Landscape Disruptors

Discover how efficient routing and scheduling impact cost control, customer satisfaction, safety, and overall snow business performance. Learn why they are vital for well-managed snow removal operations.

Discover why revenue per hour is a vital metric for landscape companies. Explore its impact on profitability, pricing strategies, resource allocation, and overall business performance. Join us to gain essential insights for smarter decision-making and financial success in your landscape business.

Lisa Buyer is an industry disruptor in all things related to marketing, PR, web 3.0, and beyond. The latest episode featuring her and your favorite host Stanley Genadek the Dirt Monkey, was thought-provoking on all levels. She had Stanley's head spinning by the time they finished the recording, leaving us all wanting to learn more. Throughout this episode, Lisa and Stanley get into everything related to business. From finding a better balance as an entrepreneur to achieve health and wellness, what future business trends are emerging in 2022, what the new web 3.0 could potentially look like, and how business functions from sales and marketing will change. She also most recently wrote an article on the future of the Meta Verse and a more decentralized web 3.0 and spoke about all things related to NFTs on Search Engine Journal. If you want to learn more about Lisa Buyer and the future of everything related to marketing, PR, NFTs, and web 3.0, catch her social pr secrets podcast.

Most landscapers look at equipment as tools—a way to get the work done more efficiently and effectively without adding additional labor costs to projects. But the way George Urvari from Oriole Landscaping looks at equipment is a whole new level.George has his numbers so dialed. He can tell you exactly his equipment to sales ratio, how it impacts his bottom line, how it improves productivity, and the list goes on. He is a leader in the art, math, and science; yes, we said the science of buying and selling equipment. But don't take our word for it. Take the time to listen to George Urvari and Stanley Genadek the Dirt Monkey on the latest episode of the Landscape Disruptors podcast. This episode will change the way you acquire landscape equipment completely.

How well do you know and understand your dirt? No, we're not talking about the job site gossip or the dirt on your boots. We're actually talking about soil. The stuff plants are grown in and how they absorb nutrients from the ground. It's exactly what President and co-founder Kris Borgman has built his business on at Soul Solutions Monitoring. Their key message goes something like this: "It's not the total amount of nutrient in your soil, but can your soil release those nutrients in forms and rates to match plant uptake demands at critical growth stages."And throughout this episode of the podcast with none other than Stanley Genadek the Dirt Monkey, they get into soil sampling and how taking a predictive and prescriptive approach can help make you more money and all the other applications that could apply your business. Everything from the upsell, garden enhancements, reducing plant warranty, customer trust, and so much more.

Skilled labor shortage aside, another reoccurring issue plaguing our industry is mostly employee engagement, specifically around the up-and-coming generation of skilled laborers. Generational theory, gen x, gen y, whatever you want to call it, we're not sure it matters. Anyone can work for a paycheque, but the reality is, most people want to work to build a career for themselves and find day-to-day purpose within their professional life. The average person works roughly 90,000 in their lifetime, so for an employee to seek that opportunity to grow professionally and thrive is not an unreasonable ask. And the latest episode of Landscape Disruptors discusses just that. Stanley Genadek, the Dirt Monkey, and green industry business consultant Jackie Hart go into great detail on better engaging the next generation of skilled labor and what most people, not just the next-gen, are seeking within their professional lives.

Solutions to problems, in most cases, don't always stem from the root of the issue. More often than not, they are complex and require a much broader and holistic look at solving the challenge. Step into Brent Giles's world. Former landscape business owner, he worked at and led one of North America's largest snow removal providers. Entrepreneurial at heart, team builder, and now a high-performing leader in the green industry world, he's learned firsthand how to take a holistic approach to solve recruiting and retention problems in the skilled trades.Throughout this episode, Stanley Genadek, the Dirt Monkey, and Brent Giles discuss the current challenges in retaining team members within your landscape company and how to ensure they develop into high performers within your company.

The work ethic parallels between the green industry and those that serve within the armed forces are frequently shared. Discipline, unwavering commitment, relying on a team of people to get the work done, time management and executing on a schedule and plan, and the list goes on. Eric Jones aka the Turf Teacher, served in the USA military for 17 years before transitioning into the green industry and operating his own company, Elite Landscape services. He now educates countless aspiring landscape contractors in horticulture and is more commonly known as a Turf Up Radio show host and advocate for the green industry on social media. In the latest episode of Landscape Disruptors, he and Stanley Genadek, the Dirt Monkey, give thanks to those who formerly and are currently serving in the armed forces and discuss what opportunities exist in the armed forces. This is an episode you want to want to miss.

