Podcasts about amazon accelerate

Amazon title changes could cost sellers thousands. Plus, Prime Big Deal Days are announced, and ChatGPT advertising may be coming soon. Get this week's top e-commerce news.   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Huge Potential Amazon Title Issue! Amazon may hide brand names from product titles in search results, which can hurt conversions when the brand name contains a product's main keyword. Bradley discovered that removing “Hemp” from one listing coincided with its conversion rate and daily sales dropping by nearly half. Sellers should check their listings and, if affected, add the missing keyword separately within the title as a workaround. Amazon Ads announces new integration to support advertising in ChatGPT https://advertising.amazon.com/en-us/library/news/amazon-ads-chat-gpt-advertising-integration/ Amazon Seller Central News: Prepare for Prime Big Deal Days: October 6-7 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM1o0NjM0UkZTRVdCRjY2 Amazon Seller Central News: New requirements for product bundles starting January 11 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUk1IN1M4NDJIWkwzUktZ Get inventory to the East Coast faster with Standard Ocean Express https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWEpVOUNYRjg0QTRQRThX Interested in Amazon Global Logistics? Visit http://h10.me/agl to explore Helium 10's special introductory offers and learn more. Bradley will be at Amazon Accelerate in Seattle, where attendees can find him at the Helium 10 booth or contact him on Instagram @serioussellerspodcast for a potential podcast interview. He'll host three sessions on preparing Brand Stores for the holiday season with AI-powered tools, along with a presentation on turning eight hours of work into eight minutes using AI. He'll also discuss smarter product selection using Product Opportunity Explorer and other data points.   Subscribe to the AM/PM Podcast on YouTube and turn on notifications for an upcoming masterclass on keyword research and building listings in 2026 and 2027.    In episode 555 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:46 - Huge Potential Amazon Title Issue 09:06 - Amazon Ads in ChatGPT 10:26 - Prime Big Deal Days Dates Revealed 12:10 - New AI MCP Features 14:13 - Amazon Product Bundle Policy Change 17:03 - Look at Keyword Sales, Not Just Search Volume 20:21 - Get Inventory to East Coast Faster 21:32 - See You At Amazon Accelerate!

For all the doom and gloom in the world surrounding GenAI, there are glimmers of hope. Ritu Java, CEO of PPC Ninja, is one of those glimmers. She joins us on this episode of The Longer Game to talk about how she's leveraging GenAI and creating superpowered teams, not replacing people. Amazon is complex. And the ability to synthesize and then analyze data takes a lot of time. GenAI has allowed her to cut that time down significantly and focus more on creating solutions. It's not just the time to create solutions. It's the quality of the outputs that are significantly better. While GenAI will certainly take some jobs away, she sees this as an exciting time for technology and advances of what us humans are able to do. Grab a splash of positivity and get ready to look into the future.What they cover:1. We live in an exciting era, where an individual's quality has improved dramatically, giving them a super power. 2. The speed at which change is happening makes it a much different day and age than previous tech advancements like the Industrial and Internet Revolutions.3. The process is greater than an SOP. SOPs can limit creativity and create monotony. 4. Anticipating certain kinds of anomaly detection is difficult because it's very hard, if not impossible, to predict something that's never happened before.5. Intent based shopping goes even deeper than getting what you want. 6. We're moving away from an era of keyword only shopping and driving the direction of "ranking" with demographics, i.e. showing up as the most relevant product for a specific group. The Longer Game explores the future of retail across Amazon, ecommerce, and brick-and-mortar.The goal is simple: help brands grow by understanding how all channels work together.Retail is evolving. The brands that win are the ones willing to adapt.Subscribe to stay updated on new episodes.Learn more: https://thelongergame.comAbout the Guest:Ritu Java is the founder of PPC Ninja, a Advertising and Creative Services agency for the AI era helping brands scale with omni-channel advertising and AI-ready content. She's an award winning speaker and keynote speaker, spoken at over 200 industry events, including Amazon Accelerate, Billion Dollar Seller Summit and Prosper Show.Connect with Ritu:LinkedIn: https://www.linkedin.com/in/ritujava/Website: https://www.ppcninja.com/Instagram: https://www.instagram.com/ppcninja/About the Host:Michael Maher is Chief Idea Officer of Cartology, an Amazon-focused agency helping brands grow revenue and profitability.Connect with Michael:LinkedIn: https://www.linkedin.com/in/immichaelmaherEmail: michael@thinkcartology.comSponsored by Cartologyhttps://thinkcartology.com

The deadline for Amazon title updates is fast approaching. Walmart announces negative targeting, and AI images must now be tagged in the metadata. We're back with another episode of the Weekly Buzz with Helium 10's Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon Seller Central News: Updates to improve your product titles begin on July 27 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV0NZOTdDTktSR0pHQzlW   Helium 10's New Bulk Optimize Titles feature inside the Listing Builder tool lets sellers quickly generate, review, and sync updated Amazon titles and item highlights across multiple listings. It also helps preserve important keywords that Amazon's automated suggestions may remove.   Watch Bradley's full step-by-step training at http://h10.me/bulktitles   Walmart is launching negative keyword targeting for all Sponsored Products advertisers on July 29, giving sellers more control over irrelevant search terms, ad spend, and campaign performance.   Amazon Seller Central News: Add to existing variation families from the Add Products page https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUpSM0Q3SkVBNFpMVkE5   Amazon Ads News: Brand+ and Performance+ expand AI, keep advertiser control https://advertising.amazon.com/en-us/resources/whats-new/brand-plus-and-performance-plus-expand-ai/ Amazon Seller Central News: You must now tag AI-generated people in listings and A+ content https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0Y1MkJCWkdGSjgyR0oy Amazon MCF Discount for TikTok Shop Orders Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited fulfillment rates for eligible U.S. TikTok Shop orders for 12 months. Sellers can also connect MCF to TikTok Shop through Helium 10 to streamline fulfillment and manage inventory more efficiently. Lastly, Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited rates for eligible U.S. TikTok Shop orders for the next 12 months. Learn more at http://h10.me/accelerate and use coupon code heliumsellerscomp   In episode 539 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:43 - New Amazon Title Requirement Deadline Approaching 02:14 - New Feature Alert Bulk Upload Titles and Item Highlights 05:30 - Walmart Announces Negative Targeting 07:00 - Now You can Easily Add to Existing Variations 08:14 - 10 New Brand+ and Performance+ Ads Capabilities 09:42 - How to Find the Country of Origin of Amazon Sellers 11:41 - You Must Now Tag AI Generated Images in Metadata 13:25 - Amazon MCF Discount for TikTok Shop Orders  14:42 - Don't forget to sign up for Amazon Accelerate and Seller Cafe  

Helium 10 releases a super-powerful MCP that will revolutionize the way you manage your Amazon accounts. New data shows that AI and Alexa for shopping have not decreased the number of people using the Amazon search bar to enter keywords.   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Helium 10's new MCP is changing the way Amazon sellers research, analyze, and take action on marketplace data by connecting Helium 10 directly with AI tools like Claude and ChatGPT. Now available to Diamond and above users, the Helium 10 MCP lets sellers ask natural-language questions and instantly pull insights from tools like Black Box, Cerebro, Brand Analytics, Keyword Tracker, and Helium 10 Ads, without manually downloading reports or switching between multiple dashboards. In this episode, Bradley Sutton shows how sellers can uncover product opportunities, analyze competitor keyword rankings, review historical Brand Analytics and Cerebro data, and build smarter advertising strategies in minutes instead of hours. For more Helium 10 MCP strategies, skills, and advanced seller workflows, follow Bradley on Instagram: https://www.instagram.com/serioussellerspodcast/ and follow Bradley Sutton on LinkedIn: https://www.linkedin.com/in/h10bradley/   TikTok Shop Bans AI Voices From Live Commerce Streams: Violations Now Dent Account Health Score https://www.techtimes.com/articles/320624/20260715/tiktok-shop-bans-ai-voices-live-commerce-streams-violations-now-dent-account-health-score.htm New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa! Bradley Sutton breaks down a new Helium 10 research study analyzing whether Rufus, now Alexa for shopping, has significantly changed how shoppers search for products on Amazon. Despite the growing conversation around AI replacing traditional keyword search, the data shows that Amazon search volume, clicks, and conversion behavior have remained largely consistent from 2024 through 2026, with no major shift away from keyword-based shopping. While Alexa for shopping may be useful for product discovery when shoppers are unsure what they want, Bradley explains that most buyers still use the search bar when they already know what they are looking for, making keyword research and listing optimization just as important as ever. The key takeaway: sellers should not ignore Rufus/Alexa for Shopping optimization, especially for listing questions and product-page interactions, but traditional keywords are far from dead. To see the full breakdown and data behind this study, read Bradley's full blog here: https://www.helium10.com/blog/breaking-news-amazon-keyword-search-is-alive-well/ Amazon Seller Central News: Use new pallet delivery ship option for your business customers https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRDhCQUg1UlkyV1hGQkE1 New Feature Alert! Helium 10 now shows Keyword Tracker data directly on Amazon product pages via the Chrome extension. View search volume, organic and sponsored ranks, and track products or competitors instantly without leaving the page.   Amazon has released the session lineup for Amazon Accelerate 2026, happening this September in Seattle, and Helium 10 will be there with Bradley Sutton speaking on stage, Carrie attending, and a booth for sellers to visit. Sellers can register at h10.me/accelerate using their Seller Central account and use discount code heliumsellercomp to save on the regular ticket price. If you're attending, make sure to stop by the Helium 10 booth and take advantage of Amazon's Seller Cafe for help with account or support issues that have been difficult to resolve.   In episode 537 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:46 - Helium 10's MCP Is Now Live! 10:28 - TikTok Shop Bans AI Voices 12:14 - New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa! 20:46 - You Can Now Ship Pallets To Customers! 21:48 - New Way To Track Keywords On Amazon Listings 23:59 - Amazon Accelerate Discount Code

Day one of the Prime Day event results are in, Amazon accelerated dates, and more info on the EU low value shipment rules. These and more buzzing news on this episode! We're back with another episode of the Weekly Buzz with Helium 10's Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon's Prime Day kickoff was the biggest online shopping day of 2026 https://www.retailbrew.com/stories/amazons-prime-day-kickoff-was-the-biggest-online-shopping-day-of-2026 New Feature Alert! Helium 10's MCP connector lets you pull data into Claude to build custom dashboards, analyze competitor keywords, and combine Cerebro, PPC, Profits, and Brand Analytics insights. More info on EU Import Rules: Starting July 1, 2026, the EU will remove the duty exemption for low-value imports, adding a mandatory €3 customs duty per item or tariff line for shipments under €150 entering the EU from outside Europe. Amazon says FBA remote fulfillment sellers will see this added at checkout, while FBM sellers should review pricing, approved carriers, IOSS details, and fulfillment options like Pan-European FBA to avoid surprises. Amazon Seller Central: Get instant freight quotes and book cross-border shipments in the new portal https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0haNEJNUlRWUENSU0pS Amazon Seller Central: Register to book Seller Café appointments for Seller Growth Summit https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWU41MjdYRE5FQ1lTWEhK Seller Growth Summit by Amazon on July 16, 2026 at New York Marriott Marquis, New York, NY https://www.sellergrowthsummit.amazon/event/741dcaae-344f-4c53-a324-bcf894bf9c64/about In episode 533 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:42 - First Day of Prime Day Results are In 01:57 - New Feature Alert: Helium 10 MCP 04:43 - More info on EU Import Rules 07:28 - Automate PPC Bids Based on Keyword Rank 12:43 - Amazon Accelerate & Seller Cafe Registrations 14:00 - New Amazon Global Logistics Portal 14:38 - Seller Cafe Registrations at Seller Growth Summit Are open

The most in-depth discussion on this new Amazon title change that everybody is up in arms about. But spoiler alert, I think it's not a big deal at all. This and more on this Weekly Buzz episode! We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Updates to improve your Amazon product titles begin on July 27 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV0NZOTdDTktSR0pHQzlW Walmart finally revealed its sale dates—and it starts before Prime Day https://www.usatoday.com/story/shopping/deals/retailers/walmart/2026/06/08/walmart-summer-sale-2026-dates-announced/90467677007/ Register now for Amazon Accelerate 2026 and save $100 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN0xKRDNINjJFSjk1QlJV Helium 10's free Amazon Search Anomaly tracker recently detected the biggest spike in Amazon Search Anomalies since March 2026, which may explain sudden ranking drops, de-indexing, or sales/page view dips across multiple listings. Sellers can check their Keyword Tracker and sign up at h10.me/asa to get notified when these anomalies happen, even though the main solution is simply to wait for Amazon to resolve them. Bradley recommends binge-watching his two-part Maldives Honeymoon Launch Strategy episodes, covering Rufus or Alexa for Shopping, product research, and the exact launch steps that helped him reach page one for nearly all main keywords within one week. He also reminds sellers that while there is no immediate “Amazon listing title Armageddon,” they may need to take action by July 27th. In episode 529 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:40 - Amazon Listing Title Armageddon? 21:57 - Walmart, Target, TikTok Shop "Prime Days" 22:47 - Catching Multi-Market Amazon Hijackers 25:14 - Amazon Accelerate 2026 Registration Open 26:19 - Amazon Search Shuffle Back 29:22 - 2026 Amazon Launch Guide

What if one hour of creative testing beats a month of ad spend? In this episode of Sharkpreneur, Seth Greene interviews Daniela Bolzmann, Founder of MindfulGoods.co, who leads a boutique Amazon creative studio that helps seven- and eight-figure CPG and DTC brands turn product pages into high-converting brand experiences. Known for running hundreds of split tests and publishing aggregate metrics, she shows where creative focus delivers outsized conversion gains. In this conversation, Daniela breaks down the three highest-impact tests, why brand-driven storytelling wins on Amazon, and how shifting a slice of ad budget into creative can unlock rapid lift. Key Takeaways:→ What brand-specific storytelling looks like on a PDP.→ Why it's vital to have the right title, images, image stacks, and content.→ How to make your main image drive clicks. → How ongoing split tests compound results across SKUs. → The importance of going all in with conviction. Daniela Bolzmann is the Founder of MindfulGoods.co, the go-to creative studio for Amazon brands. As a featured speaker at Amazon Accelerate 2024, she is a leading expert in Amazon optimization and supports hundreds of eCommerce brands in doubling and tripling their sales on Amazon through creative content that converts. Connect With Daniela:Website: https://mindfulgoods.co/Instagram: https://www.instagram.com/danielabolzmann/LinkedIn: https://www.linkedin.com/in/dbolzmann/YouTube: https://www.youtube.com/@danielabolzmann

The CPG Guys are joined in this episode by Jerry Tsai and Phillip Guerra, co-founders of The Happy Start, manufacturer of award-winning baby products are designed to support your infant's early development. Created with pediatric experts and trusted by clinics, daycares, and hospitals.Follow Jerry on LinkedIn at: https://www.linkedin.com/in/jerry-tsai/ Follow The Happy Start on LinkedIn at: https://www.linkedin.com/company/the-happy-start/ Follow The Happy Start online at: https://www.thehappystart.com/This episode was recorded in Seattle at Amazon Accelerate 2025.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Chris Jones, Founder & CEO of Plant Therapy, your shortcut to wellness, transforming ordinary rituals into mood-enhancing practices. This way, you can experience more of those blissful 'ahhhhh' moments from your everyday.Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisjones00/Follow Plant Therapy online at: https://www.planttherapy.com/This episode was recorded in Seattle at Amazon Accelerate 2025.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Neil Saunders, Manging Director & Retail Analyst at GlobalData Retail.Follow Neil on LinkedIn at: https://www.linkedin.com/in/neilretail/Follow GlobalData Retail on LinkedIn at: https://www.linkedin.com/company/globaldataretail/This episode was recorded in Seattle at Amazon Accelerate 2025.Neil answers these questions:Neil, What are some of the biggest surprises you've encountered working with consumer/retail data over the past few years?From your point of view, what are the top 2‐3 trends in retail & CPG that everyone should be aware of in 2025 going into 2026?As e-commerce continues to expand, what role do you see Amazon playing in shaping the biggest retail trends for 2025 and beyond?How are consumer behaviors changing post-pandemic, especially around value, quality, and brand loyalty?Inflation, supply chain disruption, and shifting distribution channels — how are those reshaping what CPG brands need to do differently now?How are stores like Amazon helping small businesses adapt to supply chain changes and still get products to consumers quickly?How are analytics, AI, and data science changing the game for merchandising, promotions, and forecasting in CPG retail?What do you see as the elements of a strong brand-retailer partner relationship these days? How have those changed? Given shelf space is often limited, what makes a CPG brand more “shelf-worthy” in the eyes of retailers right now? What makes Amazon a unique partner for independent sellers compared to traditional brick-and-mortar retailers?What innovations or retail models are you watching that might seem niche today but could become mainstream soon?What advice would you give to CPG companies in terms of investing in people, data, or technology over the next 1-3 years?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Wain Yu, GM/Director of Buy With Prime & Multi-Channel Fulfillment at Amazon.Follow Wain on LinkedIn at: https://www.linkedin.com/in/wainwrightyu/Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/Follow Buy with Prime online at: https://buywithprime.amazon.com/Wain answered these questions:There are several new partners whose orders now that sellers have a choice for pick, pack and ship with Amazon. Tell our audience who they are and why this is ground breaking indeed! What does this new expansion mean for Amazon sellers and the growth of their small businesses?Can you share what your goals are as GM for Amazon MCF & Buy with Prime?How does Amazon view the role of fulfillment and seamless checkout experiences (via Buy with Prime) in the overall customer journey and in building brand trust?What are the top priorities for Amazon in enhancing MCF and Buy with Prime over the next 12-24 months? For a CPG brand considering Multi-Channel and Buy with Prime, what are the most compelling benefits (conversion, retention, logistics savings, etc.) — and what are the trade-offs? How does Multi-Channel Fulfillment and other Amazon logistic services help support sellers?What are the benefits Amazon sellers get from using Multi-Channel Fulfillment?What criteria or operational readiness should brands evaluate to ensure they get the most out of MCF & Buy with Prime?Fast, free delivery promises often increase consumer expectations. How does Amazon ensure reliability and consistency for brands using Buy with Prime across different geographies / fulfillment networks?What makes Amazon's third party logistics an unique industry offering? What data & analytics can brands access when using Buy with Prime & MCF?How do you see technology (e.g. AI, predictive logistics, demand sensing) playing a role in improving fulfillment speed, reducing waste/costs, or improving the customer experience?How do you see the landscape evolving for fulfillment / checkout services — from other marketplaces, startup 3PLs, or tech companies trying to replicate Buy with Prime's value? Looking ahead, how might consumer expectations shift (faster delivery windows, more flexible returns, sustainability) and how will Amazon's fulfillment/checkout offerings need to adjust?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, learn how AI personas and Amazon Marketing Cloud (AMC) help sellers turn data into deeper customer insights, build emotional connections, and boost conversions on Amazon.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Amazon Accelerate 2025: Comprehensive Update on New AI Tools and Features. Join Liran Hirschkorn and Mansour Norouzi of Incrementum Digital as they provide a detailed update on the latest announcements from Amazon Accelerate 2025. In this video, we cover noteworthy updates like AI-powered seller assistants, enhanced listing creation, new advertising tools, proactive account health features, product opportunity explorer improvements, and more. This episode also discusses new tools for launching and scaling products faster, including boosted visibility for new listings, Amazon Vine enhancements, and AI-driven custom clearance. Additionally, find out how Amazon is aiding sellers with efficiency and cost reduction through innovative tools such as custom analytics, customer journey analytics, and profit analytics. Don't miss insights on groundbreaking features like the end of inventory co-mingling, enhanced multi-channel fulfillment, and FBA regional launches. All these changes aim to improve the selling experience on Amazon, making it crucial to stay updated. Tune in to learn how to optimize your business with these exciting new features.Visit incrementumdigital.com to grow your business on Amazon/Walmart/Tiktok

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, Emma and Patrick dive into OpenAI's new instant checkout feature with Etsy, discussing how AI-powered commerce is reshaping product discovery and the shopper journey. They additionally further unpack the recent streaming partnerships news and what it means for advertisers, and wrap up discussing new tools for sellers coming out of Amazon Accelerate.

