Ecommerce Mindset

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Learn about succeeding on Amazon and Shopify by hearing the journey of other successful Ecommerce business owners, while getting a dose of the mindset you need for success in all areas of life, with your host Liran Hirschkorn

Liran Hirschkorn


    • Mar 26, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 41m AVG DURATION
    • 161 EPISODES

    4.8 from 27 ratings Listeners of Ecommerce Mindset that love the show mention: e commerce, nelson, amazon, selling, mindset, value, including, ready, solid, highly recommend, business, host, awesome, insightful, help, content, information, always, guests, real.



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    Latest episodes from Ecommerce Mindset

    How Discipline is Killing Your Business feat. Craig Ballantyne

    Play Episode Listen Later Mar 26, 2025 35:06


    In this episode, Incrementum Digital's Liran Hirschkorn sits down with Craig Ballantyne — widely known as the World's Most Disciplined Man. Craig is the author of The Dark Side of Discipline and The Perfect Day Formula, the creator of the Turbulence Training fitness system, and the founder of EarlyToRise.com.Together, they explore why success doesn't have to come through suffering, the myth of willpower, how to prevent self-sabotage, and much more.Tune in for powerful mindset shifts and practical takeaways you can apply today.

    2024 Amazon Changes Every Seller Should Know

    Play Episode Listen Later Dec 24, 2024 32:58


    Reviewing the biggest updates of the year, including the shocking update to reimbursements just announced! With Yoni Mazor of Getida Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

    Maximize Profit for Black Friday Cyber Monday (Webinar Recording)

    Play Episode Listen Later Nov 19, 2024 58:10


    Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

    Amazon's 3Q earnings and what it means for you

    Play Episode Listen Later Oct 31, 2024 10:12


    Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

    Amazon Accelerate Conference Highlights and recap

    Play Episode Listen Later Sep 24, 2024 11:57


    A recap of the Amazon Accelerate 2024 conference, highlighting key announcements and developments for sellers. The event focused on the integration of artificial intelligence (AI) into the seller experience, with new tools to generate video content, refine product listings, and improve customer return analysis. Another significant theme was the expansion of Amazon Prime's reach, with new features for Buy with Prime allowing merchants to use Prime benefits on their own websites and platforms like TikTok. Finally, Amazon Shipping unveiled new logistics capabilities including drone delivery, faster delivery times, and a new mobile app for managing inventory and deliveries. Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

    Breaking Down Amazon Accelerate 2024: What Sellers Need to Know

    Play Episode Listen Later Sep 23, 2024 14:25


    In this episode, Liran Hirschkorn and Kate Bray from Incrementum Digital dive into the biggest updates from Amazon Accelerate 2024. They explore how Amazon's new logistics initiatives will streamline seller operations, the opportunities arising from the TikTok Shop partnership, and what sellers can expect in the coming year. Whether you're an established brand or just starting on Amazon, this episode is packed with insights to help you stay ahead of the curve. Don't miss out on these crucial updates that could shape your strategy for 2024 and beyond!

    The Blueprint of a 9-Figure E-Commerce Brand

    Play Episode Listen Later Sep 1, 2024 44:46


    In this episode, Incrementum Digital's Kate Bray chats with Jennifer Peters from OLLY about the journey of scaling an e-commerce brand to 9-figures. They dive into the critical role of choosing the right tech stack for your brand's success, navigating data privacy challenges, and the impact of AI on e-commerce growth. Jennifer shares firsthand insights and strategies that have fueled OLLY's impressive rise, offering valuable takeaways for brands aiming to reach new heights. Whether you're an emerging brand or a seasoned seller, this episode is packed with essential advice to help you scale effectively.

    Advanced Amazon Strategies With Amazon Marketing Cloud

    Play Episode Listen Later Sep 1, 2024 41:38


    In this episode, Incrementum Digital's Liran Hirschkorn and Kate Bray are joined by Vivek Rastogi to explore the power of Amazon Marketing Cloud (AMC) and how it can transform your ad strategies across a vast portfolio of brands. They discuss the practical benefits and use cases of AMC, reveal why embracing digital is crucial for modern brands, and uncover the biggest mistakes companies make in their marketing efforts. Packed with actionable insights, this conversation will equip you with the knowledge to refine your strategies and stay ahead in the ever-evolving digital landscape.