What do you know about the snow removal business? We're going to guess that you may not know as much as Phill Sexton does from WIT companies, advisors, and Co-Op. We were a little caught off-guard mid podcast when Phill mentioned he was a graduate from Harvard University earning a master's degree in environment and sustainability management. All of that aside, he and Stanley the Dirt Monkey Genadek get into the details of snow removal and what that looks like in the next ten years. Everything from salt sustainability to liability and the other snow and ice melting applications is hitting the market. One would think that there are a plethora of options out there. Still, Phill quickly gives a high-level overview of how environmental sustainability isn't as easy as it may seem, plus he gets into the details of what's being legislated by the government and how salt usage could become strictly regulated. All in all, it is a thought-provoking episode with two great minds in the snow and ice management industry.

After a two-year hiatus, GIE is finally back and better than ever. Throughout this podcast episode, Stanley Genadek the Dirt Monkey reviews the good and bad at GIE, some of the emerging technology that could be an industry game-changer, and the method to his madness when creating content. Most notably, Stanley also shares his Landscape Disruptors dream guests, how he creates his content and what mark he wants to leave on the industry by producing more educational content.

Trade shows are finally back and bigger and better than ever. GIE + Expo has over 40,000 people in attendance over three days during the 2021 trade show in Lousiville, Kentucky. Reportedly up by 8% compared to 2019, it's a sign of the times in the green industry and the continued growth in landscaping.During this week's podcast, LMN CEO Mark Bradley jumps back in as host of the Landscape Disruptors podcast and catches up with The Green Executive husband and wife team from Columbia, Illinois. Industry consultants and passionate landscape business owners Mark Bradley, Adam, and Sahra, chat about business, profit, landscaping trends, and what they see in person and on the ground at GIE + Expo 2021.

Landscapers often believe that the work should speak for itself. Work hard and future work will find you. Oftentimes, that rings true, but building the foundation for your business to self-sustain leads will do more for your business rather than focusing on just the soil beneath you. In this episode of Landscape Disruptors, host, Stan "The Dirt Monkey" Genadek, walks through some essential digital marketing strategies and executions with guest, Jack Jostes. Digital marketing can help build your landscape business through identifying your brand, leveraging your business' unique selling propositions for more sales, and recruiting Google on your side for the "Best X" searches in your area. Let the internet passively do the work for you, so you can focus all of your attention on your customers.

Depending on where you're located, the seasonal changes are inevitable as the leaves shift color, and the temperatures slowly drop. If your business isn't prepared for the weather or upcoming project timelines change, you might get left out in the cold. It happens to the best of business owners as Landscape Disruptors host, Stan "The Dirt Monkey" Genadek, and guest, Brittany Auman, talk about their current struggles heading into the winter blues.In this episode of Landscape Disruptors, Stan and Brittany tackle planned contracts falling through, difficult customers, the labor shortage, keeping employees paid, and the steps they take in their businesses to keep sales flowing and stress levels down. 

 The joy of landscaping is taking the space around you and beautifying it for others to enjoy. While all the energy and focus is physically given to the space, sometimes that creates hurdles to personally impact the community around you.  Throughout this episode of Landscape Disruptors, Jaime Waldron from Industry COLLECTIVE talks with Stanley "Dirt Monkey" Genadek about how she's engaging local landscaping companies and green industry leaders with impacting their communities through mobile social initiatives. Grassroots initiatives like Industry COLLECTIVE show that even a little time devoted to giving back goes a long way to uplifting those around you.

Ever wonder why some companies not only capture more work but the work and customer that they want? In today's digital world, it's no secret that marketing can make or break company revenue goals. Whether you're a global entity doing business in multiple continents or a smaller local service company getting the work done in your local community, marketing can play a significant role in all of the work you capture.Throughout this episode of Landscape Disruptors, Dave Racine from Punch PR talks with Stanley Geandek the Dirt Monkey about basic marketing tactics and strategies for local service companies. Everything from using social media to growing your digital footprint and where your marketing dollars are best spent if you have a small budget and just starting. Win more work using some of these recommended landscape marketing strategies from the Punch PR Team.

Dave Barlow is an entrepreneur at heart, and like most, he went through some highs and lows before landing on a passion and a business that worked out. And like most entrepreneurs that succeeded, his product is a solution to a problem that he and his team designed. Ultra Base Systems is a panel technology for everything and anything and, in most cases, much more efficient than the traditional fill and pack method. He's outfitted everyone from the hardscape industry, football fields, schools, and the list goes on. Throughout this episode, Dave and Stanley Genadek, The Dirt Monkey, get into the journey of what it's like to have a dream and pursue that dream until you finally achieve it. The grit, the grind, and what it takes to claw your way to build a company and a product.

It's no secret that the world of education and training is evolving. Online training and self-directed skillshare courses are becoming ever popular amongst the up and coming generation, so it would only be fitting that this same online training become available to skilled trades workers and the landscape industry. In the latest episode of Landscape Disruptors, Stanley Genadek the Dirt Moneky connects with VP of Sales at Greenius Online Training, Arden Urbano. This episode is a clash of the titans where Stanley and Arden challenge each other with some thought-provoking conversation focused on the skilled labor shortage, online training, and training staff in general. They also discuss LMN Business Management Software recently acquiring Greenius Online Training and what it might mean for the future of the green industry's first end-to-end system for landscape business owners.