Gabe Fishbein, Flywheel's VP of Product, sat down with Alan Lewis (Director of Product, AMC, Amazon Ads) at Amazon Accelerate 2025 to discuss AMC's expanded accessibility, new user-friendly features, and how brands of all sizes can use AMC for actionable insights. Listen in to learn how the platform is evolving and walk away with creative use cases, and what's next for AMC.

Live from Amazon Accelerate, Joe and Adobe's David Devisser unpack the new Adobe Express integration with Amazon Ads. You will see how to discover policy-ready templates, connect your Creative Asset Library, run real-time checks, and export to the right specs in one flow. Key takeawaysYou can start from Amazon Ads templates inside Express, then customize quickly. Real-time policy checks and safe-zone guidance catch issues before export. Export automates spec fitting for video, including bitrate and frame rate, then saves back to your library.

Live from Amazon Accelerate, discover how Amazon Global Logistics and Global Selling help sellers streamline imports, expand into EU markets, and scale worldwide with confidence. ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   From the vibrant stage of Amazon Accelerate in Seattle, we're bringing you a special double feature. In this episode, Bradley sits down with Alex Berry, Director at Amazon Global Logistics, and Mike Stiles, Head of US-EU Global Selling at Amazon. Together, they pull back the curtain on two major pillars of scaling your Amazon business: moving products smarter with AGL and selling beyond US borders with Amazon's global marketplaces. Alex shares his intriguing journey from journalism and finance at the University of Missouri to leading Amazon Global Logistics (AGL), the program helping sellers import goods seamlessly from China (and soon Vietnam, India, and beyond) straight into Amazon's network. He explains AGL's role in simplifying freight forwarding, shipment rerouting, and customs, while unveiling innovations like the upcoming “time-to-prime” promise and Amazon Managed Placement, tools designed to give sellers speed, reliability, and visibility across their supply chain. Then, the conversation shifts with Mike Stiles, who has spent more than a decade helping US-based sellers expand globally. He breaks down the Sell Globally workflow, the Marketplace Guidance tool, and strategies to tap into Europe's 10 Amazon marketplaces (and 30+ consumer countries) through programs like Pan-EU FBA and remote fulfillment. Mike also shares how Amazon is listening to seller feedback, simplifying VAT and compliance hurdles, and equipping brands with resources to confidently scale into international markets. Whether you're looking to optimize freight forwarding into the US or unlock new revenue streams in the EU and beyond, this episode is packed with practical insights, upcoming innovations, and step-by-step guidance to future-proof your Amazon business. Where can Sellers learn more about selling globally and the EU? Where can I share feedback? (Evergreen) Sharing a few links here to get you started: https://sell.amazon.com/blog/amazon-usa-vs-europe https://sell.amazon.com/global-selling/europe In episode 703 of the Serious Sellers Podcast, Bradley, Alex, and Mike discuss: 00:00 - Amazon Global Logistics and AWD 04:10 - Benefits of Using AGL as Forwarder  11:03 - AGL Program Expansion and Future Vision 11:42 - Improving Logistics Through Dynamic Routing 14:39 - International Shipping Destination Expansion Strategy 16:06 - AGL Program Enhancements and Innovations 18:57 - Origin Splits for Cost Efficiency 21:40 - Global Expansion and Seller Feedback 22:35 - Global Logistics for International Expansion 30:03 - EU Marketplace Expansion and Global Selling 33:39 - Expanding Sales Into the EU 40:00 - Amazon's PanEU Program Overview  44:28 - Bradley's Cross-Border Expansion Commitment

Amazon Accelerate 2025 brought some of the biggest updates sellers have seen in years. In this recap, I break down the major announcements, from Amazon's new AI Seller Assistant and Opportunity Explorer upgrades, to the end of commingling, to long-awaited catalog fixes and expanded access to Amazon Marketing Cloud.   You'll hear not just what Amazon announced, but why it matters for your business, plus my personal takeaways from being at Accelerate in person.   If you sell on Amazon or plan to this episode will help you understand what's changing, where the opportunities are, and what steps you should take now to stay ahead.   For a free custom audit of your Amazon brand, visit https://www.weavos.io Mandeep Kaur IG: https://www.instagram.com/mandeepkaurecommerce/ Trevin Peterson IG: https://www.instagram.com/trevinpeterson/   My trip this year was sponsored by Amazon.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This is Small Business host Andrea Marquez joins Helium 10's VP of Education and Strategy, Bradley Sutton, for a dynamic recap of Amazon Accelerate 2025. Together, they dive into the latest releases and initiatives reshaping the seller landscape, and reflect on how the event has evolved to deliver even greater value for sellers.In this episode Bradley and Andrea cover:00:00 - Amazon Accelerate 2025 Recap of New Releases 02:35 - Impact of Seller Cafe at Accelerate09:06 - Amazon Labeling Changes Impact Sellers10:28 - Improved Customer Experience and Returns Flexibility13:13 - Celebrating 25 Years and AI Advancements17:09 - AI's Impact on Entrepreneurship and Creativity20:23 - Product Launch Testing and A+ Content26:09 - Enhancing Customer Experience and Targeted Marketing► Watch This Episode on YouTube: youtube.com/@Helium10SeriousSellersPodcast

Today on our show:Google and Paypal Announce New Commerce PartnershipAndy Jasy Fireside Chat With Andy Jassy at Amazon Accelerate ConferenceThe First Q4 Holiday Predictions Appear- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Rithum.https://www.rmwcommerce.com/ecommerce-podcast-watsonweeklyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Send us a textAmazon Accelerate revealed major updates sellers should prepare for, from AI-driven tools to logistics changes. The event highlighted new programs like regional FBA launches, updated MCF dashboards, and the removal of co-mingling. Global logistics, AI-powered insights, and new seller support show where Amazon is heading next.Grow beyond Amazon, schedule a DTC call and start building direct customer sales: #AmazonAccelerate #AmazonUpdates #EcommerceTips #AmazonSelling #AIforSellersWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Download our PPC guide to run smarter campaigns without burning cash: https://bit.ly/4lF0OYXGet the SEO toolkit that helps listings rank higher and sell faster: https://bit.ly/4lF0OYXGrab the Amazon Crisis Kit so you're protected before issues hit: https://bit.ly/4maWHn0Timestamps:00:00 – Amazon Accelerate Highlights Recap00:30 – Amazon's Push Into AI Tools for Sellers02:00 – Creative Studio and Generative AI Updates04:00 – Product Opportunity Explorer and Niche Insights06:00 – Seller Assistant AI Limitations08:20 – Amazon Global Logistics and Easier Customs09:50 – MCF Dashboard and Multi-Platform Orders11:20 – Amazon Ends Co-Mingling for Resellers13:30 – Regional FBA Launch Program14:30 – AWD Discounts for Palletized Shipments16:00 – Why Amazon Is Focused on AI and Global Growth17:30 – Final Takeaways From Amazon Accelerate----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, we are live at Amazon Accelerate 2025, recapping all of the hottest new releases that are going to affect Amazon sellers and entrepreneurs worldwide. ► New YouTube Channel: https://www.youtube.com/@Helium10SeriousSellersPodcast ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon and E-commerce space for serious sellers of any level. Join us for a thrilling recap of Amazon Accelerate 2025, where we uncover the latest releases and initiatives that are reshaping the seller landscape. With Andrea Marquez, Senior Producer and Host of the This Is Small Business Podcast by Amazon, as our special guest, we reflect on how the event has grown to offer sellers an increasingly valuable experience. Andrea shares insights on the importance of attending Amazon Accelerate, not just for learning about new product releases, but also for the unparalleled networking opportunities and direct support through the Amazon Seller Café. Sellers can resolve complex issues face-to-face with Amazon experts, turning potential problems into quick fixes. The event is a community-building hub, enhanced by social activities like the popular block party. We explore Amazon's efforts to improve the customer experience, emphasizing the new measures that ensure customers receive the exact product they ordered from brand owners. The discussion covers enhanced return policies that allow for partial refunds and the option to send missing pieces rather than entire replacements, offering sellers increased flexibility and cost savings. These changes, coupled with the strategic use of AI as highlighted in the event, aim to enhance both customer satisfaction and seller profitability. The conversation underscores how these developments enable sellers and entrepreneurs to better incorporate returns into their business models. Celebrate 25 years of independent sellers on Amazon with us as we highlight key milestones and future aspirations. The introduction of an AI creative studio is democratizing access to high-quality creative assets, empowering entrepreneurs to compete with larger companies by reducing the barrier to entry. This innovation allows sellers to focus on product quality and customer satisfaction while reshaping the entrepreneurial landscape. Listen in as we discuss regional product launch testing, A+ content enhancements, and the transformative potential of the Amazon Marketing Cloud for targeted marketing. Discover the inspiring stories of innovative entrepreneurs like Brendan from Lalo and the honor of presenting the Sellers Force for Good awards, recognizing entrepreneurs making a positive impact through their ventures. In this episode of the Weekly Buzz by Helium 10, Bradley and Andrea cover: 00:00 - Amazon Accelerate 2025 Recap of New Releases  02:35 - Impact of Seller Cafe at Accelerate 09:06 - Amazon Labeling Changes Impact Sellers 10:28 - Improved Customer Experience and Returns Flexibility 13:13 - Celebrating 25 Years and AI Advancements 17:09 - AI's Impact on Entrepreneurship and Creativity 20:23 - Product Launch Testing and A+ Content 26:09 - Enhancing Customer Experience and Targeted Marketing Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.  

Episode 170 of The Ad Project was recorded at Amazon Live Studios in New York City, where Joe Shelerud sat down with Destaney Wishon (BTR Media) and Jennyfer Guone (Amazon Ads) to discuss the launch of Creative Studio, announced at Amazon Accelerate.What you'll learn in this episode:How Creative Studio streamlines ad creation from concept to final video or image asset.Why AI + Amazon retail insights help brands produce more authentic, relevant creatives.Practical use cases for small businesses, mid-market brands, agencies, and enterprises.How advertisers can accelerate speed-to-market, scale creative production, and unlock personalization.

Amazon AWD is out of space. A really cool new keyword research tool from Helium 10 might be the coolest thing in the last few years. Plus, Amazon is experimenting with virtual multipacks. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Multiple sellers are reporting issues with sending inventory to Amazon Warehousing & Distribution (AWD), with messages saying there's no capacity available. Some were told by seller support to wait seven days, raising concerns across Facebook groups. Helium 10's new Listing Builder feature consolidates keyword research by pulling data from eight unique sources, including brand analytics, search query performance, and historical rankings, directly into one workflow. This streamlines the process of optimizing or creating listings, saving sellers time while giving them access to exclusive insights competitors can't get elsewhere, outside Helium 10. Netflix turns to Amazon to make its ads easier to buy https://digiday.com/marketing/netflix-turns-to-amazon-to-make-its-ads-easier-to-buy/ Sellers can now easily fulfill TikTok Shop orders using their existing Amazon FBA inventory through Helium 10's MCF integration. By mapping TikTok SKUs to Amazon SKUs, orders are automatically shipped by Amazon, with options for safety stock and fulfillment speed, all without manual tracking or order creation. Amazon Virtual Packs https://sellercentral.amazon.com/help/hub/reference/GK2U2WZY6GSSTJZY Helium 10 Elite Q3 Workshop at Amazon Accelerate http://h10.me/q3workshop - Use Code: Elite100 for free tickets Whether you're a seasoned seller or just starting out, this episode offers valuable insights and strategies to maximize your success in the ever-evolving world of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:48 - AWD Out of space? 01:35 - 8 In 1 Keyword Research 10:52 - Netflix x Amazon 13:15 - MCF For TikTok 16:08 - Virtual Multipacks 18:11 - Amazon Accelerate

Amazon opens submissions for Prime Big Deals Day, Walmart doubles down on AI with new super agents, and the US ends the de minimis exemption, reshaping global trade. This and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10SeriousSellersPodcast/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Create deals now for Amazon Prime Big Deal Days https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS01KNVc1UkdNSkQ0WVI4 Walmart's latest AI innovations represent a shift for big retail https://www.cnbc.com/2025/08/30/walmart-stores-ai-innovation-retail-shopping-shift.html Helium 10 Academy YouTube Channel - http://h10.me/ytacademy Introducing Amazon Lens Live: Instant scanning, real-time product matches, and insights from Amazon's AI Shopping Assistant https://www.aboutamazon.com/news/retail/search-image-amazon-lens-live-shopping-rufus Amazon launches first-ever Second Chance Deal Days, offering customers high-quality returned and refurbished items at great prices https://www.aboutamazon.eu/news/retail/amazon-launches-first-ever-second-chance-deal-days-offering-customers-high-quality-returned-and-refurbished-items-at-great-prices Retail panic: What the end of the 'de minimis' exemption means for brands across the globe https://www.nbcnews.com/business/business-news/retail-panic-end-de-minimis-exemption-means-brands-globe-rcna227990 New Serious Sellers Podcast YouTube Channel - https://www.youtube.com/@Helium10SeriousSellersPodcast Amazon cracks down on Prime free shipping sharing https://www.cnbc.com/2025/09/02/amazon-eliminates-prime-share-shipping.html Final call: Don't miss Amazon Accelerate 2025 https://sell.amazon.com/blog/final-call Join the Elite Workshop a day before Amazon Accelerate 2025 http://h10.me/q3workshop   In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Prime Big Deals 01:53 - Walmart AI Agent 04:10 - All New Academy 04:52 - Amazon Lens Live 06:29 - Second Chance Deals 08:09 - Competitor Sales without SQP 12:09 - De Minimis Ends 13:32 - SSP New Channel 14:00 - Prime Sharing Restriction 14:55 - Amazon Accelerate 2025

Tahmi DeSchepper found herself in a spot many of us have been before — she had a comfortable job in a stable field that suddenly crashed, forcing her to figure out what comes next. Tahmi took this moment as an opportunity to pursue her lifelong passion for jewelry making and the arts. And her all-in bet on herself paid off. Her jewelry line, called Tahmi, has been sold in over 100 galleries and boutiques, and has thrived since she started selling direct-to-consumers in Amazon's store in 2019. More than 60% of sales in Amazon's store come from independent sellers – most of which are small and medium-sized businesses – just like Tahmi's jewelry business. Tahmi joined the show to share the many ups and downs of her entrepreneurial journey and to share her best tips for creating an Amazon storefront that connects with customers and generates sales nationwide. Interested in learning more about  how Amazon supports entrepreneurs like Tahmi? Sellers can network with fellow entrepreneurs and hear directly from Amazon executives about the latest innovations designed to support independent sellers—all at Amazon Accelerate, Amazon's premier seller conference in Seattle from September 16–18.  To learn more about how Amazon is helping independent sellers succeed, visit https://sellingpartners.aboutamazon.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Amazon Accelerate's full agenda is live with a limited-time discount. Amazon is taking on Walmart and Instacart with a massive same-day grocery expansion, and Q4 inventory deadlines are here! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Plan your Amazon Accelerate 2025 experience! https://sell.amazon.com/blog/plan-for-accelerate Amazon Accelerate Agenda Builder now available to customize your experience https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTVNGUzVGVDRURlVFTlVH Helium 10 Elite Q3 Workshop at Amazon Accelerate - https://h10.me/q3workshop Amazon now offers same-day perishable grocery delivery in over 1,000 cities and towns with plans to double that reach by year's end https://www.aboutamazon.com/news/retail/grocery-delivery-amazon-same-day-store Helium 10 Ads now supports TikTok advertising, allowing users to create, manage, and analyze TikTok ad and live campaigns alongside their Amazon and Walmart ads in one dashboard. Currently available for Elite members, this version lets you connect your TikTok accounts, view performance metrics, and manage campaigns, with more features planned for future rollouts. Strategy of the Week: Helium 10's Keyword Tracker lets you instantly view historical keyword ranking data from past years, even if you just started tracking today. This feature works for both your products and competitors, making it easy to see rankings from key events like past Prime Days or Q4 without losing any historical insights. Get ready for the holiday shopping season - Q4 Inventory Deadlines https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlFYRTJDR1RLTVlBS1lG You can now enroll heavy and bulky items in Amazon Vine https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRUY5UThOTUE4R0RNTTg5 Monthly AI Webinar by Helium 10 - Amazon Image Generation with Chat GPT-5 Register here: http://h10.me/aimaugust Helium 10 Ads now includes a powerful update to keyword harvesting that prevents duplicate keywords or ASIN targets from being suggested across campaigns with the same match type. This automation saves sellers significant time by ensuring new targets are only added where they don't already exist, eliminating the need for manual cross-checking. Whether you're looking to optimize your current strategies or explore new avenues, this episode has the buzzing insights to help you thrive in the evolving e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - Amazon Accelerate Discount 03:03 - TikTok Ads Boost 06:01 - Prime Grocery Expansion 07:12 - Spy Competitor Sales 09:54 - Q4 Inventory Deadlines 11:24 - Ads Keyword Harvesting 16:02 - More Vine Reviews 16:22 - Monthly AI Webinar  

Luis Micheo, un experto desde Costa Rica, nos acompaña para compartir sus estrategias maestras en el mundo del comercio electrónico. Luis revela cómo ha logrado lanzar productos exitosamente en gigantes como Amazon y Walmart, enfrentando los retos que traen los nuevos aranceles. Nos muestra cómo, al negociar hábilmente con proveedores en China, ha conseguido optimizar sus márgenes de ganancia. Además, destaca las oportunidades que se abren con la extensión de los días de Prime de Amazon, permitiendo a los vendedores mantenerse competitivos en un entorno en constante cambio. En este episodio, también exploramos el potente papel de la inteligencia artificial en el marketing moderno. Conversamos sobre cómo esta tecnología permite una comprensión más profunda de las necesidades de los clientes, mejorando así las estrategias de conversión y el retorno de la inversión publicitaria. Desde la personalización de contenido hasta la eficiencia en la generación de videos con IA, compartimos ejemplos que demuestran cómo estas herramientas pueden transformar negocios. No olvidamos mencionar la emoción ante el evento Amazon Accelerate en Seattle, una oportunidad única para conectar y crecer dentro de la comunidad. ¡No te pierdas esta conversación llena de ideas innovadoras y consejos prácticos! En el episodio #180 de Serious Sellers Podcast en Español, platicamos de: 00:00 - Estrategias Para Vender en Amazon 12:50 - Importancia De La Inteligencia Artificial 23:34 - Evento Amazon Accelerate Seattle

Amazon may have quietly raised prices on low-cost items, while Walmart lowered its prices. Accelerate early bird pricing is ending soon. This and more are in today's Weekly Buzz. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon Raises Prices on Low-Cost Goods Following Tariffs https://www.pymnts.com/news/retail/2025/amazon-raises-prices-on-low-cost-goods-following-tariffs/ Amazon Accelerate speaker lineup announced and early bird pricing ends soon https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVpWWVhURFk2RzYzMlQ5 New Fee Explainer tool breaks down charges to your selling account https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlA2UVc5QllKWENDWUtS In our final segment, we introduce new tools from Helium 10 that can transform your marketing efforts. The Share of Voice feature and the upgraded Amazon Influencer Finder tool offer insights into brand visibility and influencer outreach, helping you navigate the competitive landscape. With these tools, you'll be equipped to connect with niche influencers and secure authentic reviews, enhancing your brand's presence in the digital marketplace. Join us as we unpack these powerful resources and set you on the path to success. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:51 - PPC Targeting Hack 05:11 - Price War Twist? 07:06 - Accelerate Savings Alert 08:20 - Amazon Fee Explainer 09:26 - Share of Voice 12:15 - Influencer Finder

Great images. Strong copy. Positive reviews. But… still not converting? It's happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently. DANIELA'S FREEBIES: Premium A+ Content 2 free tutorials: https://mindfulgoods.co/brand-story-magic Best performing product images Swipe File: https://bit.ly/mindfulswipes You'll learn how AI is reshaping content strategy, how Rufus is changing the buyer journey, and the image testing method that tripled sales for brands you know.

