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2 episodes with chad rubin
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2 episodes with chad rubin
2 episodes with chad rubin
Discover the captivating journey of Chad Rubin, a visionary who transformed his family's vacuum business into a thriving online enterprise and later pioneered innovative software solutions in the e-commerce realm. Chad's path wasn't without challenges; after a change in management led to his firing from Wall Street, he took a leap of faith into the world of e-commerce. His story is a testament to overcoming skepticism and embracing new opportunities, driven by his unwavering belief in the potential of online sales.Explore Chad's fascinating transition from selling physical products to developing Prophecy, a dynamic pricing software designed for Amazon brands. Chad shares the hurdles faced in the tech world, from the arduous development process to recognizing the untapped potential of price adjustments in boosting Amazon sales. Our conversation uncovers the intricate dance between pricing strategies and advertising, demonstrating how synchronizing these elements can significantly enhance profitability. Chad provides insights into how brands can achieve impressive profit margins by aligning price changes with PPC efforts.As we look to the future, Chad sheds light on the transformative role of AI in e-commerce pricing. Early adopters, he predicts, will hold a competitive advantage, and the rise of AI agents in the Amazon space could reshape the industry landscape. Drawing from insights by industry leaders like Sam Altman, Chad envisions a world where AI plays a pivotal role in strategic pricing. We also dive into Chad's personal inspirations, from his favorite book "Buy Back Time" by Dan Martell to the entrepreneurial lessons drawn from Seth Godin's "The Dip" and Horowitz's "WIFIO." Tune in for an engaging conversation filled with forward-thinking ideas and strategies for aspiring entrepreneurs.How to connect with Chad?- Website: https://profasee.com/- LinkedIn: https://www.linkedin.com/in/chadrubin/- Twitter: https://twitter.com/itschadrubin- Book: https://www.amazon.com/author/chadrubin Support the show
Chad Rubin is a serial entrepreneur and the co-founder of Skubana, an operations platform for Amazon sellers to automate and optimize their business. He is also the founder of Profasee, a dynamic pricing platform that enables Amazon brands to predict the perfect price for every product. Listen in as Chad shares his journey, including the successful sale of multiple businesses, the rollercoaster of entrepreneurship, and the emotional challenges of managing and scaling companies. Chad also shares valuable insights on leadership, adapting your business, and the importance of self-care and personal development. Links: Profasee: https://profasee.com/ Chad's LinkedIn: https://www.linkedin.com/in/itschadrubin/
Can a laid-off Wall Street analyst turn a small vacuum cleaner parts store into a thriving e-commerce empire? Chad Rubin did just that, and in this episode, he shares his remarkable journey from the financial crisis of 2008 to becoming a pioneer in the world of Amazon selling. We explore how Chad's commitment to high-quality products and strategic pricing propelled his private-label business to success. Discover the pivotal moments that led to the birth of Skubana, a multi-marketplace management powerhouse, and his latest venture, Profasee, which revolutionizes dynamic pricing for sellers. Chad's story is a testament to the power of continuous innovation in e-commerce. We discuss the relentless need for product iteration, the complexities of protecting intellectual property in China, and the creation of Skubana as a response to the inefficiencies in existing inventory management systems. From transitioning between platforms like Volusion, Magento, and Shopify to addressing the unique challenges of the e-commerce landscape, Chad provides invaluable insights that every entrepreneur can learn from. But Chad's contributions go beyond his own businesses. Tune in to hear about the evolution of the Prosper Show conferences, a leading event for Amazon sellers co-founded by Chad to foster community and knowledge sharing. We also dive into the intricacies of dynamic pricing strategies with Profasee, comparing them to Uber's surge pricing and exploring their impact on profitability. Whether you're an e-commerce novice or a seasoned seller, Chad's expertise and passion for the industry will leave you inspired and armed with strategies to elevate your own Amazon business. In episode 410 of the AM/PM Podcast, Kevin and Chad discuss: 08:17 - Evolution of Aftermarket Parts Industry 11:09 - Constant Innovation in E-Commerce Business 13:39 - Challenges of Protecting Intellectual Property 18:47 - Evolution of Prosper Show Conferences 18:48 - Entrepreneur Launches Various Business Ventures 24:12 - Evolution of International Seller Conference 29:45 - The Truth About E-Commerce Conferences 35:10 - Advanced Pricing Strategies for E-Commerce Sellers 39:59 - Enhancing E-Commerce Pricing Strategies 40:43 - Effectiveness of Static Pricing Strategy 46:03 - More Strategies for E-Commerce Success 51:52 - Kevin King's Words Of Wisdom
Episode SummaryThere are plenty of problems to solve in the ecommerce space. As the market gets larger it also gets more complex with new problems to solve arriving almost daily. Throughout my career in ecommerce, I have come across a “mafia” of founders - that is people who see and experience the problems firsthand, build a software solution to solve it, get the business to the right scale for an exit; rinse, and repeat. We are oversimplifying some of the complexities, but it can never be understated how much focus and commitment is required to build and exit a software business in any market AND do it more than once.In this episode of In/organic, I was joined by Chad Rubin, founder of commerce ecosystem notables including Prospershow, Skubana, Sellers Choice, and more recently Profasee. Every business Chad has built was started to solve a problem he experienced as an online retailer and whereby he brought the solution to market to help thousands of online sellers thrive. In this episode, I explore with Chad the formula for success as a repeat founder and his experiences and learnings along the way of building and exiting thoughtfully.TakeawaysChad's approach to building businesses involves identifying real pains in commerce, experiencing those pains directly, and building companies around them.The decision to sell a business involves considering market trends, acquisition behavior, and economic impact, as well as ensuring a successful outcome for stakeholders and employees.The sale process requires careful consideration of the vision and execution of the acquiring party, as well as the deal structure and post-sale arrangements.Chad's journey highlights the importance of perseverance, non-consensus thinking, and proving oneself right in the face of skepticism from investors and VCs. Life after a successful exit may not bring the expected life-changing outcomes.Balancing work and personal life is essential for long-term success and fulfillment.Market opportunities in e-commerce are evolving, with a focus on multichannel and niche markets.The entrepreneurship journey involves continuous learning and adaptation, focusing on personal growth and well-being.Chapters00:00 Introduction02:59 Chad Rubin's background04:16 Building a business 06:53 Strategic thinking about outcomes09:00 Learnings from selling a business12:43 The decision to sell17:42 Running the sale process22:56 Insights for founders selling a business25:42 Experiences as a serial founder and exiter30:41 Optimizing for platforms of varying maturity levels34:39 Maximizing the outcome35:47 The pattern of building and selling38:47 Advice for aspiring serial foundersConnect with Christian & In/organic PodcastChristian's LinkedIn: https://www.linkedin.com/in/hassold/In/organic on LinkedIn: https://www.linkedin.com/company/inorganic-podcastIn/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featuredConnect with Chad Rubin on LinkedInhttps://www.linkedin.com/in/itschadrubin/ Hosted on Acast. See acast.com/privacy for more information.
In this week's episode, we discuss profit-boosting strategies with Chad Rubin, an e-commerce veteran. Chad, who has built and sold companies like Skubana and The Prosper Show, shares insights on pricing strategies, data-driven decisions, and AI in e-commerce. Key points include optimizing Amazon listings, managing ad spend with POAS, and understanding algorithmic brands' future. Chad's extensive experience and passion for e-commerce success are evident. He's also a global speaker and author of the Amazon bestseller "Cheaper, Easier, Direct." Like, comment, and subscribe for more finance and e-commerce insights! Takeaways:Data-Driven Decisions: Aggregators and successful sellers leverage data science teams to drive decisions. This approach, known as algorithmic branding, involves using algorithms for PPC, inventory management, and pricing to optimize business operations. Understanding and Adapting to Fees: Sellers need to get used to Amazon's changing fee structure. Operating smarter by predicting inventory levels, adjusting prices, and being efficient with inventory can help maintain profitability despite fee increases. Profit on Ad Spend (POAS): Instead of focusing on ACOS (Advertising Cost of Sales), consider using POAS, which takes into account the total cost of delivering a unit to the customer. This metric provides a clearer picture of profitability. Bundle and Pack Products: To avoid price competition, consider selling products in bundles or packs. This approach can create additional value for customers, making direct price comparisons with competitors more difficult. Optimize Pricing: Use dynamic pricing strategies to adjust prices based on demand and competition. By harmonizing price and ad spend, sellers can increase their contribution profit. External Traffic: Analyze and optimize external traffic sources in addition to organic and paid traffic within Amazon. A higher percentage of external traffic can diversify sales channels and reduce dependency on Amazon's internal ecosystem. Quote of the Show:Start adjusting prices to understand their impact on your objectives. I created it out of necessity when nothing on the market met my needs. Start by creating a spreadsheet with your ASIN and objective, then input all relevant factors like price, fees, ad spend, and competition. See how price adjustments affect your goals.Links :Website – Profasee : https://profasee.com/Twitter – Profasee : https://twitter.com/theeprofaseeLinkedIn – Profasee : https://www.linkedin.com/company/81280009LinkedIn – Personal : https://www.linkedin.com/in/itschadrubin/Twitter – Personal : https://twitter.com/itschadrubinWant To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today.
Retail will never be the same. Amazon changed the game. The pandemic changed the game. Venture capital changed the game. We can't go back to yesterday. So how do we thrive today and build for tomorrow? Stay agile and be clear on your Core Values. If you don't know where you want to go, you won't ever get there. The Finale of The Longer Game Season 2 brings back three incredible guests to walk through this changing retail landscape: Ryan Burgess, Head of Growth at Intentwise, Chad Rubin, CEO & Founder of Profasee, and Carol Shih, Chief Everything Officer of Qode Space. These e-commerce legends bring their takes on everything from pricing to creating the right operating processes. As brands face challenging times, it's important to be decisive about where your brand will show up and how. You also have to continue to experiment and test. Stay curious and focus on operating within your Core Values. Closing out Season 2 was a blast. Stay tuned for Season 3! TBD. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
Listen in as we team up with e-commerce maestro Kevin King to uncover some of his most closely guarded Amazon strategies and hacks, designed to both save you money and significantly boost your profits. In this first installment of a two-part series, Kevin generously shares insights from our new and latest version of the Freedom Ticket course, revealing the fundamentals of branding, product selection, and customer service—essential knowledge for any serious Amazon seller. Not only do we cover these basics, but we also tease some of Kevin's 'ninja' strategies, giving you a taste of the powerful tactics he discusses in the Helium 10 Elite Mastermind Program. Our conversation with Kevin continues as we tackle the world of Amazon PPC, emphasizing the crucial role of conversion rates in successful campaigns. We delve into the importance of understanding and optimizing your brand entity score and the innovative ways you can leverage tools like Amazon Comprehend within your Q&A sections to boost product rankings. The dialogue shifts to the evolving landscape of AI, examining its transformative effects on e-commerce. Kevin and I discuss how savvy sellers are utilizing AI tools to generate everything from compelling images to high-quality video content, and even crafting targeted ads with platforms like AdGen AI. Wrapping up this content-rich session, we focus on strategies to maximize conversions and enhance the overall customer experience on Amazon. Kevin shares practical tips on pricing strategies for attracting product reviews, the psychological impact of using an 'index image' to display product benefits, and the importance of establishing a unique guarantee that resonates with your audience. Moreover, Kevin illuminates the potential goldmine of including optional insurance charges in direct-to-consumer sales and the art of presentation in online retail. Tune in to hear how these tactics, along with high-quality visuals, can revolutionize your approach to online sales in the era of AI-driven e-commerce. Stay tuned for part 2! In episode 548 of the Serious Sellers Podcast, Bradley and Kevin discuss: 00:00 - Secret Amazon Hacks With Kevin King 04:41 - Helium 10 Elite Training Webinar Hacks 06:06 - Improving Amazon PPC and Brand Entity 09:41 - Maximizing Q&A for Keyword Ranking 13:53 - Answering Questions on Amazon for Ranking 17:03 - Maximizing Rewards With Business Credit Cards 21:38 - AI Tools for Amazon Sellers 26:05 - Maximizing Conversions With Product Indexing 26:49 - Maximizing Reviews With Dummy Listings 31:15 - Testing Guarantee Names With Helium 10 31:25 - Direct to Consumer $4 Insurance Strategy Transcript Bradley Sutton: Today is part one in a two-part series with Kevin King, who's gonna open up some of his top Amazon hacks and strategies with you guys for the first time in a while. How cool is that? Pretty cool, I think. Bradley Sutton: Are you looking to learn how to sell on Amazon? The Freedom Ticket course made by Kevin King is one of the most popular courses ever created for Amazon sellers. It's got over 90 modules and 40 hours of detailed, step-by-step training to help get you started on your entrepreneurial journey. Now this course costs $997 but Helium 10 actually covers that cost of the course for any Helium 10 member. Find out why tens of thousands of students love this program by going to h10.me/freedom ticket. Don't forget that if you do sign up for a Helium 10 account, don't pay full price. Use our podcast discount code SSP10 to save 10% off for life. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And every year, every two years, Kevin King comes on and opens up with our audience some of our best hacks. And now, for the first time ever, we're actually opening that up right here on the podcast. So we are going to go ahead and have a recap of some of Kevin's top strategies that he opened up with a live audience and let's see what you guys think. There are some killer ones here. This was supposed to only be an hour, so I thought I could fit into one episode, but hey, Kevin had too much fire, so we're actually splitting this up into two different episodes. Here's part one. Hope you guys enjoy it. Bradley Sutton: We're going to be revealing some things that a lot of Amazon sellers maybe have never even heard of, and these are things that are designed to help you save money and make money. Two of the things that maybe is the reason why you're even in this Amazon game in the first place right. Now, something that's important, though we're going to be talking about hacks, if you want to call them that, or kind of ninja strategies you see that little ninja logo on the bottom right there but selling on Amazon is not just about knowing the latest hacks and tricks. These definitely can help but remember, we are not trying to take away from the very valid point that you have to know about branding, how to pick products, how to do keyword research, how to do your accounting, advertising, customer service. The fundamentals are still very important and so we've got the Freedom Ticket Program if you guys are interested in that. So some of you might, after watching this, be like, wow, you know what? I am not of this level yet. And don't worry, you're still going to be able to get value out of this regardless of the level you are. But if you're like man, a lot of this stuff is over my head. He's using terminology I haven't heard of. Freedom Ticket Program might be for you. That is something that beginners all the way to advanced sellers can take as a refresher course on the fundamentals of Amazon and we have a brand new one - brand new version first time in over two years. The fourth version of Freedom Ticket is coming out imminently, just in a couple of weeks. So make sure to stay tuned for that. Anybody who is already a Helium 10 member, you guys will be able to get access to that. Bradley Sutton: Now, I mentioned that Kevin is one of the main trainers of our Helium 10 Elite Mastermind Program-that's the one that I've been a part of since, way before I even worked at Helium 10 and probably the most popular thing that's part of this mastermind is every month, Kevin gives his ninja hacks. He gives like usually seven ninja hacks, and these are quick, actionable nuggets of knowledge that can help you immensely in your Amazon business. I think a lot of these hacks that he gives every month are valuable to the majority of Amazon sellers, and with those hacks, two guest speakers join him on these trainings and they share the latest strategies that's working right now. And so that is the basis of what Kevin is going to be talking about today. Today, instead of this being behind the closed doors of the Helium 10 Elite Mastermind, which most of the year is closed, he's opening up some of his favorite ones from the past doors of the Helium 10 Elite Mastermind, which most of the year is closed. He's opening up some of his favorite ones from the past couple of months with you, so you're going to get a sneak peek, without actually being Helium 10 Elite members, on the kind of level of knowledge that being part of this mastermind can help you. Kevin King: Welcome everybody to this webinar. Like Bradley said, we do this every single month, usually on a Thursday. It varies on the exact Thursday, sometimes around the middle of the month, but we do a Helium 10 Elite training and what I want to do today is basically, like Bradley says, open up the doors and share some of this with you. So I've gone through from the last few months, some of my favorite stuff. Then I'm going to share that with you today, absolutely free. So some of it will be the ninja hacks, the first six or so things that I have seven ninja hacks. That's what I do every single month. So I have seven of them here for you today as well. I'm going to share six of them with you, and then the seventh one, which is the one Bradley just talked about, where someone made a million dollars selling over a five-day weekend. I'm going to show you that hack. You've got Easter coming up, Mother's Day coming up. It could make a huge difference for some of you. So that'll be at the very end, so make sure you stay to that. If you leave earlier, you're going to miss the number one hack that could make you a lot of money and I've taken a few slides from some of the presenters that have been in the Helium 10, the guests and a couple. Just a little section of some of what they presented, and you know, when they presented it, they presented it their way and in their voice. I'm just going to give you a quick little summary of those, just so you can get a taste of the kind of stuff that you find in Helium 10 Elite and share that with you. And you're going to find some actionable, good stuff today. Kevin: Number one this is something that you're going to fail at. You know, everybody's always like PPC. I hate PPC. It just drives me crazy. You know, and you're going to actually fail at PPC unless you fix this metric. This is something that nobody really talks about. Aaron Cordova is actually the one that shared this, and I think Destaney Wishon has talked about it and a few other people have talked about it. But if you don't actually take a look at this metric, your PPC is just going to drive you crazy and cost you through the nose. Kevin: What you want to do is you want to check the benchmark conversion rate for your brand. Now you're going to need brand registry. So if you don't have a trademark filed and you're not brand registered, you won't be able. What you want to be checking for is, if you're not at the bare minimum median conversion rate for your category, you're most likely going to be spinning through the nose on your PPC and it's just not going to work like you want it to be. Your ACOS is going to go and your TACOS are going to go through the roof. This video here is about a minute video. I'm going to play it. I'm going to have to hold up a little speaker next to my microphone because for some reason the Zoom is not letting the sound, but Aaron is going to explain this to you on this video. Here we go. Aaron: Basically, you find your conversion rate compared to everybody else. You go to campaign manager okay, campaigns. If you know how to get the campaign manager that you have other problems, campaign manager, you go here. Then you go to the side it's called insights and reporting. You're going to get a brand metrics okay, the brand metrics are awesome. Okay, in here you're going to pick your brand. You're going to get brand metrics, okay, the brand metrics are awesome. Aaron: In here, you're going to pick your brand. You're going to pick a category. In this case, I'm going to pick sports water bottles. Okay, select that guy and continue. Okay, then you're going to go in here and you're going to press this little view detailed metrics for your brand in this category. This is going to be horrible. I apologize, this is something we haven't really worked on very well. Check out this. Customer conversion rates your brand 4.9%, category median 10 and sometimes a lot of them, they show the category top okay. This is an embarrassment. This listing is an embarrassment. Okay, it is half as less than half as good as the median, which, when you're just at the medium, your product probably will not even be profitable because you're literally average, essentially horrible. But this is how you open the door to see if you're going to have a best seller at the very, very, very, very minimum. You got to be at the category median. Kevin: If you're not, at that category median then you need to adjust your listing. You need to fix your product page. You need to fix your product page. You need to fix your listing so that you can convert higher. Otherwise you're going to be fighting an uphill battle on everything. All right, that's number one. Number two this is how you can boost your brand entity score. How many of you ever heard of a brand entity score? I bet there's hardly any of you out there. There might be a couple of you have heard of a brand entity score. Does anybody know what the brand entity score is? Everybody has one on Amazon. Kevin: If you're a seller on Amazon and this affects your rank, it's a score that Amazon does. There's a lot of factors in the A9 that affect your rank. There's a ton of factors but the brand entity score plays a major role in how do you rank and you can affect this with your Q&A section. Amazon doesn't just look at your keywords. They don't just look at your title and your bullet points and your back-end keywords. They're reading everything. They're reading the Q&A section. They're now using AI to analyze your images. They're taking a lot of stuff into account when they're going to rank you and the Q&A section plays a major role. So if your Q&A section is fairly empty, that's a problem. You section is fairly empty, that's a problem. You need to get that full. That's one of the ways that some people, when they first start out and they have no reviews, they fill their Q&A section and you watch what you can do. You can rank a lot quicker. But this brand entity score is something you want to pay attention to. Kevin: How do you find it? There's something called Amazon