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In dieser Episode des UX und Usability Podcasts geht es um ethische Herausforderungen und Zukunftstrends im UX-Design. Die sich verändernde Rolle von Personas im Zeitalter der KI wird diskutiert, sowie die Frage, wie KI die Personalisierung und Nutzererfahrung transformieren kann. In einem inspirierenden Interview spricht UX-Designerin Veronika Langner über ihre Leitprinzipien für ethisches Design, den Einsatz von Dark Patterns und ihre vier Kernprinzipien, um ethische Entscheidungen im UX-Prozess zu fördern. Abschließend gibt Klaus Gronau, UX-Designer bei Siemens, Einblicke in den Umgang mit Dark Patterns und betont die Wichtigkeit, das Vertrauen der Nutzer zu bewahren. Zeitstempel: [00:00:00] Begrüßung und Einleitung [00:01:24] Aktuelles Thema: Die Zukunft von Personas und KI-gestützte Personalisierung [00:03:29] Diskussion: Darlene Rabe Perspektive auf KI und traditionelle Personas [00:05:56] Jens Jakobsens Ansatz: Personas ohne demografische Daten [00:09:54] Aufruf zur Interaktion: Meinung zur Zukunft von Personas und KI [00:11:09] Praktische Tipps zur KI-Integration in Designsysteme [00:20:43] Diskurs: Sample-Größen in Usability-Studien und die magische Zahl Fünf [00:22:28] Herausforderungen in der UX-Branche laut Path Unbound [00:43:36] Interview mit Veronika Langner: Ethisches Design und Dark Patterns [01:12:58] Interview mit Klaus Gronau (Siemens): Dark Patterns und Vertrauen im UX-Design [01:13:56] Abschluss und Feedback-Aufruf Informationen zu den Gästen: • Veronika Langner – UX-Designerin bei Smart Cyber Security und Mitglied des German UPA Arbeitskreises für Ethik. Veronika bringt ihre langjährige Erfahrung im ethischen UX-Design ein und teilt ihre vier Leitprinzipien, die sie in ihrer Arbeit leiten. • Klaus Gronau – UX-Designer bei Siemens, der sich intensiv mit der Vermeidung von Dark Patterns und dem Aufbau von Vertrauen durch UX-Design beschäftigt. Links und Ressourcen:
> La Design Story du jour est celle de Luke Wroblewski Toujours en activité à ce jour, Luke était le designer en chef de l'interface utilisateur de la plate-forme eBay. Il a aussi été Chief Design Architect chez Yahoo durant 4 ans puis Product Director chez Google durant 7 ans ... > Merci d'avoir écouté Design +, le podcast français sur le Design UX UI > Design + est présent sur Linkedin, abonnez-vous https://www.linkedin.com/company/designplus-podcast/ > Design + est aussi sur Instagram, abonnez-vous https://www.instagram.com/designplus_podcast/ > Vous avez aimé cet épisode, partagez-le autour de vous. N'oubliez pas de mettre une note à cet épisode ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ et un commentaire sympa. Merci ! > Abonnez-vous sur votre plateforme d'écoute pour recevoir les notifications de la mise en ligne du prochain épisode. > Pour m'aider à développer Design + (acheter du matériel, louer un studio, faire appel à un sound-designer...) vous pouvez me soutenir financièrement et faire un don : https://www.paypal.me/laurentgallen > Vous souhaitez sponsoriser Design + ou bien proposer un partenariat ? Contact par email : lgdesignuxui@gmail.com Copyright © Design + / Laurent Gallen 2022 > RSS feed https://anchor.fm/s/c5c3580/podcast/rss
Dmitry Dragilev of JustReachOut talks to Geordie about leaving the corporate world and how he helps different businesses during their 30,000 MRR journey. Dmitry Dragilev is the founder of justreachout.io. The platform helps entrepreneurs, startups, and small businesses pitch and acquire press coverage from influencers and journalists drawn to their niche. Listen to Dmitry as he shares his journey with Geordie. What You'll Learn Interests Dmitry had when he moved to Silicon Valley Why did Dmitry leave his corporate job? How Dmitry ventured into the startup world How Dmitry connected with Luke Wroblewski Why did Dmitry reject a call to work at Google? How Dmitry came up with the JustReachOut idea Dmitry's big break In this Episode: Dmitry started experimenting with software when he was a teenager. He later got his degree in computer science before working in the Department of Defense, where he engaged in lots of coding. His decision to quit his job was abrupt, as he tells Geordie. He woke up one day and decided he did not want to continue working. He then sold all his belongings and moved to Silicon Valley in pursuit of startup development knowledge. Dmitry says he met brilliant people at Silicon Valley who helped him during his stay. Listen to the podcast to understand how Dmitry built, and sold three startups. He also gives some extensive details about the businesses that you should hear about. When he quit his job, Dmitry admits that he did not have enough money to start a new company. At some point, he discovered that neither did he know how to do CSS and JavaScript, but his marketing skills were wanting. Dmitry's idea of enrolling for an MBA was both fulfilling and beneficial. He met a popular designer who held his hand and gave him numerous essential lessons. Listen to this interesting podcast for more interesting details. Dmitry tells Geordie how he met Luke Wroblewski at some point in his career. The two worked on some big projects, and you can find