele in der Geschichte, die beweisen, dass die hohe Kunst der Public Relations, richtig angewendet, manchmal zum Ziel führen kann. Wie formulierte es ein ehemaliger US-Präsident doch so schön?„Man kann eine geraume Weile eine Menge Leute zum Narren halten. Aber alle Leute für alle Zeiten zum Narren halten kann man nicht.” Der Umkehrsatz muss also lauten: Top-Verkäufer spielen selten oder nie auf dem Instrument der Public Relations und ziehen keine Show ab. Echte, ehrliche Kommunikation, die nicht aufgesetzt und übertrieben ist, ist ihr bevorzugtes Mittel. Verkaufswissen No. 4: KEIN DURCHHALTEVERMÖGEN Der Verkäufer, der ständig den Arbeitsplatz wechselt, der sprichwörtliche „Job-Hopper” und der Verkäufer, der nicht ständig am Ball bleibt, ist ebenfalls zum Scheitern verurteilt. Spitzenerfolge sind nur dann möglich, wenn man Hartnäckigkeit beweist und die Flinte nicht beim ersten Hindernis gleich ins Korn wirft.„Nur die Hartnäckigen gewinnen die Schlachten!” urteilte schon Napoleon. Um es einmal poetisch dafür aber punktgenau auszudrücken: der erfolglose Verkäufer ist schlicht und ergreifend faul. Er krempelt nicht wirklich die Ärmel auf, selbst wenn man ihm ein bombensicheres Verkaufskonzept unter die Nase hält, hilft ihm das auf Dauer nicht, denn er wird frühzeitig abspringen. Umgekehrt gesagt gilt dies: Der Spitzenverkäufer ist fleißig und ehrgeizig, er zählt zumindest anfänglich die Stunden nicht, die er investiert, er kultiviert eine Philosophie des Durchhaltens und er gibt nicht auf. Verkaufswissen No. 3: DIE UNFÄHIGKEIT, ZUZUHÖREN Nun, der zweit- und drittklassige Verkäufer kann grundsätzlich nicht wirklich zuhören, selbst wenn er es vorgibt. Die Sieger im Verkauf sind immer die extrovertierten Zeitgenossen, die auf die Menschen zugehen und ihnen zuhören können. Im Idealfall können sie Kunden begeistern, zugegeben, aber sie erreichen diese Begeisterung nicht dadurch, dass sie den Kunden mit einem Schwall von Worten übergießen oder ihn totzureden versuchen. Sie halten den Mund, und das an der richtigen Stelle. Sie stellen Fragen, sehr genaue, gezielte Fragen, und hören daraufhin sozusagen aktiv zu. Sprich, sie lassen sich nicht von dem Kunden berieseln, sondern sie suchen nach Anhaltspunkten, die sie später verwenden können, sie lauschen wie ein Luchs. Niemand hört so gut zu wie ein wirklicher Top-Verkäufer, der beste Psychotherapeut ist ein Anfänger und Dilettant im Verhältnis zu ihm! Der wenig begabte Verkäufer dagegen kann seinen Mund nicht halten, er redet ohne Punkt und Komma. Da er nicht beobachtet, sondern nur auf sich selbst konzentriert ist und den schönen Klang seiner Stimme, ironisch gesagt, entgehen ihm wichtige Signale, die vielleicht auf eine Kaufabsicht hindeuten. Positiv gewendet heisst das: Der Spitzenverkäufer hört zu, er hört aktiv zu, und zieht sofort seine Schlussfolgerungen aus den Worten des Kunden. Er unterbricht nicht. Verkaufswissen No. 2: DAS IGNORIEREN DER EMOTION Der wenig erfolgreiche Verkäufer versäumt es, geschickt mit Emotion zu arbeiten. Zugegeben, dieser Begriff ist vieldeutig. Unter Emotion verstehe ich ein positives wechselseitiges gutes Gefühl, das man aktiv aufbauen kann. Der wenig erfolgreiche Verkäufer verzichtet darauf, was in der Folge gewöhnlich zu verlorenen Aufträgen führt. Der Spitzenverkäufer dagegen kann sich in eine andere Person hineindenken und hineinfühlen. Der schöne Fachausdruck Empathie wurde hierfür geprägt, der nichts anderes besagt, als eben die Fähigkeit, mitzuempfinden und das Talent, förmlich in das Gehirn und in den Sitz der Gefühle des Gegenübers hineinzukriechen, um es plastisch auszudrücken. In kürzester Zeit wird eine Beziehung aufgebaut, eine positive emotionale Beziehung. Man muss indes zugeben, dass diese Fähigkeit gewöhnliche eine gewisse Reife voraussetzt sowie auch Erfahrung. Menschenkenntnis lässt sich nicht „mal so eben” in einem Seminar erlernen, wenn es auch viele Hinweisschilder gibt,.Der Spitzenverkäufer schätzt seinen Kunden blitzschnell ein, sobald er sich in ihn hineinversetzt hat und wird gewöhnlich schnell herausfinden, welche Argumente wirklich stechen und welche überflüssig oder sogar falsch sind. Der wenig begabte Verkäufer hingegen wird aufgrund seiner Unfähigkeit, den Kunden wirklich zu verstehen, mit einer gewissen Wahrscheinlichkeit die falsche Karte aus dem Ärmel ziehen, sprich das falsche Argument auftischen. Positiv gewendet bedeutet das: Der Top-Verkäufer ist empathisch begabt, er kann sich also in sein Gegenüber hineinversetzen, ja hineinfühlen. Verkaufswissen No. 1: DIE FALSCHE MOTIVATION Der wenig erfolgreiche Verkäufer wird fast immer von einer Motivation getrieben, die nicht unbedingt edel ist. Vielen Verkäufern geht es einfach um das schnell verdiente Geld. Danach kann die Sintflut kommen. Während es ein fataler Fehler ist und einfach unehrlich, nicht zuzugeben, dass man auch daran interessiert sein darf, gutes Geld zu verdienen, ja sogar sehr viel Geld, ist es auf der anderen Seite ein noch größerer Fehler, nur dem Mammon nachzulaufen. Ein Kunde spürt sehr schnell, was einen Verkäufer bewegt, allein auf einer emotionalen Ebene fühlt er, ob einfach nur ein Abschluss über die Bühne gebracht werden soll, quasi mit allen Mitteln und auf Biegen und Brechen, oder ob ihm ein wirklicher Service angeboten wird. Der echte Sales-Champion dagegen ist an Integrität interessiert. „Sage, was du tust und tue, was du sagst!” ist sein Leitspruch oder sein Motto. Er wird nichts versprechen, was er nicht halten kann. Der „Sales-Genius” setzt auf eine langfristige Zusammenarbeit, der drittklassige Verkäufer auf den kurzfristigen schnellen Gewinn. Spitzenverkäufer stellen ihre Integrität über alles, der Nutzen/Vorteil für den Kunden muss stimmen, die langfristige Zusammenarbeit ist das erklärte Ziel.

Thought Leadership and Public Relations (PR) are interconnected. Today the power of publishing is in everyone's hands; be it on the website or through umpteen number of social media apps. Managing one's thought leadership with effective PR is essential as it helps in validation of content as well as expertise and builds trust.In this episode, Surbhi is joined by Justin Goldstein of Press Record Communications, - a strategic communications company based in New York city. Justin shares  several insights from his experience in working with Clinton Global Initiative, General Motors, Best Buy and others.Tune in to this episode to understand what are the latest trends in PR and what should organisations look out for when designing PR strategies.Justin's company website is: https://www.pressrecord.co/And you can connect with him on Linkedin: https://www.linkedin.com/in/goldsteinjustin/ Thank you for listening!You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadershipThe Making of a Thought Leader podcast is brought to you by Jot My Bio.comJot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides. To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com

If you don't know this month's special guest yet, then it's our absolute pleasure to introduce you to PR powerhouse and fellow podcaster, Annie Scranton! Annie is the founder and president of Pace Public Relations and the host of the PR Pace podcast. We're excited to have her join us for Episode 4! -- Head over to https://www.agilitypr.com/prprofiles/ for the full show notes -- Follow Agility PR Solutions on Twitter: https://twitter.com/AgilityPRS Follow Pace Public Relations on Twitter: https://twitter.com/PACE_PR --- Send in a voice message: https://anchor.fm/agility-pr-solutions/message

Meghan Ely is our wonderful podcast guest today, is super passionate about Public Relations (PR) work as well as the events industry. Combining her two loves, she created OFD Consulting, one of the most well-known publicist firms in the world for event and wedding professionals! I loved getting to chat with her about her background, how she created OFD Consulting, and how she saw a hole in the market for wedding professionals, event coordinators, and educators.The truth is, PR is an important player in business growth and so today, we'll share how PR can help you build authority to your brand and why it may be necessary for your business. I know you'll love this episode so sit back, relax, and enjoy!-----For full show notes and guest links click HERE! Please share your biggest takeaway and review our podcast HERE!Follow me online!!WebsiteInstagramFacebook ----- #FemaleEntrepreneur #weddingproceo #weddingprocoachGET SOCIAL 365 HERE!!!

