Podcasts about buy with prime

In the latest edition of Omni Talk's Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: Adidas Offering Buy With Prime Via Its App & Website For the full episode head here: https://youtu.be/mJ9TENRdNnE

In this week's Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, Anne remoted in from eTail West, Chris was back home in Minneapolis, and together they discussed: - Adidas offering Amazon Buy with Prime via its website and app - Joann no longer being in the fabric of our lives - Sprouts launching its first-ever loyalty program - Kroger and Schnucks enhancing their quick delivery offerings via Instacart - And closed with a discussion of Walmart's new AI tool for merchants, aka “Wally” There's all that, plus nightly news anchors, Joann memories, and Anne's favorite Savage. Music by hooksounds.com

In dieser AOM Shorts Episode sprechen Host Florian Vette und Marketplace-Experte Ole Schleth über einige der spannendsten Entwicklungen im Amazon-Universum. Adidas integriert „Buy with Prime“ in den eigenen D2C-Shop und die mobile App – ein kluger Schachzug oder ein Schritt in eine stärkere Abhängigkeit von Amazon? Können Marken bald auch Amazon-Werbung direkt auf Adidas-Webseiten schalten? Ein weiteres Highlight: Die Ergebnisse der Amazon Vendor Studie 2025 von Martin Heubel sind da. Florian und Ole werfen einen Blick auf die wichtigsten Erkenntnisse, darunter Amazon als Wachstumskanal für 1P-Marken, Profitabilitätsentwicklungen und neue Herausforderungen in den Verhandlungen mit Amazon. Spannende Neuerungen gibt es auch im Bereich Amazon DSP: Mit „Missed Opportunity“-Zielgruppen können Werbetreibende jetzt direkt Kunden ansprechen, die z. B. Produkte angesehen, aber nicht gekauft haben – ohne komplizierte Custom Audiences in der AMC. Dazu gibt es Updates zu Off-Amazon Placements und KI-gestützten Insights in der Seller Central, die Händlern wertvolle Optimierungstipps liefern. Außerdem im Fokus: Das Ende von Amazon Inspire – Amazons Versuch, TikTok zu imitieren, ist gescheitert. Gleichzeitig zeigt TikTok Shop mit einer exklusiven Lidl-Kampagne in Großbritannien, dass Social Commerce weiter an Bedeutung gewinnt.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute:1️⃣ Walmart's Lower-Than-Expected Profit Forecast -- Walmart's 2025 profit projection falls below Wall Street expectations, leading to a 5.6% stock drop. The retailer anticipates 3-4% net sales growth, a slowdown from last year's 5% growth, while CFO John David Rainey cites economic and geopolitical uncertainties. 2️⃣ Adidas Integrates Amazon's 'Buy with Prime' -- Starting Spring 2025, U.S. Prime members can use their Amazon benefits on Adidas's website, with Amazon handling fulfillment and tracking. 3️⃣ Independent Grocers Struggle with Egg Shortages -- A bird flu outbreak is driving egg prices up 67% YoY and leading to supply shortages. The National Grocers Association urges the USDA to intervene, requesting scientific resources for outbreak control and regulatory flexibility for stocking requirements. The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Corey Brown, Founder of buffaBRAND Marketing, to explore how D2C brands can leverage Amazon's Buy with Prime feature to enhance customer trust and boost conversions. They discuss implementation strategies, potential challenges, and how to maintain brand identity while utilizing Amazon's trusted infrastructure.

Discover the advertising strategies the best marketers are using to drive millions more in sales on Amazon while increasing profit margins with our expert guest, Robyn Johnson.  Robyn brings over 14 years of e-commerce experience to the table and she shares her incredible journey founding an agency that empowers brands to sell millions more on Amazon and Walmart. We promise you'll hear great ideas on how to optimize product listings and focus ad spend to boost organic rankings, Robyn shares a story about how she transformed one of her client's fortunes through strategic advertising and inventory management.Robyn reveals the challenges and techniques needed to maximize advertising effectiveness on Amazon. From the complexities of regulatory compliance, to selecting niche products with manageable competition, Robyn's insights shine a light on the importance of a holistic ad strategy. She illustrates how a client achieved a total advertising cost of sales (TACoS) of 6% by leveraging brand affinity and strategic adjustments, highlighting the critical need to assess demand and competition for new clients to ensure a path to profitability.The episode explores the ever-changing Amazon marketplace, emphasizing the need to adapt and stay ahead. Robyn discusses the challenges faced by direct-to-consumer brands, the advantages of Amazon's Buy With Prime feature, and essential Amazon marketing commandments for success. With her valuable insights, you'll learn how to maintain a strong brand presence, craft effective ad strategies, and secure top organic search positions, ensuring your brand thrives in the competitive world of Amazon selling.Visit Robyn's web site to learn more about her advertising strategies to succeed on Amazon.Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, we discuss the dynamic world of e-commerce with industry leaders Peter Larsen from Amazon and Adriana Bourgoin from Salesforce Commerce Cloud. They share their unique insights into navigating the challenges of modern retail, focusing on direct-to-consumer strategies and the importance of a customer-centric approach. The conversation highlights the integration of Amazon's "Buy With Prime" feature, offering brands a powerful tool to enhance customer experiences and streamline inventory management.  Peter and Adriana discuss overcoming rising costs and platform changes, emphasizing the significance of leveraging Amazon's fulfillment network and strategic partnerships. Additionally, they explore leadership strategies to maintain high performance while managing stress, drawing lessons from Amazon's culture of innovation and resilience. Join us for a wealth of practical strategies and inspiring stories from two trailblazers in the digital marketplace. Show Highlights: Strategies for integrating "Buy With Prime" to enhance customer engagement and lifetime value. Challenges and solutions for direct-to-consumer brands in omnichannel retail. Importance of a unified inventory strategy leveraging Amazon's fulfillment network to optimize stock management. Leadership lessons on reducing stress and maintaining high performance through emotional intelligence and effective communication. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew Learn more about Commerce Cloud Innovations go here: https://www.salesforce.com/commerce/innovations/  Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

On this week's episode of the Modern Retail Rundown, the editorial team dives into some of the updates announced at Amazon Accelerate, the company's annual sellers' conference. Then, we discuss two prominent bankruptcies: Tupperware and Red Lobster. The Tupperware news was just announced this week, and Red Lobster has emerged from bankruptcy with a new owner.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon just announced dates for its October Prime Day sale — here's what to know https://www.nbcnews.com/select/shopping/amazon-october-prime-day-2024-dates-rcna171355 Walmart announced an anti-Prime Day sale and it's no joke—learn about Walmart Holiday Deals now https://www.usatoday.com/story/money/reviewed/2024/09/19/walmart-holiday-deals/75289574007/ More than half of US Gen Zers are headed to TikTok Shop this season https://www.retaildive.com/news/gen-z-tik-tok-shop-social-media-holiday-purchases/726139/ Amazon small oversize FBA fee reductions https://channelx.world/2024/09/amazon-small-oversize-fba-fee-reductions/ Maximize your brand goals efficiently with goal-based bidding in Amazon DSP https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-goal-based-bidding/ 5 new generative AI tools to accelerate seller growth and enhance the customer shopping experience https://www.aboutamazon.com/news/innovation-at-amazon/amazon-generative-ai-seller-growth-shopping-experience In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Prime Big Deal Days 03:31 - Walmart Holiday Deals 05:14 - Gen Z Shopping on TikTok 06:25 - FBA Fee Reductions? 07:23 - Goal-Based Bidding in DSP 08:16 - Amazon Supply Chain Updates 09:50 - Buy with Prime Integrations 12:33 - Amazon Shipping App 13:00 - Faster MCF Shipments 13:37 - New Amazon AI Tools 22:11 - New Amazon Analytics Tools 23:24 - More Accelerate Updates 28:17 - Meet Bradley in South Korea 28:30 - More Upcoming Events ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Prime Big Deal Days has been officially announced for specific dates. In October, amazon Accelerate had more than 20 new releases and announcements and we're going to go over almost all of them today. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories and goings on in the Amazon, Walmart, e-commerce world. We also give you training tips of the week and let you know what new things that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. As a matter of fact, today I don't think we're going to be able to get to any new releases or training tips, because this was the week of Amazon Accelerate. I just got back a couple hours ago and I want to try and like get everything out there while it's fresh in my mind. Hopefully I'm not going to miss anything, but we have got tons and tons to go over today.   Bradley Sutton: Let's actually first hop into just non-Accelerate related news. All right, let's go ahead Now. The first news story is from NBC News and it's entitled Amazon just announced dates for its October Prime Day sale. Here's what to know Now. You guys remember a while back, a few months ago, I had predicted when the regular Prime Day was going to be. Somehow, you know, I like use some just I used some just common sense and mathematical things based on dates that Amazon had, and I hit the exact date two months in advance, actually, three months in advance, I think. I hit it Now again. A month ago, I was like you know what, I'm going to go out on a limb and try and guess when Prime big deal days are. Take a look at what I said in August. If, again, I had to pick a date, it would be around October 9th. Now let me show you why. I noticed here that one of my products was eligible for prime big deal days window. So when I went in there, you'll notice and you guys probably have seen this yourself is that there's weeks for regular deals right All the way up to October 6th. Okay, and then the very next one it says is prime big deal days window. So first of all, it pretty much guarantees that prime big deal days is not going to be before October 6th.   Bradley Sutton: Now, historically prime big deal days, I think there was another it was called something different in 2022. It was kind of like on the second Tuesday, Wednesday, Thursday of the month. So that's why I'm thinking that, hey, it could be around October 9th, 8th, 9th, 10th, around there We'll see. You've got a lot of time to plan, but at least, again, it is now confirmed. There is another prime big deal days coming. Well, guys, Nostradamus Bradley back at it again, because, look at this prime big deal days was. Well, guys, north stardom is Bradley back at it again, because, look at this prime big deal days was announced on October 8th and 9th.   Guess what? I'm gonna make another prediction. I think I know when Black Friday is gonna be hint, hint, wink, wink. That's not a great, uh prediction. I think my prediction days are over two for two, that's it. But anyways, prime big deal days, guys.   Bradley Sutton: It's kind of like the second prime day of the year is coming on October 8th and 9th and hopefully you have gone ahead and applied for some deals. If you're going to do it, this might be the time to do Prime Exclusive Discounts. Don't forget, prime Exclusive Discounts aren't free anymore, as we reported on the Weekly Buzz. But whatever the case is, there's going to be a lot more traffic shopping online, and when I say shopping online, it is not just shopping on Amazon for this special day, because take a look at this new story from USA Today. It says Walmart announced an Anti-Prime Day sale, and it's no joke. Learn about Walmart holiday deals now, all right.   Bradley Sutton: So this is a new or special kind of discounts that Walmart is putting on. What date is going to be for these deals that will have up to 70% off? You guessed it starting October 8th. So it's kind of funny. Sometimes this Amazon and Walmart are going back and forth, trying to one up each other and make sure they don't have special days. But I think this is actually good for sellers that it's on the same day, because if you're doing deals on one site, you almost have to do deals on the other site because of price matching and things like that. So when Amazon and Walmart dates coincide, it allows you to go ahead and put the same discounts on both, and now you don't have to worry about things like buy box suppression and things like that. Now one difference, though, between prime big deal days and Walmart holiday days is this article says that it starts on the 8th, but it's set to continue through Sunday, October 13th. Now, this is important because, just like I just said, while the first couple of days are going to coincident have to worry about buy box issues. If you keep your Walmart deals going after the 9th and you have like the same maybe product identifier, like a UPC or something like that, it's possible that your buy box on Amazon might suffer if Amazon is price matching Walmart or price checking Walmart, I should say, and they could see that you have a special going on a Walmart but not on Amazon. So something to keep in mind. First couple of days you're good to go. It's kind of good that it's coinciding, but after the 9th, definitely check if you're going to stop your deal on Amazon but not on Walmart.   Bradley Sutton: Speaking of holiday deals, there's an interesting article from retaildive.com I guess they did this kind of survey and it says more than half of US Gen Zers are headed to TikTok shop this weekend. It said about 43% of Gen Z shoppers are planning to spend more for their holidays this year compared to 37% of millennials. However, going down deeper, it says, in the US, nearly 54% of Gen Z will find gifts on TikTok shop alone. A third of US respondents will shop for gifts seen on Facebook and Instagram ads. I don't know how that's a poll Like. Do you actually answer a poll saying yes, I plan on buying stuff from ads? So that was kind of weird for me. But however they got this information sounds pretty exact. So they're putting it out there and it says almost a quarter 24% of US Gen Zers will make their purchase through influencer recommendations. So just you know, it's kind of interesting how much the whole landscape of holiday shopping has changed. You know, a couple years ago there was no such thing as TikTok shop, right, you know. So the fact that a lot of people are going to be you know, more than half of a certain demographic are going to be looking on this platform that literally didn't even exist last year is just kind of interesting to me.   Bradley Sutton: Next article is coming from Channel X World. It actually has to do with Europe and it's an FBA fee reduction. All right, yeah, I did not say that wrong. It is an FBA fee reduction, not an addition. You know, usually when you hear me talking about FBA fees, it's about some new fee that we're going to have to do. That we're going to have to do. But if you're in selling in pan EU fulfillment, you're going to be able to save from 1.60 pounds up to 1 pound 87 for small oversized products across UK, Germany, France, Italy and Spain. So in those locations, what signifies a small oversize? So Amazon's definition of small oversize is 61 by 46 by 46 centimeters and unit weight has to be less than 1.76 kilograms. And then in Germany there's another set. But hey guys, take a look at this If your product is in this small oversize, you might actually be getting a reduction in fees, believe it or not.   Bradley Sutton: One more non-accelerate announcement this week was done by Amazon Advertising, so entitled Maximize Brand Goals Efficiently with Goal-Based Bidding in Amazon DSP. All right. So now when you're doing your brand awareness campaigns, you're going to be able to specify reach and frequency goals and DSP is going to optimize bids automatically in real time to maximize these goals. So, for example, how you get started is you set the goal in DSP to awareness, you set your KPI to reach or frequency, and then you're going to choose a weekly target frequency and then you set your optimization strategy to prioritize spending, full budget and then you hit save. So now you're going to be able to, you know, test out this goal-based bidding. So, um, I know not too many of you are using DSP, but something that maybe talk to your amazon rep to get more information on. Or, if you're using an agency, talk to them to see if this might be good for you all.   Bradley Sutton: Right now, let us get into amazon accelerate. Uh, this was my second accelerate um, and there was just tons and tons and tons of things that were released over the three days. Now, on some of these, we're actually going to get a little bit more in depth. I was able to interview some of the product managers at Amazon responsible for some of these, so we're going to go in depth on things like the customer loyalty dashboard and gen AI videos and different things like that in future episodes, but for now, let's just give a brief overview of a lot of the updates.   Bradley Sutton: Now, first up, we had supply chain by Amazon updates, all right. So first they were talking about hey, they're unlocking faster delivery speeds that increase sales an average of 20%, they said and now there is an Amazon fully managed option for US sellers to automate the entire supply chain process, so I'm not going to go too much into detail about that. We've talked a little bit about this in previous episodes. Now, multi-channel distribution for Amazon warehousing and distribution, also known as AWD it says it now offers the ability to do custom labeling, allowing you to distribute products in bulk to different sales channels, including other marketplace services. All right, so you know this is something that before you know, like you might not have thought that Amazon would be down to do like helping you, kind of basically like drop ship to other channels, and they're cool with it, with it going to other marketplaces. That's going to be a kind of a theme on some of these announcements I'm going to talk about from Amazon Accelerate.   Bradley Sutton: Now, speaking of Amazon logistics and supply chain, there is a lot of MCF and buy with prime announcements. All right, a lot of different enhancements. First of all, if you are using buy with prime on your website, now you are going to be able to accept PayPal payments. All right, you can't do that yet in Amazon, but if you're using the Amazon Buy With Prime, like on your Shopify, WooCommerce, you're going to be able to accept PayPal checkout. So that's going to be pretty cool. And then, actually, starting next year, if you're a Prime member, they're going to be able to link their Amazon account to their PayPal account so that Prime free shipping benefits are available automatically. Another update was, if you are doing Amazon DSP, like we just talked about, you're going to be able to now run ads on Google Shopping ads and TikTok ads all right to drive more traffic to your Buy With Prime enabled options. All right.   Bradley Sutton: So here's how this works, if I'm understanding this correctly. So let's say you've got Buy With Prime listings set up. Now, if you recall, buy With Prime it's been around for a while. It's so you can have on your website a literal Buy With Prime badge and you are able to see the shipping time. So, basically, your Shopify customers, if they purchase on your website, they're going to get it delivered from your FBA inventory or MCF inventory. But now if you're running DSP ads the cool thing is they showed a couple examples of this is like in the Google shopping. You know what? You can't link directly to an Amazon listing, all right, you can't put Amazon listings per se into Google shopping. But if you've got your Shopify or WooCommerce or whatever listing there that has the buy with Prime, which basically goes your Amazon inventory. Anyways, you're going to be able to see the shipping time, all right. So, like you know, two, three days shipping. It's going to actually show up in Google Shopping Right, which has not been done before, and also in TikTok advertising. All right, not TikTok shop. We're not talking about buy with Prime inside of TikTok shop. We're talking about that. If you run a TikTok ad, it'll overlay onto a TikTok right. You're going to see that Prime badge right there where it'll say like two days, three days shipping and people can just go ahead and buy it right from that TikTok ad and again, that's going directly to your Amazon Prime inventory. So, pretty cool enhancement.   Bradley Sutton: You know, like a few years ago you wouldn't have thought that Amazon is down to like help sellers. You know, sell on other platforms and things like that. You know, like last year, amazon accelerate. The big announcement was how you could have, you know, Shopify integration. You're like that was would have been unheard of just two years ago, you know. And then now we're talking about, you know, integrations now with google shopping, integrations with TikTok shop. So this is, I think, a move in the good uh, in a good direction here.   Bradley Sutton: Another supply chain announcement. You know we've talked on the weekly buzz before about how amazon's really pushing their own shipping methods, and so now Amazon has released a new Amazon shipping mobile app. So you know, with these you're going to be able to schedule pickups from your warehouse, oversee inventory across multiple warehouses, receive real time updates on delivery, delivery vehicles and everything. So that's like for those of you who are kind of like using Amazon now, as like you maybe have used UPS or something like that before. Another update was if you're using MCF multi-channel fulfillment you know, historically I think that like the fastest shipping was like four days, but usually five days or more. Now MCF is going to qualify for three day shipping, so pretty cool. If you're using MCF is going to qualify for three day shipping, so pretty cool. If you're using MCF to maybe run your TikTok shop or for your Shopify website, and that's how you're shipping you can now get three day shipping, which is a huge update.   Bradley Sutton: Now, that was the main announcements for day one. Let's go skip to day two now, which had a lot more announcements. Go skip to day two now, which had a lot more announcements, and the first one was like five new generative AI tools that are going to be designed for sellers. Let's go over them Now. The first one was a Amazon code name. Right, it says Project Amelia. It says adds a personalized Amazon selling expert for every seller.   Bradley Sutton: Now what this new app is going to be doing inside of Seller Central is it's going to be a generative, ai based tool where you can like have conversations with it, like you can say, hey, amazon or Amelia I'm not sure if you have to call it Amelia or you call it Amazon, or whatever the case is. You can be able to ask simple questions like how is my business doing? Which products of mine have sales been down year over year? You can be able to ask simple questions like how is my business doing? Which products of mine? Have sales been down year over year? You're going to be able to ask questions like what is the status of the shipment that I sent to Amazon yesterday? So basically, the things that you would normally do in Seller Central that you would just have to go around on menus to find, and things. A lot more of it now over time. You know it's not going to be rolling out all these things at once, but you're going to be able to start asking this Amelia, uh, project Amelia app, uh, these questions that it's going to go ahead and respond just like generative AI does. Now, not everything is something that I think that all sellers are super excited about. But hey, I'm, I'm, I'm here to just report the news and let's you know, let's give some honest feedback on it and let's see how things play out Now. And let's give some honest feedback on it and let's see how things play out Now.   Bradley Sutton: The next thing it was entitled Expanding Generative AI Product Listing Capabilities to Get More Products in Front of Customers Faster. So this is nothing new per se. Amazon had announced last year generative AI ability to just get a picture from a picture or from a brief description, make a listing. Now, the last time I tested it, let's be honest, let's keep it real. Well, this is a no BS podcast, right? Well, it was not that great and I would never actually recommend somebody using that, because you know, like we know, how important keyword optimization, listing optimization with the right keywords is for getting indexed, for being able to run ads, and you're you know the ai back then when it started. There's no way it was going to be able to ever get all of the right keywords from day one in your listing if you're just using it right now. That being said, that was a while back that I use it.   Bradley Sutton: I'm very curious as to how it has uh, perhaps improved over time. I still don't understand. I guess can't picture any world in which you, uploading just a picture or two of a product and maybe even one line of text, is going to make sure that Amazon gets all the right keywords. I just can't imagine it, you know, knowing what the status of Gen, you know Gen AI is now, but I got to give it a fair shot, so I'm going to go give it a try in like a little mini case study soon. But anyways, what was released yesterday at Accelerate was now you're going to be able to, even if you do trust the Amazon AI listing creator, instead of just making one listing, you can like have some minimal information on a bulk upload file, and then you can create up to like 10, 20, 30, 50 listings or more, all with generative AI.   Bradley Sutton: The next gen AI thing that they talked about was A plus content automatically creates brand storylines that attract customers. So with this, it's actually allowing you to take, like, maybe just your images or your listing, and it's gonna use gen AI to create a plus content just from an image, so like, for example you can see here those of you watching this on YouTube it just took a couple of pictures of some shoe and then now it like put it in these lifestyle setting kind of images, automatically designed directly for your a plus content, for your listing. Not only that, it's generating the text that comes in on the captions inside of A-plus content. So you know, like for people like me, who you know, I use agencies like professionals like AMZ One Step, to make my A+ Content and you know, some people might not be able to afford that. So if you're not able to afford professional agencies to shoot specific content, now you might be able to dabble into this A-plus content. Don't forget that even in Helium 10, we have an A-plus or not an A-plus content generator, but an image generator that you can output in the format of different A-plus content modules as well. But now Amazon is going to have this completely for free. So this is kind of like a cool update that Amazon is going to offer Now.   Bradley Sutton: The next one I think most sellers I talk to, and myself too, are the most skeptical about basically it's an announcement where they're saying, hey, they're going to use gen AI to personalize product recommendations that part is cool and descriptions for customers including the title. So, as far as the recommendations go, you know that that's totally fine. Like, like, I don't think that's going to affect us negatively. I think it might be a positive thing. Like, for example, it's going to start basing more things off of the customer shopping activity instead of just offering customers more, like this. Like you've probably seen that when you're shopping on Amazon, it's going to give more specific recommendations, such as gift boxes for Mother's Day or cool deals to improve your curling game. That's the example that they give. Who in the world outside of Canada needs improvement on their curling game? But anyways, this is something that's going to be interesting for their recommendations.   Bradley Sutton: But as part of this, there was a kind of like a demo, given that Amazon is going to kind of like redo titles in the search experience. Okay, so it's not necessarily rewriting your titles. You know that that was an announcement done before how Amazon is going to sometimes, you know, change up your title if it doesn't think it's, it's good enough and you can opt out of that program. But this is different. It's like if somebody searches a certain keyword, the way that it sees your title in the search results. Again, this is just the way it's displaying in the search results. It's not actually changing your listing. It could change some words around based on if it thinks that it could cause the customer to be more likely to purchase.   Bradley Sutton: Now, this is the one where people are like I'm not sure if we can trust Amazon, you know, to change the title of my product that I spent a lot of work on. So this is one I think we're definitely going to have to see an action, start tracking it to see you know once this starts rolling out. Is this going to negatively or positively affect sellers? Is it going to help your conversion, your click-through rate, or could it potentially hurt it because it just starts putting these random, hallucinating AI words there? This is one of those ones that we're going to have to wait and see the A+ Content. I'm like, hey, go ahead and start using that right now. Guys, I think it's available in most people's accounts. Let's start playing around with that. But anything that has to do with changing titles and keywords, obviously I think a lot of us sellers are a little bit more skeptical about. So let's see how that one works out. Now, another cool thing that you know maybe you're skeptical or not, but I think it's pretty cool because I saw some of it in action is the fifth thing that they're using.   Bradley Sutton: Ai is creating highly engaging video ads. So it gave a couple examples, like there was just like a speaker and then it put it in this crazy background with, you know, like a beach, and then not only that, it actually made a video like with waves crashing on the shore. The other example that I really like that it gave was it showed a cup of tea, a pitcher just a pitcher of a cup of tea, with steam coming out of it. Showed a cup of tea, a pitcher, just a pitcher of a cup of tea, with steam coming out of it. But then it totally made it a video Like the background was dynamic and the steam you could actually see it coming out of the cup. So you know, for those of you doing like special video ads sponsor display, sponsor brand ads this is going to be cool. You know like videos work better than just still images. It really conveys emotion better. And now, instead of having to pay tons and tons of money to an agency or have some special 3d modeling. You're going to be able to use generative AI to generate these ads, so that's definitely going to be pretty cool.   Bradley Sutton: One thing I neglected to mention from day one I forgot was the drone delivery. All right, so that was a pretty cool announcement where they're like hey, by the end of this decade I'm assuming 2029 or 2030, whatever they assume is the end of the decade they said they expect to have done 500 million drone deliveries. I mean, there hasn't been barely any yet because it's not fully launched, but they're aiming for one hour drone deliveries and to be able to make 500 million of those in the next five years or so. So that's going to be pretty cool to see your you know, maybe coffin shelves being delivered by drone to people's porches. All right, that's going to be pretty cool. Release Next up is something that I'm not going to go too in depth today on, because I actually interviewed the product manager for this tool and it's going to come out in a future podcast in a few weeks.   Bradley Sutton: But there's a few new analytical tools that Amazon is launching. You can see some of this information in your dashboard. But one of the cool things is customer journey analytics. It says it helps you spot trends and pain points so you can create strategies to optimize the shopping experience. It says this tool maps an end-to-end view of the customer journey, from awareness to consideration, to intent and purchase. Right, there's going to be enhanced audience tailoring. Right, we've been doing brand tailored promotions for, like you know, abandoned cart customers and different things like that, but now there's going to be even more opportunity to tailor make your promotions to certain audiences. And then the last tool that they announced under this was business planner, an AI power tool that helps you identify opportunities for sales growth. And again the first two like hey, let's go for it. This next one is probably the one that some sellers are a little bit more skeptical on until they actually see it in action, the one that some sellers are a little bit more skeptical on until they actually see it in action, but it's basing it off of what Amazon is going to recommend, that for actions that you might take to help your account.   Bradley Sutton: Now there's some other various announcements made after this. I don't have a bunch of slides on it or news articles, but there was somebody who talked about. You know how the counterfeit crimes unit are really cracking down on a review. You know manipulation and sellers who are, you know, opening up fraudulent accounts and attacking other sellers and fake reviews, and it was really cool. A lot of people were applauding over some of the announcements that they made about how they're really trying to crack down on a lot of these black hatters out there, so that was pretty cool.   Bradley Sutton: Another department that came up on stage was the customer service department. You know the for seller support, the support department, and you know, at the first part, you know, I think a lot of sellers like, oh, brother, you know what are these guys going to say? This is like the one of the most I hate to use the word, but almost hated departments at Amazon. But I think they got probably some of the most applause during their presentation because they launched a few things where, like now, you can 100% of the time do these chat customer supports where you can get resolution right away instead of going back and forth making emails all the time, and this is going to be pretty cool. Along with the live chat, you're going to be able to share your screen, even live, with an Amazon customer support rep, instead of them asking you to take a screenshot, then you send it and then five hours later you get a reply and they ask for another screenshot. You're going to be able to take care of that stuff live, because it is going to be right there with a share your screen. So that's going to be something I think pretty cool.   Bradley Sutton: A lot of sellers were excited about that, and then probably one of the biggest announcements was that there's going to be the ability to connect to specialists. All right, so from what I hear from people that have had a bit in the beta, it's almost like going to Amazon Accelerate and having a seller cafe appointment. By the way, that's like one of the reasons to go to Amazon Accelerate. You can get some of your issues solved in real time with like a specialist, like somebody who really knows what they're doing, as opposed to somebody who I'm sure we've all had experience with, where they're just copying and pasting answers from a knowledge base or something right. But you're going to be able to connect with a specialist and it's going to be able to connect with a specialist and it's going to be way more likely that they're going to know what you're. You know how to fix your problem, because that's like all they deal with, as opposed to they're trying to be jack of all trades. They're going to be specialists with a certain thing, like maybe compliance or something else. By the way, there's a lot of announcements based on compliance too, but that I think a lot of sellers were really applauding about, because you know how many of us have had that frustrating situation where we're trying to get our point across to a customer support rep and it's obvious they have no idea what the heck we're talking about. And then we're having to, like go back and forth over days where now you might be able to get your stuff resolved in minutes with just one person from start to finish. So that was something definitely really cool to look forward to. So that was something definitely really cool to look forward to.   Bradley Sutton: Other things is like generative AI, where there's going to be potentially again I talk about good things where it's like, hey, show me the money, like this is great, let's start on this right away. And then there's, you know, some things that are kind of like hey, we maybe need to take a wait and see approach, but there's going to be some generative AI things where you might be able to get stuff solved with just a bot, kind of right, and I know that kind of like is a turnoff for some people. But you know, ai is helping bots get a lot better. But one of the examples they gave was you could like say, hey, I need to change the product dimensions on my product to this by this, by this, and then that gen AI bot, as it were, is going to say, oh yeah, let me go ahead and take care of that for you, all right, without even having to open up a case, without even having to maybe go into your listing to change it there. So that could be pretty cool, but let's see how that works, all right. So that's about it.   Bradley Sutton: I probably knocked out about 15, 20 of those announcements. Like I said, in the future, two or three podcast episodes, we're going to go a little bit more in depth on some of these. I also did a recap video with Andrea Marquez, who is the host of the this Is Small Business podcast that's the Amazon hosted podcast and we went over a couple more of these in depth. And then I brought on some Amazon product managers, thanks to the Amazon team, and we're going to go a lot more in depth on some of those analytical tools and some of the gen AI tools. So a lot of exciting things coming to the podcast, a lot of exciting things coming to Amazon.   Bradley Sutton: Right, highly recommend guys, if you've never been to an accelerate, mark your calendars. I'm sure it's going to be around the same time next year, maybe around September. You have got to go to this event to like be the first to hear about these, to hear about these special things that are being released by Amazon, to be able to network with 4,000 other sellers. It's kind of like a really unique experience and I had a great time thanks to the Amazon team and thanks to all of you. I met so many of you out there at our Helium 10 booth, and just walking around is really great to connect with a lot of you. So I hope to see you at some future events.   Bradley Sutton: Don't forget, next week I'll be at the seller kingdom event in Seoul, Korea, h10.me/sellerkingdom. You'll be able to register for that event at the at the end of October. October 31st, there's going to be an Amazon advertising event in Sydney, Australia, so make sure to come out to that. And then November 11th, we're doing an elite workshop in Milan, Italy. So mark your calendar. If you're in Europe, that is another event you can go to. So, guys, thank you so much for joining us this week. We'll be back next week to see what's buzzing.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Scratch Event DJs, Ownit AI, and Mirakl. Here are today's top headlines:ShopRite is rolling out Simbe Robotics' “Tally” robots across 70 stores to enhance inventory management, following successful pilot programs in 2022.Whole Foods Market introduces its new small-format store, “Daily Shop,” in New York City, catering to quick, convenient shopping with plans for further expansion across Manhattan.Amazon is now allowing Prime sellers to leverage TikTok ads with “Buy with Prime” functionality, enhancing the shopping experience by integrating real-time delivery estimates and seamless transactions.Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Join Incrementum Digital's Kate Bray and Amazon's Derek Majewski as they explore the game-changing potential of Buy With Prime. In this episode, they break down who should be using Buy With Prime and how it can supercharge your e-commerce strategy. Plus, they dive into the future of AI in shaping the customer journey, discuss the impact of Amazon Marketing Cloud (AMC), and more. Whether you're an Amazon seller or a brand looking to elevate your online presence, this episode is packed with insights you won't want to miss.