In this episode, we've got two expert guests on our TACoS Tuesday advertising show. We're going to talk a lot about how to rank when you're launching with PPC and some advanced forms of advertising, such as sponsor display. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an insightful episode featuring Marcel Marculescu, the CEO of IntelliRank. From his early days in Romania crafting browser-based games to becoming a cornerstone in the Amazon selling community, Marcel's journey is a testament to his entrepreneurial spirit. We unpack his expertise in Amazon ranking and advertising, examining the evolution of strategies for product launches and the importance of a harmonious blend of organic methods and PPC advertising. Our conversation ventures into the world of Amazon keywords, where Marcel sheds light on the power of targeting long-tail keywords. We explore how user-generated content, like reviews and Amazon Posts, can amplify product visibility — especially crucial during the initial stages of a product's life. Marcel also emphasizes the significance of testing product listings through Amazon experiments, providing a fresh perspective on customer insights versus personal biases. The essence of community comes to life as we discuss Amazing Days in Bulgaria, fostering a vibrant network for Amazon sellers in the region. In the realm of advertising, we have Vincenzo Toscano, CEO of Ecomcy live in the Amazon Ads booth in Prosper Show to share advanced techniques for harnessing Amazon's Sponsored Display ads and audience targeting. We discuss isolating campaigns to refine bidding strategies, and an innovative approach using Helium 10's Black Box tool to focus on complementary products. The episode wraps up with the undeniable value of seller networking and community events like Amazon Accelerate, highlighting how these connections fuel both personal and professional growth in the ever-evolving e-commerce landscape. In episode 656 of the Serious Sellers Podcast, Bradley, Marcel, and Vincenzo discuss: 00:30 - Amazon Advertising Strategies for Ranking 04:08 - Romanians Dominating Ranking Companies 08:18 - Amazon PPC for New Products 11:55 - Optimizing Amazon Keywords and Strategies 12:40 - Leveraging Amazon Post for Visibility 18:51 - Europe Event Travel Opportunity 22:28 - Amazon Advertising Strategies Beyond Basics 27:16 - Maximizing Amazon Advertising With Basket Analysis 32:32 - Global Amazon Advertising Strategy Insights 34:05 - Helium 10 Ads Strategy and Growth 36:42 - Global Marketplace Advertising Strategies  41:04 - Amazon Seller Networking Value

Trump just imposed a 104% tariff on Chinese imports. The de minimis loophole will officially close next month, and Amazon quietly rolled out a beta feature that lets its AI shop off of Amazon using your account. This and more buzzing news are on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Trump officially raises retaliatory tariffs against China – including 90% fee on cheap goods from US adversary https://nypost.com/2025/04/08/us-news/trump-officially-raises-retaliatory-tariffs-against-china/ The LATEST UPDATE is just hours after the 104% tariffs took effect and this video was filmed. President Trump announced a surprise three-month (90-day) pause on all reciprocal tariffs—except those on China, which have now increased to 125%. While global markets are surging on the news, note that the harsher penalties on Chinese imports remain in full force. We recommend sellers keep a close, watchful eye as news develops. Trump's 'reciprocal' tariffs plan kicks in; China vows again to impose countermeasures https://www.cnbc.com/2025/04/08/trump-tariffs-live-updates-stock-market-china.html Amazon's new 'Buy for Me' feature helps customers find and buy products from other brands' sites https://www.aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brands Amazon is already changing its ultra-cheap Temu copycat https://www.theverge.com/news/645465/amazon-haul-temu-ultra-cheap-tariffs-trump Walmart+ Goes All-In With Week of Exclusive Member Benefit Savings for Walmart+ Week https://corporate.walmart.com/news/2025/04/08/walmart-plus-goes-all-in-with-week-of-exclusive-member-benefit-saving-for-walmart-plus-week Temu partners with DHL for local-to-local in Europe https://ecommercenews.eu/temu-partners-with-dhl-for-local-to-local-in-europe/ TikTok bidders pile up as deadline looms with Amazon, OnlyFans founder in mix https://www.reuters.com/markets/deals/amazon-has-bid-buy-tiktok-new-york-times-reports-2025-04-02/ Save the date for Amazon Accelerate, September 16–18 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTlBOUJXUEhHQTlQWENE Best Buy launches creator platform with shoppable storefronts https://chainstoreage.com/best-buy-launches-creator-platform-shoppable-storefronts Helium 10 just released a powerful new feature for influencers using the Chrome extension. By navigating to your Orders page and selecting the Influencers tab, you'll see a history scanner that breaks down all your past purchases, showing which listings include your videos—categorized by top, bottom, both, or none. It also displays key performance metrics like onsite/offsite commissions, 30-day revenue, and carousel saturation, helping you track what's working without leaving the page. Helium 10's Cerebro is the only reverse ASIN tool that shows all seven pages of Amazon search results—covering all 306 organic and 110 sponsored positions—so you never miss keyword shifts due to Amazon's search shuffle. In addition to comprehensive keyword tracking, Cerebro uniquely reveals where a product appears in sponsored brand ads, video ads, and Amazon-specific widgets like “Amazon's Choice,” giving sellers unmatched insight for competitive targeting. Join us for insights on these pivotal developments shaping the future of trade and e-commerce. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:48 - 104% TARIFFS? 02:40 - Loophole Slammed Shut 05:31 - Amazon's Buy For Me AI 08:57 - Haul Gets a Makeover 10:41 - Walmart+ Week Returns 12:29 - Temu Eyes Europe 13:39 - Amazon Wants TikTok? 15:26 - Accelerate 2025 Confirmed 16:44 - Best Buy Goes Creator 18:09 - Helium 10 New Feature Alerts 20:13 - Strategy of the Week

Kevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key Amazon events, the evolving seller landscape, and why stepping outside the Amazon bubble is crucial for long-term success. The Amazon Conference Circuit Titan Event in Cancun: A high-level mastermind with seven and eight-figure sellers. Kevin notes a big increase in expertise at this year's event. Prosper Show (Las Vegas): Not just an expo—MDS (Million Dollar Sellers) Inspire Event kicks off before the main show. "Every night there are 2-3 major parties surrounding Prosper," Kevin says. The growing trend of "satellite events" around conferences, similar to Amazon Accelerate in Seattle. Iceland: Billion Dollar Seller Summit (BDSS): Kevin's last BDSS in its current form before shifting to a new event model. Over 120 high-level sellers attending, with an average revenue of $7.5 million. AI Contest, Market Masters, and Ted Talk-style sessions. Streaming available for those who can't attend in person. Post-BDSS event Elevate 360 focuses on non-Amazon marketing, featuring experts like Mr. Beast's YouTube strategist and Google Ads expert John Moran. Why Amazon Sellers Need to Expand Their Horizons Kevin emphasizes a major issue: Amazon sellers operate in a small fishbowl. “We stay in our little ecosystem and don't learn from general marketers,” Kevin warns. Successful sellers must learn skills from outside Amazon, such as YouTube, funnels, paid ads, and branding. Many Amazon educators only teach TikTok or PPC from an Amazon perspective, which limits sellers' potential. Kevin's Elevate 360 event brings in non-Amazon experts to teach sellers real marketing strategies. The Importance of Amazon Events & Networking Conferences aren't just about content, they're about networking and high-value connections. Kevin shares a powerful success story: A seller with a multi-million-dollar supplement brand was suspended for 8 months. After a hot seat session at Market Masters, Kevin advised them to attend Amazon Accelerate's Genius Bar in Seattle. The seller flew there, met an Amazon rep, and got reinstated in 24 hours. "These events can literally save your business," Kevin says. Seller Sessions Live: A New Approach Danny shares details about his upcoming Seller Sessions Live event, which shifts from the traditional conference model to a more hands-on learning experience: Built from the ground up with full participation from attendees. ClickUp documentation for frameworks, prompts, and strategies. Custom AI tools to reduce seller decision fatigue. “Most conference attendees take notes but struggle with retention and implementation. This new format solves that.” Kevin King's Newsletter & Industry Influence Kevin's Amazon newsletter is now the #1 source of industry insights. “More people come up to me at events and say they love the newsletter than anything else I do,” he says. He also runs four major events per year, including: BDSS & Elevate 360 (Iceland) Billion Dollar Seller Summit (Virtual) Market Masters (High-Level Mastermind) The Future of AI for Amazon Sellers AI tools must go beyond basic ChatGPT prompts—sellers need practical, plug-and-play solutions. Kevin and Norm Farrar are launching DragonFish, a new service suite that includes: AI-driven branding Advertising & content creation Managed services for Amazon & Shopify sellers Final Thoughts Attending the right events is crucial—it's not just about learning but also making connections that can change your business. Amazon sellers must think bigger—general marketing skills will separate average sellers from great ones. Kevin and Danny both challenge sellers to step outside their comfort zones and level up.  

Scott, Summer and Hayley are back together again. Other than Scotty O's teeth issues, we dive into some serious JUICY NUGGETS with Daniela Bolzmann the founder and CEO of Mindful Goods. She was a speaker at the Amazon Accelerate show and is one of the leaders in product detail page content in the Amazon ecosphere.  Find out all the tricks of the trade and how you can make your content convert higher! Always Off Brand is Ecommerce Simplified, Learn & Laugh!  Our SPONSOR is back! They are back MAGIC MIND!!  Go to their website! https://magicmind.com/pages/hp-v1   Scott has been using Magic Mind and is the best MENTAL PERFORMANCE Shot there is out there! Our listeners get a FREE trial offer to try out Magic Mind for yourself and get the mental performance you want! Get a 3 sample pack for free! And now you can get 20% off one-time purchase and subscriptions.    CODES: ALWAYSOFF20 -  https://magicmind.com/ALWAYSOFF20   - 20% off for one-time purchases and subscriptions- the rest of the episodes   ALWAYSOFFTRIAL -  https://magicmind.com/ALWAYSOFFTRIAL  - get a 3 sample pack for free- 1st episode   Guest: Daniela Bolzmann  Linkedin: https://www.linkedin.com/in/dbolzmann/ Website: https://mindfulgoods.co/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

