Podcast appearances and mentions of matt did

There's no better feeling than when you launch something that just clicks with people. I guess at the end of the day, folks that build businesses or create content are simply seeking acceptance. We want to see our idea flourish, to be adopted by the masses, and to leave an impact. When Maciej Palmowski launched WP Owls with his wife Agnieszka, it was (and still is) a publication that served the Polish community. But it clicked. People clicked, literally on to the website and their stories, so the co-founding duo decided it was time to go global. Combined they've published over 200 articles about WordPress and the community on the blog, with no signs of stopping. Oh, and if you're wondering how to get a job like WordPress ambassador at Buddy, you'll learn a thing or two about CI/CD today! Episode Transcript [00:00:00] Maciek: some people are afraid when it comes to version control system. This is a command line tool. So it's scary and it's only for developers now. That's not true. We can use get crack and it's really easy. We can use tower and there are probably some other tools also even using a gift and their web version.[00:00:20] This, this is also a really friendly approach[00:00:23] This episode is brought to you by mind size visit dot com for maintenance for WordPress. Woo commerce and more. Over at mind size. Dot com Hey, you know, it's all the rage these days. Woo commerce. You know, what's so difficult to maintain as a freelancer and a small agency. Woo. Commerce. Outsource your maintenance to mind size over@minesites.com. They're the only, service company that I know that servicing specifically for WooCommerce and supporting you as an e-commerce shop as a merchant. so you don't have to worry about how the heck to scale woo commerce, which is also one of the hardest things.[00:01:00] Yes. There's a lot of great hosting companies out there. But they're not going to help optimize the code, drill down under the hood and really make the right decisions. For your WooCommerce site. Check out mine, sys.com and check out their WooCommerce service plans so you can get to better ruin. That's a, probably not a joke. We'll use again. Check out mine. sys.com. Thanks for supporting the show.[00:01:25] Hey, do you like WordPress content in media? Like this? Do you like WordPress news and getting the hot takes community journalism and op-eds from your peers and colleagues in the WordPress space. Consider supporting the WP minute and the Matt report. By buying me a coffee over@buymeacoffee.com slash Matt report.[00:01:45] You can join the membership, which also has a private discord you can chat with like-minded injured individuals and get your hands in the WordPress news every single week in our discord server. Going to buy me a coffee.com/matt report that's buy me a coffee.com/matt report There's no better feeling than when you launch something that just clicks with people. I guess at the end of the day, folks that build businesses or create content are simply seeking acceptance. We want to see our ideas flourish, to be adopted by the masses and to leave an impact. When launched WP hours with his wife. Agneshka it was instill is a publication that served the Polish community.[00:02:22] But it clicked. People clicked literally onto the website and their stories. So the co-founding duo decided it was time to go global. Combined, they published over 200 articles about WordPress and the community on the blog with no signs of stopping. Oh, and if you're wondering how to get a job like WordPress ambassador.[00:02:41] At buddy get, you're going to learn a lot about that today, along with continuous integration and continuous development. If you're a small agency or a freelancer, it's time to start getting serious about how you manage code. And that's what today's lesson is largely about. Okay Onto today's episode[00:02:58] Matt: one question I didn't throw at you. How did you become a WordPress ambassador?[00:03:02] I see a lot of folks these days on my Twitter stream saying I would love to just work for a brand and talk about WordPress and talk about their products, any insights into how to land an awesome job like yours.[00:03:13] Maciek: To be honest, it's walls a bit of coincidence because. I was working at WP M Def as at their second line of support.[00:03:22] So I was mostly a developer and at some point Rafael, the CTO of Bobby, just reach out to me and asked, Hey, would you like to become our ambassador? Because on one hand, the day learned that WordPress is really getting bigger and bigger, and it would be a great idea to I have someone promoting their, their tool in worker space.[00:03:44] And on the other hand, we had the, we had the chance to meet earlier on because one of the organizers of a word can Poland it will be the last word component. So it was 2019 and there were one of the sponsors right then. So we had the chance to talk to meet. And I was using body for many, many years.[00:04:03] I was always asking questions asking for some new features. So, so, so they remembered that there, that there is one month. Of the dirt and he knows WordPress, and he probably likes our tool because he worked at a few companies and every time he asked us about something, because every company I switched during the first few years, it was one of my first decision.[00:04:28] Maybe let's try to adopt the body because it will speed up. Rework. So in the end, I, I have a chance to work here. And this is what I would say. This is a really a dream job.[00:04:40] Matt: Yeah. We're both biased because we both work for companies that represent WordPress in some either direct or indirect fashion.[00:04:46] And I have for many years now but this is a, this is a role that I think. Whether it's an ambassador hat or a title or some other title that, that you might get. I think this is a smart move for a lot of other WordPress companies to really invest in is you need to bridge that gap as we'll talk about in a moment, you need to be able to bridge that gap between that technology and that sort of average consumer of that technology, because it can't just be developer speak and it can't just be the marketing speak some at some point, these brands need to cross over in the.[00:05:17] And shake hands and agree that somebody can speak both sides of it. Exactly. And, and this is just an amazing time in WordPress. This space was so much acquisitions and, and big money coming into the space and bigger brands adopting. I think folks like you and I are going to be much more valuable.[00:05:32] Maybe we should ask for raises as you and I[00:05:36] Maciek: wait w with all our taxes rising in Poland, this, this is for sure what the, what I will do at the beginning of the next year[00:05:44] Matt: you were in here first. Okay. So let's talk about CIC D I know the definition, I'll let you define it. And more specifically why it's important for.[00:05:55] Let's say the smaller agency, who's starting to grow their business and take on bigger projects. Why should they invest in these areas?[00:06:02] Maciek: Yeah. So, CIC, D H first of all, it has nothing to do the CD part with compact disc. So don't worry. And I also heard that it sounds a bit like COVID and that's true.[00:06:14] It's it sounds a bit like this. And I think this is the biggest problem of Of our company of our world because this definition is everyone who hears this aggravation just don't know what are we talking about? Because some folks just won't do. I think they want to use this word just to feel more important or better or something like this.[00:06:37] To tell it more easy. It just automation it's just deployment automation. That's all because the CACD means it's continuous integration and continuous deployment. So, it's everything about testing and deploying in, in an automated manner[00:06:54] Matt: and to, and to illustrate, sorry to cut you off, but to illustrate like the typical.[00:06:59] The typical sort of a WordPress boutique agency, myself included. So I started an agency. I started with me and just my dad and I'm the technical one. My dad's helping him like run the business. We start growing an agency. We start selling more projects. Now I have. Relinquish my, my development skills with air quotes.[00:07:16] This is like 20 years ago and hire other developers and designers. Suddenly we have this small team of people and just sharing a single FTP account is no longer the answer to scaling in the same way of building websites and more complex websites. As we started taking on bigger projects over time, investing in a tool like this, whether it's buddy get or.[00:07:38] Is a smart move for anyone who's starting to grow a larger team and get on bigger projects. Cause it's just going to keep everything organized to a degree. Exactly.[00:07:46] Maciek: Okay. I work at body and this is my favorite tool, but it doesn't matter which one we will use. The whole CICT is not the tool it's a methodology or some would call it.[00:07:59] It's a philosophy of how we work. It's just about about the fact that we should test everything on one end and on the other end, on the other hand the way how we deploy stuff to the server is in an automated manner. The only thing that can be done manually is just the is just approving the.[00:08:19] Should we release this version. The rest should be automated in some way. And this is something perfect for also first of all agencies, because everyone also thinks that CIC D is just for those enterprise with like zillions of people and stuff like this. And that's not true. CIC, it will be also perfect for smaller companies because we don't have to invest for example, in in QA, because we can write some tests because there are so many methods and so many tools, thanks to which we can test our, either our code, either how our page behaves.[00:08:57] We can even Some part of accessibility testing only for dental or for 40% if I remember, but still it's more than, than, than a quarter of possibilities and we can test it everything. Each time we deploy our code and this can make not only our product better. It can be Teper because we won't waste so much time doing the boring stuff, because let's be honest testing at this point.[00:09:31] It will was[00:09:32] Matt: for everybody. Don't worry. You're not alone. Yeah.[00:09:35] Maciek: Probably saw it's, it's one of the most horrible things I could do. It's boring. It's repetitive. I just hate it. I just hate it. And every time I can create a short script that can do something for. I'm trying to do this, and this is exactly the same what most big open source project do, because could you imagine developing WordPress without having any tests and believing that moving something in Wandon of WordPress won't break something in the other.[00:10:08] So, especially that, yeah. Let me put[00:10:11] Matt: my business hat back on my agency hat back on. And I remember back in the day when my developers would, bring this to me and they'd say, Hey, we have to implement, of course the ICD, this methodology we have to do testing. We have to do all of this stuff. And the only thing that ran through my head was, oh my God, how much time and money is this going to cost me?[00:10:30] And how much is this going to slow down? The the timeline to launch a project or, get this iteration out to the customer who, only has a certain condensed budget is this thing is this of the mindset of look, it's going to be a little painful now, but in the future, it'll be much easier if that's how I've.[00:10:49] Digest that over the years, a lot of pain now, but a lot less stress in the future.[00:10:56] Maciek: Yes, that's it? Because this was a problem. I also had that one company I worked at that every time with other developers, we try to, Hey, maybe let's try and add some tests. We will. We'll benefit from it in the future, because right now, probably it will take us some time, but there are also like a few methods of writing tasks because we can either try to have like 100% coverage, which I think doesn't have a sense in any situation.[00:11:29] Or we just could try to focus on those critical parts of our website of our application. So if we know that. Some part of our website is critical. Let's say we know that our contact form is like the most important thing on our side. We should just write that small as using, for example, Cyprus testing.[00:11:53] If everything is working after each deployment, we don't have to cover everything. This is the only critical part we will need. Of course, the more tests, the better. And as you said, This is the problem that some agency owners or business department have that this is one more thing that the developers have to create.[00:12:16] So it will take much more time. And that is true. That is that's really true because this will take some extra time, but on the other things,[00:12:26] Matt: Sorry, go ahead. I just want to just ask the interject in this one question, cause I'm actually just really curious of, as, as I hear you talk about it and framed in a different way than I've heard over years, but a business owner again says, Hey, that con that sales lead form very important to our business.[00:12:43] That's where all of our sales contacts come in or our checkout page. Very. Business owner puts his hat on and says, Hey, isn't this why we're here in WordPress? We have gravity forms. We have WooCommerce, or these well-developed plugins. Isn't this code tested before it's shipped. How does something like this solve against that?[00:13:00] When we might be saying, boy, we just paid 200 bucks for gravity forms, license, what do we need to test this for?[00:13:06] Maciek: Because there are, there are few reasons. First of all, Gravity forms. Developers are humans and they also sometimes make mistakes. Everyone makes mistakes. This developer in the middle name.[00:13:20] Yes. This guy at get lab once just like destroyed their whole database and then they learned. They don't have backups. So yes, every wild makes[00:13:31] Matt: sound for six hours the other day. Yeah.[00:13:34] Maciek: And to be honest, after like removing the whole database, being down only for six hours. Great. Really, they, they get a tremendous job with with restoring everything can and stop.[00:13:45] But yes, they are humans. Second of all, our website runs on. Which can also break. There are so many moving parts. Also, there are other blockchains that could conflict with our plugin. So it's always better just to add this one extra test for our critical parts, because okay. That deployment will take, like, let's say five minutes longer, but I think it's much better rather than losing like $200.[00:14:17] Just like that before releasing the hotfix. So, so yeah, this is, this is something that, okay. It will take some time, but in the end, especially when we w when we plan to have a longer collaboration with, with this client, this will be something that all those tests will really help us in, in, in many things.[00:14:39] For example, if at some point we will want to. Like refactor some parts of the code then refactoring without having tests. It's maybe not impossible, but this is a very dangerous task because then we want to know anything about those loose ends. And so yeah, this, this artist situations, when, when, when this are something really, really.[00:15:01] Matt: Before we get to talking about you, co-founding, WPLS a couple of other questions here on the CIC D stuff. Is there a particular, so in podcasting, right? So I help people@mydayjobatcastles.com, getting them set up with podcasting. And it's not just, Hey, here's how you use Castillo's. They come to me and they say, oh my God, how do I start?[00:15:23] How do I get a podcast off the ground? How do I create content? How do I interview people? There's all of these other questions that come into creating an account at cast. Those that we have to submit. Things like testing and training and education and stuff like that. How do you all solve that at your day job?[00:15:39] How do you help people sort of on onboard to this new methodology, if it's new to them and make them successful so that they're not missing the things that really make it a valuable, a valuable solution?[00:15:51] Maciek: There are very few things that, that we can do. First of all Foundation of using CICT is using any version control system.[00:16:00] So this is the first thing we have to educate people on is using get just like this. If someone isn't using any version control system then this is something. Th this person has, has to learn. That's why we, for example, had this webinar together with get crack and because they have a really great tool for forget.[00:16:22] And yeah, because this is also a thing that some people are afraid when it comes to version control system. This is a command line tool. So it's scary and it's only for developers now. That's not true. We can use get crack and it's really easy. We can use tower and there are probably some other tools also even using a gift and their web version.[00:16:45] This, this is also a really friendly approach. I, so many people who wrote books using good using markdown and using pull requests for, for comments from, from other. And this is a really interesting method to do this, and it's, it's, it's totally possible. And like I said, this is the foundation of CIC D without it, we, we just won't know what changed and thanks to version control system.[00:17:10] We can, we can see those things on the other hand, because. That's beyond the CACD. It's kind of boring like that because CAC just connects the cool parts because we have this like cool server. We have this, our cool website and deploying one from the other, like this is the boring part. So, so I also try, especially on my Twitter sometimes to show some cool ways what we can do which I see, for example I think that the last week I posted how to, how to connect our pipeline.[00:17:47] So every time that our deployment is successful, it will lounge. I have the tiger on my, on Spotify, on my phone. And it works. Yes. It's useless in a way it's warm.[00:18:00] Matt: Yeah. Yeah. You don't want that going off on like a board meeting and we launched a new website and like I had the tire comes on, like hired this[00:18:07] Maciek: guy, I say, okay, this is a really great sign.[00:18:10] It's working. Yeah. So it's, it's, it's really terrific. And I also discuss with, with one of our, of our writers at the body he created an action to start a game server. I just don't remember in which game does by like in a press of a button and just like that, it just automated everything, created some balls that lounge everything on amazing.[00:18:34] It was working. So yeah, it's, it's, it's not only about moving files from one place to another. We can just do so many interesting things. It's just up to us. And because there are so many tools that have some open API APIs, CLS or anything. So it's so easy to connect everything with everything. So, so it's really great.[00:19:00] I. Even, like I said, I, now I have this, I have tiger, but I could, for example, using IFT T connect to. Our pipeline with like changing color of lights at my house, because why not? Again,[00:19:17] Matt: but again, of course, open API is automation. All of this stuff is fantastic. It's fantastic because. It allows you to have like this creative sense to unlock things that even the companies who are creating don't even haven't even realized yet.[00:19:33] Right? Like you were able to do things like notify your team about deployments that happen in different channels and different methodologies. Yeah. It's, it's fantastic. When you start to unlock all of this stuff, that creative mindset that you have that interest to explore and to develop and investigate I'm sure is what led you to releasing WP owls, right?[00:19:56] Like you've loved WordPress. You wanted to explore more of it. I assume I don't want to put words in your mouth and I'll let you explain it. But you know, here you are. I think 50, at least at the time of this recording, 55 issues published on WP owls.co walk me down that path. When did this start and who did you start it with and why are you still doing it?[00:20:20] Maciek: So, yeah, this is, this is a funny story because the Polish version has. More than 150 issues already. So it's much older. And it started with with the fact that I didn't listen to my wife carefully because at some point she asked me, Hey, maybe we will run a WordPress newsletter or something like this.[00:20:43] I'm using Facebook, just, just for our Polish community. And I wasn't listening. I just said, yeah. Great idea. Yeah. Let's do it. And yeah. And now we are those more than 100 episodes of the Polish issues of the Polish version, more than 50 of the English one. So yes, yes we are. We are still doing it. And when we started, especially because the Polish community.[00:21:12] Even if it's quite big, we all knew each other. So it was rather simple when we just posted that, Hey, we are starting the published version of WP hours. Many people are like at start started to follow in gas. And at some point we realized that Facebook wasn't the perfect choice. So we created our own website.[00:21:33] And when we have hit the 100 episodes, we decided, okay, it's time to go global. It's time to go global let's let's lounge, the double owls English version. And we fought that. Okay. We will have a bigger community, so it will be much, much easier to promote because we saw how it works with with our Polish community.[00:21:57] And we were a bit mistaken with some of the assumptions because for example, the most important marketing channel when it comes to the Polish version is. Estelle it's Facebook and for the English version, Facebook just doesn't work. I could almost remove it. And I think that no one would even even care about it.[00:22:21] Twitter is the most popular mediums here, which is great because I learned that I really loved with her opposed to Facebook, which I, which I really hate with all my heart.[00:22:34] Matt: Well, do you think it's, do you think the. For the Polish version is more successful because it's just where you started or are Polish people more, especially in the WordPress space, more tied to Facebook as it communications?[00:22:48] Yes.[00:22:48] Maciek: I figured that because in Poland looks like the Twitter is slowly mostly used either by politics or by a journal. So everyone is arguing with everyone and that's all when it comes to using our polished weeder. So yes, I, I really fully understand why people don't want to to use it.[00:23:12] And they like, especially Facebook groups because those are closed communities. But with CA when it comes to the English version The whole WordPress Twitter community is very open is it's really great. And I really loved it. I really love it. I really like hanging out there. So just, just, just like this enter, I think that I, I'm not sure when, when will, it will be published, but tomorrow, so it will be 19th.[00:23:43] It will be the first whole year of WP hours. We will be celebrating our first, our first barge night. And and I must say the going global was, was, was a great decision. It was a great decision. Okay. It is some ex it needs some extra work because every time we have to translate everything to English, because still thinking in our native languages much easier.[00:24:11] Yeah. But but like I said, it, it was worth it. We could lounge our our guests editors let's call it program. And w w and this is really the part of which I am so proud. This is working so great. And and yeah, we are. W we are hoping that it will, it will only get the better,[00:24:31] Matt: oh, congratulations.[00:24:32] On a year. I just celebrated nine years, a couple of days ago for, for this particular show. Once you pass a year, there's no turning back. They say you cannot stop at this point. Yeah, that's[00:24:44] Maciek: true. That's true because. Th we already see how much work we have put into something. And it would be a shame just to stop at that point.[00:24:53] Matt: Did, how do the goals change at all? Like what was the original goal for the Polish. Was it for you to just maybe get exposure to lead into maybe hiring you or something like that? And how do the goals change if at all shifting to a global presence?[00:25:07] Maciek: We have only one goal and it was more of a contribution towards WordPress.