Comprehend. Now this was shared by Matt over at ClearAds, originally on LinkedIn, and then he presented it in detail at my recent Billion Dollar Seller Summit and then we've shared it here as a hack. He's allowed me to share part of it, so I can't show the whole thing, but he allowed me to share part of it in my newsletter and here. Kevin: But it's called Amazon Comprehend and what you want to do, you can access this. There's a link there at the bottom. It's on AWS, on Amazon AWS, and it's an API. So it takes a little bit of programming know-how or how to get into this thing. It's not too bad but it's not like straightforward. Kevin: But with this Amazon Comprehend, once you get access to the API, what you can do is you can maximize your Q&As for keyword ranking. So the Q&A section on Amazon on your product. You want to maximize that for keyword ranking. So what you want to do is you want to remove the bias from search. So your description and all the content on your listing, they have a bias towards the seller of the product. So Amazon knows that you're optimizing your listing like you're making this the best and you're like saying that my product is the greatest thing since sliced bread. But Amazon's like how do we know that Kevin can say his product's the best, but maybe it's actually not so good despite what he says or whatever claims he's making? So we want to know from the customer what do they actually think? And let's take what they actually think and factor that into how we're going to rank this product. So they use the Q&A section and reviews both of those to do this. So if you don't have reviews and Q&A, you have a bias. Kevin: So what you want to do is you want to come in and gather questions that people might be asking about your product. So how do you do that? If you don't know, if you don't have legitimate questions and people haven't asked real questions yet, you can go out to tools like Ahrefs or Semrush. Those are big SEO tools so they have a free aspect and there's a paid aspect. Or you can go to answerthepublic.com. That's Neil Patel's company. Neil spoke at the Sell and Scale Summit Helium 10 did about a year and a half ago. But answer the public and you can just type in a keyword. You can type in you know, if you're selling dog bowls, slow-feed dog bowls, you can type slow-feed dog bowl into answerthepublic.com and it'll spit back. It goes out and reads Reddit and all these different forums and says these are the questions people are asking about slow-feed dog bowls. So you can take those as a seed and you can then use those and have someone ask those on your Amazon listing and then you, as the seller, answer them just to get some in there. But you're going to answer them in such a way that you want to make sure that you answer yes or no. Amazon is looking for yes or no answers. Big answers are great, but if you can start, if someone says, does this slow feed dog bowl keep my dog from having diarrhea, you want to try to phrase your answer in the form that you say yes or no and then you can say other stuff and put additional keywords in there for ranking and all this. Kevin: But they're looking for yes and no answers to questions and that's how they can guide. Like, if someone types in slow-feed dog bowl stomach problems or something they're going to know, yes, this one actually helps it. So you want to get multiple questions in there and then what you're going to do is you're going to use Amazon Comprehend. Before you put these questions in, you're going to actually and the answers, you're going to use it to actually get a score. So it's going to return the sentiment. So you're going to ask the question, show that, upload that into Comprehend, put the answer and then make sure you're getting a high percentage of confidence. Amazon Comprehend will give you a score back. It's on like a zero to one scale and it will give you a score back and you want a high level of confidence towards Amazon interpreting your response as positive or negative. Kevin: Now you can also do this and go look at your competition's reviews. You can gather it from there. You don't have to go to answer the public. You can get what people are asking on other people's products and use those and once you find the ones that have the high confidence. Then what you want to do, uh, which one? Like I said, is zero to one, but one is the highest. Those are the ones that you want to get onto your listing and those are the ones you want to put onto your listing. Kevin: So what you're going to do is you're going to these newly found questions that score high on the confidence, using Amazon Comprehend. You're going to go and actually, either maybe you have a buyer account that you buy stuff from Amazon you can ask the question or you can get your friends or family or someone to ask a question. Remember, this is not review, so it's okay. You can get someone to ask a question. Or, if you're on a Facebook group, say, can you ask this question? And then you go in there as the seller this is important, it gives you a little bit more weight and answer the questions. Whenever someone asks a question, Amazon pings. I don't know what the number is now three to five, ten people says, hey, do you know the answer to this question? But one of them is always the seller. You want to be the first to try to get in there and answer before someone else does and messes it up. They may answer too but you want to get yours in there as quick as you can, so you go in and answer it with that yes or no or whatever. When you ran it through Amazon Comprehend whatever it gave you as the highest score and this is going to help you rank on Amazon. It's a pretty cool little technique. Kevin: Here's another way. Everybody's always got cash flow problems. Money, money, money, money, money. How do I pay for this? How do I pay for that? Not everybody has a rich uncle or deep pockets. If you have decent credit, this is a way that you can actually extend your supplier payments for 60 days with zero interest. It's pretty cool. It's called the Amazon Plum Card, so if you have decent credit I don't know if this is available to people in other countries. I'm not sure what their exact rules are on what countries you have to live in to get this. Obviously, US citizens can get it, but Amazon has a whole bunch of, I mean sorry, American Express has a whole bunch of different cards. The Plum Card actually gives you discounts for paying early. So if you charge all your PPC or you charge whatever you want to charge suppliers. Whatever you want to charge, if you pay it early they'll give you a 1.5% discount. Or they have an option where you can extend it for 60 days and don't have to pay any interest as long as you pay the minimum due. You got to make a minimum payment. As long as you pay the minimum due, they'll give you 60 days to pay that. So this can be a great way. If you're trying to juggle some cash is to use this card. Kevin: A lot of you are saying, Kevin, that's all great, but my supplier doesn't take credit cards. How am I supposed to pay my supplier with credit cards? I always have to wire money or use Alibaba Escrow or something or whatever. Actually, there's a service called Melio. This one right here, Melio Payments that allows you to actually pay by credit card anybody, so you can pay suppliers. They do charge a fee, so it costs you about 2.5% to 3% roughly. So they do charge a fee because they get hit with processing fees but that fee is often less than what you would pay in interest or to get a loan, or origination fees or something else, and so that is an option, especially if you combine this. Kevin: If you're really cash flowing, you can go to bankrate.com and you can do a search for 0% interest credit cards and there's a lot of credit cards that have 12, 15, 18 months of 0% interest. So if you go there and actually apply for one of those credit cards, you have decent credit. You can get a 0% interest credit card that you can ride out for a while, while you're growing your business and use Melio payments to pay it. You're basically paying a 3% fee, which is basically a 3% interest, which is dirt-cheap in today's world. Now another credit card you might want to consider, if you're already selling and you're running a lot of PPC especially, is the Amex Business Gold Card. This is not the regular gold card, not the consumer gold card. It has to be the business gold card but it gives you 4x points on all your PPC spend up to $150,000 per card. So you can get 600,000 points on one single card in a year. Kevin: And I know one of the guys that comes to one of my events, the Billion Dollar Seller Summit. He actually, and I'm not sure if he's in Helium 10 Elite or not, but he has like 10 of these cards. He lives in Brazil and he cycles through them, so as soon as one hits that $150,000 on his PPC spin, he just swaps out the card. He says he's flown first class everywhere in the world and hasn't paid for a plane ticket in years and flying first class with him, his wife, his family, that this card is an amazing card for that. So there's different credit cards for different purposes but those are two that you might want to consider and you can transfer these to different airlines. You can transfer them to hotels. Kevin: You know Bradley is always going out to the, he's always doing the Maldives honeymoon strategy. He's been out to the Maldives three or four times. A lot of you may not realize that's not Helium 10 sending him out there. They're not saying man Bradley, good job, dude, here's a free trip to the Maldives. No, he's using his miles and his points to go out there on his own and do this stuff for you. But this is one of the ways he knows how to do this. There's another site called points.me where you can see what's the best place to transfer stuff. Kevin: There's a ton of stuff around this but I just want to show you this. Really cool. We could talk about this for hours of all kinds of cool stuff you can do, but I just want to show you these really quick. Now here's some AI. AI is the hot thing right now. Everybody's AI, this AI, that. There's some stuff that everybody's just sticking AI on the end of everything, even if it's not really AI. But I want to show you 11 really cool tools. There's a lot more but these are just 11 tools that you may find useful in selling e-commerce, that may come in useful in helping you with your images or helping you with research, or helping you with a few different things. Before I do that, if you have not seen this, this is from Sora, S-O-R-A, and this is video. It's not publicly available yet, but karavideo.ai has a wait list right now and they're gonna be the first to offer this. Kevin: This is studio level quality imagery on by video by prompting. So you type in a text prompt, you type in a paragraph, say I want a video like this and it will make the video up to I think it's 30 or 45 seconds right now, maybe up to. It's going to get to where it can do much longer videos and entire movies, but it's amazing. I'm going to play this for you. There's no sound on this, so I'm going to play this for you. Kevin: But this video here of these mammoths walking and these people walking through a Tokyo with the cherry blossoms, this little animation here. This was all done in minutes by typing in a prompt. So, like those mammoths, this was the prompt that was used. That's the exact prompt. Several giant woolly mammoths this was the prompt that was used. That's the exact prompt. Several giant woolly mammoths approached, treading through a snowy meadow, blah, blah, blah, blah, blah. That's what made that video. Kevin: In fact, there's movie producers now that are saying this is going to change everything. We're going to be able to do entire movies without movie studios. It's crazy. You're going to be able to do product videos and lifestyle stuff and all kinds of crazy stuff with it. So keep your eyes on this, and I would recommend you get on the list at karavideo.ai so when this opens up, you get some of the first access to it. They're a little bit worried about how authentic this is right now, so they're putting in some safeguards, but it's really cool technology. Kevin: Now, notice there was no sound on this one, because this doesn't make the sound, it just makes the video. So you need sound. So what has happened is ElevenLabs has a tool that will take a quiet video for example, that mammoth and it will analyze what's in the video and it will make the sound of, like the mammoths crunching the snow or making their horns their sound, you know. Whatever. This is an example of a video I'm about to play here. It may be a little bit hard to hear I'm going to hold the speaker up to it of a video I'm about to play here. It's maybe a little bit hard to hear, I'm going to hold the speaker up to it, but this video was made with a prompt, silent. And then this ElevenLabs went in, analyzed the video, what's in the video, and added all the sound effects using AI in a matter of minutes. So let me. AI audio: In a place beyond imagination, where the horizon kisses the heavens. One man dares to journey where few have ventured. Armed with nothing but his wit and an unyielding spirit, he seeks the answers to mysteries that lie beyond the stars. Kevin: This is pretty cool stuff. You're going to be able to do some amazing stuff with your products, with your advertising, with everything. This is coming and it's important to stay on the cutting edge of this, because if you're first mover in a lot of this stuff, you're going to have major, major advantages over your competition. Now there's more to this, though. It even gets cooler. You can actually now do ads with AI. These ads will go out and this adgen.ai will actually go to your Shopify site. It will go to your Amazon listing. You can put in the URL of your Amazon listing and it will create ads formatted perfectly for Facebook, Instagram, Linkedin, everywhere, automatically based on that. Then you can do some modifications, but it's really cool. So you can give it a brand name, you can give it a URL, you can give it a subject and it will automatically create the ads for you. This is another one Pika Art which will take a still photo and add animation to it, and then you can automatically change it. You can just type in the background and it automatically changes. It's called pika.art. You can change your top. Here you have a monkey. Let's put some sunglasses on him. You can do this. You can just drop in a still image that doesn't move and you can add movement to it. It's really cool where this stuff is going. This is a prompt. You can take a screenshot of this. I'm not going to go through the whole thing or you'll get this in the replay. They'll show you actually how to use peak art to add movement, which can actually dramatically increase your engagement rate on social media or any kind of advertising you do. It's amazing stuff. There's crazy stuff that's out there. Kevin: Now some additional tools, Chad Rubin went through a bunch of AI tools and he said these are some of the ones that he considers to be the god mode of AI frameworks. I'm just going to buzz through them really quick. You can take notes and go check them out later. One is called booth.ai. It generates studio-quality product photos in minutes, so you don't even need a photographer anymore. Another one called CopyMonkey. This optimizes your Amazon listing. There's others like Shoelix, and there's quite a few out there that will do this, but CopyMonkey is one you might want to check out. There's ReviewScout, which, if you're a reseller or a wholesaler, it'll give you deep insights into the competition and buyer box trends for wholesalers or resellers. There's one called MContent, which also helps you do all kinds of great imagery change out backgrounds, put your product in special scenes. They just introduced some new cool tools just this week, so MContent is really good. He's presented on the Helium 10 Elite as well. Kevin: DoMyShoot's another one that will help you do all your visual content. So basically it's AI as your photographer. Instead of spending $5,000 to take everybody to the beach, you can upload your product and put it in any kind of scene that you want. frequently.ai is another one that's really, really good. Another that has all kinds of answers to all kinds of questions. Another one is the valky.ai, or some people know it as Shoelix. That one's another one that's really popular. So these are all some cool Amazon or AI tools for Amazon sellers. Another one is iphoto.ai will help you create your listing images where you can upload your product and drop it into all kinds of scenes, modify it, do testing on different images and different backgrounds. It's really really cool. So those are some of the AI tools that are out there. Kevin: The number five here. This is from Ayana at YLT Translations. She presented on the Helium 10 Elite and she said you know, this is a cool little trick on how you can get more reviews. So you have to be selling in additional marketplaces. If you're just selling in the US marketplace, this won't work. But if you're set up to sell in other marketplaces, you know Amazon combines the listings. When you don't have a lot of combines the reviews, I'm sorry. When you don't have a lot of combines the reviews, I'm sorry when you don't have a lot of listings from other marketplaces. So what she's saying is you can create dummy ASINs and of your target products and then list them in all the different marketplaces. Now someone buys it, that's okay, but you can also create dummy ASINs and then what you do is you and each one of those make sure they're in all the same browse mode. She has the steps here make sure that the localized listing is live, at least the tile and some bullet points, so you put a legitimate you know it's localized and it's in the right language and it's written right and put a really low price so that viners don't get hit, because most people don't realize that sometimes, when your price is high, vine reviewers don't take your product even though they might want it, because once they hit $600, they have to pay taxes on it. Kevin: So a lot of people don't realize that in the United States that anything over $600 in gifts, they get a 1099 from Amazon at the end of the year. So if they got $10,000 worth of products at retail price and they then have to pay, Amazon says this is what we gave you in gifts. It's just like winning. If you went to the Price is Right or a game show or Jeopardy or something, you have to pay taxes on those winnings. Or if you went in Vegas over $10,000, you got to pay taxes. So this is a lot of times, they won't take your product if it's a $49 product because they're like ah, that's just going to add to my taxes. But if it's temporarily $9.95 while you're getting the vine reviews and then you put it back at $49.95 later, they might take it. So you want local low pricing and then you go out and you get. Kevin: You do vine reviews everywhere and then they'll all combine together. If you do them in multiple marketplaces and if you really get do this right, you can get up to 2,400 different ones. And some of the ways you can do these. You know these quote-unquote dummy listings that she's got on the right-hand side there. You just do different colors of a product. That's kind of like a dummy listing. It's like, okay, I have azure, I have a cobalt, I have a navy, a sapphire sky teal, and then you could have your supplier make just a couple of each of these colors and then you send those out. This is a really cool way to actually get your reviews up and then, once you get enough reviews in a marketplace, it wants to keep sharing these. It'll just share that marketplace usually, but this is a way that you can get a running start. It's a pretty cool little technique. Kevin: This is from Matt Koston. He presented a couple months ago on Helium 10 Elite and this is one of his tricks. That he showed is this is how you can convert like crazy with what he called an index image. This he calls it the. It's the image in your listing that will be the top reasons why your product is the best. This is not your main photo. This is not your photo number one. This is what he calls this photo number two, and it's an index of your products. Is why I think it's why he calls it the index damage, and what he says is you need to number the benefits. A lot of people are using call-outs, they use infographics but they don't number them. He runs a company that does testing and split testing and all kinds of stuff and he says that they've tested this to the end of the earth and back and this is what works. So you want to actually have numbers like this. So something like this should be your second image the five reasons you love, or the seven reasons, or the three reasons. Kevin: Odd numbers are always better than even numbers. Three, five or seven or nine always work the best. Why do I do seven ninja hacks every month for Helium 10 Elite? Seven is a magic number when it comes to psychology. But here he's got the five and look, there's numbers. That's important. He just doesn't list them. People like order and when they see numbers, their mind can sort it and they can read it quickly and it makes sense to them. So the numbering system here is critical, not just the fact that he put the main point, the main benefit and capital, and then explained it in bold and a little bit larger and then explained everything else below it in light blue. But he's got these numbers. That's the critical thing is numbering it. Kevin: And then you notice here. On the third one, there's a US flag. US flags for Americans can up your conversion rate dramatically. You don't have to have a product that was made in the USA. You can say you're a USA company. Now, if you're going to say it's made in the USA and put a flag, it needs to be made in the USA, don't lie. You can say we're a small US company and you can have a flag. Kevin: Now, I see people sometimes make mistakes where they put a flag and they put it inside their graphics or their photos and they don't put it in red, white and blue. They put it in green or they put it in some other color. Never, ever, do that. The flag always needs to be in red, white and blue and look like an American flag. Don't change the colors on it to make it fit the graphic it needs to look because that instantly says a message. But these little things can convert really really well for you. Kevin: It also says add a golden guarantee. Amazon automatically guarantees if they don't like the product they can return it. But you want a golden guarantee. You almost want to name it. Give it some sort of crazy name the PX22G guarantee or something. Don't just say it's money back guarantee or 100% money back or satisfaction guarantee. That's all just common. Give it some sort of crazy name - the dog barker, the tail wagging guarantee or something like that. The outlandish almost ridiculous in your guarantee name. So here's some examples 100%, no mosquito bites guarantee. Bottom of the bottle guarantee, lifetime never lost guarantee. Give it some sort of name like that, not just money back or your satisfaction guarantee or some general thing. Give it a name. It resonates with people and will help your conversions. Like I said here, the generic like 30 money-back guarantee gets just lost in the noise. Test your guarantee names too. You can use Helium 10 to do that. There's other tools out there, but Helium 10 has it built in. Where you can, actually they have a relationship with PickFu but you can do it through Helium 10 and test the guarantee names as well. The number of sales you make is far higher than the people who will take advantage of the guarantee. So don't worry about a guarantee. Kevin: I have something in one of my things I do direct to consumer and I have a $4 insurance charge. It's optional but it's automatically on the order form. They have to cross it out. If they don't want it, it fills it in, but then they cross it out and about 30% or 40% of the people pay that $4. And every year, if I send out 5,000 orders, I might have three people take me up on it. And so, out of 5,000 orders, if 40% take it, that's 2,000 people that pay me $4. That's eight grand and I had to replace three orders. There's big money in this. So don't worry about a lot of people taking advantage of it. Some will. Kevin: There's also something called the squeezed benefit test. You take a look on the left. This is the original graphic that someone had. Has all the bullet points. This is what you normally see and what most of you're probably doing. But look at the one on the right same type of stuff but much easier to read, numbered, organized with icons. This converts people on Amazon buy photos, they don't buy products. I think Perry Belcher originally said that they buy photos, they don't buy products. So your photos are crucial to your conversion and they're going to become even more crucial with AI. This is the test. And look at the difference, even of people, it's 76%. That's 100% certainty that this is a much better option. So this is a cool little tactic that you can do.
