Connections, Coffee & Confidence

Hiring someone can make your business more joyful, more profitable, more easy to run. And sometimes it can soak your profit without creating any extra revenue. And the advice so often is to hire before you're ready - but what does that even mean? How do you know when you're almost ready (and therefore ready)?! This episode looks at six signs you might need to hire someone and three reasons why you should hold off.Key Points:Something essential is slipping (2:12)A defined set of responsibilities have evolved (3:08)You hate it or can't do it (4:39)You're overwhelmed (6:06)You're turning away or not going after new business (7:22)Your long-term plan does not involve day-to-day management (8:48)3 Reasons not to hire (10:08)Get on my weekly email list for curated resources and a deeper insight into the episode topic: www.janicefogarty.com/emaillistStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This episode is a look back at the top solo and interview episodes of 2022, plus my struggles and plans for my business. I open up a bit more about the struggles of adjusting, expansion and accepting a job. It's not my usual scripted episode, it's a talk about the muddle of life when you run a business.Do you need a space to create your content? Ever wish you had access to a built in editor, proofreader, strategist? Clear an hour and half from your calendar on January 28, 2023 and let's get get 'er done! For more details, head to my website: janicefogarty.com/content-creation-workshopTop 3 downloaded solo episodes:3 Media Relations Tips You Need to Know1 Fix for my 3 Rookie MistakesHow Neurodivergence Affected my Career ChoiceGet on my weekly email list: www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

A look ahead at 2023 - the trends and ideas that you need to consider when it comes to creating your reputation and your content. Although, to be honest, I don't consider all of these to be "trends" that will pass, many of these concepts should be mainstays of your business practise, no matter how big or small you are. Each concept is followed by steps you can take to incorporate the concept with a minimum of fuss.Key Points:Keep it Short and Simple (2:38)Use Audio and Video (3:56)Privacy: This is not a trend! (5:40)Artificial Intelligence: Algorithms, Notion, Chatbots (6:50)Influencers (10:37)Personalization (12:21)Exclusivity (14:06)Accessibility (16:47)Bonus: Consistency (18:50)Also mentioned:Nail your messaging: janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossshows.acast.com/connections-coffee-confidence/episodes/avoid-this-scuzzy-email-email-practiseshows.acast.com/connections-coffee-confidence/episodes/5-quick-ways-to-make-more-accessible-contentCreate Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list for curated resources and a deeper insight into the episode topic: janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Have you heard the Publilius quote that says a good reputation is more valuable than money? Without a good reputation, you might make some money but you won't make much or for long. Which is why it's such a mistake for so many of us to act like our reputation is not in our control. Key Points:What is Content? (2:30)What is a Reputation? (4:14)How do you use Content to Create and Manage Your Reputation? (5:47)How to Create Your Reputation (7:11)Also Mentioned:shows.acast.com/connections-coffee-confidence/episodes/steps-to-successful-seo-with-brittany-murphyreuters.com/technology/trolling-safety-fears-plague-many-young-women-online-uk-study-finds-2022-06-01/Create Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list for curated resources and a deeper insight into the episode topic: janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

A recent flurry of emails with little to no information in the signature has prompted this episode. If this is you, it's damaging your credibility. If you're ramping up your email action or are new to sending email for your business, make sure you don't miss out on this vital episode where I cover:Why prioritize your email signatureWhat to include and whyWhat not to include and whyIf you haven't thought about your email signature as a promotional or reputational tool, you've been missing out!Also Noted:S1, E109 5 Quick Ways to Make More Accessible Content: https://shows.acast.com/connections-coffee-confidence/episodes/5-quick-ways-to-make-more-accessible-contentCreate Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list: janicefogarty.com/emaillist I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> apothekary.refr.cc/janicefogarty **** Audio Credits ****Sunray valley by Scandinavianz soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This week's interview is a revisit with Heather McGregor who was on the podcast back in Season 1, Episode 52. I've invited her back because she changed the name of her business and the way she describes what she does; I was itching for the opportunity to talk to her about that process, about changing her language so her messaging is a better reflection of her work. I ask about the pushback she has received and we explore why she thinks we need to go dark to find our way. Of course I ask about the term "Dark Marketing". I hope you enjoy hearing how Heather has accepted this evolution of her business - especially if you've been fighting changing your own business or messaging.You're stepping into the unknown when you're walking into the Dark...Other Points of Note:Original Interview with Heather McGregor: play.acast.com/s/connections-coffee-confidence/not-living-the-cookie-cutter-lifeheathermcgregor.ca/Facebook: www.facebook.com/Heather.McGrInstagram: www.instagram.com/quantum.tone/Enjoy the podcast? You'll love my weekly emails - https://www.janicefogarty.com/emaillistOther Resources:Create Your Social Media Content Strategy. For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategyStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

We all know we need to promote ourselves and our business. And we all know that some days it's harder than others. Have a listen to five easy ways you can boost your business' profile without showing your face - or even changing out of your jammies - that will have a lasting impact. Most of these can be done in less than 10 minutes so there's no excuse!Also Mentioned:S2E6, Brittany Murphy interview on SEO Marketing: https://shows.acast.com/connections-coffee-confidence/episodes/steps-to-successful-seo-with-brittany-murphyCreate Your Social Media Content Strategy. For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategyStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossGet on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Being media literate means understanding how the information you consume influences you. Knowing how media creates influence has two effects: first, you can make better, more informed decisions as a consumer and second, you become a more effective communicator for your business. Have a listen to this episode to learn exactly what to look for and how to use that information in your business.Key Points:Two Reasons to be Media Literate (2:27)What's the Source? (5:25)Lies Spread Faster than Truth: https://www.science.org/doi/10.1126/science.aap (7:06)What's Actually Being Said? (9:11)Confirmation Bias (15:35)Tips to Filter Efficiently (18:34)Also Mentioned:Episode 91: shows.acast.com/connections-coffee-confidence/episodes/take-control-of-your-brandTake Control of Your Brand Guide: www.janicefogarty.com/take-control-of-your-brand-guideStrategic Messaging Workbook: www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossGet on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