    Industry Secrets of Successful D2C Brands

    Play Episode Listen Later Aug 31, 2024 31:49


    In this episode, Incrementum Digital's Kate Bray sits down with Andrew Freeman from CP Skin Health Group to discuss the critical elements of strategic planning and the common pitfalls companies should avoid. They explore what truly makes a great company culture, the importance of building strong career relationships, and the strategic decisions behind choosing D2C versus Amazon as a sales channel. Plus, they delve into the role of AI in business strategy and more. Packed with valuable insights for entrepreneurs and business leaders, this conversation is a must-listen for anyone looking to navigate the complexities of modern business.

    Why Amazon Sellers Need Buy With Prime in 2024

    Play Episode Listen Later Aug 26, 2024 26:11


    Join Incrementum Digital's Kate Bray and Amazon's Derek Majewski as they explore the game-changing potential of Buy With Prime. In this episode, they break down who should be using Buy With Prime and how it can supercharge your e-commerce strategy. Plus, they dive into the future of AI in shaping the customer journey, discuss the impact of Amazon Marketing Cloud (AMC), and more. Whether you're an Amazon seller or a brand looking to elevate your online presence, this episode is packed with insights you won't want to miss.

    The (Hidden) Mistake Every E-Commerce Business Makes

    Play Episode Listen Later Aug 23, 2024 36:59


    In the first episode of the Shoptalk mini-series, Incrementum Digital's Kate Bray sits down with Alex Genov, Head of Customer Research at Zappos, to dive deep into the world of customer-centricity. Discover how Zappos revolutionized its hiring process to prioritize customer experience, learn the secrets behind crafting a winning segmentation strategy, and explore the principles that have made Zappos a leader in customer satisfaction. Whether you're an Amazon seller or a business owner, these expert insights will help elevate your customer engagement approach and drive lasting success.

    Amazon Sellers Act Now to Recover Lost Money Before Changes Hit

    Play Episode Listen Later Aug 16, 2024 22:47


    Urgent alert for Amazon sellers: Major changes are about to hit, and you could be losing thousands if you don't act immediately. In this critical episode, Liran Hirschkorn is joined by Yoni Mazor from Getida, the industry expert in recovering lost money on Amazon. Together, they break down the new policies impacting reimbursements and reveal exactly what you need to do to secure your lost profits before time runs out. Don't miss this essential update that could save your business Get $400 in free reimbursements: https://getida.com/Liran

    Business Growth and Grooming: A Conversation with The Beard Club's CEO

    Play Episode Listen Later Apr 17, 2024 32:30


    In today's episode, we have a fascinating conversation with Brian Welfel, CEO of the ⁠The Beard Club⁠. Brian shares insights into the evolution of his brand, from its beginnings as the Dollar Beard Club to becoming a leading name in men's grooming. We learn about the brand's focus on serving diverse facial hair needs and its strategic approach to product development. Brian also discusses the importance of market positioning, strategic investments, and the impact of celebrity partnerships in building brand credibility. Join us as we explore the dynamic world of CPG brands and the mindset behind successful ecommerce ventures. Want to see the podcast on video? Head to the ⁠⁠Incrementum Digital YouTube Channel and subscribe ⁠⁠ Links: Scale on Amazon and Retail Media: ⁠⁠Incrementumdigital.com⁠⁠ ⁠⁠Follow Liran on Linkedin --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    Building a Nonalcoholic Beverage Brand with Creativity and Purpose