[00:25:13] That's all. We fought for a short while about monetizing it, but we. Once we decided that we don't want it. We don't want it. We, we want a WP hours and the Polish version to be our hubby rather than our our job B like, how is this nicely called? And This was the only thing that we want to achieve.[00:25:34] We wanted to give back something from, from us. And we know how many things are happening in the, in the worker space. So putting everything in one place I think it's a, it's, it's a nice contribution that that, that we are doing with the English version that all living that we that we wanted is just to, just to continue.[00:25:56] Doing this contribution about in the, in, in the larger scale. And even if we did not fault and we are, we don't want to monetize it. I, I would lie if I would set that it didn't help me with my, with my job because it's so much easier to connect with people because If I would be just much upon Muskie from, from body, less people would know.[00:26:22] And when I'm contacting them like, hi, I'm I work at at body, but you also may know me from WP ALS and many people already know me. So which ma it's so easier to connect with. If you saw our guest editors list, like there are, so I would call them workers, rock stars. We had, we had yells, we had Mar YAG.[00:26:47] We had so many interesting, interesting people from, from the workless world. And without WP ALS, I don't think I would even have had the courage to talk with with some of them, because why? Because. I am. I'm just, I wouldn't be just a workers ambassador and this makes me, and this makes it a bit easier, but I still remember the moment I wrote wrote an email asking Demariac from, from yells to be our guests to Dieter.[00:27:18] For sure. I had the small slip deprivation because I would never do it being like, because this is Marielle from yellows. This is yeah. I am here and she's right. So the interesting thing and the surprise in the morning.[00:27:34] Matt: Yeah. The, the interesting thing, and I sort of alluded to this earlier.[00:27:38] How this is an interesting time for like content creators, especially in, especially in the WordPress play space, in any space in every space. I should say. It's just very apparent in WordPress because content creators can get jobs for brands to, again, bridge those gaps between marketing and product or especially marketing and technical.[00:27:56] The other interesting thing, I think, which is going to carry through. Forever at this point, I think is folks like you and I, and some folks listening who are content creators who have a body of work that is valuable, but more importantly, an employee. Somebody who hires you to work for them, sees that as valuable and allows you to continue to do it.[00:28:19] Let me frame this from some experiences that I had when I got out of the day job, running my agency and looked for a full-time job back when I was having kids five, five or so years ago at this point, that body of work like you were saying, allowed me to, talk to other companies to get jobs.[00:28:39] I'd say 80% of them back then were, were like, yeah, this is awesome. Like continue to do the Matt report. You can work for us and keep doing it because it's a benefit to us really at the end of the day. And I get to retain that ownership. And it's not looked at. Oh, you're doing like a side hustle while you're working for us.[00:28:57] Like, no, that's not gonna apply. And I did have some of those conversations with very notable WordPress companies, I should say, which I won't say on air, but a few of them were like, no, no, you, if you work for us, you'd have to stop doing the mat reporting. And I was like, oh, okay, this, this conversation's done pretty quick because that's just not going to happen.[00:29:13] But what I'm getting at is I think content creators have this advantage from here on out. Like you can continue to create. Have it as a valuable asset to yourself, to the company you're working for. If both parties can agree that this is a, an okay relationship. I think the future is pretty bright for content creators to continue to love, like do this hobby thing, like as you put it and work for a company, but find mutual mutual benefit.[00:29:40] That was a long way of getting to that is no real question. But do you have any thoughts around the future of like content creators and how you can leverage that as an additive?[00:29:48] Maciek: Yeah, I think that, that, that, you're absolutely right with this because I think that many, because when, when I started my, my job in with workers, I remember that every time when we were creating sites, that there were like three types of of let's call it workers.[00:30:04] We had graphic designers, we had developers and we had the marketing team and there was. There were so many gaps between all of those teams. And now when I w when I look at some work titles of different people, I see that are more and more jobs that are connecting those gaps. We have now, all those the developer relations jobs, oldest, embassy leaders, advocates, and so on, I would still like to be called, I dunno, I worked with you in the corner or something.[00:30:36] Matt: Because why your pay rate keeps going up every time, the longer this conversation goes on, you and I are going to be getting paid a lot more money.[00:30:42] Maciek: Yeah. So, but, but, but this is Suffolk, this that I think that many companies started to realize that it's not so easy that, that the job we are doing became more and more complicated in so many on so many levels.[00:30:58] Not only when it comes to the technical stuff. But here, here also, we have all those headlights, not headless, so many approaches of doing our, our workers is right. But on the other hand, there are so many approaches when it comes to communication to writing content and. So for sure there will be more and more jobs that will be doing that, that will specialize in one small thing and it will benefit for forever.[00:31:30] Because really having specialists on things that may sound stupid for someone it's sometime maybe a big win. I don't remember who, but someone in our corporate space is is, is promoting himself as an expert about, about pages. And, and this is a great approach because the about page is something really useful.[00:31:55] Yeah, and it can get, it can build that relation between the reader of the website and to do, to become a future client or something like this. So, so yeah. Maybe a few years ago, hiring someone who calls himself an about page specialists may sound, let's call it weird, but now why not? Right. It may have sense.[00:32:21] Matt: Yeah. A hundred percent. I want to turn our sights on. Talking about creating content in the WordPress space, maybe WordPress, journalism, news, podcasting, and all the, all of this fun stuff you say that you, you want to keep it as a hobby. You don't want to turn it into a jobby, which I I'd imagine.[00:32:37] As soon as you first, as soon as you take your first payment, and let's say an advertiser suddenly, now you're sort of thrust into this area of like, okay, now I have to turn this into a business. I know this really well because I take sponsorship money. There is a need, I think. And again, there's not going to be a direct question here.[00:32:52] I'm just going to frame it and then happy to get your thoughts. I think there is a need for like great for great WordPress content, not just tutorials, not just interviews but content lead with opinion, journalism research, et cetera, et cetera put out there into the world because there are.[00:33:11] Sponsors out there. There are businesses out there that would like to support it. There's also businesses and brands out there that want to get their product or service out in front of other readers, listeners, viewers, if you're doing stuff on YouTube, there's plenty of, of market share out there. I don't think our particular space has matured enough.[00:33:34] And I mean that for both parties on one hand, I think the product owners that are out there are simply just looking for, for numbers, right? They want, they want clicks. They want page views. They want downloads, they want views. They want all of this stuff. Rightfully so. And there's less concern of great quality content.[00:33:53] And then. There's the other side of the product owner, who's like, Hey, I got this great product. How do I get it out there? I want the world to know about it, but the taverns not talking about it, I guess my work here is done. I think they just give up. Right. And there's no formal outreach.[00:34:10] There's no real true effort to reach out to folks like you and I to. To really do that. And if it is, it's just like this, please talk about my products. So you can promote me thing, which also sucks. Right. And then we flip that sphere around to the content creators, like uni where, ah, yeah, some of us, we, we get burned out from doing these projects because.[00:34:31] Whatever it's, it's just not enough people paying attention to it. There's not enough money in it. The WordPress world is largely out of our control to, to a degree. So there's things moving that we just can't control. Can't use the word WordPress or in, in any of our commercial endeavors there's stuff like that.[00:34:48] Fairly chaotic world. How do you see bridging the gap between, product companies that want to support great and unique content and want to get their product out there and the content creators like you and I, and others that are listening to this to like, keep things going and get valued at a particular.[00:35:07] Level that they should be valued at a big, huge topic. I just threw at you. But your thoughts on any of this?[00:35:13] Maciek: Yeah, that's right. It's, it's huge. Maybe I will start with a little background because for, for few years I had the chance to work at one of the biggest Polish technical portals and. There were, there were a lot of advertisement or, and I had the chance to contact with so many media agencies, advisors, and so on.[00:35:36] And this was the point when I realized I really hate advertisement in like any way. And when I am still thinking when it comes to WP ALS how to. Get some money, but not for me because I'm, I I'm earning enough at, at, at my day job, but to get some money just that I can found something something else for, for example, I could pay money for, for writers and like still trying to find the way, how to, how to make an advice advertisement that won't lose.[00:36:14] Like it's, it's an ad it's it's, it's, it's something really difficult. It's, it's something really difficult because like I said, I had banners, I had, I hate sponsored tags because in many cases you can feel that someone paid for it and it's it's, it's not real. It's not real. It's it's it's it's, it's just fake.[00:36:37] So[00:36:37] Matt: yes, this is, but don't you think in the WordPress world? Don't you think specifically in the WordPress world, we have an advantage as creators to either write or say ads that we really care about. Like if you're using, your particular buddy, get a software or if let's say gravity forms, sponsor the show, like I could really talk well about, gravity forms.[00:37:00] Cause I know that. Don't you think we're in a particular advantage to the make advertising?[00:37:05] Maciek: Yes. That is true. That there are many products that that I could advertise with. We'd like. Can you heart or anything? I would, I won't have to worry about that. I am, let's say lying to the people because yes, I could say those words, but this is, this is one problem about me because I always were at minimalist developer.[00:37:27] I use as few plugins as possible. So I could say great words about advanced Gusto fields. I could say great words about the body. About timber, but it's an open source project that wouldn't advertise in any way and maybe about Yoast because I always use them too. So there are not many products that I could advertise in a way.[00:37:53] And on the other hand, I know that there are so many services that are probably great, that are that are really far towards the users. And if I could find a way to. To figure out how to create those advertisements in a way that. Th that's will look more real more for, to, to, to my top, to my readers.[00:38:18] And it will be a great moment for me when I, when I, when I figured it out, I'm still trying to, to do, to find a way how to, because like I said for, for me, it would be great if I could sponsor some other people to, to, to write some great tax to to develop their. Stuff like this,[00:38:37] Matt: because there are so many, it sounds like advertisement and sponsorship is, is still on the table.[00:38:42] Like you're still exploring it. It might be something that you do with th[00:38:45] Maciek: this bout. Yes, it, it, it is it's but like I said, it's, it's not for me. I would just like want to have the possibility to, to pass the money, to, to, to people that. That needed more because like I said, I'm, I'm really happy with, with how many money I earn each month still.[00:39:05] If they want to tell them to give me a raise, I'm still open. So[00:39:09] Matt: they definitely will after this call Machek thanks for hanging out today and talking about all of this wonderful stuff. Listen, if you're a small agency boutique agency, you have a few developers on your team starting to take on bigger projects.[00:39:21] You're starting to punch above your weight. Sign those 20, 30, 40, 50, a hundred thousand dollars deals. It's time to get serious. Find my check. Well much I can tell us where can they find you to connect on the CIC D software that we talked about? And then where can we find you? If we want to write a post on WPLS[00:39:37] Maciek: I've instilled, the best way would be to connect with me through fruit for Twitter.[00:39:42] You can find me my nickname is . I hope that maybe you will, you will provide them. My link to my Twitter and accounting in a written way. And I think this is this. This is the best way to connect with me because it's, it's universal for all my worlds.[00:40:01] Matt: Fantastic stuff. Everyone else listening to this, my report.com report.com/subscribe.[00:40:06] If you want your weekly news delivered to you in five minutes or less, the WP minute.com. Sponsor us over there@buymeacoffee.com slash Maryport. Join our private discord. Join the conversation, get your hand in the. WordPress news. See you in the next episode. ★ Support this podcast ★

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The roundtable interview with Matt and Caleb Maddix and a small group of people who are trying to change the world. Enjoy part two of this special 4 part episode series. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Russell Brunson: What's up everybody, this is Russell Brunson. Welcome back to the Marketing Seekers Podcast. So I have got to ask you, what did you think about episode number one of the World Changers Roundtable? Hopefully, you loved it. There were so many things covered in that 42 minutes. Anyway, we are moving on to the next part of this interview. As you know, this is going to be broken down into four parts because they kept me there, handcuffed to a table, until 3:00 AM. I'm just joking. They didn't really. But, the question was so intriguing, we were having so much fun, we just kept going and going until finally I was like, "I have to fly out in three hours. I need to get back to my hotel." But now we're going to go dive into the second part. This next episode is probably another 30 to 40, 45 minutes or so as well. So these are some things we'll be covering in this one, which is really fun. We talk about, number one, why my business partner, Todd Dickerson, is so amazing, and hopefully give you ideas about if you're pursuing opportunities and trying to land your dream job or partnership or whatever. Number two, we talked about personality profiling, how we actually are hiring here at ClickFunnels. We talked about where my love for learning came from. We talked about transition for me, going from an athlete to a business person and a marketer. We talked about some of the lessons I learned from Lindsey Stirling, things I was not expecting to hear from her that totally changed everything for me. We talked about people who intrigue me, my interest in health and bio hacking. We talked about is there anything that happens inside of this business that gets me as excited as what I felt in wrestling. We talked about what thing is close, but nothing actually has ever hit it. We talked about the first Two Comma Club Awards. We talked about how to upgrade your identity as you grow. We talked about the fact that you have to cycle and fail and rebuild in your businesses. We talked about the launch of ClickFunnels and how it wasn't just the fact that I was a genius, because I wasn't. There are so many things. Talking about the grace of God and how it tied into the launch of ClickFunnels. We talked about some of my early products, like Zip Brander and Forum Fortunes. We talked about my Christmas Grinch sale, which was the very first big sale, big launch I ever did, to my little tiny list that made enough money to cover Christmas for my wife and I when we were first getting started. We talked about becoming worthy. We talked about list building, how it's better than buying ads, and a whole bunch of other things. It's amazing, this could be 40 courses all wrapped into one super podcast episode. So if you liked the last episode, I think you're going to love this one as well. And I've got two more after this, coming back, going deeper into this conversation with the Roundtable of World Changers. So, that said, we're going to cue the theme song. When we come back, we'll dive right into the second section here of the interview. Matt Maddix: Dave and Todd, I mean, just wow. Those dudes are like... But what about those guys? Russell: So here's Todd's story. So the real long story short, I bought some software, it was coding Ruby on Rails, didn't know that. Bought this company with the last... I didn't have the money. So I borrowed money, bought this company, coded on some platform we didn't know, and I was like, "Screw it," right? And I tried to hire people to fix it, nobody could fix this platform until finally I was leaving the office one day. I literally emailed the people saying, "Turn off the servers." We lost all of our money to this company. They shut it down. And I'm walking out of the office and I had this impression of like, "There could be someone on your email list who knows Ruby on Rails." I was like, "That's weird. I had a bunch of internet marketing nerds. There's no one that's like, 'Ruby on Rails...'" Anyway. It was starting with the impression from God, I stopped, turned back around, set the computer to open back up, sent an email to my list. "If you know Ruby on Rails, I'm looking for a partner. I bought a software company and it's not working. Please send me a message." Send. Matt: And that's all you said? Russell: Yeah. And lo and behold, three years earlier, Todd bought some random thing from me, happened to be on my email list. He built the website three or four years earlier that was making six figures a year on autopilot. Hadn't worked in four years. Just hanging out relaxing with his wife and his daughter. And an email comes in and it says, "If you know Ruby on Rails, I'm looking for a partner." He's like, "I know Ruby on Rails. I can be Russell's partner." Emails me back. And at first I see him and his beautiful wife and I'm like, "There's no way he's a programmer. There's no way." That was literally my thought. But he was the only person that responded back so I was like, "Okay, well, here's the login to the site. Fix it. I don't know what to do. I'm not a coder." I went to bed, woke up the next morning. He's like, "Cool, I fixed the site. Plus I found this, this, and this. And I changed this. And I moved these things,", and all of this stuff. He's like, "It's working now. Do you have anything else you want to do together?" I'm like, "Huh." And so I give him another project, another project. And for an entire year Todd and I worked together, and never once did he ever ask me for money, ever. Matt: Wow. Russell: Not a penny. And I remember he started finding Boise to work on a project together ... Matt: You're telling me he worked for you for an entire year? Russell: For free. More than a year. Caleb Maddix: Why was that? Russell: I don't know. I found out later. He'd gone to Robert Kiyosaki at this event and he said, "Find someone who's doing what you want to do and work for them for free." So he told me that years later. I didn't know that. Matt: Todd, if you're watching dude. I love you man. You're legit. Russell: And so he kept coming and he started coming to Boise and we started becoming friends. The smartest developer I've ever met. Literally the smartest person I've ever met. I'll go that far. Just genius. And he'd come out to Boise and we'd work on projects and ideas. We tried to launch a couple of things. None of them really worked. And we were just trying stuff. He was just always there, always serving, always doing stuff. And one day were in Boise and I was looking over his shoulder cause we're looking at stuff and I saw his email. And there's all these emails from some recruiting site or something. I was like, "What's that?" He's like, "Oh, it's people recruiting me for a Ruby job." And I was like, "Do you get a lot of those?" And he's like, "I get three or for a day." I'm like, "Really? Are they good offers?" He's like, "I don't know. Let's check it out." He opened it up and the first one was like $400,000 a year starting salary. I'm like, "What?" The next one is $350,000. The next was 5 ... Insane things. I'm like, "Why don't you do that?" He's like, "I don't want to work for them. I want to be your partner man." I'm like, "What?" And then I all of a sudden had this realization that I hadn't paid him in a year. We didn't have much money at the time, we're still at the backside of a business failure when we met. I'm like, "I can pay you maybe $50,000 a year. Can I pay you that?" He's like, "Whatever." So I told our little bookkeeper, "Pay Todd $50,000 a year." And they're like, "Okay." So he did that and next year we're paying $50,000 a year. We're doing stuff and we have more things. Started to get a little success here and there. Making more money. Back in Boise again. And I'm like, "Can I pay you some more?" And he's like, "Whatever." Matt: So he wasn't ever just asking? Russell: Never in his life has he asked me for money. Ever. So we bumped it up to $100,000 a year because that's what we got, the year before that, after a year or two working together. And then, it was crazy, the day Leadpages got the first round of funding for $5,000,000, the same day Todd was flying to Boise. And he gets the email. It's east coast so he's two hours ahead. He's awake and on the plane, he sees the email, forwards it to me, and then jumps in the plane. He's flying for four hours. I wake up. I see the email and I was like, "Leadpages? Got 5 ..." I was like, we built landing page software in the past. I was perplexed and angry. And then Todd lands. And Todd, he's a little guy, he comes into the office all angry. He's like, "Leadpages got 5 million!" He's like, "I can build Leadpages tonight. Do you want to build lead pages?" I'm like, "Yeah. Let's compete with Leadpages." He's like, "All right." Matt: No way. Dude. I love this. Russell: This is like angry Todd. I love angry Todd. I like all Todds, but angry Todd is the best Todd. Matt: Is it? Okay. Russell: He's just pissed because he's like, "I can build this tonight. Everything thing they got we can have done tonight." So we're getting all ready. What should we call it and everything. And then he's like, "Wait, we're building this. You want to add anything else to it?" And I was like, "Oh. Yeah. What if it did this? And what if it did this?" And we spent a week in front of a white board saying, "What if it did?", and we mapped out ClickFunnels. Matt: So you're talking about a week where you guys just locked in and you were just having fun. Just doodling and whatever. Russell: Yeah. He's like, "Oh, I can do that. We can do that." We're brainstorming all sorts of stuff so we map the whole thing out. Matt: Did you know at that moment you were onto something big? At