Podcasts about splasheo

From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company Splasheo makes it easy to create super engaging videos, ready for social media domination! Top 3 Value Bombs: 1. Attention and engagement is what you need to get with your video marketing strategy. 2. One way to come up with content is to get out of your own head and get into the heads of your audience. 3. When you build a connection with your audience and they keep on watching your video content, you are going to have an influence; your message is going to get out there. Sign up for a free trial just for friends of JLD! Plus, get $99 worth of credits FREE! - Splasheo.com Sponsors: Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark's business coaching has helped thousands of entrepreneurs to dramatically increase profitability! HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company Splasheo makes it easy to create super engaging videos, ready for social media domination! Top 3 Value Bombs: 1. Attention and engagement is what you need to get with your video marketing strategy. 2. One way to come up with content is to get out of your own head and get into the heads of your audience. 3. When you build a connection with your audience and they keep on watching your video content, you are going to have an influence; your message is going to get out there. Sign up for a free trial just for friends of JLD! Plus, get $99 worth of credits FREE! - Splasheo.com Sponsors: Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark's business coaching has helped thousands of entrepreneurs to dramatically increase profitability! HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

Gideon Shalwick is a serial entrepreneur, video marketer, co-founder of Veeroll, and founder of Splasheo. Gideon is an incredible digital entrepreneur who created massive success through his digital businesses. Which include Veeroll, which is a really cool video advertising platform that served up over 18 million ads in its first year, and Splasheo which is a specialized video production service that takes away the guesswork out of creating really awesome videos for your business. In this episode we discuss: How the education system affected his mindset about work and business [4:22] His journey in starting his first business, his first e-book [8:00] Challenges before making his business profitable [11:10] Realizations that helped him create a successful business [15:02] Building his company – Rapid Video Blogging, starting Splasheo [17:10] What does Splasheo do [22:53] Video content that works really well [25:55] Tips and tricks on how to use keywords to get more views on a YouTube video [33:54] Best ways to get in touch with Gideon [37:20] Links to sources and tools: Go to www.splasheo.com to learn more about their captioning services and get more engagements for your videos. Follow Gideon on all his social media accounts and subscribe to his YouTube channel: https://www.facebook.com/gideonshalwick/ https://www.facebook.com/splasheo/ https://www.linkedin.com/in/gideonshalwick/ https://www.youtube.com/channel/UCOxFrKa0ap-tHPiknUkcy9g Quotable Quotes: When people are reading, it's not the texts that they see, but when they read the words that create a virtual experience for them inside their heads. When you add the captions you're actually creating a little movie inside people's heads. Which adds more richness to the video.* Listen to other PTSS Tech Episodes: https://passthesecretsauce.com/category/tech/ Thanks for listening. Don't forget to like us on Facebook: https://www.facebook.com/passthesecretsauce to get updates on new episodes. If you haven't already, please follow and leave a review for our podcast, we'll really appreciate it. And as always, don't forget to pass the secret sauce. Support our podcast If you're a fan of the show, there are three simple things you can do to support our work: Subscribe, rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe. Tell a family member, friend, or colleague about the show. Subscribe to us on YouTube: https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast This podcast is hosted by ZenCast.fm

In this episode, I interview Gideon Shalwick, the Founder of Splasheo. At first glance, Splasheo may seem like a  cool caption service for your videos. But, as you learn in this chat they are an engagement service,  arguably one of the most important services out there right now for entrepreneurs and small business owners. Because  your videos take time.Editing them takes even more time.But all that time and energy is a waste if no one sees them.This is a HUGE frustration for so many entrepreneurs...How can you get more engagement on your videos?Listen to the episode to learn...  One thing is certain though, getting more engagement with video is an art, and it's one that you can't afford to not master.

“Unless you’re a Hollywood producer, don’t get too fancy with your production.”   Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. Gideon launched Splasheo – a video captioning service made up of a team of real people who manually transcribe videos for brands and influencers, and then burn those captions directly into the video using engaging layouts – because he believes that captions…and not just native captions, but real, personalized captions…are what elevate video content to the next level. For Gideon, it is this personal touch that makes for true, authentic engagement.   Listen & Learn: Sign-up to get your first four videos FREE by joining Splasheo today! Use this link for this $99 value! The goal of video is three-fold: attention, engagement, and action. Mistakes to avoid when creating a video marketing campaign. Creating a visual in the minds of your audience. Why video content is not about going viral, it’s about relationship building. How to segment your content into smaller pieces of content.  TO LEARN MORE ABOUT SPLASHEO, CLICK HERE. TO FIND GIDEON SHALWICK ON LINKEDIN, CLICK HERE.

In this episode, I’m really excited to have as my guest, Gideon Shalwick, who loves helping entrepreneurs get their message out to large, global audiences using the power of video to effectively build their audience and dramatically improve engagement. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination! Splasheo is a 100% Done-For-You video captioning and framing service. In our discussion, Gideon talked to me about: Building a connection with your marketing, otherwise it's just noise Really understanding your viewer and what are their pain points - be your customer Listening to problems people have and be really helpful, to generate new opportunities Listen to the podcast to learn more. Show Notes and Blog The Podcasts

Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. His entrepreneurial journey started about a decade ago, when he felt unfulfilled in his career. He had a wonderful job in New Zealand, but felt that something was “off.” After leaving his job to work for himself, Gideon and his wife decided to start over, and on a whim they moved from New Zealand to Australia. With this fresh start, they found a renewed energy to focus on their life as an entrepreneurial family. After learning a few lessons from The Entrepreneurial School of Hard Knocks, Gideon found his niche in video marketing. He honed in on his passion for video content creation, learning all he could about leveraging exceptional video content to reach the right audience in today’s increasingly-noisy digital world. Since then, Gideon has kept his finger on the pulse when it comes to trends in social media and content marketing, and he knows how crucial it is for brands to connect and engage with their online communities through video. When Gideon realized that 85% of viewers watch video content on silent mode, he realized the importance of captions — and not just native captions, but real, personalized captions that add value to video content. So he launched Splasheo, a video captioning service where his team of real people manually transcribe the videos of brands and influencers, and burn those captions directly into the video using engaging layouts. Because of the human touch, the result is exceptional: appealing videos, free of distracting typos/grammatical errors, to help engage your audience and make an impact. What you will learn from this episode: How Gideon’s entrepreneurial journey began by being stuck in a job that wasn’t making him happy, and how he and his wife decided to immigrate to Australia and start a business How writing a successful book taught Gideon the importance of learning to run a business, and how chance and good fortune led him to beginning his work in the video space Why video is a unique and empowering medium that allows people to share their message like never before in history What issues Gideon recognizes that often holds business owners back from making the jump to video, and why great video content is about authentic messages and connections Why Gideon believes we are all motivated by four core drivers: connections to others, feeling significant, the need for freedom, and feeling in control How Gideon and his team built the four core drivers into their business model, and why helping clients build significance is the company’s main focus How Gideon’s realization that 85% of viewers watch video content with the sound off was important for the success of Splasheo How Splasheo users have seen significant gains in their engagement statistics by adding captions to their video content Why video captions trigger mental images in viewers, adding an entirely new level of visual element to viewers’ experience How video content can be sliced and diced and repurposed for many different uses, and why creating video content is easier than it might seem Resources: Free Trial of Splasheo: www.splasheo.com/onwardnation Youtube: www.youtube.com/user/GideonShalwick LinkedIn: www.linkedin.com/in/gideonshalwick/ Additional Resources: Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13 Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/

Crisis Series: Video content and video marketing is doing incredibly well in 2020. Despite the crisis and pandemic, video is booming... offering businesses and personal brands an affordable and versatile channel to reach their ideal audience. In Episode 6, I chat with Gideon Shalwick, YouTube and Video Marketing Expert for over a decade, as well as an entrepreneur and founder of Splasheo.com, a video service optimising video for social media. Gideon knows video... We discuss: Video strategy Video processes and swimming lanes Using video for content marketing and more...

Gideon Shalwick loves helping entrepreneurs get their message out to large global audiences using the power of video. His company, Splasheo, makes it easy to create super engaging videos ready for social media domination. In this episode we discuss: Why he thought his brother would become the entrepreneur in the family [3:01] How the education system affected his mindset about work and business [4:22] His journey in starting his first business [8:00] Writing his first e-book [9:45] Challenges before making his business profitable [11:10] Going from business with $0 profit to $20,000 a month with his company Become A blogger [13:19] Realizations that helped him create a successful business [15:02] Building his company - Rapid Video Blogging - and how the birth of his first child gave him an idea to start Splasheo [17:10] How creating Splasheo gave him the idea to create another business [19:34] Coming back to Splasheo after focusing on a different business [21:20] What does Splasheo do [22:53] Video content that work really well [25:55] How captions makes a big difference in video content [27:57] Tips and tricks on how to use keywords to get more views on a YouTube video [33:54] Best ways to get in touch with Gideon [37:20] Quotable Quotes I brought the value and he (business partner) leveraged the value. Those two things worked together really, really well. Once you know what those things are that they're (audience) really interested in watching, you can create content that responds to that. When people read the words on the screen, it engages them, it pulls them in. When people are reading, it's not the texts that they see, but when they read the words that creates a virtual experience for them inside their heads. When you add the captions you're actually creating a little movie inside people's heads. Which adds more richness to the video. Links to sources and tools Go to https://www.splasheo.com/ to learn more about their captioning services and get more engagements for your videos. They are running a promotion where you get your first four videos done for free, grab it while you still can! Follow Gideon on all his social media accounts and subscribe to his YouTube channel: Facebook page: https://www.facebook.com/gideonshalwick/ Splasheo FB page: https://www.facebook.com/splasheo/ Personal Linkedin: https://www.linkedin.com/in/gideonshalwick/ Youtube:https://www.youtube.com/channel/UCOxFrKa0ap-tHPiknUkcy9g Check out Justin Brown's Youtube channel - Primal Video - (https://www.youtube.com/user/EditMyClips0) to get tips on growing your YouTube channel. Call to action: Support our podcast Rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe. Tell a family member, friend, or colleague about the show. Subscribe: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 so you never miss an episode. Subscribe to us on YouTube

If there is a type of content that has been gaining a lot of traction right now in the online world, then that would be video. Here to share with us why and how we should take advantage of using video in our businesses is Gideon Shalwick, the founder of Splasheo. He takes us across his own entrepreneurial journey that took him from almost running out of money to doing a project that led him to his company. With many years of experience helping people get greater engagement on video, Gideon has the tools and know-how about what works best on social media platforms, how to format your video, and what content to put out. He then tells us about Splasheo and how they cross the T's and dot the I's in their process. Links Blgclick.com Dubb Zoom Voxer Asana   Connect With Paul and Build Live Give On LinkedIn On Twitter: @BuildLiveGive On Facebook On Instagram: @BuildLiveGive Email: Paul@buildlivegive.com   Thank You for Tuning In! If you want To Break Through All The Noise On Linkedin And Reach Your Ideal Client without creating loads of content or breaking the bank on ads - go to blgclick.com to learn our three secrets. 