lk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon's 10th Prime Day Event Returns July 16 & 17, With Millions of Exclusive Deals for Prime Members https://press.aboutamazon.com/2024/6/amazons-10th-prime-day-event-returns-july-16-17-with-millions-of-exclusive-deals-for-prime-members Walmart's 'largest deals event ever' to rival Amazon Prime Day https://www.yahoo.com/lifestyle/walmarts-largest-deals-event-ever-to-rival-amazon-prime-day--plus-sales-to-shop-now-215140714.html Amazon to launch discount section with direct shipping from China, the Information reports https://www.reuters.com/technology/amazon-launch-discount-section-with-direct-shipping-china-information-reports-2024-06-26/ Target and Shopify Partner to Help Consumers Discover and Shop an Expanded Assortment on Target.com https://corporate.target.com/press/release/2024/06/target-and-shopify-partner-to-help-consumers-discover-and-shop-an-expanded-assortment-on-target-com Buy with Prime is helping this rapid hydration brand not only increase shopper conversion, but also bring in new customers. https://buywithprime.amazon.com/customer-stories/case-study-hydralyte Amazon is working on a ChatGPT competitor https://qz.com/amazon-generative-ai-chatbot-chatgpt-metis-1851558879 Stay ahead of the curve with insights on the latest updates within Adtomic, especially the game-changing brand performance dashboard that offers critical data for making savvy pay-per-click advertising decisions. Our training tip of the week emphasizes the importance of leveraging historical data to boost profits during Prime Day, illustrated vividly with a real-world example of a Tyneco vacuum. Tune in to gain actionable advice that will help you optimize your advertising efforts and dominate search results as Prime Day approaches. In this episode of the Weekly Buzz by Helium 10, Carrie talks about: 00:49 - Prime Day Dates Announced 01:35 - Walmart Summer Deals 02:20 - Amazon Temu-ish Service? 04:49 - Target and Shopify Partner 05:45 - Buy with Prime on Homepage 07:32 - Amazon Version of ChatGPT? 08:48 - Helium 10 New Feature Alerts 09:46 - Pro Training Tip: Leveraging Historical Data to Boost Prime Day Sales ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Prime Day Dates announced. Is Amazon trying to be like Temu and Amazon's new version of ChatGPT? This and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart, e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Keri Miller. So, Keri, take it away and let us know what's buzzing. Carrie Miller: Okay, let's go ahead and get into it. The first thing I want to talk about is the Prime Day dates were just announced. So Amazon officially announced Prime Day 2024 dates, which is going to be July 16th and 17th. And now something interesting about these dates is that Bradley Sutton actually on this very show, he actually predicted that Prime Day would be on these exact dates way back in April. So let's go ahead and go back to that clip and show Bradley's predictions for Prime Day. Bradley Sutton: Amazon hasn't necessarily announced the new Prime Day, but I'm like 95% sure I was able to figure out when it's going to be All right, so bear with me. Here's why I think that and by the way, spoiler alert, I that's just my rough guess. Carrie Miller: So there you have it. Bradley predicted these exact dates for Prime Day, so how cool is that? All right up next we have Walmart. Okay, so Walmart announced their largest deals ever, which is going to be from July 8th to July 11th. Now this is coming off of Walmart Plus week. That was last week, so during these days you can actually expect discounts on pretty much everything. Walmart Plus members are actually going to have early access to shop the best deals of the season by beginning at noon Eastern on July 8th, which is actually five hours before the rest of the public actually gets access, and this, I believe, is probably in competition with Amazon's prime day. So they're doing a lot of great deals over at Walmart. So not only as a consumer, that's gonna be helpful, but for sellers, it helps to attract a lot of people to the site, so really good for everyone all around. Carrie Miller: Okay, next, now this one. This next piece of news is a doozy. Okay, so Amazon plans to launch a section on its shopping site featuring cheap items that ship directly to overseas consumers from warehouses in China. Okay, so this seems to be a response to sites like Temu and Shein, and I actually asked some sellers what they thought about this move and they said they believe that Amazon is being more of a follower and not innovating and creating their own path. So they're basically trying to maybe catch up with Temu and Shein. I'm not really sure. Some other. Some other sellers also said that they think there will be an initial negative reaction, but buyers will probably try it out. So I'm curious to know what you think. Do you think buyers are going to be excited about this? I'm not really sure. Someone else mentioned that they think this could be what puts dollar stores kind of fully out of business. We've seen some of the dollar stores going out of business recently and they think that this would be a kind of a direct competition to more of the dollar store quality, so that that is another interesting perspective. Carrie Miller: The products in this program will be delivered from China directly from China to the consumer between nine and 11 days. So a big question in my mind would be will Amazon allow American third party sellers to drop ship from warehouses in China as well? Some sellers already store their products in China in warehouses, like with SKU Drop, and it's definitely something that they could do. Amazon said they are going to start signing up Chinese sellers in this summer and they're going to begin accepting inventory in the fall. This article also highlights that sellers in this program will be able to produce small batches to test the demand for any new products that they launch. So that's something else that we know that we have questions about. You know, a lot of third party sellers like to do the same thing. Will third party sellers have the same luxuries to be able to do this without losing rank, things like that? So really a lot of questions in my mind with this new development. Carrie Miller: This article also questions if these packages that are coming directly to a consumer from China, if they will be exempt from US customs, since there is a provision that exempts individual packages that are valued at less than $800 from taxation. Now, third-party sellers, you know, if they're not allowed to do this, they still have to pay the taxes that are coming in. You know, when we ship goods in from China. So that kind of defeats the whole purpose of the taxation there. It really is going to hinder, maybe, third party American sellers. So that's something to really think about too. All right, so I'm really curious to know what you all think. What do you think? This is a good thing? This is a bad thing. Are you enraged? Are you happy about it? What do you think? Please let us know in the comments. Carrie Miller: Okay, so that leads me to my next piece of news, and that is that Target and Shopify are partnering to offer a selection of targets Popular merchants, such as their true classic and caden lane, to offer their products on target plus. The new partnership with Shopify will expand target plus and will give consumers more options to purchase from these selected brands. Target will also be the first mass retailer to work with Shopify to bring select merchants products into their physical stores in the months to come. If you want to apply to sell online and target, you can actually go and apply on target plus through the marketplace connect app. I really do believe that, with everything that's happening, all the changes that are going on, I do think it's really important to diversify. So you know, getting on target and starting to sell on target might be a really good option for a lot of third party sellers. So check it out, if you haven't already done that, because it's potentially a good opportunity to not only sell on target but to get in target stores. All right. Carrie Miller: So the next piece of news is a case study out of Amazon and this is for buy with prime. Now, this is a company called Hydralight, and Buy with Prime showed how they actually helped this particular brand increase shopper conversion and bring in new customers. The study highlights and they have it down here a little bit it's highlighting 16% increase in conversion rate, 37% of new customers purchased through Buy with Prime and 90% of the Buy with Prime customers are new orders. So that's not even the most interesting part, though. I know if you haven't added this button to your site, it's probably a good idea to do so. But the most interesting thing is I actually saw a post from Destiny Wishun from Better Media on LinkedIn and she actually showed a screenshot of these buy with prime merchants and their ads on the homepage actually directing straight to their actual site. So they're direct to customer site, which is really interesting. So I think they might be testing this out and I'm not sure if it was actually an ad or if, what the whole situation was, but there is. If you're interested, you can look on her LinkedIn. There is a whole clip of it and she shows how these actual little icons on the homepage are leading customers to the direct to consumer sites. So that could be a really good motivation and reason to participate in Buy with Prime, if you haven't already done it. I think there's a lot of evidence to show that Buy with Prime is really helpful for your conversion rate on your own site. But then if Amazon is going to start promoting your products on actual Amazon and directing them to your website, that is something that could be really amazing. So my question is what do you all think about this, and have you added the Buy With Prime button to your website? Leave comments below on that. Carrie Miller: All right, so let's get into the last piece of news, and that is that Amazon is working on an AI chatbot, internally called Metis, to rival OpenAI's ChatGPT. Okay, the chatbot is going to be accessible through a web browser and it's going to be powered by one of the company's internal AI models called Olympus. Olympus is supposedly even more powerful than Amazon's publicly available AI model, which is called Titan. Now Metis can generate conversational texts and image-based answers, provide source links, suggest follow-up questions and generate images. Amazon also reportedly wants to use retrieval, augmented generation or the RAG method for Metis, meaning the chatbot would be able to reference knowledge outside of its original training data and therefore could provide more up-to-date answers. Metis is reportedly also meant to be an AI agent, I guess, kind of your like personal agent, I guess, capable of completing tasks such as turning on lights and booking flights. Carrie Miller: So the question I have for all of you is with this change, do you think that more people are going to be doing voice search through Alexa? Do you think this kind of AI integration is going to change the way shoppers find products on Amazon and other websites? I do believe it is going to kind of change the context and way people are searching for products, but I'm really curious to know what you all think out there. All right, in our next segment, we are going to be talking about the latest rollout within Atomic and this is really important. Going to be located in Atomic and you're going to go to the dashboard and then scroll all the way to the bottom where it says brand performance. So what is being shown here is brand performance data and what you're going to be able to see is you can see the number of brand searches, you can see the detail page views and you can see the customer conversion rate. You can see the new percent of new to brand customers. You can see the shopper engagement rate. You can see all this great information all in one place and it's just really giving sellers more information that they need to make better data-driven decisions in their pay-per-click advertising. So it's going to allow you to see category comparisons how many clicks are within your category, how many detail page views are within that category and how you actually compare to the average. So I think this is huge in helping you to make better data-driven decisions in your pay-per-click advertising. Carrie Miller: Okay, so let's go ahead and get into this week's training tip of the week Now. I think this is one of the coolest things for Prime Day that you could utilize to help you make lots and lots of money this Prime Day, and it's going into historical data. So what I'm going to do, I'm just gonna go ahead and I'm gonna share my screen and show you how this strategy works and how it can help you to make tons of money this next Prime Day. Okay, so I did an example and I took an ASIN from Amazon and this is the Tyneco vacuum, because I know it does pretty well on Prime Day every year. I know I've purchased one and many people I know have purchased one, so I wanted to use this one as an example, and what we're going to do is I just did a reverse ASIN search on it and then what we're going to do is we're going to go into historical trend. Carrie Miller: Now, once I click on historical trend, you can see all of these months. This goes back 24 months of data and what I want to do is I want to go back to the month of July of 2023, which is last year's prime day. So I'm going to click on that pillar right there with July of 2023. And then I'm going to click on apply filters. Now this is going to show basically all of the keywords that this ASIN was ranking for organic and sponsored and you can also see the search volume. So if we look through here, you can see their organic rank in here for a lot of these different words. Now, one thing that I like to do is okay, I can see these great keywords and where they were ranked and all of that, but I want to look at Prime Day specific keywords. So I look at, I go into the filter phrases containing and I put in Prime and I hit apply filters. Carrie Miller: Now this is going to show you all of the kind of Prime Day related terms that you're going to be able to utilize and maybe do pay-per-click advertising on, and you could even do an evergreen cap campaign on this, maybe even throughout the next year, to make sure that you can kind of start ranking and stay on top of these. But we've got Prime Day vacuum here and that they are organically ranked 230. Okay, they're not even doing any sponsored ads. This has an 8,500 search volume. That definitely looks like it's wide open. If you hover over this you can actually see who is ranked in the top for that keyword. But if you go down you can see all of these different keywords where this main competitor is not even ranking organically in the first page for these keywords and they're not even doing many sponsored ads. They've got one sponsored ad here, one there as well, so they're kind of probably just guessing. Carrie Miller: But you can utilize this historical search volume, historical searches, to do some exact campaigns and start, you know, making sure to capitalize on these keyword searches, cause it looks like a lot of people are doing even just stick vacuum cleaner, cordless, prime day deals got 1800 searches. So you know really good opportunities to do some exact campaigns to really win all of this where lots and lots of traffic is going to be. So if you haven't already checked out the historical trend, go ahead and check it out. It is an incredible tool and I do believe it can make you lots of money. Right now, some of those keywords are very, very low search volume, and so if you start advertising now, you could potentially get to the top of the search and start ranking for those before prime day. You still have some time, so go ahead and start trying to dominate those incredible prime day keywords. All right, and that is all that we have for this week's episode of the Weekly Buzz, and we will see you again next week to see what's buzzing. Bye everyone.

Today on our show:Amazon Buy with Prime off to a slow startShein launches Shein Exchange Resale Program in UK and EuropeeBay expands its consignment serviceA call to action for brandsAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Welcome to Omni Talk's Retail Daily Minute, sponsored by Ownit AI and Mirakl. Ownit AI helps brands and retailers win Google search by answering their shopper's questions online. Learn more at ownit.co. Mirakl is the global leader in platform business innovation for eCommerce. Companies like Macy's, Nordstrom, and Kroger use Mirakl to build disruptive growth and profitability through marketplace, dropship, and retail media. For more, visit mirakl.comHere are today's top headlines:Walmart introduces Digital Landscapes, a self-serve insights solution within its Walmart Luminate data analytics suite for CPGs. Amazon's "Buy with Prime" service faces mixed results since its launch, with some sellers experiencing sluggish adoption and concerns about profit margins. Giant Eagle and Wegmans collaborate with Rippl, a data and media network, to enhance their retail media platforms and compete more effectively with larger players in the industry. Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

SummaryIn this episode of Growth Vault, the hosts discuss various topics including the Super Bowl halftime show, commercials, and the impact of the pandemic on the B2B SaaS market. They review ProfitWell's B2B SaaS Marketing Report, which highlights the decline in compounded annual growth rate and the increase in churn rate. The hosts also explore the concept of competitive advantage and the importance of pricing strategies in the current market. The conversation explores the concept of unfair advantages and competitive advantage, using Shopify as an example. It delves into the different types of advantages companies can have, such as cornered resources, branding, and network economies. The discussion also highlights the importance of product differentiation and the impact it has on marketing and sales.Additionally, the conversation touches on the idea of competing where others can't by offering unique value propositions and pricing models. Finally, the episode concludes with a brief overview of Shopify's impressive fourth-quarter results. In this conversation, the hosts discuss various aspects of Shopify's performance and growth. They highlight Shopify's success in balancing marketplace building and avoiding Sherlocking. They also explore Shopify's expansion into the B2B market and the potential impact on pricing models. The hosts emphasize the importance of net new customers for sustainable growth and discuss Shopify's focus on top-tier stores. They also examine the credibility of Shopify and its unification of data. The conversation touches on the Buy With Prime feature on Shopify and the implications for customer behavior. Finally, the hosts express excitement for the future of commerce and the potential for offer testing.TakeawaysThe Super Bowl halftime show and commercials can be a reflection of current marketing trends and consumer preferences.The B2B SaaS market has experienced a decline in growth rate and an increase in churn rate, indicating the need for businesses to adapt and find new strategies for growth.Competitive advantage is crucial in the current market, and businesses should focus on providing value and differentiating themselves from competitors.Pricing strategies should be based on the value provided to customers, and businesses should communicate pricing changes effectively to maintain customer satisfaction. Unfair advantages can give companies a competitive edge, such as cornered resources, branding, and network economies.Product differentiation is crucial for companies to stand out and create a unique value proposition.Competing where others can't involves offering something that competitors cannot replicate or access, often at a lower price or with additional value.Shopify's fourth-quarter results demonstrate its strong performance and growth, with increased revenue and gross merchandise volume. Shopify has achieved impressive growth and success in balancing marketplace building and avoiding Sherlocking.The expansion into the B2B market presents opportunities for Shopify, but pricing models may need to be adjusted.Net new customers are crucial for sustainable growth, and Shopify's focus on top-tier stores reflects this strategy.Shopify's credibility and unification of data make it an attractive option for larger businesses.The Buy With Prime feature on Shopify has both advantages and disadvantages, and its impact on customer behavior should be considered.The future of commerce lies in offer testing and experimentation, with a focus on personalized and mobile experiences.Overall, there is excitement for the future of Shopify and the potential for continued growth and innovation.Chapters00:00Intro and Super Bowl Recap12:26Review of ProfitWell's B2B SaaS Marketing Report19:45Is the Worst Behind Us?25:45Competitive Advantage and Pricing Strategies34:32Unfair Advantages and Competitive Advantage46:42Competing Where Others Can't01:06:36Churn and Pricing01:08:18Shopify's Fourth Quarter Results01:09:41Shopify's Performance and Growth01:10:38Shopify's Expansion into B2B01:11:41The Importance of Net New Customers for Growth01:12:56Shopify's Focus on Top Tier Stores01:14:18Shopify's Credibility and Unification of Data01:15:45The Buy With Prime Feature on Shopify01:17:19The Impact of Offering Buy With Prime01:19:29The Friction and Inertia of Buying on Amazon01:20:49The Future of Commerce and Offer Testing01:22:15Excitement for the FutureFollow Rabah on X or LinkedInFollow Aaron on X or LinkedInFollow Chase on X or LinkedInFollow Growth Vault on X

