Podcasts about rise25media

Donald Bielen is the Managing Director of Capital Eleven Advisors, an investment firm specializing in private equity, early-stage venture capital, and real estate development. Donald has completed over 300 business transitions and exit plans for clients across the United States. Before joining Capital Eleven Advisors, he led the Business Transition Services team as Principal at Perkins and Co., was the Director of Business Advisory Services at the Rainier Group, Inc., and was an Operations Manager at a Fortune 100 company. He earned his bachelor's degree in Finance and Economics, followed by an MBA, and holds certifications as a Certified Financial Planner (CFP®) and Certified Merger & Acquisition Advisor (CM&AA). In this episode… Too many business owners wait until they're ready to exit before thinking about what it takes to transition out of their company successfully. But leaving a business isn't just about legal documents and financials — it's deeply personal, emotional, and strategic. How can leaders create a long-term plan that protects their legacy and maximizes business value? Donald Bielen, a seasoned expert in succession planning and business transitions, explains why planning for five to ten years is critical to a smooth exit. Donald shares actionable insights on grooming internal successors, aligning personal and professional goals, and avoiding common pitfalls — like undervaluing the emotional aspect of letting go. He also illustrates his points with real-world stories, including a failed deal involving a pet food company and a successful strategy for a multilocation treatment center. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Donald Bielen, Managing Director at Capital Eleven Advisors, about the strategies behind effective succession planning. Donald shares how to build a transferable business, assess readiness for transition, and avoid costly missteps. They explore emotional readiness, internal succession challenges, and aligning strategy with long-term value.

Tyler Kelley is the Co-founder and Chief Strategist of SLAM! Agency, a digital marketing firm dedicated to helping purpose-driven businesses create a lasting impact. He has led campaigns for national brands, spoken alongside industry leaders like Google and Facebook, and co-hosts Innovation City, a podcast recognized by Bloomberg for spotlighting urban innovators. An advocate for conscious business, Tyler actively mentors entrepreneurs, serves on local boards and contributes to the St. Louis business community through organizations like the Better Business Bureau and Entrepreneur's Organization. In this episode… Digital marketing is constantly shifting, making it challenging for businesses to make a meaningful impact. Economic downturns, shifting consumer behaviors, and the need to stand out in a crowded digital space create additional hurdles. How can businesses adapt and implement effective strategies that drive growth while staying true to their mission? Tyler Kelley, a digital marketing strategist and entrepreneur, shares his insights on overcoming these challenges by focusing on strategic digital marketing approaches. Tyler emphasizes the importance of adaptability, leveraging data to make informed marketing decisions, and understanding the evolving needs of consumers. He also discusses the struggle of stepping away from hands-on production while maintaining high-quality work and explains how purpose-driven businesses can thrive by staying agile and prioritizing long-term growth strategies. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Tyler Kelley, Co-founder and Chief Strategist at SLAM! Agency, about leveraging digital marketing for purpose-driven brands. Tyler shares insights on overcoming economic downturns, ensuring quality while stepping back from production, and making data-driven marketing decisions. He also discusses the importance of mentorship, the future of digital marketing, and key mistakes businesses should avoid.

Brad Pedersen is an award-winning entrepreneur, angel investor, and business coach with over 30 years of experience. He co-founded Pela, the creator of the world's first compostable phone case, and Lomi, a smart kitchen composter, both aimed at promoting environmental sustainability. Previously, Brad co-founded Tech 4 Kids, which later merged to form Basic Fun!, a company behind iconic toy brands like Tonka and Care Bears, achieving nine-figure revenues. He is also the author of Startup Santa, sharing business lessons from his entrepreneurial journey. In this episode… Many aspiring entrepreneurs struggle to turn their ideas into successful businesses, often facing uncertainty, financial risks, and the challenge of standing out in a crowded market. How do you take a passion, navigate setbacks, and build a brand with lasting impact? Brad Pedersen, an experienced entrepreneur and business leader, shares his journey of overcoming obstacles and scaling multiple ventures. Brad emphasizes the importance of staying curious, keeping costs low in the early stages, and aligning business efforts with a greater purpose. He also highlights the role of innovation, strategic partnerships, and perseverance in building a brand that resonates with customers. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Brad Pedersen, Co-founder and Chairman of Pela and Lomi, about transforming businesses into forces for good. Brad shares how one toy sparked his passion for the industry, his strategy for securing high-profile endorsements, and his lessons about sustainable business growth. This episode is rich with anecdotes and strategies that underscore the potential for businesses to drive change.

Richard(Rich) Mulholland is the Founder of Missing Link, a leading presentation firm that helps business leaders create impactful and memorable presentations. With experience speaking in over 46 countries across six continents, he specializes in helping executives and speakers deliver compelling presentations that activate audiences and drive results. Besides Missing Link, Rich co-founded ventures like 21 Tanks, HumanWrit.es, and Too Many Robots, which offer fractional AI management services. He has authored several books, including the upcoming Relentless Relevance: Be a Threat To The Future Before the Future Threatens You. In this episode… The rapid rise of artificial intelligence is reshaping industries at an unprecedented pace. As AI continues to evolve, many businesses struggle to keep up, risking obsolescence. How can companies adapt, stay relevant, and thrive in this era of AI-driven transformation? Renowned keynote speaker, author, and entrepreneur Rich Mulholland explores how businesses can turn AI disruption into a competitive advantage. He shares his experience of feeling disconnected as his company matured, which sparked a bold re-evaluation of his strategies. Through captivating storytelling, Rich emphasizes the value of constant innovation and the willingness to challenge outdated practices. He encourages businesses to adopt a 'red team' mindset — proactively identifying weaknesses and using AI as a tool for growth and resilience. Tune into this episode of the Smart Business Revolution Podcast as John Corcoran interviews Rich Mulholland, Founder of Missing Link, about staying relevant and thriving in the age of AI. Rich shares strategies for integrating AI into business models, fostering a culture of curiosity, and driving innovation within teams. He also highlights the importance of being proactive, encouraging businesses to disrupt themselves before external forces do.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Facing difficult conversations, building genuine connections, and tackling unpleasant tasks are everyday struggles in both business and life. Whether it's avoiding friction, procrastinating on necessary work, or feeling inauthentic while networking, these challenges can hinder personal and professional growth. How can individuals push through discomfort and develop meaningful, value-driven relationships? John Corcoran, a seasoned entrepreneur and podcast host, shares practical strategies to overcome these obstacles. He emphasizes the importance of authentic networking, offering tips on providing genuine value to others rather than being self-serving. He also introduces the concept of "swallowing the frog," which encourages tackling unpleasant but necessary tasks head-on. To streamline business operations, John recommends using tools like PandaDoc for efficient contract management and highlights the value of documenting systems to enhance productivity. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about effective networking, productivity, and overcoming professional hurdles. John shares insights on building meaningful connections, using digital tools for efficiency, and developing resilience through difficult conversations. He also discusses impactful books and insightful podcasts, offering valuable lessons on raising well-grounded children and mastering effective business systems.

Josh Grossfeld is the Co-founder of AGENCY, a communications firm specializing in branding, direct mail, and political consulting, and the Founding Partner of Goodstock & Co., an e-commerce and fundraising platform. With over two decades of experience in direct mail, media production, polling, and grassroots organizing, he has been recognized as a Rising Star by Campaigns & Elections and included in the 40 Under 40 by the American Association of Political Consultants. Josh has developed successful direct mail programs for various campaigns nationwide, including initiatives at municipal, state legislative, congressional, and gubernatorial levels. In this episode… Navigating the unpredictable world of political consulting and entrepreneurship comes with unique challenges. From managing fluctuating cash flow and scaling teams rapidly to balancing work-life priorities, the stakes are high. How can business leaders remain adaptable and innovative while facing these intense pressures? Josh Grossfeld, a seasoned political consultant and entrepreneur, shares insights on overcoming these hurdles. With decades of experience, Josh emphasizes the importance of building strong processes to handle rapid team expansion during campaign cycles. He also highlights the value of balancing efficiency with creativity, using AI to streamline content creation while preserving human authenticity. Josh offers practical advice on cash flow management in cyclical industries and reveals how investing in paper futures during the pandemic safeguarded his business from supply chain disruptions. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Josh Grossfeld, Co-founder of AGENCY, about the evolving landscape of political consulting and business growth. Josh discusses the enduring power of direct mail in a digital age, the impact of AI on marketing strategies, and the importance of fostering a sustainable company culture. He also shares insights on managing unpredictable revenue cycles and leveraging e-commerce to support political campaigns.

Mike Birdsall is the Director of Business Development at DOXA Talent, a company dedicated to helping businesses build skilled nearshore and offshore teams. For over 30 years, he has partnered with business leaders to develop practical solutions that drive sustainable growth and long-term success. Previously, Mike co-founded Birdsell Interactive, an award-winning design and consulting firm, and launched DateBox Club, a subscription service that gained significant traction. In this episode… What do you do when your business is no longer thriving? Do you double down, pivot, or walk away? For many entrepreneurs, knowing when to sell or shut down can be one of the hardest decisions, filled with emotional and financial complexities. Mike Birdsall, a seasoned entrepreneur with over 30 years of experience, shares his insights on making tough business decisions. Mike reflects on his journey of founding and scaling multiple companies, including a subscription box service that soared during COVID-19 but later faced cash flow challenges. He highlights the importance of knowing your skill set, being transparent with your finances, and leveraging peer networks for honest feedback. Mike also emphasizes the need for business owners to recognize when their venture no longer aligns with their strengths or brings them fulfillment. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Mike Birdsall, Director of Business Development at DOXA Talent, about navigating business exits and strategic pivots. Mike shares how he transitioned from B2B to D2C, scaled his subscription box company to 5,000 monthly orders, and ultimately made the tough decision to sell. Mike also delves into his early days in sales, the impact of 9/11 on his business, and the power of strong entrepreneurial networks.