that moment right there, when you guys were like ... Or was it just still like ... Russell: All lot of people have tried something like that. I tried before other people tried. No one had done it. So I was kind of skeptical but Todd's like, "I can do this. This is easy." I'm like, "Okay because I tried it ..." He's like, "No dude, I can do it. This is easy." So I was, excuse me, optimistically hopeful because he's a genius but I was also nervous. But anyways, we map it out and then we bought Clickpros.com. I wanted to call it ClickFusion because I own ClickFusion, but we'd had three failed businesses called ClickFusion. All of them failed and Todd was like, "No. It's bad karma. We can't." I'm like, "But the logo is so cool dude." Matt: I love it. You love the logo. Russell: And he's like, "No, we can't." He's like, "It's got a jinx on it or something. We can't do that. You have to come up with a different name." I was like, "But ClickFusion is the coolest name ever." So we're trying things. Click everything and then ClickFunnels. We're like, "Ah." That was the thing. We're so excited Matt: Who first said it? Do you remember? The words ClickFunnels. Caleb: It's almost like God saying, "Let there be light." Russell: I would assume it was me but I'm not positive. I'll have to ask Todd on that one. Caleb: Well, when you said it, was it instant? Like fire? Russell: It was insane, it was available. Matt: Oh, you know that feeling, right? Checking domains. You're like… chills. Russell: How has no one thought of this before? And so we got it and I remember I was driving him to the airport at the end of the week to take him back home. And we got to the airport. Boise airport, It's a small airport. So we pull up to the thing to get out and you can tell he's probably nervous waiting. And before we get out of the car he's like, "I really want to do this man. I'm excited." I'm like, "Me too. Me too." He's like, "I don't want to do this like your employee though. I want to do it as your partner." And in that moment, I was just like all the fear of ... I'd tried partners in the past. It hadn't worked. All this stuff and all the everything. And it was just this weird thing of just all the emotions were hitting me as he sat in the car, about to get out the car. I have 15, 20 seconds before he's going to to go. I was just thinking about him. I was like, he's never asked me for money. He's never done anything. He's served. He's given everything. I was just looking at him. I was like, "All right let's do it." He's like, "Cool." And he got out of the car and he's gone. Matt: Wait a minute. So at that moment? Is was that quick? Russell: That was it. Matt: It was a gut feeling that you just knew. That he was ... Russell: It was him. Yeah. And I was literally... I said this on stage at Funnel hacking live, outside of marrying my wife, it was the greatest decision I ever made. Matt: Yeah. I remember you saying that with tears. Russell: Yeah. Matt: Why though? I'm curious because it's not just ClickFunnels. Russell: He's amazing. If you look at our personality profiles, it's fascinating. We have the same personality profiles. The Myers-Briggs. Except for one letter's different. Where I'm a feeler he's a thinker. And it's been magical as a partnership because we both have so much respect for each other that we don't try to fight each other. And it's very much like if I wanted to do something, I'm like, "This is what I want to do. This what I'm feeling. What do you think?" And he'll come back and be like, "Well, I think this." And so I come up from feeling instead of thinking and it's really cool. So sometimes his thinking will trump my feeling. And I'm like, "You're actually right. Let's not do that." Or vice versa. Where he's like, "I'm thinking this." And I'm like, "I don't know why but I feel this." And he'll be like, "Okay." He respects that. We just have such mutual respect that we've never been in a fight. We've never argued. We've never had problems. It's been amazing. Matt: Wow. Russell: And he's similar to like we talk about with Dan. He went back home after us white boarding that, sat in his basement for five or six months and built ClickFunnels by himself. Caleb: Really just by himself? Russell: 100% by himself. Caleb: No other team. No other dev? Russell: It was just him. And the right before we launched, we brought in another partner, Dylan, who built the front-end editor and did a lot of the UI. And so then it was those two as we got closer and closer to the launch. And then for the next year it was just those two that did everything. And then after a year, we started bringing in other developers. But it was 100% Todd. Matt: Wow. Russell: He's amazing. In all aspects. You know you have friends you think they know everything about everything. That's like Todd except he actually knows everything about everything. You ask him anything and he's just like ... I don't know how he does it. And I'll always fact check him, like, "Oh my gosh. He's right again." He's brilliant. It's amazing. Matt: So for those of us who have partners or are maybe going into partnership, what's your best advice? And what do you feel like he does right that other partners don't do? Russell: I think the hardest thing with partners is typically we want to partner with someone who is just like us. We did a podcast most recently. Dean, Tony and I, right? We've done two partnerships. Both partnerships made it through the launch and they stopped. Made it through the launch and stopped. The podcast was like, "Why?" I love Dean. I love Tony. They're amazing. The problem is that me and Dean had the exact same skill set. Matt: Oh. Russell: And so the problem is that both of us are right. We both understand it right, but we do it differently. And so it's like You have two people, and so typically you want to partner with those people who are like you. You're like, "Oh, we think the same. We should be partners." But that's not necessarily the right thing because then you've got two alphas with the same skillset, and someone has to win and someone has to lose. And it's hard. Whereas me and Todd, we have different skill sets. There is never a winner or a loser. We can both win because different skill sets, both the same mission. It's really easy. So I think the biggest thing is you're trying to find the yin yang. You're not trying to find someone who thinks like you or acts like you. In fact, this is true in most hiring processes as well. I used to have people like, "Send me a video if you want this job." Right? So I get these videos, and the people that I wanted to hire were the people like me. I'm like, "This person's awesome. They think like me. They're a genius. They're amazing." You'll hire them, and within a week I'm like, "I hate this person." It's horrible. So we started shifting the way we do our hiring based on personality profiling instead. DISC profile drives most of my own personal hiring so I know that I'm a high D, high I, high S. No C at all. Right? And so the people I need to hire around me are high S, high C. The problem is the people I who I watched their videos and I'm pumped, they're high D, high I. So I'm like, "Yeah. These people are awesome. They're charismatic. I'm going to love them. They're drivers, they're awesome. Worst employees ever. Matt: Right. Russell: Right? So when people send us this profile, first I find the right profile and then from there I do interviews. Because if I interview ahead of time I get sold by the people who sell and then they're horrible employees. And so I make sure they're high S high C, because I know that if I talk to high S high C, I'm going to be kind of bummed out. Like, "Oh, I don't know if this is the kind of person that I'm going to jive with." But they're the best people to surround myself with because I'm such a high D high S. I'm a creator. I'm throwing things up in the air and I need people who are S and C, who are faithful finishers, who are going to take the things, capture them, and make sure that it's amazing. Matt: Do you feel like businesses and entrepreneurs are making a mistake by not having their employees and their team take these tests? Russell: 100%. I have a new company we're launching all about personality profiling because I'm such a big believer in it. Matt: Really? Tell me why. Top three reasons. Russell: It's in all things in life. If you're going to be a partner. If you're going to date someone. Understanding who they are is such a big part of it. Right? Because we think everyone sees the world the same way we see it and it is not true at all. The way you see it, the way we all see is so different and so if we don't understand that at a deep level, then I get upset by what you do and at what everyone's doing because it's like, "Don't you see what I see?" And the reality is no they don't. So if you start understanding people better ... In fact, the software can be called Understand About Me. It's a place you go and you take all the personality profiling and it gives you a page that can show somebody this is me. So in five seconds I can understand you perfectly they're like, "Oh, now I know how to work with you." Because I understand what you are, what your beliefs are, what your values, all the things I need to know about you, I can find it really quickly. Where normally you're going to go years with somebody before you understand them. I can look at a thing and get pretty dang close in a minute. Matt: Wow. Russell: Now I know hot interact with you and spend time with you and work with you. Things like that. Caleb: Question. Where does your love to learn come from? Because one of the things I noticed from being around you, it's always like yeah, so I had this moment where I geeked on this and I geeked out on this. It was health and suppliments, and marketing and personality types. There's all these different things you geek out on. Have you always been that way? Is it like you geek out on marketing, you saw the rewards from it, and you're like, "Wow, what if this goes into other areas?" Where does that come from? Russell: Yeah, I didn't always have my life. In fact, I had a fascinating conversation with Tom Bilyeu about this, because when I was growing up in high school I always thought I was a dumb kid. I thought I was an athlete, so I focused there. I thought I was an athlete, so I was a wrestler, that was my identity, that was where I focused at. I thought I was dumb. Because of that, straight C student high school and college, my cumulative GPA graduating from college was 2.3. Straight C's and one B maybe somewhere in there, right? Because I was a dumb kid. When I got done I ended my wrestling career, so I stopped being an athlete, and I was like, "Oh crap." I started to learn this business stuff and I don't like to read. I'm a dumb kid. What do I do? It was fascinating. Tom told me, because I had this epiphany, I'm not actually dumb. He's like, "Actually, the reality is you probably really were dumb. But then you changed, right?" So for me it was like I shifted. It was fascinating. Do you remember the Funnel Hacking Live where we had Lindsay Stirling perform? One of my favorite parts of that, she did a whole performance. If you guys don't know, Lindsay does violin dancing stuff, and afterwards I had a Q and A with her afterwards. I had this question I was so pumped to ask. I was waiting for her just to like, the question is, she was on America's Got Talent, and I think she took 7th place. When she got kicked off, Pierce Bronson or whatever said, "You've got no talent. You're no good." Whatever, right? So I was like, do you remember that time when he said that? What I thought she was going to say was, "Yeah, I proved him wrong. Yeah." I was like, "What did you feel after that?" She's like, "Yeah, I got home and I realized he was right. I wasn't very good. So I went back and I started practicing and I started working harder and eventually I became good enough." It was like, oh my gosh. I got chills when I was saying it again. Matt: Yeah. Russell: I remember when Tom said it to me, he was like, "You probably were dumb." I was like, "I was." Because I wasn't reading things. So with marketing that was the first thing for some reason that caught my attention, that got me excited, right? And then if you look at my DISC profile, ROI is my highest value. I have to see ROI in something or I don't want to do it. So when I saw an ROI on this reading, I was like, "Oh my gosh. I read a book, I got one little sentence, changed a color, made more money. Oh my gosh." That is where it started, 100%. I started learning that and I started getting obsessed with those things. As this business grew for me I started being more, I always joke that crazy people got attracted to me, right? The best health people, the best fitness people, the best in every market kind of came into our world somehow. So I started getting to meet all these people. When you're around someone who's the best in the world at the thing, and they start talking about the thing, you can't help but be like, "Oh my gosh, this is amazing." Right? You zone in on that. So whenever I meet someone that's amazing and I have a chance to talk to them like this I just geek out. Like when I met your dad the first time with you guys. That's when I bought your parenting course and everything. I was just like, I saw you and I saw him and I was like, "I want that." So I started going down that rabbit hole, right? I met Anthony DiClementi, I was like, "I love this guy. I have respect for him, I love him." Every time he talks about anything, he fascinates me, when he talks about something it fascinates me. I have to look down those things, right? When people fascinate me, the things that fascinate them start fascinating me and that's when I kind of go down those rabbit holes. This person is so intriguing and fascinating. What makes them that way? What are they doing. It's interesting. I'm not a good question asker. You guys are so good at question askers. I've never been good at asking questions, but I'm really good at watching what people do and then seeing it and trying to go down the rabbit hole. What are they doing, why are they doing it, that kind of thing. Caleb: He's a true master in it. You can just tell. What are some things you want to take the time to geek out on? I'm sure you see something and you're like I want to get on that but it's not a priority, I've got to do this. What are some things, if I had a week or two? Russell: Just free time with nothing else involved? Caleb: What's the next thing you're going to geek out on? Russell: Oh. I would say every probably three years I get re-excited about SEO, for some reason. I start going down that path again, because I love it. There's times in my business when that was the focused. It's not now at all, but I went through a couple ... Brian Dean's a real cool SEO guy, couple guys… I started dabbing my toe in again and I'm like, I just want to get back into it so bad. Right now SEO is actually our number 11 lead source as of today in ClickFunnels, which is amazing. So we handed SEO the first four or five years, now we're focused on it again. It's doing really well for us. I want to go deep there because I like that. Anyway, I haven't had a chance to do that. Any of the health stuff really, really fascinates me. Matt: Why? I'm curious. Why are you drawn to that so much? The health stuff. Russell: Because I've seen with myself ... My history is I got in wrestling, at the PAC 10 tournament was my last actual wrestling match. My wife was giving herself fertility shots in the stomach during PAC 10 so the next month se was pregnant. So I got done wrestling, got done competing, got done running, got done lifting. All my athletic career ended, and then my wife got pregnant. She's eating for three kids, and I'm pumped because I don't have to work out right now, she's hungry, I'm hungry, we're eating. We just kept eating and eating. So over the next seven to eight months my wife gained like 60 pounds, I gained like 60 pounds. We were doing it together so who cared, it was amazing. Then one day she has two babies and she loses like 45 pounds and I'm like, oh crap. I'm stuck here. Where did you go? This for me? Matt: Yeah. Russell: Thank you. Then at that time the business was starting and I was stressed out trying to figure it out and I didn't get healthy again. I just was in that state of being 65 pounds heavier for years. But I didn't know the difference, I didn't know that I felt differently, because I'd never been in a spot where I spent eight hours sitting behind a computer, so I didn't know what good felt like or bad felt like. I knew if I tried to wrestle I'd puke, so I was like I don't feel like I'm an athlete. I just felt normal, I thought. Eight years in I was like, I don't know, I looked at myself in the mirror and I was like, "Oh, what happened to you?" You know what I mean? I'm sure hopefully everybody's had a chance. I was like, huh. It was hard because in my head I knew how to work out, I knew how to train, I knew these things. Finally I was like, "I need to get a trainer." So I got a trainer for the first time. I'd never really done that before. Started going, and got me from I don't even know, 27, 28% body fat down to 12% in a matter of seven or eight months. I looked better, I felt better, but what's crazy is I could work twice as hard and twice as long. I wasn't tired. I was like, "I can keep going. My brain's on fire. This is amazing." Matt: Wow. Just from the ... Russell: I had no idea until I lost all the weight. All of a sudden it was just like, I can do so much more. I think, when I first met Anthony DiClementi the first time I was like, this is my problem right now. I am at work all day slaying dragons, doing all these things, I have this energy. I get home at night and my two little twin boys are there, and my little daughter, and I'm spent and I have no energy. How do I still be a present dad and how do I have these things? The next tier was the bio hacking stuff. How do you do these things? How do you increase energy? There's so many ways to do that, from light therapy to supplements to sleeping to sound to breath, all these crazy things that seem stupid. The first time Anthony's like, "We're going to do breath work." I'm like, "We're going to breathe? That's your bio hack? We're going to breathe together?" He's like, "Yeah, it's going to be amazing." I'm like super annoyed. What's the ROI on this, I've got to get back to work. So he sat me down in our gym. You've been in our wrestling room. He sat me down and he's like, "You have to sit because if you're standing you'll hit your head and you'll die." I'm like, what are you talking about? He sits me down and we do these breathing exercises where he's yelling at us and screaming. All this stuff is happening. If anyone's ever done deep breath work it's nuts. We're doing this thing where we're supposed to do this heavy, heavy breath work until he's like, what's going to happen is the world is going to ... Has anybody done jiu-jitsu here? Been tapped out before? Matt: Yeah. Russell: So you get choked out. What will happen, the carotid artery gets choked and the world starts shrinking like this. If you take pressure off it, it comes back to life. If you don't, it goes darker and darker until it disappears and you're gone, right? If you've never been choked out, that's what happens. It's a really fun experience. But you have the minute when you see it shrinking around you and then it's gone, right? He told me that's what's going to happen. You're going to breathe so much that the world around you is going to start shrinking. If you don't stop you're going to pass out. So we go all the way to where it starts shrinking, stops, and then when you hit that point you let me know and then you hold your breath for as long as you can. He's like, "How long can you hold your breath for?" I'm like, "Maybe a minute." He's like, "You'll do it for at least five." I was like, there's no way. So he says sit down, we're doing this breath thing, we're going like crazy and sure enough the walls start doing weird stuff. I feel like I'm on drugs. I'm sweating like crazy. We keep doing it. He's yelling at me. All of a sudden the world starts closing around me, I'm like, "What is happening?" And then he stops and is like, "Hold your breath." He starts the clock. I'm sitting here holding my breath forever, looking around. We had three or four of us guys all doing it at the same time. I'm freaking out. And then it starts getting quieter, things are slowing down, we're sitting there and then he's like let some of the pressure out but don't breathe in. Let pressure out, pressure out, pressure out, keep doing that, and it gets done and the stop clock is over five minutes. I'm just like, I just held my breath for five minutes. Matt: And you didn't even know it. Russell: Insane. And then the rest of the day we were on fire. It was just like, whoa. Right? We brought a cryo-sauna at our house and we go freeze in the cryo-sauna and the rest of the day you just feel ... That's the thing I love now, these little weird things. Light therapy, breathing, weird things that just seem stupid. You do it and you can go longer, you can think better, you can do stuff. All those things just get me so excited. Anthony's fun because he randomly will just ship me weird stuff in the mail. Just the weirdest things. It makes my wife so mad. It just shows up. There's a big old box. She's like, what's this from? I'm like, I'm hoping it's from Anthony, it's going to be amazing. Just weird things. Tons of stuff. I love that kind of stuff because the ROI on it is crazy. They're always these weird things. I have this headband someone sent me. You put this headband on, you put an app on and you start working and it just makes you not tired, makes you focused. These weird things. How does this work? I don't know. And they're like oh, it works because the waves over here sync your brain and change your brain waves and the creative state and all these things. I mean, I don't know how it works but I just wrote two chapters. Caleb: Do you do breath work every day? Russell: No, because it's so intense. If I had a coach who could walk me through it. I have a recording of Anthony doing it and I almost dread it because I know how hard it is. By the time you're done you're sweating. Caleb: I've got to get that recording. Russell: I'll get it to you. By the time you're sweating, you're like what just happened? I just breathed for five minutes. It's weird. Anyway, I would love to understand it on a deeper level but I don't understand a lot of the things now. Some of them I've gone deep on, but a lot of them I do without knowing why. I hate it because my wife will be like, "What's this do?" And I'm like, I don't know. Matt: Just love it. Russell: One of my buddies, Preston Eli, he wrote this blog post, he called it the Warriornaire Workout. In there he explains part of his morning workout. He's like, why do I do it? He's like, because Tony Robins does, and I obey all giants who fly helicopters and have stage presence. That quote goes to my head all the time. People ask me, why do you do that? I'm like, because I obey all giants who fly helicopters and have stage presence, that's it. I'm like, I don't know the reason why, Tony says so, therefore I will do it. I would like to understand it at a deeper level so I have a better response than I obey all giants with helicopters and stage presence. But that's a pretty good reason. Anyway. Matt: Real quick, does anybody else want to throw in a question for Russell? Anybody else here live with us? Caleb: Let me ask one more real fast. Because I want to. I want to ask this. We were just having sushi, I was asking you, what are some of the favorite periods of your life? One of them you said was wrestling, which I found funny because by far one of my favorite periods is baseball, which people wouldn't expect because obviously I've been on stage and all this other stuff and that should take the cake. But those moments when you're just on the field, you're in the zone, there's nothing better. Where, with what you get to do now, whether it's being live on a webinar or being on stage or whatever it is, where do you get the same feeling of wrestling? Do you know what I mean? You know, the feeling in your chest? Russell: Today while we were in line at the grocery store I talked to your dad about this. I said