Podcast appearances and mentions of lisa princic

I'm talking all about what to do when you have super low conversions on your program. I know this is a big issue for a lot of people - you feel like you've done everything right, but nothing seems to be working and it's really stressful. I just hosted an entire workshop on how to create a kickass membership sales funnel, so I'm going to share some of the key highlights from that, along with some other critical points. You can check out the replay here: https://scalingdeep.com/maximize/ My goal is to give you a pep talk and some practical advice to help you objectively analyze your funnel. With the right tracking and support, you can gain more confidence in your offer instead of giving up. There's likely more you can optimize in your marketing and sales process before you need to start completely from scratch. _______________________________  Subscribe for new episodes every week!

Your business doesn't need to be overwhelming or require a massive amount of content creation every day. Simplify your approach to eliminate procrastination and focus on the most essential, automated, and profitable strategy: MEMBERSHIPS! Ready to make this possible? Sign up for my FREE Six Figure $ Membership Training

In this episode, I sit down with Lisa Princic, a membership expert, strategist, and podcaster. Lisa has helped countless business owners build sustainable and profitable brands by simplifying and packaging their offers, increasing their visibility, and scaling with memberships.   Lisa shared her insights and strategies on how to think outside the box, avoid cookie-cutter approaches, and truly bring out the uniqueness of your clients. Her passion for helping entrepreneurs succeed is truly inspiring.   During our conversation, Lisa also discussed her own journey as an entrepreneur and how she started her membership program. She shared valuable tips on how to get started, where to find more information about her offerings, and even hinted at some exciting upcoming workshops.   Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable information to help you get started on your membership journey.   Check out https://scalingdeep.com/freebie/ for Lisa's free training, and to grab a seat for her paid workshop, visit https://scalingdeep.com/method/   Connect with Lisa: Instagram: https://www.instagram.com/lisaprincic/  LinkedIn: https://www.linkedin.com/in/lisaprincic/  Facebook: https://www.facebook.com/groups/membershipsitemasterywithlisa/    Check out shop.martinesfavoritethings.com for my favorite books and items to make life and business a little more simple and a lot more fun!   Click here to book your free clarity call: https://calendly.com/martinewilliams/clarity-call   Connect with me on your favorite social media platform: Instagram: www.instagram.com/martine31williams Facebook: facebook.com/martinenwilliams   Be sure to follow this podcast to automatically receive your episodes!!!   Hey!! Send me a DM on IG and tell me what you think about the show!   Believing in YOU always! Martine   Podcast edited and managed by Haili Murch LLC.   If you are interested in starting a podcast or you are currently a podcaster needing help managing or relaunching your podcast, you may email Haili Murch at hello@hailimurch.com or you can click here to book a call: https://calendly.com/hailimurch/podcast-discovery-call

I'm willing to bet that you've purchased a $9 offer recently - they're kind of all the rage right now! Does that mean you should create an ultra-low ticket membership model in your business? Not necessarily. There's a lot of things to consider when creating a membership and whether running one is going to be sustainable for you. Today's guest is guiding us through all the important things to think of when it comes to selling and running a membership in your business - she's Lisa Princic, the owner of Scaling Deep. Over the last 14 years, she has helped 1000's of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands.   In this episode, we'll dive into: Whether a membership suits your business and personality What you need to consider before creating a membership How to keep your membership sustainable for you The low-down on micro memberships and $9 offers and whether you should create them or not! If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep120

On this episode of The Driven Woman Entrepreneur Podcast, we dive deep into the value of membership models for business owners who have reached capacity with one-on-one work or want to scale and don't want to run a group coaching program. Our guest, Lisa Princic, shares her insights into the flexibility of membership programs, which she has been specializing in helping coaches and consultants launch and grow for several years. We also discuss the key pillars for a successful membership program, including mentorship, education, and community, and how to align these with your pricing and value offerings. Lisa and I are both analytical and didn't hold anything back in this discussion, including talking about potential pitfalls and considerations when choosing a membership model, as not all models work for every business or audience. They delve into specifics like who the membership model is suited for, pricing, and promotion, but first, they discuss the speaker's journeys in choosing a membership model for their business. We even talk about why some popular membership programs ended up closing and why. During our conversation, I share some of the misconceptions I had about the membership model and how learning from Lisa helped me to see the value in the different types of membership structures that can appeal to different people. Tune in for a thoughtful and informative discussion on how to create a membership program that aligns with your values and unique abilities, while delivering scalable value to your clients. Bonus: To hear me get coached by Lisa on whether I should consider adding a membership to my business, check out our interview on Lisa's podcast, Scaling Deep by clicking here: https://apple.co/45IU1Wj Lisa Princic is a business owner with a passion for growth and human development. She believes that humans are naturally driven to push themselves and make a greater impact, while still maintaining their values and connections to others. Lisa's podcast and business are both named "scaling deep" as a nod to the balance between personal growth and staying true to oneself, which has been well-received by those who appreciate a more relational approach to business.Connect with Lisa Princic beyond this episode:Lisa's free training on memberships: https://scalingdeep.com/freebie/Lisa's podcast, Scaling Deep: https://apple.co/45IRsUbFollow Lisa on Linked In: https://www.linkedin.com/in/lisaprincic/If summer is a little slower in your business, it's the perfect time to turn things around before the fall rush. My short term, Choose Your Own Adventure options are only available during July and August. Kinda like summer camp, but without leaving home or S'Mores. Find out more here: https://bit.ly/43XxovI then, schedule a free 30-minute consultation here: https://bit.ly/3qrJ9YQ My favorite place to connect online is Linked In, click here to subscribe to my LinkedIn newsletter: https://bit.ly/3MAalSpFor the time crunched and impatient: go back (or skip) to your favorite

On this episode of The Driven Woman Entrepreneur Podcast, we dive deep into the value of membership models for business owners who have reached capacity with one-on-one work or want to scale and don't want to run a group coaching program. Our guest, Lisa Princic, shares her insights into the flexibility of membership programs, which she has been specializing in helping coaches and consultants launch and grow for several years. We also discuss the key pillars for a successful membership program, including mentorship, education, and community, and how to align these with your pricing and value offerings. Lisa and I are both analytical and didn't hold anything back in this discussion, including talking about potential pitfalls and considerations when choosing a membership model, as not all models work for every business or audience. They delve into specifics like who the membership model is suited for, pricing, and promotion, but first, they discuss the speaker's journeys in choosing a membership model for their business. We even talk about why some popular membership programs ended up closing and why. During our conversation, I share some of the misconceptions I had about the membership model and how learning from Lisa helped me to see the value in the different types of membership structures that can appeal to different people. Tune in for a thoughtful and informative discussion on how to create a membership program that aligns with your values and unique abilities, while delivering scalable value to your clients. Bonus: To hear me get coached by Lisa on whether I should consider adding a membership to my business, check out our interview on Lisa's podcast, Scaling Deep by clicking here: https://apple.co/45IU1Wj Lisa Princic is a business owner with a passion for growth and human development. She believes that humans are naturally driven to push themselves and make a greater impact, while still maintaining their values and connections to others. Lisa's podcast and business are both named "scaling deep" as a nod to the balance between personal growth and staying true to oneself, which has been well-received by those who appreciate a more relational approach to business.Connect with Lisa Princic beyond this episode:Lisa's free training on memberships: https://scalingdeep.com/freebie/Lisa's podcast, Scaling Deep: https://apple.co/45IRsUbFollow Lisa on Linked In: https://www.linkedin.com/in/lisaprincic/If summer is a little slower in your business, it's the perfect time to turn things around before the fall rush. My short-term, Boss Up Bootcamp options are only available during July and August. Kinda like summer camp, but without leaving home or S'Mores. Find out more here: https://bit.ly/43XxovI then, schedule a free 30-minute consultation here: https://bit.ly/3qrJ9YQ My favorite place to connect online is Linked In, click here to subscribe to my LinkedIn newsletter: https://bit.ly/3MAalSpFor the time crunched and impatient: go back (or skip) to your favorite...