Frank Mattes is the Founder and CEO of Lean Scaleup, a firm specializing in out-of-the-box innovation and corporate new-business development. He co-created the Lean Scaleup methodology, collaborating with over 100 experts from academia and industry. With a career spanning more than 25 years, Frank has advised numerous international corporations, including Fortune 10 companies. He has repeatably been named Global Thought Leader and influencer on Entrepreneurship and Lean Startup by Thinkers360. In this episode… Businesses often face the challenge of balancing short-term success with long-term growth. With rapid technological advancements and shifting customer demands, how can organizations innovate while maintaining their current operations? Is it possible to prepare for the future without neglecting the present? Frank Mattes, a seasoned expert in innovation and business strategy, offers practical insights into this dilemma. Drawing from his extensive career, Frank suggests that businesses must integrate immediate needs and future innovations by fostering a culture of out-of-the-box thinking. He emphasizes the importance of leadership in guiding teams through transformations, particularly in challenging industries. By listening to employee feedback and aligning short-term decisions with long-term visions, companies can avoid stagnation and adapt to change. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Frank Mattes, Founder and CEO of Lean Scaleup, discussing how businesses can scale innovation while balancing current needs. Frank shares his expertise on adapting to disruption, the importance of innovation leadership, and lessons from companies like Kodak and Fujifilm. He also explains how Amazon and Amadeus successfully navigated the complexities of business transformation.

David Rose is the CEO of US Expansion Partners, a firm that helps European venture-backed tech companies expand into the US. With over 20 years of leadership experience, he has served as CEO three times and participated in five venture-backed startups, achieving four successful exits. David Rose has pitched at Google Demo Day, Silicon Valley Open Doors, and TechCrunch Disrupt. He holds a degree in economics from the University of Tennessee and an MBA from the University of North Carolina's Kenan-Flagler Business School. In this episode… Raising venture capital is a daunting challenge, especially for founders outside major tech hubs like Silicon Valley. Many struggle to connect with the right investors, facing rejection after rejection, often without understanding why. How can entrepreneurs improve their chances of securing funding and avoid common pitfalls in the fundraising process? David Rose, an experienced startup leader and investor, shares key strategies for targeting the right investors and making meaningful connections. He emphasizes the importance of aligning with an investor's thesis, securing warm introductions through other founders, and refining the pitch to stand out in competitive funding environments. David also warns against tranche deals, which can leave startups vulnerable, and stresses the need for persistence, as it often takes hearing 100 no's before receiving a term sheet. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews David Rose, CEO of US Expansion Partners, about how founders can successfully navigate the fundraising landscape. David shares insights on building investor relationships, overcoming geographic barriers, and leveraging pitch competitions. He also discusses the role of AI in streamlining outreach, lessons from bootstrapping after working in a Fortune 500, and why persistence is key to startup success.

Jen Kem is the CEO of Master Brand Institute, a company that helps entrepreneurs build influential and profitable brands. With over 20 years of experience, she has built multiple seven- and eight-figure businesses and consulted for Fortune 500 companies like Verizon and Blue Cross Blue Shield. Jen is also the creator of the Master Brand Method, a framework that leverages brand archetypes to win customers' hearts. Her work has been recognized by Forbes, naming her a top brand strategist, and she has collaborated with iconic brands such as the Oprah Winfrey Network and Oracle. In this episode… Building a successful brand and business isn't just about having a great idea — it's about having the right people to bring it to life. Many entrepreneurs struggle with finding the right team, leading to stalled growth, burnout, and missed opportunities. How can leaders identify and attract the best talent to scale their vision effectively? Renowned brand strategist Jen Kem believes that success starts with understanding leadership energy types and assembling a complementary team. She shares insights on the three concepts the nine leadership energies are based on — visionary, strategist, and mobilizer — and explains how they impact decision-making and execution. Jen emphasizes the importance of self-awareness, strategic hiring, and cultivating relationships to build a team that not only shares the vision but actively drives it forward. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Jen Kem, CEO of Master Brand Institute, about harnessing your inner unicorn to elevate your brand. Jen discusses the leadership energy framework, the lessons she learned from scaling and losing an eight-figure business, and the importance of resilience in entrepreneurship. She also shares insights on brand positioning, effective messaging, and what it takes to become a true unicorn in business.

Arzays Davani is the CEO of The Davani Group, a luxury design firm specializing in bespoke interiors, custom furniture, and architectural features. He has grown the company into a leader in high-end craftsmanship, working with top architects and designers on multimillion-dollar projects worldwide. Arzays' career began in finance before transitioning into entrepreneurship, launching several ventures before founding The Davani Group. His design philosophy celebrates the raw beauty of natural materials, aiming to bring a resort-like luxury experience into everyday living spaces. In this episode… Starting a business in an unfamiliar industry can feel overwhelming, especially when faced with steep learning curves, financial risks, and doubts from others. Add to that the challenge of building a company with a spouse, balancing personal and professional roles, and maintaining a strong relationship. How can entrepreneurs successfully navigate these challenges and turn uncertainty into a thriving business? Arzays Davani, an expert in luxury design and craftsmanship, shares his journey of launching a high-end interior business without prior industry experience. Arzays emphasizes the importance of adaptability, strategic partnerships, and relentless problem-solving when entering a new field. He also highlights the value of clear communication and defined roles when working with a spouse, ensuring business growth and a healthy relationship. By focusing on quality, craftsmanship, and a deep understanding of client needs, he has built a flourishing brand that serves high-end clientele worldwide.  Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Arzays Davani, CEO of The Davani Group, about building a luxury business from the ground up. Arzays discusses his transition from finance to design, lessons from a failed startup, and the importance of craftsmanship in high-end interiors. He also shares insights on working with elite clients, overcoming business challenges, and maintaining a growth mindset in the face of adversity.

Brian Hansen is the Founder and President of Rocket Pilots, a boutique digital marketing agency specializing in law firm marketing. With a background in large agencies, Brian established Rocket Pilots to provide transparent and effective digital marketing solutions for attorneys. Under his leadership, the company focuses on enhancing law firms' online presence through tailored SEO and Google Ads campaigns. In this episode… Law firms face intense competition in the digital space, yet many struggle with ineffective marketing strategies that fail to generate consistent leads. Traditional agencies often lack transparency, overcharge for services, and fail to deliver results, leaving attorneys frustrated and unsure how to grow their practice. So, with ever-changing regulations, evolving digital trends, and the rise of AI, how can firms rethink their marketing approach to stay ahead? With experience at large agencies like ReachLocal and Zocdoc, Brian Hansen saw firsthand the common pitfalls of digital marketing. He highlights how law firms often overlook key aspects of client acquisition, such as intake processes and market positioning. Brian also shares a case study of a law firm forced to pivot overnight when regulations banned their primary marketing method, highlighting the importance of diversifying lead generation strategies. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Brian Hansen, Founder and President of Rocket Pilots, about the evolving landscape of law firm marketing. They discuss the impact of AI on SEO, how law firms can expand into new markets, and the future of lead generation. Brian also shares insights on the power of specialization, the risks of relying on a single marketing channel, and how law firms can maximize their digital presence.

Chip Conley is the Founder and Executive Chairman of Modern Elder Academy (MEA), the world's first "midlife wisdom school" dedicated to career and life transitions. At 26, he founded Joie de Vivre Hospitality, transforming it into the second-largest boutique hotel brand in the US. In 2013, Chip joined Airbnb as Head of Global Hospitality and Strategy, mentoring its founders and shaping its culture. He is also a sought-after keynote speaker and prolific author, with several influential books to his name, including Wisdom@Work: The Making of a Modern Elder and his latest bestseller, Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age. In this episode… Many people approaching midlife struggle with uncertainty, questioning their purpose, relevance, and ability to adapt to change. Society often reinforces the idea that aging means decline, leaving individuals feeling stuck in careers or personal lives that no longer fulfill them. So, how can individuals in their middle years shift from feeling irrelevant to flourishing? Chip Conley, a veteran hospitality entrepreneur, author, and speaker, challenges these outdated notions by reframing midlife as a period of reinvention and renewal. Drawing from his journey — from building a boutique hotel empire to mentoring young tech leaders at Airbnb — Chip emphasizes the power of curiosity, adaptability, and lifelong learning. He shares practical strategies, including shifting from a fixed to a growth mindset, embracing intergenerational collaboration, and taking intentional sabbaticals to reset and gain clarity on life's next chapter. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Chip Conley, Founder and Executive Chairman at Modern Elder Academy, about harnessing the potential of middle life. They discuss how Chip navigated his transition from hotelier to tech mentor, the challenges of leading while learning, and the impact of longevity on career planning. He also shares the philosophy behind MEA's curriculum and the importance of a midlife sabbatical.

