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Lesley Hensell is co-founder of Riverbend Consulting, whose 85+ employees solve problems for e-commerce sellers. Lesley oversees Riverbend's service team, and she has personally helped hundreds of sellers get their suspended Amazon accounts and ASINs back up and running. She has been an Amazon seller for more than a decade. lifelong Longhorns fan, Lesley earned a bachelor's degree in journalism andan MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallie's Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of testing products sold on AmazonTypes of testing required for different product categoriesCommunicating with Amazon when disputing testing requirementsCosts associated with testing and using recommended labsReview manipulation issues and tactics leading to account suspensionsMarketing practices and review manipulationAppeal process for Amazon suspensions and dispute-only appealsChallenges and frustrations of dealing with Amazon account suspensionsEscalating issues to Amazon's executive seller relations teamRecommendations for influential books, productivity tools, and individuals in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Lesley Hensell, co-founder of Riverbend Consulting, about Amazon account protection and suspension recovery. They discuss the importance of product testing, the risks of review manipulation, and the complexities of Amazon's enforcement process. Leslie advises on how to escalate issues to Amazon's executive team and the value of expert assistance. She also shares recommendations for books, tools, and influencers in the e-commerce space. The episode concludes with information on how to contact Riverbend Consulting for help with Amazon account issues.Here are the 3 action items that Josh identified from this episode:Action Item#1 Prioritize Product Testing Compliance: Ensure that all necessary testing documents, especially for products related to children, babies, ingestibles, and topicals, are readily available. Action Item#2 Exercise Caution with Review Practices: Understand the risks associated with review manipulation tactics, such as friends and family reviews, inserts, super URLs, and chatbots. Action Item#3 Seek Expert Assistance When Needed: Recognize the importance of seeking expert help, especially when facing account violations or dealing with Amazon's enforcement processes. Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comRiverbend ConsultingAmazon IncubatorWish with WingsHallie's Heroes on InstagramFTC lawsuit against AmazonEPA consent decree with AmazonCPSIA testingREACH testingAmazon's Appeal ProcessRescue Time
When Lesley Hensell's oldest son was diagnosed with autism, focusing on him became a priority. Deciding to quit her job, Lesley found a way to supplement her lost income by pivoting from marketing consulting to online retail, a change that led her down an unexpectedly successful path. Lesley is the co-founder of Riverbend Consulting, whose 85 plus employees solve problems for e-commerce sellers. Lesley oversees the Riverbend service team, and she has personally helped hundreds of sellers get their suspended Amazon accounts and ISINs up and running. She has been an Amazon seller for more than a decade. And her new book is the Amazon Incubator: Grow Your Business or Hatch a New One. Lesley earned a bachelor's degree in journalism and an MBA from university of Texas at Austin. She volunteers for A Wish With Wings, a wish granting organization for little Texans with life threatening conditions and serves on the board of directors for Hallie's Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses. What You Will Hear in This Episode: 1:31 Lesley's personal story 5:46 Challenges and lessons 10:28 Amazon strategy and skill set for success 17:26 Suspended accounts, Amazon ads, algorithms, editor's picks and Amazon's choice 25:21 What people don't know about being a seller on Amazon 33:15 Testimonials and verified reviews Quotes “I had to really learn to take joy in the small accomplishments that we had as a family.” “As a seller, one of your top goals is to develop a good BSR or best seller rate.” ”What people don't realize is that you make or lose money at the moment you buy your inventory….Make sure the item is profitable first that is the number one thing you can do to Set yourself up for success because if you overpay when you purchase the product, there's just no way to recoup that money.” Mentioned: LinkedIn Facebook Instagram RvierbendConsulting.com The Amazon Incubator eConnect with Bonnie Gendered Ageism Survey Results Forbes article 5 Tips to own the superpower of your age IAMMusicGroup Purchase my book Not Done Yet on Amazon: If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review.
Lesley Hensell shares her journey of how she got into selling on Amazon and how it helped her support her son's special needs education. She started by homeschooling her son and selling on Amazon to cover the costs. Eventually, she turned her consulting background into a business helping other Amazon sellers. She also wrote a book called 'The Amazon Incubator' to provide a legitimate guide for those interested in selling on Amazon. Lesley discusses the evolution of Amazon and the challenges and opportunities it presents for sellers. She shares her favorite strategies for sourcing inventory and highlights the importance of treating Amazon selling as a legitimate business. Lesley Hensell discusses her experience as an Amazon consultant and the challenges of being a female leader in a male-dominated industry. She shares insights on how to involve children in the business and teach them about entrepreneurship. Hensell also talks about the impact of AI on the e-commerce industry and the importance of understanding Amazon's internal processes. She emphasizes the need for credibility and clear communication in the consulting field. Lesley Hensell is co-founder and co-owner of Riverbend Consulting, where she oversees the firm's client services team. She has personally helped hundreds of third-party sellers get their accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to advise clients on profitability and operational performance. She has been an Amazon seller for almost a decade, thanks to her boys (18 and 12) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned a bachelor's degree in journalism and an MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallie's Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses. Book Recommendation: The Amazon Incubator: Grow Your Business or Hatch a New One. Get in Touch with Lesley: Riverbend Consulting Book Landing Page: The Amazon Incubator - Riverbend Consulting Facebook: Lesley Hensell | Tinton Falls NJ | Facebook Instagram: Lesley Hensell Demond (@lesleyhensell) • Instagram photos and videos LinkedIn: (4) Lesley Hensell | LinkedIn Riverbend Consulting: Amazon Account Reinstatement | Riverbend Consulting
In this episode of "Grow a Small Business," host Troy Trewin interviews Lesley Hensell co-founder Riverbend Consulting shares her journey from starting with a team of 4 to scaling to nearly 100 employees. She highlights the firm's impressive 327% revenue growth and its role in solving complex issues for Amazon sellers. Lesley discusses the tools and strategies that contributed to their success and offers insights into navigating rapid business growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Lesley Hensell, the hardest thing in growing a small business is managing payroll and scaling effectively. She emphasises the challenges of balancing increased costs with revenue growth and the complexities of hiring and maintaining a team while ensuring consistent cash flow. What's your favourite business book that has helped you the most? Lesley Hensell's favourite business book that has helped her the most is Deep Work by Cal Newport. She also recommends Newport's other works, including Digital Minimalism and A World Without Email, for further insights on productivity and focus. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Lesley Hensell recommends Cal Newport's podcast, which complements his book Deep Work. She also suggests using productivity tools like RescueTime and ClickUp to help manage time and tasks effectively. What tool or resource would you recommend to grow a small business? Lesley Hensell recommends RescueTime for tracking time spent on tasks and improving productivity, and ClickUp for managing projects and workflows efficiently. What advice would you give yourself on day one of starting out in business? Lesley Hensell would advise herself on day one to accept that things won't always go as planned and that's okay. She emphasises the importance of adapting to unexpected challenges rather than sticking rigidly to preconceived plans. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success isn't a destination but a daily journey of serving clients, team members, and family – Lesley Hensell Use your happiest clients as a source of referrals; they're your best advocates – Lesley Hensell Embrace unexpected paths; they often lead to the most rewarding destinations – Lesley Hensell
Have you ever wondered how targeted Amazon strategies can make your book a bestseller?This week's guest expert is Lesley Hensell, an expert in Amazon selling and co-founder of Riverbend Consulting. She shares invaluable insights on leveraging Amazon's platform to maximize your book's visibility and sales.From selecting the perfect categories to mastering SEO, discover the key strategies to improve your book's ranking and reach the right audience on Amazon. Understanding these dynamics can be a game-changer for your book marketing efforts.Key Takeaways:Importance of Categories: Choose categories and subcategories to boost your book's visibility and increase your chances of becoming a bestseller.SEO Strategies: Learn how to optimize your book for Amazon and Google searchTargeting the Right Audience: Market to a specific audience rather than everyone. This approach can boost sales.Reviews and Distribution Cautions: Learn why quality reviews matter, how compensating for reviews can backfire, and the importance of having contingency plans beyond Amazon for book distribution.Amazon Advertising: Use PPC campaigns to improve your best seller rank during sales or price drops without losing money.Tune in to uncover the secrets of using Amazon to take your book marketing game to the next level.*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish andsell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free! ************************************************************************
“Amazon really did solve a lot of problems for my family, so I'm a big believer it can solve problems for a lot of other families too.” – Lesley HensellToday's featured author is a mompreneur, wife, eCommerce expert, tough stuff handler, and co-founder of Riverbend Consulting, Lesley Hensell. Lesley and I had a fun on a bun chat about her book, “The Amazon Incubator: Grow Your Business or Hatch a New One”, her journey from selling on Amazon to establishing a consulting firm, and more!!Key Things You'll Learn:What inspired Lesley to become an entrepreneurWhat is Amazon Jail and how Lesley helps entrepreneurs get out of itSome of the challenges sellers face in the e-commerce landscapeHow her book came to be and the content creation process for finishing itLesley's Site: https://riverbendconsulting.com/Lesley's Book: https://a.co/d/0fY7OL2TThe opening track is titled "Heatsource" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. https://marcusd.net/Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou Might Also Like…Ep. 509 - "Exit Rich" With Michelle Seiler Tucker (@MSeilerTucker): https://www.goingnorthpodcast.com/ep-509-exit-rich-with-michelle-seiler-tucker-mseilertucker/Ep. 806 – Big Bet Leadership with John Rossman (@johnerossman): https://www.goingnorthpodcast.com/ep-806-big-bet-leadership-with-john-rossman-johnerossman/#Bonus Host2Host Ep.– “Success Happens When You Learn & Act” with Shaahin Cheyene (@shaahincheyene): https://www.goingnorthpodcast.com/bonus-host2host-ep-success-happens-when-you-learn-act-with-shaahin-cheyene-shaahincheyene/Ep. 614 – “Serve No Master” with Jonathan Green (@ServeNoJonathan): https://www.goingnorthpodcast.com/ep-614-serve-no-master-with-jonathan-green-servenojonathan/Ep. 601 – “Cash Flow Mojo” with Vickie Helm (@Vickie999): https://www.goingnorthpodcast.com/ep-601-cash-flow-mojo-with-vickie-helm-vickie999/#Host2Host Bonus Ep. - “Innuendo City” with Michelle Nedelec (@michellenedelec): https://www.goingnorthpodcast.com/host2host-bonus-ep-innuendo-city-with-michelle-nedelec-michellenedelec/Ep. 400 – “How to Become a Multimillionaire, but Not Act Like It” with Tom Antion (@TomAntion): https://www.goingnorthpodcast.com/ep-400-how-to-become-a/Ep. 493 – “The Three R's of Business Growth” with Edwin Dearborn (@edwindearborn): https://www.goingnorthpodcast.com/ep-493-the-three-rs-of-business-growth-with-edwin-dearborn-edwindearborn/Ep. 373.5 – “Business Secrets for Walking on Water” with Frank Zaccari (@FZaccari): https://www.goingnorthpodcast.com/ep-3735-business-secrets-for-walking-on-water-with-frank-zaccari-fzaccari/Ep. 488.5 – “Create, Innovate & Dominate” with Tracy Hazzard (@hazzdesign): https://www.goingnorthpodcast.com/ep-4885-create-innovate-dominate-with-tracy-hazzard-hazzdesign/277 – “Entrepreneurs Rocket Fuel” with Kimberly Hobscheid (@EntrepreneursR4): https://www.goingnorthpodcast.com/277-entrepreneurs-rocket-fuel-with-kimberly-hobscheid-entrepreneursr4/Ep. 479.5 – “How Entrepreneurs Can Be More Productive, Make Better Decisions, & Increase Their Bottom Lines” with Belinda Ellsworth (@stepintosuccess): https://www.goingnorthpodcast.com/ep-4795-how-entrepreneurs-can-be-more-productive-make-better-decisions-increase-their-bottom-lines-with-belinda-ellsworth-stepintosuccess/261.5 (Host 2 Host Special) – “The Outsourcing Playbook” with Kris Ward (@krisward): https://www.goingnorthpodcast.com/2615-host-2-host-special-the-outsourcing-playbook-with-kris-ward-krisward/
Lesley Hensell is co-founder of Riverbend Consulting, whose 85+ employees solve problems for e-commerce sellers. Lesley oversees Riverbend's service team, and she has personally helped hundreds of sellers get suspended Amazon accounts and ASINs up and running. She has been an Amazon seller for more than a decade. A lifelong Longhorns fan, Lesley earned a bachelor's degree in journalism and an MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallie's Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Lesley Hensell: Website: www.riverbendconsulting.com Twitter: https://twitter.com/RiverbendConsul Instagram: https://www.instagram.com/riverbendconsulting/ LinkedIn: https://www.linkedin.com/in/lesleyhensell/ Facebook: https://www.facebook.com/lesleyhenselldemond/ *E – explicit language may be used in this podcast.