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon Hosted Record-Breaking Black Friday and Cyber Monday Holiday Shopping Event, and Announces Millions More Holiday Deals to Come https://press.aboutamazon.com/2023/11/amazon-hosted-record-breaking-black-friday-and-cyber-monday-holiday-shopping-event-and-announces-millions-more-holiday-deals-to-come They did it again! Shopify merchants break Black Friday record with $4.1 billion in sales https://news.shopify.com/they-did-it-again-shopify-merchants-break-black-friday-record-with-41-billion-in-sales Save the date for Amazon #unBoxed2024 in Austin, Texas. https://www.linkedin.com/feed/update/urn:li:activity:7135687573812768768/ Focus: Walmart shifts to India, cuts China imports https://www.reuters.com/business/retail-consumer/walmart-shifts-india-china-cheaper-imports-2023-11-29/ Stay tuned as we explore Helium 10's newest features, including an exclusive AI-powered image generator for Amazon Sponsored Brand ads and the ability to generate custom images for Amazon ads and  Amazon Posts. We'll be sharing hands-on demonstrations on how to use these features and their potential benefits for third-party sellers. Plus, we have news on a monthly networking call in Spanish, designed to help Spanish-speaking sellers connect and share strategies. Join us for all this and more as we continue to provide you with innovative tools and updates that are transforming the Amazon and E-commerce landscape.   In this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:52 - Amazon 3D Images 02:32 - Amazon Black Friday 04:31 - Shopify Black Friday 05:17 - Amazon Unboxed 06:02 - Amazon Transparency 07:01 - Made In India 08:45 - Spanish Networking Call  09:50 - Helium 10 New Feature Alerts 16:54 - Pro Training: How To Instantly The Most Searched Word On Amazon   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos   Transcript Bradley Sutton: Soon, you can upload 3D images for your products on Amazon. Results from Black Friday. Amazon Unbox Conference date and new location announced. Amazon transparency update these stories and more on today's episode of the Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon Walmart e-commerce world. We also let you know on the brand new tools and feature updates that Helium 10 has, as well as a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. All right, let's go ahead and hop right into the different news articles Now. The first one was an announcement this week from Seller Central itself, so you can see this in your dashboard, and it's entitled 3D models to replace 360 degree images starting December 14th. All right now. This is going to be for US, UK, Germany, Spain, France and Italy. All right now.   Bradley Sutton: In the past, you could supposedly it says here you could put 360 degree images. Now, project X products had it, project 5K products had it. We never requested it. It was like Amazon just choosing to do on your own. I never actually heard of many people, if any, who were able to request the 360 degree images where you can kind of like put your finger in the app and like drag it around and see the whole thing. I've never actually known somebody who outside of like vendor central who could request that. But regardless, 360 degree images are going to be a thing of the past. And what is replacing it are these view in 3D, different kind of like experiences, view in your room, virtual try-on and showroom? So this was announced a while back at, I believe it was Amazon Accelerate. There was some talk about this. Now, what Amazon is going to come out with, what they said is, hey, to make it easier if you do create 3D models. It's not like we have like imaging software, right, they're working on a tool that'll allow you to use your phone in order to scan your product and create a 3D model. So more news on that coming soon, they say. But that is a change that is pretty imminent, because it says, hey, this is going to happen in December 14th.   Bradley Sutton: All right, so next article is going to be also from Amazon. It was a press release that they did, and this is about Black Friday results, right? This article says Amazon hosted record breaking Black Friday and Cyber Monday holiday shopping event and announces millions more holiday deals to come. All right, now I don't know how they calculated this, but they said customer save 70% more on Amazon during its 11 days from November 17th through Cyber Monday compared to the same period last year. Now it also cited a recent independent study from Profitero and it said that Amazon had the lowest online prices entering the holiday season, by an average of 16% across 15 different categories, compared to other leading retailers in the US, and they're on pace to deliver fastest delivery speeds for Prime members in the company's 29 year history 29 year history I didn't even know Amazon's been around for 29 years. That's crazy. Anyways, just some random stats here that Amazon talked about says customers ordered more than 500 million items from third party sellers. All right, and so that's a lot. This is just again. During 11 day period, and also some new programs started getting the limelight with their first kind of Black Friday. It says for the first time, prime members purchased great deals directly from Buy With Prime merchants during the Black Friday and Cyber Monday holiday event. And it said merchants who participated in promotional activities experienced an aggregate more than a 300% increase in units purchased through Buy With Prime versus their daily average for the month of October.   Bradley Sutton: So let me know out there, what about you guys? Anybody have some good numbers to report? I heard some people say hey, you know, cyber Monday actually worked out better than Black Friday, but how is your whole Cyber Five altogether? You know how was it from Thursday all the way through Monday? Let me know in the comments below, speaking of Black Friday, how many of you guys have Shopify websites? An article from Shopify, similar press release, says they did it again. Shopify merchants break Black Friday record with $4.1 billion in sales. So it says hey, from the crack of dawn in New Zealand, which is where you know, it becomes Black Friday first through the final minutes in California. Well, that's not right. The final minutes of Black Friday is in Hawaii. It says our merchants drove a 22% increase in sales over last year Shopping peak, when collective sales reached 4.2 million dollars per minute At 12 pm Eastern on Friday. Uh, what about you guys out there who've got Shopify websites. How is your Shopify Black Friday and Cyber Monday? Uh?   Bradley Sutton: Going back to amazon now there's an announcement on amazon ads linked in Uh for amazon unboxed. You might remember amazon unboxed just a few weeks ago in New York, where it's been the last couple of years, you know, we did a podcast live there. They announced all kinds of cool stuff like sponsored tv and things like that. Well, uh, is amazon unboxed going to be in New York? Uh, in October next year? Well, it is going to still be in October, but guess what, guys? Uh, it is now moving to drumroll, please, Austin Texas. All right, so save the date, guys. If you miss this year's unboxed Uh marketing your calendars. Amazon unboxed 2024 for the first time Austin Texas, October 14th through 16th.   Bradley Sutton: Next article, going back to amazon seller central Uh, we announced this update a while back, where they kind of teased that this was coming, and now it's uh going to be in effect, and this is about amazon transparency. Amazon transparencies, a way to to help kind of uh dissuade counterfeit sales of your product. And they now announced amazon being that you can now have use your own serial numbers for transparency. All right, this is new, you know, you don't have to use theirs. You can use your own Uh serial numbers. And, again, you know, if you are uh active with your products in transparency, it means that they can't be listed or shipped to customers without valid codes. So if you have trouble, like with hijackers and things, basically this means that people you know, other sellers trying to like, list your or you know, add their uh the skew to your ASIN, it's not going to get accepted or shipped if it doesn't have these transparency uh codes. So for more information on that, check your uh dashboard.   Bradley Sutton: Now interesting article. This one is coming from Reuters and it was entitled Walmart Shifts to India Cuts China Imports. Now, this is interesting because, uh, it basically said that they're moving more for the Walmart products that they produce themselves. They're moving the production more and more to India. All right, the world's largest retailer, Walmart, this article says, shipped one quarter Of its us imports from India between January and august this year. All right, that compared with in 2018 2018, guess how much? 2% it went from 2% to 25% being produced in India in just the last five years. The data, according to those articles, shows that it only 60% of its shipment only quote, unquote, only came from China. Now, the reason why it's only 60% is because in 2018, it was 80% of all of Walmart's products were made in China. But China is obviously still Walmart's biggest country, but it talks about, you know, hey, there's a shift happening at Walmart, you know.   Bradley Sutton: Guess what guys? Project x, all of our products have been made in China. Until Two months ago, we produced our very first product in where? India? All right, so that is going to be coming. You're going to see a feature podcast where we talk about the development Of that product, and we'll have Meghla on here. She helped us source it.   Bradley Sutton: But big companies like Walmart, amazon, third-party sellers more and more are moving production outside of China. What about you? Are you still producing everything in China? Are you producing in India? You producing in Pakistan or other countries? Let me know in the comments below, all right, uh, one more thing before we get into some really cool feature announcements. We're not gonna some moss. I'll let spaniel.   Bradley Sutton: So one more thing Do you speak Spanish? We have our very first monthly networking call in the Spanish language starting next week. All right, this is going to be something that will be hosted by our Serious Sellers Podcast en Español host, Adriana Rangel, and this first one is going to be on December the 6th All right market calendars, December the 6th, at 4 pm Pacific time. And then, for those who speak Spanish, for everybody who speaks Spanish go to h10.me/llamadaconadriana. h10.me/llamadaconadriana. Go to that website and you'll be able to register for the zoom. So again, if you guys want a network with other Spanish speaking sellers, whether you're here in the States, in Latin America, in Europe, in Spain, wherever you are in the world, go ahead and sign up. This will be a monthly Networking call where you can, you know, talk about what's working, what's not working in your business, get some help and I might, you know, pop in there every now and then as well.   Bradley Sutton: All right, let's get into the helium 10 new feature alerts, and we've got some doozies today, guys. Whoo, the Helium 10 product team is been cooking with fire for sure. All right, the very first one is guess what, guys? Helium 10 kind of low-key now has an AI generating or an AI Powered image generator. All right, now, this is actually the Amazon Sponsored a brand ad image generator. But I'm gonna show you, guys, how you can use it for Amazon post. You can use it for you know, potentially lifestyle images or infographics, or getting you know other ideas for your, for your images. It's not perfect right now, but this is cool. The only place Outside of Amazon that you can get this tool is in helium 10. Why, cuz? Amazon chose helium 10 to be its exclusive partner, namely in atomic? Amazon chose helium 10 atomic to be the exclusive software for now. It'll open it up later to others, but we are the only ones that you can get this in. Let me show you how it works, all right.   Bradley Sutton: So basically, you go to your atomic and then you hit a new campaign. Once you get into your campaign builder, you're gonna want to hit single campaign. Once you get there, you're going to want to hit sponsored brand, the middle one. Once you hit sponsored brand, you're gonna hit next and then here you are going to go ahead and Put enter a couple of your products from the brand that you are trying to do. You know an image for, so I'm gonna go ahead and choose what up right here on my screen the helium 10, a coffin bookshelf and Coffin coffin egg tray here and then scroll down. Make sure under sponsor brand campaign, you select the actual brand that you're trying to do this actually kind of doesn't matter, because you're gonna be able to enter your own images yourself. But since I'm actually gonna do one for the coffin shelf, the coffin bookshelf, I'm gonna go ahead and choose Manny's mysterious oddities. Now, once you select that, you scroll down here to this new section called Creative.   Bradley Sutton: Now, the whole purpose of this is actually to create sponsored brand, so you can actually create the, the custom sponsored brand image right here. But I'm gonna show, I'm showing you guys, how to just create any image you want right now. The first thing I'm gonna do is I'm actually gonna first just do this coffin bookshelf and I'm gonna put a different background, all right. So right here, under custom image, you're going to hit AI generated image, all right. Now I'm gonna go ahead and since, like I said, I'm gonna use the coffin bookshelf, so I'm gonna go ahead and choose that again here.   Bradley Sutton: Now what I'm going to do is, in this prompt, I'm gonna say what I want I it to be like in the room. So I'm going to say put this coffin bookshelf hanging on a light colored wall and there are other bat themed decor items hanging on the wall, all right. So I mean that that's just a super, a super simple thing right here. I can actually choose theme here, so I'm not going to. I'm not going to choose a theme for this. Let's just see what happens. This usually takes about a minute to do, so I'll come back as soon as it generates and here we go.   Bradley Sutton: Now, you know, sometimes you're going to get some crazy stuff, like here it actually changed our coffin bookshelf a little bit, but take a look, you know, here it put. It did exactly what I said. I said, hey, put it on a light colored wall and you could see, here's the coffin bookshelf hanging on a wall and there's some like bat shape, like little decor items on the wall. Now I will. I did not give it a good prompt. You know, I only wrote about 121 characters. I can write up to 300. I didn't even include a theme, but you, you know you can get pretty specific.   Bradley Sutton: Now, is this AI going to be perfect? No, this is coming directly from Amazon, you know so. Helium 10 doesn't have control over this. So you know, like, if you're not getting good output, it's it's. You know that's because Amazon's AI is not great yet. But again, this is using connecting directly to the API, to the Amazon's AI generation, and what I can do here is I can actually, you know, choose some of these. I can zoom in and then I can actually save these. I can select them and save them right here, download it. I can save it to my creative assets. So it's kind of like a cool way to, you know, generate Amazon post images without ever even leaving helium 10. So that's the first thing that I wanted to talk about today. The second thing is also super, super cool, requested by a lot of our users, and this is wherever you see keywords in your insights dashboard and cerebro, in magnet.   Bradley Sutton: You know, sometimes you see a whole bunch of keywords and you know you can see the, the score there for how important the keyword is, you know, based on maybe it's search volume or or competitor performance score. But sometimes you're not quite sure how maybe what I call real world relevant the keyword is like, for example, you know, coffin shelf. I think you could understand that probably all the results are coffin shelf. That's the top 10 on page one. But what about other keywords like coffin decor? Maybe it's not coffin shelves, but just random coffin products, and so what, what have you always had to do before.   Bradley Sutton: If you just want to kind of take a quicker or a quick look at the results of, you know, keywords in cerebral magnet, well, you would click one by one on those keywords and take a look at them on Amazon. Well, now you know you're not going to have to do that anymore. Let me show you exactly what you can do. Anywhere where you have cerebral magnet, any keywords, you just have to put your mouse over it, like so, for example, if I want to say what is in coffin shelf, I just put my mouse over and I can see they're mostly coffin shelves here. But then maybe I'm like, all right, well, what about goth gifts? Are there any goth gifts that are showing up here in, you know, for coffin shelves? And I can just all I do, I'm not clicking on anything. I just put my mouse over here and I can see there's some Spooky looking slippers or some skulls, and I'm not actually seeing any coffin shelves in the top 10. So now I know you know what this, this keyword you know, probably might not be too too relevant here. I can look at a coffin box. I'm like, hey, what kind of things are coming up for coffin box? Okay, there is one coffin shelf, but the rest of these are just like maybe some jewelry boxes. So again, I am not clicking on anything, but now anywhere where there's a key where I can put my mouse over. So we're get an idea about the last time healing.   Bradley Sutton: Then 10 check the top 10 results Little thumbnails that show what products were ranking for these keywords. I could see their price, how many variations they have, how many reviews they have. You know, that can be cool, like instantly I might see a keyword was like wow, look at this. Out of the top 10, most everybody only had, like you know, 10 reviews or 20 reviews. So like it's a great way to do product research as well. So I hope you guys can enjoy these two new feature updates from helium 10. Make sure you use it and let me know what you think.   Bradley Sutton: All right, last up, today we have our training tip of the week, and this one is going to be courtesy of Carrie, and this is another keyword based strategy where, in seconds, if you want to find the Keywords that have the most search volume, that start with a word or two words or three words, within seconds. Again, this is one of those no click strategies like. This last one I gave you was a no click strategy. This strategy has zero clicks. How can you see what are the top searched keywords that start with any word or phrase? Carrie, take it away.   Carrie: I'm going to show you how to instantly find the most search terms that start with a specific Keyword. It's very easy and it's something that you can do for Low-key keyword research. If you're just kind of curious about something, maybe you found a product that you want to kind of look a little bit more into. You can see what the top phrases are that start with that particular keyword, and I'm going to show you how to do it. Right now. All you have to do is you just need to go to magnet and it's very, very simple. The next thing you're going to do is you're just going to start typing so we sell a coffin shell. So I'm just going to type in the word coffin and with this it's going to basically show me all the keywords that start with coffin. That in the order of the most searched to the least search. So we've got coffin nail tips. That is the most searched, and the next is coffin, and then the next coffin press on nails. So we can take it even further. We want to say I want to see all the keywords that start with coffin shelf from the most, you know, search to the least. So we've got coffin shelf, coffin shelf, large. So all these great keywords.   Carrie: Another thing you can maybe try like the most popular search term or search product is garlic press, so maybe we can look at garlic Okay, so we've got garlic, garlic press, garlic powder, so we can say garlic press here and see if there's any other keywords. It looks like garlic press stainless steel is the next most searched Garlic press. Oh, so, as you can see, this is a great way to find. You know, kind of do some low key keyword research and you can see all the keywords that start that exact keyword that you want to find, and In the order of the highest search volume to lowest. So I hope you check it out. It's very, very easy and really interesting to take a look at.   Bradley Sutton: All right, thank you very much, Carrie, and thank you guys all for tuning in this week. I will see you next week to see what's buzzing.

In the latest edition of Omni Talk's Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Firework, Avalara, TGW, and Sezzle Chris Walton, Anne Mezzenga and guest hosts from the Alvarez & Marsal Consumer and Retail Group Cassie Ryding and Chris Creyts discuss: Buy With Prime 24/7 Agent Assist For the full episode head here: https://youtu.be/DvEijbd1bfk

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Snapchat users can now buy Amazon products without leaving the app https://edition.cnn.com/2023/11/15/tech/snapchat-users-shop-amazon-products/index.html Meta lets Amazon shoppers buy products on Facebook and Instagram without leaving the apps https://www.cnbc.com/2023/11/09/meta-lets-amazon-users-buy-on-facebook-instagram-without-leaving-apps.html How Shein and TikTok Shop are trying to shake the ‘Made in China' reputation https://restofworld.org/2023/china-shopping-shein-tiktok-shop-global-sellers/ 3 new shopping benefits Prime members get when using Amazon's Buy with Prime https://www.aboutamazon.com/news/retail/buy-with-prime-new-shopping-benefits-2023 Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results https://www.adweek.com/social-marketing/advertisers-are-investing-in-tiktok-shops-despite-mostly-tepid-results/ Walgreens Shifts eCommerce Fulfillment From Warehouses to Retail Stores https://www.pymnts.com/news/ecommerce/2023/walgreens-shifts-ecommerce-fulfillment-from-warehouses-to-retail-stores/ Join the Helium 10 Weekly Buzz newsletter on LinkedIn. We break down all the week's news in the Amazon, Walmart, and E-Commerce World, New Feature Alerts, and Training Tips! But that's not all, we're also diving into Amazon PPC and keyword research techniques. With new updates and features to Helium 10's Amazon PPC tool, Adtomic, we discuss how you can sharpen your spending strategy and optimize it. Our special training tip from Shivali will guide you on how to mine long-tail keywords from a root keyword or phrase to boost conversions. So, strap in and stay tuned for a session packed with valuable news, tips, and insights! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:02 - Amazon & Snapchat 02:51 - Amazon & Instagram 05:10 - Shein Sellers Wanted 07:37 - Buy With Prime 10:02 - TikTok Shop 12:11 - Fulfilled by Walgreens 14:40- Manage Your Experiments 15:38 - Amazon Robots 16:41 - Weekly Buzz Newsletter 17:08 - Helium 10 New Feature Alerts 20:30 - ProTraining Tip: How To Find Long-Tail Keywords From Root Keywords ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos   Transcript Bradley Sutton: Customers will soon be able to buy Amazon products without leaving the app Snapchat, Facebook and Instagram. Buy with Prime launches, more benefits for dot com sellers. There's now new kinds of split testing that you can do in manager experiments. These new stories and more on today's Weekly Buzz how cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is the Helium 10 Weekly Buzz, where we give you a rundown on all the news stories that's going on in the Amazon and Walmart and e-commerce world. We also give you the new Helium 10 features of the week as well as a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We've got tons and tons of really exciting news stories today. sometimes it's a little bit dull out there. You're trying to scrape the bottom of the barrel. Sometimes it seems that I'm trying to like find news stories, but this week we got a few bangers out there, so let's go ahead and hop right into it Bradley Sutton: Now. The first story is actually from CNN and this is entitled. Snapchat users can now buy Amazon products without leaving the app. Now, this I thought was an interesting story. It's going to be followed up by another story that was actually announced last week, but according to CNN here it says Amazon will now run shopping ads for select products on popular photo messaging apps, snapchat, and Amazon spokesperson confirmed to CNN Now. This spokesperson said that for the first time, customers will be able to shop Amazon Snapchat ads and check out with Amazon without leaving the app. All right, so. So that means like a lot of these social media apps, the last thing that they want you to do is leave the app. So there's been a lot of reluctant sometimes for links that just take them out, because what are these social media apps want? They just want you to just stay. Stay in the app, right like you see the moves that TikTok shop is making, they don't want you to have to go to Amazon, they want you to just buy right there in TikTok shop. like a lot of these apps make it difficult to go outside of the social media app because they just want you consuming the content there and consuming the ads, et cetera. So this is actually interesting. On Snapchat, you don't even have to leave the app to purchase Amazon products anymore. Now it says in app, shopping with Amazon is available for select products advertise on Snapchat and sold by Amazon or by independent sellers in Amazon store. So this is not just like a shipped and sold by Amazon. This, these are products that are you, you sellers out there are going to be able to sell. Now the bottom of this article says this Snapchat news comes on the heels of a similar Amazon initiative announced with Meta's Facebook and Instagram platforms last week. Bradley Sutton: So that's actually our second news article of the day, and it's by CNBC, and this was from last week, in case you missed it out. There this was entitled meta lets Amazon shoppers buy products on Facebook and Instagram again, what's the key? Without leaving the apps, all right. So meta debuted this feature that lets users connect their Facebook and Instagram accounts to Amazon so they can more easily buy goods, promote them their feeds. Now it wasn't clear. If Snapchat is doing the same thing, I mean you'd almost have to. If you're not leaving Snapchat, that means that your Amazon account must be linked inside of Snapchat in a way. Now, this is just like super, super interesting to me because TikTok shop, as we know, has been making all of the waves lately and and this could be like Amazon answer to social commerce, as it's called, and like hey, maybe they see, like hey, this is the future. people are browsing social media and you want to kind of capture them while they're browsing, and at the same time, make these apps happy by not taking them to the Amazon app. Bradley Sutton: Now, the Amazon spokesperson said to CNBC said customers in the U? S will see real time pricing, prime eligibility, delivery estimates and product details on select Amazon products ads in Facebook and Instagram as part of the new experience. So it's not just oh, there's going to be like a little button over here where it says, yeah, go ahead and buy with prime or buy this on Amazon. It sounds like like the buy box experience almost on Amazon where you can see all these details about when it's Going to get there. So, like this, this is, I don't know, I don't want to say like as flown under the radar a little bit. this is already like a week old. I'm reaching out to a lot of my contacts at Amazon to try and get some more details on what this is gonna entail, but I think this could be depending on how it's rolled out could be huge for third-party sellers to be able to advertise Directly on some apps and, especially, depending on the kind of flexibility we're gonna get for targeting so it could be something super, super cool and, again, like just more and more opportunity for e-commerce sellers out there now with this kind of like new Thing of social commerce. be it tick tock shop, be it snapchat, now Instagram, Facebook Really exciting times to be an e-commerce seller. Bradley Sutton: Speaking of e-commerce sellers, the next article is from restofworld.org and it's entitled how Shein and tick tock shop are trying to shake the maid in China Reputation alright, so it's talking about how these platforms are looking for global sellers and it gives a couple of examples. Like it talked about somebody who was in Latin America who was selling on the platform there that we all know, is one of the top ones in Latin America, which is mecca libre, and she was, she was doing, like $15,000 of revenue and she actually said that. like, when I first started considering Amazon, the process was confusing. There's too many documents required. The process to become a seller was very long, she said. But then this year in January Shein I hope I'm pronouncing that right, I don't even know Shein, but anyways Shein Contacted her and I was like, hey, would you like to sell on our platform? And there was actually Mexico based advisors that she could reach out to and they helped her set up the account, so that what she had said was difficult on Amazon, wasn't on Shein, and she's already sold $16,000 worth of goods on Shein's marketplace since it launched in Mexico this this past June and it's already surpassed Her medical Libre sales that she's been selling on for years now. Bradley Sutton: in the past for those who don't know much and including myself, I don't really know much about Shein never bought one thing on it, but Before it was almost all like. China, Chinese sellers on there and made in China products, but then last year they opened up distribution facilities in Poland, us and Canada this this article says and it's also opened up factories in Brazil and Turkey and also one coming in India. Now this article says, they're trying to compete with Amazon and that's why they're trying to build their fulfillment network and also open up to international third-party sellers. Now go ahead and check a link in the description, for the rest of this article is actually a super long article, but interesting. I really don't think she is like a big threat or anything to Amazon. I'm I think the reputation of the products and service is kind of low right now. But it's something to look out for and I'm curious. Shein reached out to this seller To sell on Amazon. What about any of you guys watching this? Have any of you been reached out to by Shein and Temu and TikTok shop to sell on the platform? Let me know in the comments below. Bradley Sutton: Next article is a press release from Amazon and it's entitled three new shopping benefits prime members get when using Amazons buy with prime. So buy with prime, was announced earlier. We actually talked about it on the show where you can take like the Amazon Prime experience and kind of put it on Dotcom websites. All right, so until now you could see, like reviews and things and things like that. You can have the buying, literally buying with prime, right, you get the same day or one day or two day delivery. But now Amazon is announcing three more updates to this program. Bradley Sutton: This article says that this holiday season, prime member benefits now will include 24 seven customer service through a live chat feature. Again, this is for buy with prime obviously this has always existed for just regular Amazon. But now if somebody's shopping on a Shopify website and that Shopify sellers using buy with prime, these are the benefits that the customer is going to be able to get. So, again, 24 seven chat, live chat for customer service. Another main benefit is that you're gonna be able to see all of your orders in one place. So let's say, today I buy something from my Amazon app right. Tomorrow I buy something from the Amazon website. Day after tomorrow I go to dot a dot com website that's using Buy with Prime. I buy something there, I can go in my Amazon app and I'm going to see all of those orders in the same place. So that's something that's new that you know. Now is another benefit again, 24 seven live Support. you can see here in the screenshot what that is going to look like. Bradley Sutton: And then the returns. Amazon's already kind of pretty easy to have returns, but now by with prime can go through the same return process Even though they're buying from a dot com website. Now it says customers are gonna be able to choose from an expanded number of convenient drop-off locations at UPS stores, whole food markets or Amazon fresh stores, without boxing up or labeling Items. All they have to do is show a QR code and hand over the item being returned. All right, remember this is something bought from a dot com website. And now by with prime, members are gonna get all these kind of like regular Amazon prime Benefits. I'm just curious how about you guys out there Anybody start by with prime? Does any of what I just mentioned here make you more inclined to perhaps do buy with prime? If you've got a dot com website, let me know in the comments below. Bradley Sutton: Next article is from ad week calm and it's entitled Advertisers are investing in tick-tock shops despite mostly tepid results. And this is interesting to me because the title says, oh, mostly tepid results. But then the article goes on to just like give example after example of people, kind of like crush it on the platform. So the article to me didn't really match the, the, the headline here. But it says hey, there's mostly lackluster results in tick-tock shop. It says like, that's not what I'm that's not what I'm hearing. But then in the next paragraph it says hey, cosmetics brand beat BK beauty Join tick-tock shop. When it opened up three months ago, barely ab, barely spent anything on advertising and since joining the company has more than doubled revenue. Don't you see how, like why I'm confused with all this negative talk. Like in the title, in the first paragraph. The next Paragraph says oh yeah, somebody has spent digital, a single digits advertising and now they've doubled their revenue. Bradley Sutton: The article talks about how the platform is offering incentives such as ad credits, customer coupons, they're covering fulfillment charges, offering tons of promotions to gear up for Black Friday. I've talked about how helium-ton elite members like Elizabeth have been really absolutely just crushing it on that platform. In this article another story they give they say hey, mental health focus journal company, Zenful note, has generated 45%, pretty much half of their sales from tick-tock shop in just two months. So again, I don't know why they're kind of dissuading people from TikTok shop but at the same time talking about how people are just crushing it on there. But it's going to be interesting to see how this work. how this goes because, like I, really have high hopes for TikTok shop. It seems like they're doing the right things and it's not just taking like a whole bunch of random products from manufacturers in China that they're shipping snail mail. that takes three day or three days, so three weeks or something to deliver, like Shein or Temu. I mean, this is just like regular, kind of like Amazon level of product. So I really think that's next year that is going to be the platform that a lot of sellers are going to want to expand to. Bradley Sutton: Next article is from payments.com and this is entitled Walgreens Shifts Ecommerce Fulfillment from Warehouses to Retail Stores, and it talks about how they're, instead of fulfilling their dot com orders from their Walgreens warehouses, they're trying to do it at its 8,700 stores. They had this quote that says 78% of Americans live within five miles of a Walgreens. How about you guys listening out there? You probably have a Walgreens pretty, pretty close to you, but 78% are near there. So this maybe doesn't necessarily affect third party sellers too much, because this is. Walgreens mainly sells a lot of their own products. Bradley Sutton: But this is what I've always tried to talk to you guys, especially when I talk about Walmart and other places. We think too much only about selling online. If you can get and brick and mortar, it can be very lucrative. I've talked about when I worked at another company and they would sell in Walmart the kind of PO's that would cross my desk where one PO was like way more than what our entire year of Amazon sales were and we were in seven figures of Amazon sales and that would be like one PO from Walmart's because of how many Walmarts there are. We had accounts at that same company. I worked at Walgreens and it was still a big business and you don't have to worry about. a lot of advertising and customer service and all this stuff. Bradley Sutton: So like, when you are building your brand, absolutely start on Amazon, start on TikTok shop, but be thinking bigger picture, like, like, really create a brand and great packaging and things like that. Because now, if you start crushing on Amazon, you're going to get on the radar of buyers and at some of these places potentially, and maybe you can get your product in a Walgreens or a Walmart. And then this kind of move that Walgreens is doing is like pretty cool. Like imagine if you were making some kind of supplement, right, and you got it into Walgreens, brick and mortar. Now your online sales for Walmart, or Walgreens.com would also be pretty high because the fulfillment process potentially could have even same day delivery. Walgreens is saying that they're going to use, like Uber, eats and DoorDash drivers to deliver their stuff. But anyways, just something to keep in mind, guys, don't just confine yourself to thinking that you're only going to sell on online marketplaces. Getting into brick and mortar can be very lucrative. Bradley Sutton: The next article is not really an article at all, but it's something that is in your manager experiments dashboard. So if you go to manager experiments, that's Amazon's kind of like split testing tool. It's always been free on live listings and you've been able to do stuff like test your, your main image and things like that, but now you can actually start testing your A plus brand story and also you can do simultaneous experiments to where you, where you test two separate things, all right. So this is something newish that maybe some of you didn't know about is available. I still recommend Always doing your split testing and audience kind of like polling before you even have your listing. You can do that with Helium 10 Audience. It's just right there in your Helium 10, dashboard. It's also available. it's made by a PickFu and I've been using that for six years now and that's like a game changer. But if you didn't do it before you launch and you're having trouble, absolutely you can use manager experiments on your live listing. Bradley Sutton: Last article of the day is just kind of a funny one I wanted to throw in here because it kind of has to do with Amazon. But it's kind of crazy what we're going to. And this is CNBC and it says Amazon's Astro Robot is now a roving security guard for business. I mean, guys, we are literally going into the Terminator world. Amazon is selling this robot for $2,300 and it's for businesses and it's like a security guard. it's on wheels but it like roams your store during the day, make sure people are not stealing it roams it. During the night, when you, when you leave your place of business. But amazon is more than just a marketplace. They're like at the forefront of a lot of different technologies. And now there's robot security guards. Guys, in 2023, 2024, what is this world coming to? Ai robots, what is next? All right, that's it for the news this week. Bradley Sutton: One thing I wanted you guys to know about was if you like to get the news and maybe you're not always about watching a video, you just want to watch it or read about the news. I have a brand new newsletter that covers in depth A lot of these news articles. We're talking about a lot of the things that we discuss in this show. So if you would like that, just email to you from LinkedIn and you have LinkedIn super easy, one click to subscribe to it completely free. Go to h10.me forward slash newsletter. H10.me forward slash newsletter takes your LinkedIn website and then just hit subscribe and you'll get notified every time if there's a new article. Bradley Sutton: All right, now let's get into the New Helium 10 Feature Alerts of the week. every week, Helium 10 has is releasing new tools, new filters, new features, new functionality that you guys have been asking for, and so here's a rundown of what is cooking for this week, the first one that I'm going to talk about actually, all of these are an Adtomic, our PPC management tool, and the first one is about day parting. All right, so in the past, you could select certain campaigns and then in helium, you can look at the data that Helium 10 provides and see that, wow, my, my, a cost is like infinity. It's like terrible Saturdays from 7am to 9am. So what I'm going to pause my campaign every Saturday at that time so I can save some money, right, but that's just kind of like partially. Bradley Sutton: Why people like day parting. a lot of people might want to increase their bid. Like maybe on Sunday mornings a cost is like 6% on a certain campaign or a group of campaigns. Well you might want to increase your, your, your bid at that time. Other times, maybe you don't want to pause the whole campaign, but maybe you want to decrease your bids. Well, now you're going to be able to do that if you go to your day parting schedules section and you go to the bottom here where you can create the rules. You can just select which day you want to choose the time period that you're wanting to do. Like, let's say, I pick Mondays from 3am to 7am and now I can do increase bid, I can decrease the bid or pause the campaign, and I can do this at the campaign level or at the portfolio level or even at the product level. So, super cool update from Adtomic. That way really allows you to kind of like laser focus your spend and optimize it based on the previous performance, but on time of day and day of the week. Bradley Sutton: Now, another quick filter that is new in Adtomic. we have our AI bidding suggestions and that's like based on the algorithms that you, that you choose. I'm going to talk about a New update to the algorithms too, but like, for example, I've got a whole bunch of AI suggestions here about how, what I need to do to my targets as far as on the bidding in order to reach my goal, right, and so we have a couple new filters where I maybe I just want to see hey, show me all of the suggestions, the AI suggestions, where it's asking me to increase the bid or decrease the bid All right. So that's a new filter that you're now going to be able to see on your suggestions page. The last update or feature alert for the day is the ability now, on auto campaigns, to choose a bid rule. All right. So a bid rule is kind of like. Bradley Sutton: maybe you're trying to hit a certain kind of target ACoS. Maybe you want to use our algorithm that maximizes the number of impressions. Maybe you want to maximize the number of orders. Maybe you want to use one of your custom bid algorithms, all right. So before for auto campaigns, you weren't able to set these, but now for the auto campaigns, you can go ahead and choose one of our algorithms or one of your own and go ahead and activate it right there. So I highly suggest everybody go ahead and do that if you're using Adtomic. Last up, we've got Shivali here for our training tip of the week and it has to do with a keyword research technique, a very, very simple way that, within seconds, you can get tons of keyword ideas based on you entering a keyword into our tool, Magnet, Shivali. Take it away. Shivali: How to find long tail keywords from a root keyword or phrase. Why is this important and how can you use it to make money? Well, as an Amazon FBA seller, of course you're interested in ranking on the top half of page one for your main keywords as well as your supplementary keywords. But how exactly can you lead to even more conversions? Well, of course you want to get in front of a audience that is ready to purchase, and the best way to identify that is by taking a look at your long tail keywords. What exactly do I mean by that? Well, these are those keywords that have maybe two, three, four, five additional words in the actual search term. And by taking a look at those search terms, right, you're starting to take a look at those people who are ready to purchase their warmer leads. They know what they're looking for, and that means that they are ready to buy so long as you can convey exactly what it is that you are selling and it matches what they have on their mind. Shivali: So let's go ahead and take a look at Magnet. I'm going to show you a filter you can use, and that is simply this word count filter right here inside of Magnet, that you can use to input a minimum or maximum and narrow down your search results. So I went ahead and inputted coffin shelf as our main seed keyword and clicked get keywords. We were outputted 3,204 filtered keywords in results. And then I want to narrow that down further by finding those really excited consumers. I'm going to go in and input in a minimum of four, I'm going to click apply and, as you can see, it immediately narrowed that down to 792 filtered keywords compared to the 3000 plus we had before. Now, of course, not all of these are going to be relevant. I'm already seeing that instead of the coffin shelf, we're now taking a look at Vampire Diaries makeup. That's not really relevant at all. So let's go ahead and combine this with the phrases containing filter and I can input in coffin, click apply filters and you'll see that automatically narrows me down even further to 157 filtered keywords. Shivali: Now this was a very, very fast way for you to go from 3000 filtered keywords into 157 and find keyword phrases where people are looking for something very specific. Of course, if I were a consumer and I were typing in bookshelf, that's going to be a significantly different feel and probably browsing for different styles of bookshelves, compared to somebody that's typing in coffin shaped bookshelf or coffin shelf or coffin bookshelf large six feet tall. So this is a very precise market and of course I'll still want to go in and open each one of these up and see whether or not the search term is relevant to our product. But of course this is really easy to also remove if I realize that that's not a phrase I want to maintain as part of my listing later on. Shivali: So, as you can see, this is a really easy way for you to find those really strong buyer intent keywords or key phrases that you are looking for. That can help you boost your conversions really fast. Of course you want to be ranking for those keywords and you want to drive traffic and all of that's great, but you also want to convert and so when you're using those longer tail keywords, you can get in front of audiences that are looking for something specific and that allows you to make that conversion a little bit easier. So that barrier to entry to actually get them to purchase is so much better when you are using words that are a little bit longer in length. So with this, I hope you go into Magnet, you implement, you take a look at those long tail keywords and you find success. I will catch you in the next video. Bradley Sutton: Thank you very much, Shivali, for that. I really recommend, if you guys haven't done it recently, even if you've already been selling for a while, go ahead and put some of your main keywords, especially if it's a not a long tail keyword. Put that into Magnet and just see what comes up. hit the smart complete button, for once you have the keywords that come up. After you put your main keyword in there and see how many keywords come up, and I bet you, I guarantee you, there's going to be keywords that are completely related to your main keyword because it's your main keyword is literally a part of those keywords that you possibly didn't even know had search for him. So that's just like a cool little homework assignment for you guys. All right, thanks everybody for joining us this week. We'll see you next week to see what's buzzing.