David Horsager is the Founder and CEO of Trust Edge Leadership Institute, a Minnesota-based company that helps global leaders and organizations build trust. Since 1999, Trust Edge Leadership Institute has pioneered trust development through research, speaking, consulting, and training on trust and its proven impact on the bottom line. David has advised leaders and delivered presentations on six continents, with audiences ranging from FedEx, Toyota, and MIT to the New York Yankees and the Department of Homeland Security. His insights have been featured in Fast Company, Forbes, New York Post, and SUCCESS Magazine, and his latest book, Trust Matters More than Ever: 40 Proven Trust Tools to Lead Better, Grow Faster & Build Trust Now!, is available worldwide. In this episode… Trust is the foundation of strong leadership, effective teamwork, and business success. Yet, many leaders struggle to build and maintain trust, especially in virtual or hybrid work environments. How can organizations develop a culture of trust that drives engagement, performance, and long-term growth? According to trust expert David Horsager, trust is not a soft skill but a measurable and strategic asset that impacts every area of business. Through decades of research, he developed the Eight Pillars of Trust, a framework that helps leaders build credibility, foster collaboration, and create high-performing teams. David shares insights on how clarity, consistency, and contribution play a critical role in trust-building, along with practical strategies for improving communication, leadership accountability, and organizational transparency. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews David Horsager, Founder and CEO of Trust Edge Leadership Institute, about the power of trust in leadership and business. David discusses his journey from launching his company in a basement to working with global brands like FedEx and Walmart. He also shares actionable tools for building trust remotely, improving performance reviews, and fostering a high-trust culture within organizations.

Brendon Dennewill is the Co-founder and CEO of Denamico, a Minneapolis-based company specializing in HubSpot CRM implementations and integrations. With a career spanning over 30 years across six countries and four languages, he has held senior management positions in the duty-free retail and commercial fishing industries, managing teams of over 200 and navigating complex international markets. He completed two years of military service in the South African Navy in 1987 and 1988. Brendon also serves on the board of Africa Classroom Connection, a Minneapolis-based nonprofit dedicated to building schools in South Africa. In this episode… Scaling a business in an evolving digital landscape can be challenging, especially when industries shift, markets crash, or technology forces companies to adapt. Entrepreneurs often have difficulty knowing when to pivot, how to specialize, and where to focus their efforts for long-term success. So, how can narrowing your focus open up new opportunities and drive growth in your business? Brendon Dennewill, an adaptive and strategic thinker, shares how he successfully navigated multiple career transitions, from the fishing industry to real estate and ultimately into digital marketing and CRM technology. He explains the importance of recognizing market shifts early, leveraging networking to find clients, and making bold decisions to focus on scalable services. Brendon also discusses the challenges of switching from a marketing services agency to a HubSpot CRM implementation firm, emphasizing the need to embrace change, invest in new skills, and build strategic partnerships. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Brendon Dennewill, Co-founder and CEO of Denamico, about building a niche business in the tech space. Brendon talks about how he spotted opportunities in digital marketing, the strategic decision to shift Denamico's focus, and the role of mentorship in business growth. They also discuss the impact of Africa Classroom Connection, managing career transitions, and adapting to market changes with confidence.

Craig Swanson is a serial entrepreneur and business coach, best known as the Co-founder of CreativeLive, an online learning platform. Currently, he operates a personal startup studio, launching a new AI project every week. Craig has a track record of partnering with influencers to build successful online education businesses, including collaborations with photographer Sue Bryce and Kaisa Keranen. He is also the chair of the Seattle EO Accelerator program and EO Seattle and loves helping creators, educators, and entrepreneurs build sustainable ventures around their dreams. In this episode… Exiting a business can leave entrepreneurs questioning their identity and purpose. After years of building a company, the transition to what comes next is often uncertain and emotionally challenging. How can you navigate the uncharted waters of reinvention and maintain a sense of purpose after selling a company? Craig Swanson, a seasoned entrepreneur, shares his firsthand experience navigating life after selling multiple businesses. He emphasizes the importance of choosing the right partners, ensuring alignment in vision, and maintaining ownership of at least one venture to sustain personal fulfillment. Craig also discusses how AI transforms online education, making learning more personalized and scalable. By leveraging AI-driven platforms, educators and entrepreneurs can streamline content creation, reach wider audiences, and build sustainable enterprises. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Craig Swanson, an entrepreneur and business coach, about the challenges of exiting a business and finding purpose beyond entrepreneurship. Craig delves into how AI is revolutionizing education, how to choose the right business partners, and why keeping one business for yourself can be a game-changer.

Morgan Katz is the Founder and CEO of Ticket Technology, a SaaS company specializing in optimizing event ticket management and maximizing ROI for businesses through its software platform, Ticket Booth. Under her leadership, the company has achieved a 96% renewal rate with its customers, demonstrating its effectiveness in streamlining ticket management and enhancing client ROI. Morgan has a keen eye for innovation and a knack for finding creative solutions to complex ticketing challenges. Her expertise spans many areas, including ticketing platforms, event management systems, and customer experience optimization.   In this episode… Corporate season tickets are often underutilized, with nearly half going unused each year, leading to wasted opportunities and reduced ROI for businesses. Many organizations struggle to distribute and track tickets effectively, often relying on inefficient methods like email and spreadsheets. How can companies overcome these inefficiencies to maximize ticket usage and enhance the overall event experience? Morgan Katz, a seasoned professional in the world of ticketing and event technology, has addressed this issue with a centralized platform, Ticket Booth, that simplifies ticket management and improves ROI. Morgan emphasizes the importance of creating clear policies and procedures for ticket distribution, approval timelines, and utilization strategies to reduce waste and improve efficiency. By implementing these systems, businesses can increase ticket usage, foster better client relationships, and maximize the return on their investment while reducing manual overhead. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Morgan Katz, Founder and CEO of Ticketnology, about how her SaaS platform optimizes event ticket management for businesses. Morgan shares her journey from managing live events to launching a tech company during the pandemic, the challenges of being a non-technical founder, and how she learned from the failure of an event registration product.       

Alana Winter is a serial entrepreneur, creative thinker, and President of Transformative Forum, where she leads retreats, workshops, and one-on-one training to transform business leaders and their teams. She has built and operated several successful ventures, including a fashion accessories company in Australia, three video distribution companies in the United States, and the MI6 Academy and Stiletto Spy School. Recognized for her leadership work with EO and YPO forums, Alana's innovative programs have been featured on NPR, The Today Show, CBS Morning News, the Wall Street Journal, and more. With a BA in psychology from Wesleyan University and a knack for helping others overcome roadblocks, she inspires leaders to approach challenges with creativity, clarity, and confidence. In this episode… Many leaders struggle with finding purpose and resilience in their professional journeys, especially when faced with unexpected challenges. From burnout and business betrayal to adapting to new technologies, the path to success can feel overwhelming and uncertain. So, how does one transform simple inquisitiveness into a powerful leadership tool? Alana Winter, a serial entrepreneur, shares her insights on transforming adversity into opportunity. Drawing from her experience in building businesses, uncovering fraud, and creating unique programs like MI6 Academy and Stiletto Spy School, Alana emphasizes the importance of curiosity and emotional control. She encourages leaders to focus on clear-headed decision-making, embrace discomfort as a growth opportunity, and actively listen to uncover deeper conversation insights. By approaching problems with a calm mindset and a sense of purpose, Alana demonstrates how curiosity can unlock meaningful connections and drive lasting growth. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Alana Winter, President of Transformative Forum, about the power of curiosity in leadership and business growth. Alana recounts her journey as a young entrepreneur, her lessons from spy-inspired programs, and her strategies for maintaining composure during crises. She also emphasizes the significance of building authentic relationships through curiosity, which can lead to better communication and collaboration.

Alexis Krisay is the Founder and Owner of Serendipity Consulting, which delivers innovative brand activation and strategic marketing solutions. With over 20 years in marketing, she has advanced from on-site leasing to national leadership, mastering both online and offline strategies for clients in real estate, lifestyle, spa, and health and fitness. Alexis was honored as a 30 Under 30 in 2013 and a Student Housing Rising Star in 2014 while driving occupancy from 35% to 97%. She holds a degree in communications and marketing from the University of Arizona and is an active member of the Entrepreneurs' Organization. In this episode… How do wild ideas transform an industry? The fast-paced and competitive marketing world demands innovative strategies to capture attention and drive results. Traditional approaches like flyers or generic campaigns often fail to make an impact in saturated markets. So, how does one find fresh, bold ideas that resonate with target audiences and deliver measurable outcomes? Alexis Krisay, a marketing veteran known for her audacious and imaginative strategies, shares her expertise in creating out-of-the-box marketing campaigns that generate buzz and drive conversions. From leasing student housing properties with immersive events like pool parties and $10,000 cash giveaways to developing unique strategies for brands like Orangetheory Fitness, Alexis emphasizes the importance of creative risk-taking and data-driven execution. She advises businesses to step outside their industry's traditional playbook, engage audiences with experiential activations, and track ROI metrics to ensure campaigns are impactful and profitable. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Alexis Krisay, Founder and Owner of Serendipity Consulting, about crafting innovative marketing strategies. Alexis shares stories of how her creative campaigns revitalized underperforming properties, elevated franchise brands, and launched innovative concepts like OHM Fitness. Her insights take listeners on a journey of innovation and creativity that defies traditional playbooks.