In this episode of Chasing the Insights, I talk to PR specialist and entrepreneur Grant Lira.  Grant talks to us about the importance of Public Relations (PR) for your personal brand. Grant Lira is a PR Specialist and growth partner that makes decisions based off the end consumer, not vanity metrics. He runs a team comprised of A-level talent whose goal is to help empower and grow you.

Being in Public Relations (PR) and Marketing for more than 12 years has given Wesley Gunter the privilege of seeing how the industry has evolved, especially with the birth of social media and rapidly changing consumer trends. In short, he has been in PR through the cool and uncool stages.  He finds time to chat with us about the all things PR and tips on how you too can improve your PR and communications skills, and other challenges of being a PR agency owner.  Seriously, this is much cooler than it sounds.  #lifeinpr #entrepreneur #fceuncool #singapore #RightHookComms #pr   1) PR Misconceptions - 00:02:46:01 2) When PR was uncool (before social media - 00:07:10:23 3) Crisis Communications - 00:26:10:17 4) Why it's cool to be uncool - 00:38:24:16   Watch the Youtube episode: https://youtu.be/FhSKyaH1iEs   Follow him on these platforms: Instagram: https://www.instagram.com/westhemess1980/  Facebook: https://www.facebook.com/wesley.gunter Website: https://www.righthook.com.sg/   Connect with us! Website: www.creativesatwork.asia Facebook: facebook.com/creativesatworkasia Instagram: instagram.com/freelancecreativeexchange Apple Podcasts: https://podcasts.apple.com/us/podcast/freelance-creative-exchange/id1401167998 Spotify: https://open.spotify.com/show/6gYc5ECrUgd1TNbVSWGw5w Google Play: https://bit.ly/2VVGz1l Tiktok: https://www.tiktok.com/@creativesatwork Linktree: https://linktr.ee/creativesatwork   ~~~~~~~~~~ Check out other series on our channel:

In this episode of The Agency Accelerator Podcast, I am excited to be joined by Michelle and Christian Ewen, owners of Write on Time Ltd, a Public Relations (PR) agency. They have a vision of helping business owners to grow and thrive through positive media coverage and industry awards recognition. This episode is all about PR and how it fits in your marketing strategy.  Time Stamp [1:39] Michelle and Christian's story of crossing from journalism into the agency world  [2:45] Deciding factors in starting a PR agency business [4:52] How Michelle and Christian Ewen found their calling in the middle of the pandemic! [7:55] Importance of having PR in your marketing strategy. [9:20] When an established media or publication writes about you, it helps not only to amplify your message but also to strengthen your credibility. [10:21] If you can get your organization mentioned in an article in a key publication, it is a big help for your SEO strategy. [11:15] How to measure the effectiveness of your PR marketing strategy [15:24] How to manage clients in setting the right PR goals for their business [19:04] Tips and tricks on starting to do PR for your business [24:32] The Pros and Cons of a husband and wife working together [31:33] Stay tuned for ‘The 5-Day PR Challenge' by Michelle and Christian Ewen [33:25] What advice would Michelle and Christian Ewen give their younger selves? Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now! Useful links mentioned in this episode: Connect with Michelle and Christian Ewen:LinkedIn: Michelle; ChristianWrite on Time LtdUpcoming The 5-Day PR Challenge (FREE)Cloudways (enter AA20 to get a 20% discount off your first 3 months) The Self-Running Agency BookThe Agency Selling System (enter PODCAST10 for a discount) Get in touch with Rob at robert@dacostacoaching.co.uk 

The Entrepreneurial You was recently named among the "Top 30 Entrepreneurship Podcast You Must Follow" by Feedspot. Can you come to terms with the idea of being a celebrity? Do you think only Hollywood Actors, Singers, and Musicians should have this title? Consider what being a celebrity would mean for your business and brand. This episode is for you if you are ready to take your brand to the next level. In this episode, we are joined by Jane Tabachnick to discuss why celebrity brands charge more and how to build one. Tune in to this episode to learn the thought process behind why celebrities charge what they do and what that means for you. Here are three reasons why you should listen to the full episode: Discover what your brand is missing to achieve the success you want.  Learn how to effectively market your brand on social media. Find out how to gain more visibility for your brand.  Resources Online Visibility Assessment Episode Highlights How Can I Be An Entrepreneur and A Celebrity At The Same Time? Become a celebrity to your audience.  Learn why it is important. Understand where your audience spends time and who else your audience looks up to.  Focus on who you associate yourself with.  Find out what is important to your audience.  Be very intentional: put your content in the places where it will stand out to your audience.  Developing A Strategy-  In order to build an effective strategy as an entrepreneur, will at times take a mind shift. The Hug and Influencer Process whereas an influencer is someone who is top in their field. In order to develop an effective strategy as an entrepreneur you must: Build an association with other authorities in the field. Be strategic in order to be more effective: give before asking. Support similar brands as yours.  Importance of Public Relations And Content Marketing To Your Brand-  Public Relations (PR) helps promote your content to your ideal audience.  PR makes it easier to build relationships with influencers. PR improves visibility to your target audience. PR allows business owners to leverage new communication channels.    3 Powerful Quotes from This Episode  “Don't assume that one size fits all” “Do not approach all situations the same” “Be a celebrity to your audience” About Jane Tabachnick Jane is a content and PR strategist who works with mission-driven authors, coaches, and consultants who are frustrated they're not better known. She helps them become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily. Named one of the top 100 people online by Fast Company, Jane is often quoted in the media. Curious about Jane's work? Check out her website. Have specific questions? You can reach out and follow Jane on  Twitter, LinkedIn, and Facebook.  Enjoy this Podcast? What does it mean to be a celebrity? Being a celebrity doesn't only mean you are famous for music or art. It can also mean having a successful business where you consistently market yourself to increase brand awareness. If you enjoyed today's episode of The Entrepreneurial You, hit subscribe and share it with your friends! Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, and especially so have a business or idea to promote, so they can feel empowered and encouraged to pursue their business goals. Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, Twitter, Instagram, and LinkedIn. Thanks for listening! For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify.  Stay inspired, Heneka  

  Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.   In this episode In this episode of the Driven Female Entrepreneurs Podcast, I speak with Public Relations specialist Fiona Johnson, to learn more about where female entrepreneurs can start, when it comes to being featured in the media. As soon as Fiona discovered Public Relations (PR) she fell in love. Having spent a long and happy career working for a variety of companies and industries, she decided to take a career break when she had children. As her kids grew, Fiona started to feel a need to re-find her passion. She started a small retail business as a start point. But when a local small business needed help raising awareness, Fiona discovered that her love for PR was still very much alive. Today she provides communication and PR consultancy and support to small businesses. Listen to this episode to discover more about Fiona's journey, and her incredible advice for how you can start to raise awareness of your own business and brand through the media.   Highlights In this value-packed episode you'll learn: Why PR is a highly effective strategy for small businesses, not just for large companies. People buy from people. Which is why PR works better than advertising for most businesses. How PR can build your business reputation extremely well, and quickly. The importance of building relationships with media contacts and influencers. The role of traditional media versus new digital opportunities. What to include in your media content. How to make the most of and repurpose your PR and media appearances. How to start with your own PR, even if you feel you're not a great writer. Why you need to collect case studies and testimonials and use them in your PR. How to give yourself the space to create your own business, your way. ...and much more!   About Fiona Johnson Fiona Johnson describes herself as a reputation builder with a nose for sniffing out a great story. A much needed skill for a public relations professional. Her career has seen her working across both marketing and PR for household names including IBM, NatWest Bank and Coleman's mustard. A few years ago, after a career break to raise a family and pursue other business interests, Fiona came back to her instinctive roots to share her experience with fellow small business owners where she could really make a difference, helping to get their business noticed and create an impact with their communications. When Fiona is not working directly with her B2B and B2C clients she can be found delivering PR training. Helping marketing professionals and business owners to use PR as part of their marketing mix to grow and develop their own reputations. Whether working on a media campaign for a new product or service, advising on a communications strategy, or creating social media content Fiona brings her unique brand of honesty and warmth believing every client is remarkable and has a story to be told.   Connect with Fiona   www.piggygoestomarket.co.uk Twitter       Linkedin   Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs.  You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!   > The Driven Female Entrepreneurs Club   About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company's goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com   Get More Clients with your FREE Listener Gift The number one question I'm asked is: How can I get more clients?  To help you market your business and attract more of your ideal clients, download your free eBook today: Download your FREE Gift: 100 Ways to Market your Business for Free!  

