Podcast appearances and mentions of sandra davis

On today's State of California, Doug Sovern spoke with an assortment of guests from the Democratic National Convention; Barbara Boxer, David Chiu, Barbara Lee, Nancy Pelosi, Sandra Davis, Liz Plank, and Fatima Goss Graves.

Recorded live at the 2023 DNPs of Color conference, hear from five extraordinary nurse leaders who are shifting entrenched power dynamics and blazing new trails of opportunity for nurses of color and the profession as a whole. Featuring Danielle McCamey, founder of DNPs of Color, Meedie Clark Bardonille, founder Black Nurse Collaborative, Wallena Gould, founder of Diversity in Nurse Anesthesia Mentorship Program, Lucinda Canty, founder of equity initiative Lucinda's House, and Sandra Davis, Deputy Director, National League for Nursing for this empowering and revealing conversation highlighting successful strategies for advancing diversity and representation in leadership positions, effective ways to dismantle the systemic barriers nurses of color often encounter in their professional journeys, and practical guidance on spearheading initiatives to address health disparities and drive health equity. Find this episode's resources at www.seeyounowpodcast.com and earn free CNE credits by listening to curated podcast bundles via the American Nurses Association Innovation webpage. Have questions for the SEE YOU NOW team? Feedback? Future episode ideas? Contact us at hello@seeyounowpodcast.com.

Dr. Sandra Davis discusses how she creates podcasts to help her students understand difficult or challenging concepts in an easier to understand manner. The podcast discusses the value of giving content and concepts to students in a conversational manner.  The conversational approach is a form of Socratic learning, which is a high impact teaching strategy.

Be inspired by all the ways Sandra Davis using creative problem solving to inspire a love of reading in her school community. I would like to thank composer Nazar Rybak at Hooksounds.com for the music you've heard today.   Capstone *use UNITED for $20 off $100 or more on print and ebooks Editable PD Certificate FAQ's and ISO (In search of…) Online Doctoral Programs SLU Playlists Twitter: @sakdavis1 @smithallc, @ProjectLITComm, @diversebooks, @FReadomFighters, @DisruptTexts, @ProjectLitAbes Smitha Library Learning Commons https://firstbook.org/ https://bulkbookstore.com/ Forged by Reading by Kylene Beers and Bob Probst NCTE Statement on Independent Reading https://www.loc.gov/engage/ Photos  Outline of Sandra's strategies linked with previous episodes E52 Schoolwide Culture of Reading E77 Virtual Culture of Reading

Welcome back to the No-Problem Parenting Podcast - Hey Parents! Do your kids feel entitled or do wonder if you are raising selfish kids? Instilling virtues and building character in our kids helps them to become responsible and respectful people AND improves their attitude and overall behavior as they grow. AND sometimes, even though we've tried, we unintentionally get off track and find ourselves living with kids who are demanding and disrespectful. What if your kids are now teenagers and not responsible or don't seem to care? Are you wondering if its too late? The answer is no, it is not too late! Today, my special guest is Sandra Davis from PEOPLE SMART WORLD Sandra is going to share a free resource and describe to us how an understanding of each family members personality style can help us develop healthy virtues and build character in our kids. Sandra Davis, is an expert facilitator, coach, instructional design and curriculum developer and consultant. She is the Co-Founder and CEO of PeopleSmart Enterprises, the co-creator of the PeopleSmart DISC Interpretation Method & the DISCovering Me Program for youth, a Co-Founder of PEOPLE SMART ACADEMY which offers online courses for teaching People-literacy. Sandra has trained as a facilitator with The Virtues Project and she's been facilitating leadership development and business cultures that thrive by consulting with companies in New Zealand (where she lives) as well as several countries throughout the world including the United States. Here's the link to get a FREE DISC assessment for you and each member of your family: FREE DISC ASSESSMENT Click to join the Parents with Teens, Tweens and anything in between Facebook group and use this link to join the People Smart Academy for just $1 -People Smart Academy PeopleSmart Inner Circle is a mentorship and community for busy working parents. These parents are passionate about becoming their best selves and want to lead and inspire their children to also become the best they can be. It's led by Sandra Davis and Carol Dysart who bring a combined 60 years of experience in coaching CEOs, leaders, managers, coaches, consultants, teachers and parents. The Inner Circle empowers individuals to have harmonious and joyful relationships at home and at work. Be sure to share this episode with your friends, your kids teachers and your colleagues or take a screen shot of the episode and share on your favorite social media platform. Thank You! Hugs and High Fives, Jaci  

How many of you started a business venture during the pandemic and in 2021  and you're scaling your business? Our guest did just that, Sandra Davis retired from the State of Virginia government and launched the second capture of her career as an entrepreneur.Sandra leads Best Life Now, LLC which is a health and wellness business, she is an independent consultant for Xpirient and she provides wellness products that enhance the health and well-being of her customers. As stated before Sandra launched her business during COVID-19 and she hasn't looked back and continues to scale her business.Sandra is also a notary public and had been in that field for a while and when the pandemic picked up momentum, her services were called upon for mortgage refinances and more.  Interest rates are at an all-time low, more people were working from home and they took out the time to refinance their mortgage and it was a win-win for all involved and Sandra informs listeners she conducted notary services virtually as well as in person, so there was no lack during the height of the pandemic.Wealth Academy Podcast listeners when I asked Sandra her greatest challenge, she informed me there is one thing she recommends others do and it's this, get out of your own way. At times we're presented with an opportunity and we overthink things instead of moving forward and embracing the success that comes with our strong efforts, I couldn't agree with Sandra more. Sandra is a member of Maya' Harris' Women Owned Minority Businesses (W.O.M.B.) organization that is an empowerment organization for women that hold them accountable for their businesses and each other. From personal experience, I can tell you Maya Harris is a tremendous leader and I highly recommend her organization to women, no matter where they reside.It was a joy to interview Sandra Davis and to learn more about Best life Now, LLC and how she adds value to the lives of her clients. I recommend you have your friends, family, and colleagues listen to this empowering episode with Sandra and go to Apple Podcasts and rate and review this episode and provide a 5-star rating as well.You can reach Sandra Davis by email  bestlifenowllc@gmail.comLearn more about Sandra Davis at this link  https://bit.ly/3ywxE61Host - Paul Lawrence VannEmail - info@paulvannspeaks.comOffice - (800) 341-6719  