You can craft the most brilliant messaging, the most clever reel, the best event ever, but if you're missing a key detail or several smaller details, then the work becomes less effective and you're left frustrated and annoyed. This episode is about some of the details you need to consider when creating your communications.Key Points:User Error (4:07)How to Build Relationships (6:10)The Macro and the Micro Implications (8:31)Key Resources:Create Your Social Media Content Strategy - For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategyStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossLove the content and want a deeper look into behind the scenes as well as how to create content that matters? Get on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

I watched an interview with a content director of a company that drops a new product on IG five days a week and I was struck with two emotions. My first was awe at this strategy as an audience engagement and sales tactic. My second was one of dismay. Because when the average business owner or content creator sees that headline and suddenly social media becomes overwhelming. A small business will look at this and think they can't do that and actually run their business so they can't do social media, it's not for them. And then they panic because social media is how they reach new customers and the doom loop continues.And none of that is necessarily true. This episode outlines the myths around social media being your business' be-all/end-all for longevity.Key Points: The idea that...being omnipresent on social media doesn't necessarily benefit you as much as it might the person telling you it will.being omnipresent on social doesn't serve all business goals.being omnipresent on social doesn't suit every business's communications goals or style.you must be on social media all the time doesn't work for everybody.Also mentioned:Create Your Social Media Content Strategy. For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategy Living Pintentionally with Ally Davis, Connections, Coffee & Confidence Podcast episode 26 www.goodpods.com/episodes/200398003 Steps to Successful SEO with Brittany Murphy of One Thing Marketing www.goodpods.com/episodes/23893110Social Skills Interview with Market: www.facebook.com/business/news/how-successful-brands-find-customersLove the content and want a deeper look into behind the scenes as well as how to create content that matters? Get on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Ever wondered about how SEO works or if you really need to put any effort into it just yet? Then today's interview is for you. I'm speaking with Brittany Murphy, the marketing director at One Thing Marketing in Louisville Kentucky and an expert in web design, SEO, and lead generation. Have a listen to how she went from having to look up what SEO was before her job interview to having perfected her craft by writing and implementing over 300 SEO strategies for happy clients. Oh, and listen right to the end because she drops a fantastic nugget just as I had my finger on the stop recording button. Find Brittany Murphy & One Thing Marketing:www.onethingmarketing.netwww.facebook.com/onethingmarketingwww.instagram.com/onethingmarketing/ www.linkedin.com/company/one-thing-marketing Brittany's Free Marketing EBooks:For General Business: www.onethingmarketing.net/marketing-ebook/For Trades Business: www.onethingmarketing.net/trade-service-ebook/Why not join my weekly email list: www.janicefogarty.com/emaillist I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

On this episode, I talk about what not to use as content to promote you or your business. It's difficult for me to say 'never' but I use it in this episode so have a listen to find out what is 'never ever' post material.Key Points:Why Content? (0:45)Don't Badmouth Others (2:10)Copyright Infringement (3:58)Personal Information (5:26)Mistakes (7:35)Personal Beliefs (8:53)A Real Life Example (11:29)Fluff and Irrelevance (14:52)More Resources:Define your brand in one document, ready to make your content creation easier or to hand over to a social media VA to follow through: janicefogarty.com/take-control-of-your-brand-guideFor consistency creating and scheduling message-driven social media that works for you, grab this masterclass: janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

A review of a client's LinkedIn strategy revealed some incredible organic growth in followers, page views and unique visitors; and the audience is trending towards the demographics we've been targeting. In this episode, I cover three strategic steps for increasing your own LinkedIn success.Key Points:Who Belongs on LinkedIn? (0:33)Year in Numbers (2:44)Consistency (4:05)Content (5:49)Searchability: Keywords and Hashtags (8:36)Also Mentioned:Define your brand in one document, ready to make your content creation easier or to hand over to a social media VA to follow through: janicefogarty.com/take-control-of-your-brand-guideFor consistency creating and scheduling message-driven social media that works for you, grab this masterclass: janicefogarty.com/create-your-social-media-content-strategyshows.acast.com/connections-coffee-confidence/episodes/how-to-use-social-media-for-content-researchshows.acast.com/connections-coffee-confidence/episodes/5-quick-ways-to-make-more-accessible-contentGet on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Have you ever thought about how your communication impacts your business' bottom line? Not just from an incoming, making the sales aspect, but in terms of cost to produce? Or consume? Have you ever timed or even tried to accurately estimate how much time you spend creating or consuming business communications - then put a price on that time? This episode provides a breakdown of how to tighten our writing and become more efficient - therefore profitable - communicators. (Also, apologies for the audio; my regular set up is broken and the borrowed replacements are not great; hoping to have the improved set up in action soon.)Key Points:The Cost of Business Communications (2:43)Tips to Tighten Your Communications (6:25)The 10 Second Email: A Case for Messaging (12:20)Mentioned Resources:State of Business Writing study by Josh Bernoff, 2016: http://withoutbullshit.jbspartnersinc.netdna-cdn.com/wp-content/uploads/2016/07/State-of-Business-Writing-2016-final-2.pdfhttps://www.statista.com/statistics/1273288/time-spent-brand-emails/Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossJoin my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This episode approaches messaging from a different perspective. My aim is to reassure you that you know what messaging is, you know how to use it - you do it every day without realizing it. The next step is to use it in your business!Resources:Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossCreate Your Social Media Content Strategy Bundle: make it easy to have your content work for you www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list: janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. (Chill The F* Out has been in regular rotation lately!) Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