In this episode, our guest is an expert on AI and Amazon Science papers. He'll talk about Rufus, COSMO, Project Amelia, and all other AI advancements from the Amazon side and beyond. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us for an engaging discussion with Kevin Dolan from Pacvue AI Labs as we explore the cutting-edge advancements in AI and Amazon's pivotal role in shaping this dynamic landscape. We'll unravel the mysteries behind intriguing names like Rufus, COSMO, and  Project Amelia, representing Amazon's ongoing AI initiatives. Kevin shares his expertise on the evolution of AI from its early conceptual roots in the 80s to the transformative impact of transformer models around 2019, which paved the way for groundbreaking applications like ChatGPT. Discover how Amazon's increased investment in AI research is manifesting in published papers and sophisticated models that are revolutionizing customer interactions. We also explore Amazon's integration of AI in tools for sellers, highlighting the launch of advertising AI that optimizes campaigns with precision. The potential of AI in enhancing tools like Helium 10's Adtomic and Cerebro for more efficient Amazon PPC campaigns and keyword filtering is discussed, along with the impact of Amazon's Rufus on the shopping experience. While Rufus aims to improve customer interactions, we critically assess its current limitations and ponder its potential to shift some search activities directly to Amazon from platforms like Google and Pinterest. Additionally, we dive into Amazon's transition from lexical to semantic search, emphasizing the importance for sellers to align their product listings with customer needs for visibility and success in an AI-driven environment. Lastly, we examine AI-driven tools like Project Amelia in Amazon's Seller Central and their potential impact on brands and sellers. While chat-oriented interfaces may translate vague intentions into useful actions, skepticism remains regarding their revolutionary potential. We emphasize the importance of exploring third-party tools like Helium 10 for added value and addressing the hype surrounding changes in seller practices, reassuring listeners that successful strategies remain largely unchanged. Kevin's insights and our conversation shed light on the future of AI in e-commerce, leaving us excited for what's to come in this rapidly evolving field. In episode 606 of the Serious Sellers Podcast, Bradley and Kevin discuss: 00:00 - Advancements in AI and Amazon Science 00:41 - Decoding the Amazon COSMO Algorithm 08:42 - AI Model Cost Efficiency Advancements 09:48 - Amazon's AI Innovations and Rufus 14:59 - Implementing AI Chatbots Inside Online Marketplaces 20:29 - Enhancing Amazon's Semantic Search Capabilities 21:12 - Leveraging Rufus and COSMO for Selling Success 26:59 - Impact of Science on Amazon Practices 28:10 - Enhancing Amazon's Product Understanding With AI 30:01 - Customer Preferences for Pregnant Women 35:22 - Amazon's Data and Product Listings 37:30 - Amazon's Project Amelia in Seller Central 38:42 - Amazon's AI Recommendations for Sellers   Transcript: Bradley Sutton: Today we talk to the person who knows more about AI and Amazon science papers than maybe anyone else in the world, and he's going to talk about all things Rufus, COSMO, Amelia and all other AI advancements from the Amazon side and beyond. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world.   Bradley Sutton: I'm not exactly 100% sure what I'm titling this episode, but I might have done something kind of clickbaity and say something. There is no such thing as the COSMO algorithm or something to get people to click on this. But let me just quickly explain that. Now. I don't mean that there's no such thing as Cosmo. There's a lot of documents out there from Amazon that talk about it, but there's nothing that says, hey, Cosmo is the new A9 algorithm, or there's nothing official from Amazon that says, hey, Cosmo is now in full effect across 75% of searches, or anything like that.   Contrast that with all the articles from Amazon that talk about Rufus. I mean, Rufus is a thing you can actually see in everything. So I just wanted to do a clickbaity title like that and we'll definitely get into Cosmo and things like that later. But I've got back on the show probably one of the persons who's the highest expert in the world as far as AI and also what Amazon has been doing as far as on the AI front, and that's Kevin from our own Pacvue AI Labs. That's why I'm wearing this. It's actually a Brazilian soccer team, Palmeiras, I think.   Bradley Sutton: I wanted to get something with a P on it. Yeah there you go.   Bradley Sutton: I have a Padres P hat too, but since I'm a Dodgers fan, it hurts every time I even wear that hat. So I was like, no, I'm not going to do it, considering the times that we're in right now. But anyways, Kevin, welcome back. It's been a little over a year since you've been on the show.   Kevin Dolan: Yeah, thanks for having me back. Last year was a lot of fun and we've been seeing a lot of things happen in the last year in AI, especially around Amazon's implementations of AI, so excited to talk about those updates.   Bradley Sutton: Cool. Now let's just talk about AI in general, general. You know, like AI is kind of like, I guess, like about two years, I mean, people have been talking about AI for years but as far as the, the more recent trendy version of the topic, AI, um, it's really been, you know, like you know, ChatGPT and things like that over the last couple of years. And let's just talk about what's happened in general over the last year. You know the improvement   Kevin Dolan: Okay, sure, yeah, I mean, like you said, AI has been around forever. We've been using the term at least since the 80 s in terms of technologies that we can actually use for actual production purposes. As we're using the term today, its meaning has shifted to largely refer to this current generation of models that we're seeing. That began in around 2019 with the introduction of what was called the Transformers model. This led eventually to a variant of that model called Large Language Models, popularized by Open AI's ChatGPT, and we've been seeing a sort of explosion in AI technology and investment into hardware, investment into research as a result of some of these findings. That has become sort of the current modern label of what is AI. We're talking primarily about transformer-based models that perform language or other modalities, including image generation, and we're talking about basically whatever is that front line of research that's happening right now. So you see this explosion happen with the release of the paper around 2018, 2019. And then you see the proliferation of training hardware that led to innovations like ChachGPT, where we're starting to see these emergent behaviors, where these models do start to exhibit something that you can really call intelligence. These models do start to exhibit something that you can really call intelligence.   I came on here last year to talk about all of the different papers I had read from the prior four to five years at Amazon Research. You can tell, when you look at the number of papers that Amazon is releasing, that around that time around 2021, 2022, they started to invest a lot more in their research department. When they started releasing papers in Amazon Science in 2018, there were five papers about search. The following year, in 2019, there were 18. By 2021, there were 40. And then the next year there were almost 70 papers. That seems to have leveled off at this point. We saw about 70 papers last year and so far in this year we've seen about 60 papers. So we're probably going to end up in the same realm.   So the number of papers that Amazon is releasing isn't really changing. What is changing is the complexity of the models that they're using is much more sophisticated and they're being targeted for much more practical use cases. You're seeing larger A-B tests where they're being run on material percentages of traffic on Amazon. You're seeing Amazon release actual AI features that are customer-facing, like Rufus, and we're seeing investments in hardware that make some of these models that used to be impossible to run in production now very conceivable. So I think we are seeing confirmation that Amazon is taking these technologies seriously. They're implementing it in production and it is starting to impact customer behaviors.   Bradley Sutton: What about non-Amazon AI Like what you know? ChatGPT, imagery you? Know, like a couple of years ago it was just hallucinating nonstop, and then last year a little bit better. You know images. You could not create humans, you know, or products in there without seven fingers and stuff in the general world of AI. How has that come along in the last year?   Kevin Dolan: Yeah, so I mean we are seeing continued investments in research and continued improvements on these models. The transfer model really revolutionized things, but the initial results that we were seeing out of those transformer models were a little disappointing. For the first time, we were starting to see computers understand language, computers being able to generate images, and our initial reaction was holy cow. We didn't know computers could do this, and then, as we started to use it a little bit more, we became really disappointed, because we're like, oh you know, all the people have six fingers. It's making up facts. You know, the things that it's saying don't really make sense. And so there's been a lot of people who have looked at this potential and started to invest material dollars in improving it to basically get to the point where now these technologies produce more reliable, more consistent results. There's still really major shortfalls, there's still issues, and I think you're going to see continued investment in this. The optimistic projections that you're getting from OpenAI. You know I'm personally a little bit cold on those, but who can predict the future? Who could have predicted that this would have happened? Yes, you are seeing improvements in image generation models, where the images that they're producing are now closer to reality. We're starting to see these used widely in industry, especially in fields like advertising, where you need to produce high volume creative. If you look at the features that Photoshop has released related to their Firefly AI image generation model, we're starting to see not only improved models but improved workflows for creatives to actually be using these tools in a way where, instead of just somebody typing some random prompt and getting whatever the system decides to give you now, people are actually able to control the output and get the output that they're looking for. So, between all of these things, you're seeing a lot of development to make these tools more practical to use. I'd say the biggest and most recent news is OpenAI's release of its strawberry model, which they call O1 in their release vernacular. The O1 model from OpenAI is performing thinking steps before it answers the question and hiding that thinking from you, the way that if you're asked a question, you might think about it a little bit before you answer it, and they're seeing really, really impressive results from that. You know we're getting closer to the place where these AI models might be able to do something that's a little bit more functional, a little bit more capable of actually interacting with real life data and real-life processes, you know, but we're still a little bit far away.   Another issue that we keep running into is the dollar cost of running these models. Towards the end of last year, at Helium 10, we developed a review sentiment analysis model that basically would read thousands and thousands of reviews for your Amazon products and produce some analysis and produce an analysis of what people are saying about your product. You know Amazon has a similar product. Ours goes a little bit deeper than that but the idea is essentially the same. You know what are people saying about your product, what can you learn about it in order to improve your product, improve your listing, etc. And one of the things that we ran into with that model is just how prohibitively costly these models can be to run on large sets of data, and so we're starting to see investments in making models smaller and more special purpose, and we're also seeing improvements in hardware that make running these models more cost effective. This is really going to start to unlock production capabilities, and that companies will now be able to run AI models profitably.   Bradley Sutton: Interesting, interesting. Now, yeah, we're always looking to add things that can utilize AI that helps Amazon sellers. You know we are launching this week advertising AI on our Atomic side, which is allow somebody to just enter in an ASIN and then our AI engine will kind of just create all the campaigns on its own and optimize them on its own. That's something that we've been using at Pacvue for a while, and we're integrating some AI things into tools like Cerebro, where you could have a prompt that allows you to filter out keywords or say, hey, can you please remove any Spanish keywords from the results? Or, hey, can you remove any branded? You know search terms, you know things that you know you could probably do on your own, but it just takes a lot longer. So, so, definitely, we're, we're keeping track of what AI can do, because anything that is doable. We want to go ahead and bring it into Helium 10.   Bradley Sutton: We know that getting to page one on keyword search results is one of the most important goals that an Amazon seller might have. So track your progress on the way to page one and even get historical keyword ranking information and even see sponsored ad rank placement with Keyword Tracker by Helium 10. For more information, go to h10.me forward. Slash keyword tracker.   Bradley Sutton: Now going back to the main topic, amazon. Before we get into the science more detailed, into whatever science documents have been released and things this year, let's talk about what is 100% already out there or talked about, which is like the Rufus and so Rufus, Cosmo I've got some personal opinions on it and that's all. A lot of this is, you know, until Amazon actually publishes something for sure, like you can't even say that, oh, a science document said this or that, because the great majority of the content of science documents actually doesn't actually get into production on Amazon. You know per se. You know so just because Amazon talked about in a science document. It's just a research paper, you know. But let's first about talk about the stuff that you know Amazon announced at Accelerate or has already rolled out to customers, like Rufus.   And then my general thought on that and again I could be wrong and I'll be happy to switch my thinking when Amazon does make some different announcements is that Amazon is always about the customer. Right, they want to give a better result for the customer. And then I don't feel that, like Rufus, for example. Fyi, in my opinion it's terrible as a buyer where I'm like, hey, what did the review say about this product and it gives me an answer. And guess what? There's no reviews on that product. So, as a consumer, being kind of skeptical about some of these AI things, I just can't use it. And now the other part of it is I don't think anytime soon the traditional way of searching on Amazon is going to be improved in that if I know I want to buy and I talked about this in a previous episode recently if I want to buy a coffin shelf, there is no better process than me opening my Amazon app and typing the word towards coffin shelf and looking at the results like there is nothing unless amazon connects my brain to, to the app. That is going to ever be better than that where? In other words, I am not going to go and have a conversation with Rufus with my thumbs, you know, like taking typing in a whole bunch of I used to be a secretary. I type like a hundred words a minute. So like, let's say, I was on the desktop app, I'm still. I'm a lazy person, as all human beings are. I am not going to say what do you think, Rufus, about coffin shelves out there? Like, like, no, I'm going to type in nine letters and then. So that part. I almost don't think Amazon is necessarily trying to change that part, because they know that it's already the most optimized experience for people who know what they're looking for.   Now here's the thing, though how did I get to that decision that I wanted a coffin shelf, like maybe I just knew it. But another thing is, maybe I'm just browsing like, hey, I want to uh, search on google what are trending, um, trending gifts in 2024 for teenagers with a gothic inclination, or something like that. Like, right now, I'm not doing that in Amazon, or, historically, I'm doing that like in Google, maybe Pinterest, you know, or maybe these other websites where I'm trying to get ideas. And then, all of a sudden, I read a blog, or I arrive on a TikTok or whatever, and I see, ooh, Coffin Shelf. I didn't even know that existed. Now let me go and type in coffin shelf on Amazon.   So I think the potential of, of a fundamental change in the way we shop could be that maybe some of these searches that people would normally start on a Pinterest or on a Google, maybe now you can start in the Amazon app, where what I would have typed for the Google AI or things like it's just going to go ahead and, and, and I can start the Amazon app where what I would have typed for the Google AI or things like it's just going to go ahead and I can start, you know, just browsing, browsing things, and at the end of it, you know like Amazon might, or Rufus might, tell me yeah, you know, like we see some spooky families by coffin shelves, and then here are the coffin shelves Now. Anyways, I normally don't talk very much when I interview somebody, but I'm very passionate about this. But are we on the same page here, or what? Correct me if I'm wrong or if you have different ideas.   Kevin Dolan: I mean totally with Rufus.   You know Rufus is out, it's public, it's something that anybody can interact with. So we know it's been implemented and if you've actually used it, I'm sure you found the experience a little bit disappointing. You know it does two main things it helps you to figure out what search you might have wanted to type in if you weren't completely sure, and it answers questions about a product once you're looking at a particular product. I think that those two things could be useful. You know, I think that it's certainly early in the implementation of chatbots to say that these things are fully capable, but I think what you're seeing with Rufus is mainly two things here. The first is there's intense industry pressure to implement AI in a visible way that all companies are feeling. After ChatGPT was released, no major tech company wanted to fall behind on that trend, and so you started to see these types of very visible generative AI features implemented in tech platforms across all industries. If you've got a website, there's a good chance you've got a chatbot at this point, and so it's hard to imagine a world where Amazon was not going to release something like this. They really, really had to because there was so much pressure to at least try it, see if it works, see how customers respond to it. Also, we know that Amazon looks towards other retail experiences to try and understand what ways they can improve the e-commerce experience.   It was not always the case that Amazon's primary vehicle for finding a product was a search bar. When Amazon was first released, it was largely node browse based. You would search through a series of categories and get to the product you're looking for, which is much akin to going to a store, looking at the different aisles, walking down the aisle that has your type of product and getting there. It was a major innovation for them to create a search engine that could search through any type of product and understand at some level what a person was looking for, and they've been making continuous improvements to that over the entire development of their company. I think with Rufus, the corollary in real life retail is going to a store and talking to an associate. If you go to a nice store where they have a more curated shopping experience, you might want to go and just talk to a person and ask them questions about the products that they're experts on. I think that's a sort of natural corollary to try to implement in an online context, but when I go to a store, if somebody comes up to me and starts telling me about their products, I'm personally not the type of person to respond to that, and so you know it's natural for me to look at Rufus with a little bit more skepticism than you know somebody who might enjoy that real life experience.   I think that there are shortcomings with Rufus. I don't think it's going to materially impact the majority of purchase paths for the majority of customers. I agree with you. There is no easier user interface that I can imagine. When you are looking for something, you want to just go to Amazon, type it in a search box, a brief description of what you're looking for and then yeah, all right, I've got a list of things to look at. I've got some pictures. I can scan some results.   I do find some utility with Rufus with respect to answering questions about products. You have to take it with a grain of salt because it can hallucinate. It can produce unactual information. However, I have used it in some context to ask a specific question about you know, can this product be compatible with some other product? And it will give you some kind of information that you can then verify using the listing, using the questions and I think that's helpful in order to use Rufus to come up with search ideas and things like that.   I found that those features are a little bit less useful but, like you're saying, if they start to integrate the experience of asking these questions in a more core way, in a way that feels less bolted on and gives you more than just a text output with links if it were to give you, say, a sort of a Pinterest board for product discovery, help you to better understand how to get to the listings that you want to find.   I could see a world where those user interfaces become material for less targeted searches, where you aren't really sure exactly what you want to buy off the bat. One of the things that they point out in the blog post about Rufus because they haven't released a scientific paper about it detailing the implementation. But one of the things they point out is, if you are going to involve yourself in some kind of activity like, let's say, ongoing camping in Joshua Tree, I might use a tool like Rufus to answer the question of what types of things do I need? You know the kinds of things that you might talk to a store associate at a camping store about and it can start to give you some ideas about this. But I think we're pretty far from the point where you would give it the same kind of trust as you would give as somebody who has put their body in a camping experience routinely.   Bradley Sutton: I agree. I think Rufus definitely has some potential to help things if the hallucinations stop, because there are things that as consumers, we do that takes time. After I land on a couple of products, I might start looking at the reviews. I might start looking at details of the bullet points and descriptions to see use cases and try and find out material. I might look at the images to see the stats and the ingredients of something, and these are all things that can take a lot of time, especially if I'm not sure where to look.   Like I don't know where a seller has put in their listing. You know which material to use, so I can definitely see Rufus helping there. But then, you see, my thing is then you know and this kind of goes now into the Cosmo discussion is I materially do not believe that sellers should be doing anything differently right now. To me, the people who Rufus and Cosmo might help, if anything, is the people. It's kind of like maybe leverage or leveling the playing field a little bit for some of the people maybe who are not doing the best practices.   You know, maybe I didn't put all the right keywords in my listing and so I wasn't indexed for it on day one, but then Cosmo or whatever, over time recognizes that the people who are buying my product are actually looking for it for this certain use case. It's kind of like what you and I showed last year on the podcast where noodle camera. Right, you know, noodle camera was not that keyword, was not at the time, I don't know about now, but was not in any listings on Amazon and it didn't have much search volume. So it's not like it was a big loss. But Amazon learned and we don't again. We don't know if this was Cosmo that did it or it's just Amazon algorithm, you know but Amazon learned that, hey, these people who are searching a noodle camera, they're actually looking for this stethoscope kind of camera that looks like a noodle, and so who don't? We don't know how long it took for that to actually become indexed as something, butthat's a benefit you know like. But at the end, if noodle camera was an important keyword, I, if I would have put that keyword in my listing from day one, I would have been the only one searchable. I wouldn't have had to wait for Cosmo or whatever A9, to kind of learn about that. And so again for the person who only keyword stuffs right, you're like, hey, I'm going to pull all my keywords from Cerebro and Magnet and just throw it in my listing and try and get it, each keyword four times.   Yeah, you know what? You probably should change your, your methodology, because that's not. That hasn't been the best way of doing things for years. But we've been teaching here at Helium 10 that you have got to talk about pain points to your product solves in your listing. You've got to show it in the images. You know what use cases. If you have collagen peptides, you've got to show people using it in their coffee. Not that they use the keyword coffee to search for collagen peptides, but that's how they are searching for it. They want something that is going to dissolve well in their coffee, and so you've got to be indexed from day one. You've got to talk about what pain points your product solves, and then that's what's going to put you on the radar of these Amazon AI things. And so in that sense, I don't think a seller's you know, most sellers should be changing their methodology at all because of any of these new things. What are your thoughts on that.?   Kevin Dolan: Yeah Well, I mean, I think it'll first be helpful to talk about what Cosmo is and what Cosmo isn't, because I've been reading a lot of the blog articles, watching the videos and I'm seeing something that tends to happen in tech sometimes, where a word or a technology is being used as a stand-in for some broader movement within the space. I'm seeing a lot of people conflating Cosmo, which is a specific research paper, a specific tool that was built and was tested. It's described very specifically in a scientific paper. Cosmo is this tool, but I think it's being used more broadly to capture a shift into focusing more on semantic search and less on lexical search, which is exactly what I had come on last year to talk about.   Amazon has been working on this for years and years, improving their search algorithm to not rely on a listing creator to actually put a specific keyword in their listing and then find it based on the existence of that keyword in the listing. Instead, try to understand the meaning of a product, how people use it, what people think about the product and all of these kinds of details, so that when somebody types in a search, it can effectively find the product that they're going to want to buy. That is a shift that's been happening for years. That predates transformer models, but we have started to see for sure an increased ability to actually do these things on Amazon. I think that what you're saying is correct. You know the best practices and what sellers should be doing with their listings hasn't changed. But that really depends on what they were doing, whether they were following the best practices to begin with. You know like you said, if they were keyword stuffing trying to find as many keywords as people might type into a search box and stuff it into their listing in as literal a fashion as possible to make Sammy-looking listings that cover as much search volume as possible yeah, that's a bad practice, and as we move into a more semantically focused search world, that becomes an even worse practice. Semantically focused search world that becomes an even worse practice.   What it also tells us is that some of the efforts that are required today to create listings that do involve inserting specific keywords and things like that. You may be able to shift your focus to what would actually be more helpful to customers, which is accurately describing your product, accurately describing how your product will be used and targeting specific customers and specific pain points. The more specific you are and the clearer and more accurate you are, amazon wants you to be in front of the customers who want to buy your product. So that's always going to be a good practice and that's ultimately what Amazon is trying to do when they're doing these types of experiments.   Now the Cosmo paper is interesting. The Cosmo paper was tested on a really large chunk of Amazon traffic using a very heavy, large language model. Compared to prior research, which does tell us that Amazon has made investments in the server capabilities to be able to run these models in production and keep searches within their tight latency expectations, so that, I would say, is certainly significant, it tells us that Amazon does have the hardware capacities to run some of these more advanced models and it tells us that we are going to see an increased focus on semantic search. I think that does affect consumer behaviors, it does affect the way that we rank for keywords, but what it doesn't affect is that best practice of describing your products accurately.   Bradley Sutton: Based on those scientific documents. What are some of the things where, again, just because it's in the science document doesn't mean that it's going to be implemented. But, you know, based on the results and sometimes you can kind of tell like, wow, this one had some pretty amazing results, so it's probably for sure going to be implemented. Can you talk a little bit more about the kind of things that maybe you've seen already implemented or you think will be based on all you know? Again, nobody has read more Amazon science documents than Kevin here. So what would you predict as far as the future, the next year or so?   Kevin Dolan: I mean, Cosmo is a specific tool and I think that the function that it performs is valuable to enhancing Amazon's understanding of a listing. So I certainly would not be surprised to see Amazon implementing this in a production capacity on a large swath of searches. That would not be surprising to me, but it's not as massive as the shift that we've seen into semantic focused search. Cosmo in particular discusses essentially a mechanism for enhancing Amazon's understanding of a product by taking into consideration things that aren't expressed in the query and things that aren't expressed in the listing. The example that they use in the paper, the canonical example, is if you're looking for shoes for pregnant women, a listing might not literally say shoes for pregnant women. It might produce a specific type of open-toed shoe that has good support, good comfort. That might not literally be listed as a keyword in the listing, but it might be something that the system can infer based on its knowledge of the universe, about what it's like to be a pregnant woman and the types of products that they might benefit from.   Cosmo is essentially a mechanism for enhancing listings with additional information to get closer to the user's intent based on a particular search.   If you zoom out and you look at the broader task of semantic search. That's always been the focus. The goal is something might not be said in the same language in a query as it might be when it's written in a listing, when it's answered in a question or when it's written in a review be when it's written in a listing, when it's answered in a question or when it's written in a review, and so the domain of language that's used for these two different ways of expressing thought aren't the same, and so we need to create algorithms that better understand what a user actually means when they type in a search, and what a product actually does and what functions it performs. This idea of understanding deep intent and the actual composition of a product is essentially the goal, and we are seeing for sure that Amazon is making these changes. We're seeing more results come back for listings that do not literally have the keywords typed into search and better match what is a user's real intent on shopping.   Bradley Sutton: But for it to learn that something is a good shoe for pregnant women, it basically would have to have some context, like maybe the reviews. Like somebody said, oh, I was in the second trimester and this was great. It's not going to pull that out of nothing unless, no, I was going to say maybe it knows that. Like, maybe somehow it knows the customer is pregnant and then, without even a review, it's a wow. We see an abnormally large number of pregnant women who are buying this. But I don't, I don't know. I mean, I think I big dad.   Kevin Dolan: I could tell you that, Cosmo, the paper itself does. You're talking about what's usually called avatar personalization, based on your purchase history. I know some things about you. I can kind of put you in this category of person, and I know that these types of people tend to buy these types of products. The Cosmo paper doesn't actually explicitly discuss testing avatar personalization. Doesn't actually explicitly discuss testing avatar personalization. What it does talk about is using recent Search Queries to better contextualize later Search Queries. So like, for example, if I'm searching for camping gear and then I search for mattress after that, there's a good chance that I specifically mean a camping mattress or an inflatable mattress rather than a mattress for a bed in your home that weighs 200 pounds. It can better contextualize a particular search query based on the searches that you've been performing in the recent past.   Avatar personalization is another thing that Amazon is always investigating and we have yet to see any really material evidence that it's been implemented. Almost all of the studies that I've read relating to that type of personalization they talk about the potential of it, but in practice they tend to perform pretty poorly. They either reduce sales or they don't materially impact sales, which is a major problem. They don't materially impact sales, which is a major problem, especially considering that cost of performing that personalization. Amazon does a lot to make sure that the searches that come back are within a very tight latency. They need to come back as quickly as possible and that's very important to the shopping experience. The more personalized search results are, the more expensive those search queries are going to be to run and the longer it's going to take, which materially affects your experience as a purchaser. Yes, hardware is improving. Yes, technologies are improving, but if you can just reuse results, it's always going to be a lot faster than if you compute it on the fly.   Bradley Sutton: But then, still, using the same example, I think, if you knew that, hey, your shoes have good cushioning and you designed it actually for pregnant women to be able to use, the best practice still is to put that keyboard in your listing for day one, so that at least you have a. You know, you don't have to wait for the AI to learn based on activity, you know. But then, if it's not something that's readily like, maybe you had no idea that people were using your shoes for gifts for people who are pregnant, like, maybe you had no idea. That's where, like, I think Cosmo, Rufus and stuff is going to help to uncover these sub-niches of people who are getting your product. But again, at the end of the day, this scenario, I don't think there's anything different that the seller needs to do as far as with their listing that we haven't already said. Now, at the same time, maybe they learn. I think this is going to open up some new potentials down the road. Like, let's say, Helium 10 starts seeing what the common Rufus things are being said about the product or what's the common queries. Maybe Amazon will make that available for sellers through some API that says, hey, this persona is buying your product.   Well, maybe I would go into my listing and change one of my images to show a pregnant person walking around with these shoes. But again, that's what you should have been doing for years. You know, like when you read your reviews and you notice like I used to sell this or I still do sell this egg tray, and I was reading the reviews one day and people were using this egg tray, this wooden egg tray, to as a serving platter for like sushi and also these chocolates, because you know the holes for an egg tray is very similar I was like I never would have thought that so in that situation, who knows, maybe Rufus would have seen the reviews and saw these images and now, all of a sudden, even though I don't have chocolates or sushi in my egg tray listing, I would be searchable for those keywords. But again, as soon as I would have seen that review or known that people are using my product in a way and this is what I did years before AI. You know cause this was years ago that I did this I went in and I did a reef photo shoot showing other use cases of it and I did one image, or like a quadrant of four images that showed somebody putting sushi in it, somebody putting chocolate in it, somebody putting this and that's, and then I put it in my listing too.   So, I was like I didn't want to wait for Amazon to hopefully index me for these keywords. So again, I just go back to the point that what Amazon is doing is not really making things where sellers are going to have to do something completely different, but they they're helping maybe the sellers who haven't been doing the best practices to get indexed for keywords that maybe they weren't smart enough to put in their listing. Yeah, I mean, I think so.   Kevin Dolan:            What you're ultimately seeing with Cosmo is taking information from Amazon's entire catalog, which includes billions of products, billions of product listings, billions of questions, billions of answers, billions of reviews.   There's a lot of information contained in all of that data, which starts to build a picture of how the universe works, and so, in a sense, you could think of it as Amazon using the information it's learned from existing listings to enhance all listings and build a more comprehensive picture of their catalog.   I totally agree with you that it doesn't change the best practices, and still, I would say it's now even more critical that you are taking into consideration the use cases for your products, the people who might be using it, and accurately describe these in your listings. I think that that is still absolutely the best way to rank for products. I think what it does is it shifts focus from some of those old school techniques that we were probably recommending 10 years ago. It's no longer necessary for you to enumerate all possible customers of a product, but instead focus on the key use cases and the key customers to your products, describe these things as accurately and as naturally as possible. It's not required for you to think of all the ways that you could possibly say pregnant woman. Instead, you can just describe the fact that this is useful for a person who is pregnant.   Bradley Sutton: Outside of Cosmo, Rufus. Obviously, they announced a lot of things at Amazon Accelerate, like Amelia for Amazon sellers. Any comments on other things that Amazon have been working on the AI front? Yeah, I mean I would say Amelia is Amazon sellers. Any comments on other things that Amazon have been working on the AI front.?   0:36:59 - Speaker 2 Yeah, I mean I would say Amelia is certainly interesting. Amelia is Amazon's internal chatbot for Seller Central. You know, I've yet to play with it. I've yet to see anybody who's actually had access to it, so I think it's just an early announcement. Maybe some limited people have access, but I would imagine it's going to undergo the hype cycle that we see for most chatbots, including Rufus. There's going to be a lot of excitement. The initial version will be pretty terrible. It will slowly get better over time.   The question is whether it will continue to receive enough investment to make it into a chatbot product that is useful for people, and whether chat is as natural an interface.   As you know, Seller Central is in and of itself. You know, I think we've spent a lot of time over the past 30, 40 years developing software interaction paradigms, so we have a good idea of what is easy to use software. There is potential that we could be using these more chat oriented interfaces to get to our vague intents that we have in our head a little bit more quickly, but we haven't really proven that out yet, and so I would say Amelia has a very similar potential to Rufus in that it's something that I believe could be useful if it is properly invested in, but the jury's still out on whether or not it's going to be a material impacting to people's workflow as you start to get access to it. I do recommend that sellers give it a try, just like with any of these tools see if it's useful for their workflows, but I'm not really holding my breath on it being revolutionary.   Bradley Sutton: A lot of the recommendations that Amazon gives in Seller Central is. I think a lot of sellers have learned to just ignore them because they're not exactly that useful.   And then. So, if this is, it's like putting lipstick on a pig, you know like sure you could put the AI word up, but if it's being based on something that you don't trust in the first place, you know, might be a little bit of time before we can implement it, but I think that Amazon is definitely moving in the right direction and that Amelia has nothing to do with the customer. You know, like we always say, Amazon is all about the customer, which is true, but I think that's just in itself is a step in the right direction, that, hey, Amazon is doing things that are going to try and help the seller, and that's a trend I've been seeing over the last few years. I think it's a very nice step in the right direction.   Kevin Dolan: On that front, we've definitely been seeing Amazon release features in Seller Central using AI that are more seller oriented, that help sellers to understand their products. They've released their own features for review analysis, which does get some basic, surface level summary statistics that could be helpful for people. I think Amazon is making investments there. However, they're always going to be a little bit step removed from the customer. They're always, at the end of the day, competing with sellers to some degree. There are certain things that they can do, certain things that they're limited on in terms of where their interests lie versus where the sellers lie, and so that's where tools like Helium 10 become much more valuable to customers, and so I do recommend that you look at the full suite of tools that you have available to you, because there's going to be things that Amazon will implement and there's going to be things that they're going to be hesitant to implement, for whatever reason.   Bradley Sutton: All right. Well, Kevin, thank you so much for riffing on this with me. It's something I'm passionate about because I'm all about. I'm not like Amazon, I'm all about the sellers, not about the customers, and so anything that affects sellers or you, you know, if there's going to be some big inherent change in the way that sellers need to do things, then I get very passionate about it. And especially when I hear I don't want to, you know, use the word misinformation, you know out there, but almost like scare tactics or just clickbaity stuff, which I just did in this very podcast with the title of it but with at least, if you're in a clickbait, at least let people know that what the real situation is, because I don't want I've had so many sellers come up to me because of just hearing things where it's like, oh, my goodness, I've got to change everything I'm doing for my keyword research.   I've got to change everything I'm doing for my listing optimization. And right now, the fact of the matter is, no, I'm still doing the exact same things I did last year. There are some slightly different things because there's new rules at Amazon of what you can and can't do and of course, I've switched, but as far as the way I make my listings and I structure it and how I do my keyword research. Not one iota different am I doing it now, and I have had the exact same success with getting to page one on all my main keywords and getting sales for the keywords I think I'm relevant for.   And so I think that's just important to know, guys, that as AI evolves, I'm sure I'm positive there's going to be new things that we might have to do as sellers and stay tuned. We'll let you know what those are, but right now, as long as you've been paying attention to our tutorials the last few years, you're not having to do anything different, in my opinion. So, anyways, thanks, Kevin, let's definitely bring you on in 2025. And you know, who knows, maybe AI will be we'll be driving all of our cars and we're driving like the Jetsons or something. I don't know what's. What's going to happen, but we're going to find out with you next year.   Kevin Dolan: Super excited. Thanks for having me.  