The credible way of promoting or talking about a brand or an individual is Public Relations (PR).PR shapes perception creates goodwill and saves the organization from a crisis.Has this very important function changed over the years? What is PR in today's digital age? How can brands overcome crises? The evolving phase of political PR. Listen to this very interesting episode featuring the Image Guru and Consulting Partner at Perfect Relations, Mr. Dilip Cherian on the Changing Face of PR. You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

Instagram: https://www.instagram.com/_it_starts_now/Website:https://lalanneconsultinggroup.com/Podcast:https://open.spotify.com/show/0yt3MKSG578b6vuNYbztapLinkedinhttps://www.linkedin.com/in/stanley-lalanne-242066b/We are also on iTunes and Podcast appYoutube:https://www.youtube.com/channel/UCZ8d2EXb6q76nXTKUMf7NAQDamon CampbellInstagram:https://www.instagram.com/iamdamoncampbell/Twitter:https://twitter.com/damoncampbell?lang=enWebsite:https://campbellrelationsllc.com/

PR (Public Relations) is, for many of us in business, a black box, a dark art of achieving editorial over advertorial, of earned vs paid, of authenticity vs concoction; or as some call it, "SPIN". Lahra Carey is an ex-ABC journalist who was one of the forerunners in crossing over from media to media advisory. Her networks are significant, her entrepreneurial curiosity unbounded, and her depth of knowledge on both creating good PR, and dealing with crisis management is world-class. This interview contains abundant, critical, insights and you won’t be disappointed with our deep dive into company values, storytelling, the value that PR can add to company boards, messaging for crisis management, editorial relations and more. If you don’t get value from listing to Lahra’s first-hand knowledge of how to communicate as a business, and inspiration from her own entrepreneurial journey - then I would suggest that you are probably not awake! Enjoy our discussion.

Lerne das Content Marketing Handwerk: https://www.geschichtendieverkaufen.de Nr. 80 - Ö wie Öffentlichkeitsarbeit / Das Content Marketing ABC. Deine Kommunikation wird dann erfolgreich, wenn sie eine gute Geschichte erzählt. Das gilt auch und gerade bei Public Relations / PR. Der Podcast für Content Marketing, Social Media, Kommunikation und Vertrieb & Sales

In this episode, Alexandra Skillman (https://www.linkedin.com/in/alexskillman/) shares her extensive knowledge in the world of PR for an entrepreneurial audience. We discuss at length PR considerations for startup founders regarding go-to-market strategies, overall marketing plans, working with journalists, reaching out to influencers, and avoiding common mistakes.Visit https://satchel.works/@wclittle/ventures-episode-17 for detailed notes and links to resources (videos, articles, etc…) mentioned. You can watch this episode via video here. In this episode we cover the following:    2:02 - Alex intro, background, and journey into public relations 7:32 - More details about Alex's time at the Walt Disney Company and working with Aaron Sorkin, Sean Connery, and others.15:13 - Alex's time in the Bay Area working in both entertainment and startups23:16 - Leaving Electronic Arts and working for a global PR firm 27:07 - The story of Alex launching her own PR business29:52 - How Alex started acquiring clients 34:23 - At what point in a founder's journey should they consider hiring a PR firm / publicist? 41:10 - What is a Butter Twist and what are Stix golf clubs? https://www.bttrkitchen.com/ // http://stix.golf/ 43:48 - More about the details about how a PR person can get products featured by journalists and influencers. 47:33 - What business models make sense for PR? How would B2B SaaS companies, for example, make use of PR? 49:38 - What should founders expect from an ongoing relationship with a PR firm/person, on a month-to-month and year-to-year basis? (e.g. “Newsjacking”) 53:40 - How should teams use a press release (or not) ?56:30 - Information about embargos and the timing of press releases across media outlets.1:01:40 - What advice does Alex have for founders considering hiring a PR person/firm. 1:07:30 - “PR isn't dead” // Advice for founders who may think that PR isn't effective. 1:14:23 - PR can be an important part of startup validation, since journalists and influencers have a unique perspective. (PR can also lead to important pivots). 1:16:02 - Where can people find Alex online? https://www.linkedin.com/in/alexskillman/ // https://twitter.com/typeamarketing 

Gak gampang untuk jadi PR tapi setidaknya miliki keterampilan copy writing dan public speaking ya...Jadi kalian akan jadi PR yang jago nulis dan jago ngomong...gitu guys Voice over : Camelia Ariestanty Template : canva Editing : anchor Follow IG https://www.instagram.com/knapa_knapa/ Blog http://www.cameliaaries.com/ Podcast https://anchor.fm/dashboard Youtube https://youtu.be/WfZqdyR7icQ https://www.youtube.com/channel/UCIxeAcDNrwV55s1uUpK-OJQ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/camelia-ariestanty/message

In this episode of DME Intern Podcast, we have our special guest Duncan McGuigan. Duncan is a Swiss American citizen and currently attends Portland State. Both of Duncan's parents are artists which may have influenced Duncan to work in different fields, such as art, education, and food service. Duncan is a European studies Major and wants to pursue a master degree in Berlin when he graduates. He wants to work in International Affairs or Public Relations (PR), preferably in Germany. Duncan hopes what he is learning from the DME internship can “solidify me as a responsible, capable adult.”

Ivana Radojevic (@iv.ra on Instagram) was born in Croatia. She spent her early childhood in Germany and moved to Edmonton at a young age. She's now fluent in three languages. Her career journey started off as a Political Scientist. She did her undergrad in Political Science and German Language and Literature, worked a few years for the government, and decided the bureaucratic life wasn't for her.  That's when she decided it was time to pivot. She went back to school and completed a Public Relations (PR) diploma. With a lot of hustle and hard work, she landed a job at an eCommerce sales and marketing agency where she continues to work today. I brought her on the podcast because there is a lot of cross over between what she's done so far and what many of us simply need to do in life. It's very relevant for a business owner or a fitness professional. Ivana shared information about email lists, ecommerce, course creation, pivoting your business to the online space, marketing to the right audience, networking on Linked In, hustling your dream job, Work/Life balance, risk assessment, and more.  No matter where you work or what you do, you should listen to this one. You can find Ivana on IG (@iv.ra) or Linked In by searching her name. If you enjoy this episode please share it around, and give it a good rating on your favourite platform.  Thanks for supporting The Lifestyle Chase, and we'll catch you on the next one. 

Come take a little dive into the world of wholehearted Public Relations (PR) with the lovely Odette Barry, (‘Hack your own PR’ extraordinaire). We chat about her unique approach to empowering others to take a hold of their PR reigns when it comes to their own businesses...pretty cool stuff right! Because I thought PR was only for the cool kids but no way! It’s for all of us that have a story, know our jam and want to put it out there! I’m officially converted! You’re a star ‘lil lady! Thanks for being my guest this episode and giving us a sneak peek into that big sparkly brain of yours! > Odette’s next ‘Hack your own PR’ course starts early Oct so go check it all out on her website www.odetteandco.com.au Oh and follow her on Insta @odetteandco, LinkedIn & FB @odetteandco too!

If you haven’t listened to the Nonprofit Jenni Show episode about “Nonprofit PR: How to Work With Media to Attract New Supporters”, we recommend you listen to that episode first! This week, we’re following up on some extra FAQs about nonprofit Public Relations (PR). We also chat with two nonprofit leaders who are responsible for their nonprofit organizations’ PR initiatives. Nonprofit Jenni Show listeners can get an exclusive discount on Jenni’s “Build a PR Plan” Mini-Course! Go online to bit.ly/buildaprplan and use discount code “PR10” to get 10% off the mini-course. The mini-course includes:--A manageable half-hour webinar about how to build your PR plan--A worksheet to start building your PR plan as you watch the webinar--BONUS GIFT: A free copy of Jenni’s PR Contact Log Template to help you learn to research and track communications with media partners Our podcast guests this week are:--Meredith Schweitzer from the School for Advanced Research--Staci Davis and Alli Beth from Waves Nonprofit Jenni provides consulting services and coaching calls for nonprofits and social impact organizations seeking guidance in the areas of Marketing, Fundraising, Growth, and Starting Up. Visit nonprofitjenni.com to learn more. All information in the Nonprofit Jenni Show is very general in nature, and may not apply to your specific nonprofit organization. Please direct clarifying questions to Nonprofit Jenni by visiting nonprofitjenni.com. Produced by Wayfare Recording Co. Music by Emily Summers. ©2020 Nonprofit Jenni. All Rights Reserved.