Stay informed with today's "Retail Daily Minute" as we highlight key developments in the retail and tech industries. Explore Amazon's game-changing Buy with Prime Assist service, Starbucks' ambitious Triple Shot Reinvention strategy, Krispy Kreme's potential expansion with McDonald's, and Humane's innovative AI Pin wearable smart device. Join us for a quick update on these exciting topics in just a few minutes.

Sea 3 Ep 28 Rick Watson - “Who Wins, Who Loses Between Amazon, TikTok, Shopify?” 9/28/2023 Ecommerce superstar Rick Watson joins the program and we cover a lot of ground on all things Ecommerce. We talked about Amazon, Buy With Prime, will it work? All the new Amazon announcements, Amazon Warehouse Distribution and other new toys. Then we dive into TikTok, TikTok Shop and will this be a legitimate competitor for Amazon? How Walmart grocery is killing it. What does it all mean for brands and what should they put their time or investment into for holiday and 2024? Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Rick Watson  Founder & CEO of RMW Commerce  LinkedIn:https://www.linkedin.com/in/ecommercestrategyconsulting/ Company Website: https://www.rmwcommerce.com/ Podcast: Watson Weekly - https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly MAGIC MIND DEAL:  Discount code: OFFBRAND Link: https://www.magicmind.com/offbrand   HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Brand Manager at Channel Key LLC. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Neste The Big Ones, destaque às mais recentes inovações e movimentos estratégicos da Tesla, Shopify e ARM. Tesla transforma processo de construção de carrosShopify integra “Buy with Prime” da Amazon ARM entra em bolsa com ações a subir 25%Saiba mais sobre inovação e nova economia em supertoast.pt. 

Join this episode of the Lessons for Tomorrow Podcast where we discuss the evolution of the Buy with Prime offering. Our host, Tim Ahlenius, and Amazon Partner Development Manager, Derek Majewski, delve into Buy with Prime's seamless integration with merchant websites and its transformative role in revolutionizing the ecommerce landscape. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them! Connect with: Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube Tim Ahlenius: LinkedIn // Twitter Derek Majewski: LinkedIn Resources: Buy with Prime // 8 Ways To Optimize Your Ecommerce Website In 2023

In Folge #3 sprechen wir über den Launch des SHEIN Marketplaces, den Start von TikTok Shop in den USA, die neue "Buy with Prime"-Funktion auf Shopify, Amazon's neue Supply Chain Services, dass Amazon Sponsored Product Ads nun auf Drittseiten ausgespielt werden und die neuen generative AI-Tools auf eBay zur Listing-Erstellung. Danach machen wir einen Luxury eCommerce Deep Dive. Wir besprechen wie sich die Luxusbranche im Online-Handel entwickelt hat und schauen uns ein bisschen genauer an, welche Verkaufs-Strategien Premium Brands online verfolgen können. Da Max und ich aber leider selbst (noch) keine Luxusunternehmer sind, haben wir uns die wunderbare Kairavee Paul als Unterstützung eingeladen. Kaira hat eine Premium Taschen-Brand mit dem Namen EEVA RIA gegründet und teilt mit uns - und euch - ihre Erfahrungen und ihr Wissen über Luxury eCommerce. Inhalt 00:00 Folgenübersicht 0:43 Intro 0:56 Kaffeeklatsch und Small Talk 4:14 Kassensturz - Aktuelle eCommerce News 4:20 SHEIN startet Marktplatz für Drittanbieter 8:50 TikTok launcht TikTok Shop 11:42 Shopify bietet nun "Buy with Prime" an 14:58 Launch von "Supply Chain by Amazon" 20:26 Neue Partnerschaft zwischen Otto & Boston Dynamics 22:44 Amazon Sponsored Produkts werden ab sofort auf Drittseiten ausgespielt 27:44 eBay bietet nun generative AI-Tool zur Listing-Creation an 35:15 Mehrwert (Hauptthema) - Luxury eCommerce 38:45 Luxury Online Plattformen - ein Überblick 44:20 Der zögerliche eCommerce-Start der Luxusmarken 46:46 Offline-Kauf von Luxusprodukten als Reiseerfahrung 50:00 Digital Natives als Zielgruppe der Zukunft 52:57 Bedeutung von Brand-Channel-Fit 54:18 Marktplatz-Hybrid-Strategie mit ausgewählten Produkten 55:16 Wachstumszahlen & Prognosen über Luxury eCommerce 58:11 Influencer (Gastauftritt) - Kairavee Paul von EEVA RIA 58:44 Brand-Geschichte hinter EEVA RIA 1:03:08 Wer ist die Zielgruppe? 1:04:45 Insights über den Virtual Show Room 1:07:21 EEVA RIA's Channel-Strategie 1:10:00 Influencer-Marketing & Marketingstrategien 1:14:14 Herausforderungen im Luxus-Handtaschen-Segment 1:16:32 Was würde Kaira anders machen, wenn sie die Zeit zurückdrehen könnte? 1:18:15 Erweiterung der Zielgruppe auf Männer 1:21:08 Wie sieht die Fulfillment-Strategie aus? 1:22:44 Branding-Maßnahmen und Differenzierung von Louis Vuitton & co 1:24:44 Kaira's wichtigster Tipp zum Aufbau einer Premium-Brands 1:27:16 Abrechnung - Die LinkedIn Weisheit der Woche Viel Spaß & vergesst nicht den Kanal zu abonnieren und die Notifications einzuschalten :) Folgt uns auch bei Instagram & LinkedIn! Links > Zum EEVA RIA Online Shop > ⁠⁠Instagram⁠⁠ > ⁠⁠LinkedIn⁠⁠ > ⁠⁠YouTube Logo Design: Naim Solis Intro & Jingles: Kurt Woischytzky Fotos: Stefan Grau Intro-Video: Tim Solle

Today on our show:Our discussion about Holiday season preparationGap develops exclusive sleepwear line with Macy'sGoogle's CEO releases 25-year updateAmazon's Buy with Prime partners with ShopifyAnd finally, The Investor Minute, which contains 6 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

In the latest edition of Omni Talk's Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Firework, SPS Commerce, and Sezzle Chris Walton and Anne Mezzenga discuss: Shopify And Amazon Buddying Up For Buy With Prime For the full episode head here: https://youtu.be/EDZuVrAXq7Q

In this week's Omni Talk Fast Five, sponsored by the A&M Consumer and Retail Group, Firework, SPS Commerce, and Sezzle, Chris and Anne: - Called Giant Foods' decision to implement receipt checks and to pull branded merchandise from its shelves a momentous moment in the history of retail. - Enjoyed riffing on the seemingly best frenemies that Shopify and Amazon have become in light of their new Buy With Prime partnership. - Hotly debated Under Armour's hiring of John Varvatos as its new Chief Design Officer (Anne loved it; Chris did not). - Both surprisingly supported JCP's $1 billion turnaround plan. - And closed with a salute and a watch out for Ulta over the recent tripling of its ship-from-store locations. There's all that, plus in-flight biohazards, sex ring code words, and whether Taylor Swift will gross a cool billion at the box office. To register for Groceryshop, head here: www.groceryshop.com/omnitalk Music by hooksounds.com

Amazon and Shopify are partnering with the Buy with Prime service, Recapping the Walmart Seller Summit, and a new Helium 10 tool just released yesterday! This and much more on this episode of the Helium 10 Weekly Buzz.

Episode #79 - Shopify's Integration with Amazon's Buy with Prime and Tips on Cash Flow Management

Optodir Tech, known for its iPhone camera protectors, now offers "Buy with Prime" and "Amazon Pay" to improve your shopping journey. Amazon Prime members in the US can benefits on Optodir Tech quick, complimentary shipping, effortless checkout, and no-hassle returns, improving the overall shopping experience. Optodir Tech City: Washington Address: 1717 N Street NW STE 1 Website https://www.optodir-tech.com Phone +1-520-305-5072 Email info@optodir-tech.com

Hey y'all! Welcome back to a new season of the Southern Fried eCommerce podcast! This week, co-host Jay and CEO Eric discuss Prime Day, Buy with Prime, and EYStudios' recent trip to Austin for the BigCommerce Partner Summit.We start this week's podcast by discussing where we've been the last six months and what we've been up to as a company. Next, we discuss our recent foray into Buy with Prime, and how two of our clients were featured during Amazon's Prime Day.  Finally, we tackle our trip to the BigCommerce Partner Summit!Here are the articles we discuss this week: Amazon Compares Buy with Prime with Other Risky Moves by Ina SteinerPrime Day's Mixed Message: Some Merchants Boost Prices During the Event by Paul Conley We also invited all listeners to join us for our upcoming webinar, "Creating New Channels of Growth via Buy with Prime" on July 27th on 1 p.m. Learn more here. 

Leslie is the co-founder and co-owner of Riverbend Consulting. She solves problems for Amazon sellers and vendors, helping hundreds of third-party sellers get their Amazon accounts and ASINs back up and running after a suspension, deactivation, or block. Leslie leverages two decades as a small business consultant advising clients on profitability and operational performance. She's aimed at improving both with practical and real-world solutions. She has been on Amazon for more than a decade and has seen a lot of trends on the platform. Leslie started out as a seller and then had friends and colleagues who were having problems with the platform, getting their accounts suspended and items were taken down and she started applying those old-school consulting skills to help them out.Whether you're an established brand or you're someone brand new looking for a side hustle, the key is finding the right product, something you can sell where you don't have competition on your listing, or beat the competition. Specialty products are the bomb on Amazon, and people that are successful have solved problems in their own lives. Lesley suggests looking for a business park with manufacturers in a town or city nearby. Many of them only sell to wholesalers or large retailers but they might not be online because they've never thought about it. Finding just a few of those small businesses in your area will give you unique products to sell online. Recently Amazon has started adding accessibility to brand owners, allowing them to reach out to their customers and make special offers. For people who own a Shopify store, there's a new option where Amazon will fulfill the orders for your Shopify store. You ship all of the inventory to an Amazon fulfillment center with a checkout option that is for Prime on the Shopify store, called Buy With Prime, and in that case, you own the customer list and get the benefit of all the fulfillment and customer service being done by Amazon for you. For a new product launch on Amazon, you have the option of doing paid ads and pay-per-click advertising. Ad campaigns on Amazon are their own animal and can be challenging. For organic listings, you can optimize your listing with great SEO as well as copywriting, headline writing for item descriptions, and great images. During that first launch period, you really need to have them all.In this episode:[01:56] Lesley has been selling for so long that she's seen many trends on the platform.Started out helping friends whose accounts were suspendedUsing her consultant's success dealing with a giant like Amazon.[05:03] Getting on Amazon for the first time, as an established brand or a side hustle.The big key is finding the right product. If you have Amazon-only offerings how to not hurt your channel?[08:33] Living in a small town where there are several business parks and manufacturers to use.Putting their products online. Business, industrial and scientific categories can get a decent volume of sales.[11:45] Being one of Amazon's Millions of prime members.Opting for a one-time purchase or a subscription.Looking at choices on how often you want subscriptions delivered.[15:07] How to get Amazon to default the radio button to subscribe and save.Not having to pay for the acquisition of customers.Testing all your products on Amazon to have repeat buyers.[20:07] Lesley speaks about some of the software tools to use on Amazon.Putting keywords about certain products to pull up all competitive listings.Another...

Today on our show:Thoughts on the fallout of Silicon Valley BankAllBirds stock crashesShopify's latest investor meetingSecret shopping Amazon Buy With Primehttps://www.rmwcommerce.com/ecommerce-podcast-watsonweekly Today's episode is brought to you by Olive, a next generation logistics company serving premium fashion brands. Are your e-commerce logistics costs going through the roof? Olive is here to help. Olive offers brands and retailers over 50% off on return shipping expenses instantly while offering customers a sustainable, waste-free packaging and delivery experience. The solution is turnkey and no development work required. You simply download their Shopify app to get started. To learn more visit shopolive.com/watsonweekly. Save Money, save the planet.

In this week's episode of Honest Retail, we are joined by Bill Shufelt from Athletic Brewing, and we chat about the topics and headlines that are capturing our attention, including: - The rise of Athletic and the state of non-alc - Buy With Prime - Slate's recent raises Cameron McCarthy: https://www.linkedin.com/in/cameronkennethmccarthy/ Taylor Foxman: https://www.linkedin.com/in/taylor-foxman/ Carlton Fowler: https://www.linkedin.com/in/carlton-fowler-63069478/ Bill Shufelt: https://www.linkedin.com/in/bill-shufelt-650059138

https://www.youtube.com/watch?v=m_MaJDK3VNEhttps://www.youtube.com/watch?v=ATMR5ettHz8 

Neste The Big Ones, destaque às mais recentes inovações e movimentos estratégicos da Amazon e Apple e aos resultados do 4º trimestre de 2022 da Netflix.  Amazon estende “Buy with Prime” a mais sitesApple anuncia novos produtos Netflix conquista mais de 7 milhões de subscritores Saiba mais sobre inovação e nova economia em supertoast.pt. 

Descubra as novidades sobre as empresas que lideram a nova economia:

A question about the "Svengali of tech" spawns an overview of ARM and the roots of its business model, follow-up to this week's Amazon conversation, and the future of the WWE leads to discussion of the streaming landscape and the NFL's invincibility.

This episode of This Week Above the Fold features Cara Henning, Senior Media Manager at Flywheel Digital, who covers Microsoft's new retail media offering, Amazon's Buy with Prime, and highlights from CES 2023.

Today on our show:Target stock downgraded by Wells FargoBed Bath and Beyond could go out of business soonFanatics divesting its 60% stake in NFT firm Candy DigitalAmazon launches Buy with Prime this monthhttps://www.rmwcommerce.com/ and https://www.linkedin.com/in/rickwatsonecommerce/ Today's episode is brought to you by Olive, a next generation logistics company serving premium fashion brands. Are your e-commerce logistics costs going through the roof? Olive is here to help. Olive offers brands and retailers over 50% off on return shipping expenses instantly while offering customers a sustainable, waste-free packaging and delivery experience. The solution is turnkey and no development work required. You simply download their Shopify app to get started. To learn more visit shopolive.com/watsonweekly. Save Money, save the planet.

In the latest edition of the Omni Talk Fast Five, sponsored by the A&M Consumer and Retail Group, Firework, Trigo, Sezzle, and Silk, Chris Walton and Anne Mezzenga discuss: Amazon Expands Buy With Prime To All Retailers For the full episode head here: https://omnitalk.blog/2023/01/12/fast-five-video-instagram-cries-uncle-on-shopping-babies-r-us-is-reborn-amazon-extends-buy-with-prime/

In this week's Omni Talk Fast Five Podcast, sponsored by the A&M Consumer and Retail Group, Firework, Trigo, Sezzle, and Silk, Chris and Anne: - Argued over whether Instagram removing its shop tab was a good idea - Praised Amazon for taking Buy With Prime to all retailers - Found much to like in the rebirth of Babies R Us and also had some fun predicting what could come next and with whom - Took notice of Nestlé building its first smart DTC warehouse with Alibaba - And closed with a look at the operational pros and cons of Arizona's new “sip and stroll” law that lets mall shoppers shop with beer or wine in hand There's all that, plus Colin Farrell's filmography, Cheetos pretzels, and the Kohler smart toilet feature Anne would prefer over all others. P.S. Don't forget to register for Shoptalk to take advantage of their new onsite Meetup networking opportunity: shoptalk.com/us/omnitalk P.P.S. Go to https://commercenext.com/conference?utm_source=OmniTalk&utm_medium=podcast and use VIP code “FAST FIVE" to register for your complimentary ticket to the Ecommerce Growth Show Conference TODAY. Music by hooksounds.com

In this episode, we talk about the latest news on Amazon and Etsy. Advertising glitches, buy with Prime stats, award-winning ninja PPC hacks, and how to increase your review velocity.

Manish Chowdhary is a software and ecommerce wizard as well as a thought leader in the technology space. He is the Founder and CEO of Cahoot and Pulse Commerce, two cloud platforms designed for order and inventory management. He was recognized as one of The 30 Most Innovative Business Leaders by Insights Success Magazine and has been featured in the New York Times, Forbes, and Internet Retailer. Outside of his businesses, he serves as a member of the Forbes Technology Council and is an advisor for BWG Strategy LLC. In this episode… Amazon's Buy with Prime button is an ecommerce feature that has exploded in popularity. Because of Amazon's ubiquity, the option for storefronts is worth considering. There are pros and cons related to the feature, but the reality is far more complicated. In fact, if you want to continue growing your ecommerce brand, you may want to hear what the experts have to say. In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Manish Chowdhary, the Founder and CEO of Cahoot, about Amazon's Buy with Prime button. They talk about how it functions, when it works well, and its inherent dangers. They also touch on the difference between the button and FBA, why Shopify banned it, and if it successfully converts customers.

Are you selling on Amazon? Then you need to listen to this episode of the eCommerce Fuel podcast! Chris Green, Michael Veazey, and Jason Hamar discuss how Amazon Prime Day can be leveraged by sellers to gain new customers.