In this episode of Landscape Disruptors, Stanley "Dirt Monkey," Genadek answers the internet. Questions submitted by the listeners, Stanley, answeres everything from landscaping business questions on property maintenance vs. hardscape and where to recruit new staff and talent.It's also not uncommon for Stanley to get detailed on the more technical-related questions focused on design and build or construction. Everything from building on sand, constructing retaining walls, and when and how to invest in snow equipment despite climbing insurance races. You won't want to miss this first Answer The Internet Episode with Stanley "Dirt Monkey" Genadek. Please submit your questions to hello@landscapedisruptors.com

The latest episode of the Landscape Disruptors podcast is a thought-provoking collision of entrepreneurs featuring Jon Fry, the CEO of LendFlow, and Mark Bradley, the CEO of LMN. During this episode of the podcast, the two of them cover how to grow your landscape business wisely utilizing different methods of capital investment. Everything from strategies of attaining that working capital and how to best use it to grow your landscape business. The truth is, most revenue-generating companies have access to capital; they often don't know how to utilize it or where to look for it. Strategically, there are a few ways to grow your landscape company when you have an injection of cash, and Mark and Jon go into the details on how to make that happen.

Vidosh North is a full-service landscape service provider founded in 2007. The company specializes in landscape design, specimen plantings, hardscape features, lighting, shoreline restoration, and irrigation services.They've built the business on three generations of family landscape, site work, and horticultural knowledge and experience. In the last few years, they've become one of the leading service providers in Michigan, creating beautifully designed softscape and hardscape projects for various customers in the greater Michigan area. Throughout this episode of the podcast, Donn and Stanley Genadek go into where it all started for the company and where they want to go. Donn talks about bottlenecks and a few people problems, but rather than complaining. He quickly notes a few solutions to overcome and be better. They've also grown their business throughout the covid pandemic, and like most in the skilled trades, have big aspirations to take their business to the next level in 2022.

Next time you're feeling the pressure, take a step back, breathe, laugh, smile, and remember who you are and what you are working towards in your landscape company. The stress of running a business in the startup phase can be enormous for an owner-operator to manage. Everything from hiring people, managing people, cash flow problems, material and supply order screw-ups, equipment breakdowns, and the list goes on. Spencer Lawn Care has been in business for ten years, and despite the ups and downs, he finds the sense of accomplishment from doing the work and being hands-on in the skilled trades far outweighs the low moments. In this episode of the Landscape Disruptors podcast with Stanley Genadek the Dirt Monkey, Shawn gets down into the details describing the trials and tribulations of operating a landscape company, including the landscape failures. Everything from retaining people, hiring people, equipment and cash flow problems, and the different phases of business. He also talks about how he plans to grow the company in 2022 and become more profitable.

In today's world of trends, there is only so much room for being traditional or doing what's traditionally done. Richard Wynia has built his dream business with his partner Christine Wynia. The two of them have combined their skills and build a company that not only stands out amongst the crowd but fills a significant gap in the space of landscaping.They are the true one-stop shop in landscaping and create and build projects that fulfill their customer's wildest dreams. Of course, this all comes at a cost, but they've found their niche and regular focus on design and build work that starts at 100K and goes as high as 850K. The only they don't specialize in is landscape property maintenance. Still, their connectivity amongst their industry within the Niagara Region can see them general contract nearly any project and at any scale for a motivated residential customer. Out latest landscape disruptors podcast with Stanley Genadek goes into the details on how Rich and Christine built the business of their dreams and the strategies and systems they implemented along the way to make it happen.

Building a business can be challenging. It takes patience and a type of personality that can handle and manage the stresses that come with starting up. Taking your company from an owner/operator status, capturing enough revenue to hire some staff, and maybe eventually growing revenue and profits to scale.In this episode of the podcast, Ryan Markewich from Creative Roots and Steve Baker from The Great Game of Business discuss the reasons for financial transparency in the workplace and how to create a company culture where staff think like owners and make better decisions to benefit the business. The Great Game of Business is a system to train people within a company to create a transparent and cohesive environment where teamwork thrives. Everyone becomes accountable—ultimately creating more success for the company. No matter how you turn the dials in your landscape company, there will always be trial and error. Still, the race to streamline and eliminate waste will always be ongoing. Open-book management seems to have a pretty high success rate when creating a strong company culture in which a successful company is built.