Embark on a voyage through the entrepreneurial seas with Lesley Hensell, co-founder of Riverbend Consulting, as your navigator. She comes aboard with her treasure trove of e-commerce wisdom, from managing finances with finesse to fostering altruism in business. Leslie's narrative, enriched by her father's sage advice, highlights the profound impact of mentorship in shaping not only a person's character but their professional trajectory as well. Together, we dissect the realities of Amazon selling, moving past the sheen of online ads to unmask the commitment and challenges that lie beneath.In our conversation, we tear into the nuts and bolts of Amazon selling strategies and the dedication they demand. Even side hustles require the rigor of full-scale enterprises if they are to flourish. Lesley and I traverse the landscape of technological shortcuts that can transform your e-commerce efforts into a thriving venture, discussing everything from bookkeeping hacks to product research tools. We also shine a light on the concept of being a 'hometown hero', where aiding local businesses in navigating the Amazon marketplace can spawn symbiotic success. It's a dance of aligning one's passions with market signals, choreographing the steps toward prosperous entrepreneurship.Navigating through life's transitions, Lesley lays out a map for embarking on an Amazon business, stressing the initial investment of time to create a bedrock for future earnings. We share insights on the art of scaling your business, from leveraging virtual assistants to direct supplier shipments. The chapter concludes with a look at the broader horizons of e-commerce, acknowledging Amazon as a potent launchpad for small businesses, while also touching on the personal side of establishing a meaningful legacy. Leslie's commitment to pediatric cancer research and her initiatives like the Amazon Incubator exemplify the potent blend of business acumen and philanthropy. Join us for this episode, where the confluence of commerce, community, and cause creates a narrative that not only informs but inspires.Support the Show.With 4Freedom, all your communications, internet activity, and app usage are encrypted using multiple layers of robust, military-grade encryption algorithms that surpass the standards used by the NSA.You can start your secure account today:https://www.4freedommobile.com?ref=bridgebuilders
Ever wondered how to truly safeguard your Amazon business? Join us as we sit down with Joe and Lesley from Riverbend Consulting, whose unique journey from diverse professional roots to becoming the go-to problem-solvers for Amazon sellers will leave you inspired. From Joe's own Amazon account suspension woes to Lesley's rapid resolution skills, learn how their expertise can protect your online business from ASIN suspensions and unauthorized selling alerts. Navigating Amazon's seller support can feel like a difficult task, but Joe and Lesley are here to share their wisdom. Discover the hidden inefficiencies within Amazon's siloed teams and the secret vocabulary and strategies that can help you get dedicated assistance. Whether it's understanding why the Costa Rica office is a game-changer or how to time your calls for optimal results, this episode offers practical advice to help you deal with Amazon's often frustrating support system. But that's not all—we'll also uncover the darker side of Amazon selling, from click farms and listing manipulations to inventory issues linked to unsuitable inventory. Joe and Lesley provide crucial tips on protecting yourself from these malicious practices, maintaining account health, and ensuring compliance with Amazon's stringent policies. Plus, get a sneak preview of our next episode. Don't miss this episode packed with expert advice and actionable strategies to help you thrive in the Amazon marketplace. In episode 399 of the AM/PM Podcast, Kevin, Lesley, and Joe discuss: 00:00 - Solving Amazon Seller Issues With Riverbend 07:08 - Effective Customer Service Process 10:37 - Challenges With Amazon Seller Support 16:14 - Amazon Seller Support Knowledge On Seller Central 24:49 - Amazon Seller Dirty Tricks and Issues 27:39 - Unsuitable Inventory Issue 30:41 - Amazon Seller Account Health and Advice 31:58 - Amazon Wholesale Account Manipulation 41:19 - Contact Information and Funny Stories 44:00 - Kevin King's Words Of Wisdom
In this episode, Lesley Hensell shares her journey from traditional business consulting to becoming an Amazon seller and founding Riverbend Consulting. She offers practical advice for selling on Amazon, emphasizing the importance of starting with a solid business foundation, networking, and finding unique products. Lesley also introduces her book, 'The Amazon Incubator,' which provides a step-by-step guide for new sellers. The conversation highlights her personal story, business tips, and the significance of proactive risk management in e-commerce. Episode Highlights: 02:57 Lesley's Journey from Consultant to Amazon Seller 06:49 Navigating Business Challenges and Opportunities 10:55 The Amazon Incubator: A Blueprint for Success 23:41 Marketing and Advertising on Amazon Lesley Hensell is co-founder of Riverbend Consulting, whose 85+ employees solve problems for e-commerce sellers. Lesley oversees Riverbends service team, and she has personally helped hundreds of sellers get suspended Amazon accounts and ASINs up and running. She has been an Amazon seller for more than a decade. A lifelong Longhorns fan, Lesley earned a bachelors degree in journalism and an MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallies Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses. You can connect with Lesley in the following ways: Organization website: www.riverbendconsulting.com LinkedIn: https://www.linkedin.com/in/lesleyhensell/ For more insights: Follow me on my YouTube Channel: https://bit.ly/47GgMdn Sign up for my Weekly Newsletter: https://bit.ly/3T09kVc Sign up for my LinkedIn Newsletter: https://bit.ly/49SmRV3 See omnystudio.com/listener for privacy information.
1326 Today, we're diving deep into the world of Amazon with someone who's been in the trenches and emerged as a true hero for third-party sellers. From critical suspensions to triumphant reinstatements, she and her team offer a lifeline in the choppiest of Amazonian waters. Co-founder of Riverbend Consulting, where they don't just solve problems but transform entire business models for enduring success. Amazon sellers, buckle up because this episode is your roadmap from despair to domination. Welcome, Lesley Hensell! Website: www.riverbendconsulting.com Social Media: https://www.facebook.com/lesleyhenselldemond Instagram: https://www.instagram.com/lesleyhensell/ LinkedIn: https://www.linkedin.com/in/lesleyhensell/ Twitter: https://twitter.com/LesleyHensell ________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support
Solving Amazon Seller Woes: The Riverbend Consulting Story Lesley Hensell, Riverbend Consulting – The Sharkpreneur podcast with Seth Greene Episode 1034 Lesley Hensell Lesley Hensell is co-founder of Riverbend Consulting, whose 85+employees solve problems fore-commerce sellers. Lesley over sees Riverbend's service team, and she has personally helped hundreds of sellers get suspended Amazon accounts and ASINs up and running. She has been an Amazon seller for more than a decade. A lifelong Longhorns fan, Lesley earned a bachelor's degree in journalism and an MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on theBoard of Directors for Hallie's Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses. Listen to this informative Sharkpreneur episode with Lesley Hensell about solving Amazon seller woes. Here are some of the beneficial topics covered on this week's show: - How sellers can get kicked off Amazon for various reasons including violations of Amazon's code of conduct and customer complaints. - Why processes and efficiencies are crucial for managing high volumes of clients and maintaining profit margins. - Why Amazon suspends 1-2% of its sellers each year. - How Riverbend Consulting helps sellers of all sizes find success through selling on Amazon. - How Riverbend Consulting as ex-Amazon employees on its team to bring in a wealth of knowledge. Connect with Lesley: Guest Contact Info X @RiverbendConsul Instagram @riverbendconsulting Facebook facebook.com/RiverbendConsultingLLC LinkedIn linkedin.com/company/riverbend-consulting-amz Links Mentioned: riverbendconsulting.com Learn more about your ad choices. Visit megaphone.fm/adchoices
In this THINK Business Mini Business Course, Jon Dowskin and Lesley Hensell, Co-Founder of Riverbend Consulting discuss the fundamentals of selling on Amazon. Get valuable, expert insight you can put into practice today! Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Lesley Hensell: Website: www.riverbendconsulting.com Twitter: https://twitter.com/RiverbendConsul Instagram: https://www.instagram.com/riverbendconsulting/ LinkedIn: https://www.linkedin.com/in/lesleyhensell/ Facebook: https://www.facebook.com/lesleyhenselldemond/ *E – explicit language may be used in this podcast.
Welcome to another exciting episode of 'Get Your FILL: Financial Independence and Long Life'! Today, we're joined by Lesley Hensell, co-founder of Riverbend Consulting, where she oversees a team of 85+ employees solving e-commerce seller problems. With over a decade of personal experience as an Amazon seller, Lesley shares invaluable insights. In this engaging conversation, Lesley and Chris delve into the fascinating world of Amazon selling, debunking myths and sharing real stories. Chris shares her own journey as an accidental belly dance hip scarf seller on Amazon, sparking a conversation about the thrill of the hunt for successful products. Lesley's journey into Amazon selling stemmed from a family necessity, driving home the idea of entrepreneurship as a solution to financial challenges. She shares how Amazon provided a flexible income stream for her family, even involving her children in the business, instilling valuable work ethic and financial responsibility. The conversation touches on essential strategies for finding success on Amazon, from product sourcing to navigating competition. Whether you're considering a side hustle or dreaming of financial independence, this episode is filled with invaluable insights and inspiration from Lesley Hensell, a true Amazon selling expert." Remember to like, share, and subscribe for more empowering content on achieving financial independence and long-lasting success! Connect with Lesley Website: www.theamazonincubator.com Facebook: https://www.facebook.com/lesleyhenselldemond Instagram: https://www.instagram.com/lesleyhensell/ LinkedIn: https://www.linkedin.com/in/lesleyhensell/ Twitter: https://twitter.com/LesleyHensell
Welcome to another exciting episode of 'Get Your FILL: Financial Independence and Long Life'! Today, we're joined by Lesley Hensell, co-founder of Riverbend Consulting, where she oversees a team of 85+ employees solving e-commerce seller problems. With over a decade of personal experience as an Amazon seller, Lesley shares invaluable insights. In this engaging conversation, Lesley and Chris delve into the fascinating world of Amazon selling, debunking myths and sharing real stories.
Can you still make money on Amazon? That's the question I asked Lesley Hensell, co-founder of Riverbend Consulting, Amazon, once characterized as the Wild West of online selling, has undergone significant evolution. Success on this platform now necessitates a more strategic and disciplined approach. However, with proper guidance, achieving success is possible. So, you have a product ready to debut on Amazon. An organized is approach is required. Gone are the days of haphazardly listing products; today, approaching Amazon as a bona fide business entity with comprehensive records, invoices, and refined marketing strategies is mandatory. Lesley had some great tips for marketing your products. Start with a comprehensive product detail page which serves as your digital shopfront on Amazon. Craft compelling copy and captivating visuals to attract the shopper. Lifestyle imagery featuring infants, pets, and even models can significantly enhance your product's appeal. But the journey doesn't conclude there! Video content holds immense sway on Amazon. Even with modest resources, you can produce engaging videos showcasing your product's features and benefits, effectively capturing potential buyers' attention. Now, onto a critical yet often overlooked facet—advertising. While advertising on Amazon can yield substantial returns, it necessitates meticulous planning and continual monitoring. Leverage tools such as Jungle Scout or Helium 10 to conduct keyword research and optimize your ad campaigns for optimal visibility. Here's a noteworthy tip: prioritize long-tail keywords to establish a unique niche for your product and avoid direct competition with industry behemoths. One common mistake Leslie frequently encounters? The fallacy of the "set it and forget it" mindset. Achieving success on Amazon requires monitoring adjustments. Looking for more information on setting up your Amazon store? Go to riverbendconsulting.com to learn more.
In this insightful clip, Jon Dwoskin and Lesley Hensell, Co-Founder of Riverbend Consulting, delve into a valuable discussion, focusing on one key insight that can enhance your business today. Their conversation highlights a singular, practical strategy, offering a fresh perspective for entrepreneurs and business owners. Tune in to discover this crucial piece of advice and see how it could be the catalyst for your next business breakthrough. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Lesley Hensell: Website: www.riverbendconsulting.com Twitter: https://twitter.com/RiverbendConsul Instagram: https://www.instagram.com/riverbendconsulting/ LinkedIn: https://www.linkedin.com/in/lesleyhensell/ Facebook: https://www.facebook.com/lesleyhenselldemond/ *E – explicit language may be used in this podcast.
On today's Lunch With Norm, we are with the co-founder of Riverbend Consulting, Lesley Hensell! We discussed how to avoid Amazon delistings and suspensions. Find out what can sellers do to avoid enforcement by Amazon. Our guest has personally helped hundreds of sellers get suspended Amazon accounts and ASINs up and running. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com In this episode, the co-founder of Riverbend Consulting, Lesley Hensell, is here. Today, we discussed how to avoid Amazon delistings and suspensions. She has personally helped hundreds of sellers get suspended Amazon accounts and ASINs up and running. This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide... *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
In this THINK Business Mini Life Course with Jon Dwoskin, Lesley Hensell, Co-Founder of Riverbend Consulting shares insights on why Amazon is the perfect fit for adding to your income, offering practical advice and relatable experiences. Gain valuable takeaways and inspiration that can be applied to your own life journey, whether it's about personal growth, career development, or a specific skill. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Lesley Hensell: Website: www.riverbendconsulting.com Twitter: https://twitter.com/RiverbendConsul Instagram: https://www.instagram.com/riverbendconsulting/ LinkedIn: https://www.linkedin.com/in/lesleyhensell/ Facebook: https://www.facebook.com/lesleyhenselldemond/ *E – explicit language may be used in this podcast.