In small and medium nonprofits, marketing duties often fall to the Executive Director or Development Director who don’t know the ins and outs of tactics like Public Relations (PR). Recently, Jenni has received a lot of questions about press releases, social media influencers, and other PR topics. This week, we want to demystify nonprofit PR and help your organization build a stronger PR plan. Nonprofit Jenni Show listeners can get an exclusive discount on Jenni’s “Build a PR Plan” Mini-Course! Go online to bit.ly/buildaprplan and use discount code “PR10” to get 10% off the mini-course. The mini-course includes:--A manageable half-hour webinar about how to build your PR plan--A worksheet to start building your PR plan as you watch the webinar--BONUS GIFT: A free copy of Jenni’s PR Contact Log Template to help you learn to research and track communications with media partners Our podcast guests this week are:--Joanna Mazo from Park Center--Samantha Taitano from Mañe'lu Nonprofit Jenni provides consulting services and coaching calls for nonprofits and social impact organizations seeking guidance in the areas of Marketing, Fundraising, Growth, and Starting Up. Visit nonprofitjenni.com to learn more. All information in the Nonprofit Jenni Show is very general in nature, and may not apply to your specific nonprofit organization. Please direct clarifying questions to Nonprofit Jenni by visiting nonprofitjenni.com. Produced by Wayfare Recording Co. Music by Emily Summers. ©2020 Nonprofit Jenni. All Rights Reserved.

MAW Talk Episode 2 kali ini kita membahas tentang "Public Relations (PR) yang Ideal" bersama Ika Sastrosoebroto CEO Prominent PR.

Lydia Laws is the founder and director of Lydia Laws PR (LLPR), an international boutique PR and communications agency specialising in one of her chief passions, electronic music (and also increasingly, environmental and charity initiatives). Four years on, LLPR works with artists, labels and event brands. Her current roster includes Sasha, BLOND:ISH, Elliot Adamson, Rocky Valente, Last Night On Earth and Squire, alongside exciting fresh talent. She has also worked with artists such as Matador, Dusky, Lee Burridge, DeWalta, Art Department, ANNA, Henry Saiz and All Day I Dream. Labels she has worked with include Warner Music, Late Night Tales, Balance Music and Virgin EMI. Previously she was Head of Digital at Neighbourhood PR, after starting out in music journalism at Ibiza Spotlight and Pulse Radio. Lydia has spoken on several panels e.g. at ADE and DJ Growth Conference, sharing her experience and expertise on careers in PR/the music industry, and speaking at ADE Green. A passionate environmental advocate, she is deeply interested in promoting and encouraging positive environmental change within the electronic music industry and beyond. Today, she joins me on the Podcast to chat Public relations for artists, PR in 2020 and her tips for up and coming artists to get you more coverage. Myself & Lydia are at Electronic Sound Summit in Liverpool from 28th-1st March. I'm also hosting a breakfast boost there, which is my breakfast mastermind round table. For more info - https://www.electronicsoundsummit.co.uk/ In this podcast i have a brand new microphone from Sudotack - It's a USB Podcast PC Microphone, Professional 96KHZ/24Bit Studio Cardioid Condenser Mic Kit with Sound Card Desktop Stand Shock Mount Pop Filter, for Skype Youtuber Gaming Recording - https://amzn.to/2ZCiGsE Follow Grahame Farmer: Facebook: https://goo.gl/Xy6oD7 Instagram: https://goo.gl/HEfUMr iTunes Podcast: http://apple.co/thedailyboostpod YouTube: https://goo.gl/3JmFbF Get Hypeddit: https://goo.gl/wKJwdD Join our DJ Tips Broadcast: http://bit.ly/gftelegram Learn to Produce: http://bit.ly/educationbass Loops: http://bit.ly/2Z1AIVQ Plugins: http://bit.ly/2Z3wnS7

  Add the SLMA Podcast skill to your Alexa capable device to play the most recent or choose from a list. No doubt about it, Public Relations (PR) has changed even more than traditional marketing in the modern digital world.  Of course, marketing prides itself in its IT budget and the tools it uses, and while PR has some of those tools available, the actual function of PR has changed in different and more measurable ways than ever before. PR is now firmly connected to the word communications. While PR releases are still a part of the function, content creation and a wealth of new earned media have become part of every agency’s offering as a communicator to the marketplace, employees, and investors. Plus, PR has not escaped the need for more in-depth strategic planning and program measurement. Our guest today is Kristin Hege, Founder, and CEO of Convey Communications and she does a deep dive into the exciting new world of PR as a generator of wealth for B2B companies. About Kristin Hedge Kristin Hege is the CEO & founder of Convey Communications, a strategic public relations and communications firm founded to serve B2B technology and service-based businesses. Built on Kristin’s deep expertise in helping innovative businesses thrive, Convey Communications puts strategy first before layering on thoughtfully crafted PR, media relations, content and communications strategies.  Prior to founding Convey, Kristin served in key leadership roles at two previous PR agencies. She also spent time as a VP of marketing, and as a contributing columnist for a well-respected business publication. These roles contributed to her keen understanding of public relations, technology, marketing and business, and the savvy strategic insight she uses to guide clients today.  Kristin is an Adjunct Professor at Arizona State University where she is currently teaching a course on PR writing. She is a long-standing board member for the Public Relations Society of America’s Phoenix chapter and has become known as a trusted speaker on topics around PR and technology. She is also a board member of Support My Club, a nonprofit that fulfills the needs of local school clubs and teams.  In addition to all things PR, Kristin is a dedicated wife to her husband, Justin, and mother of two boys, Calvin and Lincoln.     ___________________________________________ SLMA Radio is hosted by James Obermayer of Funnel Media Group which is a program on the Funnel Radio Channel.  Funnel Media Group is the sponsor of SLMA Radio    

This new podcast episode is all about how to work online in Public Relations; I'm super excited to feature Brittney Lynn, the owner of a successful PR agency, to talk about how to get into it the field as a Virtual Assistant. We talk through what exactly Public Relations is, what a PR Virtual Assistant could do and how you can get started!

On today’s show, Sharon uses Stefanie’s secure dating business idea as a case study to show how PR works. You need to have a great story to highlight your business. Public relations can help find your story and deliver it to the media. They cover what good public relations looks like, what to expect from […]

On today’s show, Sharon uses Stefanie’s secure dating business idea as a case study to show how PR works. You need to have a great story to highlight your business. Public relations can help find your story and deliver it to the media. They cover what good public relations looks like, what to expect from working with a PR person and the steps it takes to get your story in front of the right people. Stay tuned!

Episode one where Gerris Corp founding partners Dan Krueger and Chris Abraham introduce themselves, talk a little about Gerris, then talk about their method for influencer marketing.

Heute haben wir Andrea Alton in da house. Sie ist PR-Expertin, Autorin und bereits zum zweiten Mal aus München zugeschaltet. Wir beginnen das Interview mit einer Begriffsklärung: Was bedeutet Public Relations (PR) eigentlich heute? Andrea sieht PR aus einer 360-Grad-Perspektive, die weit mehr als nur klassische Pressearbeit beinhaltet: Influencer-Marketing, Online-PR, Fachpresse-PR sind einige Schlagwörter. Die spannende Frage nun: Können wir als Gründer, Unternehmer oder Freelancer PR auch selber machen? Ist es eine Möglichkeit, massive Aufmerksamkeit für unsere Geschäftsidee zu erzeugen? Andrea sagt: Eindeutig ja! Pressemitteilungen zum Beispiel können außerdem noch positive Auswirkungen auf das Google-Ranking haben. Doppelt lohnenswert also. Wir besprechen, wie wichtig ein guter Hook bei einer Pressemitteilung ist und wie Du die passenden Journalisten für dein Business findest. Am Fallbeispiel "veganes Café in Ehrenfeld" spielen wir durch, wie eine moderne PR im Do-it-yourself-Stil aussehen könnte...Andrea Alton verrät uns in dieser Episode auch noch einen PR-Hack und wie nützlich die kostenlosen Online-Presse-Portale sind. Support the show (https://nein2five.de/ressourcen/)

Public Relations (PR) is the foundation of any business. So why do many business owners forget about this step? Listen to Keeyana Avery, Founder of Agency Seven Public Relations as she walks us through the importance of PR and we need to utilize it more. Visit http://www.agencysevenpr.com/ to learn more about Agency Seven Public Relations and to connect with Keeyana. --- Support this podcast: https://anchor.fm/tjecomm/support

Jennifer McGinley, Founder of JLM Strategic Communications joins #smalltalk. As part of our conversation, she shares the top 3 best practices everyone must consider and action that will support and manage the reputation of your personal brand. "I can help them build a brand based on consistency in their messaging, their audience, how they focus their business, [and] the way they present themselves. And the words they use and the tone” Jennifer also shares how and "why" your reputation matters as part of your Public Relations (PR) and personal brand development. Javed S. Khan, host of #smalltalk discusses "reputation management" when it comes to building your personal brand and your PR program with Jennifer McGinley of JLM Strategic Communications.