Billable hours, efficiency goals, job costing, revenue per person hour, throughput, and so much more. How do you measure your landscape company's success?Measuring your success is essential because it vividly shows you areas for improvement, things you are doing well, and perhaps what strategies or business development functions you need to invest in to continue growing your landscape company.Jeffrey Scott specializes in helping business owners in the lawn, landscaping, and irrigation to build profitable and valuable companies. His clients learn how to generate improved profit and cash flow (that would make any competitor jealous), manage and delegate the most important responsibilities, and effectively build and lead their teams to have more time and freedom in their personal lives. My clients end up with a precious company that will pay dividends for years to come.Throughout this episode of the Landscape Disruptors podcast, LMN CEO Mark Bradley hosts alongside Jeffrey Scott. They go into great detail on identifying critical benchmarks to maximize profit in landscaping and how to utilize those to drive revenue, accelerate growth and measure your success.

Our latest podcast is an inspiring story of two lifelong friends who went down a path in life and decided to change directions after discovering they choose the wrong career and profession.They discovered the landscaping industry and began applying their sales and marketing experience to the trade despite not having any green industry experience in the skilled trades.Entrepenuairal minded means you can pretty much learn anything you focus on, and that's exactly what Joshua Adkins and Max Gedz did. They began digging into landscape how-to videos and learning as much as they could online to take on hardscape and property maintenance projects. Many successes accompanied a few costly mistakes along the way. Over time, they went from 200k to 400k and now aim for 2million in revenue with two divisions.They've expanded into design and build landscaping projects while continuing to grow their property maintenance division. Now Odd Jobs LLC has become a very established company in the greater Michigan area.

Brittany and Caleb Auman are familiar, working side by side with each other, 24/7. This power couple works together, lives together, created a business together, and raises their family.What's not so commonly discussed in the green industry are couples working together in skilled trades. Surprisingly enough, it's pretty standard. Dynamic Duo's in landscaping are building thriving companies and managing to balance their work and life balance while avoiding landscape burnout.Caleb and Brittany Auman recently produced and executed a new event named Together in the Trades. An event dedicated to couples that work together - sharing information and advice to help working couples build a business while sustaining their relationship and family.In this latest podcast with Stanley Genadek Dirt Monkey, Caleb and Brittany dive deep into the details of the event, what they learned, and some of the big takeaways for next year's event in Nashville, Tennessee.

Brian Cotter lives, breathes, and eats the landscape industry. He has worked in the skilled trades from his teens and currently owns and manages two businesses. Lloyds Grounds Management and Durham Artificial Grass both serve the Greater Toronto Area and do it successfully. That didn't happen overnight, and throughout this episode, Brian shares experiences as the person building the business from the ground up. He shares every experience from creating a more professional industry, hiring and retaining team members, learning from mistakes in the landscape business, and why we should all be more proud in the skilled trades. Brian has been there done that, so to speak, but he's not done yet as he continues to manage two successful businesses in separate divisions.Stanley Genadek Dirt Monkey digs deep on the latest episode of Landscape Disruptors. In fact, this is our 52nd episode recording. Celebrate with us and catch this episode with Brian Cotter from Durham Artificial Grass and Lloyds Grounds Management.

It's not uncommon for couples to work together. It's not unusual for couples to own and build a business together, particularly in the landscape industry, due to the demands of getting your company up and running with little people and cash investment to get started. Together in Trades is a new event brought to you by Caleb and Brittany Auman. And Brian, and Liz Fullerton. The event aims to help landscape business owners who are married and work together. Sharing strategies to set boundaries, balance work and personal life, and create family time.Throughout this episode of the Landscape Disruptors podcast Brian Fullerton and Stanley Genadek deep dive into some rules of couples that work together and how they stay together. Most importantly, how to conquer the landscape World together and build an empire of your dreams for you and your family.

In the landscaping world, Paver King (Mike Pennington) in Whitby, Ontario, Canada, leads the pack in social media with his creative, Tweets, Instagram, and YouTube content. His sense of humor has inspired many, and his passion for being a skilled trades person sets the bar for the next generation who are motivated to work with their hands in an industry plagued with a skilled labor shortage. Mike Pennington, who recently turned 50, has been a longtime self-proclaimed hardscaper and has led the charge inspiring the up-and-coming generation of hardscapers and understands the ups and downs of the industry. He shares his story of the good and the not-so-good moments throughout his career and how he's now in a place that excites him to wake up every single day to go and get the work done. Throughout this episode, Mike and Stanley The Dirt Monkey Genadek get into what it means to be a landscaper and the role we all need to start owning within the industry to lead the next generation. Mike goes deep on ending the stigma associated with the skilled trades and how we all need to be more proud to be in the green industry.

Shawn Feurer is a successful entrepreneur, speaker, and mindset consultant. Known for his heartfelt style, high energy, and sincerity, he is loved by clients and audiences all over the United States.Throughout this episode of Landscape Disruptors, Stanley Genadek Dirt Monkey and Shawn dive deep on mindset in business and how your thoughts can directly impact results. Whether you're in the start-up phase of business or 15 years into building the ultimate landscape incorporation with multiple divisions and monster-sized teams of people, the mindset has everything to do with your results, and it all starts with the leadership teams at the helm of the ship. Shawn highlights some key strategies and tactics to get you in the right mindset and encourage everyone on your leadership team to lead with levity, positivity and attract the business outcomes and goals you and the company are trying to achieve.