This week's buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. TikTok wants to turn millions of Americans into paid shopping influencers https://restofworld.org/2024/tiktok-shop-influencers-us/ Amazon bundles online shopping of groceries and nonfood items https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/ Amazon Unboxed Updates: Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners) https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw Understand the top combinations of ad touchpoints that drive conversions https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw Build a holistic first-party data strategy with Ads data manager https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw Amazon DSP launches Performance+ tactics into beta https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-performance-plus-tactics/?ref_=a20m_us_wn_gw Create impactful interactive audio ads in just a few clicks with Audio generator https://advertising.amazon.com/en-us/resources/whats-new/audio-generator/?ref_=a20m_us_wn_gw Create high-quality AI-generated videos in minutes https://advertising.amazon.com/en-us/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes/?ref_=a20m_us_wn_gw Make creative development a breeze with AI creative studio (beta) https://advertising.amazon.com/en-us/resources/whats-new/unboxed-ai-creative-studio/?ref_=a20m_us_wn_gw Interactive ads expand availability across streaming TV into Prime Video https://advertising.amazon.com/en-us/resources/whats-new/interactive-ads-expand-across-streaming-tv-into-prime-video/?ref_=a20m_us_wn_gw Understand the value of new-to-brand shoppers beyond immediate sales https://advertising.amazon.com/en-us/resources/whats-new/long-term-sales/?ref_=a20m_us_wn_gw Maximize your campaign impact with the new Amazon DSP experience https://advertising.amazon.com/en-us/resources/whats-new/new-amazon-dsp-experience/?ref_=a20m_us_wn_gw Don't miss out on the details of upcoming online and in-person events designed to sharpen your e-commerce strategies: Freedom Ticket Webinar - http://h10.me/ftoctober Meganar - http://h10.me/meganar Winning Amazon Advertising Strategies - http://h10.me/adsoctober Sydney, Australia Event - http://h10.me/sydney Milan, Italy Elite Workshop - http://h10.me/milan Dubai, UAE Event - http://h10.me/dubai Whether you're new to Amazon or running large-scale brands, these updates are sure to provide valuable insights and opportunities for growth. Listen in as I break down these developments and what they mean for you as a seller. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Etsy is THE WORST! 05:38 - Amazon Bundling Change 06:44 - TikTok Influencers 08:23 - Amazon Shopping Test 09:59 - Compliance Fast Track 10:31 - FBA New Selection Perk 11:30 - Large & Heavy Returns 12:15 - Online Events 15:19 - Sydney, Australia 15:49 - Milan, Italy 16:30 - Dubai, UAE 16:51 - Amazon Unboxed Recap ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: The Project X account was unceremoniously booted from Etsy this week. There's been a huge change. For those who do bundling on Amazon, a complete guide of the 15 updates announced at Amazon Box this week. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories and goings on in the Amazon and e-commerce world. We also give you training tips of the week and give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Today is going to be almost all news, guys, because we've got like 24 different news articles to talk about due to the Unboxed conference that was held this week, and we're going to get to pretty much every single announcement that was done at Unboxed. And also we got some cool online events that you guys might want to participate in, so make sure to stay tuned for that. Let's go ahead and hop right into the news.   Bradley Sutton: I wanted to tell you a story. I got this email this week from Etsy for the Project X account. So you guys know Project X is where we sell coffin shelves and egg trays and you know these. Actually, most of the products qualify for Etsy. All right, because you've got to either design it in the USA and slash or it's not. It doesn't have to be both. Or have you know a member of your own shop is the one who is putting it together and it's not like you know mass production, you know line and the products on project X that qualify.   Bradley Sutton: Um, I've been selling on Etsy for like five years. You've probably heard me talk about it, sold maybe a hundred thousand dollars worth over the years, and so what happened was I got this email this week and it said the following hey, how cool is that store? We've reached out that you've got listings that were not in line with eBay's creativity standards. All right, blah, blah, blah, blah, your account has been permanently suspended. I'm like what? Like? First of all, you guys should know who we are. We're Helium 10, guys Like we're not trying to like game the system or something. We're trying to like actually promote Etsy by having an account. We're not trying to make money, we're trying to like, promote people to sell on Etsy Now, of course, and so you should let us do whatever we want. No, but we're 100% in compliance.   Bradley Sutton: And they just send this list like nonstop or this just like big long thing of can't sell on Etsy anymore. You can still ship pending orders. You may see a delay of getting paid up to 180 days and at the very end it says if you think there's a mistake, duh, you may be able to file an appeal with Etsy. Here's how it works. So, of course, I filed appeal and then I went through the questionnaire. I send them video proof. I'm like, guys, we have not violated one policy. I mean, there's thousands, tens of thousands of products on Etsy that are clearly not in policy. Not how, not how cool is that project X stuff? So, uh, you know, I I showed them details, like showed that it was our shop making it.   Bradley Sutton: You know, like even videos of myself. Uh, you know, I showed them details, like showed that it was our shop making it. You know, like even videos of myself, you know, helping to make some of the products. I actually showed the original Project X videos. I was like, hey, we actually did a reality TV shows that shows when we're designing this product in the USA. You know, kind of like your policy says got to be designed in the USA. Here's some proof of that.   Bradley Sutton: And then I told them I was like no, maybe you didn't know, but like we're an educational platform here, we don't make tools for Etsy at Helium 10, but we liked helping people to sell online, submitted it and then two days later get this message. It says this is Etsy's trust and safety team and we're like Etsy's dumb and dumber team. But anyways, we appreciate you taking the time to file an appeal. No, no, you really don't. After careful consideration, no, I'm pretty sure you did not carefully consider anything. We've determined your account does not qualify for reinstatement. We performed a comprehensive review. No, you did not and we're unable to further reconsider. You know they don't allow me to say anything. I can't talk to anybody. There's like no, but no customer support to reach out to discuss I mean this whole process of this, not one person to reach out. So, anyways, my point is yeah, you're not going to see me here promoting etsy to for you guys to sell on etsy. I've done that before. But then also those of you who are selling on ety and you do get, like these notification warnings. You know, maybe do a little bit more than me as far as trying to get somebody on the line to talk to you to see why in the world you're getting these notifications when you're if you're fully in line with their requirements.   Bradley Sutton: Who have bad? You know, I hear bad experiences all the time with Walmart, amazon customer service. Everybody always has complaints. Guys, it could be worse, right? I've not seen a worse experience with customer service than Etsy. It was kind of funny. At the bottom of the email it says their address and I was like wait a minute, 117 Adams Street, Brooklyn, new York. I looked it up Sure enough. Coincidentally, 27 years ago when I lived in New York, I actually worked down the street there in Brooklyn Heights and in that building, 117 Adams, where Etsy's headquarters is I used to give tours at that building. That was part of my job. It was a printery in those days and I'm like, wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress. Wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress, that doesn't even matter, I'd love to give a tour there. Now, look at this here we have customer service representatives who have no idea what Etsy's policies are. No, I'm sorry, I'm just a little bit bitter here, but anyways, let's move on to other news here, the first article of the day.   Bradley Sutton: This is kind of big actually for a lot of people who do bundling. It says updated product bundling policy for consumables. All right, so, effective October 14th, you can only list bundles that are created and offered by the original manufacturer. So what does that mean? Let's say I've got a blue diamond almonds here and I've got Wetzel's pretzel nuts or pretzels, something right. Well, what you could do in the old days was you could go and put them and make a new bundle, all right, like Blue Diamond Almonds and Pretzels, and this is my Bradley's Amazing Snack Box brand, and there's no problem, I can have products. But now you can no longer do that going forward. All right, this was a big strategy by people who do bundles and didn't want to like have to compete with just the blue diamond. You know, uh, the blue diamond brand, right, you just put under your own brand and differentiate yourself by maybe offering other products. But you are no longer going to be able to do that. So check your seller central dashboard. That's kind of going to affect a lot of people out there who do, uh, certain kind of bundling.   Bradley Sutton: Next article is from restoftheworld.org and it's entitled TikTok wants to turn millions of Americans into paid shopping influencers Super interesting article that talks about the promotions that TikTok is doing to get more influencers out there. And guys, let me just tell you that this thing works from sellers. It was funny. I was talking to my family the other day. I had set up a TikTok shop account on the Project 5K Not even the Project X one, my Project 5K Amazon account or products and I only put one on there and I just wanted to go through the process. It was like a month ago and I sent our product like a sample to some influencers. I chose maybe like a maximum of like eight different people, maybe it was only five and then I forgot about it. Right, I was just like, okay, whatever. Now again, as you guys know, I don't ship my own products for my factory, my family or my factory, my warehouse, my family handles all of that. And then I was just looking at some report and the TikTok was like what? We sold 23 of these products in the last couple of weeks. I didn't promote it at all, other than sending it out to these influencers on TikTok. So again, that is, the way to success on TikTok shop is through influencer marketing. It's kind of an interesting article that talks about that. There's going to be stuff you know from Helium 10. Look forward to that. That might help with that in the future, not only for TikTok but also Amazon influencers too. It's a great way to make extra money yourself as sellers or newer sellers trying to make extra money, or you're an experienced seller and you want to. You know you should want to reach out to these influencers that are on Amazon. They can make unboxing videos and things and other UGC for your products, all right.   Bradley Sutton: Next article is from retail dive.com and it's entitled Amazon bundles online shopping of grocery and non food items. All right, so this is a test that they're doing. I think it was in Arizona where you could like actually order Amazon fresh products, whole foods and your Amazon in one shopping cart experience and then get like everything like a couple hours. Now, you know you might think, well, how does this? How is this going to affect me? I don't sell in Whole Foods, right, but it's an interesting advantage for Prime members and another benefit of being a Prime member. You know, in the past you'd have to physically go to Whole Foods perhaps. Maybe use the Amazon Fresh subsection to make just an Amazon Fresh grocery order. And then your third thing would be hey, let me order a couple of things from the Amazon Prime app, and then now there's three different deliveries and so Amazon is testing. Hey, can we give Prime members who live in certain regions the ability to just do it all in one shopping experience, saving customer time and money? This, I think, would be good for us Amazon sellers. Obviously, we're not selling Amazon Fresh or Whole Foods, but how many of orders maybe the person decided you know what? I'm just going to go in person to whole foods and let me just get my other items, like the snacks that maybe they could have gotten on Amazon, that maybe you carry. Or you know what? I'm going to go to a whole foods and let me go next door to Walmart to pick up. You know the toilet paper I need, right, maybe you sell toilet paper, but now your Amazon Prime order might get the order because people are trying to buy in this little bundle. So you know, this is not a hashtag game changer or anything like that, but I think, a good move by Amazon that will help sellers down the road if it's picked up by customers.   Bradley Sutton: Next article is from your Seller Central dashboard and it's entitled Make Product Compliance Easier with Compliance Fast Track. We talked about this. This is one of those announcements at Amazon Accelerate, and now this is one of those ones that's now available. So check your dashboard, because now in such product categories as electronics, arts and crafts, you are now going to be able to get your compliance documentation in a more automated way instead of having to one by one do it. So for more information, if you're in one of those categories, make sure to check that on your dashboard.   Bradley Sutton: Another program that you might not be aware of is called the FBA New Selection, and now there's a new benefit from this program and, effective last month, they're going to offer now a 25% discount. I don't know why they're just mentioning it now it was available last month, but it just got announced yesterday or day before where you can get a 25% discount on Vine for your eligible new products If you are in FBA new selection. Now I would go into that article and it actually links to the knowledge base about FBA new selection, like wait, who qualifies for FBA new selection? What are the other benefits? There's actually a lot of other benefits, more than just a discount on Vine. You can actually get a 10% rebate for sales on eligible ASINs. You can get free monthly storage, and so this is a program. If you have not heard about it, check your Seller Central dashboard. Go through to the knowledge base article on Amazon Seller Central about that and get some more information. Next article going back to the seller central dashboard, again, a seller fulfilled prepaid returns are now offered through UPS for large and heavy items, right, so that wasn't available to do UPS before, and so if you are selling a large and heavy item, make sure to check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Amazon has some new programs in place that you need to be aware about, because now buyers are going to automatically be able to trigger some of these returns, and so you might all of a sudden start ending up with, you know, with like 50 refrigerators. If you sell refrigerators in your warehouse, you're like, where did all these return refrigerators come from? I never got returns before, but it might be part of this new program, so make sure to check that out if it affects you.   Bradley Sutton: Now, before we get into Amazon Unbox, a few on and offline events I think are really good for you guys to know. About the online ones, obviously, anybody can register for All right. The first event is actually tomorrow, the 18th, at 11 am. It's going to be a our monthly freedom to get workshop where Kevin King brings on an expert to do an advanced training for Amazon sellers, and this one is going to be entitled why Branding has Always Been your Biggest Marketing Problem and how AI Will Solve it All right, so, completely free workshop. If you guys want to register and watch it live, completely free workshop. Um, if you guys want to register and watch it live, uh, you can go to h10.me/ftoctober. F T for freedom ticket.   Bradley Sutton: Next online event is something I haven't done in years. How many of you guys out there remember Meganar? You guys remember that I did like a Meganar. It's like a mega webinar years ago. It's probably been like five years where I went live for 16 hours straight. It was insane. They wouldn't let me go live 16 hours again. But this Monday I am going to go live, this time with the help of Carrie and Shivali and others, and I'm going to have maybe 10, 20 guests on the show. We're going to go live from 7 am all the way into 2 pm Pacific time. So we tried to pick some times where different people can hop in, hop off, and the basic theme of it is tips from top sellers that we're going to be inviting on on how to really have a great Q4, have a great Black Friday to Cyber Monday, cyber Weekend, cyber 5, and some tips that are really going to help you in the coming weeks. I've invited a really wide variety of sellers with different experiences that they're going to be giving their top tips throughout that. We're also going to be trying to get money live back from Amazon because, remember, the deadline is going to be in a couple of days for that. So we're going to be doing some of that, like we're trying to get up to maybe $500,000 back. We're going to have prizes, like like trivias and giveaways with swag. It is going to be a fun time. So to register for that, go to h10.me/meganar.   Bradley Sutton: All right One. The very next day, on Tuesday, we are going to have a special workshop with Destiny about AI advertising, something new that Helium 10 has, and Destiny has helped optimize a little bit and she has some cool templates that are going to help for Q4. So it's kind of like continuing the conversation about Q4 and how to get your advertising ready coming up, how you can now set up campaigns in seconds with a new tool that you might not know is available to you without even having to buy this tool separately. So it's going to be pretty cool. That's going to be Tuesday of next week. If you want to join that, go to h10.me/adsoctober.   Bradley Sutton: Now some in-person events that I think are, uh, you should go to. I'll be at almost all of these and would love to meet you guys and hang out. The first one is coming up is going to be October 31st this month. I think that's Halloween. I'm not sure if they do Halloween in Australia, but it's October 31st in Sydney, Australia. Uh, I would love to see you guys there. It's an Amazon event, all right, this is like made by Amazon corporate in Australia, h10.me/sydney. If you guys are interested in going, I think it's a free event, all right. So would love to meet and hang out with you guys there my very first ever trip down under, so it'll be great to go there.   Bradley Sutton: Next event will be in Milan, Italy, November 11th. This is an elite workshop, but it's open to everybody. Elite members go free, but instead of $400, we are doing a special where anybody can go to this high-end elite workshop for only 89 euros. It's going to be in Milan, Italy, h10.me/milan. It's going to be with Avast. We're going to have some great speakers. I'll be speaking there my first time speaking at Elite Workshop this year. We'll have Mansour from Incrementum Digital coming from Canada, We'll have George from ClearAds coming from the UK, Jana from Serbia we have a very international speaking group and I definitely think you guys, um, should make it out to that one. And then last will be a December, the 4th I believe and fifth in Dubai. I'll be speaking at a pretty big event over there and that is h10.me/dubai. It's called World EF, Dubai event, so there's going to be a bunch of people speaking there. It'd be great to meet you there.   Bradley Sutton: All right, now let's get into Amazon Unboxed and this is probably going to be your biggest or the most comprehensive recap. I hope so. I wasn't even there, but I really tried to read up on all the articles and what people were writing to get a good kind of like picture of what happened at Amazon Unboxed. I was able to go last year, but this year didn't make it. So let's go ahead and hop into it. Some of this stuff, guys, is a little bit in the weeds. It's a little over my head, like I'm not a professional advertiser. Obviously, I spend $100,000 a year on advertising, but I don't consider myself, like you know, some advanced person who does DSP and all these things. As a matter of fact, I don't think I spend a hundred thousand dollars more. I'm probably down to like $70,000 this year. But anyways, let's go ahead and hop into it.   Bradley Sutton: The very first announcement was Amazon Marketing Cloud, AMC. The next few ones are going to be all about AMC. That was like a big theme of. Unbox says AMC eligibility expanded to sponsored ads advertisers Me I have never used AMC Before. You would have to have DSP to be able to use that or work at an advanced agency and things. That wasn't me. Helium 10 didn't have AMC before. Helium 10 is going to have AMC, so be looking forward to that. But basically, what AMC is? We're going to have some training on it at that Destiny workshop for PPC next week.   Bradley Sutton: It says AMC is a secure, privacy, safe and cloud-based clean room solution. Like you might be a clean room solution, what the heck I? My room is clean. It's not that kind of clean room, all right, so this is like I said. It's going to get into the weeds here for some of you, but make sure to stick through all of these announcements because they're important. A clean room solution in which advertisers can easily perform analytics and blind audience across. They're using like fancy language here pseudonymized. I love it. See, is that a word, guys? Pseudonymized. Come on, amazon, with your press releases. You got to use better words than this. Like us, illiterate, not well-educated people like myself don't understand words like pseudonymized signals, including Amazon ad signals as well as their own input.   Bradley Sutton: But this is going to be interesting, guys, because, like here in this article, it says why is this important? It says with this launch, we're democratizing AMC insights and actions, because before it used to only be available in DSP, but now, basically, you guys are going to understand the buyer journey a lot more and it's going to allow you for different targeting. Speaking of AMC, another article that they announced was AMC marketing cloud audiences can now be used in sponsor ads. So that's critical. Like I said before, you could only use it for, like, DSP and things like that, or just, just, you know, like for data gathering, but now, uh, you're going to be able to take the audiences that come from AMC and actually use it as a target audience in sponsored ad campaigns. All right, so make sure to check, by the way, every single one of these articles I'm doing. I have linked in the comments below to the specific article where Amazon goes a little bit deeper into it. So make sure to read it.   Bradley Sutton: But why? Amazon says it's important, says, with AMC, advertisers are going to get an in-depth understanding of customers journeys across Amazon ads, media and channels. This launch helps advertisers take action on these insights across Amazon ads versus media and channels. This launch helps advertisers take action on these insights across Amazon ads, versus previously only in Amazon DSP. It says, for example, an advertiser can build an audience similar to their high value shoppers to expand the reach of their campaigns or to re-engage audiences reached through Amazon streaming TV campaigns. Through this launch reach through Amazon streaming TV campaigns. Through this launch, advertisers can leverage granular AMC insights to more efficiently move customers along their journey down the funnel.   Bradley Sutton: All right, so, again, like I said, some of this stuff might be a little bit over your head, some of it's over my head, but this is something that we're going to break down for you guys. We're going to be educating you guys a lot about what exactly is AMC, how can it be used, even by, you know, smaller sellers out there, where before it was only used by, like, very big companies? Next, unbox release increase engagement through audience bid boosting for sponsored products and sponsored brands All right, so this will allow advertisers to reach and engage audiences that they define and create. So, for example, you are going to be able to create custom audiences that you were not able to do before, such as shoppers who have not previously purchased their product, shoppers who are exposed to a streaming TV campaign. You're going to be able to adjust bids just like you would like in a regular campaign, and so this bid boosting is going to again be tapped. This is another one of those AMC announcements. This is part of this whole AMC. Remember, AMC is not just about this clean room thing, but it's about it's about, you know, seeing people throughout the funnel. All right, so I'm not going to go too much more in depth in this article. If you want to learn about all of these AMC stuff, make sure to check out the article that's linked to below.   Bradley Sutton: Next one is introducing new product campaigns from Amazon ads now available in the U S. All right. Uh, it says brands selling on Amazon now have full funnel advertising solution to quickly introduce their latest product innovations to customers. So another way they referred to this, I guess that unbox was kind of like. This is a like a product launch, kind of like a campaign, and it says this managed service provides data driven media plans leveraging a curated set of 1P and 3P audio video device and display inventory. All right, so this is not for the faint at heart or for me. Maybe you know launching a coffin shelf that I want to sell maybe 10 units a day of no, this is obviously for bigger customers.   Bradley Sutton: Now look, if you just look at this visual example those of you watching on YouTube you'll see here, here is this kitchen smart coffee maker, and then you see a huge ad, like on the Amazon homepage, right, and then now you see a ESPN app where you're going to see an ad. You can you can barely see it there, but you can see there's Caitlin Clark doing some kind of highlight right, and then right above that, you see an ad for this coffee maker. And then you see the ESPN desktop app on a computer and the customer is seeing that same ad. And then now it looks like somebody's watching streaming TV maybe Amazon Prime Video or something and then they see a full 15 second ad of this kitchen smart ad. And then to the right, now you see this Alexa device and that same ad is coming up there. And then, uh, the last one here. This looks like I guess it's like Twitch or something, so maybe they're watching a Twitch streamer and then they see that same ad. So now this is going to like be this, this, this thing that Amazon is like providing as a solution where you don't have to come up with. Hey, what, what's my strategy for getting my initial push out there. We're going to go ahead and handle all of that for you. So, again, if you want more information on that, make sure to check the article that is linked to below.   Bradley Sutton: Speaking of sponsored TV, a new sponsored TV releases make it easier than ever to reach relevant audiences and measure performance. Was this next announcement All right? So last year at Unbox, they really talked about sponsored TV a lot, and now we're about a year into sponsored TV and now there's more features that are coming up here. So the new thing is that now there's going to be lifestyle and life stage audiences that advertisers are going to be able to use, audiences that advertisers are going to be able to use. So it's not like hey, let me just make an ad and let me just target replays of the walking dead or something like that. No, like, amazon has all these audiences that they have based on all their information. For example, a couple of things that they give here is like outdoor enthusiasts or environmentally conscious shoppers they give us an example of, and so it's not just a matter of like, hey, let me just throw up this TV ad and target TV shows. But then it's like let me target these TV shows, but then only the people watching it that are outdoor enthusiasts, right, so there's gonna be some really interesting stuff, as Amazon kind of like makes media advertising digital media advertising, uh, tv media, uh a little bit more accessible to the common folk like me. I'm still not sure I'm ready for that yet, but Amazon's getting it closer to make that more accessible to me.   Bradley Sutton: Next one is deliver more relevant ads everywhere, independent of ad IDs, with ad relevance All right. So it says ad relevance. What is that? It's an innovative approach to deliver relevant ads for all products and services advertised through the Amazon. DSP All right. So since this is about DSP and I don't know too much about DSP and not many of you are using it, I'm not going to go too in depth here, but anybody who is using DSP out there make sure to check the article about some of the details on this one, because there are some new enhancements, definitely for you.   Bradley Sutton: Next one here I think a lot of you might find interesting. It says understand the top combinations of ad touch points that drive conversions. All right, that's something I think everybody wants to know about. All right. So conversion path reporting shows the ad touch points on the customer's 30 day path path to conversion, starting with purchases. It's going to be available in both sponsored ads and DSP, all right, so it's going to be able to allow you to see the most frequent and efficient customer paths.   Bradley Sutton: For example, some of the examples it gave was maybe the first time somebody got exposed to your brand was through a streaming TV ad, and then they happen to see next the display ad, and then they saw a sponsored brand video ad and then they saw a sponsor brand video ad and then they saw a sponsored product ad, then they saw a sponsored video display and then they purchased the product. Right? Maybe another kind of like flow is something different. Maybe it was a they only saw a sponsored video ad and then an audio ad from like audible or something, and then boom, went to purchase. Now let's say that that one was working a lot better. Well, that all of a sudden means like hey, you know what? I'm not going to go spend all this money trying to get that customer through that six stage step of the customer journey. Let me double down on this sponsored brand video to audio DSP ad, because that's like my quickest way to get to that purchase.   Bradley Sutton: I mean, that's just a random example there, but before could, could we see this? No, like we, we we speculate, right, like sometimes, uh, we have sponsored brand video ads or display ads that you know, maybe, uh, RoAS or ACoS and things like that are not that great, right, but we still do it because it's more of a branding play. We're like no, I need to get in front of customers more. I want them to see my brand so that by the time they see my sponsored product ad or some like on page ad or just an organic purchase, it makes them more likely to go ahead and purchase my product, because they've been conditioned to kind of like, see my brand and think about purchasing it before, right, so, but you didn't really have visibility as a regular seller, at least we haven't had visibility to see how that purchase journey works through the ads, and so this is going to be something cool. I think that will allow us to do that. All right.   Bradley Sutton: Now the next few. I'm just going to kind of skim over a little bit, because once I got to this stage, maybe your head is hurting as much as mine with some of this, how deep some of this stuff goes. But the next announcement was entitled build a holistic first party data strategy with ads data manager. All right, so ADM ads data manager is a new standalone offering that simplifies and streamlines the process of first party data management through Amazon ads tech. All right, um, this is going to be for DSP or AMC. Um, again, most of that doesn't affect you guys yet, so if you're interested in that, make sure to check out the article.   Bradley Sutton: Speaking of DSP, one more article that they had talked about is entitled the Amazon DSP launches performance Plus. It's a little fancy name. Almost sounds like something that helium 10 would call something. This is your new Performance Plus Cerebro tool, but anyways, amazon took it before us Performance Plus Tactics into Beta. Now, for those of you who are doing display online video or streaming TV, with a conversion KPI of ROAS for endemic advertisers or CPA for non-endemic advertisers, you're going to have this performance plus tactic available, and if that was just sounded like a whole bunch of gibberish to you, this article is probably not for you, like it's not for me, but for those of you, I know we've got some nine figure sellers out there that are really into this stuff. Make sure to check out the article link to for that I wanted to make sure to include everything, because I know we have listeners out there that are brand new on Amazon. Keep listening, guys. We got stuff for you too. We have listeners who are nine figure sellers. I want to make sure I give stuff that is relevant to everybody. More unbox announcements.   Bradley Sutton: Now, this was interesting and something I hadn't considered. I alluded to a little bit earlier about audio ads, right, so this is entitled Create Impactful Audio Ads in just a few clicks with Generator. So these next couple announcements have to do kind of like with AI. So Audio Generator leverages generative AI capabilities to turn products into interactive audio ads in minutes for the ad to cart call to action. All right, so you might not have thought about audio ads or thought about adding, you know, like, maybe, fancy audio to your, to your video ads. But with this audio generator, there's a cool demo here that you guys make sure to click on the article and then go watch this demo here. But you're going to be able to choose your product and then use AI to generate audio including, like you know, add copy, like you can get somebody with a British accent to read some kind of script that you have and you not have to go like go hire a professional voice actor for some of this stuff. So really interesting stuff.   Bradley Sutton: Speaking of AI, another thing that Amazon announced uh, this was something that was actually originally announced at Amazon accelerate, so I'm not going to go too deep into this, but it says create high quality AI generated videos in minutes. And it says Amazon ads has introduced a new powered video generator, currently available for use in sponsored brands campaigns. You guys already heard us talk about this at Amazon Accelerate, but another cool demo is on this video in our link below, so make sure to check that out. The last AI update for Unbox is called make creative development a breeze with the AI creative Studiobox. Is called Make Creative Development a Breeze with the AI Creative Studio, which is in beta. So this is AI Creative Studio is a centralized experience that combines AI functionality with expert level controls All right.   Bradley Sutton: So this is a new kind of like homepage where you're going to have the studio, the sandbox and the inspiration gallery In the studio. It says you're going to gain access to a suite of tools that can be used to transfer your concepts from in progress to design complete. You know, you can like start with a picture of a cup and then, all of a sudden, you put it in this like crazy background and choose different backgrounds you can have different effects and different lightings and then you're going to be able to generate that image. Now, with the sandbox, you're going to be able to test out new features, like, maybe you take one of those things that was just an image before and then now you're going to be able to animate the image. You know, like, if you remember, in Accelerate they showed how you can make smoke coming out of a or not smoke, but like steam coming out of, like a teacup or or coffee, right, so that's kind of cool. And there's also going to be the inspiration gallery where you're going to see examples of AI generated content. Uh, and then you can actually like, click these If you like, like, hey, like, I like this vibe right here. I like, I like this, the way that they did this headphones here I want to be able to do that to my product. And then you're going to be able to like, choose these kinds of like templated things or examples and then apply it to your own products. All right, so this is one of those ones. Guys, you do need to click into the article where this was announced, because I got the link for you in order. If you want to join the wait list, all right if you want to join the wait list for this AI creative studio, because not everybody's going to be able to get into this right away. So make sure to find whatever article this is about the AI creative studio in the comments below and check it out.   Bradley Sutton: Only a couple more uh unbox announcements. Uh, the next one is called interactive ads expand availability across streaming TV into prime video. Right, this was, uh, we had an article about this before in the weekly buzz. But you know, sometimes you might think of when you see commercials on TV regular TV, right, that's all. It is a commercial, like a Superbowl commercial. You see a GoDaddy website, or you see you know, chips, or Michael Cera showing his CeraVe lotion, or whatever, right, but what, what does? How does that help the advertiser? Well, the only way it helps lead, leading to an immediate sale, is maybe they go on Amazon or they go somewhere else to the store later on the day and they go buy that product. Right, but now, on prime video, you still can do just generic ads, but now there's going to be shoppable ads, all right, so you can see a 15 second ad on prime video as an example here, and then it'll be like you know you're not in your computer but it'll say, hey, just hit OK on your TV remote and you're going to buy the product, like if it's connected to your Amazon account. So now, all of a sudden there's going to be like a direct connection where somebody doesn't have to go and pause the video to go buy a product. Just by hitting like OK on the remote they're going to be able to buy some products that you're advertising on Prime Video. So make sure to check this article. That could make streaming TV a little bit more lucrative for some of you.   Bradley Sutton: Last couple, I'm just going to breeze through here. There's a couple new metrics here. One is called long-term sales, and long-term sales RoAS, is the acronym LTS RoAS. I guess they're getting crazy with these. These acronyms are already, like you know, 10 letters long here. But anyways, this is going to be interesting because it's a historical 12 month return of a given customer engagement with your brand, right, you know, like there's an attribution window right when you know like, let's say, something has a 14 day attribution window.   Bradley Sutton: Somebody clicks on something on Monday and a week and a half later they buy it. That original click gets attributed with that sale from that ad. Right, but let's say somebody clicked on it but they don't buy it in two weeks, maybe they four months later or something. They buy the product. Have you ever had any visibility into that? That purchase can be tied all the way back to that original click. No, you have not been able to do that until now. All right, so this is going to be something cool. This LTS ROAS uh is going to be able to allow you to take a look back even, uh, throughout a year to see, like, how your ads are doing. So make sure to check the article for more information on that.   Bradley Sutton: And then, last one is DSP has a new experience. So if the whole DSP page for those are like UI of their homepage has been completely redone, I guess I wouldn't know the difference because I never saw the old DSP page part. But for those of you who use it, go ahead and check it out and see if you like their new UI. That is it. Believe it or not? Guys, for Amazon, unboxed and all of the news and events this week. Obviously no time to do our normal training tip of the week or our new feature alerts. We'll have to save that for next week. We actually got some pretty amazing things coming for you guys. By the way, as guys hope, you enjoyed this in-depth coverage of all the goings on in the news this week. Make sure to tune in next.  