Alright guys! I hope you enjoyed that episode and learned a lot like I did. I know I will be using way more video moving forward in my business and If you are interested in following Gideon, or checking out what Splasheo might be able to do for you, head on over to splasheo.com and take a look! Well everyone, its been fun! And like I said earlier, I hope you all are staying strong and positive through some of these trying times and Ill give you a heads up.. Next week I have an incredible guest that is going to talk to you about credit hacking. She is the master and if you have ever wanted to know how to get your score super high or what business credit is, then you are in for a treat. See you next week everyone!! In todays episode I interview Gideon Shalwick. Gideon is a serial entrepreneur and the founder of splasheo.com. Splasheo helps thousands of Entrepreneurs all over world turn their basic videos into marketing masterpieces. In this interview we focus on the power of video and how to do it correctly to deliver a powerful message to grow a large audience. Most businesses still aren’t using video in their marketing/branding and those that do, are missing some major components which greatly limits their reach. Gideon sheds light on some things that you can do right away to capitalize. If you want to know how to create captivating videos from scratch, that make an impact and help people remember you 10 times better, then this episode is for you! Important links: Splasheo.com

Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination!Here's a sneak peek at what you'll hear:Gideon has been fascinated with video since the tender age of five, yet it took him 23 long years to finally start working with video. Here's why... - 5:00Is writing an eBook to sell a good business idea? Hear Gideon's no B.S. answer at 6:50How Gideon (heh… sounds like video) accidentally started his video business. – 7:00Why Gideon's computers used to always self-combust! - 8:15Gideon talks about the herculean task of recording and uploading a video during the days of dial-up internet. - 8:50Den brags on behalf of Gideon about being one of the very first marketers to use YouTube to grow their business. (Gideon is simply too humble to admit it, but the guy is an absolute pioneer. - 9:00)Why Gideon used to hang out with a street magician in between his acting gigs. That's right. Gideon was an actor. Hear about this at 10:45Gideon explains his video service in layman's terms and explains how it can save small business owner's time and dime. (If you do any type of video marketing, then you'll want to listen up at 13:10)How Gideon's video production company is different from almost all his competitors. (This point of difference is so valuable, Gideon could easily, and justifiably, charge a king's ransom for his service, yet his pricing is as reasonable as it gets. - 14:50)Why Gideon's theme song should be Bruce Springsteen's Human Touch. - 15:25Where AI drops the ball in video production. (There are probably more areas than this, but this one's a biggie. 17:00)How your video subtitles and captions are probably killing off your audience engagement. - 19:00Little known caption and formatting secrets that can as much as triple your video views and click-throughs. - 22:00Den and Gideon discuss workflow and how to make damn sure that while you're working you don't waste one precious second. (Den also rattles off his work equipment and describes his strategic and efficient work setup. - 23:30)Why Den and Gideon don't waste their time using file-sharing platforms, and what they do instead. - 25:00Try Splasheo and get 4 free credits www.splasheo.comConnect with Gideon on LinkedIn https://www.linkedin.com/in/gideonshalwick/Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the show (https://www.denlennie.com/free-training)

Thanks for turning into the Instant Impact podcast with your host, Elyse Archer! Today’s guest is only the second repeat visitor since the start of the show. His name is Gideon Shelwick, an Australia-based serial entrepreneur who has been visible in the online space through video since 2006. He’s created multiple successful businesses, most recently Splasheo, a video captioning service that’s used by some of the biggest names out there. He’s here today to talk with Elyse about creating an impactful message for your brand.    Gideon has developed a simple, 1-page framework for creating a compelling, effective message for your brand. The canvas he’s created helps solve a number of problems surrounding messaging in your video content—not producing a message that resonates with your audience, a lack of conversation to action (things such as likes, shares, comments, and even signups and sales), and creating engageable content. This scaffolding helps you solidify a core message from which everything else flows. It can be translated into any sort of content you put out—it becomes ‘what you’re about’ all on 1 page.    The structure of Gideon’s canvas aims to land on that core message. There are two large sections of his framework. One section represents where your audience is, and the other represents where they want to be. Between the two, is the Journey--the way you move the Avatar (the person you want to connect with) to Hero. You, the mentor, facilitate that growth and have a section as well. Your message, Gideon says, is the “boat” that carries your audience on their journey from “Pain Island” to “Pleasure Island.” The underlying drive is you. Your mission is what will be the force that leads you to your achievements. You are the piece of the puzzle that pulls it all together.    He goes on to break down the subsections of his framework and describes a shortcut for finding your “Avatar.” He explains that this person is your target client, there is a good chance there are others like them. It’s not 20, 50, 100 people that you’re trying to speak to--it’s one person. He breaks down their problem, pain, and the antagonist--the active cause of all the trouble.    Next, the breaks down the “Hero” side of his canvas. This is where your Avatar has gone through their transitional growth. He asks “what has been the transformation?” He goes on to talk about the reward or outcome, the benefits, and the mentor. All these sections share a common theme--feelings. It is about the developments your Hero makes emotionally.     Gideon talks about the journey. It’s simple--it’s just the steps you will have your Avatar make to transform into a Hero. This is a custom branded solution or methodology. This is meant to help you stand out in your space.  The most challenging part of this framework is finding and building your message. It will probably come to you naturally after having done all the other work, Gideon says. This can (and should) be a brief, concise, effective phrase that informs your audience what you’re about.    Finally, he discusses the Mentor’s Mission. This is everything you’ve built your business on. You have a mission! This is your place to write it into practice.  LINKS Connect with Gideon on LinkedIn splasheo.com/elyse  First 4 Videos Free  Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo, makes it easy to create super engaging videos, ready for social media domination!  Gideon shares how he discovered his "why" and ultimately transformed his thinking to help others find their own significance! Connect with Gideon on LinkedIn, Facebook and Instagram! www.splasheo.com  