What do you know about reputation management? As a local service skilled trade company, you probably know it's important to capture good customer reviews, maintain a strong reputation and hopefully, capture more customer referrals. In today's world of digital marketing, google my business reviews and reviews matter more than ever. Any new lead does one thing: either google your company name or search your company on Instagram. And if good reviews don't populate or your visibility ranking is low, the chances are that lead will search out another company.In this episode of the Landscape Disruptors podcast, Stanley Genadek Dirt Monkey and Shawny Hill from NiceJob go deep on what it takes to build an excellent reputation, win more customer reviews, and increase leads and service calls.

Founded in 1933, the Ariens company is a fifth-generation company in the green industry and employs over 1500 people and builds some of the best known zero-turn mowers and snowblowers. Founded in a garage, assembled and developed in America, the company continues to grow year over year with family members at the helm of the ship. Landscape Disruptors and host Stanley Genadek Dirt Money were lucky enough to have Steve Ariens on the podcast for a minute and share his story on what it's like working for one of the most extensive equipment manufactures within the landscape and snow industry.Throughout the podcast, Steve takes us through the ins and outs of operating a generational business and the trials and tribulations along the way. From R & D to organizational structure, management, and what landscape property management companies should expect shortly are just some of the topics covered throughout this episode.

The man, the myth, the legend, Rick Weihl may have started in landscaping, mowing lawns, and plowing snow, but his true passion led him down the road of inventing equipment to help landscape contractors be more efficient.Rick worked 12 hours a day at his lawn care and snow removal company, but on the side in his free time, he spent countless hours and dollars inventing everything from high-powered leaf blowers, snowplows, rear mount snowplows, and multiple patents.The real story in this podcast with Stanley Genadek Dirt Monkey is that Rick ran a successful property management business with over 40 employees and sub-contractors while financing his inventions.It all finally paid off when he sold his invention to some big equipment companies within the industry, and later this summer, he has the new snowplow that will change the snow removal world as we know it. Throughout the podcast, Rick shares some hard lessons learned in business and life that are invaluable and could hopefully help you fast track your company's success.

Building a successful business could be summarized as multiple different business functions coming together and working as efficiently and effectively to generate revenue from a product or service. It sounds simple, but the complexities to overcome as a business owner in the start-up phase are endless.Everything from hiring people, leading people, managing cash flow, managing the business, working on the company, and the list goes on. However, Weston Nicholas' success story as an arborist didn't start out as smooth as you'd think. Like many, he's learned from his experiences and mistakes to build better systems and fill his team gaps as his company continues to grow.Admittedly, he doesn't have it all figured out, but throughout this episode of Landscape Disruptors with Stanley Genadek, the Dirt Monkey. They discuss everything related to finding a trustworthy partner, not letting your ego get in the way, being singularly focused, hiring slow, managing cash flow, and so much more.

Most landscape business owners in the start-up phase go through many growing pains. Initially, everything revolves around the business owner. When the owner reaches their work capacity limit, both in time and energy, they typically need to hire more staff to meet the demand for work to continue growing the company, all while streamlining systems and processes to accommodate more people and more volume.As an owner goes through this process of business growing pains, it's relatively common to get caught up in the day-to-day operations - communications, managing people, meeting with customers, capturing more work, and the list goes on. But often, left off the list through this growing process is business development - building better financial systems to eliminate waste, utilizing software to manage the company, creating hiring processes, building company culture, incentivizing your team, just to name a few. It's walking a line of working in the business and working on the business, and Kory Ballard certainly experienced the same as he grew his company, Perficut Landscaping.Throughout this episode, Kory and Stanley Genadek Dirt Monkey discuss everything related to growing a landscape business and the common pitfalls owners experience as they scale their company. From cash flow problems to ego getting in how you manage your team and not having the suitable systems and processes before growing the business.

From getting her education, living in Asia, and soul searching while holding down a day job, Anne Briggs knows what it means to trial and error and recalibrate along the way until she figures it out.Over the past ten years, Anne has worked exceptionally hard at acquiring the experience needed to chase her passion for building, woodworking, farming, and every other skilled trade you can imagine. Her vast skill set has led to paving the path for the next generation of skilled tradesmen and women. An ever-growing online and in-person audience has enabled her to chase her dreams and generate a living from her hard-earned skills.Throughout this episode of Landscape Disruptors, Anne and Stanley Dirt Monkey Genadek go deep on how Anne essentially created something significant from chasing her passion and dreams in the skilled trade world. The relatable trials and tribulation stories shine through during this podcast episode with lessons learned that you will undoubtedly fast-track your business or career in meaningful and valuable ways.