It's always interesting to see how other creatives and professionals work, isn't it? To see what their environment is like. Where they take inspiration from. How they actually do the work. And so I thought I'd share a bit about my process, a peak behind the curtain, as more and more of us realize we are content creators.I kinda feel like a basking shark. You know those sharks that filter feed? They just swim through the water with their mouths open, gathering all of the plankton, leaving behind what they don't need.Key Points:The Physical and Emotional Workspace (2:00)The Importance of a Plan (6:47)The Inspiration: like a basking shark (8:57)The Creation Process (13:24)The Programs I Use (15:39)Also Mentioned:Episode 113 How to Use Social Media for Content Research: https://shows.acast.com/connections-coffee-confidence/episodes/how-to-use-social-media-for-content-researchStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossCreate Your Social Media Content Strategy Bundle: make it easy to have your content work for you www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list: janicefogarty.com/emaillistAffiliate Links for what I use: Recommendations (janicefogarty.com)I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This episode is short, shorter than usual, but could save you from making mistakes when engaging with the media. Listen closely - you'll probably hear a bonus tip!Key Points:Group vs Single Pitch (0:35)Attachment vs Link (3:36)This is Not Personal (4:45)Other Resources:Get on my weekly email list: www.janicefogarty.com/emaillistStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossDefine and manage your brand (or hand off content design responsibilities without worry), with this 16 page guide. Codify what identifies your business as yours in a central place and be empowered to confidently hand over content design: www.janicefogarty.com/take-control-of-your-brand-guideI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

When you practise strategic communications, you have to include research. Research is what grounds your next steps; it will point you in the right direction, provide you with ideas and opportunities, it will show the gaps. Basically, if you don't have good information to base your decisions off of, then you're guessing. But how do you do this research without getting lost in a ridiculous amount of worthless information? Have a listen to today's episode as i lay out exactly how to use social media to research your messaging and content.Key Points:The Case for Researching (1:09)Keywords & Competitors (3:49)Critical Reading: What to look for (5:09)Adjacent Searches & Trending Topics (9:37)Caveats and Skewed Data (11:11)Other Resources:Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossGet on my weekly email list: www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

How many times have you heard that the money is in your email list? So you offer a freebie in order to collect email addresses from interested people (aka "warm leads") and consider yourself very happy. But have you thought about how you communicate with the freebie seeker during that initial exchange? Are you doing more harm than good in your effort to build your list? Have a listen as I discuss why to avoid what I call a scuzzy email practise.Key Points:Legal Repercussions: CASL/GDPR/PECR for example (2:50)Ethical Implications: Cialdini's Commitment/Consistency principle (5:10)Reputational Damage (8:34)Ways To Avoid Being Scuzzy (11:35)Also Mentioned:Episode 63: about reputation managementJoin my email list: janicefogarty.com/emaillistCASL https://fightspam.gc.ca/eic/site/030.nsf/eng/homeGDPR https://gdpr.eu/PECR https://ico.org.uk/for-organisations/guide-to-pecr/Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits **** Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz | Creative Commons — Attribution 3.0 Unported — CC BY 3.0 | Free Download / Stream: https://bit.ly/-sunray-valleySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Everybody needs help every once in a while, for different things. When it comes to help with your business, there are so many options available. It becomes mind boggling, really. So how do you know who or where to go when you need help? Today's episode looks at the differences between an agency, a coach and a consultant and what to expect when working with each type so that you can be better informed when choosing a direction the next time you need help.Key Points:When to ask for help: The pitfalls of looking for help when you're not in a good position (1:05)What is an agency and when do you hire one? (5:39)What is a coach and when would you hire one? (8:12)What is a consultant and when do you need one? (11:40)Also mentioned:What is a consultant? How to Find a Consulting Job and Who's Hiring? https://www.flexjobs.com/blog/post/what-is-a-consultant-job-v2/Get on my weekly email list: janicefogarty.com/emaillistExtra Resources:Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossFor the business woman who either wants to define and manage her brand or needs to hand off content design responsibilities without worry, this 16 page guide codifies what identifies your business as yours in a central place and empowers you to hand over content design with confidence: www.janicefogarty.com/take-control-of-your-brand-guideI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

How often do you look at the structure of your business? The actual functions and practicalities of it? I recently posted on my podcast facebook page about a lesson I had learned. It was a tough lesson and it was one that really made me think about how I see myself as a business owner and the impact that had on my business structure. Today's episode is about money, business structure, prioritization and the dreaded topic of mindset, but not in a toxic positivity way - more in a practical sense - and the one change I made that has impacted them all for the better.Key Points:Imposter Syndrome (1:40)Loose Financial Structure (6:48)Not Focusing on What Paid (9:29)Fear of Change: And the judgement that might come with it (12:19)Also mentioned:https://www.ic.gc.ca/eic/site/061.nsf/eng/h_03090.htmlExtra Resources:Create Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list: janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This episode is about the accessibility of our communications and the layers of thought and intention that lay behind making our messaging accessible to more people. It's something that benefits us and our business but also benefits society as a whole. Have a listen to these five easily implemented ways to make our communications more accessible.Key Points:The Cost of Poor Communications to Business: Why choose accessibility (2:05)Learning From the Experts: @hashtagheyalexa on Twitter (7:10)Language Used: Specific words, specific meanings... (9:39)Images: Including contrast, AltText (11:28)Fonts: Beware the funky script (14:15)Formatting: Capitalize your hashtags (17:50)Be Clear in Purpose: Hyperlinks and Windows (20:15)Consequences of Not Being Accessible and Inclusive (20:40)Also Mentioned:Project.co Communication Statistics 2022: www.project.co/communication-statistics-2022/Statistics Canada; The accessibility experiences of Canadians with disabilities, 2017 https://www150.statcan.gc.ca/n1/daily-quotidien/211027/dq211027d-eng.htmDDIY.co 53 Web Accessibility Statistics ddiy.co/web-accessibility-statistics/Accessible Social Guidebook: A beginner's guide to creating inclusive social media content, Alexa Heinrich, 2022. www.accessible-social.com/extra-resources/guidebookExtra Resources:Create Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list: janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This episode is born out of client meetings where the client mentions something and I pounce on it because it's a great content topic. I bet you have lots of ideas that pop into your head and just as quickly pop back out because you don't recognize they could be valuable content. Let me help with that.Key Points:What is great content?: A very brief overview (0:48)No Pillars! (2:51)Events (5:34)The Good, The Bad, The Myths. The Legends: You don't look like you're working (7:59)Thoughts (10:25)Also Mentioned:Episode 94: shows.acast.com/connections-coffee-confidence/episodes/why-content-pillars-dont-workCreate Your Social Media Content Strategy: www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list: www.janicefogarty.com/freelibraryI love Apothekary products because I appreciate a natural approach to my well-being.By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This episode has been brewing since the first time I opened a home COVID testing kit and tried to understand the instructions. Have a listen to the three pieces of communications that can fail you and how to avoid that failure. Key Points:How Your Audience's Current State Impacts Their Ability to Hear You (6:28)Using Language for Accessibility (7:40)The Media: The impact of the way we share our information (9:38)Visuals: Right down to a capital letter (11:38)Do They Understand? (13:21)Key Resources:Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.comI love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram **** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