Gideon Shalwick believes there’s one trait every entrepreneur needs, and it’s not persistence, a strong work ethic, or creativity. It’s self awareness. His own desire to better understand himself has led him down a winding road of serial entrepreneurship and self-exploration. It’s what first inspired Shalwick to drop out of the 9-to-5 club early in his career, move to another country with his wife, and start fresh. The pursuit of his true calling led him to publish a successful ebook in 2006, and two years later, develop a blogging training product that boasts over 40,000 subscribers. Meanwhile, Shalwick was also building up a personal brand as an expert in video marketing. But his journey didn’t stop there. In 2012, Shalwick founded video captioning service Splasheo, which has become a major source of passive income. He followed that success in 2014 with Veeroll, a SaaS company that automates the production of video ads for YouTube, Instagram, and Facebook, and now dominates the video advertisement space. While Shalwick saw great success with these companies, he found that tug of self-discovery pulling at him again. He realized he had become so caught up in the startup world that, in the process, had forgotten who he was. So he decided to walk away from the projects he spent over a decade building. Now, he’s in a period of self-rediscovery and is sharing his entrepreneurial wisdom with others while plotting his next move. Starting Over Five years into his career, Shalwick decided to start over, for the first time. He had graduated with an electrical engineering degree from the University of Canterbury in New Zealand and immediately recognized that he didn’t enjoy working for someone else. In an attempt to try another path, Shalwick got his master’s degree in engineering management, which focused more on the people side of business. Still, he felt frustrated by his job. “I don’t think there was any job in the world that would allow me to live out my potential the way that I wanted to, so I felt really stuck,” Shalwick says. He turned to his wife and suggested that they quit their jobs, move to Australia, and start from scratch. At first, the plan was for Shalwick to find a job in Brisbane as their ticket in. But three months later, he still hadn’t found employment. He asked his wife to try applying for jobs as well and,  within a week, she had three offers. While this allowed them to successfully relocate, Shalwick still had no idea what to do with his own career. Millionaire Secrets Shalwick began reading books on entrepreneurship, with the hope that they would point him in the right direction. It was Rich Dad, Poor Dad, which talks about the importance of building up an asset, that eventually struck a chord. Shalwick wondered how he could build up his own asset and started to explore a variety of options. He considered everything from franchises to a dog-washing business, but ultimately ended up attending a book-writing course that gave him his first taste of entrepreneurship. In 2006, Shalwick wrote and sold a personal development ebook for $47. The title? Millionaire Dropout Secrets. “I blush when I think about the title, but I have an excuse,” Shalwick says. “The course taught us that titles with the words ‘secrets’ and ‘millionaire’ in it do really well. So I came up with the title Millionaire Dropout Secrets...I wrote it as a reporter, looking at everyone who dropped out of the system and became successful.” The ebook was a huge success. The instructor who taught the course offered to help promote the product to his database of 10,000 people. An email was sent out on a Friday night and, by Saturday morning, Shalwick’s ebook was selling like hotcakes. In fact, he sold enough copies to where he felt extremely optimistic about the idea of selling digital products from the comfort of his home for the rest of his career. Shalwick was on cloud nine. Until one day, his ebook ran out of steam. Video Ventures After the initial rush of sales, Shalwick’s ebook experienced virtually no traffic for two years. Because he had little experience with business building, traffic generation, or customer relationship management, he had no idea how to bring his sales back to life. But Shalwick knew he could learn by tapping into the expertise of others, so he purchased a camcorder and decided to start interviewing people on video to better understand how to set up successful online businesses. Shalwick snagged his first interview at an industry event, where one of the speakers agreed to talk to him. Over time, this was the formula Shalwick used to eventually collect five gigabytes worth of video interviews. He planned to upload them all to a membership site, but before he could launch, the sheer size of the files ended up killing his PC and the project never got off the ground. But all the effort wasn’t for nothing. Shalwick became close friends with one of his video interviewees, and together, they launched a product called Become A Blogger (a course for those who are just starting out with blogging or looking to take their blogging to the next level) in 2008. Within the first two weeks of launching, the business had over 10,000 subscribers and an income of over $20,000 per month. This was life changing for Shalwick, who had been making no money for the previous two years. That business gave Shalwick the exposure he needed to start building up his own personal brand, as he took to YouTube to teach people about building successful video products and online businesses. His channel grew to 36 million views and 360,000 subscribers, and the name Gideon Shalwick became widely associated with the video marketing space. Changing Priorities When Shalwick and his wife welcomed their first daughter in 2010, everything changed. “I realized...what if something happens to me? Then what’s going to happen to the business and income for the family? So I decided I’d better change tactics.” This dawning realization is common for entrepreneurs who build personal brands. Shalwick believes the most important thing is to know yourself and understand the benefits and drawbacks of each type of business. For instance, personal brands are simple to start up, have low overhead costs, and make it easy to build a connection with your audience. But as Shalwick realized, the trouble is that a personal brand can’t survive without its creator. If you have a personal brand, Shalwick recommends looking at other ways to build assets that can run independently of you. This could mean investing your income in other wealth vehicles or creating a separate product or service. That’s the reason Shalwick decided to launch his human-powered video captioning service, Splasheo, in 2012. To this day, it still functions without Shalwick and serves as a passive source of income for his family. A few years later, Shalwick decided to venture into the SaaS space. He initially wanted to set everything up through Splasheo, but decided it would be cleaner to create an entirely new entity based in Singapore. And that’s how Veeroll was born in 2014. This SaaS company was created to automate production of video ads for YouTube, Instagram, and Facebook. The idea came from the nine years Shalwick had spent in the video marketing industry, where he constantly heard about the biggest pain point in the market: the production and editing process. Because this software so directly addressed a source of frustration for video marketers, Veeroll quickly became a leader, and today is a million-dollar company. The Hunt Continues Despite the success of Veeroll, Shalwick decided to sell his shares and walk away from the company earlier this year. Working in the world of SaaS was intensely challenging, he explains, even for someone with a technical background. He recounted the time he reached out to Clay Collins at Leadpages for advice when he first started Veeroll. Collins told him, “There are a million things, and you have to get them all right.” While Shalwick didn’t understand what he meant at the time, he grew to appreciate the truth behind this statement. But it wasn’t just the technical aspects of the SaaS business that were overwhelming. As Shalwick describes, he was also burned out by a high-stress environment, brought on from pursuing extremely aggressive goals. That’s when he recognized how easy it was to get caught up in the wrong things and lose sight of what’s important. So he decided to step back once again, and focus on rediscovering himself. Shalwick has spent a lot of time contemplating his life’s vision. He believes that for each of us, this vision is guided by an “unconscious drive,” what some people refer to as their “why.” He discovered after much reflection that his unconscious drive is for significance. All of his actions had been driven by a desire to prove himself. He was embarrassed by this realization at first, because it felt superficial, but he came to embrace it over time. Now that he understands this reality, he has made an intentional effort to channel his drive from achieving significance for himself into helping others feel significant. For Shalwick, this has been a huge game changer and has made the vision for his life much clearer. “As entrepreneurs, you really have to get to know yourself,” Shalwick says. “Each of us has a unique capability and gift or talent we can give to the world. But it’s conditioned away by society...and it’s a real challenge to rediscover that again. When you can rediscover that and find your true why, then everything becomes a lot easier.” The Formula for Successful Video Ads, From Gideon Shalwick Shalwick uses the AIDCA formula to ensure successful video ads that consistently convert customers. Below is a breakdown of each component of the formula: A = Attention. The first part of the formula is all about grabbing people’s interest with a hook. According to Shalwick, one of the most effective ways to do this is to identify your audience’s biggest pain point then turn it into a question. For instance, if your intended audience is video marketers, you may ask: “Are you struggling with video editing?” I = Intrigue. You can build intrigue with a story of open loops that draws people in and makes them want to keep watching. In other words, create a sense of mystery. This part of the formula relies on the Zeigarnik Effect, which states that people remember uncompleted or interrupted tasks better than completed tasks. D = Desire. Now it’s time to create desire around the solution. Shalwick recommends listing the benefits, features, and differentiators of your product or service to make it more appealing to your viewers. C = Conviction. According to Shalwick, it’s important to provide as much proof as you can so the audience is convinced that the solution you’re offering actually works. This can come in the form of testimonials, social proof, or a stamp of approval from an authority figure. A = Action. Finally, you have to ask people to do what you want them to do. This is where you insert a call to action and guide your audience in the direction you want them to go. Interview by Nathan Chan, feature article reprinted from Foundr Magazine, by Sophia Lee Key Takeaways Why Shalwick and his wife decided to quit their jobs and start over How he got his first taste of entrepreneurship with an ebook (and why the title makes him blush to this day) Why his ebook sales skyrocketed, then saw virtually no sales for two years Shalwick’s journey to better understanding online businesses How he built his personal brand in the video marketing space Why the birth of Shalwick’s daughter made him reconsider the way he approaches business The birth of Splasheo, and how it became a source of passive income for Shalwick Shalwick’s successful venture into SaaS with Veeroll Why Shalwick sold his shares and walked away from Veeroll The importance of discovering your true “why” as an entrepreneur

Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination! Top 3 Value Bombs: 1. Attention and engagement is what you need to get with video marketing strategy. 2. One way to come up with content is to get out of your own head and get into the heads of your audience. Feel what they are feeling and try to figure out what it is that they are struggling with. 3. When you build connection with your audience and they keep on watching your video content, you are going have an influence; your message is going to get out there. Sign up for a free trial just for friends of JLD! Plus, get $99 worth of credits FREE - Splasheo.com/fire Sponsors: The Marketing Secrets Podcast: My buddy Russell Brunson - founder of ClickFunnels - is on a mission to help get entrepreneurs unstuck so they can get back to changing the world! Check out his podcast at MarketingSecrets.com! F45: F45 is one of the world's fastest-growing fitness networks, and they’re inviting YOU to join them. Inquire today about owning your own F45 Franchise at F45invest.com/fire!

Welcome back to the Instant Impact podcast with your host, Elyse Archer. In today’s episode, Elyse is sitting down with Gideon Shalwick. Gideon an Australia-based serial entrepreneur who has been visible in the online space through video since 2006. He’s created multiple successful businesses, most recently Splasheo, a video captioning service that’s used by some of the biggest names out there.    Elyse and Gideon discuss what we can do with our videos to increase engagement, what steps we can take to catch people’s attention, and how we can keep our audience connected with our message. Gideon also breaks down some other tactical tips on how to get people coming back to your content.    The conversation takes an unexpected turn when Gideon shares his personal story, and how he overcame the idea of self-centeredness to build a brand and a business built on service. Through sharing his unconscious drive to help others, he gives advice on how we can shift our focus from ourselves to others, and in turn create worthwhile content.      LINKS   Gideon Shelwick on LinkedIn splasheo.com/elyse  First 4 Videos Free

Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination. We’ve been following Gideon’s career over the years, have even crossed paths, and in this episode we chat about his amazing tool.  We also get into various ways to repurpose your videos, the different social media platforms to post them on, the social media platforms that are getting the most bang for your buck and how to actually be better when you are on video.  Gideon opens up about how he and his wife were able to start a new life, leaving their jobs and moving to a new country, how he was able to get to a point where he was working online fulltime and all the ups and downs of such a journey. He also talks about the benefits of partnerships and the key elements to connect with your audience so they stop scrolling and pay attention to you. Once you’ve listened to all the possibilities with making videos, be sure to check out our episodes with Brian G. Johnson on how to start a profitable channel from scratch and our show with Sunny Lenarduzzi on creating a thriving brand using video content. “Nowadays, on social media most people watch their content on silent...adding captions adds hugely to the engagement and retention of people actually watching your content.” - Gideon Shalwick  Some Topics We Discussed Include: How to frame yourself on video and other best practices How Gideon was able to quit his job and move to a new country (not as easy as it sounds) The commonalities between Joe’s business history and Gideon’s Why strategic partnerships are key The processes behind Splasheo to keep video production moving smoothly A cool way marketers are able to get video content done without doing any work themselves A simple way to start off your videos to instantly make it more engaging How to build a massive content library The key to keeping people watching your videos and not swiping along The major difference between transcription techniques and why Splasheo is set apart And much, much more! Contact Gideon Shalwick: Splasheo  References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales. Splasheo.com/hustle - just for our listeners, you’ll get $100 worth of value and your first four free videos done for free (and get to see this awesome photo of us!)  Become a Blogger Asana Our episode with Brian G. Johnson  Our show with Sunny Lenarduzzi 

Tips on how to make LinkedIn videos that engage your connections And what's interesting, with LinkedIn videos, I am getting a disproportionate amount of engagement compared to any other platforms I've ever uploaded on. This podcast that we're creating right now will get repurposed after this call. It's going to get chopped up into smaller bits of little video nuggets that we could use for promotional purposes elsewhere. And people went crazy that I took the time to send them a personal video. The other thing I think is because of the vulnerability of the video, like the content that I created, the message has really resonated with people. Yes, I mean, it's just like the real world, right? I think if people can notice that you actually care about them, and they're not just a number to you, they respond. I mean, when I get connection requests, I try, and it doesn't always happen, but I certainly try and reach out then. "Each person that you meet, it doesn't matter who they are, could potentially introduce you to at least 50 other people." This was sort of before the days of social media. Now, I think that's very much leveraged because each person you meet on social media can potentially introduce you to thousands of people, maybe hundreds of thousands of people, depending on who it is. It's a nurturing sort of an approach to building relationships and audience, which is like I said, it's no different than real life, right? But I'd encourage you to start simple, just start really simple, Zoom is free, for example, and you can hook up with anybody in that sense to record a video conversation like this Yeah. It's like the word care or just caring, I think that really sums it up for doing good business. If you can just show that you care and that your team and your employees, that they also care about clients and your customers, and leads and future customers. I love that, and also coming back to something you mentioned earlier, to make it even stronger, is do the 80/20 thing on it, where you sort it by your most popular posts and then you basically just grab the top 20 of your blog posts and those are the ones that you then repurpose. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO MAKE ENGAGING LINKEDIN VIDEOS [just click to tweet] HOW TO MAKE ENGAGING LINKEDIN VIDEOS And what's interesting, with LinkedIn videos, I am getting a disproportionate amount of engagement compared to any other platforms I've ever uploaded on. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Hey welcome back listeners to another episode of Real Marketing Real Fast. Today my guest on my podcast is Gideon Shalwick. I had Gideon on my show earlier this year, I was really impressed with the video marketing tips and techniques that he shared, the tools that he was using, and wanted to reconnect and get him back on the show just to provide an update. And just for us to really have a deep dive, and have some conversations around what we could do to help you, our listeners, to actually engage and take some action steps, and get started leveraging video as a platform to increase your reach to contact or connect with your prospective clients, and to grow your network and build your business. And in this episode, we're going to talk a little bit about LinkedIn and how Gideon's using this for LinkedIn, and give you some very easy ways that you can get started. And how you can repurpose content that you've got. So, with that said, I'm just going to switch over here, and I'm going to invite Gideon on the show. Gideon is with the company called Splasheo, super excited to be a client of his, and just welcome him to the show. Doug Morneau: So, hey, Gideon, it's great to reconnect with you and just to have you back on the Real Marketing Real Fast podcast, so excited. Last time I was surprised that it was back in, just months ago that we did this, and time just flies. Gideon Shalwick: Yeah,

