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3 episodes with wretched excess
2 episodes with wretched excess
As our series honoring the tragic plane crash that killed John F. Kennedy Jr., Carolyn Bessette-Kennedy, and Lauren Bessette continues in the leadup to the 25-year anniversary of the crash on July 16, I'm so happy to welcome William D. Cohan to the show, who wrote a book not just about his friend from Andover, John, but also about three other friends from the prep school that lost their lives far too soon. This is such an interesting concept for a book—in his book Four Friends: Promising Lives Cut Short, which came out in 2019, William introduces us to four of his friends from boarding school who all died far, far too soon. One of them is John, who we spend the bulk of today's episode talking about, but we also meet Jack Berman, the child of impoverished Holocaust survivors, who achieves the American dream—only to have his life ended in a senseless act of violence. Then we have Will Daniel, the grandson of President Harry Truman and the son of the managing editor of The New York Times, who does everything to escape a family legacy he's ultimately trapped by. He dies tragically, as does Harry Bull, who—like John would as well—takes an inexplicable and devastating risk on a beautiful summer day that ultimately ends his life. Even the story of John—who, of course, we all think we know—is told through a new lens in this book. This book will make you appreciate life and realize how very, very fragile it really is. All of these men met at Andover, the most elite of American boarding schools, and went on to forge lives for themselves, lives that, as William writes, were “ended just as they were getting going.” This book gives us a glimpse into John in his Andover years, specifically, and William writes about what it was like to know a young John, what it was like to meet Mrs. Jacqueline Kennedy Onassis, and so much insight into John, who lost his life far too soon as just 38 years old. William D. Cohan is a journalist perhaps most known for covering Wall Street and high finance; he's written for Vanity Fair as a special correspondent and writes regularly for The New York Times, The Financial Times, The Atlantic, The Washington Post, and Fortune, and is an on-air contributor for CNBC. He's also written other bestselling books, like The Last Tycoons and House of Cards: A Tale of Hubris and Wretched Excess on Wall Street, Money and Power: How Goldman Sachs Came to Rule the World, The Price of Silence (which is about the Duke lacrosse scandal that gripped the nation), and Why Wall Street Matters. Since Four Friends came out in 2019, he has published the 2022 book Power Failure: The Rise and Fall of an American Icon about the General Electric Company. He was a senior Wall Street M&A investment banker for 17 years and also appears regularly on MSNBC, CNN, BBC, and Bloomberg TV, where he is a contributing editor. I enjoyed my conversation with him so much, and I know you will enjoy it, too. Four Friends: Promising Lives Cut Short by William D. Cohan
William Cohan worked as an investment banker for 17 years at some of the most prestigious firms on Wall Street. But after he lost his job at JPMorgan Chase in his mid-forties, he decided to pivot to writing, and he's now one of the world's premier financial journalists. In today's episode, William shares his journey on and off Wall Street, provides his insights on some of the most influential business leaders in history, and breaks down the rise and fall of one of America's most influential companies, General Electric. William Cohan is the author of multiple New York Times bestselling books. A former longtime special correspondent at Vanity Fair, he is also a founding partner of Puck, a daily digital news and opinion publication. His most recent book is Power Failure: The Rise and Fall of an American Icon, which is about the astounding rise and precipitous fall of General Electric. In this episode, Hala and William will discuss: - His journey from journalist to investment banker and back - Working on Wall Street in the 1980s - How not to get hoodwinked by the Street - Why it's never too late to change careers - Creating a new business model for journalism at Puck - The rise and fall of General Electric - Channeling the energy of GE's legendary CEO Jack Welch - Why you don't need to be a founder or inventor to make it big - And other topics… William Cohan was a senior Wall Street M&A investment banker for 17 years at Lazard Frères & Co., Merrill Lynch and JPMorgan Chase. He is the New York Times bestselling author of three non-fiction narratives about Wall Street: Money and Power: How Goldman Sachs Came to Rule the World; House of Cards: A Tale of Hubris and Wretched Excess on Wall Street; and The Last Tycoons: The Secret History of Lazard Frères & Co. A former longtime special correspondent at Vanity Fair, he is also a founding partner of Puck, a daily digital news and opinion publication. His most recent book is Power Failure: The Rise and Fall of an American Icon, which is about the astounding rise and precipitous fall of General Electric, once the world's most valuable and respected companies. Resources Mentioned: William's Website: https://williamcohan.com/ William's LinkedIn: https://www.linkedin.com/in/williamdcohan/ William's Twitter: https://twitter.com/WilliamCohan William's Newsletter (Dry Powder): https://puck.news/newsletters/dry-powder/ William Cohan's most recent book is Power Failure: The Rise and Fall of an American Icon: https://www.amazon.com/Power-Failure-Rise-General-Electric/dp/0593084160/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Sponsored By: Justworks - Learn more about Justworks by visiting youngandprofiting.co/justworks More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices
On this episode of Closed! we chat with New York Times best selling author William Cohan about the current state of the commercial real estate market. The conversation focuses on how the dual blows of the pandemic and rapidly rising rates have put the squeeze on owners of class B real estate, and the holders of office focused REITs. Cohan also shares his thoughts on the what future looks like for this asset class, and how building owners are likely to respond. It's an extremely informative conversation and we hope you give it a listen. William D. Cohan, a former senior Wall Street M&A investment banker for 17 years at Lazard Frères & Co., Merrill Lynch and JPMorganChase, is the New York Times bestselling author of three non-fiction narratives about Wall Street: Money and Power: How Goldman Sachs Came to Rule the World; House of Cards: A Tale of Hubris and Wretched Excess on Wall Street; and, The Last Tycoons: The Secret History of Lazard Frères & Co., the winner of the 2007 FT/Goldman Sachs Business Book of the Year Award. Hosted on Acast. See acast.com/privacy for more information.