Show Notes:   Today’s conversation is with  Ana Trujillo Limon. Ana has worked in the communications and media industry for more than a decade. First as a reporter and now as editor-in-chief for the Financial Planning Association’s publications, including the APEX Award-winning Journal of Financial Planning and the FPA Next Generation Planner and Practice Management Blog.    She also serves on the FPA Diversity Committee and is the co-founder of FPA Latino, a member resource group for Latino FPA members.    Today we dive into why financial planning is important, what it means to Ana being a woman and a minority in the field, what the next 5 to 10 years may hold for the financial planning industry, and the steps needed to get into the financial planning industry.  Show Highlights:   Ana’s newly adapted “pandemic” routine (3:27) Ana shares what financial planning  means to her and talks about how it changes people's lives. (5:13) Ana explains why she hired a financial advisor and why everyone should hire one. (7:54) What Ana fields the next 5 to 10 years holds in the industry; how technology will affect clients; and the implications for providers of financial services. (13:45) The effect the pandemic has had on the financial planning industry and what may happen in the future. (17:32) Ana shares her tips on how to find a financial advisor that may best fit your needs. (19:20) Ana’s personal development path and her passion for diversity and inclusion. (27:48) Ana talks about her ideas to help underserved communities get access to financial advice.(31:47)   Resources: Check out Ana’s articles on the FPA website by clicking here. Are you a current or aspiring financial professional?  Click here to receive tools that will help you become a next-generation financial professional! Watch a video clip of this episode on our YouTube channel by clicking here. To receive a newsletter digest of Jumpstart community happenings, click here.   Subscribe to the podcast by clicking here. Want to connect with me? Join my exclusive “tribe” by clicking here. Thanks again for listening, reading, and watching! Conversation Transcript: 00:00:00 Dominique Welcome to conversations for financial professionals, a podcast to help shape the next generation of financial advice. I'm your host Dominique  Henderson today's conversation is with none other than Ana Trujillo Limon. The woman who has worked in communications in the media industry for more than a decade, and is the current editor in chief of the financial planning, associations, publications, including the apex award-winning journal of financial planning, the FPA next generation planner, and the practice management blog. You will not want to miss this conversation about understanding the importance of financial planning, where Ana and I talk about why financial planning is so important. She even gives a page from her own personal playbook about why she hired a financial planner. We also talk about where the financial planning industry is headed and the impact that's going to have on consumers as well as providers of financial services.  00:00:56 Dominique We provided a checklist for financial planning in practice. Something that consumers can use to find a good financial planner and financial professionals take note. These are the things that you can be doing to attract your ideal client. You will walk away from this episode, understanding the real importance of financial planning so that you will have the tools to serve your clients. At the next level. Let's get to the conversation with Donna. Welcome to another episode of conversations for financial professionals, where we are shaping the next generation of financial advice. And today we have Ana Trujillo Limon. Ana you've worked in the communications and media industry for more than a decade, first as a reporter, and now as editor in chief for the financial planning associations, publications, including the journal of financial planning and FPA next generational planner and the practice management blog. You also serve on the FPA diversity committee and are the co-founder of FPA Latino, a member resource group for Latino FPA members.  00:02:04 Dominique You enjoy spending time with your husband and your two dogs, Xena and Ballou. Welcome to the podcast. How are you doing today?  00:02:11 Ana I'm doing well. Thank you so much for having me. I'm so excited to be here.  00:02:16 Dominique I'm glad to have you on, I, there's been this weirdness of 2020, that's now behind us and there's just so many moving parts. I, I mean, I was really, happy that you, accepted the invite and whatnot. I think we're going to have some fun today. First of all, we got to know this, you're, I'm a fellow dog owner. What kind of dogs do you have?  00:02:40 Ana Yes, I have German. They're both German shepherd mutts. Xena is a German shepherd Ridgeback mix, and Ballou is a German shepherd, Siberian Husky next. So.  00:02:52 Dominique I have a Collie mix also.  00:02:54  Ana Oh, wow. How cute. I bet he's very fairy.  00:02:57 Dominique Yes. He has hair everywhere. That's going to be a whole nother podcast that we'll have to talk about. Some other points. Your new year now, do you have any, special routines or anything that you do? when It, when we leave one year and come into another, I mean, and especially with this being a, let's call this, let's call it 20 an asterix year because I don't know that we've, I haven't seen this in my years. What are, what are some things that Ana does?  00:03:27 Ana This year, my husband and I usually do a deep clean of our house and kind of rearrange and do new things. So, we rearranged our whole house last weekend and then did a deep clean and got all our groceries set up and have everything. We could have a successful launch to our week and that really helps doing the preparation stuff. Another thing we do is we try to have revitalized focused on our health. My husband's a personal trainer, so it's kind of a blessing and a curse to have a personal trainer as a husband. So we've been going to the gym. We don't usually lift weights together and go to the gym together, but we're trying this new routine out where we actually work out together and it's been really fun. It's been a really nice way to start the day and I, I'm not I'm I just made a resolution like I'm just going to listen to him and not resist what he asked me to do.  00:04:18 Ana And so far it's going well. 00:04:21 Dominique That's good for you and him. Huh? That's great. That's great. Well, I think that's a good segue into the topic for today, which is planning specifically understanding the importance of financial planning. I, I think you are a great person to talk to about this in our short conversations prior to this, I know that obviously kind of serve, let's call them the providers of financial services in a way, because you have the publications and the blog articles and all that kind of stuff that we may provide to consumers of financial services. At the same time, that magazine is not just meant for practitioners, but also shaping the way that we give financial advice. And you also have a financial planner. I think you're an excellent example of what we're talking about today.  00:05:13 Ana Definitely. Yeah. So, so for me, financial advice is just, it's financial guidance that has the ability to change people's lives. I've said it before in other podcasts I've been on, but I didn't even know what financial planning was really until I started this job. Like I'd heard of it. I knew my parents had a financial advisor who was mostly an insurance broker with the title financial advisor. It really is guidance that changes people's lives. It's just, it's an amazing profession and it's really vital just like your doctor or your dentist. It's a really vital service that you need to have.  00:05:47 Dominique Yeah. So talk about that a little bit. I think that you bring a unique perspective, not just because you're a woman, not just because you're a minority, but those things obviously shape your money story, how you were brought up and you say, your parents had, a financial advisor that was, really, probably more into the product sales kind of talk about your perspective as a consumer of financial services and a curator of all this financial content. Like how has it helped maybe your experience as a person that uses the services of a professional?  00:06:23 Ana I think it's made me a more educated consumer, the job that I have in particular, like knowing better, what questions to ask or knowing it brought down that barrier and that intimidation that a lot of people feel when they want to seek out financial services help, because it is kind of scary. It's well, I don't want to be embarrassed and I don't want people to know, I don't know things, but it's like, we don't look at any other profession that way we don't prepare when we go to the doctor and be like, I need to know what I'm going to say to the doctor. They don't think I'm dumb or don't, so that level of intimidation that is there for consumers and potential clients in financial services, is not there for other professions. That's something kind of that, reading more on my own and reading more at work has kind of helped me get over myself.  00:07:11 Ana I think that's a barrier for clients and potential clients that we need to consider moving forward.  00:07:17 Dominique Where do you think that comes from though? That's good. You raise a really good point and insight. That's a good insight because I just went to the doctor for some labs the other day and I didn't, kind of steady up on my hemoglobin levels in my lip panel. I didn't, I didn't do. I'm like, that's what they're there for, like what do I need to know that for? And I don't feel that diminishes me to an extent that I can't interact with that professional, but to your point, you're right. People feel that way when it comes to financial services professionals, some people feel that way, that they need to know a certain amount of information. I don't know, do you have any insights as to why people feel that way?  00:07:54 Ana I think that there's this misconception that we need to know about money and about how money works in the language of money without seeking professional help. I think there's this, I feel like there's a misconception that's perpetuated by social media. Like, oh, look at how successful I am. Look at this house I have with it, these cars I have and people give this carefully cultivated image that they're really good on their own with money. I don't feel like that's the case. A lot of times these carefully cultivated images are just people in a lot of debt or people who do have good financial planners, but then they never say that they never say, I, my financial planner really helped me with, my portfolio and I really did well and here I'm treating myself or whatever. They never talk about that aspect. I, and I think it's a problem that's perpetuated by social media.    00:08:42 Dominique No, I would agree. What if you don't mind sharing what made you hire a financial planner? Because a lot of people would probably just look at your resume on the surface and why did she need a financial planner? She's like already in the industry? She probably knows a lot. What, like what made, what was the personal decision that you came to, as to why you hired one?  00:09:07 Ana Great. Great question. Yeah. I think a lot of times in life, when we, the more we learn, the more we realize, wow, there's more, so much more, I don't know, like, something on the surface and feel like that false confidence, like I really know things, but then you dive deeper. The more I got into this job, the more I was like, I need help. I need, I don't know what I'm doing. This is all very specialized skills. Just like, when I needed help with exercise, I hired a personal trainer or when I needed help with eating right, I hired a nutritionist. I don't know what I'm doing with my money. So I hired a financial planner. That's one of the, my biggest pieces of advice is if you need help and we all do, you should definitely seek out financial planning.  00:09:53 Dominique Okay. And you just made a statement there. I wanna, I wanna, I want to stay there for a minute. You said, if you need help and then you say, well, we all do. I kinda think that, and this is not because I make, most of my living doing this is that I don't know that there's a lot of people on this planet, not just in the US but on this planet that can manage their money and reach their financial goals without a tremendous amount of bias in the situation. Because it's your money you worked for, you feel like you're entitled to this, that, and the other. I think that is the really big obstacle that prevents people from making the best decisions with their money, more than anything, which is the reason why I say it's great to have a financial professional helping you out.  00:10:43 Dominique That's the reason why I kind of believe no one can really do this on their own, my business, a smaller percentage of the population, but you said everyone needs one. You mind expanding upon that a little bit .  00:10:53 Ana Yeah. So I mean, the money language, right. Money is core to everything we do. It's, it's, it helps us buy the homes we live in and the cars we drive and invest in the future. We can help our kids go to college or help pay for things it's central to everything in our lives. If we don't know that language ourselves, and most of us, don't majority of us don't. Even those of us who do have blind spots, right. Even planners need planners because you have those blind spots and I'm going to go back to the medical analogy. Like you're not gonna, get some weird patch, change, chest pain, and then just look it up on the internet and be like, okay, I know what it is. I know I can handle this on my own. You're not going to do that. So it's the same thing with money.  00:11:35 Ana It's like, I didn't understand the concept of compounding interest since I was well into  my twenties. I didn't realize that the damage I had done on credit cards in college would have a ripple effect on the rest of my life. These are things that, if you have one impact one generation really does impact the generations coming up behind you. It has those relationships because our relationship with money is tied into how we saw our parents do things and how we see our, even our siblings do things, right? So even if maybe, our parents don't have the best money habits, but then you have a sister who at 21 years old bought her own house, and she's really savvy those kinds of things in print on you and how the ripple effect on the generation. It really, it really is an essential service to manage that central core money language that is central to everything in our lives.  00:12:28 Dominique No, I can't agree more, which is the reason why I'm harping on this subject, so much, cause I've worked with clients that have a lot of, let's call it balance sheet wealth, but inside of them, they feel like they're poor. Since they feel like that inside, it dictates a mindset that creates actions that are not good for them. And eventually they blow through this money. People have seen this before because, athletes or lottery winners or all these people that we've heard that have all these millions of dollars or whatever, it seemed like they have their needs met, but then because they don't have the education or the money, the correct money story that you're like you're alluding to, then they end up losing all that. So, no, I, I would totally agree with that. Let's talk about where from where you sit, you have a really unique view, curating all this content I'm interested to see where you think the financial planning industry is headed.  00:13:28 Dominique I want to look at this question from, really two angles, really from the angle, first of the consumer of financial services. As well as the provider of financial services, like where do you see us going with this thing? And let's call it the next five or 10 years.  00:13:45 Ana Yeah. From the consumer perspective, I feel like, so you participated in our FinTech issue. You answered some questions for me I'm and so that stuff is fresh in my mind of the impact of the pandemic on planning and on technology. Someone brought up a really good point of that. Consumers are going to start to weigh their experiences with financial services, with what they're seeing with technology in the regular consumer space, right? So we have like, they likened it to smart refrigerators and apps that can help us do anything in orders, anything that we want at any time of day. It comes to our doorstep within a few hours within a day. Those types of experiences are going to start to, dictate what clients want from planners and want from their digital experiences in finding, from that perspective and from, the planning perspective, I really feel like financial planning is going to start to have more far reaching effects.  00:14:44 Ana I'm starting to see this trend of more people knowing about it. More people seeing it as that really true like lawyers and like doctors. I think that we're going to start to see that more solidified within the next five and 10 years, that really solid finally becoming the profession that we've always wanted to be in financial planning. And, and because of that, I think that the different models of pricing are going to start to, be more diverse because that's really a barrier to entry for a lot of people. Like I alluded to earlier with that intimidation factor, there's also that I can't afford this factor. I don't have enough assets to do that. There's a lot of myths like misunderstandings out there from consumers who think that they can't afford this or that it's not for them or that it's for only the wealthy or the 1%, but really it's an essential service for everybody.  00:15:36 Ana I'm starting to see, different, business models that are serving more of the majority members. Like for instance, I am a client of facet wealth, is a subscription model based, company. That really was, it kind of got rid of that. I can't afford financial planning services mindset that I had previously had and it made it more accessible. So, I tell all my friends who are maybe, middle income to the lower income spectrum, like, hey, you guys can really afford this. You should try it out, just check it out, have an introductory call. So I think there's going to be start to, we're going to start to see more of these facet wealth business models, more of these models that can serve everybody and reach everybody.  00:16:16 Dominique No, you make a lot of good praise. I'm trying to see where I want to, what tangent I want to go down because, I love the smart refrigerator example in that, as a consumer, I'm just thinking about my own preferences where, I have my groceries delivered largely. I have Amazon prime, but basically delivers everything to my doorstep. All it doesn't make sense really for me. I mean, I guess I could think about it this way, but in my mind, the more and more this evolves, I'm probably not, which is, I don't think I want to go sit down somewhere. Right. And here's a perfect example. So my bank is closing. It's a subsidiary of a bigger bank. It's for small business owners. I got an email yesterday that it's closing. I was like, well, when, and they were like, well, it's not going to be, but it's going to be months, not weeks, but in my mind, I'm thinking, okay, where's another online bank.  00:17:09 Dominique Cause I don't feel like sitting in a bank filling out paperwork because that's not my experience. That's not what I'm used to. I think what I'm hearing you say is that financial services, although not totally there, like if you're coming into this industry in the next five to 10 years, you need to be thinking that way because that's where we're going. With the level of technology outside of this industry, is that true?  00:17:32 Ana That's true. Yeah, and what I'm hearing from the professionals that, are the two trend spotters is that the pandemic has really accelerated that trend. And we've all been privy to that. Like I, I interviewed, Danny Fava from investment a couple of weeks ago and she's always so brilliant, and has really great insights. She talks about those people, this is our experience. Now the pandemic has made everything like, just like you said, I don't want to go to somebody's office. Like my financial planner lives in my neighborhood and I've never met her. And I'm cool with that. I'm okay with that. I think that's going to be, clients are going to want that in the future are going to want that, people are still not wanting to go and interact and be face-to-face with somebody right now. I don't know how long it's going to take for people to get over that.  00:18:16 Ana I think it's going to be a while.  00:18:19 Dominique Yeah, I think it, I think, traditionally this industry has been one where you feel that there's more tangibly that you can tell about a person when you're sitting across from them, as far as just, picking up on body language, staring them in their eyes, things of that nature to kind of pick up basically on whether you can trust them or not. That's basically what it boils down to. And, and the reason why that barrier of trust is so high is obviously because our financial life is at stake, but I think, I would love for your opinion on, you said it just now he was like your financial advisor lives in your neighborhood, but I've never met them. I'm assuming this has been through phone or through zoom in which you're still able to exchange that trust. So talk about that a little bit.  00:19:03 Dominique And, and maybe why do you think that is that particular to your demographic and how you were raised, maybe how old you are, like, what do you, what are your thoughts around how that trust is developed so easily? Maybe with our age group versus older people?  