Gideon Shalwick from Splasheo.com is back in the house. Last week he revealed his strategy for increased video viewer engagement. This week he talks about why he does what he does and his courageous journey to figure it all out. We also talk about Maxwell's Equations, which is weird but true. All this and more on the Late Night Internet Marketing Podcast.

Are you spending time creating video content but not getting the engagement you'd like. Do you wish there was a magic button that you could push to get more viewer time on your videos? In this episode, I interview Gideon Shalwick from Splasheo.com who reveals the his strategy for increase video viewer engagement. All this and more on the Late Night Internet Marketing Podcast.

You’ve seen all the stats and you’ve personally experienced the explosive growth of video in the last 5+ years. It is not a channel we can or should ignore for ourselves or for our clients. But unless you or your client have a skateboarding cat – producing a compelling video that will attract and connect with viewers is no small task. (If you do have a skateboarding cat – can I borrow him?) In this episode, we’re going to deconstruct what it takes to create a compelling, engaging video that connects you with your ideal audience. My guest is an expert who has spent over a decade exploring and perfecting the art of the marketing video. Beyond learning how to best our own hang-ups about being on camera, there are even broader questions. What are some best practices? What elements need to be in place to have an effective video? What does effective video even mean these days? My guest Gideon Shalwick is a serial entrepreneur who has been creating businesses in the online video space since 2006. He’s been experimenting, studying trends and making plenty of money off video for over a decade. Today, his focus is on his business Splasheo which is a video captioning service where humans manually transcribe your videos and then burn those captions right into your videos using a variety of engaging layouts. They’re perfect for social and if we’re connected on LinkedIn, you’ve seen my weekly video’s new look, thanks to Splasheo! Gideon also occasionally offers private coaching and training to help people grow their businesses using video marketing. What You Will Learn in this Episode: Why video content is not primarily about transferring knowledge How to connect with your video audience so they want to engage with you How to structure your video content for maximum engagement Tips on how to look natural on camera Why audio is just as important as imagery in creating a video How to use social proofs both as a novice and after you gain traction in video Creating video out of your audio content Why captions make such a big difference in video engagement How to slice and dice your existing content into valuable video nuggets