In today's episode, I'm sitting down with Lisa Princic. Lisa is a Business Strategist and expert in all things memberships! She helps coaches and niche experts create profitable 6-figure memberships that last. In this interview we talked about Lisa's approach to memberships, why she believes in going deep versus wide, how to position and price your membership, and strategies to retain your members. If you've thought about creating a higher ticket membership in particular, this will be a good conversation for you. Let's dive in – Learn more about Lisa here: https://scalingdeep.com/gemma Connect with Lisa on Instagram: https://www.instagram.com/lisaprincic/ ---Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672Are you on my email list? It's where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! Support the show

Lisa Princic knows how to build a lasting membership program - and she's here today to talk with us all about it!Lisa Princic is the owner of Scaling Deep. Over the last 14 years, she has helped thousands of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa helps coaches niche experts to become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do AND what to ignore. Lisa loves a challenge with adventure and can often be found skiing or biking in the coastal mountains of BC. In this episode, we cover:Myths and truths about membershipsThe pros and cons of pricing: high ticket vs. low ticket membershipsThe benefits of small groupsThe cost vs. the value of membershipsCreating evergreen content for membershipsIssues with how high profit, low revenue business models are marketedAnd more!For the full show notes and transcript, visit https://www.socialslowdown.com/sustainable-memberships-with-lisa-princic/ Scaling DeepFree video training: How To Grow A Wildly Successful Membership That Provides Financial Freedom & FulfillmentSupport the show

This week on The Blogger Genius Podcast, I have Lisa Princic, membership coach, on the show to talk about why memberships are such good business. What makes a membership a good business model: Good source of recurring revenue If you can scale your number of members, you can grow your income without doing more work If you can create community, you can build a unique experience for your members and they are less likely to leave Memberships are ever-changing and "alive," unlike courses which can feel stale quickly Memberships don't have to be expensive to set up. You can use MiloTreeCart to collect payments, then host your membership in a private Facebook group, in a Slack channel, on Discord, or on Notion. If you are looking for a new revenue stream, and you like connecting with people, definitely consider launching a membership. Show Notes Digital Product WORKSHOP REPLAY - How to Turn on a New Income Stream MiloTreeCart MiloTree Pop-Up App Lisa Princic Membership Training Freebie Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast iTunes Stitcher YouTube Spotify Amazon Music Hello, my friends. Welcome to the Blogger Genius Podcast. As many of you know, I am your host, Jillian Leslie, I'm so super happy to be here. I create businesses on the internet. I've been a blogger since 2009. And I love sharing information tips and tricks to help you grow your own blogs and businesses. This week has been really fun and exciting. I led another paid workshop, this time on how to build your digital product empire with MiloTreeCart, which is the payment tool that we've created. It was great. I went step-by-step explaining what digital products were; why they are so valuable, how to come up with an idea how to create your sales page, get out there and sell and how we support you in that whole process. The thing I explained, having now done this podcast for four years, the most successful bloggers, I interview are ones who are selling products to their audiences. And that's why I want to inspire everybody to do that. Now, if you missed it and want to catch the replay, you can buy it for $10. Go to empire.milotreecart.com and there will be some special bonuses in there. So, it might be worth it. And the reason I charge is because I know if you pay me $10, you're going to show up differently, you will be more inspired, you will take it more seriously. So again, if you want the replay, just go to empire.milotreecart.com. I think it'll give you a really good foundation on what to build, why to build it and how to do it successfully. Other Blogger Genius Podcast Episodes You'll Like: How to Build a Seven-Figure Membership with Tamara Bennett The Truth About Courses Vs. Memberships with Alisa Meredith How to Grow a Successful Membership by Loving Your Members with Amy Sadler Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

This week on the podcast I am joined by Lisa Princic. Lisa is a trained Business Strategist Membership Expert and the host of the Scaling Deep Podcast. She supports her clients with membership growth and she's here on the show to talk all about memberships! Lisa shares what a membership is, how to know if it's right for your business, how to market your membership when you have a small audience, overcoming negative self talk, and more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. In this episode: What a membership is and examples of what a membership could look like How the yoga industry and other industries have opened doors for people coming out of the pandemic How do you know if starting a membership is right for you and your business? Knowing what you're offering your clients and what they should have to pay for your membership Should you still pursue a membership if you have a smaller audience? Getting members to stay for longer and rewarding them for being subscribed longer Tips for marketing your membership to other people Overcoming negative self talk and pushing through those human experiences and feelings Guest links: Scaling Deep: https://scalingdeep.com/ Facebook Group: https://www.facebook.com/groups/membershipsitemasterywithlisa

Thinking about adding a membership to your offer suite?You're not alone. The business world has seen a steady rise of online memberships in the past few years, and the trend toward businesses with a membership component aren't slowing down anytime soon.But is an online business membership model the next best step for you?In this episode of the Talk Copy to Me podcast, I sit down with business strategist Lisa Princic to talk about the value of online business memberships, whether they are the right choice for certain business owners, and, of course, what type of copy and messaging you need if you do have an online business membership. More about our guest expert, Lisa Princic: Lisa has over 13 years experience helping impact-driven small business owners dive deep into their unique value and business models to build sustainable and profitable brands. She helps them simplify and package their offers, increase their visibility with stronger positioning and smarter marketing, and scale with membership programs that become a significant source of their revenue.Learn more about your host:Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients by writing strategic and SEO website copy, you can find hosting the Talk Copy to Me podcast and podcast guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Unlike Lisa, who has an online business membership, Erin's still dreaming up whether a membership model is right for her business, and if so, what it would look like....we'll see what comes down the pipeline in 2023.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copyReach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically onlineAs always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 

Thinking about adding a membership to your offer suite?You're not alone. The business world has seen a steady rise of online memberships in the past few years, and the trend toward businesses with a membership component aren't slowing down anytime soon.But is an online business membership model the next best step for you?In this episode of the Talk Copy to Me podcast, I sit down with business strategist Lisa Princic to talk about the value of online business memberships, whether they are the right choice for certain business owners, and, of course, what type of copy and messaging you need if you do have an online business membership. More about our guest expert, Lisa Princic: Lisa has over 13 years experience helping impact-driven small business owners dive deep into their unique value and business models to build sustainable and profitable brands. She helps them simplify and package their offers, increase their visibility with stronger positioning and smarter marketing, and scale with membership programs that become a significant source of their revenue.Learn more about your host:Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients by writing strategic and SEO website copy, you can find hosting the Talk Copy to Me podcast and podcast guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Unlike Lisa, who has an online business membership, Erin's still dreaming up whether a membership model is right for her business, and if so, what it would look like....we'll see what comes down the pipeline in 2023.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copyReach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically onlineAs always, listen to the episode and read the full show notes here: https://erinollila.com/podcast Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

In episode 20, I interview Lisa Princic, a business and marketing strategist who helps intuitive entrepreneurs clarify their messaging, discover what makes them unique, and then effectively communicate that message to clients. We talk all about positioning yourself in your professional field, finding your niche, and finding your value. Lisa also brings up the topic of the Enneagram, which I'm more than happy to discuss! Learn how your Enneagram type informs the work you do and the way you position yourself and your business in the world. Lisa and I chat about the role personal development plays in our business success. And speaking of success, we talk about how success is defined for each of us, and whether or not we should focus on money. In the Make It Work Moment, Lisa shares her process for finding clarity and defining your signature system to help your business reach clients more effectively. You'll also hear about a special offer more my listeners – a FREE summit coming up in September! Don't miss it! Show notes: https://workyourinnerwisdom.com/20 Mentioned in this episode: Mastery and Message Podcast by Lisa Princic: https://lisaprincic.com/podcast/ Lisa's Website: https://lisaprincic.com/ The Enneagram Personality Test: http://truity.com/test/enneagram-personality-test