Dive into the world of Amazon selling with Lesley Hensell, an expert who turned her need for family support into a successful online business. From the early days of the 'wild, wild west' to the complexities of current Amazon policies, Lesley shares her journey and the birth of Riverbend Consulting. This episode is a treasure trove for anyone looking to start or enhance their Amazon venture, offering insights into avoiding suspensions, understanding the platform's intricate rules, and the real potential for profit beyond the get-rich-quick mirage.www.riverbendconsulting.com
Gain your independence with an additional stream of revenue with e-commerce and Amazon FBA.Lesley Hensell is a co-founder of Riverbend Consulting and has been an Amazon seller for almost a decade. Lesley shares her journey from a work-from-home mom to a successful entrepreneur. She has personally helped hundreds of third-party sellers on Amazon to get back on track and thrive with an additional stream of revenue. Discover the game-changing power of platforms like Amazon and eBay, and the transformative impact of fulfilling family needs through entrepreneurship. When women have an extra dollar to spend, they pour it into their community - and that just makes the world a much better place.Are you ready for your entrepreneurial journey? Let's thrive together!Notes:
In this episode of the Label Free Podcast, host Deanna Radulescu interviews Lesley Hensell, co-founder of Riverbend Consulting and author of "The Amazon Incubator." Lesley shares her personal journey as a mompreneur and how she turned to selling on Amazon to support her family and provide therapy for her son with autism. She discusses the misconceptions surrounding the Amazon seller experience and cautions against expensive courses that promise quick success. Lesley emphasizes the importance of setting up a legitimate business, optimizing product listings, and maintaining consistency to succeed on Amazon. She also introduces the concept of wholesaling products from local businesses, offering a unique approach to selling on the platform. Lesley's book, "The Amazon Incubator," provides a step-by-step blueprint for aspiring Amazon sellers. Listeners are encouraged to connect with Lesley on social media and explore the opportunities that Amazon offers for financial freedom and pursuing personal goals. To connect with Lesley, head to the links below: https://riverbendconsulting.com/https://www.instagram.com/lesleyhensell/ http://linkedin.com/lesleyhensellToday's episode is brought to you by securevpn.io.In today's digital age, protecting our online activity has become more crucial than ever. With cyber threats and data breaches on the rise, it's essential to take proactive measures to safeguard our personal information and maintain our privacy.By partnering with SecureVPN.io, we are offering you a special opportunity to enhance your online security. Simply click the link below to take advantage of this exclusive offer. Don't miss out on the chance to protect your online activity and enjoy a worry-free browsing experience.https://apps.apple.com/app/apple-store/id1474675452?pt=119274537&ct=LabelFreePodcast&mt=8Thank you for tuning in to this episode of the Label Free Podcast. Stay tuned for more exciting content and interviews with inspiring individuals who are breaking free from labels and living life on their own terms.As always thank you for the support, to contact me directly follow the link below:https://www.labelfreepodcast.com Stay Healthy, Stay Ready- Deanna Marie Radulescu
In this episode of the Label Free Podcast, host Deanna Radulescu interviews Lesley Hensell, co-founder of Riverbend Consulting and author of "The Amazon Incubator." Lesley shares her personal journey as a mompreneur and how she turned to selling on Amazon to support her family and provide therapy for her son with autism. She discusses the misconceptions surrounding the Amazon seller experience and cautions against expensive courses that promise quick success. Lesley emphasizes the importance of setting up a legitimate business, optimizing product listings, and maintaining consistency to succeed on Amazon. She also introduces the concept of wholesaling products from local businesses, offering a unique approach to selling on the platform. Lesley's book, "The Amazon Incubator," provides a step-by-step blueprint for aspiring Amazon sellers. Listeners are encouraged to connect with Lesley on social media and explore the opportunities that Amazon offers for financial freedom and pursuing personal goals. To connect with Lesley, head to the links below: https://riverbendconsulting.com/https://www.instagram.com/lesleyhensell/ http://linkedin.com/lesleyhensellToday's episode is brought to you by securevpn.io.In today's digital age, protecting our online activity has become more crucial than ever. With cyber threats and data breaches on the rise, it's essential to take proactive measures to safeguard our personal information and maintain our privacy.By partnering with SecureVPN.io, we are offering you a special opportunity to enhance your online security. Simply click the link below to take advantage of this exclusive offer. Don't miss out on the chance to protect your online activity and enjoy a worry-free browsing experience.https://apps.apple.com/app/apple-store/id1474675452?pt=119274537&ct=LabelFreePodcast&mt=8Thank you for tuning in to this episode of the Label Free Podcast. Stay tuned for more exciting content and interviews with inspiring individuals who are breaking free from labels and living life on their own terms.As always thank you for the support, to contact me directly follow the link below:https://www.labelfreepodcast.com Stay Healthy, Stay Ready- Deanna Marie Radulescu
Lesley Hensell is the Co-founder of Riverbend Consulting, an e-commerce and Amazon consulting agency. The company's experts help sellers resolve account listing suspensions and other challenges. Lesley has personally helped hundreds of third-party sellers get their Amazon accounts and ASINs back up and running for the past 10 years. She is the author of The Amazon Incubator: Grow Your Business or Hatch a New One, to be released in January 2024. In this episode… When Amazon sellers get their accounts suspended, it can damage their credibility among customers, lead to losses, and lower their seller ranking. So, what can trigger a suspension and how can you get your account reinstated? To prevent suspension, familiarize yourself with the policies and know the most common culprits. You should also watch your Amazon account health scorecard or rating to ensure that you don't fall below the recommended threshold. When faced with a potential suspension, you need all the tips and lessons you can get. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Lesley Hensell, the Co-founder of Riverbend Consulting, about strategies for overcoming Amazon account suspensions. They also talk about Amazon brand registry enforcements, common IP complaints on Amazon, and how Lesley's kids work in the family business.
In this episode of the Fearless Sellers, the Women of Amazon podcast, Lesley Hensell, co-founder of Riverbend and author of "The Amazon Incubator," discusses the dangers of get-rich-quick schemes in the Amazon selling industry. Lesley shares her experience working with suspended sellers and the inspiration behind her book. She emphasizes the importance of valuable coaching and highlights the need to protect aspiring entrepreneurs from dangerous models. Tune in to learn more about Leslie's insights and how to navigate the Amazon marketplace successfully. Timestamps [00:02:01] Dangerous guru programs. [00:07:05] Funding homeschool and therapy. [00:12:31] Building a successful Amazon business. [00:16:24] Common Amazon suspension types. [00:19:00] Linked accounts and cross-selling. [00:25:11] Stolen goods on Amazon. [00:29:27] Finding hidden connections with Amazon. [00:34:14] UPC codes and GS1. [00:37:32] Starting an Amazon business. [00:42:03] Bonuses and success on Amazon. Contact Joie on Instagram:@JoieRoberts.official Learn more about Riverbend Consulting: www.riverbendconsulting.com/amzinsiders Interested in learning how to build your own Amazon business from the leaders in the Amazon industry? Book your free consultation with Joie and team at www.AMZInsiders.org/apply
Lesley Hensell is co-founder of Riverbend Consulting, an e-commerce and Amazon consulting agency. Its experts and 85-plus employees solve problems for Amazon and e-commerce sellers facing account and product listing suspensions and other difficult challenges. Lesley has been an Amazon seller since 2010, and her latest mission is to help aspiring entrepreneurs succeed on Amazon - their way. In this episode, you will learn What are the key foundational building blocks for marketing on Amazon What essential metrics should Amazon sellers focus on for successful marketing How can SOPs and VAs improve marketing efficiency for Amazon sellers Could you share examples of how addressing customer feedback has boosted Amazon sales What strategies do you recommend for adapting to Amazon's changing marketplace What are your top tips for long-term marketing success on Amazon For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Lesley Hensell is the Co-founder of Riverbend Consulting, an expert problem-solver and advocate for online retailers that help Amazon sellers restore their accounts and ASINs after a suspension, deactivation, or block. She oversees the firm's client services team, which consists of ex-Amazon employees and Amazon professionals who guide sellers through the strenuous reinstatement process. In addition to Riverbend, Lesley is a Partner at Project Retail, a one-stop-shop for brick-and-mortar success and the Owner of Blackland Prairie, which operates as a third-party seller on Amazon. With over two decades of experience as a small business consultant, she leverages her expertise to advise clients on profitability and operational performance. She is also the author of The Amazon Incubator: Grow Your Business or Hatch a New One. In this episode… Selling on Amazon can be lucrative, but it's also one of the most challenging marketplaces to navigate. One misstep can lead to a suspension, deactivation, or block, which can be a nightmare for sellers. So how can you reactivate your Amazon account or ASIN when problems arise? Amazon expert Lesley Hensell recommends hiring an agency that knows the ins and outs of Amazon policies and procedures. With assistance, you can appeal the suspension or deactivation and get your accounts and ASINs back up and running without facing all the hassle. Whether you're a new or experienced seller on Amazon, it is crucial to have a reliable partner who can not only help you recover your accounts but also safeguard and manage them and assist you with other issues, such as FBA reimbursements. In this episode of the Quiet Light Podcast, Pat Yates sits down with Lesley Hensell, Co-founder of Riverbend Consulting, to discuss how she helps Amazon sellers reinstate their suspended or deactivated accounts. Lesley talks about the complexities of reinstating an account on Amazon, navigating the appeal process, account management strategies for avoiding problems, and how recruiting an expert can keep your business running smoothly on the Amazon platform.
Have you thought about selling on Amazon? If not, what is your biggest blocker that is holding you back. In this segment, Lesley Hensell shares how you can find financial freedom selling on Amazon by various means. Helping people turn their side hobby into a lucrative Amazon-focused business. WHO IS LESLEY? Lesley Hensell is a partner with Riverbend Consulting, whose 85+ employees solve critical problems and offer effective growth strategies for sellers on Amazon and other e-commerce platforms. Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys, who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking, volunteering for A Wish With Wings, and serving on the board of Hallie's Heroes. LESLEY'S CALL TO ACTION Purchase my book that is devoted to helping people turn their side hobby into a lucrative Amazon-focused business: https://www.amazon.com/Amazon-Incubator-Grow-Business Hatch/dp/151077758X. Riverbend Consulting: https://riverbendconsulting.com/ Lesley Hensell LinkedIn: https://www.linkedin.com/in/lesleyhensell/ CALL TO ACTION Subscribe / Follow GEMS with Genesis Amaris Kemp podcast & YouTube channel, Hit the notifications bell so you don't miss any content, and share with family/friends. GENESIS'S INFO https://genesisamariskemp.net/genesisamariskemp If you would like to be a SPONSOR or have any of your merchandise mentioned please reach out via email --- Send in a voice message: https://podcasters.spotify.com/pod/show/genesis-amaris-kemp/message Support this podcast: https://podcasters.spotify.com/pod/show/genesis-amaris-kemp/support
Are you seeking advice on navigating the tricky waters of Amazon account suspension? If so, our 'Must Listen' pick from the eCom Ops Podcast archive will be perfect for you. We've selected an insightful episode featuring Lesley Hensell, Co-Founder at Riverbend Consulting, packed with tips on reinstating a suspended Amazon account.
Welcome back to another episode of the ecomcy ecommerce lab podcast, In this exciting video, we are honored to introduce Lesley Hensell Demond, renowned co-founder of Riverbend Consulting and an expert in the world of Amazon.This time, we'll explore a crucial topic for everyone with an Amazon account: "Things to avoid to keep your Amazon account healthy." Lesley will share her in-depth knowledge and experience in the field, providing valuable advice on avoiding mishaps and keeping an account in line with Amazon policies and regulations.During our conversation, Lesley will highlight common mistakes that Amazon sellers and users often inadvertently make, and how these mistakes can have a negative impact on the health of your account. It will offer us practical recommendations and effective strategies to avoid suspensions, restrictions or sanctions by Amazon.Additionally, Lesley will give us an inside look at the most common challenges and issues sellers face on Amazon, as well as best practices for addressing them and maintaining strong performance.If you are a seller or user of Amazon, this video is a must for you. You will learn valuable lessons on how to maintain a healthy and secure account in the Amazon ecosystem. Don't miss out on this rare opportunity to get inside information and advice directly from one of the leading experts in the field.Get ready for an informative and insightful chat with Lesley Hensell Demond on keeping your Amazon account healthy!