Why does adding captions increase video views by 300%? This week on The Inbound Success Podcast, Splasheo Founder Gideon Shalwick talks about the power of video captions. Splasheo provides video creators with a simple and affordable captioning solutions, and the company's clients have seen incredible results - in terms of increased video views and engagement - from adding captions to their videos. In this interview, Gideon talks about why captioning is so critical, how to create captions, what captioning costs, and the results you can expect. Some highlights from my conversation with Gideon include: Splasheo is a service that captions videos for publication on social media channels. Videos with captions get more engagement, views and comments. Adding captions also reduces the need to edit videos because the captions themselves promote engagement (whereas uncaptioned videos need more professional editing to drive engagement). Approximately 85% of videos are viewed on silent mode, presenting an incredible opportunity for video creators who add captions. In addition, on platforms such as Facebook, Instagram and LinkedIn, videos are set to autoplay, so captions dramatically increase the likelihood that viewers who see autoplayed videos in their feeds will interact with them. As humans, we are programmed to notice movement, so we are naturally drawn to captions. Captions help improve a viewer's understanding of the content in a video by forming a mental "movie" in their head. Captions are essential for videos posted to Facebook, Instagram and LinkedIn. They are not as necessary on YouTube, where viewers go expecting to have an audio experience. Captioning has the added benefit of enhancing the accessibility of videos for individuals who are hearing impaired. Many people who don't caption videos choose not to do so due to the perceived complexity as well as the time and "hassle factor." The accuracy of the transcription used for captioning is essential because if a viewer notices an error, it breaks their attention and increases the odds that they will fail to view the entire video. Gideon says that for platforms such as Facebook, Instagram and LinkedIn, it is essential to burn the captions directly onto the video, whereas on YouTube, it makes more sense to separately upload an SRT file with captions (this provides added SEO benefits). When it comes to captioning, font size, color and contrast with the background are all important factors in ensuring that captions are effective. Gideon's clients see a 200% to 300% increase in video views when they add captions to their videos. Using Splasheo to caption videos comes out to about $20 per video. Resources from this episode: Visit the Splasheo website Get a free trial of Splasheo, including four video credits, at https://members.splasheo.com/inboundsuccess/ Connect with Gideon on LinkedIn Subscribe to Gideon's YouTube channel Listen to the podcast to learn more about captioning your videos and hear about the impact that captioning has on marketing results. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth. This week, my guest is Gideon Shalwick, who is the founder of Splasheo. Welcome, Gideon. Gideon Shalwick (Guest): Hey, Kathleen. Great to be here. Looking forward to this. Gideon and Kathleen recording this episode together . Kathleen: Thanks for getting up early. Gideon is all the way around the other side of the world, and it is 7:00 AM his time, 5:00 PM my time. You can have coffee while I have a cocktail. Gideon: That's the one. We'll have it after the show, maybe. Kathleen: Exactly. Well, tell my guests... my "guests." My listeners. See, there you go. That's me. I need a cocktail. Tell my listeners a little bit more about yourself and about Splasheo and what you do. About Gideon Shalwick and Splasheo Gideon: All right. My name is Gideon, as you know. I've been an online entrepreneur, I guess you could say, for the last 14 years. It all started way back when I was stuck in a job back in New Zealand and didn't quite enjoy what I was doing. I thought, "Hey, I need a change." So, I told my wife, "Hey, let's emigrate Australia," where we live now, "and start a new business there, start a new life." So, I started applying for jobs. I couldn't get a job in Australia, because that's going to get our ticket to get into Australia, right? So, after about three months I just gave up. I wasn't employable. So, my wife started applying for jobs. She got three job offers, in fact, within a week. Kathleen: Wow. Gideon: So, within a month, we were in Australia and I was starting my business, or at least figuring out how to start a business or what the heck it is that I wanted to do. My wife, she was working and basically paying the bills. I remember saying to her, "Look, if I can't make back the money within the first year of what my salary was, then I really don't deserve to be making that." It wasn't even much. I mean, it was $54,000, was my salary back then. First year I think I made 10,000 and I spent 11. So, I made negative 1,000. Second year, not too much different; I had a negative year again. It really wasn't until about two and a half years later that we finally figured it out, but before that point, we were this close to just giving up. I remember having this conversation with my wife and I said, "Look, it's just not working out. I've given it a good shot. We said about two or three years, and it just wasn't working." I can't remember, but it seemed like a week or a month after that point, we got this opportunity to work on a new business. We launched that, and it was a content-based business, was called Become a Blogger. This is back in 2008, I think, right about there. We launched a program that taught businesses how to use blogging for growing their businesses. It was really a content marketing sort of a business. We helped people use content marketing to grow their businesses. That was life-changing. Within a month, the business was making about $23,000 a month, which was fantastic going from zero or negative per month to 23K a month, which is great. I think within about two weeks of launch, we had about 10,000 people on our email database, which is great. This is something I often forget, but before we even launched, we created this series of 10 little videos, content pieces, that we just put out there on the Internet. Now, this was back in the day when YouTube was just getting started, I think. In fact, their video quality was so terrible back then, we used another service called Blip.tv. I'm not sure if you remember- Kathleen: No. Gideon: So, I'm not even sure if they're around anymore. But anyway, on that platform, we had over 300,000 downloads of our 10 little videos before we even launched. Kathleen: Wow. Gideon: I think even back then it was such an eye-opener to see how good it can be to create really useful content for an audience and to have that to help grow your business. So, that was my first little bit of a success. Since then, I've just building it, been setting up different companies. Built our own personal brand back in the day. I got to about 40,000 YouTube subscribers until I thought, "Hey, I better start building brands here that can run independently of me and my personal brand." I created the company called Splasheo and then spent about a year on it but then got distracted in a way to set up another company called Veeroll, which was a software company. We automated the production of video ads for YouTube and Facebook and Instagram. Earlier this year, I exited that company and back onto Splasheo again after four or five years of just ignoring that business. So, with Splasheo now, we caption people's videos and turn it into a really effective video for social media for our clients. Kathleen: Yeah, that's great. Gideon: So, that's what I'm busy with right now. Kathleen: I love what you're doing with Splasheo, because I've been experimenting with a lot of LinkedIn video just for myself. It's not something that I'm doing through work; it's a little test outside of work, a passion project. I'm not highly technical in terms of my ability to edit video or anything like that. We have a video team at IMPACT, but I'm not using them for this. So, doing this on my own, I've realized how burdensome it can be on the individual video creator to try and manage that process of producing really nice-looking videos with captions. But what a big difference it makes if you do it, and then when I saw what Splasheo does, I was like, "I should have just used that. It seems so much easier." The Benefits of Captioning Videos Gideon: Well, that's exactly it. I mean, there's a couple reasons why I got excited about captioning videos. The first one is like you're saying; it makes such a big difference to the effectiveness of the videos and especially the attention and engagement that you can get from your videos just by adding the captions. We've seen this time and time again with our own videos but also from our clients. As soon as they start using captions, they get more views, they get more engagement, they get more comments. They just get a much better result just by adding captions. It's so powerful. The other benefit that was a surprise to me, that I could only discover once I started doing it, was that when you start adding captions... I mention how it improves your engagement for your videos, right? But when you look at the reason why you normally edit videos, especially content videos, it's often and probably in most cases it's because you want to increase the engagement of your videos. You think about adding jump cuts or B rolls or special music or animations or what have you, and all for the purpose of trying to keep the engagement of your viewer. When we started using captions, we realized that just by adding captions it does all those things automatically just by default. So, what that means then is that you don't really need to edit your videos anymore, especially these content type of videos where you're using content to grow your influence online. We're not talking about creating a Hollywood production here or a very fancy video ad, for example. We're talking about creating engaging content where people can engage with you or with your brand. When you start adding captions, I mean, yes, you can still do editing if you want to, but you don't need to anymore because you get that benefit of what you used to be able to get with just editing. So, that was really powerful insight when I started using it. How Video Fits In Today's Marketing Mix Kathleen: That is. That's so interesting. Now, taking a step back, I was fascinated to hear you talk about what led up to Splasheo and just how you've always been somebody who's been involved in video in some way or another. You had this tremendous YouTube following. How video is being used in marketing, seems to me at least, has changed considerably in the last several years. I wonder if you could speak to, today, where you see the opportunity and what's getting the biggest results with video. Gideon: Well, I think in some ways it's changed and in some ways it hasn't. I think in terms of how you connect with people hasn't changed. Perhaps what people are doing now and the strategies and tactics they're using, maybe that's changed. Some of the platforms have changed. For example, back in the day with YouTube, at the beginning, you got rewarded for getting more views and that's what they looked at. They looked at the number of views you'd get, and then if you got a lot of views, the algorithm was favorable towards your videos. Then a few years back, so many people started playing the system and getting fake views and just all sorts of naughty things people were doing and so YouTube said, "Okay, let's change this. How can we make this so that we reward people who create good content?" Then they started looking at watch time and session time, right? So, watch time is where they look at how long people watch your video for. Session time is how long they stay on YouTube as a result of watching your video, right? So, they started looking at those two factors. If you weren't keeping people's attention, if you weren't keeping people engaged, then you'd lose out. Your videos just wouldn't... they'd just stop ranking. That was a good thing, because it got rid of all those people who were just creating really bad content but somehow getting the views, tricking the system. So, ever since then, I think it's been really good for us as content creators to create really useful content. Now the challenge now has become that everyone has upped their game, and now there's a lot of good content out there. So, now the question's how do you stand out. I think what really has been very interesting, especially in the last... well, it's actually been around for a while, but especially in the last year or two I think business folks have started picking up on this a bit more, and that's where the massive increase in silent play of videos. So, when you watch videos on your phone, for example, or even... it's not even on your phone. It's even on desktop as well. In general, people watch it on silent. The videos autoplay, right? Since autoplay came in, the sound is off. So, the thing starts playing on autoplay. You're sitting there scrolling, and if the video is not captioned, most people just keep scrolling by. I mean, it's something like 85% of people who videos on silent at the moment. So, that's a huge number. If you're not doing something special to stand out for those people, you're really losing out on a big part of your audience. You've got to do something to grab their attention. A lot of people do visual things with their hands or some special effects with the editing to try and grab people's attention, but there's nothing that engages better with actual text moving on the screen of what the video's about. That's what captions bring to the mix. So, I think that's been a big change, and I think if you're creating videos today and not captioning them, then that's a big problem. Again, it comes back to the key objective for creating videos, and that is to create a connection with your viewer. That hasn't changed. Since day one, that hasn't change. You've got to create that connection with your viewer, and you do that by, first of all, making sure you're talking to the right people and secondly by creating video content or a message that really resonates with them. In other words, creating a message or content that they actually want to watch and consume and share. So, that hasn't changed, which is brilliant. From a marketing perspective, the principles are still the same. Make sure you're targeting the right people, make sure you're creating the right message for them, and then use these different strategies, like for example the captioning, to help get their attention better and engage them a lot more inside your video content as well. How (And Where) To Use Captioned Videos Kathleen: Now, is it fair to say that the captioned videos for the most part are being used in the feed on social channels? Gideon: Sorry, is most of them getting captioned? Is that the question? Kathleen: Are most of the videos that are being captioned, is it fair to say that they're intended for use in the feed on social channels or in ads on social channels? Gideon: Yeah. Well, I think they add benefit no matter where they are. I mean, this is interesting. Even if you're watching a video and you've got the sound on, when there's captions, people tend to read them. I don't know about you, but certainly when... I haven't done a test on this, but my guess is that a lot of people are similar to me in the sense that if you're watching a video and there's captions on the video, you tend to read them anyway. The reason is because it's moving, so your eye gets drawn to it, and we can't help ourselves but read text when it's coming on the screen. It's just how we're programmed. We're programmed to notice movement. So, when we do that, it helps us absorb and consume the information a lot better and remember it a lot better, too. So, it's not just those autoplay videos on silent. It has a benefit for this, also, and additional benefit where people can actually consume the message a lot better. So, I think, yes, the feed, that's the obvious place where it works very well and perhaps why companies add captions in the first place, but I think there's other benefits, too, for having those captions in the videos, even if people are not watching it on the autoplay. Certainly, that's where they work really well. So, the three big ones for me are, when it comes to captions, Facebook, Instagram, and LinkedIn. Those three. YouTube, yes, captions work there, but it's a different kind of a beast. I think people there still prefer hitting the play button and actually watching- Kathleen: Yeah, I think they go there expecting to have an audio experience on YouTube. Gideon: Right. So, that's a different beast, but even with YouTube... I mean, if you go to YouTube now on your phone and you're on your home screen, the videos there are autoplaying now, too, which is a relatively recent thing. But I mean certainly on Facebook and Instagram and LinkedIn, if you go to the feed, the videos autoplay by default. Those are excellent places for using captions for. Video Captioning and Website Accessibility Kathleen: I would think, too, though, it's interesting, what not a lot of people talk about but I feel like it's becoming a huge deal is just accessibility. I'm hearing more and more about lawsuits that are being levied against companies that have websites that are not completely accessible to all differently-abled people. If you have a ton of video on your website, not captioning it is really a problem when it comes to accessibility. So, I think that's sort of an interesting angle that is not given enough attention. Gideon: Yeah, that's right. We were actually helping someone who... she is deaf, right? So, she can't hear anything. She is really very focused on captioning. She actually captions all her videos. Her speech is good enough to still be captioned, and, of course, for someone like her and other people like her, having captions on the video is extremely useful. For example, when you watch her videos and you've got the sound on, it's quite difficult to understand it. I guess you can get used to it, but when there's captions as well, obviously that makes it a lot easier to understand. But then also people who are obviously deaf, they want to see the words. Again, if you don't have the captions on... and especially the way we do it. We burn the captions into the video, so we have control over where they get shown and how they get shown and how clear they are and how readable they are, et cetera. All this sort of stuff. If you don't have those, again, you miss out on the autoplay or the silent viewers, I guess, but then also on those people who can't hear the video if there's no captions, right? So, absolutely. You might as well add them. Why More Marketers Don't Caption Video Kathleen: Yeah. Now, having said this, there are tremendous benefits to captioning, but it's interesting to me just how many videos are not captioned. I'm curious why you think that's the case. I would imagine it would be one of a few options: either people don't know how to do it, or they feel like it's too difficult or time-consuming or expensive or they don't for some reason realize it's necessary. Or, in some cases, I imagine, there are times when people make a conscious choice not to caption it. In your experience, what are the more common barriers? Gideon: I think you've pretty much summarized that. I think definitely probably the main one stopping people if they are interested in doing it is the difficult of doing it. I mean, it's not that difficult, right? There's software out there that can automate the process somewhat, but where it becomes troublesome is the time-consuming nature of it. So what we do, for example, is when we get our clients uploading their videos, the first thing we do is we transcribe their video. It's a human being that does the transcription. We've tested automatic versions and, yeah, they work. I mean, you can get the automatic version of the transcript of a caption file back very quickly, within minutes. They often promise something like 98% accuracy, but you know what? The extra 2%, to fix that, it takes you like 98% of your time to fix that up. So, a very frustrating process to get it done really well, and it's important to get it done really well. We promise 100% accuracy, because we know how important it is that when people watch your video and they read your video, if there's a mistake in where a full stop is or a wrong word or a wrong name or something like that, it breaks their attention and it reduces their engagement. When you break their attention, it just creates an opportunity for people to click away, because there's so much other competition and stuff competing for people's attention. So, you've got to get it perfect, and that's one of the key things we do. The first thing: we transcribe it, and then we've got a person that reviews the transcript as well. So, we always have a different person reviewing the transcript to make sure it's really, really well. The third person then actually burns the captions into the videos using our specialized video editing software, and then a fourth person does the final review. So, there's really four people looking at each video. We've got four people doing that. Now, most companies don't have that sort of capacity to be able to... I mean, yes, you can build a team to do that and manage that, but it's a pain to set up. So, you can do that, but, I mean, there's easier ways of course. Some people like doing it themselves, but then they often get stuck on the doing-it-yourself nature of it, because it takes time away from actually creating content. When you spend time editing and fixing up typos and trying to figure out how the caption thing works and all that sort of stuff, it takes time away from getting your message out there to the world. So, definitely there's a technical barrier. The cost is not so much an issue, unless you look at time. I think if you're building your own team and they're spending time... they're not specialized at this and every time they do it, they take more time than necessary. It introduces extra cost into it and, of course, extra time as well. I think the interesting one you mentioned where there might be some reasons why people don't want to caption, and the only one that I can think of is perhaps for YouTube where maybe you still want to do the captioning. There's some SEO benefits when you upload the captioned part onto YouTube natively, but there's not as much benefit of burning the captions into the video, whereas for the other platforms like I mentioned, with Facebook, Instagram, and LinkedIn, I think it's essential to burn the captions into the videos. Just uploading the SRT file, for example, to the platform, it doesn't quite cut it, because the thing is, when people watch the videos, sometimes they might have captions automatically turned off. Or what I often see is the captions are not very readable, especially on mobile devices. They're so tiny. You can't even read the words. So, I think for those, especially for LinkedIn, Facebook, and Instagram, you've got to burn it in and that gives you much more control over what it looks like and how people can actually consume that content. So, yeah, it's either going to be technical or cost/time. The other reason, I guess, would be if they're ignorant to the value of captioning. They just haven't realized how important it is. But as I said, I think it's essential. Video Captioning Best Practices Kathleen: I want to dig a little bit deeper into something you started to touch on, which is the really fine points of best practices for captioning. You mentioned uploading an SRT file, it might result in captions that are too tiny to see. So, can you talk a little bit more about what makes for a good caption to video experience? I want to touch on everything from font size, to do you have a background behind those captions, do you put them in one word at a time as the person says it, do you put it one line at a time? I've seen in a lot of different programs with different options, and I'm just very curious as a company that's build around this what you see as the best practices. Gideon: Well, there's one word that drives everything we do for the captions in particular, and that is readability. It's got to be readable. That's the most important thing, especially on smaller devices like your mobile phone. So, that's the litmus test, I suppose. If it's not easily readable, then it's a problem. From there we look at size. So, we have a certain size that's big enough to work really well on especially mobile devices. We look at color. So, often times we'd either