Talie Smith is the Founder, CEO, and Chief Creative Officer at Smith & Connors, a brand and digital agency that accelerates growth and transformation for organizations on a mission. She pioneered Design Therapy, a methodology that helps organizations own their true voice and navigate change through values-driven communications. With over 20 years of experience, Talie draws from her background in visual design, literature, and her work at the Soros Foundations to create meaningful, impactful brand strategies. She is also a member of Business for a Better Portland, an Experience Director at the US West Region of Entrepreneurs' Organization (EO), and a board member of Zebras Unite. In this episode… Finding the courage to embrace your true self while navigating business and personal growth can feel overwhelming. Many entrepreneurs struggle with self-doubt, misalignment, and the fear of change, often leading to stalled progress and unfulfilled potential. But how does one muster the bravery to leave behind what no longer serves them and embrace a new path? Creative strategist Talie Smith shares how she helps organizations rediscover their identity through a unique approach called "Design Therapy." By facilitating open conversations, addressing hidden tensions, and creating a time-bound process, she ensures teams align around a shared vision. Drawing from her journey — overcoming childhood struggles, taking bold risks, and even undergoing a transformative psychedelic experience — Talie emphasizes the importance of self-awareness, resilience, and vulnerability in leadership and branding. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Talie Smith, Founder, and CEO at Smith & Connors, about using design therapy to align personal and organizational identities. They discuss how Talie's childhood shaped her fearless approach to business, her bold move from New York to Portland without a job, and why she welcomes workplace conflict as an opportunity for transformation. This conversation offers valuable lessons in embracing change and authenticity.

Andy Cheng is the Co-founder of OptiNizers and Freight Genesis, companies specializing in logistics and outsourcing solutions. He has successfully grown multiple businesses, including becoming the largest isolation gown supplier in North America during the pandemic, achieving impressive growth from 0 to $5.5 million in just six months. Andy is also passionate about leveraging outsourced talent and is actively involved in the Entrepreneurs' Organization, where he mentors and supports fellow entrepreneurs. In this episode… Building and growing a thriving business comes with challenges, such as adapting to new environments, navigating unexpected responsibilities, and finding the right talent to scale operations. Entrepreneurs often struggle with balancing personal and professional demands while ensuring their businesses remain competitive in an evolving market. So, what motivates an individual to take the leap into unfamiliar territories and emerge successful? Serial entrepreneur Andy Cheng shares how he tackled these challenges by leveraging outsourced talent, embracing new business opportunities, and maintaining a resilient mindset. He discusses his transition from market research to entrepreneurship, stepping into his father's logistics business with no prior experience and later diversifying into other industries like mining and medical supply distribution. Andy emphasizes the importance of building strong relationships, staying adaptable, and knowing when to pivot in business to maximize growth and minimize risk. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Andy Cheng, Co-founder of OptiNizers and Freight Genesis, about leveraging outsourced talent and entrepreneurial resilience. Andy discusses his experience stepping into leadership at a young age, adapting to cultural changes, and finding success in different industries. Whether through his pandemic pivot or lessons from managing a freight business, Andy's story is a testament to perseverance and adaptability.

Lisa Lickert is the Owner of EMI Network, an advertising firm that provides content and creative services to empower clients to grow their brands and reach their target audiences. She has successfully led its transition from print to digital marketing, expanded its service offerings, and partnered with major brands like Forbes and USA Today. With over 20 years of experience, Lisa previously managed a $150 million division before acquiring and transforming EMI Network. In addition, she also founded Unique Growth LLC, a financial services firm empowering women and businesses, and volunteers with organizations like Dress for Success and YWCA. In this episode… Many business owners struggle with scaling their companies while navigating industry changes and unexpected challenges. Whether it's transitioning from traditional to digital marketing or handling unforeseen obstacles like hostile takeovers, the growth journey can be overwhelming. So, what does it take to transition a conventional business into the digital age while navigating personal and professional challenges? Lisa Lickert, a passionate servant leader, shares her experience of acquiring and transforming the EMI Network, highlighting the importance of adaptability and strategic partnerships in overcoming challenges. She emphasizes that taking risks and stepping outside comfort zones are key to achieving growth, noting that "you're never ready; you just have to figure it out." Lisa's insights include building strong relationships, leveraging partnerships for digital expansion, and focusing on marketing strategies that align with business goals to maximize impact. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Lisa Lickert, Owner of EMI Network, about navigating business transformations and personal challenges. They discuss how Lisa transitioned EMI Network from print to digital marketing, the challenges she faced in acquiring and growing the company, how she balances business leadership with family life, and growth strategies that work in today's dynamic business environment.

Mark Friedler is the CEO of Gigex Inc., an IT and services company helping companies procure the best technology solutions for their needs, saving time and costs. A serial entrepreneur, he has founded four companies, including Gigex, the first cloud game download service, and GameDaily, which became the largest consumer games site before its acquisition by AOL/Time Warner. Mark's career spans pioneering roles in blockchain, esports, fintech, and enterprise cloud services, with contributions like launching IBM's TrustYourSupplier network and co-founding CryptoMondaysSF, a global fintech and blockchain meetup group. He is also an avid cyclist who once rode from New York to Seattle and introduced Sweden to chocolate chip cookie stores. In this episode… Technology expenses are skyrocketing, often ranking as the top or second-highest business cost. As companies grapple with these financial burdens, the quest for effective technology cost management becomes crucial. How can businesses make smarter decisions to reduce these costs while still harnessing the power of technology? Mark Friedler, a seasoned entrepreneur, shares practical strategies for tackling these challenges head-on. He emphasizes conducting a thorough technology audit to identify waste, right-sizing cloud usage, and adopting a hybrid model combining public and private clouds for cost optimization. Mark also highlights how leveraging AI for customer service can help you transform business operations, citing examples like omnichannel communication tools that improve user experience while cutting costs. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Mark Friedler, CEO of Gigex Inc., about technology cost management and identifying untapped business opportunities. The conversation explores Mark's journey from running a chocolate chip cookie business in Sweden to becoming a technology strategy consultant. He shares insights on blockchain, early internet innovations, surviving the dot-com crash, and the life-changing impact of a family crisis.

Ami Kassar is the Founder and CEO of MultiFunding LLC, a financial consulting firm dedicated to helping businesses secure creative funding solutions. With a career spanning the dot-com era to the 2008 financial crisis, he has transformed challenges into opportunities, building a resilient company that thrives in helping others. Ami is the author of The Growth Dilemma, host of the AmiSights Podcast, and an active speaker, contributing to entrepreneurial communities like EO, Vistage, and YPO. His expertise has been sought by organizations like the White House, Federal Reserve Bank, and Treasury Department, and his insights are regularly featured in leading media outlets such as The New York Times, Forbes, and The Wall Street Journal. In this episode… Small business owners face daunting challenges, from navigating financial crises to securing funding in a volatile economy. Many struggle with cash flow, rising interest rates, and adapting to rapid market changes, leaving them unsure about their venture's growth and stability. Amid this uncertainty, finding innovative and sustainable financial solutions is critical for survival and long-term success. Ami Kassar, a thought leader in business finance, offers practical strategies to address these challenges, prioritizing profit and cash flow over unchecked expansion. Drawing on his experience navigating multiple financial crises, Ami advocates for personalized funding solutions that align with a business's unique needs rather than one-size-fits-all approaches. He also stresses the value of fostering resilience through community support, as demonstrated by his creation of the EO GRIT community, which provides resources and a collaborative space for entrepreneurs facing economic hardships. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Ami Kassar, Founder and CEO of MultiFunding LLC, about tackling financial obstacles. Ami recounts his early experiences with entrepreneurship and the valuable lessons he learned from triumphs and setbacks, including a failed dot-com startup and navigating corporate restructuring during the 2008 financial crisis. His story serves as a testament to the power of perseverance and innovation in the face of adversity.

Peter Krzyzek is the Co-founder and CTO at Chykalophia, a digital agency helping Femtech DTC and B2B women-led brands transform their websites into platforms that drive business growth. He is the co-author of the Top 3 Best Sellers book in web design, Made to Sell: Creating Websites that Convert, and has extensive expertise in analytics, automation, and integrations. With a master's degree in computer science, Peter is renowned for simplifying complex technology concepts, earning him the title of “tech whisperer.” His passion for blending technology, strategy, and communication has made him a trusted advisor for businesses seeking sustainable growth and brand dominance. In this episode… Working with your spouse can be both a rewarding and challenging experience. How do you maintain a healthy work-life balance when your business partner is your life partner? Can a marriage survive the pressures of entrepreneurship without compromising personal relationships? Peter Krzyzek shares his journey of managing a digital consultancy with his wife and how they navigated the pitfalls many face when merging professional and personal lives. He discusses the importance of communication and how he and his wife had to learn and adapt to each other's strengths and weaknesses in business. They discovered that honesty and transparency with each other and their team were crucial in resolving conflicts and maintaining a successful partnership. By accepting that work-life balance is a myth for them and choosing instead to integrate their lives fully, they forged a path that worked for their unique situation.  Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Peter Krzyzek, CTO at Chykalophia, about the challenges of running a business with a spouse. Peter offers insights into how they overcame early struggles, such as defining clear roles and figuring out the right client fit for their combined skills. He also shares the lessons learned from failures like the "Project That Shall Not Be Named" and how they turned these into opportunities for growth.