EP296 - Guardian Baseball Co-Founder Matt Kubancik  Episode 296 is an interview with Matt Kubancik (@mattkubancik), CEO and Co-Founder of Guardian Baseball. Matt is a serial e-commerce entrepreneur who was the founder of Street Moda, Co-Founder of SKU Vault, and most recently Co-Founder and CEO of Guardian Baseball. Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. Guardian Baseball is an early adaptor of Buy with Prime, and shares in the interview, that they would migrate off Shopify if necessarily to keep using Buy with Prime. He also discusses a number of the current limitations with the Buy With Prime offering. Episode 296 of the Jason & Scot show was recorded on Friday September 23, 2022. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scot show this is episode 296 being recorded on Friday August 23rd 2022 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:38] Hey Jason and welcome back Jason Scott showed listeners today we have a fun interview this is kind of a both a TBT a throwback for me and then also modern discussion around by with Prime but to set it up we are very excited to welcome mat kubancik to the show welcome mat. Matt: [1:00] Thanks Scott and Jason have my own. Scot: [1:02] Matt what's your what's your current title you have you have 50 things you're always doing so I never know what to say other than. Matt: [1:08] Always doing but Maine. Scot: [1:10] Entrepreneur genius. Matt: [1:11] Yeah sometimes sometimes a genius sometimes but that's the life of an entrepreneur I co-founder and CEO of Guardian baseball.com or multi-channel hybrid direct to consumer and brand partner of you know some of the biggest. Brand names and Sporting Goods retailer so predominantly in the baseball and softball market and we're on Amazon Walmart eBay and on our Shopify site. And we were named the fastest growing e-commerce retailer by ink magazine in the Inc 5000 and number 180 overall this year. Jason: [1:48] Amazing that congratulations I definitely want to jump into it but before we do you know our listeners always like to get a little bit of a gist of our guests background and so I'm imagining you you went to college and got a degree in baseball e-commerce is that how you started. Matt: [2:05] No not at all actually spent six months in in college dropped out was one of the original I started selling on eBay 1999. Um during think my first year of high school sold baseball cards ironically and then. Started selling fashion and store stock Closeouts Retail Arbitrage early days of eBay and then when I was 18 years old. I met an executive that was retired from the Footwear industry and him and I started a company called Street motor together, and we were a early on 2000s multi-channel retailer and I met Scott through signing Channel advisor when I was 19 years old I remember signing my contract, verbally over the phone like a grain to the contract and then I went into school and said hey I'm going to withdraw after six months of Indiana University so. Dropped out and did 100 million over, 10 11 years mainly thanks to the a lot of connections Channel advisor helped me create you know Market places like Amazon eBay buy.com back in the day, a lot of the shopping channels like Shopzilla and sites like that and we exited that business in 2017. And been involved in e-commerce and various other companies and degrees. Jason: [3:30] That's an amazing story for a couple of reasons first of all I love everybody that that helps helps fun they're beginning through Retail Arbitrage have you seen the latest version of we Retail Arbitrage kind of making the rounds right now. Matt: [3:46] What is the what is the latest version of I probably have but I'm wondering what it would lose. Jason: [3:50] It's dudes buying Walmart frozen pizza and then selling it as a ghost Kitchen on doordash. Matt: [3:56] I love it yes I actually posted that somebody needs to hire that guy with the tick tock video yeah. Jason: [4:01] Yeah that that was amazing and then one thing that's that I found peculiar about your background is most people tell me they even back then Scott was too fancy to actually talk to customer so it's kind of impressive that you were able to meet Scott in person back then. Matt: [4:16] Yeah the I would think I was like 18 and I was a channel advisor conference and I had a beer in my hand and he walked up to me and I remember he was like are you are you 21 I was like I don't think so. Jason: [4:26] So it was mostly a liability concerns. Scot: [4:30] Yeah yeah Matt Matt's a brilliant marketer and he would bring these t-shirts to the shows he did he did Wingo as my homeboy and then was a twingo made Millions so those are some of the best best marketing gimmicks, and I will show up at the show and I was wearing this this t-shirt with a picture of Miss really weird. Jason: [4:49] I feel like it's even it's gotten increasingly true and more much more true in the last month that you could sell more of those t-shirts the Wingo made me Millions. Matt: [4:59] Yeah it was a it was a lot of fun so. Scot: [5:04] And then so then that was your primary thing so then you did you guys realize that you needed to build you look at all the software for shipping and inventory management and build your own and then you, tell the story of that. Matt: [5:19] Oh yeah so it was like 2012 or 2011 and kind of the only inventory platform out there other than like something on the level like sap Oracle custom build for like larger retailers or Manhattan, a red Prairie was what was it called Scott like Stone Edge or something what was it was on Old access bit database yeah and I remember, they actually got bought out by a former competitor of Channel advisor so and there were so many Channel advisor clients on there so we tried to launch that in our warehouse and my childhood friend and he says who got an engineering degree and eventually became the CEO of skew vault, tried to implement that and then him and a programmer who was programming a bunch of stuff Slava who's the co-founder skew vault try to implement that system and it just didn't work properly for us so they came back to me a few months later and they were like hey we're just going to build it and I was kind of like okay if you guys can really do that and you know it worked we built a skew Vault version 1 out of Street Motors warehouse and then eventually I help those guys kind of get the business off the ground. [6:25] Was original co-founder Andy just exited the business lat ironically a week before Channel advisor so, to a company out of the UK and you know still work with Andy on a daily basis and good friends so really proud of those guys and yeah it was it was a great thing we did up having, thousands of customers and help them with their fulfillment needs and help a lot of the big direct to Consumer and Shabba fine Amazon retailers on a SAS, like platform manage their inventory and cycle counts and you know all that kind of stuff. Jason: [7:00] And so was q v predominantly like a order management system or I guess I always thought of it as kind of like a almost like a dim and a CMS and a way am I thinking of it wrong. Matt: [7:12] Predominately a warehouse management system you know we never we had a really good partnership with people like Channel advisor and, and other channel listing tools so Andy was always very adamant on not disrupting those Partnerships I think you saw a lot of, a lot of our competition would eventually move into the channel management and then disrupt those Partnerships so we always relied on and Scott was a huge part of that, and driving force and then Channel advisor folks were always a huge you know big partner of skew vaulting especially in the early days of really driving that home so we never really got into the listing. Pain management we really tried to rely on our. Excellent capability of functioning in the warehouse so providing quality control integrating with the shipping carriers like ship work shipstation. Companies like that and and then integrating with the channel Partners like a channel buzzer. And providing all the quality control Pick Pack you know scan in audits inventory sinking buffers all that type of normal WMS type of functions. Scot: [8:17] Cool so you you were a e-commerce entrepreneur so you've done that then you did software-as-a-service so you get the check that off the box and then I saw on LinkedIn you've also been working with a turbo host so that's actually getting into my world of cars now tell me tell me how you got into that one. Matt: [8:34] I just really like nice cars and you know I started renting them on Taro and I was down in Florida which is like a second home for me and I had one of my best friends move down there and from Louisville, and we just started buying cars it started with one so I didn't have to like rent Ontario anymore and then you know the turo market got really flooded so what I started to concentrate on was more mid-tier Exotics, so we bought cars like Porsches and Ferraris and then Terro raised there, they used to have a lower like coverage they would do like 150,000 and it was something that I was used to you know Scott on very well versed in the marketplaces I think if somebody looks at my. You know in between companies I've always consulted and I've always been brought in by big Brands to be on marketplaces Amazon eBay and how to really run and function those within a larger organization, so I really adapted well to the turo marketplace because I felt it was much like an eBay or an Amazon type of, mentality where they provide the customers you provide the inventory and then provide the service, and then you don't have to worry about all the legal jargon and a lot of the compliance and you know worrying about marketing spend, and Roi so you know we had three or four cars and and still working with my partner on that. Scot: [9:57] Cool it's a as I got into this Mobility space myself I was poking around it's like otter oh and then I saw the CEOs name is Andre Haddad and he's actually an eBay guy and it rang a bell and I had met him a couple times in eBay meetings so it's funny you've already kind of made that correlation there's a lot of, e-commerce people in the mobility world that I run across and then so my big question is if a Ferrari is a mid exotic for you what what's up there about already like Bugattis here like. Matt: [10:29] Like it in your old Ferrari California so it's something like a hundred and thirty thousand dollars and then we drop you know 20,000 into it to fix it up and it's running. You know we run it at like 750 to 1,000 a day where I would consider a more like. If you look at a competition like in Miami or Vegas they're generally running in the you know the Uris has or the Bugattis of the world so that would I would consider kind of the luxury like Newark here. Scot: [10:57] Got it where's and Lambo is kind of in the middle. Matt: [11:00] I would say Leo Lambo Huracan would be kind of be in the middle mid-tier luxury. Scot: [11:05] What's your daily driver their ass. Matt: [11:07] I have five kids now so it's a Ford Expedition in Louisville Kentucky but I have to I have two choices in Suburban or yeah there's no. Scot: [11:15] Low exotic low exotic yeah a lot of gold fish floating around in the car there I'm a that's our bread and butter here at spiffy is the five kids think you guys are Jim. Give them and give them lots of food to throw around back there. Matt: [11:33] Applesauce back and everything yeah I'm the Costco dead. Jason: [11:37] Spiffy spiffy charges extra for apple sauce stains just so you know. Side note I just got back from Vegas from grocery shop a grocery e-commerce show in the big news in Vegas is they just announced that formula one is coming to Las Vegas. Scot: [11:54] Yeah yeah that's gonna be awesome. Jason: [11:56] They're doing a track that's going to be on the Strip their clothes in the strip for a week it's going to that could be pretty cool. Matt: [12:03] Who's at that shop talk conference that they're involved in. Jason: [12:06] It's put on by the same people that started shop talk yes but it's more focused specifically on the like Grocery and Food Industries. So you've got all this Marketplace experience you got your fashion experience through shoot Street Mota. How'd you get there. Matt: [12:39] So I started the business with a friend of mine he owns the largest travel baseball organization in the state of Kentucky it's called The Wolves baseball organization he's around my age, Jewish kid from l.a. got recruited to play baseball in Kentucky so moved here were both only children both the same age both outside of Kentucky so we got along real well, he started training my kids he's really good with people really good people skills, really good with developing children and just teamwork and a lot of stuff and so we just started Guardian as a as honestly. It was supposed to be a lifestyle based business he was paying full retail from a local sporting goods store, for all his equipment and uniforms and I was this is when I was Consulting for the company that had bought Street mode and I was like hey, you know why don't we just go direct to the brands will sell some stuff on Amazon you know we'll have a little half a million dollar business. [13:35] And so we started working with like the wrongs and the Wilsons of the world and the Maru cheese and when I got into this business you know coming from the fashion business and when I consulted I consulted a lot of direct-to-consumer apparel Brands and launching them on. Amazon and helping with them their Logistics and health and beauty and those are very. Competitive Industries in the direct-to-consumer world right and they're very Advanced and a lot of their metrics and there's just heavy competition and there's a new direct-to-consumer player subscription boxes which is very competitive market and there's always something new. But in the Sporting Goods industry and you know Jason if you play baseball growing up is the same Brands like the same Louisville Sluggers Easton's. Of the world and you are having some direct-to-consumer. Brands that are kind of infiltrating the baseball and softball world but it's very much like an accessories like they might be a Brandon sunglasses or a bad brain and batting gloves but there's not really a big brand kind of doing it all, and there's almost no direct-to-consumer penetration so it's something that. [14:34] As we started evolving the business we started by buying just equipment then we would go to the brands and we started making our own equipment with them so we go to them and say hey. [14:44] You guys do black pink bags for girls that's really cool but like a lot of the girls are sick of black pink so we're going to make black Tiffany we're going to make black rose gold. How about we do these like new colorways kind of relating into the fashion business so you know I was still active in fashion and Consulting for and working with a lot of Brands like Puma, Steve Madden and Brands like that so I know kind of the colorways that are clicking and women's heels or Footwear and sneakers so I would and apparel and I would kind of put those over, and say okay maybe baseball and softball is a year or two behind so we kind of started doing that and that worked really well. And then we started producing our own cleats which are an Amazon bestseller so we're you know we out sell some of the biggest brands on the market came from Footwear so we started making kids cleats, our Guardian one of our Guardian kids please says over 6 700 reviews on Amazon it's one of the top sellers, we had inventory we have more inventory coming in so we just started started with cleats and then we started making sliding Nets bat bags. Um and then we released a baseball bat with a huge kind of direct-to-consumer startup brand that's taking over a lot of the market in the BB core which is high school and college is called stinger, bad company and we did a collab with them and it was called The Guardian bat by stainer and standards whole thing is basically the traditional direct to consumer. [16:07] Where they're you know the normal high school and college bats are costing three to five hundred dollars and they come in around 250 price point, 260 price point it's the same quality most of their sales are direct they do have a few retailers, and we came in and did a brand collaboration and we we had over 120,000 views 130,000 reviews on bat Bros which is the independent bat testing and they rated as a top five bat, and then when it came out for three or four months it was a top five bad on Amazon in terms of sales so. You know that's kind of what we're doing now and kind of evolving the business into more of a direct-to-consumer and making our own equipment and then working on with brand collaborations like a supreme would in the fashion business where, putting a guardian and going to a traditional brand and saying hey instead of just doing black and navy and red catching equipment let's do a kid's shark-tooth let's do a camouflage but like blue and green camo or something so we're kind of making it fun. And it's been good you know it's been a fun ride we're growing rapidly we, closing investment with Matt Joyce this year he came on as an owner so my business partners Evan I own the business along with a 14-year major Leaguer who just retired, and he was kind of a good Target for us we didn't want somebody that was just just going to sign a check like a really really big guy that was a Hall of Famer something and wasn't want to be active we wanted somebody that. [17:36] Was very entrepreneurial and Matt owns a line of gyms and Florida he does a bunch of real estate Investments and he's had kind of a blue-collar dad you know family raised him type of hard-working mentality and we wanted somebody like that. So he came on this year and we're really glad to have him and he's kind of helped line out a hole. Roster of athletes with us so we're very early on in The Cutting Edge of Ni El marketing and yeah so we're just kind of a cutting-edge retailer. Jason: [18:06] Interesting so a couple of quick questions jump to mind when you first got in the the baseball business, I would call that the sporting goods in general and I'm kind of assuming you'll correct me if I'm wrong baseball in particular is a little bit of a digital lagger right so, like you don't think of like Rowling and Wilson as kind of digital first companies. Matt: [18:31] No I would say the industry overall is is very traditional and they don't like a lot of change in the industry I think that's the baseball and softball equipment baseball in all I mean you see baseballs really losing out to Big sports like football and basketball and they're trying to figure out how do we become more engaged with the fan so I don't just think it's. Just necessary the equipment Brands I think it's overall as a sport but we definitely do see that in the baseball and softball equipment you know I think they don't really. They get they hand me these 500-page catalogs and there's 498 pages that are literally dedicated to male athlete ages 14 and above. And what they really forget and they do make equipment for him but it's not a focal point of their business and that's what Guardian kind of focuses on, is the softball Market is very underserved and then the youth market and if you think about the under 8 years old that's the most kids Everybody Plays little league right ever played buddy place, t-ball and coach pitch and then as you kind of Rise through the ranks then maybe you get more involved in swimming or maybe you get more involved in Lacrosse and that's your sport, or basketball or football and then you stop playing baseball so we are our cleats actually really Market to a 12 and under, and that's where really really kind of honing in the market and then the softball markets been huge you know two of our biggest influencers are Bella Dayton and Jasmine Perez chica they play for Arizona and Texas. [19:56] Their videos on Tik-Tok and Instagram we've done on marketing as and IL marketing have. Gotten hundreds of thousands of views and actually get more views than Major Leaguers we work with, and softball NCAA softball I think it was last 2021 surpassed college or viewership, for college men's baseball in the world series for the first time ever so college softball and softball in general is a very underserved Market by these Brands and it's something that, we're working with them on to develop more items and we're also working on ourselves of really kind of dressing that market and putting women at the Forefront. Jason: [20:33] Yeah that's super interesting I want to come back to the influencers but I'm just trying to make sure I understand so you started Guardian. In a lot of categories like a bunch of the aspirational Legacy Brands it's really hard to get a license to sell them right so you know. You do you want to start new footwear company you're not getting a Nike license you know it's really hard to get get a wholesale agreement with Oakley folks like that was it easy to get like Wilson in drawing to sell to you. Matt: [21:02] Yes it because of my business partners. The 14 travel teams he has the largest so those companies were already knocking down the door to be his uniform. Facility and and that sort of thing and at that time we started the business 45 years ago and like you said they're kind of behind the times of e-commerce so they hadn't started to clean up the marketplaces like a lot of the fashion brands or Electronics Brands had, on the Amazon and eBay world yet now they're starting to make a lot of those and they've kind of grandfathers as they in and putting those in those contracts. Where we've been able to do some special stuff like a lot of Brands we have you know brand registry with are able to come and do viral videos on the Amazon Marketplace and do a lot of things like that. Jason: [21:43] Yeah well you you anticipated my next question which is like it's often for those Brands controversial if they want to be on marketplaces and particularly on Amazon so with do I was that part of the discussion where they already on Amazon was it a foregone conclusion that they were okay with their products being a marketplaces or is that something you had to kind of evolve into. Matt: [22:03] Some of the brands are receptive to it you know I think there's three buckets there's you know brands that are like hey you can sew on your own.com but you can't sell in marketplaces then we've had brands that are like, hey you can be an authorized retailer but you have to kind of like follow these guidelines and fall in line you can't change product items we're not going to make smu's for us, and then we have a third brand the third option where a lot of and these are I would say these are more of your up-and-coming Brands and more of your brands that are, maybe number two that are really trying to take the market share of number one, you know like what's the car rental company that always said we're number two were working going to work harder so those type of brands are the brands that we really have the best relationships with like a stainer that's, kind of said hey go ahead and take not only can you be on Amazon but we're going to give you the keys to the kingdom here's brand registry go run with it, and you know do video ads do all type of editorial marketing handle all that for you so we're kind of acting like an agency in that type of a relationship, more were handling that and following all their guidelines working when it with ownership working with the executives, and then carrying their core merchandise and also making exclusive merchandise for the Amazon Walmart type of marketplaces. Jason: [23:16] Gotcha so not only are you doing it but you're helping them get better at it and is that controversial at all like are you potentially enabling them to go direct and not need you as much. Matt: [23:27] I think yeah I think we you know that is controversial right I think you know I spent. Six figures on an event in Florida last year hosting all the top equipment Brands and was very adamant on here's our vision you know I think we're going to be like a Target or a Costco where. This industry is a little unique because you're always going to have. The traditional brands on the Major League field and in the college's so this is not a. An industry where people are just going to say okay now I'm going to wear all birds instead of Cole Haans right where so there's always going to be elements of the industry like people are always going to want to use a Rawlings glove or you know a little Slugger bat right. Or a Marucci bat so. Working with those vendors and carrying that type of merchandise that the people demand kind of creates the ability for us to make our. Merchandise that we make. You know advertised more and have more effect in the market because we're carrying both so and we kind of have always said that that we're going to be like a Costco or a Target and carry our own private label but we always want the Best Brands and the best equipment in there. Jason: [24:38] Yeah so then that brings me back to the influencers because in my mind the world is slightly changed a little bit like hey. But influencers have become a much more effective comment marketing tactic in almost every category but but in Sporting Goods particularly like, Sporting Goods that have a significant College element like baseball historically the influencer wasn't the player it was the University because the players we're not allowed to be in for answers but the the team's I'll sign contract so you so if you were super rich you could go buy a bunch of colleges they are would use your gear and then you were the de facto market leader but you know for the last couple years it's been legal for those individual players, to be their own brand and in some sports a lot of those players had then. Opted out of using the team sanctioned equipment is like and I was curious is that happening in baseball at all and is that going to open the door for more brands or have they figured out how to keep it locked down pretty well. Matt: [25:41] Yeah so not so much on the latter part of the equipment I'll kind of get into that in a minute but the obviously we were very. Early on as soon as that IL law came out we were one of the first, people to start signing College athletes and we've kind of been at the Forefront as a retailer and especially even outpacing a lot of Brands a lot of brands are asking actually asking us for advice and how we run the program so we have it, about 15 College athletes now between baseball and softball signed to our roster and we utilize them and. Not so much in a sales standpoint you're seeing a lot of traditional retailers out there big box stores are signing these college athletes and they're having them like take a picture in a shopping cart, like in their store and it just looks very like hey use my code at the checkout for 10% off. And what we really try to do if you check out our Instagram or Tik-Tok as we do a little a lot of viral like videos of Just interviewing them, we fly them in or will fly out and do a lot of photo shoots with the video team and will do videos of them using different equipment Guardian Brandon also non Guardian Brandon some of our brand partners, which they're really appreciative of and will leverage that content not only on social media but on our website email marketing but also on the marketplaces, and it's you know, I think the new wave of Amazon you've had this wave of Scott seen the different cycles of e-commerce retailers out there and I think direct to Consumer brands are really going hard. [27:06] Are really coming hard on the Amazon Marketplace so I think really the private label companies you know that are strictly just trying to create a commodity product on Amazon, are really going to be forced out by brands that are really bringing really good content and really good marketing on the Amazon platform much like the direct to Consumer brands of the last five years did on social media. Scot: [27:28] Got it so one way of reframing Guardian is you know there's some percentage of your stuff that you sell that the bread and butter its existing Brands but then you're also inside of their building a DTC brand to fill in the holes that by selling other people's stuff you realize hey maybe there needs to be a bat that's kind of like you know it's BBCOR this and we'll all that jazz but it needs to be at a lower price point is that a is that a fair. Matt: [27:51] That's exactly that's a yeah. Scot: [27:54] Cool so you're like a delicious d2c doughnut or a yeah with a with a good feeling so, so one of the reasons I wanted to get you on the podcast is you've been out there pretty vocal talking about by with prime so maybe explain for listeners who don't know what that is what it is from your perspective and then then how you guys got looped in on that. Matt: [28:18] Yeah so by with prime is a new offering from Amazon and it integrates into. Platforms like Shopify and Bigcommerce. And it allows a e-commerce retailer to pool their FBA inventory if they're on Amazon or they can send in inventory into Amazon. And there's a button on the Shopify site or the Bigcommerce site that bypasses the normal checkout process and it's just a one click buy now with Prime and then that item is fulfilled by Amazon, and that can choose and what type of box or whatever and you can actually deliver it in very competitive pricing compared to UPS FedEx you know a lot of the mail consolidators in one to two business days. Scot: [29:06] Got it and then if I. Matt: [29:08] It's a lot like it's a dressed-up it's like a gastropub version of their original like multi what was it called mer multi-channel fulfillment service. Scot: [29:17] Yeah yeah but with a consumer front end to it. Matt: [29:20] Yes with the consumer and actually some of the people in that department are like. Hey we had this originally for like five or ten years but they just dress it up and gave it a good logo so and some more front-end technology but you know it's a very compelling offer. Scot: [29:35] Yeah so the user consumer is I go to your website and I see I'm in the checkout process and it says hey you're a prime user you can just you've already got your payment and everything with Amazon and you know you're familiar with the prime promise which is the fast free shipping and then I just essentially press a button in her my Amazon credentials and I'm good to go is that. Matt: [29:56] Yeah and it's actually before the checkout process so if you it actually supports variation so, if you were selling red dresses and you had extra small and small and FBA but you were sold out and medium and you I'd meet him in your Warehouse then, it would actually if you chose the extra small or small would populate that button on the checkout before you click or on the item page before you added it to check out. Scot: [30:17] So you need you need to make it an inventory aware that it's in a FB a kind of thing okay interesting yeah alright but then the you know so, so this has been another reason this was topical is you know if we kind of rewind I like five years I think there's been this kind of started this got on my radar well first of all shopify's Mantra is arming the rebels right and so that folks being a Star Wars fan that invokes a Star Wars kind of thing and then you're kind of like well who's the Death Star and it turns out Amazon's the Death Star and their arm the rebels so then they've been poking Amazon. Jason: [30:52] Oddly Kylie Jenner is Luke Skywalker in that metaphor but yeah. Scot: [30:56] Sure yeah and and then and then the Shopify social media started to really poke around Amazon it made fun of Jeff Bezos was in some tabloids for some pictures that surfaced and they were making fun of that and then his divorce and all that and then I was sitting there watching that you and I have seen other companies kind of poke the Amazon Baron it hasn't gone very well for him sitting there watching as like this is not gonna go well for these guys and then sure enough you know flash word to hear Shopify has hit some issues with growth rates they over-invested in the post covid world and then famously Toby the CEO was talking about he got asked on a conference call a Wall Street conference call what he thought about by with Prime and he's like oh we love Innovation and we would we would love to adopt it well then they had to backtrack that so are you guys caught up in that like are you know because they basically are now telling Merchants that if you use it, it's pretty hard language they're saying you're probably going to be open to fraud and we can't protect you and so they're definitely heading down this path I think of, trying to make it very hard for you to use this feature. Matt: [32:13] In terms of like are you asking what would I do as a business or in terms of where do you think the industry will kind of go. Scot: [32:19] We'll have has you know I'm assuming you're tracking this pretty closely because you're all you always are yeah. Jason: [32:25] Did you get the threatening letter from from Shopify. Matt: [32:27] Yeah it's we didn't get a threatening letter but we've seen all the pop-up of the terms of service and are account that popped up. Scot: [32:33] Yeah yeah it reminds me of the early days of eBay where they were like there's this thing PayPal we think it's very suspicious and we're not really sure you should use you should use our crappy payment thing that takes 50 clicks and rarely works but it's so super secure, yes so that that's interesting do you where do you think that you know as a merchant, you are on this platform and you want the flexibility to do everything how does it make you feel as from a business perspective to. Matt: [33:00] From a business for so personal and then where the industry is heading I mean where the industry is heading I think you have to look. Amazon is going to rule the world of logistics you know you've seen FedEx come out with the reports where they've had one of their biggest messes ever and I think. You're seeing Amazon trunks more and more and it's the more reliable you know delivery than a lot of the common carrier so. And I've seen you know Scott we've seen what GSI and eBay and Walmart I mean Rockies Han launched of a competitor try to take out FBI I mean these are huge companies that really tried to take on Amazon and Logistics front. And I can tell you I've used what is now I guess Shopify Logistics or whatever they're going to rename it but deliver and, it it did not really work for our business you know I can't speak for other people but it had a lot of bugs in the integration it's there's a lot of flaws with the delivery process and I don't know if that was the best egg acquisition for deliver and I don't know if it'll really work out. For a merchants and so I think there's a lot of there's a lot of progress that Amazon has made to really out do a lot of everyone in the logistics world. [34:14] And I just don't know if other people are going to be able to keep up and I think Innovation is always going to you know fee if Amazon is able to deliver things in one to two days for a Shopify, at prices than most Shopify Merchants can negotiate directly with UPS or FedEx or USPS for standard shipping then you know. [34:35] I understand what's good for Shopify and they want him to go through the checkout but what's good for their merchants on their platform than somebody might actually start to. Take that business platform because I know as as a business owner and as a CEO I would I would make the Assumption if Shopify came in and said that. And we saw by with prime become successful as we've seen in some initial few weeks of launching it, then we would probably consider re-platforming maybe to a Bigcommerce or maybe somebody that Amazon had a really good relationship with. And maybe that's not you know the smartest move at this point but in the future when you know we can deliver Goods because part of our selling feature to people to outdo the box stores, is not you know because people can go to a dicks or Academy, and they can have the much better selection they VIP programs and everything so something we instituted on Guardian baseball.com is when I set out to start the business is I wanted to offer a free 6-month extended warranty, on all bats and equipment. [35:35] Because the Brand's only offer a year so we're a year and a half and I said if we compete with these brands in a world of price monitoring and price mapping and the price is the same everywhere if we're going to have a pair of cleats listed on Amazon and F ba and then we're selling them with standard shipping on our website then the only thing we really have to do is play with price and discounting, and enduring a world of price parity that's impossible so for a d2c Merchants that plays on the Amazon space you have to able to offer that same offering, of that one to two day shipping like Amazon does on your own D2 seeing if you. [36:06] Then you can't really expand in the Amazon because you're just going to cannibalize your own sales on on your own d2c site so I think you have to offer it both so I think Innovation will always continue to succeed, in the market and I think Brands will start to partner with people that are going to partner with Amazon. Scot: [36:23] Yeah often kind of war game did this Jason I'm pretty sure we've said this on the podcast a couple times if I was personally Amazon and I got the job of disrupting Shopify, you know what I would do is I would leverage FBA and I would go and I get as many Shopify people using FBA and then then that would give me the hook to then say well let's say they came out with a competing platform or or they just. They wanted you to go to a, friendly third party platform like let's say it's Bigcommerce or something then then you just kind of proved to me that that is enough hook for the merchants to to make a front-end switch because that that, that fast relatively inexpensive shipping is so important to most companies and because customers expect. Matt: [37:09] And I think Amazon has the war chest to say if Java does come out with that I mean. And I go to the by with prom team and say hey look I have to lever I have to change the Bigcommerce it's going to cost me X you know if you want me to continue using by with prime what can you guys do for me I mean you know. Scot: [37:26] Yeah so you hinted that it's going really well are there any stats you can share with us so like I guess there's one thing would be you know you can only show it so many times because there's going to only be a surface area of inventory that's an FBA but then when it's shown is that got higher conversion than other things anything you can share there would be interesting. Matt: [37:46] So it does have some cons there's a lot of things that are on the road map with by with prime but I mean the obvious obviously the successes are, we're seeing a slight Improvement do the familiar with the prime badge and also the estimated shipping dates the Fulfillment costs are generally 25 to 30 percent less than we can currently negotiate and I'm with a lot of mail consolidators, you know resellers a post office obviously you know I've been in this world so I know that different ways to negotiate with FedEx ups and a lot of the mail consolidators. In the quicker delivery times are generally seen 24 to 48 hours max we're seeing is 72 hours and the a big con of that as you can keep the customer data unlike regular FBA sales. Um and they're also offering you know obviously I was doubted accelerate I spoke at by with Braun conference prior to accelerated Amazon HQ, last week and it accelerate they announced that they're you know offering a bunch of different initiatives that are kind of new for Amazon where they're offering. Brands are participating by with prime the ability to actually mark it on the Amazon platform but back to their d2c site. [38:53] So there's a lot of compelling offers out there that they're kind of opening up the amazon Universe to which is kind of unique and I was actually surprised about. But one of the big issues that they're working on is the conversion tracking so our marketing pixels don't record purchases made from the by with prime button which is something that they're working on. And the akan that they're working on other are releasing this is you can purchase you can only purchase one bearing at a time so it's not like a checkout experience, where you can group a bunch of different items you actually have to like physically buy one item go back to the site so we have a lot of multicart, on our website unlike Amazon which is a lot of single item you pts and so we're seeing you know on a lot of those bulk they're still going to do the traditional checkout process because I don't think it's like it's hard to really explain that to the customer we're like hey if you want to buy the single item go with by with Prime. So we're seeing at limited success with a lot of 10 items. [39:53] If we don't currently with the current integration with Shopify it doesn't have the inventory transparency so we have to double up with an mcf integration. So it's something. You know it's kind of a unique situation with our business model because we have a separate FB a skew so there's some you know quarks in there, and there's some different things that they're really kind of coming out so with but it's I call them cons but it's really things that are calling the roadmap and right as they kind of said at the conference to me and a large group of you know. Agencies and sellers is we wanted to get it out there in the marketplace and I said that's smart and then we want to work on these as opposed to having a perfect program and releasing it a year later. Jason: [40:38] Yeah so I actually just realized we didn't. We didn't articulate a couple things for visitors to just make sure everybody is tracking Guardian baseball is running on Shopify. And you are an early adopter by with prime so and you even you promoted on the homepage right so you've got like very distinctive branding by with prime which is Amazon's program that you know if you're already a Prime member gives you that, that Prime service level of fulfillment and the prime wallet even when you buy it on Guardian baseball so. A couple of things kind of jump out at me there. You hit one that is a big problem for me is the multi skew problem but I think of the by with prime checkout flow is being very similar to the traditional shot PayPal flow. In that the checkout button shows up on as a separate button on the pdps but PayPal also let you. Like use PayPal as the payment method in the cart for the multi skew purchase so you Amazon doesn't have a solution for that today but you could imagine that they would enable by with prime both on the product level and at the cart levels. Matt: [41:54] Yes and that's what they're working towards. Jason: [41:56] Yeah so so that's always one big problem because you know side note most e-commerce sites are not very profitable if the if the, if the average items per order is 1 so so we definitely we need to sell more stuff in most cases to make this profitable the threatening letter I would add to is not Shopify saying hey you're not allowed to accept by with, it's simply them saying in our opinion their security flaws in, doing this kind of thing and we might not be able to indemnify you if there's a fraud problem as a result of that right like that's that's the kind of passive-aggressive, approach shopify's taken to date on it and it is funny to me because all of those same security holes would also be true of PayPal by the way and Shopify has never really complained about PayPal before. Um so that gets me to the other big problem I see for both Prime and I'm curious if I'm wrong or if you're seeing it by with prime only works for existing Prime members there's no onboarding experience so if I'm not a Prime member and I go to Guardian baseball.com I see this huge well go on the homes thing that says by with prime which I don't have Prime and then when I'm looking at an individual skew I want to buy there's a by with prime checkout button, and I could click that button but I won't be allowed to check out because I don't I don't have Prime and so if the only. Scot: [43:21] Who doesn't have Prime. Matt: [43:23] I'm glad it's got Evans. Jason: [43:27] Nobody listening to this podcast but there's 100 million Prime members in the world so even if we assume, 70 million of them are in North America 80 million if you want to be really aggressive are in North America there's 240 million households in North America so two-thirds of the households in the United States of America would be the answer like can't click that button right and so I guess I went like you've got this fragmented inventory you have some of your inventory you can you can fulfill through the the Shopify check out some you can only fulfill through by with prime but then like you have no way to give the non-prime members access to that is that a am I making up a problem and that hasn't been a problem for you or do you think you have, have non-prime members that are kind of in the whole right now on that. Matt: [44:16] I think that's something to Amazon can better communicate we are obviously limited to what they can do on the side but a normal customer can still do the normal checkout process of adding the cart. But I think yeah that's obviously something Amazon can do and then also doesn't support discounts which is a big not only the conversion tracking but discount so obviously a lot of direct to Consumer sites. Like us are offering discounts or first-time customers or email you know pay 25% off with this code or Black Friday Cyber Monday so the currently does not support so it's very limited, but we really feel it's kind of right now in its use and this is going to change in the next three to six months but right now it's kind of like a fast lane, you know where you're paying like at Disney World for the fast ticket or whatever the top-of-the-line and we really feel that hey you can go through your normal checkout process. But we also have this ability we're going to a fast pass you know if you want it now you don't want to Discount you know you want it quicker and you want that problem delivery. Jason: [45:13] Yeah so it's weird like here's how I like I totally agree with how you're thinking about by with prime you also take shop pay on the site and I would argue there's a different set of pros and cons to shop pay for different customers in different circumstances it seems like the solution to all these that none of these companies are willing to do is you ought to be able to just expose the by with prime button to known Prime members and you ought to be able to just expose the shop pay check out to known shop pay holders. Matt: [45:46] I love that idea. Jason: [45:47] Yeah trust me when you suggested to Amazon they're not going to like you because they, because they want that logo everywhere but yeah so that that seems like the, the state of by with prime right now it's super interesting and it's super interesting you're saying like man if Shopify ever said we it's a it's a hard know then that would make you reconsider the platform like that you know like that speaks volumes that's interesting. Matt: [46:14] I think you know I think Amazon's coming out with this program in there. [46:19] I think everyone say okay is is a lot of these direct-to-consumer Shopify Brands going to adapt Amazon FBA and I think a number of them are but I think what also this is going to help. A lot of Amazon Brands a lot of Amazon DTC brands that are really executing well like a guardian on marketing, on creating good content in there not just these Dropship Private Label Amazon sellers, that are out there and you know let's go Source one or two products on Alibaba and sell them under some name and compete with the Chinese but really people that are building a brand you know the brands that are getting acquired by the aggregators and those type of brands. And those brands that may be. Our and expanded into Walmart expanded into other categories but are scared to kind of make that big investment into a Shopify site and hire the marketing team and really become like a full-fledged direct-to-consumer I think. What Amazon's doing on the marketing front. And the Fulfillment front is going to help these Amazon d2c Brands and I think what's going to happen is going to create a rise of the next wave of d2c or the next kind of. Trendy type of companies that come out there so you've seen obviously a lot of trends like 2010's as flash sales and then you saw direct to Consumer Brands and subscription boxes, and the direct to Consumer Brands predominantly grew on social media Instagram Facebook when the iOS changes you know weren't adapted and traffic was still cheap so. [47:44] I think you're going to see a lot of these the next wave of cool direct to Consumer Brands will come from Amazon and they will adapt on the data see sites with the help of Amazon. Scot: [47:54] Prick. Matt: [47:55] And I don't think you're going to see as much D to see big brands that are adapting the Amazon by with Prime at least initially and I think eventually that you'll see a lot more adoption once a lot of these quirks are worked out. Scot: [48:09] Yeah a lot of d2c Brands got born off Facebook but apple and the atti DFA of kind of crushed that so now Amazon used is kind of the way to go so I think what you're saying right. Matt: [48:20] Yeah I think so and I think that's going to create a next wave of either the brands are going to adapt from a t2c over to Amazon or you're going to see these kind of Amazon native people that have kind of running this world like I have for the last two decades that really know how to master the marketplace know how to assemble the teams of marketing customer service and everything and use the right technology stocks, for those businesses and really adopt and really grow really Innovative brands. Scot: [48:47] I know you need to go and like four minutes so we could wrap it a fire this. Matt: [48:50] You're good you can tell Ron few months if you. Scot: [48:52] About dying dying to know what do you think about all the FBA Roll-Ups they were all quite the fashion and now they seem to be hitting some hard times did you ever buy into that trend. Matt: [49:03] I think anyone in this market I mean you look at a lot of our outspoken people on social media of those, you know it's tough to acquire that many Brands and I think there are some people that are successful with it that are more going in The Tortoise and the Hare that you know we all I'm hearing some successful people where there's let you know. By maybe they own 15 brands or they own 10 brands but obviously the big big aggregators that everyone talks about are obviously struggling you're seeing layoffs so. I wasn't really you know how to directly opinion on it I thought it was there's no way they could acquire that many Brands and with it with the market model of not keeping the entrepreneurial on because I think there's always an art form to e-commerce you can have all the analytics you want you can have all the data scientists and, and all the formula but you know when you hire College grads and to run these businesses that don't have experience you it's always a touch and feel there's always 20-30 percent art right, that somebody needs to know and the older I get I realize that I have that on the marketplace of how to really build the brands and how to adapt Brands to that, and that's why I've been successful and I'm realizing that's my strength so I think some of those aggregators really didn't have that kind of DNA of the entrepreneur and keep that intact and that might have been a downfall of some of those. Jason: [50:21] Yeah it's it is interesting I can certainly see companies kind of being born direct-to-consumer on Amazon having their first customers come from Amazon and then outgrow Amazon over time where you want your own URLs or move to other things which like I mean I think, anchor is kind of the Prototype. Matt: [50:42] That yeah that was that's a really good. Jason: [50:45] But I do think I think it's really risky whether you're a rollup or an individual brand or whatever it's really risky to think I'm Amazon is always going to be my exclusive, acquisition Channel because the problem is Amazon Super efficient at getting the maximum, fee for each customer you acquire and so yeah you can buy some of those you know customers at first to get started but you're always going to be paying the highest price and you know the big news that came out this month is I forget what their new name was but Pharma packs which has been a top five, seller on Amazon for like 10 years, and exclusively sell through Amazon they just they declared bankruptcy and they're like one of the biggest most successful Amazon sellers of all time and to me that's a cautionary tale for, like at some point you need to diversify your customer acquisition you can't solely rely on Amazon as that is that source for you. Matt: [51:42] I think yes I think it's a part of a Playbook and you have to adhere to other channels and grow in other channels but you know obviously. Amazon's one of the biggest places to acquire customers one of the most successful so I think it's always going to be in a portfolio but it needs to be part of a whole portfolio. Jason: [51:58] Hundred percent that's why they robbed the money from the banks right because that's what, that's where the money is but man I think that's going to be a good place to wrap it because we have used up our lot of time as per usual if you got value out of this episode we sure would appreciate that five star review on iTunes. Scot: [52:16] Matt we really appreciate taking time to tell your arterial story and share with us your thoughts about both Prime if lister's want to look you up online other than going in and buying some stuff that Guardian baseball what should they do. Matt: [52:29] I'm on LinkedIn Instagram and it's (2) Matt Kubancik