all about it in this podcast. Together with Luke, a designer, and a developer, they developed a polling app that would later grow to 40 million page views. He explains this project in detail in the podcast. Google later bought the project and even allowed Dmitry to work at the multinational organization, which he rejected. He explains why he declined such a golden opportunity. While Dmitry founded JustReachOut, he says he is only a minority stakeholder in the company today. Currently, Dmitry focuses his energy on SmallBizTools, which helps entrepreneurs find any small business tools they need. Whether you need to host your blog or want tracking software, you will find these tools from SmallBizTools. Dmitry says they are committed to ensuring that entrepreneurs get the right tools for their needs. He explains the process they take clients through before finally recommending the right tools. Keywords are crucial for the success of any digital business in today's overly competitive marketplace. In the quest to ensure that businesses rank highest, Dmitry has an entire playbook explaining how to rank for keywords. Currently, his blog has a total of 30 tools that you can leverage to scale your business. He also mentions his course and the plans he has for the future. Get all the details from the podcast. According to Dmitry, SmallBiz Tools has been growing rapidly. He mentions how they moved from 10 clicks to 400 clicks a day within six months. Dmitry is committed to triple the growth in another three months' time. Listen to the podcast to figure out the specific keywords they use and how they rank on search engines. At some point, Dmitry talks about PR that Converts, a course that he build from scratch. Please find out how he came up with the course and how he made money from the same. In his quest to see people implement his teachings, he developed an app to. Dmitry explains how he built it, and you can get the details from the podcast. What content marketing strategy does Dmitry use? He mentions that ranking on Google is crucial and highlights the importance of targeted long-tail keywords based on what you do. Listen to the podcast and take away some crucial lessons. Dmitry is happy that SmallBizTools is fast transforming into a SaaS business. He concludes the podcast by mentioning that he only collaborates with businesses that he uses. Dmitry says he chooses tools that he is not only passionate about but those that he uses daily. Resources JustReachOut.io Dmitry Dragilev Twitter Dmitry Dragilev LinkedIn SmallBizTools
Luke W. is a Product Director at Google. He's an advisor for: Woven and LITHO. Prior to Google, he founded 2 start ups and wrote: Mobile First, Web Form Design and Site-Seeing and in the past worked at NCSA, eBay and Yahoo! Luke W. and I had an instigating conversation around his books, how his investigations translated to his current work at Google, augmented reality, wearables and the role of a designer. Cells and Pixels, every Tuesday 5PM PST www.instagram.com/cells.and.pixels
В этом выпуске истории от Николая Апостола, старшего дизайнера интерфейсов в компании https://star.global. Рекомендации от Коли: Luke Wroblewski. Mobile first Josh Clark. Designing for touch Книги от Aaron Beck
Luke Wroblewski, Product Director at Google (and author of Rosenfeld Media book Web Form Design), discusses his perspective on how better user interface design can make a huge impact. With a degree in graphic design and experience teaching at the Graduate School of Library and Information Studies, he brings a range of experiences and perspectives to the problem of how a design craftsperson can become more strategic and have a bigger impact. Finally, he shares what’s on the horizon - the next “web form design” to be solved. More about Luke: www.lukew.com
Our latest Overtime guest, Luke Wroblewski, is known best for humanizing technology. He's the author of several web design books, has founded several start-ups that were later acquired, and he's now the Product Director at Google. In this episode, Dan and Luke discuss the key ideas behind his book Mobile First and how that translates to building for devices today, why we should be data-informed not data-driven when it comes to building products, and what he learned from his time creating and building Bagcheck and Polar. Links Mentioned in Overtime Luke Wroblewski Luke on Twitter Web Form Design: Filling in the Blanks Mobile First Bagcheck Polar Full transcript and more at https://dribbble.com/overtime.
Our latest Overtime guest, Luke Wroblewski, is known best for humanizing technology. He's the author of several web design books, has founded several start-ups that were later acquired, and he's now the Product Director at Google. In this episode, Dan and Luke discuss the key ideas behind his book Mobile First and how that translates to building for devices today, why we should be data-informed not data-driven when it comes to building products, and what he learned from his time creating and building Bagcheck and Polar. Links Mentioned in Overtime Luke Wroblewski Luke on Twitter Web Form Design: Filling in the Blanks Mobile First Bagcheck Polar Full transcript and more at https://dribbble.com/overtime.