In this episode, I'm joined by a special guest, John Li, co-founder of PickFu. We connected at this year's Amazon Accelerate, and I'm excited to dive into the story behind PickFu. John shares how PickFu started and how Amazon sellers can use the platform to validate their assumptions and make data-driven decisions. Whether you're testing product ideas, listings, or creative strategies, PickFu can help you get valuable feedback fast.   Try PickFu today: https://www.pickfu.com/#_r_amzwithandy   ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Join us for an insightful journey with Joe Sanhanga, a remarkable e-commerce entrepreneur generating millions annually through unique and high-priced products. Listen in as Joe shares his inspiring story from his roots in Zimbabwe to his educational pursuits in the UK and the US, ultimately landing in Las Vegas. His journey began on platforms like Shopify and WordPress, selling distinctive items such as African-style swimsuits and nano tape toys, before discovering the immense potential of Amazon's FBA and FBM models. Through their conversation, Bradley and Joe emphasized the transformative power of networking at conferences like Amazon Accelerate. Explore the strategies behind Joe's successful transition to selling on Amazon, starting with assisting a soil business during the pandemic and leading to the creation of "Wonder Soil," a private-label product on Amazon. Joe's ventures into innovative products like tanning lamps, vitamin D lamps, and seasonal depression lamps highlight the importance of team collaboration and strategic Amazon sales optimization. With aspirations to surpass a $30 million run rate, Joe shares valuable insights into leveraging Amazon's platform to achieve extraordinary growth in niche markets. Discover the challenges and tactics involved in marketing high-priced products, like a $599 lamp, in a competitive landscape dominated by lower-cost alternatives. We discuss the advantages of having larger margins for experimenting with keywords and bidding strategies, alongside the creative approaches necessary to maintain product visibility amidst Amazon's policies. Joe also shares his experiences optimizing advertising strategies, managing warehouse transitions to Amazon's Warehousing and Distribution system, and utilizing tools like Helium 10's Adtomic to automate and enhance PPC strategies. This episode provides a comprehensive view of the perseverance and innovation required to thrive in e-commerce, offering inspiration and actionable advice for sellers at any level. In episode 604 of the Serious Sellers Podcast, Bradley and Joe discuss: 00:28 - E-Commerce Strategies and Global Perspectives 04:54 - Amazon Product Sales Success Story 05:41 - Amazon Brand Growth During COVID 11:37 - Strategies for High Price Point Products 11:50 - Product Pricing and Brand Strategy 15:23 - Optimizing Keywords for Product Sales 18:21 - Amazon Advertising Strategy Discussion 19:14 - Managing $120,000 of Ad Spend With Adtomic 23:49 - Amazon PPC Management Strategies 27:52 - Optimizing Ad Placements to Lower ACoS 30:51 - Pricing Strategy Impact on Sales 32:45 - Warehouse Cost Savings and Amazon Advertising 34:28 - Inventory Management for Amazon Sellers 38:14 - Optimizing Amazon Listings for Conversion 41:17 - Online Presence and Networking ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we talked to a $30 million a year seller who is selling, and has sold, some of the most unique products I've ever heard of, including one at a $600 price point, when everybody else is priced at only 40 bucks. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. In my travels recently, one of the things I like about going to conferences and it's what I always tell people about is that you know you can meet different people, network with people and find out about their story, and that's kind of like how I structure this whole podcast. But then I actually did that recently at Amazon Accelerate and I'm glad I did it, because I'm glad I did it. As I went to this one mixer that they organized and I was at first, I was like, oh man, I was so drained after that day and I'm like, oh man, it's gonna be a crowded place. I don't like to be in crowded places, but you know what? I'm going to hop on this little lime scooter from my hotel and go over to this restaurant where the event was and I was sitting down talking to some people at the table and then I met today's guest there, Joe. How's it going?   Joe: I'm going good. Thanks for having me on.   Bradley Sutton: Awesome, awesome. Now, you said you're in Vegas right now. Right?   Joe: Yes, we're in Las Vegas, Nevada.   Bradley Sutton: Now, that's not a typical Vegas accent you've got. So where were you born and raised?   Joe: Yeah, so I was born in Zimbabwe, raised as well in Zimbabwe, then I moved out to England where I spent a lot of my time there doing some education and stuff and then I got tired of the cold being a Zimbabwean.   Bradley Sutton: You went to the opposite, then if you went to Vegas, I cannot imagine a more opposite than cold place.   Joe: Oh yeah, 100%. I just went on to Google and I was like okay, I want to go somewhere in America, but I need to find somewhere warm. And I think the first thing that came up on the search was Death Valley, but there was nothing over there. So the second thing was Phoenix and Las Vegas. So, I eventually found myself in Las Vegas just because of the ease of doing business. Ability to meet people here is really good.   Bradley Sutton: And did you go to university uh over in UK or in the US?   Joe: yes, I did university in the UK as well as in the US, so I got an accounting degree back in uh UK um and then in the US, I did a um was a business management degree with some entrepreneurship uh additional to that   Bradley Sutton: was it like a unlv or?   Joe: I know this was in um in Phoenix in ASU, yeah.   Bradley Sutton: ASU, uh, Sun Devil right? Joe: yes, sir, okay, there, you see it.   Bradley Sutton: I always test my I don't know. I'm not going to ask you any kind of mascot because from England I don't know anything about England schools, but I know most of the US schools have mascots here. Actually, I'm wearing a. We'll talk about this later. I'm wearing a mascot from a minor league baseball team is my hat. This is called from nearby to Arizona is Albuquerque Isotopes. But the reason I use this today was because this is very similar, this logo, to our Helium 10 Adtomic logo. I know you and I were talking about Adtomic, doesn't it look like the A from Adtomic yeah,   Joe: it actually does. Now I see it when you mention it.   Bradley Sutton: So that's why I wore this on purpose. There's a method to my madness, but anyways, before we get to Adtomic, talking about Adtomic, I just want to talk about your e-commerce journey. So when you graduated from, after you know, there at ASU, did you get into e-commerce at all, or at what kind of?   Joe: So this was actually still back in England , around 2017 is when I kind of got first into my e-commerce kind of journey, which was on Shopify. Specifically, Shopify and WordPress was where I started out and I bought a random course of somebody online, learned all about basically advertising from like Facebook, from Instagram, from Google, sending it to this website and landing pages that we used to do. And then, within being in that realm, I started hearing this FBA term being thrown around.   Bradley Sutton: What were you selling on Shopify in those days?   Joe: Oh, so I remember we had to go at, we did these other swimsuits that we did African style print swimsuits, and then we also went on and started doing it was like these little tape toys, sort of like double-sided type tape. Yeah, exactly so we were doing those. It's called nano tape, um, so, yeah, that's basically how, how that started and then,   Bradley Sutton: and then that's when you, when you kind of like, learned about the amazon, uh potential.   Joe: So I heard, obviously, being in that space, I started hearing this word FBA being thrown around uh, the acronym, and you know. Then I went on Google, searched up, okay, what is FBA? And it's some sort of Amazon selling thing. Okay, and then there's FBM as well. So now I'm like, okay, there's these two terms, what is this all about? And that's basically when I started doing my research and I was like, okay, this Amazon thing seems to actually have some stuff to it. And at the time I think the platform is not the way. It's so different now, because sometimes I've got screenshots of my old dashboards and it just looks completely different. So, yeah, that's how I basically then started with Amazon.   Bradley Sutton: Did you start selling like your own account, you know, on Amazon, start selling your own products, or did you just start working for other companies that were selling on Amazon?   Joe: Yeah, so to begin with I was working with this other lady. She basically had soil and the way we actually started working together was I created a website for her, put on Shopify, to sell the soil, and then she was bagging up the soil to try and get it to consumers, because her business was mainly sending thousand-pound totes to farmers. But she said, how can I get this you know three-pound bag to people that are at home and want to grow some plants and what actually it was? This was around 20.   Bradley Sutton: Soil on Amazon, man, when you think you've heard it all.   Joe: It's called Wonder Soil. It's actually one of the rivals to Miracle-Gro and we actually I actually raised it to get the Amazon choice badge. We were on Business Insider as one of the top growing brands on amazon too, um, but basically the cool thing about it was we've tried to find a way to get the soil to consumers and everything worked well, because this was during covid, so people were at home, people had nothing to do, and you know people are growing stuff at home, people. You know we're just trying to, yeah, so the product hit at the right time uh, what year is this 2020.   Bradley Sutton: Okay. 2020 okay yeah. Oh yeah, I mean that was a good time. Yeah, during covid, people were always are really trying to make their own gardens and stuff like grow their own vegetables and stuff like that okay yeah this is a private label brand or you're reselling um others?   Joe: oh, so we actually have manufacturers in China. Uh, that we get all that product for We've actually gotten rid of our warehouse Now. We've gone full into AWD, so we're getting.   Bradley Sutton: Let's talk about that a little bit later in the show too. I haven't talked to many people who are doing that, so I'll be interested in that, ok.   Joe: Yeah, so that's, that's what that one. And then there's another lamp company, which is pretty funny, is tanning lamps and vitamin D lamps, so we run through those on Amazon as well. Those are actually the only there's a lamp that can give you vitamin D.   Bradley Sutton: It's the only lamp the same like the sun.   Joe: Yes, you spend five minutes every other day in front of it and it'll give you. And there's studies on YouTube. People use this lamp, where this lady her name is Carnival Doctor on YouTube. She did a study with a lamp for six weeks and her levels went from 20 something to 40 something vitamin D. She feels healthier than ever and it's perfect. It stopped her from having to buy, you know, vitamin D pills and, of course, all those sorts of things. So, yeah, it's the only one, and you get tan at the same time. So now, that's the difference. So, there's two lamps One gives you vitamin D and one gives you a tan, because there are some people that don't want the tanning effect. So that's what it is. So, it's-.   Bradley Sutton: Now what if you put this tanning lamp over your miracle magic soil? Are you going to create some like hybrid plant? Oh my, you sell the most interesting things. All right, there's a third account too,   Joe: yeah, so it's basically the third account is also in lighting, but this one is seasonal depression lamps where basically you look at it so that one is its own brand.   Bradley Sutton: Did you say depression? Yes, depression lamp Like as in I'm very depressed and I'm sad like that word depression.   Joe: Yeah, depression, you're sad. What does that have to do with a lamp? So, you look at this lamp for 30 minutes and you become happy. I know it sounds stupid, but minutes and you become happy. I know it sounds stupid, but that one doesn't give you vitamin D.   Bradley Sutton: That one doesn't give you vitamin D. Nor a tan. Yeah, you see. Hey, there's a product idea. You got to combine all three and then, oh my goodness, you'd have the most amazing.   Joe: That would be powerful. We've had people that have requested you know, do you have one that does both, or this, this, this? But because of FDA regulations, we've had to separate a lot of the things.   Bradley Sutton: Is these three separate companies or is it like the same group of people who's all owning all three of these?   Joe: So two of the companies is one group of people and the other one is one person.   Bradley Sutton: And then, what do you do in these?   Joe: So I run just an Amazon account. So I run just an Amazon account. So running the ads, running the listing optimization, making sure the account is obviously hitting the sales numbers, everything that just literally goes through Amazon and inventory everything.   Bradley Sutton: What's the overall projected sales for all three combined on Amazon?   Joe: So for all three combined, we're looking at 28. We're on pace to do 28 million this year on all three.   Bradley Sutton: Will that be your best, our biggest year yet.   Joe: Yeah, this would be our biggest year yet. We've seen record numbers in previous months. In previous, like this past quarter, we'd had record sales as well. I know we had our biggest. We had, I think, our first. We had two days in September where we had 100K sales days, which was the first time we've done that. We also had our highest sales days in the past two years. Nine of those days in our top 10 sales were all in September. So we've had record sales. Especially Q3 was really, really amazing. I think we were up about 800K across the board in Q3 alone. So we're on pace to do a really good year and it sets us up for our plan is to do a 2.5 million month at least once this year in total and that will set us up for a run rate for next year. We want to push over to that 30 million stage.   Bradley Sutton: If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me forward slash Adtomic for more information. That's h10.me forward slash A-D-T-O-M-I-C. I'm just curious, before we get into some more details about, like, your advertising because I know that's one of the things that is your specialty these lamps that you're doing like, were these kind of like inventions, or? Or there was an existing market of vitamin D lamps or an existing market of lamps that make you happy Like was that an existing keyword or is this something that you're you guys invented and kind of like created the demand for?   Joe: So it's actually crazy. You say that is because the first vitamin d lamp started in 1924. It was a guy by Dr. Sperti is his name. He's the guy who made it. He invented it and he started selling it throughout the US. It was a company in Kentucky, um, but he was just selling it out of his own like little warehouse and then eventually he got old um and then sold off for business and then basically that's where we put it online, um to run it through Amazon, and we first were going like, for example, the vitamin D one it's the only lamp that's there. The only competition are these vitamin D pills that you'll see on Amazon. But our price point for the lamp is like 599. And we're competing against people that can buy a bottle for four bucks, five bucks on Amazon. So it's been a pretty interesting game competing against people that can buy, you know, a bottle for four bucks, five bucks on amazon. So it's been a pretty interesting game. But it moves. It moves um on amazon. What's the price of the product?   Bradley Sutton: you said 599 599, 599, yeah, wow, uh, I want to. I'm trying to look at, look for it on amazon right now. What's the brand name called?   Joe: SpertI s-p-e-r-t-i, and then you'll see vitamin d we got to show the audience this.   Bradley Sutton: Okay, oh, my goodness gracious, here it is. Hold on, this is incredible. All right.   Joe: That's it and it's right. That's the first one that's popped up against our competition. All those are competitors on the right.   Bradley Sutton: So 500 and Sperti. So that was what the doctor's name was. Who?   Joe: made this up.   Bradley Sutton: Yeah, Dr. Sperti, that was his name yeah, there was a ready demand for this out there.   Joe: Oh, huge, because, if you think about it, vitamin D pills are basically the same target market as us. Yeah, so this is just a non-invasive way that you buy and you keep this for a very, very long time. So that's that. So something interesting. As you go through this, this listing, you're not going to see the word vitamin d anywhere on the listing and you'll notice our carousel images, our images on there. we have our box images because amazon actually took us down because our lamp has the word vitamin d on it.   Bradley Sutton: ah, yeah, yeah, I see it in the video there, so you don't have vitamin d anywhere in there, but you probably got indexed for the keyword by Amazon.   Joe: Exactly so. That's why we use UVB, which is basically the term for vitamin D. So Amazon is not allowing us to use it, even though we're FDA approved and everything. Amazon is just not letting us go for that.   Bradley Sutton: I see some of your main keywords. Yeah, vitamin D lamp.   Joe: Oh yeah, we can use them in the back. Vitamin D light.   Bradley Sutton: Vitamin D therapy lamp, vitamin D light therapy. Now, I'm just curious. I don't talk very often with people who have this high price point. What is different about having a product that's in the hundreds of dollars? Like, do you approach advertising differently, cause it's not like where I mean. You might now you know you, you might get a hundred clicks with no sale, but still you just get one, the 101st click. All of a sudden, that's $600 of revenue. So, so, like, how is it different, uh, with something like this, compared to your, your other products, which I'm assuming is like more you know, regular pricing 10, 20, 30 bucks.   Joe: So the cool thing about it is that across all the catalog that I, that I that I run, I have products starting at like five bucks, all the way to this one that has $5.99. So the landscape with this one is totally different. Like you said, you can set up an ad, you'll get 50 clicks at $1.20 CPC and, based on our margins, we're still clean on a sale. If we get one sale, we profit. So the cool thing about it is you just have to be a bit more patient. However, because we have such kind of should I say a big space for those clicks, it allows us to test a lot of keywords in this space and we really kind of exhaust any keyword that's there without having to really be careful, unlike if I was selling a smaller, less priced product, I can't just throw in all the keywords and just you know it'll go crazy if it's like a $60 product.   So with this, it gives me that comfortability to go out and bid higher and also it allows me to, like I said, like if you saw on that page where you searched, my competition were those pill bottles that are like five bucks, six bucks, seven bucks, so I can bid above all of those guys. So I ensure that every time you search the keyword I'm going to be first, because there's no way they're going to bid the same amount of dollars. I'm going to bid because their price points are different. However, they can take a loss on a sale because they have repeat products. So people finish that bottle, they come back and buy another With ours. That person buys a lamp and is done. So we obviously have to gauge it to a point whereby, okay, this is our ACOS target and at this A-cost target we're profitable. So that's now how more I manage that one. It's more ACOS targeting, but I'm basically trying to make sure I stand out for every single eyeball that's there because I have the room.   Bradley Sutton: So this is interesting because, regardless of the price point, there are similar kind of scenarios where it would be like this they're probably actual keywords of how somebody who's searching for this exact thing is probably very limited Vitamin D lamp or lamp for tanning, you know for your other product, or it's not. Like oh there's you know 5,000 way, you know 5,000 ways that are going to come up in Cerebro to search for this one thing. You're like it's kind of like that way with coffin shelf. If you're looking exactly for a coffin shelf, that's pretty much it, that's it. Coffin shelf or shelf shaped like a coffin, like there's very limited number of words. The other keywords I get sales from is more like the, you know, gothic decor or spooky things. So how are you doing your keyword research? Like using Helium 10 or amazon, for you mentioned you do a lot of testing for targets. So like, where are you coming up with these keywords to test to see if any of them stick?   Joe: So that's. It's more like said, I run Cerebro on a lot of those vitamin D bottle and pills and basically a lot of my. So, like I've said, I've exhausted the keyword vitamin D and the more you get long tail with this product, the less traffic you have. You know, for some of the products you can get long tail with a bunch of keywords and you still have traffic. Like, for example, if it's like a Ziploc bag, I can put Ziploc bag for Legos, Ziploc bag for sandwiches, Ziploc bag for this. You know the list is endless and you have traffic with this. Not many people even know this lamp exists.   So what I've actually done is sometimes I go and target competitor company names and key names. So if it's like some company that sells a bottle of vitamin D lamps or vitamin D pills, I'll actually target their brand because when I look at their keyword, it's people that are repeat purchases, so it always has traffic. And but because I can bid high on their own company name, I'm going to show up first and I have the room with my price point to show up consistently and eventually, if you're somebody that is very hooked on buying these products, for vitamin D pills, you're going to see my product and think, okay, what is this? Because it's coming up. I've seen it so many times when I come and buy this product that when you read about our process, you then be like, okay, so this is something that actually can benefit me and can work as an alternative for ingested pills and all the other disadvantages that come with that. So that's basically how I find other keywords and start going for those.   Bradley Sutton: You know, price game is something nobody ever wants to play, and you're not playing at all, you're doing the opposite. You know, like on some of these keywords I do see some like people ranking for, like vitamin D lamp, but they're, just like you know, $20 products and they're selling thousands of units. But then are you going after those people too, Like the people who are going after that or how? How, how do you still get sales when people can technically get something one 10th the price? People you just got to like, make sure that they know the value of what you, that yours is different.   Joe: Yeah, so that's where we have to communicate that through the listing, and it's because a lot of those $20 lamps that you're seeing there, those are not actually vitamin D lamps, those are seasonal depression lamps. So if you're looking at, can you see that Alaska Northern Lights big box on the right where your mouse is? Yes, that's one of the lamps that I sell. That's for seasonal depression.   Bradley Sutton: Okay, I was about to click on that, but no, I'm not going to click on the sponsored ad and charge you $3 right there. So good thing I didn't.   Joe: But then if you look at to the left, you've got that product. That's 19 bucks. Those are actually seasonal depression lamps, so they don't give off vitamin D. So somebody would purchase that and then they'll realize that doesn't give you vitamin D. So they'll probably return it and then come back to ours. But if they're looking for seasonal depression those would be those ones.   Bradley Sutton: This is just an interesting niche. This is kind of fascinating to me. So then, overall, almost $30 million. What are you spending per month? Or what are you paying Amazon for advertising per month?   Joe: So monthly. Right now we're spending total across the board with about 120K a month on advertising budget.   Bradley Sutton: Advertising. And then, what's your TACoS then? At kind of, is it different per account? Are you looking at your TACoS?   Joe: yeah, so the lamp TACoS are, like, I think, close to two percent um, and then uh, because that ACoS is really low, um. However, with uh, with the one that's got the majority of the products, our tacos right now we are sitting at a 5.38. That's what we just closed out at, okay. Okay, our ACoS is at 15 point. I think it was 15.5 is what we ended on in September. We brought that down from a 20 ACoS down to a 15. Our goal was to bring it down to 10, but obviously we've done about 50% of that target. Now, which is hard, you know, if you're spending, you know, over a hundred K. To bring down a cost by 5% is really difficult. So that's, that's where we are.   Bradley Sutton: Are you using Adtomic for all of this spend, all of this $120,000 spend?   