    Play Episode Listen Later Mar 22, 2024 32:47


    In this episode of The Brand Podcast we delve into the world of creative entrepreneurship with Milan Martin, CEO of The Free Spirits Company. We explore the challenges and triumphs of optimizing supply chain and production, the significance of building trust as a CEO, and the critical impact of hiring for company culture. From discussing distribution strategies to the concept of creativity in problem-solving, Milan takes us on a journey through the growth of Free Spirits and the lessons learned along the way. Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    BUILDING AN ALCOHOL BEVERAGE BRAND WITH RETAIL, D2C AND ECOMMERCE STRATEGY

    Play Episode Listen Later Mar 13, 2024 37:01


    Season 2 Episode 1 Jordan Tepper built 3 brands in the alcohol beverage niche. Learn how Jordan uses retail, ecommerce and B2B to grow the business. Follow Jordan at https://www.exploreapologue.com/ Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe - https://www.youtube.com/@incrementumdigital Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    2023 Year in Review - a Video Podcast

    Play Episode Listen Later Jan 2, 2024 20:10


    A video podcast reviewing the year in ecommerce. Based on the year end article from Marketplace.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    Advanced A/B Testing Strategies with Justin Chen

    Play Episode Listen Later Nov 17, 2023 36:22


    Testing and listening to customers is key to minimize mistakes and put yourself in the best position to win the hearts and minds of consumers. Justin Chen of PickFu joins me to talk about how brands are using testing and polling consumers to scale their business. Check out Pickfu and use code MINDSET to save 50% off your first poll. Here are some of the sample polls Crowdsourced listing audit Competitive main image test (here's another) Hypothetical mockups using our mockup tool This episode is brought to you by my Amazon marketing and advertising agency ⁠IncrementumDigital.com⁠. ⁠Get a free Amazon account audit.⁠ Join the E-commerce Mindset Group ⁠https://www.facebook.com/groups/ecommercemindsetgroup⁠/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: ⁠https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    144 - Being Spiritual During War with David Ghiyam

    Play Episode Listen Later Oct 13, 2023 32:15


    In light of what is happening in the world, I wanted to share this talk with David Ghiyam, founder of Mary Ruth Organics and Kabbalah Teacher. Check out https://go.kabbalah.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    143 - Strategies for Brand Protection: Safeguarding Your Name and Product in the Ecommerce World

    Play Episode Listen Later Sep 22, 2023 41:52


    In this episode we discuss brand protection with Megan Harmon, Managing Partner at ThornCrest. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    142 - 28 Announcements from Amazon Accelerate

    Play Episode Listen Later Sep 18, 2023 46:08


    Amazon Accelerate 2023 Announcements This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    Scaling beyond 8 figures - a special panel discussion

    Play Episode Listen Later Sep 12, 2023 54:53


    A special panel discussing how to scale to 8 and 9 figures. You do not want to miss these insights! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    In-depth Amazon Ads Q&A

    Play Episode Listen Later Jul 27, 2023 53:08


    [00:01:09] Buy box suppression, lower price, competing listings, search volume importance. [00:06:07] High search volume, no conversions, competitive keyword. [00:08:47] Vine reviews [00:12:52] Negate irrelevant search terms, manage bids. [00:18:36] Brand analytics helps understand search result clicks. Incrementum Digital offers a comprehensive Amazon advertising course. Free audit for $10,000+ ad spend. Relevant bidding is crucial for product visibility. [00:20:44] Ensure indexing, fixed bidding, beware dynamic bids. [00:24:43] Mansour's labor of love: excellent beginner content. Recommends alternative ads, like Reddit. [00:28:22] "Drive low converting keywords? Organic rank impact?" [00:33:12] Leveraging A+ content for client listings includes changing the brand name and using interactive models such as FAQ and comparison charts. Video content is placed higher to showcase products. [00:35:36] New opportunities with brand tailored promotions on Amazon. Leveraging new features like virtual bundles and posts. Rules for running video ads on sponsored brands include showcasing product in use and adding captions. Importance of video content on listing images, video section, and detail page. [00:42:54] Optimize campaigns, don't funnel exact keywords. [00:46:20] Target high or low volume keywords? Consider competition and appeal to shoppers. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    139 - Unlocking the Power of Organic and Ad-Related Data: Insights from AMC and Flexible Shopping