that the best feelings I ever had in my life were from wrestling. The feeling of winning a hard match that I wasn't supposed to win and getting your hand raised, I never felt something like that, that felt as good as that, ever. I've been searching in business to find that, and I've never found it. Speaker 3: Do you feel like sports is like business in any sense? Matt: Good question. Russell: For sure, yeah. There's a lot, for sure. What I was going to say is the closest I've ever gotten to feeling that is when you serve at an event and you see a table rush and you see not only people where they get the a-ha, but enough of an a-ha where it gets them to get up and to move. That's the closest I've ever felt to that. It's not as good, but it's the closest I've ever felt to that. Which is why I love doing the big things. I get a glimpse of that. Caleb: How close? Scale of one to 10. Wrestling's a 10. Where does that rank? Russell: If wrestling's a 10, I'd say it's about an eight. In fact it's interesting because when I first started in business I was racing for that, trying to find it, trying to find it, trying to find it. It took me years before I was like ... Matt: Is it disappointing? Russell: For sure, yeah. We launch today and make a million dollars and it's like, huh. That sucked. What else have we got. Give me something else. Matt: Exactly. Russell: The money goal is always what I thought was going to be the thing, and those always were just like, huh. In fact, literally one of the main reasons I did the Two Comma Club Awards, for me I need, maybe it's just from a decade of my life someone grabbing my hand and raising it. I was like, entrepreneurs need that. No one raises our hands. Two Comma Club Awards, for me, is me lifting their hands like you did it. I needed that, they need that. That's one of the main reasons I did that, because that's the equivalent of that. Anyway. Matt: How many millionaires have you created? Russell: This year we passed 1,000 people that won the two comma club award. We're over 120. Matt: How does it feel to say that? To say it? You know how sometimes it's like so many people that have passion or goals or huge dreams and visions, rarely do they really celebrate what's happening on the journey. Do you find yourself ever getting where your vision is so big and your passion is so deep that even saying things like there's 1,000 millionaires. Dude, that's huge. Man, 1,000 people that are millionaires because of you. Russell: I think the first time I really got that, probably the most impactful time, was the very first Funnel Hacking live that we gave away Two Comma Club Awards. It was the third Funnel Hacking live. It was a couple of months before that we had the idea of a Two Comma Club and an award, talking about that. I legitimately didn't know. I wonder if anyone in ClickFunnels has actually made a million dollars. I don't even know. So Dave went back and the database guys went through everything and I remember he came back and was like, there's 79 people right now that made a million dollars. I was just like, are you serious? Matt: Was it a boost of confidence? What did it do for you? Russell: It was one of those things, looking back on me doing these events where two people showed up and nobody showed up, hardly anybody, where I was so excited about this? I was like, how come nobody cares? To now it was like, this is actually, I've talked about this long enough people are believing it and now they're doing it. You start seeing it, and there's the fruits of it. In my mind I was like a million bucks, even then, ClickFunnel was new, I was like a million dollars is hard. Most of my friends I knew were like made somewhere near a million dollars. There were people who have been in this business for a long time. A million bucks is a big deal. That was most people's goal still. The fact that 79 people had done it, that was just weird to me. I think that was the biggest one, the realization that just like, oh my gosh. It's not just a theory and I think it works, it's working. It's working at a scale that was unfathomable to me at the time. 79 people. To go to 200 and then 500 and then 1,000 is crazy. Matt: What was your question, buddy? Speaker 4: You're talking about how at each level of success you hit, some of your mentors hit that ceiling, right? Because of the posturing, right? So ultimately I feel like when you get to a new level of success it requires you to upgrade your identity, your self image. What have you found is the number one routine, what's your process for upgrading the identity, upgrading your self image? Because I think that's so important because it can either hold you back and have you self sabotage and not take action and go after what you want, or it's going to be the thing that keeps you at that level and continues to propel you forward. What's kept you ... Russell: That's good. It's weaved through everything, right? The one that's the most obvious external, especially in our world, because you see marketers, most people when they first start selling whatever it is they're selling they're bragging about themselves. Here's my ad, here's my name. It's all about them, that's the first tier of it. And then the second tier, when they start having the realization, I feel like is when they stop talking about themselves and start talking about the people they've helped. Speaker 4: Mm. Russell: You see externally. You don't hear me talking about how much money I make. I'm not like, oh, check out what I got. I talk about all the other people. It's like, that's next year, is that. And then for me the third tier now, which has been really cool, is talking about Lady Boss, right? The success story isn't Kailin, it's Kailin's customers, right? So it's like that next tier. What you're talking about is like the external version of that. There's a lot of internal things that you've got to deal with, but you'll notice it shifting in people when you look at just their messaging and what they're saying. From the way they podcast, they video, they market, their ads and everything, it's the shift of it's not about me, it's about them. It's not even about them, that's the external version of it. Internally I think it's really, it's what we talked about, I can't remember why, but we brought up yesterday or today I had this really successful guy I met one time who the first time we met he was like tell me your story. So I was telling him the wrestle posturing story about how great I was. He was like, no. Tell me about the time you failed. So I was like, well, I'm in the middle of one right now. So I told him let me tell you. I told this whole thing. I remember afterwards I was so embarrassed. He's going to think I'm an idiot. You know, that fear? He was like, good, you cycled. I was like, what? He was like, I will not work with entrepreneurs who haven't cycled at least once. Because if they haven't then they still believe their own bio, right? I think that's the biggest thing, the internal version is that. The first time around, before you cycle, you think it's all you. I know for me it was. I remember doing this the first time, I'm like, I am a genius. I'm the smartest guy in the world. And then when it collapsed I was like, oh, there's a lot of things outside my control. This is not me. There is a team, there's God, there's all these other things that are making this possible. There's a scripture, I can't remember where it's at, it's the Bible, Book of Mormon, but it says you can either be humble or God will humble ... Ah, I'm misquoting it by far. But it's like God will humble people. You can be humble or he will humble you. So it's like, looking at that, I'm like round two I'm going to be a humble person because I don't want to be humbled again, right? Matt: I still feel it. Russell: This is not me. I understand, I look around now and it's 100% like there's no way I would be where I am right now if Dan Usher didn't make videos the way he does. There's no way I'd be here right now if Todd Dickerson could not code software the way he does. There's no way, all these things are so many people. Matt: You're so right. Russell: Then there's so many success stories that inside of it there's just so many people. And then there's the grace of God. I just look at the timeline of when ClickFunnels came into the market. I've now got funnels for a decade, nobody cared. Then all these things were happening, we started having the idea for ClickFunnels, started building it, we're creating it, and then literally we go to traffic and conversion, Todd's halfway done building ClickFunnels, and Ryan Deiss stands on stage in the biggest event at the time and he spends the entire four days talking about funnels. Talking about how funnels are the greatest thing. Everybody's like, what's a funnel? They're all taking notes. Me and Todd are like, does he know we're building? He's talking about funnels. He's talking about funnels like crazy. And then the next day everyone gets home from traffic and conversion and everybody that day, the next day 8,000 funnel consultants pop up. Everybody's a funnel consultant. Everyone is on Facebook talking about funnel consultants and teaching funnels and all this stuff. We're like, oh my gosh. Todd, get this software done, everybody's talking about funnels right now. So he's coding like crazy, all this stuff is coming around, all of a sudden everyone's like, millions of funnel consultants, everyone's doing it, and all of a sudden we're like, hey, we created this thing called ClickFunnels, here it is. All of a sudden all of the consultants and all the people and everyone came and we were the only platform. I look at that, as smart as I think I am, there is so much grace and timing. If I'd launched a year earlier, a year later, it would not have hit the way it did. 100% it was the timing of all these things that have to happen. If it wasn't for that ... I can act like I'm smart, I'm a genius, but man, there's so much divinity that came into all the things. There's no way it could happen without that. Anyway, just understanding those things. Matt: What did you learn when you were cycling? Russell: So many lessons. Russell, you are not that good looking. Or cool. Or anything. Matt: It's basically not about you, right? Yeah, I feel that. So what was hardest? What were the tough lessons? Caleb: How many times did you cycle? Russell: Two big ones for sure. Matt: Really? Do you mind sharing? Russell: Yeah, the first time was after I was trying to figure this thing out. I remember one of my buddies was like, you're making money online? I'm like, yeah. He's like, that's cool. I'm like, do you want a job? He's like, what? I'm like, you're the first person I know who's interested. I'll pay you to come hang out with me. He's like, all right. So I hired my friend. He's like, I have some friends too. I'm like, okay. So I start hiring all these people because I want someone to talk to. Anyway, it was really bad. I ended up having a whole bunch of employees nobody knew how to do anything. I didn't know how to train anybody. I was hiding in the room trying to make money to pay payroll while they're standing outside like, do you want us to do anything? I'm like, don't talk to me, I've got to make money to pay your payroll. They're like, we can help. I'm like, I don't have time to explain anything to you. It was horrible. I built it up to the point where it was just like, I was launching a new thing as fast as we could just to pay payroll. As an entrepreneur, you kill something you get to eat, right? It's like the greatest thing in the world. Employees, they want to get paid every two weeks whether they killed anything or not. I did not realize that until they were like we need money and I'm like, but we haven't made any money. They're like you have to pay me. I'm like, what? I'm so confused. Like, okay. Anyway, it had grown and we didn't have a model, sustainable. Speaker 3: You just launched stuff to see if it works? Russell: Yeah. When I was by myself it was like, I had an idea today, let's try it. You launch it, it makes some money, sweet. And then it was like, I made 20, 30 grand. It was my wife and I, so it was like, that lasts nine months. You know? Caleb: What did you sell? Obviously I know the potato gun backstory. You said I talked about funnels for like a decade before that. What were you selling during that decade leading up to ClickFunnels? I know it's an inordinate amount of stuff. Is there anything not even close to funnels, like something ... Russell: Yeah. The very first, pre-potato guns, my very first big idea was ... Back then what everyone was doing, you know who Yanik Silver is. Yanik would write a book and then he would sell the resale rights to the books. Someone else would buy it and they could sell it. I remember I got online, I saw these books, I bought a book from Yanik and I'm like, I can sell this. I bought a book from somebody else. I was buying all these eBooks I could sell. But then inside the books they would have links back to all their sites. I'd sell the book and I was like, I made 10 bucks selling the book. And then inside the book Yanik is selling his thousand dollar course and seminars and things. They make all this money. I'm like, I got 10 bucks. He made like $1,000 off of me selling his book. I remember being mad. I was like I wish there was a way I could brand this ebook so that before somebody opens it and sees his ad they'd see my ad. That was the first idea I ever had, ever. So my first product was called Zip Brander, it was this little thing that would take an ebook and it would brand it. You open it up and it popped up an ad. You see the ad and you click a button and it would take you inside the ebook. It was my first thing. We launched that and I sold 20 or 30 copies of it. But that was the first money I ever made, it was amazing. I had a customer list, I was like this is amazing. And then the way I was selling those, I was going to forums. This is pre-Facebook, so all you little kids, before Facebook, before MySpace, before Friendster, we used to go to these things called forums. They were these things where people would talk all day. So we'd go to these forums. One of the rules in the forums is you could comment all you wanted but you could have a signature file. At the end you could have like, Russel Brunson, check out my new software Zip Brander. I'd go to these forums and I would just spend eight hours a day answering questions and asking questions and everything. People see my ad on every little thing. My footer was on everything. That's how I was selling Zip Brander initially. I was in 50 forums posting like crazy but I couldn't keep up with it. I was like, man, if I could create a software that would manage this whole thing, that would be amazing. So my second product is called Forum Fortunes. It was this little software that would manage your posting on every single forum. You post and you could see if someone responded back on Forum 49 it would pop up and you're like, oh, you can go find it and go back and comment and keep the discussion. I made it for myself and then we started selling that. We sold more of those because I now had a little customer base here and went bigger. After that it was the next. It was always what's the next thing. That's kind of how it started back in the days, little tools and things like that. Speaker 3: How do you know when you're shooting all these bullets, how do you know when you shoot a cannonball? Matt: Good question. Russell: The thing about it initially, I had been married, I was making zero dollars a year as a wrestler, so for me to make $600 in a month, that was a cannonball. That was insane. I thought I was the coolest kid in the world. $600 was insane. So I did four or five little things. I remember it was Christmastime and I remember my wife wanted to buy a couch and it was a $2,000 couch. I was just like, oh, I can't afford that. I don't have a job. I'm getting sick to my stomach. I had this idea, what if I do a sell and just sell a whole bunch of crap that we had. I had a bunch of eBooks I bought rights to, a couple of things I had created, so we made this Grinch sale. I remember I wrote the copy, it was like, it was the Grinch Before Christmas or something. It had a picture of the Grinch and his heart growing three sizes, I don't know. I wrote this copy. My wife and I had been married a year, she really wants a couch, I can't afford a couch, so if you guys buy this, if I sell 32 of these things, I can buy her a couch and put it under the Christmas tree. It will be amazing. Caleb: You said that in the copy? Russell: In the copy, yeah. It was the reason why. I still have the page, I can show it to you. I know exactly where it's at, I can show it to you. So I had the whole page and then only an email list of like a couple hundred people at the time. I still had an affiliate program, so at the top it had an affiliate link. So I sent an email to my list and went to bed that night. Someone on my list was a guy named Carl Galletti, I haven't heard about Carl in a long time. He was a big famous copy writer at the time. Carl went and saw the thing, bought it, and started affiliating. So he joined the affiliate program, he was like this is awesome. He took that email, sent it to his entire list of this huge thing. So I go to bed. I wake up the next morning, we're at $10,000 in sales. Matt: How much before you went to bed? Russell: Oh, like $30, $40 or something. I was like, what just happened. Did I rob someone? I didn't know what happened. I looked at my email and there's all these people who were like, hey, I bought two of them, I hope you can get your wife that couch. Oh, I sent it to my friend. All these people. Because Carl promoted it, all these other people who follow Carl saw it. Carl is like it's converting like crazy. Tons of people are buying it. I'm freaking out. I'm going to wrestling practice trying to answer customer support. I'm late for practice, I ran into wrestling practice, I get back out I'm like, "Oh my gosh, I made like $600 in sales." I'm freaking out. Anyway, the whole thing goes through and over that, I think it was a seven day sale or something like that, we made $35,000. Which is more money than I'd seen in all my lifetime combined times 100, right? I paid probably 10 grand in affiliates. We made, I don't know, $25,000 that we got to keep. I was like, "Oh my gosh." I told Colette, and Colette's like, my wife. I love her. She doesn't understand the business part of things at all. I was like, "We made $25,000." She was like, "Is it illegal?" First thing. "Are you going to go to jail? Is it illegal?" I'm like, "No, I don't think so. I'm pretty sure." The first thing I did is I went and bought the couch for her, for Christmas. We got it back, I got a picture of her, sent it out to the list saying thank you so much, you got the Christmas gift, the couch. They all celebrated together, all the people. I was like oh my gosh, this is the greatest game of all time. This is so much fun. I was like, what's the next idea, what's the next thing. It was like that, these little things. After that one was done now I had way more customers, all these people that had bought my product knew who I was now so the next thing was easier so it incrementally kept growing and getting bigger. Somewhere along the line I launched the potato gun thing. Upsales of things. We didn't call them funnels back then. We called them sales flows or sales processes. Talk about your sales flow, what's your sales flow. Caleb: Sales flow. Russell: I remember Dylan Jones was our partner at ClickFunnels. Before Todd we tried to build something like ClickFunnels, we called it Click.com.com, which is a horrible name. But Dylan's, I still have all the UI images, and in there we had a whole section for sales flows and all these things. It's like, this was the first ClickFunnels. Because Dylan was on the UI eventually on ClickFunnels anyway, but we literally designed something like this five or six years earlier. Just crazy. Matt: Do you think that all those little failures and all the trying and that kind of energy is what brought you here today? Russell: For sure. It's the key. I wish I could grab everybody because everybody's like, okay, I'm waiting for my ClickFunnels, or I'm waiting for my thing. They're waiting and they're waiting and they're waiting. I was like, the reason why I got this thing was because I didn't wait. If someone were to give me ClickFunnels initially it would have been bankrupt in 15 minutes, right? You have to become worthy of the thing eventually. You don't become worthy by waiting, you become worthy by trying. And trying and trying and trying. Eventually, if you keep doing that, over time, then God's like, all right, he's going to do it. He's built 150 funnels, now I'll give him the idea. Matt: Wow, that's powerful. Speaker 3: How much more did you feel that all your other friends are in the same game? Matt: I hope you guys take there's more that's caught than Todd. That's some gold in what he just shared right there, what you were just sharing. But go ahead. What was the question? Speaker 3: I was just saying how much more would you fail if all your other friends were playing the same game? Russell: All my friends were like why are you launching more stuff? Why do you keep doing things? They do like one product launch a year. They got so annoyed. They were like, dude, stop doing stuff. I'm like, why would I stop doing this? This is so much fun. It was just confusing to me. Why don't you guys do more? Everyone, they make money they'd just be done. Caleb: Why would you keep doing more? Was it genuinely like one funnel away? Like this next funnel's the one. Were you just like you sold yourself on it, this is it, so you keep going? Or did you just really enjoy it? Russell: Well each one I thought was. Each one, every time I was so surprised, like this is amazing. That was the one. The next one's bigger. Oh my gosh, that was even better, who knew? And then I just kept going from there, you know what I mean? So I wasn't waiting for ClickFunnels or anything like that. I was just enjoying the journey every time. It was so exciting. Eventually it was like, oh crap, who knew that that was going to do what it did. Caleb: Was it all emails? Was there any ads or was there anything to scale the traffic? Russell: First 10 years was 100% emails, partnerships. There wasn't ads back then. I mean, there was Google ads, but the first initial Google slap happened about the time I was getting started. Prior to that a lot of guys I knew built their email list off of Google ads and then the slap happened. A lot of them had lists. I started getting to know those guys, going to events, meeting them, so that's how it started initially was tons of that. And then there was this big gap for years where paid ads weren't a thing. Some people did banner ads, but it wasn't consistent. It wasn't like it is nowadays. It was harder. You worked harder and all the stuff wasn't there. Mostly we focused on ... If you didn't have an email list, you weren't playing the game. It's like, who's got lists, how can you build lists, what can you do? Matt: You still think that's true to a degree? Russell: 100%. That's why the traffic seekers book was so important for me to write, I feel like, because most of the people in the game today have been blessed with Zuckerberg's simple Facebook ads that make the game easy. Matt: Wow. Russell: They've never focused on building lists. I was like, you guys, just so you know, Zuckerberg is going to screw us all. It's going to happen. Matt: Yeah. Caleb: It will happen. Russell: It's like, if you don't have a list you're all screwed. I've been through this for 18 years now, I've been through five or six cycles. I've seen people who made millions of dollars who now are not online. The people who have waded the storm the whole time are all the list builders. They're the ones who survived. Everyone else who's good at ads, they come and they go and they come and they go.

Who's seen the sound of music? (not Matt) Did you know the same family behind that story also owns and operates a brewery in Stowe, Vermont? This week we won't repeat the premise of the movie (Matt still doesn't know what it is anyways) but tell you the story about the awesome beer being brewed by Von Trapp Brewing.Cheers See acast.com/privacy for privacy and opt-out information.