00:19:20 Ana I think that zoom, like, for instance, we met once before this and it was just like, I felt very comfortable just talking to you. I feel like I'm talking to you face-to-face right now, like I can see your facial expressions. I can see your reactions to what I say. I'm thinking with my financial planner, like we just connected. Right. It was that same, just talking and seeing each other on this is fine with me. I think it goes, in addition to I am a millennial and I do prefer, more technologically focused services, but I also am an introvert and I know it's hard to believe I'm my boss recently told me like, what, you're an introvert, like, no, I have to really hype myself up and practice and do all, so the point is that personality perspective is also in play here. I would prefer to be in the comfort of my home and my little home office here.  00:20:12 Ana I feel more comfortable to be myself here. Maybe that's why I seem so extroverted because I'm in my comfort zone. I am, this is my castle. And I am completely 100% myself here. If I were sitting in an office and a big conference room table, I might feel differently. I only ever had virtual experiences with financial planners before facet, I tried out learn best when I was, early on in my career, I cannot learn best when I was, not making a lot of money, not don't have a lot of assets and it was not a very good experience. Like the financial planner I did have, she, it was via phone back then. It was not a video conference. Just like the way you make people feel is also a very important thing moving forward. She kind of made me feel like you don't make enough money.  00:21:01 Ana You need to get a side gig. You need to, cut back on X, Y, and Z. It was like, well, if I'm not making enough money, I clearly don't have enough money to be a financial planner. I should just, I have to drop this service. That kind of turned me off for a really long time until, fast, that law came along and we were able to have FPA in place. We're able to have access to this type of planning. That was, that is another aspect of just the personality types I think helps build trust. Like for instance, my financial planner also has a Shefsky, which we call the Shepherd Husky mix. That was one of the things like her being able to that those commonalities, that helps create the bond, but also the technology. This zoom has been really like, just like you said, for our January or February FinTech issue, zoom is, has become invaluable.  00:21:51 Ana To me too, as a reporter and as an editor, and I'm sure for financial planners, I think the seeing each other element is really great.  00:23:05 Dominique I wondered if you could maybe share with us like a checklist, again, because of where you sit in your perspective. I think it would be great, a checklist for consumers to kind of be thinking about what makes a good financial planner. Maybe these are some things or some items that, from straight from an honest playbook. Before you say this, I want the people listening that are aspiring financial professionals. They'll really look at this because I think hearing it from a consumer can help you shape what you want or how you want to build your business. In regards to some of the things you just named, just the, what I call bedside manner. Not making people feel, stupid, or like they're asking dumb questions. These things are very important in the beginning process, but I'll let you take the, take it right here with the checklist.  00:23:59 Ana Yeah, sure. That's a great question. I think one of the, we don't have like at, in the journal or anything, any checklist that we've developed, but I'm glad you said it was from my perspective, because that makes me feel okay, so this is what I do, right? So you have to, I think consumers have to be really diligent about, seeing multiple people in the introductory and introductory meetings and seeing if you get a good feel for them and then looking at your own needs and determining what is it that I need from this person. Looking at that person's expertise and  okay. I have, a couple of kids in elementary school and I want to start planning for their college planning. This person, well equipped to help me with that college funding? Are they helping with taxes? I may, and then looking at the certifications that align with those things, like at FPA, we primarily serve CFP professionals and believe very, diligently that certification really helps you identify people who will serve your interests above their own.  00:24:55  Ana I am, I've only ever had CFP professional financial planners. I believe, I always recommend when my family or my friends are looking for financial planners, like, make sure to check to see if they're a CFP professional, double-check on the CFP website. That if they say they are, so just things like that. This whole element of, like I said before, the face-to-face meetings to make sure you vibe is essential, because just like you said, money is a very intimate relationship and you're letting somebody into that. It shows you more than just, where you spend your money, how you spend your money habits, it all has implications like psychological implications in a way it all plays together. It can tell your financial planner is going to know so much more about you than your doctor than your counselor. It's like just by looking at your money habits. Finding someone you trust and you vibe with is really important.  00:25:53 Dominique No, I, I mean, I say this all the time and I don't know if it's off putting to people or polarizing, but it is so true. It's the only really analogy that I can put it is when you come to a financial planner, it's like, you're really getting financially naked. It's, it's very vulnerable. It's a very vulnerable place to be. I think that's why it's so important for financial professionals to have also the EKU skills, the soft skills that go with this, because people are so vulnerable when it comes to their money. There's not a lot of like, in those first, intimate moments, there's just some things you can say wrong that will just totally, kind of could put the relationship going forward. So I'm glad you mentioned that. I also want to kind of go down to the, you said some things at the beginning of your list about finding the person that's right for you.  00:26:44 Dominique I think, there's been a lot of talk around, diversity inclusion and, gender equality and things of that nature. I think what it boils down to is if I'm, whatever person, whatever walk of life I've come from, it's very important for me to be able to see myself in my planner. What I mean by that is people that share common goals, common interests, common values, maybe ethnicity. I think this, those are some very tertiary type of things. But values, you know, very much. So. Can you talk about, maybe your perspective on that? I know you recently completed a program, at Cornell university about diversity inclusion and maybe some of the things that you pulled out of that program that kind of speak to how, as an industry, we need to do a better job so that consumers can look inside the industry and say, oh, I see somebody that looks like me.  00:27:45 Dominique Maybe let me go check out working with that person.  00:27:48 Ana Great, great question. Yeah. In addition to the EEQ element, there's a culturally competent element that needs to happen. Because we don't have the numbers of, black, Latino, Asian, all these different types of planners to serve the vast majority of people in the country who look like them. That cultural competence element is really critical. I think over the last few years, there's been some progress, but, I really do feel that we need to make more progress on this element because, when we talk about things like systemic racism and the structural inequality that's out there that has impacted as people of color has impacted our ability to build generational wealth. If you don't understand those things as a planner and you go in and you're helping a Latina and you don't factor in that. I make less money. Like, for instance, research has shown that Latinas make 54 cents to a white man's dollar.  00:28:45 Ana Like if you don't come in knowing that type of thing and knowing how that has impacted my savings levels or the amount of money in my 401k, or it has a ripple effect, the systemic alums have a ripple effect. If you come in and approaching the same way you would, somebody who's in my same position is maybe, a white male who makes maybe tens of thousands of dollars more than me. And, having those cultural competence skills to understand that will really help me see that you care about me, like giving me, maybe recommending tools like negotiation books, or negotiation skills, like for instance, another part of this systemic problem is that I didn't know, going into, my professional years that you have to negotiate your salary. I'm a big believer in telling everybody I know every woman of color go in there and negotiate that salary don't accept that first offer because that will have impacts on your lifetime wealth.  00:29:42 Ana So, yeah, so I just think that when we bring that as people of color, when we bring up those issues, it might be uncomfortable, but just be empathetic and understand the systems are built to keep us down. And our successes are despite those systems. Understanding that is really helpful and not coming from a place of defensiveness or like, I, Oh gosh, that's just a, that's so long ago that is just why aren't you over that? It's like, because it's still very much present in all of our systems and that's why we're not over it. So understanding that.  00:30:19 Dominique These are good points, I think, and I'm, I've mentioned this on a couple of recordings, and hopefully, we get the reach that we want so that this gets to the right ears. But, I look at my Alma mater, previewing the university that has a, a CFP program or a financial planning minor. I look at, kids that grew up like me look like me coming through this learning, the greatness of this profession. And, granted, there's going to be some bad actors in here that come through the school and try to get them to sign up for a job that is mostly sales. I totally get that. At the end of the day, I do believe that, exposure is probably one of the best tools and where I'm going with this is, do you have some ideas around how we can take what we currently have in the industry and make it better to get more, I would say really young people that have not yet been exposed to this or exposed to this industry to realize this is a great profession, because, if we don't have professors teaching this, because we don't have programs at these schools, then how are we going to groom the next, crop of financial professionals that look like the population that you're talking about?  00:31:47 Ana Yeah, that's a wonderful question. I think there are people in the profession doing some really great work in terms of laying the groundwork and building that foundation of financial literacy among, kids from rural areas, kids like me. I grew up in a town of 800 people. We didn't have a stoplight. None of us knew about money, so reaching out and for instance, Tyrone Ross and Jamie Hopkins have developed a financial literacy program. I interviewed Tyrone a few months ago and he talked about getting this program for free, into rural schools, into schools, with higher high numbers of black and Latino kids. And, and I think that work is so essential because right now we're trying to reach underserved populations, but, there's still this level of distrust, in communities of color of the financial industries. It's a long game and for good reason, and it's a long game.  00:32:35 Ana It's like, okay, so we're not going to see the high numbers. We're not going to see a ton of influx of, people of color into the profession, because right now we have to build that foundation right now, we're trying to build a mansion on a shaky foundation and people like Tyrone Ross and Jamie Hopkins are going in there and doing that foundation work now. And we need more of it. We need more people than just a few people doing this work. We need everybody on board to help get these programs into the schools and go out there and talk to the kids. And, when one of the, it won't help bring people into the ranks of financial planning, but it will help bring more underserved populations going out to those, like, HBC youth and Hispanic serving institutions and talking to those, medical students or engineering students.  00:33:20 Ana These, these students are going to go out there and make six figures and not really know what to do with it. That's one element of, to go into like the Colorado school of mines, for instance. We're a kids out of mines here just in golden, Colorado makes six figures their first year. And my sister was one of them. That's why that's the only example I use it. And, you know, she recognized the importance. Like I need to invest my money. I need to buy a house I need to, so she was on top of it, but not everybody is like her. So, getting in front of these people in front of these kids and reiterating the importance of managing your money while early, because it will impact the rest of your life, I think is really some great ideas to do that. I think targeting professional organizations like affinity group organizations that help serve professionals, like for instance, I'm a graduate of a fellowship program called the Latino leadership Institute.  00:34:15 Ana I has a partnership with Belco credit union, which is a really big credit union here in the Denver area. They have well back pre COVID had in-person events where they would do, financial planning, workshops, and college planning workshops, and different types of things. Because they had that sponsorship relationship. If you, if firms and big companies are able to forge those relationships and go in there and talk to these professionals, because a lot of people in my cohort didn't have actual planners. Rianka, they're saying bill said, once in a retreat presentation, she gives she's spreads a good gospel of financial planning. I always have Rianka in my mind when I'm, I need to tell people about this profession. I, I don't know the Rianka knows she inspired me that way, but I do go out there and tell everybody I know about financial planning. I think connecting with those types of organizations is really critical to serving the populations who have, past college years already graduated while into their professional years and still haven't engaged a financial planner.  00:35:17 Dominique No, no, I would agree. I would agree on that regard. I think that's a good segue to, allowing you to kind of talk about some of the resources inside of, FPA and some of its benefits and, or, I guess, tools that could be used by, financial, in order to do some of the things that we're talking about or to build their practice or to reach underserved communities, what are some of the things that FPA is doing, or maybe that financial professionals can partner with FBA on?  00:35:49 Ana Definitely. Yeah. We're in talks with, a nonprofit based here in Denver to provide diversity and inclusion training to our members. We haven't finalized it yet, so I won't say too many details, but it's like a cohort like program that does diversity and inclusion training through the lens of neuro, diversity and, self awareness type of thing. It works on your leadership skills first and then teaches you those inclusion skills and marries the two. That way you then go out back to your farm and create this inclusive environment. Because I think a lot of the problem is that we have a wealth of talent coming into the profession, people of color coming into the profession, but then they go into these environments that are maybe not as inclusive or comfortable, and then they leave. The skills to create that inclusive environment are very essential. That understanding that diversity and inclusion are two totally separate things.  00:36:48 Ana We don't have the inclusion. If you don't have both, it's not going to work. So that's one thing we provide. We have a lot of content, in the journal, every November, we have a diversity equity and inclusion issue. We're providing that type of content for our members. We have an ongoing resource page, which I could send you the link to, which has just links to books and articles that we've written articles from are all of the trade pubs within the profession links to Rianka his podcast, which is 2050 trailblazers, which has really has some really great takeaways. Really wonderful guests. Both doing great work in this realm. Anytime rank on Lou that I have something out there, I put it on that page, because they're really doing the great work, but we're being more mindful, more cognizant of providing this type of content for our members.  00:37:41 Ana And it's, we're at the beginning stages. The D D I issue is only in its third year, this year in 2021. We it's slow progress, but it's really impactful progress.  00:37:56 Dominique No, I would agree. I think, and this topic, this is a big topic and I really appreciate you for taking it on, understanding the importance of financial planning comes from, I mean, you can look at this from so many different angles. I was talking with Bob verus, on this topic and, McKinsey Scott just donated, well, she's donated a lot of money over the last several months, but she, gave a pretty significant gift to my Alma mater. And, one of the ideas that I was thinking, I was like, well, this would be great. I mean, you got, aspiring financial professionals and, taking this financial planning as a minor shouldn't, we have some type of incubator for the, in that we could offer, financial planning pro bono, give these students the experience that they need so that when they sit for the CFP exam, they don't have to wait another two or three years for experience, because they're already doing some of these things.  00:38:51 Dominique And, I, I, I know that there are ideas out there. It's just that I think there's way too much segmentation in our industry and we need to work together so that the consumer has benefited because if the consumers benefit, everybody wins and I think that's where we need to be headed. I really appreciate you coming on and talking about some of these really super big topics. This is, in our, in closing this podcast, as on, is to help empower, tomorrow's financial professional with tools to serve their ideal client at the next level, in that context, what words or word of wisdom do you have to leave with the next generation financial professional?  00:39:36 Ana Yeah. Oh, that's a really great question. Let me get back to that in a second, but I, I, when you asked me about more resources and I just, I realized, I forgot to mention, a few really great ones that we have, which you reminded me of when you talked about the experience that the students could have. We do have a really wonderful externship program that was spearheaded and launched by Hannah Moore. That provided, a lot of aspiring professionals to get that the, all, a lot of their experience credit for, to sit for their exam and do those things. It was a really interesting we're going to have it again this year, and I'm really excited to see because it was so well attended and well received last year, I'm still getting messages from people who participated.  00:40:20 Dominique 1700 people or something. I talked to Hannah about this. I mean, it was incredible. So that is a really good program. I'm glad you're.  00:40:28 Ana Yeah. We also have member research groups other than FP Latino, that people can get involved with. And so I've paid Latino. We, we kind of focus a lot on creating awareness of the profession. We work in conjunction with alpha, which is the association of Latino professionals for America. We have a lot of events where we'll have professionals come and do a panel and talk about financial planning and talk about the barriers to entry. Those have been really well received and well attended. We have our pride planners, which is for our LGBTQ plus community. We have our African-American knowledge circle, and then we're working on starting, an Asian American and Pacific Islander group. Those are really great resources to connect with other people to get those mentorships, because I find as a professional mentorships have been really critical for me and especially to get me into this profession and to keep me here, I'm not a financial planner, but I am here to say, as long as I can, because of the mentors I've had in this profession, some of whom Sandra Davis is one of them.  00:41:30 Ana I just love Sandra. She's a gem and, my, the old editor of the journal, Carlucci, lockers and other. So, that segues into my words of wisdom for our next generation of financial planners is just to find those mentors and really learn from them, really be Danny Fama says, is be curious and ask questions and be comfortable with not knowing everything because we don't, we really know closer to nothing than we know to everything. Just embracing that and acknowledging that, and just, asking as many questions as you can, even, if you think you're going to sound dumb or sound, ledgeable, it doesn't matter because that's how you learn asking questions and learn as much as you can from everybody around you, because you really can do that.  00:42:16 Dominique Wow. Wow. Really, really great insight. Really great perspective. Ana you're doing great work at the FPA, keep it up. We're really happy to have had you on the podcast with us and sharing your wisdom.  00:42:32 Ana Great. Well, thank you so much for having me. It's been the highlight of my year so far.  00:42:38 Dominique We, we hopefully only go up from here. Hopefully we can only go up great stuff on, take care and have a great one.  00:42:46 Ana Thank you. 