Don't miss our discussion on Chad Rubin's insightful LinkedIn post about Zulay Kitchen!https://www.linkedin.com/posts/itschadrubin_how-to-win-amazon-kws-a-strategy-for-the-activity-7153430856945008640-YiKE?utm_source=share&utm_medium=member_desktopSteven Pope dive into Zulay Kitchen's strategies that made them the #1 garlic press seller on Amazon. Learn about their smart pricing, sales techniques, and how they used Amazon's system to their advantage.Whether you're new to Amazon or looking to grow your sales, this video is full of tips. Learn from Zulay Kitchen's experience to build your successful selling strategy on Amazon.Got any thoughts or questions about selling on Amazon? Comment below! Let's talk about making sales and growing your business.Enroll in MAG School courses and be certified: https://mag-school.comWe are hiring: https://MyAmazonGuy.com/jobsJoin My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter @myamazongguyInstagram @stevenpopemagPinterest @myamazonguys Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw?si=b746d55015ed436bTimestamps:00:00 - Introduction to Zulay Kitchen's Amazon Strategy01:00 - Analysis of Zulay's Launch and Pricing Strategy02:00 - The Impact of Pricing on Amazon Sales and Best Seller Ranking (BSR)03:02 - The Role of Paid Ads and Pricing in Dominating Keywords04:02 - Aaron's Break-Even Journey and Strategic Pricing05:00 - Experimenting with Price to Influence Rank and Sales06:01 - Utilizing Color Variations for Increased Profit07:00 - Analysis of Review Impact and Variation Strategy08:02 - OutroSupport the show
Welcome to the Halshack a bunch of new artists that will surely peek your ears and your curiosity! Your music senses will be abound as you delve into this library of aspiring hopefuls! We got pop rock indie and much more for your musical palette to savor!We had about 1000 submissions but less than 40 to make the cut! About half are returning members but the others are brand spanking new! We even got all new tunes from most of the returning champs pumping out a mix of 3 new shows across the airwaves! Much here to make a fuss about! VOXX rock act from Florida is killin' it with some bad ass rock anthem vibes but they will certainly not "Forget You" for giving them support! Kudos to them for cranking out a hell of a potential hit! Dont miss out on the cool vibes of Chad Rubin as hes not "Giving Up" on bringing you chill tunes from his catalogue or Maura Whitman who will be your "Therapist" during these trying times! You can find all great Halshack episodes all over the web or at my websiteHalshack.com Find my show on IHEART Radio, Amazon Music, Apple Podcasts, and many more respectable outlets! Get the ALL NEW radio station at ZENO FM!! https://zeno.fm/radio/halshack/Official news for the HIGH ROCK PROMOTIONS MUSIC FESTIVAL (Aug 2024) at Cararway Speedway coming mid to late January!! STAY TUNED to the HALSHACK!
[00:00 - 03:59] Journey into E-commerce and Transitioning to Amazon Marketplace[03:59 - 10:46] Pricing, PPC, and Profit Metrics[10:46 - 21:27] Profasee: The AI-Powered Pricing Engine21:27 - 24:26] Conclusion Connect with Chad Rubin!LinkedIn: https://www.linkedin.com/in/itschadrubin/ Website: https://profasee.com Let's get connected! You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure!
In this episode I, Mike, and our guest, Chad Rubin, will delve into effective strategies for boosting the enterprise value of a recently sold business. Our focus will be on the crucial role of price optimization. Join us as we explore sourcing strategies, logistics improvements, and pricing adjustments that can make a significant impact on your e-commerce business's bottom line. We'll also discuss the challenges e-commerce businesses face in the ever-evolving landscape of online retail, emphasizing the need for adaptable and data-driven approaches to stay competitive and profitable. Timestamps: 00:00 - Introduction 01:41 - The Power of Raising Prices for Increased Net Profit 04:53 - Leveraging Price as a Profit-Driving Tool 14:49 - Maximizing Profit with AI-Driven Price Optimization 22:01 - The Benefits of Automated Pricing 24:03 - Catalog Deployment: A Path to Increased Profit 29:12 - Unleashing the Potential of Pricing for Business Success 34:27 - Pricing as an Untapped Opportunity We've explored the critical role of price optimization in elevating e-commerce profitability, recognizing the ever-shifting dynamics of the digital marketplace. Beyond the strategies and insights we've shared, we encourage businesses to embrace a mindset of continuous improvement and innovation. By staying attuned to market trends and leveraging advanced pricing technologies, e-commerce entrepreneurs can not only thrive but also set new industry standards. As the e-commerce landscape continues to evolve, the journey toward maximized profits through price optimization is an ongoing and exciting one. Thank you for joining us on this path to e-commerce success!
Mina Elias joins the Ecomcrew Podcast to drop some value bombs -- from optimizing your click-through rate to experimenting with price increases, this is one you won't want to miss. Today we're joined by friend and fellow speaker, Mina Elias of Trivium Group. Mina and I met doing the usual speaking rounds at several events and I've always felt like Mina knew how to walk the walk. Mina is back on the podcast to drop some Value Bombs. From deconstructing the Amazon Funnel, to finding profit leaks in your business, Mina's advice is definitely not one to miss. Timestamps: 0:00 - Introduction 1:30 - Background on Mina Elias 4:46 - Value Bomb #1 - Breaking Down the Amazon Funnel 7:00 - Squeezing out Click-Through Rate 12:37 - Meetup at Hong Kong 13:40 - Value Bomb #2 - Raising Conversion Rates 15:09 - Optimizing Your Main Image to Increase Click-Through Rate 18:00 - Sneak Peek Into Next Week's Episode - Profasee with Chad Rubin 24:50 - Finding Missed Opportunities 28:18 - "How Do You Find Out What To Change First?" 35:20 - Mike's Experience with Tinkering with Prices If you're interested in partnering with Mina for your business, I highly recommend you do so by checking out this link. If you want to hear more of Mina's value bombs, follow him on his LinkedIn or Instagram pages. As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. Thanks for listening! Until next time, happy selling!
Life is not a sprint, it's a marathon. The same could be said for the Amazon sphere as it develops. Since 2006, our guest Chad Rubin has been immersed in a world of the unexpected with selling on Amazon. Founder & CEO of Profasee, a dynamic pricing platform aimed at helping sellers on Amazon maximize profits, Chad has seen a lot of changes and stages in the lifecycle of the marketplace and he gives us his perspective on what's currently happening. Don't believe him? That's okay. Reality is negotiable after all, right? Feel free to experiment and test everything we say on this episode of The Longer Game. That's how Chad has been successful anyhow. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Chad Rubin. Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana, and the Prosper Show. He is also a father, husband and loves coffee and tacos. You can find him at... Website: https://profasee.com Find them on LinkedIn: https://www.linkedin.com/in/itschadrubin/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
Welcome back to another episode of the ecomcy ecommerce lab podcast! On this occasion, we are honored to receive an expert in the world of electronic commerce and online price optimization. We are pleased to introduce Chad Rubin, the visionary Founder and CEO of Profasee.In this fascinating video, we will explore a vital topic for any online seller: finding the ideal price for your products on the world's largest e-commerce platform, Amazon. Prophase, under the direction of Chad Rubin, has revolutionized the way brands approach pricing in this competitive and dynamic environment.Have you ever wondered how successful sellers determine the perfect price for their products on Amazon? How do they manage to stay competitive while maximizing their profits? Well, you're about to find out. Join us as we dive into a rich and insightful conversation with Chad Rubin.From the mind behind Profasee, Chad will share valuable strategies, actionable tips, and his unique insight on how to use dynamic pricing to predict and adjust product prices in real time. We will learn about market trends, the importance of data analytics and how to adapt to fluctuations in demand and competition.If you're an online marketer, entrepreneur, or just someone interested in understanding the secrets behind smart pricing, this video is for you. Join us as we explore how to find the best price for your products on Amazon, led by one of the most influential leaders in the field: Chad Rubin and his innovative platform, Profasee. Get ready to transform your pricing approach and reach new levels of success in the world of eCommerce!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo
In 2006, Chad Rubin built Skubana, a tool specifically designed to streamline the operation of his e-commerce store across diverse channels. Sensing the software's potential, Rubin decided to offer Skubana to other online store owners. The platform rapidly resonated with e-commerce entrepreneurs, accumulating $5 million in annual recurring revenue by 2021. The company's success drew the interest of prospective buyers, eventually culminating in an irresistible offer from 3PL Central, a premier provider of warehouse management software.
Chad Rubin is an ecommerce pioneer and serial entrepreneur. Profasee, an Amazon repricing tool, is his fourth company, having founded Crucial (a seller of vacuum and coffee filters), Prosper Show (an Amazon conference), and Skubana (an order management platform). He's hired a lot of employees, in other words. He's also fired a lot — over 100, he says.His employee screening process now involves an IQ test to evaluate long-term potential. But his key metric on employee success is happiness, believing an unhappy employee is a low performer. "Success with employees stems from happiness," he told me. "When I have a one-on-one employee meeting, I typically start by asking if they're happy."For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6oK9For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com
Today, I have my buddy Chad Rubin back on the show. Last time we heard from him, he was running a $20M company selling vacuum filters over at Crucial Vacuum. But over the years, the increased Amazon competition caused his shop to become far less profitable. In this episode, we discuss the state of Crucial Vacuum today, the overall Amazon landscape and how he’s been able to turn his company around. What You’ll Learn What happened to Crucial Vacuum since 2016 The overall Amazon selling landscape today What it takes to be successful on Amazon Other Resources And Books Profasse […] The post 473: The Great Amazon Shake-Up Of 2023: What It Means For The Future Of Online Selling With Chad Rubin appeared first on MyWifeQuitHerJob.com.
Chad Rubin is the Founder and CEO of Profasee, a pricing platform enabling Amazon brands to predict product pricing. Chad began his career in the e-commerce industry in 2008 and has since founded six companies, including Deep and Sassy, Think Crucial, and Skubana. As a speaker and Amazon expert, he speaks about e-commerce, Amazon, and SaaS at global conferences and webinars. Chad is also the author of the Amazon bestseller Cheaper, Easier, Direct, which guides readers on uncovering success by disrupting industries. In this episode... Amazon has become one of the largest e-commerce platforms for brands large and small. Consumers prefer shopping on the platform for its reasonable prices and convenience. However, to offer competitive pricing, Amazon brands have sacrificed profitability by focusing on achieving ACOS and ROAS targets. What can you implement immediately to improve your profitability on Amazon? Many e-commerce professionals encourage you to spend your valuable time on keyword research and ad spending. Chad Rubin, an e-commerce business owner, refers to the phenomenon as the ROAS illusion — capable of plummeting your business' success and profitability. A Harvard Business Review study determined a 1% price increase can improve your EBITA by 14%. If product pricing has a direct effect on profitability, why wouldn't you reconsider your pricing strategy? Chad implores business owners to revisit profitability fundamentals. On this episode of the Up Arrow Podcast, William Harris welcomes Chad Rubin, Founder and CEO of Profasee, to discuss how e-commerce brands can increase their profitability on Amazon. Chad shares how to structure your pricing on Amazon and the risk of focusing on ACOS and ROAS strategies. He also discusses the reliability of AI resources and how it contributes to business development.
Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon, and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana and the Prosper Show. In this episode... Skubana Acquisition and Rebooting Post Exit Turning Around his Ecommerce Business, Think Crucial The Fallacy of Managing PPC Spend to ACOS The Art and Science of Pricing SAAS Mistakes and Learning Lessons from Skubana (Post Mortem) Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.
As more businesses sell products on Amazon, pricing has become more competitive. However, many brands don't pay enough attention to pricing because it's complicated. But pricing has a big impact on profits, so it's important to find the right price to help your product stand out on Amazon. What's the best way to make sure you're making the most money?In this episode of The Seller Process Podcast, Gianmarco talks with Chad Rubin about identifying the most profitable price product for entrepreneurs. Chad is the founder of Profasee, a company that enables Amazon brands to predict the perfect price for every product—dynamically and automatically, every time.Here's a breakdown of what to expect in this episode:• Finding the optimal price for products• Maximizing the potential of product listings• Pricing as a significant lever of impact• Misconception that pricing is a one-size-fits-all solution.• Increasing sales velocity, conversion rates, and profitability.• The importance of pricing discipline in e-commerce• Why sellers should focus on profit, not just revenue.• Profasee's AI solutions in automating and systemizing pricing decisions.Download the spreadsheet “Pricing Campaign Framework” by Profasee, to learn how to find the optimal price for your listing! About Chad Rubin:Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon, and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana and the Prosper ShowConnect with Chad Rubin…Website: https://profasee.com/LinkedIn: https://www.linkedin.com/in/itschadrubin/Twitter: https://twitter.com/itschadrubinConnect with Gianmarco!Website: https://www.thesellerprocess.comInstagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/thesellerprocessLinkedIn: https://www.linkedin.com/in/gianmarco-meli/YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVlegFacebook: https://www.facebook.com/gianmarco.meliTools & Useful ResourcesBrandPush - Get your brand featured on FOX, USA Today, and other media - Best quality/price PR agency for ecommerce brands. Your brand will get featured on hundreds of media outlets in just few days. Get 25$ off with code: TSPP - https://www.thesellerprocess.com/brandpushBillo - Top quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 - https://www.thesellerprocess.com/billo/
Sea 3 Ep 6 Chad Rubin - “Finding Profit Selling On Amazon!” 5/4/2023 It is the year of PROFIT apparently, so are you making money on your business on Amazon? Do you know how to know for sure? Chad Rubin, Founder and CEO of Profasee joins us to peel the onion on what to look for and what really matters! Chad was one of the first large sellers on Amazon years ago with his own ecommerce brand Think Crucial, then started a SAAS solution SKUBANA to better manage your marketplace business. Alway creating solutions to challenges he found in his own ecommerce business, his newest business finds profit! Hayley Brucker, Summer Jubelirer and I cover so many other topics on how to get to long term and sustainable profit on Amazon. What really works to launch a product on Amazon, what to believe and what is not real or the answer to grow on Amazon. How to think about Best Seller Rank and the famous A9 algorithm. All that and more with Scott Ohsman, Summer Jubelirer. Always Off Brand Simplifies Ecommerce and guarantees to make you laugh and learn at the same time! QUICKFIRE Info: Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Guest: Chad Rubin Founder/CEO of Profasee LinkedIn -https://www.linkedin.com/in/itschadrubin/ Profasee Website: https://profasee.com/ Awesome Chad Rubin Profit Table Link Mentioned in the Show: https://www.loom.com/i/77b96b39f0b34a86b922ca4faed02fa6 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 15 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC. LinkedIn https://www.linkedin.com/in/summerjubelirer/ Scott Ohsman has been working with brands for over 27 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/ Hayley Brucker has been working in retail and with Amazon for years. She is currently a Marketing Coordinator at Channel Key LLC. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/ Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449 “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.
A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there's so many things you could pick up reading a book like learning from someone else's mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal. So, here is Part 5 of the mini series; Top 3 favorite books and why. This mini series is a collection of our guests' favorite books along with the reason why and how those books impacted their business, thinking, mindset, and well being, and why they recommend them as must-read books. This episode gives a great insight into the diverse taste of book lovers like myself and provides an excellent reading list for anyone seeking new literary discoveries. In This Episode: [00:40] Keith O Brien [01:30] Jens Gould [03:49] Mansour Narouzi [05:45] Ben Kong [06:20] Elizabeth Green [06:44] Chad Rubin [07:55] Tyler Gregg [09:25] Chris McCabe [12:00] Christina Passmore Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
Serial entrepreneur Chad Rubin is the Founder and CEO of Profasee, a dynamic platform designed to help brands on Amazon predict the perfect price for their products. Chad's career in e-commerce has allowed him to develop key SaaS skills while learning how to capitalize on opportunities and build stable futures for brands and companies alike. He graduated with a Bachelor of Business Administration from the University of Massachusetts Amherst and has since been on a mission to help brands reclaim their profitability on the global market. In this episode… The future of your business lies in adaptability that advances prosperity. How can you guarantee brand stability against something so unpredictable? The kind of adaptability that entrepreneurs need to pay close attention to in the coming years is the dynamic representation of our societal and market needs. Incorporating the right tools into your personal and professional routine ensures you stay one step ahead of the competition. The rapid technological innovation and introduction of AI tools are just the beginning of the modernization of our digital world, and it's time for businesses to take their first step into the future. In this episode of the World of Marketing Podcast, Tom Foster Jr. is joined by Chad Rubin, Founder and CEO of Profasee. They discuss the different ways Profasee helps brands thrive, how to introduce the concept of AI to your clients, and what benefits AI tools hold for legal and medical businesses. Chad shares valuable experiences that promoted his career growth and how he integrates AI into his life to stay efficient and productive.
Chad Rubin is the Founder and CEO of Profasee, a dynamic pricing platform enabling brands to predict the optimum price for every product. He has built several successful companies, including Deep and Sassy, Think Crucial, and Skubana, which was acquired by 3PL Central. As a speaker and world-class Amazon expert, Chad gives presentations about ecommerce, SaaS, and Amazon at global conferences and webinars. He is also the co-author of the Amazon bestseller Cheaper Easier Direct. In this episode… Pricing on Amazon is becoming increasingly competitive, and given its complexities, brands often disregard this portion of their business. Yet product pricing affects profitability substantially, so establishing an exact price point is crucial to increase discovery on Amazon. So what's an ideal method for optimizing revenue? According to Chad Rubin, traditional, manual pricing models utilize if-then scenarios, allowing for human error and compromising lucrative opportunities. AI is an evolving tool that brands can leverage to develop a dynamic pricing framework that improves product detail pages and forecasts demand. AI models can recognize user inputs to make decisions that maximize revenue. Profasee is disrupting price algorithms on Amazon by leveraging AI pricing models to outperform the competition. Founder and CEO of Profasee, Chad Rubin, is interviewed by Joshua Chin on this episode of the eCommerce Profits Podcast about AI's role in dynamic pricing. Chad also discusses how brands can utilize dynamic pricing to generate profit, his thoughts about AI surpassing human intelligence, and advice for structuring pricing on Amazon and Shopify.