Finding the right people in Landscaping or the skilled trades that are the best fit for your company can be challenging. Do you seek out those with the skills that match up for your hiring role, or do you seek out that rockstar personality who's motivated, wants to work hard, and learn and grow alongside the company?The answer is frequently both when speaking with the thought leaders in today's green industry, but it's typically not such a simple process to source both skill and the right company culture fit people. Frequently companies attract both the right people and the wrong people. The culture you create within your company can significantly impact productivity and your teams' ability to get the work done on time and budget.Ryan Markewich spent over 20 years building his Landscape Company, constantly turning the dials, and now has a rock-solid 20+ staff that make up his dream team. Today's generation of landscapers wants more than a paycheque. They want to feel like they contribute to something larger than themselves and belong to a group that means something. Throughout this episode, Ryan and LMN CEO Mark Bradley cover everything from finding the right people, addressing the millennium workforce struggles, and the higher processes that not only attract the people you want but ultimately create a winning elite team of landscape workers.

When you think about businesses, most can be profitable, and some can be lucrative, and operating a landscape business is complex. It's heavy on operations. There can be multiple divisions, many people, customers with high expectations, materials and supplies, equipment, weather, and the list goes on. There are many moving pieces, and anything an owner can do to streamline the business or make a process more efficient usually improves profitably or benefits the company in a big way.More important than ever before, efficiency is the name of the game. Most recently, LMN and SiteOne partnered up and integrated online landscape supply purchases directly through the LMN Estimating software. In theory, when you create an estimate in LMN now, you can order the materials directly through SiteOne Supply which skips a few steps and reducing an estimator's time.During this episode of the podcast, Stanley Genadek and Sean Kramer talk about the future of landscaping and how the industry is evolving. They cover everything from how Sean got his start in the green industry, his role at SiteOne Landscape Supply, where the green industry is headed, and what landscape contractors need to be conscious of heading into 2021.

So you've built a successful landscape business that services an extensive list of customers, but your ready to retire and not sure how to exit the business, sell the company, or successfully transition the business to a new owner.Most landscape owners that have been in the business for an extended period of time actually end up in this position more than you might realize. It's the exact reason why LMN CEO Mark Bradley and Ron Edmunds from the Principum Group sat down for a conversation on Landscape Disruptors.Throughout this episode, Mark and Ron cover mergers and acquisitions, how to build value within your landscape company, how to evaluate your business for what it may be worth, and how to potentially sell your landscape company when you are ready to retire.But what is succession planning exactly? Succession planning is a process for identifying and developing leaders within your landscape company who can replace the old guard when they leave or retire. This process usually ensures the company can live on successfully long after the owner has exited the business.

Recently down in Anna Maria, Florida, landscape disruptors Brittany and Caleb Auman conceptualized and executed what is known as a Hype House event where creators come together, share ideas, create content, and build momentum.During the week, some of the guests featured were Brian Fullerton, Shawn and Savvanah Spencer, the Green Industry Podcast, Mitchells Lawncare, and many more. From roundtable meetings conversing about their business ideas and experiences to help each other, visiting job sites, and connecting with landscape construction crews in the local area, the Hype House was an opportunity to connect and learn as much as possible in a short amount of time.Peer groups and connecting with other like-minded landscape business owners can be incredibly powerful, especially if your peers are willing to share experiences that help expedite and grow your business into a more profitable and sustainable business.During this episode with Caleb and Brittany Auman, they cover everything from how the Hype House came to be, what working closely with others over the years has taught them in their business, and how you can get more involved with your peers in landscaping.

The continuous improvement method stems from Kaizen, a concept referring to business activities that continuously improve all functions and involve all employees from the CEO to assembly line workers.The same methodology could be applied to marketing in the landscape industry. In this episode of the podcast, Kelly Dowell from Keldo Digital covers all the current marketing strategies to enhance your landscape business and help fill the funnel with the customers you want to attract. From Facebook marketing to using text messaging as a tactic and channel to reach new customers, she and LMN CEO Mark Bradley cover it all.Kelly Dowell specializes in helping landscape contractors build their business. Her services include website development, social media management, content & design creation, marketing & sales systems, recruiting & hiring systems, systems & growth processes.With each project, she takes a three-step approach.SCALABLE: She’ll collaborate with you to create proven, manageable systems that your team can execute.REPEATABLE: Then she’ll set your systems on autopilot. With process automation and personalization, you can do it again and again with confidence in your success.RELIABLE: When you can depend on your business systems to run smoothly, you can relax away from the office and live the life you always imagined! Growing your business doesn’t have to depend only on you. Contact Kelly to find out how technology might help your sales, marketing, or recruiting processes.