I assume you operate with a small team, maybe you are the team. I want to convince you that research is something you need to devote a piece of your limited resources to so that you don't waste any resources on content or campaigns that won't best serve you; this episode covers five reasons for research, no matter the industry or size of your business.Key Points:Understand Your Environment (1:04)Understand Your Audience (4:46)Understand Your Messaging (9:00)Understand Your Results (11:52)Uncover Opportunities (13:30)Also Mentioned:Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossList of Diversity Speakers: https://diversity-inclusion-speakers.com/news/top-10-lists/top-diversity-inclusion-speakers/Opening soon: Six Shifts for Strategic Communications Planning*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.comI love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram **** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This episode might not be for everyone but if you recognize you need to be the one who represents your brand but are uncomfortable doing it - this episode provides you with one way to approach the job with a bit more comfort. I explain the benefits of being comfortable in how you show up to represent both yourself and your business, as well as outline the steps to take to become your own spokesperson. (It's not fake it 'til you make it, either!)Extra Resources:Stop the creativity burnout, trying to create more and more and more content. Start spending your time on your paid work and - better yet - in your personal life by squeezing all of the value from each piece of your brilliant content through repurposing. Download all of the ideas plus a few more neatly organized in this 4 page free booklet.To be an effective spokesperson, you need to define and manage her brand. Same goes if you need to hand off content design responsibilities without worry. This 16 page guide lightens your load by keeping what identifies your business as yours in a central place, and empowers you to hand over content design with confidence.*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.comI love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Do Not Disturb and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram **** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Content is where it's at. In terms of social media, marketing, PR, and sales, content is how we get seen, become known, and increasingly it's where we spend our time - because content doesn't just create itself. If you're a business owner who either creates content for her business or as her business: cut down on the amount of new stuff and get your already brilliant content in front of more people in the way they like to receive it. This episode has ideas for long-form, short-form, written, visual, video and audio across a variety of media and channels. (There are a few pitching ideas thrown in for good measure!)Also mentioned in this episode:Hiring a Content Manager or Social Media VAStop the creativity burnout, trying to create more and more and more content. Start spending your time on your paid work and - better yet - in your personal life by squeezing all of the value from each piece of your brilliant content through repurposing. Download all of the ideas plus a few more neatly organized in this 4 page free booklet.For the business woman who either wants to define and manage her brand or needs to hand off content design responsibilities without worry - this 16 page guide lightens your load by keeping what identifies your business as yours in a central place, and empowers you to hand over content design with confidence.*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.comI love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram Support this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Promoting your business can be a daily event. Visibility helps establish your credibility and authority and honestly, the more you do it, the more you will grow your confidence so you'll actually do it more. Whatever small step you feel comfortable taking today will be the spring for you to bounce into bigger or different ways to increase your profile in the future. And no matter what stage of business you're at, you'll find a tip in here to put into action straight away.Mentioned in this episode:To get more ideas like these to help you promote your business, get my free one page download: www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budgetLiving Pintentionally With Ally Davis, E39 shows.acast.com/connections-coffee-confidence/episodes/living-pintentionally-with-ally-davisThe Info That Changed My Pinterest Strategy, E26 shows.acast.com/connections-coffee-confidence/episodes/the-info-that-changed-my-pinterest-strategySuggested Resources:Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategy*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.comI love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram Support this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Words are incredibly powerful - no more so than when you're creating messaging for yourself or your business. Two words that get thrown around so much are 'intentional' and 'strategic', especially when it comes to content creation. Is there a difference? Are they interchangeable? Does it matter? Have a listen and find out.Also mentioned in this episode:Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategy“Intention.” Merriam-Webster.com Dictionary, Merriam Webster, https://www.merriam-webster.com/dictionary/intention“Strategy.” Merriam-Webster.com Dictionary, Merriam Webster, https://www.merriam-webster.com/dictionary/strategy*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com*I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram / Connections Coffee Confidence Community on FacebookSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This episode is discusses how critical knowing your audience is to creating your messaging; how knowing who you're speaking to, who they are, helps you design your message in such a way that you get feedback like, "Wow, it was like you pulled those words out of my head!" And, "Have you been reading my emails?" I break down the three aspects of your messaging that rely on knowing your audience to be successful. And once you're clear on your messaging, every other piece of your promotional work, the sales copy, the social media, the everything, will be outlined for you. Also mentioned in this episode:Episode 99, Why You Really Need to Know Your AudienceStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossJoin my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.comI love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on FacebookSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This milestone episode is personal. I explain how my travels and early career development only played a small part in my choice of career. I'm a mom to three neurodivergent boys - something I don't often talk about because it's really none of anyone's business. However, in this episode I discuss how I had to approach the diagnosis process and reflect on how I grew up in a hurry, and how these things guided me back towards working with women who need to speak clearly and plainly to make an impact with their word. I talk about post partum depression, waitressing, having twins, and coffee in the Temple Bar Market. Have a listen to find out how this comes together to create my business.If you ever want to discuss the issues I've raised or are interested in working with me on messaging and getting your messages heard, please email me at janice@janicefogarty.com You can also go to my website at www.janicefogarty.com to find my DIY options for tinkering with your own strategic communications.Also mentioned in this episode is my side hustle with Epicure: To find out more - janicefogarty.epicure.com/en-ca (Canada) or janicefogarty.epicure.com/en-us (USA)**Join my weekly email list to get behind the scenes details, tips on how to incorporate communications strategy in your business, and be first to learn about new offers: www.janicefogarty.comI love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This episode is all about audiences. In fact, it covers almost everything you need to know about audiences including breaking down - with examples - how knowing your audience benefits your business as well as my take on the Ideal Customer Avatar (ICA) model and what I do instead to create my Ideal Client Audience.Also Mentioned:Epicure: janicefogarty.epicure.com/en-caSometimes the idea generation is the hardest part of creating video to promote your business. Join me May 2 for a free session to brainstorm reel/TikTok ideas that are aligned with your messaging and brand, and let's flatten that big hurdle together! Details are inside my group: Connections Coffee Confidence Community on FacebookHelpful Resources:Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossCreate Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategyJoin my weekly email list to get behind the scenes details, tips on how to incorporate communications strategy in your business, and be first to learn about new offers: www.janicefogarty.comI love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