Today's Flashback Friday is from episode 394, published last August 1, 2014. William D. Cohan is a columnist for Bloomberg View and Vanity Fair and author of the new book, "The Price of Silence: The Duke Lacrosse Scandal, the Power of the Elite, and the Corruption of Our Great Universities." He previously authored, "The Last Tycoons: The Secret History of Lazard Frères & Co." and "House of Cards: A Tale of Hubris and Wretched Excess on Wall Street." Cohan characterizes the state of the American university system and talks about the elitist bad-boy attitude that plagues many campuses across the nation. So many people who fit the stereotype he describes end up on Wall Street. William D. Cohan is the New York Times bestselling author of three non-fiction narratives about Wall Street: Money and Power: How Goldman Sachs Came to Rule the World; House of Cards: A Tale of Hubris and Wretched Excess on Wall Street; and The Last Tycoons: The Secret History of Lazard Freres & Co., which won the 2007 FT/Goldman Sachs Business Book of the Year Award. He is a contributing editor at Vanity Fair and writes a weekly column for Bloomberg View. Mr. Cohan also writes for the Financial Times, Bloomberg Business Week, The Atlantic, Art News, the Irish Times, the Washington Post and the New York Times Magazine. He appears regularly on MSNBC, Bloomberg TV, CNN, Current TV, and the BBC. He has also been a guest on the Charlie Rose Show and the News Hour. Over the course of 17 years Mr. Cohan was a senior Wall Street Mergers & Acquisitions investment banker at Lazard Freres & Co., Merrill Lynch and JPMorgan Chase. He is a graduate of Duke University, Columbia University School of Journalism, and the Columbia Graduate School of Business. Read William D. Cohan's work on Bloomberg View at www.bloombergview.com. Visit his work on Vanity Fair at www.vanityfair.com. Key Takeaways: 1:19 William D. Cohan's background and introduction 3:29 The elitist attitude on college campuses 5:53 The college admissions process 10:38 The value of a liberal arts education 14:12 The changing job market and the need for a broader education 18:14 The role of universities in preparing students for the workforce 21:10 The connection between elite colleges and Wall Street 25:18 The importance of character in business 27:54 The impact of technology on the workforce and higher education 30:16 The future of higher education and the role of technology Follow Jason on TWITTER, INSTAGRAM & LINKEDIN Twitter.com/JasonHartmanROI Instagram.com/jasonhartman1/ Linkedin.com/in/jasonhartmaninvestor/ Call our Investment Counselors at: 1-800-HARTMAN (US) or visit: https://www.jasonhartman.com/ Free Class: Easily get up to $250,000 in funding for real estate, business or anything else: http://JasonHartman.com/Fund CYA Protect Your Assets, Save Taxes & Estate Planning: http://JasonHartman.com/Protect Get wholesale real estate deals for investment or build a great business – Free Course: https://www.jasonhartman.com/deals Special Offer from Ron LeGrand: https://JasonHartman.com/Ron Free Mini-Book on Pandemic Investing: https://www.PandemicInvesting.com
In today's episode, The Mentors Host Tom Loarie talks with William D. Cohan, a business writer, former investor banker, and best-selling author of “Power Failure: The Rise and Fall of an American Icon," which chronicles the strengths and weaknesses of influentical General Electric CEOs Jack Welch and Jeff Immelt, and the the rise and fall of General Electric (GE) over 36 years. The lessons learned are legendary in their impact on anyone's business—large, mid-sized or small—and legendary in understanding what to really look for when evaluating whether (or not) your or another business is one in which it could be worth investing. Ethics play a role for sure. At its peak, GE was an industrial empire worth nearly $600 billion. For almost a century its logo branded "just about everything, from wind turbines to submarine detectors, fridges, televisions, toasters and lightbulbs," as a Nov 2022 article in The Guardian described. In 2001, GE was considered to be one of the most valuable companies in the world, boasting a rare, triple-A credit score. A mere 20 years later, GE announced it would be broken up into smaller fragments. Its employees numbered less than half those of 20 years earlier. In the 2000s, the company had begun sourcing its lightbulbs from Chinese contractors and branding them as GE products. In 2020, GE sold off it's lighting business for good. What went so wrong? Find out in this episode of THE Mentors RADIO. Listen below (podcast posted after Saturday's radio airing), or listen on ANY podcast device or platform here. SHOW NOTES: William D. Cohan ("Bill"): BIO: https://williamcohan.com/about/ WEBSITE: WilliamCohan.com BOOKS: Power Failure: The Rise and Fall of An American Icon, by William D. Cohan Four Friends: Promising Lives Cut Short, by William D. Cohan Why Wall Street Matters, by William D. Cohan The Price of Silence: The Duke Lacrosse Scandal, Wall Street Journal and the Power of the Elite, by William D. Cohen Money and Power: How Goldman Sachs Came to Rule the World, by William D. Cohan House of Cards: A Tale of Hubris and Wretched Excess on Wall Street, by William D. Cohan The Last Tycoons: The Secret History of Lazard Fréres & Company, by William D. Cohan ARTICLES: Power Failure by William D Cohan review – pulling the plug - by Hettie O'Brien, The Guardian
Ryan speaks with William D. Cohan about his new book Power Failure: The Rise and Fall of an American Icon, the link between Marcus Aurelius and the “imperial CEO” of General Electric Jack Welch, the legacy of Thomas Edison and GE, the egos of powerful CEOs, and more.William D. Cohan is a business writer and former investigative reporter. He is a graduate of Phillips Academy, Duke University, and Columbia University Journalism and Business schools. Prior to his career as a writer, he worked on Wall street in mergers and acquisitions banker, having spent spent six years at Lazard Frères in New York, then Merrill Lynch, and later at JP Morgan Chase. His books include House of Cards: A Tale of Hubris and Wretched Excess on Wall Street, Four Friends: Promising Lives Cut Short, and The Price of Silence: The Duke Lacrosse Scandal, the Power of the Elite, and the Corruption of Our Great Universities.✉️ Sign up for the Daily Stoic email: https://dailystoic.com/dailyemail
From aeion7: Wretched Excess Wretched Excess More on http://songaday.netscrap.com
Bloomberg Radio host Barry Ritholtz speaks with financial journalist William D. Cohan, who is the bestselling author of Money and Power: How Goldman Sachs Came to Rule the World, House of Cards: A Tale of Hubris and Wretched Excess on Wall Street, and The Last Tycoons: The Secret History of Lazard Frères & Co., among other books. A former Wall Street M&A investment banker for 17 years, Cohan is also a founding partner at the media company Puck. His latest book, Power Failure: The Rise and Fall of an American Icon, was released in November. See omnystudio.com/listener for privacy information.