have a colored background with white text, say, or if it's a light background we use darker text. There has to be some really good contrast. Kathleen: Contrast, yeah. Gideon: Yes. Absolutely. If you don't use a background, because what often looks really good as well... TED does this really well. The TED Talks, they often have little snippets of. They don't have an actual background necessarily for the captions, but they either have a darker... the video's darker by nature, because with the TED Talks it's in a darker area and down at the bottom it's quite dark. So, white text on a dark background works really well. But sometimes the background from the video might not be that dark. If you're using white text, it can blend in with the background. Again, the readability goes down. So for them, you've got to use either a drop shadow on the text itself or introduce a transparent darker layer below the text so that, again, you create that contrast so it's easier to read. Very, very important. What else do we look at? For some things, what works really well as well is, for podcasters, people who create a lot of audio content, we take those... people submit little snippets of their podcast. Pat Flynn, for example, he would submit a between one and three-minute audio clip to us. He'd select either a color background or an image background. What we do, then, is we superimpose really nice big and bold text on top of that and that works really well, because then you've got then, again, that nice contrast. But then we often increase the size even more. So, you'd have maybe a square video and the main thing you see, really, is the big text right in the middle of it. You can't miss it. If people are scrolling and there's this big, fat text in the middle of the video and it's engaging text, people read and they go, "Wow. Yeah, this is interesting," it pulls them in. It's really, really effective. Part of that also is not just what the text looks like, but like I said before, the accuracy of the text is really important. Also, how long the text is, how many letters there are in each text segment. It's interesting, because there's a bit of a science there between how many letters get used and also trying to fit that in with an idea segment. Sometimes you might want to have slightly more words, but it's all keeping the same idea in one shot, so to speak. Otherwise, if you break it halfway, again, it breaks their attention. So, a lot of little things we look at like that to make sure that it's readable, once again, so that people don't feel like they're getting interrupted while they're reading or watching your video content. Those are some of the things we look at for the caption part of it as well. There's this other- Kathleen: What about in terms of the words... for example, I've seen on one platform that I've looked at that does captioning, they give you the option of adding the caption one line at a time, so the line of words will appear, or one word at a time. Is one better than the other? Gideon: I haven't done specific tests on this, but certainly from looking at this myself and also... this is interesting. I had this conversation with the deaf lady that I was talking about before. She studied this a lot in a lot more detail than I have, because it's a lot more important for her. Kathleen: I bet. Gideon: So, what I've noticed is that there's probably three levels here, and they go from one extreme to the other. The one extreme is where it's just one word at a time. Boom, boom, boom. Now, I know that there's some technology where you can actually speed read with just one word at a time. You can increase the speed with some software to help you read faster- Kathleen: I feel like that would give me a massive headache. Gideon: Well, your brain is surprisingly fast, and you can actually read a lot and very quickly like that. Now, the trouble is we read faster than we can talk. So, when this is used as captions, often times it's too slow for our brain. Our brain wants it faster. That's one thing. But also the other thing is it's kind of distracting, because for that to work you have to only look at the words. You know how with reading you can read ahead a bit and then sort of absorb the content. So, when it's just one word at a time, I think it's not as effective and, like you say, it can be quite bothersome and tiresome to watch a video like that. While it might draw the attention in, does it help with engagement? I don't know. That's questionable in my view. So, the next step up from that, which is better but I think is still not as good, is when they just have one line and sometimes they use all caps. Kathleen: Oh, that's not good. Gideon: Right. Again, is it readable? I think when it's just one line, the trouble with that is that there's often not enough time for you to read it, because when it's one line, depending on how fast a person's speaking, there's less time for people to actually read that little one line. Then you might not even be finished yet with reading it and it flicks on to the next line already. So, you miss what's been said. Kathleen: I imagine that would be so frustrating. Gideon: Right. Exactly. You tend to stop reading and click away and move onto the next thing. So, I think certainly the best mix we've found is where, again, we have enough text space available to group together the... there's a word for it. I can't remember what. It's like an idea snippet, I guess, or concepts go together within the text so that you don't break that train of thought. Also, when you have the text often in two lines or slightly more, it gives the viewer more time to actually read and consume and absorb that content, which I think is important. So, I think, yes, they all work, but there's different grades of how well they work. I think the best one is where they give people a bit more time. It's so interesting; I think a lot of people are trying to use fancy ways of trying to stand out with the captions, and I think that is actually a mistake. You're not trying to be fancy with your captions. You're trying to make it readable. That's the number one goal. If there's anything that you add to it that makes it look fancy and reduces the readability, then I would say it's a no. Rather go for something that looks simpler and more traditional but increases the readability, because ultimately it comes down to how well people can consume your message. What Impact Does Video Captioning Have On Marketing Results? Kathleen: So, you work with a lot of different clients that are captioning their videos. Do you have any examples you can share of people that have added captions in and seen really great results? Gideon: Absolutely. I mean, a common friend of ours, Marcus Sheridan, he was one of our first users. He'd been using it for... basically, he was one of our first users, which is amazing. He got back to us after a few weeks after using the service and he said he got a between 200% and 300% increase in his viewers. He didn't mention the number, but he said he had a massive increase in click-through rates as well for videos, which any time I see it, it always takes me by surprise how big the difference is just by adding captions. I mean, goodness. We're seeing this time and time again from our clients. There's one of our users, Tim Sanders. He started using the services. Well, he would normally just get... he'd get a good number of views and a decent number of comments on his videos on LinkedIn in particular, and then he submitted one of these videos that we captioned for him. One thing we haven't touched on is that we don't just caption the videos; we also burn them into your videos, right? We burn it into a really engaging-looking or designed for engagement frame. We add a headline, for example, as well at the top of the video and then the captions go down at the bottom. So, that's really important. Why Burning Captions Into Videos Is So Effective Kathleen: Can you talk about why that distinction's important and what that really means? Gideon: Yeah. So, the two key things you want to do with creating video content is you want to grab people's attention and you want to engage them. You can add a third one, maybe, where you call people to action, you want to get them to take some sort of an action. But in terms of the content itself, you want to grab their attention and engage them. There's two things we to make that happen specifically. The first thing is we use... the frame that we create the videos in is created in such a way that it grabs attention. So, our most common frame is the square one. It's called the fancy square, where you have the option to add a headline on the video, a static headline. It stays there when the video starts autoplaying, and then below that is your actual video. Then below that is room for the captions. So, the bit that grabs attention is actually two things. It's the headline. I mean, if you've got any piece of content... I mean, often when you talk with copywriters, they'll say that 80% of your work and 80% of the importance of your content goes into a headline. That's the most important thing, because that's what grabs people's attention and that's the number one thing that helps people decide whether they want to consume the rest of the content, unless there's little- Kathleen: Right, it's worth my time. Gideon: Exactly right. I can't remember who said this. Some famous copywriter talked about the purpose of the headline, and the purpose of the headline is to get people to read the next line. That's all it is. And then the purpose of the next line is to get people to read the following line. So, it's really interesting. With a headline, you're not trying to get people to necessarily watch the whole video, but you want them to just stop and go, "Hey, this is interesting. Maybe I should pay attention." That's what the headline does. It's so important. So, there's a bit of an art to writing those headlines as well, writing them in such a way that really draws people in. When you see captions moving on the screen, that draws people's attention in as well, because we're programed just to notice movement. Then the second thing, which is engagement, happens really through the captions and the actual content. What's really interesting about this that I don't think a lot of people realize is that when people read words they don't actually see the words. They see the images behind the words. They see the images that the words invoke. When you read a book, you don't look at... I mean, you read the words, but as you're reading it, in your mind, it creates all these images. Kathleen: Totally. I've always said it's like playing a movie in your head. Gideon: I was just going to that. It's like you've created this movie theater and put inside people's heads. Words are powerful, because not only is there an image that gets created but it's a visual image that gets created by the viewer themselves. So, they own that image through your content, which means it's much more powerful than just visual content. When you can get people to use their own imaginations to help consume your content, that's really, really powerful. Kathleen: Although I feel like it's a double-edged sword, because that's the problem that happens when you read a book that you love and you've played the movie in your head. Then somebody goes and makes an actual movie and it's not the same movie you had in your head. All of the sudden, you're disappointed. Gideon: Definitely. I definitely know what you're saying. It's so powerful, because, I mean, if I tell you to not see the thing I'm going to tell you about next... for example, please don't imagine and seeing in your mind's eye a pink elephant with wings flying in the air. You just can't- Kathleen: Impossible. Gideon: Impossible. I didn't show you; I just said the words. So, the same thing happens when you start adding captions. Those two things is what we have that's super important. I mean, we do have a third thing as well where you can add a call to action and getting people to actually do something. I think those are the three kings of any video: attention, engagement, and action. You get those three things right, then you've got a beautiful combination. Now, I forget the original question that we were talking about but- "Those are the three kings of any video: attention, engagement, and action. You get those three things right, then you've got a beautiful combination." - Gideon Shalwick Click to Tweet What Does It Cost to Caption Videos? Kathleen: No, you did a great job of answering it. We were talking about the technical details. We were talking about the results. I feel like if somebody's listening and they're making videos, really, it's a no-brainer to add captions. So, if somebody is interested, can you give a sense for what does this cost? Because that's always the next question, right? "This sounds great, but can I afford it? Is this too good to be true?" Gideon: Right. So, it comes down to basically how much you value your time. Obviously, you can do this yourself, like individually a do-it-yourself. There's a lot of solutions out there that allows you to do that, but, again, you've got to do it yourself and use the software yourself, et cetera. Next option is to get someone else to do it for you. So, either build your own team or outsource it. Again, there's a time commitment there. When you train people up and they leave, that's quite a painful thing. But, I mean, that is certainly an option as well. The third option is where you just get someone who's a specialist at it. So, that's what we're doing at Splasheo, for example, where we specialize in it. We do it every day. We eat captions for breakfast and morning tea and lunch and afternoon tea and dinner. And then dessert as well. So, we've been able to systemize it quite well. We've got different plans. At the higher price, it works out to about $20 per video, and that's for up to five minutes long for a video. So, 20 bucks and you've got yourself a video. We'll take about 24 hours to send it back. Kathleen: That's really reasonable, because I have tried to caption my own videos. Let me just tell you; even with these super simple programs, I'm spending more than 20 minutes, and I feel like the time value of money is huge. Gideon: Right. I mean, it takes 20 seconds. Once you've got the video, it takes about 20 seconds to submit your video. I mean, it might be even less. Once you've got your video customization set so you can save those in another folder area, once you've got the set and you've got the video, you just put the link in there and press go. I mean, 20 seconds is a long time to do that, and then you're done. When you think about removing obstacles for you to get your message out there to the world, I mean, this is great. It just means you can be in front of the camera, and once you're done with that, you submit it and you go and do whatever else you need to do in your business without letting other things take your time away from what you're supposed to be doing. A Special Offer For Inbound Success Podcast Listeners Kathleen: I love it. Well, I have a feeling there are going to be people listening who have questions or want to learn more about Splasheo, want to check out more of the pricing packages. If they want to do that, what's the best way for them to learn more? Gideon: Well, we've actually set up a special page for you guys at Inbound Success. So, let me just make sure I get that right address. We set up a free trial for you guys where you can get up to four video credits. Each video credit gets you up to five minutes' worth of video. So, that's about $100 worth of video credits that you can get for free as part of this trial. It's a seven-day trial. You don't have to use it within the first seven days, but after seven days, the first payment kicks in. So, that's on the growth plan, which is 99 a month. But you can sign up and get the first four credits 100% free, and then after seven days when the payment kicks in, you get another four. You can cancel any time, of course. You can get access to that at Splasheo.com/InboundSuccess. So, that's Splasheo, which is just splash E-O dot com. Splasheo.com/InboundSuccess. Special for Inbound Success Podcast listeners: Get a free trial, including four video credits, from Splasheo at https://members.splasheo.com/inboundsuccess/ Kathleen: All right. I will put that link in the show notes. Thank you. That is a fantastic offer. So, if you're listening, you've got no excuse now. You can get four videos captioned at zero dollars by Splasheo. So, check that out. Again, links will be in the show notes for that landing page. Kathleen's Two Questions Kathleen: Before we wrap up, I have two questions for you that I ask all of my guests. The first is, we talk a lot about inbound marketing on this podcast obviously, so is there a particular company or individual that you think is really killing it right now with inbound? Gideon: Yeah, absolutely. It's one of my friends, Nathan Chan, from Foundr.com. They're also a user of our Splasheo service. I mean, they just absolutely love it, because, again, it helps them just get the content out there without being held back. But, I mean, sure, that's the caption side, but aside from they also do this whole inbound marketing really well. So, they're a great example if you go to Foundr.com to check out. One thing that I learned from Nathan is that... he talks about the way they've done it. What they would do is they would just focus on one channel at a time or one platform at a time or one traffic generator or content strategy at a time. They wouldn't try and do a bunch of things at the same time. Just do that one thing and do it until they've completely mastered it. I've seen them do this. I think they started with Instagram and totally killed it. I think they're sitting on 1.7 million subscribers there now. Incredible. Kathleen: Wow. Gideon: Then they did this podcasting and interviewing people. Well, they didn't do it at the same time. He did the Instagram thing first and then the podcasting. Totally smashed that. I don't know how big... I mean, he's got one of the biggest podcasts in the world, I'd imagine. I don't know the numbers, but I would imagine it's pretty big. Now, he's doing it with YouTube. It's been so interesting, because I remember watching at the beginning and him working with Instagram and podcasting and I'm not sure what else they were doing, but I said, "Guys, you need to look at YouTube. There's a big opportunity there for you guys." He said, "Yep, we will, but not yet." I don't know how long they've been at it, but it hasn't been that long. Maybe since the start of the year that they've been focusing on YouTube now. Again, they are just crushing it. I think the reason is because they have such big focus on just one channel at a time. It just gives you the ability to be like a superhero. You can just hone in with laser focus, laser eyes to make that thing work really, really well. Kathleen: I love that example, because I just this past week published my 100th podcast episode and what I did for it was I went back and looked at the previous 99 episodes. I extracted as many commonalities as I could from those interviews about what made those particular marketers really successful. One of the things I specifically talked about was they pick one thing and they do it really well. Now, it doesn't have to mean they only ever do one thing, but they tend to, exactly as you said, master one thing before they start to move on. What I think is so interesting about that is that marketers tend to really be distractible. We love our tools and our new platforms, and we have a lot of shiny penny syndrome. It takes a phenomenal amount of discipline to say, "No, I'm not going to try that hot new thing. I'm going to do this one thing until I have nailed it, and then I'll move on." So, that's a great example. Second question- Gideon: Yeah, just- Kathleen: Go ahead. Sorry. Gideon: The thing is, as soon as you add something else, like if you're just starting out... I mean, it depends a bit on your resources as well, but I think this goes whether you're a small company or a bigger company. It's the same thing. As soon as you introduce another channel, it dilutes your efforts. Not only does it dilute your efforts, it also increases complexity. As soon as you introduce complexity, it becomes harder to grow. I think that's the key thing; you want to keep it as simple as possible and you make it as easy as possible for you to succeed. Give yourself the best possible chance to succeed in a big way. You can only really do that with focus. Kathleen: Love that. The second question I have for you is... the other thing I hear from a lot of marketers is that it's really hard to keep up with everything, because there is so much new stuff that is constantly coming down the pike, whether that's new technologies or new strategies or new algorithm changes. How do you personally keep yourself educated and on top of all of this digital marketing stuff? Gideon: I might have a bit of a different answer here. I think the way it happens for me is probably through osmosis. In a way, that's the short answer. But the other part of it is that I don't actually specifically stay up to date with any specific group or organization or thought leaders or what have you. I do that on purpose. The reason I do that is because, for me, I just find that when I do that, it's easy to get blindsided by certain people's opinions about certain things. Also, it could become restrictive in a way, because if I were to follow just a few number of people, I would start thinking that's how the world works and that's the only way it might work. It might discourage me from thinking for myself and coming up with creative solutions. So, where I draw a lot of my inspiration from now is not actually from existing thought leaders or organizations who are leading. I try and go back to, I guess, just myself and look for that inspiration actually away from what's happening. Because often times you look at the truly innovative companies, and they're the ones who they actually do something different. They're not doing the same as everyone else. I think to be different, you've got to think differently. You've actually got to be careful not to get too conditioned with what everyone else is doing and saying. So, I think that's always been a good recipe for us to come back just to... it actually comes back to what it is that we love doing and how we love serving. Sometimes, it's not the same as what's happening in the world right now. When we focus on that and we go back to what it is that we're truly passionate about, because of that passion, that gives us the fuel for the creativity. Then, these ideas just come from out of nowhere. When we focus on it, not always but often times they come out. When they do come out, it's something that's totally unique but also useful at the same time that really gets people's attention. Kathleen: Well, I feel like there's such a valuable lesson in what you just said that applies way beyond marketing in the world we live in today, not putting yourself into an echo chamber and just blindly following certain people. I'll leave it at that and not say more. But I love that. How To Connect With Gideon Kathleen: So, we talked about how people could learn more about Splasheo. If somebody wants to get in touch with you or connect with you online, what's the best way for them to do that? Gideon: Well, I'm actually a newbie on LinkedIn. For 13 of my 14 years, or maybe 13 and a half of my 14 years as a business owner, I've ignored LinkedIn. It's only really been since the start of this year that I really started looking at it. So, if people want to connect with me there, I'd be more than happy to. My following's still very small there. I think I'm just approaching about 1,000 connections there now, which is also interesting. My very first video on LinkedIn got 27,000 views. Kathleen: Wow. Gideon: Well, I had 500 connections at the time. I think it just says something about LinkedIn. If people want to connect with me there, just search for Gideon Shalwick and say you've listened to this interview. I'll be more than happy to make a connection and have a chat. So, that'll be very exciting for sure. You Know What To Do Next... Kathleen: That's great. Thank you so much, Gideon. Now, if you're listening and you've learned something new, you've liked what you've heard, you're now passionate about captioning, I would very much appreciate it if you would leave a five star review of the podcast on Apple Podcasts. It makes a huge difference. If you know somebody else who's doing kick-ass inbound marketing work, Tweet me at WorkMommyWork, because I would love to make them my next interview. Thanks so much, Gideon. This was a lot of fun. Gideon: Thank you, too. It's been great fun.