Joe: We've launched. So with Adtomic, we've put in some rules for some SKUs and we're watching that and I actually had a call with Travis, like I said before, to try and we've got different rules for different products and we're trying to see how we can build out those rules in Adtomic.   Bradley Sutton: Like rules that you were just using manually, like downloading search term reports. What are some of the rules? Tell me how you run your PPC.   Joe: So most of my rules would come into the shipping product, one where basically first rule is identifying the product, pricing. So if it's a bag so let's say Ziploc bag, right, we've got a Ziploc bag, a four by six size. We have different variations. So we have a hundred pack, five hundred pack, thousand pack. The hundred pack could cost maybe 19 bucks, five hundred pack 50 bucks, other one 99 bucks.   So based on those, we make rules where if it's the $19 one, we want to start our bids at $0.40 or something like that. Somewhere it makes sense. But then if it's for the 1,000-pack one, we can start off our bidding at $2, $3. And that's because if somebody then buys it it's $99. So it's more of guiding based on that price threshold of the product and getting that rule in. And then, as we keep going, we want to make sure that if it's not getting any spend after two weeks it'll look back and add, you know, 10 cents to it if it's getting too many clicks. And if it gets like 10 clicks at that price, at that um, 44 cents, uh, whatever, 40 cents, um, and no sales, it'll dial it back by five cents or something like that, just to just to start, you know, bringing it back to see what we can get. So those are.   Bradley Sutton: So then, instead of basing your rules in Adtomic, like, necessarily on ACoS, you're like doing it on the, the performance, like clicks and. Are you doing impressions at all, or just mainly clicks? Mainly clicks and then sales? What about your keyword harvesting? Did you set up any keyword harvesting rules on your auto or broad campaigns? Yes, and what's your thresholds there?   Joe: So with there we do have our keyword harvesting set up and we usually just go in when it shows us. Then we'll add and accept whatever we want to Others we don't and we basically just throw them in. So we have one that right now has some rules and we've been working with the one that keeps the ACoS threshold in different margins. That's been looking good. So we've actually decided that when we've got launch ASINs because we're planning to launch another 42 products, I think it was soon is put those into the ACoS threshold, get those spending. Then, once we've gotten some traction with those, we start messing with the bids ourselves because we look at these in different silos as well in terms of market share.   So if it's like tapes, we might not be the biggest player in tapes, so we can't really go out the income on the market. But if it's like Ziploc bags, Celo bags, we have tons of market share. Our brand is known. The moment you see our packaging on our default listings, you know it's us. So we bid higher on those ones to really just take up and kill anybody that's coming in. And we're happy to take up that high bid because people repeat purchase on those ones so we can lose money on the first sale because we can look at the lifetime value of those customers and it makes sense.     Bradley Sutton:   How many targeting type, different targeting types are you doing per product? You know for me, sometimes a lot of some. I'll have three main keyword ones, at least, obviously, to start, because then I'll cap it and start new ones, but I'll have an exact, you know, like, like atomic calls, a performance campaign. I'll have a broad campaign with broad targets. I'll have an auto, but then I'll also a lot of times have an ASIN targeting campaign, product targeting campaign. I'll also do a sponsor display campaign. I might do a video, two video campaigns, like a keyword video campaign, an ASIN video campaign and then maybe, if I have, you know, three products in a certain brand, I might have a sponsor brand that's feeding a few of those. Like, are you doing all of those or just you're just keeping it to the basic keyword targeting campaigns? What do you guys do so?   Joe: So for every ASIN we basically have five different ads and it starts off with broad, which is obviously our broad keywords, and then we'll go to exact keywords where basically we don't start off by putting keywords in the exact. We let you know, get it from helium and atomic and then we put those in uh based on what it's telling us, and then we've got auto testing. So we uh, or it's called a auto cam, just normal campaign, which is obviously we let that run in the order category. Then ASIN testing, where basically we're running targeting that specific category of that product. And the cool thing about those ascent testing is it helps us identify new markets. So let's say we have a variation in poly and plastic packaging and let's say this product is sitting at number two. We might actually take that product. And then let's say we have other products that are like three, four, five, six in that category. We might take the number two product and move it to mailbags. It'll drop the BSR because of its historical performance and its ability to perform. We might actually start testing a different category just to gain more market share in a different category because we know we've kind of succeeded in that one. So that's more for ASIN testing.   Then we have ASIN targeting, where we actually we use our Cerebro to get competitors, Black Box to get competitors Then we obviously target those competitors depending on how many reviews they have. So if it's somebody that's got anything less than four stars, what they're targeting you, because most of our products are sitting within the 4.5 to 4.89 range. So anybody below four stars we're targeting you, and then we also use what's it called. Then those are basically the five that we do per ASIN and then we also use what's it called. Then those are basically the five that we do per ASIN. And then we have started testing some display campaigns. We had VCPM running, which was a waste of money really. It was just the attribution was wrong. So what we're doing now is some display campaigns to actually do some retargeting and basically that's where we've got started going. We haven't done much sponsored brands. Things have just really been working in sponsored product for us.   Bradley Sutton: Or the auto and maybe broad campaigns. Did you set any atomic rules as far as when to suggest a negative match or like a poor performing search term? Or how are you managing the spend on your auto campaigns? Because you know, sometimes if you just let Amazon do what they want, they'll just show you for all kinds of crazy stuff and they don't care about how much your spend is. So what are you doing to keep your auto campaigns under control?   Joe: Yeah, so what we basically do, obviously we have the loose you select the loose substitute compliments and all that type of stuff. We have those like basic keyword rules that we set our bids at where, and we do that based on our pricing. So, depending on the product's price, we'll add in those rules and then basically when Adtomic starts showing whatever negative is in there, we'll go in and either accept the negative and or reject it. And I remember I don't know if it was Travis who told me we don't want to is it reject the negative or something, because it will completely kind of block it out forever or something like that In Adtomic. If you were to do that on a negative, I think it was if you fully approve a negative. So we kind of just watch it and see if it's really a negative and then we test it out. But that's how we kind of do it. So we haven't really put much rules on that side. It's more depending on the price of the product.   Bradley Sutton: And then you said for like keyword harvesting, like if an auto finds something like is it just one for you? And then you, hey, I'll go ahead and move it to one of my manual campaigns. Or do you want to see like two or three orders of some new keyword before you put it to your exact campaigns, or what's your threshold there?   Joe: Yeah, usually we try and get up to about five, five orders. Um, cause, that's that we've, we've, cause we've had keywords where you might get an order or two, and then it just starts burning money after that. So, yeah, um, we let whatever's winning win and then if something shows promise and you know it comes up with like five orders, uh, that'll be cool and then we'll add it back in. And the cool thing about it is, if it was obviously like the, the lamps, five orders is a bit too many for a keyword. But if it's the Ziploc bags, we know we can easily get those five orders and it justifies because you know that the, the traffic on those is way more than the people that are looking for the lamps. So it just depends on the product as well.   Bradley Sutton:     What is what brought you from, I forgot what you said like, from 20 to 15 a cost, like? What specific strategies you think? Like, was it something different? You were doing um, or, or you just change the rules, or what. What can you attribute that lowering of ACoS to?   Joe: Okay. So basically, we started a KPI where we looked at the number of ACoS campaigns that are above 100% in our account, because I think we have about 4,000 something campaigns running. So basically, when we sorted that out, we would start off with, like, let's say, 40. Then of those 40, that's our priority for the month and basically, we'd look at what the ad type is. We'd look at what the ad type is, we'd look at where the you know impression share is going. Is it top of search, is it product key, is it product pages or is it in the categories? And then basically sometimes we would notice that, let's say, if it's product search for this specific ad, it's showing a way better ACoS but it's not getting as much spend and impressions as this one. But you know, the product page is just spending money. So what we'll do is we'll change the percentage on the impression share to show more on that specific placement that's actually performing the best.   And what we realized is a lot of our ACoS started just, you know, dropping for those campaigns where we doubled down. Yes, it might not spend as much, you might not as much traffic, but if our ACoS drops, you know, by 50% on that campaign, that's a win. So that's what we're doing. And then sometimes it's actually where you're getting a bunch of sales at like 60, 70% ACoS from top of search, but this product page placement is at 20% ACoS but it's not getting as much spend. So now we'll move our spend and our impression share more on that product page and reduce the top of search. Even though it cancels out some sales, the profitability of investing in that product placement on the product pages makes more sense. So that's how we've been kind of juggling the placements and it's been helping really well to cut ACoS.   Bradley Sutton: When you launch new products. What's your strategy? Is it strictly I mean, like do you have this big audience that you're able to promote to and then they send a lot of traffic that way, or is it 100% with PPC that you're launching products? What's your strategy? Like?   Joe: So 100% of PPC. We have been talking about, you know, starting to get an email list together, but, as you know, with Amazon you don't get that information of your customers, so it's very difficult. If we had like a website, then maybe we could leverage that side of it. But, like I said, 100% of all sales is Amazon and unfortunately, we don't have the customer data. So what we usually do is set up our PPC. Sometimes, depending on the market or the product, what we'll use are the deals, if it's promotions, and sometimes we've actually, you know how you can now put price, the strikethrough pricing. So sometimes when we launch a new product, we launch about a few bucks higher than we're actually planning to sell, and that's because we just want to get the featured offer pricing going. And then, once the featured offer has registered onto Amazon, we'll set a strikethrough price at the intended selling price that we want to and then we'll pump up our PPC. Why? Because now our product is showing amongst everybody else to have this discount of like 20% or whatever it is, and that increases our conversion rate because obviously people are seeing this discount. And then sometimes you might actually get the badge that says lowest price in 30 days and on a new launch. That helps quite a lot and basically that's what we do.   Then we start pumping PPC and then, once that ends, we actually noticed with another product where we were averaging about, I think it was 0.78 run rate so which is basically close to a sale a day on that product at 24 bucks. We raised the price to 28 bucks so that we could make a strike through at 24. And then at the end of the strike through because after 30 days when you set the strike through it stops the deal, we actually realized that our run rate went to 0.68 at 28 bucks. So we started noticing that the difference in sales were not actually bad from the price going back to four bucks. That's because we just had forgotten to change it back to that 24. So it actually helped us realize like wait, we were still selling at that 28 bucks, so now we just drop it back and when we drop it back to 24 with that strikethrough it just increases the sales and obviously the conversion rate and the ACoS, which allows us more dollars to spend on that product.   Bradley Sutton: Before you switched to AWD, did you guys have your own warehouse? Did you have multiple 3PLs, One 3PL? What were you doing?   Joe: So we had our own warehouse and basically obviously we're shipping it from China to our warehouse and then from our warehouse to Amazon, and then basically with AWD, and the fees just got out of hand. It kind of priced us out of obviously doing that route, which is why we went with AWD. And it's kind of been our first kind of-.   Bradley Sutton: The new fees you're talking about, like the inbound inventory placement fees and things like that,   Joe: all that type of stuff, yeah, it kind of really hit us hard. So we realized, and we priced everything up in Seoul, it's way more lucrative to go with AWD, and you have to have   Bradley Sutton: Is that AGL too? Or just like? Are you actually having Amazon ship from China or you're shipping it into AWD?   Joe: We're shipping it into AWD. Right now, we haven't fully gone into Amazon shipping it from China, but we're shipping it into AWD. And that's basically where we just noticed that economics-wise it just made way more sense to go with AWD. So we took that big step of obviously getting away with our warehouse and now just sending product into AWD. How big was your warehouse? It was pretty big. It was pretty big. I don't know how many square feet on the top of my head.   Bradley Sutton: Do you know how much it costs per month? About?   Joe: Yeah, it was close to about. I think it was like 25 grand.   Bradley Sutton: Oh my goodness, yeah, so we're talking probably 20,000 square feet or above. They're in Vegas. Yeah, it was pretty big. And then how many full-time employees had to run it?   Joe: So we had four people there   Bradley Sutton: and then now you had to let them go after you close the warehouse. So then it's not just $25,000 a month, but then probably another $10,000 of salary you're saving.   Joe: yeah, so there's a big saving, when you look at it, from everything. And we've kept one person I think it was that basically helps us with inventory forecasting and just helping manage kind of the inventory side of AWD. Because right now we've moved into AWD. But some issues we've had with AWD is when FBA goes out of stock there's like a two-week period we've seen that it takes for that transfer of inventory to go into FBA and that's because AWD hasn't learned our sell through rates yet. So right now, for example,   Bradley Sutton: you can't control that at all. Like you can't just force AWD to say, hey, I know I'm going to sell more, send more to FBA. Like you have to wait for them to be able to see it.   Joe: Yeah. So you can manually send more. But because we have a catalog of 900 products, it'll be very tenacious to look at FBA for all these products and then go to AWD and manually click one. So what we've done is we put the auto replenishment. But because Amazon hasn't learned our products yet, literally, we had a product that had a sell-through rate of I think it was it'll go through about 300, 400 products a month. We ran out of that product and AWD transferred 10 units to FBA and it took two weeks to get those 10 units and those sold out within a day. So it was just the worst and the worst.   Bradley Sutton: I got to start you on Helium 10 inventory management, because helium 10 inventory management is created for people who have three PLs and then and then we tell you, all right, set up a new shipment. But theoretically somebody just asked me to say the other day we don't integrate yet with AWD. I know that's on the roadmap, but like a third-party warehouse, like you know how much inventory is there, so you put the number in and then you know what you know. Helium 10 knows what your inventory is in Amazon. And then so we would just tell you the same way hey, it's time to trigger, you know. So I know you said before like hey, yeah, you might not have time to, you know, be checking 800, but that's the whole point of inventory management where you just you know you better send, you know, 500 units in from your warehouse and so, yeah, we'll get you started on that.   Joe: Yeah, that would be a lifesaver because this is how it's impacting my ads now. So you know back in the day, if you run out of stock on FBA, your listing is not showing anymore, your ads are not delivering. However, with AWD, if you've got stock, what it's done now is it changes our seller delivery date. So we realize that with this duct tape,   Bradley Sutton: and you're conversion like tanks right, because it says like oh, delivery in three weeks or something crazy like that.   Joe: So this duct tape product had delivery in two months. I'm not waiting two months to get duct tape.   Bradley Sutton: So instead of the listing going dead, it still shows available, but then two months.   Joe: So people are clicking on this sponsored ads and they're like, yeah, I'm not waiting two months to get a duct tape, I'm going to the alternative person which is their competitor. So, I'll add just hitting, hitting, hitting, hitting, no sales. And you're like what's going on? And then now when you look at it and it's fine detail, delivers in two months. You're like that's so. Now we've had to end the crazy thing about when you've got 4,000 ads, because you've got five ads SKUs, you can't go and manually turn all those off and then wait until it comes back in stock to turn it back on. So that's been a nightmare as well.   Bradley Sutton: Now Interesting, okay. So yeah, it looks like AWD, like overall pretty decent. You save all those fees, probably thousands and thousands of dollars of fees. You're saving tens of thousands of dollars in warehouse, tens of thousands of dollars in warehouse. But on the flip side, you almost have to, you know if, if you're not using Helium 10, um for inventory management, you almost have to like hire another full-time employee just to manage that, depending on how many SKUs you have, or else, or else you're going to lose, you know too much money.   It's not just the lost sales, what's advertising, like you said, very good, very good, uh, very good point. Um, if I were to ask you like, all right, hey, end of the day, not everybody can, can have a business that does 30 million a year. What set? What has set you guys, uh, apart? Obviously, you know you have some cool patent and some product. You know for one of them that that nobody else can get. That's been around since 1920, but it's anybody you know. I'm sure there's billions of or millions of businesses that were made a century ago, that that technically you could sell, but that doesn't mean you're going to be a 30 million dollar seller. So what sets you guys apart, would you say?   Joe: I think it's that consistency and never give up mentality when you start off a product, because a lot of things that I've seen with other sellers is they're quick to write off a product because they're not profitable with it within the first kind of initial launch phase. And what I've noticed is we stick out with the product and our launches are in strategies here. So we start off with a launch. So, let's say, we're doing zip bags right and we have these zip bags. They're heavy duty, so it's four mil size. When we start off with a zip bag, we're happy to lose some money on that because we know it's repeat purchases. So we now have to calculate and understand okay, this is the frequency of those sales, this is what we expect to come in, what sizes are winning, and basically having the consistency to keep pushing, even though it might not be profitable to start. Eventually, when you start getting those repeat sales, you'll see the profitability come in and that's where those products, when they start winning. You do the exact same thing with new launches and it's, like I said, that consistency to keep doing that with new launches and new launches and new launches has been a game changer. And then also just not being afraid to test Amazon. So you know, like I said with our vitamin D one, we've thrown different keywords in there, we've thrown different words in there, even at times where you get delisted because Amazon said these things don't work or this is, you can't put that writing, so it's.   It's helped us push our listing and appear in different places and we always do tracking to see if it's click-through rates, if it's the title. So, for example, some of our titles have our brand name, which is spot and industrial. That's a pretty long brand name and if you look at our uh, a product of ours on mobile devices, our brand name takes up should I? I say, 40% of the title. So a lot of our keywords and use cases don't actually show on mobile. So what we did test was removing the brand name and leading with the use cases and the product keywords and it started converting better because nobody cared what our brand name was.   But if they're seeing that zip bag for Legos, for this, for this, and it's heavy duty and it's waterproof, that's what people want to see and it increased our click-through rates, which increased our conversions as well. So stuff like that and they're minute tests. But if you do that on a catalog and with products at a volume, it can be a massive scale. And when you realize that from a potential of okay, we have 800 ASINs, 50% of them increase in conversion rates by just 10, 20% I mean in click-through rates you're bringing in even way more traffic and if you hold your conversion rates, that increases your sales without having to do any change in bids and anything like that. So those key changes allow you to save your dollars but still gain on all that traffic.   Bradley Sutton: Now, if I were to ask you your favorite Helium 10 tool, is it Cerebro, is it Adtomic? Is it Magnet? Chrome extension, what is it?   Joe: I would say I love the Chrome extension because it helps me. If I go onto a competitor, straight away I see what they're lacking If they don't have 150 characters in their titles, if they don't have enough bullets, if they don't have, you know, enough bullets, if they don't have enough images. So the moment I see a competitor that doesn't check all the boxes that the Helium tool shows, I'm targeting them. Why? Because if you look at my products I have 10, you know most optimized on your thing. Then at the same time I look at keywords and it gives me a breakdown of how much revenue is in this keyword, how much revenue is in this industry. So before we go launch a specific product like we were launching an anti-slip tape because we want to add to our tape ranges so just looking at that, you'll look at that keyword anti-slip tape. It brings in 600 million a month from all these different competitors.   Now I can run those competitors through Black Box and I love Black Box as well because it helps me really fine tune what I'm targeting and who I'm looking for. So, I can say they get X amount of revenue monthly with X amount of reviews. Like I said, if they have anything below four, Black Box shows me those people. Those are easy people I can add to my product targeting campaigns and I know, because our listings are optimized, we'll easily take some sales from those people. Campaigns and I know, because our listings are optimized, we'll easily take some sales from those people. So, I would say the listing Blackbox and also the Chrome extension will be my two favorite.   Bradley Sutton: All right. If anybody wants to find you on the interwebs out there, like on LinkedIn or somewhere like you open to saying how they can find you guys out there.   Joe: Oh yes, of course, on LinkedIn obviously it's just Joe Sanhanga, my name, and then on Instagram it's j.sanhanga, which is my last name, s-a-n-h-a-n-g-a, and that's mostly where I am on social media. But any questions or whatever I can on LinkedIn, you can just pop it in and I'll try and help where I can.   Bradley Sutton: Awesome, awesome. Well, thank you so much for coming on the show and hope to see you at an upcoming event soon then.  