So many people are getting wrapped up, thinking they have a great strategy and happily posting, writing sales copy, hosting events, being helpful in Facebook groups and yet never reaching their goals. I fully believe their tactics are spot on but question if their tactics and content are actually strategic. There is a difference and that's what I explore in this episode.Also mentioned in this episode:Get on my waitlist to learn how to create your own strategic communications plan: www.janicefogarty.com/create-your-strategic-communications-planJoin my weekly email list to get behind the scenes details, tips on how to incorporate communications strategy in your business, and be first to learn about new offers: www.janicefogarty.comResources to help - classic PR strategies & skills:Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategyTake Control of Your Brand guide - A 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guideStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossIf you enjoy this podcast, I'd be extra grateful if you could rate & review so more people can hear it. Those who take the time to rate and review, then screenshot it and tag me on instagram at @janiceefogarty will be entered to win a 30 minute session with me so we can discuss whatever communications challenge you and your business are facing right now. :-)I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

I was recently asked my opinion on the 'new PR' methods. Well, there are a lot of headlines (and gurus) out there shouting about the best way to market your business right now and those people and what they tout cause a lot of us to do a deep dive into freebies, courses, and workshops that we don't necessarily need - all because there are newer, better way to do things, right? You might think you're not a communicator but I promise you that you are. And the 'new PR' isn't something that needs to scare anybody into analysis paralysis or procrasti-learning. Have a listen to this podcast episode to hear reassurances on your ability to successfully do your own PR.An integral part of public relations is your messaging, what you want people to know think feel or do as a result of your communications with them - go on now, tell me how that still doesn't apply to your every day communications with everyone you come into contact with?Resources to help - classic PR strategies & skills, no new-fangled :Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategyTake Control of Your Brand guide - A 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guideStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossIf you enjoy this podcast, I'd be extra grateful if you could rate & review so more people can hear it. I'm an independent podcaster and appreciate your support!I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyAre you on my email list yet? Head to www.janicefogarty.com and get on my list to find out behind the scenes stories about the podcast, and how to use the tips and ideas talked about in the episodes in your business.Support this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

As the world re-opens, you'll be presented with more and more opportunities to network in person. This short episode walks you through how to craft your killer elevator pitch, one that you'll be able to deliver with confidence and ease, making the best possible first impression. (First aired Sept 2020)Have you left a rating and review yet? Your support helps bring this independent podcast to more people so they, too, can benefit from the advice they need to raise their business visibility and clarify their messaging. Thank you so much for listening!Resources to help you in creating your PR and marketing:Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategyTake Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guideStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossI love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyAre you on my email list yet? Head to www.janicefogarty.com and get on my list to find out behind the scenes stories about the podcast and how to use the tips and ideas talked about in the episodes in your business.Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on FacebookSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This episode covers three tips I've noticed increase views and engagements from my own and my client's social media channels. Nothing earth-shattering, but the data shows that these tips are working right now! Don't forget to listen all the way through for a word to the wise around the importance we give engagement.My face is my fortune. - Denise Duffield ThomasKey Points:Common sense isn't actually commonVisibility Stories for the audienceAlso mentioned:Epicure: https://janicefogarty.epicure.com/en-ca/ ; for the reel: instagram.com/janice.fogarty.epicure/Episode 75: https://shows.acast.com/connections-coffee-confidence/episodes/which-of-these-7-story-types-do-you-already-use-in-your-prCreate Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategyResources to help:Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guideStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossI love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyAre you on my email list yet? Head to www.janicefogarty.com and get on my list to find out behind the scenes stories about the podcast and how to use the tips and ideas talked about in the episodes in your business.Support this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Do you like puzzles? I do. But with a cup of tea and time on my hands, not when it comes to figuring out if something can solve my problem or make my life easier. You don't want your communications to be a puzzle to your audience, to your customers, but that's what's happening if you're using content pillars the way most experts are talking about them. I've watched the webinars, I've downloaded the freebies, and I break down exactly what's missing in this podcast episode.Thank you for spending some of your precious time with me in your ears. If you enjoy this podcast, I'd be extra grateful if you could rate & review so more people can hear it. I'm an independent podcaster and I really appreciate your support.Resources to help:Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategyTake Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guideStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossJoin my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.comI love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on FacebookSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