When you run out of hours in the day…but wish you could take on more clients, it may be time to think about a membership! Which can be tricky to wrap your mind around as a 1:1 service provider, but there are so many options to be able to grow!    Over the last 12 years, Lisa has helped 100's of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. She helps coaches, consultants and professionals become thoughtful leaders, increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore. She loves a challenge and can often be found skiing or biking in the coastal mountains of BC.   Let's learn from Lisa & her years of experience so you too can start scaling your business & dream BIGGER!    In this episode, you will learn:  Lisa's story & how she got started in the entrepreneurial space  Different ways you can offer a membership as a freelancer How to price a membership that's sustainable  Where to start the process of offering a membership   Connect with Lisa: https://www.instagram.com/lisaprincic/ https://www.facebook.com/groups/membershipsitemasterywithlisa/ ​​https://www.linkedin.com/in/lisaprincic/   Links Mentioned in this Episode:  Lisa's Guide for How to Set Up a Membership: https://scalingdeep.com/playbook/   Brand New Freelancer?! Take my completely free training to learn all about freelancing and how to get started: aubreemalick.com/freetraining   Other Resources:  Want my step-by-step guide on how to start your VA business today? Grab The Prep which will show you exactly how to set up and start your business! You will get instant access to the digital product so you don't have to wait any longer to start!  Join here >> aubreemalick.com/theprep    Join the Freelancer to CEO Podcast Community on Facebook    If you found value in today's episode, I would love it if you shared this in your Instagram stories! Help us spread the message to more freelancers who are ready to step into the CEO role!    Connect with me on Instagram: @aubreemalick

When you are ready to scale your business impact (and grow your income beyond the early six figures), you'll be looking at leveraged offerings. One very profitable and scalable offering is membership programs – access to knowledge, training, and coaching for a fee. On Amplify Your Success Podcast episode 294, Lisa Princic joins me to discuss how to identify the best membership program to offer your community (and shares some current strategies she's testing right with her offerings!) Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways [5:00] What a membership program really is and how to simplify setting up for your business. [6:43] The different types of membership programs that sell well right now. [10:15] Features that make a member want to stay longer (this might surprise you!) [13:25] Knowing where your membership fits into your other offerings (and why this is important to designing one that works well for your business.) [17:46] The best way to price your membership program. [20:39] Lisa shares some of what's working right now when launching a membership program. [26:35] The importance of positioning in your membership program's long-term success. [31:47] What Lisa discovered about niching down (and why she wished she would have done this much sooner.) About the Guest Lisa Princic is the owner of Scaling Deep. Over the last 12 years, she has helped hundreds of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa helps coaches, consultants and professionals become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do AND what to ignore. Lisa loves a challenge with adventure and can often be found skiing or biking in the coastal mountains of BC.   Resources Mentioned in This Episode: Get Lisa's App, https://www.scalingdeep.com/app Discover Melanie's 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People's Platforms.

There are a lot of business models out there, but the most important thing is that the model you choose and the way you approach it aligns with YOUR values. In this episode, Lisa Princic of Scaling Deep, joined me to chat about what it means to her to grow and market a membership based on her values, common challenges with this model, and her experience with using a summit to launch a membership. For show notes and resources, head to: https://summithosthangout.com/177