Joshua Martin is the founder and owner of LandOne Takeoff, which he built out of necessity for his own landscape company.Like most when creating successful products or services, Joshua identified a problem or pain point in his own business and came up with a solution for that. He built landscape software to measure properties for enhancement and to streamline the proposal design process when working with clients and enhancing their property.In this episode of the Landscape Disruptors podcast, Joshua sits down with LMN CEO Mark Bradley. They discuss all things related to conceptualizing the business idea, executing, and everything that falls in-between when running a landscape company and building takeoff enhancement software.They also discuss how emerging technologies are changing the landscape of the landscape industry and how contractors are doing business with their customers. The challenges of meeting customers' expectations and needs are becoming more and more time-consuming. The only way to keep the train on the tracks is to keep the funnel full and automate as many parts of your landscape business as possible. With so many complexities to the company, fast speed to value proposition is vital so you can close a sale before a competitor does.

Missy Scherber is literally paving the way for the next-gen construction entrepreneurs, women in construction, landscaping, and skilled trades in general. She manages a family, her ever-growing social media following, and is a boss woman on the construction site.She initially left her dream job in the not-for-profit sector and team up with her husband at his demolition and excavation specialty company in the greater Minneapolis area. Since becoming the co-owner of T. Scherber Demolition and Excavation, they have become a superpower couple in business and significantly grown their company.In this episode of the podcast with Stanley Genadek, Missy covers everything from finding the work-life balance for couples who work together and manage it. They also cover the importance of customer service and how each customer should be treated like your very first and for a good reason. Finally, of course, they get into the nitty and gritty of construction and some of Missy's invaluable lessons in business and her next step in the skilled trades.

What are the elements of a good planning meeting, and why is it so important? In Landscaping, it's already pretty well known that talent is hard to find, so maybe the solution isn't always finding the best people, but the ones that are willing to grow alongside the company and have a great work ethic. Eventually, these staff, if given the right opportunity and support, will become the best people.If you've been running your landscaping business day-to-day in survival mode, as most have been, you might not even have regular staff meetings on your radar, never-mind an all-inclusive annual planning meeting.No matter the size, every company should be taking time every year to evaluate the past season and make plans for the next ahead. Everyone needs to have a voice and feel like they have a voice, especially if you are all working towards the same company goals.Every team will be different, but in this episode of the podcast, Ryan Markewich, Owner of Creative Roots Landscaping, and LMN CEO Mark Bradley talk through the importance of getting your team involved high level and how it drastically changes the company culture and motivation.The goal is always to improve business results and the lives of the people who drive those results. The company is the product, and there will always be room for improvement. If the people are improving, the chances of the business improving are pretty high.

A local service business discoverability is everything in today's world of the internet and social media. With some of the most straightforward marketing strategies and techniques from Dennis Yu, you significantly improve your companies google ranking and visibility today.Dennis says that business results are the only thing that matters and whether you can tie those metrics to sales in light of all the social media channels out there. Measurable business results are the ultimate currency for any local service business. In this episode of Landscape Disruptors, Dennis walks us through the need to know local service companies' marketing techniques and strategies. From Google My Business optimization to getting all of your social media working with google to help improve your companies visibility and the dos and don'ts in marketing. This is how to become the number one ranked landscape business in your local service business in your area. Simple techniques from one of the world's best digital marketers and how to improve your online familiarity so that when a potential does a google search for the best landscape companies near me, they will identify you and contact your company first. Because as the saying goes, it takes a potential customer to see your brand a minimum of ten times before they eventually convert into a sale.

As a Landscaper, what do you know about trees? You might know they are suitable for the environment. Customers usually appreciate them. They are an excellent way to enhance a customer's project while generating more revenue from the job. But beyond that, they have a deep purpose, and there are better ways that all landscapers can begin to approach planting and upselling plants and trees in general.In this episode of the podcast, Stanley "Dirt Monkey" Genadek and ISA certified Arborist talk about trees. You see, most people think that arborists cut down trees, but they, in most cases, prefer to prune, plant, and maintain trees. Usually, they resort to the removal of a tree if it is hazardous or in severe decline. Eric Batty gets into the real dirt of being an Arborist and how the job title is much more complicated than people might think. He and Stanley also talk about different species, planting techniques, the balance of surrounding species, what's native, and what might serve a customer better in the long term.If you're into trees and planting and horticulture, this is perhaps one of the most informative episodes we've ever covered on Landscape Disruptors. Enjoy!