There are loads of different things people do to become visible in this highly saturated world we live in - but just because someone looks like they're getting ahead, are they really? And if you do what they do, will it work for you, too? With consistency and purpose (and some tactics to use) you can grow your visibility in a meaningful way so that your business stays in the minds of the people you want to reach most - your clients and customers. This episode outlines three ideas for you to try now - pick one and see how it helps!Being visible is great. Being memorable is better.~meIf you enjoy this podcast, I'd be extra grateful if you could rate & review so more people can hear it. As an independent podcaster, I really appreciate your support!Also mentioned in this episode:https://shows.acast.com/connections-coffee-confidence/episodes/10-reasons-to-be-a-podcast-guestFree one page download of 10 ways to get visible: https://www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budgetExtra Resources:Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guideStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossWant to use podcasts to increase your visibility & credibility? Get this free guide: https://www.janicefogarty.com/how-to-be-an-amazing-podcast-guestJoin my weekly email list to get behind the scenes details, tips on how to use communications strategy, and be first to learn about new offers: www.janicefogarty.comI love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) Get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram Support this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Maybe not the sexiest aspect of communications (comms is a sexy topic, right, not just me?) internal communications is still incredibly important. Whether your team is you, you and your VA, or you and a team of 12, how you manage internal communications will impact the efficiency, longevity and culture of your business. This episode runs down the benefits, the possible solutions and their implications for your team, and what you need to think when it comes to working with and managing the people in your business.When there are regular communications within an organization, everyone learns a lot - whether they're paying attention or not. How you communicate with others and how often, what you communicate, tells people what you value. It helps shape the culture of the company. Key Points:Benefits of internal communications to a small business (4:32)Tech options and the implications those solutions may have on both the message and the recipients (6:36)The caveats of different methods of communicating with your team: Intentionality & Consistency (13:27)I'm so grateful you choose to spend some of your precious time with me in your ears. If you enjoy this podcast, I'd be extra grateful if you could rate & review so more people can hear it. Those who take the time to rate and review, then screenshot it and tag me on instagram at @janiceefogarty will be entered to win a 30 minute session with me so we can discuss whatever communications challenge you and your business are facing right now. :-) Extra Resources:Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guideStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossI love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on FacebookSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

If you're building your business or you're at a stage where you need to offload some of your content design, a brand guide will help keep your brand identity cohesive, contribute to your reputation, increase people's impression of your company, and just make life easier for whoever is creating your content. Even if that person is you. Have a listen to more benefits of a brand identity guide, what you'd use it for and what goes into creating one.Also - In the next 100 episodes, I'm aiming to grow this audience - ratings and reviews are a huge part of that. I am so grateful that you choose to spend some of your precious time with me in your ears. If you enjoy this podcast, I'd be extra grateful if you left me a review and rating (you know I'm hoping for a full five stars there). My way of saying thank you for those who take the time to rate and review, then screenshot it and tag me on instagram at @janiceefogarty is to enter you in to win a 30 minute session with me so we can discuss whatever communications challenge you and your business are facing right now. :-)Key Points:A cohesive brand identity builds recognition and reputation (8:20)A cohesive brand identity builds the know/like/trust factor (8:59)A cohesive brand identity builds increased perceived value (9:35)A cohesive brand identity streamlines design and creation (10:05)A cohesive brand identity empowers you to have over design and creation responsibilities (10:57)Brand guide contents (11:56)Also mentioned:Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guideStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossI love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on FacebookSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Emanuela Hall is a speaking and visibility coach who Helps growth-minded entrepreneurs embody their leadership and speak with authority to attract dream clients with ease. But that's not all she is - she's also an actress, an award-winning playwright, director and producer, an author, and a homeschooling mom. In this chat, we cover imposter syndrome, her time in Ghana, self care and safe spaces, and more.Get in touch with Emanuela:Facebook Group: https://www.facebook.com/groups/visibleentrepreneursspeakingwithauthorityIG: https://www.instagram.com/emanuela_speakingcoach/YT: https://www.youtube.com/channel/UCbif91iQRw1d13h9qwwYxJAOther strategic communications tools for you:Don't Waste Your Breath guide on messaging (www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across)How to be an Amazing Podcast Guest checklist (www.janicefogarty.com/how-to-be-an-amazing-podcast-guest)10 Places to get Publicity, Even with Zero Budget (www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget)Have you left a rating and review yet? They mean so much to an independent podcaster like myself. Thank you for your support! I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $30US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on FacebookSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