Gideon Shalwick is a serial entrepreneur who's been creating content in the online video space for over a decade. His entrepreneurial journey started about a decade ago, when he felt unfulfilled in his career. After learning a few lessons from The Entrepreneurial School of Hard Knocks, Gideon found his niche in video marketing. He honed in on his passion for video content creation, learning all he could about leveraging exceptional video content to reach the right audience in today's increasingly-noisy digital world.  Since then, Gideon has kept his finger on the pulse when it comes to trends in social media and content marketing, and he knows how crucial it is for brands to connect and engage with their online communities through video.  When Gideon learned that 85% of viewers watch video content on silent mode, he realized the importance of captions -- and not just native captions, but real, personalized captions that add value to video content.  So he launched Splasheo, a video captioning service where his team of real people manually transcribe the videos of brands and influencers, and burn those captions directly into the video using punchy, engaging layouts. Because of the human touch, the result is exceptional: appealing videos, free of distracting typos/grammatical errors, to “wow” your audience and make an impact. About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

If you’re making any type of social media videos on the web, whether it's for your business or your personal brand, you're going to want to pay attention to this episode. Our guest is Gideon Shalwick, the Founder of Splasheo, a video captioning service where real people manually transcribe your videos and then burn captions right into your videos. Gideon's software and service make it a lot easier to turn your ordinary videos into snappy clips that will have your viewers instantly glued. We're going to talk to him about what's working now, what might not be working so well, some of the things that have been challenging, and that have been effective in launching Splasheo. For more information on Splasheo, Gideon has a very special link for you. Click Here: Splasheo.com/bacon For the full show notes visit us at baconwrappedbusiness.com Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: baconwrappedbusiness.com Bacon Wrapped Business Facebook Brad Costanzo's LinkedIn Bacon Wrapped Business YouTube Brad Costanzo's Twitter