Show Notes  In today’s conversation we have Dr. Brad Klontz. Brad helps people master the psychology of wealth and live a life of abundance. He’s also managing principal at Your Mental Wealth Advisors™, Co-Founder of the Financial Psychology Institute™, and Associate Professor of Practice at Creighton University Heider College of Business. Dr. Klontz is also an author of 5 books on financial psychology, including Mind Over Money, Facilitating Financial Health, and Financial Therapy and most recently "Money Mammoth: Unlocking The Secrets Of Financial Psychology To Break From The Herd And Avoid Extinction".     Today we cover money, psychology and marketing.  More specifically, how social selling and the digital marketing landscape has evolved since Dr. Brad entered the business. We will also dive into a relatively new social media platform--TikTok.  Dr. Brad will share some of the tools for crushing content on the platform along with the advantages/disadvantages, and finally a posting strategy that you can use.   Show Highlights    How Dr. Brad turned 2020 into a “win-win” situation. (2:25) Dr. Brad talks about the evolution of marketing and why some businesses hesitate with getting into social media. (9:16) Why your comfort level can cause you to miss out on opportunities that platforms like TikTok bring and the key to selling online. (11:29) Dr. Brad’s perspective on TikTok as a social media platform. (12:41) Why TikTok has an extremely “low bar” for content creators. (13:39) Dr. Brad shares his number one tip on starting a TikTok account and how to be successful. (16:07) Dr. Brad shares his posting strategies and how he got to 260,000 followers (26:56)   Resources: Read the blog. If you'd like to connect with Dr. Brad, click here.  Check out Dr. Brad’s latest book by clicking here. Are you a current or aspiring financial professional?  Click here to receive tools that will help you become a next-generation financial professional! Watch a video clip of this episode on our YouTube channel by clicking here. To receive a newsletter digest of Jumpstart community happenings, click here.   Subscribe to the podcast by clicking here. Want to connect with me? Join my exclusive “tribe” by clicking here. Thanks again for listening, reading, and watching!     00:00:00 Dominique Welcome to conversations for financial professionals, a podcast to help. Shape the next generation of financial advice. I am your host, Dominique Henderson, and today's conversation is with Dr. Brad Klontz. Dr. Brad  and I met each other in 20, early 2020. I invited him on the podcast to talk about behavioral finance, because that is his expertise. But as of late, Dr. Brad has been spending a ton of time on developing his social media strategy specifically on TikTok. Today, the conversation is all about how to use TikTok to market your financial services. Dr. Brad  and I talk about the missed opportunity that financial professionals are possibly losing out on when it comes to social media and specifically this platform. We talk about why we talk about some strategies from a macro and a micro standpoint about how you can actually start putting content out there and what it's all about. Are you mission focused? Who are you trying to reach? And do you have a strategy for doing that? This promises to be one of those conversations that you are going to walk away with a greater understanding on exactly what you can be doing to use TikTok  to market your financial services practice. So let's go to the conversation. 00:01:25 Dominique  Welcome to another episode of the conversations for financial professionals podcast, where we are shaping the next generation   00:01:35 Dominique Of  financial advice today, we have Dr. Brad Klontz. You help people master the psychology of wealth and live a life of abundance. I got that right from your LinkedIn via, in addition to that, you're a managing principal at your mental wealth advisors, co-founder of the financial psychology Institute and associate professor of practice at Creighton university Heider college of business. Woo hoo. I am afraid and alum, you're also the author of five books on financial psychology, including mind over money, facilitating financial health and financial therapy. Most recently money mammoth unlocking the secrets of financial psychology to break from the herd and avoid extinction. The reason that largely you're here, my friend is because I know of all this stuff through your TikTok  account, because you are such a TikTok  savant. Welcome to the podcast.   00:02:28 Brad Thank you. It's I, I love chatting with you, so I'm very happy to be here. Yeah,   00:02:32 Dominique Man, we share a lot of similar interests, a lot of common folk that we know together. Matter of fact, I was just talking to a mutual friend, Sandra Davis. And so yeah, this is really cool. Let me ask you this. How have you been like, we're in a new year? 20 Delta is a hand that most of us would not have expected. Do you have any specific takeaways?   00:02:45 Brad Yeah, I like, I'm just fascinated with, first of all, it's terrible, it's been awful. Like let's just all admit it. Right. And, but what I have this little mantra that I, that on good days, I say to myself, which is where's the opportunity. This is something that I'm constantly feeding into my own mind, so that I can be aware of where the opportunities are. So, with that awareness, I ran across a bunch of opportunities in 2020, and I actually had a fabulous year creating content, exploring some other business models, creating some couple courses. I mean, I've just been throwing myself into, this is the reality we have. So where's the opportunity within this reality?   00:03:41 Dominique No, I think that's wonderful. I, I don't know if this is a Chinese proverb, but it's like the same symbol for chaos is the same symbol for opportunity. It's like where there's chaos, there's also opportunity. Which I think is a good segue too, because what I want to talk about today, we know that you can go with the best of them on the financial therapy and the behavioral finance front. We'll link to that previous episode that we talked about before, in judging risk tolerance. I'm pretty sure we'll overlap some subjects with that, but I really want to talk about, how to market financial services, and what maybe financial professionals can be thinking about using some of these platforms, specifically a platform such as TikTok, which, I don't know if people know this term, but about organic reach is incredible, for this platform. I want you to kind of dive into that and I think the way I want to kind of set that up though, is how do you believe did take me through the evolution first? How do you think marketing has changed from like winning you and I got in the business versus now, like kind of opine on that for .   00:04:44 Brad Yeah. I mean, I, I'm not, I wouldn't consider myself an expert in marketing, although I probably am from, outside perspectives, but I feel like there's been a big hesitation to get into social media from the compliance side of the business. We're always slow on that side. Because when you talk to your compliance office about doing anything, you say, Hey, I, can we talk about, and then they say no, because that's how they get paid and that's how they stay alive. That's, they're much happier if you do nothing.   00:05:16 Dominique Can I say something parenthetically though? okay. I do agree with that notion largely I think let's call it Tim cases or seven or six, or maybe even more than that eight out of 10 cases are like that. Would you also say that compliance officers, in a, let's say you're managing a thousand or 1500 or 10,000, registered reps. You also have to manage to the lowest common denominator too. Right? So you have to say no, almost right, because you got Joe knucklehead over there, that's going to be doing something. Whereas you got all these other people that would be following the rules, but then you've got the Joe knuckleheads.   00:05:51 Brad No, it's absolutely true. Unless you're making it crystal clear, you're not going to have any recourse in terms of saying, Hey, didn't, you weren't supposed to do that. So, it's nothing but love and good vibes for your compliance officer, but just understand their job is to keep your business around, and to make sure that you're doing right by society and taking care of people. And so that's their mindset.   00:06:13 Dominique No, I would agree. They, they got that the mentality of the can't sink, the battleship, it only takes one person, to be, somewhere on the SCCs radar or the state, it's securities advisor and that one headline tanks, the whole ship. So I get it.   00:06:29 Brad It does, it does seem to be like a shift though, where more and more people are on social media. I mean, that's what LinkedIn is, by the way. Like, if you've ever put a post on LinkedIn, it's the equivalent of doing anything on TikTok or Instagram or any place else, frankly. I mean, you're putting yourself out there. It's these, it's essentially a website, an app. I think it's hard to find advisers right now who aren't involved in social media.   00:06:53 Dominique No, I, I think you are right in that. I think one of the things that I've always admonished or strongly encouraged, the advisors that I work with too, is making it personal. There's nothing wrong with crossing the lines. I think maybe you can, of kind of speak to this, those maybe what advisors probably perceive or financial professionals as a whole perceive as a gray area, right. Where I don't want to talk too much about my personal or I don't know how that may fill into fit into the narrative of what I'm, whatever I'm trying to, offer from a financial services standpoint. Do, do you think there's a gray area or do you like, this is all me, this is all Dominique, this is all Dominic. Like, how do you view that?   00:07:37 Brad I look at it, like if I have a client in the office, who's just walked in more of a traditional introduction. I might not just lay out my entire life story like that I don't think they really want to hear that, but I think in terms of social media, I think the more that you can talk about yourself and be yourself, the more likely you are to attract clients who are exactly the ones you want. I feel like social media does throw yourself out there in a broader context in the world. I think it's actually to your advantage, frankly, to talk about some of your interests and, more personal information about yourself, do you have kids? Do you like tennis? I mean, what is it you're into because people will, they're looking for ways to connect. Like how do you stand out from every other advisor? And some of that personal information can be really great in terms of attracting people who frankly, you probably want to work with anyway.   00:08:27 Dominique No, I love that. I love that. You're saying that because I think what advisors and financial professionals may think about, they may think about the cell first versus the connection first, because there is no cell without the connection. So I'm glad you said that. I think the opportunity that is potentially lost, if you don't wait out onto the dance floor of social media, is that, people don't get to know the non-suited up button up person that is behind all of us. Right. There is a, whether we actually physically wear a suit and tie or not, there is a more conservative side to what we do. That's what I think consumers view us as, but when we show, spending time with our significant others or whatever that may be, that does offer another perspective into who you are. That's what clients like you said are connected to.   00:09:16 Dominique So I love that.   00:09:16 Brad No, that's great. If you feel weird about selling on social media, if this gives you a bad feeling inside, I just want you to honor that feeling because it's a terrible idea to sell on social media, by the way, I mean, it's just the absolute wrong thing to do. Because people really get turned off on it really fast, but social media, the opportunity there is for you to sell yourself and to provide content that's helpful, that's useful. That's engaging. What you want to have is people think of you when they think of that problem, eventually that they run into in their financial life. They think of you as somebody that they know they trust. I mean, there's this weird psychological phenomenon where we feel an intimate connection with people on social media. It's something really to be curious about and this step back and think about this.   00:10:01 Brad Like, if I've watched 20 videos of yours, I'm going to feel a special connection to you. It's, it's the K person brain. It's like, if I'm staring somebody directly in the face and listening to them, my brain says, this is somebody, and trust because our brains have not evolved to the point of social media where we realized actually this person doesn't know you at all. What's so fascinating. It creeps into your subconscious that there's this connection. And it happens. It happens to all of us on social media, and there is the opportunity for you to feel a connection and have other people feel connected to you and feel a sense of trust and connection.   00:10:33 Dominique Let's double click on that for a second. Cause I want to park right there. I think you bring up a lot of good points and I'm loving the fact that you're bringing the behavioral science part of how humans just interact. I think this may be lost on some financial professionals. That's why I want to dig in because the more video content you create, whether yours there's one like, or no likes or 1500 likes, you're still building that connection because people are seeing you more. They're they're getting to know like, and trust you like Ziglar says, so I wonder to your point earlier, or maybe not, is it a sell so much if you are just connecting with them, right? Like, what is your opinion about this whole notion around selling? Cause I know some people feel a funny way about that word. What, what would be your thoughts about it in the context of making that consistent content and connecting with people? It seems like the cell has patterns naturally.   00:11:29 Dominique That's my opinion.   00:11:29 Brad Yeah. That's my opinion also. I think direct sales and sales on social media always feel bad. Like they do. Like if you want to give away content that's actually the culture of social media is giving away content, giving away information. I think that you got to think about what is it you're selling. And in my opinion, you're selling yourself. You're selling yourself as the expert, as this incredibly helpful person. If people don't have to look really far, all they have to do is click on your profile to find your website and see exactly what you do. It's not like you're hiding that in any way, but you want people to be attracted to you based on this incredible value you're giving to the world. They're going to find you if they want your service. Absolutely. I agree. I agree. So let's pivot here because,   00:12:13 Dominique People listening to this at this point are probably like, okay, so like what is TikTok as opposed to Instagram or Facebook or any of the things that I'm let's call it, I'm more, they're more normalized or are they more familiar with kind of give us a, a macro breakdown of like really what TikTok is as an information platform or social platform, before we kind of dive into the weeds of maybe strategy.   00:12:41 Brad Yeah. I just see TikTok  is just the next big social media app. I don't see it as a whole lot different from Facebook, from Instagram, from Myspace, do you still have a MySpace account, but you take it as back it's just the next thing now what's interesting. It has its own culture, which is really fascinating. You have to approach each one of these social media apps and websites as a culture. Like you really have to understand the culture. It's a totally different culture. All of them are by the way, but what TikTok  does it's you gotta think short form video. This is punchy stuff. It's 10 seconds, 15 seconds. You can go as long as 60 seconds. I think the average one that really hits is around 10, 15 seconds long. And, it has a lot of incredible in-app editing tools. The thing I love about Tik TOK is that the bar is so incredibly low on production value that there's like literally no excuse.   00:13:39 Brad What's so fascinating about the entire platform is highly produced. Content is sort of shown there. What people want is they want to see you in your living room. I'll be honest. They want to see you in your bathroom. There's a line, there's a lot of content that has been created where people are standing in their bathroom in front of the mirror. Essentially they're looking at their phones, staring at the mirror, looking back at themselves. It's unbelievable. People have created millions of viewers based on that, but that shows you the intimacy people want to see you in your natural setting. They don't want to see a studio. They don't want to see a bunch of production.   00:14:13 Dominique Let's pause right here, because I've worked with, I don't know, I've probably consulted hundreds of advisors and we talk about a term. You just use production value, right? Because there is a certain Polish that let's say a video on your website, talking about your financial services and how much AUM you manage will be different from the content that you put on TikTok . What I've always told advisors though, is before come up with an idea about what needs to go on your website and you hire a crew and you blah, and do all that kind of stuff. Wouldn't it be nice to kind of know if that idea is going to even fly by testing it out on social media. You only need a phone to do that. Like, do you agree with that? Like, cause I think these platforms have a really great testing mechanism, like a trying mechanism when you kind of think about maybe refining some type of precious metal and all the draws burn off, like your message can get a lot better if you hone it by social proof.   00:15:13 Dominique Like, do people even resonate with one idea that you have thrown out on TikTok  or one of these other platforms before you do a whole lot of production value with your website? Would you agree with that?   00:15:22 Brad I think that's brilliant. I absolutely agree with it because the great thing about TikTok  and some of the other social media platforms is you're going to get feedback almost immediately on whether or not this is resonating with people because the algorithm doesn't lie.   00:15:37 Dominique Explain that, unpack that because all these platforms have their own algorithm, right? So just for kicks and grins, so YouTube, which I've kind of made my home on is it's all about video views and it's watch time and everything else, desert it's pales in comparison, comments likes all that kind of stuff. That's great. But video views watch times. That's the biggest thing. Long form content is a better idea, especially if you're giving really helpful stuff. Whereas it sounds like it's the opposite on TikTok.   00:16:07 Brad The opposite on TikTok , the same metrics apply though. It's all about watch time and it's all about views. It, but essentially the attention span is so much lower there because of that one minute, barrier. So it's gotta be punchy. It's gotta be short. I mean, it's really been an exercise for me on how to deliver like, viral content because it's not going to go anywhere unless you grab somebody in the first one to three seconds. I feel like on YouTube, you have more like you have 15 to 20 seconds to grab somebody. Right? And so I think it's a very different and I feel so much more pressure putting out a YouTube video when it comes to production content too. Like it takes me for a four minute video on YouTube. I'm going to say five hours to write it, to edit it, to, put it in B roll, whatever I'm going to do there.   00:16:56 Brad What's so fascinating about TikTok  is I'll make six videos a day in an hour.   00:17:03 Dominique Because you're just really just shooting on your phone and it's just, stream of consciousness type of stuff.   00:17:09 Brad You're shooting on your phone. It's incredible. And there's, that's what I love. I love the low barrier. It just takes away all of your excuses. Like just write down all of your excuses right now about why you're not producing content and they're all erased when it comes to TikTok. Nope, you actually don't have to do your hair. You don't even need to leave your bathroom and all you need is your phone. So get on it.   00:17:30 Dominique No, I love that. I love that. That kind of dovetails into maybe why you chose that platform to kind of, really build, a following there. I think one of the key things here is, as an, as a financial professional, there's a lot of things that we do afraid we take tests, afraid we, get licenses, and are afraid. We talk with clients. This just seems like another barrier of things that you do afraid, and you put yourself out there. I'm wondering, what have you noticed from just a mental barrier standpoint that may keep people from moving forward with this? I know we kind of went up, went over this a little earlier, but I'm just trying to think maybe with your talks with peers or whatnot, they're like, I don't really know. Cause that's my my market's not on there or whatever.    00:18:19 Brad Yeah. So, I mean, you obviously have to think about what persona you want to put out into the world. That's something to think about, right? Like who are you on social media? And it's not like you're pretending to be somebody else. I mean, you all have various roles. Like I'm a very different father than I am professor. Like, so you have to just think about who you are on social media and not only that, but on which platform, like, I'll be honest with you. There's 99% of the stuff I put on TikTok. I would never put on LinkedIn, are you kidding me? Like my Dean's going to see that stuff. And so.   00:18:53 Dominique I don't know,   00:18:53 Brad If he is, I'm very scared right now. So, so you've got to think about like the culture, like, what is it for me though? I gotta tell you it goes beyond that. Like, so I actually feel like on a deep philosophical level, like I'm here on earth to do something and I don't really care. I have this avatar onTikTok  that I have in mind. This is somebody that I deeply love and I care about, and I'm going to try to connect with this person, whatever it takes, if I have to do like a silly like dance, if I have to do something like that, I don't care. Like I I'm so mission focused on TikTok  in terms of trying to give a certain message to this person that I care about on there, that a lot of that melts away. I that's actually been my hack for overcoming my ego around giving speeches around doing podcast interviews, media interviews, television, the whole deal is what is my mission? And my mission as you mentioned, is, it's to help bring hope and healing to the world.   