Shannon and I just returned from Amazon Accelerate, a 2-day conference in Seattle. We discuss the highlights of the conference, as well as some of the new features and rollouts Amazon is providing for sellers and brands.Among the major new announced features are Tailored Audiences which will help sellers increase their email marketing reach and build brand loyalty. This will help sellers grow sales with existing customers through free targeted email campaigns.For instance, sellers will be able to directly target repeat customers from the last 12 months, highest spending customers, and most recent customers with things like product launches and hot deals.This new feature will be available through the Amazon Customer Engagement Tool.This is just one of the many new features coming out of the Amazon Accelerate Seller Conference….tune in for more. Key Takeaways- Interesting stats from the conference (04:40)- Tailored Audiences free marketing tool (08:15)- Amazon Launches Small Business Badge (10:54)- Customers ask Alexa (15:12)- Premium A+ Content to sell even more (18:54)- You can now send traffic from Amazon to a D2C website (23:03)- New features for Buy with Prime (25:14)- Brand protection - Counterfeit Crimes Unit (33:59)- Customer review sentiment analysis (39:11)- Receive your payments faster with Amazon Express Payouts (55:18)- Sellers can now run A/B tests on bullet points and product descriptions (56:58)- “Call me now” in the Account Health Dashboard (01:01:19)Additional resources:- Link to Amazon Accelerate: https://sell.amazon.com/events- Link to Counterfeit Crimes Unit: https://brandservices.amazon.com/counterfeitcrimesunit------ Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

Buy with Prime, a new way to grow your DTC store?Grow your ecommerce business by attracting and converting shoppers with Prime—offering fast, free delivery and a checkout experience shoppers know and trust.Figures are shared from Amazon Accelerate summit here.Amazon Buy with Prime website."Buy With Prime Was Always Waiting for Sponsored Ads - Will It Work?" - a good post by Rick Watson."Should Shopify Go "Full Nuclear" with Amazon Buy With Prime By Using Its Full Flywheel Against Them" - another post from Rick.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit

00:00 How to Enroll in Buy with Prime00:14 It is an invite-only program01:10 You need Shopify or WordPress websites01:45 What to expect on your Amazon Seller Central account02:10 What we learned from an Amazon Buy with Prime specialist05:41 Amazon Prime buying out of Amazon will beat the fees on Buy with Prime off a websiteBuyer has to have a Prime account, Coupon codes cannot be used when the order is processed with Buy With Prime,Off-AMZ sales are separated from AMZ sales in the reports, Seller owns customer information,Reviews are going to the DTC website, There is a DSP opportunity (dtc websites), https://www.amazon.com/b?ie=UTF8&node=23865204011 - websites/sellers on this page really push forward the Buy With Prime feature, which is why they are on this website. Buy with Prime currently has small but growing number of brands. ENROLLMENTBy invitation only, This program won't be available to all sellers very soon, as they have their own limitations currently (staffing etc) Should there be a brand that can benefit from Buy With Prime, we can recommend that brand to the Brand Development Rep I had the meeting with and she can arrange the invite, Enrollment / Set up is fast and easy and once set up, the seller can turn Buy With Prime on or off depending on the time of the year or any other circumstances, There is NO SETUP fee SET UPProducts with variations cannot be sold with Buy With Prime, needs to be a single listing (with no variation option) on the seller's DTC website, Seller can turn Buy with Prime on or off for all products in the catalog, or for a single product FULFILLMENT & RETURNS Fulfilled from FBA, They have different tiers (1-2 day delivery, 3-5 day delivery,..) but she'd enroll us in the fastest one When returning the product, buyer would have to print the label, Returns are going to AMZ Warehouse (here I asked if it's possible to re-route them, because we don't benefit from unfulfillable orders in the AMZ warehouse, and she didn't have the answer), FEESThere is no set up, monthly, yearly or other fee, There are fulfillment fees (3% of the order, fulfillment starts at $4.75, $2.4% for payment processing…) example - just the fulfillment for the Mom Box is at $10 

On this episode of Link Up Leaders, Francois and Lisa are joined by Lesley Hensell who will answer the question, "What is Buy With Prime?". --

On today's Lunch with Norm, we are joined by President of Brand Together, Talal Asad! Learn about Amazon's new way to grow your DTC store.. Buy with Prime. Find out on today's episode What is Buy With Prime, what effects will it have on the future of eCommerce, and how to get early access. Talal is an experienced Growth Hacker and eCommerce Professional with a demonstrated track record of revenue growth and history of working across multiple industries. He provides focused, intensive eCommerce consulting to get your CPG products flying off the virtual shelf. Our guest specializes in Amazon, Shopify, eCommerce Strategy, and channel diversification. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Talal Asad, President of Brand Together. Today we learn about Amazon's new way to grow your DTC store.. Buy with Prime. Jeff has a passion for "tough suspensions" and a mission to help sellers get reinstated. Talal specializes in Amazon, Shopify, eCommerce Strategy, and channel diversification. This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.

Are you selling on Amazon? Then you need to listen to this episode of the eCommerce Fuel podcast! Chris Green, Michael Veazey, and Jason Hamar discuss how Amazon Prime Day can be leveraged by sellers to gain new customers.

James Thomson is the former Chief Strategy Officer at Buy Box Experts, a company that offers premium Amazon services to medium-sized and large-sized brands around the world to optimize and grow their businesses. While at Buy Box, James supported brand executives with issues of channel governance, branding governance, online growth strategies, and pricing standards. James continues to immerse himself in the world of Amazon issues. Before Buy Box, James served as the Business Head of Amazon Services — a division of Amazon responsible for recruiting 10s of 1000s of sellers annually to the marketplace. He also served as the First Account Manager for Fulfillment by Amazon (FBA). Before Amazon, James was a management consultant and banker. In this episode… The emergence of Buy with Prime has created a competitive selling environment. Direct-to-consumer (DTC) brands that sell on Amazon Prime are outperforming those that use alternative platforms such as Shopify. So, how can you optimize your selling channel to serve your consumers better and compete with Amazon sellers? It's essential to offer your consumers the same shipping times they expect from Amazon. To achieve this, you must develop a long-term eCommerce strategy that maximizes your fulfillment networks and leverages quick and efficient delivery methods. By transitioning from third-party logistics companies (3PLs) to a more automated distribution system, you can successfully sell, fulfill, and deliver your products without relying on Amazon fulfillment.   In today's episode of The Digital Deep Dive, Aaron Conant talks with James Thomson, former Chief Strategy Officer at Buy Box Experts, to discuss developing an eCommerce strategy to outperform your competitors. James shares how DTC brands can maximize their fulfillment centers to compete with Amazon Prime sellers, the challenge of using Buy with Prime, and how to optimize shipping to your consumers.

Amazon recently announced that it was opening its prime shopping experience to third-party online stores.They are introducing the ‘Buy with prime' option to sellers outside Amazon.This is big news as it will allow sellers to take advantage of Amazon's FBA, free shipping, and returns checkout with Amazon Pay, among many other benefits that customers enjoy with Prime Membership.There is no doubt that sellers will value using Amazon's vast fulfillment and logistics network.But there are some serious questions about this move by Amazon.- What does it mean for Shopify?- Should Shopify allow the Buy with Prime in their stores- Did Amazon do this to nip Shopify's threat in the bud?- How will sellers be affected by this move?To find some answers to these questions, I am joined by my good friend and an Amazon expert, James Thomson. He recently stepped down from the company he co-founded, Buy Box Experts.He helps us understand how this move by Amazon means and how it might impact you as a seller.This is a fascinating discussion that you don't want to miss. Tune In!Key Takeaways- Meet James Thomson (01:13)- The interesting evolution of Amazon over the years (03:25- Why EVERY brand MUST understand the Amazon language (08:22)- What the Buy with Prime feature means (14:33)- Is Amazon trying to counter Shopify? (22:19)- Amazon Pay option at checkout for third party stores (24:50)- The billion-dollar question (26:31)- Do brands need a Shopify store (35:40)- Why Amazon is a necessary evil (47:47)Additional resources:- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

Prime shopping expands beyond Amazon.com with Amazon's new "Buy with Prime" button - Today on Thursdays with Sharon Even, Sharon Speaks about the Pro's & Con's of adding the "Buy with Prime" button and goes over the information provided by amazon about it.   To learn more about it: https://buywithprime.amazon.com/how-to-get-started

Mit 'Buy with Prime' entkoppelt Amazon Prime und die FBA-Logistik vom Marktplatz. Was das mittel- und langfristig für die Branche bedeuten kann, diskutieren Jochen Krisch und Marcel Weiß in den neuesten Exchanges. Werbepartner: * Zendesk – Der Handel muss handeln: Kundenservice, der radikale Erwartungen erfüllt! https://www.zendesk.de/mc/cx-im-einzelhandel/?utm_source=K5PodcastCheftreff&utm_medium=podcast&utm_campaign=2022_q1_-_emea_-_website-content_download_-_retail_whitepaper_-_dach * Packiro - Verpackungen für aufmerksamkeitsstarke Inszenierung im E-Commerce. 30% Rabatt für alle Erstbesteller bis 30.09.2022 (für jeweils bis 20.000 Verpackungen) mit Code EXCHANGES30 https://www.packiro.com/exchanges

Amazon recently announced a new offering that has enormous implications for e-commerce. Amazon has already changed the face of online merchandising with FBA and amazon prime. But now, they are allowing websites to harness the power of FBA on their own websites. Merchants that use Fulfilled by Amazon (FBA) are being invited to add a new 'Buy with Prime' button to their websites to extend the benefits of Prime memberships beyond the Amazon marketplace.   Since 2006, we have been auditing FedEx and UPS packages for late deliveries and billing mistakes. We assist shippers in maximizing carrier discounts and achieving best-in-class pricing through a complete logistics analysis. Are you paying too much for your shipping?   Refund Retriever also offers a solution to all your Amazon FBA reimbursement inefficiencies. We manually check the whole inventory lifecycle to guarantee all inventory is available for sale. To learn more about FedEx/UPS auditing, contract negotiation, or Amazon FBA reimbursement services, click here.