Leslie is the co-founder and co-owner of Riverbend Consulting. She solves problems for Amazon sellers and vendors, helping hundreds of third-party sellers get their Amazon accounts and ASINs back up and running after a suspension, deactivation, or block. Leslie leverages two decades as a small business consultant advising clients on profitability and operational performance. She's aimed at improving both with practical and real-world solutions. She has been on Amazon for more than a decade and has seen a lot of trends on the platform. Leslie started out as a seller and then had friends and colleagues who were having problems with the platform, getting their accounts suspended and items were taken down and she started applying those old-school consulting skills to help them out.Whether you're an established brand or you're someone brand new looking for a side hustle, the key is finding the right product, something you can sell where you don't have competition on your listing, or beat the competition. Specialty products are the bomb on Amazon, and people that are successful have solved problems in their own lives. Lesley suggests looking for a business park with manufacturers in a town or city nearby. Many of them only sell to wholesalers or large retailers but they might not be online because they've never thought about it. Finding just a few of those small businesses in your area will give you unique products to sell online. Recently Amazon has started adding accessibility to brand owners, allowing them to reach out to their customers and make special offers. For people who own a Shopify store, there's a new option where Amazon will fulfill the orders for your Shopify store. You ship all of the inventory to an Amazon fulfillment center with a checkout option that is for Prime on the Shopify store, called Buy With Prime, and in that case, you own the customer list and get the benefit of all the fulfillment and customer service being done by Amazon for you. For a new product launch on Amazon, you have the option of doing paid ads and pay-per-click advertising. Ad campaigns on Amazon are their own animal and can be challenging. For organic listings, you can optimize your listing with great SEO as well as copywriting, headline writing for item descriptions, and great images. During that first launch period, you really need to have them all.In this episode:[01:56] Lesley has been selling for so long that she's seen many trends on the platform.Started out helping friends whose accounts were suspendedUsing her consultant's success dealing with a giant like Amazon.[05:03] Getting on Amazon for the first time, as an established brand or a side hustle.The big key is finding the right product. If you have Amazon-only offerings how to not hurt your channel?[08:33] Living in a small town where there are several business parks and manufacturers to use.Putting their products online. Business, industrial and scientific categories can get a decent volume of sales.[11:45] Being one of Amazon's Millions of prime members.Opting for a one-time purchase or a subscription.Looking at choices on how often you want subscriptions delivered.[15:07] How to get Amazon to default the radio button to subscribe and save.Not having to pay for the acquisition of customers.Testing all your products on Amazon to have repeat buyers.[20:07] Lesley speaks about some of the software tools to use on Amazon.Putting keywords about certain products to pull up all competitive listings.Another...
During the pandemic, eCommerce was used immensely all over the world. Most people switched from buying physically in retail or grocery stores to ordering their things and groceries online. Not only did the buyers take advantage of the rise of eCommerce, but also the sellers and business owners. With the ongoing rise of competition in the eCommerce industry, what should you do to improve your strategy and gain the upper hand? In this episode, we have Lesley Hensell. She is the co-owner of Riverbend Consulting, a firm dedicated to helping online retailers improve their skills and strategies in order to improve their online sales. Lesley is in charge of overseeing the client services team of the firm. Tune in on today's episode and discover how you can improve your online sales. Resources Riverbend Consulting (official site) Riverbend Consulting on Facebook Lesley Hensell on LinkedIn Riverbend Consulting on YouTube
In today's episode, Stacy and Lesley Hensell who is the founder Riverbend Consulting chat about how to safeguard your eCommerce business from online threats --- Send in a voice message: https://anchor.fm/hollywood-branded/message Support this podcast: https://anchor.fm/hollywood-branded/support
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CoFounder of Riverbend Consulting, Lesley Hensell.Riverbend Consulting provides services to assist sellers in navigating the complex rules and regulations of the Amazon marketplace. They may offer guidance on product listing optimization, account management, and compliance with Amazon's policies. Lesley shares that having a presence on Amazon is crucial for brands as it is one of the biggest platforms for e-commerce and offers a built-in audience of millions of potential customers. Being on Amazon can also help brands grow their business through its powerful e-commerce features, such as search optimization and customer reviews. The platform can also be seen as a small business incubator, providing resources and support for small businesses to reach and grow their customer base.Key points from the Episode:Overview About Riverbend Consulting2 Reasons Why Amazon Sellers Get SuspendedTips on Becoming an Amazon ChoiceAmazon SEO versus Google SEO2023 Insights About AmazonAbout Lesley Hensell: Lesley is co-founder of Riverbend Consulting, whose 85+ employees solve critical problems and offer effective growth strategies for sellers on Amazon and other ecommerce platforms. Lesley oversees Riverbend's client services team. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys (ages 20 and 15) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions.About Riverbend Consulting: Their team comprises ex-Amazon employees and Amazon professionals who will guide you through the tedious Amazon reinstatement process. They help thousands of Amazon sellers in reactivating their accounts and ASINs following a suspension, deactivation, or ban.With thousands of accounts have been reinstated due to inauthenticity, review manipulation, product quality, policy violations, and other reasons.They provide excellent ongoing services like account maintenance, seller account protection, FBA reimbursements, and Amazon account and ASIN reinstatement.Their clients come for the appeals but stay for the continuous services, which include:Reimbursements, ensure that FBA sellers receive every dollar owed to them by Amazon. Account management includes bad feedback removal and customer service communications across several platforms.Seller Account Protection, in which we monitor and respond to performance notifications to ensure the account remains healthy - Account audits for potential acquisitionsProject-based consulting services include pick-and-pack engineering, warehouse management audits, and customer service audits, among others.Links Mentioned in this Episode:Want to learn more? Check out the Riverbend Consulting website at https://riverbendconsulting.com/about/Check out...
When problems arise for sellers, they need seasoned pros on their side. In this week's episode, Lesley Hensell, the co-founder of Riverbend Consulting digs deep into the world of Amazon selling and discloses how mindset shift & change of business SOPs can be drivers of profit and a positive thing. She breaks down the pros and cons of doing business on the platform and emphasizes the importance of understanding Amazon's rules and regulations. Tune in now for invaluable advice on how to make Amazon work for you as an entrepreneur![00:01 - 05:11] Opening Segment[05:12 - 10:19] How to Take Advantage of the Best Business Incubator in the World[10:20 - 15:33] Navigate Amazon's Pros and Cons with Riverbend[15:34 - 18:55] Closing SegmentKey Quotes:"Amazon is the best business incubator in the history of the world." - Lesley HensellLet's get connected!You can find me on LinkedIn, Instagram & Youtube. Head to Voltage Digital Marketing to boost your brand and sales exposure!If you liked the show, please LEAVE A 5-STAR REVIEW, like, and subscribe through your favorite streaming platform!
There are so many ways to create a successful business, and our next guest Lesley Hensell is sharing how to win against amazon as an independent seller or vendor.Lesley is the founder of Riverbend Consulting and has 10+ years in selling on Amazon and serving Amazon sellers.BY THE TIME YOU FINISH LISTENING TO TODAY'S EPISODE, YOU'LL LEARN:The challenges independent sellers and vendors experience and how to overcome them.How to become an independent seller and win against Amazon.The biggest mistakes independent sellers and vendors make and how to avoid them.If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway– whether it's created those aha moments or given you food for thought on how to achieve greater success.And while you're here, make sure to follow us on Instagram @creativelyowned for more daily inspiration on how to effortlessly attract the most aligned clients without having to spend hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.Free on-demand training >>> https://www.creativelyowned.co/watchnowTo find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it grab it here!!https://www.creativelyowned.com/quiz
Lesley Hensell of Riverbend Consulting discusses the inconsistencies with Account Health Rating and Assurance that you must be aware of. Check out course.incrementumdigital.com to learn about Amazon Advertising Academy This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message
Join us for this episode of Riverbend Consulting's Amazon seller Happy Hour, where Lesley Hensell will sit down with Shane Morris and Megan Baumer of GS1 US! They'll be discussing the role of product identification in eCommerce and the key aspects that Amazon sellers should be aware of when it comes to GTINs, UPCs, and barcodes. If you've got a growing inventory you're trying to manage, then you'll definitely want to watch this live event!This event will be streaming live at 6 pm EDT on Wednesday, August 24th, so mark it on your calendar and join us for it!Visit our website: https://riverbendconsulting.com/Find us on:Instagram: https://www.instagram.com/riverbendco...Facebook: https://www.facebook.com/RiverbendCon...Twitter: https://twitter.com/RiverbendConsulLinkedIn: https://www.linkedin.com/company/rive...
Amazon is a name synonymous with Walmart, Target, or any other of the big box stores. The epitome of convenience, just-in-time delivery, and exceptional customer experience, Amazon has built a reputation in the retail marketplace for its consumer buying ease and retention. But what about on the reseller side? Granted the magnitude of logistics, systems, and governing restrictions that go into managing an ecosystem made up of thousands of different resellers has got to be daunting, to say the least. So how do you maneuver the Amazon Reseller framework as a reseller? Our guest today on Charged Up Studio Live is Lesley Hensell. Lesley has been working with Amazon resellers and vendors for more than 20 years helping them weed through appeals, chargebacks, reimbursements, business setups, and content development. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. She herself has been an Amazon reseller for 10 years. She is a partner in Riverbend Consulting along with Joe Zalta and a very large support team locally and internationally. Join host, Danna Olivo to hear more on how to work with the Amazon EcoSystem as a seller and vendor. Our latest blogs 3 easy steps to good Amazon seller account health The dos and don'ts of having a backup Amazon seller account The best reason to stop review manipulation in 2022 Lesley Hensell Partner, Riverbend Consulting 877-289-1017 // lesley@riverbendconsulting.com Web site: https://riverbendconsulting.com/ LinkedIn: https://www.linkedin.com/in/lesleyhensell/ Learn more about your ad choices. Visit megaphone.fm/adchoices
A SEAT at THE TABLE: Leadership, Innovation & Vision for a New Era
E-commerce offers many unique retail opportunities - not the least of which is being location independent. You can, at least in theory, sell to customers anywhere in the world.However as the e-commerce market becomes increasingly competitive, even power brands are having to devote more resources to drive growth.That leaves small to medium sized brands increasingly frustrated as they struggle to increase sales - and more importantly - to make a profit.Today Lesley Hensell, co-founder of Riverbend Consulting, a small business e-commerce consultant with over two decades helping companies solve issues in their online retail businesses, joins us on A Seat at The Table. Lesley has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running, learn which KPI's actually matter, and how to improve their operations and profitability.In this episode she discusses- Strategies small to medium sized sellers can implement to compete with even giant players.- Key mistakes she sees companies make when they get started in e-commcerce.- How sellers can minimise risk - while also growing their revenue.… and a lot more.USEFUL LINKSRiverbend Consuting's website: https://riverbendconsulting.comConnect with Lesley Hensell: https://www.linkedin.com/in/lesleyhensell/Learn about The Current Situation in Sourcing: https://thecurrentsituation.netVisit A Seat at The Table's website at https://seat.fm
In this week's episode of the eCom Ops Podcast, Norbert Strappler is joined by Lesley Hensell, Co-Founder at Riverbend Consulting. They discuss the impact of product quality, Amazon account suspension triggers & reinstatement strategies, and Amazon seller best practices for eCom results.
Join us for this episode of Riverbend Consulting's Amazon happy hour where Lesley Hensell will sit down with Liran Hirschkorn from Incrementum Digital to talk about advertising for an Amazon seller's business, amongst other topics.#amazonseller #amazonfba #amazonselleradvertising #ecomadvertising #ecommerce #ecomadvice #amazonadvice #riverbendconsulting #incrementumdigital #happyhour
This week, I welcome back Lesley Hensell of Riverbend Consulting for her quarterly update on the latest news and changes for Amazon sellers. To kick things off, I ask Lesley what the hot button Amazon topic is right now, and she explains how the account health rating found on your Amazon dashboard is about to become much more important. Despite these ratings not making much sense, Amazon is about to start using them as guidance for suspending accounts, including ones that are in the yellow. Lesley says that if the color bar moves, you're now going to need to pay attention and appeal, and I remind everyone how important it is to have your documentation in order and accessible just in case something like this happens (possibly, as Lesley suggests, by hiring a VA). This is going to start rolling out in August and September and will likely be followed by Amazon's usual catalog cleanup in October, so it's particularly important to clean up your account because you cannot afford to have a merchant-fulfilled shipping problem going into Q4. Lesley also has a great tip for getting on top of your inventory by asking Amazon to provide you with a reverse feed that will give you a filled-in spreadsheet of all the information you need. And we finish the show with some details about the upcoming Surge Summit in Tampa Bay, sponsored by Riverbend, which will cover all kinds of topics for Amazon sellers, from PPC to how to maximize the value of your brand. Plus, there'll also be a cruise of the bay and a throwback 80's arcade for when you've had enough sessioning and want to have some fun! You can chat with others about the latest changes in the ecommerce world by joining the Amazon Files and Mommy Income community. Join our Facebook group with today's codeword RIVERBEND to learn more about bundling, ask questions, and participate in the conversation with other sellers. And if you're ready to take your business to a whole new level, visit MommyIncome.com/Coach to schedule your one-on-one coaching call today. This week on the Amazon Files: Account health ratings and suspensions Keeping a handle on your documentation Q4 Amazon deadlines How to get a reverse inventory feed The Surge Summit “We really need to step out of that comfort zone, whether you have to come in hazmat gear, in a mask or not, you should really come and just listen and observe and speak to other people. Our business grows when we are networking with other people.” - Kristin Ostrander Quotes: “Super-important to start watching that colored bar at the top of policy compliance. And there are times that if you're a small volume seller, it will only take one complaint to move you to yellow.” “Any time that there's high-volume sales events like Christmas, or Black Friday, or Prime Day, or textbook season, there tends to be more enforcement. And it's just a part of the volume of the sales on Amazon. It's not that they're out to get people because of Prime Day, it's just that there's more sales, right?” “You cannot afford to have a merchant-fulfilled shipping problem between now and Thanksgiving because they are less forgiving, and it's harder to get them overturned. Then you can go back in January, and they're like, sure, yeah, you can have that privilege back. But if you lose it right before Q4, they aren't nearly as forgiving.” “Think of it like having a backup of your hard drives, you need a backup of your listing. So if you've always created your listings one by one, and you don't have this spreadsheet, you need to ask them for the reverse feeds.” Related Content: Merchant Words Promotion Wholesale Bundle System Email questions Learn With Us Coaching The Amazon Files Hub Brand Mastery Summit The Surge Summit Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword RIVERBEND to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.