William D. Cohan, a former senior Wall Street M&A investment banker for 17 years at Lazard Frères & Co., Merrill Lynch and JPMorganChase, is the "New York Times" bestselling author of three non-fiction narratives about Wall Street: "Money and Power: How Goldman Sachs Came to Rule the World," "House of Cards: A Tale of Hubris and Wretched Excess on Wall Street" and "The Last Tycoons: The Secret History of Lazard Frères & Co.," the winner of the 2007 FT/Goldman Sachs Business Book of the Year Award. His book, "The Price of Silence," about the Duke lacrosse scandal was published in April 2014 and was also a "New York Times" bestseller. His book, "Why Wall Street Matters," was published by Random House in February 2017. His most recent book, "Four Friends," about four of his friends from high school and what happened to them in their lives, was published in July 2019 by Flatiron Press. His new book, to be published in November 2022, is titled "Power Failure: The Rise and Fall of an American Icon." It is about the astounding rise and precipitous fall of the General Electric Company, once the world's most valuable and respected company.A former longtime special correspondent at “Vanity Fair,” he is a founding partner of “Puck,” a daily digital news and opinion publication. His focus at “Puck” is on Wall Street and the business world, writ large. He is a former columnist for the DealBook section of the “The New York Times.” He also writes for “The Financial Times,” “The New York Times,” “Air Mail,” “Barron's,” “Bloomberg BusinessWeek,” “The Atlantic,” “Town & Country,” “The Nation,” “Fortune,” “The Hollywood Reporter,” and “Politico,”among other publications. He previously wrote a bi-weekly opinion column for “The New York Times” and an opinion column for “BloombergView.” He also appears regularly on CNN, on CNBC, where is a contributor, on MSNBC and the BBC-TV. He has also appeared three times as a guest on the Daily Show, with Jon Stewart, The NewsHour, The Charlie Rose Show, The Tavis Smiley Show, and CBS This Morning as well as on numerous NPR, BBC and Bloomberg radio programs. He was formerly a contributing editor on Bloomberg TV.He is a graduate of Phillips Academy, Duke University, Columbia University School of Journalism and the Columbia University Graduate School of Business. He grew up in Worcester, Massachusetts and now lives in New York City and upstate New York with his wife and, on occasion these days, their two sons.
Bill Cohan is the New York Times bestselling author of three non-fiction books about Wall Street money and power, How Goldman Sachs Came to Rule the World, House of Cards: A Tale of Hubris and Wretched Excess on Wall Street and The Last Tycoons: The Secret History of Lazard Frères & Co., which also won the financial times Goldman Sachs business book of the year.His book, The Price of Silence, about the Duke lacrosse scandal was yet another New York Times bestseller. And he's also the author of the books Why Wall Street Matters and Four Friends' Promising Lives Cut Short. One of America's most respected financial journalists, Bill is a special correspondent at and a founding partner of Puck, a new digital publication owned and operated by journalists.More on Bill at https://williamcohan.com/
Bill and I discuss his latest article on Cathie Wood, the Fed's excess, the future of monetary policy and faults in the world of financial journalism. William D. Cohan, a former senior Wall Street M&A investment banker for 17 years at Lazard Frères & Co., Merrill Lynch and JPMorganChase, is the New York Times bestselling author of three non-fiction narratives about Wall Street: Money and Power: How Goldman Sachs Came to Rule the World; House of Cards: A Tale of Hubris and Wretched Excess on Wall Street; and, The Last Tycoons: The Secret History of Lazard Frères & Co., the winner of the 2007 FT/Goldman Sachs Business Book of the Year Award. He is a special correspondent at Vanity Fair and a columnist for the DealBook section of the New York Times. He also writes for The Financial Times, The New York Times, Bloomberg BusinessWeek, The Atlantic, The Nation, Fortune, and Politico. YouTube does not let me monetize my videos on the site and the podcast is full time work which will never have ads in the middle of it. If you enjoy the content, please support the QTR Podcast in any or all of the following ways: A small recurring donation via: Patreon: https://www.patreon.com/QTRResearch One time donations can also be sent via: Paypal: https://www.paypal.me/qtrresearch QTR MERCH is available here. You can also follow me on YouTube, and Twitter. And check out my new column, FRINGE FINANCE, at Substack. THANK YOU TO ALL OF MY KIND PATRONS. Please show love to those who support the QTR Podcast: JM Bullion - where QTR buys gold & silver - Twitter: @JMBullion The Doomberg Terminal - Subscribe 100% free - Twitter: @DoomburgT George Gammon - Rebel Capitalist Pro - Twitter: @GeorgeGammon Sang Lucci & Wall St. Jesus — The Steamroom — Twitter: @wallstjesus and @sanglucci Corvus Gold - http://www.corvusgold.com Investors Underground - day trading community - Twitter: @investorslive Ken R Chris Bede - Twitter: @cbede Nicholas Parks Matthew Zimmer J Mintzmyer - Twitter: @mintzmyer Russ Valenti - Twitter: @russellvalenti Creighton Titus Camila Sol Longest Running Supporters Max Mulvihill - Since 2/2018 Mark Heywood - Since 3/2018 Kyle Thomas - Since 4/2018 Chris Bede - Since 5/2018 Dariusz Kordonski - Since 5/2018 Chris Gerrard - Since 5/2018 Shear Luck - Since 5/2018 Founding Members Of My "FRINGE FINANCE" Column Kashumba - Since 8/2021 Randy Carder - Since 8/2021 T Gaggiotti - Since 8/2021 All podcast content is subject to this disclaimer. Chris is not an investment adviser. QTR is long gold and silver. Listeners should always speak to their personal financial advisers. Please leave me alone.