The guest on today's episode is Chad Rubin. He leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana, and the Prosper Show. In today's episode, he discusses assigning the right price to your products. Takeaways:Having a dynamic pricing structure can maximize your profit and increase sales.You can use AI technology to make your price dynamic and find a suitable model to maximize profit.Most times topline growth comes from reducing the price and bottom-line growth comes from reducing the expense.There are a lot of services associated with Amazon to help hellers handle returns, suspensions, issues with fees, etc.The third-party app that helps to prevent returns from happening is called the “On-Site Program”.When entering Amazon it is really important that you have a mentor. Quote of the Show: It is pretty simple; you increase your price as everyone says. Sometimes that might be the right decision. On the other hand, lowering the price might be more beneficial. When you lower your price, you might increase your demand, which pushes up your unit velocity. The knock-on effect not only produces more profit dollars but also increases your ranking. Links:Website – Profasee : https://profasee.com/Twitter – Profasee : https://twitter.com/theeprofaseeLinkedIn – Profasee : https://www.linkedin.com/company/81280009LinkedIn – Personal : https://www.linkedin.com/in/itschadrubin/Twitter – Personal : https://twitter.com/itschadrubinWays to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeTo learn more about Amazon PPC Campaigns, check out Mina Elias episode:Website : https://argometrix.com/Everything-You-Wanted-to-Know-About-Amazon-PPC-CampaignsYoutube : https://youtu.be/YJyFgUsobnIBuzzprout : https://www.buzzsprout.com/1835870/12305265Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
On today's Lunch With Norm, we are with the founder of "Think Crucial", who co-founded Skubana, and the Prosper Show, Chad Rubin! We discuss the Amazon truth bombs - what sellers need to hear. Find out the art and science of pricing on Amazon, the Amazon truth bombs, and the rise of the Amazon algorithmic brand. Our guests lead Profasee's operations and oversee its strategy. He often speaks about e-commerce, Amazon, and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, and Easier Direct. Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, the founder of Think Crucial and co-founded Skubana, and the Prosper Show, Chad Rubin is here. Today, we discuss the Amazon truth bombs - what sellers need to hear. He often speaks about e-commerce, amazon and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, and Easier Direct. This episode is brought to you by Startup Club, Rebaid, Post Purchase Pro, Jeff Schick Legal and HONU Worldwide.
In this Sellernomics Podcast, Chad Rubin, the founder of Profasee, shares his expertise on how to maximize profits using Amazon pricing strategies. With over a decade of experience in the e-commerce industry, Chad has helped thousands of sellers optimize their product listings and pricing to drive sales and increase profits on Amazon. In this interview, Chad explains the importance of pricing your products correctly and shares tips and tricks for finding the sweet spot that maximizes profits. He covers topics such as understanding your competition, using dynamic pricing, leveraging data to make informed pricing decisions, and much more. Whether you're a seasoned Amazon seller or just starting out, this video is packed with valuable insights and practical advice that can help you take your business to the next level. So grab a notebook and pen, and get ready to learn from one of the top experts in the industry! #ChadRubin #Profasee
Chad Rubin is the Founder and CEO of Profasee, a dynamic pricing platform that enables e-commerce brands to predict the perfect price for their products. He leads the company's operations and oversees strategy. Chad was the founder of Skubana and co-founded Think Crucial and The Prosper Show. He has over 15 years of experience in the e-commerce space and often speaks about e-commerce, Amazon, and leveraging AI strategies on webinars and conferences worldwide. In this episode... Product pricing is a key component in the growth of a business. By implementing the right pricing strategies, you can increase your profits and quickly scale your business. With over 15 years of experience in the e-commerce space, Chad Rubin knows the benefits of not only creating a differentiated product but also how to leverage pricing and AI to create an amazing brand. So how can you optimize product pricing to maximize sales? What strategies can you implement to increase your return on investments? In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Chad Rubin, the Founder and CEO of Profasee, to talk about e-commerce pricing and marketing strategies. They also discuss Chad's process for building a team, his marketing strategies, and the challenges he has faced growing Profasee.
According to Chad Rubin, there's a lot of reckless advice from "gurus" when it comes to pricing on Amazon. Just raising your price because of inflation, might not be your optimal move. In some cases lowering your price, improving sell through, improving BSR can raise your total profits. But lowering your price could have devastating impact to your profits. So should you raise or lower your price? The short answer is - it depends. The key is to test, watch the data, and optimize. Chad Rubin recently exited Skubana, Prosper Show and his own agency. He's now the founder of Profasee a dynamic AI repricing tool for Amazon sellers to help you maximize profits without hurting your ranking on Amazon. Here's a look at what we cover: Prepping your business to sell and how Chad successfully exited Skubana. The fallacy of managing your Amazon ad spend to an ACoS goal. The art & science of Amazon pricing. How to price on other marketplaces so you maximize sales on amazon and preserve margin. Product assortment strategies on and off Amazon and where Chad would launch a new eComm brand if he started today.
Amazon sellers need to be flexible to adapt to market fluctuations, changes in consumer behavior, and supply chain disruptions. But one area where they tend to remain rigid is in their pricing. Chad Rubin believes this is a fatal flaw for FBA business. This flaw inspired him to create Profasee, a dynamic repricing tool that helps sellers maximize profits without sacrificing their product ranking on Amazon. In this episode, Chad joins us to discuss the origins of Profasee and walks us through his experiences as the founder of Skubana and co-founder of the Prosper Show. He shares why he chose to exit those businesses, and the challenges of being a multi-disciplined entrepreneur running eCommerce, agency, Saas, and event businesses. Chad explains how Profasee was born out of his need to revive his flagging eCommerce business, and how pricing is an often overlooked growth opportunity by Amazon sellers. According to Chad, “Your price should never be static. Especially in a fast marketplace like Amazon. Your competitors are changing prices. Your inventory, stock positions, your positioning on Amazon, your BSR, your ad spend - everything is changing. So your price should always change too. It's the quickest lever to pull that nobody's pulling on Amazon.” Chad also debunks some common misconceptions about Ai in SaaS and shares how he integrated Ai into Profasee to forecast optimal pricing. We dig into the signals and data that his Ai uses to calculate dynamic pricing, and how his data science team co-pilots the Ai. Plus, Chad shares his predictions on upcoming trends that will shape the Amazon FBA industry in the coming years, including how embracing Ai is the key to ensuring the longevity of your brand. This episode is overflowing with information on how to maximize your profits, stay ahead of the competition and secure the long-term success of your online business. Don't miss out! Topics Discussed in This Episode: A brief look into Chad's background and entrepreneurial journey (02:11) How Chad manages multiple brands simultaneously (04:50) How an Integrator can help businesses grow (07:41) The mistakes and obstacles Chad faced when building Skubana (10:12) Chad sheds some light on his exit from Skubana (13:40) How Chad became involved in the creation of Prosper show (23:51) A breakdown of Profasee and how it uses Ai to calculate optimal pricing (30:27) The most common mistakes FBA sellers make when it comes to pricing (42:51) The trends Chad foresees in the Amazon FBA industry moving forward (50:29) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create your own Empire Flippers account Profasee Prosper Show Chat GBT Sit back, grab a coffee, and learn how to gain the upper hand on Amazon by using dynamic pricing!
Amazon sellers need to be flexible to adapt to market fluctuations, changes in consumer behavior, and supply chain disruptions. But one area where they tend to remain rigid is in their pricing. Chad Rubin believes this is a fatal flaw for FBA business. This flaw inspired him to create Profasee, a dynamic repricing tool that helps sellers maximize profits without sacrificing their product ranking on Amazon. In this episode, Chad joins us to discuss the origins of Profasee and walks us through his experiences as the founder of Skubana and co-founder of the Prosper Show. He shares why he chose to exit those businesses, and the challenges of being a multi-disciplined entrepreneur running eCommerce, agency, Saas, and event businesses. Chad explains how Profasee was born out of his need to revive his flagging eCommerce business, and how pricing is an often overlooked growth opportunity by Amazon sellers. According to Chad, “Your price should never be static. Especially in a fast marketplace like Amazon. Your competitors are changing prices. Your inventory, stock positions, your positioning on Amazon, your BSR, your ad spend - everything is changing. So your price should always change too. It's the quickest lever to pull that nobody's pulling on Amazon.” Chad also debunks some common misconceptions about Ai in SaaS and shares how he integrated Ai into Profasee to forecast optimal pricing. We dig into the signals and data that his Ai uses to calculate dynamic pricing, and how his data science team co-pilots the Ai. Plus, Chad shares his predictions on upcoming trends that will shape the Amazon FBA industry in the coming years, including how embracing Ai is the key to ensuring the longevity of your brand. This episode is overflowing with information on how to maximize your profits, stay ahead of the competition and secure the long-term success of your online business. Don't miss out! Topics Discussed in This Episode: A brief look into Chad's background and entrepreneurial journey (02:11) How Chad manages multiple brands simultaneously (04:50) How an Integrator can help businesses grow (07:41) The mistakes and obstacles Chad faced when building Skubana (10:12) Chad sheds some light on his exit from Skubana (13:40) How Chad became involved in the creation of Prosper show (23:51) A breakdown of Profasee and how it uses Ai to calculate optimal pricing (30:27) The most common mistakes FBA sellers make when it comes to pricing (42:51) The trends Chad foresees in the Amazon FBA industry moving forward (50:29) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create your own Empire Flippers account Profasee Prosper Show Chat GBT Sit back, grab a coffee, and learn how to gain the upper hand on Amazon by using dynamic pricing!
On this episode of Amazon Made Simple, Izabella Ritz is accompanied by Chad Rubin as the two talk about experience in e-commerce. Chad started in e-com in 2006 and has nearly two decades of reselling and private labeling experience. He talks about developing your own brand and launching products is best for quitting Amazon reselling rat race. He also discusses his business journeys and shares valuable insights for selling on Amazon. In this episode, he talks about the importance of dynamic pricing. Furthermore, he shares how his AI software uses factors including inflation and Amazon KPIs to determine optimal pricing. _____ You can always send us a request at ritzarm.com or simply schedule a call via Calendly https://calendly.com/ritzarm/first-discussion _____
Dynamic pricing in PL brands and the advantages of knowing it, discussed by Chad Rubin, founder of Profasee, a platform that enables Amazon brands to predict the perfect price for every product at each precise moment. With dynamic pricing, PL brands can adjust their prices in real-time, respond to changes in consumer demand and differentiate their products from their competitors and increase their market shares only if you know how. So listen in and learn. In This Episode: [00:45] Welcoming Chad Rubin [02:00] Profasee [03:00] Dynamic Pricing [08:30] AI is essential to come in at which stage? [09:00] Leveraging AI [13:00] ACOs [16:00] Aligning your intentions. [17:50] Repricing misconceptions. Guest Links and References: Website: https://profasee.com/ Email: chad@profasee.com Linkedin: https://www.linkedin.com/in/itschadrubin/ Book References: CEO by Carolin Dewar The Art of Gathering by Priya Parker Shoedog by Phil Knight Atomic Habits by James Clear Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
The worlds of e-commerce and AI are changing so fast, it sometimes feels impossible to keep up. Fortunately, Chad Rubin, Founder, and CEO of Profasee, is a renowned expert in e-commerce, Amazon, and leveraging AI strategies, and shares his massive knowledge with Meny on this special episode of Let's Talk Business. Listen in as they talk about how Chad sold his business (and what you can learn from his experience), the opportunities and threats associated with ChatGPT and AI, whether you should start selling on Amazon and then move into other channels, the most effective way of differentiating your product on Amazon, and much more. Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon, and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana and the Prosper Show. He is also a father, and husband and loves coffee and tacos. [00:01 - 07:27] Opening Segment • How Chad launched his startup and exited it • Leveraging AI strategies on webinars and conferences worldwide • The need for events in the e-commerce space How they can help entrepreneurs become 1% better [07:28 - 21:14] Why Timing Is Everything • Why and how Chad decided to build Skubana • How to know when is the optimal time to sell Focus on the revenue-generating side of the business rather than cost saving • The reason why timing is key when selling a business • How one entrepreneur found success after the "Great Reset" [21:15 - 35:45] AI is the Future: Maximizing Profit and Discoverability with AI • AI is still in its early stages but is developing quickly Business owners can start getting acquainted with AI • How Chat GPT can make writers better • Starting a brand on Amazon requires a plan and tight margins • Chad's insights about aggregators and Amazon [35:46 - 45:52] Closing Segment • Your idea must be differentiated to succeed • Chad on the rapid-four questions • Q&A: What is your risk tolerance? Want to connect with Chad? Follow him on LinkedIn and Twitter. Head to Profasee, and predict the perfect price every time! Key Quotes: "So my goal, at least from a career perspective, is to leave an industry far better than how I found it." - Chad Rubin "It's much easier to show people how you can make more money than how you can save money." - Chad Rubin Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
Welcome to the UNmiss podcast, where we explore the latest trends and best practices in e-commerce and digital marketing. Today, we have a special guest, Chad Rubin, a leading expert in the thriving art of pricing on Amazon and the founder of Skubana, an e-commerce automation software. In this episode, Chad shares his knowledge and…
Chad Rubin is the Founder and CEO of Profasee, a pricing platform that enables Amazon brands to predict ideal product prices. He leads Profasee's operations and overseas IT strategy. Chad often speaks about e-commerce, Amazon, and leveraging AI strategies on webinars and conferences worldwide. He is also the author of the Amazon bestseller, Cheaper, Easier, Direct. Before Profasee, Chad founded Think Crucial and co-founded Skubana and the Prosper Show. In this episode… Are you an Amazon brand that relies on traditional pricing strategies alone? There's a chance you leave lots of money on the table that could increase your profit margin. So, how can you optimize your Amazon sales, increase your profits, and incorporate AI into your e-commerce businesses? According to Amazon expert Chad Rubin, many brands have great products and even bigger ambitions but leave pricing strategies up to fate. It was the same for Chad with his e-commerce brand. As he looked for new ways to unlock huge profits, he discovered that pricing is the most relevant lever that flows to the bottom line, and it's a huge blind spot to many. Because there are few tools in the Amazon space to test prices, he built a world-class AI model that analyzes hundreds of real-time data points to help e-commerce brands pinpoint the perfect price for them to start profiting. Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Chad Rubin, the Founder and CEO of Profasee. The two discuss how pricing is a challenge to many, how to change prices to maximize profits without sacrificing your BSR, and the importance of leveraging AI as an e-commerce business. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Profasee Chad Rubin on LinkedIn Chad Rubin's Email: chad@profasee.com Chad Rubin on Twitter Cheaper Easier Direct by Chad Rubin and Frank Turner Prosper Show James Thomson on LinkedIn Skubana Think Crucial The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson The Great CEO Within: The Tactical Guide to Company Building by Matt Machory, Alex MacCaw, and Misha Talavera Notion Brandon Young on LinkedIn Steven Pope on LinkedIn Special Mention(s): Kevin King My Amazon Guy Past episode(s): “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"
Chad Rubin is the CEO and Founder of Profasee, a dynamic pricing platform that enables Amazon brands to predict the perfect price for every product at each precise moment. He has worked in the e-commerce space since 2008 and is the author of Cheaper, Easier, Direct. Chad is the Founder of Deep and Saasy, Founder and Board Member of Think Crucial, and an Advisor for PickFu. He was the Co-founder and CEO of Skubana, which was acquired by 3PL Central, and was a Founding Board Member of the Prosper Show. In this episode… Pricing products for optimal profits can be confusing and frustrating. How can you program AI to charge prices to maximize profit for Amazon sellers? Chad Rubin used his own experience and knowledge of growing an Amazon brand to create an AI model that does just that. Leveraging AI to price products can help keep your brand current in the market and work smarter, not harder. By using this method, your brand could have a 30% increase in profit and decrease the number of mistakes typical pricing makes. Chad used his knowledge and insight of SKU pricing to produce a technology that helps Amazon brands increase profits — and can lead to a great exit! Stop deploying and start harvesting with this episode. In this episode of the Quiet Light Podcast, Joe Valley sits down with Chad Rubin, CEO and Founder of Profasee, to discuss how AI can predict the perfect price to win on Amazon by maximizing your profitability. Chad talks about the importance of networking, setting price boundaries for growth, and the competitive advantage of AI. Stay tuned!
Join Scott as he chats with Chad Rubin of Profasee on how you can maximize your profit through dynamic pricing.profasee.com
#138 Chad Rubin From Profasee: Valuable Business Lessons From a Serial eCom Entrepreneur Hey Budai Nation, Welcome to The Ecom Show, your friendly neighborhood bi-weekly e-commerce podcast that uncovers new strategies, tips, and stories in the world of e-com. This show is hosted by Daniel Budai, the founder, and CEO of Budai Media. Budai Media is a retention marketing agency that helps e-commerce businesses increase their revenue through email and SMS marketing. Budai Media has worked with over 125+ businesses in the last four years and generated over 35M+ in additional sales revenue. This show is sponsored by Budai Media. The Ecom Show was started as a way to build an open space for hungry and ambitious e-com entrepreneurs to gain real-life value through experiential learning. We've got the serial e-com entrepreneur Chad Rubin joining us for today's episode of The Ecom Show. Chad's journey is really interesting. He ventured into the world of e-commerce by expanding his family business online after he saw a vacuum in the online space in the industry for vacuum cleaners. Taking his online success from his first venture, he decided to pivot into creating services for other e-commerce businesses. His second venture focused on helping businesses seamlessly integrate all their operations with the help of technology. He successfully exited from that a couple of years later and is currently the co-founder of Profassee. Profasee uses data and analytics to predict the perfect price point for businesses looking to sell on Amazon. Chad has successfully been involved in over five businesses in the e-commerce space; he's also the author of a bestselling novel titled “Cheaper, Easier, Direct.” In this episode, Chad shares some valuable lessons for e-commerce entrepreneurs. Join this conversation to learn more about his journey and to gain his advice on how to manage multiple businesses. Here's a glimpse of what this episode covers: ⭐From eCom Store to eCom Service - Chad's Serial Entrepreneurial Journey ⭐How Profasee Helps eCom Businesses Predict the Perfect Price for Selling on Amazon ⭐How to Find Balance as a Serial Entrepreneur ⭐How to Distinguish Between a Cash Flow Business and a Business to Sell If you enjoyed listening to this episode, make sure to leave us a good review. You can also learn everything you need to know about email marketing in just under four hours by checking out my mini-course. This mini-course comes packed with real-life case studies, proven strategies, and a ton of helpful resources from experienced email marketers. https://course.thebudaimedia.com/ Follow Chad to keep up with his entrepreneurial journey: https://www.linkedin.com/in/itschadrubin/ Get a copy of Chad's bestselling novel: https://www.amazon.com/Cheaper-Easier-Direct-Marketplace-Commerce-ebook/dp/B01HP76WHU/ref=cm_cr_arp_d_product_top?ie=UTF8 Also, you can stay in touch with me by following me on other social media platforms as well! Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/ Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ Subscribe to my weekly newsletter, packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup Check out some previous episodes: https://www.thebudaimedia.com/podcast Thanks for tuning in. We'll see you back here next Tuesday.