    Play Episode Listen Later Jul 11, 2023 24:00


    Moving from ROAS focus to customer journey focus with the Amazon Marketing Cloud. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    138 - Grow and Exit with Yoni Kozminski

    Play Episode Listen Later Jun 12, 2023 44:29


    Incrementum Digital's Liran Hirschkorn & South Col's Yoni Kozminski discuss how to successfully exit your Amazon business, how to get funding from South Col, Yoni's biggest lessons as an entrepreneur, personal growth, and more! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    137- Maximizing ROI with Variations-Based Campaigns on Amazon

    Play Episode Listen Later Jun 7, 2023 10:37


    In this episode, we answer the following questions: 1. How important is it to run campaigns for all variations of a product? 2. In what situations would it be best to combine variations in one campaign? 3. When should you advertise a higher-priced product over a lower-priced one? 4. How do you determine which variation of a product to advertise if there are multiple options available? 5. How important is customer perception and quality in choosing which variation of a product to advertise? 6. What role does A/B testing play in determining the most effective product variations to focus on? 7. Can you give an example of a product where color variations are more important than other variations? 8. How important is it to check for search volume before creating a separate campaign for a specific variation? 9. How do you differentiate products that come in similar sizes and images, such as shoes and clothing? 10. What is the significance of understanding your customer when selecting keywords to showcase your best-selling products? This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    136 - NEWS: Amazon Posts Changes

    Play Episode Listen Later May 25, 2023 1:47


    This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    135 - MINDSET: Using Systems to Reach Goals

    Play Episode Listen Later May 25, 2023 11:44


    This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    134 - NEWS: Bill Gates says A.I could kill Amazon Search

    Play Episode Listen Later May 24, 2023 3:09


    This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    133- Mastering Prime Day: Advertising & Logistics strategies

    Play Episode Listen Later May 24, 2023 56:37


    This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    132- Prime Pulse: Unveiling E-commerce Headlines

    Play Episode Listen Later May 19, 2023 23:49


    This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn Death of a keyword Free SUPA Template Learnings from $10M+ entrepreneurs --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    131- Reducing TACOS and Growing Organic Sales

    Play Episode Listen Later Mar 9, 2023 9:07


    Link to post on this topic https://www.linkedin.com/feed/update/urn:li:activity:7039430387789438976/ This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    130 - Selling through a Recession and Mitigating Profit Loss

    Play Episode Listen Later Feb 14, 2023 50:15


    This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    129 - Top Amazon Advertising Mistakes

    Play Episode Listen Later Feb 9, 2023 34:40


    Sharing the top mistakes we see sellers making with Amazon Ads and why you need to be aware of them! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ https://twitter.com/LiranHirschkorn --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    128 - Selling on Walmart.com

    Play Episode Listen Later Feb 8, 2023 47:36


    Ryan King, CEO and Co-Founder of BlueRyse, a Walmart marketing agency and Daniel Solid, Co-founder and President discuss selling on Walmart and why you should and shouldn't sell on the platform. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    127 - Knowing your Numbers with Nachman Leiser

    Play Episode Listen Later Jan 17, 2023 40:49


    Nachman Leiser is the CEO & founder of Connect Books. We discuss setting business goals, scaling businesses, and why he needed a tool to better understand his clients' numbers. Use code Liran10 to save 10% off the first 12 months of connectbooks. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    126 Kevin King - Ecommerce,NFTs and 2023 Predictions

    Play Episode Listen Later Jan 2, 2023 70:54


    Kevin King and I discuss the intersection between commerce,NFTs and 2023 predictions for Amazon sellers. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    125 - Growing Two 7 Figure Businesses In PL and Wholesale with Aaron Fuhrman

    Play Episode Listen Later Dec 20, 2022 47:49


    In this episode we speak to Aaron Fuhrman, CEO of Snuggle and Sleeplay.com, two 7 figure businesses on Amazon and Shopify. Learn how he scaled a private label and wholesale business each to 7 figures. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    124 - Behind the Scenes of Amazon's Account Health Rating