Shelby Joy Scarbrough is the Co-founder and CEO of the Global School of Entrepreneurship (GSE), a company dedicated to providing accredited MBA programs and courses designed specifically for entrepreneurs. With a distinguished career serving in the Reagan administration as a White House aide and as a State Department Protocol Officer, Shelby has also authored multiple books, including Civility Rules. She has managed high-profile events for world leaders such as Nelson Mandela and Pope John Paul II and successfully built a chain of Burger King franchises, showcasing her entrepreneurial acumen. Apart from GSE, she is also the Co-founder of nCourage Entrepreneurs, an angel investment group focused on funding entrepreneurial ventures founded and run by women. In this episode… In today's fast-paced and competitive world, entrepreneurs often struggle to balance professionalism, leadership, and growth while navigating complex challenges. Whether it's building businesses, managing high-stakes relationships, or maintaining civility in heated environments, achieving long-term success requires a unique blend of vision and discipline. Many leaders search for proven strategies to lead with impact, build trust, and drive meaningful results. Shelby Scarbrough, a White House veteran and entrepreneur, shares invaluable insights from her diverse career spanning entrepreneurship, diplomacy, and protocol. Drawing from her experiences in the Reagan administration, managing Burger King franchises, and co-founding the Global School of Entrepreneurship, Shelby emphasizes the importance of professionalism, adaptability, and relationship-building. She discusses lessons learned from world leaders, including Nelson Mandela and President Reagan, and explains how civility and preparation can turn challenges into opportunities. Shelby also highlights actionable steps for entrepreneurs, from maintaining focus under pressure to building supportive networks like nCourage Entrepreneurs, an angel investment group dedicated to female founders. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Shelby Scarbrough, Co-founder and CEO of the Global School of Entrepreneurship, about turning leadership experiences into entrepreneurial success. Shelby provides insights on managing international diplomacy, navigating franchise operations, redefining MBA programs for modern entrepreneurs, and the value of building businesses with a pioneering spirit.

Josh Kopel is a Michelin-awarded restaurateur, entrepreneur, and Founder of Flo Hospitality Solutions, a company helping restaurants enhance customer experiences and profitability through innovative marketing strategies. With decades of experience owning and operating successful restaurants and generating millions in sales through viral campaigns, he is a proven leader in the hospitality industry. Josh specializes in crafting brand narratives, launching impactful social media campaigns, and creating strategies that drive revenue, build loyalty, and boost profitability. He is also the host of the Full Comp Podcast, creator of the Restaurant Marketing School, and a former President of the California Restaurant Association. In this episode… Running a successful restaurant in today's highly competitive and fast-paced market comes with unique challenges — from standing out in a crowded space to maintaining profitability and customer loyalty. Many restaurateurs struggle to create effective marketing strategies, build authentic brand narratives, and adapt to changing consumer expectations. Without the right tools and insights, even the most passionate entrepreneurs can face burnout, missed opportunities, and financial losses. Josh Kopel, Michelin-awarded restaurateur and entrepreneur, shares his proven strategies for overcoming these hurdles. Drawing from decades of experience, Josh emphasizes the importance of crafting compelling brand stories, leveraging viral campaigns, and utilizing social media to boost visibility and profitability. He highlights how consistency, resilience, and customer-focused messaging can turn ideas into results, transform struggling businesses, and create lasting customer relationships. By pairing storytelling with data-driven tactics, Josh demonstrates how restaurant owners can build loyalty, optimize operations, and thrive even in challenging markets. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Josh Kopel, Founder of Flo Hospitality Solutions, about making an impact in the hospitality industry. The conversation takes us from delightful stories of Hollywood nightclubs to the grind behind scaling a fine dining restaurant, culminating in the pivot that led Josh to partner with Yelp and launch a successful podcast. It's an enlightening look at the intersection of grit, social connection, and resilience.

Jessica Aiello is the Chief Strategy Officer of TCS Teams, a company that provides accessibility solutions and promotes inclusion for people with disabilities in the workplace. She has a rich history of leadership, including her prior role as CEO of the same company, and has been featured in Kiplinger, Forbes, Inc. Magazine, and Success Magazine. A passionate advocate for accessibility and inclusion, Jessica is a CODA (Child of Deaf Adults) and actively mentors and coaches disabled entrepreneurs while serving as a judge for various pitch competitions. With two bachelor's degrees from James Madison University, Jessica also serves as a board member of the EO Washington D.C. Metro Area chapter. In this episode... Life often throws challenges that leave us feeling stuck, overwhelmed, or disconnected. Whether it's navigating a difficult relationship, facing identity struggles, or confronting the weight of societal expectations, these moments can make it hard to find clarity and purpose. Finding tools to break free and reconnect with oneself becomes essential, but the path is rarely straightforward. Jessica Aiello shares how she overcame some of the toughest periods in her life, including a divorce, a business breakup, and career enmeshment. By turning to unconventional tools like psychedelic medicine, Jessica found ways to confront deep emotions like shame, guilt, and fear, allowing her to reconnect with her true self and redefine her identity beyond work. Her journey highlights the importance of self-reflection, surrendering ego, and balancing ambition with authenticity, offering actionable insights for others seeking transformation in their personal or professional lives. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Jessica Aiello, Chief Strategy Officer of TCS Teams, about her transformative journey with psychedelic medicine. Jessica discusses how growing up with deaf parents shaped her passion for accessibility, the emotional challenges of raising a child who regained hearing, how to balance hustle with heart in leadership, and the potential for transformation and healing through psychedelics.

Kara Smith Brown is the Founder and CEO of LeadCoverage, a premier consulting group dedicated to driving revenue growth for supply chain and logistics companies. A trailblazer in her field, she was one of the first employees at Echo Global Logistics, contributing to its rapid growth and playing a pivotal role in its IPO. Kara is also a Co-founder of Close(Her), a community that empowers women in sales and has been a champion of Atlanta's female economy since moving to the city in 2016. Her new book, The Revenue Engine, showcases her expertise through a nine-step framework for building high-performing B2B pipelines enriched with compelling personal anecdotes and actionable insights. In this episode… B2B marketing can feel overwhelming, especially in industries like freight and logistics, where traditional approaches dominate and innovative tools are often underutilized. Companies struggle to generate leads, manage pipelines effectively, and measure impactful results. This challenge is magnified when businesses fail to understand the specific needs of their market, leading to wasted time, effort, and resources. Kara Smith Brown offers a clear path forward by breaking the complexities of B2B marketing into a manageable nine-step framework, as outlined in her book, The Revenue Engine. She emphasizes segmenting the sales funnel into three distinct stages — prospect, nurture, and customer — and measuring success through volume, velocity, and value metrics. Kara also shares practical anecdotes, such as leveraging intent data and creating engaging strategies tailored to the freight industry, which she calls a perfect match for big personalities and aggressive innovation. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Kara Smith Brown, CEO of LeadCoverage, about crafting high-octane revenue pipelines for B2B companies. Kara shares her journey from musical theater to supply chain leadership, insights on breaking barriers as a woman entrepreneur, actionable strategies from her book, and challenges of fitting into pre-established corporate cultures.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Launching a podcast, navigating a complex industry, or managing personal growth can feel overwhelming, especially with the pressure to stand out or address a dense workload. For many, the quest for uniqueness delays action, while balancing creativity with clarity remains a persistent challenge. In an era of limitless tools and information, finding strategies to streamline efforts while fostering authentic connections is more vital than ever. John Corcoran shares invaluable insights on overcoming these challenges, emphasizing the importance of simplicity and purpose. He reveals how custom GPTs can transform dense documents into efficient, searchable resources, offering a practical solution for saving time and effort. Drawing from his own podcasting experience, John advises aspiring hosts to focus on authenticity, asserting that the uniqueness of a podcast lies in the host-guest dynamic, not a perfect concept. Additionally, he credits mentor Rob Castaneda with inspiring him to pause his drinking, demonstrating how personal growth can enhance professional focus and clarity. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about harnessing past experiences for personal and professional growth. They discuss how John's involvement in The West Wing inspired storytelling, the transformative potential of custom GPT tools, and how a pause on drinking improved his productivity. This episode is a treasure trove of wisdom for those seeking to enhance their podcasting journey and personal growth.

Christine Westbury is the CEO and Founder of Blackjet Social, a marketing agency specializing in AI-driven marketing and automation for B2B companies. With over 18 years of marketing and business ownership experience, she has a proven track record of entrepreneurial success, having launched and scaled ventures such as a clean food manufacturing business and an innovative dance school. Christine is dedicated to enhancing the online presence of professional services firms through high-quality content and strategic social media campaigns, focusing on solving audience problems rather than merely promoting services. In addition to leading Blackjet Social, she is the Director of The Space Wellington, a flexible workspace in a prime central location for individuals and businesses. In this episode… The fast-paced marketing world presents unique challenges for businesses striving to connect with their target audience. Professionals often grapple with maintaining a consistent online presence, navigating the complexities of lead generation, and standing out in an increasingly competitive digital landscape. Adding to this pressure, the rapid rise of AI technologies has introduced both opportunities and uncertainties, leaving many wondering how to harness these tools effectively. Christine Westbury shares her expertise in addressing these challenges through strategic social media management and AI-driven solutions. She emphasizes the importance of solving real audience problems rather than simply promoting services, focusing on crafting high-quality content that builds trust and authority. Christine reveals how she created Blackjet Autopilot, a lead generation system with a bold promise of guaranteed ROI, blending innovative AI tools with proven marketing methodologies to help businesses streamline operations and achieve measurable success. Her journey showcases resilience, adaptability, and the creative use of technology to overcome business hurdles. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Christine Westbury, Founder and CEO of Blackjet Social, about revolutionizing B2B marketing with AI-driven strategies. Christine discusses the significance of strategic thinking, the real-world implications of a guaranteed ROI promise, how AI avatars may soon handle aspects of client interaction, and how to craft compelling offers in a crowded marketplace.