It feels good to create content intuitively; that place where you don't feel the pressure of what to say or how to say it with grace and style and perfection, you just say it as often as you can, as many ways as you can because you believe it so fully. You just know it's the right thing to say. But not everyone is happy to feel their way through things like content creation and writing. This episode provides 4 tips to easily set up a content creation framework.Work out your messaging. This is where the purpose of your content comes in... Really good messaging is a combination of your purpose, your intent, said in your client's words and voice.Key Points:Tip 1 Client Voice: Collect Client Words and Phrases (4:51)Tip 2 Messaging: Being Purposeful Creates Ease (7:09)Tip 3 Your Writing Practise: Set Up for Maximum Creativity Flow (9:34)Tip 4 Know When to Stop: Know when your good enough is good enough (12:32)Also mentioned:Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategyThe 7 Habits of Highly Effective People by Steven Covey; amzn.to/3rQ5d1IOther strategic communications tools for you:Don't Waste Your Breath guide on messaging (www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across)How to be an Amazing Podcast Guest checklist (www.janicefogarty.com/how-to-be-an-amazing-podcast-guest)10 Places to get Publicity, Even with Zero Budget (www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget)Have you left a rating and review yet? They mean so much to an independent podcaster like myself. Thank you for your support! I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $30US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on FacebookSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Someone recently told me she had never considered podcasts as PR. Well. I can't even tell you what happened inside my brain. There was a momentary short circuit. Because podcasts are absolutely a PR tactic. When you consider public relations is all about creating and maintaining relationships, and your voice plays such a huge part in expressing yourself, podcasts can be a significant tool in your promotional and reputational toolbox. In this episode, I break down ten benefits of guesting on podcasts.Key Points:An interested audience you didn't have to build (2:17)If you like to talk, this is your medium (3:18)Less work than other PR tactics and it's still free (4:31)Humanize your brand (5:26)Boost your SEO (6:03)Increased sales (7:03)Longevity: podcasts live for years (7:58)Talk about the stuff you love (9:30)Networking (10:50)Discovery: Talk therapy and self-discovery (11:38)New Workshop: Podcasting for Publicity: Pitch Yourself for Success It's your year to be heard! Pitch yourself to at least 5 podcasts, specially chosen to help you reach your visibility and credibility goals, with me walking you through every step and cheering you on! This 5 week series starts February 15 and is limited to 10 participants so that you can have my full support throughout the process. Go to www.janicefogarty.com/podcasting-for-publicity-pitch-yourself-for-success to get the details.Have you left a rating & review yet? It makes a huge difference to an independent podcaster. Thanks so much for your support!Let's Connect! LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook Support this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This week's interview is with Meg Heppner, a life coach, hypnotherapist, blogger, event host and podcaster. She's passionate about walking with people who want more out of life than just the status quo. She believes that life doesn't have to work out exactly the way we think it “should” in order to be enjoyed and that people don't have to be perfect in order to be loved. She has opinions - and doesn't profess to be right - but she loves to talk about them. This is a very open discussion of lots of those opinions, from love to consumerism to judgement, and part of this discussion may be uncomfortable for some as it discusses alcoholism and abuse. If you are in anyway affected by these topics, please stop listening around the 30 minute mark but make sure to come back around minute 35 as the rest of the conversation is not to missed.My clients are the good girls... women who have done it right but who still aren't satisfied.Points of interest:Listening to the meaning behind the wordsEthical messagingSpiritual side of entrepreneurshipSecret to longevityConsumerism and having different goalsBusiness flow and matching your energyAlso mentioned in this episode:Awareness: Conversations with the Masters by Anthony De Mello; https://amzn.to/3s7Nn94**Please note - this is my affiliate link; should you use this to purchase this recommended book or anything else, I will receive a small commission at no extra cost to you. Thank you for supporting my independent business!The Art of Being H(YOU)man - Meg's podcastContact Meg:www.megheppner.comcoachmegheppner@gmail.comNew Workshop: Podcasting for Publicity: Pitch Yourself for Success It's your year to be heard! Pitch yourself to at least 5 podcasts, specially chosen to help you reach your visibility and credibility goals, with me walking you through every step and cheering you on! This 5 week series starts February 15 and is limited to 10 participants so that you can have my full support throughout the process. Go to www.janicefogarty.com/podcasting-for-publicity-pitch-yourself-for-success to get the details.Have you left a rating & review yet? It makes a huge difference to an independent podcaster. Thanks so much for your support!Let's Connect! LinkedIn / Instagram /Connections Coffee Confidence Community on FacebookSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Public relations takes strategy, skill, hard work and a bit of luck so it makes sense that you'd want to be sure of a payoff before investing your time, effort and maybe even your money. This episode outlines 5 key benefits - and a heck of a lot more - the PR can provide your business, no matter the size, industry, or turnover.Key Points:Visibility: how do you create relationships if no one knows you exist? (2:15)Credibility: enables you to increase your prices and bring in new people (3:59)Identity: if you don't already have this crystal clear, PR will make it happen (7:16)Longevity: who's in business for the short-term? (10:14)Boost SEO: PR makes you more searchable (11:35)More (knock-on) benefits explained (12:41)New Workshop: Podcasting for Publicity: Pitch Yourself for Success It's your year to be heard! Pitch yourself to at least 5 podcasts, specially chosen to help you reach your visibility and credibility goals, with me walking you through every step and cheering you on! This 5 week series starts February 15 and is limited to 10 participants so that you can have my full support throughout the process. Go to www.janicefogarty.com/podcasting-for-publicity-pitch-yourself-for-success to get the details.Have you left a rating & review yet? It makes a huge difference to an independent podcaster. Thanks so much for your support!Get help with your strategic communications:Create Your Social Media Content Strategy masterclass - use my methods and your stories to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategyDon't Waste Your Breath guide on messaging (www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across)How to be an Amazing Podcast Guest checklist (www.janicefogarty.com/how-to-be-an-amazing-podcast-guest)10 Places to get Publicity, Even with Zero Budget (www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget)Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on FacebookSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This is a second appearance on the podcast by my friend and client Karen Howley of CRT Legal - a local law firm with a global reach. Karen is a Canadian immigration and real estate lawyer whose business acumen is enviable. I invited her back on because the decisions she has taken and the changes she has implemented in growing her professional business in a traditionally male-dominated field governed by convention are inspirational. It's one of the greatest conversations about business that I've had yet and I am really excited for you to listen.Key Points:The connection between relationship development and business growthHiring staff for personality and training for skill; the pain of an employee mismatchDealing with imposter syndromeIntuition in law - as a woman, as an entrepreneurHiring professionals to support your business so you can do what you're good atAlso referenced in this episode:Episode 82, Interview with Reena Friedman Watts of Better Call Daddy and MegaWatts ProductionsEpisode 80, Ads and PR: What's The Difference and What Does That Mean to YouContact Karen for Canadian Immigration or Alberta real estate at:www.CRTLegal.ca or www.CRTlegal.iekaren@crtlegal.caFollow her on Facebook at www.facebook.com/CRTLegal.caNew Workshop: Podcasting for Publicity: Pitch Yourself for Success It's your year to be heard! Pitch yourself to at least 5 podcasts, specially chosen to help you reach your visibility and credibility goals, with me walking you through every step and cheering you on! This 5 week series starts February 15 and is limited to 10 participants so that you can have my full support throughout the process. Go to www.janicefogarty.com/podcasting-for-publicity-pitch-yourself-for-success to get the details.Have you left a rating & review yet? It makes a huge difference to an independent podcaster. Thanks so much for your support!**Hey, are you wondering how to use social media so it helps you reach your goals instead of kill time? Let me show you the exact steps I use to make sure my client's social media is strategic and cohesive so that you can use the socials to support your business without wasting time and getting frustrated. Go to https://www.janicefogarty.com/create-your-social-media-content-strategy to learn more.Let's Connect! LinkedIn / Connections Coffee Confidence Community on FacebookSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This week's episode is kind of a quick one - just as much for me as it is for you, especially if you have perfectionist tendencies or somewhat of a superwoman identity. Don't get me wrong, I don't for a moment doubt that you actually are a superwoman. I have a vague idea of what you do and already I'm impressed. I'd be blown away at what you do if I had a full picture.When I'm writing and recording this, it's still pretty fresh and early in 2022. New year. And while there's still lots of buzz around big plans and playing all out and crushing audacious goals, there's also an undercurrent of being tired. Just feeling a little fuzzy around the edges. I've found it really hard getting back into the swing of things and I love this stuff. I love my clients, I love my work, I love this podcast. But I was still a bit reluctant to fully step back into it.This episode looks at what creates that feeling and how to avoid it while still feeling like superwoman.New Workshop: Podcasting for Publicity: Pitch Yourself for Success It's your year to be heard! Pitch yourself to at least 5 podcasts, specially chosen to help you reach your visibility and credibility goals, with me walking you through every step and cheering you on! This 5 week series starts February 15 and is limited to 10 participants so that you can have my full support throughout the process. Go to www.janicefogarty.com/podcasting-for-publicity-pitch-yourself-for-success to get the details.Key Resources:No budget? No problem! Get your PR started with this list of ideas:. www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budgetThis workbook walks you through what messaging is and how to not only develop your own but also use it effectively so you stop wasting your breath.. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossHave you left a rating & review yet? It makes a huge difference to an independent podcaster. Thanks so much for your support!**Hey, are you wondering how to use social media so it helps you reach your goals instead of kill time? Let me show you the exact steps I use to make sure my client's social media is strategic and cohesive so that you can use the socials to support your business without wasting time and getting frustrated. Go to https://www.janicefogarty.com/create-your-social-media-content-strategy to learn more.Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on FacebookSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