For this episode of the eCom Logistics Podcast, we welcome Chad Rubin, Founder and CEO of Profasee. As one of the pioneering Amazon sellers, Chad has kept up with the updates over the years and now offers a dynamic pricing platform to enable Amazon brands to predict the perfect price at each precise moment.Chad dives into how data science is the competitive advantage brands need to profit on Amazon. He highlights that brands should embrace Amazon as it simply is the best place to meet buyers where they are buying. Finally, Chad discusses how Shopify and Amazon can coexist and how AWD is changing the 3PL game. HIGHLIGHTS04:08 Solving problems: Find friction first then refine the solution10:40 Selling on Amazon is profitable with data science as a competitive advantage22:07 Brands should meet buyers where they buy, which is Amazon28:16 Fix the pricing of AWD and it will dominate the market38:10 Shopify and Amazon can coexist in the same space QUOTES19:35 Data science is the competitive advantage for selling on Amazon - Chad: “The strong will survive and one of the ways of being strong is actually getting an edge. And that edge right now, the only edge that they're gonna be able to get, because if Thrasio has 20,000 SKUs to manage, they need data science.”26:53 Offer Amazon exclusives for social proof - Chad: “People go on Amazon, a lot of times they never leave Amazon. So perhaps it's important you have your exclusives, let's just say your Caraway and you're selling pots and pans in Shopify.”“And you have some really beautiful, elegant product. Well, put your hero SKU or your economy SKU on Amazon because then you get social proof and you have your other color variations maybe off Amazon.”45:20 Shopify and Amazon can coexist to address different segments of the market - Chad: "I believe that you can coexist in the world and be on Amazon and have your own storefront simultaneously and add different value. And, certainly, you can do a lot more experimentation with your own Shopify site. But I don't think that they're mutually exclusive anymore." Find out more about Chad in the links below:LinkedIn: https://www.linkedin.com/in/itschadrubin/Website: https://profasee.com/Email: chad@profasee.com
Chad Rubin is an OG in the e-commerce space with brands selling on Amazon, SAAS, and even events (prosper show). Chad joins us to discuss his journey on scaling and exiting and what he sees as a big untapped opportunity for Amazon sellers. Check out profasee to learn more. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message
Price optimization on Amazon Advertising is not as easy as just changing the price. Chad Rubin of Profasee outlines behaviorial science and behaviorial economics with Michael to illustrate why, when, and how to make changes to your pricing strategy. Modifying your price point influences everything, including profit, and many marketers don't test often enough. Maybe that'll change after you listen to this episode. We'll see you in The PPC Den!
Tackling the Slippery Slope of Scaling In this episode, Nate is joined by Chad Rubin, Founder and Board Member of Think Crucial and CEO and Founder of Profasee, to talk about the challenges of scaling for small and growing businesses. Among many other things, Chad is an expert in identifying industry problems and finding the appropriate solutions. Make sure you pour yourself up your favorite brew and get to your favorite podcast-watching spot to take in all of the fascinating insights Chad had to offer. From one coffee-loving e-com professional to another: enjoy! YT Timestamps: 0:00-0:27 Intro 0:28-2:30: Introducing Chad and his coffee of choice 2:31-4:46: Going from finance to e-commerce 4:47-6:20: The evolution of Crucial Vacuum into Think Crucial 6:21-8:34: The inspiration for Skubana [extends into the next section] 8:35-12:30: The thought process behind Profasee 12:31-17:46: Communication: a lesson from tough times 17:47-20:26: Which startups succeed and fail 20:27-24:33: Major scaling challenges 24:34-26:22: Learning to pass on the torch 26:23-28:44: How to use automation 28:45-33:02: Software solutions to be aware of 33:03-35:36: Retrospective advice 35:37-37:53: The importance of taking time off to build on yourself 37:54-38:25: Where to get in contact with Chad 38:26-38:43: Outro
Hey everybody and welcome back to Eggs! Today we have special guest — the founder and CEO of Profasee — Chad Rubin.Chad is a lifelong entrepreneur. In 2008 he decided to set up his first eCommerce shop — Crucial vacuum — selling vacuum cleaner parts out of his garage. It was a great success! It wasn't long before that site exploded from just one to thousands of different SKUs, but that experience showed Chad one thing. Due to a lack of proper technology to manage their growth — and thousands of products — their warehouse became an absolute jungle to manage. To solve his own problem, Chad created Skubana, which went on to become one of the most powerful operations platforms in e-commerce.On the back of the Skubana platform, Crucial Vacuum evolved from selling vacuum cleaner parts exclusively to covering all the replacement parts for your home. It also got a new name — Think Crucial. Skubana was eventually acquired by 3PL central, and in addition to the continued success of Think Crucial, in 2021 Chad launched his latest venture — Profasee. Profasee is a platform that enables Amazon resellers to dynamically predict the perfect price and the perfect moment for the products they sell using AI and comprehensive data management.Joining us today for a conversation about his entrepreneurial journey, starting, scaling, and selling businesses, the state of eCommerce and so much more. Please join us in welcoming to the show, Chad Rubin. Our Guest:Chad RubinFounder and CEO of ProfaseeOfficial website: https://profasee.com/LinkedIn: https://www.linkedin.com/in/itschadrubin/----Credits:Hosted by Michael Smith and Ryan RoghaarTheme music: "Perfect Day" by OPMThe Carton:https://medium.com/the-carton-by-eggsThe Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan Roghaarhttp://rogha.ar
In this episode of Startup Hustle, Andrew Morgans and Chad Rubin, Founder & CEO of Profasee talk about what "entrepreneurship" really means and the mindset required to be a successful frontrunner on Amazon. Find Startup Hustle Everywhere: https://gigb.co/l/YEh5 This episode is sponsored by WIX: https://www.wix.com/readyfortakeoff Learn more about Profasee: https://profasee.com/ Learn more about Marknology: https://www.marknology.com/ See omnystudio.com/listener for privacy information.
Jashivo is a singer, songwriter, producer, and artist. Growing up in Bulgaria, he learned to play piano, and started singing later, during his stay in Kyrgyzstan. ‘Cancelled World' is another excellent collaboration of Jashivo and Felix Kotlo. Stunning and catchy, slightly reminiscent of disco from the 80's. ‘Cancelled World' is driven by excellent musical composition and crystal-clear and resonating vocals. Light, warm and easy on the ear. This song is about ‘cancel culture', which promotes public shaming when people and brands are spurned due to their comments, actions or stances that some perceive to be wrong. Anonymous and fuelled by a pack mentality, and intensely polarising, the supporters of cancelled culture believe that if someone does something wrong, or champions someone or something that we may not like or agree with, then we must stop supporting them immediately. No grey areas allowed. With this track, Jashivo makes us think about the question, is it right? Isn't this also a form of violence? And he shares: “I ask myself the question, more and more often, why people are so cruel, why all this violence to each other. Where is kindness, where is compassion, where is forgiveness?” Thrilling, extraordinary and liberated, ‘Just Follow Me' is an appeal for people to call the shots, value and respect themselves. The gentle sound of live guitars under positive dynamic reggaeton rhythm makes you to feel magical and like a dream to follow the beam of love. Written by Jashivo alongside Felix Kotlo.
JASHIVO This show is being brought to you by www.gubbarum.com Jashivo is a singer, songwriter, producer, and artist. Growing up in Bulgaria, he learned to play piano, and started singing later, during his stay in Kyrgyzstan. ‘Cancelled World' is another excellent collaboration of Jashivo and Felix Kotlo. Stunning and catchy, slightly reminiscent of disco from the 80's. ‘Cancelled World' is driven by excellent musical composition and crystal-clear and resonating vocals. Light, warm and easy on the ear. This song is about ‘cancel culture', which promotes public shaming when people and brands are spurned due to their comments, actions or stances that some perceive to be wrong. Anonymous and fuelled by a pack mentality, and intensely polarising, the supporters of cancelled culture believe that if someone does something wrong, or champions someone or something that we may not like or agree with, then we must stop supporting them immediately. No grey areas allowed. MIKE DI LORENZO Mike Di Lorenzo has explored everything from R&B and Jazz to Latin and Gospel and everything in between, backing up and recording with a wide range of artists in the New York area. In addition to his love for jazz, Mike has performed with a wide range of artists including Whitney Houston, Cissy Houston and the grammy-award winning NJ Mass Choir, Gerald Alston, Regina Belle to Bo Diddley and Chuck Berry, to name a few. He has performed with both the North Carolina and Delaware Symphonies and has appeared at NYC legendary landmarks including Carnegie Hall, Radio City Music Hall, Madison Square Garden, the Blue Note and the Apollo Theater. Mike's fist cd "Urbanized" debuted in 2006 was very well received in the smooth jazz market and featured on CD101.9 NY and later on syndication across the country.
ZOMBIE AFFAIRS Zombie Affairs is based out of Atlanta, GA. We make music for todays listeners but with a classic feel. We are in our own lane. We understand that the dominant genre in this day is not Rock, but it is making a comback and hopefully we can contribute.
Chad Rubin Chad Rubin was born and raise in Scottsdale, Arizona. His love for music started young in a musical family, listening and singing, playing guitar, piano and drums to bands such as Blink, Sublime and the Chili Peppers. He started writing his own music after being introduced to artists such as Petty, Jack Johnson and most prominently, Jason Mraz. He continued to play in bands through high school before going to college where he toured as the drummer for Sinclair's Revenge and recorded his first self-titled studio supported solo album which was received well but not given the full attention is deserved as Chad continued to attend school and began working for an electrical engineering firm which eventually brought him out to LA and SF. It was then that Chad decided to leave that life behind for a full commitment to music and move back to Arizona. There he opened his studio, worked in film and theater while performing live in Az as well as around the southwestern region before eventually receiving an A&R deal to create his debut, full length album Feels. Chad will be on the road domestically over the next year with plans to tour the album in the UK early 2023. Parker Gandy Parker Gandy is an actor and musician based in New York City making RnB and Hip-Hop. He's been making music for five years starting out doing performances in Huntsville, Alabama and the surrounding area. He stated taking over New York just around two years ago.
Parker Gandy is an actor and musician based in New York City making RnB and Hip-Hop. He's been making music for five years starting out doing performances in Huntsville, Alabama and the surrounding area. He stated taking over New York just around two years ago. Parker is happy to share his art to the world, and plans to do just that for the rest of his life
Chad Rubin Feels” is the new LP from singer-songwriter producer ‘Chad Rubin'. Feels is a full length album comprised of 13 songs chosen from a grip of songs written and recorded in quarantine. The songs (including the b-side singles) are thematic in a sense dealing with adversity while overcoming some of the hardships in life, love and the pursuit of enrichment. Drawn from real life experiences and observations, Chad talks about being “just another” lover to someone, one's own “sanity”, drive to accomplish one's dreams and the roller coaster of loving someone, or as Chad puts it, being “lost in the jungle” with someone. Chad Rubin was born and raise in Scottsdale, Arizona. His love for music started young in a musical family, listening and singing, playing guitar, piano and drums to bands such as Blink, Sublime and the Chili Peppers. He started writing his own music after being introduced to artists such as Petty, Jack Johnson and most prominently, Jason Mraz. Ricky Dan Ricky Dan is anartist that was born in Kingston Jamaica but currently live in Frankfurt Germany music is his life. Parker Gandy Parker Gandy is an actor and musician based in New York City making RnB and Hip-Hop. He's been making music for five years starting out doing performances in Huntsville, Alabama and the surrounding area. He stated taking over New York just around two years ago.
Chad Rubin was born and raise in Scottsdale, Arizona. His love for music started young in a musical family, listening and singing, playing guitar, piano and drums to bands such as Blink, Sublime and the Chili Peppers. He started writing his own music after being introduced to artists such as Petty, Jack Johnson and most prominently, Jason Mraz. He continued to play in bands through high school before going to college where he toured as the drummer for Sinclair's Revenge and recorded his first self-titled studio supported solo album which was received well but not given the full attention is deserved as Chad continued to attend school and began working for an electrical engineering firm which eventually brought him out to LA and SF. It was then that Chad decided to leave that life behind for a full commitment to music and move back to Arizona. There he opened his studio, worked in film and theater while performing live in Az as well as around the southwestern region before eventually receiving an A&R deal to create his debut, full length album Feels. Chad will be on the road domestically over the next year with plans to tour the album in the UK early 2023. Richie Treviño 7 years sober & started writing music again. This song is called Lady Spit. It's about never giving up & keep moving regardless.
This week's episode is with Chad Rubin, Founder & CEO of Profasee - a dynamic pricing platform enabling Amazon brands to predict the perfect price for every product at each precise moment. Topics & Timestamps: 0:00 Episode introduction 3:09 About Chad Rubin 8:06 Fatherhood and family first 12:04 Amazon repricing 21:02 Building and growing 31:57 Intentional lifestyle 40:13 Building for exit ✨ Connect with Chad Rubin: https://www.linkedin.com/in/itschadrubin https://profasee.com/ ✨ Connect with us on social media: Yoni on LinkedIn - https://linkedin.com/in/yonkoz/ Successful Scales on LinkedIn - https://linkedin.com/company/successful-scales/ Instagram - https://instagram.com/successfulscales Facebook - https://facebook.com/successfulscales ✨ More about us: MultiplyMii Staffing - https://multiplymii.com Escala Consulting - https://weareescala.com Successful Scales Podcast - https://successfulscales.com ✨ Download our FREE Financial Planning Template for Amazon Sellers: https://bit.ly/free-amazon-financial-template ✨ Full video episodes are also uploaded on YouTube: Subscribe here: https://lnkd.in/gAuEXjS ✨ Mentions: James Thomson - https://youtu.be/Poy42Dufrf0 Rael Cline (Nozzle) - https://youtu.be/5URFU-4scBc Successful Scales is sponsored by Global Wired Advisors - a leading digital investment bank with decades of merger and acquisition experience on online and e-commerce businesses and focused on optimizing the business sale process to increase the transactional value of your greatest asset Connect with Global Wired Advisors here - https://globalwiredadvisors.com/
This episode features Jeffrey Li and Chad Rubin discussing the concept of working from home. In this podcast, Jeffrey and Chad hear thoughts from professor Dave Roberts at Cornell University and discuss the implications and effects of working from home. Produced by Jeffrey Li and Chad Rubin. Executive Produced by Adele Williams. Special thanks to… Read More »407: Investigating Work From Home
Chad Rubin is the Co-Founder and CEO of Skubana, a service that integrates products, fulfillment centers, and sales channels onto a single platform. After seeing a hole in the e-commerce industry, Chad started his own business to fill that space and thus, Skubana was born. Their platform solves the most serious problems of order processing and inventory management that cause millions of dollars in losses for e-commerce sellers every year. Chad has worked in e-commerce since 2007 and is passionate about helping other vendors avoid the frustrations he experienced. Additionally, he is the Board Member Emeritus for the Prosper Show, a conference for established Amazon sellers. In this episode… Inventory management is one of the keys to a successful e-commerce business. Accurate and relevant data keeps products both stocked and moving. While there are solutions for the front and back end of online business, there are far less options for daily operation. Chad Rubin experienced this problem with his own company and set to work designing his solution. His answer was co-founding Skubana, a platform which seeks to bring together each step of the process into one service. From fulfillment centers to sales channels to the products themselves, all of these are centralized in a single service. This week on the Ecommerce Wizards Podcast, Chad Rubin, the CEO and Co-Founder of Skubana, talks about what sets his business apart from other inventory management solutions. He explains the origins of the company, how Skubana is utilized, and how they use order bots to remove the thinking out of fulfillment. This is a brief but powerful episode that you won't want to miss.
In this Prime Talk Podcast Video Sponsored by GETIDA – Chad Rubin - Co-Founder & CEO of Skubana - a cutting edge eCommerce management platform, shares his life's journey into eCommerce. Chad was born and raised in Rego Park in New York City, to a family of Holocaust survivors. His parents opened a store for vacuum-cleaners in Westfield, NJ where he eventually moved and lived when he was in third grade. He is the first college graduate in his family and got his degree from the University of Massachusetts Amherst in 2006. During college, he also met his wife to be as they were college sweethearts. When he graduated he entered the finance industry and started working on Wall-Street for the investment firm Thomas Weisel. During the 2008 economic meltdown in the finance world, he eventually got laid off in 2009 during another downsizing round. He then shifted his focus and energy on developing a multi-channel eCommerce infrastructure for his parents' vacuum-cleaning business and shifting it to sell online. In 2012 Chad lost his father who passed away from an illness right when the online business was gaining momentum. Over time Chad has developed his own branded products in the vacuum-cleaning and coffee filters categories to great success. Through many trials, errors, and great challenges his online business grew to large dimensions and presented further opportunities for Chad to keep innovating and eventually being involved in other ventures. He turned out to become a co-founder of the Prosper Show - the largest Amazon Seller Conference in the world, and wrote a best-selling book about his entrepreneurial journey called "Cheaper Easier Direct". However, the main challenges he was facing with growing his brand's Direct To Consumer (DTC) online reach led him to co-found Skubana. Today Skubana is a cutting edge eCommerce management platform that helps DTC brands grow and manage their online operations. He advocates entrepreneurs to focus on developing businesses that they are passionate about and essentially become an extension of themselves. He believes this approach can be a key factor for long-term success. Find out more about Skubana https://www.skubana.com/ Find Chad's book on Amazon https://amzn.to/2MR27bu Find out more about GETIDA: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below. Stay safe and healthy in the meantime! #AmazonInventoryManagement #AmazonMultiChannel #AmazonERP
Today's guest is Chad Rubin of Skubana, all those ecom stores out there gearing up for Black Friday, you'll want to listen to this. Having worked in corporate finance covering internet stocks, Chad started his own ecommerce storefront in 2008. As CrucialVacuum.com Chad discovered a real need to solve the most serious problems of order processing and inventory management that cause millions of dollars in losses for e-commerce sellers every year. Like most of the best SaaS products out there, the need to solve these pain points was how Skubana was born. Tell us about what your software does for people? If you think of Shopify, it is everything you can see above the earth, whereas Skubana is everything below ground. Skubana makes it possible to manage your online store operations, especially if you are going multi-channel. Skubana helps ecommerce companies run and automate their businesses. How does Skubana differ from competitors? They built it from their own challenges, which means it works extremely well. They have built inventory and order management systems together. They have unified the software. How did you help found Skubana? He had a problem that he needed to solve for, he needed a multi-channel system that actually worked. He couldn’t find any software that truly solved his problem. They started Skubana to solve the problem. What made you decide that you needed to build your own software? Had was working with his business partner to try and get a software solution. When they realised they could not get pre-built software to adequately solve their issues they decided to build one themselves. What were some of the moments when you realized what the software needed? Chad gives credit to his business partner DJ, who pointed out that what they needed was not just an inventory system but an operations platform with everything unified. What sort of problems did you have when you scaled and grew? They needed more investments than they initially thought What made you decide to narrow the vision for your software? Going after specialized expertise has tremendous value. At a Shopify conference and saw a presentation that made them realize that with an open API allowed people to build into their software, which would allow others to build into their platform and essentially do some of the work for them. What did you do to keep your family afloat while building Skubana? Chad is a first generation Amazon seller, which brings a lot of benefits. His store helped to fund him while he was building Skubana. He didn’t take a paycheck from Skubana for a long time. What difficulties did you face when starting the company and how did you overcome them? Getting people to believe in their software. He made a list of the top 10 ecommerce entrepreneurs he wanted to get involved and invest. After his first investor many others followed, and eventually he got 2 people from that top 10 list. What sort of questions do investors ask during the seed round? You will need to think through every aspect of your business logistics. One seed investor asked what’s happening with Chad’s other business and what his role in the new business was. Think through all the hard topics so that you have an answer. Have some proof of concept conversations to better ready yourself for the real conversations. Make a pitch deck, and send it out and ask for feedback. Build a relationship with potential investors. How has the business changed from the early days? The stakes are higher They have a bigger team They have a much better product They have better product market fit They have become more focused on what they are great at What advice would you give to entrepreneurs that are just starting out? Being able to find light in the dark times, and get through them helps you come out a better person. There is always room for the best on the open market. What works for one person may not work for you, follow your own rainbow. Find the people who have the problem your product solves. Resources: Chad@Skubana.com Websites: Skubana Data Automation Suggest a SaaS founder for the Automate, Delegate, Eliminate show at: podcast@dataautomation.com See omnystudio.com/listener for privacy information.