I was so delighted when at the beginning of 2017, Eric Meyer + Jeffrey Zeldman asked me if I wanted to record a live episode at my favorite design conference, An Event Apart. Welcome to this very special episode where I felt like I needed to give a radio intro in front of a live audience! Lol, you’ll see what I mean. Thankful to my hero Chris Coyier for saving the day and pulling me out of broadcast mode, into live mode. First time for everything! I’m still in awe at my panel of bad design Avengers consisting of Cassie McDaniel, Chris Coyier, and Luke Wroblewski who each added so much value to the episode and attendees. Oh, did I mention this session took place right after “Happy Hour”? Please enjoy this very special, first-ever live broadcast of User Defender podcast!
For this Snippet, we discuss There is No Fold by Welch Canavan, which references tweets by Luke Wroblewski. (http://www.pagebreakpodcast.com/snippets/there-is-no-fold-in-web-design)
What’s going to make your whole company focus on mobile? How do people interact with their mobiles device? How can you design for this new reality and even create experiences that translate from mobile to laptop to TV?
Luke says it’s necessary to look at how your service or product is framed in the broader picture. Most are built upon tradition web structures, and then “mobilized” now that smartphones and tablet growth has exploded. He compares the difference between mobile and PC to that of television and radio. You wouldn’t just drop a radio program onto TV without optimizing it for that platform. The same should be considered for mobile as a medium.
Zur Revision 136 war Stefan Nitzsche zu Gast, der mit uns ein wenig über seine Projekte und seinen Workflow redete. Schaunotizen [00:01:45] Smashing Conference Stefan war gerade am Tag der Aufnahme bei der Smashing Conference zu Gast und erzählt von den interessanten Vorträgen. Unter anderem hat ihm der Talk von Luke Wroblewski sehr gut gefallen, […]
Today Jim talks to Luke Wroblewski about cross-device design and the ergonomics of software. In today's world if your mobile strategy consists of deciding between web or native and you are still building for three categories: mobile, tablet and desktop, then today's episode is a must listen.
From smartphones to tablets to everything in between, a wider variety of computing devices than ever before are being used to get online. These devices have different screen sizes and resolutions, input methods, and even different modes of use. Most organizations have responded to this new reality by creating separate experiences for new devices types: a separate mobile site, a separate tablet site, and so on. But today's devices are blurring even these lines. The good news is you don't need lots of different Web sites to provide a great experience across all these devices. In fact, you only need one Web site with a multi-device design. The bad news is it requires a different way of designing and developing for the Web. Find out why and how in this talk from author of Mobile First, Luke Wroblewski.
The proliferation of mobile devices has made it necessary to rethink your web experiences. The mobile phone and tablet, along with retina displays, have substantially changed how a user experiences your design. Responsive web design has emerged as a solution in some cases, but even though connection speeds on mobile networks are increasing, performance remains an issue.
What makes a user want to download an app in the first place? Ideally, it’s the promise of fulfilling a goal or need for the user. With the hundreds of thousands of options available, and the immediacy of the mobile context, you have a small window of opportunity to engage your user. If users can’t easily use your app, they simply won’t.
Carl and Richard talk to Luke Wroblewski about his experiences with mobile UI design. Luke talks about the fundamental changes going on with devices and UIs and how we need to stop thinking about keyboard and mouse interactions, and deal with large screen, small screen and short focus applications.
This week we talk to Luke Wroblewski about Polar, Micro mobile interactions, Beer and much more.
Context is an important consideration in designing a mobile experience. As new devices enter the market, designers have to contend with new form factors and consider things such as ergonomics. Even things such as Apple’s retina displays affect approaches to design.
Touch screen devices are commonplace. It's now expected that your mobile experience work as well as, if not better than, your desktop experience. With faster connection speeds, cameras, GPS, gyroscopes, and accelerometers, we can deliver information to users in new ways. But we can also receive information from them as well.
Luke Wroblewski joins Jen Simmons to talk about mobile, mobile first, mobile web — but what is mobile really anyway? How is it that these devices are changing our lives?
In this interview, Luke Wroblewski explains that startups need to take more advantage of mobile. He outlines that starting small and streamlining is a great way to learn mobile design. At the end we touch on the key points from his latest book.
Mobile is the “hot topic” these days. It’s increasingly at the front of designers’ minds. In a world where the power and capabilities of the device in your pocket are so great, the possibilities become somewhat astounding. The mobile landscape is changing so rapidly that it makes developing a formal strategy to “figure mobile out” all but impossible. Luke discusses how taking advantage of the market as it is today and the capabilities of these devices can lead to the refinement and evolution of your product.