Another Bout of Wretched Excess and Lack of Regulators on Wall Street | The WHO Report China Got to Shape on the Origins of the Pandemic | Today's Opening Testimony in the Trial of Derek Chauvin backgroundbriefing.org/donate twitter.com/ianmastersmedia facebook.com/ianmastersmedia
William D. Cohan is a special correspondent for Vanity Fair, and through his work there and other writings, Bill has proven himself to be one of the most meticulous and intrepid journalists working today. A former senior Wall Street M&A investment banker for 17 years at Lazard Frères & Co., Merrill Lynch and JPMorganChase, Bill is a New York Times bestselling author covering the important intersection between Wall Street and Washington. Bill is the author of 6 books:The Last Tycoons: The Secret History of Lazard Frères & Co. House of Cards: A Tale of Hubris and Wretched Excess on Wall StreetMoney and Power: How Goldman Sachs Came to Rule the World The Price of Silence: The Duke Lacrosse ScandalWhy Wall Street MattersFour Friends: Promising Lives Cut Short Follow Bill on Twitter: @WilliamCohan See acast.com/privacy for privacy and opt-out information.
William Cohan is a New York Times bestselling author of three books about finance and Wall Street which include, Money and Power: How Goldman Sachs Came to Rule the World and House of Cards: A Tale of Hubris and Wretched Excess on Wall Street. His most recent book is Why Wall Street Matters. In a series of articles for Vanity Fair, William Cohan asserts that Donald Trump and his agents appear to be manipulating the stock market for their own personal financial and/or political gain. Cohan believes that this alleged insider trading may involve hundreds of millions if not billions of dollars. William Cohan shares his theory and evidence connecting political events such as Trump’s assassination of Iranian General Qasem Soleimani with the purchase of defense industry stocks and futures contracts – hours before said events took place. He also highlights how Trump’s deregulation of oversight and other protections would enable such a scheme and identifies the various people in Trump’s orbit who could facilitate alleged insider trading. And Cohan explains how a culture of greed and megalomania common to Wall Street encourages and rewards insider trading and other likely illegal behavior. WHERE CAN YOU FIND ME? On Twitter: https://twitter.com/chaunceydevega On Facebook: https://www.facebook.com/chauncey.devega My email: chaunceydevega@gmail.com Leave a voicemail for The Truth Report: (262) 864-0154 HOW CAN YOU SUPPORT THE TRUTH REPORT? Via Paypal at ChaunceyDeVega.com Music at the end of this week's episode of The Truth Report is by JC Brooks & the Uptown Sound. You can listen to some of their great music on Spotify.
William Cohan is a New York Times bestselling author of several books about finance and Wall Street which include, Money and Power: How Goldman Sachs Came to Rule the World and House of Cards: A Tale of Hubris and Wretched Excess on Wall Street. His most recent book is Why Wall Street Matters. Cohan is also a special correspondent at Vanity Fair and a columnist for the New York Times. His writing has been featured be The Financial Times, The Atlantic, The Nation, Bloomberg BusinessWeek, Fortune, and Politico. Cohan shares his theory and evidence connecting high-profile events such as Trump's assassination of Iranian General Qasem Soleimani with the purchase of defense industry stocks and futures contracts – hours before said events took place. He also highlights how Trump's deregulation of oversight and other protections would enable such a scheme and identifies the various people in Trump's orbit who could facilitate alleged insider trading. And Cohan explains how a culture of greed and megalomania common to Wall Street encourages and rewards insider trading and other likely illegal behavior. Chauncey DeVega analyzes this week of Trump's impeachment trial in the Senate and warns the American people that they should be afraid of and very weary of those cowardly and in denial public voices he describes as “hope peddlers”. And Chauncey shares a wonderful story about an honored elder who brought the fire and the thunder in the form of an old school beatdown to a burglar-hoodlum who entered her castle with the goal of causing her physical harm and stealing her prized possessions. SELECTED LINKS OF INTEREST FOR THIS EPISODE OF THE CHAUNCEY DEVEGA SHOW The Fantastically Profitable Mystery of the Trump Chaos Trades Trump's impeachment defense is designed to destroy guardrails on presidential power Trump's infuriating sham of an impeachment trial confirms our worst fears Dictators Without Borders The Left and Right Are Wrong About Inequality 'He picked the wrong house': Bodybuilder, 82, fights break-in suspect WHERE CAN YOU FIND ME? On Twitter: https://twitter.com/chaunceydevega On Facebook: https://www.facebook.com/chauncey.devega My email: chaunceydevega@gmail.com Leave a voicemail for The Chauncey DeVega Show: (262) 864-0154 HOW CAN YOU SUPPORT THE CHAUNCEY DEVEGA SHOW? Via Paypal at ChaunceyDeVega.com Patreon: https://www.patreon.com/thechaunceydevegashow Please subscribe to and follow my new podcast The Truth Report https://podcasts.apple.com/us/podcast/the-truth-report-with-chauncey-devega/id1465522298 http://thetruthreportwithchaunceydevega.libsyn.com/ Music at the end of this week's episode of The Chauncey DeVega Show is by JC Brooks & the Uptown Sound. You can listen to some of their great music on Spotify.
Sam has been driving the Lincoln Navigator, Alfa Romeo Stelvio Quadrifoglio, and Jeep Gladiator. Rebecca escapes a ticket in the Honda Civic Sport and Dan has been road tripping in the Cadillac XT6. We talk Monterey Car Week 2019 and the death of Ferdinand Piech
William D. Cohan is a special correspondent for Vanity Fair and is one of the most meticulous and intrepid journalists working today – a truly great reporter covering the intersection between Wall Street and Washington.Bill has also written for The Financial Times, The New York Times, Bloomberg BusinessWeek, The Atlantic, The Nation, Fortune, and Politico.In addition, Bill is the author of: The Last Tycoons: The Secret History of Lazard Frères & Co., House of Cards: A Tale of Hubris and Wretched Excess on Wall Street; about the last days of Bear Stearns, Wall Street Money and Power: How Goldman Sachs Came to Rule the World; The Price of Silence: the Duke Lacrosse Scandal; And Why Wall Street Matters.Bill joins us today to talk his latest book – Four Friends: Promising Lives Cut Short See acast.com/privacy for privacy and opt-out information.