How on earth did Chad Rubin of ThinkCrucial and Skubana get to where he is now?Find out in this podcast, and tune into these other topics: - What’s stopping sellers from the results that they need to get to the next level?- Horror stories about Amazon restrictions and account shutdowns, and how to get out of them and prevent them from happening- Diversification tactics for marketplaces so you'll never get hurt by restrictions or account shutdowns- How to figure out where all of your buyers frequent so you can capture and convert them===================
Chad Rubin did not want to be an entrepreneur and did not want to be in the vacuum industry. Well, he successfully failed at both of those. Joining his parents' vacuum store in 2007, Chad saw the potential of online marketing and sales and decided to help move the business to e-commerce. But, as the business eventually took off, it became increasingly harder to fulfill all the orders, keep track of all the logistics, and properly scale the growth of his company. Seeing as there was no clear solution out there, Chad decided to create one. Skubana was born out of necessity, but now is a powerhouse that helps companies grow to their full potential with the tools they need. This is Chad's story, and his inspiration to keep fueling his passion. Check out more including the transcript at www.deathwishcoffee.com/chadrubin
“Everyone is researching a product, I’m telling you to research a problem,” Chad told me. Chad Rubin runs ThinkCrucial.com, a profitable e-commerce business that he’s built by selling products that solve a pain point for people. Every product follows a direct-to-consumer strategy that lets him source and sell in-demand products efficiently and inexpensively. Click here to download Chad's top tips for finding and sourcing direct-to-consumer products from this episode. Chad’s story began when he was laid off from his job on Wall Street. He started helping out at his parent’s vacuum shop, selling some of their inventory online. He came to the realization that the profit margins were being eaten up by intermediaries along the supply chain, so he decided to get closer to the manufacturers to make more profit per sale, while still selling at a competitive price. His first products, starting with what he knew, were vacuum filters. Once he had the blueprint down for selling at a higher margin than his competitors, Chad started sourcing new products to expand his product line, and he has an interesting and unusual way of finding product ideas. Tune in to hear Chad’s unique take on product research, what he calls the “anti-Amazon opportunity,” and some sneaky ways you can connect with expert manufacturers.
Hey everyone! In today’s episode, I share the mic with Chad Rubin, CEO of ThinkCrucial and Co-Founder of Skubana. Tune in to hear Chad share how he was able to build something to compete with Netsuite, how he manages to keep his remote employees organized and productive, and how he convinced his parents to create a website for their vacuum cleaner business. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu
Some sixty percent of people go to Amazon when they shop for a physical product. If you have one to sell and you're not on Amazon, this episode is for you. In today's product market every seller has got to learn the Amazon ecosystem. Today's guest is the person to turn to when looking to save, grow, and make more money on Amazon. Michael Zagare was doing something he hated for many years. He was ready for a change and finally sold his Physical Therapy practice and began dabbling in internet sales. Amazon FBA was a great fit. Mike now owns PPC Entourage and runs his own profitable Amazon business. PPC Entourage is an Amazon Seller software that analyzes all of your sponsored advertising data and then optimizes everything for you. Today Mike shares his insights from his own selling experience and from helping countless Amazon FBA sellers. Episode Highlights: When you should start optimization. Finding a niche in the marketplace and breaking in. Organic rankings versus paid rankings. Lowering ACOS with optimization. Your average ad spend. How to go about optimizing a paid spend. Sifting through the search terms in order to fine-tune your listing. How much data is needed to draw a good conclusion on a product's optimization. What to look for in opportunities to expand through optimization. Creative tips and strategies to use for sponsored ads. What Amazon sellers can implement today in order to start optimizing. Ways sellers can protect against the competition and dying out. Continual product development and brand building. The importance of the intellectual property portion of your products. Transcription: Joe: So, Mark back in the day … I could say that now because I have gray hair on my chin. Back in the day I learned Google Ad Words I used to spend a little bit of money and eventually grew it and grew it and grew it and grew it. It got to the point that I was spending $50,000 a week on Google Ad Words. I maxed it out and then you know just do that on a monthly basis. And I didn't take any courses and I should have. And I didn't hire any experts and I should have. And I didn't outsource it and I should have. Maybe they didn't exist, I don't know what the issue was, it was probably just inside my head. Today there's almost too many experts and in every possible category and some of them really just take your money. But you had someone on the podcast specifically talking about Amazon sponsored ads which if … folks if you've got a physical product and you're not selling on Amazon simply because you don't think you need to … I personally will not shop for anything other than on Amazon. I will go there first. If I can't find it there I think it doesn't exist. So, I think something like 60% of people looking for a physical product shop on Amazon. So, you've got to learn the Amazon ecosystem and sponsored ads and their marketing and things of that nature. And you had Michael Zagari is that how you pronounce his last name talking about this? Mark: Yes, that's right and he is an Amazon ads expert. And you're right back in my day I don't have the same gray hair mainly because I don't have a chin … I'm sorry a beard, I have a chin. Joe: It's very revealing about how you feel about yourself. Mark: Why do you think we've stopped the video? I have no chin. So, I had Michael on and you're right back in the day it used to be that you could setup campaigns with pretty much every advertising platform. Set them up run them and take a little bit to get them up and going but today really need to be an expert in each of these categories, each of these advertising platforms. Amazon is really no different than that. And what Michael does is he really helps people. He's developed a platform that people can use which will help manage their advertising platform through Amazon. Be able to identify those keywords that maybe they are paying for and add them to this negative keyword list to be able to make their ad spend a lot more efficient. In our conversation which … it's pretty funny actually, so he actually has an Amazon store and they sell litter boxes and other cat things and they're in the video which hopefully we'll get some clips up. That's a note to our editor Chris you've got to get the clips up. His cat was literally like walking around all over the chair behind him and everything else so very, very appropriate. We talked a little bit about the strategies that- Joe: I want to say “ah cute” but I'm not sure if it actually was. Mark: I made a joke that we developed into cat videos here at Quiet Light Brokerage just to get more views. We got over some of the strategies that he's employed over the years to be able to get some really crazy returns on his ad spend. And I don't want to quote them off hand, we'll let you listen to this because there are some solid numbers that he puts out and some solid techniques. We really talked about some other techniques that you can do to help out with your organic rankings as well on Amazon. So, anyone that's an Amazon geek or has a business or mobile business on Amazon put this episode on. We got somebody here who's doing this at a pretty high level and very interesting as far as adding that paid portion and maximizing that paid portion to your acquisition channels. Joe: I think you know even if you think you're an expert at it and you do pretty well listening to other folks that do things maybe just slightly differently in the next 30 minutes you maybe will pick up a nugget that will help boost one of your campaigns or decrease your CPA. Mark: All right Michael thank you for joining me. Mike: Hey glad to be here, what's up guys? Mark: All right let's go ahead and start with an introduction and I'm going to let you go ahead and do that like we usually do. Mike: Sure, yes. So, my name is Mike Zagare. I am a recovering physical therapist and I always lead with that because I was doing something from nine to five that I absolutely hated for many, many years. I love that it's helping out people but it was definitely not my passion or my dream job. I'm a thorough grade entrepreneur and I think that runs in my family. And I realized that as I was going through college that this is just like not what I want to do the rest of my life. So actually, my hair is starting to fall out and I kind of went through and was a physical therapist for 10 years. I started and sold a physical therapy home care practice in that time. Thankfully I no longer have that and I can focus now fulltime on Amazon. It has been an amazing journey along the way and a part of that journey was discovering how to build an Amazon business and how to scale that business and get as much traffic and eyeballs to our listings as possible. And that's why we started working with sellers to help that as well. To help them get as many [inaudible 00:05:31.8] for as sufficiently as possible to their listings. Mark: So, when did you start your first Amazon business? Mike: So, I started in 2015 and at the time I had a bunch of … I had a homecare business and I had a bunch of losing entrepreneurial ideas. Actually, the first time I dipped into Amazon it was started off as eBay and I realized well that's not something I can do full time; it's just too time consuming it's not scalable. And then I tried to do retail and online arbitrage. And if you guys have ever heard of that, it can be profitable but I think you really have to be in the right place at the right time and I had no experience. I ended up ordering hundreds and hundreds of the wrong units on my house and completely shut down the post office in doing that. So, like I really had the energy and the intensity but it really had to be channeled in something that was like … something where it was streamlined. Like Amazon FBA was perfect for me because you get to combine value creation and creativity. Create something that's really, really great and new to the marketplace and then it's much more scalable and it's like kind of out of your hands at that point once it gets to the FBA warehouse. Mark: Sure, so with retail arbitrage you're going out and you're finding this kind of products in other places, ordering them, and putting them into Amazon FBA, right? Mike: Yeah that's retail arbitrage. And online arbitrage is finding discounted deals on sites but then the problem with that is if a lot of people found the same deal. So, by the time you got your inventory over to Amazon your profit margins were gone and then you're left with a lot of inventory. So, I just felt like the model wasn't right for me and Amazon FBA was like lethal … definitely the way to go in terms of selling on Amazon. Mark: Sure, and we've had kind of a hierarchy here at Quiet Light as far as the businesses we like to see on Amazon that we consider to be most sellable with the retail arbitrage obviously being towards the bottom of that list because it really requires that special skill in being able to find products. And like you said the problem with that is there's a lot of arbitragers out there. They are looking for all the same opportunities. Everybody has the same equal opportunity for those and it can be pretty difficult to scale that. Not that it can't be done, I've talked to some people that are doing arbitrage at a really, really high level but it's pretty hard to transfer that as well. So when you're saying that you were doing Amazon FBA are you doing private label or did you create a brand and a product? What … where would you fall on that ecosystem? Mike: Yeah, I do private label and we have a brand that we're building. We sell cat products around litter solutions. We started there and basically, we started with one product that did really, really well and we found a niche in the marketplace, made it better, and then we just were the first ones to the market. And then we reinvested all that cash into other products based on the search term report. So basically, we got into the minds of people who are shopping for our products and you can see what they're actually looking for and what they purchased and sometimes it's not always the same thing. So, we would try to find the search terms that were similar to the products we were selling and then come out with those products because we knew that there was an audience there and we knew we could cross sell. And then it steamed rolled into that okay we have a bunch of litter solutions products, why not cat toys and why not this and why not hospitality item and now we're going to health and skin care as well for pets. So, it's just kind of branching out from there and now we have a brand and we're more focused in on building that brand. We have a community manager, we have all these different channels that we're engaging people on. We're getting Facebook groups, YouTube channels, stuff like that to really build up the brand which I know when you get to sell a business I feel like this is the secret sauce that people probably can utilize. Mark: Right and I would agree that brand … being able to have a good brand set up is towards the top end of that scale, right? So, the arbitrage is kind of at the bottom end because it's really, really tough to sell those businesses. It's really tough to transfer those businesses and a brand you obviously have a protection of the brand and the goodwill that comes with that. And even in the pet space too that's awesome man. I know we don't put up our full interviews anymore, we're hopefully going to putting up some clips but your cat is literally like obviously are behind you so. Mike: Yeah, I locked him in the room so he wouldn't make any noise but yeah, he's here and he's the inspiration behind the whole thing. It was me and him. I was a bachelor when the whole thing started and he's been the … he tests all the products so he's at [inaudible 00:09:39.3]. Mark: So, we're now devolving into the world of cat videos at Quiet Light Brokerage. Mike: There we go. Mark: In order to stealth views videos. All right cool so the heart of what I want to get to let's get into like the real meat and potatoes and that is paid product placement on Amazon. And I think there's a lot that we can really talk about here. And I want to start with just sort of the basics with this. And when I say that when I think about an Amazon business, when I know a lot of our buyers are evaluating an Amazon business they're going to take a look at its organic rankings in Amazon. Obviously, you want to have good organic rankings but there's also a really big role that paid placement can take in any Amazon business and especially from a buying opportunity being able to maximize that just in the same way that we would have organic rankings and Google versus paid rankings they are a little bit different they have different flavors too. I'd like to pick your brain for it in the next 20, 25 minutes here about that whole process of paid products within Amazon. So why don't we just kind of start there … what would you describe the difference and kind of the role maybe that a paid product placement on Amazon should take in an Amazon business? Mike: So, it really depends on your strategy. If you're going and you're launching a new product and you're trying to get of the best visibility on Amazon then paid advertising is the way to do it. You can get top line visibility right from the very beginning. And that's something that we've been really doing really well is because now we have an audience and we do paid advertising and we target people from our list over to Amazon and we have them purchase but we also use the paid advertising to supplement that. We love paid advertising because it gives us massive visibility for specific keywords. And we know what people are shopping for and for those specific terms we want to dominate the marketplace. We want to have what's called the sponsored branding ad which is the very top of the ad. We want to have a sponsored product ad which is basically an ad directly to our listing. And then we want to have the organic placement and we call that the swimming the competition approach. Because now we have a lot of visibility for our major keywords and if people see you two or three or sometimes four times because on sponsored branding ads you can have your image in there a couple of times then you're more likely going to get that sale. And the way we look into it is that we make sure that our … what we call the true ACOS which is the average cost of sale which is our ad spend is about 10% of our … [inaudible 00:12:08.7] margin is about 10%. And as long as that's happening we're cool with that. We want to get as much visibility and as much exposure to our brand as possible. So typically, what we look for is what we call an average cost of sale about 40% or less and then we scale at that level. And if it's affecting our account about 10% in total then we're cool with that. When it starts to get more than that then we start to optimize because there's a lot of ways … you can spend a lot of money on Amazon. You have to know how to optimize the right way otherwise you can lose your shirt. You have so many people on that site. And there's different ways to do that with keyword, bid traces, and negative exacts, negative phrases, that kind of stuff. Also sending traffic to the right listing. There're various things you can do but there's a lot to talk about so I'm interested to get into it. Mark: Well let's back up a little bit here because you threw out a couple of numbers here I just want to clarify here. So, it's a 10% into your margins so what do you mean by that? Mike: So, your ad spends, let's say you're spending $10,000 a month and you're making 100k a month then that's 10% percent right there. Mark: Okay and then you said 40% percent of ACOS. Mike: Yeah, so if you're spending 10k a month, let's say you're spending $1,000 on ad spend then you want to make the fourth … so basically the $2,400 you want to make 1,000. That would be 40% ACOS. So, it's 400 in ad spend to make a thousand return on ad spend. Mark: I got it. Thank you. Okay so let's start with just kind of the how this all works. How do you go about optimizing a paid spend because we get a lot of our buyers who … a lot of our listeners are buyers right? They're going to be inheriting a company that has an existing paid account or some paid advertising going on. Where do you start in that evaluation process to find out what you need to do to be able to optimize it? Mike: So, you start by looking at the search term report to see what people are actually searching for and how much the bid prices are. And there's a couple of different ways to optimize you can do on a keyword level. If a keyword is too expensive and it's really not … it's driving a lot of traffic but it's not doing it at a profitable level then that's just not a good thing. You want to start to lower down that keyword bid price to get a lower cost per click. And you really want to determine how many clicks it's going to take you to get that sale. And if it's too many clicks and your average cost per click is too high then you're simply … unless there's another advantage of getting that traffic, maybe you're getting a lot of return customer. You're selling sport supplements and you got to do 100% ACOS to get them in one time and have them come back again and again and again that would be a good idea of wanting to do that. You could be a little bit more aggressive but for somebody like me who sells cat products typically about 12 to 15% of our customers are return customers so we take that into account. But we try to keep it so that it's within our 40% ACOS because of that. And you have to tailor the keywords to make sure that they're not too expensive and that you're wasting all of your ad spend on keywords that are just draining your ad spend. Mark: Okay. All right so you start with a keyword report and then you look in to see what's driving sales right now, the cost, the areas that you could drive that down right? Mike: Yes. Mark: Okay and then where would you go after that? Mike: So basically, we'd start with the keyword report … search term report and then you would also find the search terms that are really, really not doing well at all. Some of them have zero like sales whatsoever but tons of clicks. And those are the ones that you want to start to do a negative exacter phrase on so that you can start to fine tune who's going to your listing and what you're paying for in terms of your ad spend. So, we use a tool inside of entourage called negative word finder which will tell you the words that are never … that have never been associated to a profitable sale. And you find those and you can do a negative phrase match which means any search term that the customer puts in you're not going to get that exposure to your listing and you're never going to get hit again. If you do it on a campaign level your entire campaign will be sensibly shielded from any time somebody types in that word. And then negative exact is like if you could take the exact search term that's not generating any sales and you could use that as a negative exact so that's why you're not getting any exposure to that that search term in its entirety. Mark: How much … this is exactly the same process that you would use with say Google Ad Words itself like you're taking a look to see what people are searching on, the stuff that's not really related or not really driving the traffic to a site, what have you driving conversions that's within the ad words world, how much data do you think you really need before you can start ruling out certain phrases or certain words and adding those negative words? How long do you have to let it run before you can really know and draw any good conclusions? Mike: There's a lot of factors that go into it; seasonality, how new the product is, is the listing seasoned. Because you can make some decisions early on where a listing doesn't have a lot of reviews and doesn't have a lot of questions that people could ask. People could ask questions on a listing so there's a lot of factors that go into it. Typically like a general rule of thumb it could be 10 clicks without a sale is when you start to make some adjustments and optimizations and that's to a really, really good well-seasoned listing. If it's earlier on then there could be a little bit more leniency in terms of when you start to optimize but really the fundamental thing is you have to have a really good listing. You have to have a solid product. You can't just sell a me-too product that's up there just competing based on price. It's got to have a really good high value to people who are searching for it. So, if you start with that then you can really get a better understanding of when you should start to optimize. But the rule of thumb is basically 10 clicks without a sale is when you would start to do some work. Or 10 clicks with a relatively high ACOS you would start to optimize that cost per click so that it's at a better cost … the bid price is better and not as expensive. Mark: Okay so in this case if we're evaluating a business for sale and taking a look at it one of the first things we'll be looking for that low hanging fruit of hey these guys are wasting