Mobile design is becoming more important everyday. As the technology and capabilities get better so does the users’ experience. Taking advantage of this technology affords you to opportunity to create experiences that your users have only dreamed of. Luke discusses the capabilities of mobile devices, new usage, and the future possibilities.
The surge in mobile technology is incredible. Manufacturers ship over a million touchscreen phones every day. These devices allow people to interact with the web in new ways. Streamlining your design for mobile helps you focus on what is absolutely necessary. In this podcast, Luke joins Jared Spool in a discussion about designing mobile experiences.
Knowing exactly how to design web forms is a struggle. Forms are often a critical step in a user’s journey. It’s easy to frustrate them if your forms aren’t well thought out or well crafted. Luckily, Luke Wroblewski is one of the world’s foremost experts on web form design.
For years, the mobile web experience was little more than an afterthought as most design teams focused on catering their designs to the desktop. As Luke Wroblewski explains in his session “Why You Should Design for Mobile First” from the User Interface 15 Conference, this is becoming an increasingly backwards way of thinking.
87: TZ Interview - Luke Wroblewski / The User Interface Is The Product by techzing
To give you a taste of Luke Wroblewski's upcoming UI15 talk, Jared Spool had a chance to speak with him about some of the latest trends, good and bad, in web input.
Luke mades a strong and valid case of why we should focus on designing for mobile vs. the desktop. Not only does he tell us why, he also focuses on how we should design for mobile.
Epizoda 8. „Děláme do webů” [45 min] Odkazy Rails 3 Screencasty, Prezentace z RailsConf 2010 Luke Wroblewski v The Big Web Show – Mobile First + Touch Gesture Reference Guide Think Vitamin Membership Téma [začíná 11:30] Tvorba webů jako zdroj peněz pro vývoj aplikací Lehce o procesu budování klientského webu Placení aktualizací stránek od hodiny × paušál V téhle epizodě nás víc než kdy jindy zajímají vaše zkušenosti a názory. Komentujte! Citát „Neděláme filmy, abychom vydělávali peníze. Vyděláváme peníze, abychom udělali víc filmů.” — Walt Disney Autor hudby je Discofield. Stáhnout v MP3 [45 min]
The world's foremost authority on web forms is Luke Wroblewski, author of the heralded book, Web Form Design. It's no coincidence that we lean on Luke often to join us at events like our upcoming Web App Masters Tour. Jared Spool sat down with Luke to discuss what's been happening with web forms since his book came out. It winds up there have been some interesting developments recently.
Luke Wroblewski, Senior Director of Product Ideation and Design at Yahoo!, gave a very insightful talk on achieving product excellence from his experience at Yahoo! and eBay.
This week we chat with out friend Luke Wroblewski about Web Form Design. He discussed some of the most frequent questions he gets asked about form design considerations, since having penned a popular book on the subject. He offered a lot of helpful advice. Tune in to learn more.
“Can you make the logo bigger?” Heard that one before? So have we. This week, we talk with Yahoo!'s Luke Wroblewski, an expert on visual design on the web, about the misconceptions that about around this topic!
Gerry Gaffney spoke to Luke Wroblewski, Senior Principal of Product Ideation & Design at Yahoo! about what web designers can learn from the world of product packaging, about 'unpacking' as a metaphor for registration, and about embracing the fact that your content will be clipped, cut, copied and embedded.Luke's forthcoming book is Web Form Design - Filling in the Blanks (www.rosenfeldmedia.com/books/webforms).Luke's company is LukeW Interface Designs (www.lukew.com); his blog is Functioning Form (www.lukew.com/ff).Luke mentions Jumpcut (www.jumpcut.com).The design patterns mentioned are from Yahoo! (developer.yahoo.com/ypatterns), Jennifer Tidwell (designinginterfaces.com) and Martijn van Welie (www.welie.com/patterns/index.php).Gerry mentions a previous podcast episode (uxpod.com/index.php?post_id=122094) with Ken Carroll from ChinesePod (www.chinesepod.com), who spoke about edge competencies.We also mention CHISIG (www.chisig.org) and the VALA conference (www.vala.org.au).And the beer Luke discovered in New Zealand is from Mac's brewery (www.thebrewerybar.co.nz/shed-22-brewing-company).Duration: 20:54File size: 3.54MB
In our latest talk from our archives we present Luke Wroblewski. He's a leading thinker, noted author and speaker in the field of visual design and design strategy; and a senior principal designer at Yahoo! He gave his talk "Using Design to Articulate and Define Strategic Direction" to rave reviews at our User Interface 11 Conference that we held in October of 2006.