Amanda Berlin, my guest on this episode and Featured Speaker at BizChix Live 2018, describes Public Relations (PR) as earned media - you can’t pay for it, but everyone is worth the opportunity. PR is important to every business but a lot of us haven’t tapped into the full possibilities yet. Amanda reveals that it’s really about sharing your story of what's unique about you, that your audience needs to know in order to identify and want to work with you. Remember, anyone at any stage of business is ready for media. Also find out why Amanda loves local media, and how you can capitalize on interviews, events and print media to drive word-of-mouth publicity, interactions, and credibility! Join the BizChix Community Connect With Amanda Berlin: Website The Empowered Publicity Podcast Free Resources   Books or Tools or Events Mentioned: BizChix Live 2018 Other Links Mentioned: Gabby Bernstein Patricia Moreno New York Open Center Email Shelli to get access to The Nest BizChix Episodes Mentioned: 313: Finding Her Niche in Video with Jessica Stansberry 312: Sales is About Listening with Nikki Rausch 310: [On Air Coaching] How to Prioritize Ideas and Opportunities with Amber Hawley Work With Natalie: One Day Mastermind CEOCHIX Mastermind Strategy Session Work with Shelli: One Day Mastermind EliteChix Mastermind Strategy Session This episode was first published at BizChix.com/314. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at http://bizchix.com/category/team/.

If you want to grow your business, establishing yourself as a trusted expert is essential. So, how do you do that? Having a background in Public Relations (PR) can help like I do, but most people don't. Now's the perfect time to explore this powerful and new way of storytelling - whether you're in PR or not - while boosting your engagement at the same time. In this episode, I walk through Live Streaming for PR and how to make live video an essential part of your communications program. With a little practice, this can boost your engagement and reach on critical channels like social media in spades while saving you time, just like it does for me. Like what you hear? Don't forget to subscribe! You can also catch me live each week on Facebook, ask questions and more. For more information, visit www.JessicaPayne.us/live.

Die Erfolgspyramide im Vertrieb Es handelt sich um ein unumstößliches Gesetz, dass es in jeder Branche so etwas wie eine „Erfolgspyramide“ gibt. Sprich überall, wohin das Auge blickt, erkennt man dies: Viele „Mitspieler“, rund 50 Prozent sind wenig erfolgreich. So gibt es auch die Erfolgspyramide im Vertrieb. Etwa 40 Prozent dagegen sind ab und an erfolgreich, sie befinden sich im Mittelfeld, „richtiges“ Geld wird hier ebenfalls nicht verdient, aber man kommt vielleicht einigermaßen über die Runden. Oben, an der Spitze der Pyramide, wird es nun bereits eng. Vielleicht 8 % gehören mit dem erforderlichen Know-How zu den Top-Verkäufern oder Spitzenverkäufern. Ganz oben, an der absoluten Spitze, tummeln sich dagegen die „ Verkaufs-Genies “, zu denen man allenfalls 1 – 2 % aller Verkäufer zählen darf. Welches Verkaufswissen und Tricks im Verkauf haben sie? Nun handeln wir sie in aufsteigender Reihenfolge ab und beleuchten wir jeden Punkt. Verkaufswissen der Verkaufs-Genies No. 7: Tricks im Verkauf Untersucht man systematisch die Gründe, wie Verkauf am Boden der Pyramide angegangen wird, so stößt man unweigerlich auf den „Trick-Verkäufer“, wie man das nennen könnte. Es handelt sich hierbei um einen Zeitgenossen, der sein gesamtes Verkäufer-Leben lang auf der Suche und Jagd nach bestimmten Tricks und Finessen ist. Er versucht mit anderen Worten, möglicherweise durch simple Lügen Land zu gewinnen, um den Kunden um den Finger zu wickeln, aber es mag auch sein, dass er sich in eine der vielen Schulen der Psychologie verliebt. Nun ist selten in völliger Offenheit gesagt worden, dass Psychologie, sofern sie sich auf zweifelhafte Tricks konzentriert, nicht funktioniert. Ich deute vielmehr auf den Umstand, dass die „Trick-Psychologie“, wie ich dies nennen möchte, von vorneherein zum Versagen verdammt ist. Der Grund ist ebenso einfach wie einleuchtend: Der Kunde, der nur für fünf Pfennige Hirn hat, wird dem Verkäufer, der sich hierauf kapriziert, auf die Schliche kommen. Genau in diesem Moment aber sind Sie unten durch, wie man umgangssprachlich so schön sagt, sprich Sie haben verloren. Der Top Verkäufer verzichtet grundsätzlich auf zweifelhafte Tricks und Finessen, auf Pseudowissenschaften, halbausgegorene Psychologie und unethische Manipulierungsversuche. Verkaufswissen No. 6: VERKAUF ÜBER DEN PREIS Ein weiterer prominenter Fehler von Verkäufern, die im unteren Teil der Pyramide angesiedelt sind, besteht darin, grundsätzlich nur über den niedrigen Preis zu verkaufen. Sie glauben, man müsse nur die gesamte Konkurrenz aus dem Rennen schlagen und den Billigheimer spielen – und schon habe man den Kunden im Sack. Aber das Ergebnis ist immer das gleiche: Eine Weile mag das Spiel funktionieren, aber man führe sich einmal die Statistiken in einer stillen Minute zu Gemüte, was die Produktion vieler chinesischen Waren angeht – die retourniert werden. Die Gründe: mangelnde Qualität, Zeitverzögerungen, schlechter Service undsoweiter. Preis ist nicht alles. Speziell wenn es um hochwertige Waren oder Dienstleistungen geht, ist der Verkauf über den Preis oft nur eine Ausrede, die bemänteln soll, dass der Verkäufer nicht verkaufen kann. Der Umkehrsatz, der entsprechend gilt: Spitzenverkäufer rücken das Preis-Argument selten oder nie an die erste Stelle. Verkaufswissen No.5: VERKAUF ÜBER PR-ATTRIBUTE Der minderbegabte Verkäufer versucht weiter gern, Kunden zu überzeugen, indem er die Disziplin der Public Relations (PR) bemüht, aber nicht etwa die positive, wichtige Seite dieses Faches. Im Klartext: Er versucht sich aufzublasen wie ein Frosch, er spricht davon, dass sein Unternehmen „das beste und größte“ ist, oder, noch schlimmer, dass er unschlagbar gut sei, dem ohnehin niemand das Wasser reichen könne. Es gibt einige (wenige) Beispiele in der Geschichte, die beweisen, dass die hohe Kunst der Public Relations, richtig angewendet, manchmal zum Ziel führen kann. Wie formulierte es ein ehemaliger US-Präsident doch so schön?„Man kann eine geraume Weile eine Menge Leute zum Narren halten. Aber alle Leute für alle Zeiten zum Narren halten kann man nicht.“ Der Umkehrsatz muss also lauten: Top-Verkäufer spielen selten oder nie auf dem Instrument der Public Relations und ziehen keine Show ab. Echte, ehrliche Kommunikation, die nicht aufgesetzt und übertrieben ist, ist ihr bevorzugtes Mittel. Verkaufswissen No. 4: KEIN DURCHHALTEVERMÖGEN Der Verkäufer, der ständig den Arbeitsplatz wechselt, der sprichwörtliche „Job-Hopper“ und der Verkäufer, der nicht ständig am Ball bleibt, ist ebenfalls zum Scheitern verurteilt. Spitzenerfolge sind nur dann möglich, wenn man Hartnäckigkeit beweist und die Flinte nicht beim ersten Hindernis gleich ins Korn wirft.„Nur die Hartnäckigen gewinnen die Schlachten!“ urteilte schon Napoleon. Um es einmal poetisch dafür aber punktgenau auszudrücken: der erfolglose Verkäufer ist schlicht und ergreifend faul. Er krempelt nicht wirklich die Ärmel auf, selbst wenn man ihm ein bombensicheres Verkaufskonzept unter die Nase hält, hilft ihm das auf Dauer nicht, denn er wird frühzeitig abspringen. Umgekehrt gesagt gilt dies: Der Spitzenverkäufer ist fleißig und ehrgeizig, er zählt zumindest anfänglich die Stunden nicht, die er investiert, er kultiviert eine Philosophie des Durchhaltens und er gibt nicht auf. Verkaufswissen No. 3: DIE UNFÄHIGKEIT, ZUZUHÖREN Nun, der zweit- und drittklassige Verkäufer kann grundsätzlich nicht wirklich zuhören, selbst wenn er es vorgibt. Die Sieger im Verkauf sind immer die extrovertierten Zeitgenossen, die auf die Menschen zugehen und ihnen zuhören können. Im Idealfall können sie Kunden begeistern. Aber sie erreichen diese Begeisterung nicht dadurch, dass sie den Kunden mit einem Schwall von Worten übergießen. Sie halten den Mund, und das an der richtigen Stelle. Sie stellen Fragen, sehr genaue, gezielte Fragen, und hören daraufhin sozusagen aktiv zu. Sprich, sie lassen sich nicht von dem Kunden berieseln, sondern sie suchen nach Anhaltspunkten, die sie später verwenden können, sie lauschen wie ein Luchs. Niemand hört so gut zu wie ein wirklicher Top-Verkäufer, der beste Psychotherapeut ist ein Anfänger und Dilettant im Verhältnis zu ihm! Der wenig begabte Verkäufer dagegen kann seinen Mund nicht halten, er redet ohne Punkt und Komma. Da er nicht beobachtet, sondern nur auf sich selbst konzentriert ist und den schönen Klang seiner Stimme, ironisch gesagt, entgehen ihm wichtige Signale, die vielleicht auf eine Kaufabsicht hindeuten. Positiv gewendet heisst das: Der Spitzenverkäufer hört zu, er hört aktiv zu, und zieht sofort seine Schlussfolgerungen aus den Worten des Kunden. Er unterbricht nicht. Verkaufswissen No. 2: DAS IGNORIEREN DER EMOTION Der wenig erfolgreiche Verkäufer versäumt es, geschickt mit Emotion zu arbeiten. Zugegeben, dieser Begriff ist vieldeutig. Unter Emotion verstehe ich ein positives wechselseitiges gutes Gefühl, das man aktiv aufbauen kann. Der wenig erfolgreiche Verkäufer verzichtet darauf, was in der Folge gewöhnlich zu verlorenen Aufträgen führt. Der Spitzenverkäufer dagegen kann sich in eine andere Person hineindenken und hineinfühlen. Der schöne Fachausdruck Empathie wurde hierfür geprägt, der nichts anderes besagt, als eben die Fähigkeit mitzuempfinden. Und das Talent, förmlich in das Gehirn und in den Sitz der Gefühle des Gegenübers hineinzukriechen, um es plastisch auszudrücken. In kürzester Zeit wird eine Beziehung aufgebaut, eine positive emotionale Beziehung. Man muss indes zugeben, dass diese Fähigkeit gewöhnliche eine gewisse Reife voraussetzt sowie auch Erfahrung. Menschenkenntnis lässt sich nicht „mal so eben“ in einem Seminar erlernen, wenn es auch viele Hinweisschilder gibt,.Der Spitzenverkäufer schätzt seinen Kunden blitzschnell ein, sobald er sich in ihn hineinversetzt hat und wird gewöhnlich schnell herausfinden, welche Argumente wirklich stechen und welche überflüssig oder sogar falsch sind. Der wenig begabte Verkäufer hingegen wird aufgrund seiner Unfähigkeit, den Kunden wirklich zu verstehen, mit einer gewissen Wahrscheinlichkeit die falsche Karte aus dem Ärmel ziehen, sprich das falsche Argument auftischen. Positiv gewendet bedeutet das: Der Top-Verkäufer ist empathisch begabt, er kann sich also in sein Gegenüber hineinversetzen, ja hineinfühlen. Verkaufswissen No. 1: DIE FALSCHE MOTIVATION Der wenig erfolgreiche Verkäufer wird fast immer von einer Motivation getrieben, die nicht unbedingt edel ist. Vielen Verkäufern geht es einfach um das schnell verdiente Geld. Danach kann die Sintflut kommen. Während es ein fataler Fehler ist und einfach unehrlich, nicht zuzugeben, dass man auch daran interessiert sein darf, gutes Geld zu verdienen, ja sogar sehr viel Geld, ist es auf der anderen Seite ein noch größerer Fehler, nur dem Mammon nachzulaufen. Ein Kunde spürt sehr schnell, was einen Verkäufer bewegt. Allein auf einer emotionalen Ebene fühlt er, ob einfach nur ein Abschluss über die Bühne gebracht werden soll – quasi mit allen Mitteln und auf Biegen und Brechen, oder ob ihm ein wirklicher Service angeboten wird. Der echte Sales-Champion dagegen ist an Integrität interessiert. „Sage, was du tust und tue, was du sagst!“ ist sein Leitspruch oder sein Motto. Er wird nichts versprechen, was er nicht halten kann. Der „Sales-Genius“ setzt auf eine langfristige Zusammenarbeit, der drittklassige Verkäufer auf den kurzfristigen schnellen Gewinn. Spitzenverkäufer stellen ihre Integrität über alles, der Nutzen/Vorteil für den Kunden muss stimmen, die langfristige Zusammenarbeit ist das erklärte Ziel.