Making Conversations Count: Honest, relatable conversations with business leaders
Carrying On The Conversation about selling on Amazon that Wendy had with Lesley Hensell How much money can you actually make selling on Amazon? We hope you managed to catch the most recent episode of "Making Conversations Count" in which Wendy spoke with Lesley Hensell all about setting yourself up as a seller on Amazon using the FBA reseller process. She gave us a lot of tips, including some of the things we need to be mindful of when it comes to fake reviews. And how you can stand out from the noise, and sell stuff that nobody else has just by approaching it uniquely. She also talked about how her brand Riverbend Consulting can help people who have been banned from selling. We discuss our takeaways from all the insight contained within the recent episode. If you haven't yet heard it, drop everything, and click the episode link above to listen to it, before you listen to this bonus one! "Making Conversations Count" is an award-nominated podcast from WAG Associates' telemarketing trainer and telemarketing expert Wendy Harris. Missed our previous episodes? You can catch up with any of the other guests we've been making conversations count with, here: https://makingconversationscount.com/episodes/ On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here: https://makingconversationscount.studio/listen Once you've listened, remember to leave us a review! https://makingconversationscount.studio/Review-all-episodes You are following the show on socials, right? Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show! Here are the links just in case you need them: Twitter Facebook Pinterest YouTube Instagram
Today's guest has walked many miles in the shoes of Amazon Sellers and has helped many others sellers along the way. Lesley Hensell has been a seller on Amazon for over a decade and is the Co-Founder of Riverbend Consulting. Lesley helps other Amazon Sellers who have been suspended get their accounts reinstated. You'll hear how to approach writing your suspension, what Amazon is looking for in your Plan of Action, and how to escalate a problem within Amazon. Takeaways: When your account is suspended you need to vent and blow off some steam so that your frustration does not show up in your appeal to Amazon. You need to be reasonable in your appeal if you actually want to get reinstated.When appealing your suspension, you need to find the root cause even if you don't believe the customer complaint or other reason for the suspension. Finding the root cause means taking a very objective look at your business and repeatedly asking why.Amazon wants to see your Plan of Action (POA) in your appeal. The first step is to find the root cause and fix it. The second step is to show how you have addressed those which you have “wronged”. The third step is to show how it will never happen again.Amazon loves to see SMART goals, dates, and lots of details in the third step of your POA. It shows them how seriously you're taking this process. The Amazon Seller Performance investigators handle 20 cases per hour, which means they are only spending about three minutes looking at your appeal. Because of this, you need to put all of the pertinent information up top and keep it concise.Make sure to have someone else read your appeal to give an outside perspective and reexamine the root cause and the plan to fix it. To escalate your suspension appeal, you can get it to the Executive Seller Relations team by emailing jeff@amazon.com with the primary email for your Amazon login. Make sure the subject line is compelling and include your token number in the first paragraph. Quote of the Show:“If you get down and upset, you're not going to solve anything” - Lesley HensellLinks:LinkedInRiverbend Consulting websiteRiverbend Consulting Phone: 877-289-1017Project Retail websiteWays to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. Learn more here. Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more here.
Making Conversations Count: Honest, relatable conversations with business leaders
In this week's episode of Making Conversations Count we talk to Lesley Hensell (from Riverbend Consulting) who is an expert on helping people with selling on Amazon. She will be explaining the most common places that people get stuck, and advising us on how to stand out from every other seller by listing things that people actually want to buy! Make sure you're following the podcast in your favourite player (we recommend Apple Podcasts ) so you never miss an episode. "Making Conversations Count" is a podcast from Making Conversations Count founder and telemarketing trainer Wendy Harris. Missed our previous episodes? You can catch up with any of the other guests we've been making conversations count with, here. On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here. Once you've listened, remember to leave us a review! NEVER MISS AN EPISODE AGAIN!! Follow the show on Apple Podcasts here! Follow the show on Spotify, here! You are following the show on socials, right? Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show! Here are the links just in case you need them: Twitter Facebook Pinterest YouTube Instagram
Welcome back to another episode of the Brand Builder Show! This week we're joined by Lesley Hensell, co-founder of leading Amazon agency Riverbend Consulting. Riverbend are experts at handling complex cases and overcoming significant problems to help Amazon sellers thrive. In this episode we discussed: How to win against the eCommerce giant in 2022 The absolute best way to get fast, helpful support from Amazon Seller Support How to maximize revenue whilst reducing risks And much more! Connect with Lesley & Riverbend: Riverbend Website Lesley's LinkedIn Helpful resources: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Lesley 04:02 How to handle Amazon 09:44 Frustrations with Seller Support 15:13 Amazon abusing position 18:17 Maximize revenue, reduce risk 22:31 Creating a lasting brand 24:55 Product safety precautions 28:40 Amazon transparency program
Lesley Hensell is a co-founder of Riverbend Consulting, which solves critical problems and offers effective growth strategies for sellers on Amazon and other ecommerce platforms. Lesley leverages two decades of expertise to solve the underlying business and marketing issues small businesses face. Her journey as an Amazon seller led her to realize what challenges ecommerce business owners face, and led her to founding Riverbend Consulting. Lesley & Riverbend are a wonderful connection to have if you sell online. Listen in or watch on our YouTube channel. (linked below) Connect with Lesley... Email: Lesley@RiverbendConsulting.comOnline: RiverbendConsulting.comBusiness Phone: 877.289.1017Instagram: @RiverbendConsultingTwitter: @RiverbendConsulFacebook: RiverbendConsultingLLCLinkedIn Personal: LesleyHensellLinkedIn Business: Riverbend-Consulting-AmzYouTube: Channel/UCx_LV0OmSG0NW3DwhenvW6A For more information on the Surge Summit in September 2022, please visit www.TheSurgeSummit.com Like the show? Be sure to click the “Like” button, subscribe to WEE channel, and share it to your favorite social media! Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs show? Or are you an expert in your field and would like to be considered as one of our Expert Members? Then reach out to our group liaison Kelli Cooper at Kelli@WomenEntrepreneursExtraordinaire.com Check out our site (WomenEntrepreneursExtraordinaire.com) and join the revolution! Facebook Page: WomenEntrepreneursExtraordinaireFacebook Group: /Groups/We.ExtraordinaireInstagram: We.ExtraordinaireYouTube: /Channel/UCeVYt5jNR5H1QsrmWUS1-4w
Every now and then, Amazon changes its policies and guidelines and sellers must do their best the white hat way to comply. But sometimes, even when you have been the most ethical seller in Amazon, you get suspended for whatever reasons you can't figure out. Leslie Hensell of Riverbend Consulting is here with us to share the top reasons why accounts get suspended, when it gets suspended and what are the first things you should do when this happens. She also shares what it's like to help sellers reinstate their accounts and what to improve to avoid suspensions in future. In This Episode: [00:38] Leslie Hensell of Riverbend Consulting in the show. [01:06] Leslie talks about The Surge summit event. [04:35] The biggest challenges and solutions to those challenges sellers had in Q1 and Q2 of 2022. [08:00] What should you do when you get your account closed? [13:00] Appeals and reinstatement. [15:15] Why are legacy accounts not easy to reinstate? [17:40] Motivation behind. [23:30] Amazon mass suspensions. [29:20] Challenges sellers might face in the 2nd half of 2022. [32:35] Things to improve to avoid suspensions. Guest Links and References: Website: https://riverbendconsulting.com/ LinkedIn: https://www.linkedin.com/in/lesleyhensell/ The Surge Summit: https://www.thesurgesummit.com/ Code: LHVIP for discount Book References: Deep Work by Cal Newport A World Without Email by Cal Newport Cal Newport Blog Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
On this episode of Amazon Made Simple, Izabella Ritz is joined by Lesley Hensell, Co-Founder of Riverbend Consulting, to explain how to prevent and fight Amazon account and listing suspensions. In the famous words of boxer Mike Tyson, “Everybody has a plan until they get punched in the mouth”. No Amazon seller plans to get their account or listing suspended, and yet it happens. When Amazon punches us in the mouth, many of us panic, and our plan goes out the window. As sellers we need to not only take precautions, but also have someone in our corner, coaching us when we are fighting for our business. Lesley Hensell is the Co-Founder of Riverbend Consulting, an Amazon appeals and account health company in which she oversees the client services team. A seller on Amazon since 2010, Lesley has personally helped hundreds of sellers get their suspended Amazon accounts and ASINs restored. Riverbend Consulting is the coach we need in our corner, helping us fight to keep – Amazon. Solved. _____ Find more about Lesley Hensell and her Project here: https://riverbendconsulting.com/ritz https://www.linkedin.com/in/lesleyhensell For other information, you can always send us a request at ritzarm.com or simply schedule a call via Calendly _____
Pod description: All 3 of us have dabbled in selling on Amazon, but are far from experts. So when we wanted to learn more about the ins and outs of the platform, we tapped the one and only Lesley Hensell - co-founder and co-owner of Riverbend Consulting, where she oversees the firm's client services team. Shes been a seller on Amazon herself for over a decade personally has helped hundreds of third-party sellers with everything from selling their businesses, to getting their accounts and ASINs back up and running. Crazily enough her clients range from small mom and pop brands, all the way to companies doing over $1 billion a year. She shares more tips and alpha then we were prepared for, and left all of us hungry to take a shot at building a brand on Amazon ourselves. This episode covers: - What products are good to sell on Amazon - What are the tools you need to build a business on the platform - Is walmart coming for Amazons lunch? - How has the industry changed in the last decade…and more importantly…where is it going? - Pitfalls to avoid for Amazon sellers - Is Amazon going to steal your product and sell it themselves? - and wayyyy more Needless to say, the Builders Build group chat was buzzing as soon as the recording ended. All of us saying we needed to take a stab at this. Give it a listen and see for yourself and make sure get all the alpha at https://builders.build If you want to learn more about Lesley Hensell and her services, head on over to https://riverbendconsulting.com/ For ideas on making products, head over to Oren at https://productworld.xyz For tips on buying a website to jump-start or expand your business, sign up with James at nanoflips.com
Lesley Hensell is co-founder of Riverbend Consulting, where she oversees the client services team. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys (20 and 14) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions.00:00 Catalog Troubleshooting on Amazon Q&A03:48 The number one thing Lesley Hensell learned as an Amazon seller04:44 Insights on Amazon Live and working with influencers06:29 Coupon not showing on the search page07:39 Common account suspension types10:13 How to select the right category13:36 Account was removed from the brand registry16:33 Executive seller relations19:41 DMCA20:18 What to do when listing gets taken down due to patent infringement21:39 Supplement products listed in 2 categories at the same time23:41 "Hot words" in seller feedback that can be easily flagged and reported26:23 Seller was flagged "abusive" but they did nothing wrong29:51 Vendor central account is long gone and can't get S&S on Seller Central32:03 Uploaded CPC certifications dozens of times but they have all been rejected34:31 US global listing is uneditable because the title is in conflict with the Italian title38:01 Vendor central contributions got deleted by an executive vendor specialist39:58 Amazon says products are ineligible for NARF41:23 Combining two ASINS into variations 43:58 Using the same seller central account for new brands45:43 Original GS1 barcodes have expired for four of the seller's SKUs48:47 Using the same seller account in creating a new brand49:08 Product got search suppressed with another brand name52:12 973 ASINs were deactivated because of IP issues52:31 Making one ASIN the parent of another ASIN 52:48 Patenting a keyword so that no one can run a campaign against it53:26 Updating UPC via merge53:46 Changing the product ID to match the Amazon catalog data54:05 Potential duplicate process54:27 Where Do you see Amazon going in the future?Support the show
In today's episode, we're going to talk about a topic that a lot of people on Amazon don't take seriously or sometimes ignored - Amazon Compliance and we just have an expert to walk us through step by step. Lesley is co-founder and co-owner of Riverbend Consulting, where she oversees the firm's client services team. Riverbend Consulting have helped thousands of third-party sellers get their accounts and ASINs back up and running after a suspension, deactivation or block. What's your big why? What motivates you to build something new and grow it? With Riverbend Consulting I can be a stay-at-home mom to help my kids with challenges and at the same time growing this business so I can give back to the community. What is one favorite piece of media you'd like to share with the audience? I'm a Cal Newport fangirl! Deep Work https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692 What is one actionable thing Amazon sellers can do today? Spend a little quality time in your account health section. Check if you have suspended ASINs that haven't been addressed. Get in touch with Lesley Hensell linkedin.com/in/lesleyhensell http://www.riverbendconsulting.com/ If you looking to find a group of like-minded entrepreneurs that can take your business to the next level, check out the Titan Mastermind. Andrew is one of the leaders of this mastermind. https://www.titannetwork.com/#a_aid=Andrew&a_bid=f9c3cffa More episodes at www.zonconpodcast.com/episodes. #amazoncompliance #zonconpodcast #ecommerce #onlineretail #amazonsellers
nterview with Amazon Sales Guru Lesley Hensell Whether you love Amazon or hate it, Amazon is an 800-pound Gorilla in the small business/home business arena. Just about every home-based entrepreneur will be involved in Amazon selling, one way or another. It could be a small Amazon side hustle, a related product for your core business, or a core business itself as an Amazon Seller. For example, at Home Business Magazine, we have to sell our Start-up Guide exclusively through Amazon. As with any business segment, there are critical success factors to being successful as an Amazon Seller. Richard “Capt'n” Henderson interviews Lesley Hensell, co-founder of Riverbend Consulting (www.RiverbendConsulting.com). She will help our listeners to be better sellers on Amazon. Lesley is a seasoned veteran in helping others to grow their businesses through Amazon. Subjects discussed podcast include: • Lesley Hensell's experiences with Amazon and operating a consulting business • A brief breakdown on how to set yourself up as a seller on Amazon • How can you set up an online brand that stands out from the crowd? • Ways to be part of the Amazon marketplace without actually being an Amazon seller • Growing competition - Is it still a good opportunity to be an Amazon seller? • Common mistakes Amazon sellers make and the consequences for those mistakes • What are some of the first things a seller should do if their Amazon account gets suspended? • “Top Tips” on what an Amazon seller can do to be more successful in Amazon • What is one thing you should do tomorrow morning to get better plugged in with Amazon? Episode Sponsor Hotels Etc. * https://hotelsetc.com/go Interview Guest Amazon Sales Guru and Co-Founder of Riverbend Consulting Lesley Hensell[/caption] Your Host Subscribe to Home Business TV YouTube Channel (Click) Subscribe to the Home Business Podcast Home-Based Business Start-Up Guide
Every Amazon seller knows that seller support sometimes sucks. What do you do when you need to escalate your problem to seller support but nobody from Amazon seems to be reading their emails anymore? There's another way for sellers to contact Amazon. This idea is old but well-articulated with a new take on our live show the other day with Lesley Hensell at Riverbend Consulting. Shoutout to her.