Good morning everybody! I was on with Matt this morning and we had a good discussion about how big tech is trying to provide a technology standard for tracking pandemics using our smartphones and what this will mean to our privacy.  Let's get into my conversation with Matt on WGAN. These and more tech tips, news, and updates visit - CraigPeterson.com --- Automated Machine Generated Transcript: Craig There's a lot of people who are concerned about this so-called Patriot Act response to the COVID-19. We have Apple and Google working together to come up with a standard to use on our smartphone. Are you worried about whether or not the government's going to not only track you as part of this whole COVID-19 response but also do kind of a patriot act thing? Or they might try and force not us, our smartphone carriers to track us? Hi, this is Craig Peterson. Let's get into my conversation with Matt on WGAN. Matt It is 738, which means that it is time to talk to our tech guru Craig Peterson. He joins us every Wednesday at this time to go over what's happening in the world of technology. Craig Peterson. How are you this morning, sir? Craig Hey, good morning. I'm doing well. Matt Did you hear about this alleged hack of The WHO, the Gates Foundation, and the Wuhan Institute of Virology?. Craig I did, and I was going to ask you about it. Matt Well, what did you find out? Well, I mean, I, frankly, I just saw the headline. I didn't read anything about it. But I did notice that there was compromised information, a bunch of emails, I believe, and some data taken. But outside of that, I didn't read much about it. Craig Yeah, we've not verified it at this point. Some anonymous activists have posted about 25,000 email addresses and passwords that they're claiming belong to the National Institutes of Health, the World Health Organization, and the Gates Foundation. These are all different groups working to battle this Coronavirus pandemic that's been happening, and they've posted them out on some of these sites, you know, not quite dark web but like 4chan and, and a few others. We'll see what ends up happening, and it could be kind of enlightening to see some of the statistics, some of the numbers, some of the emails. It reminds me of the global warming hack that happened where it turned out all of these global warming scientists had been conspiring to present false information. I wonder what's going to happen here? Matt It's an excellent question, and perhaps we'll get an answer to it as time goes by. I've got some questions for you here, Mr. Peterson. My first one and this is significant to me because I've been watching this one. I've been waiting for this story to percolate it's way out because it was inevitable, frankly, but the Coronavirus has inspired a lot of people to want to know where people are and to track who's sick and where they're going. I've seen several stories over the last couple weeks of you know about Apple and the iPhone, and the devices we have in our hands turned into potentially tracking tools that would help surveil the American public as we fight the virus and whatnot. What what you know what truce is there to that? I mean, is there is that something that's happening now going to happen? Are we being surveilled? Are we going to be surveilled? What do you think, Craig? Craig Well, there's a lot of truth to that, because we are being surveilled to various degrees right now when it comes to the Coronavirus tracking. We've got Google, which has a tracker online. It's using information, like it does every year, for the spread of the flu based on the searches people are doing and collects data on people's searches. How do I solve this? What do I do to get over this particular illness? There's a lot of people who are concerned about a Patriot Act type response to the COVID-19. We have Apple and Google. They are working together to come up with a standard for use on our smartphones. Our smartphones all have Bluetooth in the middle. There's a unique software if you will, that runs On those little Bluetooth chips that can help to determine how far your device is from the other Bluetooth device. And the software that Apple and Google have come up with allows you to track whether or not you have been within six feet of someone else. So the worries are that the federal government is going to force this to be on our phones. Will they require us to run an app that allows them to trackback. Let's say you show up at the hospital, and you have the symptoms of COVID-19. And they want to find out who you have spoken to, you know, what have you done in the last two weeks? And right now, they have to sit there, and they go through your memory and saying who did you see? Where were you? With who did you have close contact? But what this will do is it'll allow them to look at your phone and find out everybody that you being within six feet of potentially contacts them, test them and quarantine them. And that's where the significant concerns are coming in. Matt We're talking to Craig Peterson, our tech guru. He joins us on Wednesdays at this time to go over what's happening in the world of technology. I mean, is this thing though, Craig. I mean, the requirement from the government. It is not the only thing that I'm afraid of, and I'm also scared these companies will just voluntarily start doing it. I mean, we're so integrated with Google and Facebook and everything else that we use in our lives technologically related that you know, they can, you know, without government requirements, just say, yeah, we're going to cooperate with the government here. We're going to track all of our people and do all these things kind of on our own. And it seems like they are almost ready to do that kind of stuff already. Craig Well, they already are Matt, and they're providing the information in an anonymized fashion. Now, you and I both know that the data had might have been anonymized, but it's quite, quite easy to D anonymize that data. Find out who everybody was. But what the concern here is with COVID-19 is whether or not you were within six or 10 feet from someone else. And the type of resolution most of our phones have won't tell them that because they can use the GPS, they can use the Wi-Fi signals to try to figure out where you are, and they can kind of get close. But do they know you're within six feet of someone at the grocery store? And the answer's no, or at the office or wherever you might have gone. It kind of rolls on here and we got warnings about next winters potentially bringing this back in a big way again, that's where I started getting concerned because these apps, First of all, I have not been well accepted they have been available in some Asian countries. At most, one-third of all people have used them, which makes it basically in the fact of, but secondly, if you know they decide, hey, this is something You have to have, are they going to be able to force it on us? I don't know. Are they going to be able to surveil us like they did, apparently about the whole Trump Organization, which has come out this week? That was their goal. I just don't know Matt. The technology exists to do it, and they are already doing it to some degree. Matt Indeed. All right. Well, Craig Peterson, our tech guru, joins us at this time every Wednesday to go over what's happening in the world of technology. Craig, thank you, as always, and we'll talk again next week. Craig Take care, Matt, Bye-bye. Matt Thanks a lot. Appreciate it. So coming up... Craig Hey, everybody, if you need a little bit of help in this COVID-19 time, we're giving away a little bit of free time, free consulting, I've set aside some 15-minute blocks where we can chat and help you out with your home computer, whatever it might be. And if you more extensive help, we also have some paid plans. It is free. Just go to Craig Peterson dot com and fill the contact form at the bottom of my home page. Craig Peterson dot com. We'll be glad to help you out. Everybody have a great weekend. We'll be back this weekend with more. Bye-bye Transcribed by https://otter.ai --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553

We discuss different models of asking questions to students, typical mistakes trainers make in asking questions and the most powerful questions we can ask ourselves to reflect.Ross Thorburn: Hello, everybody. Welcome to our podcast. Today, we've got two guests. Matt, our regular guest...Matt Courtois: Hey, how's it going?Tracy: Hey, Matt! And we have Karin.Karin Xie: Hello.Tracy: Karin Xie!Ross Thorburn: What do you do, Karin? What's your job now? It's changed since last time.Karin: Yeah. I am now the Academic Manager for Trinity China. My job is helping teachers preparing their students for Trinity GESE exams, and also expanding Trinity TESOL courses to teachers in Mainland China.Tracy: Great, OK. Welcome.Ross: Today, I thought we could talk about questions. I thought it would be interesting today to look at different aspects of questions, or different ways that we can look at questions using Bloom's taxonomy, open and closed, and a whole lot of other things.Tracy: We've got three questions about questions. The first one is questions teachers can ask, and the second?Matt: The second one is questions trainers ask.Tracy: And the third one?Karin: The questions we can ask ourselves to reflect.Questions teachers askTracy: You know, we all are teachers, we were teachers, and we've trained teachers. What do you think teachers really feel struggle with asking questions in the classroom?Karin: I got curious in that question. That's why I used it as my section one for my DipTESOL portfolio topic. We ask so many questions, but we are not necessarily always aware of why we ask the questions we ask, and what we were trying to get from the students.Matt: Did you find anything in your research?Karin: Yeah, the main thing was teachers rarely paid attention to the proportion of display questions and referential questions they ask.Ross: Before we jump into what kind of things teachers ask, what are some different types of questions or ways of categorizing teacher questions?Karin: The simple way of categorizing questions like open‑ended questions, and yes/no questions, and there's also, display questions, and referential questions.Ross: I think most people can get closed and open questions, but what's a referential question or a display question?Karin: A display question is when the person or the teacher knows the answer, or the other people also know the answer to the question. For example, when you hold a pen, so everybody can see the pen, and you ask, "What color is this pen?"The referential question, on the other hand, would be when you invite opinions, or ask questions that there's no definite answer to.Tracy: I think the display question is quite similar to experience questions, because everybody can see it, can feel it.Ross: I suppose that's good for checking some kind of meaning. You can be sure that however the students answer it, they've either got the concept or not.Tracy: For example, can you find a microphone in this room?[laughter]Ross: I can imagine that must be a problem. If teachers ask too many display questions, there's no real genuine or natural communication. You would never normally ask someone, "What color is this pen?" because you can see the color of the pen by looking at it.Tracy: Yeah, there's no need to ask a question.Matt: It's OK to ask questions about the function of language sometimes, like what it means. I guess we're talking about vocabulary here, but with grammar as well, asking questions, comparing two different grammar structures. It's not necessarily something you would do in day‑to‑day conversation, but I think it's the kind of question that's really essential in the classroom.Karin: It's almost like a concept‑checking question you're talking about.Matt: I think a well‑formed concept checking question can drive a student's understanding of this grammar point or vocabulary point forward. It's not just, "What do you know about it already?"You can ask, for example, after reading an article. I think it's really useful to ask, "Why did the author choose to say it this way? What other ways could he have said it? What other grammar could he have used? How does that change the meaning?"These can not just display that you understand what the grammar is, but it can actually push forward your understanding of grammar.Tracy: It seems like you give the students an opportunity to go further and to make connections between the language, and also how the language can be applied in real communication. For example, where can you use it, and why people use it, instead of using that.Karin: Or getting students to analyze and evaluate the language that they've heard, or they just used.Ross: Sounds like now we're heading on to Bloom's taxonomy as a way of looking at questions.The lowest levels of Bloom's taxonomy might be "What's this?" or "What did you read?" or "What did this person do in this passage?" whereas, higher up, it would be, "Why did they behave this way? Why did they make this decision?" Then maybe at the top it might be, "Can you rewrite the ending to this story?"Tracy: Did you read something recently, Ross, about reading comprehension questions?Ross: I have here a couple of other models for reading comprehension questions. One is by Diane Freeman. She splits reading comprehensions into three different areas. One is questions about the content, like what happened in the text or why did this person do this.Then, you get questions about the language. Maybe those are ones like Matt mentioned earlier. What tense did the person use here? Why did they use that? What does that show?The final one, as she calls them, affect questions. It's like a personal response. What do you think of this character? Why do you think they did this thing? Or, evaluation, like what did the author mean by this?Matt: Or what stance does the author take? How does it represent the values of society? Where is the author's place in this?Karin: One thing that I didn't know or wasn't aware of before I did my research, but I did come to realize, was that the follow‑up questions really made a difference. For example, the first few kinds of questions that you mentioned, most teachers would ask them, but what really made a difference was the later ones, because not many teachers ask them.[crosstalk]Ross: I always thought forward these things, like going to those higher levels of Bloom's taxonomy, it's nice to have, but maybe it's not really helping people learn language.The more I've read about this recently, the more I'm beginning to believe, or understand, that the deeper you get students to process and think about it, the more they're able to remember and recall ideas later on. Really pushing people to think about things in a much deeper way actually helps them with language acquisition.Tracy: Recently, I read Edward de Bono's book, "Teach Your Child to Think." What he mentioned is about there are a different type of practice and you can help the children to improve their thinking skills.There are four different types of item, and they are fun items, which means the questions should be imaginative, and they can be a little bit crazy.What would happen if we all had a third arm? They have a remote item beyond their experience and means. For example, what factors would you consider when you're choosing a place to set up a new restaurant? For children, probably, they've seen restaurants, but they don't know what is the process to set up the restaurant.The third one is called backyard item. For example, what do you think your school policy is. Do you agree with it or you disagree with it? It relates this to their life.The last one is called highway item. It's serious and directly relevant to their life like how can you make more friends in your neighborhood?These questions, of course, not always, were used in a classroom. Also, I think teacher and parents should help their children to be able to improve their thinking skills.Questions trainers askRoss: Let's talk a bit about questions that trainers ask them. I know Karin, you and I and Matt, we talked before about almost this danger of trainers asking questions to trainees and doing that classic thing of, "Hey, I'm trying to elicit an idea. Do you know what it is?"Matt: Years ago when I was a teacher, I had a trainer who was talking about board work and she asked us something about, let's say, word stress. She was saying, "What's a way we can symbolize word stress on the board?"Somebody was like, "You could draw a circle over the stress syllable." The trainer went, "Yeah, I guess we could."[laughter]Matt: She kept going at it and somebody else was like, "You could underline the stress syllable." "Yeah, yeah, yeah."[laughter]Matt: Finally, we got to the point of just saying, "What is it?" and she was like, "Guys, we have different colored markers on the board." Then we're like, "Oh, OK. I get it," and she's like, "So, what can you do?"[laughter]Karin: It's almost like reading my mind or guess what I'm thinking, rather than what we can do, or different options.Ross: At least in that example, none of those other options were any less valid than the other one. I think the thing is that people will be more likely to use their idea than something that someone else spoon‑feeds you.Matt: Ross, when you observed my training before, or maybe when you observed my lessons at the very beginning, the first question you asked was what kind of feedback do you want. Do you want to do a coaching reflection thing? Do you want to just give you a few points to work on?I thought that was pretty cool. I think we ended up doing a reflection thing. Then we finished that and I said, "OK, what's your advice?"Karin: That's because maybe you both preferred that coaching style. We were so used to a certain way of doing things in training and feedback. We just assumed that people would prefer similar ways. We are just how we trained.Tracy: Like Matt mentioned, it's great if the trainer can give the options to the trainee on what type of feedback you prefer. It also doesn't mean that's always true. If I say I prefer direct feedback, it doesn't mean this person can really accept and then to be reflective on those direct feedback, or take actions. I think there is always a balance.Ross: I don't think I do that anymore. I don't think I give people that choice because what I found was that people just say, "Yeah, just tell me what you think." That's like the default setting.I often find that after you tell someone, "These are the three things I would change," they're like, "Well, that was a bit direct."[laughter]Ross: It's like that's what you thought you wanted but maybe that's not what you actually wanted. In that situation, now, I usually go, "What do you want to talk about, about the lesson or about the training?" Tell me about it.Usually, you find that the thing the person first starts speaking about is the thing they're most interested in. Then you can start exploring that area.Tracy: I think it's also a good opportunity if they felt that they did something really well and we can still explore. Why do you think it went really well?Matt: When we were talking last night, you drew a distinction between two kinds of questions. You're saying that's eliciting, it's not really...what was it?Ross: Right, I think, Karin, your example.Karin: Self‑discovery.Ross: Yeah, your example was...I ask these questions so people can self‑discover. I think there's a difference between self‑discovery and eliciting. If you ask a lot of questions to elicit, that's like, "I have an idea and I want to 'coach you' to get to this idea that I'm already thinking of."That's the thing people find annoying. Whereas self‑discovery is different, because that's, for me at least, you're discovering your own answer to the question. I don't really care if the answer that you get is the same answer as I've thought of or not.Matt: So often I think what every trainee hates is when the trainer is eliciting from them and they try to disguise it as self‑discovery.Questions we ask ourselves to reflectRoss: We talked about teachers asking questions and trainers asking questions. I think that probably all of us have found, when you get to a certain point in your career, there isn't anyone asking you questions and coaching you. It comes down to yourself, to be in charge of your own professional development. What questions do you guys ask yourselves to help yourselves improve?Tracy: I always try to ask myself...I read something or I heard something or just to find out a new concept and how can I make it relevant to my working context.Karin: Remember, Tracy, I was showing you the Chinese quote from my friend. The three questions. She said, whenever you talk to people, ask yourself, one, would people be able to understand what you say?Two, the things that people and the things that you mention, would people know about them? The third would be, would people be interested in what you're talking about, and why? I think those were three really lovely questions for us to ask ourselves.Ross: The other useful question that I find I ask myself is ‑‑ this is not so much as a trainer but as a manager ‑‑ when things go wrong and you often think, "Wow, it's because this person messed this thing up." So often that is the case.The most powerful thing that I find for helping me learn is stepping back and thinking, I can't change how my boss behaves or I can't change how this person in the sale department behaves. Those things were out of my control.Even though this was 99 percent this other person's fault, what's the thing that I could have done differently in this situation? I find that's a really useful thing. Also, for people who work for you, going, "This wasn't your fault."But, what's the thing that you could have done differently to prevent that from happening? Then all of those annoying situations, all of those problems when they arise, you can still turn them into some opportunity to learn something.Ross: Matt and Karin, thanks very much for coming in again.Matt: Thanks for having me, Ross.Ross: You're very welcome, Matt.Ross: Bye, everyone.Karin: Bye.Tracy: Bye.