William D. Cohan, a former senior Wall Street M&A investment banker for 17 years at Lazard Frères & Co., Merrill Lynch and JPMorganChase, is the New York Times bestselling author of three non-fiction narratives about Wall Street: Money and Power: How Goldman Sachs Came to Rule the World; House of Cards: A Tale of Hubris and Wretched Excess on Wall Street; and, The Last Tycoons: The Secret History of Lazard Frères & Co., the winner of the 2007 FT/Goldman Sachs Business Book of the Year Award. His book, The Price of Silence, about the Duke lacrosse scandal was published in April 2014 and was also a New York Times bestseller. His new book, Why Wall Street Matters, was published by Random House in February 2017. He is a special correspondent at Vanity Fair and a columnist for the DealBook section of the New York Times. He also writes for The Financial Times, The New York Times, Bloomberg BusinessWeek, The Atlantic, The Nation, Fortune, and Politico. He previously wrote a bi-weekly opinion column for The New York Times and an opinion column for BloombergView. He also appears regularly on CNN, on Bloomberg TV, where he is a contributing editor, on MSNBC and the BBC-TV. He has also appeared three times as a guest on the Daily Show, with Jon Stewart, The NewsHour, The Charlie Rose Show, The Tavis Smiley Show, and CBS This Morning as well as on numerous NPR, BBC and Bloomberg radio programs.http://williamcohan.com
Welcome to another podcast episode at Real Fast Results! We have a great show for you. I have back with us Mr. Dan Hollings. As you've already heard, Dan is the mastermind behind the movie and the book launch for The Secret. You remember that movie? It basically put the whole idea of law of attraction on the map. And it made virtual stars out of many of the experts and speakers that were in that movie and book. When I was talking to Dan, when we were doing another podcast episode about this, I said, "Dan wouldn't it be great if you could teach my folks how to use some of the strategies in putting The Secret movie on the map--but use them in our day to day business?" And I said could you do that, and Dan was gracious enough to say, "Yes I can do that." So, welcome back Mr. Dan Hollings. Background on "The Secret" The Secret was an absolute marketing phenomena. When the client came to me, they had already tried to get it on TV. They had also tried to get it in movie houses and places of that nature. They were about to throw in the towel. They approached me and I thought, interesting, I didn't know what the movie was about, that's what's crazy, because they didn't reveal much to me. However, I knew some of the speakers that were in the movie. Honest to God, this was my logic, "If this doesn't work, at least I'll meet Jack Canfield!" I knew he was in the movie. He was the only person that I knew and I figured, well, he might end up being a good client. It was a crazy reason that I took it on. At the time we thought it was going to be on television. They told me they were going be on television in 60 different countries. All on the same day or the same week, and I'm thinking, "Wow! All I have to do is build a way to convert the traffic from the television program into purchases of the movie and the book." Incidentally, the movie came out first, almost a year before the book came out. So I came on board, and then I found out they weren't going to be on TV. They left everything in my lap. I really spent hours and hours putting this together. However, I used a strategy which we'll talk about today; which you probably never heard of. This was way back before people did all of the product launches that you hear about and the book launches that you hear about. Back when the Secret came out, this was 2007, that wasn't something many people did. This was one of the very first of the mega-launches that required a lot of things.What we are going to talk about today is a very unique strategy that I used. You could take this and use it yourself in any product services or books that you want to market. 20 Master Plots: And How to Build Them There's a book. I'm going to recommend you get this book. The book is called, 20 Master Plots: And How to Build Them by Ronald Tobias. I don't know much about him. If you are and auth0r, 20 Master Plots would be a book you would buy in order to teach you how to develop plots that could improve the writing of your books. I did something with this book that was rather unique. I read it through the eyes of a marketer. What hit me was that you could take the same elements of these plots and you could embed it into a marketing campaign and thereby get some viral going. Really get it so that people were compelled, to not only engage with what you were doing, but to share it. That's what I did. What the Book Is About Here's what this book is about, and why it is an incredible book for marketers. It was not written for marketers, by the way. Basically, what Tobias has done is he went all the way back to Shakespeare. All the way up to modern movies. He figured out that if you really boil down all of the things that make us as humans really interested in books and in movies or plays. It really centers around a plot. There are only 20 core types of plots. Every movie, every book that you get interested in, it's probably one of these 20 plots. What you can do, I recommend you read the whole book, but what I did is I ended up picking one of these plots. The one that I picked was master plot number 7 which is called the Riddle. I read that chapter over and over and over again, and then I set up a marketing campaign based on that type of plot.Now, with a riddle, and this isn't like these little simple riddles, this is a riddle as a plot. There are 3 phases of a riddle plot: The first phase you set up the story. You set up the scenario of the story. The protagonist and the antagonist etc. The second phase is where you lay out the mystery. The third phase is where you solve the riddle. How to Use the Plot Technique in Marketing If you do this in a marketing campaign, you're going to tell the first 2 phases of the plot to your visitors/audience. Before they can get the solution to the riddle, the last phase, they have to give you an email, or they have to purchase the product. If you were to go back and look at what I did with Secret: the landing page, all of the wording, the information that was put out into press releases and shared through emails through and a lot of databases. Basically, we were revealing the first 2 phases of a plot. It made it so darn compelling that you just had to put in your email in order to find out what the answer was. Then you ended up talking to people because you were perplexed, it was like, "Wait a minute, let's see, this happened, could it be this, was it that?" It's just like watching a mystery on television. People started talking about this. I found it fascinating because of a strange reason: I too didn't know the answer to the riddle, because I hadn't seen the movie. I was hanging out online, and it was amazing that people were making blog posts and sharing all over the place. Talking about, "Oh I think its aliens