Tim Conkle is the CEO and Founder of The 20 MSP, an established IT Managed Services and Consulting Firm providing expert solutions to businesses. With over 30 years of entrepreneurial success, he has advised hundreds of Managed Service Providers (MSPs), developed a multimillion-dollar sales model, and led 36 acquisitions through a unique consolidation strategy that transforms operational efficiency. A visionary and leading expert on mergers and acquisitions, Tim's innovative approach eliminates traditional integration challenges, allowing businesses to thrive under a unified model. He also serves as the President of the board of directors for Cytracom and is an active member of the Forbes Technology Council and Entrepreneurs' Organization (EO). In this episode… Building and scaling a successful business is challenging, especially in industries prone to inefficiencies and misaligned goals. Many MSPs struggle with growth due to fragmented systems, lack of standardization, and limited resources for creating seamless customer experiences. Additionally, the complexities of mergers and acquisitions often deter MSPs from pursuing growth opportunities, leaving many business owners without viable exit strategies. Tim Conkle, a leading voice in the MSP space, tackles these challenges head-on by creating a groundbreaking model for MSP collaboration and acquisition. His strategy involves uniting MSPs under a shared platform with standardized tools, processes, and service delivery models, enabling businesses to streamline operations and prepare for acquisition. Tim's flat-rate IT support model aligns directly with client goals, while his unique consolidation framework ensures seamless transitions during mergers. Tim attributes his success to his ability to dream big and unite aligned businesses while fostering a culture of empowerment and entrepreneurial spirit. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Tim Conkle, Founder and CEO of The 20 MSP, about his innovative strategies for scaling MSPs. Tim shares insights on cultivating the right mindset for expansion, the advantages of pre-aligned acquisition targets, and harnessing the power of dreaming with one's eyes open. Business leaders looking to expand and leave a mark will find Tim's journey a blueprint for leveraging vision and teamwork.

Miren Oca is the Founder and Director of Ocaquatics Swim School, a Miami-based company specializing in teaching essential swimming skills while promoting water safety. Over the past 30 years, she transformed backyard swimming lessons into a thriving, 100% employee-owned organization, providing over 6,500 swim lessons weekly during the busy season. Driven by her passion for teaching and servant leadership, Miren has led her business to become the first swim school to achieve B Corp certification and has recently transitioned it into an Employee Ownership Trust (EOT). In addition to Ocaquatics Swim School, she founded Ripples of Impact, a nonprofit in the Miami area that provides resources for personal and environmental resilience. In this episode… How can a business be built for success while ensuring it remains impactful and sustainable in an ever-changing world? Imagine a business model where the employees themselves are the owners. This is the story of a swim school that made a daring shift toward an employee ownership trust, a concept most people have likely never encountered. Miren Oca, the visionary behind Ocaquatics Swim School, embraced this innovative approach by transforming her business into one of only 50 employee ownership trusts in the United States. She attributes her success to a strong focus on servant leadership, transparency, and cultivating an ownership mindset among her team. By transitioning her business into an Employee Ownership Trust (EOT), Miren ensured her company's sustainability while aligning with its core values. She also pursued B Corp certification, embedding environmental and social responsibility into her operations, which fostered team loyalty, boosted retention, and created measurable community impact. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Miren Oca, Founder and Director of Ocaquatics Swim School, about her decision to sell her well-established swim school to its employees. They discuss her decision to transition the business into an Employee Ownership Trust, the importance of aligning leadership with company values, how Ocaquatics achieved B Corp certification, and the challenges of expanding during the 2008 financial crisis.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many B2B businesses struggle with inconsistent revenue, limited client acquisition, and the inability to keep up in a content-driven economy. Static websites, outdated marketing approaches, and a lack of predictable income models leave companies feeling stuck in a cycle of uncertainty. How can organizations break free from this cycle and achieve sustainable growth in today's dynamic market? John Corcoran shares practical strategies to address these challenges, emphasizing the importance of content marketing and subscription-based revenue models. Drawing from insights in The Automatic Customer by John Warrillow, John explains how businesses can build predictable income streams by offering specialized, ongoing services. He also highlights how tools like Perplexity AI can streamline tasks such as customizing communication, automating contracts, and tailoring resumes, helping businesses save time and improve efficiency. John stresses that creating and repurposing content, especially through podcasts, can nurture relationships, establish authority, and drive growth. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about leveraging AI tools and strategic content marketing. John explains why podcasts are a cornerstone of effective marketing, shares examples of AI-powered solutions, and highlights the common pitfalls B2B companies face when neglecting content creation. Through these insights, you will learn innovative strategies to transform your business business practices.

Shannon Robnett is the Founder and CEO of Shannon Robnett Industries, a real estate development and syndication firm focused on residential and industrial real estate projects. With over 30 years in the Boise real estate market, he is a second-generation builder and fourth-generation realtor, managing $120 million in assets and overseeing $425 million in diverse projects. Shannon has an impressive track record, with over $140M in successful developments, more than $60M in capital raised, and $28M in profits delivered to investors.  Beyond his professional expertise, he is passionate about fostering an entrepreneurial spirit and smart financial habits in younger generations, leveraging his personal experiences and family history to guide his teachings on wealth and legacy building. In this episode… Raising financially responsible children and building lasting wealth are goals for many families, but they come with challenges. Teaching financial discipline, work ethic, and entrepreneurial thinking to the next generation requires more than traditional advice — it calls for hands-on experiences and impactful lessons that resonate. How can you ensure that your family's hard-earned wealth is preserved and expanded upon by your descendants? Shannon Robnett, a seasoned real estate developer and syndicator, shares how he instilled financial responsibility in his children through unique, practical strategies. From having his kids pay $80 a month for a shared car to investing in student loan debt instead of paying it off outright, Shannon explains how these real-life lessons prepared them for financial independence and smart decision-making. He also discusses how his experience in construction and real estate shaped his approach to family finance, instilling in his children the importance of good debt and calculated risk-taking. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Shannon Robnett, Founder and CEO of Shannon Robnett Industries, about innovative ways to teach financial responsibility and build family wealth. Shannon provides insights into managing wealth through 1031 exchange, team management, and scaling a construction business. By the end of the episode, listeners will gain strategies to build financial literacy and responsibility in their families for lasting prosperity.

Laura Yang Renner is the Founder of Freedom Makers, a company dedicated to providing small business owners and entrepreneurs with reliable, skilled virtual assistants. She launched Freedom Makers in 2015, recognizing the potential in military spouses seeking meaningful work and small businesses needing adaptable assistants as they scale their operations. Laura is passionate about empowering small-size entrepreneurs to thrive by delegating tasks, streamlining workflows, and enhancing customer outreach, allowing owners to focus on growth. With a background in the United States Air Force and an MBA from the University of Chicago Booth School, she brings a unique perspective to entrepreneurship. Before founding Freedom Makers, Laura launched BuBuBooks, an online bookstore offering bilingual storybooks for multicultural, multilingual children in America. In this episode… Finding the right talent to help grow a small business can be challenging, especially when owners aren't ready to commit to hiring full-time or even part-time employees. For solopreneurs, the struggle often involves balancing business growth while handling day-to-day tasks without the necessary support. This creates a gap in the market for skilled, reliable assistance that's flexible, trustworthy, and culturally aligned with the needs of US-based small businesses. Laura Yang Renner created a solution by tapping into the underutilized resources of military spouses. Drawing on her military background, Laura built Freedom Makers to connect talented military spouses with small businesses in need of flexible support. She emphasizes the unique skills military spouses bring — such as adaptability, organization, and trustworthiness — qualities developed through frequent relocations and challenging environments. Her approach is to make virtual assistance accessible, with no minimum hour requirements or contracts, allowing business owners to delegate tasks like administrative support, marketing, and customer service, freeing them to focus on strategic growth. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Laura Yang Renner, Founder of Freedom Makers, about her journey from military service to entrepreneurship. Laura shares how her experience growing up as an Army brat shaped her adaptability and resilience, the advantages of hiring military spouses as virtual assistants, the benefits of flexible work arrangements for solopreneurs, and the impact of the pandemic on the virtual assistant industry.