money on their product sponsored listings spend right? They've got a lot of keywords that they're paying for. We've received 10 maybe 20 clicks we're not getting any sales from them and that cost is pretty high. So that seems like a pretty low hanging fruit there. When you're evaluating the campaign and let's say that it's pretty clean that way and looks like they're doing a decent job of going through and eliminating those nonproductive keywords, where do you look for or what do you look for opportunities to be able to expand a product that they currently have? Mike: So, there's a lot of opportunities when typically you can see keywords that are performing really, really well within the desired ACOS range. Meaning if you're … let's say you got an ACOS of 15% that means for every $15 you're spending you're making a 100. So, you may be missing out on some of the potential opportunity because your bid price is a little bit too low or Amazon doesn't really … maybe your campaign budgets are a little bit too low. So, you want to give Amazon more room to breathe. You want to basically tell them hey this works out for me you know I want to do this any time of the day. And you would then go ahead and optimize your keyword bid price and also raise your campaign budget so that you can get as much exposure to that opportunity as possible. And now it's a lot easier to see that stuff in bulk with software. You can see all of the individual keywords that are performing really, really well over a given period of time and where they really could use a little bit of a boost in terms of their ad spend. So, you can give that more love and then direct traffic there and then negate it elsewhere. Mark: Okay. Do you ever use paid sponsored listings for anything other than just the direct sales? I mean are there some more creative strategies that people can use with these campaigns to be able to maybe do some other parts of like with their organic rankings or other aspects of their account? Mike: There so many things you can do. Yeah, it's really exciting. There're different things that Amazon is coming out with. Now they just came out for sellers and sellers central sponsored brands, headline search ads. So basically, there's a big … there's a much bigger creative element to that and you can really brand to get massive exposure to your brand doing that. And if you've ever seen on Amazon they're very top ad when you go there. There's a [inaudible 00:19:53.2] to the left, there's a headline, and there's three product images and you can direct your traffic to a storefront which is basically your website on Amazon or you can direct it to a single list of items on Amazon. And there's a whole bunch of strategies to do that. Very creative headlines, you have to be really good at copyrighting, good main images, you have to connect the copy to the main image and to the three main products. It is very simple but I feel like there's a lot of opportunity and a lot of sellers really don't take the time to make a good headline. They just kind of put stuff up there and just kind of set in and forget it. And I think that's a really big headline. It also sets the stage for sponsored products and for organic visibility. It's like the first line of defense when people see your brand and then they see unsponsored products they may not want to click on it and they see you organically. And as long as your numbers are right we find that approach really sets stage for a sale. Mark: All right so you're talking about this again once you could be on multiple places so that people have those multiple touch points with you. Okay what are some of these other strategies? You said that there's lots of opportunities, I want to get in to one of these here and see something that the listeners can take away here as something that they could actually implement today. Mike: Right so if you have a brand I think the biggest opportunity is to dig into your search form report and actually find out what people are looking for. That has been the best opportunity there still that people just don't really dig into that as much as they could. So that's like instant intelligence as to what people are looking for and how you can build and expand your brand. The next opportunity I would say is to really dive into sponsored products and headline search ads because a lot of people … well there's opportunity moreso overseas now with sponsored products it's getting a little bit congested in the USA. Canada, UK, Germany, all of these overseas markets there's plenty of opportunity there. If you have a good product in the US that's an easy way to expand. We're getting better numbers over there in terms of our PPC recently as we are in the US. So that's a killer opportunity. And since the world is really open right now there's … the doors have come down. There's plenty of opportunity out there. But in terms of opportunity really coming up with creative ideas and creative products and really diving into that is the way to go in my opinion. Mark: Are you able to share any creative things that you've seen over the past six months? What's one of the most creative … obviously not explaining or giving away anyone's trade secrets here but what are some of the most creative things you've seen in the last six months? Mike: Yeah so, I like to build a listing that incorporates the entire product line. And this basically is you're getting … you're paying for traffic anyways, you're spending a lot of money to get your people to your site why not cross sell your other products, why not … and there's like five or six ways to do it within your listing that I think a lot of sellers aren't doing. You can have an image that has basically a visual of all the products in your line. A bullet point that explains that this is part of a product in your line. You can have a coupon that allows them to purchase another product in that line for a little bit less money. You could have what's called enhanced brand content now which shows the entire product line and has comparison charts with links to your other products and also you can link people to your storefront. So, I feel like that's the big play right now is to get traffic over but then really build the customer [inaudible 00:23:11.7] retarget them with emails and then get them on your sequence and then go from there. And then launching becomes very simple because you have this entire list. We did that process and we have about 7,000 new emails in one year which doesn't seem like a lot but these are customers who came to our site. They basically gave us their information, they registered for a coupon. They're loyal customers and now we're retargeting and also, they're part of our fanbase and we can grow at that rate. That would be a great thing for us. So that's one tip is to get more exposure to other products in your line. Mark: Okay let's talk a little bit about competition this is something that I hear from a lot of people that are looking at the Amazon space looking to possibly buy but aren't quite sure about it and their number one fear and even among sellers for that matter. What I hear is this kind of worry about competition and taking away from that share that maybe they've built up over the years. What are some ways in your opinion that sellers can start to protect against that slow believe that happens so often with product lines? Mike: Yeah it does happen it really does. I mean there's going to be competition within 60 months or less of whatever you're selling. That happens to us with all of our product lines and it's always been about reinventing and coming up with new stuff. If you're not reinventing I feel like there's the entropy is going to take place and that's just inevitable. Also, just keep in mind that Amazon consistently raises their fees. And then also from a PPC perspective there's more competition so the cost per clicks are going up not down. So constantly squeezing out that margin which is something that you have to be very mindful of. So, the protection mechanism that I feel is the best thing is your audience. If there's so many who is loyal to your product brand outside of Amazon … if someone loves you outside of Amazon they're going to come to Amazon to purchase your products even if it's a little bit more expensive. So, you can maintain your profit margins that way. The other thing is having … going where people typically don't go, so oversized items. Like really, really big items. People that are just usually scared away because the cost per unit to purchase that may be a little bit too expensive and basically there's a less … there's a bigger barrier to entry and it scares more people which I feel like is a bigger opportunity. So, if you combine that and even if you sell five or ten of those a day versus 100 widgets a dollar profit it just pays off that way. I think those are ultimately the mechanism to really scale. Mark: And those are things that we've been emphasizing for years. I'm glad that you said that because it makes me look smarter than I probably actually am. But these things, the less desirable is just one that we see you know not with Amazon businesses alone it's actually with any online business, right? The barrier to entry which might be a little bit scary from a buying standpoint. I remember we had a business that was selling a certification program and a lot of buyers are worried because they we're thinking I don't know anything about this how can I actually teach people how to get certified with it. Well you know what that's protection against competition. And so, when you get into that sort of less desirable niches where you have to solve a problem … and I think that's the big thing if you can figure out a solve a problem that problem is something other people are going to have to deal with as well. That's really key. And you're echoing as well with something that Chad Rubin from Skubana told me on the podcast several episodes ago and that is that continual product development. He made the point that Apple comes out with an iPhone every year and pretty much cars come out with a new car every year. It's not that the previous cars don't work well, they do. They could continue to just produce those ones but they want to create some new excitement among their consumers. And then finally get I know I'm literally just reiterating what you said but I think it's important to do so. Moving that brand so it's not just Amazon centric and dependent but creating that brand and kind of loyal customer base outside of Amazon as well. Mike: Yeah so … and one more thing I want to add to that is intellectual property especially at Amazon. I mean that we … I'll give you guys a quick story. So, we sell cat products and we started selling this cooling pad basically two summers ago. And it was a huge seller; a very seasonal item obviously but it was a huge seller. And then the next summer we got an email from a company saying that they had intellectual property rights to that thing. It basically kicked off everybody on Amazon and they are just doing … just normally you can't … now obviously we can't compete with them. And they're making so much money. So, if there is a product out there that you think is … and I've actually had trouble with this. I'm not … I don't have a lot of experience with this but I've never really come up with a product that is truly patentable but I feel like if there is something, some intellectual property you can get and you have something great on Amazon and there's no other competition because you're the only one man you do really well. Mark: Yeah and nobody thinks about the IP portion until it gets crowded right? I mean that's when you start thinking about IP. At first, it's like hey it's a big pie everybody can have some and then you're like why actually this pie is starting to get a little bit crowded. I'd like to be able to protect my slice. But you're right being able protect what you have through intellectual property is a really, really key thing to do and do it early as well. Mike: Oh yeah and then on Amazon it's almost inevitable you'll come up … there'll be people who will try to get your slice. I mean sooner or later and maybe from random countries and sometimes they don't always play the right way. So, it's important to make sure you have that in feel. Mark: Awesome. All right I feel like we could probably branch into another topic but then we would end up going completely off our existing conversation. So, I'm going to have us wrap up right there. I know that you also started PPC Entourage and that is to help Amazon paid accounts correct? Mike: Yes, it is, yeah. Mark: Okay do you want to tells us just a little about what you're doing over there? Mike: Yeah absolutely so in 2016 is when I … I started my business in 2015. 2016 I spent a lot of time with sponsored products and it was just a pain … it was great because we got a lot of visibility but it was frustrating because it just took forever to get it done. So basically, it's my first experience working with a software … a SaaS business and it has been an amazing experience. Basically, what we did is we made sure that everything that we did to scale our business could be done in like a fraction of the amount of time. So, if you're looking to get more exposure to your Amazon business, if you're looking to spend less on ad spend, if you're looking to optimize in a quick efficient way PPC Entourage can help you do that. Now we have bulk edit tools which allow you to look into campaigns … all of your campaigns all at once to see what those winners are. You can get more money and spend more money on those particular keywords and campaigns. And then also we have something called auto pile which is becoming much more intuitive. Basically, something that goes in every single night looks at your metrics looks at the settings that you place and make sure you calculated adjustments to your keywords so that you're not spending a ton of money on ad spend. It makes adjustments every single night. So that's one of the really cool, we also just launched Spotlight which is our headline search. Basically, our solution to headline search which allows you to create 27 different variations of headline search ads. Anyone who's on seller central knows it's one at a time. It's a huge pain in the butt. It takes forever but this allows you to find the best products. It allows you to find the best images. It allows you to find the best headlines. We have a headline creator. It lets you find 27 different combinations and you can slowly send them off to Amazon over time and then optimize those ads. So that's PPC Entourage and PPC Entourage spotlight and yeah, it's a growing business and we're so excited about where it can go. Mark: Awesome. Well thank you so much for coming on the podcast here and if anyone wants to reach you what's the best way for them to contact you? Mike: Sure, you can go to PPCentourage.com or you can also go and email me at mike@ppcentourage.com. Mark: Awesome. I'll include those links in the show notes. All of those will be at the bottom. Just scroll past the transcript and you'll be able to see it. Thank you so much for coming on and let's have you on again in the future. Mike: All right thanks. Take care Mark. Links and Resources: PPC Entourage Email Mike
After being let go from his comfortable Wall Street position during last decade’s recession, Chad Rubin turned his family’s vacuum company into the successful online retailer Crucial Vacuum, turning it into an eight-figure business in just seven years. He is also a top 250 Amazon seller and the co-founder of operations software company https://www.skubana.com/ (Skubana). On top of his business ventures, Chad is concerned with the environment and sustainability, planting trees to compensate for the paper used to make his companies’ air and coffee filters. In this episode, Chad discusses his path from Wall Street finance to ecommerce, the benefits of direct-to-consumer retail, and why mentorship is so important to him. Also: head over to the http://dowellanddogood.co/facebook/ (Do Well & Do Good Facebook community) to vote on which non-profits nominated by our guests should receive 10% of Dorothy’s agency profits. Show Notes: What is Chad most excited about in his life right now? Building his businesses, specifically Skubana. Why didn’t his parents’ brick and mortar vacuum business inspire him to become an entrepreneur? Parents lived beyond their means and were always struggling to pay rent while every other parent in town had successful careers in finance. How did he go from working on Wall Street to selling vacuum components online? Was overworked on Wall Street, and meanwhile parents’ company was walloped by Walmart. Started researching ecommerce and convincing his parents to sell their parts online. Eventually let go from his finance job, which opened him up to pursue online retail. What was Chad’s mindset when he was laid off? Was rattled because he had just proposed to his now-wife, but quickly took retraining and development classes. Saw an opportunity to help out his dad. Views being laid off as a blessing. What advice does Chad have to those who have been laid off? Hard to feel good in the moment, but you can start looking for opportunities that your job previously closed off to you. What beliefs about money did Chad’s family instill in him growing up? Parents were always preoccupied with paying the bills, which taught him the value of money. Still kind of paranoid about money, which is a good source of drive but can also cause anxiety in other aspects of his life. What has motivated Chad the most to achieve financial freedom? Initially he needed to pay rent and the bills, but also not wanting to replicate what it was like growing up. What’s one of the biggest misconceptions that Chad thinks young people have about achieving financial success? That you ever slow down; even successful entrepreneurs are always on the lookout for new avenues for success. Were there moments that Chad wanted to give up and go back to his old job? Yes, but they were only fleeting moments. Did Chad have to deliberately work on his mindset and stay positive? Yes, and he actually outsourced his warehouse division to cut down on personal and logistic stress. What is the common approach to selling on Amazon, and how does it differ from what Chad teaches in his book? Amazon marketplace has 2-3 million sellers, like a very large digital flea market; instead, Chad sold direct to consumer, cutting out the middleman. What are some similar direct-to-consumer companies? Warby Parker, Dollar Shave Club, and other common podcast advertisers. Does Chad think ecommerce is a good path for those looking to get out of the 9-to-5 rat race? And if so, how can they identify good opportunities in the marketplace? Understand that ecommerce is only 10% of all retail sales right now. There’s a lot of ground that can be capitalized on. If your venture does take off, you need to start working on your next before someone copies and improves on your current one. How has risk-taking played into Chad’s success? He has an appetite for risk, because...
Marketing Strategies Revealed in this Episode: How to add the Amazon sales channel Considering other retail sales channels Tools to manage multi-channel fulfillment and inventory Setting up the multi-channel eCommerce infrastructure
In this episode we chat with Chad Rubin and take a look how he makes over 40% of his revenue on over a dozen sites with only one full time member of staff. Need help with your Amazon PPC? GO HERE
Welcome to Episode 13. On today’s show I’m chatting with Chad Rubin the co-founder of Skubana, a platform that unifies your ecommerce operation and acts as the central nervous system of your Shopify stores operation. We discuss the fragmented solutions that have ruled the commerce landscape for so long. Many Shopify store owners have come to accept that stitching together software, public and private apps, running complicated workflows, and viewing inconsistent data is just part of doing business in ecommerce. Skubana unifies all the tools you need to run your business, automates all repetitive tasks, and even thinks for you about profitability, forecasting, and demand planning. See acast.com/privacy for privacy and opt-out information.
This week on the Ecommerce Braintrust podcast is all about software ecosystems on Amazon - a really interesting topic for sellers. Although there is a lot going on with Amazon Seller Central at the moment, the platform is still not easy to navigate and lacks a number of the features that many of the third-party software providers have developed lately. Some of the newer third-party software on the market interprets data, makes it user-friendly, and presents it in a way that's appealing to the user. Today we talk to Chad Rubin, one of the founders of Skubana, “the operating system of commerce”. Chad explains how this multi-channel inventory management system has really exploded in the last few years and has become incredibly helpful to the entire merchant ecosystem.Have you ever wondered how Amazon, with so much data and so many reference points, manages everything? Having a software system that can cope with all of it is vital, so Chad, with the help of a developer, created Skubana around the problems that he experienced as a Top 250 Amazon Seller. On the show today, Chad explains how Skubana can really help to alleviate many of the pain points that Amazon sellers experience, and he also talks about the future of Amazon software and what merchants can expect it to look like, going forward. KEY TAKEAWAYS Chad talks about the birth of Skubana and he explains the problems that it solves for brands. The type of company that Skubana is best suited for. Why Amazon approached Skubana to partner with them. Chad's experience in the Amazon app store. What Amazon has been like to work with, as a partner. The extent to which Chad thinks that Amazon will rely on third-party software developers to empower their sellers. The Amazon repricing tool is a very basic one. Some of the current tech gaps that Chad sees with selling on Amazon. The tech gaps that Amazon may try to fill with third-party vendors. Small features that Amazon adds to help other sellers to level up. Chad's thoughts, as a software developer, about why vendors are continuously ignored. How Skubana supports both 1P and 3P sellers simultaneously. What has been seen at Skubana around the adoption of seller fulfilled prime. MENTIONED IN THIS EPISODE Skubana's WebsiteChad's Email: chad@skubana.com Don’t forget to subscribe to our email list!
There is never enough time in the day. Imagine being able to automate, delegate, and get rid of the things you don't want to do. Then you can focus only on the work that interests you. Today on the show I chat with Chad Rubin, an ecommerce veteran. He runs an 8-figure ecommerce business called Think Crucial and he's also the co-founder & CEO of Skubana. Listen to learn how he's so productive while running two companies. Links: Wavebreak Skubana Think Crucial Cheaper Easier Direct (Chad's Book) Basecamp UpWork Listen on iTunes Get new episodes via email Learn more about Wavebreak Is bad email marketing holding your store back? Black Friday will be here before we know it. Now is the time to take your email marketing to the next level - before it's too late. At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond. Get your email marketing right before you miss out. Click here to learn more and schedule a call.
Todays Amazon Insights What's Chad's Story? What was Chad's largest challenges when getting started? When do you build an office with regards to team size? Why is Success not judged by the amount of employees? When do you pay yourself with your business? What is the Opportunity Cost? How do you build a $8m business with two people? What is the importance of systematising? How can you improve Current Products? What is Skubaba? What is the benefit of reddit and negative Amazon reviews? Check out on Linkedin Check out on Instagram Check out Skubana The post Interview with 7 Figure Chad Rubin on How He Build His Private Label Business and Skubana ALL-189 appeared first on FBA Allstars.