00:19:52 Brad That's my mission. I run everything through that and then my ego melts away. That's, that's,   00:19:58 Dominique It's actually a good segue. I want to talk about, let's talk about TikTok  micro strategies. Like if somebody is listening right now and they're like, okay, I'm buying in. I think I can do this. Let, let me start to think about some tangible steps where I can use this specific social app to start to get my message out. I think you provide a really good blueprint. Let's kind of unpack that. Have a mission that basically you see how you're impacting the world as a financial professional, whether that giving comprehensive financial plans or building investment strategies or whatever that is to whoever that is. That is a very first, a good, very first step. What would you say is kind of next, or maybe something from Dr. Brads  blueprint of how you create content?   00:20:45 Brad I would say have an avatar in, so by avatar, I mean, who is the person on the other side of this phone, who's going to be watching your content? Who is that person? What do they care about? What are they worried about at night? What do they love? What do they, and so I, by the way, I have a different avatar for each app, essentially because they have different audiences. I'm speaking a different language, I'm talking to a different person. I think that really helps that is if there's anything that I could pin my success on TikTok , it's probably that, like, I have a very clear avatar in there. Somebody I'm talking to, it's not in frankly, it's not my typical multi-million dollar wealth management client. Although much of it applies, I have a very specific avatar and the more specific it can be about who is this person you want to talk to, it just really helps you get really clear about the message you want to deliver.   00:21:35 Dominique Yeah. Cause I think, one thing I've been guilty of, in the past and even now, right, is getting a little lazy with the different cultures across social media, in that I post the exact same thing one platform and another, and I start to get a little, savvy about that, which is you change the, some stuff is, one-to-one but very rarely nowadays. To your point, if you have an avatar in mind, that's a specific message to that particular avatar in that community, based on the culture of that platform. Your posting strategy on TikTok, though, from looking at your profile seems to be, like you said, up to six times a day, and I don't know that works on like a LinkedIn or anywhere else. Can you kind of speak to that about the amount of times that you post in, like when you post and things of that nature?   00:22:25 Brad Yeah. So I agree with you. I think it's very platform specific, but I've also seen a undeniable correlation with the amount of content somebody puts out and the impact and the reach, like you just can't separate those two things. If you posted six times a day on LinkedIn, I can guarantee you within one year, you're going to have way more action, way more views, way more followers, et cetera. Now, now granted, you're really going to have to dedicate yourself to that, right. I mean, because that's a major strategy and about two years ago, that's what I did. I essentially said, I'm going to spend an hour or two a day on social media. I started, we're talking to financial planners here, right. So I actually have a spreadsheet. Okay. Where I, I track all my numbers for the last two years across my social media platforms, because I decided I'm going to put some energy into that.   00:23:14 Brad I'm going to put some energy into growing those platforms. And so, yeah. The more content you produce, the more action you're gonna do.   00:23:20 Dominique Yeah, no, I think so. What I'm hearing from you is have a mission because it starts always with your, why I would agree, have an specific avatar that you are targeting. Then, I guess with that, you got to learn the nuances of the community dynamic or the social platform dynamic. You gotta be, I would say you got to start tracking your metrics. I think, cause that just talks to the strategy. Cause you're, these are for, this is forethought, right? You're not like maybe there are some stream of conscience and stuff that you're just doing, but do you have a social media content calendar? Like on this day I'm going to post this particular thing or around this particular thought that you do that too?   00:24:00 Brad I don't, I don't at all. Yeah. I, I have a target where I'm trying to post three to six times a day on TikTok. I try to take one of those posts if they're relevant and push it over to Instagram or LinkedIn, that kind of thing.   00:24:15 Dominique Okay. Okay. Having a strategy, whether the accountant is planned out or not is still part of what you would agree or recommend for people to have.   00:24:28 Brad Yeah, absolutely. Like I have a plan in mind, like what are the platforms you want to focus on? And I think it's a good idea to pick one primary and then maybe two or three secondary. So you're going after maybe three platforms. You have a primary and a secondary, because it can be really tough to hit all those at once. But yeah.   00:26:16 Dominique Talk about, talk about having that primary or maybe that hub. I think that's kind of key because I think at least with the conversations that I have financial professionals are like, yeah, I'm fine with doing this. It's just, it's just so overwhelming. Well, I mean, because there's Twitter, there's Facebook, there's Instagram, there's YouTube, there's blah. It's like, well, pick one hub where you can maybe have your let's call it cornerstone content or whatnot. As you said, push them out to those other two or three that are kind of minor in tertiary with maybe segments of it or split up content or whatever. I mean, if, I guess if you pick TikTok , you may have to think about some longer form stuff because of the time limit. What, what would be your thoughts on that?   00:26:56 Brad Actually my best, LinkedIn content happens to be TikTok videos because they're pretty right. And they're punchy. Right. So yeah, I absolutely agree with that. And, and you just need to have a general philosophy, like how many posts do you plan on doing a day? And I know, and I'm, as I'm saying this, I'm just imagining the listener going with all these mental blocks to doing this, right. You're going to look like a fool. You're going to look, people are going to judge you and it's like, look, your first videos are your worst videos. Like they're just absolutely the worst and you're going to have to get over that hump. I would suggest that you make terrible embarrassing content right now versus three years from now. So get embarrassed right now. Get it pumping out now, because three years from now, you're going to be in a much better place.   00:27:40 Brad I'll tell you this, I actually, I think I posted, Oh my goodness. Almost a thousand videos last year on TikTok. All of oh no, just on TikTok. Yeah. I think it was in the 900 range. I'm going to tell you what, like they are way better now than they were at the beginning of 2020.   00:27:59 Dominique Wow. Okay. Let me just unpack that for somebody that is cause I'm big on numbers. For somebody that's out there, if you posted a thousand on just one platform, that's roughly 20, which the math is about two to three a day. For all of those out there dislike does just, can't do one. I mean, there's inspiration for you, but I mean, let's talk about something that I want to park on real quick. Went over this before, but I want to unpack this because you brought it up a couple of times. The actual talk track that is going on in your head when you're putting yourself out there and you're making a thousand videos is man, I'm gonna do this. Whether people like it or not, this is my mission. I'm focused on the person that I can help. I may look foolish. I may not do everything right.   00:28:49 Dominique I'm gonna make some mistakes. At the end of the day, I'm going to check this thing off as done because I actually did it as opposed to, I don't have the right phone. My compliance department's going to say whatever, maybe talk about some of the self-work or self-awareness personal development that maybe needs to take place with that person. That's repeating that in their head.   00:29:14 Brad Yeah. You got to get over yourself. I mean like it, one way to look at it is, that is like the most devastating form of self-love and ego adoration. It's like, look, you can't really love yourself that much. Right? Like, it's almost egotistical for you to be that worried about it. It's like, who are you? Yeah. Right, right. It's like, so for me, anyway, that's kind of where I go with it. I'm giving you my own mental tricks. Like, the other thing is like, how dare you? Like, all right. Here's the other thing, how dare you? Honestly, I am so upset if you're listening to this right now, and you are a financial expert and you are letting the financial conversation be had by all these people who know nothing about it. If you want to know what got me onto TikTok, it's this, my nephew showed me TikTok.   00:30:04 Brad And I started flipping through there. I couldn't believe what I was seeing. I was seeing day traders, selling day trading, talking to me about all their returns, talking about this incredible thing. This is the way to make money. I got so upset. I got so angry. That's why I started creating content. I'm like, there's an entire generation of people here who are falling into this trap. And I was stunned. I couldn't believe it because I thought that kind of died away in the nineties. When the tech bubble, I couldn't believe that it was back in full force and I sat there and I saw all these people and I could picture them all being incredibly hurt by this misinformation. So, psychologists do this all the time too. Like they're not very good at speaking to the public. They're not very good at making things understandable.   00:30:46 Brad All the best-selling self-help books are written by non psychologists. Some of the information they give out is just, is terrible and harmful. I'm just going to say that, come on, man, I need you. I need you on these social media platforms, sharing the truth, educating people if because you're not doing it. Other people are doing it. Guess what? There's an entire generation of people are consuming this content and getting all this misinformation because you are too afraid of being judged by somebody.   00:31:15 Dominique Wow. I think, that deserves an a man because I resonate with that so much. I think there are a lot of us that, Andy Andrews has this very great quote that says that the whole purpose of analysis is to come to a decision like weigh the pros and cons, to the, to your point, you're qualified, especially if you're like a CFP. I mean the amount of stuff that they dump into our brains during that education process, good could power a whole career of content creation. The point is I think you hit a lot of nerves there because it, they essentially, it is just being afraid of how people may judge you and think of you, let me ask this was some of this, fervor and, maybe some inspiration for money mammoth. Cause I want to talk about that next. I mean, this is, I think from a standpoint of truth versus falsehood or untruth, this what you just said in the last, 30 seconds or so is definitely something that this new consumer financial services needs to hear.   00:32:28 Brad Yeah. I think that it did influence my work on TikTok. First of all, the other thing I get so much hate social media. Let me, let me just explain this to you. Like, it's not like you're going to be sitting you sit back and be received with loving, open arms. It's like, there's a bunch of like angry 14 year olds on that app. Right. They're really gonna give it to you with your bald head and your gray beard and okay. Boomer. So just understand that's absolutely gonna happen. I've just described to you though, my mental strategy for dealing with that. I know they're all 14 year olds who, quite frankly, they might even be 50, but they have this like very wounded 14 year old inside of them. What you're going to notice is that the most criticism and hate you get on any social media platform is going to come from people who have anonymous profiles and have never posted any content.   00:33:19 Brad So understand this. They are, they're really afraid of being judged and they're hypercritical of themselves and they're probably super nasty to themselves. They probably had a parent who was nasty to them. They've internalized this like highly critical nastiness and it's very, confining for them. What they're doing is just projecting that on you. Just understand if you're getting hate from people, that's who you're getting it from. And, and frankly, as a psychologist, I care about those people. I, I feel bad for them. I worry about them. I wanna support them. Anyway, that's your mental strategy for dealing with hate because that those are the people who are doing it, content creators, like if you're actually putting your stuff out there into the world and think about this in your own life, like you're really putting yourself out there. You have a lot of compassion for people who have the courage to put stuff out there.   00:34:07 Dominique No, I would agree. I, and I think, one way that I've kind of mental hack that is when I actually started getting negative comments or posts and things of that nature, or even a thumbs down on YouTube is I realized, man, I must actually be touching a nerve if somebody is disagreeing with this, I think, I mean, from a creativity standpoint, you got to start thinking that if you're putting stuff out there and nobody's saying anything negative, then you may need to push a little harder against the establishment is kind of the way I think about it. One of the parts of what I do is I try to be polarizing not to be off putting necessarily, but just to say, I may have a different opinion or different way of thinking about something than you. Let me challenge you with that, to see how you accept me or not.   00:34:57 Dominique Right. It's a very telling sign that I use with people that I want to bring into my practice or people I want to work with. Because if you, if we disagree on something and that's going to be that off putting for you, that's probably going to be a detriment to our business relationship and we, that we don't want to go there. Right. Right. Absolutely. Let's talk about, the book just like what is the premise of it and in what can people expect when they read the money mammoth?   00:35:25 Brad Yeah. For money mammoth, it was influenced by all the stuff I've been doing on social media. In that it's the first book where I actually put in a lot of, I'd say some basic personal financial planning information. I've avoided that in the past. Partially because I wasn't a certified financial planner for the first few books. I felt like there's a real need for it. Here I've created a bit of a following and I have a bit of credibility with a certain audience. I thought, I would find ways to do it in a totally appropriate compliance way where you're not telling people what to do. This is the other thing too, like you don't dispense advice on social media, like, and if you do that, your compliance office should be very concerned about you. You know, that's not what you do. You don't, I'll get comments all the time.   00:36:10 Brad Like, should I do a Roth IRA? It's like, well, you never say yes to that. I have no idea who this person is, what their circumstances. You find ways to talk about it. The Roth IRAs can be incredible under the right circumstances. You know, I don't know your situation. I can't tell you what you should do. I mean, there's very easy ways to get around the quote advice. Not to get too stuck on that, but for money mammoth, I did include some of that information because I saw such an important need for it. And essentially money mammoth. The concept is around the metaphor of the cave person back during the days of the wooly mammoth. This is the brain that allowed us to survive and thrive in that environment. It's the same brain we have right now that trips us up in terms of our relationship with money.   00:36:51 Brad The whole book is wrapped around that metaphor, looking at your ancestors, looking at your tribe, the influence of the people around your family, your parents, and then getting into survival techniques. It's interesting, we had that whole concept before this crisis happened, but it turned out to be a, pretty apropos just in terms of how to survive a crisis and how to manage and avoid extinction if you will. We put a lot of information on, in there on how to essentially survive these crises. By the way, there's going to be another one, and these things happen. How do you manage it psychologically in terms of making the right financial decisions?   00:37:25 Dominique No, I think there's a great setup, especially for the segment of the audience that will be listened to this that are consumers or financial services, because I know that in the last several months, specifically during the pandemic, I've gotten a lot of people come to me and say, Hey, I've had the time to kind of contemplate my future. I've been putting this stuff off so long. Like what do we need to do to get everything in order now? And I think this presents an excellent opportunity for financial professionals and providers or financial services to really connect with people to your point earlier because people are wanting this information. They're not, no one is sitting around saying, I want my N to be bad. I don't want to finish well, people know they need to plan. The, the fact of the matter is not because of a lack of information, but it's usually because of the lack of guidance it's like, because there is so much information and it's like, should I do this? Or should I do that? And the inaction comes in and I think that's where, to your point, your call to action to financial professionals is to, Hey, you have this information, let's guide people to where they need to go, because we're essentially are just facilitators.   00:38:32 Dominique So, no, I love that. Any other resources you have? I know you said you may have a TikTok training course in that work.   00:38:40 Brad Yeah. We've been working on a tic-tac training course, mainly because it's this strange platform. And, I found tic-tac to be actually incredibly receptive to professional content. As a matter of fact, they reached out to me and, asked me to help create more like legitimate financial education content on TikTok, which is, which has been really incredible. I actually see them promoting the expertise from people who are actual professionals who have a knowledge base in certain areas. And that's incredible. They've recognized that there's a lot of misinformation going on. That's more than any other platform that I've ever heard of. It's, it's incredible. Like, I'm wearing a TikTok hat and they sent this to me and I'm on weekly calls with them around creating content that will be useful. As I mentioned, that's legitimate from professionals. So, that's one of the things I've been a huge fan of.   00:39:32 Brad As part of those calls, we're always talking about, best strategies on TikTok, how to get the most organic reach. Essentially yes, we're, I'm creating with a partner, a course on TikTok for professionals on how can we use this and how can we maximize it? And, we talked about this a little earlier too, and it's like, I didn't really choose tic-tac. I would say TOK chose me and what happened. You mentioned this earlier with the organic reach and I had one video, so I'm posting across all these platforms and I had one video go 6 million views. I got to tell all of a sudden you're like, wow, like that's a significant percentage of the us population for that just saw this video that I created and obviously resonated. It was obviously helpful. I think it was that type of organic reach that I just kept doubling down on the content on that platform.   00:40:20 Dominique No. Good for you, man. I'm really happy to hear that. I know you do great work. I know you are also invested in academia and the next generation, which is the reason why I think we resonate so well in overlap in our synergies with what we're trying to do with change, how people view financial advice and financial advisors, period. I no longer in one of the reasons why I created this podcast, candidly is because I'm really tired of at a dinner party. Somebody saying financial advisor in the room clearing like we do way better work than that. The people that do that work, I want them to come to the front and the people that want to get in here and do that type of work. I want them to be attracted to the industry. I'm so glad for what you're doing. We always close with, the fact of empowerment, right? So this podcast is to help, empower tomorrow's financial professionals with tools to serve their clients at the next level.   00:41:12 Dominique And so in that context, Dr. Brad, I would love any word or words of wisdom that you would want to leave with. Tomorrow's financial professionals.   00:41:22 Brad I think it would be this, that just go ahead and get in the game. Like at the end of the day, this is going to sound pretty morbid, but at the end of the day, we're all going to be stuck in a hole with dirt thrown on top of us, and nobody's going to care, I mean like a hundred years from now, and it's like, look like you're on earth here to do something like, I don't know what that is. I mean, the opportunity in the financial realm is like, this is the number one thing that stresses people out like money is the number one stressor. And, in the, in America, eight out of 10 people, stress kills people. I actually see us in this profession as being in a unique opportunity, a unique place to actually heal, like, to actually be a source of hope and healing for people that I that's, the mission that I am really trying to live out in my life.   00:42:06 Brad I see that as a financial professional, this isn't just about returns and making people more money. No, no. You are in a position to help people deal with the thing that keeps them up at night that kills them. So this is the mission I see. If you can just embody that mission, it's so much easier to create content because essentially you're saving lives. I'm not saying that I actually wrote an entire article. I have a very solid argument on how you're actually saving lives by helping people with their financial plans. That's really the way I see it. That's the mission that I'm living in my life and I really want you to live. Conversation Transcript: 00:42:41 Dominique Wow. Wow. That's great. I cannot agree more. This has been great, Dr. Brad, TikTok savant. Thank you for spending time with us on conversations for financial professionals. Thank you. My pleasure. 