Today's conversation about membership programs for humane businesses fits under the P of Product of the Humane Marketing Mandala. We're talking about the membership business model today. I recently recorded a muse episode about two books I re-read regarding this same topic, so if you missed that solo episode go back and take a listen. But today I brought in an expert of this topic, whom I just heard on my friend Leisa Peterson's podcast and loved her 'realness'. So today I bring to you Lisa Princic. Lisa is the owner of Scaling Deep. Over the last 12 years, she has helped 100's impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa helps coaches, consultants and professionals become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do AND what to ignore. Lisa loves a challenge with adventure and can often be found skiing or biking in the coastal mountains of BC. In this episode, you'll learn about membership programs for humane businesses as well as... Memberships in 2022 and what people want now (compared to 10 years ago) Difference between a community and a membership? the different types of memberships Pricing of memberships How to get members to stay And much more…   Lisa's Resources   Lisa's Website The Membership Success Blueprint Bootcamp Connect with Lisa on: Facebook LinkedIn Instagram Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening!   After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Humane Business Revolution. Warmly, Sarah Imperfect Transcript of the show We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link. Sarah: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] Hey, Lisa. So good to talk to you today. Thanks.  Lisa: So great to be here.  Sarah: Awesome. Yeah, we just recently connected and I love these connections where you're like, oh yeah, I have to have you on the show. And now you get all these pitches in your inbox. You have. So you, you must no, thanks. No, thanks. I just rather reach out to people that I really want to have on. So when I heard you on Lisa, the other Lisa, a podcast, I'm like, oh yeah, that sounded real authentic. Even though authentic is such a buzzword, but that's what I felt like when I listened to you. So  Lisa: it's still a good word. I still like the word. Cool.  Sarah: Good to have you. I'm looking forward to talking about memberships and how to kind of create a membership site or whatever community, whatever you want to call it, but build it in a [00:08:00] humane way, because that's what we're all about here on this show in a way that is probably not just all about. Scaling and going big or going home. And that's kind of the feeling that I got. I got when I heard you talk. And then I went over to your website and then your website is called scaling deep and I'm like, oh yeah. Tell me more. Yeah. Tell, tell me a bit about scaling deep. And then we dive into. Membership sites. Lisa: Yeah. Well, scaling team really means a lot to me and I probably don't talk about it enough. So thanks for, thanks for asking, because it really is about honoring our nature of wanting to, to grow and evolve. And we're not people who just, I mean, most people don't just want to get to a point and they're like, I'm done, I've stopped striving or trying things. I mean, because again, it's, it's our makeup, right? So denying that it [00:09:00] does get us into. It's like trouble. When we say we don't want to earn, or we say we don't want to grow, or we don't want to make something big because it's, it's what we're wired for all of us to different extents. So I think when we can figure out how to do it in a way that has more impact or that feels richer and feels more rewarding, then we're honoring that and we're still doing something good. And we don't necessarily have to do things that are changing the world overnight because that's a lot of pressure also, and we're able to just honor that, but then also just do more good with it. And I think that's a lot of people who I work with too. They are people who aren't necessarily motivated all by money and it's and yet earnings is a way to evaluate. Our success, our impact, and just how we're performing as humans. So it's a really challenging [00:10:00] balance and I really liked just the concept of, well, what would you do if you did grow naturally, would you be setting goals? Like I need to make this, this next year and setting huge team goals, or would you be also saying, well, how can we have like a greater impact? Like how can we make the experience better for everyone? If there's profit, for example, rather than just thinking about it as a, as an egocentric milestone that we're bragging to the world. And I think there's a lot more businesses out there like that than we know, but they're just not telling us how huge they are, because they're just growing naturally from doing good work. And there's a lot of memberships out there doing that. And they are the ones that are doing like loads and loads of ads or on every, or doing huge podcast tours and all that. And so they're growing in a meaningful way. So I think that that's just really what I stand for. And I want more people to recognize that you can have both. And if you deny growth, [00:11:00] It's frustrating also, because then we know we're not living our potential just because we say, well, I'm not interested in money. So there's this whole rabbit hole there of, I can really, what's gone on in my mind for how many years really that I won't get into.  Sarah: Yeah, yeah. To two things come to mind. First of all, the ego. Yeah. It's like the ego keeps talking to us and say, But, you know, you should really go bigger and bigger and bigger. And what I've learned over the years, even though, like you said, I'm not motivated by money to the extent where it's almost like  Lisa: becomes a problem. Yeah. And that's what I'm trying to get at. It does become a problem because then we're then in a way, we're like, what are we doing, working with? All this hard for free and not really earning a lot or earning enough from what we're putting out into the world. So monetizing the content and all that stuff has to, has to happen. And unless you're just not in that position and then that's a different, that's a different thing altogether. So I think that's where you [00:12:00] there's that balance. Because again, that can just be sabotage in some ways, like why aren't we spending more time? I'm feeling relaxed and peaceful around her family or something, then hammering towards something and then not earning enough. So again, it's a bit problematic. So that's why I think if we get into purpose, And we feel like we working as a good thing to do. Like it's, it's part of a a good way to live. I, we, we weren't really built for leisure, you know, all the time and we want to work towards good things. So if we can do that and then find the join, it put a reasonable amount of time in, and then. The rewards come together from fulfillment, also the earnings, because we're really in our, in our space. And I think that's really the answer. Yeah.  Sarah: Yeah. And you're right. That the society does always put success together with money, but. We're actually, I'm really challenging that I don't think that [00:13:00] needs to be the definition of success. I'd rather have a business where I'm not working all the time and, you know, making less money, but enough money for myself. And so I think that's also what you're saying with these membership that the membership business model, that's something that is actually. Feasible it's doable. Right. And it, it's not, it doesn't need to be in that slimy way where it's like, oh, I'm spending all my time at the beach while making loads and loads of money. That's not, that's not because that's kind of what the membership site model used to be in the days. It was like this lifestyle,  Lisa: you know, all of online business, 10 years ago. All of them. When I first started really seeing everything online, it really was the laptop at the beach, like in the, in the early 2010 kind of era. I mean, that's what everyone was, was encouraging. So yeah. And members and any scalable model. I mean, I think what we're seeing [00:14:00] is that in general, in online business, people are, are kind of dropped that because they know that that's not real. And, and yet they're just saying. Grow in a way that allows you to kind of sell one to many. And, and then there are, you know, there's, trade-offs, there's, there's intense moments when you're growing a business based on some level of volume, there is launching, you know, there is, there are some there moments where you are going to work extra hard, but I think it's all about trying to find a sustainable balance because, you know, and truthfully. Most people are not sustainable. Like there, they are putting more in than they're earning in a membership model at the beginning. And that's kind of where I really want to come in and help people figure that out because we also don't want to be working for years and not earning enough and putting too much time into it. And you know, it's really got to work. It's got to work. After a certain period, like any startup, like [00:15:00] any business has got, there's gotta be a tipping point where there are more profit and it comes at easier, you know, at a greater ease. Sure. And we'll get into  Sarah: that. I want to start kind of like what we said before, maybe, you know, 10 years ago, what a membership site was and what people want today and how that has maybe changed over time. I remember being a member of some of these sites. Sites or whether they recalled and it just downloads tons and tons of information downloads. And in the end, everybody just felt, and that's a big topic for me. Everybody felt more anxious. There was more anxiety because there was a huge overload of information and people are like, ah, now I feel still like a loser because I don't  Lisa: know what to tell with that. And that was back in the day when we used to let people know. Tell us what success was and we did it discern. And because that was again, early days of online everything. And I think that's when we would say, [00:16:00] well, if we don't do all this, whereas now I think people are more savvy, no matter who they are and what sophistication they're coming into the space, they are saying like this isn't working for me or this, this isn't despite the fact that you're telling me, I need to follow these steps. Like I'm stuck here and it's not working. So I think we are, people are more vocal. So there's no one really able to get away with just saying I'm going to overwhelm them and then they will, they will stay because they'll feel like they should be doing something. I think the consumer is more savvy now, so that's changed. And that's why we really have to be a very. Mindful of sort of what we deliver as membership, business owners as well.  Sarah: So more savvy. I would also add probably more conscious in terms of, you know, what I talk about, but I know you talk about it as well. The marketing piece it's like, how do we get people into our membership? Well, they're more savvy, but they're also more conscious. So they're going to know when you're. BSC me with all [00:17:00] this stuff that it's, it's just not realistic and feasible. So the consciousness has, has to me, has risen over the last few years as well. So yeah,  Lisa: I'm connection. I think people, well, I mean, I'm, I'm hoping, so, I mean, I'm really hoping that people are. Buying for the right reasons. And I think that's the part that I find the biggest problem is one is how things are positioned in marketing. When we hear example after example, after success, story of success stories in a program that's had thousands and thousands and thousands of people in them. And then they're cherry picking like. A few people who were in the right place at the right time with the right niche and the right everything to, to have increased, like have done really well, really fast. And that's positioned like, that's the typical result when it's actually, yes, it's a testimonial, but it's all it's rather than saying, well, that only happened to like a half a percent of the people who've ever taken this program. So I think there is [00:18:00] still lack of ethics there around that, because. You when you were selling something that nobody can like look at touch, see, feel, and try on, and then return you. I think you need to actually, you can use real examples of this person got this benefit and allowed them to do this thing, but not blanketing it in a, we're not going to tell you the details. They just came, joined this thing. Got this miraculous result, you can do it too. So I think that's where I'm hoping people get still even more critical and, and discern what they're really actually getting because this smoke and mirrors thing is still happens all the time. Yeah. It's still  Sarah: happening. Yeah. Yeah. Let's talk about the different types of memberships, because I talked to you about kind of like a community. Membership sites. What's the difference. Oh, okay. Okay. I think you have three types  Lisa: or, well, okay, so there's three. Okay. There's three models and three types. And I [00:19:00] know I could come up with some better language, but the three, so the three models I like talking about, and I'll just show you karaoke briefly, or this sort of idea of like, where does it fit within your business model? So there's like the warmup. Which it's the lead usually lower ticket, but I've got bigger ticket programs that I want to sell to these people. And that works really well. When you have a lot of people who come into your world or find out about you and just want to join something right away. There's the flagship model, which is kind of your all in one. Like this is the thing that you want to grow. And the only thing you want to grow, and you want to have all your deliverables in one place, like you want one program, and then there's the follow-up. Easy, easier, because if you've got a lot of one-on-one clients or people you've worked with in programs, you can simply invite them to continue doing the learning and the growth over time together that you started working on and more privately together. And then it just keeps them. Threaded to you. So tethered, I should say to you, so that, that those are like, those are ways to [00:20:00] think about it. Like how does it fit within your business model and what can you expect around like planning? Like what are you going to charge for it? I mean, if you've been charging expensive VIP days with clients, you can probably charge, you don't have to charge a super low, low amount when you for up work, because it's going to be a lot less than how they bought from you privately. So I just, I do like to put that out there because I want people to see. Why they're doing it, like, how does it fit within their model and the first place? And then second of  Sarah: all, can I, can I just go in there, warm up is, is kind of an audience building almost, right? Yeah.  Lisa: Okay. And he can work well for audience building if it's lower ticket and yeah. I mean, yeah. Cause it can be something that we could also be a loss leader. Like meaning if we have these amazing programs that we want people to do intensive work in, then we can have people come in to that. And if they don't, it doesn't even have to be profitable [00:21:00] if we're really getting our clients, our main earnings from the membership who buy into different programs. Yeah. Yeah. Okay. Good and interesting model. Yeah. And then I think you were asking sort of about like how to structure the membership when you have a membership and you're asking, okay, what are the components of it? And I think that's, what is that what you're asking? Like, what does, like, what really determines what's the membership? Yeah. Kinda  Sarah: like, you know, is it content-based, is it community-based I remember those two types that you were mentioning, I just finished watching your four day. What is it called? Bootcamp? Yeah. Unfortunately that's over, but hopefully it'll do it again. So we'll link to a waiting list or  Lisa: something like that. Yeah. But yeah,  Sarah: you mentioned that the, those different structures, I don't know what you  Lisa: call them. It's structure for deliverables. And this is the [00:22:00] sustainability piece actually, which is good to talk about because a lot of people, again, feel overwhelmed by what they think they have to create for their members every month. And then usually when they feel that way, they overwhelm their members by just trying to stuff too much. And so when I, when I look at what the three ways of delivering are in a membership, It, especially for a service provider, there is a mentorship. So I consider that live calls. It could also be a Facebook Q and a live all the way. I that, to me borders a little bit less on, on mentorship, because it's, it's hard to get Q and a, it's hard to ask the questions and have conversation in a chat when they're live. And then there's the education model, which really is content. I mean, there was someone in. That we had some VIP calls in the bootcamp this week, and there's someone who has templates and training. So every month she wants to deliver templates and trainings. So that is more of an education model. It may [00:23:00] have a community aspect of it. It may that the mentorships in the training, but it's less about being coached. And then there's a community aspect. And then I have someone in the inside the profitable membership club who has a live event every year and the people really want to stay the attendees, want to stay connected. So she has. Community-based membership that that goes throughout the year and that is, she's not providing, she's doing prompts and events and things inside that, but it's really about people staying connected and, and being inspired by the connections to take action and, and do the things that she's encouraging them to do for themselves. So those are three types and you can have all three. I just want people to really know what is your strength? Like? What is your strong. Suit in those three. And if you need to gradually build up because you don't have loads and loads of members you're, cause you'll have a lot more in a membership of a thousand people than you will have 10, because if you've got [00:24:00] 10, people are getting access to you and they're getting. Handheld a bit more. So you don't have to put in all the things that a thousand person membership would need to be successful because they're going to be a little more on their own and lost. If you don't have a few things, they can access in different ways. So that that's really just. How do you focus on the one thing that you will do consistently every month? Even if he changed like times call times and types of content and all that, it's just rather than feeling you have to stuff everything in and have everything firing because it doesn't have to, like I said, I don't mind because I have calls and I do. Guest experts and like, I've got good content in there. I don't feel like if everyone doesn't want to chit chat in the community all the time, I'm not necessarily going to put a prompt in every single day.  Sarah: I love that. I just started a a Trello board for our community because I just really, really did not want to do Facebook, did [00:25:00] not want to do mighty networks. Did not want to do discord or slack. And yet the community wanted a way to be able to engage, which makes sense in between the calls. But I made it very clear that this is not going to be the place where I'm going to ask, you know, what did you have for dinner lights tonight, or what's your favorite, blah, blah, blah. And. And my people, they know that about we're all the same. We're like, no, no, no, we want a focused thing. And so Trello works really well for that. And I think that's also what you're telling your clients. It's like, choose what you're already good at and, and, and yeah. Make that even better. So  Lisa: yeah, like to try to find what you like, if you don't want to be on Facebook. Don't get on Facebook unless you've got something so obvious that if you not on Facebook, because it's like, your interest is like people who love certain kinds of dogs that do certain kind of dog things, and you want to have everyone in the whole world [00:26:00] be part of it that you know, that, that don't have a lot of technical savvy. Sarah: So difficult on LinkedIn.  