Jonathan Small is an award-winning author, journalist, producer, and host of Write About Now, a podcast where he explores the creative journeys of renowned writers and storytellers. He has held executive roles at major media outlets, including Glamour, Stuff, and Entrepreneur, and contributed to The New York Times, TV Guide, Cosmo, Maxim, and Good Housekeeping. In 2020, he launched Strike Fire Productions, a podcast production and consulting company, working with high-profile clients like SAG-AFTRA and Purely Elizabeth. Known for his storytelling versatility, Jonathan's experiences range from producing digital series for Game Show Network to moderating panels on branded content, and he recently turned his popular podcast into a book, Write About Now: 30 Authors on Origin Stories, Creative Inspiration, and the Birth of their Bestsellers. In this episode… The shifting landscape of media and content creation has left many creators and entrepreneurs scrambling to adapt. From the rise of digital media to the decline of traditional print and television, building a sustainable brand or platform is now more challenging than ever. How can one navigate the challenges and opportunities in the rapidly evolving content marketing field? Jonathan Small, an award-winning journalist, author, and multimedia producer, shares key insights on successfully pivoting in today's media industry. Emphasizing the value of authenticity, Jonathan advises creators to focus on their unique strengths, crafting content that resonates by genuinely connecting with their audience's interests. He discusses the importance of origin stories in branding, as these narratives create memorable connections with audiences. Jonathan also suggests embracing a multimedia approach, as he did by founding Strike Fire, a full-service podcast production company, to diversify his storytelling and reach new audiences through collaborations with clients like SAG-AFTRA and Purely Elizabeth. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Jonathan Small, Founder of Write About Now and Strike Fire, about his multifaceted career in media and the art of pivoting. Jonathan dives into how he turned his podcast into a book, sharing authors' origin stories and creative journeys. He also shares his experiences with true crime storytelling, unique insights on media's shift towards digital, and strategies for using authenticity to build audience connections.

Sunny Sheu is the Co-founder of Mpowered Families, a company dedicated to helping high-achieving entrepreneurial couples intentionally balance their family and business lives. His entrepreneurial journey began at a young age, assembling bikes at his family's toy shop, and he later expanded the business into furniture retail. Sunny continuously seeks personal and professional growth through organizations such as the EO, YPO, Stagen Leadership Academy, and Strategic Coach. Together with his wife, Ann, he focuses on helping couples set long-term family goals and balance business success with personal fulfillment. Ann Sheu is the Co-founder and CEO of Mpowered Families, a company dedicated to helping high-achieving entrepreneurial couples intentionally balance their family and business lives. With nearly 20 years of experience as a consultant, advisor, board member, and Certified EOS Implementer, Ann combines business principles with personal growth strategies to drive meaningful outcomes for families and organizations. She is passionate about helping families enhance communication, create a collective vision, and build stronger connections. In this episode… Many successful professionals struggle to balance the demands of their careers with the need for a thriving, connected family life. Professional success doesn't automatically translate into personal fulfillment, and families often operate on autopilot, neglecting meaningful communication and long-term planning. Is there a way to harmonize personal ambitions with collective visions of well-being? Ann and Sunny Sheu address this challenge by integrating business principles into family life. They advocate for couples to create a 'decade dream,' a long-term vision that aligns family and individual goals, ensuring both partners work towards a common purpose. Ann emphasizes the importance of starting with personal values, helping couples understand each other's triggers, and using tools like free days to build intentional time together. Sunny highlights the importance of regular recalibration, encouraging couples to reflect on their progress and adjust their vision to stay connected and fulfilled. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Ann and Sunny Sheu, Co-founders of Mpowered Families, about helping high-performing couples build purpose-driven family lives. They discuss the trial-and-error process of applying business strategies to family dynamics, the power of setting a 'decade dream' to create long-term alignment, how marriage mentors can provide guidance, and strategies for empowering children to contribute to the family vision.

Dave Jackson is the Head of Podcasting at Podpage and a podcast consultant at the School of Podcasting. With a career spanning almost two decades in podcasting, he launched his first podcast in 2005, and his show about podcasting has been downloaded over 3.1 million times. Dave has helped hundreds of people launch their podcasts and is the author of Profit from Your Podcast. With a bachelor's degree in education specializing in technical education, he stands out not only for his technical expertise but also for his ability to explain complex concepts in simple, 'geek-speak-free' language. He was named the Director of Podcasting for the New Media Expo in 2014, and in 2018, he was inducted into the Academy of Podcasters Hall of Fame. In this episode… Podcasting has exploded in popularity, but starting and succeeding in this crowded marketplace can feel overwhelming. Many aspiring podcasters struggle with figuring out where to begin, how to grow their audience, and what mistakes to avoid. As the medium evolves, the pressures of creating content, promoting it, and navigating technical hurdles can leave even the most passionate creators feeling stuck. Dave Jackson, a podcasting consultant, shares his wealth of experience to help podcasters overcome these challenges. With over two decades in the industry, he emphasizes the importance of staying authentic and knowing your audience deeply. He offers practical strategies for avoiding common podcasting pitfalls, like trying to monetize too early, focusing on the wrong platforms, and overcomplicating production. Instead, Dave advises concentrating on growing a dedicated audience first, exploring alternative revenue streams, and leaning into your unique voice as a creator. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Dave Jackson, Head of Podcasting at Podpage, about mastering the art of podcasting in today's competitive landscape. They explore key strategies for building a successful podcast, including how to stand out, why embracing authenticity is essential, choosing the right monetization approach, and how embracing your peers in the industry results in a mutually beneficial relationship.

John Corcoran is a recovering attorney, an author, and former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the Host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. In this episode… Many companies struggle to decide whether to handle a project in-house or outsource it to an agency. This challenge often involves balancing core competencies, budget constraints, and internal resources. What factors should influence your decision when leveraging external expertise to improve operational dynamics and competitiveness? According to Dr. Jeremy Weisz, several steps exist to effectively navigate this dilemma. Begin by assessing whether the task aligns with your business's core strengths; if it doesn't, consider outsourcing for the necessary expertise. Next, evaluate the long-term costs, including any potential hidden opportunity costs. Finally, take a closer look at your internal resources and their ability to manage the task. Sometimes, outsourcing relieves internal strain and leads to better outcomes, especially when specialized skills are required. Tune in to this episode of the Inspired Insider Podcast as John Corcoran interviews Dr. Jeremy Weisz, Co-founders of Rise25, about the decision-making process for outsourcing versus keeping projects in-house. They discuss key considerations such as cost comparison, the strategic importance of tasks, and how to leverage external agencies to build long-term relationships. Additionally, they touch on factors like client lifetime value, timeline management, and the impact on internal resources.

Tony Lillios is a leadership coach, entrepreneur, Ironman athlete, and Founder of Spec Products, a design and engineering firm recognized for its innovative tech accessories. With over 20 years of entrepreneurial experience, Tony successfully built Spec Products into a market leader before selling it to Samsonite in 2014, and he continues to invest in ventures through Ringleader Ventures. He is also a 13-time Ironman athlete and a marathon open-water swimmer, known for his unprecedented round-trip crossing of Crater Lake in 2012. His "Integral Path" approach to coaching, shaped by a personal journey of redefining goals, helps clients achieve transformation through the process, rather than the outcome, of their ambitions. In this episode… Many people chase goals relentlessly, only to feel an unsettling emptiness once they achieve them. Focusing solely on success and external validation can leave a person feeling disconnected from their true self, even if they excel professionally. The question becomes: how can you redefine your relationship with achievement to foster a more fulfilling, integrated life? Tony Lillios shares his journey of rethinking goal-setting after realizing that accomplishing more wasn't enough. He emphasizes the importance of viewing goals not as endpoints but as tools for personal growth. Tony's "Integral Path" approach helps individuals use goals to propel meaningful change while focusing on the unfolding process of self-development, not just the outcome. He also encourages embracing uncharted territories — whether in business or personal — by stepping into uncertainty with intention and resilience. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Tony Lillios, leadership coach and Founder of Spec Products, about navigating new frontiers in life and business. Tony shared how embracing uncharted territories has manifested in a vibrant, fulfilling life. They discuss Tony's experience with founding a company and selling it to Samsonite, becoming a single gay father through surrogacy, and undertaking endurance challenges like swimming across Crater Lake.

Melissa Morris is the Founder of Agency Authority, an operations consultancy specializing in helping agency owners improve efficiency, streamline processes, and increase profitability. With over a decade of agency experience, Melissa has worked with high-profile clients and honed her expertise in scaling businesses, client management, and operational strategies. She is passionate about helping agency owners grow their firms while maintaining a balanced lifestyle, leveraging her deep understanding of workflow optimization. Based in Jacksonville, Florida, Melissa's unique approach to enhancing agency operations and fostering client relationships makes her a sought-after expert in the industry. In this episode… Many agency owners struggle to balance efficiency and growth while maintaining a sustainable work-life balance. They often find themselves overwhelmed by client demands, inefficient processes, and the constant pressure to secure new business. How can you successfully manage agency operations while ensuring profitability and client satisfaction?  Melissa Morris, a seasoned expert in the agency world, offers practical solutions to these challenges. Leveraging over a decade of experience, Melissa transformed her understanding of the agency world into actionable strategies that any agency owner can implement. She emphasizes the importance of building long-term client relationships, regularly checking in with clients for feedback, and creating processes that streamline operations. Melissa also encourages agency owners to focus on expanding existing client accounts instead of only chasing new ones, and she highlights the value of using tools like automated surveys and workflows to improve communication and service delivery. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Melissa Morris, Founder of Agency Authority, about refining agency operations and fostering client connections. They discuss how persistence helped Melissa break into the agency world, actionable strategies to maintain strong client relationships, the role of automation in agency operations, and the importance of regularly seeking client feedback.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley,  and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B  businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Are you struggling to find success by only focusing on transactions instead of relationships? Many entrepreneurs overlook the power of simply being helpful and building genuine connections. In the long run, this can result in missed opportunities and a lack of long-term business growth. John Corcoran learned firsthand the value of being helpful without expecting anything in return. His willingness to share insights from his White House experience with Aaron Sorkin led to his involvement in The West Wing. By always being ready to offer support and expertise, even in small ways, John emphasizes that helping others builds strong, lasting relationships that can open doors to unexpected opportunities. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran, Co-founder of Rise25, shares his unexpected journey from White House staffer to TV inspiration. John highlights how saying yes to opportunities, even small ones, can pay off surprisingly. He also talks about the lessons he learned about relationship-building, the power of writing, and the importance of saying "yes" to opportunities, as you never know where they might lead.