Dominance is a buzzword, and often controversial topic, in the dog world. Why?  Well, it has a negative connotation, yet at the same time, dog owners are often told they need to gain dominance over their dog.  What is acceptable? Is gaining Dominance really our goal? Is expecting our place on the hierarchy ladder and our rules and policies to be respected asking too much? This  thought-provoking piece on Dominance is followed by a chat with Sandra Davis, co-owner of The People Smart Academy.  Comparing humans and canines is, again, a controversial topic, yet, as professions, we find it effective (yes, Sandra compares humans to dogs!).  How we express ourselves, read others, teach and coach, and communicate is so important in all we do in life.                                                             Enjoy YOUR Learning JourneySeason 5 is a "Dogology" (kinda like a mixology) of tips, Q and A's, interviews, discussions and a deeper look into the 3 components of UPWARD Dogology all with the goal of increasing awareness and making the world a better place for all animals, including humans! Season 4 is interviews with people and organizations that help animals. Increase your awareness and be part of the solution by listening, sharing, and reviewing.  Season 3 dives deep into trending methods. Are they right for you and your dog? Season 2 shares the learning journey of my clients with dogs with different issues and backgrounds; always interesting and a great way to feel a connections with others who have similar experiences.  Season 1 starts by sharing my unique learning journey and then dives into why positive reinforcement training (and practices under that "umbrella") are often limiting, ineffective and/or counter-productive with dogs over 6 months. It finishes with an introduction into cognitive behavioral therapy and UPWARD Dogology.The People Smart Academy:DISC Online Training - PeopleSmart AcademyDISC Foundations - PeopleSmart AcademyUPWARD Dogolgy:Upward Dogology   website https://www.upwarddogology.com/UPWARD Dogology (@upwarddogology) • Instagram photos and videosUpward Dogology | FacebookBillie Groom (facebook.com)Billie Groom | LinkedIn‎HerCanvas: How to Help Your Dog and Family Adjust to Living With COVID19 on Apple Podcasts     My interview on Her Canvas, a podcast hosted by Jedidahhttps://podcasts.apple.com/ca/podcast/meet-billie-groom-from-upward-dogology-located-in-saskatchewan/id1527383134?i=1000496584692  My interview on Bucks County Bytes with Martha.The link to my guest appearance on The Entrepreneur Way:http://theentrepreneurway.com/podcast/1595-being-car