Lisa: Yeah. Or, well, there's not, I don't even know if there's a proper group. Yeah, there is. But it doesn't work very well. You do want people just to show up and consume the content. And so. Even if I have a, have a slot community and it works really well, cause it's really organized. I love how organized it is. Probably similar to Trello in that it's kind of got some linear Ines to it and it's like, it's not I don't expect everyone to get all their information from there. I still email everybody every week with, and they all open their emails and that's still going to be probably. Full stop. Like every, every week, if you really want to know what's going on and don't want to miss something, then that going to go there. So I think that's just how you can run it until conversations can begin more organically and then you don't even have to be prompting. So if the goal isn't to get everyone to connect and get to know each other, On and [00:27:00] communicate regularly. If the goal is a different transformation, like I want you to be successful in this thing, then it doesn't have to be your number one focus because that's going to overwhelm you. And it's also going to overwhelm you. If you feel like people should be chatting it all the time when there's, when there's not very many people. I mean, there's a, there's a number that. One of my members actually shared with me. She said something about the rule of 99 and one you'll have one ambassador, really engaged person. Who's always in there and always talking, you'll have nine who are in, in and out, and then you'll have 90 who are alert and they're still not having small membership. That's what your probability of engagement is going to be.  Sarah: Yeah. Yeah. And the other thing. What I love, what you're saying is like don't overwhelm yourself thinking that a membership site has to have thousands and thousands of videos already as you start. Right? Because obviously if we look [00:28:00] at some of the big membership sites that's.  Lisa: There's history, right? There's a lot in there from the past.  Sarah: Yeah. And so people can feel like, oh my God, I can never start one because I don't have all of this content. And so you're saying, well, then don't make it a content-based membership. Lisa: Well, or start with them. Like I actually am. We just have this call yesterday. And I actually have had couple content calls this week with bootcamp, people and members of the proper membership club. And. I like, I just say, look, layer, like, start with them. Like if you have month one, and you're just starting with your founding members and deliver a month of one, and if you have months to, because you're standing, starting with your foundational content, the things that are the most important, the things that you know best and that you believe people need first. So rather than opening it up like a. Choose your own adventure. I would say, look at it more like where do they need to begin and how do you take them together on it rather [00:29:00] than feel like you have a smorgasbord? Because I don't think people really want to dabble and you know, let's face it. Most things people can learn for free somewhere out there on the internet. So they're paying you for curation. They're paying you for a system to some extent to say like, or even just. Helping them remind them that they need to go back to the beginning. Like I always say that a lot of my members it's like, can you just go back to module one because they're still not doing the module one. Like they still won't go back to the foundation course or they're there. So I'm always reminding them to go back to that thing that they last said that they would do if there's. Launched their membership yet. Right. So I think that's where we have the, they're paying us in a way for that guide for that. It, it guidance. And even if we are like a large membership, there's still ways that people can ask I'm stuck. Where should I go? That's part of the benefit. And that is really the value rather than going out there on the internet and scouring it and trying to piece together a plan. Right. So I think that's where we don't. We can start just with. [00:30:00] Hey, here's a, I have a foundational course. That's nine modules. So I've started two cohorts of here's what we're going to work through this together week by week. And that's been how two enrollments worked in my membership program. I walked them through the modules and that was really helpful for them. So I think that's where you don't have to do that. But I also feel like if people are starting and you just have a hundred things, They're not going to want to go through a hundred things, right?  Sarah: Yeah. It's just too, again, it's just overwhelmed. It's like, oh, where do I start? Why did I sign up for this I'm feeling? Lisa: Yeah. They get one thing a month. They get one focus a month that they're not paying unless, you know, well, and actually even at high ticket, depends on the value of that to them, but I, you don't have to give them. You know, a thousand dollars of value in the first month, if you're charging less than that. So you have to realize that that if it's a hundred dollars a month, then it's 10 months and they can pick up as they go. [00:31:00] And, and then if they have a founding members rate there, they're paying less than say someone else who comes in later and might be paying double per month. And they might have access to some past things, but they probably won't even go in there and look for it. I mean, people still don't even know how to get around mine and I don't have that much in there, but they still, I have the still direct them to what I think I want them to watch. Yeah. Or like, or looking at. Yeah, no, they,  Sarah: they come for the ongoing, they don't come for  Lisa: all this stuff. That's exactly. Most people that don't have the capacity to, to look through everything. Yeah. Otherwise you're  video1044023036: spending  Sarah: your time managing, say, you know, pointing people to where it is and that can. Cumbersome once you have a lot of members,  Lisa: I end dimension. So you just need a really good roadmap when you start  Sarah: or, or a help desk or  Lisa: something. Yeah, absolutely. That's a good problem that we can deal with. Good problems. We just want to make sure that. We are not operating that way when we're not that big.  Sarah: [00:32:00] Yeah. Let's talk about how do you keep members because, you know, first, I guess we're struggling. Okay. How do we get members? But really what we're wanting to do is it's a sustainable concept that people aren't going to stay and, you know, hopefully for a year, maybe even longer, depending on, I guess, depending on the type of membership site But how do we get people  Lisa: to stay? So to me, it's a funny one. I really just think it comes down to be awesome and be a great deal, like really good value. Like people, whatever you're offering does need to be a good value exchange for them. I mean, people who use things even in a small way, Or appreciate that the resources there when they need it, like they will, they will stay because it's, it's a good value. And so that's why people often do a founding member rate because people are like, Hmm, [00:33:00] I might not use this next month, but I'm still paying half the price of people now or something like that. And they're like, okay. So if I skip every other month of actually doing something, it's still worth it to me or. They get on a call, they learn one really, really important thing that changes how they do things. And that ROI is huge. So I think first of all, you'd know who your ideal member is, and you have to be clear that if someone, like, for example, someone's in the profit membership club and they, they changed their mind about memberships or they're like, I'm not going to do, I'm not going to, this is not, not long, no longer my goal or I'm, I'm putting off indefinitely then. There, and then why would they stay? I mean, although if they're growing any kind of business, I still can help them in a way, but in their head they're like, oh, I'm here to learn about memberships there for, even if I'm learning about marketing and positioning and all the things you need to do for any program, it still means that it doesn't feel like it's the right fit for them. Or they're just [00:34:00] like, yeah. Or they're just taking a massive break and they're just going back to a one-on-one client. So they don't have to do any marketing or anything. So the point of that is that yes, I've picked that lane and saying I help membership business owners and people who want to launch them. That clarity brings people to me, easier her, like I'm here because I want this, this outcome. And then the trade-off is that you are not attractive to those who don't want that outcome, even though you could help them. But then that would water down the conversations and the focus and the sharing. And you just get really clear on who you help and what the transformation is. And then. That grows naturally because it's easy to share something that's easy to share. Right? So if you're clear about who you help and in what way, and you always talk to those people and you always produce content that would appeal to those people and et cetera, that's how you, that's, how you be relevant to them. And if [00:35:00] you're, if you're not. Sorry. It's the positioning really? That, yeah, all the positioning. I think it's all the positioning. And then as your membership matures, it is a little bit about the community and connection, because there are people who will stay because they just love you, or they love the other people they've met and they want to stay connected. And it is the mentor. There's some kind of mentorship connect community thing that is working for them. Helping them. Do more, better or less, you know, in an easier way. Like, it just, it does add value to them and you know, that stuff is priceless. Right. And people will know it. They will know if they're like, oh, I've networked. Or I met somebody and they, they, they gave me an opportunity that led to a client. And now I've paid for my membership for the year. I mean that, those relationships really do matter. So I think that that's why I'm not into all the tactics. Like you can do this thing and get them to do this [00:36:00] thing. I just want people to stay because it's the right for them, right? Yeah. And I want people who are committed, honestly. Like I, I know not, everyone's always committed to their goals all the time, but when you do get a group of people who are really committed and are following through and are taking action, you've got a really great place to be. And that's really the foundation of what you want for your membership. When you start our. Even if it builds slowly, you build that fire that can actually last and sustain because it keeps, you know, people who keep getting, like, adding to it who are, are, are also committed and then has sort of a life force of its own. That people can, that will see and feel, even if they're just lurking and saying, I'm not doing this thing yet, but I want to because look at all these other people, so they might be there for inspiration. Yeah. That brings me  Sarah: to another question because usually the membership model is like pay monthly and [00:37:00] cancel whenever you want. Yeah. And that kind of contradicts to committed, you know, it's like, yes, we want you to commit, but yes, you can also cancel every month. So do we have to follow this model where it's like, you can cancel anytime or, or do we say we'd love for you to stay for three months at least, or,  Lisa: or, yeah, I, I would, I mean, I even suggest that when you're launching. I suggest that because sometimes it might take a while to get your feet, you know, grounded and with what you're offering and how, and learning a few things. Then you do need to have a few months where you can. Yeah, a little bit of stuff worked out. So I would, yeah, I would, I would agree that it's good to get people. Like I had a few times where it was three months to start and then some people do a year. I mean, some people do longer and I think that's fine too. I think it's up to you. Because, yes, you'll get more committed. You'll get less. Like looky-loos like, you will get less people [00:38:00] who aren't committed and they won't join and then you just get more people. So there is a religious that trade off about what is the membership about to you anyway? Is it access to anyone at any time for when they need it or is it, is it really meant for people who are. Committed only and in a smaller group. And I think that's what you just have to decide. And what, what matters to you? Like what, what, and how kind of big your, your reaches and how much you're charging? Like could you, you know, could, could you sustain it if you didn't have some people here joining for maybe three to six months? Yeah, it's a, it's a personal choice. I mean, what really, to me, divine defines a membership is that you lose access when you cancel. So regardless you cancel you, you don't have the materials on like a course that you might have. And you've got lifetime access to it, which I think everything's starting to change a little bit on that. [00:39:00] And a lot of people are letting me losing, I guess, still stopping access to things when the time is up and they want them to keep paying, have continued access. So a lot of things are changing to subscription in general. However you know, you just decide on, on, what's going to get you a secure foothold to get started. And if you have a group of founding members and they're paying an irresistible price, that'll also keep them.  Sarah: I do think, yeah, obviously everything is going much more in the direction of subscription, but living in the times that we are in right now, people are also kind of starting to count their subscriptions because you know, used to be new, to have a subscription now is like, Everything is subscription. And so people are really more mindful. Okay. Again, do I get value out of  Lisa: this? Am I using  Sarah: it? Yeah. So,  Lisa: so you're, again, retention is about getting people to use it. Yeah. And, and, [00:40:00] and like, there's only so much within your control because if they're just not interested in the results any more than there. Then then they shouldn't be using it. And if they still are interested in the result, how do you bring them back in and remind them? What's what's here. That's, that's the communication piece. And it is okay to check in once in a while, if you haven't heard from a member and you're still small and be like, Hey, do you want to do a quick chat? I mean, I did one recently with someone who hadn't joined the community and hadn't showed up in a call and she's like, I've been really busy working in my. And in her career and, but I've been working through the course and I loving it and she's built through the whole court and she went through it kind of she's in academia very academically and went through all the modules. And I had no idea. So we make assumptions that people aren't using it to when they actually are. They're just not, we're just not seeing them use it. Yeah.  Sarah: That's funny. Cause I. Community to humane marketing circle is more about community and it's a think tank to figure out and talk to each other about [00:41:00] what works in marketing and what doesn't work. So and it's interesting that, you know, there's members that are never on the call. And yet I see, because I use Kajabi, I see that they're watching all the replays and one of them is sending me an email every time after the call. And she's like, I get a lot out of it, you know, even though I'm not on the live calls, so you can't assume what people want. So if it works for  Lisa: her, it works for me. Exactly, exactly. That's that's the other thing we have to recognize is that we can. We're not as in much control as another program where it's like, here's the, the set out, like we're going to meet three times a month. This is the time everyone has to show up because it's a mastermind. We're not running that kind of program. So we do have to let go a little bit and trust that people are going to self lead because that's what they're there for and make decisions that are right for them. And so that's so really just becomes about who are the people who are in the community. Sitting on the fence, not taking [00:42:00] action because they need, they need a little bit more guidance than that's. That's really who you have an ability to help, because really you do want people to get results too. You don't want people that are in there and happy to also keep paying, but then doing nothing. I mean, you do the swine. It's like, it's their choice, but the more of them that you can actually start to. Take action and be grateful for it and be good examples. That's really how you will become successful naturally in this model.  Sarah: Yeah. It nurtures you as the host of the, of the membership or  Lisa: the community. Totally, totally.  Sarah: So good. I'm looking at the time and I think it's starting to get time to wrap up, even though I have tons of other questions we might have to do around two  Lisa: anytime. Sarah: Yeah. Do you, do you tell them. Where people can find you maybe have something free that you want to [00:43:00] share, but tell us all about,  Lisa: yeah. Well, the coolest thing I have is an app. So I have a scaling deep app, which you can go onto and get all the, like, get all the trainings that I have scattered around the globe. There there's some of them aren't even available. So there's a scaling team app that is, is there that you can access that. Cool stuff. And if you're not an app person, you can go head on over to my website, scaling deep.com. I have like a, a free download on how to set up, how to scale your business with a membership site. You can get that at scaling gate.com/playbook and yeah. Or just come find me. I've got a Facebook group. I've got all kinds of ways, but you can see all that. If you land on my homepage on my website. Wonderful.  Sarah: I have one last question and that's what are you grateful for today or this week?  Lisa: I think I just grateful right now for my energy because of how to an energetic week running the bootcamp. And I've just felt really good. I'm grateful that I've feel like I'm in purpose and I've been having so much fun [00:44:00] that I've been focused on serving sustainably in a way, and also building assets. So I'm less, I'm less, I'm doing it for reasons of like needing to meet. Hit certain goals or certain outcomes. So just really feeling grateful for the, for the momentum I'm creating in my business. And the trust that I know that things are going in the right direction, then that's just a really good feeling. We don't always have it. So I'm super grateful for that.  Sarah: Yeah. And that's such a good, last word on, on memberships because we can get lost in those launches and just focus on numbers and how many new members do I need. So I think it's such a beautiful way to wrap this up and say, well, yeah, Enjoy the energy and, and enjoy serving the people who are there. So  Lisa: we got a lot of the work or else we, yeah, it's not the right word.  Sarah: Amazing. Thank you so much for being a guest on the humane marketing podcast.  Lisa: You're so welcome. Thanks for having me.[00:45:00] [00:46:00] 