Topics this week include: Reminder: 2024 holiday peak fulfillment fees for Fulfillment by Amazon, Updates to listing products with compliance requirements, Experience Amazon Accelerate 2024 on demand, Analyze return trends in Product Opportunity Explorer, Inactive secondary users to be removed from Seller Central accounts In the News: At Amazon Accelerate 2024, several major announcements were made that focused on enhancing seller tools, AI integration, and streamlining fulfillment: AI and Automation Updates: Project Amelia: A new AI assistant within Seller Central designed to provide real-time insights into business performance and offer recommendations. This tool aims to simplify seller support by answering questions like "How's my business doing? Business Planner: A tool to help sellers set, track, and achieve business goals, offering data-driven recommendations Generative AI for Content Creation: Expanded use of AI in creating A+ Content for listings, including automatic translation into 20+ languages, as well as an AI-powered video and image generator for ads. Logistics and Fulfillment Advertising and Analytics   Questions answered on today's call: When submitting a newly invented and unique product to the Vine program, are the Vine reviewers given your listing so they can see the description of your product? Although this first shipment of my product was more than exciting, after a few days of repackaging, labeling, and what ended up me having to take all the boxes that were pretty heavy to UPS myself, proved a little bit more difficult than I can do physically on my own, especially  when I am already planning a next large order. I did not find anything wrong with this order so I feel like it would be OK to send straight to Amazon next time. Although I am not worried about my manufacturer messing up my product right now, I am worried about how they would ship it to FBA warehouses and whether that would be done right. My question is do you take the risk and pray for the best to send the products straight to Amazon?   ⬇️ Click to view my available resources! https://www.andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this episode, I'm joined by the team at Citrusy Boutique as we share our key insights from Amazon Accelerate 2024. I'm so glad they convinced me to attend because it was an incredibly insightful conference, packed with valuable information for Amazon sellers. If you're considering attending next year, this episode will help you decide by giving you a sneak peek into the highlights and major takeaways from the event. Citrusy Boutique's Instagram   ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Topics this week include: Reminder: 2024 holiday peak fulfillment fees for Fulfillment by Amazon, Updates to listing products with compliance requirements, Experience Amazon Accelerate 2024 on demand, Analyze return trends in Product Opportunity Explorer, Inactive secondary users to be removed from Seller Central accounts In the News: At Amazon Accelerate 2024, several major announcements were made that focused on enhancing seller tools, AI integration, and streamlining fulfillment: AI and Automation Updates: Project Amelia: A new AI assistant within Seller Central designed to provide real-time insights into business performance and offer recommendations. This tool aims to simplify seller support by answering questions like "How's my business doing? Business Planner: A tool to help sellers set, track, and achieve business goals, offering data-driven recommendations Generative AI for Content Creation: Expanded use of AI in creating A+ Content for listings, including automatic translation into 20+ languages, as well as an AI-powered video and image generator for ads. Logistics and Fulfillment Advertising and Analytics   Questions answered on today's call: When submitting a newly invented and unique product to the Vine program, are the Vine reviewers given your listing so they can see the description of your product? Although this first shipment of my product was more than exciting, after a few days of repackaging, labeling, and what ended up me having to take all the boxes that were pretty heavy to UPS myself, proved a little bit more difficult than I can do physically on my own, especially  when I am already planning a next large order. I did not find anything wrong with this order so I feel like it would be OK to send straight to Amazon next time. Although I am not worried about my manufacturer messing up my product right now, I am worried about how they would ship it to FBA warehouses and whether that would be done right. My question is do you take the risk and pray for the best to send the products straight to Amazon?   ⬇️ Click to view my available resources! https://www.andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

The weekend episodes of our podcast contain important announcements as well as a great introduction to the community for anyone who is new to our community.   The latest episode includes announcements about Amazon Accelerate things I learned, VIRTUAL Proven Conference (get your code below) and our awesome new Keepa course we just launched.   Show note LINKS:   https://TheProvenConference.com VIRTUAL conference on September 27th and 28th with coupon code TPC2025 - 90% off   https://SilentJim.com/360 - For the first time ever we have a full walk through tutorial for everyone from BEGINNER to the most ADVANCED users of Keepa. Listen to the podcast episode where we discuss this brand new course on Silent Jim.com/podcast episode #898   https://silentjim.com/1000- Step by step to your first $1000 day (free YouTube video)   https://SilentJim.com/bb70 - Free instructions about "above buy box" strategy and 200 examples of "above buy box" asins.   SilentJim.com/bookacall - Book a call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   https://SilentJim.com/kickstart – If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 77,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for life!   JimCockrumCoaching.com - Get a free session with a business consultant on our team at 1-800-994-1792 / 1-801-693-1688 or TEXT US at 385-284-7701 (US & Canada only for Text)  ALL of our coaches are running very successful businesses of their own based on the models we teach here!