In questa puntata di Cultura Digitale in compagnia di Marco Autuori abbiamo parlato di:Netflix perde abbonati per la prima volta in dieci anni. Dopo dieci anni vissuti col vento in poppa e una crescita costante di utenti, una flessione era fisiologica, ma una deriva di tale portata era difficile da preventivare.Elon Musk compra Netflix pagando in DOGENetflix in questi giorni non se la sta passando bene. Il calo di abbonati ha causato un crollo in borsa che ha appesantito una situazione di concorrenza spietata già presente da tempo nel settore. A questo si è aggiunto un affondo che Elon Musk ha twittato proprio nei confronti del colosso dello streaming on demand.Musk e Twitter: raggiunto l'accordoIl CEO di Tesla e SpaceX è riuscito a chiudere a 44 miliardi la sua offerta per l'acquisto del social network.Robotaxi di Tesla entro il 2024. Durante la presentazione dei conti del primo trimestre, Elon Musk ha annunciato che Tesla entro il 2024 porterà sul mercato un nuovo prodotto: un robotaxi automatico, senza pedali e volante. Aggiungendo che porterà con sé una serie di innovazioni molto importanti. The Boring Company, round da 675 milioni per l'azienda dei tunnel di MuskQualche giorno fa vi abbiamo riepilogato le varie aziende gestite da Elon Musk. Tra queste c'è anche The Boring Company (TBC). Meno nota rispetto a Tesla o SpaceX, la società ha appena concluso un aumento di capitale Serie C da 675 milioni di dollari con una valutazione che supera i 5,6 miliardi di dollari. Amazon permetterà ai commercianti di vendere prodotti con i vantaggi di Prime sui loro siti. Con una mossa a sorpresa, che per il momento è confinata agli Stati Uniti, Amazon ha lanciato la nuova iniziativa “Buy With Prime” che consente di fatto a qualsiasi negozio di appoggiarsi alla logistica di Prime.La startup cinese di automazione del lavoro Laiye raccoglie 160 milioni di dollari, acquisisce la francese MindsayLaiye, una società con sede a Pechino che fornisce una piattaforma unica per automatizzare le attività d'ufficio di vari gradi di complessità, ha appena raccolto 160 milioni di dollari da un round di finanziamento di serie C per espandersi a livello globale.Bizaway La startup friulana che semplifica i viaggi di lavoro raccoglie 10 milioni di euroBizAway è nata a gennaio 2015 dall'idea di Luca e Flavio, che scoprono una nuova opportunità di business. In un mondo globalizzato – in cui si viaggia sempre di più per lavoro – non ci sono servizi completi per gestire l'organizzazione dei viaggi di lavoro in modo agile e flessibile.CNN+ chiude ad un mese dal lancio.Discovery ha annunciato la chiusura di CNN+ ad appena tre settimane dal lancio. A rischio 500 posti di lavoro e non tutti i conduttori verranno ricollocati.CNN+ doveva essere un'offerta complementare al celebre canale "all news", con approfondimenti e programmi esclusivi disponibili solo sulla piattaforma digitale, con un canone di abbonamento separato a pagamento. -------------------

00:00 Explosive Development for Ecommerce00:20 Buy with Prime - Why this matters00:49 Amazon Prime has become a lifestyle01:27 Why Amazon does Prime02:13 Prime members enjoy Buy with Prime not just with Amazon02:37 How can merchants offer Buy with Prime04:08 When is Walmart show up in the e-Commerce scene04:36 Target is possibly the dark horse04:50 However for Shopify05:45 FBA fees are cheaper on Amazon than they will be on a website

In this bite-sized episode, Glenn Gooding, President of iDrive Logistics, breaks down some recent changes Amazon has made, including new surcharges associated with FBA and the launch of 'Buy With Prime', showing how these changes tie into Amazon's plans and current market conditions. Glenn also explains the process of determining if there are better solutions out there for your business. This is a great episode for business owners who sell products on Amazon and are trying to determine how to move forward.Key Topics:InflationAmazon's new fuel and inflation surchargesAmazon's 'Buy With Prime'Transportation strategy for small business ownersFollow iDrive Logistics on social media!LinkedIn: https://www.linkedin.com/company/i-drive-logistics Facebook: https://www.facebook.com/iDriveLogistics/ 

Der Twitter-Verwaltungsrat hat seine Meinung also kurzfristig geändert und das Übernahmeangebot von Elon Musk um 44 Milliarden Dollar (54,20 Dollar pro Aktie) akzeptiert. Die Pläne des Tesla- und SpaceX-CEOs für die Plattform, die von Botnetzwerk-Stilllegungen bis zur Veröffentlichung des Twitter-Algorithmus reichen, sind dabei genauso ambitioniert wie umstritten - nichts weniger kann man sich wohl erwarten. Agnieszka und Alexander sprechen darüber und sehen sich kommende und erste aktuelle Konsequenzen – Stichwort: Tesla - dazu an. --- » Die Themen der Folge 168: --- (04:12) » Musks Twitter-Übernahme und die ersten Konsequenzen (für Tesla) https://gizmodo.com/elon-musk-is-officially-buying-twitter-1848837212 https://www.cnbc.com/2022/04/29/elon-musk-sells-tesla-shares.html https://www.nytimes.com/2022/04/26/technology/twitter-far-right-conservatives-liberals.html (16:08) » Der schlechteste Nasdaq-Jahresstart seit Bestehen und die Hintergründe https://www.handelsblatt.com/finanzen/maerkte/marktberichte/wall-street-einfach-furchtbar-wall-street-bricht-im-april-negativrekorde/28291000.html (20:02) » BigTech-Quartalszahlen: Meta und die Metaverse-Pläne https://www.cnbc.com/2022/04/27/meta-fb-q1-2022-earnings.html (25:16) » Innovationstreiber Snap und die neue Selfie-Drohne https://www.theverge.com/2022/4/28/23043011/snapchat-pixy-drone-hands-on (29:02) » Russland- und Ukraine-Lieferstopp von DJI https://edition.cnn.com/2022/04/27/tech/dji-drone-sales-suspended-russia-ukraine-intl-hnk/index.html (30:22) » BigTech-Quartalszahlen: Alphabet mit YouTube, Post-Covid-Umsätze https://techcrunch.com/2022/04/26/youtube-q1-earnings-2022-google/ (33:31) » BigTech-Quartalszahlen: Microsofts Cloud Business, Apple https://www.heise.de/news/Microsoft-uebertrifft-Erwartungen-positiver-Ausblick-befluegelt-Aktienkurs-7066317.html https://edition.cnn.com/2022/04/28/tech/apple-earnings-april-2022/index.html (36:14) » BigTech-Quartalszahlen: Amazon mit größtem Kursverlust seit 2006 https://www.cnbc.com/2022/04/29/amazon-shares-sink-11percent-on-disappointing-guidance.html (39:05) » „Buy with Prime“: Amazons Angriff auf Shopify https://www.businessinsider.com/amazon-buy-with-prime-dtc-brands-shopify-2022-4 https://stratechery.com/2022/beyond-aggregation-amazon-as-a-service/ (43:31) » Bolt und die Post-Pandemie-Lage der One-Click-Checkout-Solution-Anbieter https://www.bloomberg.com/news/articles/2022-04-26/forever-21-parent-authentic-brands-sues-bolt-startup (49:20) » Wie es mit dem Lieferdienst Instacart weitergeht https://www.nytimes.com/2022/04/29/technology/instacart-valuation-pandemic.html https://www.pymnts.com/news/delivery/2022/after-pandemic-success-instacart-faces-struggle-in-grocery-delivery-sector/ (51:59) » Umsatzeinbruch, User-Rückgang und Kündigungen bei Robinhood https://www.nytimes.com/2022/04/26/technology/robinhood-layoffs-vlad-tenev.html (57:27) » Neue Remote-Work-Regelung bei AirBnB https://techcrunch.com/2022/04/28/airbnb-commits-to-fully-remote-workplace-live-and-work-anywhere/ https://about.gitlab.com/company/culture/all-remote/guide/ --- (62:58) » Die Buchempfehlung der Woche: Annie Duke: „Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts“ --- » Wie man helfen kann: Telegram Gruppe zur Unterstützung von Flüchtlingen (Berlin) https://t.me/ukraineberlinarrivalsupport --- Flüchtlinge aufnehmen: https://www.unterkunft-ukraine.de/ https://de.airbnb.org/get-involved --- Ukraine helfen: https://war.ukraine.ua/support-ukraine/ --- Weitere Unterstützungsmöglichkeiten: https://www.globalcitizen.org/en/content/ways-to-help-ukraine-conflict/ --- » Weitere Infos: https://zurueckzurzukunft.de --- » Feedback, Anregungen und Wünsche an: podcast@zurueckzurzukunft.de --- » Tägliche News und Infos auf Twitter: folge @zuruckzukunft ---

Amazon released their Q1 earnings for 2022 on Thursday April 29th. In this episode we do a deep dive into all the details. Key Topics: Declining macro economics First quarter 1P sales were down year-over-year for the first time in two decades, as it had to comp against a very strong Q1 2021 which was elevated by the pandemic. AWS getting a strong boost from the pandemic. Ads continue to quietly be a bright spot for Amazon Andy Jassy's first annual shareholder letter Amazon's new "Buy With Prime" offering for DTC sites. Episode 291 of the Jason & Scot show was recorded on Thursday April 29, 2022. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scot show this is episode 291 being recorded on Thursday April 28 2022 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:39] Hey Jason and welcome back Jason and Scot show listeners it is a Thursday in April late April and that means it's Amazon results so we're going to take everyone through the results that came out today talk a little macroeconomic and a little bit of ecom's if we have time Jason I wanted your hot take on Ilan buying Twitter are you freaking out. Jason: [1:04] I am not freaking out but I'm having to have a lot more conversations with people about it than I might have expected people are super interested in following it closely. Scot: [1:14] Yeah I had. I think I'm not freaking out but I think one because everyone is freaking out they may be looking over a little prick little kind of idea I had which is if the logic path goes like this the dad model on Twitter hasn't worked since they went public that hasn't really grown or do anything the subscription model is tricky and if you do have Elon doing this he obviously understands e-commerce really well with Aziz. Help create PayPal yeah I think it could be an interesting experiment to do a hybrid some kind of a subscription type program but also I think if anyone could take a run at actually doing e-commerce right inside of Twitter building on Marketplace of some kind I think that would be interesting to see him take a run at that now we could have the whole if you don't go to a cocktail party to buy stuff conversation but I do think there is something there where if you are a influencer and you know obviously Instagram is starting to figure this out all the live streams I think there's something there that Twitter could monetize so we'll see that's kind of what I'm thinking more versus make you know. That kind of losing my mind. Jason: [2:34] I think if you're a traditional Advertiser that has for what like. Who benefited from the advertising model like you're concerned because there's potential disruption but I'm with you I think there's the. The rate of change is likely to increase it Twitter like Twitter had been you know somewhat stagnant for a while so like I'm always excited to see interesting new experiments and trials so I suspect we'll see some. Some clever new ideas at least attempted to be implemented in that and you know some of them I'm sure we'll be cool side note and I maybe shouldn't disclose this on the podcast. I'm a pretty long term user of Twitter I was like in the first million users I'm pretty sure I've never seen an ad on Twitter. Scot: [3:18] I see him all the time. Jason: [3:19] So what I haven't figured out why it is I don't see them like I have a verified account and I don't know if there's some. Oily status where like they don't show as many ads but I also primarily use Twitter through apps and it doesn't seem like any of the apps show ads do you use a web browser or do you use like. Tweetdeck course. Scot: [3:44] Phone I use that wealth the apps. Jason: [3:48] Use the Twitter app. Scot: [3:50] Yeah I use the Twitter app the old apps don't really work anymore because they limited them to like some they're all hobbled at this point. Jason: [3:57] So except for tweetdeck which is owned by Twitter it's like an alternative a poem by Twitter that I stole. Scot: [4:04] Okay I didn't know that still existed. Jason: [4:07] Um yeah so I have like hesitated to Deep dive into why I don't see ads because I'm grateful that I owe but but. Scot: [4:16] Show me Aunt as the chief digital ad officer you should be seeing ads though I do think that's pretty important. Jason: [4:23] Every time I watch a TV show in my wife fast-forward through all the ads I'm like like I say you realize Those ads paid for this house right and. Scot: [4:30] Yeah. Jason: [4:32] I'm sorry tell the advertisers listening. Scot: [4:35] Well I saw on Twitter that you have been spending some time in the meadow verse what's that all about. Jason: [4:40] I have its kind of fun I got invited to a conference that was put on by meta AKA Facebook and the reason I was interested in it was not necessarily the topic they were hosting this 800% event in the middle verse so they sent us all their latest headsets which is the. Used to be called the Oculus quest to now it's called The Medic West too. But I hadn't really looked at their Hardware since the first generation that you and I bought the Oculus Rift which required a, pretty beefy computer and a bunch of sensors and cables and I was pleasantly surprised by The onboarding Experience like you just take this thing out of the box doesn't have any cables doesn't require any external sensors. And it seems like it works way better and easier than the old Hardware so that was kind of fun and it was kind of fun to see, the early iterations of how. Facebook in Visions like 200 people having a virtual meeting in a in the metaverse I'm not sure. It's a super exciting or that the experience has been nailed yet this is like very much a 1.0 kind of thing but it's fun to see you know people inventing new things. Scot: [5:57] Cool yeah a lot of those things you just kind of like you fiddle with your avatar for a while then it's you're sitting there watching other people you're like what is going on because their hands are moving all weird as they're like typing or something. Jason: [6:09] Yeah they have a very like accurate looking avatars and I'm like that's the last thing I want exactly. Scot: [6:15] Yeah I want to be Brad Pitt for crying out loud number one reason to go in the meadow Reese's to look better. Jason: [6:21] Indeed indeed well they apparently opted not to do that for this conference. Scot: [6:26] Well we we had mentioned doing a web three deep dive and I got a lot of listeners that reach out and said they would really like to see that so we need to put that on our agenda. [6:42] Yeah yeah yeah you know what I mean Dad request for us to do a podcast. Your pedantic so you want to kick us off with the little view of what's going on the macro before we jump into some micro. Jason: [7:01] Yeah so in general the macroeconomics are kind of a Debbie Downer and you know I am spending an awful lot of time talking with retailers and brands that are kind of planning for. Wean sort of next 9 months as a result of that but kind of frame this up. You know the Marquis - macro is inflation which there's a bunch of ways to measure it it's a wildly imperfect thing but the the most popular foot like General inflation number we use, we're now at 8.5 4% which is a 40-year high so inflation is very high. Another one we look at is like various credit worthiness and so like mortgage delinquencies is a good proxy for consumer health. And mortgage delinquencies aren't alarmingly High yet but they're in the last quarter they ticked up. And so that that is a potential early indicator. A bigger indicator that we don't like is to see the savings rate Decline and so historically like for the last 10 years I would say. [8:20] The average savings rate has been about eight percent so consumers save about eight percent of their income, during the pandemic we had the highest savings rates ever because consumers got really conservative and they were gifted a lot of extra money in terms of economic stimulus so it like briefly pipe. [8:38] Spiked over 20% but now it's back down below the it's at a 10-year low now so it's at 6.6 percent so that. It says that all of that inflation has kind of sucked all the savings out of the the US consumer and we're starting to see more defaults, I don't have data on it but one that I've heard is alarming is we're starting to see a high default rate on all those buy now pay later services that everyone you know has gotten attached to. [9:07] I've been in the housing market lately and for those that don't know the you know mortgages are starting to to really shoot up so that the. Traditional 30-year fixed mortgage rate is up at 5.1% now. It was it that during the pandemic it was down below 3. And then you know a particularly alarming one is GDP, which you know we had been kind of growing in that that one to two percent a quarter and you know we just got the the. [9:45] The Q I want to say I think it's just Q4, GDP and it was expected to be up 1% and it was actually down 1.4 percent so the economy shrunk witch. Was alarming and then you roll all that up. And you and I have talked about this being a little bit of a mixed bag but there's these consumer confidence index has and the one I look at is the University of Michigan survey, and so they have it kind of indexed against a hundred and so right now the the consumer confidence survey is that a five-year low so it's, lower right now than at any point during the pandemic and it's it sixty five point seven and so often. The consumer confidence our roads before the consumers actual Financial Health our roads but spending tends to correlate with consumer confidence more than. Then actual economic macro so so that's a particularly alarming one to the retailers, the one thing I would say is bright is as I've talked about before you know in general retailers did really well in the pandemic and and sales, um we're quite a bit higher over the last two years, and we haven't really seen them take down there the rate of growth has dramatically slowed so March retail sales versus a year ago was up 5.5 percent. [11:14] You know that's up forty percent versus two years ago and q1 of this year was up 10.8 percent versus last year it's up thirty percent versus two years ago so retail sales are still strong what you know some people would rightly point out however is what we what's hard to measure is how much of those. Of those increases in retail sales and q1 were actually from that inflation right so you know unit sales could have been down significantly because prices were up so much. Scot: [11:48] Yeah I just one of our interns handed me a note the GDP is a quarterly so that's the q1 result they do frequently update those kind of after the fact that they get more data and so but I don't usually it's kind of fractional so I don't think it's going to swing to a positive sadly. Jason: [12:07] Yeah so you roll all that up and let me just say like we went into two strong years in January and February a lot of people are planning a lot of aggressive. Investments and I and it feels to me like people are like really curtailing those investment plans as and are starting to hunker down for for potentially rough economic year, so we shall see. Scot: [12:32] Are so when you're out there talking to clients or few people kind of saying because right now everyone's maybe they already done it maybe they're kind of making their fourth quarter planning decisions right so it's kind of like a very very, cloudy crystal ball. Jason: [12:49] Oh yeah I've I've already like finished a bunch of holiday campaign plans so I've been talking like Christmas toys Non-Stop, three weeks which is a little weird but yeah and you know they're like they're there is a inflation layer to everybody's holiday plans right now, you know hopefully we get to use the the optimistic version and not the pessimistic version but everyone's planning for you know potentially going into Q4 in not great shape. [13:30] Yeah yeah but I mean you're going to tell me not to worry about any of that because Amazon made a bazillion dollars right. Scot: [13:36] Well want want also not great news on the Amazon front so that part of the setup here is we are lapping q1 2021 where covid will a huge Tailwind for for Amazon we were still we weren't shut shut in per se are locked down but there was still you know. Very little air travel and people weren't out doing stuff and then also last year there was a prime day and q1 so that's not this year so that swings the number some to some degree and then just a blanket statement whenever Jason I cover these things we always go with the data that excludes the, any changes from Financial currencies what Wall Street would call X FX so so - is the X any any. [14:25] Currency kind of changes so that neutralizes the currency stuff which is actually been oscillating quite a lot with the the whole Ukrainian Russian thing so but we take that out so we try to get kind of a neutral currency view of what's going on so it was really interesting earnings this year are this quarter because you know we had Netflix coming out and really kind of miss their number and, you know there's a family of public companies that everyone thought there was a new normal but it was actually this kind of covid-19, pull forward that is gone away so Zoom Peloton are in that camp and now it's looking like maybe Netflix's there. [15:11] Yep Shopify shopify's well I think Shopify has a whole nother world of hurt we'll talk about here. The other the other surprising thing of Netflix is just kind of randomly on the call we tasting the co kind of said oh and we're looking at an ad model and I think I'd like surprise people inside the company hadn't even been briefed on this so that's good for you so so good news I think maybe an ad models coming to Netflix so more more ads for you to go sell and do your thing. Jason: [15:39] Yeah but honestly I think no one heard that because he's right before that he said we're going to stop letting everybody share passwords I think that's. Scot: [15:47] Yeah it was like what. So yeah so you can tell they're they're scrambling to kind of they're opening their minds to things they never thought that they would look at before because the subscription actually had a loss of net subscribers even when you take out the head turned off Russian subscribers don't even if you take that out it was negative and then Google was really interesting because you and I I think we're actually pretty clearly some of the first people to talk about how worried we were about the IDF a some people call this a TT I do I don't like to call that I call it the idea phase so the the blanket term will just use as the the Amazon the Apple privacy changes and Google's results were interesting because Google has a lot of businesses inside of their Google core is immune from the Apple privacy changes because they are the search partner of Apple. [16:43] So you just go right in there they have access to all the delicious cookies and all that kind of stuff and then also they you know search is nice because you get this intent in the form of the search term so you don't have to guess what someone's trying to do and use all this add technology to figure it out that being said the YouTube part of the business we got hammered and reading through because apples a big partner of theirs but also a competitor you kind of like you had to parse their language really carefully but it seemed like YouTube was hurt hard enough that it really, really kind of ended up. [17:23] Putting pressure on the overall business even though the core search business was was pretty resilient through the changes so that was interesting and then you know what's going to. [17:34] What's going to make this even worse just broadly is they are pretty publicly stating they're going to bring a lot of those changes to the Android platform so it was kind of an Apple only platform problem but now Androids going to replicate, many of those no tracking hiding your email all these kinds of things that. Our overall good for consumers to some degree maybe they're going a little too far because there is some benefit for having. [18:02] Good product recommendations in those kinds of things that are I think are going to get hurt from this but yeah so that is all getting worse, so then Facebook so then I was like oh man this is gonna be really bad for Facebook but I think what Facebook did is they kind of kitchen sink it last time and they basically said in fourth quarter wow this apple stuffs bad let's just go ahead and if we're gonna rip the Band-Aid let's rip that thing off. Chest hair in off and they. They they actually did less worse than everyone expected so that was a relief which is we're kind of in that market and so I think they had predicted that it would be really really terrible and it was only. Terrible and then apples revenues were up 9 percent which was in this climate is when it's very low for Apple but a wind that brings us to Amazon results, anything from those who wanted to opponent before we jump into Amazon. Jason: [18:59] No just I think the apples Apple earnings were today and I would say they were surprisingly upbeat like both. Like they talked about the macros but they you know what would what you would expect to be particularly acute concerning apple is supply chain given that a bunch of their factories are walk down and closed in China right now, and Tim Cook seem like quite optimistic that they had a solid supply chain point and go forward so I hope he's right because I'm gonna want my new iPhone. Scot: [19:30] If anyone would have a handle on that I would be Tim Cook so so. Jason: [19:34] No I mean I. He's credible I wasn't saying he was wrong I was just pleasantly surprised to hear I don't hear a lot of people talking about feeling like they have their hands arms around supply chain this year so that was an outlier to me. Scot: [19:49] Well they talked about. He was a year ago diversifying out of China into was it Singapore or Vietnam they may have been Vietnam so I think they've got a couple you know they have Diversified there, they're manufacturing portfolio across multiple countries so maybe that that's part of the resilience that they're seeing there are maybe they think those cities that are locked down in China will get back to it but by the time they have some new iPhone or some. Jason: [20:14] Yeah and I do think they have this privilege status where when their factories get walk down they get watered down with workers and them so there is that. Scot: [20:22] So productivity is up yet for going to shelter in place you might as well do it on the assembly line making the Apple phones. Okay so let's jump into Amazon results and start with Revenue so the little bit of A Tale of Two Cities here so online product sales when - at minus 1% which obviously isn't good some Wall Street analysts did the math and they pulled out the comp, to the Amazon Prime day and I think that made it basically neutral so not up or down but still you know not something you want to see here I guess if GDP is decreasing, you know zero is the new wind but but not what you expect from Amazon and clearly one of the you know I would I need to go back and look at 08 and 09 it went - in those years. Jason: [21:15] I was going to ask did it because I couldn't remember it going - Scot: [21:18] It did yeah I have a chart in a presentation and it goes e-commerce went like - 20 and Amazon went negative 5 so it was better than always is tracked considerably better than the e-commerce data but it did go - for a period of quarter or two in 08 and 09 I want to say q 4 of 8 and he wanted nine is my memory but I'll fact. [21:38] Conversely subscription Services were up 13% and and there is Prime and you know all the things associated with Prime so that's interesting and then you had some commentary from the call that you heard around that that I'll say it for you unit sales were flat and in the commentary on the call they talked about that being due to inflation so you know they're they're starting to say hey we're seeing the signs of inflation here and we're fuel is rising and supply chain and they're starting to kind of. Throw a lot of these things out there that you know I think. We're doing this the evening of the report so I think wall Street's not going to really like this whole body language coming on Amazon overall growth when you stroll together all the Amazon business units you get to seven percent growth which is the slowest growth since the recession of 08 09 and if you compare that to Q4 of 21 which it's your of your growth of Q for 20 that was nine point five percent so a pretty material slow down quarter-on-quarter from the growth rates here that we're seeing, they do split out a couple segments so North America was up. [22:57] 7.6% all in and then where they felt a lot of pressure was International it was down six percent so it feels like you know. Internationally known us has is actually kind of in a worse slide from a macroeconomic and we're starting to feel it here as well, so that was that and then physical retail was up 16% that's an easy cop because you've got people weren't going to stores largely Whole Foods mix that up, this is good time you and I haven't had a chance to talk about it but they did announce that they're closing a lot of their stores so here we had a was interesting we had just opened a 5-star store, four star whatever that is and, and then they closed it like it was literally open for like 45 days I didn't get a chance to go to it and they're closing a lot of those bookstores and whatnot and that's been attributed to the new Co Jassie, saying hey we're not going to really pursue that strategy anymore. Jason: [23:55] Yeah it was a little surprising because that you know there was a decent Fleet of the book stores they closed them all the five-star stores the, the stores that were saved were the grocery store so obviously Whole Foods but also these Amazon Fresh has they added like six more so they're like 46 now if I'm, I'm counting right and then they have announced a new fashion store that supposed to open this quarter in Los Angeles, and as far as I know plans are still, on to do that but yeah it was surprising that the bookstore here in my neighborhood closed as well. Scot: [24:35] Cool and then you were watching The Profit side of Amazon what you see there. Jason: [24:40] Yeah well the they you know they talked a lot about all of these macro pressures and you know, those all having an impact on rising cost so labor costs were up fuel costs were up, and you know overall supply chain was significantly more expensive they talked about shipping expenses reached 38 percent of revenues and like in comparison that normally is about 32%. What you know fuel being a big factor and all other shipping costs and so roll all that in and they made three point six billion for the quarter which is like a 3.2 percent margin, and I think the consensus estimate was. [25:27] 4.6 so a meaningful Miss on the margins and it's interesting because. You know normally these - macro things they it's they can have a weird effect because, when the mat the inflation is high but consumer confidence is okay it actually, increases demand because you sell the same amount of stuff and you sell it for a higher price, but once consumer confidence starts dropping people start buying less right so you know Amazon you can see that demand dropping on the top line so that's a concern and then all of their costs go up because of all these macros and so the margins. Take a bigger hit and so that's a big concern and then in their commentary there was this interesting, um narrative around Amazon inadvertently ended up with too much capacity so primarily in there there with just X Network so. [26:28] You know over the last two years they famously have doubled their their warehouse capacity which now I think in total is over 100 billion dollar investment. And. They also hired a ton of people during covid they had a lot of people on covid we've said they backfield a lot of positions and then all those people came back and they apparently had too much labor so too many warehouses and too much labor equals, a hit on margins as well and so a lot of their narrative was around, they're they're expected focus on improving the efficiency of that supply chain this next quarter which. Means they have to either get more Goods in their Network and do more stuff and I you know I think we're if we have time we'll talk about some new programs Amazon's rolling out that my do that and it'll be interesting to see if they. Shrink or at least slow the rate of their labor force growth based on some of these comments as well. Scot: [27:32] Yeah yeah and. You know one Wall Street analyst kind of rolled all that together and kind of put a 6 billion dollar number on it which which is kind of yeah wow that's a it's a lot of headwinds that they're facing there so it'll be interesting to see do do they read the tea leaves and take that capacity out or do you just kind of keep it in place for a holiday because the cops will get easier through the year right because you have things were less crazy covid Wise from second half of last year. Jason: [28:06] Yeah and I you know I mean they both rightly pointed out like Hey we're glad we made the Investments we did, like they put us in a strong position you know as I don't don't pay too much attention to year-over-year comps because we're competing against such a weird year the way to think of this is, um That sales are way up in there mostly staying up right so that's kind of the the management spin on the circumstance but there for sure our head winds and I would say. If Amazon is feeling head wins the vast majority of other retailers are feeling like a head storms because, you know Amazon has more levers and more scale to insulate them from a lot of these challenges. Scot: [28:54] Yeah so so rough spot on on the cost side how about usually the bright spot is AWS how did that. Jason: [29:03] Yeah so that is exactly the opposite like, I demand you know one of the things they talked about is like a lot of people rethought their their infrastructure needs as a result of covid and it's greatly accelerated. People's migrations to the cloud so it had a good run during the pandemic and it continues to go gangbusters so it was up. Um 37 percent year over year for Q4 I think it was up forty percent so that that's a. A huge highly profitable business that's continuing to, um to go well I you know I think their total revenue was like eighteen point for tea. [29:48] Four billion which was above the consensus and you know I don't like a lot of the other businesses this is like a 35%. Gross margin business so that substantially beat the expectations which were like I think just under 30%. And it's interesting they didn't so much cover this in earnings but an indie jassi's shareholder letter, he spent a lot of time talking about some of the, amazing Innovations on silicone and the Amazons rolled out that have dramatically improved their their efficiency on AWS so it seems like they still have. They feel like a lot of Headroom to keep driving their cars down even as demand for capacity is, is growing really fast so AWS continues to be a good story I would say though I don't sleep on the ads and interestingly, they didn't talk a lot about ads in earnings they didn't talk about ads in the, the shareholder call but they sold seven point eight billion dollars worth of ads in q1 which is up 25% from last year q1 so not growing quite as fast as they WS. [31:04] That does mean 30 their last 12 months they sold almost thirty three billion dollars worth of ads and so a couple things to bear in mind. That's 33 billion dollars at like 75 percent gross margin so. Pretty you know appealing business even compared to if you call a WS like 75 billion dollar business at a 35 percent gross margin and you know. Thirty three billion dollars in ads Twitter just sold for forty four billion dollars and they sell less than 5 billion dollars a year in dance so so that that is a, highly profitable and still strongly growing business. Scot: [31:52] Yeah yet kind of doesn't get enough sunshine I think the how big this is getting. Jason: [31:58] Yeah I will say every other retailer has noticed this even if no one's talking about it and so the if the number one conversation I have with retailers is about inflation right now the number to conversation I have is about retail media networks which is code for like part of the way we'll deal with inflation as we'll get more money from the manufacturers. Scot: [32:17] Yeah and again I kind of circle back to those apple changes when when Apple gets rid of all this tracking the companies that are best positioned to, to benefit from that have closed loop data which is retail retailers because they have that transactional data and you know I think that Apple change is one of the unintended consequences is going to make Amazon's ad business huge at the detriment of Facebook and Snapchat and, Twitter in those kind of companies but then also a Walmart and Target and anyone that has you know hundreds of millions of people coming in there and and doing closed-loop transactions now is in a better position to build in that ad Network than Facebook who was so dominant for so long. Jason: [33:07] 100% And if any of these social networks like you know really start to lose value because of these challenges like don't sleep on on seeing a retailer require them right because, what you do is you swoop in with all that first party data in a choir that Network in China a lot of the big social networks are owned or aligned, by big retailers and if you remember when B dance was going to have to sell tick-tock, like it was a bunch of retailers lining up to to be involved in that transaction so yeah you know that, first party data that the Retailer's own is very valuable and you can expect they're going to look for multiple ways to monetize that you did tease one other takeaway from the. [33:55] The Q and A after the earnings were at least, was Andy they mentioned that that the rate of prime memberships is is now growing faster than pre-pandemic. Which that was a surprising bit of good news to me because I think they disclose their over 200 million Prime members now so you would. Assume like 60 percent of that's in the US that's pretty good saturation, in the US market you would expect the rate of growth to slow and then with all these macros and consumer confidence going down you would expect people to be cutting back on these. You know kind of optional subscription services and so you know apparently Jack Reacher and The Marvelous Miss maisel are good enough that that Prime is continuing to kill it. Scot: [34:47] Jack Reacher's Beyond good it was excellent. Jason: [34:50] Absolutely I saw a few people that said their new use for for Twitter is just proposed changes to propose plots for Jack Reacher season 2 so I think that was funny. Scot: [35:03] Cool and then with Wall Street it's always not what have you done for me today but what's the future look like and so all eyes were on Amazon's forward guidance which was kind of a this this quarter in Wall Street that kind of use this would you do this quarter and what's your projection and this would be a missing lower kind of quarter which is like, death quadrant of results so the forwarder forward guidance Wall Street had a consensus of 125 billion for the Top Line. In Amazon's range came in well below that their range was 116 to 121 which let's see it so 18 and a half kind of in the middle versus Wall Street was expecting 125 as kind of where they thought things would be and then gaap operating income Amazon said will be minus a billion to 3 billion positive and Wall Street had a consensus there of 6.7 billion so they basically took down the top line by a good seven, billion ish and then the midpoint of operating income by another 4 billion so this could begin I've mentioned Facebook kind of kitchen sink to it in the fourth quarter if if you're the CEO of Amazon and you're relatively new on the job. [36:25] This is a good time if you're going to have a bad quarter you might as well lower expectations and make the rest of your easy for you and I feel like there's a little bit of that in there but but again you know maybe they also they see all these things going on macro and it's also a good time to be really conservative on guidance because you don't want to you don't want to be the one cheery voice out there and then then miss it and and that that's cataclysmic in the Wall Street world. Jason: [36:50] No I think you're exactly right. Scot: [36:52] Yes so having done I don't know how many ways we've been doing this for so we've probably done 20 to 30 of these kinds of shows and this is you know this is except for that you know that. For as long as I've been watching Amazon except for those 08-09 years this is this is this is kind of a rough one so it's going to be interesting to see how the market reacts tomorrow after hours things were down about nine percent and you know this is a 1.5 trillion dollar market cap company and when it's down 10% that's 150 billion dollars so it's like, losing three shopify's kind of to put it in that context so it's interesting to see how the market reacts tomorrow and if it causes a broader concern Shopify hasn't reported yet we're going to talk a little bit about that and then yeah so yeah it's going to be interesting to see how Wall Street reacts has. Jason: [37:42] Indeed so what what other news did you want to talk about Scott. Scot: [37:46] Yeah well it is interesting thing about Shopify because in this world with the Apple privacy. You and I have talked a long time this may have to go back at my holiday predictions Shaka is in a really rough spot right now so they, so on one side many of their Merchants were using Facebook to advertise and that was really efficient so that's been cut off now there's been articles talking about how Facebook really wants closed-loop data they don't have it, so the best way to build it is to, need to have that close look data is for Facebook to build out a shopping platform there's a lot of talk about friction between Shopify and Facebook. You know if your Facebook buying Shopify just makes that easy but Shopify Toby at Shopify has kind of famously never wanted to sell the company and wants to stay independent. So you could see a day where Shopify is best partner Facebook becomes their biggest competitor so that's that's kind of an interesting thing so that's one, one attack front Shopify has kind of coming the other one is Amazon and you know I've talked on the podcast where for the longest time Shopify has been, poking the bear at Amazon and you know, I've been at this 27 years and anyone that has ever thumped Amazon on the nose has not really survive that and so so I think that's coming back to roost here because Amazon seems to have a lot of. [39:13] Programs targeted at you. [39:18] Taking the gmv back from from Shopify that's over there what are the ones I found most interesting is this idea of by with prime now a. You know skeptic would say Amazon's tried these buy things for a long time they've never worked what they've lacked in my opinion is as a merchant out there having a new payment thing you kind of famously have that NASCAR logo thing that you do and and you know it doesn't really move the needle at this point there's so many payment options and there's already by pay with Amazon, and this this program isn't there so I'm kind of reading the tea leaves here a little bit. But if I'm Amazon and I can go to a small Merchant and say all right if you add this by with Prime. We are also going to add you into the discovery side and exposure to all of our prime numbers that starts to get really interesting because now you're bringing me new customers and I think, I think that's where Amazon is going to go with this quote-unquote by with prime new thing and that. That is a perfect this is a perfect time to offer that because if you've your Shopify merchants and you're reeling because you've lost all this Facebook traffic. And then suddenly Amazon throws you a life preserver and you're going to take that life preserver even if Amazon is going to see some of your data and you know then it's really interesting because if your Shopify. Do you block that like do you stop your Merchants from taking this and it's a it's a bit of a gordian knot that they've put them in here that it's going to be interesting to watch. [40:46] One reaction to all this is we talked about it on the show last quarter Shopify announced they were going to spend a billion dollars to really beef up their delivery, and I kind of mocked that because the Amazon spin. Like 200 billion so so to think you're going to compete with Amazon and some material way with a billion dollars is kind of not serious they did acquire a company called deliver which has an extra are I don't know if how you say it deliver. And you know that's interesting but and I think they paid like three billion so they are starting to get pretty serious about this. [41:19] And I think they now see that Amazon is going to turn their Logistics Network on on them and leverage that side, the delivery side and the supply side the traffic side to hammer them the thing that makes me nervous about this these networks that are just built on existing 3pl infrastructures out there they're not going to really solve a lot of problems because, you know Amazon's got. 200-plus fulfillment centers and thousands of dsps doing last mile delivery and just building on existing old-school 3pl infrastructures even with a more friendly software isn't going to solve the same economic problem that Amazon is yes you may be able to get two day shipping, but it's going to be like $12 and Amazon's going to be at like three dollars at some point and they'll be able to offer that and they'll be able to Merchants and say the standards two days do you want to do this deliver Network you thing that shopify's doing for $12 or do you want to use our Network for three dollars and obviously you know. The choice is obvious in that room so I think it's really fascinating to watch these really big, Titans battling it out in a way that that is changing very rapidly and Amazon is really good using these these downdrafts to really Hammer a competitor and I think I think we're going to see this cure they're going to get, Shopify in a vice and I be interesting to see if shop of I can get out of that. Jason: [42:49] Yeah no I think your analysis is spot-on I do want to, clarify or clean up a couple of things the last I heard they they actually haven't closed the deal with deliver like so, you may have more recent information than me but I read like there a lot of reports that they're in talks and that there's like a, a two billion dollar price on the table but I don't think they actually announced the acquisition yet so maybe you might have you may have called it first. Scot: [43:18] It was just yet still rumors at this point I think they'll do it yeah I'm assuming they're going to do it. Jason: [43:23] So just for listeners that may not be quite as in the deliver is a 3pl so you know you there. Company you can hire to store your goods for you and ship them for you when you sell stuff and you know part of their value prop is they can, ship stuff from orders you get anywhere so you get orders on Walmart marketplace they'll ship them you get orders on Amazon they'll ship them. You get orders on your own Shopify special site they'll ship them and. [43:52] You know if Shopify serious about building out the logistics Network they need some jump starts off he's, 3pl so an acquisition would make sense but to put things in perspective the very best 3pls can kind of match Amazon service levels, and when they do they can be part of this program called, vendor fulfilled Prime which essentially means we're going to ship just as fast as if we were in Amazon's Network and so Amazon's going to you know offer Prime benefits for that shipment. Deliver is not a 3pl that has that status so, like when you talk about even if Shopify acquires them this it's not going to put them in a position to compete with Amazon I would say you're absolutely right like not only are they weigh smaller in scale, they don't have near you know they don't have the service level to even get Vineyard fulfilled Prime, and like almost all 3pls they're dependent on the traditional parcel carriers to deliver the package and they're the they're forced to pay the market rates for those deliveries and. [45:02] Amazon just has this huge Advantage from being able to deliver their own stuff so. Not saying it's not smart for Shopify to acquire some 3pls and I'm sure they'll be able to leverage them but that definitely is not going to make a fair fight with. With Amazon and then you were talking a little bit about Amazon's new offer but I'm not sure we said exactly what it is so last week Amazon announced this new service called by with, and what essentially it is is it's taking app Amazon pay and bundling it with. What Amazon would call fulfillment by Amazon. [45:43] And I think technically it would be FB am which is it fulfilled by Amazon merchants, um and so this is a program Amazon hasn't offered very often and doesn't offer widely where you put your goods in Amazon's fulfillment center and you and Amazon will ship goods for orders that didn't happen on Amazon. [46:05] So Ernie early you can only put Goods in Amazon's Warehouse to fulfill orders that happen on Amazon so if you sell something on Shopify. You have to store those goods somewhere else and you have to have kind of your inventory split but implied in this by with prime is they did this clever bundling of. Hey we'll let you fulfill orders that happen elsewhere so that could be on Facebook or on Instagram or Tik-Tok, or on Shopify and we'll bundle it with, um the Apple pay I'm sorry Amazon pay and we'll give you the badging so it essentially if there's a Prime member shopping on your website they'll see a thing saying hey get the same fast delivery you're used to you know same day delivery or next day or two day for free don't have to type any of your payment information don't have to pick any of your shipping addresses because we have all that it's a dramatically lower friction check out and it's, it's going to be super appealing for a bunch of sellers especially if you selling your own site and you sell on Amazon. It's going to be really appealing and it's kind of a deal with the devil because you are giving more data to Amazon and you are making Amazon a stronger potential competitor. [47:19] I think it's going to be hard for a lot of people to turn it down I think the only thing that makes it. I think it's a death blow to a lot of 3pls out there the only thing that I think makes it not completely devastating is that they will only it will only work for Prime members so. You couldn't for example launch your Shopify site and say by with prime is my only checkout flow. Because you wouldn't you wouldn't be able to sell anything to non-prime members so you still need an alternative solution for non Prime members but if. Amazon ever expanded this program like you know it that that would become. Super devastating to a lot of the 3pls and and folks that are looking to compete with Amazon in the space and I just. I think it's a super scary / clever way to both leverage that excess capacity that we just talked about and you know kind of. Um pull up the ladder behind you know after that after they kind of use their their fulfillment as a competitive advantage to, too kind of you know acquired 200 million Prime members now they make it way harder to compete with him bye-bye you know letting letting people use that service wherever they want to shop. Scot: [48:38] Yeah you had the one thing I'm still trying to get my arms around is I think deliver started building fulfillment centers and then they decided I think they have one or two and I think the rest of their Network ended up being a network and not ones that they own and operate so I don't think they really bring into the world to new delivery capability or capacity. Jason: [48:59] Ya know I as far as I'm aware they don't either so I think we. Yeah so I do think that's big news I think there's gonna be a lot of talk about it 11 kind of Niche use case but you know there's a lot of established brands that only sell through wholesale and they're all secretly figuring out how they sell. How they added direct-to-consumer component and in this this this offering is going to be right in all their wheelhouse right like if. If you're a big brand and you suddenly need to figure out how to you and you're used to shipping pallets to Walmart and you suddenly need to figure out how to fulfill each as and you. Party have a bunch of inventory at Amazon it's going to be super appealing they just say what use Amazon for. Scot: [49:42] Yeah and then you beat me to the punch and you read the shareholder annual letter I have not had a chance to read that with what was interesting in there. Jason: [49:50] Yeah well quick reminder for listeners Jeff Bezos wrote the shareholder letter every year, the 1997 when was particularly amazing and in fact Jeff agrees with me on that so, every year since then Kiri copies the the 1997 shareholder letter in it so this was a point of particular interest to me because this was the first shareholder letter written by someone other than Jeff Bezos, so Andy jassy in the new CEO and I think it very much follows the. The kind of pattern in the Cadence of the typical Amazon shareholder letters up to and including having the 1997 letter embedded in it at the bottom. [50:32] I wouldn't necessarily say there were any huge Revelations or or huge new takeaways. From from the letter like a lot of the letter talked about. Kind of the iterative nature of all of these successful Services than Amazon launched so they kind of painted the picture that like people imagine that. You know Kindle was just born as this amazing fully form business or ews was an amazing business, and he talked about how the first versions of all those Services were pretty mediocre right and he used this term that a few others have used. Minimum lovable product and he kind of Paints the picture about how they evolve like how they launch. Um AWS and it was very rarely useful because they couldn't offer both compute and storage which most people tend to need and storage was going to take another year and a half so they launch compute without storage. And then later added storage and then later added their own silicon and how each of those iterative steps made it a much more powerful offering until it reach today's Juggernaut and. Similar stories for Alexa and and Prime and a bunch of these other things so he was kind of painting this, this picture about how things iterate in the back of my mind I'm thinking. [51:54] My my Alexa is disagreeing with me the. In the back of my mind I'm thinking he's setting us up for some of his initial initiatives being kind of mediocre at first I don't know I don't know if that's, really where he's going but then he did kind of highlight the autonomous teams principle that we've talked about several times on this show he talked about how important it is to, expect and accept failure that you really you know can't be successful if you don't have some failures and well that sounds obvious I can't tell you how many times I've talked to, potential clients that you know said hey we want to do some crazy Innovation but we can't afford to fail. And that you know seems like a recipe for disaster so I do appreciate that advice and then this may be really nitzsche but he did he talked a little bit about there. [52:47] Their press release and their six-page narrative principle that they use and we've talked about this before like so you go to a meeting and you read The six-page Narrative for new idea and at the back of that narrative they have a press release, that is kind of written to paint a picture of the press release will be able to issue if this initiative is successful so it's kind of begin with the end in mind idea, and in this Cheryl the letter he also alluded to the they now make you write they frequently asked questions to go with that press release which I hadn't heard that before and I thought that was interesting so, so those are kind of. The the main recap of the the shareholder letter but you know if you haven't if you have a few moments I would definitely it's worth a quick read and checking it out. Scot: [53:32] Did he explain why they do the frequently Asked question. Jason: [53:35] He did not he just referenced it and maybe maybe one of my Amazonian friends will correct me but I feel like. Most of the the kind of external stories about that process have focused on the narrative and the press release and I just had never heard. The Q&A being part of the or the FAQ being part of that that package before so I just thought that was an interesting. Interesting tidbit. Scot: [54:03] Recall any other e-commerce news you want to cover. Jason: [54:08] You know there's always more stuff we could talk about but the good news is we always have more shows and it has happened again we've used up more than our lot of time for this episode so I think we should probably call it quits let everyone get off the exercise bike, hopefully you write us that that five star review and we'll pick up some of the other exciting industry news in the next show. Scot: [54:31] Thanks everyone and until next time... Jason: [54:34] Happy commercing!