Today, I'm interviewing Lisa Princic. We're talking about membership and business building and the strategies that we've learned along the way as it pertains to building a community that takes the things that you love to do and what you're passionate about in helping people with and brings all of that into a successful paid membership. I know that you're going to get lots of ideas. I sure did. Enjoy.   Lisa shares her insights:    So you have to not get overwhelmed by what you're seeing; what you're seeing as a lack of. When you don't have hundreds of members, you're not going to see everything firing. So that's just helps you ease your mind towards like the realistic expectations and also give some frameworks for like you can actually do this and it can be really small and work really well until it starts to grow…   Right, like people who really like saw you somewhere and then want to join versus like I'm clicking an ad, like that's not the same level of connection. So yeah like I think we do need to be really developing relationships. Really thinking about our ideal member all the time, and what they're wanting to hear. And then having that conversation wherever we're having the conversation; what resonates with them. I mean I love mentorship inside my membership is because I get tons of validation like I get to know what people like; what they're working on; like I get to learn from that. That really helps me to just even go out and do my next podcast episode because someone said I could listen to your podcast here's what I'm really liking. I'm like - Thank you, this is helpful, so I think that yeah really human relationships. It's you got to love your clients and that's number one...   It's a choice right. But if you don't, so you can't expect to grow a million dollar business, if you don't really want to work. It doesn't mean you have to work a million hours, because we can be smarter with their time. But, you know, when we're starting we do put in a lot of time. Like we have to because you got to push that boulder up the hill right? So, you got to get a little bit honest with yourself. Because it takes a lot of trial and error and you don't know how long it's going to take to get there or you pick up a really useful skill set like copywriting or Facebook ads or something like that people just cannot do. And then you become amazing, which is a different way, because that might not be your dream, but then that as you're getting paid well to do good work. This is a valuable skill set and then you elevate that too. So that's being said, you can have the choice around, are you going to do something on the side, this may not be the dream model. Or you're going to, and then you can rest on that when you start changing; or like an agency or something or are you going to just let that go and make the decision. So it's like but really decide how far you want to go for how long.   Lisa Princic is passionate about both business and personal growth. She says that overcoming challenges and striving for our goals are the actions that grow us as humans. That's where she focuses her energy - helping you build your brand, create offers that can scale, expertly position your brand and design your marketing to give you the most impact. A service-business that can scale requires a focused business strategy - one that's designed for you and your business only. She doesn't believe that one-size-fits-all frameworks actually work and for her every model is unique. She'll help you hone in and focus on those subtle differences - your core success factors. Based on the vision of your business and the desires of your ideal clients & members.    She has traveled to many countries; kite-boarded in a number of oceans, logged endless miles on her mountain bike and sat FOUR 10-day silent meditation retreats. She's both passionate and level-headed. She has a knack for seeing things for what they are - a true realist. This also allows her to see the gift you have and the right place for you in the market. A Human Design reader told her once that she can absolutely trust my gut. Her spirituality is fuelled by nature, her heart is fired by her son and her ambition comes from her desire for truth and personal growth. She is an independent seeker whose conquered most of her demons and that's what makes her a good thought partner for emerging thought leaders.    She lives in the heart of the Coast mountains in Squamish, BC.   Learn more about Lisa:   Website: https://scalingdeep.com/   LinkedIn: https://www.linkedin.com/in/lisaprincic/   Twitter: https://twitter.com/lisaprincic