What do you know about ecological and organic landscaping? Perhaps it's not part of the future, but more or less a traditional and more sustainable landscaping application to tackle today's environmental challenges. Ecological and organic landscaping is a form of landscaping, avoiding pesticides and herbicides, sourcing mostly or only native plants and organics, and balancing the ecosystem with insects and native grasses. The work is a little heavier on the front end, but once the soil and surrounding ecosystem fully establish, there may be less maintenance.Richard McCoy is a 30-year green industry professional. He is the visionary behind Richard A. McCoy Horticultural Services Inc.. which he established in 1995. His expertise, attention to detail, and ability to develop an instant rapport with clients is just the beginning of what sets this company apart from others. Recognized by many as an organic and ecological land care thought leader, Richard and the Team at McCoy Horticultural have been offering environmentally and sustainably responsible, fine-gardening design, installations, maintenance, and organic lawn care since 2005.In this episode of Landscape Disruptors, Richard explains organic and ecological landscaping and its environmental advantages over the traditional landscaping we all know of today. This episode highlights how a company can find a niche or a division within the company, and specialize services based on a customers needs. Restoring the ecosystem as nature intended it to be using native plants, grasses, organics and insects is a fantastic selling point, but are customers adopting it? Tune into the episode to hear it from Richard himself and the successes he’s found in a greener industry.

It's a well-known fact that most landscapers work in landscaping simply because they love it. Whether your an equipment junkie, love the outdoors, the skilled trades, or the satisfaction of seeing a hands-on project come to reality, the green industry has a lot to offer. In this episode of the podcast, Ryann describes his role in the oil and gas industry, working for a Texas land oil drilling rig, and why he's fallen in love with landscaping.After years of contemplating his departure from the energy sector and having a flexible work schedule of two weeks on two weeks off, he's finally ready to leap into landscaping. Outfitted with a reliable Ford F350 6.0 diesel truck, a used skid loader, and some hand tools, he's taken an entrepreneur hands-on approach to landscape. From researching retaining walls, listening to Stanley Dirt Monkey, and consuming every bit of landscape content he can, he's a self-taught himself and slowly building his portfolio as he goes.His game plan is to continue building his portfolio and collecting pictures for his website, followed by turning to social media to help be found by new customers. His crawl, walk, and run approach is a good strategy while he slowly exits his day jobs and gets the hands-on experience required to run a landscape business. Stanley also offers some retaining wall advice and adequately installing the base when using a particular manufactured stone.

In this episode of the podcast, LMN CEO Mark Bradley and Stanley Genadek cover some common questions and pain points for all landscape companies. One of those commonly asked questions is, what should a company be willing to pay to hire and recruit a good foreman? And the answer will surprise you because although it's somewhat straightforward, there is a pretty handy formula and qualitative ways to determine this.Another great question that Stanley puts forward to Mark is the top 3-5 wastes in every landscape company. Waste is perhaps the number one cost driver on any landscape project, from unbillable commuting, washroom breaks, waiting for materials, over-delivering materials, and the list goes on. Waiting equals dollars lost on every landscape job, but Mark shares some simple solutions throughout the podcast.The other question tackled is centered around the great equipment debate, and how does a landscaper know when to buy new equipment? Or should you rent? It's commonly asked but not typically answered, and purchasing new landscape equipment is different for everyone. Mark shares a somewhat qualitative formula to help you make better and more informed decisions when buying, leasing, or renting landscape equipment.Finally, the show ends with how an owner should truly use their numbers as the guiding light when rowing their company and know when to crawl, walk, and run. And what are the top 3 mistakes every owner makes when starting a company? This is undoubtedly a podcast you won't want to miss.

Have you ever heard of a Landscape Association called Landscape Ontario? Well, if you haven't, now you have. They are by far one of North America's largest associations, with well over 2000 members in total. From advocating for the green and snow industry in government backrooms to creating value benefits for its members and creating industry standards provincially and nationally, Landscape Ontario is at the forefront if it all. And at the helm of the wheel is recently appointed President, Dave Wright. Dave Wright has over 50 years of experience in Landscaping. Born into the landscape industry, following his father's footsteps through the industry, Dave has built a wildly successful design and build and maintenance company. In this episode of the podcast, Stanley and Dave talk about climbing insurance rates, how to deal with COVID, industry standards and how we move forward in 2021. They also cover the Landscape Ontario task force and his role in creating a more sustainable future for the next generation landscaper.

Carla Bailey oversees all operations of HR at TLC Landscaping, located in London, Ontario. TLC Landscaping has been the premier stop for both multi-residential clients and design-build clients in London for over 30 years. Before that, Carla was a sitting member on the board at the Landscape Ontario London Chapter. She is a founding member of Women in Landscaping and has been a significant advocate and voice to reduce the barrier to entry for women in landscaping.In this episode of the podcast, Carla and Stanley talk about all things related to women in landscaping. What we need to do as an industry, what associations could be doing better, and encourage the next generation landscaper to be more inclusive. They chat about everything from boot sizing, clothes, pee breaks, recruiting and retaining women employees, and where a landscape industry newcomer should go if they want to get involved. Both Stanley and Carla seem surprised that this is still an issue in landscaping as we move into the year 2021, but certainly, some common themes raise to the surface as the two of them dive deep on HOW and what the industry can do to recruit more women landscapers.