Katrina: We are live. Matt: So you just wanna like rest that on you? Katrina: Sure. Katrina: Is this lighting gonna be good with the beach behind it for your videos? Matt: It's gonna be a bit hard to get it all in. Katrina: Hello. Matt: [inaudible 00:00:19] Katrina: I look amazing on my own live stream, but that's a one-time thing. We need it to look amazing on the actual videos. Katrina: Hello, people. People of the internet. Hello and welcome. I'm gonna turn the camera around so Matt can say hi to you. Katrina: Matt's gonna film, filming myself. I'll explain it in a moment. Katrina: So we're gonna do, hello Michelle. Hello, Amber. See, I find that the only way I can sit properly on this throne is to sit up like this, in some sort of a lotus ninja position. But I don't want that- Matt: It's gonna be like just wear your boobs. Katrina: Okay, perfect. Katrina: Hello, floating devil Katrina. Have you seen this? Come and check this out on my live stream. Centre more Katrina, so Matt can see. He's not seeing it yet. Look at those little floaty Katrinas. Katrina: And look that says 1%. Send some press play ones, guys, be helpful. Send some press play ones. Where are the press play ones. It's so cool. There's some Katrinas. They look like little possessed demons. And that says press play. Matt: That's awesome. Katrina: How cool is it? Katrina: Oh, and if you go watch this replay on my page, it has a banner down the bottom that says- Matt: Oh, [inaudible 00:01:36] idea. Katrina: Which is so next level here. High tech as fuck. I feel like my own live stream here is off-center. Who wants to see behind the scenes of creating my new funnel? Who? Who? Well, presumably all of you, or you wouldn't have jumped on. Hi, welcome. I'm gonna explain what we're doing. Hang on, I've gotta tell my team I'm live. I am live. Please share. Okay, don't forget. I'll just tell you right now. Do it right away. I'm messaging Kat [inaudible 00:02:08]. Katrina: I'm about to film, hang on, do you think I need my press play cushion in the frame there? Matt: I wouldn't see it in this but if you want [inaudible 00:02:17]. Katrina: Okay, yes. Pass it over. Throw it over. Katrina: It's happening here. Katrina: You can never have too many sparkles in a live stream. That's a proven fact. It's in the Wikipedia. Katrina: Oh, that's better. All right. Welcome to the show. Do you know what? Remind me always if we're filming and I have a hairband on my wrist, 'cause I'm always shitty about it afterwards. Lucky I just noticed. I'm shitty about it when I see the footage. Katrina: So Matt's here doing my professional videography. He's gonna create a new episode of what's it even called? Katrina Ruth Unchained or is it still called Kat Unchained? Matt: Kat Unchained. Katrina: Kat Unchained, if you don't know is one of my, it's my publicly created and edited and put together show which Matt films, edits, creates, Katrina: And it shows lots of cool insights behind the scenes of what I'm doing and what my team's doing and how I bring things to life. You should go check out previous episodes of that. You would get a real cool insight into the journey that is me. Even the journey of the evolution of Kat Loterzo into Katrina Ruth. Katrina: And today we're gonna create a new episode of that, 'cause why would you not? We haven't done it for ages, 'cause people are just travelling merrily around the world too much. Katrina: But we're also gonna film three videos, I think it's three videos. Let me find the three specific short videos that will only be like two to three minutes each and we're gonna use these videos, me and my team are gonna use these videos in my new funnel marketing. So i thought that rather than selfishly film only by myself and then you had to wait till you saw it on a Facebook ad and then you didn't understand what I'm even doing, why would I not just share with you the behind the scenes? If you love that idea and you think I'm amazing, send me extra love, hot emojis and extra press play ones. No, 1% ones, 'cause they're pink and they match the throne. Katrina: How's your footage? Am I all set up properly? Matt: Yeah, it's good here. Katrina: Before we start, I wanna remind you, thank you [Min 00:04:18], for dropping that comment right there. Before we start, I would love to remind you that there are, or tell you, because you might not need reminding, 'cause maybe you don't realise this but there's only three places left for reach out empire. Reach out empire has just begun a couple of days ago. It is my most transformational one on one intensive six weeks one on one, you and me, me and you, us together. I will kick your ass with love and compassion every single day and sometimes a little bit harder than that. You're gonna get super accountability. Super alignment. Super ass kickery and all the crazy results [inaudible 00:04:52]. You should check out just all the testimonies we'll be posting everyday. They are bad ass as fucked. I real, as fucked? I realised I've been, this is a confession. Katfession, you should film this, Matt, we can use this for some kind of little page. Who wants a Katfession? Katrina: Soon, I'll tell you what we're doing with the funnel. Here's my Katfession. Hashtag Katfession. I actually have two. But the first one is, I'm talking to this camera now, just so you know. The first one is I haven't been, pretty much in the entire history of my business or maybe back to the fitness business, I don't show client results. Like, I'll show them like once a year, or I'll sort of mumble mumble them under my breath. Katrina: I consistently get insane client results, like people making crazy amounts of money. Fast. But better still, alignment, random weight loss, which just happens from alignment anyway, whole life up levelled, location free stuff, quitting jobs, getting into [inaudible 00:05:42] relationships, whatever it is. And my clients are telling me this stuff every day. And pretty much for years, pretty much since I was showing bikini body results, like years ago. I just haven't shown that shit. And I think, I wonder if anyone else has done this? I think that I had some kind of reverse weird ego thing going on with it, where I was kinda like, "I don't want people to think I'm just kind of flaunting myself on the internet". Katrina: And so just kind of note it down and obviously, celebrate with the client, but then never tell people. And so I kicked my own ass around it. You've gotta kick your own ass from time to time. You can't wait for somebody else to do it. And I just got over myself and started fucking posting them everyday just since like last Sunday, but they're insane, the results that I've been posting and it's been so inspiring for me, 'cause it reminds me how bad ass my clients are. But I gotta admit, I've always been like, "What in the fuck? Do I not like making money?" I mean, clearly I make a lot of money anyway, actually, which is another thing just relevant to the fact that you make money from your energy, not from whether you post testimonials. But it does make a difference. So there you are. Katrina: So if you wanna see all those, you probably been seeing them all week on Facebook anyhow. Reach out empire. Three places left. This will sell out. My estimation is, my prediction is that it will sell out by lunch time tomorrow my time. So let's say, maybe 24 hours from now. So you wanna message me, message me, message me on my Katrina Ruth personal page right away if you'd like the full details and overview of that. I don't know why this is my new thing. I think it works for me. And I'll get you the details and if it's for you, we will get your ass in, it is one on one. You get unlimited one on one access to me, by the way. And also this is the final chance to work with me at the intensive six-week rapid result level for the significantly lower investment than the only other way that you can work with me one on one, which after this will be my $72,000 Inner Circle. And at some point, of course it's gonna be on reach out empire again, but it's gonna be way later on in the year. Katrina: All right. I had another confession, but I'm gonna save it. You can just stew about it and wonder what it is. It's super embarrassing for me. So we're gonna film three videos. Three videos. Here they are. What we're doing. I hate being under command you guys. I fucking hate it. So I know I said that I was gonna live stream this so that you can see behind the scenes of how we're creating my new funnel and I'll talk you through what I'm doing, because I think that's a nice thing for me to do and it's helpful of me. So I give myself credit for being a nice person and a helpful person, but if you wanna know the real initial reason that I decided to do that, it's because I fucking hate making things under command and then the way that I would feel happier about it is doing my own content at the same time. Even though, technically, this is my own content, 'cause it is for me. Katrina: And [Frank Cohn 00:08:33], who's my private mentor, and is the most hilarious man on the internet and also fucking amazing marketer and the only person I'll listen to on internet marketing has asked me to do this and so indeed, I will. Katrina: So what we're doing is were creating, I believe, a five or it could be five to seven small videos that are gonna be roughly two to three minutes in length each, I believe. Let me check the minute time over here of what they want. Katrina: No, okay. So, Matt, what's your take on this? Hang on, let's put Matt on the camera. People who are talking should be seen. So [Brahman 00:09:05] says it could be up to six minutes, but it can't be six minutes just of Katrina talking, can that mesh together with other interesting random stuff, mash up with testimonials and client footage or be [inaudible 00:09:21] stuff? What do you think about that? Matt: What's this for? Oh, for this. Katrina: The videos. Matt: Yeah, we can do that, yeah. Katrina: We can do that. You heard it. Katrina: All right. Of course we can. Like he's gonna be like, "No, we can't do that. I refuse. I won't do it." Katrina: Okay. So basically, I don't know why I'm worrying about how long I should talk for, 'cause I think we all know that I'm gonna talk for exactly as long as I desire to talk for and when I'm done, I'll be done and not before, but really it shouldn't be longer than five or six minutes, 'cause these videos are for Facebook ads and as much as I do think people love to watch my shit, they're not gonna watch Facebook ad videos for no longer than six minutes and they're probably not even gonna watch six minutes either. Katrina: Brahman says, "I would be okay with the video done professionally for six minutes long, but it can't just be six minutes of Katrina in front of the camera." I think everybody fucking wants six minutes of Katrina in front of the camera. I feel like that's offensive, but maybe not new people who don't know me yet. We would need breakaway shots of purpose-built footage samples from live streams and still images from the Kat archives. While I wouldn't wanna tell you what to say in each video, and indeed she should not, because good luck with that, attached is a high-level storyboard of what could be included in the videos. Katrina: Look how fucking strategic I am. I don't think I've ever done so much planning in my entire adult life. I'm gonna go off script now and do whatever the fuck I want. But basically, what we're gonna do is we're gonna have five, there'll be no business to [inaudible 00:10:44], John. I think you've manifested that I always reply quickly to your comments, 'cause I saw you said that the other day, now I find myself responsively doing it. You've somehow trained me on it. Katrina: I don't know if I care for that sort of neurological conditioning. So what was I saying? Five to seven videos. Here's how it works. You'll get the first video in your newsfeed. The first video is gonna be that one we made in Santa Monica, you know the one Chris produced from, the official one that shows the whole story and bad assery of me. That's a good video if you've not seen it. It's super high-level. Katrina: And then if they watch 25%, this is how the campaign works. If they watch 25% of video number one, numero uno, then they get elevated like in a, what is it, video game. They go to the next level. They get to watch the next video, which is gonna be this one. Katrina talking about journaling. See, even though I love journaling, and I'm totally happy to make a video about journaling, when I read this, my inner mind just goes, "Katrina talking about journaling." Okay, fine. I'll talk about journaling. Katrina: Why, what, when, where, how? We need the video to answer a question. Possible questions could be can journaling change your business overnight? No. But maybe. Okay, fine. Yes. Is this one thing the reason you're constantly stuck in your business? We gotta think of a question. Tell me a good question. Katrina: Don't worry, we'll get it. And then we want breakaway video shots. Video shots of Katrina journaling, still shots of Katrina journaling. Shouldn't be a problem. Okay, so we're doing that. Then we're doing a fitness video. What? No, we're just talking about self-care and fitness. And then we're doing messaging, about messaging and sharing and unleashing what's inside of you with the internet. I'm sure I have many things to say about that. And we're gonna do a sales one, as well. Katrina: Those are the four videos we're gonna film now. I may or may not livestream the whole thing. We're gonna let it be freaking real, right? So it's not supposed to look like no mistakes or something like that. There's gonna be outfit changes for this livestream, just so you know. Because that way, every time they get a new video on their feed, they're gonna see, I chose the scenery myself. They're gonna see the same background, but I'll have a different top on, so it'll look a little bit different in the feed. Katrina: So then each time they watch 25% of a video, they go to the next video, 25% or more and that's what they'll then see in their feed. And so the four videos that I just talked through, they cover what you might know, 'cause I've talked about this a lot on my four daily non-negotiables, right? So some form of inner work, like journaling. Some form of self-care like fitness. Some form of messaging and sharing your work when you're out with the world, and some form of sales activity. I say over and over again, these are the four things that you wanna do each day to be super fucking successful as an entrepreneur creator. Katrina: So the purpose of this funnel, this Facebook ad campaign, is to obviously indoctrinate people into me, into my message, into what I'm here to teach, get to know me, have some fun. We'll probably mash through some client testimonial stuff, as well, of course. And then at the end, or somewhere throughout, what it's gonna be promoting, what the funnel is promoting is my inner circle. Katrina: So as I just mentioned earlier, after these final three places for reach out empire are sold out, then I'm focusing only on the inner circle for some time now and really investing my time and attention into my existing private clients who are in reach out empire, as well as into the inner circle and growth of the inner circle. Katrina: And so, that's what I'm doing this campaign for, as well as obviously, general indoctrination into the Katrina Ruth community. And then there'll be other things that get marketed into the funnel, of course, beyond that. Katrina: So that gives you the whole story, now you're up to speed. Are you good with how it all looks? Matt: Yeah. Any chance we can move the front of it a little bit that way? Katrina: Yes. Yeah, that's good. All right. Let me have some water before we begin. All right, so- Matt: Do you wanna have a look before we shoot the whole thing? Katrina: Yes. Okay, we'll go and look how I look on the camera, because- Matt: Can you sit down for a sec? Katrina: Oh. Katrina: Can you get the whole Grateful Dead top in or not? Matt: I can. Katrina: Because one thing that drives me insane is that when I'm doing my own livestreams I can control my appearance, but when somebody else is filming, I have no fucking idea how I look and I feel very out of control. Katrina: All right. So anyway, what I'm gonna film now. I look amazing. All right, show the people. Good job. All right. We're set. We are safe to continue. Katrina: Anyway, so now basically, I'm just gonna talk to you about journaling, so really you can ignore the fact that I'm filming this behind the scenes and I'm just gonna drop some bad ass value and content on your ass and that way you don't even have to watch all the Facebook ads, you can save yourself the time. Matt: So you just look in this camera? Katrina: I can't talk to you guys, though. Did I put that back in the right spot? Matt: Yeah, that's fine. Katrina: I'm not gonna look at you. I'm gonna look at this camera. All right? Matt: When you're ready. Katrina: Do you know what? I'm having a moment of nervousness. I feel like what I need to do first is just watch a minute of Frank Kern's videos, remind myself of how he intros himself. That's right, people, sometimes I'm not sure of myself and I go into a mild panic. Label Frank Kern. We're all gonna watch a minute of a Frank Kern video now. He has 44,000 views on this video. I adore Frank. He's the president of the internet, if you aren't aware. Did you know that? Matt: Nope. Katrina: Just like I'm the queen of the internet. He has Tony Robbins on his video. I don't have that. Video footage: My name's Frank Kern. About ten years ago [crosstalk 00:16:33]- Katrina: What's happening? He seems to be talking fast. Video footage: ... great joy and honour to work with Tony. He's just a real fun guy and the same person that you see on stage and on screen is the same person you'll sit across the table from. Katrina: All right. I've got it now. I just needed some Frank Kern energy in my soul before I began. I got it now. Thank you, Olga. Katrina: Isn't it funny? 'Cause I have no problem live streaming for like 59 hours straight and it would be such gold content and why couldn't my team just not fucking chop the content out of a live stream and use that for the ads, that's what I get shitty about. As soon as I've got like a topic, Matt notices this more than anyone, 'cause he's the one that has to put up with it, then I'm like I don't feel as natural and I get it done eventually, though. Katrina: And then I'm proud of myself, because I'm continually just exploding past those comfort zones, people. All right, let's talk about channelling now. Do I need to turn like that way? Matt: You can if you want. Yeah. That's probably better. Katrina: So should we turn the whole throne a little bit? 'Cause in my- Matt: Yeah. Katrina: ... off centre now? If you know what I mean? Matt: Yeah. Katrina: Okay. Just the normal everyday sermon, should we turn the whole throne a little bit. All right. So now I'm not gonna look at you guys, but you're gonna get some gold about journaling. [inaudible 00:17:54] for five minutes, okay. Katrina: I'd make a terrible camera woman on a news show. I feel so nervous. Katrina: Hey, it's Katrina Ruth here from the Katrina Ruth show and today I wanna talk to you about the most powerful practise, which has transformed my business and my life and allowed me to bring in multi millions of dollars per year, just by putting my purpose book out into the world, connecting with clients who I consider to be my soulmate clients and doing the work that I know I was born to do in the world. Katrina: What I'm talking about is journaling. Now if you've never heard of journaling, or maybe you've not really dived into this as a practise for yourself, or you don't know much about it, then I know that probably the response you might be having right now is like, "Journaling? How can journaling really change your business or allow you to create anything that you want into your life?" Katrina: And that's exactly what I'm here to tell you. I feel so passionately about this that when I hear that people don't journal, or they don't journal consistently, I kinda feel like as if they would've told me that they don't drink water. I feel like alert. We need to tell somebody. This is the problem. This is like a national disaster. How are you living like this? I mean, I understand that you're somehow surviving and getting by, but do you realise how powerful this practise is to allow you to call in and to create everything in your life? Katrina: Now I've been journaling since I was about six or seven years old. I don't think I was using journaling for manifestation at that point in time. I think I was logically documenting my day, like dear diary, and then when I got a little bit older, I'll admit I used to hide in the bushes in the front yard of my parents home and I would kind of take notes like Harriet the Spy. I would take notes. Some people as they were walking by and then I would make up stories about them. Katrina: But by the time I got to about 18 or 19 years of age, I naturally or maybe I read it in some personal development books, probably heard about it from somewhere, but a lot of it just kinda naturally happened. I love to write, I love to be inside of my own head, I'm a natural introvert and I am a writer first and foremost, and so I started to just naturally journal about a lot of my hopes and dreams and I guess, use it as a way to process my thoughts, but also write down goals and ideas, do brainstorming, make little plans and slowly but surely, over time, I noticed that I had this pretty consistent habit of writing down the things that I wanted in my life, so kind of like, yeah, my dreams and my visions and the things that I wanted to bring to life. Katrina: Probably when I was around 21 or 22 years of age, I started to learn about and understand about manifestation and I know I watched the movie the Secret when it came out, which was roughly around that age for me, as a lot of people did and I was sort of fascinated by this idea that you could just focus on what you want and then create it into your life. Katrina: And pretty much like I do with everything to do with personal development and creating your own reality, I straight away believed, even though I didn't understand how. Katrina: Now if you have that same sort of belief inside of you, even if you don't understand how, then I know that you have so much available for you, that you could literally step into within the next several months, the next several weeks, in fact even now, using the power of instant manifestation. Katrina: And this is exactly how I live now and how my tens of thousands of followers and clients around the world and smaller group of private clients, obviously, but how my extended community and clients around the world operate. We call in our reality. We write into reality the things that we want. Katrina: For me, I've now been journaling in that way since, well, at least when I was 21, 22, journaling my affirmations and dreams and goals down, I'm 38 years old now, and so for well over a decade, for a decade and a half plus, I've been actively writing down what I wanna create and I've been learning different things about journaling and the power of our words along the way. Katrina: What I wanna impart to you is so powerful and so important that I feel like it's almost impossible to get it through to you, but I guess to just kind of make my point here, every single thing that I've written down, that I then held a belief with some faith around has come to life. Katrina: When I look around me, like literally right now when I look around me, I'm in my own studio right now in my home. I've got full wall-to-ceiling ocean views on seven balconies in this home. This is a double story sub penthouse apartment. I've got my own studio. I make millions of dollars a year just by showing up and being me and writing and speaking to the camera like this. Katrina: I work only with bad ass soulmate clients who really align with my message and who I feel like are the same sort of person with me. And they kick massive ass, they take names, they create incredible businesses all around the world doing what they love and on top of that, I've achieved my fitness goals. I continue to achieve and maintain my fitness goals, lifestyle goals, love and romance, fun and adventure, friendships, you name it. And every single one of those things started with me writing down my dreams in a journal. Katrina: So here's what I want you to do. I want you to think about what is it that you really want. Firstly, are you admitting to yourself what you really want? I think one of the reasons that journaling is so powerful is it's kind of like a mirror in front of you, right? It's holding up that mirror in front of you. And you can't run from that. You gotta look there, look it in the eye and look your own inner self or your highest self in the eye and confess what's in there. I think that most people out there are continually running and hiding from their dreams and refusing to pay attention to the message that's coming through them. Katrina: So journaling is a powerful tool to simply acknowledge and let what's inside of you come up and put it into words. Words are powerful. Words create reality. Yes, you can do that without writing them down, however the written word is incredibly, incredibly fucking powerful. Katrina: And so when you write that down, you lay claim to it. You take a stand. You create some accountability around it and you already in fact, start to bring it to life just from writing it down. In fact, there's many different tips and tricks around journaling for how to word things in a particular way that brings them to life faster and that's something I can certainly teach you more on and talk about as we continue our journey of discussion together. Katrina: But for now, I want you to think about what is it that's inside of you that you're hiding that you're not maybe admitting to yourself that you're running from. Can you put that into writing? And then from there, it's a matter of stepping into permission around it, right? So acknowledging first, this is what I want, this is what I desire, this is what I feel is available to me inside of me. Katrina: And then through that process of writing it down, taking the time internally to go, you know what? I'm going to give myself permission. No, I don't know how, I have no clue where to start or what I would do to bring this to life, but I'm going to give myself permission that I do get to have this. That can feel incredibly scary. Journaling is a scary and confronting thing to dive into. Katrina: And from there, though, it's faith. It's faith-based. So if I've given myself permission to have this stuff. If I've acknowledged that it's inside of me. If I then choose to believe and have faith that I could bring it to life, then what aligned action am I going to take as I go into my day? Katrina: And so this simple