Thinking about creating a membership program to scale your business? You don't need to go any further to find the right resources because we have it for you. Onya mic, get set, listen to a new episode of the Onya Mic Podcast. Our CEO here at Onya Marketing, Ashley Monk chats with the Queen of Membership Lisa Princic. They talk about the rationale behind membership programs and how it benefits your business. In this podcast you will learn how to create a more sustainable flow of clients, and learn how to lengthen their stay with you. We know you are curious to find out more, so here are some sneak peeks of the important pointers from this episode: The different membership styles and how to know which is the best for your business When can you say you're ready for a membership The importance of crystalizing your offer Get to know more about Lisa's work by visiting her website https://scalingdeep.com/. You can also shoot her a DM on Instagram @lisaprincic.   Love listening to Ashley? Then make sure that you join the Onya Mark Community by signing up here: https://www.facebook.com/groups/onyamark/ See you for the next episode of the Onya Mic Podcast!

Key Takeaways:  Why choose you?  Value proposition  Meeting them in the middle  Validation  Language  What they value  One offer that delivers  Show your value  Business first  Brave messaging toolkit 

It can be intimidating to choose a niche when there are so many options and when you're worried about pigeonholing yourself into a specific role you might grow out of later. But choosing a niche is the perfect way to stand out in a crowded marketplace.  Today Meaghan Lamm is talking with Lisa Princic about the importance of niching down and why you need to choose a lane, experiment with what really makes you happy, and be known for something in order to create the impact you're desperate to create.  For full show notes, visit: www.feministvisionaries.com

Lisa Princic is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for “seeing” the value of a business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.TAKEAWAYS:+ Lisa's super power in her business is positioning. She is really good at looking at offers and uncovering how that helps to solve real world problems that people actually want to solve.+ Lisa is a huge proponent in creating a scalable business through a membership site. But she isn't necessary interested in us having hundreds or thousands of members. Lisa's philosophy is to go deeper with a smaller group of people, price it accordingly, and then increase the value to help our members solve their problems. + Lisa's solution to launching a successful (and profitable) membership site isn't necessarily serving a lot of people. It's serving the people you already know, in a deeper, more value-based way, and charging a price point that offers a way for you to step out of the model you are in, and into a model that works better for you. RESOURCES:To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode236Listen to the Scaling Deep Podcast: https://www.scalingdeep.com/podcastAttend Lisa's Membership Design Training here: https://www.scalingdeep.com/membershipGet registered for the Clarity and Growth Challenge: http://www.allisonhardy.com/clarityandgrowthCONNECT WITH ALLISON:Follow Allison on Instagram: www.instagram.com/allison_hardy_Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunityARE YOU A FAN OF THE PODCAST?If you found value from today's episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year. Music courtesy of www.bensound.com

Lisa Princic is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for “seeing” the value of a business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore. Here's what we covered on the episode: Lisa's Journey to Becoming a Business Strategist  How Lisa's team reached out to me about having her on the podcast to talk about starting and launching a membership and how it applies to a creative business owner    In 2008 Lisa decided she needed to get out of her day job and because she had a great experience with a life coach at that job, she decided to take life coaching  Within a year of life coaching, Lisa realized she loved working with small business owners and entrepreneurs Lisa explains business coaching can get tricky because you can be a trained coach but not have business experience, or vice versa and says coaching is about empowering people to make their own decisions  In 2015, Lisa came across Tara McMullin who was running a business strategy training program, she took it and became a business strategist Around 2018, Lisa decided she needed to go in fully and had a great experience getting on the networking outreach plan where she started connecting with people, which helped her feel more validated about what her true value was, and what her skill sets were  Shortly after, Lisa started her podcast which continued her networking and shares that from the beginning of 2019 to now, her business has really started to grow  The Membership Niche + Membership Models   Last fall, Lisa figured out that the membership niche was one she could dive into even further to help make herself more clear, easily referred and understood One area Lisa focuses on is helping people design their ideal membership and grow it along with helping her non-membership business owners Lisa's unique positioning even within the membership market is that she doesn't care about tactics and says you should focus on your best skill set or asset to focus your membership around The fears that surround memberships and how knowing your superpower can help combat those fears  Lisa explains the 3 main focuses of models when you're in the service business; the education and training model, the community model and the coaching model, which is the one she leans towards as a strategist    The first membership Lisa started was a membership for past clients and says they do 3 calls a month, which is easy for her and suggests sticking to one core thing, then adding onto it once it becomes more natural for you to help take the overwhelm out of it  How you should really pay attention to the customer journey/transformation and look at your membership like a program Lisa says choosing your technology and platform should be based on the kind of model you pick for your membership and says there is no perfect solution so you should focus on the one platform that will fit you best  Don't forget, you aren't locked in just because you have a month to month membership, Lisa says you can learn and change things as you go and know that it probably won't be perfect right from the start and doesn't need to be Lisa explains that a warm-up group/model is a group that might have a lower price range and says they're the first group you bring in to learn about you and sell to What Lisa Offers in Her Business  How Lisa's uses a coaching model, where she works with people in business design intensives, helps sort out their business model so they know what they need to do and all they need to do is implement — she keeps people on track and offers follow-up support  What Lisa loves offering in her business is VIP design days so she can help clients sort out their business model, she also offers her follow-up membership, and just launched her Profitable Membership Program for women led membership business owners Lisa shares good retention strategies that you can use for memberships, like different payment options, interviewing your members and getting clear on your customer client transformation How to set up boundaries within your membership and how Lisa is going to run her Profitable Membership a little like a course in terms of people getting hands on support and having a roadmap to work through   When entering into a membership it can be confusing where to start, which is why Lisa reminds us that people need guidance and that you need to have some intention for them because if people don't know what to do, they won't stay  Connect with Lisa on Instagram, check out her podcast, send her an email at lisa@scalingdeep.com and if you're into memberships, get her free training on her website  Lisa's podcast is called Scaling Deep and is all about helping online business owners learn how to grow; they go behind the scenes on what it really takes instead of following all the mass marketing tactics     Links mentioned: Scaling Deep Podcast   Profitable Membership Program Lisa's Website - Scaling Deep    Connect with Lisa on Instagram    Lisa's Free Membership Training   Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