Tips on how to create authentic engagement with branded video content with Gideon Shalwick The key when it comes to video content is that a lot of people miss is the match that you have between who you're talking to and the message that you have, so your message and your market match. How do I come up with the topics? One easy shortcut is to ask yourself, what are all the problems that your target audience are experiencing? Problems, frustrations, needs, desires, all those sorts of things. I remember how excited I felt because I felt for the first time you didn't have to be like a movie star or a celebrity or get into a television show to be able to have widespread sort of recognition and sort of influence for your brand. But really the best camera you have always is the one that you have with you, right? What's the biggest pain point? Video editing. That's an easy fix. Use QuickTime it's a free piece of software and it allows you just trim the front and back out and it takes a few seconds. It's instant. It's really easy and quick to do you don't even need fancy software. But it doesn't matter what you look like. Really what it matters is what you can do for other people and how you can serve them through your message and what you can teach them and help them with. Feel the fear and do it anyway. They just have a really good SEO strategy where they optimize for the right keywords and then they get all the longterm traffic. And they're just crushing it at the moment. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO CREATE AUTHENTIC ENGAGEMENT WITH BRANDED VIDEO CONTENT [just click to tweet] HOW TO CREATE AUTHENTIC ENGAGEMENT WITH BRANDED VIDEO CONTENT The key is the match between who you're talking to and your message, so your message and your market match. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well welcome back listeners to another episode of Real Marketing, Real Fast. Today's guest is Gideon Shalwick. He's a serial entrepreneur who's been creating online videos and video content for over a decade. I first met Gideon several years ago at a conference called the Tropical Think Tank held in the Philippines and run by Chris and Irv Ducker. Doug: After a couple of entrepreneurial hiccups, Gideon found his niche in video marketing with his finger on the pulse of social media content marketing trends, Gideon knows the impact of authentic engagement with branded video content. While you've learned that 85% of video content is viewed on mobile, he realizes that the importance of high-quality captions for that content. Doug: So he launched a new company called Splasheo, it's a video captioning service that's powered by real people that manually transcribe your video and add personalized captions. Because of the human touch, Splasheo also creates meme-worthy videos using flawless captions to grab users attention and keep them engaged. Doug: So I'm super excited to reconnect with Gideon today and welcome to the Real Marketing, Real Fast podcast today. Doug: Hey Gideon, super excited to reconnect with you today and to invite on the Real Marketing, Real Fast podcast. So welcome to the show today. Gideon Shalwick: Awesome to be here, Doug. Looking forward to it. Doug: So we met a whole long time ago over in the Philippines at the Chris Ducker event and I'm just super excited to catch up with you and for you to fill us in a little bit on what you've been working on in the video content and online marketing space. Gideon Shalwick: Oh man, it's been a journey since we've talked last. I think we just mentioned before we started this call that when we met back at Tropical Think Tank, with Chris Ducker's event. I was just about to start a new business Veeroll a company that I started with some co-founders of mine. J.C. and... J.C. and Sophie. Gideon Shalwick: And that company I've exited from now, but it was a wonderful journey. Lots of learning experiences.

In Episode 91 of the Engage Video Marketing Podcast, Gideon Shalwick, the founder of Splasheo joins me as we explore one of the best ways to capture and hold the attention of your audience in your video content amidst the noise in the different social media platforms. More and more people are viewing video content without the sound enabled and this is where Splasheo comes in to help get attention to your videos. Splasheo is a video production service that creates captions for your videos to help build engaged audiences. In this episode we cover: Gideon’s story of what led him to the world of video marketing. A backgrounder on Splasheo. Common incorrect ways people are doing when they upload video and how to correct these. Engaging with different kinds of people on social media platforms. Problems with using native subtitle options on your videos posted on social media platforms. The benefits of using a good opening hook and headlines on video. 2 important things you want to achieve from your social media videos. How captions can help in transferring your message to your audience. The benefits of Splasheo’s style in putting burnt-in captions in the video. Tips for planning out captions for video. The barriers of doing video and how to overcome them. Gideon brings us through the process of using Splasheo. Final tips from Gideon on making videos. Links mentioned in the show Episode 10 - Understanding Story to Build a Tribe with Gideon Shalwick (http://engagevideomarketing.com/episode10) Splasheo Website (http://engagevideomarketing.com/splasheo) Ben’s Email: podcast@engagevideomarketing.com (mailto:podcast@engagevideomarketing.com) Support this podcast

Gideon Shalwick of Splasheo talks about how baked-in captions can increase social video views.GUEST: Gideon Shalwick of Splasheo. Follow him on Twitter.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Gideon Shalwick of Splasheo talks about how baked-in captions can increase social video views.GUEST: Gideon Shalwick of Splasheo. Follow him on Twitter.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Gideon Shalwick is my long-time friend and one-time business partner. More recently, Gideon founded two companies: Splasheo – A video intro production service that Gideon has turned into a passive income stream Veeroll – A video advertising creation tool for people who […]

Gideon started up his own video training business, teaching people everything he learned about online business, and how he was able to get amazing success using YouTube. His latest book, Rapid Video Blogging, has now been downloaded over 38,000 times from people all over the world.

 BOOM!!! Welcome to “The Dealer Playbook” podcast we are so honored you are here! We are diving into session 48 and you are going to love this one!  Today we are joined by video/digital marketing Jedia Mr. Gideon Shalwick founder of VeeRoll.com as well as Splasheo.com and he is bringing the thunder!Now team DPB has been following and engaged with Gideon for some time and you also might have been but for those that have not… Here is some more about who Gideon is and why you should tune into what he has to say:Gideon Shalwick is a self-confessed YouTube junkie and loves anything to do with video marketing and building a global audience using video. He is co-founder of Veeroll.com, the world's first ever YouTube video ads management platform, to completely automate and optimize the whole YouTube Video Ad creation process and allow every day businesses to start leveraging incredibly affordable, but extremely targeted traffic on YouTube. He also freely shares his knowledge about video marketing.Here is a quick preview of what you will learn more about in this session.  What makes people BUY?Gideon has a amazing track record of building businesses and selling products online and has an amazing knowledge base of todays online consumer. In this session he dives deep into what makes online shoppers tick and how to get them to become your customers. Gideon Shalwick's top YouTube marketing tipsGideon is one of the top experts in the world when it comes to YouTube marketing and he breaks down his top tips that you can implement right now to kick your YouTube game up a notch. YouTube Video Ads YouTube video ads are a super affordable way to get in front of a highly targeted audience. Gideon has had amazing success with YouTube Ads and in this session he reviews his best practices as well as how to make the process easier and faster. This you can not miss! That is just a preview of the amazing YouTube information Gideon shares in this session that will automatically separate you from the pack. To get more from Gideon Gideons Websit Check out VeeRoll to streamline your Video Ads here. http://veeroll.com/You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.

  BOOM!!! Welcome to “The Dealer Playbook” podcast we are so honored you are here! We are diving into session 48 and you are going to love this one!    Today we are joined by video/digital marketing Jedia Mr. Gideon Shalwick founder of VeeRoll.com as well as Splasheo.com and he is bringing the thunder! Now team DPB has been following and engaged with Gideon for some time and you also might have been but for those that have not… Here is some more about who Gideon is and why you should tune into what he has to say: Gideon Shalwick is a self-confessed YouTube junkie and loves anything to do with video marketing and building a global audience using video. He is co-founder of Veeroll.com, the world's first ever YouTube video ads management platform, to completely automate and optimize the whole YouTube Video Ad creation process and allow every day businesses to start leveraging incredibly affordable, but extremely targeted traffic on YouTube. He also freely shares his knowledge about video marketing. Here is a quick preview of what you will learn more about in this session.   What makes people BUY? Gideon has a amazing track record of building businesses and selling products online and has an amazing knowledge base of todays online consumer. In this session he dives deep into what makes online shoppers tick and how to get them to become your customers.  Gideon Shalwick's top YouTube marketing tips Gideon is one of the top experts in the world when it comes to YouTube marketing and he breaks down his top tips that you can implement right now to kick your YouTube game up a notch.  YouTube Video Ads  YouTube video ads are a super affordable way to get in front of a highly targeted audience. Gideon has had amazing success with YouTube Ads and in this session he reviews his best practices as well as how to make the process easier and faster. This you can not miss!  That is just a preview of the amazing YouTube information Gideon shares in this session that will automatically separate you from the pack.  To get more from Gideon  Gideons Websit  Check out VeeRoll to streamline your Video Ads here. http://veeroll.com/ You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Connect With Team DPB Connect with The Dealer Playbook on Facebook here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.

Gideon Shalwick is a seasoned video marketing expert. He is the founder of Splasheo.com, a specialised video production service focused on making your videos look amazing and, the co-founder of Veeroll.com, a platform for helping you get a ton of views and traffic from YouTube video ads. Gideon freely shares his knowledge about successful video marketing at GideonShalwick.com.

Doug is getting his niche site started and he wants to know how to create tutorials for his site. Go to http://podcastingtutorial.com for an example of the tutorials Doug is talking about. Splasheo (http://www.splasheo.com/) made my video intros. Screenflow (http://www.telestream.net/screenflow/overview.htm) and Camtasia (http://www.techsmith.com/camtasia.html) are great video tutorial editors. The microphone I recommend is the AudioTechnica ATR 2100. The lavalier microphone I recommend is the Rode smartLav. The widget I use for taking questions is Speakpipe (http://askpat.com/speakpipe). Do you have a question about creating tutorials? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.

Gideon started up his own video training business, teaching people everything he learned about online business, and how he was able to get amazing success using YouTube. His latest book, Rapid Video Blogging, has now been downloaded over 38,000 times from people all over the world.