The Evolution of Public Relations (PR) has been needed for years now. In fact, I still get nearly 100 pitches per month to be on my show. 99% of them are old-school approaches to share their amazing client. It is rare that any of them actually take the time to do anything specific to me. The guest today is Donna Cravotta with Social Pivot PR. Donna shares her wisdom on the changes in the industry and what that means for you. Get the show notes for 305 | The Evolution of PR with Donna Cravotta Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @DonnaCravotta ‏and @GeneHammett #Evolution #PublicRelations #wisdom Give Leaders in the Trenches a review on iTunes!

Register for the Master Class: https://safariandmd.clickfunnels.com/registernow

Today I talk to Anne Buttar of Wonderland Firm PR & Social Media.   Anne is the recent recipient of HopperHQ 2017 Instagrammy Award for International Social Media Marketer of the year, so she is a true authority and industry thought leader on all things PR and Social Media.   Anne talks about how the small and medium business owner can use Public Relations (PR) to boost their brand, clients and sales and compete with the big boys. It is a lot simpler than we all think which a joy to any business owner’s ears is.  We discuss the beginnings of Anne’s career when she was working with some of Hollywood’s biggest stars and managing their PR, to how she manged to end up in Wellington and is now working with some of New Zealand’s fastest up and coming exciting business owners.   Loved this chat.  So much energy and so real and authentic.   