from another planet, and oh no if he goes back and its the secret societies from years ago." All these conspiracy theories were flying around on the web back and forth. "What is the Secret?" "What is the Secret?" The reason that conversation started was because of the way the campaign had been laid out literally as a story. Example - Modern Legend I'd like to illustrate this for you. In the book they call this invisible fiction. There's a type of fiction known as a modern legend. It is a story that gets started and shared from person to person to person over years. It's not like anybody really ever sat down and mapped out the story. It's just passed along and pretty soon people start to believe the story is true. Even though it really isn't. There's a great example that I want to share that will help you get the thrust of why this works so well in marketing. This is an example of a modern legend. This is a story which is called the Choking Doberman, and this is a true story. It's been around for years. You may have even heard it. It's a very simple story told simply. I'm going to stop at the point where I turned into a marketer and said, "Okay, give me your email address and I'll tell you the rest of the story." You'll see that you will want to give me your email address. I'm not really going to ask. A woman returned to her house after a morning of shopping and she found her pet doberman pinscher choking and unable to breathe. She rushed her dog to the vet, where she left it for emergency treatment. When the woman got home, her phone was ringing and it was the vet. "Get out of your house now!" He shouted. "What's the matter?" She asked. "Just do it. Go to a neighbor's house, anything. I'll be right there," Frightened by the tone of his voice, the woman did as she was told and she went to her neighbor's house. In a few minutes, 4 police cars screeched to a halt in front of the house. The police ran inside her house with their guns drawn. Horrified, the woman went outside to see what was happening. The vet arrived and then he explained...... If you'll enter in your email address right now, I'll tell you rest of the story. Can you see whats happened? I played out a mystery here. By the way this is a real one. This is a story that has been shared around the world. The book is called The Choking Doberman: And Other Urban Legends. You can see that you want to hear the end of the story right? Let me do that. Again, I'll remind you, this is the kind of thing that we did with the Secret. You just had to know what happened. You put in your email address or you bought the movie The rest of the story: A few minutes later, the 4 police cars screeched to a halt in front of the house. The police ran inside her house with their guns drawn. Horrified, the woman went outside to see what was happening. The vet arrived and explained. When he looked inside the dog's throat, he found 2 human fingers. He figured the dog had surprised a burglar. Sure enough, the police found a man in a deep state of shock hiding in the closet and clutching a bloody hand. Okay, it's a simple story, but that's what I did. Orchestrating the campaign with the Secret, we took the idea that there was this secret that had been passed down for centuries and great people knew about it. A little bit of it was fiction, believe me. Yet, it had been passed down and passed down.Lo and behold, here we are in the modern day world and this secret has been dug up and we're about to reveal it again to the world. This secret can make you happy, it can make you wealthy, it can make you healthy, it can do all of these things. Give me your email. I mean come on! That's it. It was that simple; combined with some marketing skills and some databases and some things of that nature. This was a zero-cost campaign. They did not spend any money on this campaign of any significance. They didn't have any. Yet, we were able to catapult that into one of the most successful launches of all time. Steve Jobs...The iPhone...The Secret My clients were not particularly interested in selling their product on Amazon. I was trying to figure every channel that I could to get this movie out into the marketplace. Again, it was a movie in the beginning. I had struck a tentative deal with Amazon. I presented it back to my client and they just flat-out said no. I'm thinking, "Wow! This is not good!" The year before, the number 1 selling movie on Amazon was a similar kind of movie. Amazon got real interested because this was a similar kind of movie. Amazon had the database of people who had bought that big hit movie. They were willing to mail that list and do a whole bunch of things. My client thought that it would cannibalize sales, because they were selling only directly off the website, the website I had built. They were about 40 million dollars at that point, and I was saying hey, "Amazon has all the customers. They're willing to do this." When the client said no, I didn't like that. I was in to get a percentage of proceeds, so I was really eager to get this thing out. Then, very fortuitously, a good friend of mine, who was also a client of mine, called me up one day and said, "Dan, I heard you were the guy marketing the Secret." I said, "Yep, it's me." He said, "I have a distributorship and I can buy these movies wholesale from the movie maker. They're kind of expensive, but I can buy them in lots of 10 thousand." I'm thinking, "Maybe I should do it." Lights went off in my head and I said, "You know what? You and I are going to put this on Amazon." My client didn't want to put it on Amazon, but this was a distributor who had the right to do so. He and I worked together. We put the product on Amazon, and herein lies what Daniel was talking about. This thing took off like crazy on Amazon. When Steve Jobs got up to demonstrate the iPhone, for the very first time. It was history in the making. We think about shopping on our phone right now like it's an everyday thing. More people shop on their phone then on their computer. Back then, no one ever shopped at Amazon on their phone. This was a brand new idea. Steve Jobs gets up on the stage and says, "Hey, lets go to Amazon." He's going to demonstrate how finally for the first time, you can use your smartphone to buy things online. He heads over to Amazon, he holds up the phone, he didn't say anything but The Secret was number three on his phone on Amazon at that point in time. I'm sitting there, my jaw is dropping, I grab a screenshot of it and everything. It was me and a distributor that did that. It wasn't my client that did it. We were just kind of selling it out of our basement, literally. It was crazy. Recap - Plots I think with almost any product you can embed it within a plot of some type. I didn't do this earlier, so let me do it now. Let me tickle your fancy a little bit. Types of plots: the Quest the Adventure the Pursuit the Rescue the Escape the Revenge the Riddle (which is the one I used) the Rivalry the Underdog Temptation Metamorphosis Transformation Maturation Love Forbidden Love Sacrifice Discovery Wretched Excess I'd love to do one under Wretched Excess. That's most of the 