Riverbend Consulting's own Kayleigh Cockerill is hosting the livestream event for the very first time and Clayton Atchison, of Carbon6, will be appearing as co-host for this episode of Amazon Happy Hour!Join these two Amazon experts for a live chat where they'll be discussing the merits of PixelMe and how both budding entrepreneurs as well as successful Amazon sellers can utilize this tool to help grow their business. This is your opportunity to ask any burning questions you might have about the eCommerce space, PixelMe, and selling on Amazon!.....#amazonseller #happyhour #pixelme #ecommerce #ecommerceadvice #ecom #amazon #amazonfba #amazontips #amazonhowto #liveevent #advertising
Make your Amazon account healthier – and more profitable – one ASIN at a time Lesley Hensell is co-founder of Riverbend Consulting, where she oversees the client services team. Lesley has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. She leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys (20 and 14) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions. Seller Sessions is now sold out! 19 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 10BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6
Funding your small business, especially in e-commerce is often complicated. Once you secure the funds you need to maintain a healthy cash flow and inventory. We've invited Mitchell L. of PIRS Capital, LLC to be our Happy Hour guest on Riverbend Consulting podcast. Lesley Hensell Demond and Mitchell will discuss the ins-and-outs of getting the most out your business funding.#amazon #cashflow #inventorymanagement #amazonfbaseller #amazonusa #amazonaccount #ecommercepodcast #pirscapital #amazonsolved #riverbendconsultingriverbendconsulting.compirscapital.com
This week, I'm joined by our resident Amazon policy and compliance consultant, Lesley Hensell. Lesley is co-founder and co-owner of Riverbend Consulting, an organization that helps people with suspensions, policy issues, and account management. She's an Amazon expert and has also been a seller for almost a decade. She's here today for her regular update on what's going on with Amazon, what's new, what's changing, and what's going to affect you and your business. The first part of her update is on the rampant suspensions of linked accounts that Amazon's going in for right now. Lesley tells us that Amazon is using AI to crack down on people who have more than one account without good reason, and we discuss how to follow the rules and avoid suspension. Another big issue happening with Amazon recently is a surge in bogus IP complaints, and Lesley explains the importance of protecting yourself with brand registration and making sure your paperwork is organized and accessible. Related to this, I talk about some problems I've had recently with bad players selling counterfeit versions of our products, and Lesley provides some reassurance that Amazon has started really enforcing its brand registry rules and suspending people who abuse them. Next, Lesley has some good news about getting suspended ASINs reinstated—it seems that Amazon is now giving the option (in some cases) to get your ASIN put back up in exchange for taking a training course. This is a faster option than the usual process and has the added benefit that you can learn something important to help you with your Amazon business. Lesley and I then spend some time discussing the bad things that can happen in the Amazon warehouse, including expired or used products being put back into rotation, and Lesley has a tip for managing your SKUs to avoid that nightmare scenario. I also ask about Amazon's PPC rules, and Lesley tells us about how some sellers are using meta-tags and back-end information to get past those rules, another bit of rule-breaking that Amazon is really cracking down on. Then I ask Lesley to describe the services Riverbend provides and how they can help you with your Amazon problems and guide you in making more money before we close out the episode with some details about SURGE Summit, the conference that Riverbend is sponsoring. It's taking place in Tampa Bay, Florida, over September 6-8 and features power sellers and experts from all over the industry, including a keynote from the CFO of Pharmapacks, one of the biggest sellers on Amazon (plus a cruise and a retro 80's arcade!). You can chat more with the Amazon Files and Mommy Income community by joining our Facebook group with today's codeword RIVERBEND, where you can learn more about bundling, ask questions, and participate in the conversation with other sellers. And if you're ready to take your business to a whole new level, visit MommyIncome.com/Coach to schedule your one-on-one coaching call today. This week on the Amazon Files: Linked account suspensions IP complaints and brand registration Counterfeit products ASIN reinstatement via training Problems in the Amazon warehouse PPC issues Riverbend's services “At the end of the day, you are playing on their playground, and it's best to play by their rules because they will very swiftly boot you out if you don't do it right.” - Kristin Ostrander Quotes: “You can have more than one seller account if there's a really good reason to. So, if you have two private label brands, if you use one account that you're selling lawnmowers and the other one you're selling greeting cards, you want to have different accounts. So if you have a good business read on it, you can have more than one account.” “Amazon uses a lot of artificial intelligence, and AI, as you know, what makes it kind of creepy but effective is that it learns over time. And so they programmed it early on to match things like who has two accounts that have the same bank account.” “It can be very useful, if you are legitimately running more than one account, if you use a VPN, so they don't think you're on the same IP address and think for some reason you're doing something you're not supposed to.” “If you have two companies selling the same ASIN on the same listing, you're competing with yourself, and then you're pricing against yourself. So arguments can be made that there's price-fixing.” “Amazon has done a really bad job in its new brand registry. We were all so hopeful that Amazon brand registry 2.0 is gonna solve all of our problems! And really, it's just like everything else, they built it for Amazon, they didn't build it for sellers.” “You do need to be brand-registered because you at least have a shot. But it is by no means a panacea and the answer to all of your problems.” “Here's the problem, the law requires Amazon to act on these complaints. They don't have a choice. They can't say, ‘Oh, I think that looks bogus' and just ignore it. Because once someone files an IP complaint, they have to do something about it. Even if these are garbage, and even if they don't make any sense.” “Get brand registry, get trademarks, get your own custom packaging. It doesn't have to be expensive. It's just doing business legitimately. And then that protects you.” “People respect their Amazon account enough to watch the training, maybe answer some relevant questions. And then, now at least you're educated. So next time, you can't say I didn't know any better because then you have a record that you did the training.” “You cannot assume that they will do any work for you, ever. They won't.” “If you're making thousands of dollars a month on an ASIN that gets suspended, you're screwed for that amount of time until you can fight with them to get back, which we know takes weeks, if not months for them to even, you know, give you an answer.” “Bad things happen in the Amazon warehouse.” “Amazon's not going to hand it back to you just for fun. The struggle is real.” “When you're trusting someone else with your inventory and your money, there's going to need to be accountability, some way or another, whether it's on your end or their end. And we all knew it ain't on their end. So we might as well take care of it.” “Most of the time, they're not just picking on random people. You've done something wrong, knowingly or unknowingly, and they're not just randomly scooping up a bunch of people, there's not some mean dude that's having a bad day going, ‘Let's pick on Lesley today and let's see if her account's doing anything wrong!” No, it's automated, it's artificial intelligence. It's all bots.” “We have people who did do the wrong thing all the time, and we help them, you know, get right. We have our little 'come to Jesus' meeting and ask you why it happened and say this is how we fix it, and we help them fix it.” “Honest to goodness, that's just the reality of this all, you guys, it's just, like, doing business with integrity. Stop trying to circumvent the rules, stop trying to get around them.” “We just did our final year-end taxes or whatever, and I wanted to give you the number that Riverbend has gotten back for us, for our company for reimbursements, damages, irreconcilable issues that we have on Amazon, and it was, like, over $3,000 last year.” “What we are shooting for is to have the best content of any Amazon conference because we've all been to conferences where people sell from the stage. I don't like that. That's not my style, it makes me uncomfortable. I want to hear from people who are real sellers.” Related Content: 2022 Workshops - Coupon code: workshop50 Wholesale Bundle System Email questions Learn With Us Coaching The Amazon Files Hub Riverbend homepage Lesley on LinkedIn Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword RIVERBEND to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.
Read the full show notes on our website.Lesley Hensell's Recommended Resources and Websites: AZ Seller KitRiverbend ConsultingSurge SummitLesley Hensell is the Co-Founder of Riverbend Consulting, whose 50 plus employees solve critical problems and offer effective growth strategies for sellers on Amazon and other e-commerce platforms. Currently, Lesley oversees Riverbend's client services. She has also personally helped hundreds of third-party sellers get their suspended Amazon accounts back up and running. Lesley leverages two decades as a small business consultant and Amazon seller herself to address the underlying business issues in e-commerce operations, resulting in improved efficiency and profitability.