24 | Solo | Mein Bücherregal Teil 1 Ich wünsche euch erst einmal ein frohes Weihnachtsfest :) In dieser Weihnachts-Folge erzähle ich euch mal wieder was aus meinem Leben. Ich lese, bzw. höre, gerne Bücher. Heute möchte ich euch meine Lieblings-Bücher vorstellen und was ich aus jedem einzelnen von ihnen gelernt habe. Vielleicht ist ja auch etwas für euch dabei. Die Überschriften sind übrigens immer direkt mit Amazon verlinkt, sodass ihr die Bücher direkt kaufen könnt (und ich ein paar Prozente bekomme :) ) Ökonomie der Aufmerksamkeit - Georg Franck Aufmerksamkeit kann man gegen Geld und Geld gegen Aufmerksamkeit tauschen, aber das wisst ihr ja schon. Denn dazu gibt es eine ganze Episode: http://hebelzeit.de/podcast/09-die-oekonomie-der-aufmerksamkeit-werde-mentaler-kapitalist/ Dass Aufmerksamkeit wirklich einen Wert hat, sollte man immer im Hinterkopf haben. Propaganda - Edward Bernays Dieses Buch könnt ihr auf Englisch umsonst haben, wenn ihr auf den englischen Wikipedia Artikel geht und dort bei einer alten Version des Artikels unten bei den externen Links auf das Buch klickt: https://en.wikipedia.org/wiki/Propaganda_(book) oder ihr geht auf den Amazon Link in der Überschrift und kauft es auf Deutsch. Edward Bernays ist der Neffe von Sigmund Freud, den ihr bestimmt kennt. Interessant ist, dass Bernays zwar Jude war, aber trotzdem einer der Lieblingsautoren von Goebbels gewesen ist. Die Idee des Propaganda-Ministeriums basiert auf den Ideen von Bernays, fiese Nummer. Bernays hat gut verstanden, wie soziale Systeme funktionieren und wie man sie manipulieren kann. Beispielsweise hat für einen Schinkenhersteller für Absatz gesorgt, indem er nach Hollywood gegangen ist, und dafür gesorgt hat, dass im Film zum Frühstück immer Eier und Bacon serviert werden. So hat er es in die Haushalte gebracht, wo es bis dahin noch keiner kannte. Nachdem dann die Nazis das Wort "Propaganda" so sehr verzockt haben, hat er auch einen ganzen Berufsstand umbenannt in "Public Relations" -PR. Auch das stammt aus seiner Feder. Sehr spannendes Buch, unbedingt lesenswert. Influence-The Psychology of Persuasion - Robert Cialdini Auch ein sehr wichtiges Buch für mich. Robert Cialdini listet in diesem Werk verschiedene Wege auf, wie man einflussreich wird. Einer neben vielen ist, dass man zuerst Schwächen erwähnt bevor man Stärken erwähnt. Zum Beispiel könnte ich sagen: Ich kann kein leckeres Schnitzel machen, aber was Pasta angeht, bin ich ein Meister. Dadurch, dass ihr zunächst etwas Negatives sagt, baut ihr euch Glaubwürdigkeit auf. Wer würde denn schon was Negatives über sich sagen, wenn er nicht ehrlich wäre? Im Anschluss könnt ihr praktisch sagen, was ihr wollt, und die Leute glauben euch. Cognitive Surplus - Clay Shirky Hier geht es um die Zeit, die Menschen täglich damit verschwenden, Fernsehen zu schauen. Beim Durchnitts-Amerikaner sind das täglich 5 (!) Stunden. Wenn diese Zeit sinnvoll für etwas eingesetzt würde, wären plötzlich unglaubliche Ressourcen vorhanden. Da sollte man mal drüber nachdenken :) Triumph of the City - Edward Glaeser In diesem Buch geht es darum, wie wichtig Städte sind. Und der Grund ist folgender: In Städten kommen sehr viele Menschen zusammen und das multipliziert die Wahrscheinlichkeit, dass zufällige Dinge passieren, die sogenannte Serendipität. Man lernt Dinge, die man gar nicht vor hatte, zu lernen. Es gibt Orte, wo die Serendipität groß ist, und eben Orte, wo sie klein ist. In einem Barcamp ist die Wahrscheinlichkeit Neues zu lernen, zum Beispiel sehr hoch, weil man erst an dem Tag selbst erfährt, was einen erwartet. In einer 2000 Jahre alten Kirche ist es eher unwahrscheinlich, neue innovative Dinge mit zu bekommen. Ihr entscheidet. The Filter Bubble - Eli Pariser Auch ein interessantes Buch, in dem es darum geht, dass wir die Welt immer durch einen Filter wahrnehmen, den wir uns selbst setzen. Gemeint ist damit, dass zum Beispiel Facebook uns immer das zeigt, was wir selbst sehen wollen, und so unsere Wahrnehmung von der Welt verfälscht wird. Ich persönlich löse das, indem ich bewusst versuche, mein Umfeld so divers wie möglich zu gestalten, nicht nur auf facebook. Antifragile - Nassim Nicholas Taleb Dieses wirklich spannende Buch handelt davon, dass es nicht nur die beiden Situationen fragil (geht leicht kaputt) oder robust (geht nicht leicht kaputt) gibt sondern auch noch einen dritten Zustand, den der Autor „antifragil“ nennt. Ein Beispiel dafür wären unsere Muskeln: Wenn wir Druck auf unsere Muskeln ausüben, also trainieren, dann gehen diese weder kaputt, noch halten sie einfach nur dagegen. Im Gegenteil: Sie passen sich an und werden stärker. Das Buch hat mich auch dazu gebracht, über meine Firmenstrategie anders zu denken: Anstatt Angst vorm nächsten Crash zu haben bin ich dazu über gegangen, mir eine Strategie aufzubauen, die in allen Wirtschaftssituationen funktioniert, die sich also anpasst und vielleicht auf Druck sogar stärker wird. The selfish gene - Richard Dawkins Mit Hilfe dieses Buches habe ich zum ersten Mal Evolution so richtig verstanden, also jeder sollte das mal gelesen haben! Im Kern bedeutet Evolution, dass diejenigen, die zufällig am besten angepasst sind, überleben, andere eben nicht (egal ob Tier, Pflanze oder Pilz). Hier wurde ich auch zum ersten Mal damit konfrontiert, dass die Menschen eben nicht unbedingt die Krone der Schöpfung sind und wahrscheinlich früher aussterben als Kakerlaken. Die sind zwar nicht sehr intelligent, aber robust. Mal sehen, wer besser angepasst ist. Eigentlich entspannt mich diese Erkenntnis enorm, denn seither nehme ich mich nicht mehr so wichtig. Zweitens habe ich da das Konzept des Mems zum ersten Mal kennen gelernt: Meme sind Ideen, die, wie die DNA auch, den Menschen als Hülle brauchen, um sich zu verbreiten. Auf Meme gehe ich in einer der nächsten Folgen mit Patrick Breitenbach aber auch noch mal genauer ein. Mentaler Kapitalismus - Georg Franck Vom selben Autor hatte ich oben ja schon „Ökonomie der Aufmerksamkeit“ in der Liste, und dieses Buch ist praktisch die Fortsetzung. In diesem Buch wird die Idee, dass Aufmerksamkeit eine wichtige Ressource ist, weiter gedacht und auf unsere Gesellschaft und den Kapitalismus angewendet. Mit diesem Podcast zum Beispiel betreibe ich mentalen Kapitalismus: Ich sammele eure Aufmerksamkeit, ich bin sozusagen ein Aufmerksamkeits-Kapitalist. Aus diesem Buch kommen viele meiner Ideen. The Meme Machine - Susan Blackmore À propos Fortsetzung: dieses Buch ist sozusagen die inoffizielle Fortsetzung von Dawkins „The Selfish Gene“. Susan Blackmore hat Meme und wie sie funktionieren noch einmal viel genauer betrachtet. Wen interessiert, wie sich Ideen verbreiten und vor allem wie sie auch mutieren, der sollte dieses Buch lesen. Mir ist es mittlerweile in Fleisch und Blut über gegangen. The Road to Serfdom - Friedrich Hayek Auf Deutsch heißt das Buch "Der Weg zur Knechtschaft" und geschrieben wurde es kurz nach Nazi-Deutschland. Friedrich Hayek beschreibt in diesem Buch verschiedene Abläufe, die in Gesellschaften auftreten: Es beginnt mit Chaos, dann wird im Chaos improvisiert und es entsteht eine Phase der Ordnung. In dieser Phase ist die Produktivität höher und der Wohlstand nimmt zu. Das führt dann zu einer Phase des Zwangs: Diejenigen, die schon im Wohlstand leben, wollen, dass alles so bleibt. Die Anderen, die noch nicht im Wohlstand leben, wollen Veränderung. Die Wohlhabenden bauen schließlich einen enormen Zwang auf die Ärmeren auf, damit ihr Wohlstand nicht gefährdet wird. Bis alles wieder explodiert und die Gesellschaft wieder im Chaos versinkt. Das ist wie ein Kreislauf. Hayek spricht sich für den Kapitalismus aus, denn dieser kann zwischen Chaos und Ordnung gut stabilisieren, denn Improvisation ist erlaubt und es dürfen auch Ideen nicht funktionieren. Ohne Zwang. Jede kommunistische oder sozialistische Gesellschaft hingegen muss unter Zwang zurück gehalten werden. Dieses Buch hat mir geholfen, den Kapitalismus zu akzeptieren, auch wenn er nicht perfekt ist. Anything you want - Derek Sivers Nun mal ein eher praktisches Buch. Derek Sivers ist ein geiler Typ. Er wollte kein Unternehmer sein, die Leute wollten aber sein Produkt haben. Er hat seine Firma dann schließlich an eine Stiftung, die er gegründet hat, verschenkt, und diese Stiftung hat sie dann für 20 Millionen verkauft. Das Geld ging also komplett an die Stiftung. In seinem Buch erfahrt ihr viel über seine echt coolen Ansichten und Denkweisen. Wenn ihr euch manchmal fragt: "Was mache ich hier überhaupt?" oder "Wie kann ich ein cooles Leben haben?", dann ist Derek Sivers ein guter Berater für euch. How an economy grows and why it crashes - Peter Schiff In diesem Buch wird ein kompletter Wirtschaftszyklus beschrieben. Der Ausgangspunkt sind zwei Leute, die ihre Angel ins Meer halten. Einer der beiden investiert dann in ein Netz und baut schließlich ein Boot und es entstehen dann sogar Bürokratien - eben von ganz klein zu ganz groß. Ich habe aus diesem Buch mitgenommen, dass auch Wirtschafts-Crashs ganz normal sind und dass ich mich nicht verrückt machen muss. Am Ende ändert sich nix, es ist ja doch alles nur ein theoretisches Konstrukt. So lange die Sonne noch scheint geht es immer weiter. Dieses Buch ist wirklich sehr anschaulich und bildlich erklärt, nicht so theoretisch wie beispielsweise "The road to serfdom". The E-Myth Revisited - Michael Gerber "The E-Myth" steht für "Entrepreneur-Mythos". In diesem Buch habe ich gelernt, wie ein Unternehmen intern unterteilt ist: es gibt die Fachkraft, die dafür sorgt, dass Dinge erledigt werden. Dann gibt es den Manager, der dafür sorgt, dass die Fachkraft die Dinge erledigt. Und dann gibt es den Unternehmer, dessen Aufgabe es ist, Strukturen zu schaffen und zu entscheiden, was überhaupt erledigt werden soll. Es wird in diesem Buch erklärt, wie man es als Unternehmer schafft, Arbeit zu delegieren, also wie man andere befähigt, Dinge zu erledigen. Wenn ihr also ein einigermaßen funktionierendes Unternehmen habt und nun über Strukturierungen nachdenkt, dann ist dieses Buch etwas für euch. So, jetzt reicht es mal für den ersten Teil. Eine Sache hätte ich aber noch: ich würde gerne dieses halbe Jahr mit meinem Podcast Revue passieren lassen. Dafür bin ich auf euer Feedback angewiesen, denn ihr hört euch den Kram ja an :) Was hat euch gefallen, was nicht, was soll ich mehr machen? Lasst mir ruhig mal eure Meinung da, ich würde mich freuen! http://hebelzeit.de/kontakt-impressum/