20 plots. I've actually used other type plots with other campaigns that I've done. But, it's the Secret that actually did the best. 20 Master Plots: And How to Build Them is a good read. If you're an author, you're going to get double benefit. If you're a marketer it can help you with that. Give it a read and read it through the eyes of a marketer. If there are ways you can embed plots into your marketing campaign, that will affect the way you stage things. What you say in your emails, what you say in your webpage, etc. It's always the idea of revealing a certain amount and then requiring that the visitor take action. Either to purchase or to opt in, come to an event or something in order to find out the last phase of the plot. Remember, there's always 3 phases of the plot; it's just which kind of plot you are going to use. Daniel's Real Fast Result Tips: Plot Marketing Cherry-pick the plot that best fits what your market is and what your product and service is. Pluck out the specific elements and use it in your auto-responders, on your web-pages, etc. This and leaves out the tension by having your prospects take the actions you want them to take. Resources Book - The Secret DVD - The Secret By Ronald Tobias - 20 Master Plots: And How to Build Them The Choking Doberman: And Other Urban Legends
01:56 - TJ VanToll Introduction Twitter GitHub Blog Telerik 03:08 - Code Sharing Adventures in Angular Episode #74: NativeScript with Burke Holland and TJ VanToll 06:35 - Components and Directives 13:09 - NativeScript and Electron 15:02 - Business Model 16:07 - Compatability; Multi/Cross-Platform Capability 17:31 - Why Use NativeScript? 26:41 - Performance and Usability; Hybrid and Native 30:21 - iOS Concerns; Xamarin 37:23 - Where is NativeScript heading? (Future Visions and Plans) 38:21 - Getting Started with NativeScript Getting Started Guide Building Apps with NativeScript and Angular 2 Angular for NativeScript Picks Things Organized Neatly (Jules) House of Cards: A Tale of Hubris and Wretched Excess on Wall Street by William D. Cohan (Ward) AngularFire - Firebase (Joe) Zootopia (Joe) Rogue One Star Wars Trailer (John) HoloLens (Chuck) .NET Rocks! (Chuck) MicroConf (Chuck) Build a Raspberry Pi-Powered DIY Amazon Echo (Chuck) The 5th Wave Book Series (TJ) Red Rising Series (TJ)
01:56 - TJ VanToll Introduction Twitter GitHub Blog Telerik 03:08 - Code Sharing Adventures in Angular Episode #74: NativeScript with Burke Holland and TJ VanToll 06:35 - Components and Directives 13:09 - NativeScript and Electron 15:02 - Business Model 16:07 - Compatability; Multi/Cross-Platform Capability 17:31 - Why Use NativeScript? 26:41 - Performance and Usability; Hybrid and Native 30:21 - iOS Concerns; Xamarin 37:23 - Where is NativeScript heading? (Future Visions and Plans) 38:21 - Getting Started with NativeScript Getting Started Guide Building Apps with NativeScript and Angular 2 Angular for NativeScript Picks Things Organized Neatly (Jules) House of Cards: A Tale of Hubris and Wretched Excess on Wall Street by William D. Cohan (Ward) AngularFire - Firebase (Joe) Zootopia (Joe) Rogue One Star Wars Trailer (John) HoloLens (Chuck) .NET Rocks! (Chuck) MicroConf (Chuck) Build a Raspberry Pi-Powered DIY Amazon Echo (Chuck) The 5th Wave Book Series (TJ) Red Rising Series (TJ)
01:56 - TJ VanToll Introduction Twitter GitHub Blog Telerik 03:08 - Code Sharing Adventures in Angular Episode #74: NativeScript with Burke Holland and TJ VanToll 06:35 - Components and Directives 13:09 - NativeScript and Electron 15:02 - Business Model 16:07 - Compatability; Multi/Cross-Platform Capability 17:31 - Why Use NativeScript? 26:41 - Performance and Usability; Hybrid and Native 30:21 - iOS Concerns; Xamarin 37:23 - Where is NativeScript heading? (Future Visions and Plans) 38:21 - Getting Started with NativeScript Getting Started Guide Building Apps with NativeScript and Angular 2 Angular for NativeScript Picks Things Organized Neatly (Jules) House of Cards: A Tale of Hubris and Wretched Excess on Wall Street by William D. Cohan (Ward) AngularFire - Firebase (Joe) Zootopia (Joe) Rogue One Star Wars Trailer (John) HoloLens (Chuck) .NET Rocks! (Chuck) MicroConf (Chuck) Build a Raspberry Pi-Powered DIY Amazon Echo (Chuck) The 5th Wave Book Series (TJ) Red Rising Series (TJ)
William D. Cohan does not take anything at face value. If you have ever wondered what happens behind the scenes on Wall Street or in major Universities then you will want to listen to his interview. Heis a business writer with a solid pedigree, and a former high-level investment banker on Wall Street who has written four New York Times best-selling nonfiction narratives about Wall Street. They are: Money and Power: How Goldman Sachs Came to Rule the World, House of Cards: A Tale of Hubris and Wretched Excess on Wall Street, The Last Tycoons and The Price of Silence. He doesn't shy away from scandal and isn't afraid to speak up. He is also a contributing editor at Vanity Fair and a columnist for the DealBook section of the New York Times. He writes for the Financial Times, Bloomberg BusinessWeek, the Atlantic, the Nation, and Fortune, to name a few. He also appears regularly on MSNBC, Bloomberg TV, CNN, and the BBC TV. He has been a guest on The Daily Show with Jon Stewart, the NewsHour, The Charlie Rose Show, and too many numerous others to mention, and now he's here to join us.
William D. Cohan is a columnist for Bloomberg View and Vanity Fair and author of the new book, "The Price of Silence: The Duke Lacrosse Scandal, the Power of the Elite, and the Corruption of Our Great Universities." He previously authored, "The Last Tycoons: The Secret History of Lazard Frères & Co." and "House of Cards: A Tale of Hubris and Wretched Excess on Wall Street." Cohan characterizes the state of the American university system and talks about the elitist bad-boy attitude that plagues many campuses across the nation. So many people who fit the stereotype he describes end up on Wall Street. William D. Cohan is the New York Times bestselling author of three non-fiction narratives about Wall Street: Money and Power: How Goldman Sachs Came to Rule the World; House of Cards: A Tale of Hubris and Wretched Excess on Wall Street; and The Last Tycoons: The Secret History of Lazard Freres & Co., which won the 2007 FT/Goldman Sachs Business Book of the Year Award. He is a contributing editor at Vanity Fair and writes a weekly column for Bloomberg View. Mr. Cohan also writes for the Financial Times, Bloomberg Business Week, The Atlantic, Art News, the Irish Times, the Washington Post and the New York Times Magazine. He appears regularly on MSNBC, Bloomberg TV, CNN, Current TV, and the BBC. He has also been a guest on the Charlie Rose Show and the News Hour. Over the course of 17 years Mr. Cohan was a senior Wall Street Mergers & Acquisitions investment banker at Lazard Freres & Co., Merrill Lynch and JPMorgan Chase. He is a graduate of Duke University, Columbia University School of Journalism, and the Columbia Graduate School of Business. Read William D. Cohan's work on Bloomberg View at www.bloombergview.com. Visit his work on Vanity Fair at www.vanityfair.com.