"So how do you win if you're doing what everyone else is doing? If we're all using Best Selling Rank or BSR, then everyone is always going to sell the same products and we're just flooding the market with all the same products. So we try to go where the puck is going and not where the puck is." - Chad Rubin of Skubana In our second 3 digit episode we have Chad Rubin of Skubana as our guest. "Chad Rubin of Skubana" is how I refer to him but he is so much more than that. He co-founded Skubana, a multi-channel inventory management software that we have been using for over a year now. He is a 7-figure seller who also runs the Accelerate Workshop, an exclusive one-day workshop for high-volume multi-channel ecommerce sellers. Like Kevin Stecko of 80sTees.com, Chad is one of those we jokingly call the "grandfathers of ecommerce" because he has been in ecommerce for a very long time. At the time there was an absence of good ecommerce tools, so to satisfy his own ecommerce needs, he created his own internal tools and shared them with the world, one of which is Skubana. In this episode we talk about a topic that is of crucial importance especially for those just venturing in ecommerce--how do you find profitable products to sell in a market that is already saturated? Many sellers do their research: they look at BSR and probably fire up Jungle Scout to judge profitability, and that could work, but people who do that usually end up selling "me-too products". That saturates the market even more and buries their products beneath thousands of similar others. Chad has a solution. He doesn't want to do what everybody else is doing; he instead focuses on what people are actually looking for but which Amazon does not have yet. He explains how he does this in detail and provides some examples in our conversation. We also covered other topics, including: How to prevent being copied on Amazon How he had his business audited, not for selling purposes, but to increase profitability The systems he put in place to run his business efficiently with just one employee Lifetime value of a customer Amazon's A9 algorithm and ways to rank higher The importance of conversion rate The Accelerate workshop This is a fully packed episode with actionable advice and lots of resources and software recommendations. We've compiled the links below so you can easily check them out. Resources mentioned: AsiaInspection Stamped.io EcomCrew Podcast Episode 35: Chad Rubin on the Development of Skubana Crucial Vacuum Think Crucial Accelerate Workshop Shopify apps he is using: Bold Brain Bold Tiered Pricing Bold Upsell Webinar: International Selling Secrets Direct From Amazon For Maximum ROI on International Marketplaces That's episode 101 guys! We hope you find Chad's valuable actionable advice useful in your own business. If you do and you enjoyed this episode, we'd really love it if you'd leave us an honest review on iTunes. That will help us in our rankings and discoverability so we can reach more ecommerce entrepreneurs out there. As always, thanks for listening. Until the next episode, happy selling!
Listen on Stitcher Listen on iTunes On today's show, Mark shares a conversation that he had with Chad Rubin. Chad is a very large Amazon seller and the founder of Skubana which automates inventory for ecommerce stores. Inventory management is critical when selling a business. We talk about finding the parts of your business that are a grind and then figuring ways to make those things easier. We also talk about how to grow an Amazon business the right way. Chad sees a lot of big stores and sellers, so Mark wanted to delve into the habits Chad has seen from these higher end sellers. Where are they putting their time, and how are they automating and delegating? We also talk about private label products, how much time should be put into product creation, and how much work do you have to do after purchasing an Amazon ecommerce business. Episode Highlights: Chad started selling online in 2007, and now he has created software to manage and automate his business. Chad used to have 30 employees and now he only has 2 employees thanks to Skubana. Chad has 950 skews. Other brands will copy and replicate your process. You have to continue creating useful products. When buying an Amazon business look at the cost of the sale, trends, a revenue analysis, and market conditions. When Chad started he was a reseller. He wondered what value he was adding, so he built his own brand. There is a difference in competency between being a private label brand and being a reseller. To understand demand is go to Amazon and search for what people are searching. Skubana is a good fit for larger scale more complex Amazon businesses. If you have a large business, your time is better spent having a good system and working on strategic moves and finding skews. Bundle like items to increase your average order value. There is also a ton of marketshare off of Amazon. People need to stop and see other channels. Think about the big picture and off Amazon growth and diversification. Your own website can be your second biggest channel. Some people start search on Amazon and Google and now facebook. It's important to pick the right channel and social channel for the market you are targeting. Resources: Ecommerce Renegade Prosper Show Chad Rubin LinkedIn Crucial Vacuum Chad on Twitter @EcommRenegade Cheaper Easier Direct: How to Disrupt the Marketplace and Create Your Own E-Commerce Empire Skubana
Chad Rubin went from being laid off from his Wall Street job during the economic meltdown in 2008 to founding two 8-figure businesses in the e-commerce field. In the special episode, you’ll hear an excerpt from an interview conducted in person at a Rise25 retreat about Chad’s entrepreneurial journey and the software he created that […] The post Chad Rubin | How to Build 2 8-Figure Companies appeared first on Smart Business Revolution.
Dubbed the "eCommerce Renegade" Chad Rubin is the author of the book Cheaper, Easier, Direct and is one of the top 250 Amazon Sellers in the world. With over 2 million sellers on Amazon worldwide, cracking the top 250 is no small task. But that's not Chad's only day job. He's also the CEO of Skubana, a multi-channel inventory management, and ERP software. Chad brings a wealth of knowledge on what it takes to build a brand and succeed on Amazon and other marketplaces. You'll love his story and we dive into some very practical and helpful stuff including: - How to build a brand selling on marketplaces - How to become a top 250 seller on Amazon - Should you work with Amazon as a Marketplace Seller (3p) or Selling direct to Amazon (1p) or both? - How to drive traffic and increase conversions on Amazon - and is enhance brand content worth the effort. - How Echo devices and voice search will impact Amazon sales - Biggest mistakes you see sellers making on Amazon - Plus more!
Today we have Chad Rubin, disruptor, CEO of Think Crucial and Skubana. He's an investor, author, and dropper of gold nuggets helping sellers tune out the noise. Skubana solves the most serious problems of order processing and inventory management that cause millions of dollars in losses for e-commerce sellers every year. The result is an e-commerce acceleration platform that has invented a categorically new breed of product: an enterprise-grade, all-in-one cloud portal scalable enough to accommodate small, medium AND enterprise e-commerce companies, all for a fraction of the cost. Here’s a glimpse of what you’ll learn: [0:35] Jeremy’s introduction to his guest, Chad Rubin. [1:00] Biggest tip from Chad to increase sales. [1:30] What issues does Skubana solve? [2:00] The biggest mistake ecommerce entrepreneur make. In this episode… Most business leaders are always on the lookout for tips to increase sales. Depending on the leader you ask, you’ll get a wide range of responses. On this episode of Inspired Insider, you’ll hear from Skubana co-Founder Chad Rubin. Chad encourages e-commerce leaders to sell across multiple channels. Don’t get SO focused on channels like Shopify or Big Commerce that you neglect connecting with retailers like Amazon, WalMart, Sears, and others. Chad is convinced that selling across multiple channels is the way to win in the e-commerce marketplace. To hear more from Chad, make sure to listen to this episode! The unique solution that Chad’s company, Skubana brings to the table is to provide sellers something they’ve never had or experienced before, a centralized platform. They want to empower sellers to sell across multiple channels. Their services seamlessly sync your inventory so when you sell a product on one channel, it updates your inventory availability across all your other sales channels. If you’d like to hear more about the services that Skubana provides and how they can help leaders like you, make sure to listen to this episode of Inspired Insider! One of the biggest mistakes that Chad has observed e-commerce leaders make over the last couple of years is an aversion to Amazon. Because it’s so massive and intimidating, many leaders resist any opportunities to partner with Amazon which ends up hurting the smaller businesses in the long run. Chad encourages e-commerce leaders to quit turning down opportunities to work with Amazon and embrace the possibilities for growth and expansion that are possible in a collaborative relationship with Amazon. If you’d like to hear more insights from Chad, don’t miss this episode of Inspired Insider! Resources Mentioned on this episode Skubana Chad’s LinkedIn page: linkedin.com/in/chadrubin Chad’s Twitter page: twitter.com/EcommRenegade Shopify Big Commerce NewEgg WalMart Amazon Ebay Sears Sponsor for this episode This is part of the Skubana Ecommerce Mastery Series where top Sellers and Experts teach you what really works to boost your ecommerce business. Skubana is a platform to manage your entire ecommerce operation. Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.
Chad Rubin builds e-commerce businesses. Fresh out of college and Wall Street, he took his family vacuum business online and built his own direct to consumer e-commerce business called Crucial Vacuum. He grew it from 0 a $20 million dollar valuation in just 7 years. He also happens to be a top 250 Amazon seller. Unsatisfied with existing ERP software, he co-founded Skubana with DJ Kunovac and built one of e-commerces hottest operational softwares. Skubana is the only software that you'll ever need to manage and accelerate the growth of your e-commerce business. It is beautiful, intelligent, and highly intuitive and incorporates every feature imaginable to drive your future success. So how did he get here? And how does he manage multiple businesses? Find out in this candid interview... — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: Chad's mindset for success How Chad grew his businesses to $10mm with only two employees Why you should shop the competition And many more golden nuggets of success wisdom Links: Chad's book: "Cheaper Easier Direct" Skubana Crucial Vacuum Think Crucial Recommended Reading: "Virtual Freedom" Recommended Reading: "Essentialism" Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
The Top Entrepreneurs in Money, Marketing, Business and Life
Chad Rubin. He builds e-commerce businesses. He owns a direct consumer e-commerce business called Crucial Vacuum and grew it from zero to a $20 million valuation in 7 years. He happens to be a Top 250 Amazon Seller. He co-founded Skubana with DJ Kunovac and built one of e-commerce’s hottest operational software. Skubana is the only software that you’ll ever need to manage and accelerate the growth of your ecommerce business. It’s beautiful, intelligent, and highly intuitive and it also incorporates every feature imaginable to drive your future success, especially in ecommerce. Famous Five: Favorite Book? – Virtual Freedom What CEO do you follow? – Gary Vaynerchuk Favorite online tool? — Trello or Asana Do you get 8 hours of sleep?— Yes If you could let your 20-year old self, know one thing, what would it be? – Go after passion and change a major in college Time Stamped Show Notes: 01:28 – Nathan introduces Chad to the show 02:17 – Chad shares how he made the zero to $20M valuation for Crucial Vacuum 03:48 – Chad shares what he thinks is Walmart’s biggest mistake 04:27 – Skubana is making 50,000 orders a month 04:47 – Chad shares a mistake he made and how he lost money 05:08 – Chad had to minimize his headcount from 20 employees to 2 05:40 – Skubana is a SaaS business 06:00 – Number of customers that Skubana is currently serving 06:46 – Skubana’s pricing: 07:07 – Minimum of $999 a month 07:10 – Pricing is customized and is based on users 07:34 – Average RPU 08:00 – MRR 08:05 – Skubana did a seed round 08:41 – Raised 880,000 on the first seed round 08:45 – Chad put in $1M 08:59 – James Thompson is one of Skubana’s investors 09:43 – Chad messaged 10 people that he looked up himself to try and get them involved 10:10 – Chad starting building Skubana for 3 years and it just went live last year 10:29 – Chad raised the $880K when they had the prototype 11:15 – First year revenue 12:30 – Chad wanted Skubana to be available for everybody 12:40 – When Chad raised their pricing, a lot of their customers churned off 12:53 – Skubana is not an entry level software 13:27 – Chad individually called customers to inform them about the increase in pricing and they got emails too 14:12 – Most of Skubana’s RPU growth is coming from new customers 14:27 – Chad shares how people find Skubana 14:48 – Chad wrote a book and hit #7 bestseller 15:22 – Chad has a subscription list from their blog because they’re adding value 15:45 – Number of people on their list 16:22 – Skubana is pairing with other companies for a win-win sale 17:30 – Chad cares more about the quality of the customers as opposed to the quantity 18:05 – Chad shares about the successful webinars he held for certain companies 19:00 – Chad spends a lot of time guest blogging 19:25 – CAC is currently zero 21:20 – Team size 21:40 – Total overhead cost 22:00 – Team location is in NYC and New Jersey 22:10 – Chad is still thinking of raising another round 22:29 – Chad wants to raise $1M 23:30 – Connect with Chad through Youtube, Twitter and his email 25:10 – The Famous Five 3 Key Points: Mistakes happen for us to LEARN from it. Make your product KNOWN to the public at low costs by INCREASING your online presence. Need direction? Go hard after your passion! Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences Youtube – Chad’s business Youtube channel Chad@Skubana.com – Chad’s email address @Ecommrenegade – Chad’s Twitter handle Show Notes provided by Mallard Creatives
Do you want to discover what steps to take to automate your business processes and get more done with less employees? In this interview, Chad Rubin CEO of Crucial Vacuum reveals how he is able to Run a Fully Automated 8-Figure eCommerce Business with only 2 employees! In this Episode You will Discover: Why Chad […] The post How Chad Rubin is able to Run a Fully Automated 8-Figure eCommerce Business with only 2 employees! appeared first on SweetProcess.
Every private label seller has dreams of their business going big. But very few think as big as what actually happened for Chad Rubin. Chad’s private label success forced him to create an amazing software solution for his biggest problems. You’re going to hear Chad’s story from the beginning until now - how he built an amazing private label business on Amazon, grew it to monstrous proportions, and then pivoted to create a software that is now leading the way in the ecommerce space. Great ways to discover product ideas that actually sell. One of the most difficult aspects of building an Amazon private label business is finding that perfect product that sells - and continues to sell. Chad Rubin says that those kinds of products require a lot of research into the market it will be serving. You’ve got to make sure that you’re actually meeting a real life need to ensure that there will always be a market for the product so you’re not left with a huge investment that never pans out. You can hear Chad’s advice for finding those kinds of products on this episode. Come up with an idea that solves a specific problem. You can’t expect to jump on Alibaba and choose the first product that looks like it might sell. You’ve got to find one that truly meets a need that consumers are willing to pay to have solved. Chad Rubin’s formula for private label success starts there. He suggests that you look at your own life - at the problems you face and the things you wish were different - and let those frustrations inspire you to create products that solve those problems. If you have the problem, you can bet thousands of others do too. Find out how Chad goes about his own product discovery on this episode of The Amazing Seller. Come up with an idea that has to do with something you love. Many private label sellers fade away over time because they start selling a product they think will be successful, but it’s not something they personally have an interest in. Chad Rubin says that long term success requires that you’re working on something that you actually enjoy or have interest in. When you’re passionate about the products you sell you’re going to be much more motivated over the long haul and will be able to persevere to see your business thrive. If you want to be inspired by an incredible story you’ll want to hear this episode. Choose a product that doesn’t get you stuck in one narrow niche. Successful private label sales depends on building a brand, not just selling one popular or in-demand product. When you only have one product you get stuck in a one dimensional place where it’s hard to branch out and create secondary streams of income for your business. Chad Rubin suggests that you start out with an eye toward building a brand that can span many different niches of products. That way you’re able to pivot more easily, add complementary products to your product line in a natural way, and maximize your potential to cross sell to your existing customer base. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:04] Scott’s introduction to this podcast episode. [1:46] An iTunes review left recently (leave your review over there, too!). [3:24] The upcoming workshop! [4:24] Scott’s introduction to Chad Rubin and the beginnings of his story. [6:42] How Chad recommends someone get started when looking for products. [8:19] Why Chad focuses on products that bring innovation to the market. [9:18] The way that Chad began selling his inventory on Amazon. [10:55] How Chad pivoted his business to service existing brands. [13:27] The places Chad gets his product ideas. [15:26] Chad’s recipe for e-commerce success. [17:30] The value of making sure your products are on more than one channel. [18:58] The process to getting products listed on Wal-Mart. [24:31] Choosing a brand that doesn’t get you stuck in one small niche. [28:28] Is Alibaba the best place to find a good product? [32:10] A big rookie mistake Chad made when he began. [34:19] The way Chad fulfills his orders. [36:19] How Chad created his own software to solve a business problem. [38:30] Chad’s book: Why he wrote it and what it’s about. [41:23] What Chad says to those just starting out. RESOURCES MENTIONED ON THIS EPISODE www.TheAmazingSeller.com/workshop - get on board now! Terapeak Google Keyword Planner Anker Skubana BOOK: Cheaper, Easier, Direct
Our guest today is Chad Rubin, the co-founder and CEO of Skubana. Chad shares with us how he and his business partner developed Skubana. Skubana is an All-in-One E-Commerce Operation software. It allows Amazon sellers and other e-marketplace sellers to run their business from one central location without tons of employees or software costs. During the show today Chad tells us about his background and how Skubana has changed the way e-commerce get done. He offers his insight on the future of Amazon and how the Chinese market is going to change things. There is a ton of great information on today's podcast. Some of the topics we cover are: Chad's background on Wall Street and Crucial Vacuum How multiple softwares can get expensive and useless The ups and downs of running a warehouse Working with Wal-Mart.com and Jet.com How e-commerce is like Monopoly Chad's opinion on the future of marketplaces How ecommerce has embraced “Amazon-faction” Also today Chad is offering to give a free copy of his book Cheaper, Easier, Direct to our listeners. Plus anyone needing referrals to 3PLs can e-mail Chad at chad@skubana.com. Resources Mentioned Today: Colorit Cuttingboard.com Skubana Amazon Cheaper, Easier, Direct, by: Chad Rubin and Frank Turner Jet.com Crucial Vacuum If you have any questions or anything you'd like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Today I have Chad Rubin with me on the show. Chad is an ecommerce veteran who has been selling online for quite some time. He’s the founder of Crucial Vacuum which is a company that is worth 20 million dollars with only 2 employees. He’s also the creator of Skubana which is software that will pretty much manage your entire ecommerce operation. What You’ll Learn How Chad got into ecommerce and why he decided to sell vacuum filters. The challenges of selling on his own site. How he exponentially grew his business by leveraging other marketplaces. How he established a […] The post 117: How To Create A 20M Dollar Company With Only 2 Employees Selling Vacuum Filters With Chad Rubin appeared first on MyWifeQuitHerJob.com.
7 years ago, right in the heat of the 2008 recession, Chad Rubin took over his parents' failing vacuum brick and mortar business and converted it to an Ecommerce and Amazon Private Label business called Crucial Vacuum selling own-branded vacuum spare and accessories such as: vacuum bags, vacuum rollers, vacuum hoses, vacuum filter and vacuum belts. Over time, he has turned Crucial Vacuum into a leading brand in the Vacuum parts and accessories space largely through his Amazon stores in the US, Canada, UK and Germany.Where they currently rank number 1 in the vacuum accessory space and are amongst the top 300 sellers on Amazon.com (they ranked #298) and top 1000 Amazon Worldwide sellers (they ranked #540). Chad's entrepreneurial eyes have more recently spotted the absence of a cost efficient all-in-one backend SaaS solution for multi-channel sellers. Realising this gap, he went on to co-found Skubana, a cloud-based multi-channel solution that focuses on backend processes in order fulfillment such as: printing shipping labels, stock and inventory management, warehouse replenishments connected to front end order management systems and SKU profitability analytics. Chad and I had a conversation lasting well over an hour about scaling an Amazon business and the need for a solution like Skubana when scaling an ecommerce business. Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.
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