process might take you 10 to 15 minutes in the morning of just kind of checking in, tuning down, writing down some of the things that are inside of you. You don't then have to go and make an action plan, but it's about the fact that you've set that internal compass. You've pointed yourself in the direction of what you want. It will impact your actions throughout the rest of the day. You can take a moment or two to think of what is an action I would take from a place of really believing in yourself, but you know what? Journaling is so freaking effective, that even if you don't do that, you've literally just moved yourself in that direction. Katrina: So I can't tell you how passionate I am about journaling or I feel like I can't, but I just did maybe a little bit of a decent job of trying to explain that to you. I hope you found it really helpful. I hope you get out there and give this a go and if you have a journaling habit that you think that you could maybe increase a little bit, then I really encourage you to do that. Leave me a comment below. Tell me your experience about journaling and what are you gonna make some changes and shifts in that area. Katrina: I'm Katrina Ruth.Have an amazing rest of the day wherever you are in the world, and do not forget, life is now press play. Katrina: All right. First one done. I have no idea how long that took. How long did I go for? Matt: Four minutes. Katrina: Oh, is that all? Matt: Yup. Katrina: Great. I thought it went way longer. Matt: Oh, actually, it's a lie. Katrina: It's a lie. Matt: Six and a half, seven. Katrina: What do you guys think? Was that helpful around journaling? What's going on? People in the comments are saying they never journaled. Okay, John, you need to watch this whole Facebook ad sequence when it goes live. Everyone freaking journals. For the reasons I just explained. By the way, none of that was scripted. I had no freaking clue what I was gonna say, I just opened my mouth and it popped out. So I had a little few fumbles there, but we'll either leave them in or Matt will edit them out and put some other different footage in there or whatever is needed, right? Katrina: So you just saw me like, I know I didn't freak out for ages. I am pretty practised, I guess at doing this sort of stuff compared to maybe a lot of people. But I still, it doesn't feel comfortable for me to do this stuff. I feel like out of my comfort zone. It's definitely why I put this live stream on, so that I would kind of put myself in that accountability and I knew that it would elevate my energy having you here so thank you and I appreciate you for that. Katrina: I knew that it would provide good content for you, as well. Good content for the YouTube show, so I'm literally creating three pieces of content at the same time, if not more, 'cause then we can pop it on Instagram and all that sort of good stuff also. Katrina: But I guess my point to you is, and this probably should be me just doing the messaging video now [inaudible 00:27:14]. But my point is, you've gotta just start, right? Like I feel so squirmy when I do kind of professionally created content. I don't do it anywhere near as often as I do my normal day-to-day messaging, so I'm less practised at it in that regard, but I still step up and I take that leap and I open my freaking mouth and I let shit come out and I get better and better each time. Katrina: Like even now, how I'm presenting and even how I feel inside of myself compared to when we were filming when we first started working together a couple of years, it's a whole different thing, right? So just wanna remind you of that, if maybe creating a high level of content has been something that you're avoiding in your business. Katrina: Okay. So we're gonna do next video now, which is around self-care. Oh my goodness, this is so good. I'm so excited to speak about this. We're gonna speak about self-care, health and fitness being non fucking negotiable for entrepreneurs, except I'm not allowed to say non fucking negotiable on a Facebook ad, so we'll see how we go. All right. Should I just go? Matt: You gonna change? Katrina: Oh, fuck. Thank you. Matt: [inaudible 00:28:14] Katrina: I better get changed. Matt: Do you want me to, just change it all, that'd be fine. Katrina: Okay. Katrina: All right. We'll be back with an outfit change. Katrina: All right. Matt: Good to go? Katrina: Yes. This is my favourite ever top in the world, 'cause you can see my tatties through it. Look you haven't even seen it yet. Matt: Oh, I haven't. It's sick. Katrina: In front of everybody else. It's like psycho. All right. Just a little intermission there. It's not done yet, though, you guys. Go around here next. I'm getting my boobs done in three weeks. Matt: Are you? Katrina: Yup. It's all happening. Matt: Where you getting that done? Katrina: South port. Dr. Ian McDougall. He's apparently amazing. Katrina: I'm gonna do such a post when I get my boobs done. You know how everybody gets their boobs done and then they pretend that they didn't and they just kind of, they don't say anything about it and they just hope that nobody, but probably particularly their parents won't notice. I'm gonna do the opposite of that. I'm gonna post about it, and I'm gonna blog about why I haven't done it earlier, which was largely just that it wasn't a hell yes for me. But there was also a part of me that was like I'm already so out there, I'm already too much. Kind of like who do you think you are type thing. Like I've already got, you know, I've got like a super successful business and I'm in shape and now I've got tatties all over me and my hair is extra shiny and now what? I'm gonna have boobs as well? It's all too much for the world to handle, so I thought about it, but I felt like it makes me seem like I think I'm all that. Katrina: And so then I noticed a lot of times men will post up about, "Ladies, you don't have to get your boobs done or whatever or change your body or any sort of work done." I haven't had any work done at all, actually, but if I wanted to, I will. And they think that they're putting a supportive post up, but I just find it interesting because women would never put a post up about what men have permission or don't have permission to do on their bodies, but it's kind of like women's bodies are up for grabs as far as conversation around whether you should or shouldn't do that. Like sometimes men will post like, "You should be happy to just be, we love you just as you are." [inaudible 00:30:53] a nice intention that maybe they're trying to be nice, but it sort of feels like it's reverse shaming. Do you know what I mean? Like that if you would do that, then you're not being authentic or real. I feel like I can get so much content out of this. And it should go viral. Right? Matt says yes. Okay, you guys heard it here first. That's happening May 29th. Everybody write it in your diaries. Katrina: We should film a show, not the actual fucking surgery, but there should be a show about that, for sure. Because it's a transformational moment in somebody's life. I feel, I don't know. I haven't done it yet, but I would imagine so. Katrina: Okay, and also I should probably be in the Gold Coast bulletin, 'cause I'm probably the last female in the Gold Coast to get her boobs done. Katrina: Have I changed angles now? Oh, no. You just changed angles. Okay. All right. So now we're talking about fitness and self-care. Matt: You good to go? Katrina: Yeah. Katrina: Hey, it's Kat here. Katrina Ruth from the Katrina Ruth show. Today I am here to give you a little bit of a smack down around fitness and self-care with love and compassion, of course. Katrina: Here's the deal. I have worked with entrepreneurs, high performers, driven creators and bad asses for several decades long and I do indeed classify myself as one of those people and what I've learned in that time is that fitness and self-care is non-negotiable for an entrepreneur or should be, in my opinion, non-negotiable for an entrepreneur. Katrina: And it is something that can drastically and massively improve the results that you're getting in your business, in your income, obviously in your energy, in your happiness, in your ability to access creativity and flow, and even in how much time you have available. Many, many other benefits also. Katrina: Here's the deal though. I don't wanna come in here kind of like, all right, I'm here to kick your ass about fitness and you've gotta get to the gym, and you've gotta be in shape and you've gotta do this and this and this. In fact, not too long ago, I heard that there was some people [inaudible 00:32:51] who were kind of like, I guess you can call it, hating on me, or feeling triggered by me is maybe a better way to say it, because they said, "Oh, you know, that Kat, she just thinks that everybody has to be hot. And she just talks about being hot and being fit all the time". Now , if you don't know me well, then you might not know that my background was in fitness. I was a personal trainer for 13 years and my first online business, which I began in 2006, and which I built up to nearly a million dollars per year income before I transitioned into the business that I've created now, that was a fitness business. Katrina: So it is something I'm very passionate about, that I have a really solid history in. I've been actively involved in the fitness industry now for over two decades, and it's part of my everyday life to this day. Katrina: But let me tell you about this everybody should be hot and fit thing. I may have said everybody should get to be hot. I may have said something like that. In fact, I wrote a blog post around this topic not too long ago when I heard that people were getting like a little bit upset [inaudible 00:33:40], but what I mean is, when I talk about everybody getting to be hot and fit and in great shape is that hot AF energy. Why did I just say AF? Hot as fuck energy. That hot as fuck energy that we should get to experience and be able to [inaudible 00:33:54] into our businesses and lives. Katrina: Hot is an energy, right? And it comes from when you're in a place of feeling really proud of yourself, really good about yourself, and when you know that you're in alignment with your values and with what's important to you and with how you're showing up in your business, in your life, in all different ways and areas. So that's kind of the hot thing, right? Katrina: But if we look at the fitness and self-care thing in a little bit of a broader spectrum way, not just about how you maybe look or how you feel. Let's really consider and look at how this relates to entrepreneurs. To me it's quite shocking and I find it, I guess concerning or I feel sad or worried when I hear that somebody who's really wanting to take over the world and just create an amazing empire during their purpose work in the world is not consistently attending to their fitness and self-care. Katrina: Now, I fully understand and have compassion and empathy around the fact that not everybody has that background or history. I am so grateful that I built this habit before I was even 20 years old and it stood me so well until this day and it's definitely crossed over into many other areas of my life. Katrina: So if you don't have that background or that habit, of course it's gonna feel like something that you don't necessarily have time for, or it feels like it should come second to your business or maybe second to business and being a partner or being a parent or whatever it might be. It feels like something that you know is important maybe or that you do in some sort of a somewhat consistent fashion, but that it kind of gets left off on the days when you're busy or on the days when you've got a lot of balls in the air with your business or in the times when you don't really feel like it. Katrina: So I fully get all of that and I'm the same as anyone else, I have habits that I'm still working to implement. Fitness, however, is a habit that's really well implemented for me in my business and life and I really, literally, legitimately consider it to be non-negotiable. It's something that along with journaling, along with daily messaging in my business and sharing what's inside of me, along with sales activity, these four things, fitness being one of them, I consider non-negotiable and I make sure that they happen everyday. Katrina: The reason is, that I know that when those four things come together on a day-to-day basis, I'm moving the needle in all critical areas in my business and life. I'm progressing forward. I'm creating momentum. I'm creating results. And these things all work together to just create faster and faster momentum, flow, results, outcomes, access to the super powers that are inside of me, you name it, right? Katrina: So I feel like when I'm taking care of these four areas, and this is what I teach my high-level clients in my inner circle for example, as well, that I've taken care of the big blocks that are really gonna move me forward. Katrina: Of course there might be a million other things that I wanna get done for the day, which may or may not be given some time and attention through the day, but you know what? Even if all those extra things are ignored, if I take care of my own inner work, my mindset work like my journaling, my fitness and self-care in some way, shape or form, whether it's at the gym, or whether it's elsewhere, my messaging and sharing with the world and my sales activity, that's gonna get me going forward even if everything else got ignored completely, right? Katrina: So where fitness really comes in is it's not something that takes time and energy, it's something that gives you time and energy. In fact, just the other day I was having a conversation with one of my closest friends and she was saying how she's just been eating so much more while in a fitness routine, and she was kinda like, "Isn't that weird?" And I was like, "Not really, because of course you're gonna overeat when you're not working out, because working out gives you energy". So if you're not getting that energy from going and moving your body and moving your digestive system and kind of moving your mind, as well, and clearing out the cobwebs, then you're gonna naturally go reaching for and looking for energy elsewhere. Katrina: And particularly for an entrepreneur and somebody who's building a business from home and maybe you've got kids running around or you just got a hectic life going on and you're kind of on the go, or perhaps you travel a lot, like me. It's really easy to obviously just reach for kind of convenient foods that are not necessarily ideal or even maybe you're trying to be a little bit healthier but it's a load of protein shakes and protein bars and that sort of thing, which is not necessarily real food. Katrina: Look, I'm not here to school you on this what you should eat. I actually don't follow a diet at all. I eat intuitively. I work out intuitively. But what I am here to say and to suggest to you, is that if you were to start making a small amount of space and time for your fitness and self-care everyday, even like 20 to 25 minutes where you gave some sort of time and attention to taking care of your body, to moving it, to expanding it, to freeing it up, to going into some kind of a physical, or mental or spiritual meditation, which can come about from that, that you're gonna find that you have time abundantly given back to you, energy given into you, you clear out any sort of kind of messiness that's going on emotionally, or you had that's distracting you form being in flow in your work. You sort out problems. I like to set intentions at the start of my work out time. Katrina: There's so many benefits that go far and beyond the obvious kind of like, if you want a gym body type thing. If you want that, cool. But really what we're talking about here is getting your body working inside and out in the way that it was meant to. So I really urge you to consider what building blocks you have in place in your business and life at the moment. Katrina: Are you taking care of the fundamental things that are actually gonna elevate you into being that next-level version of yourself who automatically has the energy, the confidence, the creativity and the access to super flow required in order to show up for all the different areas of your life. I don't think I gotta remind you when you're taking care of yourself inside and out, it's not about how you look, it's about how you feel, which dictates how you look and certainly also dictates how you're showing up and what you're putting out there for the world. So I know you have massive dreams and so much you wanna accomplish here and it's all available for you. Everything you feel inside of you is always available. Katrina: We've gotta look at, if I'm gonna be that person, if I'm gonna be that next-level version of myself, and also accomplish all these fricken things in my business and life, I gotta take care of myself like a well-oiled machine, right? I've gotta treat myself as a premium machine. I've gotta treat myself as a temple, basically, that's gonna last for life and that is gonna be operating at a standard of excellence such that I can do all these amazing things that I wanna do into the world. Make millions of dollars. Impact millions of people and change the whole fricken thing. Katrina: That's it for me for today. Leave me a comment below. Tell me about your fitness routine. I'd be happy to answer any questions. And don't forget. Have an amazing rest of the day wherever you are in the world. Life is now press play. Katrina: All right. [inaudible 00:40:08] is watching. That's our second video completed. Cool. How long did that one go for? Matt: Almost eight minutes. Katrina: Eight minutes? We might have to chop some bits of it out. Actually, what do you think? Eight minutes? Too long? My brother's on the live stream. Okay, what are you guys talking about? We have shows here about that. About what? About the boobs or the fitness? Okay. I'm gonna go straight into the next one. Katrina: If you jumped on late to this live stream, we're filming some videos here for my new marketing campaign, teaching people the fundamental stuff that I believe is really important and that can change your business and life, so you're getting all my best secrets right now. We're gonna make these into some bad ass Facebook ads and we're gonna open up the inner circle. There's so many new bad asses. Ash says can work with eight minutes. I'm sure we could chop bits of that out anyway. Matt: Did you wanna change tops? Katrina: Yes. I forgot again. All right. We're gonna go into the messaging video next so if you wanna hear me talk about how to message and why it fricken matters, communication with your audience, stick around. Katrina: [inaudible 00:41:50] Katrina: I think you could wear it over the, check it out, I'm wearing my bodysuit on top of my pants. Looks like I'm about to record a 1980s video for fitness. I'm gonna do a fitness video now. But you won't see that on the video. On my own video. Matt: Where's the kids? Katrina: They are probably at [inaudible 00:42:17] digging through [inaudible 00:42:18] toys. She picks them up today. Matt: [inaudible 00:42:24] Katrina: Oh my God. Ashley, I don't know. Can you remind me, you just reminded me that when we're in L.A., are you gonna be in L.A. July 11 and 12th still? Matt: Probably. Katrina: Oh my god. Matt: I could. Katrina: If you are, you can film [inaudible 00:42:36]. Katrina: And we're all gonna go to Ashley's new house in L.A. and have a slumber party there. But I'm doing, you know I did the retreat here in November. I'm doing the L.A. one in July at the Paley House in West Hollywood, which by the way, I haven't told any of my clients yet and I just randomly announced, so just so you know. Katrina: Can you get me some let warmers and then we can do a fitness video? Katrina: All right. Yes, Ashley or John O., remind me we're gonna film a hip hop music video with my clients and we're definitely gonna film like body suit and leggings fitness video together and Matt's gonna film it. He just found out about that right there. Katrina: Everyone's gonna go to Ashley's place and we're gonna have martinis. 'Cause she's moving to L.A., my friend actually. I don't know if you'd remember, but you would know her if you saw her. She's from Sydney. So she's moving to L.A., so we're all just gonna go sleep there. Katrina: All right. Now I've lost my train of thought 'cause I got very excited about we're gonna do the hip hop video and the fitness video. It's actually critical. If you're joining the inner circle, just to let you know, you're gonna be involved in shenanigans. It's actually a requirement. It's part of the initiation, except the initiation just keeps going forever after you joined. Katrina: We leave tomorrow. Shit. Shout out. Following your dreams. Moving to fricken L.A. Bad ass. Katrina: Okay, now we gotta focus. Freaking focus. People stop distracting me. So now we talk about messaging. Katrina talking about sharing her message. Why? What? When? Where? How? Possible questions could be how to create and distribute your message anywhere. Spend 6% of your day on this? I spend my whole day messaging. My whole life is message. My whole life is monetizable. I'm just like, if you come into my life, just know that you're gonna be turned into content. I'm just letting you know. Literally. Katrina: All right. I'm ready. Maybe give me like some kind of sign when I get to five minutes, though. I feel like I'm just gonna get longer and longer with each one, 'cause I'm getting more excited. Matt: [inaudible 00:44:45] Katrina: Yeah. Cool. Katrina: All right. Katrina: Hey, it's Kat here from the Katrina Ruth show. Today we are gonna talk about one of my very favourite things to talk about of all, which is messaging and specifically, unleashing your message, your ad, what's inside of you onto the world. And the reason that you would wanna do that is, because you wanna do it. Actually, if you're watching this and you resonate with me and the things that you've maybe been seeing and you feel coming through from my bad ass little videos that I'm making for you, then I'm gonna guess that you are naturally one of those people like myself, like my incredible inner circle private clients, who wants to be seen and wants to be heard. Katrina: Let's just be honest. When you're having a party or you're having a dinner, or you're at someone's thing, you are the one who wants to be the centre of attention and you get kinda loud and kinda shouty and kind of excited, and you tell amazing stories and really, everybody should just shut up and listen to you, right? Right. Katrina: I know this for sure, because it's how I am. It's how my eight year old daughter is. It's how every single one of my inner circle clients are. In fact, it's hilarious when we all get together, because you've basically got a whole room full of people that all think that they're the one person who should be talking and I've even had clients tell me that they get kind of shitty at me when I'm presenting my own retreat or event, 'cause they're kind of like, "When will she shut up so that I can talk?" Katrina: So if that's you and you know that you have powerful stuff inside of you to share with the world, you know that people should actually be paying just to listen to you and to be around you, then I've got fabulous news for you and you may already know this, but I'm just gonna kick your ass with it a little bit more. You can get paid to do this stuff. You can get paid to share your message. Like literally just what you're thinking and feeling with the world on a day in day out basis. Katrina: It is actually exactly how I built my online business to where it now makes multi six figures per month, so it's a multiple seven-figure online business, continually growing. All I actually do is live my life and be me. Okay, I feel like I'm gonna hiccup. It's under control. Katrina: And document that. And show what's inside of me. And so I write a daily blog. It's called the Daily Ass Kicker. I love to write. I'm a writer first and foremost, so there's no rule that you've got to write a daily blog post or anything like that, but that's what I like to do. Katrina: I like to create videos, as well. I do a lot of Facebook live streams. In fact, right over here I've got a Facebook live stream happening at the same time as filming this video for you. Katrina: So I'm continually sharing my message. So messaging is simply the process of sharing your message with the world. And by me doing that and doing it consistently for some time now, for a period of years in fact, on the internet, I've been able to attract in my soulmate clients from all around the world. Women and men who think like me, who know that they're born for more. Who know that they're that 1% within the 1% person, who always also have something to share with the world. Katrina: I've been able to build a location-free lifestyle where I'm never bound to any time or place. I can go where I want when I want with my children. I made amazing friends with people all around the world. I've been able to get this amazing apartment that I love and I guess all the other dream things that I've got in my life. Katrina: But mostly, I've been able to step fully into my purpose work and into a life where everyday I get to wake up and all I gotta do is open my mouth and open my soul and be myself. Katrina: And that's the crux of my whole entire business. I would certainly love to share with you a little bit about how that works, because here's the deal on messaging. There's a lot of people on the internet who are posting stuff online, right? I don't gotta tell you. So posting blog posts, Facebook live streams, YouTube stuff, Instagram stuff, you name it, it's out there. Katrina: However, what is very rare, and the reason why powerful entrepreneurs [inaudible 00:48:26], perhaps even including you, and not getting paid the way that they should be getting paid, is that they're sharing the surface space. Katrina: They're sharing something where it's like okay I told a story. Or I wrote an inspiring blog post or a motivational blog post or I totally [inaudible 00:48:42], or yeah, I did a Facebook live or I did a video or whatever it is. It's got to have the soul in it. Katrina: For me messaging is firstly so easy, it's not something that I find difficult or that I've gotta think about like to think about how to write a blog, how to do a live stream. Yes, I get nervous. In fact, I was freaking out before I filming these videos, 'cause I just felt self-conscious about doing professional videos, which I'm doing today for you. Katrina: All right? So it's not about not having all that. But I don't have to think about what to say. I don't think about what to say ever any day of the week at all, and I create a lot of content. And the reason is that I don't think about it, is that I give myself permission to just say what's inside of me, right? Katrina: So messaging kind of all the time. I write a lot of content and I produce a lot of content, but yet I feel like I'm not really doing anything. I feel like I'm just expressing what's inside of me and that's what I love to do as a person, anyhow. Just the same way as my eight year old daughter and my four year old son want people to shut up and listen to them. And they're not like this is work. I've gotta get paid in order to express myself and make people stop what they're doing and listen to me. That's what they want. Just like that's what I want and that's what I know you want. Katrina: But for this to work, it's not only understanding that it is about just sharing what's truly inside of you and not making it complicated. Not trying to plan it out, not trying to think it out. It's also about understanding that for messaging to work and for you to build a business, based on you as a messenger, as an artist, creator, leader, then you've gotta be giving people the whole truth. The truth, nothing but the truth, and also the whole truth. Katrina: So yes, that means the stuff that feels really vulnerable or scary to share. Or maybe you think like a lot of my clients think and I have this conversation frequently with my high-level clients. Oh, that's like embarrassing, or I feel self-conscious or is that good enough or who am I to speak about this or I already said that a million times. I feel like everything I'm saying is being repetitive. Katrina: These are all exactly the sort of things I fully understand because I've had all those thoughts myself and I work on it continually with my clients and what it's about is plain and simple. Katrina: What if you got out of your own way? What if you dropped your story and dropped all the bullshit about whether or not what you have is good enough or whether you're good enough and what if you just gave what's inside of you permission to live and permission to be expressed and permission to get out there into the world. Katrina: So when I feel stuck or unsure or when my clients feel stuck or unsure, I remind myself or I remind them, it's not about you. It's about the message. Take a deep breath. Do what you gotta do. Put some music on. Put some [inaudible 00:51:06] on. Have a coffee. Whatever. And then let what's inside of you out. Imagine the power of what could happen in your business and life if you just consistently, every day, starting today, began to share what's inside of you in an unfiltered and no holds barred way. Katrina: I challenge you to do this. Drop me a comment below. Tell me when you went and posted a new message. Leave a link, even. I'd love to see it. Have an amazing rest of the day and do not forget. Life is now press play. Katrina: Okay. Hey, Laura. Get out your own way and save lives. Exactly. Katrina: All right. Shot out to everyone that's just jumping on. We are over here filming behind the scenes here. Filming for my new funnel. There's Matt. He's doing my video work. He's gonna match up some amazing Facebook ads from what we're doing today. I'm just live streaming so you can see behind the scenes. We've got one more to do, I believe. And that is around sales activity. So if you'd like to hear me talking about how bad ass, how bad ass? I don't know. That doesn't really relate to what I was gonna say. Katrina: If you'd like me to talk about sales activity. I'm gonna do it whether you'd like it or not. But if you'd like to listen, then you can listen on for this next final video. Katrina: Hang on, wait. Ashley, if you're still in the live stream. I sent you a what's app that I need you to enter. Okay, I have a client here. A bad ass client, who's like do I wanna meet you in New York or L.A.? I think both. Oh, do I wanna do fourth of July in New York or L.A.? What say you, Facebook? Where should I do New York, or where should I go? Matt: L.A. Katrina: Matt says L.A. You recon? Why? Matt: It's fun. Katrina: [inaudible 00:52:44] fun here. Matt: I'd rather be in New York on the fourth of July, so L.A. was fun. Katrina: Okay. L.A. it is. You've heard it here. Katrina: All right. Oh, hang on. I've gotta change again. Forgetting every time. All right. One more outfit. One more video. And then I think there was one other little video, but we'll do that off camera. Katrina: Okay, I'll be back and we'll do the sales video. Hey, hey to everybody who just jumped on. Katrina: All right. I'm making a rare appearance in a t-shirt. I basically never wear sleeves. Look at this cool shirt. [Collette 00:53:32] bought it for me. By the way, you don't have to wait for the, my hand looks massive. You don't have to wait for the Facebook ads to drop in your feed if you know that you're already supposed to be in the inner circle and by the way, you could still get into the room for our July retreat. Oh my goodness. Next-level [inaudible 00:53:55] and money making is what goes down on those retreats. It's always next-level inappropriate shenanigans. You should message me about that now if you know that that's the level you wanna play at. I can tell you all about it. Katrina: Okay, so now. What? More videos? I thought it was only one. All right. Okay. We're gonna do sales activity. So now I'm gonna talk to you for a few minutes about sales activity. Katrina talking about selling naturally. Electrolytes. Going out shirt. How good is this? Just so people know, I'm not going anywhere. Sitting right here on my throne. I guess we'll go out later then. And so some footage of me drinking espresso, 'cause we haven't done that enough times. Matt: And it's Friday. Katrina: And it's Friday. So clearly, it's required. Katrina: Sales is not a dirty word. Do you know what? I don't even wanna fucking market to anybody that thinks sales could be a dirty word. They can all go mosey on along to another town. How selling is a daily non-negotiable in my business. So I'll talk about that. All right. I think we can do it. Katrina: Actually, I'm gonna put some more pink lipstick on for this video. Katrina: [crosstalk 00:55:43] Katrina: Do you think that there's a single man in the world that thinks having those plumped lips where it sticks out on the side is a good idea? I think John's the only man on this live stream. But Matt said no, so John, add your vote. Katrina: We were just talking about it while I was in there fixing up my lipstick. All right. Ready? Do the five-minute thing again. Matt: Okay. Katrina: Hey, it's Kat here from the Katrina Ruth show and I am so fricken [inaudible 00:56:19] excited today, 'cause I'm gonna talk about one of my four daily non-negotiables, which is sales activity. If you've been watching my videos pop through your feed, then you'll know that my four daily non-negotiables are in fact, daily mindset work in journaling of some kind. Getting connected to that inner game. Setting your internal compass so that you go in the right direction. Fitness and self-care, of course. Non-negotiable for entrepreneurs and driven bad asses like you and I. Katrina: Some form of messaging, because you are in fact a messenger, a leader, an artist, a creator, and you wanna share what's inside of you with the world and then fourth and finally, selling. Because guess what? If you wanna be an entrepreneur, if you are an entrepreneur, [inaudible 00:56:58] of course, but if you want to have a successful business, you are going to need to sell. You're gonna need to make money in some way. You need to ask for money. Katrina: Whether you're asking energetically or like on the actual internet, by telling people on Facebook to buy stuff from you. I did not really make any money in the first three years of my online business, actually, I must admit. So I started marketing in 2006, except I wasn't marketing at all, I was blogging. Katrina: And for the first few years, I made no money at all and it took me maybe two and a half years before I realised that the key reason that I wasn't making any money was that I wasn't actually selling anything. So I just kinda laugh about it, but the truth is, I didn't set out to be a marketer, I set out to write or be a blogger and then gradually, back then, twelve years ago, I gradually kind of started to learn that this internet thing was somewhere that you could make money. Katrina: I've actually always been really good at sales, and so, you know, from a young age, I've been selling things and I've always had a hustler side. Hustle. Even as a little kid. When it comes to online marketing, I've been marketing online for over 12 years now. I've made millions and millions of dollars on the internet. I've gradually evolved and fine tuned my business to where it's completely based on me getting to wake up each day, do what I love, make money for my purpose work and live my life on my terms so somebody I met recently said to me when they kind of connected on Facebook and how to look at my life and my business like, "Wow. You're really living the dream, hey?" And I said yeah, I am. And I did the work for it. And so I'm really proud of myself, with what I've created and I'm very passionate about sharing how to create a business and a life that's location free and freedom-based and purpose-based for women and men who are like me. Katrina: And when I say like me, I mean you've always known that you were born for it, that you were born for more. You've always known you're here to make millions. Impact millions and even change the world. And you've always known that there's something powerful inside of you to get out there to the world. And so if that's you, well, probably if you're watching this, then you're already showing up online in some way, shape or form. Katrina: You might be early on in your journey or you might be well down the track and you're already making a lot of money. Sometimes I have clients come to me who jump into my inner circle working with me privately, who are already making 10, 20K, 30K, 50K a month. Other times, they're completely starting out and there's no money coming in yet. But what joins my clients together and the reason that my clients get such rapid results, big money leaps and bounds, big alignment leaps and bounds, big lifestyle shift leaps and bounds, as well as all other areas, is because they are that person who has that inner flame and who's always known that they're gonna do something amazing with their life. Katrina: So if that's you and you relate and maybe you are already selling on the internet or selling off the internet, or wherever it is that you're selling, I just wanna remind you, though, that if you just make something like daily selling and sales activity part of kind of who you are, if you make it inherent to who you are, and you make it habitual, then you can elevate your income 10 times, 20 times, I believe even 100 times more in a very, very rapid period of time. Katrina: Now this is obviously not just about how much freaking money can we make on the internet? That's amazing and it's super cool. And it allows us to have an incredible impact into the world doing our purpose work. I don't think I need

Welcome everyone to Down the Bunny Hole! in todays episode: -Info about Tom -Acoustic AVA -Info about Matt -Did they find how to bring Tom into Blink without him? -Side project breakdown! -Packie picks from Demos, Odds and Ends! -Zach reaches into Babylon! Join us, fuckers!

The guys discuss the boycott of Amazon over the products of an unnamed presidential candidate. They also talkabout how a business should handle a boycott and whether it's possible to exit one unscathed. Full Podcast Transcript NASIR: Welcome to our podcast where we cover business in the news and add our legal twist. My name is Nasir Pasha. MATT: Did you say Nasir Pocket? Sounded like it. NASIR: Yes, my name is Nasir Pocket. MATT: I’m Matt Staub – couldn’t think of something creative to say. NASIR: Very good. MATT: Sometimes, you forget you forget your name. NASIR: It happens. It can’t see you, Matt. My internet connection’s down. MATT: That’s fine. I think that’s why. You might have said your name correctly. I just, without the visual, I can’t… NASIR: You didn’t know it was me, right? MATT: Yeah. I do know a Nasir Pocket as well so it could have been them. I’m going to check. I didn’t see who was on the other line of this call. So, here’s the goal for today. We’re going to not try to say – other than right now when I bring it up – we’re going to try to not bring up Donald Trump at all even though we’re going to talk kind of about what’s going on with these boycotts and everything else. Is that a deal? NASIR: I kind of have to bite my tongue but, yeah, I’ll try. I’ll try my best. We’ve had more Trump articles in the last month than I think most people can stand but it’s topical. What can we do? MATT: Yeah, I think we can do it even though one of the stories we might talk about is kind of related to that. Amazon – I think people are familiar with who Amazon is. You can buy products on there. We’ve talked about it a few times. I think people know. They’re getting a pushback from what’s the group? Ultraviolet is the group. I’m not even familiar with it – an online community that promotes equality and fights sexism. They’re kind of boycotting or protesting against Amazon for selling a certain candidate’s… NASIR: You created the rules! MATT: Well, it’s going to be difficult. NASIR: “A certain Republican candidate’s menswear collection.” MATT: Yeah, exactly. NASIR: The only candidate that has a menswear collection. MATT: Well, I don’t know that. There could be other ones. NASIR: Cruz does have some style. MATT: They’re wanting essentially for Amazon to remove these products from its marketplace and that’s kind of the gist of this. Amazon has policies in place. You know, it won’t sell offensive products. If you go to what these are, listed as some examples, I mean, really, it’s offensive things. We’re talking, you know, promoting hatred; violence; racial, sexual, or religious intolerance; crime scene photos; other more graphic things – which would make sense. I don’t think Amazon wants to be selling that. NASIR: Yeah. For example, I think Amazon prohibit confederate flags was in the news – whether that’s allowed – and I think they prohibited that, correct? MATT: Yeah, I’m not sure but that would make sense kind of based on, I think, that would fall under this first category they have. But what about a product that is sold under somebody’s name or a business’ name and it’s the person that might have these beliefs particularly of sexist nature – or alleged sexist nature. NASIR: Or racial or religious intolerance. MATT: Yeah, exactly. What if it’s that person that has those beliefs? Like, in this example, I don’t think the shirts themselves are promoting sexism or racism. It’s the person behind the shirts I guess that is the one that’s doing it. It’s an interesting idea. NASIR: Well, I do have a Trump tie. Oh, I said his name. Whoops! Sorry. I was wearing it out and someone did call me a racist but I’m trying to figure out if it was the tie or not or it was just my racial comments or something. MATT: Yeah, you know, a quick side note, I also have a tie and I used to have a shirt – I got rid of it – and I actually like the actual product a lot. It’s pretty good quality, in my opinion.

Nasir and Matt discuss the new legislation thatallows for healthcare workers in California to waive a meal period on longer shifts. Full Podcast Transcript NASIR: Welcome to Legally Sound Smart Business, our podcast where we cover business in the news and add our legal twist. My name is Nasir Pasha. MATT: And I’m Matt Staub. NASIR: Hello! MATT: Hi. NASIR: So… MATT: So, you jinxed the Houston Astros. NASIR: I know. MATT: Actually, the whole state of Texas because both Texas teams just full-on collapsed the last couple of days – Houston in Game 4 and then the Rangers in Game 5, the deciding game. NASIR: Oh, the Rangers, yeah. MATT: Yeah, both of them just full-on collapsed, pretty much your fault, I’m assuming. NASIR: I actually, yeah, I definitely caused that. I’ll take credit for that. MATT: There was a period of time it was looking like an all-Texas ALCS and then, like I said, both teams just blew it. NASIR: Yeah. Sorry to hear. MATT: Did you see the thing with… I think it was the governor? I don’t know. He posted something. NASIR: Abbott? MATT: Yeah, that’s who it was. He posted something. I know you didn’t watch or I’m assuming you didn’t. NASIR: No. MATT: Game 4, the Astros had a big lead at home, like, four runs with a couple of innings left so they had a very good chance of winning. And so, the governor posted something about like, “Congrats on advancing to the next round!” and then they ended up losing. So, it was a big thing. NASIR: I’m reading it now, yeah. “Hoping for an all-Texas ALCS. Looking at you, Rangers.” Why would he do that? I mean, especially in baseball, you never know. MATT: Someone else probably wrote that for him but I don’t know. NASIR: Yeah, most likely, and I guess he deleted it, of course. MATT: I think he should have just doubled down on it and owned up to it and posted it again at the beginning of Game 5 but a pretty rough one for Houston. NASIR: Yeah, I’m seeing if he apologized or something. What was the explanation? Is Sam Brownback someone significant? Is he the governor? MATT: Maybe. NASIR: Kansas governor Sam Brownback, he was like, “Congrats to the Royals. Not so fast, my friend, Gov. Abbott. See you Wednesday. #takethecrown” which I assume is some kind of code word for an assassination attempt on our Queen in England. MATT: I think you pieced it together. Well, just like baseball is a very number-intensive game, this is going to be a number-intensive podcast. There’s lots of numbers that are going to be thrown out so get your calculators out – well, probably not calculators but get something out – pen and paper, only if you’re in California, though. NASIR: Actually, you just need to have the numbers 30, 8, 12, and maybe 6 memorized and you’ll be good. Basically, there was recent legislation about two weeks ago that was signed by Governor Jerry Brown. He signed a bunch of bills that day but this is one of them. It basically made clear this very kind of confusing period for healthcare workers – or I should say “healthcare employers” – in California because, basically, there’s this laws in California that require meal periods and we can kind of talk about how that works but there was also a wage order created by an administrative body that basically said, “Okay, for healthcare workers, if an employee works for more than twelve hours, you can actually waive that second meal period or one of the two so long as it’s a written agreement signed and voluntarily waived by the employee.” And so, this case back in I think early this year or late last year, some healthcare worker sued basically saying, “Hey, the law states in statute that you can only waive it if it’s less than twelve hours – not more than twelve hours – so this is in conflict. I don’t care what this other administrative body of California says, that’s not proper.” The court ended up agreeing and it was appealed and they actually won. Now, it basically created this very strange circumstance for these heal...

Nasir and Matt revisit the Ashley Madison scandal for a third time to discuss data breaches, class action lawsuits, and fraudulent accounts. Full Podcast Transcript NASIR: All right. Welcome to our podcast where we cover business in the news and add our legal twist. My name is Nasir Pasha. MATT: Did you say Nasir Pasha? NASIR: No, I said Nasir Pasha. MATT: Well, I’m Matt Staub, but it sounded like you said Sir Pasha. NASIR: Yes, Nasir Sir Pasha. MATT: You’ve reached another level of royalty, I guess. NASIR: I was at one level of royalty but I got to the next level of royalty. MATT: Yeah, you were at one then you went to two. NASIR: Oh, very good. Well, life is short, Matt. You should have an affair and then get caught with it. MATT: Yeah. NASIR: That’s my advice. MATT: They cancel each other out so then you’re at square one. NASIR: Yeah, exactly. MATT: Well, I think that’s what a lot of men were trying to do. Well, let me step back. I don’t think any men were trying to get caught but a lot of men were. NASIR: But, in a way, were they though? They weren’t; they were just asking for it, no? MATT: No, they were asking for it, but we’re talking about the Ashley Madison stuff again just because we have to because there are so many things going on. NASIR: Yeah. MATT: But I don’t see how any reasonable person could sign up for that and be like, “Yeah, this could definitely work out.” I mean, I don’t think they were expecting this massive leak of information or all the accounts that got signed up. NASIR: No. MATT: Just who are the people that were signing up with their work account? NASIR: Yeah. MATT: Why would these people ever do that? I don’t really understand it. NASIR: Exactly. There’s a lot of issues here and hopefully we get to cover it all. One of the main things that these class action lawsuits that are coming out now, there’s one in California that’s pretty big and another one in Toronto – that’s where the company is based – and they’re suing them – not only Ashley Madison but the parent company as well. Basically, if you paid $19.00, you would get your data deleted. Apparently, they were doing some of it, but there were some accounts according to the California lawsuit that weren’t scrubbed. But, if you look at even what they did purport to scrub, in the raw data that was released, they don’t quite delete the whole email address; they just delete the first part of it which is pretty strange. And then, second, apparently, they also include the GPS location of where you’re at and what your likes and dislikes are so it is anonymized to a certain degree – at least the default is – but, even then, they say that there were some accounts that weren’t deleted at all or somehow their personal information was still identifiable. MATT: Yeah, which is not surprising because that seems like how everything was run with this company from the get-go. I mean, one thing I thought that was funny that came out was, you know, they advertised this 70 to 30 split male-to-female which isn’t too great but, you know, it’s still decent. NASIR: Believable. MATT: Yeah, but after all this information’s been coming out, they’re saying it’s more akin to a 95 to 5 split with the 5 percent of females pretty much not even using the account. NASIR: And then, 50 percent of that 5 percent were actually men. MATT: Yeah, I mean, we don’t know for sure yet but what’s believed is this is what happens and I think there’s pretty good evidence of it is that Ashley Madison was just creating these fake female accounts to ramp up the numbers and now that’s just one of the many deceitful things that this company did. NASIR: Yeah. MATT: Now, I mean, it’s one thing to have the data hacked into and all dumped out but, you know, that’s one problem. But now they’re really digging into the company and seeing all these other fraudulent things that have occurred. I saw some pretty sizeable numbers. I mean, the class actions alone,

The guys talk about the nationwide ban of Google Glass in movie theaters. The later answer the question, "Some of my employees travel to our different offices during the week. Normally this wouldn't be a big issue but some of our offices are in different states. What should I be concerned with?" Full Podcast Transcript NASIR: All right. Welcome to our podcast where we cover business in the news and answer some of your business legal questions that you, the listener, can send in to ask@legallysoundsmartbusiness.com. My name is Nasir Pasha. MATT: And I’m Matt Staub. NASIR: You know, I’m wondering if we should slow down our pace, like, as far as how we talk because, you know, if you listen to NPR, they talk very slowly and are very methodical on everything that they say that it makes you want to fall asleep. MATT: Ah. Well, for me, in my opinion, I like fast talking better. I talk a little bit in general, but I listen to a good amount of podcasts. I speed it up sometimes – maybe give it a 1.5 speed or maybe even a 2.0 times if they talk… some people talk really, really slow and so you can actually double the speed. NASIR: Yeah. MATT: And then, it sounds like they’re actually talking normal. NASIR: It sounds normal? MATT: Oh, really? Yeah, I think the NPR podcast are a 2.0-speeder, as you would say. Maybe our podcast, at most, 1.25 – what would you say? 1.25er? NASIR: Yeah, I don’t know. There’s other podcast apps that allow you to go, I guess there’s a newer one – I don’t know how new it is now but it’s pretty cool. I don’t know how it does it. You can just download this podcast – or whichever one – and, at any breaks in-between talking – so, like, right now, when I pick up again, it would automatically cut that out of the podcast. Like, I guess, just any dead time, even if it’s a fraction of a second. It just automatically cuts it out so it’s just continuous talking, nonstop, which I don’t know how it does that, but it’s kind of cool. MATT: That’s strange. NASIR: Can you do the break example again? I didn’t get it. MATT: I thought it was a good example. NASIR: It was a good example. It was just funny. All right. Let’s get to our motion picture article today. MATT: Yeah, so the MPAA and NATO – but not the NATO, not the one you’re thinking of. NASIR: Not the North Atlantic Treaty Organization. MATT: Yeah, so the Motion Picture Association of America and the National Association of Theatre Owners (NATO) I guess have gone on – in the US, obviously – a nationwide ban of Google Glass in movie theatres. I think there have been some banning throughout the country here and there, but this is just a blanket ban that people can no longer wear that in movie theatres. I think from the legal perspective, it’s a little bit interesting because we don’t like to talk about – well, I don’t like to talk about constitutional rights on this podcast or I guess in general at all but… NASIR: Yeah, you’re anti-constitution and freedom of speech and freedoms in general so that’s why you tend to not talk about these things. MATT: That constitution is an overrated document, let me tell you. NASIR: Overrated, overreaching, it should be banned. You like the more confederate style of governance. MATT: Did you see – this was a long time ago – the Simpsons episode where they’re going through the museum and Homer is eating something and he picks up the constitution to, like, use as a napkin. NASIR: Yeah. MATT: And they come up, they’re like, “Oh.” Lisa’s like, “Dad! That’s the Constitution!” and then the security guards come up and they’re like, “Oh, you just wiped out the part about cruel and unusual punishment.” Like the Constitution could just be there for someone to pick up without any sort of protection. I mean, what do you think about this? I mean, I understand the reasoning – because it’s illegal to bring recording devices into movie theatres for pirating reasons. I mean, I guess that’s a whole other legal aspect,