Jason Hartman interviews author, former Wall Street senior banker, and best-selling investigative journalist, William (Bill) D. Cohan on the events that led up to the current economic crisis. Bill explains the choices that the big firms, such as Goldman Sachs, JP Morgan, etc, made regarding what type of institution they were going to be, the path of these firms that led up to the current crisis, and how they used the bailout money gifted to them. He said it was one big party on Wall Street, during which brokers were to bring in revenue using a lot of whacky products, until everything came crashing down. Huge bonuses were paid out from the revenue collected from unsuspecting clients. For more details, listen at: www.JasonHartman.com. Bill and Jason also discuss the Occupy Wall Street Movement. Bill expressed disappointment in the message of the movement, saying it isn't clear and they need to learn how Wall Street really works so that they can be more effective in bringing about reform. Wall Street has been influencing what goes on in Washington and paying lobbyists and donating to congressional coffers so that they can get the regulations, or lack thereof, that they want, i.e. the Dodd-Frank Wall Street Reform and Consumer Protection Act. Bill talks about how the expansion of Wall Street into Middle Class America was not an accident, using the example of Merrill Lynch being a public company. This ultimately led to broken trust between Wall Street and Main Street, as people have now shied away from risk taking. To solve the problems, Bill suggests changing the incentive system on Wall Street, in that it can no longer be okay to take huge risks with people's money or get paid big bonuses whether they lose money for the firms or not, as well as going back to having to use their partner's capital to operate. William D. Cohan offers audiences a unique, close-up perspective of the greatest financial crisis since the Great Depression. He combines deep knowledge of the investment banking world with the fine storytelling skills of an award-winning investigative journalist. Bill's new book is titled Money and Power: How Goldman Sachs Came To Rule The World, a revelatory history of Goldman Sachs. His previous book, House of Cards: A Tale of Hubris and Wretched Excess on Wall Street, lays out in gory detail how the financial crisis began with the collapses of Bear Stearns and Lehman Brothers. The Last Tycoons: The Secret History of Lazard Frères & Co. won the 2007 Financial Times/Goldman Sachs Business Book of the Year Award for its candid revelations about how Wall Street works. He should know; he spent six years at the firm. Bill Cohan has a long-time insider's in-depth knowledge of investment banking—he was a Wall Street banker for 17 years. In addition to his years as Associate and then Vice President at Lazard Frères, he was a Director in the Mergers & Acquisitions Group at Merrill Lynch and a Managing Director at JPMorgan Chase. He left JPMorgan to write The Last Tycoons, which appeared on the bestseller lists of The New York Times, The Wall Street Journal and USA Today. It edged out Alan Greenspan's Age of Turbulence to win the FT/Goldman Sachs award. Bloomberg.com and The Evening Standard named it Book of the Year. William D. Cohan writes regularly for The New York Times, Vanity Fair, Fortune, The Daily Beast, ArtNews, and The Financial Times. His columns have also appeared in The Washington Post. He is a contributing editor for Bloomberg TV and is a contributor to Bloomberg View. His series of articles on the controversy of the ‘recently discovered' Degas plaster casts in ARTNews won the Silurians 2011 Excellence in Journalism Award. Be sure to check out our prior shows with Richard Kiyosaki, G. Edward Griffin, Peter Schiff, Doug Casey, Chris Mayer, T. Harv Ecker, Denis Waitley, John Stapleford, Addison Wiggin, Thomas E. Woods, and many more.
Jason Hartman interviews author, former Wall Street senior banker, and best-selling investigative journalist, William (Bill) D. Cohan on the events that led up to the current economic crisis. Bill explains the choices that the big firms, such as Goldman Sachs, JP Morgan, etc, made regarding what type of institution they were going to be, the path of these firms that led up to the current crisis, and how they used the bailout money gifted to them. He said it was one big party on Wall Street, during which brokers were to bring in revenue using a lot of whacky products, until everything came crashing down. Huge bonuses were paid out from the revenue collected from unsuspecting clients.Bill and Jason also discuss the Occupy Wall Street Movement. Bill expressed disappointment in the message of the movement, saying it isn't clear and they need to learn how Wall Street really works so that they can be more effective in bringing about reform. Wall Street has been influencing what goes on in Washington and paying lobbyists and donating to congressional coffers so that they can get the regulations, or lack thereof, that they want, i.e. the Dodd-Frank Wall Street Reform and Consumer Protection Act. Bill talks about how the expansion of Wall Street into Middle Class America was not an accident, using the example of Merrill Lynch being a public company. This ultimately led to broken trust between Wall Street and Main Street, as people have now shied away from risk taking.To solve the problems, Bill suggests changing the incentive system on Wall Street, in that it can no longer be okay to take huge risks with people's money or get paid big bonuses whether they lose money for the firms or not, as well as going back to having to use their partner's capital to operate. William D. Cohan offers audiences a unique, close-up perspective of the greatest financial crisis since the Great Depression. He combines deep knowledge of the investment banking world with the fine storytelling skills of an award-winning investigative journalist. Bill's new book is titled Money and Power: How Goldman Sachs Came To Rule The World, a revelatory history of Goldman Sachs. His previous book, House of Cards: A Tale of Hubris and Wretched Excess on Wall Street, lays out in gory detail how the financial crisis began with the collapses of Bear Stearns and Lehman Brothers. The Last Tycoons: The Secret History of Lazard Frères & Co. won the 2007 Financial Times/Goldman Sachs Business Book of the Year Award for its candid revelations about how Wall Street works.
William Cohan, author of House of Cards: A Tale of Hubris and Wretched Excess on Wall Steet, talks with EconTalk host Russ Roberts about the life and death of Bear Stearns. The discussion starts with how Bear Stearns and other Wall Street firms made money and how they financed their operations. The conversation then turns to the collapse of Bear Stearns's hedge funds in the summer of 2007 and how that collapse and the firm's investments in subprime mortgages led to the death of the firm in March of 2008. Cohan explains the role of borrowed money in the financial crisis and Bear Stearns in particular. The conversation concludes with the incentives facing Wall Street executives and the price they paid or didn't pay for the gambles they made with other people's money.
William Cohan, author of House of Cards: A Tale of Hubris and Wretched Excess on Wall Steet, talks with EconTalk host Russ Roberts about the life and death of Bear Stearns. The discussion starts with how Bear Stearns and other Wall Street firms made money and how they financed their operations. The conversation then turns to the collapse of Bear Stearns's hedge funds in the summer of 2007 and how that collapse and the firm's investments in subprime mortgages led to the death of the firm in March of 2008. Cohan explains the role of borrowed money in the financial crisis and Bear Stearns in particular. The conversation concludes with the incentives facing Wall Street executives and the price they paid or didn't pay for the gambles they made with other people's money.
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