I am so excited to have a rockstar guest on the podcast with us this week! We are joined by Lisa Princic, the go-to coach for all of your membership needs. In this episode, we're going to discuss the ins and outs of building & promoting a profitable membership program. Lisa is breaking down her top tips on how you can scale your online business through a membership program, as well as the best methods for speaking to your target members through copy. Be sure to tune into the entire episode to hear more on creating an offer that builds long-term, transformational client connections. Here are a few points I cover: Hooking your target audience through copy The benefits of creating a membership program The difference of being in a coaching membership program Pro tip: Create balance in your business & have fun! I hope these tips help you when it comes to creating an effective membership framework for your business. Just remember - your mission matters in the online business world. And when you have valuable services & outcomes to offer, your clients will sign up for your program because of who you are and what you stand for more than anything else. If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co   CONNECT WITH MEGAN: INSTAGRAM WEBSITE FACEBOOK   CONNECT WITH LISA REVOLUTIONARY MEMBERSHIP ROADMAP INSTAGRAM WEBSITE   EPISODE RESOURCES: Membership sales page template Conspirituality Podcast Cultish: The Language of Fanaticism The BS‑Free Service Business Podcast

What is the role you have in your client journey? What are the two major benefits you can enjoy of niching in your practice?... The post Lisa Princic on Describing The Transformation You Offer In Counseling | PoP 568 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

What is the role you have in your client journey? What are the two major benefits you can enjoy of niching in your practice?... The post Lisa Princic on Describing The Transformation You Offer In Counseling | PoP 568 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

On this episode, I have special guest, Lisa Princic! Lisa is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for “seeing” the value of a business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.

Lisa Princic is a business strategist, life coach, and entrepreneur who helps business owners scale their businesses and achieve personal growth. As she shares in this show, a business that creates true freedom requires bold positioning, fearless messaging, and brave marketing. An insight from Lisa that I liked is that when we work for ourselves, we make our own choices, live our values, and make the world a better place. Lisa also highlights the overrated conventional mindset of the "one-size-fits-all" framework and how we need to get away from being "Jacks and Jills" of all trades.   Join us in this episode as we dive into scaling a business and more.  CONNECT WITH LISA Website: https://scalingdeep.com/  Instagram: https://www.instagram.com/lisaprincic/    CONNECT WITH CHRIS Follow me on Instagram: https://www.instagram.com/chrisbello_   Download my free guide on Productivity Hacks I recommend by visiting: https://chrisbello.com/free 

Hosting your own event can be incredibly valuable for you and your business. It can position you as an expert and authority in the topic of your event; it can expand your visibility to new audiences; and it can build your email list and bring in revenue. There are different types of events you can host: live vs. pre-recorded; one day vs. multiple days; online or in person.  Here at Speaking Your Brand, we hosted our Brave. Bold. Beyond. Live Virtual Summit in April 2021 and in October 2020. We chose to do it live on one day: all of our speakers delivered their talks live on the day of the event. My colleague and business coach Lisa Princic took a different approach to the summit she hosted in February (called The Profitable Membership Summit): hers was pre-recorded presentations and interviews, with some live components, over a period of a few days. I invited Lisa on to the podcast to talk about: The specific goals she had for her summit Why she decided to structure hers the way she did How she chose her speakers and curated the content The price points she had and why she decided to charge more than others typically do The results she got Changes she’ll make for next time About My Guest: Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. She helps them simplify their offers, increase their visibility with bolder messaging, strengthen and deepen their marketing systems and scale with membership programs. She is a trained business strategist and the host of the Scaling Deep Podcast. Lisa is a results-oriented, deep thinker who has a knack for “seeing” the value of each business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/223 Lisa’s website: http://www.scalingdeep.com/ and https://scalingdeep.com/freebie/  Listen to Lisa’s podcast “Scaling Deep”: https://scalingdeep.com/podcast/  My episode 111 on Scaling Deep: https://scalingdeep.com/thought-leader-carol-cox/ Schedule a consult call with us to talk about creating your signature talk: https://www.speakingyourbrand.com/contact.    Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Lisa Princic (guest) = https://www.linkedin.com/in/lisaprincic/  Related Podcast Episodes: Episode 12: Defining Your Value Proposition for Marketing with More Heart and Less Hustle with Lisa Princic Episode 142: Positioning Your Brand for Business Growth with Lisa Princic [Leadership Series] Episode 174: Hosting Your Own Virtual Summit with Dr. Holly Tucker Episode 189: Behind the Scenes of Planning Our Virtual Summit with Carol Cox and Diane Diaz [Use Your Voice Series] Episode 196: Why Our Summit Was the Best Virtual Event Experience People Have Had with Carol Cox and Diane Diaz

Resources From Lisa:Scaling Deep PodcastFree Masterclass: Design Your BusinessWant to sell more photography products in your business?Check out the course I made in collaboration with Design Aglow, Virtual Product Sales for Photographers

On Today's Show!It is our privilege to be joined by Lisa Princic!Lisa, is the founder of Scaling Deep, an organisation that supports businesses to scale and entrepreneurs to refine their mastery. In today's episode, we talk about 10-day meditation retreats, making your first hire and the power of switching off. Make sure you check out the Scaling Deep Podcast!Enjoy the Show! 

Scaling mentor Lisa Princic shares the many things niching and moving niches can do for your business, including three distinct ways to define your niche and how to test the waters as you move services. TOPICS DISCUSSED IN THIS EPISODE: Lisa's obsession with niching comes from her own struggles with defining a niche in her […] The post Niching Your Online Business #125 with Lisa Princic appeared first on Brand Strategist & Content Strategy | Britney Gardner.

In this episode, I sit down with Lisa Princic—a business, and marketing strategist. Listen in as we unpack the idea of marketing strategy, explore the world of coaching and creating relationships, and explore new ways to think about business growth.

Lisa Princic has the tools, experience and confidence to help you develop a resilient business. She became a professional coach in 2008 and took Tara McMullin's Business Strategy training in 2015. Prior to launching her business in 2009, Lisa worked as a management consultant in Corporate Social Responsibility. She works with entrepreneurs who want to hit the next level including coaches, consultants, wellness pros and creatives. Using her own Soul Strategy approach along with the Quiet Power Strategy methodology and tools, she helps build a business model from the ground up that also gives you laser focus and confidence when selling your offering. Lisa always work at a high level but also have an eye for important details. She uses a combination of knowledge from the start-up world's most used business model tools: the Lean Startupmethodology and the Business Model Canvas. Both of these are proven to test your business offerings and help you create a flexible, scalable model that provide more freedom. Learn more about your ad choices. Visit https://megaphone.fm/adchoices (megaphone.fm/adchoices)

You want to thrive, grow as an expert and make a big impact doing what matters. Instead, you are probably spending too much time trying to get noticed, without getting any big results. Lisa Princic calls this the hustle. It's time to stop doing what everyone else is doing and use your unique value and inner wisdom to align with the right clients.  “Business is a […] The post Episode 142: Hustle vs Heart: Leveraging Your Personal Value to Get Results with Lisa Princic first appeared on Michael Knouse.