You might not consider yourself a writer, a speaker, an authority but you can have an event, guest blog or post, go on a podcast, get featured in a magazine or paper, and so much more and reap the benefits of your public relations efforts. There are three things you need to make it happen and that's what I'm talking about in this episode.Key Points:Have a Plan (2:13)Allow yourself the Time (4:47)Muster up the Confidence (7:30)New Workshop:I'm hosting a podcast pitching workshop beginning in February where I'll walk you through all the steps over a few weeks so that, by the end, you'll have submitted actual pitches to start your 2022 PR efforts. To be the first to get the details, follow my facebook page or go to janicefogarty.com to get on my email list. Key Resources:No budget? No problem! Get your PR started with this list of ideas:. www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budgetThis workbook walks you through what messaging is and how to not only develop your own but also use it effectively so you stop wasting your breath.. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossHave you left a rating & review yet? It makes a huge difference to an independent podcaster. If you're listening on Apple Podcasts (formerly iTunes) please rate and review there. If you're not an Apple supporter, you can go to Podchaser. Thanks so much for your support!**Hey, are you wondering how to use social media so it helps you reach your goals instead of kill time? Let me show you the exact steps I use to make sure my client's social media is strategic and cohesive so that you can use the socials to support your business without wasting time and getting frustrated. Go to https://www.janicefogarty.com/create-your-social-media-content-strategy to learn more.Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on FacebookSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This is an extended version of my interview with Reena Friedman Watts, host of Better Call Daddy and founder of MegaWatts Productions. She talks about her time at The Jerry Springer Show and what inspires some of her content, as well as involving her family in her podcast. I share a bit more of my home life, including parenting children on the autism spectrum, the culture shock of living in Ireland, and raising teenage coders. If you listened to episode 79 - which was more focused on the business of communications - and wondered what I had edited out, then you'll find the answers in here.Contact Reena:Podcast: https://podcasts.apple.com/us/podcast/better-call-daddy/id1525296416Website: https://bettercalldaddy.com/Production Company: https://megawattsproductions.com/Get help with your strategic communications:Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategyDon't Waste Your Breath guide on messaging (www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across)How to be an Amazing Podcast Guest checklist (www.janicefogarty.com/how-to-be-an-amazing-podcast-guest)10 Places to get Publicity, Even with Zero Budget (www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget)Have you left a review yet? If you're listening on Apple Podcasts, you can leave a review right there. Otherwise, try Podchaser. Thank you! Thank you!I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $30US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This chat with transformational life coach Kerry Hales runs the gamut from swimming in cold water to challenge your mind to trademarking drama, building a fire and playing small, to turds and personal responsibility. Kerry recently released a book, Life Lessons from your Knicker Drawer: Declutter your head, transform your mind, and we discuss the process she followed beginning many years ago from the idea that she write a book up to now and the feelings and benefits of being an author.Find Kerry Here:kerryhales.comKerry Hales - Transformational Life Coach on FacebookAlso mentioned in this episode:Episode 35: I'm Chasing Vitality; original interview with Kerry HalesUntamed; by Glennon Doyle: https://amzn.to/3m9wR6p*Some of these links are for my Amazon Affiliate site. If you use these links to purchase the item recommended or any other item, I will receive a small fee with no extra expense to you. Thank you so much for supporting my small business and independent podcast!Get help with your strategic communications:Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategyDon't Waste Your Breath guide on messaging (www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across)How to be an Amazing Podcast Guest checklist (www.janicefogarty.com/how-to-be-an-amazing-podcast-guest)10 Places to get Publicity, Even with Zero Budget (www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget)Have you left a review yet? If you're listening on Apple Podcasts, you can leave a review right there. Otherwise, try Podchaser. Thank you! Thank you!I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $30US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Everyone knows what ads are, we see them everywhere all the time. And if you're listening to this podcast, then you have an awareness or an interest in public relations, But what's the difference? Can they work together? And most importantly, which one is best for your business? Listen in to find out!Key Points:What are PR and advertising? (2:40)Control: Difference #1 (4:09)Budget: Difference #2 (13:42)Credibility: Difference #3 (13:46)When do you chose which? (18:23)Key Resources:No budget? No problem! Once you've figured out what you've been doing wrong, get it right with this list of ideas for you to get PR. www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budgetThis workbook walks you through what messaging is and how to not only develop your own but also use it effectively so you stop wasting your breath.. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossHave you left a rating & review yet? It makes a huge difference to an independent podcaster. If you're listening on Apple Podcasts (formerly iTunes) please rate and review there. If you're not an Apple supporter, you can go to Podchaser. Thanks so much for your support!**Hey, are you wondering how to use social media so it helps you reach your goals instead of kill time? Let me show you the exact steps I use to make sure my client's social media is strategic and cohesive so that you can use the socials to support your business without wasting time and getting frustrated. Go to https://www.janicefogarty.com/create-your-social-media-content-strategy to learn more.I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $30US off of your first order -> http://apothekary.refr.cc/janicefogartyLet's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on FacebookSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.