One of the scariest situations as a seller is getting your account or products suspended. Every merchant wants to avoid getting suspended. However, more and more businesses still have to face these issues today. The key questions are: How do you best handle account suspension? What strategies can sellers use to get reinstated quickly? In this episode, I was joined by Lesley Hensell from Riverbend Consulting to talk through some of the reasons accounts are being suspended and tips sellers can use to get back to selling quickly. Connect with Lesley:Website: https://riverbendconsulting.com/ (https://riverbendconsulting.com/) LinkedIn: https://www.linkedin.com/in/lesleyhensell (https://www.linkedin.com/in/lesleyhensell)
In this episode of PixlFeed Radio, I have the pleasure to interview Lesley Hensell who's the co-founder and co-owner of Riverbend Consulting, where she oversees the firm's client services team. She has personally helped hundreds of third-party sellers get their accounts and ASINs back up and running on Amazon. Lesley leverages two decades as a small business consultant to advise clients on profitability and operational performance. She has been an Amazon seller for almost a decade, thanks to her boys (18 and 12) who do most of the heavy lifting. You can follow Lesley Hensell Here:
Lesley Hensell Co-founder of Riverbend Consulting An Amazon seller turned consultant, Lesley and her team at Riverbend solve critical problems and offer growth strategies for sellers on Amazon and other eCommerce platforms Lesley, how did you get started with eCommerce?When did you realize it was going to work, and you could finally leave the 9-5?How does one become a high-quality seller on Amazon?What's the best way to deal with the storage limitations?Black hat and dirty tricks are growing like crazy, is there a way to defend ourselves?Platform manipulation, everything we do to increase rank could technically be manipulationListing quality score - H10 vs realityHolidays are coming up Black Friday, Cyber Monday, Christmas, what advice do you have for sellers during these days, or preparing for them. Links to Riverbend Consulting and Lesley Hensell https://www.instagram.com/riverbendconsulting/https://www.linkedin.com/company/riverbend-consulting-amz/https://twitter.com/RiverbendConsulhttps://www.facebook.com/RiverbendConsultingLLC/https://www.youtube.com/channel/UCx_LV0OmSG0NW3DwhenvW6A
Trevor interviews Lesley Hensell from Riverbend consulting (https://riverbendconsulting.com/).Riverbend specialises in the nitty-gritty of Amazon, helping sellers fix issues with their accounts and listings. They also help their clients scale their Amazon businesses.Lesley has many useful insights and tips to share if you are interested in Amazon. We talk about how to deal with account suspensions and avoid issues in the first place. Lesley also shares her views on the future of Amazon and eCommerce in general.Lesley talked to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message
Rob Oliver chats with Lesley Hensell about how to become an online retailer in this episode of the Learning from Smart People Podcast. Lesley is the cofounder of Riverbend Consulting, a company that helps sellers on Amazon and other e-commerce platforms. She has years of experience and a great back story about why she decided to do this. Welcome to the Thanksgiving episode! Here are some of the topics covered as Rob Oliver and Lesley Hensell talk about how to become an online retailer: · Lesley's backstory of why she got into the online retail business · The art of retail arbitrage · Why it is important to know your numbers (and what numbers to know) · An understanding of FBA (fulfillment by Amazon) · Check out Matt Sulava's episode · Different options for how to model your online business · You can sell items on Amazon even if you have only 1 of them · How to set up your business from the beginning · Understanding the rules and regulations of Amazon · Differences between Amazon selling and eBay selling · You can sell used items on Amazon but it has to follow their guidelines · The nightmare of writing descriptions for items on eBay · Comparing the fee structure of Amazon and eBay · Utilizing the fee calculators to have a better understanding of profits · Money is made when you buy the item, not when you sell it · The importance of understanding the competitive marketplace · Looking at the tools of the trade · You will not be able to succeed if you don't know your numbers! · The difference between doing FBA and self-fulfillment · There are different guidelines for different categories, check them out! · Set up your business to fit with your lifestyle · Suggestions for where you can get started easily and inexpensively You can learn more about Lesley Hensell and Riverbend Consulting through their website and social media links: Website: https://riverbendconsulting.com/ Twitter: https://twitter.com/RiverbendConsul Facebook: https://www.facebook.com/RiverbendConsultingLLC/ Instagram: https://www.instagram.com/riverbendconsulting/ Linkedin: https://www.linkedin.com/in/lesleyhensell/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
On today's episode Dooner and The Dude are heading to the Port of Los Angeles to get an update from the workers on the ground. Gio Marz, director of carrier relations and drayage operations at Cargomatic, lets us in on just how bad congestion is and what he thinks the port can do about it.Lesley Hensell, co-founder of Riverbend Consulting, gets us up to speed on what retailers need to know about selling on Amazon this holiday season.Brian Runnels, vice president of safety at Reliance Partners, is live from the National Tank Truck Carriers conference in Dallas. We'll hear about what's going down at the event.Trent Broberg, CEO at Acertus, shares his solutions for outsmarting the capacity crunch.Plus, inbound containers will stay elevated into 2022; congestion is limiting “larger gains”; U.S. intermodal rail traffic softened in September on supply chain woes; the Biden administration is pushing shippers and carriers to expand operating hours; man orders 100 tacos on first date; and Dooner's 300th episode. Visit our sponsorSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
On today's episode Dooner and The Dude are heading to the Port of Los Angeles to get an update from the workers on the ground. Gio Marz, director of carrier relations and drayage operations at Cargomatic, lets us in on just how bad congestion is and what he thinks the port can do about it.Lesley Hensell, co-founder of Riverbend Consulting, gets us up to speed on what retailers need to know about selling on Amazon this holiday season.Brian Runnels, vice president of safety at Reliance Partners, is live from the National Tank Truck Carriers conference in Dallas. We'll hear about what's going down at the event.Trent Broberg, CEO at Acertus, shares his solutions for outsmarting the capacity crunch.Plus, inbound containers will stay elevated into 2022; congestion is limiting “larger gains”; U.S. intermodal rail traffic softened in September on supply chain woes; the Biden administration is pushing shippers and carriers to expand operating hours; man orders 100 tacos on first date; and Dooner's 300th episode. Visit our sponsorSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
Back once again for her quarterly update is our good friend, Lesley Hensell, of Riverbend Consulting. As many of you will remember, Lesley joins us here every few months to fill us all in on what we need to know about Amazon policies, plans, and news that can affect us as third party sellers. This time around, her update includes information that can really change everything for Amazon, our role in working with them, and, actually the global economy itself - this is one episode you literally cannot afford to miss. First, I'll start by sharing some exciting news about workshops that will be coming your way in 2022, and then we will spend the rest of the time picking Lesley's brain for everything we need to know. She begins by delving into the newest insurance issues and her compliance recommendations, the current proposed antitrust bill and the impact it can have upon all of us, as well as the importance of contacting your congressperson about it. Lesley also offers her perspective on printed material regarding your company both within and on your bundle brand packaging, the Amazon Vine program, getting responses from Amazon, and the Amazon Captive Team. She brings the episode to a close by describing the services her company provides and how you can get started working with them. It is vitally important to all our businesses that we remain up to date on all things Amazon, especially these days, and Lesley, as always, brings the goods here again, along with a call to action that we all absolutely need to follow. Listen in today and let's all do our part to protect our livelihoods. Another valuable action you can take is to join our Facebook group with today's code word rules, where you can learn more about bundling, ask questions, and participate in the conversation with other sellers. And if you're ready to take your business to a whole new level, visit MommyIncome.com/Coach to schedule your one-on-one coaching call today. This week on the Amazon Files: 2022 Workshops The newest insurance issues and Lesley's compliance recommendations The current proposed antitrust bill and the impact if could have upon Amazon and its sellers The importance of contacting your congressperson about this bill Including printed material about your business inside of bundle brand packaging What is allowed on your custom printed packaging The Amazon Vine program How to get timely and effective responses from Amazon The Amazon Captive Team Riverbend Consulting and how to start working with them “Lesley's always bringing the truth because she doesn't care about if people like her or not. She cares about the truth. She cares about the integrity of business and cares about those types of things. So it's not a popularity contest, it's a ‘let's get stuff done, and let's get this done in the good and right way so that we all can continue living our best lives.'” - Kristin Ostrander Quotes: “If we're going to be doing business with Amazon, there's all these changes and updates and policies and compliance and all these sexy words that we have to constantly talk about.” “Because if someone can eat it, or put it on their body, like topical, I'm away from that, because I don't want anybody getting sick or getting you know, dead, because they put something on their arm that then you know swole up and who knows. So I try to stay away from those things.” “If you're an authorized reseller, actually on just about anything, try and get that in your contract that they will indemnify you.” “If you didn't read your Amazon Terms of Service, good luck with that, because there's a lot of things you can't do or won't be able to do.” “Every business needs to have insurance for one reason or another.” “Amazon's not a monopoly - grow up - it's not a monopoly.” “This is really important stuff, and we need to be aware and proactive about what we support and don't support in our Congress because it affects your bottom line.” “The reason that I find it so frustrating is because there is legislation in place right now that all of the issues that they have with Amazon could be addressed under that legislation.” “They could literally eradicate us as third party sellers, and just take over the entire online retail world, like you said, creating a bigger monster.” “If you're doing stupid things like telling third party sellers how to price their products, which is price fixing, which is illegal, then you're asking for regulation.” “What's really sad is that I know where it leaves the American public - it will stifle innovation in a way that people do not even comprehend.” “A lot of advocates, a lot of people, need to stand up and talk about it and get their congressmen and women to understand the impact of what could happen if this comes to the table.” “These are things that greatly impact not just us, but our global economy.” “It cannot direct them off the platform, you cannot direct them to your Shopify store, to your website to your customer service person. None of that.” “The best way for you guys to own your own customers in this way is provide a phenomenal product and customer experience and people will look you up and they will find you and they will want to find you in other places.” “Where there's already three or four competitors that have 1000s of reviews, your two or three Vine reviews aren't really going to get much.” “A lot of times we have issues that have been resolved by Account Health.” “We're actually getting some pretty rapid answers right now from the executive seller relations team through the jeff@amazon email.” “It's super important that you show, according to their escalation protocol, that you've already done all the things.” “riverbendconsulting.com is the place to go - I fully and highly recommend them and their team.” Related Content: 2022 Workshops - Coupon code: workshop50 Wholesale Bundle System Email questions Learn With Us Coaching The Amazon Files Hub Amazon Seller Central Sign-In Riverbend Consulting Homepage Lesley's LinkedIn Page Riverbend Consulting's LinkedIn Page Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword rules to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.
Sean De Clercq, CEO of Kickfurther will join Lesley Hensell, Co-founder of Riverbend Consulting to discuss the primary reasons brands face cash flow issues. What funding options do sellers have. And how growing brands can compete in a supply chain that favors larger brands! Join us.
Get out of the FEAR ZONE! We all worry about dreaded suspensions, but there are ways to take preventative measures. We talk all about it with Lesley Hensell, the Co-Founder of Riverbend Consulting. Lesley Hensell is co-founder and co-owner of Riverbend Consulting, whose 50+ team members solve critical problems and offer effective growth strategies for sellers on Amazon and other ecommerce platforms. Lesley oversees Riverbend's client services team of ex-Amazon employees, third-party sellers, brand owners and experienced consultants. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. In addition, Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She and her partner Joe Zalta launched Riverbend with just four team members in 2017. Since then, the business has doubled each year, while expanding its service offerings to meet the needs of Amazon sellers and vendors in an increasingly competitive marketplace. Lesley has been an Amazon seller for a decade, thanks to her boys (19 and 13) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions. Make sure to subscribe to the podcast so that you are notified of new episodes!
Jack Bijou is the Head of Growth at Riverbend Consulting, a consulting company that helps Amazon sellers with account reinstatements and protection, FBA reimbursements, and editorial reviews. Prior to joining Riverbend Consulting, Jack was the Head of Sales at PRIMEXCHANGE and the Head of Growth at Project Retail. He studied Business Management and Marketing at the City University of New York's Brooklyn College. In this episode… As an Amazon seller, do you know how Amazon's editorial review program works? Is your e-commerce brand eligible to join the program, and if so, what are the benefits of having your products reviewed on the platform? In his role at Riverbend Consulting, Jack Bijou has been working with e-commerce brands to help them drive traffic and increase conversions on Amazon through editorial review articles. He has seen the impact these articles have on generating sales and revenue for brands. Now he's here to share how you can start taking advantage of this great marketing initiative today. In this episode of the Buy Box Experts podcast, James Thomson interviews Jack Bijou, the Head of Growth at Riverbend Consulting, about Amazon's editorial review program. They discuss how the program works, talk about its requirements for brands, and explain how it benefits Amazon sellers. Stay tuned.
Lesley Hensell, a partner and Co-founder with Riverbend Consulting, which focuses on solving critical problems and offering effective growth strategies for sellers on Amazon and other e-commerce platforms joins eCommerce Radio. The post Strategies for Running a Successful Amazon Business appeared first on Enterprise Podcast Network - EPN.