    Play Episode Listen Later Nov 30, 2022 61:31


    Lesley Hensell of Riverbend Consulting discusses the inconsistencies with Account Health Rating and Assurance that you must be aware of. Check out course.incrementumdigital.com to learn about Amazon Advertising Academy This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    123- Improving Sales and Conversions for Q4 with Dima Kubrak

    Play Episode Listen Later Nov 14, 2022 50:53


    I chat with Dima of Sellerise about improving sales and conversions for Q4. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    Amazon Makes 37 Announcements at Unboxed

    Play Episode Listen Later Nov 1, 2022 14:43


    Amazon made many announcements at Unboxed, the recent Advertising conference they held in NY. You can watch a replay of the event here or a summary of the announcements from Jeff Cohen's LinkedIn post with a summary. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    121 - Chad Rubin on Scaling, Exits and Optimizing Ecommerce Businesses for Profit

    Play Episode Listen Later Oct 19, 2022 51:41


    Chad Rubin is an OG in the e-commerce space with brands selling on Amazon, SAAS, and even events (prosper show). Chad joins us to discuss his journey on scaling and exiting and what he sees as a big untapped opportunity for Amazon sellers. Check out profasee to learn more. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    120 - Amazon Accelerate Recap and Updates

    Play Episode Listen Later Sep 15, 2022 31:35


    Breaking news live from the Amazon Accelerate conference! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    Why Amazon Sellers Need User Generated Content with Ian Sells

    Play Episode Listen Later Sep 12, 2022 38:13


    Ian Sells, co-founder of MDS and Joinbrands.com shares the benefits of user-generated content for Amazon sellers. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    118 - Ride the Amazon Wave with Tomer Rabinovich

    Play Episode Listen Later Sep 7, 2022 40:32


    Tomer Rabinovich is an ecommerce seller, coach, speaker and author of Ride the Amazon Wave. Learn more about Tomer at Jointopdog.com This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    Post Prime Day Insights

    Play Episode Listen Later Jul 22, 2022 66:45


    This was a live on linkedin and facebook - to see those visuals click here This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    116 - Prime Day Ad Budgets and Last Minute Tips

    Play Episode Listen Later Jul 7, 2022 11:09


    Should you increase your ad budgets before and during prime day? I cover our recommendations and discuss last minute prime day tips. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    115 - Hourly PPC Reporting - Amazon Marketing Stream is Live

    Play Episode Listen Later Jun 22, 2022 31:53


    Join us as we discuss the Amazon Marketing Stream and our initial results with the new intraday API. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    114 - Amazon FBA Multiples Have Tanked

    Play Episode Listen Later Jun 13, 2022 61:57


    Paul Rafelson of https://ecomattorneys.com/ joins me to discuss the current state of exits for 2022 and offers advice to sellers wanting to exit around deal structure. We also touch on Amzon Buy with Prime and a theory and why Amazon is offering this. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    113- Product Innovation with Steven Blustein of Gembah

    Play Episode Listen Later Jun 3, 2022 47:04


    Steven Blustein Co founder of Gembah, which is the world's 1st global marketplace for product development joins us to discuss product innovation strategies and how Gembah helps brands innovate and differentiate. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    112- Bradley Sutton Chief Evangelist at Helium 10

    Play Episode Listen Later May 9, 2022 49:39


    Bradley Sutton of Helium10 joins us to discuss what has changed in 2022 for Amazon sellers and how to adapt. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media: https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

    111 - Building Spread The Love with Zach Fishbain

    Play Episode Listen Later Apr 15, 2022 51:24


    Zach Fishbain bootstrapped Spread the Love in a highly competitive niche dominated by enterprise brands. Through listening to their customers, focusing on branding, and creating a great product, the brand he and his wife created sells through Amazon, D2C and B2B. Learn about his story and what he sees is the future of brand marketing. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media: https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

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