Sandra Davis Sandra "Sandy" Davis is my mum and a Judge at the County Court of Victoria. In this milestone ep with my biggest role model and mentor we talk about everything from the migrant experience, to study and career moves to judicial reform. PBA Impact 25 Awards Vote for Mike and Humans of Purpose by heading to pbaimpact.com, hit vote now and then select Mike Davis (about half way down) before 13 Feb! Your vote will help us reach another 100,000 young Australians and push to build greater for purpose sector knowledge, connections and capacity. Patreon Stars Thanks to our awesome Patreon Supporters - Rich, Tanveer, Lusha, Judy, Jules, Sally, Will, Bee, Lyndon, Olivia, Jo, Bonny, Misha * 2, Macartan, Joel and Stuart- you help us to create great weekly podcasts! Support us today! You'll get a weekly shout-out, my eternal gratitude, many perks plus some terrific HoP swag. Not bad value for the cost of one coffee per month. Support the show.

Annabel Rivkin and Emilie McMeekan, authors of the best-selling book I’m Absolutely Fine!, are back with a mini series about marriage, divorce and all the mess in between! Join them for the second episode where they do a deep, dirty dive into divorce with the legendary lawyer, Mishcon de Reya’s Sandra Davis. Notebooks at the ready!

Guest Poet: Lisa Dominguez Abraham is the author of Coyote Logic, recently released from Blue Oak Press. She won the 2016 Swan Scythe Chapbook Contest for Mata Hari Blows a Kiss and both the Bazzanella and A Room of Her Own Award literary awards from California State University, Sacramento. Her first chapbook, Low Notes, was published by Red Wings Press in 2007. Her poems have appeared in journals such as Southern Review, Prairie Schooner, North American Review, Poetry East, The Cumberland River Review, Tule Review and Mobius: The Journal of Social Change, among others. In Spring 2018, she was the featured writer in Suisun Valley Review. She is also involved in community activities involving art and poetry, participating in the “body stories” series by the Sacramento Center for Contemporary Art, based on the work of mixed-media and video artists koo kyung sook and Sandra Davis, and writing and performing “Respite” in response to Wayne Thiebaud’s “Flood Waters” as part of the Crocker Art Museum exhibition “Wayne Thiebaud: The Homecoming.” Most recently, she wrote "Disguise" to accompany painter Frank Ordaz’s "Stella" for the Sacramento Metropolitan Arts Commission’s “In Response: Poets & Artists in Dialogue.” The poem and painting are now a sign and mural in the Auburn, CA Central Square Art Park. Website: https://www.lisadominguezabraham.com/ Location: The Brickhouse Gallery & Art Complex 2837 36th St, Sacramento, CA 95817 http://thebrickhouseartgallery.com/ http://coffeeandpoets.com Sponsored by Creative Economy Pilot Project