Joe is co-founder and co-owner of Riverbend Consulting, where he manages the sales and advertising teams. Joe also heads up the brand partnership and referral divisions. He has founded and run successful businesses in multiple industries including e-commerce and wholesale/manufacturing. Joe loves spending time with his wife and kids. He can be found playing catch with his boys and even drawing princess pictures with his daughter! He has founded and run successful businesses in multiple industries including e-commerce and wholesale/manufacturing. In today's episode, we are going to go over what Amazon sellers need to know about D2C and Retail! We'll be talking about how private label sellers who have successfully grown their brands online have new opportunities to launch their products in retail stores. The results? More channels, better up-front cash flow, and brand equity. Join our community! www.facebook.com/groups/lunchwithnorm/ Produced by Kelsey Farrar Theme Music by Hayden Farrar
BEWARE. Sometimes the black hat isn't a stranger, it's actually Amazon.Featuring Lesley Hensell, Co-Founder at Riverbend Consulting, and her Black Hat Trap warnings!#inventory #selection #distribution #damageaggreement #coopagreement #BSA #TOS #dataprivacy #amazonappeals#3P #1P #reseller #brand #blackhattactics #amazonvendor #blackhat #amazon #riverbendconsulting #amazonseller #BEWARE #happyhour #blackhattrap #part3 #amazonreinstatement #amazonsuspension
Let's be real: Amazon can sometimes be a mean, crazy beast, but it also allows us to create, run, and grow a long-term sustainable online business. And how do we keep our businesses safe from the beast? By knowing its policies and being compliant. Lesley Hensell, co-owner and Partner at Riverbend Consulting, is our favorite go-to person when it comes to dealing with the whims of everyone's favorite frenemy, Amazon. Lesley and her amazing team of consultants at Riverbend Consulting help Amazon sellers resolve all kinds of problems on the Ecommerce platform, from everyday issues like account suspensions to fighting off Russian hackers on Amazon. Lesley joins me today to advise us on the newest changes to Amazon's policies. She discusses restrictive product notifications on Amazon, why many sellers are getting them despite not selling restricted products, and how those notifications can be resolved. She explains some guidelines on selling hazmats and policies on selling cannabis, CBD, marijuana, and other related products. She also underscores the importance of writing product safety disclaimers on your listings and packaging and highlights why it's worth fighting for reinstating your Amazon account and listings. “If you have a safety issue, disclaimers help you get the listing back up.” - Lesley Hensell Demond This week on the Amazon Files: Restrictive product notifications on Amazon and why you may be receiving them Words that may trigger restrictive product notifications and how to address these flags The importance of having clear product disclaimers and instructions on your listings and packaging Regulations, rules, and suspensions based on cannabis, CBD, marijuana, and their related products Fighting Russian hackers and why Lesley discourages selling supplements The hazmat nightmare and why Amazon sometimes holds funds The impact of “snowballing” on Amazon's Seller Central How to get noticed in Jeff Bezo's inbox and the power of making a business case Why it's worth fighting for your products and listings Related Content: Protect Your Amazon Account with Lesley Hensell Can You Suspension Proof Your Amazon Business? Top Reasons Amazon Accounts are Suspended in 2020 & How to Avoid Them Connect with Lesley Hensell Demond: Riverbend Consulting Riverbend Consulting on LinkedIn Riverbend Consulting on Instagram Riverbend Consulting on Facebook Riverbend Consulting on Twitter Riverbend Consulting on YouTube Lesley Hensell Demond on LinkedIn Lesley Hensell Demond on Facebook EMAIL: lesley@riverbendconsulting.com Want to Learn More? It's time to discover our Wholesale Bundle System™ that is your roadmap to bundling success! This course is packed with valuable information & tools to help you maximize your Amazon profits. The destination: freedom to spend less time sourcing products and to spend more time with your family. Wholesale Bundle System™ gives you the exact framework & strategy I use to create and sell wholesale bundles with massive success! To learn more, visit: http://www.mommyincome.com/system Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword #Riverbend to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.
We are back with Part 2 of The Black Hat Trap on Amazon Sellers Happy Hour. Featuring Lesley Hensell, Co-Founder at Riverbend Consulting, and her Black Hat Trap warnings! Lesley offers some of her Most Unpopular Advice. Black Hats and "bad guys" are a real concerns, but you can't blame everything on someone else. Take a listen.
Joe Zalta is the Co-Founder and President of Business Development at Riverbend Consulting, a market leader in Amazon compliance and risk management. Riverbend Consulting helps Amazon sellers navigate the turbulent world of Amazon reinstatements in order to make way for new sales opportunities, profitable account management, and groundbreaking deals. Joe is also a Partner and the Chief Marketing Officer at E & J Sales and Marketing LLC, a leading Amazon marketing agency that partners with national brands to represent them on third-party marketplaces. In this episode… Are you looking for expert tips and tricks that will help you strengthen your brand today? Do you want to achieve a smooth—and profitable—exit from your Amazon store? If so, this episode of Amazing Exits is for you! According to Joe Zalta, an Amazon and e-commerce expert, one of the most important things you can do before selling your brand is this: be proactive. Anticipating common issues and seeking effective solutions is a vital part of the exit planning process; however, many sellers just don't know where to start. With years of expertise in the industry, Joe shares how he helps Amazon sellers manage the minute details of their businesses to ensure the most successful and lucrative exit possible. Want to learn more? In this episode of Amazing Exits, Kellianne Fedio and Paul Miller sit down with Joe Zalta, Co-Founder and President of Business Development at Riverbend Consulting, to discuss Amazon account health management. Listen in as Joe identifies the common issues that hurt Amazon sellers, reveals the secret to identifying fake reviews, and explains how you can work to ensure a smooth due diligence process. Stay tuned for more!
Lesley Hensell is the Co-founder, Co-owner, and Partner of Riverbend Consulting, where she oversees the firm's client services team. Riverbend Consulting helps Amazon sellers with account and ASIN reinstatements and provides detailed consulting services for operations and fulfillment. In her role at Riverbend Consulting, Lesley has personally helped hundreds of third-party sellers get their accounts and ASINs back up and running. She also leverages two decades of experience as a small business consultant to advise clients on profitability and operational performance. In addition to this, Lesley has run an Amazon 3P seller business for more than a decade. In this episode… As an Amazon seller, one of the worst things that can happen to your business is your account being suspended due to product complaints or misconduct. A blocked or suspended account or listing will cause you to lose income, profit, and essential growth for your brand. So, in such cases, what can you do to get your account reinstated? According to Lesley Hensell, Partner at Riverbend Consulting, there are three key areas that Amazon expects you to address when writing a plan of action to reinstate your account. These include determining the root cause of the issue, solving the problem, and preventing it from ever happening again. While some types of account problems can be handled by sellers themselves, others may require assistance from third-party companies, such as Riverbend Consulting. Lesley Hensell, the Co-founder, Co-owner, and Partner of Riverbend Consulting, joins James Thomson on this week's episode of the Buy Box Experts podcast to share her best practices for reinstating accounts and ASINs on Amazon. Lesley talks about some of the common causes of account suspensions, how to write an effective plan of action, and her recommendations for preventing future issues with seller performance. Stay tuned.
Lesley Hensell is the co-owner and Partner at Riverbend Consulting, an amazing team of consultants who help Amazon sellers with problems ranging from everyday issues like dealing with account suspensions, to odd and strange things such as Amazon linking your seller account with the account of your fourth cousin thrice removed. Lesley and her team are like Amazon therapists: people who could support you in facing Amazon's challenges. And honestly, she's truly a well of insight whom I love talking to about the things we don't love about Amazon. Lesley joins me today to share her advice on protecting your account on Amazon. She explains why “linked account” errors occur and how you can manage them. She reveals how you can protect your products to reduce the number of complaints you get and discusses the power of checking your FBA returns report. She describes what the Voice of the Customer is and why you need to monitor it continually. She also highlights the impact of creating an excellent buyer experience in preventing future errors and issues with Amazon. “Amazon only cares about the customer. If you can provide a great buyer experience, Seller Performance will not come after you.” - Lesley Hensell This week on the Amazon Files: A brief history of “linked accounts” on Amazon, the two kinds of action they're taking on it, and what to do about them What “hydra” accounts are and the nightmare of reinstating linked accounts The oldest suspended account Riverbend Consulting got reinstated and why old suspensions are easier to overturn Keeping Pandora's Box tightly closed and the power of keeping your invoices The best way to contest an error you did not commit on Amazon Getting “Used Sold As New” complaints and how to prevent them Packaging your items properly to avoid getting flagged as inauthentic Knowing your numbers and how providing a great customer experience can prevent Amazon from killing your profit The value of investing in custom packaging and how to deal with fraudulent returns Legitimate invoices and proving product authenticity The importance of being proactive to protect your account The benefits of having virtual assistants and outsourcing work The Voice of the Customer section and why you need to monitor it The power of pulling up and sorting your FBA returns report and working on your worst ASINs Related Content: Top Reasons Amazon Accounts Are Suspended in 2020 & How to Avoid Them Can You Suspension Proof Your Amazon Business? Connect with Lesley Hensell: Riverbend Consulting Riverbend Consulting on Facebook Lesley Hensell on Facebook EMAIL: lesley@riverbendconsulting.com Want to Learn More? It's time to discover our Wholesale Bundle System™ that is your roadmap to bundling success! This course is packed with valuable information & tools to help you maximize your Amazon profits. The destination: freedom to spend less time sourcing products and to spend more time with your family. Wholesale Bundle System™ gives you the exact framework & strategy I use to create and sell wholesale bundles with massive success! To learn more, visit: http://www.mommyincome.com/system Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword #Protect to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.
Jack Bijou is the Sales Manager at Riverbend Consulting, a consulting company that specializes in Amazon account and ASIN reinstatements. Riverbend Consulting is a partner of Buy Box Experts. Prior to joining Riverbend Consulting, Jack was the Head of Sales at PRIMEXCHANGE and the Associate Buyer at Orva. He studied Business Administration and Management at City University of New York-Brooklyn College. In this episode… Competition on the Amazon marketplace is fierce. While advertisements help brands drive traffic to their listings and boost sales, more needs to be done to beat competitors and achieve top rankings. According to Jack Bijou of Riverbend Consulting, one of the best ways to do this is through Amazon's editorial recommendations. As Jack explains, the Onsite Associates Program allows publishers to write articles recommending products to buyers. These editorial recommendations are published on search results pages for a category or product, making them an effective marketing strategy for Amazon sellers looking to stand out. On this episode of the Buy Box Experts podcast, host Eric Stopper is joined by Jack Bijou, the Sales Manager at Riverbend Consulting, to talk about how editorial recommendations work on the Amazon marketplace. Jack explains what his company looks for when choosing Amazon sellers to work with, how publishers get compensated for their recommendations, and the major benefits of achieving one of the top three recommendations for your product or category. Stay tuned.
Joe Zalta is the Co-founder of Riverbend Consulting. He runs a team of consultants who work with many of the top 1000 Amazon sellers as well as smaller sellers to help them prevent and resolve account suspensions and get ahead of potential issues. Their team is made up of ex-Amazon seller performance managers and other people who have worked at Amazon and they work hand in hand with sellers to find solutions to Amazon's ever changing policies. Joe is an expert and has run successful businesses in multiple industries including e-commerce and wholesale/manufacturing. Prior to Riverbend Consulting, he was the President of Parish Kids and Parish Nation, and he was a National Sales Manager at Oved Apparel. In this episode… When Amazon sends a notification to sellers that their listings have been taken down, most of them don't know where to start in the appeal process. This tends to be a high level issue and for the sellers that try to resolve the problem on their own, they're hit with roadblocks that make them realize that they need professional help to fix the problem. Joe Zalta's team at Riverbend Consulting comes into the picture the moment the notification is received. They help resolve account suspension issues and work with Amazon sellers to ensure that such issues are resolved as fast as possible and how they can avoid encountering these issues in the future. In this episode of Buy Box Experts, Joe Zalta is interviewed by Eric Stopper about how the work Riverbend Consulting does for Amazon sellers. Tune in as he shares some of the best tips to avoid suspension issues, how to optimize product instructions and photos on Amazon, how to avoid variations abuse on the platform, and find out how to discover the next big thing to sell on Amazon for you to become the best entrepreneur you can be this 2020.
Change - it's the only constant thing in business, whether it's a brick-and-mortar store on an online Amazon business. Over the years, Amazon has made changes that can impact how we run our business. Sometimes, they even make changes without first announcing it, leaving some Amazon sellers surprised - or worse - suspended. Luckily, there are people and teams who can advise sellers on suspensions and reinstatement, like Lesley Hensell. Lesley is a specialist on Amazon account reinstatement who has built Riverbend Consulting, an agency that helps third-party sellers reinstate their businesses on platforms like Amazon. Lesley joins us today to discuss the common reasons Amazon accounts are suspended. She shares tips on how to avoid Amazon account suspensions and reveals what caused the rise of warnings for product detail and variations pages. She explains the different Code of Conduct violations on Amazon and shares the story of how an Amazon seller was suspended for collusion despite acting in good faith. She also discusses assessing your risk profile as an Amazon seller and underscores the value of saving money when running an Amazon business. “Amazon takes listing errors that we sellers see as small things very seriously. That's part of why enforcement, when it comes, is surprising.” - Lesley Hensell This week on the Amazon Files: How Riverbend Consulting helps Amazon sellers get reinstated Ways you can change your Amazon account settings to avoid suspension How creating custom packaging for Amazon items can help prevent account suspension The rise of warnings for product detail page abuse and variation abuse The challenges of contacting Amazon's seller support Lesley's tips for creating Amazon bundles The suspension risk of retail arbitrage and why online receipts are most likely to get rejected Collusion, platform manipulation, and other Code of Conduct violations on Amazon How Amazon suspended a seller for collusion Assessing your risk profile as an Amazon seller The importance of setting aside emergency funds when running an Amazon business Why Amazon creates rules and policies Related Content: Can You Suspension Proof Your Amazon Business? Connect with Lesley Hensell: Riverbend Consulting Riverbend Consulting on Facebook Lesley Hensell on LinkedIn Email: lesley@riverbendconsulting.com Want to Learn More? It's time to discover our Wholesale Bundle System™ that is your roadmap to bundling success! This course is packed with valuable information & tools to help you maximize your Amazon profits. The destination: freedom to spend less time sourcing products and to spend more time with your family. We give you the exact framework & strategy we use to create and sell wholesale bundles with massive success! To learn more, visit: http://www.mommyincome.com/system Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword #PREVENT to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.