Tracy Marlowe is the CEO and Founder of Creative Noggin, a company specializing in building, stewarding, and marketing evocative brands for purpose-driven organizations. With over 20 years of experience and numerous awards, Tracy built Creative Noggin in 2008 to foster a supportive, family-first work environment long before remote work became mainstream. As an advocate for impactful marketing, she specializes in connecting brands to niche markets and women consumers. Her passion for creating a flexible, human-centered workplace has led to both business success and personal fulfillment for her team. In this episode… Many businesses struggle to balance high-quality client service with flexible, family-friendly working conditions. As companies grow, it becomes even more challenging to foster a culture where employees can excel at work without sacrificing personal priorities. So, how do you balance client satisfaction with the flexibility remote work offers? Tracy Marlowe tackled this issue by building her company with a remote-first philosophy as early as 2008. Tracy focused on hiring smart, passionate women who sought meaningful work while maintaining balance in their personal lives. By openly communicating the company's remote structure to clients and emphasizing authenticity in client relationships, Tracy ensured Creative Noggin provided top-tier service without compromising the well-being of her team. She highlights the importance of hiring the right people, those who thrive in remote environments, and how transparent communication and accountability can help maintain a high standard of work. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Tracy Marlowe, Founder and CEO of Creative Noggin, about building a successful remote-first marketing agency. They discuss how she built a business that empowers women to balance career growth with personal life, the lessons she learned from waiting tables that shaped her leadership style, the bold move that catapulted her career in advertising, and the pandemic's impact on her business and clients.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley,  and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B  businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Life can throw unexpected challenges when everything seems to be going well. From job security to personal stability, these certainties can be upended in an instant. When the worst happens, like losing a job during a political crisis, how do we re-evaluate our decisions and adapt to new circumstances? John Corcoran faced this exact scenario when he lost his job as a speechwriter during the California recall election that brought Arnold Schwarzenegger into power. Despite the upheaval, John used this setback as an opportunity to take control of his career path. He leaned on his strong professional network, a key asset he had cultivated over time, to find new opportunities quickly. His experience highlights how setbacks can lead to personal and professional growth when approached with the right mindset.  In this episode of the Smart Business Revolution Podcast, John Corcoran, Co-founder of Rise25, talks about how an unexpected job loss transformed his career and life. He discusses the importance of networking before a crisis, the need for continual skills development, taking control of career transitions, how to prepare for the unexpected, and the lessons learned from navigating major life changes.

Dr. Jeremy Weisz is the Co-founder of Rise25 Media, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for early business podcasts. He helped put all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews on Inspired Insider. He also continues to run his chiropractic and massage facility in downtown Chicago and is the founder of a nutritional supplement business. In this episode… Many companies struggle to decide whether to handle a project in-house or outsource it to an agency. This challenge often involves balancing core competencies, budget constraints, and internal resources. What factors should influence your decision when leveraging external expertise to improve operational dynamics and competitiveness?  According to Dr. Jeremy Weisz, several steps exist to effectively navigate this dilemma. Begin by assessing whether the task aligns with your business's core strengths; if it doesn't, consider outsourcing for the necessary expertise. Next, evaluate the long-term costs, including any potential hidden opportunity costs. Finally, take a closer look at your internal resources and their ability to manage the task. Sometimes, outsourcing relieves internal strain and leads to better outcomes, especially when specialized skills are required. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Dr. Jeremy Weisz, Co-founder of Rise25, about the decision-making process for outsourcing versus keeping projects in-house. They discuss key considerations such as cost comparison, the strategic importance of tasks, and how to leverage external agencies to build long-term relationships. Additionally, they touch on factors like client lifetime value, timeline management, and the impact on internal resources.

Melanie Balke is the Founder and CEO of The Email Marketers, a company specializing in helping 8-figure DTC brands grow their revenue and build strong communities through retention marketing. With a deep-rooted passion for entrepreneurship, she built her agency to challenge the flawed traditional model by focusing on genuine client care and exceptional results.  Before founding The Email Marketers, Melanie gained valuable experience as Head of Email Marketing at BAMF, a fast-growing LA agency. She has also consulted for global brands like Mercedes-Benz and SMART, with insights across industries like e-commerce and automotive. Beyond her professional achievements, Melanie is also an avid writer and the self-proclaimed CEO of Dad Jokes, highlighting her love for humor. In this episode… In the crowded digital landscape, businesses often overlook the potential of email marketing, dismissing it as outdated or ineffective. However, many brands are missing out on a powerful tool that, when used correctly, can drive customer engagement and boost revenue. The challenge lies in understanding how to leverage email marketing in a way that resonates with today's consumers while cutting through the noise of countless other marketing channels. Melanie Balke, an email and retention marketing expert, emphasizes the power of combining strategy, creativity, and data-driven insights to craft impactful email campaigns. She advises businesses to focus on understanding customer lifecycles, using data to inform when and how to engage customers effectively. Melanie also highlights the importance of creating a cohesive customer experience through email, ensuring that every touchpoint, from the initial capture to ongoing communication, adds value and strengthens the relationship between the brand and its customers. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Melanie Balke, Founder and CEO of The Email Marketers, about the power and relevance of email marketing. Melanie shares profound insights into optimizing email capture, common misconceptions about the effectiveness of email, the importance of tailoring email frequency to avoid subscriber fatigue, and how offering free value can effectively re-engage dormant subscribers.

Kathryn Korostoff is the President and Lead Instructor at Research Rockstar, which provides training and staffing for professionals pursuing market research excellence. With over 30 years of experience and having conducted over 600 primary research studies, Kathryn remains passionate about driving business innovation through fresh, objective customer insights. A key focus of her work is promoting 'data fluency' to help research and insights professionals adapt to the rapidly evolving landscape of market research 3.0. In addition to her work at Research Rockstar, Kathryn hosts the video podcast series Conversations for Research Rockstars, where she shares her expertise and insights with a broader audience. In this episode… Businesses today face the challenge of staying competitive in an increasingly commoditized market, where services and products are often indistinguishable. Many companies feel compelled to lower prices due to commoditization, leading to shrinking profit margins and a loss of value in specialized expertise. In such an environment, how can service-based businesses that rely on unique insights and skills continue to differentiate themselves and thrive? Kathryn Korostoff, a seasoned market research expert, tackled this issue by selling her first company, Sage Research, when she recognized the growing commoditization in the research industry. Kathryn understood that as the barriers to entry lowered and competition increased, maintaining profitability and standing out in a crowded market would become increasingly difficult. To address this, she transitioned from running a traditional research agency to focusing on training and staffing solutions through her company, Research Rockstar. This shift allowed her to leverage her expertise in a way that added value beyond commoditized services, offering tailored solutions that met her clients' evolving needs.  Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Kathryn Korostoff, President and Lead Instructor at Research Rockstar, about leveraging research and curiosity to drive business success. Kathryn discusses the importance of adapting to industry changes and how promoting data fluency can help professionals. They also discuss the decision to sell Sage Research, the implication of frugality in business, and the potential of AI to transform how businesses operate.

Michael Moore is the Founder and CEO of M3 Networks, a full-service IT support powerhouse serving small to medium-sized businesses in the Dallas and Fort Worth areas. With over a decade of experience, Michael has successfully transformed his one-person consulting operation into a thriving business, earning recognition for his innovative approaches, including a highly effective strategy for garnering five-star Google reviews. Michael's entrepreneurial spirit emerged early, and he has navigated his business through challenges like the 2008 downturn and COVID-19, transforming obstacles into success through strategic marketing, a strong workplace culture, and a focus on client satisfaction. In this episode… When faced with a rapidly changing business environment, many entrepreneurs struggle with how to adapt quickly and effectively. Moreover, transforming a solo consulting gig into a thriving business is no easy feat, and mastering the art of earning five-star reviews online is even harder. Curious about the secrets behind achieving such success? Michael Moore reveals how he navigated these challenges by taking decisive action and implementing strategic solutions. He recognized the need for robust marketing and sales strategies to scale his business beyond a solo operation, ensuring consistent growth. By focusing on client satisfaction and creating a system to generate five-star Google reviews, Michael not only built a strong reputation but also fostered a positive workplace culture that empowered his team to excel. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Michael Moore, Founder and CEO of M3 Networks, about building a thriving tech business. Michael discusses the need for strategic marketing to grow beyond a solo operation, the importance of building a strong workplace culture, how he effectively generated five-star Google reviews that strengthened his company's reputation, and the critical role of cybersecurity in today's digital landscape.