Bit vulgar, isn’t it, asking if love makes you richer or poorer? Well -- the It’s Your Money podcast team have never shied away from some gritty realism.In this Valentine’s special, Sam and Laura poke about in the caverns of the heart and count the cost of finding The One, getting hitched and, when it all goes wrong, the inevitably messy divorce.Dating expert Hayley Quinn reveals the best way to snare a mate without breaking the bank, Sam exposes his own thriftiness with a cut-price wedding - and hot shot lawyer Sandra Davis give us her wisdom from handling divorce for the rich and famous - including Arsenal legend Thierry Henry and Princess Diana. To get in touch, email moneypodcast@telegraph.co.uk or phone our voicemail number at 07523 039447. And visit www.telegraph.co.uk/moneypodcast for more.

By Sandra Davis and Orlando Buitrago

Today we’re talking about loving being the real, authentic, and unapologetic you!   Figuring out who we are and why we’re here is a full-time, whole life endeavor for most of us. You’d think it would be easy, right? We arrive happy, joyous, and free, but then too often our parents, teachers, religious leaders, friends, and other members of our family condition us into becoming something that we hardly recognize or even like anymore. All of these people have an impact on how you think and how you act out there in the world. So what’s happening here, and is there a way out? Is there a way to get back to how we were when we first arrived, before the rest of the world told us how to act and who to be? Davide Di Giorgio joins me today to talk about his new book, Being Unapologetic. He shares how we can all follow the breadcrumbs of the past to better know who we are and why we are here so that we can step into our own power and be our true, unapologetic selves. Dr. JJ Sawyer and Sandra Davis of People Smart World also join me to share their incredible technology that helps people understand who they really are, who others are, and how we can all function and communicate more effectively with all different types of people.   We Discuss: Why so many of us face an internal struggle with being our true selves What being unapologetic really means and how it helps us stand in our power Learning to love ourselves more by spotlighting and celebrating other people The “X-Factor” of great speakers and leaders and how it can be learned Why delivering a vision is even more important than delivering value Changing our environment and surroundings to adjust our perspective Understanding who we are and how to effectively communicate with others The power of being self-aware and becoming more aware of other people What DISC stands for and how it’s used to describe different personalities Using the DISC assessment to  discover what type of energy we put out in our lives Revealing personal characteristics – Are you an eagle, a parrot, a dove, or an owl?   For the full show notes visit: www.ChangeItUpRadio.com

Inspired by a love of nature and extensive travels to Europe, especially Italy, Arizona artist Sandra Marshall draws from a plethora of stored mental images she has captured over the years. Sandra's main focus is on contemporary botanical paintings – creating sought-after works of art that offer unique color combinations that are exquisitely rich and harmonious. Her flowers are rendered in rhythmic, organic  compositions in rich oils, and mixed media on canvas.    Her love for music is often depicted in her paintings with her botanicals that she has often been told look like they are dancing, and have a musical quality. Her awareness of rhythm and balance helps her to create fun energy that helps to convey the beauty all around her.Early on, Sandra showed a talent and love of color and art and always drew or painted -- receiving accolades from teachers and others who saw her work. After studying color, and painting in her early years in a private art institute with Jean Fitzhenry, she became accomplished in a variety of media including oils, pastels, acrylic and mixed media and later earned a Bachelor of Arts degree in Education with an emphasis in Art Education/Painting.    A New York native, Sandra is a master colorist and attributes her passion to childhood trips into New York City to visit the museums, and galleries. Sandra's Mom, an accomplished wildlife photographer and gardener, who always had an eye for composition, was a big influence in Sandra's love for nature and flowers. She also worked as an art director for 3-Ball Productions in Hollywood in addition to painting backdrops for the Disney Channel and working on set designs. Before marrying and starting a family back in the states, Sandra studied art in Italy, which led to co-creating an inventive company in Italy called “Porta a Porta”, which means door to door in Italian. Sandra would bring aspiring artists from the United States and fly them to Italy and while under her instruction, the students would learn to paint as they were surrounded by the stunning Tuscan Hillsides.   Sandra has used her combination of color mastery, painting and teaching skills to design a career that has been immensely satisfying for both herself and her clients. In addition to her works of art that she continues to push the boundaries of color and beauty, Sandra volunteers in schools with her successful “I Draw, You Draw program. Says Sandra,” My mind is constantly coming up new designs and ideas of things to paint and I enjoy sharing that enthusiasm with my students. The excitement of each new painting is like taking a voyage to an unknown place – the anticipation, exploration and the journey --- I can’t get enough!   4025 E. Chandler Blvd te 6 & 7 Phoenix, AZ 85048   480-247-6689 info@BeAnArtistAZ.com   http://www.beanartistaz.com/ http://www.sandramarshall.com/

Sandra Davis is a foster parent whose been loving, caring for, and supporting young women for over 15 years. In this conversation, Sandra discusses the joys and challenges of foster care, where she sees it going in the future, and provides some thoughts for those considering becoming a foster parent.   Thank you for listening to our 100th episode! Please feel free to LIKE us on Facebook @ www.facebook.com/CYCPodcast, and subscribe to us on iTunes and Stitcher! 

Sandra Davis is a foster parent whose been loving, caring for, and supporting young women for over 15 years. In this conversation, Sandra discusses the joys and challenges of foster care, where she sees it going in the future, and provides some thoughts for those considering becoming a foster parent.   Thank you for listening to our 100th episode! Please feel free to LIKE us on Facebook @ www.facebook.com/CYCPodcast, and subscribe to us on iTunes and Stitcher!