Amazon a dévoilé une nouvelle fonctionnalité permettant aux vendeurs tiers d'exploiter son vaste réseau logistique pour les commandes réalisées sur leur propre site. De cette manière, le géant de l'e-commerce viendrait directement concurrencer les numéros 1 de la livraison outre-Atlantique à l'instar de FedEx ou de UPS.Lire l'article sur Siècle Digital. Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.

In this week's Fast Five podcast, sponsored by Microsoft, the A&M Consumer and Retail Group, Takeoff, and Sezzle, Chris Walton and Anne Mezzenga had a ball discussing: - Amazon's newest suburban store Amazon Go concept, replete with made-to-order food, and whether it could one day soon evolve into “the gas station of the future.” - A really interesting new store concept from online retailer MorningSave down in Texas that promises to meld the beauty of the online treasure hunt with in-store retailing. - Meta's new “Meta store,” which is so meta, in and of itself, they couldn't control themselves. - An idea coming out of American Eagle, called the “frenemy network,” which encourages apparel retailers to come together to share the costs of fulfillment. - And closed with a look at Buy with Prime and what it means for Amazon, consumers, and Shopify. There's all that, plus hands-free beer buying, airline layovers in San Jose, and douches to rival Steff from Pretty in Pink. To learn more about Microsoft, visit: www.microsoft.com/en-us/industry/r…cloud-for-retail To learn more about the A&M Consumer & Retail Group, visit: www.alvarezandmarsal-crg.com/ To learn more about Takeoff, visit: www.takeoff.com/ To learn more about Sezzle, visit: www.sezzle.com/ Plus, check out our ranking in Feedspot's 45 Top Retail Podcasts: blog.feedspot.com/retail_podcasts/ Music by hooksounds.com

As Elon Musk was gearing up to purchase Twitter, we discussed some of the changes we might see as the pioneering social network joins his impressive portfolio of companies. Plus, we look at what the streaming video shakeout means in light of Netflix's subscriber loss and the axing of CNN+ by Warner Bros. Discovery Finally, as Amazon extends Prime's original shipping benefit to third parties with Buy With Prime, we look at what the new program and Amazon's supply chain investments mean for its status as a tech vendor, its customers, and its epic battle with Walmart. Join Shawn DuBravac of Avrio Institute and Ross Rubin of Reticle Research as they dig deep into tech news in every episode of Techspansive!

The CCM Power Hour is a live-streamed show every Friday at 1:00 pm EST. On the show, Ryan, Brett, and a rotating list of guests have an unscripted discussion on a variety of investing topics.  Interested in Knack Bags? Check them out here: knack-bags.pxf.io/4eMgNZ You can watch the show on our YouTube channel here: https://www.youtube.com/c/ChitChatMoney  Follow the show on Twitter: https://twitter.com/chitchatmoney Learn more about your ad choices. Visit megaphone.fm/adchoices

Amazon's bold play to push Prime benefits across all of e-commerce is not only a direct threat to Shopify but UPS and FedEx as well. While it will bring trust and convenience to small and local websites,  which types of businesses will actually benefit from Buy Prime on their site?Google's has stated that AI generated content is against their guidelines. But their guidelines are not so clear as they seem to imply that human edited content will be ok. What is the future of on-line content? Will Google be able to moderate the coming tsunami of AI generated content?Very small businesses want to do their own research when buying SAAS products but which sorts of content do they use to do that? There isn't really a single content source that drives uptake. Perhaps AI driven content might be able to allow content to be more easily repurposed across content types. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 61

Telsa CEO Elon Musk confirmed that, between his own considerable wealth and loans from banks led by Morgan Stanley, he has lined up the financing to buy Twitter, which is something you can do when you're the richest person in the world As companies continue to raise prices to offset inflation, wage hikes and product shortages, sales numbers from Nestle and P&G (the world's largest CPG companies by revenue) indicate that shoppers are still spending like it's 2019 Last year Shopify said it was “arming the rebels” against Amazon, and now Amazon is striking back through a “Buy With Prime” service that will allow businesses to offer Prime shopping features—like free shipping and next-day delivery—for products sold through their own websites. Celebrating something? Let us know for a shoutout here: https://thepeak.typeform.com/to/GuHjLDoa The Peak Daily is produced by 306 Media Productions. Hosted by Brett Chang and Jay Rosenthal.

Stai ascoltando un estratto gratuito di Ninja PRO, la selezione quotidiana di notizie per i professionisti del digital business. Con Ninja PRO puoi avere ogni giorno marketing insight, social media update, tech news, business events e una selezione di articoli di approfondimento dagli esperti della Redazione Ninja. Vai su www.ninja.it/ninjapro per abbonarti al servizio.Amazon permetterà ai commercianti di vendere prodotti con i vantaggi di Prime sui loro siti. La nuova iniziativa chiamata Buy With Prime che estende il campo di applicazione del suo servizio di abbonamento Prime oltre i confini di Amazon.com - un cambiamento significativo alla sua strategia di business che potrebbe aiutare a competere con il rivale in rapida crescita Shopify. Coinbase rilascia in beta il suo social marketplace di NFT. L'azienda sta cercando di affrontare gli altri player in questo spazio aggiungendo caratteristiche social alla sua piattaforma, come un sistema di commenti e un feed basato su un algoritmo. Ci saranno profili in cui gli utenti potranno mostrare le loro collezioni e una bacheca di scoperta di nuovi NFT.Robotaxi di Tesla entro il 2024. Elon Musk ha annunciato che prevede di portare presto sul mercato un veicolo senza volante o pedali che soddisfi le regolamentazioni che variano da stato a stato. Con questa tecnologia Musk si prepara a testare un modello di full self-driving, mettendosi in competizione tra gli altri con Waymo di Alphabet.

Allison shares her first hand experience riding in a driverless Waymo vehicle! Plus CNN+ is ending just after a few months of operation, and Amazon has launched Buy With Prime, which lets third-party merchants use Amazon’s shipping and logistics network to fulfill orders on their sites outside of Amazon. Starring Tom Merritt, Sarah Lane, AllisonContinue reading "Waymo, You Can Drive My Car! – DTNS 4259"

Allison shares her first hand experience riding in a driverless Waymo vehicle! Plus CNN+ is ending just after a few months of operation, and Amazon has launched Buy With Prime, which lets third-party merchants use Amazon's shipping and logistics network to fulfill orders on their sites outside of Amazon.Starring Tom Merritt, Sarah Lane, Allison Sheridan, Len Peralta, Roger Chang, Joe.Link to the Show Notes. See acast.com/privacy for privacy and opt-out information. Become a member at https://plus.acast.com/s/dtns.

Allison shares her first hand experience riding in a driverless Waymo vehicle! Plus CNN+ is ending just after a few months of operation, and Amazon has launched Buy With Prime, which lets third-party merchants use Amazon’s shipping and logistics network to fulfill orders on their sites outside of Amazon. Starring Tom Merritt, Sarah Lane, Allison Sheridan, Roger Chang, Joe MP3 Download Using a Screen Reader? Click here Multiple versions (ogg, video etc.) from Archive.org Follow us on Twitter Instgram YouTube and Twitch Please SUBSCRIBE HERE. Subscribe through Apple Podcasts. A special thanks to all our supporters–without you, none of this would be possible. If you are willing to support the show or to give as little as 10 cents a day on Patreon, Thank you! Become a Patron! Big thanks to Dan Lueders for the headlines music and Martin Bell for the opening theme! Big thanks to Mustafa A. from thepolarcat.com for the logo! Thanks to our mods Jack_Shid and KAPT_Kipper on the subreddit Send to email to feedback@dailytechnewsshow.com Show Notes To read the show notes in a separate page click here!