Danilo Bassouto, Cristian Souza e Lucas Antunes (Lukita), tiram suas dúvidas sobre o que é "Relações Públicas" ou "Public Relations" (PR) nos games, qual a importância desta função e quais seriam os principais requisitos para se trabalhar como representante de comunicação em um estúdio independente. Jesús Fabre é espanhol, mas atualmente mora em Montevideo, Uruguai. Ele é um dos maiores PR Managers que já passaram pelo Brasil, na área de games, trabalhando em jogos renomados como Horizon Chase (Aquiris Game Studio), o game brasileiro mais premiado de todos os tempos. Fabre também é o criador da "The Gamer Inside", projeto que iniciou ainda na Europa e depois trouxe consigo para o Brasil, onde ele apresenta histórias e notícias sobre o desenvolvimento independente de games no país. Neste podcast, nós conversamos sobre sua carreira, as diferenças entre marketing e relações públicas, o PR especializado e o "tradicional" e ainda aprendemos algumas expressões em espanhol! Ouça agora e descubra como se tornar um bom profissional de comunicação para jogos, siga os principais "Mandamentos do PR" e aprenda o que significa "una espada de doble filo". Venha para o Lado Indie da Força! --- Send in a voice message: https://anchor.fm/indiesidebr/message

To learn more about Butterflies of Wisdom visit http://butterfliesofwisdom.weebly.com/Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To find out how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel at amanda@bridgingbionics.org.   On Butterflies of Wisdom today, Best-Selling Author, Win C and JC welcomes Cammi Pham. Cammi loves building a community + pushing boundaries to optimize every aspect of life. Cammi accidentally fell into digital marketing when she founded + ran an environmental nonprofit at the age of 17. She later helped many technology startups gain traction + grow their communities online. Cammi is a Medium Top Contributor + Quora Top Writer. Her work has reached millions of views, + has been translated into many different languages. Cammi has been featured in the BBC, Business Insider, Adweek, Yahoo, Lifehacker, + more.    ★ Authentic conversation catalyst behind the industries leading Twitter Chats.  ★ Quora + Medium Top Writer ★ Personal Twitter Trended in US + Canada. ★ TEDx Speaker ★ Social Media Week 2012 Top 10 Influencers by Adobe UK   ★ThinkRengade's average one-hour Twitter Chats Generate 200-300+ million impressions - 6.5x industry average    Produce over 20,000+ tweets - 3x industry average    Reach 2-5+ million targeted people - 3x industry average    Current and past work includes brands like Starbucks, Clarisonic, CIBC, SellOff Vacations, Puerto Vallarta Tourism, Quito Tourism, Bloglovin, Anne Sportun, La vie en Rose, Mejuri, and more. Specialties: E-commerce Marketing, User-Generated Content Marketing (UGC), Social Media Marketing (SMM) Blogging, Content Marketing, Public Relations (PR), Influencer Marketing, Twitter Marketing, Google+ Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Email Marketing, Social Media Lead Generation, Social Media Optimization (SMO), Landing Page Optimization, Website Optimization, Social Media Guerrilla Marketing, Digital Strategy, Sales, Business Development, Travel Marketing, Twitter Chat/Party Host  To learn more about Cammi email her at cammi@thinkrenegade.com. To find out more about Win Kelly Charles visit https://wincharles.wix.com/win-charles. Please send feedback to Win by email her at winwwow@gmail.com, or go to http://survey.libsyn.com/winwisdom and http://survey.libsyn.com/thebutterfly. To be on the show, please fill out the intake at http://bit.ly/bowintake. To look at our sponsorships go to https://ssekodesigns.com/buttfly?acc=537d9b6c927223c796cac288cced29df and https://ssekodesigns.com/. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Butterflies of Wisdom, please send a PayPal donation to aspenrosearts@gmail.com. Please send a check in the mail, so 100% goes to Bridging Bionics Foundation.    In the Memo section have people write: In honor of Win Charles.    Send to:  Bridging Bionics Foundation  PO Box 3767 Basalt, CO 81621   Thank you, Win    

We met Esther in the middle of 2015. Upon getting to know her, I realized how much impact she could make on my business and those of her clients. When discussing an interview, I wanted to talk about her role in Public Relations (PR). What I didn't expect was a game changing discussion about business, and how important the role of PR in scale and success. We often believe we have to do it all, but when we entrust our promotion to a partner like Esther amazing things happen. We're free to create and innovate, while her approach literally does the heavy lifting of building a following and a solid reputation. You may go into this apathetic about PR, but you'll walk out a fan of what's possible. Esther Kiss is the producer and host of the popular podcast Born To Influence: The Marketing Show where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and PR strategies. She has interviewed guests such as Gary Vaynerchuk, Perry Marshall, Joe Pulizzi, Jay Baer and more.  When working with clients through her one-of-a-kind publicity agency, Esther helps experts (coaches / consultants / authors / speakers / marketers) get exposure for an extended period of time by placing them on the right online media outlets. These include interviews on podcasts, online radio shows, webinars & other presentations for telesummits and private, paid mastermind groups. To help her clients get more leads and sales for their product, service or book launch, she introduces them to A-players such as the guests of Born To Influence for cross-promotion and long term collaboration.   Learn more at http://borntoinfluence.com. Also, if you want to know if PR will work for you, take this easy & fun, FREE assessment: http://borntoinfluence.com/assessment

Ponad 440 publikacji i wzmianek o kursie “Pokonaj swoje długi” w 2 tygodnie: TV, radio, prasa, Internet. Zdradzam, jak to zrobiłem. Prowadzenie działań Public Relations (PR) brzmi bardzo skomplikowanie. I owszem – planowanie dużych kampanii czy ratowanie się z kryzysu wizerunkowego, rzeczywiście są złożone i wymagają kompleksowego podejścia do tematu. Niemniej jednak podstawowe działania i kampanie […]

GFA091. Looking to get some tips and insights about PR in Asia - episode 91 is for you - let’s do this! The post Public Relations (PR) Strategies in Asia with Nathan Millard appeared first on Global From Asia.

Advertising is what you buy from the sales department of the media. Public Relations (PR) is what you get from the news department for free. How many ads do you suppose a good news story is worth? Q: Which of the following statements is false? 1. Thomas Edison invented electric light. 2. Guglielmo Marconi invented radio. 3. Alexander Graham Bell invented the telephone. Regardless of which statement you think to be untrue, you're exactly one-third correct. Because all three statements are false. Thomas Edison was a great inventor. No one is saying otherwise. His first invention was a stock ticker that was purchased by the New York Stock Exchange. With the money he made from that invention, Edison hired a staff and set up his famous laboratory in Menlo Park, New Jersey. Joseph Swann in England and William Sawyer in the US were also brilliant inventors, though neither of them understood the press. Like Edison, Swann and Sawyer were both working to produce electric light by running a current through a filament in a vacuum. When Edison learned they were both further along in their experiments than he was, he simply announced that he'd perfected the light bulb and immediately received all the fame and recognition. Did you know that Edison made his famous announcement more than a year before he actually produced electric light? By the time Swann and Sawyer announced their inventions, electric light was already old news, even though Edison hadn't yet actually done the thing he'd claimed. Edison's statement to the press bought him the time he needed to complete his experiments. Edison understood the power of PR. Nikola Tesla invented radio in 1893 when Marconi was just 19 years old, then wrote a series of scientific papers about exactly how to build one. Underrated to this day, Tesla was perhaps the most brilliant scientist to stride the earth since Leonardo da Vinci. But it was 19 year-old Guglielmo Marconi who knew how to talk loud and draw a crowd. Marconi read Tesla's descriptions, then built a radio and claimed it to be his own invention. Newspaper stories everywhere began touting the young genius Marconi. How certain are we that Marconi stole the credit for Tesla's invention? Nine months after Tesla's death in 1943 the Supreme Patent Court of the United States announced its decision: “Nikola Tesla is the father of wireless transmission and radio.” The Court considered Marconi's argument, examined the evidence, and concluded that Marconi was lying. Case closed. So what about Alexander Graham Bell? Was he simply another poser who knew how to work the press? At the risk of sounding harsh, I'll answer in a word: http://www.esanet.it/chez_basilio/meucci_faq.htm (Yes). The telephone was invented by an Italian immigrant named Antonio Meucci who died penniless and without heirs. Meucci didn't know how to talk loud and draw a crowd. Alexander Graham Bell did. How certain are we that Bell stole the credit for Meucci's invention? In 2001, the 107th Congress of the United States of America passed House Resolution 269. In a nutshell, that resolution acknowledges that “Meucci invented the telephone, Bell stole it from him, and we all feel real bad that Meucci got screwed.” Antonio Meucci had been dead for 112 years. During those 112 years, Bell Telephone became one of the largest and richest companies on earth. Evidently, it pays to understand the press. Like anything powerul, PR can be aimed at good or evil. Do you understand the press and how to get their attention? https://wizardacademy.org/scripts/prodList.asp?idCategory=99 (Would you like to?) Roy H. Williams